Google Ads#
The table below gives information about all the data fields that you can import from Google Ads.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
Field UI name |
Field API name |
Use in Adverity |
|---|---|---|
Age range |
Age range |
dimension |
City name |
City name |
dimension |
Eligible Impressions |
Eligible Impressions |
metric |
Geographic view |
Geographic view |
dimension |
Metro area name |
Metro area name |
dimension |
Most specific location Canonical |
Most specific location Canonical |
dimension |
Most specific location Name |
Most specific location Name |
dimension |
Platform |
Platform |
dimension |
Region name |
Region name |
dimension |
This asset vs. other |
This asset vs. other |
dimension |
User location |
User location |
dimension |
Accessible bidding strategy ID |
accessible_bidding_strategy.id |
dimension |
Accessible bidding strategy name |
accessible_bidding_strategy.name |
dimension |
Accessible bidding strategy owner customer ID |
accessible_bidding_strategy.owner_customer_id |
dimension |
Accessible bidding strategy owner descriptive name |
accessible_bidding_strategy.owner_descriptive_name |
dimension |
Accessible bidding strategy target ROAS |
accessible_bidding_strategy.target_roas.target_roas |
dimension |
Accessible bidding strategy type |
accessible_bidding_strategy.type |
dimension |
Account Budget adjusted spending limit |
account_budget.adjusted_spending_limit_micros |
dimension |
Account Budget adjusted spending limit type |
account_budget.adjusted_spending_limit_type |
dimension |
Account Budget amount served |
account_budget.amount_served_micros |
dimension |
Account Budget approved end date time |
account_budget.approved_end_date_time |
dimension |
Account Budget approved end time type |
account_budget.approved_end_time_type |
dimension |
Account Budget approved spending limit |
account_budget.approved_spending_limit_micros |
dimension |
Account Budget approved spending limit type |
account_budget.approved_spending_limit_type |
dimension |
Account Budget approved start date time |
account_budget.approved_start_date_time |
dimension |
Account Budget billing setup |
account_budget.billing_setup |
dimension |
Account Budget ID |
account_budget.id |
dimension |
Account Budget name |
account_budget.name |
dimension |
Account Budget notes |
account_budget.notes |
dimension |
Account Budget proposed end date time |
account_budget.proposed_end_date_time |
dimension |
Account Budget proposed end time type |
account_budget.proposed_end_time_type |
dimension |
Account Budget proposed spending limit |
account_budget.proposed_spending_limit_micros |
dimension |
Account Budget proposed spending limit type |
account_budget.proposed_spending_limit_type |
dimension |
Account Budget proposed start date time |
account_budget.proposed_start_date_time |
dimension |
Account Budget PO Number |
account_budget.purchase_order_number |
dimension |
Account Budget resource name |
account_budget.resource_name |
dimension |
Account Budget status |
account_budget.status |
dimension |
Account Budget total adjustments |
account_budget.total_adjustments_micros |
dimension |
Ad rotation mode |
ad_group.ad_rotation_mode |
dimension |
Ad group audience setting use audience grouped |
ad_group.audience_setting.use_audience_grouped |
dimension |
Base ad group ID |
ad_group.base_ad_group |
dimension |
Ad group Campaign ID |
ad_group.campaign |
dimension |
Default max. CPC |
ad_group.cpc_bid_micros |
metric |
Maximum CPM |
ad_group.cpm_bid_micros |
dimension |
Maximum CPV |
ad_group.cpv_bid_micros |
dimension |
Content network bid dimension |
ad_group.display_custom_bid_dimension |
dimension |
Ad group effective cpc bid micros |
ad_group.effective_cpc_bid_micros |
dimension |
Target CPA (ad group) |
ad_group.effective_target_cpa_micros |
dimension |
Target CPA source |
ad_group.effective_target_cpa_source |
dimension |
Target ROAS (ad group) |
ad_group.effective_target_roas |
dimension |
Target ROAS source |
ad_group.effective_target_roas_source |
dimension |
Ad group excluded parent asset field types |
ad_group.excluded_parent_asset_field_types |
dimension |
Ad group excluded parent asset set types |
ad_group.excluded_parent_asset_set_types |
dimension |
Ad group final URL template |
ad_group.final_url_suffix |
dimension |
Ad group ID |
ad_group.id |
metric |
Ad group labels |
ad_group.labels |
dimension |
Ad group |
ad_group.name |
dimension |
Ad group optimized targeting |
ad_group.optimized_targeting_enabled |
dimension |
Ad group CPC bid amount (%) |
ad_group.percent_cpc_bid_micros |
dimension |
Ad group resource name |
ad_group.resource_name |
dimension |
Ad group state |
ad_group.status |
dimension |
Ad group target CPA |
ad_group.target_cpa_micros |
dimension |
Ad group target CPM |
ad_group.target_cpm_micros |
dimension |
Ad group target ROAS |
ad_group.target_roas |
dimension |
Is restricting |
ad_group.targeting_setting.target_restrictions |
dimension |
Ad group tracking URL template |
ad_group.tracking_url_template |
dimension |
Ad group type |
ad_group.type |
dimension |
Ad group URL custom parameters |
ad_group.url_custom_parameters |
dimension |
Recommendations for Ad strength |
ad_group_ad.action_items |
dimension |
Auto-applied ad suggestion |
ad_group_ad.ad.added_by_google_ads |
dimension |
Universal app ad descriptions |
ad_group_ad.ad.app_ad.descriptions |
dimension |
Universal app ad headlines |
ad_group_ad.ad.app_ad.headlines |
dimension |
Universal app ad HTML5 media bundles |
ad_group_ad.ad.app_ad.html5_media_bundles |
dimension |
Universal app ad images |
ad_group_ad.ad.app_ad.images |
dimension |
Universal app ad mandatory ad text |
ad_group_ad.ad.app_ad.mandatory_ad_text |
dimension |
Universal app ad Youtube videos |
ad_group_ad.ad.app_ad.youtube_videos |
dimension |
App engagement ad descriptions |
ad_group_ad.ad.app_engagement_ad.descriptions |
dimension |
App engagement ad headlines |
ad_group_ad.ad.app_engagement_ad.headlines |
dimension |
App engagement ad images |
ad_group_ad.ad.app_engagement_ad.images |
dimension |
App engagement ad videos |
ad_group_ad.ad.app_engagement_ad.videos |
dimension |
App pre-registration ad description |
ad_group_ad.ad.app_pre_registration_ad.descriptions |
dimension |
App pre-registration ad headlines |
ad_group_ad.ad.app_pre_registration_ad.headlines |
dimension |
App pre-registration ad images |
ad_group_ad.ad.app_pre_registration_ad.images |
dimension |
App pre-registration ad youtube videos |
ad_group_ad.ad.app_pre_registration_ad.youtube_videos |
dimension |
Call only ad business name |
ad_group_ad.ad.call_ad.business_name |
dimension |
Call only ad call tracked |
ad_group_ad.ad.call_ad.call_tracked |
dimension |
Call only ad conversion action |
ad_group_ad.ad.call_ad.conversion_action |
dimension |
Call only ad conversion reporting state |
ad_group_ad.ad.call_ad.conversion_reporting_state |
dimension |
Call only ad country code |
ad_group_ad.ad.call_ad.country_code |
dimension |
Call only ad description 1 |
ad_group_ad.ad.call_ad.description1 |
dimension |
Call only ad description 2 |
ad_group_ad.ad.call_ad.description2 |
dimension |
Call only ad disable call conversion |
ad_group_ad.ad.call_ad.disable_call_conversion |
dimension |
Call only ad headline 1 |
ad_group_ad.ad.call_ad.headline1 |
dimension |
Call only ad headline 2 |
ad_group_ad.ad.call_ad.headline2 |
dimension |
Call only ad path 1 |
ad_group_ad.ad.call_ad.path1 |
dimension |
Call only ad path 2 |
ad_group_ad.ad.call_ad.path2 |
dimension |
Call only ad phone number |
ad_group_ad.ad.call_ad.phone_number |
dimension |
Call only ad phone number verification URL |
ad_group_ad.ad.call_ad.phone_number_verification_url |
dimension |
Demand gen carousel ad business name |
ad_group_ad.ad.demand_gen_carousel_ad.business_name |
dimension |
Demand gen carousel ad call to action text |
ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text |
dimension |
Demand gen carousel ad carousel cards |
ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards |
dimension |
Demand gen carousel ad description |
ad_group_ad.ad.demand_gen_carousel_ad.description |
dimension |
Demand gen carousel ad headline |
ad_group_ad.ad.demand_gen_carousel_ad.headline |
dimension |
Demand gen carousel ad logo |
ad_group_ad.ad.demand_gen_carousel_ad.logo_image |
dimension |
Demand gen multi asset ad business name |
ad_group_ad.ad.demand_gen_multi_asset_ad.business_name |
dimension |
Demand gen multi asset ad call to action text |
ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text |
dimension |
Demand gen multi asset ad descriptions |
ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions |
dimension |
Demand gen multi asset ad headlines |
ad_group_ad.ad.demand_gen_multi_asset_ad.headlines |
dimension |
Demand gen multi asset ad lead form only |
ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only |
dimension |
Demand gen multi asset ad logo |
ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images |
dimension |
Demand gen multi asset ad marketing images |
ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images |
dimension |
Demand gen multi asset ad portrait marketing images |
ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images |
dimension |
Demand gen multi asset ad square marketing images |
ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images |
dimension |
Responsive demand gen video ad breadcrumb 1 |
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1 |
dimension |
Responsive demand gen video ad breadcrumb 2 |
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2 |
dimension |
Responsive demand gen video ad business name |
ad_group_ad.ad.demand_gen_video_responsive_ad.business_name |
dimension |
Responsive demand gen video ad call to actions |
ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions |
dimension |
Responsive demand gen video ad descriptions |
ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions |
dimension |
Responsive demand gen video ad headlines |
ad_group_ad.ad.demand_gen_video_responsive_ad.headlines |
dimension |
Responsive demand gen video ad logo |
ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images |
dimension |
Responsive demand gen video ad long headlines |
ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines |
dimension |
Responsive demand gen video ad videos |
ad_group_ad.ad.demand_gen_video_responsive_ad.videos |
dimension |
Device preference |
ad_group_ad.ad.device_preference |
dimension |
Ad product type |
ad_group_ad.ad.display_upload_ad.display_upload_product_type |
dimension |
Media bundle |
ad_group_ad.ad.display_upload_ad.media_bundle |
dimension |
Display URL |
ad_group_ad.ad.display_url |
dimension |
Expanded dynamic search ad description |
ad_group_ad.ad.expanded_dynamic_search_ad.description |
dimension |
Expanded dynamic search ad description 2 |
ad_group_ad.ad.expanded_dynamic_search_ad.description2 |
dimension |
Description |
ad_group_ad.ad.expanded_text_ad.description |
dimension |
Expanded text ad description 2 |
ad_group_ad.ad.expanded_text_ad.description2 |
dimension |
Headline 1 |
ad_group_ad.ad.expanded_text_ad.headline_part1 |
dimension |
Headline 2 |
ad_group_ad.ad.expanded_text_ad.headline_part2 |
dimension |
Expanded text ad headline 3 |
ad_group_ad.ad.expanded_text_ad.headline_part3 |
dimension |
Path 1 |
ad_group_ad.ad.expanded_text_ad.path1 |
dimension |
Path 2 |
ad_group_ad.ad.expanded_text_ad.path2 |
dimension |
Final app URLs |
ad_group_ad.ad.final_app_urls |
dimension |
Mobile final URL |
ad_group_ad.ad.final_mobile_urls |
dimension |
Ad Final URL suffix |
ad_group_ad.ad.final_url_suffix |
dimension |
Final URL |
ad_group_ad.ad.final_urls |
dimension |
Hotel ad details |
ad_group_ad.ad.hotel_ad |
dimension |
Ad ID |
ad_group_ad.ad.id |
metric |
Image ad URL |
ad_group_ad.ad.image_ad.image_url |
dimension |
Image mime type |
ad_group_ad.ad.image_ad.mime_type |
dimension |
Image ad name |
ad_group_ad.ad.image_ad.name |
dimension |
Image height |
ad_group_ad.ad.image_ad.pixel_height |
dimension |
Image width |
ad_group_ad.ad.image_ad.pixel_width |
dimension |
Image ad preview image URL |
ad_group_ad.ad.image_ad.preview_image_url |
dimension |
Image ad preview image height (px) |
ad_group_ad.ad.image_ad.preview_pixel_height |
dimension |
Image ad preview image width (px) |
ad_group_ad.ad.image_ad.preview_pixel_width |
dimension |
Legacy app install ID |
ad_group_ad.ad.legacy_app_install_ad |
dimension |
Accent color (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.accent_color |
dimension |
Allow flexible color (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color |
dimension |
Business name |
ad_group_ad.ad.legacy_responsive_display_ad.business_name |
dimension |
Call to action text (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text |
dimension |
Description (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.description |
dimension |
Ad format preference (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.format_setting |
dimension |
Landscape logo ID (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.logo_image |
dimension |
Long headline |
ad_group_ad.ad.legacy_responsive_display_ad.long_headline |
dimension |
Main color (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.main_color |
dimension |
Image ID (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.marketing_image |
dimension |
Price prefix (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.price_prefix |
dimension |
Promotion text (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.promo_text |
dimension |
Short headline |
ad_group_ad.ad.legacy_responsive_display_ad.short_headline |
dimension |
Logo ID (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image |
dimension |
Square image ID (responsive) |
ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image |
dimension |
Local ad call to actions |
ad_group_ad.ad.local_ad.call_to_actions |
dimension |
Local ad descriptions |
ad_group_ad.ad.local_ad.descriptions |
dimension |
Local ad headlines |
ad_group_ad.ad.local_ad.headlines |
dimension |
Local ad logo |
ad_group_ad.ad.local_ad.logo_images |
dimension |
Local ad marketing images |
ad_group_ad.ad.local_ad.marketing_images |
dimension |
Local ad path 1 |
ad_group_ad.ad.local_ad.path1 |
dimension |
Local ad path 2 |
ad_group_ad.ad.local_ad.path2 |
dimension |
Local ad videos |
ad_group_ad.ad.local_ad.videos |
dimension |
Ad name |
ad_group_ad.ad.name |
dimension |
Ad resource name |
ad_group_ad.ad.resource_name |
dimension |
Accent color (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.accent_color |
dimension |
Allow flexible color (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.allow_flexible_color |
dimension |
Business name (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.business_name |
dimension |
Call to action text (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.call_to_action_text |
dimension |
Enable asset enhancements responsive |
ad_group_ad.ad.responsive_display_ad.control_spec.enable_asset_enhancements |
dimension |
Enable autogen video responsive |
ad_group_ad.ad.responsive_display_ad.control_spec.enable_autogen_video |
dimension |
Descriptions (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.descriptions |
dimension |
Ad format preference (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.format_setting |
dimension |
Headlines (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.headlines |
dimension |
Landscape logos (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.logo_images |
dimension |
Long headline (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.long_headline |
dimension |
Main color (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.main_color |
dimension |
Images (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images |
dimension |
Image URL 01 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_01.image_asset.full_size.url |
dimension |
Image URL 02 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_02.image_asset.full_size.url |
dimension |
Image URL 03 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_03.image_asset.full_size.url |
dimension |
Image URL 04 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_04.image_asset.full_size.url |
dimension |
Image URL 05 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_05.image_asset.full_size.url |
dimension |
Image URL 06 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_06.image_asset.full_size.url |
dimension |
Image URL 07 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_07.image_asset.full_size.url |
dimension |
Image URL 08 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_08.image_asset.full_size.url |
dimension |
Image URL 09 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_09.image_asset.full_size.url |
dimension |
Image URL 10 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_10.image_asset.full_size.url |
dimension |
Image URL 11 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_11.image_asset.full_size.url |
dimension |
Image URL 12 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_12.image_asset.full_size.url |
dimension |
Image URL 13 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_13.image_asset.full_size.url |
dimension |
Image URL 14 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_14.image_asset.full_size.url |
dimension |
Image URL 15 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_15.image_asset.full_size.url |
dimension |
Price prefix (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.price_prefix |
dimension |
Promotion text (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.promo_text |
dimension |
Logos (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_logo_images |
dimension |
Square images (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images |
dimension |
Square image URL 01 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_01.image_asset.full_size.url |
dimension |
Square image URL 02 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_02.image_asset.full_size.url |
dimension |
Square image URL 03 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_03.image_asset.full_size.url |
dimension |
Square image URL 04 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_04.image_asset.full_size.url |
dimension |
Square image URL 05 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_05.image_asset.full_size.url |
dimension |
Square image URL 06 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_06.image_asset.full_size.url |
dimension |
Square image URL 07 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_07.image_asset.full_size.url |
dimension |
Square image URL 08 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_08.image_asset.full_size.url |
dimension |
Square image URL 09 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_09.image_asset.full_size.url |
dimension |
Square image URL 10 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_10.image_asset.full_size.url |
dimension |
Square image URL 11 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_11.image_asset.full_size.url |
dimension |
Square image URL 12 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_12.image_asset.full_size.url |
dimension |
Square image URL 13 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_13.image_asset.full_size.url |
dimension |
Square image URL 14 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_14.image_asset.full_size.url |
dimension |
Square image URL 15 (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_15.image_asset.full_size.url |
dimension |
Youtube videos (multi asset responsive display) |
ad_group_ad.ad.responsive_display_ad.youtube_videos |
dimension |
Responsive search ad descriptions |
ad_group_ad.ad.responsive_search_ad.descriptions |
dimension |
Responsive search ad headlines |
ad_group_ad.ad.responsive_search_ad.headlines |
dimension |
Responsive search ad path 1 |
ad_group_ad.ad.responsive_search_ad.path1 |
dimension |
Responsive search ad path 2 |
ad_group_ad.ad.responsive_search_ad.path2 |
dimension |
Comparison listing ad headline |
ad_group_ad.ad.shopping_comparison_listing_ad.headline |
dimension |
Product ad details |
ad_group_ad.ad.shopping_product_ad |
dimension |
Smart shopping ad details |
ad_group_ad.ad.shopping_smart_ad |
dimension |
Smart campaign ad descriptions |
ad_group_ad.ad.smart_campaign_ad.descriptions |
dimension |
Smart campaign ad headlines |
ad_group_ad.ad.smart_campaign_ad.headlines |
dimension |
System managed entity source |
ad_group_ad.ad.system_managed_resource_source |
dimension |
Description line 1 |
ad_group_ad.ad.text_ad.description1 |
dimension |
Description line 2 |
ad_group_ad.ad.text_ad.description2 |
dimension |
Ad headline |
ad_group_ad.ad.text_ad.headline |
dimension |
Ad tracking URL template |
ad_group_ad.ad.tracking_url_template |
dimension |
Travel ad |
ad_group_ad.ad.travel_ad |
dimension |
Ad type |
ad_group_ad.ad.type |
dimension |
Ad URL collections |
ad_group_ad.ad.url_collections |
dimension |
Ad URL customer parameters |
ad_group_ad.ad.url_custom_parameters |
dimension |
Bumper ad CTA label |
ad_group_ad.ad.video_ad.bumper.action_button_label |
dimension |
Bumper ad CTA headline |
ad_group_ad.ad.video_ad.bumper.action_headline |
dimension |
In-feed ad description 1 |
ad_group_ad.ad.video_ad.in_feed.description1 |
dimension |
In-feed ad description 2 |
ad_group_ad.ad.video_ad.in_feed.description2 |
dimension |
In-feed ad headline |
ad_group_ad.ad.video_ad.in_feed.headline |
dimension |
In-feed ad thumbnail |
ad_group_ad.ad.video_ad.in_feed.thumbnail |
dimension |
In-stream ad CTA label |
ad_group_ad.ad.video_ad.in_stream.action_button_label |
dimension |
In-stream ad CTA headline |
ad_group_ad.ad.video_ad.in_stream.action_headline |
dimension |
Non-skippable ad CTA label |
ad_group_ad.ad.video_ad.non_skippable.action_button_label |
dimension |
Non-skippable ad CTA headline |
ad_group_ad.ad.video_ad.non_skippable.action_headline |
dimension |
Outstream video description |
ad_group_ad.ad.video_ad.out_stream.description |
dimension |
Outstream video headline |
ad_group_ad.ad.video_ad.out_stream.headline |
dimension |
Responsive video ad breadcrumb 1 |
ad_group_ad.ad.video_responsive_ad.breadcrumb1 |
dimension |
Responsive video ad breadcrumb 2 |
ad_group_ad.ad.video_responsive_ad.breadcrumb2 |
dimension |
Responsive video ad call to action |
ad_group_ad.ad.video_responsive_ad.call_to_actions |
dimension |
Responsive video ad companion banners |
ad_group_ad.ad.video_responsive_ad.companion_banners |
dimension |
Responsive video ad descriptions |
ad_group_ad.ad.video_responsive_ad.descriptions |
dimension |
Responsive video ad headlines |
ad_group_ad.ad.video_responsive_ad.headlines |
dimension |
Responsive video ad long headlines |
ad_group_ad.ad.video_responsive_ad.long_headlines |
dimension |
Responsive video ad videos |
ad_group_ad.ad.video_responsive_ad.videos |
dimension |
Ad strength |
ad_group_ad.ad_strength |
dimension |
Ad group ad labels |
ad_group_ad.labels |
dimension |
Ad policy approval status |
ad_group_ad.policy_summary.approval_status |
dimension |
Ad policy topic entries |
ad_group_ad.policy_summary.policy_topic_entries |
dimension |
Policy information review status |
ad_group_ad.policy_summary.review_status |
dimension |
Ad group ad resource name |
ad_group_ad.resource_name |
dimension |
Ad state |
ad_group_ad.status |
dimension |
Ad asset view ad group |
ad_group_ad_asset_view.ad_group_ad |
dimension |
Ad asset view ad asset |
ad_group_ad_asset_view.asset |
dimension |
Ad asset field type |
ad_group_ad_asset_view.field_type |
dimension |
Ad asset view performance label |
ad_group_ad_asset_view.performance_label |
dimension |
Ad asset view policy summary |
ad_group_ad_asset_view.policy_summary |
dimension |
Ad asset view resource name |
ad_group_ad_asset_view.resource_name |
dimension |
Ad group ad label |
ad_group_ad_label.label |
dimension |
Ad group ad label resource name |
ad_group_ad_label.resource_name |
dimension |
Ad Group Asset ad group |
ad_group_asset.ad_group |
dimension |
Ad Group Asset asset |
ad_group_asset.asset |
dimension |
Ad Group Asset field type |
ad_group_asset.field_type |
dimension |
Ad Group Asset primary status |
ad_group_asset.primary_status |
dimension |
Ad Group Asset primary status details |
ad_group_asset.primary_status_details |
dimension |
Ad Group Asset primary status reasons |
ad_group_asset.primary_status_reasons |
dimension |
Ad Group Asset resource name |
ad_group_asset.resource_name |
dimension |
Ad Group Asset source |
ad_group_asset.source |
dimension |
Ad Group Asset status |
ad_group_asset.status |
dimension |
Audience view resource name |
ad_group_audience_view.resource_name |
dimension |
Ad group bid modifier resource name |
ad_group_bid_modifier.resource_name |
dimension |
Ad Group Criterion Age range type |
ad_group_criterion.age_range.type |
dimension |
Ad Group Criterion Approval Status |
ad_group_criterion.approval_status |
dimension |
Ad Group Criterion Bid Modifier |
ad_group_criterion.bid_modifier |
dimension |
Ad Group CPC (cost-per-click) bid |
ad_group_criterion.cpc_bid_micros |
dimension |
Ad Group Criterion ID |
ad_group_criterion.criterion_id |
dimension |
Ad Group Criterion display name |
ad_group_criterion.display_name |
dimension |
Ad Group Criterion The effective CPC (cost-per-click) bid |
ad_group_criterion.effective_cpc_bid_micros |
dimension |
Ad Group Criterion effective CPC bid source |
ad_group_criterion.effective_cpc_bid_source |
dimension |
Ad Group Criterion The effective CPM |
ad_group_criterion.effective_cpm_bid_micros |
dimension |
Ad Group Criterion effective CPM |
ad_group_criterion.effective_cpm_bid_source |
dimension |
Ad Group Criterion The effective CPV (cost-per-view) bid |
ad_group_criterion.effective_cpv_bid_micros |
dimension |
Ad Group Criterion Source of the effective CPV bid |
ad_group_criterion.effective_cpv_bid_source |
dimension |
Ad Group Criterion final mobile URLs |
ad_group_criterion.final_mobile_urls |
dimension |
Ad Group Criterion URL template |
ad_group_criterion.final_url_suffix |
dimension |
Ad Group Criterion final URLs |
ad_group_criterion.final_urls |
dimension |
Ad Group Criterion Gender type |
ad_group_criterion.gender.type |
dimension |
Ad Group Criterion Keyword match type |
ad_group_criterion.keyword.match_type |
dimension |
Ad Group Criterion Keyword text |
ad_group_criterion.keyword.text |
dimension |
Ad Group Criterion labels |
ad_group_criterion.labels |
dimension |
Ad Group Criterion Parent |
ad_group_criterion.listing_group.parent_ad_group_criterion |
dimension |
Ad Group Criterion listing group type |
ad_group_criterion.listing_group.type |
dimension |
Ad Group Criterion Is negative |
ad_group_criterion.negative |
dimension |
Ad Group Criterion Parental status type |
ad_group_criterion.parental_status.type |
dimension |
Ad Group Criterion Placement URL |
ad_group_criterion.placement.url |
dimension |
Ad Group Criterion Estimated add clicks first position CPC |
ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc |
dimension |
Ad Group Criterion Estimated add cost first position CPC |
ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc |
dimension |
Ad Group Criterion Estimate first page CPC bid |
ad_group_criterion.position_estimates.first_page_cpc_micros |
dimension |
Ad Group Criterion Estimate first position CPC bid |
ad_group_criterion.position_estimates.first_position_cpc_micros |
dimension |
Ad Group Criterion Estimate top of page CPC bid |
ad_group_criterion.position_estimates.top_of_page_cpc_micros |
dimension |
Ad Group Criterion Creative quality score |
ad_group_criterion.quality_info.creative_quality_score |
dimension |
Ad Group Criterion Landing page quality score |
ad_group_criterion.quality_info.post_click_quality_score |
dimension |
Ad Group Criterion Quality score |
ad_group_criterion.quality_info.quality_score |
metric |
Ad Group Criterion Predicted CTR |
ad_group_criterion.quality_info.search_predicted_ctr |
dimension |
Ad Group Criterion Status |
ad_group_criterion.status |
dimension |
Ad Group Criterion Serving status |
ad_group_criterion.system_serving_status |
dimension |
Ad Group Criterion Category |
ad_group_criterion.topic.path |
dimension |
Ad Group Criterion Topic Constant |
ad_group_criterion.topic.topic_constant |
dimension |
Ad Group Criterion tracking URL template |
ad_group_criterion.tracking_url_template |
dimension |
Ad Group Criterion Type |
ad_group_criterion.type |
dimension |
Ad Group Criterion URL custom parameters |
ad_group_criterion.url_custom_parameters |
dimension |
Ad Group Criterion User List |
ad_group_criterion.user_list.user_list |
dimension |
Ad schedule view resource name |
ad_schedule_view.resource_name |
dimension |
Age range view resource name |
age_range_view.resource_name |
dimension |
Book on Google |
asset.book_on_google_asset |
dimension |
Asset call asset ad schedule targets |
asset.call_asset.ad_schedule_targets |
dimension |
Asset call asset call conversion action |
asset.call_asset.call_conversion_action |
dimension |
Asset call asset call conversion reporting state |
asset.call_asset.call_conversion_reporting_state |
dimension |
Asset call asset country code |
asset.call_asset.country_code |
dimension |
Asset call asset phone number |
asset.call_asset.phone_number |
dimension |
Asset call to action asset call to action |
asset.call_to_action_asset.call_to_action |
dimension |
Asset callout asset ad schedule targets |
asset.callout_asset.ad_schedule_targets |
dimension |
Asset callout asset callout text |
asset.callout_asset.callout_text |
dimension |
Asset callout asset end date |
asset.callout_asset.end_date |
dimension |
Asset callout asset start date |
asset.callout_asset.start_date |
dimension |
Asset demand gen carousel card asset call to action text |
asset.demand_gen_carousel_card_asset.call_to_action_text |
dimension |
Asset demand gen carousel card asset headline |
asset.demand_gen_carousel_card_asset.headline |
dimension |
Asset demand gen carousel card asset marketing image asset |
asset.demand_gen_carousel_card_asset.marketing_image_asset |
dimension |
Asset demand gen carousel card asset portrait marketing image asset |
asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset |
dimension |
Asset demand gen carousel card asset square marketing image asset |
asset.demand_gen_carousel_card_asset.square_marketing_image_asset |
dimension |
Asset dynamic custom asset android app link |
asset.dynamic_custom_asset.android_app_link |
dimension |
Asset dynamic custom asset contextual keywords |
asset.dynamic_custom_asset.contextual_keywords |
dimension |
Asset dynamic custom asset formatted price |
asset.dynamic_custom_asset.formatted_price |
dimension |
Asset dynamic custom asset formatted sale price |
asset.dynamic_custom_asset.formatted_sale_price |
dimension |
Asset dynamic custom asset id |
asset.dynamic_custom_asset.id |
dimension |
Asset dynamic custom asset id2 |
asset.dynamic_custom_asset.id2 |
dimension |
Asset dynamic custom asset image url |
asset.dynamic_custom_asset.image_url |
dimension |
Asset dynamic custom asset ios app link |
asset.dynamic_custom_asset.ios_app_link |
dimension |
Asset dynamic custom asset ios app store id |
asset.dynamic_custom_asset.ios_app_store_id |
dimension |
Asset dynamic custom asset item address |
asset.dynamic_custom_asset.item_address |
dimension |
Asset dynamic custom asset item category |
asset.dynamic_custom_asset.item_category |
dimension |
Asset dynamic custom asset item description |
asset.dynamic_custom_asset.item_description |
dimension |
Asset dynamic custom asset item subtitle |
asset.dynamic_custom_asset.item_subtitle |
dimension |
Asset dynamic custom asset item title |
asset.dynamic_custom_asset.item_title |
dimension |
Asset dynamic custom asset price |
asset.dynamic_custom_asset.price |
dimension |
Asset dynamic custom asset sale price |
asset.dynamic_custom_asset.sale_price |
dimension |
Asset dynamic custom asset similar ids |
asset.dynamic_custom_asset.similar_ids |
dimension |
Asset dynamic education asset address |
asset.dynamic_education_asset.address |
dimension |
Asset dynamic education asset android app link |
asset.dynamic_education_asset.android_app_link |
dimension |
Asset dynamic education asset contextual keywords |
asset.dynamic_education_asset.contextual_keywords |
dimension |
Asset dynamic education asset image url |
asset.dynamic_education_asset.image_url |
dimension |
Asset dynamic education asset ios app link |
asset.dynamic_education_asset.ios_app_link |
dimension |
Asset dynamic education asset ios app store id |
asset.dynamic_education_asset.ios_app_store_id |
dimension |
Asset dynamic education asset location id |
asset.dynamic_education_asset.location_id |
dimension |
Asset dynamic education asset program description |
asset.dynamic_education_asset.program_description |
dimension |
Asset dynamic education asset program id |
asset.dynamic_education_asset.program_id |
dimension |
Asset dynamic education asset program name |
asset.dynamic_education_asset.program_name |
dimension |
Asset dynamic education asset school name |
asset.dynamic_education_asset.school_name |
dimension |
Asset dynamic education asset similar program ids |
asset.dynamic_education_asset.similar_program_ids |
dimension |
Asset dynamic education asset subject |
asset.dynamic_education_asset.subject |
dimension |
Asset dynamic education asset thumbnail image url |
asset.dynamic_education_asset.thumbnail_image_url |
dimension |
Asset dynamic flights asset android app link |
asset.dynamic_flights_asset.android_app_link |
dimension |
Asset dynamic flights asset custom mapping |
asset.dynamic_flights_asset.custom_mapping |
dimension |
Asset dynamic flights asset destination id |
asset.dynamic_flights_asset.destination_id |
dimension |
Asset dynamic flights asset destination name |
asset.dynamic_flights_asset.destination_name |
dimension |
Asset dynamic flights asset flight description |
asset.dynamic_flights_asset.flight_description |
dimension |
Asset dynamic flights asset flight price |
asset.dynamic_flights_asset.flight_price |
dimension |
Asset dynamic flights asset flight sale price |
asset.dynamic_flights_asset.flight_sale_price |
dimension |
Asset dynamic flights asset formatted price |
asset.dynamic_flights_asset.formatted_price |
dimension |
Asset dynamic flights asset formatted sale price |
asset.dynamic_flights_asset.formatted_sale_price |
dimension |
Asset dynamic flights asset image url |
asset.dynamic_flights_asset.image_url |
dimension |
Asset dynamic flights asset ios app link |
asset.dynamic_flights_asset.ios_app_link |
dimension |
Asset dynamic flights asset ios app store id |
asset.dynamic_flights_asset.ios_app_store_id |
dimension |
Asset dynamic flights asset origin id |
asset.dynamic_flights_asset.origin_id |
dimension |
Asset dynamic flights asset origin name |
asset.dynamic_flights_asset.origin_name |
dimension |
Asset dynamic flights asset similar destination ids |
asset.dynamic_flights_asset.similar_destination_ids |
dimension |
Asset dynamic hotels and rentals asset address |
asset.dynamic_hotels_and_rentals_asset.address |
dimension |
Asset dynamic hotels and rentals asset android app link |
asset.dynamic_hotels_and_rentals_asset.android_app_link |
dimension |
Asset dynamic hotels and rentals asset category |
asset.dynamic_hotels_and_rentals_asset.category |
dimension |
Asset dynamic hotels and rentals asset contextual keywords |
asset.dynamic_hotels_and_rentals_asset.contextual_keywords |
dimension |
Asset dynamic hotels and rentals asset description |
asset.dynamic_hotels_and_rentals_asset.description |
dimension |
Asset dynamic hotels and rentals asset destination name |
asset.dynamic_hotels_and_rentals_asset.destination_name |
dimension |
Asset dynamic hotels and rentals asset formatted price |
asset.dynamic_hotels_and_rentals_asset.formatted_price |
dimension |
Asset dynamic hotels and rentals asset formatted sale price |
asset.dynamic_hotels_and_rentals_asset.formatted_sale_price |
dimension |
Asset dynamic hotels and rentals asset image url |
asset.dynamic_hotels_and_rentals_asset.image_url |
dimension |
Asset dynamic hotels and rentals asset ios app link |
asset.dynamic_hotels_and_rentals_asset.ios_app_link |
dimension |
Asset dynamic hotels and rentals asset ios app store id |
asset.dynamic_hotels_and_rentals_asset.ios_app_store_id |
dimension |
Asset dynamic hotels and rentals asset price |
asset.dynamic_hotels_and_rentals_asset.price |
dimension |
Asset dynamic hotels and rentals asset property id |
asset.dynamic_hotels_and_rentals_asset.property_id |
dimension |
Asset dynamic hotels and rentals asset property name |
asset.dynamic_hotels_and_rentals_asset.property_name |
dimension |
Asset dynamic hotels and rentals asset sale price |
asset.dynamic_hotels_and_rentals_asset.sale_price |
dimension |
Asset dynamic hotels and rentals asset similar property ids |
asset.dynamic_hotels_and_rentals_asset.similar_property_ids |
dimension |
Asset dynamic hotels and rentals asset star rating |
asset.dynamic_hotels_and_rentals_asset.star_rating |
dimension |
Asset dynamic jobs asset address |
asset.dynamic_jobs_asset.address |
dimension |
Asset dynamic jobs asset android app link |
asset.dynamic_jobs_asset.android_app_link |
dimension |
Asset dynamic jobs asset contextual keywords |
asset.dynamic_jobs_asset.contextual_keywords |
dimension |
Asset dynamic jobs asset description |
asset.dynamic_jobs_asset.description |
dimension |
Asset dynamic jobs asset image url |
asset.dynamic_jobs_asset.image_url |
dimension |
Asset dynamic jobs asset ios app link |
asset.dynamic_jobs_asset.ios_app_link |
dimension |
Asset dynamic jobs asset ios app store id |
asset.dynamic_jobs_asset.ios_app_store_id |
dimension |
Asset dynamic jobs asset job category |
asset.dynamic_jobs_asset.job_category |
dimension |
Asset dynamic jobs asset job id |
asset.dynamic_jobs_asset.job_id |
dimension |
Asset dynamic jobs asset job subtitle |
asset.dynamic_jobs_asset.job_subtitle |
dimension |
Asset dynamic jobs asset job title |
asset.dynamic_jobs_asset.job_title |
dimension |
Asset dynamic jobs asset location id |
asset.dynamic_jobs_asset.location_id |
dimension |
Asset dynamic jobs asset salary |
asset.dynamic_jobs_asset.salary |
dimension |
Asset dynamic jobs asset similar job ids |
asset.dynamic_jobs_asset.similar_job_ids |
dimension |
Asset dynamic local asset address |
asset.dynamic_local_asset.address |
dimension |
Asset dynamic local asset android app link |
asset.dynamic_local_asset.android_app_link |
dimension |
Asset dynamic local asset category |
asset.dynamic_local_asset.category |
dimension |
Asset dynamic local asset contextual keywords |
asset.dynamic_local_asset.contextual_keywords |
dimension |
Asset dynamic local asset deal id |
asset.dynamic_local_asset.deal_id |
dimension |
Asset dynamic local asset deal name |
asset.dynamic_local_asset.deal_name |
dimension |
Asset dynamic local asset description |
asset.dynamic_local_asset.description |
dimension |
Asset dynamic local asset formatted price |
asset.dynamic_local_asset.formatted_price |
dimension |
Asset dynamic local asset formatted sale price |
asset.dynamic_local_asset.formatted_sale_price |
dimension |
Asset dynamic local asset image url |
asset.dynamic_local_asset.image_url |
dimension |
Asset dynamic local asset ios app link |
asset.dynamic_local_asset.ios_app_link |
dimension |
Asset dynamic local asset ios app store id |
asset.dynamic_local_asset.ios_app_store_id |
dimension |
Asset dynamic local asset price |
asset.dynamic_local_asset.price |
dimension |
Asset dynamic local asset sale price |
asset.dynamic_local_asset.sale_price |
dimension |
Asset dynamic local asset similar deal ids |
asset.dynamic_local_asset.similar_deal_ids |
dimension |
Asset dynamic local asset subtitle |
asset.dynamic_local_asset.subtitle |
dimension |
Asset dynamic real estate asset address |
asset.dynamic_real_estate_asset.address |
dimension |
Asset dynamic real estate asset android app link |
asset.dynamic_real_estate_asset.android_app_link |
dimension |
Asset dynamic real estate asset city name |
asset.dynamic_real_estate_asset.city_name |
dimension |
Asset dynamic real estate asset contextual keywords |
asset.dynamic_real_estate_asset.contextual_keywords |
dimension |
Asset dynamic real estate asset description |
asset.dynamic_real_estate_asset.description |
dimension |
Asset dynamic real estate asset formatted price |
asset.dynamic_real_estate_asset.formatted_price |
dimension |
Asset dynamic real estate asset image url |
asset.dynamic_real_estate_asset.image_url |
dimension |
Asset dynamic real estate asset ios app link |
asset.dynamic_real_estate_asset.ios_app_link |
dimension |
Asset dynamic real estate asset ios app store id |
asset.dynamic_real_estate_asset.ios_app_store_id |
dimension |
Asset dynamic real estate asset listing id |
asset.dynamic_real_estate_asset.listing_id |
dimension |
Asset dynamic real estate asset listing name |
asset.dynamic_real_estate_asset.listing_name |
dimension |
Asset dynamic real estate asset listing type |
asset.dynamic_real_estate_asset.listing_type |
dimension |
Asset dynamic real estate asset price |
asset.dynamic_real_estate_asset.price |
dimension |
Asset dynamic real estate asset property type |
asset.dynamic_real_estate_asset.property_type |
dimension |
Asset dynamic real estate asset similar listing ids |
asset.dynamic_real_estate_asset.similar_listing_ids |
dimension |
Asset dynamic travel asset android app link |
asset.dynamic_travel_asset.android_app_link |
dimension |
Asset dynamic travel asset category |
asset.dynamic_travel_asset.category |
dimension |
Asset dynamic travel asset contextual keywords |
asset.dynamic_travel_asset.contextual_keywords |
dimension |
Asset dynamic travel asset destination address |
asset.dynamic_travel_asset.destination_address |
dimension |
Asset dynamic travelasset destination id |
asset.dynamic_travel_asset.destination_id |
dimension |
Asset dynamic travel asset destination name |
asset.dynamic_travel_asset.destination_name |
dimension |
Asset dynamic travel asset formatted price |
asset.dynamic_travel_asset.formatted_price |
dimension |
Asset dynamic travel asset formatted sale price |
asset.dynamic_travel_asset.formatted_sale_price |
dimension |
Asset dynamic travel asset image url |
asset.dynamic_travel_asset.image_url |
dimension |
Asset dynamic travel asset ios app link |
asset.dynamic_travel_asset.ios_app_link |
dimension |
Asset dynamic travel asset ios app store id |
asset.dynamic_travel_asset.ios_app_store_id |
dimension |
Asset dynamic travel asset origin id |
asset.dynamic_travel_asset.origin_id |
dimension |
Asset dynamic travel asset origin name |
asset.dynamic_travel_asset.origin_name |
dimension |
Asset dynamic travel asset price |
asset.dynamic_travel_asset.price |
dimension |
Asset dynamic travel asset sale price |
asset.dynamic_travel_asset.sale_price |
dimension |
Asset dynamic travel asset similar destination ids |
asset.dynamic_travel_asset.similar_destination_ids |
dimension |
Asset dynamic travel asset title |
asset.dynamic_travel_asset.title |
dimension |
Field type policy summaries |
asset.field_type_policy_summaries |
dimension |
Asset final mobile urls |
asset.final_mobile_urls |
dimension |
Asset final url suffix |
asset.final_url_suffix |
dimension |
Asset final urls |
asset.final_urls |
dimension |
Asset hotel callout asset language code |
asset.hotel_callout_asset.language_code |
dimension |
Asset hotel callout asset text |
asset.hotel_callout_asset.text |
dimension |
Hotel property asset hotel address |
asset.hotel_property_asset.hotel_address |
dimension |
Hotel property asset hotel name |
asset.hotel_property_asset.hotel_name |
dimension |
Hotel property asset place id |
asset.hotel_property_asset.place_id |
dimension |
Asset ID |
asset.id |
metric |
Full image file size |
asset.image_asset.file_size |
dimension |
Full image height (px) |
asset.image_asset.full_size.height_pixels |
dimension |
Full image URL |
asset.image_asset.full_size.url |
dimension |
Full image width (px) |
asset.image_asset.full_size.width_pixels |
dimension |
Image media type |
asset.image_asset.mime_type |
dimension |
Asset lead form asset background image asset |
asset.lead_form_asset.background_image_asset |
dimension |
Asset lead form asset business name |
asset.lead_form_asset.business_name |
dimension |
Asset lead form asset call to action description |
asset.lead_form_asset.call_to_action_description |
dimension |
Asset lead form asset call to action type |
asset.lead_form_asset.call_to_action_type |
dimension |
Asset lead form asset custom disclosure |
asset.lead_form_asset.custom_disclosure |
dimension |
Asset lead form asset custom question fields |
asset.lead_form_asset.custom_question_fields |
dimension |
Asset lead form asset delivery methods |
asset.lead_form_asset.delivery_methods |
dimension |
Asset lead form asset description |
asset.lead_form_asset.description |
dimension |
Asset lead form asset desired intent |
asset.lead_form_asset.desired_intent |
dimension |
Asset lead form asset fields |
asset.lead_form_asset.fields |
dimension |
Asset lead form asset headline |
asset.lead_form_asset.headline |
dimension |
Asset lead form asset post submit call to action type |
asset.lead_form_asset.post_submit_call_to_action_type |
dimension |
Asset lead form asset post submit description |
asset.lead_form_asset.post_submit_description |
dimension |
Asset lead form asset post submit headline |
asset.lead_form_asset.post_submit_headline |
dimension |
Asset lead form asset privacy policy url |
asset.lead_form_asset.privacy_policy_url |
dimension |
Location asset business profile locations |
asset.location_asset.business_profile_locations |
dimension |
Location asset location ownership type |
asset.location_asset.location_ownership_type |
dimension |
Location asset place id |
asset.location_asset.place_id |
dimension |
Asset mobile app asset app id |
asset.mobile_app_asset.app_id |
dimension |
Asset mobile app asset app store |
asset.mobile_app_asset.app_store |
dimension |
Asset mobile app asset end date |
asset.mobile_app_asset.end_date |
dimension |
Asset mobile app asset link text |
asset.mobile_app_asset.link_text |
dimension |
Asset mobile app asset start date |
asset.mobile_app_asset.start_date |
dimension |
Asset name |
asset.name |
dimension |
Asset page feed asset labels |
asset.page_feed_asset.labels |
dimension |
Asset page feed asset page url |
asset.page_feed_asset.page_url |
dimension |
Asset policy summary approval status |
asset.policy_summary.approval_status |
dimension |
Asset policy summary policy topic entries |
asset.policy_summary.policy_topic_entries |
dimension |
Asset policy summary review status |
asset.policy_summary.review_status |
dimension |
Asset price asset language code |
asset.price_asset.language_code |
dimension |
Asset price asset price offerings |
asset.price_asset.price_offerings |
dimension |
Asset price asset price qualifier |
asset.price_asset.price_qualifier |
dimension |
Asset price asset type |
asset.price_asset.type |
dimension |
Asset promotion asset ad schedule targets |
asset.promotion_asset.ad_schedule_targets |
dimension |
Asset promotion asset discount modifier |
asset.promotion_asset.discount_modifier |
dimension |
Asset promotion asset end date |
asset.promotion_asset.end_date |
dimension |
Asset promotion asset language code |
asset.promotion_asset.language_code |
dimension |
Asset promotion asset money amount off amount micros |
asset.promotion_asset.money_amount_off.amount_micros |
dimension |
Asset promotion asset money amount off currency code |
asset.promotion_asset.money_amount_off.currency_code |
dimension |
Asset promotion asset occasion |
asset.promotion_asset.occasion |
dimension |
Asset promotion asset orders over amount amount micros |
asset.promotion_asset.orders_over_amount.amount_micros |
dimension |
Asset promotion asset orders over amount currency code |
asset.promotion_asset.orders_over_amount.currency_code |
dimension |
Asset promotion asset percent off |
asset.promotion_asset.percent_off |
dimension |
Asset promotion asset promotion code |
asset.promotion_asset.promotion_code |
dimension |
Asset promotion asset promotion target |
asset.promotion_asset.promotion_target |
dimension |
Asset promotion asset redemption end date |
asset.promotion_asset.redemption_end_date |
dimension |
Asset promotion asset redemption start date |
asset.promotion_asset.redemption_start_date |
dimension |
Asset promotion asset start date |
asset.promotion_asset.start_date |
dimension |
Asset resource name |
asset.resource_name |
dimension |
Asset sitelink asset ad schedule targets |
asset.sitelink_asset.ad_schedule_targets |
dimension |
Asset sitelink asset description1 |
asset.sitelink_asset.description1 |
dimension |
Asset sitelink asset description2 |
asset.sitelink_asset.description2 |
dimension |
Asset sitelink asset end date |
asset.sitelink_asset.end_date |
dimension |
Asset sitelink asset link text |
asset.sitelink_asset.link_text |
dimension |
Asset sitelink asset start date |
asset.sitelink_asset.start_date |
dimension |
Asset source |
asset.source |
dimension |
Asset structured snippet asset header |
asset.structured_snippet_asset.header |
dimension |
Asset structured snippet asset values |
asset.structured_snippet_asset.values |
dimension |
Text asset |
asset.text_asset.text |
dimension |
Asset tracking url template |
asset.tracking_url_template |
dimension |
Asset type |
asset.type |
dimension |
Asset url custom parameters |
asset.url_custom_parameters |
dimension |
Youtube video ID |
asset.youtube_video_asset.youtube_video_id |
dimension |
Youtube video title |
asset.youtube_video_asset.youtube_video_title |
dimension |
Asset field type |
asset_field_type_view.field_type |
dimension |
Asset field type view resource name |
asset_field_type_view.resource_name |
dimension |
Asset group ad strength |
asset_group.ad_strength |
dimension |
Asset group final mobile urls |
asset_group.final_mobile_urls |
dimension |
Asset group final urls |
asset_group.final_urls |
dimension |
Asset group ID |
asset_group.id |
metric |
Asset group name |
asset_group.name |
dimension |
Asset group path1 |
asset_group.path1 |
dimension |
Asset group path2 |
asset_group.path2 |
dimension |
Asset group primary status |
asset_group.primary_status |
dimension |
Asset group primary status reasons |
asset_group.primary_status_reasons |
dimension |
Asset group status |
asset_group.status |
dimension |
Asset group listing group filter product brand value |
asset_group_listing_group_filter.case_value.product_brand.value |
dimension |
Asset group listing group filter product category category id |
asset_group_listing_group_filter.case_value.product_category.category_id |
dimension |
Asset group listing group filter product category level |
asset_group_listing_group_filter.case_value.product_category.level |
dimension |
Asset group listing group filter product channel |
asset_group_listing_group_filter.case_value.product_channel.channel |
dimension |
Asset group listing group filter product condition |
asset_group_listing_group_filter.case_value.product_condition.condition |
dimension |
Asset group listing group filter product custom attribute index |
asset_group_listing_group_filter.case_value.product_custom_attribute.index |
dimension |
Asset group listing group filter product custom attribute value |
asset_group_listing_group_filter.case_value.product_custom_attribute.value |
dimension |
Asset group listing group filter product item ID value |
asset_group_listing_group_filter.case_value.product_item_id.value |
dimension |
Asset group listing group filter product type level |
asset_group_listing_group_filter.case_value.product_type.level |
dimension |
Asset group listing group filter product type value |
asset_group_listing_group_filter.case_value.product_type.value |
dimension |
Asset group listing group filter id |
asset_group_listing_group_filter.id |
dimension |
Asset group listing group filter listing source |
asset_group_listing_group_filter.listing_source |
dimension |
Asset group listing group filter parent listing group filter |
asset_group_listing_group_filter.parent_listing_group_filter |
dimension |
Asset group listing group filter path |
asset_group_listing_group_filter.path |
dimension |
Asset group listing group filter type |
asset_group_listing_group_filter.type |
dimension |
Bidding strategy campaign count |
bidding_strategy.campaign_count |
dimension |
Bidding strategy currency |
bidding_strategy.currency_code |
dimension |
Enhanced CPC bidding strategy |
bidding_strategy.enhanced_cpc |
dimension |
Bid strategy ID |
bidding_strategy.id |
dimension |
Bid strategy name |
bidding_strategy.name |
dimension |
Non-removed campaigns |
bidding_strategy.non_removed_campaign_count |
dimension |
Bidding strategy resource name |
bidding_strategy.resource_name |
dimension |
Bid strategy state |
bidding_strategy.status |
dimension |
Upper bid limit (target CPA) |
bidding_strategy.target_cpa.cpc_bid_ceiling_micros |
dimension |
Lower bid limit (target CPA) |
bidding_strategy.target_cpa.cpc_bid_floor_micros |
dimension |
Target CPA |
bidding_strategy.target_cpa.target_cpa_micros |
dimension |
Bidding strategy target impression share maximum CPC bid (micros) |
bidding_strategy.target_impression_share.cpc_bid_ceiling_micros |
dimension |
Bidding strategy target location |
bidding_strategy.target_impression_share.location |
dimension |
Bidding strategy target impression share location fraction (micros) |
bidding_strategy.target_impression_share.location_fraction_micros |
dimension |
Upper bid limit (target ROAS) |
bidding_strategy.target_roas.cpc_bid_ceiling_micros |
dimension |
Lower bid limit (target ROAS) |
bidding_strategy.target_roas.cpc_bid_floor_micros |
dimension |
Target ROAS |
bidding_strategy.target_roas.target_roas |
dimension |
Bid limit (maximize clicks) |
bidding_strategy.target_spend.cpc_bid_ceiling_micros |
dimension |
Target spend (maximize clicks) |
bidding_strategy.target_spend.target_spend_micros |
dimension |
Bid strategy type |
bidding_strategy.type |
dimension |
Billing Setup end date time |
billing_setup.end_date_time |
dimension |
Billing Setup ID |
billing_setup.id |
dimension |
Billing Setup payments account |
billing_setup.payments_account |
dimension |
Billing Setup payments account ID |
billing_setup.payments_account_info.payments_account_id |
dimension |
Billing Setup payments account name |
billing_setup.payments_account_info.payments_account_name |
dimension |
Billing Setup payments profile ID |
billing_setup.payments_account_info.payments_profile_id |
dimension |
Billing Setup payments profile name |
billing_setup.payments_account_info.payments_profile_name |
dimension |
Billing Setup secondary payments profile id |
billing_setup.payments_account_info.secondary_payments_profile_id |
dimension |
Billing Setup resource name |
billing_setup.resource_name |
dimension |
Billing Setup start date time |
billing_setup.start_date_time |
dimension |
Billing Setup status |
billing_setup.status |
dimension |
Call duration seconds |
call_view.call_duration_seconds |
dimension |
Call status |
call_view.call_status |
dimension |
Call tracking display location |
call_view.call_tracking_display_location |
dimension |
Caller area code |
call_view.caller_area_code |
dimension |
Caller country code |
call_view.caller_country_code |
dimension |
End call date time |
call_view.end_call_date_time |
dimension |
Call view resource name |
call_view.resource_name |
dimension |
Start call date time |
call_view.start_call_date_time |
dimension |
Call view type |
call_view.type |
dimension |
Accessible bidding strategy |
campaign.accessible_bidding_strategy |
dimension |
Ad serving optimization status |
campaign.ad_serving_optimization_status |
dimension |
Advertising sub channel |
campaign.advertising_channel_sub_type |
dimension |
Advertising channel |
campaign.advertising_channel_type |
dimension |
App campaign app ID |
campaign.app_campaign_setting.app_id |
dimension |
App campaign app store |
campaign.app_campaign_setting.app_store |
dimension |
App campaign goal type bidding strategy |
campaign.app_campaign_setting.bidding_strategy_goal_type |
dimension |
Audience setting use audience grouped |
campaign.audience_setting.use_audience_grouped |
dimension |
Base campaign ID |
campaign.base_campaign |
dimension |
Campaign Bid strategy ID |
campaign.bidding_strategy |
dimension |
Bidding strategy system status |
campaign.bidding_strategy_system_status |
dimension |
Bid strategy type (campaign) |
campaign.bidding_strategy_type |
dimension |
Budget ID |
campaign.campaign_budget |
dimension |
Group ID |
campaign.campaign_group |
dimension |
Commission rate (micros) |
campaign.commission.commission_rate_micros |
dimension |
Campaign domain name |
campaign.dynamic_search_ads_setting.domain_name |
dimension |
Campaign page feeds |
campaign.dynamic_search_ads_setting.feeds |
dimension |
Campaign domain language code |
campaign.dynamic_search_ads_setting.language_code |
dimension |
Campaign use supplied URLs only |
campaign.dynamic_search_ads_setting.use_supplied_urls_only |
dimension |
End date |
campaign.end_date |
dimension |
Excluded parent asset field types |
campaign.excluded_parent_asset_field_types |
dimension |
Excluded parent asset set types |
campaign.excluded_parent_asset_set_types |
dimension |
Campaign trial type |
campaign.experiment_type |
dimension |
Final URL suffix |
campaign.final_url_suffix |
dimension |
Campaign frequency caps |
campaign.frequency_caps |
dimension |
Negative geo_targeting type |
campaign.geo_target_type_setting.negative_geo_target_type |
dimension |
Positive geo targeting type |
campaign.geo_target_type_setting.positive_geo_target_type |
dimension |
Hotel property asset set |
campaign.hotel_property_asset_set |
dimension |
Hotel center account ID |
campaign.hotel_setting.hotel_center_id |
dimension |
Campaign ID |
campaign.id |
metric |
Campaign labels |
campaign.labels |
dimension |
Listing type |
campaign.listing_type |
dimension |
Location source |
campaign.local_campaign_setting.location_source_type |
dimension |
Categorical level bids for Manual CPA |
campaign.local_services_campaign_settings.category_bids |
dimension |
CPA bidding strategy |
campaign.manual_cpa |
dimension |
Enhanced CPC enabled |
campaign.manual_cpc.enhanced_cpc_enabled |
dimension |
CPM bidding strategy |
campaign.manual_cpm |
dimension |
CPV bidding strategy |
campaign.manual_cpv |
dimension |
Target ROAS (maximize conversion value) |
campaign.maximize_conversion_value.target_roas |
dimension |
Maximize conversions target cpa micros |
campaign.maximize_conversions.target_cpa_micros |
dimension |
Campaign |
campaign.name |
dimension |
Target content network |
campaign.network_settings.target_content_network |
dimension |
Target google search |
campaign.network_settings.target_google_search |
dimension |
Target partner search network |
campaign.network_settings.target_partner_search_network |
dimension |
Target search network |
campaign.network_settings.target_search_network |
dimension |
Optimization goal types |
campaign.optimization_goal_setting.optimization_goal_types |
dimension |
Campaign optimization score |
campaign.optimization_score |
dimension |
Campaign payment mode |
campaign.payment_mode |
dimension |
Percentage CPC maximum bid (micros) |
campaign.percent_cpc.cpc_bid_ceiling_micros |
dimension |
Campaign Percent CPC enhanced enabled |
campaign.percent_cpc.enhanced_cpc_enabled |
dimension |
Performance max target campaign |
campaign.performance_max_upgrade.performance_max_campaign |
dimension |
Performance max legacy campaign |
campaign.performance_max_upgrade.pre_upgrade_campaign |
dimension |
Performance max upgrade status |
campaign.performance_max_upgrade.status |
dimension |
Primary status |
campaign.primary_status |
dimension |
Primary status reasons |
campaign.primary_status_reasons |
dimension |
Real time bidding opt-in |
campaign.real_time_bidding_setting.opt_in |
dimension |
Campaign resource name |
campaign.resource_name |
dimension |
Campaign conversion optimization actions |
campaign.selective_optimization.conversion_actions |
dimension |
Campaign serving status |
campaign.serving_status |
dimension |
Shopping campaign priority |
campaign.shopping_setting.campaign_priority |
dimension |
Shopping campaign enable local products |
campaign.shopping_setting.enable_local |
dimension |
Shopping campaign feed label |
campaign.shopping_setting.feed_label |
dimension |
Shopping campaign merchant ID |
campaign.shopping_setting.merchant_id |
metric |
Shopping setting use vehicle inventory |
campaign.shopping_setting.use_vehicle_inventory |
dimension |
Start date |
campaign.start_date |
dimension |
Campaign state |
campaign.status |
dimension |
CPA bidding maximum CPC (micros) |
campaign.target_cpa.cpc_bid_ceiling_micros |
dimension |
CPA bidding minimum CPC (micros) |
campaign.target_cpa.cpc_bid_floor_micros |
dimension |
CPA bidding target CPA (micros) |
campaign.target_cpa.target_cpa_micros |
dimension |
Target cpm target frequency goal target count |
campaign.target_cpm.target_frequency_goal.target_count |
dimension |
Target cpm target frequency goal time unit |
campaign.target_cpm.target_frequency_goal.time_unit |
dimension |
Impression share bidding CPC maximum bid (micros) |
campaign.target_impression_share.cpc_bid_ceiling_micros |
dimension |
Impression share bidding location |
campaign.target_impression_share.location |
dimension |
Impression share bidding location fraction (micros) |
campaign.target_impression_share.location_fraction_micros |
dimension |
ROAS bidding maximum CPC (micros) |
campaign.target_roas.cpc_bid_ceiling_micros |
dimension |
ROAS bidding minimum CPC (micros) |
campaign.target_roas.cpc_bid_floor_micros |
dimension |
ROAS bidding target ROAS |
campaign.target_roas.target_roas |
dimension |
Target spend bidding maximum CPC (micros) |
campaign.target_spend.cpc_bid_ceiling_micros |
dimension |
Target spend bidding target spend (micros) |
campaign.target_spend.target_spend_micros |
dimension |
Campaign target restrictions |
campaign.targeting_setting.target_restrictions |
dimension |
Campaign tracking URL |
campaign.tracking_setting.tracking_url |
dimension |
Tracking template |
campaign.tracking_url_template |
dimension |
Travel campaign settings travel account id |
campaign.travel_campaign_settings.travel_account_id |
dimension |
Custom parameter |
campaign.url_custom_parameters |
dimension |
Url expansion opt out |
campaign.url_expansion_opt_out |
dimension |
Vanity pharma URL display mode |
campaign.vanity_pharma.vanity_pharma_display_url_mode |
dimension |
Vanity pharma URL text |
campaign.vanity_pharma.vanity_pharma_text |
dimension |
Campaign brand safety setting |
campaign.video_brand_safety_suitability |
dimension |
Campaign Asset asset |
campaign_asset.asset |
dimension |
Campaign Asset campaign |
campaign_asset.campaign |
dimension |
Campaign Asset field type |
campaign_asset.field_type |
dimension |
Campaign Asset primary status |
campaign_asset.primary_status |
dimension |
Campaign Asset primary status details |
campaign_asset.primary_status_details |
dimension |
Campaign Asset primary status reasons |
campaign_asset.primary_status_reasons |
dimension |
Campaign Asset resource name |
campaign_asset.resource_name |
dimension |
Campaign Asset source |
campaign_asset.source |
dimension |
Campaign Asset status |
campaign_asset.status |
dimension |
Campaign audience view resource name |
campaign_audience_view.resource_name |
dimension |
Bid modifier |
campaign_bid_modifier.bid_modifier |
dimension |
Bid modifier campaign |
campaign_bid_modifier.campaign |
dimension |
Bid modifier criterion ID |
campaign_bid_modifier.criterion_id |
dimension |
Bid modifier interaction ID |
campaign_bid_modifier.interaction_type.type |
dimension |
Bid modifier resource name |
campaign_bid_modifier.resource_name |
dimension |
Budget |
campaign_budget.amount_micros |
metric |
Delivery method |
campaign_budget.delivery_method |
dimension |
Explicitly shared |
campaign_budget.explicitly_shared |
dimension |
Has recommended budget |
campaign_budget.has_recommended_budget |
dimension |
Campaign budget ID |
campaign_budget.id |
dimension |
Budget name |
campaign_budget.name |
dimension |
Budget period |
campaign_budget.period |
dimension |
Recommended budget amount |
campaign_budget.recommended_budget_amount_micros |
dimension |
Estimated change in weekly clicks at recommended budget |
campaign_budget.recommended_budget_estimated_change_weekly_clicks |
dimension |
Estimated change in weekly cost at recommended budget |
campaign_budget.recommended_budget_estimated_change_weekly_cost_micros |
dimension |
Estimated change in weekly interactions at recommended budget |
campaign_budget.recommended_budget_estimated_change_weekly_interactions |
dimension |
Estimated change in weekly views at recommended budget |
campaign_budget.recommended_budget_estimated_change_weekly_views |
dimension |
Campaign budget reference count |
campaign_budget.reference_count |
dimension |
Campaign budget resource name |
campaign_budget.resource_name |
dimension |
Budget state |
campaign_budget.status |
dimension |
Total budget amount |
campaign_budget.total_amount_micros |
dimension |
Campaign budget type |
campaign_budget.type |
dimension |
Campaign Criterion bid modifier |
campaign_criterion.bid_modifier |
dimension |
Campaign Criterion ID |
campaign_criterion.criterion_id |
dimension |
Campaign Criterion keyword match type |
campaign_criterion.keyword.match_type |
dimension |
Campaign Criterion keyword text |
campaign_criterion.keyword.text |
dimension |
Campaign Criterion location geo target constant |
campaign_criterion.location.geo_target_constant |
dimension |
Campaign Criterion is negative |
campaign_criterion.negative |
dimension |
Campaign Criterion placement URL |
campaign_criterion.placement.url |
dimension |
Campaign Criterion City Name |
campaign_criterion.proximity.address.city_name |
dimension |
Campaign Criterion Country Code |
campaign_criterion.proximity.address.country_code |
dimension |
Campaign Criterion Postal Code |
campaign_criterion.proximity.address.postal_code |
dimension |
Campaign Criterion Province Code |
campaign_criterion.proximity.address.province_code |
dimension |
Campaign Criterion Province Name |
campaign_criterion.proximity.address.province_name |
dimension |
Campaign Criterion Street Address |
campaign_criterion.proximity.address.street_address |
dimension |
Campaign Criterion Geo Point Latitude Micro Degrees |
campaign_criterion.proximity.geo_point.latitude_in_micro_degrees |
dimension |
Campaign Criterion Geo Point Longitude Micro Degrees |
campaign_criterion.proximity.geo_point.longitude_in_micro_degrees |
dimension |
Campaign Criterion Radius |
campaign_criterion.proximity.radius |
dimension |
Campaign Criterion Radius Units |
campaign_criterion.proximity.radius_units |
dimension |
Campaign Criterion resource name |
campaign_criterion.resource_name |
dimension |
Campaign Criterion type |
campaign_criterion.type |
dimension |
Campaign Criterion User List |
campaign_criterion.user_list.user_list |
dimension |
Campaign group id |
campaign_group.id |
dimension |
Campaign group name |
campaign_group.name |
dimension |
Campaign group resource name |
campaign_group.resource_name |
dimension |
Campaign group status |
campaign_group.status |
dimension |
Campaign search term insight campaign ID |
campaign_search_term_insight.campaign_id |
dimension |
Campaign search term insight category label |
campaign_search_term_insight.category_label |
dimension |
Campaign search term insight ID |
campaign_search_term_insight.id |
dimension |
Change Event Changed Date Time |
change_event.change_date_time |
dimension |
Change Event Changed Resource Name |
change_event.change_resource_name |
dimension |
Change Event Changed Resource Type |
change_event.change_resource_type |
dimension |
Change Event Changed Fields |
change_event.changed_fields |
dimension |
Change Event Client Type |
change_event.client_type |
dimension |
Change Event New Resource |
change_event.new_resource |
dimension |
Change Event Old Resource |
change_event.old_resource |
dimension |
Change Event Resource Change Operation |
change_event.resource_change_operation |
dimension |
Change Event User Email |
change_event.user_email |
dimension |
Click View Ad |
click_view.ad_group_ad |
dimension |
City (location of interest) |
click_view.area_of_interest.city |
dimension |
Country/territory (location of interest) |
click_view.area_of_interest.country |
dimension |
Metro area (location of interest) |
click_view.area_of_interest.metro |
dimension |
Most specific location target (location of interest) |
click_view.area_of_interest.most_specific |
dimension |
Region (location of interest) |
click_view.area_of_interest.region |
dimension |
Click view campaign location target |
click_view.campaign_location_target |
dimension |
Google click ID |
click_view.gclid |
dimension |
Click view keyword |
click_view.keyword |
dimension |
Click view keyword match type |
click_view.keyword_info.match_type |
dimension |
Click view keyword info text |
click_view.keyword_info.text |
dimension |
City (physical location) |
click_view.location_of_presence.city |
dimension |
Country/territory (physical location) |
click_view.location_of_presence.country |
dimension |
Metro area (physical location) |
click_view.location_of_presence.metro |
dimension |
Most specific location target (physical location) |
click_view.location_of_presence.most_specific |
dimension |
Region (physical location) |
click_view.location_of_presence.region |
dimension |
Page |
click_view.page_number |
dimension |
Click view resource name |
click_view.resource_name |
dimension |
Click view user list |
click_view.user_list |
dimension |
Conversion action app ID |
conversion_action.app_id |
dimension |
Conversion action attribution model |
conversion_action.attribution_model_settings.attribution_model |
dimension |
Conversion action data driven model status |
conversion_action.attribution_model_settings.data_driven_model_status |
dimension |
Conversion action category |
conversion_action.category |
dimension |
Conversion action click through lookback window (days) |
conversion_action.click_through_lookback_window_days |
dimension |
Conversion action counting type |
conversion_action.counting_type |
dimension |
Conversion action ID |
conversion_action.id |
dimension |
Conversion action include in conversions metric |
conversion_action.include_in_conversions_metric |
dimension |
Conversion action name |
conversion_action.name |
dimension |
Conversion action owner customer |
conversion_action.owner_customer |
dimension |
Conversion action phone call duration (seconds) |
conversion_action.phone_call_duration_seconds |
dimension |
Conversion action resource name |
conversion_action.resource_name |
dimension |
Conversion action status |
conversion_action.status |
dimension |
Conversion action tag snippets |
conversion_action.tag_snippets |
dimension |
Conversion action type |
conversion_action.type |
dimension |
Conversion action always use default value |
conversion_action.value_settings.always_use_default_value |
dimension |
Conversion action default currency code |
conversion_action.value_settings.default_currency_code |
dimension |
Conversion action default value |
conversion_action.value_settings.default_value |
dimension |
Conversion action view through lookback window (days) |
conversion_action.view_through_lookback_window_days |
dimension |
Auto tagging enabled |
customer.auto_tagging_enabled |
dimension |
Customer call conversion action |
customer.call_reporting_setting.call_conversion_action |
dimension |
Customer call conversion reporting enabled |
customer.call_reporting_setting.call_conversion_reporting_enabled |
dimension |
Customer call reporting enabled |
customer.call_reporting_setting.call_reporting_enabled |
dimension |
Accepted customer data terms |
customer.conversion_tracking_setting.accepted_customer_data_terms |
dimension |
Customer conversion tracking ID |
customer.conversion_tracking_setting.conversion_tracking_id |
dimension |
Conversion tracking status |
customer.conversion_tracking_setting.conversion_tracking_status |
dimension |
Customer cross account conversion tracking ID |
customer.conversion_tracking_setting.cross_account_conversion_tracking_id |
dimension |
Enhanced conversions for leads enabled |
customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled |
dimension |
Google ads conversion customer |
customer.conversion_tracking_setting.google_ads_conversion_customer |
dimension |
Currency |
customer.currency_code |
dimension |
Accepted lead form terms |
customer.customer_agreement_setting.accepted_lead_form_terms |
dimension |
Client name |
customer.descriptive_name |
dimension |
Customer final URL suffix |
customer.final_url_suffix |
dimension |
Customer partner program badge |
customer.has_partners_badge |
dimension |
Customer ID |
customer.id |
metric |
Image asset auto migration done |
customer.image_asset_auto_migration_done |
dimension |
Image asset auto migration done date time |
customer.image_asset_auto_migration_done_date_time |
dimension |
Local services granular insurance statuses |
customer.local_services_settings.granular_insurance_statuses |
dimension |
Local services granular license statuses |
customer.local_services_settings.granular_license_statuses |
dimension |
Location asset auto migration done |
customer.location_asset_auto_migration_done |
dimension |
Location asset auto migration done date time |
customer.location_asset_auto_migration_done_date_time |
dimension |
Can manage clients |
customer.manager |
dimension |
Customer name |
customer.name |
dimension |
Customer optimization score |
customer.optimization_score |
dimension |
Customer optimization score weight |
customer.optimization_score_weight |
metric |
Customer pay per conversion eligibility reasons |
customer.pay_per_conversion_eligibility_failure_reasons |
dimension |
Google global site tag |
customer.remarketing_setting.google_global_site_tag |
dimension |
Customer resource name |
customer.resource_name |
dimension |
Status |
customer.status |
dimension |
Test account |
customer.test_account |
dimension |
Time zone |
customer.time_zone |
dimension |
Customer tracking URL template |
customer.tracking_url_template |
dimension |
Customer Asset asset |
customer_asset.asset |
dimension |
Customer Asset field type |
customer_asset.field_type |
dimension |
Customer Asset primary status |
customer_asset.primary_status |
dimension |
Customer Asset primary status details |
customer_asset.primary_status_details |
dimension |
Customer Asset primary status reasons |
customer_asset.primary_status_reasons |
dimension |
Customer Asset resource name |
customer_asset.resource_name |
dimension |
Customer Asset source |
customer_asset.source |
dimension |
Customer Asset status |
customer_asset.status |
dimension |
Criteria display name |
detail_placement_view.display_name |
dimension |
Domain (detail placement) |
detail_placement_view.group_placement_target_url |
dimension |
Detail view placement string |
detail_placement_view.placement |
dimension |
Detail view placement type |
detail_placement_view.placement_type |
dimension |
Detail view resource name |
detail_placement_view.resource_name |
dimension |
URL (detail placement) |
detail_placement_view.target_url |
dimension |
Display keyword view resource name |
display_keyword_view.resource_name |
dimension |
Distance from location extensions |
distance_view.distance_bucket |
dimension |
Distance view resource name |
distance_view.resource_name |
dimension |
Dynamic search ads campaign has matching keyword |
dynamic_search_ads_search_term_view.has_matching_keyword |
dimension |
Dynamic search ads campaign has negative keyword |
dynamic_search_ads_search_term_view.has_negative_keyword |
dimension |
Dynamic search ads campaign has negative URL |
dynamic_search_ads_search_term_view.has_negative_url |
dimension |
Dynamically generated Headline |
dynamic_search_ads_search_term_view.headline |
dimension |
URL |
dynamic_search_ads_search_term_view.landing_page |
dimension |
Dynamic search ad page_url |
dynamic_search_ads_search_term_view.page_url |
dimension |
Dynamic search ad resource name |
dynamic_search_ads_search_term_view.resource_name |
dimension |
Search term (dynamic search ads) |
dynamic_search_ads_search_term_view.search_term |
dimension |
Expanded landing page |
expanded_landing_page_view.expanded_final_url |
dimension |
Expanded landing page view resource name |
expanded_landing_page_view.resource_name |
dimension |
Extension feed item ad schedules |
extension_feed_item.ad_schedules |
dimension |
Affiliated location feed item address line 1 |
extension_feed_item.affiliate_location_feed_item.address_line_1 |
dimension |
Affiliated location feed item address line 2 |
extension_feed_item.affiliate_location_feed_item.address_line_2 |
dimension |
Affiliated location feed item business name |
extension_feed_item.affiliate_location_feed_item.business_name |
dimension |
Affiliated location feed item chain ID |
extension_feed_item.affiliate_location_feed_item.chain_id |
dimension |
Affiliated location feed item chain name |
extension_feed_item.affiliate_location_feed_item.chain_name |
dimension |
Affiliated location feed item city |
extension_feed_item.affiliate_location_feed_item.city |
dimension |
Affiliated location feed item country code |
extension_feed_item.affiliate_location_feed_item.country_code |
dimension |
Affiliated location feed item phone number |
extension_feed_item.affiliate_location_feed_item.phone_number |
dimension |
Affiliated location feed item postal code |
extension_feed_item.affiliate_location_feed_item.postal_code |
dimension |
Affiliated location feed item province |
extension_feed_item.affiliate_location_feed_item.province |
dimension |
App feed item app ID |
extension_feed_item.app_feed_item.app_id |
dimension |
App feed item app store |
extension_feed_item.app_feed_item.app_store |
dimension |
App feed item mobile URLs |
extension_feed_item.app_feed_item.final_mobile_urls |
dimension |
App feed item URL suffix |
extension_feed_item.app_feed_item.final_url_suffix |
dimension |
App feed item URLs |
extension_feed_item.app_feed_item.final_urls |
dimension |
App feed item link text |
extension_feed_item.app_feed_item.link_text |
dimension |
App feed item URL template |
extension_feed_item.app_feed_item.tracking_url_template |
dimension |
Call feed item conversion action |
extension_feed_item.call_feed_item.call_conversion_action |
dimension |
Call feed item conversion reporting state |
extension_feed_item.call_feed_item.call_conversion_reporting_state |
dimension |
Call feed item conversion tracking disabled |
extension_feed_item.call_feed_item.call_conversion_tracking_disabled |
dimension |
Call feed item tracking enabled |
extension_feed_item.call_feed_item.call_tracking_enabled |
dimension |
Call feed item country code |
extension_feed_item.call_feed_item.country_code |
dimension |
Call feed item phone number |
extension_feed_item.call_feed_item.phone_number |
dimension |
Call feed item callout text |
extension_feed_item.callout_feed_item.callout_text |
dimension |
Extension feed item device |
extension_feed_item.device |
dimension |
Extension feed item end datetime |
extension_feed_item.end_date_time |
dimension |
Extension feed item extension type |
extension_feed_item.extension_type |
dimension |
Hotel callout feed item language code |
extension_feed_item.hotel_callout_feed_item.language_code |
dimension |
Hotel callout feed item text |
extension_feed_item.hotel_callout_feed_item.text |
dimension |
Extension feed item ID |
extension_feed_item.id |
dimension |
Location feed item address line 1 |
extension_feed_item.location_feed_item.address_line_1 |
dimension |
Location feed item address line 2 |
extension_feed_item.location_feed_item.address_line_2 |
dimension |
Location feed item business name |
extension_feed_item.location_feed_item.business_name |
dimension |
Location feed item city |
extension_feed_item.location_feed_item.city |
dimension |
Location feed item country code |
extension_feed_item.location_feed_item.country_code |
dimension |
Location feed item phone number |
extension_feed_item.location_feed_item.phone_number |
dimension |
Location feed item postal code |
extension_feed_item.location_feed_item.postal_code |
dimension |
Location feed item province |
extension_feed_item.location_feed_item.province |
dimension |
Price feed item final URL suffix |
extension_feed_item.price_feed_item.final_url_suffix |
dimension |
Price feed item language code |
extension_feed_item.price_feed_item.language_code |
dimension |
Price feed item price offerings |
extension_feed_item.price_feed_item.price_offerings |
dimension |
Price feed item price qualifier |
extension_feed_item.price_feed_item.price_qualifier |
dimension |
Price feed item URL template |
extension_feed_item.price_feed_item.tracking_url_template |
dimension |
Price feed item type |
extension_feed_item.price_feed_item.type |
dimension |
Promotion feed item discount modifier |
extension_feed_item.promotion_feed_item.discount_modifier |
dimension |
Promotion feed item final mobile URLs |
extension_feed_item.promotion_feed_item.final_mobile_urls |
dimension |
Promotion feed item final URL suffix |
extension_feed_item.promotion_feed_item.final_url_suffix |
dimension |
Promotion feed item final URLs |
extension_feed_item.promotion_feed_item.final_urls |
dimension |
Promotion feed item language code |
extension_feed_item.promotion_feed_item.language_code |
dimension |
Promotion feed item money discount (micros) |
extension_feed_item.promotion_feed_item.money_amount_off.amount_micros |
dimension |
Promotion feed item discount currency code |
extension_feed_item.promotion_feed_item.money_amount_off.currency_code |
dimension |
Promotion feed item occasion |
extension_feed_item.promotion_feed_item.occasion |
dimension |
Promotion feed item orders over amount (micros) |
extension_feed_item.promotion_feed_item.orders_over_amount.amount_micros |
dimension |
Promotion feed item orders over currency code |
extension_feed_item.promotion_feed_item.orders_over_amount.currency_code |
dimension |
Promotion feed item discount (%) |
extension_feed_item.promotion_feed_item.percent_off |
dimension |
Promotion feed item promotion code |
extension_feed_item.promotion_feed_item.promotion_code |
dimension |
Promotion feed item promotion end date |
extension_feed_item.promotion_feed_item.promotion_end_date |
dimension |
Promotion feed item promotion start date |
extension_feed_item.promotion_feed_item.promotion_start_date |
dimension |
Promotion feed item promotion target |
extension_feed_item.promotion_feed_item.promotion_target |
dimension |
Promotion feed item tracking URL template |
extension_feed_item.promotion_feed_item.tracking_url_template |
dimension |
Promotion feed item resource name |
extension_feed_item.resource_name |
dimension |
Sitelink feed item final mobile URLs |
extension_feed_item.sitelink_feed_item.final_mobile_urls |
dimension |
Sitelink feed item final URL suffix |
extension_feed_item.sitelink_feed_item.final_url_suffix |
dimension |
Sitelink feed item final URLs |
extension_feed_item.sitelink_feed_item.final_urls |
dimension |
Sitelink feed item line 1 |
extension_feed_item.sitelink_feed_item.line1 |
dimension |
Sitelink feed item line 2 |
extension_feed_item.sitelink_feed_item.line2 |
dimension |
Sitelink feed item link text |
extension_feed_item.sitelink_feed_item.link_text |
dimension |
Sitelink feed item tracking URL template |
extension_feed_item.sitelink_feed_item.tracking_url_template |
dimension |
Extension feed item start datetime |
extension_feed_item.start_date_time |
dimension |
Extension feed item status |
extension_feed_item.status |
dimension |
Structured snippet feed item header |
extension_feed_item.structured_snippet_feed_item.header |
dimension |
Structured snippet feed item values |
extension_feed_item.structured_snippet_feed_item.values |
dimension |
Extension feed item targeted ad group |
extension_feed_item.targeted_ad_group |
dimension |
Extension feed item targeted campaign |
extension_feed_item.targeted_campaign |
dimension |
Extension feed item targeted geo target constant |
extension_feed_item.targeted_geo_target_constant |
dimension |
Extension feed item targeted keyword match type |
extension_feed_item.targeted_keyword.match_type |
dimension |
Extension feed item targeted keyword text |
extension_feed_item.targeted_keyword.text |
dimension |
Text message feed item business name |
extension_feed_item.text_message_feed_item.business_name |
dimension |
Text message feed item country code |
extension_feed_item.text_message_feed_item.country_code |
dimension |
Text message feed item extension text |
extension_feed_item.text_message_feed_item.extension_text |
dimension |
Text message feed item phone number |
extension_feed_item.text_message_feed_item.phone_number |
dimension |
Text message feed item text |
extension_feed_item.text_message_feed_item.text |
dimension |
Attribute values |
feed_item.attribute_values |
dimension |
Feed item end date time |
feed_item.end_date_time |
dimension |
Feed ID |
feed_item.feed |
dimension |
Target location restriction |
feed_item.geo_targeting_restriction |
dimension |
Item ID |
feed_item.id |
dimension |
Feed item policy infos |
feed_item.policy_infos |
dimension |
Feed item resource name |
feed_item.resource_name |
dimension |
Feed item start date time |
feed_item.start_date_time |
dimension |
Item state |
feed_item.status |
dimension |
Feed item URL custom parameters |
feed_item.url_custom_parameters |
dimension |
Feed item target ad group |
feed_item_target.ad_group |
dimension |
Feed item target ad schedule |
feed_item_target.ad_schedule |
dimension |
Feed item target campaign |
feed_item_target.campaign |
dimension |
Feed item target device |
feed_item_target.device |
dimension |
Feed item target feed item |
feed_item_target.feed_item |
dimension |
Feed item target ID |
feed_item_target.feed_item_target_id |
dimension |
Feed item target type |
feed_item_target.feed_item_target_type |
dimension |
Feed item geo target constant resource name |
feed_item_target.geo_target_constant |
dimension |
Feed item target keyword match type |
feed_item_target.keyword.match_type |
dimension |
Feed item target keyword text |
feed_item_target.keyword.text |
dimension |
Feed item target resource name |
feed_item_target.resource_name |
dimension |
Feed item target status |
feed_item_target.status |
dimension |
Feed placeholder type |
feed_placeholder_view.placeholder_type |
dimension |
Feed placeholder view resource name |
feed_placeholder_view.resource_name |
dimension |
Gender view resource name |
gender_view.resource_name |
dimension |
Country |
geo_target_constant.canonical_name |
dimension |
Geographic view country criterion ID |
geographic_view.country_criterion_id |
metric |
Location type |
geographic_view.location_type |
dimension |
Geographic view resource name |
geographic_view.resource_name |
dimension |
Group placement view display name |
group_placement_view.display_name |
dimension |
Group placement view placement |
group_placement_view.placement |
dimension |
Group placement view placement type |
group_placement_view.placement_type |
dimension |
Group placement view resource name |
group_placement_view.resource_name |
dimension |
Domain |
group_placement_view.target_url |
dimension |
Hotel group view resource name |
hotel_group_view.resource_name |
dimension |
Hotel performance view resource name |
hotel_performance_view.resource_name |
dimension |
Keyword plan ad group name |
keyword_plan_ad_group.name |
dimension |
CPC bid micros |
keyword_plan_ad_group_keyword.cpc_bid_micros |
dimension |
Keyword plan keyword id |
keyword_plan_ad_group_keyword.id |
dimension |
Keyword match type |
keyword_plan_ad_group_keyword.match_type |
dimension |
Negative |
keyword_plan_ad_group_keyword.negative |
dimension |
Keyword text |
keyword_plan_ad_group_keyword.text |
dimension |
Keyword plan campaign name |
keyword_plan_campaign.name |
dimension |
Keyword view resource name |
keyword_view.resource_name |
dimension |
Label ID |
label.id |
dimension |
Label Name |
label.name |
dimension |
Landing page view resource name |
landing_page_view.resource_name |
dimension |
Landing page |
landing_page_view.unexpanded_final_url |
dimension |
Location view resource name |
location_view.resource_name |
dimension |
Managed placement view resource name |
managed_placement_view.resource_name |
dimension |
MCC ID |
mcc.id |
metric |
MCC name |
mcc.name |
dimension |
Absolute Top Impression (%) |
metrics.absolute_top_impression_percentage |
metric |
Active view average CPM |
metrics.active_view_cpm |
metric |
Active view average CPM |
metrics.active_view_cpm |
metric |
Active view viewable CTR |
metrics.active_view_ctr |
metric |
Active view viewable CTR |
metrics.active_view_ctr |
metric |
Active view viewable impressions |
metrics.active_view_impressions |
metric |
Active view measurability |
metrics.active_view_measurability |
metric |
Active view measurable cost |
metrics.active_view_measurable_cost_micros |
metric |
Active view measurable impressions |
metrics.active_view_measurable_impressions |
metric |
Active view viewability |
metrics.active_view_viewability |
metric |
Active view viewability |
metrics.active_view_viewability |
metric |
All conversions |
metrics.all_conversions |
metric |
All conversions (by conversion time) |
metrics.all_conversions_by_conversion_date |
metric |
All conversions from click to call |
metrics.all_conversions_from_click_to_call |
metric |
All conversions from directions |
metrics.all_conversions_from_directions |
metric |
All conversion rate |
metrics.all_conversions_from_interactions_rate |
metric |
All conversions from interactions per interaction value |
metrics.all_conversions_from_interactions_value_per_interaction |
metric |
All conversions from location asset click to call |
metrics.all_conversions_from_location_asset_click_to_call |
metric |
All conversions from location asset directions |
metrics.all_conversions_from_location_asset_directions |
metric |
All conversions from location asset menu |
metrics.all_conversions_from_location_asset_menu |
metric |
All conversions from location asset order |
metrics.all_conversions_from_location_asset_order |
metric |
All conversions from location asset other engagement |
metrics.all_conversions_from_location_asset_other_engagement |
metric |
All conversions from location asset store visits |
metrics.all_conversions_from_location_asset_store_visits |
metric |
All conversions from location asset website |
metrics.all_conversions_from_location_asset_website |
metric |
All conversions from menu |
metrics.all_conversions_from_menu |
metric |
All conversions from order |
metrics.all_conversions_from_order |
metric |
All conversions from other engagement |
metrics.all_conversions_from_other_engagement |
metric |
All conversions from store visit |
metrics.all_conversions_from_store_visit |
metric |
All conversions from store website |
metrics.all_conversions_from_store_website |
metric |
All conversions value |
metrics.all_conversions_value |
metric |
All conversion value (by conversion time) |
metrics.all_conversions_value_by_conversion_date |
metric |
All conversions per cost |
metrics.all_conversions_value_per_cost |
metric |
Average cart size |
metrics.average_cart_size |
metric |
Average cost |
metrics.average_cost |
metric |
Average CPC |
metrics.average_cpc |
metric |
Average CPE |
metrics.average_cpe |
metric |
Average CPE |
metrics.average_cpe |
metric |
Average CPM |
metrics.average_cpm |
metric |
Average CPV |
metrics.average_cpv |
metric |
Average CPV |
metrics.average_cpv |
metric |
Average impression frequency per user |
metrics.average_impression_frequency_per_user |
metric |
Average order value micros |
metrics.average_order_value_micros |
metric |
Average page views |
metrics.average_page_views |
metric |
Average target cpa micros |
metrics.average_target_cpa_micros |
metric |
Average target roas |
metrics.average_target_roas |
metric |
Average session duration (seconds) |
metrics.average_time_on_site |
metric |
Benchmark average maximum CPC |
metrics.benchmark_average_max_cpc |
metric |
Benchmark CTR |
metrics.benchmark_ctr |
metric |
Biddable app install conversions |
metrics.biddable_app_install_conversions |
metric |
Biddable app post install conversions |
metrics.biddable_app_post_install_conversions |
metric |
Bounce rate |
metrics.bounce_rate |
metric |
Clicks |
metrics.clicks |
metric |
Combined clicks |
metrics.combined_clicks |
metric |
Combined clicks per query |
metrics.combined_clicks_per_query |
metric |
Combined queries |
metrics.combined_queries |
metric |
Content lost impression share (budget) |
metrics.content_budget_lost_impression_share |
metric |
Content impression share |
metrics.content_impression_share |
metric |
Content lost impression share (rank) |
metrics.content_rank_lost_impression_share |
metric |
Last conversion date |
metrics.conversion_last_conversion_date |
metric |
Last received conversion request |
metrics.conversion_last_received_request_date_time |
metric |
Conversions |
metrics.conversions |
metric |
Conversions (by conversion time) |
metrics.conversions_by_conversion_date |
metric |
Conversion rate |
metrics.conversions_from_interactions_rate |
metric |
Interaction conversions per interaction |
metrics.conversions_from_interactions_value_per_interaction |
metric |
Total conversion value |
metrics.conversions_value |
metric |
Conversion value (by conversion time) |
metrics.conversions_value_by_conversion_date |
metric |
Conversions value per cost |
metrics.conversions_value_per_cost |
metric |
Cost |
metrics.cost_micros |
metric |
Cost of goods sold micros |
metrics.cost_of_goods_sold_micros |
metric |
Cost per all conversion |
metrics.cost_per_all_conversions |
metric |
Cost per conversion |
metrics.cost_per_conversion |
metric |
Cost per conversion (current model) |
metrics.cost_per_current_model_attributed_conversion |
metric |
Cross-device conversions |
metrics.cross_device_conversions |
metric |
Cross sell cost of goods sold micros |
metrics.cross_sell_cost_of_goods_sold_micros |
metric |
Cross sell gross profit micros |
metrics.cross_sell_gross_profit_micros |
metric |
Cross sell revenue micros |
metrics.cross_sell_revenue_micros |
metric |
Cross sell units sold |
metrics.cross_sell_units_sold |
metric |
CTR |
metrics.ctr |
metric |
Conversions (current model) |
metrics.current_model_attributed_conversions |
metric |
Model conversions from interactions |
metrics.current_model_attributed_conversions_from_interactions_rate |
metric |
Conversions from interactions per interaction value |
metrics.current_model_attributed_conversions_from_interactions_value_per_interaction |
metric |
Conversion value (current model) |
metrics.current_model_attributed_conversions_value |
metric |
Model conversions per cost of ad |
metrics.current_model_attributed_conversions_value_per_cost |
metric |
Eligible impressions from location asset store reach |
metrics.eligible_impressions_from_location_asset_store_reach |
metric |
Engagement rate |
metrics.engagement_rate |
metric |
Engagement rate |
metrics.engagement_rate |
metric |
Engagements |
metrics.engagements |
metric |
Gmail forwards |
metrics.gmail_forwards |
metric |
Gmail saves |
metrics.gmail_saves |
metric |
Gmail clicks to website |
metrics.gmail_secondary_clicks |
metric |
Gross profit margin |
metrics.gross_profit_margin |
metric |
Gross profit micros |
metrics.gross_profit_micros |
metric |
Ad relevance (historical) |
metrics.historical_creative_quality_score |
metric |
Landing page experience (historical) |
metrics.historical_landing_page_quality_score |
metric |
Quality score (historical) |
metrics.historical_quality_score |
metric |
Expected clickthrough rate (historical) |
metrics.historical_search_predicted_ctr |
metric |
Hotel average lead value (micros) |
metrics.hotel_average_lead_value_micros |
metric |
Hotel eligible impressions |
metrics.hotel_eligible_impressions |
metric |
Hotel price difference (%) |
metrics.hotel_price_difference_percentage |
metric |
Impressions |
metrics.impressions |
metric |
Location-based store ad impressions |
metrics.impressions_from_store_reach |
metric |
Interaction types |
metrics.interaction_event_types |
metric |
Interaction rate |
metrics.interaction_rate |
metric |
Interactions |
metrics.interactions |
metric |
Invalid click rate |
metrics.invalid_click_rate |
metric |
Invalid clicks |
metrics.invalid_clicks |
metric |
Lead cost of goods sold micros |
metrics.lead_cost_of_goods_sold_micros |
metric |
Lead gross profit micros |
metrics.lead_gross_profit_micros |
metric |
Lead revenue micros |
metrics.lead_revenue_micros |
metric |
Lead units sold |
metrics.lead_units_sold |
metric |
Message chat rate |
metrics.message_chat_rate |
metric |
Message chats |
metrics.message_chats |
metric |
Message impressions |
metrics.message_impressions |
metric |
Mobile-friendly click rate |
metrics.mobile_friendly_clicks_percentage |
metric |
Optimization score uplift |
metrics.optimization_score_uplift |
metric |
Optimization score url |
metrics.optimization_score_url |
metric |
Orders |
metrics.orders |
metric |
Organic clicks |
metrics.organic_clicks |
metric |
Organic clicks per query |
metrics.organic_clicks_per_query |
metric |
Organic listings |
metrics.organic_impressions |
metric |
Organic listings per query |
metrics.organic_impressions_per_query |
metric |
Organic queries |
metrics.organic_queries |
metric |
New sessions (%) |
metrics.percent_new_visitors |
metric |
Phone calls |
metrics.phone_calls |
metric |
Phone impressions |
metrics.phone_impressions |
metric |
PTR |
metrics.phone_through_rate |
metric |
Publisher organic clicks |
metrics.publisher_organic_clicks |
metric |
Publisher purchased clicks |
metrics.publisher_purchased_clicks |
metric |
Publisher unknown clicks |
metrics.publisher_unknown_clicks |
metric |
Relative CTR |
metrics.relative_ctr |
metric |
Revenue micros |
metrics.revenue_micros |
metric |
Search absolute top impression share |
metrics.search_absolute_top_impression_share |
metric |
Search lost absolute top impression share (budget) |
metrics.search_budget_lost_absolute_top_impression_share |
metric |
Search lost impression share (budget) |
metrics.search_budget_lost_impression_share |
metric |
Search lost top impression share (budget) |
metrics.search_budget_lost_top_impression_share |
metric |
Click share |
metrics.search_click_share |
metric |
Search exact match impression share |
metrics.search_exact_match_impression_share |
metric |
Search impression share |
metrics.search_impression_share |
metric |
Search lost absolute top impression share (rank) |
metrics.search_rank_lost_absolute_top_impression_share |
metric |
Search lost impression share (rank) |
metrics.search_rank_lost_impression_share |
metric |
Search lost top impression share (rank) |
metrics.search_rank_lost_top_impression_share |
metric |
Search top impression share |
metrics.search_top_impression_share |
metric |
Search volume |
metrics.search_volume |
metric |
Sk ad network installs |
metrics.sk_ad_network_installs |
metric |
Sk ad network total conversions |
metrics.sk_ad_network_total_conversions |
metric |
Mobile speed score |
metrics.speed_score |
metric |
Top Impression (%) |
metrics.top_impression_percentage |
metric |
Unique users |
metrics.unique_users |
metric |
Units sold |
metrics.units_sold |
metric |
Valid AMP click rate |
metrics.valid_accelerated_mobile_pages_clicks_percentage |
metric |
Value per all conversion |
metrics.value_per_all_conversions |
metric |
Value / all conversion (by conversion time) |
metrics.value_per_all_conversions_by_conversion_date |
metric |
Value per conversion |
metrics.value_per_conversion |
metric |
Value / conversion (by conversion time) |
metrics.value_per_conversions_by_conversion_date |
metric |
Value per conversion (current model) |
metrics.value_per_current_model_attributed_conversion |
metric |
Video played to 100% |
metrics.video_quartile_p100_rate |
metric |
Video played to 100% |
metrics.video_quartile_p100_rate |
metric |
Video played to 25% |
metrics.video_quartile_p25_rate |
metric |
Video played to 25% |
metrics.video_quartile_p25_rate |
metric |
Video played to 50% |
metrics.video_quartile_p50_rate |
metric |
Video played to 50% |
metrics.video_quartile_p50_rate |
metric |
Video played to 75% |
metrics.video_quartile_p75_rate |
metric |
Video played to 75% |
metrics.video_quartile_p75_rate |
metric |
View rate |
metrics.video_view_rate |
metric |
View rate |
metrics.video_view_rate |
metric |
View rate |
metrics.video_view_rate |
metric |
Views |
metrics.video_views |
metric |
View-through conversions |
metrics.view_through_conversions |
metric |
View through conversions from location asset click to call |
metrics.view_through_conversions_from_location_asset_click_to_call |
metric |
View through conversions from location asset directions |
metrics.view_through_conversions_from_location_asset_directions |
metric |
View through conversions from location asset menu |
metrics.view_through_conversions_from_location_asset_menu |
metric |
View through conversions from location asset order |
metrics.view_through_conversions_from_location_asset_order |
metric |
View through conversions from location asset other engagement |
metrics.view_through_conversions_from_location_asset_other_engagement |
metric |
View through conversions from location asset store visits |
metrics.view_through_conversions_from_location_asset_store_visits |
metric |
View through conversions from location asset website |
metrics.view_through_conversions_from_location_asset_website |
metric |
Paid organic search term view resource name |
paid_organic_search_term_view.resource_name |
dimension |
Query |
paid_organic_search_term_view.search_term |
dimension |
Parental status view resource name |
parental_status_view.resource_name |
dimension |
Per store view place ID |
per_store_view.place_id |
dimension |
Product group view resource name |
product_group_view.resource_name |
dimension |
Responsive search ad descriptions 1 |
responsive.search.ad.descriptions_1 |
dimension |
Responsive search ad descriptions 2 |
responsive.search.ad.descriptions_2 |
dimension |
Responsive search ad descriptions 3 |
responsive.search.ad.descriptions_3 |
dimension |
Responsive search ad descriptions 4 |
responsive.search.ad.descriptions_4 |
dimension |
Responsive search ad headlines 1 |
responsive.search.ad.headlines_1 |
dimension |
Responsive search ad headlines 10 |
responsive.search.ad.headlines_10 |
dimension |
Responsive search ad headlines 11 |
responsive.search.ad.headlines_11 |
dimension |
Responsive search ad headlines 12 |
responsive.search.ad.headlines_12 |
dimension |
Responsive search ad headlines 13 |
responsive.search.ad.headlines_13 |
dimension |
Responsive search ad headlines 14 |
responsive.search.ad.headlines_14 |
dimension |
Responsive search ad headlines 15 |
responsive.search.ad.headlines_15 |
dimension |
Responsive search ad headlines 2 |
responsive.search.ad.headlines_2 |
dimension |
Responsive search ad headlines 3 |
responsive.search.ad.headlines_3 |
dimension |
Responsive search ad headlines 4 |
responsive.search.ad.headlines_4 |
dimension |
Responsive search ad headlines 5 |
responsive.search.ad.headlines_5 |
dimension |
Responsive search ad headlines 6 |
responsive.search.ad.headlines_6 |
dimension |
Responsive search ad headlines 7 |
responsive.search.ad.headlines_7 |
dimension |
Responsive search ad headlines 8 |
responsive.search.ad.headlines_8 |
dimension |
Responsive search ad headlines 9 |
responsive.search.ad.headlines_9 |
dimension |
Search term view ad group |
search_term_view.ad_group |
dimension |
Search term view resource name |
search_term_view.resource_name |
dimension |
Search term |
search_term_view.search_term |
dimension |
Added/excluded |
search_term_view.status |
dimension |
Network |
segments.ad_network_type |
dimension |
Conversion name |
segments.conversion_action_name |
dimension |
Conversion adjustment |
segments.conversion_adjustment |
dimension |
Days to conversion |
segments.conversion_lag_bucket |
dimension |
Day |
segments.date |
dimension |
Device |
segments.device |
dimension |
Conversion source |
segments.external_conversion_source |
dimension |
City |
segments.geo_target_city |
dimension |
Target county |
segments.geo_target_county |
dimension |
Target district |
segments.geo_target_district |
dimension |
Metro area |
segments.geo_target_metro |
dimension |
Most specific location |
segments.geo_target_most_specific_location |
dimension |
Target postal code |
segments.geo_target_postal_code |
dimension |
Region |
segments.geo_target_region |
dimension |
Target state |
segments.geo_target_state |
dimension |
Month |
segments.month |
dimension |
Brand |
segments.product_brand |
dimension |
Product category level1 |
segments.product_category_level1 |
dimension |
Product category level2 |
segments.product_category_level2 |
dimension |
Product category level3 |
segments.product_category_level3 |
dimension |
Channel |
segments.product_channel |
dimension |
Custom label 0 |
segments.product_custom_attribute0 |
dimension |
Product title |
segments.product_title |
dimension |
Product type (1st level) |
segments.product_type_l1 |
dimension |
Product type (2nd level) |
segments.product_type_l2 |
dimension |
Week |
segments.week |
dimension |
Shared Criterion ID |
shared_criterion.criterion_id |
dimension |
Shared Criterion Keyword match type |
shared_criterion.keyword.match_type |
dimension |
Shared Criterion Keyword text |
shared_criterion.keyword.text |
dimension |
Shared Criterion Mobile application ID |
shared_criterion.mobile_application.app_id |
dimension |
Shared Criterion Mobile application name |
shared_criterion.mobile_application.name |
dimension |
Shared Criterion Placement URL |
shared_criterion.placement.url |
dimension |
Shared Criterion Type |
shared_criterion.type |
dimension |
Shared Criterion Youtube channel ID |
shared_criterion.youtube_channel.channel_id |
dimension |
Shared Criterion Youtube video ID |
shared_criterion.youtube_video.video_id |
dimension |
Shared Set ID |
shared_set.id |
dimension |
Shared Set Member count |
shared_set.member_count |
dimension |
Shared Set Name |
shared_set.name |
dimension |
Shared Set Reference count |
shared_set.reference_count |
dimension |
Shared Set Status |
shared_set.status |
dimension |
Shared Set Type |
shared_set.type |
dimension |
Shopping performance view resource name |
shopping_performance_view.resource_name |
dimension |
Topic view resource name |
topic_view.resource_name |
dimension |
User list access reason |
user_list.access_reason |
dimension |
Account user list status |
user_list.account_user_list_status |
dimension |
User list actions |
user_list.basic_user_list.actions |
dimension |
Closing reason |
user_list.closing_reason |
dimension |
CRM based App ID |
user_list.crm_based_user_list.app_id |
dimension |
CRM based data source type |
user_list.crm_based_user_list.data_source_type |
dimension |
CRM based upload key type |
user_list.crm_based_user_list.upload_key_type |
dimension |
User list description |
user_list.description |
dimension |
User list eligible for Google Display Network |
user_list.eligible_for_display |
dimension |
User list eligible for Google Search Network |
user_list.eligible_for_search |
dimension |
User list ID |
user_list.id |
metric |
User list integration code |
user_list.integration_code |
dimension |
User list logical user list rules |
user_list.logical_user_list.rules |
dimension |
Lookalike user list country codes |
user_list.lookalike_user_list.country_codes |
dimension |
Lookalike user list expansion level |
user_list.lookalike_user_list.expansion_level |
dimension |
Lookalike user list seed user list IDs |
user_list.lookalike_user_list.seed_user_list_ids |
dimension |
User list match rate percentage |
user_list.match_rate_percentage |
dimension |
User list membership life span |
user_list.membership_life_span |
metric |
User list membership status |
user_list.membership_status |
dimension |
User list name |
user_list.name |
dimension |
User list read only |
user_list.read_only |
dimension |
User list resource name |
user_list.resource_name |
dimension |
User list exclusive operands |
user_list.rule_based_user_list.flexible_rule_user_list.exclusive_operands |
dimension |
User list inclusive operands |
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_operands |
dimension |
User list inclusive rule operator |
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_rule_operator |
dimension |
Pre-population status |
user_list.rule_based_user_list.prepopulation_status |
dimension |
Seed user list |
user_list.similar_user_list.seed_user_list |
dimension |
User list size for Google Display Network |
user_list.size_for_display |
metric |
User list size for Google Search Network |
user_list.size_for_search |
metric |
User list size range for Google Display Network |
user_list.size_range_for_display |
dimension |
User list size range for Google Search Network |
user_list.size_range_for_search |
dimension |
User list type |
user_list.type |
dimension |
User location view country criterion ID |
user_location_view.country_criterion_id |
metric |
User location view resource name |
user_location_view.resource_name |
dimension |
Is targetable |
user_location_view.targeting_location |
dimension |
Video channel ID |
video.channel_id |
dimension |
Video duration |
video.duration_millis |
dimension |
Video ID |
video.id |
dimension |
Video resource name |
video.resource_name |
dimension |
Video title |
video.title |
dimension |