Google Ads: Most-used fields

The table below gives information about most-used fields that you can import from Google Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ACTIVE_VIEW_MEASURABLE_COST_MICROS	ACTIVE_VIEW_MEASURABLE_COST_MICROS	The cost associated with Active View measurable impressions in micro-units.	dimension
Abs Top Impressions	Abs Top Impressions	The percentage of your ad impressions that were shown as the very first ad above the organic search results.	metric
Absolute Top Impression (%)	metrics.absolute_top_impression_percentage	The percentage of your ad impressions that were shown as the very first ad above the organic search results.	metric
Access creation date time	customer_user_access.access_creation_date_time	The date and time when the user access to the customer account was created.	dimension
Access role	customer_user_access.access_role	The access role assigned to a user for the customer account (e.g., Admin, Standard, Read-only).	dimension
Account	Account	The name of the Google Ads account.	dimension
Account Budget ID	account_budget.id	The unique identifier for an account budget.	metric
Account Budget amount served	account_budget.amount_served_micros	The amount of ads served under the account budget, including any overdelivery costs, measured in micros.	metric
Account Budget approved spending limit	account_budget.approved_spending_limit_micros	The approved spending limit for the account budget, measured in micros.	metric
Account Budget billing setup	account_budget.billing_setup	The billing setup associated with this account budget, indicating which Payments account will be billed.	dimension
Account Budget name	account_budget.name	The name of the account budget.	dimension
Account Budget resource name	account_budget.resource_name	The resource name of the account budget, which uniquely identifies it in the Google Ads API.	dimension
Account Budget status	account_budget.status	The current status of the account budget (e.g., pending, approved, ended).	dimension
Account Budget total adjustments	account_budget.total_adjustments_micros	Total adjustments applied to the account budget, such as credits for overdelivery, measured in micros.	metric
Account name	Account name	The descriptive name of the Google Ads customer account.	dimension
Account user list status	user_list.account_user_list_status	The status of the user list at the account level.	dimension
AccountId	AccountId	The unique identifier for the Google Ads customer account.	metric
AccountName	AccountName	The descriptive name of the Google Ads customer account.	dimension
Active View avg. CPM	Active View avg. CPM	The average cost-per-thousand viewable impressions for ads on the Display Network.	metric
Active View measurable cost	Active View measurable cost	The total cost for impressions that were measurable by Active View.	metric
Active View measurable impr.	Active View measurable impr.	The number of ad impressions that were measurable by Active View.	metric
Active View viewable CTR	Active View viewable CTR	The percentage of viewable impressions that resulted in a click on an ad.	metric
Active View viewable impressions	Active View viewable impressions	The number of ad impressions that were considered viewable according to Active View criteria.	metric
Ad	Ad	Represents an individual advertisement.	dimension
Ad Group Criterion ID	ad_group_criterion.criterion_id	The unique identifier for the criterion within the ad group.	dimension
Ad Group Criterion Keyword match type	ad_group_criterion.keyword.match_type	The match type of the keyword (e.g., exact, phrase, broad) for this ad group criterion.	dimension
Ad Group Criterion Keyword text	ad_group_criterion.keyword.text	This field contains the actual text of the keyword associated with an ad group criterion, used for targeting ads.	dimension
Ad Group Criterion Status	ad_group_criterion.status	This field indicates the current user-set status of an ad group criterion, such as enabled, paused, or removed.	dimension
Ad Size	Ad Size	The dimensions (width x height) of a display ad.	dimension
Ad asset field type	ad_group_ad_asset_view.field_type	This field indicates the role or type of an asset within an ad, such as a headline, description, or image.	dimension
Ad asset view resource name	ad_group_ad_asset_view.resource_name	This is the resource name for an ad group ad asset view, which provides data about a specific asset used within an ad in an ad group.	dimension
Ad group	ad_group.name	The name of the ad group, which is a collection of ads, keywords, and bids.	dimension
Ad group Campaign ID	ad_group.campaign	The resource name or ID of the campaign to which the ad group belongs.	dimension
Ad group ad resource name	ad_group_ad.resource_name	The unique resource name for an ad group ad.	dimension
Ad group labels	ad_group.labels	Labels applied to an ad group for organization and filtering purposes.	dimension
Ad group resource name	ad_group.resource_name	The unique resource name for an ad group in the Google Ads API.	dimension
Ad group state	ad_group.status	This field indicates the current status of an ad group, such as enabled, paused, or removed.	dimension
Ad group type	ad_group.type	The type of the ad group, such as ‘Search Ad Group’ or ‘Display Ad Group.’	dimension
Ad name	ad_group_ad.ad.name	The name of the ad creative within an ad group.	dimension
Ad relevance	Ad relevance	This field measures how closely your ad matches the intent behind a user’s search query, a key component of Quality Score.	dimension
Ad resource name	ad_group_ad.ad.resource_name	The unique resource name for an individual ad within an ad group.	dimension
AdType	AdType	The specific type of an ad (e.g., Expanded Text Ad, Responsive Search Ad, Call Ad).	dimension
Added/Excluded	Added/Excluded	Indicates whether a specific criterion (e.g., keyword, location) is actively targeted (added) or prevented from targeting (excluded).	dimension
Advertiser	Advertiser	The descriptive name of the Google Ads customer account (advertiser).	dimension
Advertising Channel	Advertising Channel	The top-level advertising channel for a campaign (e.g., Search, Display, Video).	dimension
Advertising Sub Channel	Advertising Sub Channel	A more specific advertising channel within a main channel (e.g., Search Partners, Gmail).	dimension
Adwords Campaign Type	Adwords Campaign Type	The type of the campaign in Google Ads (e.g., Search, Display, Video, Performance Max).	dimension
Age range	Age range	The demographic age range targeted by an ad or for which data is reported.	dimension
All conv.	All conv.	The total number of all conversions, including those that are estimated or cross-device.	metric
All conv. rate	All conv. rate	The percentage of interactions that resulted in an all conversion.	metric
All conv. value	All conv. value	The total value of all conversions, including cross-device and estimated conversions.	metric
All conversions from location asset click to call	metrics.all_conversions_from_location_asset_click_to_call	The total number of conversions that originated from a click-to-call action on a location asset.	metric
All conversions from location asset directions	metrics.all_conversions_from_location_asset_directions	The total number of conversions that originated from a click for directions on a location asset.	metric
All conversions from location asset store visits	metrics.all_conversions_from_location_asset_store_visits	The total number of conversions attributed to store visits originating from a location asset.	metric
All conversions from location asset website	metrics.all_conversions_from_location_asset_website	The total number of conversions that originated from a website click on a location asset.	metric
App final URL	App final URL	The final URL for an ad that directs users to a mobile application.	dimension
Approval Status	Approval Status	The editorial approval status of an ad or creative (e.g., Approved, Disapproved).	dimension
Asset ID	asset.id	This field provides the unique identifier for an asset, such as an image, video, or text snippet.	metric
Asset group ID	asset_group.id	This field provides the unique identifier for an asset group, a collection of creative assets used in Performance Max campaigns.	metric
Asset group ad strength	asset_group.ad_strength	This field indicates the strength or effectiveness of the ads generated from an asset group, rated on a scale (e.g., Excellent, Good, Average, Poor).	dimension
Asset group name	asset_group.name	This field contains the human-readable name of the asset group.	dimension
Asset group status	asset_group.status	This field indicates the current operational status of an asset group.	dimension
Asset name	asset.name	This field contains the human-readable name of the asset.	dimension
Asset resource name	asset.resource_name	This is the resource name for an asset, which uniquely identifies it within the Google Ads API.	dimension
Audience	Audience	A reusable collection of focused segments, demographic targeting, and exclusions used for campaign targeting.	dimension
Audience Type	Audience Type	The type of audience targeted (e.g., ‘Affinity’, ‘In-market’, ‘Remarketing’).	dimension
Average CPC	metrics.average_cpc	The average cost paid for each click on an ad.	metric
Average CPM	metrics.average_cpm	The average cost-per-thousand impressions.	metric
Avg. CPC	Avg. CPC	The average cost-per-click, calculated by dividing the total cost by the total number of clicks.	metric
Avg. CPM	Avg. CPM	The average cost-per-thousand impressions, calculated by dividing the total cost by the number of impressions (in thousands).	metric
Avg. CPV	Avg. CPV	The average cost-per-view for video campaigns, calculated by dividing the total cost by the total number of video views.	metric
Avg. Cost	Avg. Cost	The average amount paid per interaction with an ad.	metric
Avg. impr. freq. per cookie	Avg. impr. freq. per cookie	The average number of times an ad impression was served to a single cookie over a period.	metric
Avg. position	Avg. position	The average position of your ad on the search results page.	dimension
Base Ad group ID	Base Ad group ID	For experiment campaigns, the ID of the original ad group from which the experiment ad group was derived.	dimension
Base Campaign ID	Base Campaign ID	For experiment campaigns, the ID of the original campaign from which the experiment campaign was derived.	dimension
Bid Strategy ID	Bid Strategy ID	The unique identifier for the bidding strategy used by a campaign or ad group.	dimension
Bid Strategy Name	Bid Strategy Name	The name of the bidding strategy.	dimension
Bid Strategy Type	Bid Strategy Type	The type of bidding strategy (e.g., MAXIMIZE_CONVERSIONS, MANUAL_CPC).	dimension
Bid Strategy Type (Campaign)	Bid Strategy Type (Campaign)	The type of bidding strategy applied to a campaign, such as Maximize Conversions or Target ROAS.	dimension
Bidding Strategy Source	Bidding Strategy Source	Indicates where the bidding strategy is defined, such as at the campaign level or as a portfolio strategy.	dimension
Billing Setup ID	billing_setup.id	The unique identifier for a billing setup.	metric
Billing Setup end date time	billing_setup.end_date_time	The date and time when the billing setup is scheduled to end.	dimension
Billing Setup payments account	billing_setup.payments_account	The resource name of the payments account linked to this billing setup.	dimension
Billing Setup payments account ID	billing_setup.payments_account_info.payments_account_id	The unique identifier of the payments account associated with the billing setup.	dimension
Billing Setup payments account name	billing_setup.payments_account_info.payments_account_name	The name of the payments account associated with the billing setup.	dimension
Billing Setup payments profile ID	billing_setup.payments_account_info.payments_profile_id	The unique identifier of the payments profile linked to the payments account in the billing setup.	dimension
Billing Setup payments profile name	billing_setup.payments_account_info.payments_profile_name	The name of the payments profile linked to the payments account in the billing setup.	dimension
Billing Setup resource name	billing_setup.resource_name	The resource name of the billing setup, which uniquely identifies it in the Google Ads API.	dimension
Billing Setup secondary payments profile id	billing_setup.payments_account_info.secondary_payments_profile_id	The secondary payments profile ID associated with the billing setup, which is linked to the Payments account responsible for charges.	dimension
Billing Setup start date time	billing_setup.start_date_time	The date and time when the billing setup is scheduled to start.	dimension
Billing Setup status	billing_setup.status	The current status of the billing setup (e.g., pending, active, ended).	dimension
Budget	campaign_budget.amount_micros	The daily or total budget amount for a campaign, expressed in micro-units of the account’s currency.	metric
Bumper ad companion banner	Bumper ad companion banner	Indicates whether a bumper ad has a companion banner associated with it. Bumper ads are short, non-skippable video ads.	dimension
Buy Type	Buy Type	The purchasing model for an ad, such as ‘Auction’ or ‘Reservation’.	dimension
CID	CID	The unique identifier for the Google Ads customer account.	dimension
CPC	CPC	The average cost-per-click (CPC) for an ad interaction.	dimension
CPM	CPM	Cost-per-thousand impressions, a metric indicating the cost for one thousand ad impressions.	metric
CPV	CPV	This metric represents the average cost paid for each view of a video ad.	metric
CPV bidding strategy	campaign.manual_cpv	A bidding strategy where the advertiser pays a configurable amount for each video view.	dimension
Call detail ID	Call detail ID	The unique identifier for a specific call detail record.	metric
Call duration	Call duration	The duration of a phone call, typically in seconds.	metric
Call end date time	Call end date time	The date and time when a phone call ended.	dimension
Call from Ads	Call from Ads	The number of phone calls generated directly from ad interactions.	metric
Call resource name	Call resource name	The resource name for a call in the Google Ads API, which uniquely identifies the call.	dimension
Call start date time	Call start date time	The date and time when a phone call started.	dimension
Call type	Call type	The type of phone call (e.g., ‘Forwarded call’).	dimension
Call-only ad phone number	Call-only ad phone number	The phone number displayed in a call-only ad.	dimension
Calls	Calls	The total number of phone calls related to advertising.	metric
Calls from Ads	Calls from Ads	The number of phone calls generated directly from ad interactions.	metric
Campaign	campaign.name	The name of the campaign.	dimension
Campaign Criterion ID	campaign_criterion.criterion_id	The unique identifier for a campaign criterion.	dimension
Campaign Criterion display name	campaign_criterion.display_name	The user-friendly name of the campaign criterion.	dimension
Campaign Criterion resource name	campaign_criterion.resource_name	The unique resource name for a campaign criterion.	dimension
Campaign Group	Campaign Group	A logical grouping of campaigns for organizational or reporting purposes.	dimension
Campaign Group ID	Campaign Group ID	The unique identifier for a campaign group.	metric
Campaign Group Name	Campaign Group Name	The name of the campaign group.	dimension
Campaign Group Status	Campaign Group Status	The current status of the campaign group.	dimension
Campaign ID	campaign.id	The unique identifier for the campaign.	metric
Campaign Objective	Campaign Objective	The high-level goal or objective of a campaign (e.g., sales, leads, website traffic).	dimension
Campaign Objective Code	Campaign Objective Code	A coded value representing the primary marketing objective of a Google Ads campaign (e.g., Sales, Leads, Website traffic).	dimension
Campaign Type Code	Campaign Type Code	A code representing the type of the campaign (e.g., Search, Display, Video).	dimension
Campaign audience view resource name	campaign_audience_view.resource_name	The resource name for a campaign audience view, providing insights into audience performance at the campaign level.	dimension
Campaign budget resource name	campaign_budget.resource_name	The resource name of the campaign budget, which uniquely identifies it in the Google Ads API.	dimension
Campaign label	Campaign label	Labels applied to a campaign for organization and filtering.	dimension
Campaign labels	campaign.labels	User-defined labels attached to a campaign for organization and filtering.	dimension
Campaign name	Campaign name	This field contains the human-readable name of the advertising campaign.	dimension
Campaign resource name	campaign.resource_name	The full resource name of the campaign, which uniquely identifies it within the API.	dimension
Campaign state	campaign.status	This field indicates the current status of a campaign, such as enabled, paused, or removed.	dimension
Campaign type	Campaign type	The type of campaign (e.g., Search, Display, Shopping, Video, App).	dimension
Campaign-Type	Campaign-Type	The type of advertising channel used for a campaign (e.g., Search, Display, Shopping, Video, App).	dimension
CampaignName	CampaignName	This field contains the human-readable name of the advertising campaign.	dimension
Campaign_labels	Campaign_labels	Labels applied to a campaign for organization and filtering.	dimension
Channel Code	Channel Code	A coded value representing the advertising channel (e.g., Search, Display, Video).	dimension
City Name	City Name	The name of the city where ad impressions or clicks occurred, or where targeting is applied. This corresponds to a geographic dimension in reports.	dimension
Clicks	metrics.clicks	The number of clicks on an ad.	metric
Clicks to Call	Clicks to Call	The number of clicks on a call button in an ad, leading to a phone call.	metric
Client Customer Id	Client Customer Id	The Google Ads customer ID of the client account.	metric
Client Customer Name	Client Customer Name	The descriptive name of the client customer account.	dimension
Content Impr. share	Content Impr. share	The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive.	dimension
Content Lost IS (budget)	Content Lost IS (budget)	The estimated percentage of impressions on the Display Network that your ads didn’t receive due to insufficient budget.	dimension
Continent	Continent	The continent associated with the ad data or targeting.	dimension
Conv. rate	Conv. rate	The percentage of ad interactions that result in a conversion.	metric
Conversion Tracker Id	Conversion Tracker Id	The unique identifier for a conversion action or conversion tracker.	dimension
Conversion Type	Conversion Type	The specific type of conversion action (e.g., ‘Website purchase’, ‘Lead form submission’).	dimension
Conversion Value	Conversion Value	This metric represents the total value of all conversions. Conversion value rules can be applied to modify this value based on various conditions.	metric
Conversion action all conversions total number	Conversion action all conversions total number	The total number of all conversion actions recorded, including cross-device conversions.	metric
Conversion action all conversions value	Conversion action all conversions value	The total value of all conversions for a specific conversion action.	metric
Conversion adjustment	Conversion adjustment	An operation to modify an already recorded conversion, such as restating its value or retracting it.	dimension
Conversion category	Conversion category	The category of a conversion action (e.g., purchase, lead, page view).	dimension
Conversion name	Conversion name	The name assigned to a specific conversion action.	dimension
Conversion tracking status	customer.conversion_tracking_setting.conversion_tracking_status	This field indicates whether conversion tracking is enabled for the customer’s Google Ads account and if cross-account conversion tracking is in use.	dimension
ConversionCount	ConversionCount	This metric represents the total number of conversions recorded for an ad or campaign, corresponding to metrics.all_conversions in the Google Ads API.	metric
ConversionValue	ConversionValue	This metric represents the total value of all conversions. Conversion value rules can be applied to modify this value based on various conditions.	metric
Cost / all conv.	Cost / all conv.	The cost of ad interactions divided by all conversions.	metric
Cost / conv.	Cost / conv.	The cost of ad interactions divided by conversions (only those included in the ‘conversions’ metric).	metric
Cost_USD	Cost_USD	The total advertising cost, expressed in US Dollars. This is often derived from ‘cost_micros’ with currency conversion.	metric
Country Code	Country Code	This field represents the ISO 3166-1 alpha-2 country code (e.g., US, FR) associated with a geographic target.	dimension
Country Name	Country Name	This field provides the human-readable name of the country targeted by an ad campaign, derived from a geographic target constant.	dimension
Country/Territory	Country/Territory	The geographic country or territory targeted by the campaign, often represented by a criterion ID in the API.	metric
Country/Territory Name	Country/Territory Name	The human-readable name of the country or territory.	dimension
Creative	Creative	The ad creative itself, encompassing text, images, and videos used in an ad.	dimension
Creative Size	Creative Size	The dimensions or type of an ad creative, such as pixel dimensions or aspect ratio.	dimension
Creative_id	Creative_id	The unique identifier for an ad creative.	dimension
Criteria Type	Criteria Type	The type of criterion used for targeting (e.g., keyword, age range, location).	dimension
Criterion serving status	Criterion serving status	The current serving status of a targeting criterion (e.g., ENABLED, PAUSED).	dimension
Cross-device conv.	Cross-device conv.	The number of conversions that started on one device and finished on another.	metric
Custom Conversion Goal Id	custom_conversion_goal.id	The unique identifier for a custom conversion goal.	metric
Custom Conversion Goal Name	custom_conversion_goal.name	The name of a custom conversion goal.	dimension
Custom Conversion Goal Resource name	custom_conversion_goal.resource_name	The unique resource name for a custom conversion goal.	dimension
Custom Conversion Goal Status	custom_conversion_goal.status	The status of a custom conversion goal (e.g., enabled, paused).	metric
Customer ID	customer.id	The unique ID of the Google Ads customer account.	metric
Customer Name	Customer Name	The name of the Google Ads customer account.	dimension
Customer resource name	customer.resource_name	The resource name for the customer entity, serving as its unique identifier within the Google Ads API.	dimension
CustomerName	CustomerName	The descriptive name of the Google Ads customer account.	dimension
DD	DD	This field represents the day component of a date, often used for segmenting reporting data.	metric
Date Hour	Date Hour	The date and hour for which the data is reported, allowing hourly segmentation.	dimension
Day	segments.date	The specific date for which metrics are reported, in YYYY-MM-DD format.	dimension
Day of week	Day of week	The day of the week when an event occurred, used for segmentation (e.g., MONDAY).	dimension
DayofWeek	DayofWeek	The day of the week when an event occurred, used for segmentation (e.g., MONDAY).	dimension
Days to conversion	Days to conversion	The number of days between an ad interaction (impression or click) and a conversion, grouped into buckets.	dimension
Default max. CPC	ad_group.cpc_bid_micros	The default maximum cost-per-click (CPC) bid for the ad group, measured in micros.	metric
Delivery method	campaign_budget.delivery_method	The method by which the campaign budget is spent over time (e.g., standard or accelerated delivery).	dimension
Desktop bid adj.	Desktop bid adj.	The bid adjustment applied to desktop devices.	metric
Destination URL	Destination URL	The URL where users are directed after clicking an ad (legacy field, largely replaced by Final URL).	dimension
Directions Conversions	Directions Conversions	The number of conversions where users requested directions to a business location after interacting with an ad.	metric
EVENT_DATE	EVENT_DATE	The date on which a specific event or conversion occurred.	dimension
Ecommerce Channel	Ecommerce Channel	The e-commerce channel associated with a purchase or conversion.	dimension
Effective Date	Effective Date	The date from which a particular setting or status becomes active.	dimension
Eligible Impressions	Eligible Impressions	The total number of impressions that were eligible to be served.	metric
End date	campaign.end_date	The end date of the campaign.	dimension
Engagement	Engagement	User interactions with an ad beyond a standard click, such as expanding a Lightbox ad.	metric
Enhanced CPC enabled	campaign.manual_cpc.enhanced_cpc_enabled	Indicates whether Enhanced CPC (cost-per-click) bidding is enabled for the campaign, allowing bids to be automatically adjusted for conversions.	dimension
Est. add. clicks/wk (first position bid)	Est. add. clicks/wk (first position bid)	The estimated number of additional clicks per week if the ad were to consistently appear in the first position.	dimension
Est. add. cost/wk (first position bid)	Est. add. cost/wk (first position bid)	The estimated additional cost per week if the ad were to consistently appear in the first position.	metric
Expanded Dynamic Search Ad Description 2	Expanded Dynamic Search Ad Description 2	The second description line for an Expanded Dynamic Search Ad.	dimension
Expanded Text Ad Description 2	Expanded Text Ad Description 2	The second description line for an Expanded Text Ad.	dimension
Expanded Text Ad Headline 3	Expanded Text Ad Headline 3	The third headline for an Expanded Text Ad.	dimension
Expected clickthrough rate	Expected clickthrough rate	A component of Quality Score, indicating the expected click-through rate of an ad for a given search query.	dimension
Feed Item name	Feed Item name	The name of a feed item within a Google Ads feed.	dimension
First page CPC	First page CPC	The estimated Cost-Per-Click (CPC) required for an ad to appear on the first page of Google search results.	metric
First position CPC	First position CPC	The estimated Cost-Per-Click (CPC) required for an ad to appear in the top position of Google search results.	dimension
Flight End Date	Flight End Date	The end date for an ad campaign or a specific ad flight.	dimension
Flight Start Date	Flight Start Date	The start date for an ad campaign or a specific ad flight.	dimension
Gender	Gender	The demographic gender targeted by an ad or for which data is reported.	dimension
Gender state	Gender state	The gender of the audience targeted or observed.	dimension
Geographic view	Geographic view	A report view that provides performance data broken down by geographical location.	dimension
Geography	Geography	The geographical area associated with the ad data, which could be a country, region, city, or other defined area.	dimension
Geolocation	Geolocation	Geographical location information related to ad targeting or where an ad was served.	dimension
Gmail ad header image media id	Gmail ad header image media id	The media ID for the header image used in a Gmail ad.	dimension
Gmail ad logo image media id	Gmail ad logo image media id	The media ID for the logo image used in a Gmail ad.	dimension
Gmail ad marketing image media id	Gmail ad marketing image media id	The media ID for the marketing image used in a Gmail ad.	dimension
Google Category 1	Google Category 1	The primary Google business category associated with an ad or advertiser.	dimension
Google Category 2	Google Category 2	A secondary Google business category associated with an ad or advertiser.	dimension
Google Category 3	Google Category 3	A tertiary Google business category associated with an ad or advertiser.	dimension
Google Category 4	Google Category 4	A fourth-level Google business category associated with an ad or advertiser.	dimension
Google Category 5	Google Category 5	A fifth-level Google business category associated with an ad or advertiser.	dimension
Has Quality Score	Has Quality Score	This field indicates whether a keyword has a Quality Score, which is a diagnostic tool on a scale of 1-10 reflecting ad quality relative to other advertisers.	dimension
Has recommended Budget	Has recommended Budget	Indicates whether the campaign budget has a recommended amount.	dimension
Hour of day	segments.hour	The hour of the day when an event occurred, used for segmentation.	metric
INTERACTION_EVENT_TYPES	INTERACTION_EVENT_TYPES	The type of interaction event, such as a click, engagement, or video view.	dimension
Image Ad URL	Image Ad URL	The URL of the image asset used in an image ad.	dimension
Image Height	Image Height	The height of an image asset, in pixels.	dimension
Image Mime Type	Image Mime Type	The MIME type of the image asset (e.g., image/jpeg, image/png).	dimension
Image Width	Image Width	The width of an image asset, in pixels.	dimension
Impr. (Abs. Top) %	Impr. (Abs. Top) %	The percentage of your total impressions that were shown in the absolute top position (first ad) above the organic search results.	metric
Impr. (Top) %	Impr. (Top) %	The percentage of your total impressions that were shown anywhere in the top section (above organic search results).	metric
Impressions	metrics.impressions	The number of times an ad was shown.	metric
Impressions on the absolute top	Impressions on the absolute top	The percentage of your ad impressions that were shown as the very first ad above the organic search results.	metric
Impressions on top	Impressions on top	The percentage of your ad impressions that were shown anywhere above the organic search results.	metric
Interaction Rate	Interaction Rate	The percentage of impressions that result in an interaction with your ad.	metric
Interaction Types	Interaction Types	The type of interaction that occurred with an ad, such as clicks, calls, or video views.	dimension
Inventory Source	Inventory Source	The source of the inventory where an ad was served.	dimension
Is negative	Is negative	Indicates whether a specific entity (e.g., keyword, placement) is set as an exclusion (negative).	dimension
Keyword	Keyword	The text of the keyword used for targeting.	dimension
Keyword ID	Keyword ID	The unique identifier for a keyword.	metric
Keyword Type	Keyword Type	The match type of a keyword (e.g., broad match, phrase match, exact match).	dimension
Keyword state	Keyword state	This field represents the current operational status of a keyword, such as enabled, paused, or removed.	dimension
Keyword view resource name	keyword_view.resource_name	This is the resource name for a keyword view, which provides performance data and attributes related to specific keywords.	dimension
Label IDs	Label IDs	A list of unique identifiers for labels applied to an entity (e.g., campaign, ad group).	dimension
Labels	Labels	Custom labels applied to campaigns, ad groups, ads, or keywords for organization and filtering.	dimension
Landing page experience	Landing page experience	This field measures the relevance and usefulness of your landing page to people who click your ad, a key component of Quality Score.	dimension
Location	Location	A geographical location dimension for reporting or targeting.	dimension
Lost impressions (budget)	Lost impressions (budget)	The estimated percentage of impressions your ads didn’t receive due to insufficient budget.	metric
Lost impressions (rank)	Lost impressions (rank)	The estimated percentage of impressions your ads didn’t receive due to low Ad Rank.	metric
MCC Name	MCC Name	The name of the My Client Center (MCC) account that manages this customer account.	dimension
MM	MM	This field represents the month component of a date, often used for segmenting reporting data.	metric
Make	Make	Typically used in automotive advertising, this refers to the ‘make’ or brand of a vehicle being advertised.	dimension
Market	Market	The geographical market targeted by the advertising campaign.	dimension
Marketing Channel	Marketing Channel	The marketing channel through which the ad is delivered (e.g., Search, Display, Video).	dimension
Match Type	Match Type	The keyword match type (e.g., ‘Exact’, ‘Phrase’, ‘Broad’) for search campaigns.	dimension
Max CPC source	Max CPC source	Indicates the level (e.g., ad group or criterion) from which the maximum CPC bid is derived.	dimension
Max. CPC	Max. CPC	The maximum Cost Per Click (CPC) bid set for a keyword or ad group.	metric
Max. CPM	Max. CPM	The maximum Cost Per Mille (thousand impressions) bid set for an ad group or campaign.	metric
Metro area	Metro area	The metropolitan area targeted or observed in reports.	dimension
Metro area name	Metro area name	The human-readable name of the metro area.	dimension
Mobile bid adj.	Mobile bid adj.	The bid adjustment applied to mobile devices.	dimension
Month	Month	The month in which an event occurred, used for segmentation.	dimension
Month of Year	Month of Year	The month of the year to which metrics apply.	dimension
Most specific location	Most specific location	The most granular geographical location targeted or observed in reports (e.g., city, postal code).	metric
Most specific location Canonical	Most specific location Canonical	The canonical name of the most specific geographic location targeted or reported on.	dimension
Most specific location Name	Most specific location Name	The human-readable name of the most specific geographic location targeted or reported on.	dimension
Network	Network	The network on which an ad was shown (e.g., Google Search, Display Network, YouTube).	dimension
Network (with search partners)	Network (with search partners)	The network on which the ad served, including Google Search and Search Partners.	dimension
Organic clicks	metrics.organic_clicks	The number of clicks on organic (unpaid) search results.	metric
Organic clicks per query	metrics.organic_clicks_per_query	The average number of clicks on organic search results per search query.	metric
Organic listings	metrics.organic_impressions	The number of times organic (unpaid) search results were shown to users.	metric
Organic listings per query	metrics.organic_impressions_per_query	The average number of organic (unpaid) search results shown per search query.	metric
Organic queries	metrics.organic_queries	The total number of unique search queries that resulted in organic listings.	metric
PPC Impressions	PPC Impressions	This metric represents the number of times a pay-per-click (PPC) ad was displayed to users.	metric
Paid Impressions	Paid Impressions	The number of times a paid advertisement was shown to users.	metric
Paid organic search term view resource name	paid_organic_search_term_view.resource_name	The resource name of the paid organic search term view, which uniquely identifies it in the Google Ads API.	dimension
Parental status	Parental status	The demographic parental status targeted by an ad or for which data is reported.	dimension
Phone Call	Phone Call	The number of phone call conversions or interactions.	metric
Phone Calls Conversions	Phone Calls Conversions	The number of conversions where users made a phone call to the business after interacting with an ad.	metric
Phone Calls from Ads	Phone Calls from Ads	The number of phone calls generated directly from ad interactions.	metric
Placement	Placement	The specific location on a website, app, or video where an ad appeared.	dimension
Placement_id	Placement_id	The unique identifier for an ad placement.	dimension
Platform	Platform	The advertising platform or network where the ad was shown.	dimension
Policy	Policy	Information related to ad policy compliance, indicating whether an ad adheres to Google’s advertising policies.	dimension
Policy information approval status	Policy information approval status	The approval status of an ad based on Google Ads policies.	dimension
Policy information policy topic entries	Policy information policy topic entries	Details about specific policy violations or topics related to an ad’s disapproval.	dimension
Product	Product	The product associated with the ad, relevant for Shopping campaigns.	dimension
Product Type	Product Type	The category or type of a product in Shopping campaigns.	dimension
Publisher	Publisher	The publisher or website where the ad was displayed.	dimension
Purchase Conversions	Purchase Conversions	The number of conversions where users completed a purchase after interacting with an ad.	metric
Quality score	Quality score	A diagnostic score (1-10) that estimates the quality of your ads, keywords, and landing pages.	metric
Quarter	Quarter	The quarter of the year in which an event occurred, used for segmentation.	dimension
Query	paid_organic_search_term_view.search_term	The actual search term entered by a user that triggered an ad or organic listing.	dimension
ROAS (180)	ROAS (180)	Return On Ad Spend (ROAS) calculated over a 180-day attribution window.	metric
ROAS (30)	ROAS (30)	Return On Ad Spend (ROAS) calculated over a 30-day attribution window.	metric
ROAS (90)	ROAS (90)	Return On Ad Spend (ROAS) calculated over a 90-day attribution window.	metric
ROAS bidding target ROAS	campaign.target_roas.target_roas	The target Return On Ad Spend (ROAS) percentage set for a campaign’s automated bidding strategy.	metric
Recommended Budget amount	Recommended Budget amount	The recommended budget amount for a campaign.	metric
Region name	Region name	The human-readable name of the geographic region.	dimension
Remarketing	Remarketing	Data related to remarketing lists used for audience targeting.	dimension
Responsive Search Ad headlines	Responsive Search Ad headlines	This field contains the text of the headlines used in a Responsive Search Ad, which Google Ads can combine in various ways.	dimension
Responsive Search Ad path 1	Responsive Search Ad path 1	The first optional path shown in the display URL of a Responsive Search Ad.	dimension
Responsive Search Ad path 2	Responsive Search Ad path 2	The second optional path shown in the display URL of a Responsive Search Ad.	dimension
Revenue	Revenue	The revenue generated from conversions attributed to ad activity.	dimension
Search Exact match IS	Search Exact match IS	The percentage of impressions that your exact match keywords received compared to the estimated number of eligible exact match impressions on the Search Network.	metric
Search Impr. share	Search Impr. share	The percentage of impressions that your ads received compared to the estimated number of impressions they were eligible to receive on the Search Network.	metric
Search Lost IS (budget)	Search Lost IS (budget)	The percentage of time your ads on the Search Network were not shown due to insufficient budget.	metric
Search Lost IS (rank)	Search Lost IS (rank)	The percentage of impressions that your ads didn’t receive on the Search Network due to low Ad Rank.	metric
Search Type	Search Type	The type of search that triggered an ad (e.g., Google Search, Search Partners).	dimension
Search abs. top IS	Search abs. top IS	The percentage of impression share that your ads received in the absolute top position of the search results page.	metric
Search eligible impressions	Search eligible impressions	The estimated number of impressions a campaign, ad group, or keyword was eligible to receive on the Search Network.	metric
Search impression share	metrics.search_impression_share	This metric represents the percentage of impressions your ads received on the Search Network compared to the estimated total number of eligible impressions.	metric
Search lost abs. top IS (budget)	Search lost abs. top IS (budget)	The percentage of time your ads on the Search Network were not shown in the absolute top position due to insufficient budget.	metric
Search lost abs. top IS (rank)	Search lost abs. top IS (rank)	The percentage of time your ads on the Search Network were not shown in the absolute top position due to low Ad Rank.	metric
Search lost impression share (rank)	metrics.search_rank_lost_impression_share	This metric indicates the percentage of time your ads were not shown on the Search Network due to a low Ad Rank.	metric
Search lost top IS (budget)	Search lost top IS (budget)	The percentage of time your ads on the Search Network were not shown in the top positions due to insufficient budget.	metric
Search lost top IS (rank)	Search lost top IS (rank)	The percentage of time your ads on the Search Network were not shown in the top positions due to low Ad Rank.	metric
Search result type	segments.search_engine_results_page_type	The type of search engine results page where the ad or organic listing appeared (e.g., Google Search, Google Images).	dimension
Search term	search_term_view.search_term	The actual search query entered by a user that triggered an ad impression.	dimension
Search term view resource name	search_term_view.resource_name	The resource name of the search term view, which uniquely identifies this particular search term entry.	dimension
Search top IS	Search top IS	The percentage of your ad impressions that were shown anywhere above the organic search results.	metric
Shared Criterion Keyword match type	shared_criterion.keyword.match_type	The match type of the keyword within a shared criterion (e.g., exact, phrase, broad).	dimension
Shared Criterion Keyword text	shared_criterion.keyword.text	The actual text of the keyword within a shared criterion.	dimension
Shared Set Name	shared_set.name	The name of the shared set.	dimension
Shared Set Status	shared_set.status	The current status of the shared set (e.g., enabled, removed).	dimension
Source	Source	The origin or platform from which the data or event was recorded.	dimension
Source Name	Source Name	The name of the advertising source, e.g., ‘Google Search’, ‘YouTube’.	dimension
Spend	Spend	The total cost incurred for the advertising campaign or ad group.	dimension
Start date	campaign.start_date	The start date of the campaign.	dimension
Store Visit	Store Visit	A conversion representing an estimated visit to a physical store location.	dimension
Store Visits	Store Visits	The number of estimated store visits generated after users interacted with an ad.	metric
Store sales	Store sales	This metric represents the number or value of conversions that originated from physical store sales attributed to advertising efforts.	dimension
Target ROAS (Maximize Conversion Value)	Target ROAS (Maximize Conversion Value)	The desired average return on ad spend (ROAS) that the Maximize Conversion Value bidding strategy aims to achieve.	metric
Target_ROAS	Target_ROAS	This field represents the target Return On Ad Spend (ROAS) for a bidding strategy, aiming to maximize conversion value while achieving a specific ROAS.	dimension
Targeting Category	Targeting Category	The category used for targeting purposes (e.g., interest-based, demographic).	dimension
Time	Time	A time dimension for reporting, typically representing hours, days, or specific timestamps.	dimension
Time zone	customer.time_zone	This field specifies the time zone setting for the customer’s account, influencing how metrics and reports are recorded.	dimension
Top Impression (%)	metrics.top_impression_percentage	The percentage of your ad impressions that were shown anywhere above the organic search results.	metric
Top Impressions	Top Impressions	The percentage of your ad impressions that were shown anywhere above the organic search results.	metric
Top of page CPC	Top of page CPC	The estimated cost-per-click needed for an ad to appear anywhere in the top section of the search results page.	metric
Total Budget amount	Total Budget amount	The total monetary amount set for a campaign’s budget.	dimension
Total conv. value	Total conv. value	The total value of all recorded conversions.	metric
Total conversion value	metrics.conversions_value	The sum of values of all conversions recorded that are included in the ‘conversions’ metric.	metric
Total_Events	Total_Events	The total count of all recorded events or conversions.	metric
TrackingTemplate	TrackingTemplate	This field contains a URL template used for tracking clicks and other interactions, allowing for dynamic tracking parameters.	dimension
Universal App Ad html5 media bundles	Universal App Ad html5 media bundles	HTML5 media bundles, which are interactive assets used in Universal App Campaigns.	dimension
Universal App Ad images	Universal App Ad images	Image assets used in Universal App Campaigns.	dimension
Universal App Ad mandatory ad text	Universal App Ad mandatory ad text	Mandatory text assets provided for Universal App Campaigns, such as headlines and descriptions.	dimension
Universal App Ad youTube videos	Universal App Ad youTube videos	YouTube video assets used in Universal App Campaigns.	dimension
Universal app ad Youtube videos titles	Universal app ad Youtube videos titles	The titles of YouTube videos used as assets in Universal App Ads.	dimension
Universal app ad Youtube videos urls	Universal app ad Youtube videos urls	The URLs of YouTube videos used as assets in Universal App Ads.	dimension
Universal app ad images urls	Universal app ad images urls	The URLs of images used as assets in Universal App Ads.	dimension
User list ID	user_list.id	The unique identifier for a user list.	metric
User list access reason	user_list.access_reason	The reason for the access to a user list.	dimension
User list description	user_list.description	A description of the user list’s purpose or content.	dimension
User list membership life span	user_list.membership_life_span	The number of days a user remains in a user list.	metric
User list membership status	user_list.membership_status	The status of a user’s membership in the user list.	dimension
User list name	user_list.name	The name of the user list.	dimension
User list resource name	user_list.resource_name	The unique resource name for a user list.	dimension
User list rule operator	User list rule operator	The operator used in defining the rules for a user list, such as ‘AND’ or ‘OR’.	dimension
User list size for Google Display Network	user_list.size_for_display	The size of the user list for targeting on the Google Display Network.	metric
User list size for Google Search Network	user_list.size_for_search	The size of the user list for targeting on the Google Search Network.	metric
User list size range for Google Display Network	user_list.size_range_for_display	The size range of the user list for targeting on the Google Display Network.	dimension
User list size range for Google Search Network	user_list.size_range_for_search	The size range of the user list for targeting on the Google Search Network.	dimension
User location	User location	Refers to the physical location of the user when an ad impression or click occurred.	dimension
Vertical ID	Vertical ID	A numerical identifier for the industry vertical or business category.	dimension
Video Id	Video Id	The unique identifier for a YouTube video asset.	dimension
Video Plays 100%	Video Plays 100%	The number of times the video ad was played to 100% of its length.	metric
Video Plays 25%	Video Plays 25%	The number of times the video ad was played to 25% of its length.	metric
Video Plays 50%	Video Plays 50%	The number of times the video ad was played to 50% of its length.	metric
Video Plays 75%	Video Plays 75%	The number of times the video ad was played to 75% of its length.	metric
Video Title	Video Title	The title of a video asset used in a video ad.	dimension
Video Views	Video Views	The number of times a TrueView video ad was viewed.	metric
Video played to 100% (value)	Video played to 100% (value)	The value generated when a video ad was played to 100% of its duration.	metric
Video played to 25% (value)	Video played to 25% (value)	The value generated when a video ad was played to 25% of its duration.	metric
Video played to 50% (value)	Video played to 50% (value)	The value generated when a video ad was played to 50% of its duration.	metric
Video played to 75% (value)	Video played to 75% (value)	The value generated when a video ad was played to 75% of its duration.	metric
VideoQuartileViews100	VideoQuartileViews100	The number of times the video ad was viewed to 100% completion.	metric
VideoQuartileViews25	VideoQuartileViews25	The number of times the video ad was viewed to 25% completion.	metric
VideoQuartileViews50	VideoQuartileViews50	The number of times the video ad was viewed to 50% completion.	metric
VideoQuartileViews75	VideoQuartileViews75	The number of times the video ad was viewed to 75% completion.	metric
Video_views_100%	Video_views_100%	The number of times a video ad was played to 100% of its duration.	metric
Video_views_25%	Video_views_25%	The number of times a video ad was played to 25% of its duration.	metric
Video_views_50%	Video_views_50%	The number of times a video ad was played to 50% of its duration.	metric
Video_views_75%	Video_views_75%	The number of times a video ad was played to 75% of its duration.	metric
View through conversions from location asset click to call	metrics.view_through_conversions_from_location_asset_click_to_call	The number of view-through conversions that resulted from a click-to-call action on a location asset.	metric
View through conversions from location asset directions	metrics.view_through_conversions_from_location_asset_directions	The number of view-through conversions that resulted from a click for directions on a location asset.	metric
View through conversions from location asset other engagement	metrics.view_through_conversions_from_location_asset_other_engagement	The number of view-through conversions that resulted from other types of engagement with a location asset.	metric
View through conversions from location asset website	metrics.view_through_conversions_from_location_asset_website	The number of view-through conversions that resulted from a website click on a location asset.	metric
View-through conv.	View-through conv.	The number of view-through conversions, where a user sees an impression but doesn’t interact with the ad, then converts later.	metric
Viewable Impr.	Viewable Impr.	The number of viewable impressions, meaning the ad was considered seen by a user.	dimension
Week	Week	The week in which an event occurred, defined as Monday through Sunday, used for segmentation.	dimension
YY	YY	This field represents the year component of a date, often used for segmenting reporting data.	metric
Year	Year	The year in which an event occurred, used for segmentation.	metric
YouTube channel subscriptions	YouTube channel subscriptions	The number of new subscriptions to a YouTube channel attributed to an ad.	metric
YouTube follow-on views	YouTube follow-on views	The number of additional views of videos on a YouTube channel by users who previously watched a video ad.	metric
accessible_bidding_strategy.id	Accessible bidding strategy ID	The unique identifier for an accessible bidding strategy.	dimension
accessible_bidding_strategy.name	Accessible bidding strategy name	The name of the accessible bidding strategy.	dimension
accessible_bidding_strategy.owner_customer_id	Accessible bidding strategy owner customer ID	The customer ID of the owner of the accessible bidding strategy.	dimension
accessible_bidding_strategy.owner_descriptive_name	Accessible bidding strategy owner descriptive name	The descriptive name of the customer who owns the accessible bidding strategy.	dimension
accessible_bidding_strategy.target_roas.target_roas	Accessible bidding strategy target ROAS	The target Return On Ad Spend (ROAS) for the bidding strategy.	dimension
accessible_bidding_strategy.type	Accessible bidding strategy type	The type of the accessible bidding strategy (e.g., Target ROAS, Maximize Conversions).	dimension
account_budget.adjusted_spending_limit_micros	Account Budget adjusted spending limit	The adjusted spending limit for the account budget, in micro-units.	dimension
account_budget.adjusted_spending_limit_type	Account Budget adjusted spending limit type	The type of the adjusted spending limit for the account budget (e.g., fixed or unlimited).	dimension
account_budget.amount_served_micros	Account Budget amount served	The amount of money that has been served (spent) against the account budget, in micro-units.	dimension
account_budget.approved_end_date_time	Account Budget approved end date time	The approved end date and time of the account budget.	dimension
account_budget.approved_end_time_type	Account Budget approved end time type	The type of the approved end time for the account budget (e.g., fixed date or indefinite).	dimension
account_budget.approved_spending_limit_micros	Account Budget approved spending limit	The approved spending limit for the account budget, in micro-units.	dimension
account_budget.approved_spending_limit_type	Account Budget approved spending limit type	The type of the approved spending limit for the account budget (e.g., fixed or unlimited).	dimension
account_budget.approved_start_date_time	Account Budget approved start date time	The approved start date and time of the account budget.	dimension
account_budget.billing_setup	Account Budget billing setup	The resource name of the billing setup associated with this account budget.	dimension
account_budget.id	Account Budget ID	The unique identifier for an account budget.	dimension
account_budget.name	Account Budget name	The name of the account budget.	dimension
account_budget.notes	Account Budget notes	Optional notes or comments associated with the account budget.	dimension
account_budget.proposed_end_date_time	Account Budget proposed end date time	The proposed end date and time of the account budget.	dimension
account_budget.proposed_end_time_type	Account Budget proposed end time type	The type of the proposed end time for the account budget (e.g., fixed date or indefinite).	dimension
account_budget.proposed_spending_limit_micros	Account Budget proposed spending limit	The proposed spending limit for the account budget, in micro-units.	dimension
account_budget.proposed_spending_limit_type	Account Budget proposed spending limit type	The type of the proposed spending limit for the account budget (e.g., fixed or unlimited).	dimension
account_budget.proposed_start_date_time	Account Budget proposed start date time	The proposed start date and time of the account budget.	dimension
account_budget.purchase_order_number	Account Budget PO Number	The purchase order number associated with the account budget, which will appear on the invoice.	dimension
account_budget.resource_name	Account Budget resource name	The resource name of the account budget, which uniquely identifies it in the Google Ads API.	dimension
account_budget.status	Account Budget status	The current status of the account budget (e.g., pending, approved, ended).	dimension
account_budget.total_adjustments_micros	Account Budget total adjustments	The total amount of adjustments made to the account budget, in micro-units.	dimension
account_id	account_id	The unique identifier for a Google Ads account (customer ID).	dimension
account_link.account_link_id	Account link ID	The unique identifier for an account link, connecting Google Ads to another service.	dimension
account_link.status	Account link status	The current status of the account link (e.g., pending, enabled, removed).	dimension
account_link.third_party_app_analytics.app_analytics_provider_id	App analytics provider ID	The unique identifier of the third-party app analytics provider linked to the account.	dimension
account_link.third_party_app_analytics.app_id	App analytics app ID	The unique identifier of the mobile application being tracked by the third-party app analytics provider.	dimension
account_link.third_party_app_analytics.app_vendor	App vendor	The vendor or developer of the mobile application being tracked by the third-party app analytics provider.	dimension
account_link.type	Account link type	The type of service linked to the Google Ads account (e.g., Google Analytics, Firebase, third-party app analytics).	dimension
account_name	account_name	The descriptive name of the Google Ads account.	dimension
account_number	account_number	The unique identifier for the Google Ads customer account.	metric
account_type	account_type	The type of Google Ads account.	dimension
actions	actions	A general metric representing user actions taken in response to an ad, which could be various types of conversions.	dimension
actions.comment	actions.comment	A user action indicating a comment made on an ad or post.	dimension
actions.link_click	actions.link_click	A user action indicating a click on a link within an ad.	dimension
actions.onsite_conversion.post_save	actions.onsite_conversion.post_save	A user action indicating a conversion event where a user saved a post on the ad platform.	dimension
actions.page_engagement	actions.page_engagement	A user action indicating engagement with a page associated with an ad.	dimension
actions.post	actions.post	A user action related to an ad post.	dimension
actions.post_engagement	actions.post_engagement	A user action indicating engagement with an ad post (e.g., likes, shares, comments).	dimension
actions.post_reaction	actions.post_reaction	A user action indicating a reaction (e.g., like, love, wow) to an ad post.	dimension
active view measurable impressions	active view measurable impressions	The number of impressions that were measurable by Active View, Google’s technology for measuring ad viewability.	metric
actual_device	actual_device	The type of device (e.g., mobile, tablet, desktop) on which an ad impression or click was recorded.	dimension
ad group id	ad group id	The unique identifier for an ad group.	metric
ad_creative_body	ad_creative_body	The main text content of an ad creative.	dimension
ad_creative_image_url	ad_creative_image_url	The URL of an image used in an ad creative.	dimension
ad_creative_link_url	ad_creative_link_url	The landing page URL associated with an ad creative.	dimension
ad_creative_name	ad_creative_name	The name assigned to a specific ad creative asset.	dimension
ad_creative_title	ad_creative_title	The headline or title text of an ad creative.	dimension
ad_format	ad_format	The format of the ad (e.g., text, image, video).	dimension
ad_format_type	ad_format_type	This field indicates the specific type of ad format being used, such as text, image, video, or in-feed.	dimension
ad_group	Ad Group	The advertising group containing ads, keywords, and bids that target a specific set of customers.	dimension
ad_group.ad_rotation_mode	Ad rotation mode	The method used to rotate ads within an ad group (e.g., optimize for clicks, optimize for conversions, rotate indefinitely).	dimension
ad_group.audience_setting.use_audience_grouped	Ad group audience setting use audience grouped	Indicates whether audience targeting is enabled and grouped for the ad group, allowing for the addition of ad group criteria with audiences.	dimension
ad_group.base_ad_group	Base ad group ID	The resource name of the base ad group from which this ad group was copied or derived (e.g., for experiments).	dimension
ad_group.campaign	Ad group Campaign ID	The resource name of the campaign to which this ad group belongs.	dimension
ad_group.cpc_bid_micros	Default max. CPC	The default maximum cost-per-click (CPC) bid for the ad group, in micro-units.	dimension
ad_group.cpm_bid_micros	Maximum CPM	The maximum cost-per-thousand-impressions (CPM) bid for the ad group, in micro-units.	dimension
ad_group.cpv_bid_micros	Maximum CPV	The maximum cost-per-view (CPV) bid for the ad group, in micro-units.	dimension
ad_group.display_custom_bid_dimension	Content network bid dimension	Specifies the dimension that should be used for absolute bids on the Display Network when multiple bids are set in different dimensions.	dimension
ad_group.effective_cpc_bid_micros	Ad group effective cpc bid micros	The effective cost-per-click (CPC) bid for the ad group, in micro-units, taking into account all bidding strategies and overrides.	dimension
ad_group.effective_target_cpa_micros	Target CPA (ad group)	The effective target Cost-Per-Acquisition (CPA) for the ad group, in micro-units.	dimension
ad_group.effective_target_cpa_source	Target CPA source	The source from which the effective target CPA for the ad group is derived.	dimension
ad_group.effective_target_roas	Target ROAS (ad group)	The effective target Return On Ad Spend (ROAS) for the ad group.	dimension
ad_group.effective_target_roas_source	Target ROAS source	The source from which the effective target ROAS for the ad group is derived.	dimension
ad_group.excluded_parent_asset_field_types	Ad group excluded parent asset field types	A list of asset field types that are excluded from serving for an ad group.	dimension
ad_group.excluded_parent_asset_set_types	Ad group excluded parent asset set types	A list of asset set types that are excluded from serving for an ad group.	dimension
ad_group.final_url_suffix	Ad group final URL template	A suffix that is appended to the final URL for tracking purposes.	dimension
ad_group.id	Ad group ID	The unique identifier for the ad group.	dimension
ad_group.labels	Ad group labels	The list of resource names of labels applied to the ad group.	dimension
ad_group.name	Ad group	The name of the ad group.	dimension
ad_group.optimized_targeting_enabled	Ad group optimized targeting	Indicates whether optimized targeting is enabled for the ad group, allowing the system to find more relevant customers.	dimension
ad_group.percent_cpc_bid_micros	Ad group CPC bid amount (%)	The percentage-based cost-per-click (CPC) bid for the ad group criterion, measured in micros.	dimension
ad_group.primary_status	Ad group primary status	The primary serving status of the ad group (e.g., enabled, paused, removed).	dimension
ad_group.primary_status_reasons	Ad group primary status reasons	The reasons or explanations for the ad group’s primary serving status.	dimension
ad_group.resource_name	Ad group resource name	The resource name of the ad group, which uniquely identifies it in the Google Ads API.	dimension
ad_group.status	Ad group state	The status of the ad group, such as ENABLED, PAUSED, or REMOVED.	dimension
ad_group.target_cpa_micros	Ad group target CPA	The target Cost-Per-Acquisition (CPA) for the ad group, in micro-units.	dimension
ad_group.target_cpm_micros	Ad group target CPM	The target Cost-Per-Thousand-Impressions (CPM) for the ad group, in micro-units.	dimension
ad_group.target_roas	Ad group target ROAS	The target Return On Ad Spend (ROAS) for the ad group.	dimension
ad_group.targeting_setting.target_restrictions	Is restricting	Indicates specific targeting restrictions applied to the ad group.	dimension
ad_group.tracking_url_template	Ad group tracking URL template	The URL template used for tracking clicks from ads within the ad group.	dimension
ad_group.type	Ad group type	The type of the ad group, indicating its behavior and targeting (e.g., Standard, DSA, Smart).	dimension
ad_group.type_	ad_group.type_	The type of the ad group, indicating its behavior and targeting (e.g., Standard, DSA, Smart).	dimension
ad_group.url_custom_parameters	Ad group URL custom parameters	A list of custom parameters that can be appended to URLs for additional tracking information.	dimension
ad_group_ad.action_items	Recommendations for Ad strength	Recommendations or action items for improving the strength and performance of an ad.	dimension
ad_group_ad.ad.added_by_google_ads	Auto-applied ad suggestion	Indicates whether the ad was automatically created or added by Google Ads.	dimension
ad_group_ad.ad.app_ad.descriptions	Universal app ad descriptions	The descriptive texts used for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.headlines	Universal app ad headlines	The headlines used for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.html5_media_bundles	Universal app ad HTML5 media bundles	HTML5 media bundles used as creative assets for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.images	Universal app ad images	Image assets used for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.mandatory_ad_text	Universal app ad mandatory ad text	Mandatory text content for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.youtube_videos	Universal app ad Youtube videos	YouTube video assets used for a Universal App ad.	dimension
ad_group_ad.ad.app_engagement_ad.descriptions	App engagement ad descriptions	The descriptive texts used for an App engagement ad.	dimension
ad_group_ad.ad.app_engagement_ad.headlines	App engagement ad headlines	The headlines used for an App engagement ad.	dimension
ad_group_ad.ad.app_engagement_ad.images	App engagement ad images	Image assets used for an App engagement ad.	dimension
ad_group_ad.ad.app_engagement_ad.videos	App engagement ad videos	Video assets used for an App engagement ad.	dimension
ad_group_ad.ad.app_pre_registration_ad.descriptions	App pre-registration ad description	The descriptive texts used for an App pre-registration ad.	dimension
ad_group_ad.ad.app_pre_registration_ad.headlines	App pre-registration ad headlines	The headlines used for an App pre-registration ad.	dimension
ad_group_ad.ad.app_pre_registration_ad.images	App pre-registration ad images	Image assets used for an App pre-registration ad.	dimension
ad_group_ad.ad.app_pre_registration_ad.youtube_videos	App pre-registration ad youtube videos	YouTube video assets used for an App pre-registration ad.	dimension
ad_group_ad.ad.call_ad.business_name	Call only ad business name	The business name displayed in a call-only ad.	dimension
ad_group_ad.ad.call_ad.call_tracked	Call only ad call tracked	Indicates whether calls made from this call-only ad are tracked as conversions.	dimension
ad_group_ad.ad.call_ad.conversion_action	Call only ad conversion action	The resource name of the conversion action that tracks calls from this call-only ad.	dimension
ad_group_ad.ad.call_ad.conversion_reporting_state	Call only ad conversion reporting state	The reporting state for call conversions from this call-only ad.	dimension
ad_group_ad.ad.call_ad.country_code	Call only ad country code	The country code associated with the phone number in a Call ad.	dimension
ad_group_ad.ad.call_ad.description1	Call only ad description 1	The first line of descriptive text for a Call Ad, providing additional details about the advertised business or offering.	dimension
ad_group_ad.ad.call_ad.description2	Call only ad description 2	The second line of descriptive text for a Call Ad, offering further information to potential customers.	dimension
ad_group_ad.ad.call_ad.disable_call_conversion	Call only ad disable call conversion	Indicates whether call conversions are disabled for this specific Call Ad.	dimension
ad_group_ad.ad.call_ad.headline1	Call only ad headline 1	The first headline for a call-only ad.	dimension
ad_group_ad.ad.call_ad.headline2	Call only ad headline 2	The second headline for a Call Ad, used to provide more information or encourage engagement.	dimension
ad_group_ad.ad.call_ad.path1	Call only ad path 1	The first optional display URL path for a call-only ad.	dimension
ad_group_ad.ad.call_ad.path2	Call only ad path 2	The second optional display URL path for a call-only ad.	dimension
ad_group_ad.ad.call_ad.phone_number	Call only ad phone number	The phone number displayed in the Call Ad, which users can directly dial.	dimension
ad_group_ad.ad.call_ad.phone_number_verification_url	Call only ad phone number verification URL	The URL used for verifying the phone number in a Call ad, required if final URLs are empty.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.business_name	Demand gen carousel ad business name	The name of the business or brand associated with the Demand Gen carousel ad.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text	Demand gen carousel ad call to action text	The text for the call to action button displayed on the Demand Gen carousel ad, prompting users to take a specific action.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards	Demand gen carousel ad carousel cards	A list of carousel cards (images or videos) displayed in a Demand Generation carousel ad.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.description	Demand gen carousel ad description	The main descriptive text for the Demand Gen carousel ad.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.headline	Demand gen carousel ad headline	The primary headline for the Demand Gen carousel ad.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.logo_image	Demand gen carousel ad logo	The logo image asset associated with the Demand Gen carousel ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.business_name	Demand gen multi asset ad business name	The name of the business or brand associated with the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text	Demand gen multi asset ad call to action text	The text for the call to action button displayed on the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions	Demand gen multi asset ad descriptions	A list of descriptive texts used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.headlines	Demand gen multi asset ad headlines	A list of headlines used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only	Demand gen multi asset ad lead form only	Indicates whether the Demand Gen multi-asset ad is configured as a lead form only ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images	Demand gen multi asset ad logo	A list of logo image assets used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images	Demand gen multi asset ad marketing images	A list of marketing image assets used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images	Demand gen multi asset ad portrait marketing images	A list of portrait-oriented marketing image assets used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images	Demand gen multi asset ad square marketing images	A list of square-oriented marketing image assets used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1	Responsive demand gen video ad breadcrumb 1	The first breadcrumb text for a responsive Demand Generation video ad, used in the display URL path.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2	Responsive demand gen video ad breadcrumb 2	The second breadcrumb text for a responsive Demand Generation video ad, used in the display URL path.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.business_name	Responsive demand gen video ad business name	The name of the business or brand associated with the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions	Responsive demand gen video ad call to actions	A list of call-to-action assets used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions	Responsive demand gen video ad descriptions	A list of descriptive texts used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.headlines	Responsive demand gen video ad headlines	A list of headlines used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images	Responsive demand gen video ad logo	A list of logo image assets used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines	Responsive demand gen video ad long headlines	A list of long headlines used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.videos	Responsive demand gen video ad videos	A list of video assets used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.device_preference	Device preference	The device preference setting for an ad, indicating whether it is optimized for mobile devices or all devices.	dimension
ad_group_ad.ad.display_upload_ad.display_upload_product_type	Ad product type	The product type for a display upload ad, such as HTML5_UPLOAD_AD, which specifies the format of the uploaded creative.	dimension
ad_group_ad.ad.display_upload_ad.media_bundle	Media bundle	The media bundle asset (e.g., an HTML5 zip file) for a display upload ad.	dimension
ad_group_ad.ad.display_url	Display URL	The URL that is displayed in the ad to users, often a simplified or user-friendly version of the final URL.	dimension
ad_group_ad.ad.expanded_dynamic_search_ad.description	Expanded dynamic search ad description	The primary description line for an Expanded Dynamic Search Ad.	dimension
ad_group_ad.ad.expanded_dynamic_search_ad.description2	Expanded dynamic search ad description 2	The second description line for an Expanded Dynamic Search Ad.	dimension
ad_group_ad.ad.expanded_text_ad.description	Description	The primary description text for an expanded text ad.	dimension
ad_group_ad.ad.expanded_text_ad.description2	Expanded text ad description 2	The second line of description text for an Expanded Text Ad.	dimension
ad_group_ad.ad.expanded_text_ad.headline_part1	Headline 1	The first headline text for an expanded text ad.	dimension
ad_group_ad.ad.expanded_text_ad.headline_part2	Headline 2	The second headline text for an expanded text ad.	dimension
ad_group_ad.ad.expanded_text_ad.headline_part3	Expanded text ad headline 3	The third optional headline part of an Expanded Text Ad, which can appear on wider screens.	dimension
ad_group_ad.ad.expanded_text_ad.path1	Path 1	The first optional path segment appended to the display URL of an Expanded Text Ad.	dimension
ad_group_ad.ad.expanded_text_ad.path2	Path 2	The second optional path segment appended to the display URL of an Expanded Text Ad.	dimension
ad_group_ad.ad.final_app_urls	Final app URLs	A list of final URLs used for deep linking into a mobile application when a user has the specific app installed.	dimension
ad_group_ad.ad.final_mobile_urls	Mobile final URL	A list of final URLs specifically optimized for mobile devices, used as landing pages when an ad is clicked on a mobile device.	dimension
ad_group_ad.ad.final_url_suffix	Ad Final URL suffix	An optional string that is appended to the end of the final URL, used for additional tracking parameters, especially with parallel tracking.	dimension
ad_group_ad.ad.final_urls	Final URL	A list of actual landing pages for the ad, keyword, or sitelink, representing the URL a user ultimately sees after clicking the ad.	dimension
ad_group_ad.ad.hotel_ad	Hotel ad details	Container for Hotel Ad details, which are automatically generated based on hotel listings and prices to target travelers with availability, pricing, and booking options.	dimension
ad_group_ad.ad.id	Ad ID	The unique identifier for the ad.	dimension
ad_group_ad.ad.image_ad.image_url	Image ad URL	The URL of the image asset used in an image ad.	dimension
ad_group_ad.ad.image_ad.mime_type	Image mime type	The MIME type of the image asset used in an Image Ad, indicating its format (e.g., image/jpeg, image/png).	dimension
ad_group_ad.ad.image_ad.name	Image ad name	The name of the image asset used in an image ad. If the image was created from a MediaFile, this is the MediaFile’s name; otherwise, it can be empty.	dimension
ad_group_ad.ad.image_ad.pixel_height	Image height	The height of the image asset in pixels, used in an Image Ad.	dimension
ad_group_ad.ad.image_ad.pixel_width	Image width	The width of the image asset in pixels, used in an Image Ad.	dimension
ad_group_ad.ad.image_ad.preview_image_url	Image ad preview image URL	The URL for a preview version of the image asset used in an Image Ad.	dimension
ad_group_ad.ad.image_ad.preview_pixel_height	Image ad preview image height (px)	The height of the preview image in pixels for an Image Ad.	dimension
ad_group_ad.ad.image_ad.preview_pixel_width	Image ad preview image width (px)	The width of the preview image in pixels for an Image Ad.	dimension
ad_group_ad.ad.legacy_app_install_ad	Legacy app install ID	The legacy app install ad object, which provides details about the app being promoted.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.accent_color	Accent color (responsive)	The accent color used for a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color	Allow flexible color (responsive)	Indicates whether the legacy responsive display ad is allowed to serve with different colors than specified if necessary.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.business_name	Business name	The business name displayed in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text	Call to action text (responsive)	The call to action text used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.description	Description (responsive)	The description text for a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.format_setting	Ad format preference (responsive)	The format setting that determines how the legacy responsive display ad is rendered (e.g., native or non-native).	dimension
ad_group_ad.ad.legacy_responsive_display_ad.logo_image	Landscape logo ID (responsive)	The resource ID of the landscape logo image used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.long_headline	Long headline	The longer headline text for a legacy responsive display ad, offering more descriptive space.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.main_color	Main color (responsive)	The main color used for a legacy responsive display ad, specified in hexadecimal RGB format.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.marketing_image	Image ID (responsive)	The resource ID of the marketing image used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.price_prefix	Price prefix (responsive)	The text that appears before the price in a legacy responsive display ad (e.g., ‘From’, ‘Up to’).	dimension
ad_group_ad.ad.legacy_responsive_display_ad.promo_text	Promotion text (responsive)	The promotional text used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.short_headline	Short headline	The short headline text for a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image	Logo ID (responsive)	The resource ID of the square logo image used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image	Square image ID (responsive)	The resource ID of the square marketing image used in a legacy responsive display ad.	dimension
ad_group_ad.ad.local_ad.call_to_actions	Local ad call to actions	A list of call to action assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.descriptions	Local ad descriptions	A list of description assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.headlines	Local ad headlines	A list of headline assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.logo_images	Local ad logo	A list of logo image assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.marketing_images	Local ad marketing images	A list of marketing image assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.path1	Local ad path 1	The first optional display URL path for a local ad.	dimension
ad_group_ad.ad.local_ad.path2	Local ad path 2	The second optional display URL path for a local ad.	dimension
ad_group_ad.ad.local_ad.videos	Local ad videos	A list of video assets used in a local ad.	dimension
ad_group_ad.ad.name	Ad name	The name given to the ad.	dimension
ad_group_ad.ad.resource_name	Ad resource name	The resource name of the ad, which uniquely identifies this ad.	dimension
ad_group_ad.ad.responsive_display_ad.accent_color	Accent color (multi asset responsive display)	The accent color used for a multi-asset responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.allow_flexible_color	Allow flexible color (multi asset responsive display)	Indicates whether the responsive display ad is allowed to serve with different colors than specified if necessary.	dimension
ad_group_ad.ad.responsive_display_ad.business_name	Business name (multi asset responsive display)	The business name displayed in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.call_to_action_text	Call to action text (multi asset responsive display)	The call to action text used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.control_spec.enable_asset_enhancements	Enable asset enhancements responsive	Indicates whether asset enhancements are enabled for the responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.control_spec.enable_autogen_video	Enable autogen video responsive	Indicates whether automatically generated videos are enabled for the responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.descriptions	Descriptions (multi asset responsive display)	A list of description assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.format_setting	Ad format preference (multi asset responsive display)	The format setting that determines how the responsive display ad is rendered (e.g., native or non-native).	dimension
ad_group_ad.ad.responsive_display_ad.headlines	Headlines (multi asset responsive display)	A list of headline assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.logo_images	Landscape logos (multi asset responsive display)	A list of landscape logo image assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.long_headline	Long headline (multi asset responsive display)	The longer headline text for a responsive display ad, offering more descriptive space.	dimension
ad_group_ad.ad.responsive_display_ad.main_color	Main color (multi asset responsive display)	The main color used for a responsive display ad, specified in hexadecimal RGB format.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images	Images (multi asset responsive display)	A list of marketing image assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_01.image_asset.full_size.url	Image URL 01 (multi asset responsive display)	The full-size URL of the first marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_02.image_asset.full_size.url	Image URL 02 (multi asset responsive display)	The full-size URL of the second marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_03.image_asset.full_size.url	Image URL 03 (multi asset responsive display)	The full-size URL of the third marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_04.image_asset.full_size.url	Image URL 04 (multi asset responsive display)	The full-size URL of the fourth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_05.image_asset.full_size.url	Image URL 05 (multi asset responsive display)	The full-size URL of the fifth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_06.image_asset.full_size.url	Image URL 06 (multi asset responsive display)	The full-size URL of the sixth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_07.image_asset.full_size.url	Image URL 07 (multi asset responsive display)	The full-size URL of the seventh marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_08.image_asset.full_size.url	Image URL 08 (multi asset responsive display)	The full-size URL of the eighth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_09.image_asset.full_size.url	Image URL 09 (multi asset responsive display)	The full-size URL of the ninth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_10.image_asset.full_size.url	Image URL 10 (multi asset responsive display)	The full-size URL of the tenth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_11.image_asset.full_size.url	Image URL 11 (multi asset responsive display)	The full-size URL of the eleventh marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_12.image_asset.full_size.url	Image URL 12 (multi asset responsive display)	The full-size URL of the twelfth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_13.image_asset.full_size.url	Image URL 13 (multi asset responsive display)	The full-size URL of the thirteenth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_14.image_asset.full_size.url	Image URL 14 (multi asset responsive display)	The full-size URL of the fourteenth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_15.image_asset.full_size.url	Image URL 15 (multi asset responsive display)	The full-size URL of the fifteenth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.price_prefix	Price prefix (multi asset responsive display)	The text that appears before the price in a multi-asset responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.promo_text	Promotion text (multi asset responsive display)	The promotional text used in a multi-asset responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_logo_images	Logos (multi asset responsive display)	Logos used in a responsive display ad. Responsive display ads automatically adjust their size, appearance, and format to fit available ad spaces.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images	Square images (multi asset responsive display)	Square marketing images used in a responsive display ad, which adapts its creative to various ad placements.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_01.image_asset.full_size.url	Square image URL 01 (multi asset responsive display)	The URL of the first square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_02.image_asset.full_size.url	Square image URL 02 (multi asset responsive display)	The URL of the second square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_03.image_asset.full_size.url	Square image URL 03 (multi asset responsive display)	The URL of the third square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_04.image_asset.full_size.url	Square image URL 04 (multi asset responsive display)	The URL of the fourth square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_05.image_asset.full_size.url	Square image URL 05 (multi asset responsive display)	The URL of the fifth square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_06.image_asset.full_size.url	Square image URL 06 (multi asset responsive display)	The URL of the sixth square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_07.image_asset.full_size.url	Square image URL 07 (multi asset responsive display)	The URL of the seventh square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_08.image_asset.full_size.url	Square image URL 08 (multi asset responsive display)	The URL of the eighth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_09.image_asset.full_size.url	Square image URL 09 (multi asset responsive display)	The URL of the ninth square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_10.image_asset.full_size.url	Square image URL 10 (multi asset responsive display)	The URL of the tenth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_11.image_asset.full_size.url	Square image URL 11 (multi asset responsive display)	The URL of the eleventh square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_12.image_asset.full_size.url	Square image URL 12 (multi asset responsive display)	The URL of the twelfth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_13.image_asset.full_size.url	Square image URL 13 (multi asset responsive display)	The URL of the thirteenth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_14.image_asset.full_size.url	Square image URL 14 (multi asset responsive display)	The URL of the fourteenth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_15.image_asset.full_size.url	Square image URL 15 (multi asset responsive display)	The URL of the fifteenth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.youtube_videos	Youtube videos (multi asset responsive display)	A collection of YouTube video assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_search_ad.descriptions	Responsive search ad descriptions	The descriptions for a responsive search ad, which can be dynamically combined by Google Ads.	dimension
ad_group_ad.ad.responsive_search_ad.headlines	Responsive search ad headlines	The headlines for a responsive search ad, which can be dynamically combined by Google Ads.	dimension
ad_group_ad.ad.responsive_search_ad.path1	Responsive search ad path 1	The first optional display path for a responsive search ad URL.	dimension
ad_group_ad.ad.responsive_search_ad.path2	Responsive search ad path 2	The second optional display path for a responsive search ad URL.	dimension
ad_group_ad.ad.shopping_comparison_listing_ad.headline	Comparison listing ad headline	The headline for a Shopping Comparison Listing Ad, used to promote products from multiple merchants.	dimension
ad_group_ad.ad.shopping_product_ad	Product ad details	Details pertaining to a Shopping Product Ad.	dimension
ad_group_ad.ad.shopping_smart_ad	Smart shopping ad details	Details pertaining to a Smart Shopping Ad.	dimension
ad_group_ad.ad.smart_campaign_ad.descriptions	Smart campaign ad descriptions	The descriptions for a Smart Campaign Ad.	dimension
ad_group_ad.ad.smart_campaign_ad.headlines	Smart campaign ad headlines	The headlines for a Smart Campaign Ad.	dimension
ad_group_ad.ad.system_managed_resource_source	System managed entity source	The source indicating whether an ad resource is managed automatically by the Google Ads system or provided by the advertiser.	dimension
ad_group_ad.ad.text_ad.description1	Description line 1	The first description line for a standard text ad.	dimension
ad_group_ad.ad.text_ad.description2	Description line 2	The second description line for a standard text ad.	dimension
ad_group_ad.ad.text_ad.headline	Ad headline	The headline for a standard text ad.	dimension
ad_group_ad.ad.tracking_url_template	Ad tracking URL template	The URL template used for tracking clicks on the ad.	dimension
ad_group_ad.ad.travel_ad	Travel ad	Details pertaining to a Travel Ad, used for promoting travel-related products or services.	dimension
ad_group_ad.ad.type	Ad type	The type of the ad, such as Text Ad, Responsive Search Ad, or Video Ad.	dimension
ad_group_ad.ad.url_collections	Ad URL collections	A collection of URLs for the ad, including final URLs, mobile URLs, and tracking URLs.	dimension
ad_group_ad.ad.url_custom_parameters	Ad URL customer parameters	Custom parameters that can be appended to the ad’s URL for tracking or dynamic content.	dimension
ad_group_ad.ad.video_ad.bumper.action_button_label	Bumper ad CTA label	The call-to-action button label for a bumper video ad.	dimension
ad_group_ad.ad.video_ad.bumper.action_headline	Bumper ad CTA headline	The call-to-action headline for a bumper video ad.	dimension
ad_group_ad.ad.video_ad.in_feed.description1	In-feed ad description 1	The first description line for an in-feed video ad.	dimension
ad_group_ad.ad.video_ad.in_feed.description2	In-feed ad description 2	The second description line for an in-feed video ad.	dimension
ad_group_ad.ad.video_ad.in_feed.headline	In-feed ad headline	The headline for an in-feed video ad.	dimension
ad_group_ad.ad.video_ad.in_feed.thumbnail	In-feed ad thumbnail	The thumbnail image for an in-feed video ad.	dimension
ad_group_ad.ad.video_ad.in_stream.action_button_label	In-stream ad CTA label	The call-to-action button label for an in-stream video ad.	dimension
ad_group_ad.ad.video_ad.in_stream.action_headline	In-stream ad CTA headline	The call-to-action headline for an in-stream video ad.	dimension
ad_group_ad.ad.video_ad.non_skippable.action_button_label	Non-skippable ad CTA label	The call-to-action button label for a non-skippable in-stream video ad.	dimension
ad_group_ad.ad.video_ad.non_skippable.action_headline	Non-skippable ad CTA headline	The call-to-action headline for a non-skippable in-stream video ad.	dimension
ad_group_ad.ad.video_ad.out_stream.description	Outstream video description	The description for an outstream video ad.	dimension
ad_group_ad.ad.video_ad.out_stream.headline	Outstream video headline	The headline for an outstream video ad.	dimension
ad_group_ad.ad.video_responsive_ad.breadcrumb1	Responsive video ad breadcrumb 1	The first breadcrumb for the responsive video ad’s display URL.	dimension
ad_group_ad.ad.video_responsive_ad.breadcrumb2	Responsive video ad breadcrumb 2	The second breadcrumb for the responsive video ad’s display URL.	dimension
ad_group_ad.ad.video_responsive_ad.call_to_actions	Responsive video ad call to action	A collection of call-to-action elements for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.companion_banners	Responsive video ad companion banners	A collection of companion banners for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.descriptions	Responsive video ad descriptions	The descriptions for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.headlines	Responsive video ad headlines	The short headlines for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.long_headlines	Responsive video ad long headlines	The long headlines for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.videos	Responsive video ad videos	A collection of video assets for a responsive video ad.	dimension
ad_group_ad.ad_strength	Ad strength	An indicator of the relevance, quality, and diversity of the ad’s creative assets.	dimension
ad_group_ad.labels	Ad group ad labels	A list of labels applied to the ad group ad for organizational purposes.	dimension
ad_group_ad.policy_summary.approval_status	Ad policy approval status	The approval status of the ad based on Google Ads policies.	dimension
ad_group_ad.policy_summary.policy_topic_entries	Ad policy topic entries	A list of policy topics and their corresponding details that caused the ad to be disapproved or limited.	dimension
ad_group_ad.policy_summary.review_status	Policy information review status	The current review status of the ad’s policy information.	dimension
ad_group_ad.primary_status	Ad primary status	The primary overall status of the ad, indicating if it’s eligible to serve.	dimension
ad_group_ad.primary_status_reasons	Ad primary status reasons	A list of reasons contributing to the ad’s primary status, especially if it’s not serving.	dimension
ad_group_ad.resource_name	Ad group ad resource name	The resource name of the ad group ad in the Google Ads API, uniquely identifying it.	dimension
ad_group_ad.status	Ad state	The current serving status of the ad, such as enabled, paused, or removed.	dimension
ad_group_ad_asset_view.ad_group_ad	Ad asset view ad group	The resource name of the ad group ad associated with this asset view.	dimension
ad_group_ad_asset_view.asset	Ad asset view ad asset	The resource name of the asset associated with this ad group ad asset view.	dimension
ad_group_ad_asset_view.field_type	Ad asset field type	The type of asset field, indicating where the asset is used within the ad (e.g., HEADLINE, DESCRIPTION).	dimension
ad_group_ad_asset_view.performance_label	Ad asset view performance label	The performance label for the asset when used in the ad, such as ‘Best’, ‘Good’, or ‘Low’.	dimension
ad_group_ad_asset_view.policy_summary	Ad asset view policy summary	Summary of policy information for the asset within the context of the ad group ad.	dimension
ad_group_ad_asset_view.resource_name	Ad asset view resource name	The resource name of the ad group ad asset view, uniquely identifying the link between an ad, an asset, and its field type.	dimension
ad_group_ad_label.label	Ad group ad label	The resource name of the label associated with the ad group ad.	dimension
ad_group_ad_label.resource_name	Ad group ad label resource name	The resource name of the ad group ad label, uniquely identifying the label assigned to an ad group ad.	dimension
ad_group_asset.ad_group	Ad Group Asset ad group	The resource name of the ad group associated with this ad group asset.	dimension
ad_group_asset.asset	Ad Group Asset asset	The resource name of the asset associated with this ad group asset.	dimension
ad_group_asset.field_type	Ad Group Asset field type	The type of asset field, indicating where the asset is used within the ad group (e.g., SITELINK, CALLOUT).	dimension
ad_group_asset.primary_status	Ad Group Asset primary status	The primary overall status of the asset within the ad group, indicating if it’s eligible to serve.	dimension
ad_group_asset.primary_status_details	Ad Group Asset primary status details	Additional details about the primary status of the asset within the ad group.	dimension
ad_group_asset.primary_status_reasons	Ad Group Asset primary status reasons	A list of reasons contributing to the asset’s primary status within the ad group, especially if it’s not serving.	dimension
ad_group_asset.resource_name	Ad Group Asset resource name	The resource name of the ad group asset, uniquely identifying the link between an ad group and an asset.	dimension
ad_group_asset.source	Ad Group Asset source	The source of the ad group asset, such as advertiser-provided or automatically generated.	dimension
ad_group_asset.status	Ad Group Asset status	The current status of the asset within the ad group, such as enabled, paused, or removed.	dimension
ad_group_audience_view.resource_name	Audience view resource name	The resource name for the ad group audience view, which provides performance data for audience targeting at the ad group level.	dimension
ad_group_bid_modifier.resource_name	Ad group bid modifier resource name	The resource name of the bid modifier for an ad group, used to adjust bids based on criteria like device or location.	dimension
ad_group_criterion.age_range.type	Ad Group Criterion Age range type	The type of age range criterion applied to the ad group, such as ‘Undetermined’ or specific age segments.	dimension
ad_group_criterion.approval_status	Ad Group Criterion Approval Status	The approval status of the ad group criterion based on Google Ads policies.	dimension
ad_group_criterion.bid_modifier	Ad Group Criterion Bid Modifier	The bid modifier value for the ad group criterion, which adjusts the base bid.	dimension
ad_group_criterion.cpc_bid_micros	Ad Group CPC (cost-per-click) bid	The maximum cost-per-click (CPC) bid amount, in micros, for the ad group criterion.	dimension
ad_group_criterion.criterion_id	Ad Group Criterion ID	The unique identifier of the ad group criterion.	dimension
ad_group_criterion.disapproval_reasons	Disapproval reasons	A list of reasons why the ad group criterion was disapproved.	dimension
ad_group_criterion.display_name	Ad Group Criterion display name	The human-readable name of the ad group criterion.	dimension
ad_group_criterion.effective_cpc_bid_micros	Ad Group Criterion The effective CPC (cost-per-click) bid	The effective maximum cost-per-click (CPC) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.	dimension
ad_group_criterion.effective_cpc_bid_source	Ad Group Criterion effective CPC bid source	The source of the effective CPC bid for the ad group criterion.	dimension
ad_group_criterion.effective_cpm_bid_micros	Ad Group Criterion The effective CPM	The effective maximum cost-per-thousand impressions (CPM) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.	dimension
ad_group_criterion.effective_cpm_bid_source	Ad Group Criterion effective CPM	The source of the effective CPM bid for the ad group criterion.	dimension
ad_group_criterion.effective_cpv_bid_micros	Ad Group Criterion The effective CPV (cost-per-view) bid	The effective maximum cost-per-view (CPV) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.	dimension
ad_group_criterion.effective_cpv_bid_source	Ad Group Criterion Source of the effective CPV bid	The source of the effective CPV bid for the ad group criterion.	dimension
ad_group_criterion.final_mobile_urls	Ad Group Criterion final mobile URLs	A list of final mobile URLs for the ad group criterion.	dimension
ad_group_criterion.final_url_suffix	Ad Group Criterion URL template	A suffix that will be appended to the final URL for the ad group criterion.	dimension
ad_group_criterion.final_urls	Ad Group Criterion final URLs	A list of final URLs for the ad group criterion.	dimension
ad_group_criterion.gender.type	Ad Group Criterion Gender type	The type of gender criterion applied to the ad group, such as ‘Male’, ‘Female’, or ‘Undetermined’.	dimension
ad_group_criterion.keyword.match_type	Ad Group Criterion Keyword match type	The match type of the keyword criterion, such as ‘Exact’, ‘Phrase’, or ‘Broad’.	dimension
ad_group_criterion.keyword.text	Ad Group Criterion Keyword text	The text of the keyword criterion.	dimension
ad_group_criterion.labels	Ad Group Criterion labels	A list of labels applied to the ad group criterion for organizational purposes.	dimension
ad_group_criterion.listing_group.case_value.product_brand.value	Product group name	The brand of a product within a listing group, used for product group targeting in Shopping campaigns.	dimension
ad_group_criterion.listing_group.parent_ad_group_criterion	Ad Group Criterion Parent	The resource name of the parent ad group criterion in a listing group hierarchy.	dimension
ad_group_criterion.listing_group.type	Ad Group Criterion listing group type	The type of listing group criterion, such as ‘Unit’ or ‘Subdivision’.	dimension
ad_group_criterion.negative	Ad Group Criterion Is negative	Indicates if the ad group criterion is negative, meaning it excludes certain traffic.	dimension
ad_group_criterion.parental_status.type	Ad Group Criterion Parental status type	The type of parental status criterion applied to the ad group, such as ‘Parent’ or ‘Not a Parent’.	dimension
ad_group_criterion.placement.url	Ad Group Criterion Placement URL	The URL of the placement criterion, targeting specific websites or apps.	dimension
ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc	Ad Group Criterion Estimated add clicks first position CPC	Estimated additional clicks if the ad group criterion achieved a first position ranking for a given cost-per-click (CPC).	dimension
ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc	Ad Group Criterion Estimated add cost first position CPC	Estimated additional cost if the ad group criterion achieved a first position ranking for a given cost-per-click (CPC).	dimension
ad_group_criterion.position_estimates.first_page_cpc_micros	Ad Group Criterion Estimate first page CPC bid	An estimate of the CPC bid needed for the ad to show on the first page of search results, in micros.	dimension
ad_group_criterion.position_estimates.first_position_cpc_micros	Ad Group Criterion Estimate first position CPC bid	An estimate of the CPC bid needed for the ad to show in the first position of search results, in micros.	dimension
ad_group_criterion.position_estimates.top_of_page_cpc_micros	Ad Group Criterion Estimate top of page CPC bid	An estimate of the CPC bid needed for the ad to show at the top of the page of search results, in micros.	dimension
ad_group_criterion.primary_status	ad_group_criterion.primary_status	This field provides the primary serving status of an ad group criterion, indicating whether it is currently serving or not.	dimension
ad_group_criterion.primary_status_reasons.{NUM}	ad_group_criterion.primary_status_reasons.{NUM}	A list of reasons explaining the primary status of an ad group criterion.	dimension
ad_group_criterion.quality_info.creative_quality_score	Ad Group Criterion Creative quality score	A score representing the quality and relevance of the creative assets for the ad group criterion.	dimension
ad_group_criterion.quality_info.post_click_quality_score	Ad Group Criterion Landing page quality score	A score representing the quality and relevance of the landing page experience for the ad group criterion.	dimension
ad_group_criterion.quality_info.quality_score	Ad Group Criterion Quality score	An aggregated score representing the overall quality of the ad group criterion (e.g., keyword relevance, landing page experience, expected CTR).	dimension
ad_group_criterion.quality_info.search_predicted_ctr	Ad Group Criterion Predicted CTR	The predicted click-through rate (CTR) for the ad group criterion on the Google Search Network.	dimension
ad_group_criterion.resource_name	ad_group_criterion.resource_name	This is the resource name for an ad group criterion, which represents a specific targeting setting (like a keyword or audience) applied to an ad group.	dimension
ad_group_criterion.status	Ad Group Criterion Status	The current status of the ad group criterion, such as enabled, paused, or removed.	dimension
ad_group_criterion.system_serving_status	Ad Group Criterion Serving status	The system-determined serving status of the ad group criterion.	dimension
ad_group_criterion.topic.path	Ad Group Criterion Category	The category path of the topic criterion, representing a hierarchical topic for targeting.	dimension
ad_group_criterion.topic.topic_constant	Ad Group Criterion Topic Constant	The resource name of the topic constant used for targeting in the ad group criterion.	dimension
ad_group_criterion.tracking_url_template	Ad Group Criterion tracking URL template	The URL template used for tracking clicks on the ad group criterion.	dimension
ad_group_criterion.type	Ad Group Criterion Type	The type of the ad group criterion, such as Keyword, Placement, or Audience.	dimension
ad_group_criterion.type_	ad_group_criterion.type_	This field specifies the type of the ad group criterion, such as a keyword, age range, gender, or placement.	dimension
ad_group_criterion.url_custom_parameters	Ad Group Criterion URL custom parameters	Custom parameters that can be appended to the criterion’s URL for tracking or dynamic content.	dimension
ad_group_criterion.user_list.user_list	Ad Group Criterion User List	The resource name of the user list used for audience targeting in the ad group criterion.	dimension
ad_group_id	ad_group_id	The unique identifier for an ad group.	dimension
ad_group_name	ad_group_name	The name assigned to the ad group.	dimension
ad_id	ad_id	The unique identifier for an individual ad.	dimension
ad_language	ad_language	The language in which the ad is served.	dimension
ad_name	ad_name	The name of an ad.	dimension
ad_network_type	ad_network_type	The type of ad network where the ad was served (e.g., Google Search, Display Network, YouTube).	dimension
ad_platform	ad_platform	The advertising platform where the ads are run (e.g., Google Ads, YouTube).	dimension
ad_preview_default_url	ad_preview_default_url	The default URL for previewing an ad.	dimension
ad_schedule_view.resource_name	Ad schedule view resource name	The resource name for the ad schedule view, which provides performance data broken down by ad schedule.	dimension
ad_type	ad_type	This field specifies the detailed type of the ad, such as Expanded Text Ad, Responsive Search Ad, or Image Ad.	dimension
ad_type_youtube	ad_type_youtube	The type of YouTube ad format (e.g., TrueView In-stream, Bumper, Skippable In-stream). This is likely a dimension from the ‘video’ resource level.	dimension
adformat	adformat	The format or type of the advertisement, such as text ad, image ad, or video ad.	dimension
adgroupid	adgroupid	The unique identifier for the ad group.	metric
adgroupstatus	adgroupstatus	The current status of the ad group (e.g., enabled, paused, removed).	dimension
adset_name	adset_name	The name of the ad set, a grouping of ads with shared settings like budget, scheduling, and targeting.	dimension
adset_targeting	adset_targeting	Details about the targeting criteria applied at the ad set level.	dimension
adtype_network	adtype_network	The type of ad network where the ad was served (e.g., Google Search, Display Network).	dimension
advertiserName	advertiserName	The descriptive name of the Google Ads customer account (advertiser).	dimension
advertiser_id	advertiser_id	The unique identifier for the Google Ads customer account (advertiser).	dimension
advertiser_name	advertiser_name	The descriptive name of the Google Ads customer account (advertiser).	dimension
advertising_channel	advertising_channel	The primary advertising channel for the campaign (e.g., SEARCH, DISPLAY, VIDEO, SHOPPING).	dimension
adwords_clicks	adwords_clicks	The number of clicks on Google Ads (formerly Google AdWords) ads.	metric
age_range_view.resource_name	Age range view resource name	The resource name for the age range view, which provides performance data broken down by age range targeting.	dimension
all conversions	all conversions	The total number of conversions, including those not set as “primary for goal”.	metric
all conversions value	all conversions value	The sum of all conversion values, regardless of their “include in conversions” setting.	metric
asset.book_on_google_asset	Book on Google	An asset specifically designed for booking services directly through Google platforms.	dimension
asset.call_asset.ad_schedule_targets	Asset call asset ad schedule targets	A list of ad schedule targets defining when the call asset is eligible to show.	dimension
asset.call_asset.call_conversion_action	Asset call asset call conversion action	The resource name of the conversion action to be counted when a call from this asset is considered a conversion.	dimension
asset.call_asset.call_conversion_reporting_state	Asset call asset call conversion reporting state	The reporting state of call conversions for this asset, indicating how calls are tracked as conversions.	dimension
asset.call_asset.country_code	Asset call asset country code	The country code of the phone number for the call asset.	dimension
asset.call_asset.phone_number	Asset call asset phone number	The phone number displayed in the call asset.	dimension
asset.call_to_action_asset.call_to_action	Asset call to action asset call to action	The call-to-action text for the call-to-action asset (e.g., ‘Shop Now’, ‘Learn More’).	dimension
asset.callout_asset.ad_schedule_targets	Asset callout asset ad schedule targets	A list of ad schedule targets defining when the callout asset is eligible to show.	dimension
asset.callout_asset.callout_text	Asset callout asset callout text	The text content of the callout asset.	dimension
asset.callout_asset.end_date	Asset callout asset end date	The last date on which the callout asset is eligible to serve.	dimension
asset.callout_asset.start_date	Asset callout asset start date	The first date on which the callout asset is eligible to serve.	dimension
asset.demand_gen_carousel_card_asset.call_to_action_text	Asset demand gen carousel card asset call to action text	The call-to-action text for a card within a Demand Gen carousel asset.	dimension
asset.demand_gen_carousel_card_asset.headline	Asset demand gen carousel card asset headline	The headline for a card within a Demand Gen carousel asset.	dimension
asset.demand_gen_carousel_card_asset.marketing_image_asset	Asset demand gen carousel card asset marketing image asset	The resource name of the marketing image asset used for a card within a Demand Gen carousel asset.	dimension
asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset	Asset demand gen carousel card asset portrait marketing image asset	The resource name of the portrait marketing image asset used for a card within a Demand Gen carousel asset.	dimension
asset.demand_gen_carousel_card_asset.square_marketing_image_asset	Asset demand gen carousel card asset square marketing image asset	The resource name of the square marketing image asset used for a card within a Demand Gen carousel asset.	dimension
asset.dynamic_custom_asset.android_app_link	Asset dynamic custom asset android app link	An Android application link used within a dynamic custom asset, which can be populated from advertiser data feeds.	dimension
asset.dynamic_custom_asset.contextual_keywords	Asset dynamic custom asset contextual keywords	Keywords used for matching a dynamic custom asset to relevant content or searches.	dimension
asset.dynamic_custom_asset.formatted_price	Asset dynamic custom asset formatted price	The price of a custom dynamic asset, formatted for display in ads.	dimension
asset.dynamic_custom_asset.formatted_sale_price	Asset dynamic custom asset formatted sale price	The sale price of a custom dynamic asset, formatted for display in ads.	dimension
asset.dynamic_custom_asset.id	Asset dynamic custom asset id	The unique identifier for a custom dynamic asset.	dimension
asset.dynamic_custom_asset.id2	Asset dynamic custom asset id2	A secondary identifier for a dynamic custom asset.	dimension
asset.dynamic_custom_asset.image_url	Asset dynamic custom asset image url	The URL of the main image associated with the custom dynamic asset.	dimension
asset.dynamic_custom_asset.ios_app_link	Asset dynamic custom asset ios app link	The deep link URL for an iOS application related to the custom dynamic asset.	dimension
asset.dynamic_custom_asset.ios_app_store_id	Asset dynamic custom asset ios app store id	The App Store ID for an iOS application associated with the custom dynamic asset.	dimension
asset.dynamic_custom_asset.item_address	Asset dynamic custom asset item address	The physical address associated with the custom dynamic asset, if applicable.	dimension
asset.dynamic_custom_asset.item_category	Asset dynamic custom asset item category	The category of an item associated with a dynamic custom asset, often used for product or service feeds.	dimension
asset.dynamic_custom_asset.item_description	Asset dynamic custom asset item description	A descriptive text for the item represented by the custom dynamic asset.	dimension
asset.dynamic_custom_asset.item_subtitle	Asset dynamic custom asset item subtitle	The subtitle for an item associated with a dynamic custom asset.	dimension
asset.dynamic_custom_asset.item_title	Asset dynamic custom asset item title	The primary title for the item represented by the custom dynamic asset.	dimension
asset.dynamic_custom_asset.price	Asset dynamic custom asset price	The raw price of the item represented by the custom dynamic asset.	dimension
asset.dynamic_custom_asset.sale_price	Asset dynamic custom asset sale price	The raw sale price of the item represented by the custom dynamic asset, if the item is on sale.	dimension
asset.dynamic_custom_asset.similar_ids	Asset dynamic custom asset similar ids	A list of identifiers for similar items or assets related to a dynamic custom asset.	dimension
asset.dynamic_education_asset.address	Asset dynamic education asset address	The physical address of the educational institution or program.	dimension
asset.dynamic_education_asset.android_app_link	Asset dynamic education asset android app link	The deep link URL for an Android application related to the dynamic education asset.	dimension
asset.dynamic_education_asset.contextual_keywords	Asset dynamic education asset contextual keywords	Contextual keywords for a dynamic asset related to educational offerings, used for targeting.	dimension
asset.dynamic_education_asset.image_url	Asset dynamic education asset image url	The URL of the main image associated with the dynamic education asset.	dimension
asset.dynamic_education_asset.ios_app_link	Asset dynamic education asset ios app link	The deep link URL for an iOS application related to the dynamic education asset.	dimension
asset.dynamic_education_asset.ios_app_store_id	Asset dynamic education asset ios app store id	The App Store ID for an iOS application associated with the dynamic education asset.	dimension
asset.dynamic_education_asset.location_id	Asset dynamic education asset location id	The unique identifier for the location of the educational program.	dimension
asset.dynamic_education_asset.program_description	Asset dynamic education asset program description	A detailed description of the educational program.	dimension
asset.dynamic_education_asset.program_id	Asset dynamic education asset program id	The unique identifier for the educational program.	dimension
asset.dynamic_education_asset.program_name	Asset dynamic education asset program name	The name of the educational program.	dimension
asset.dynamic_education_asset.school_name	Asset dynamic education asset school name	The name of the school or institution offering the program.	dimension
asset.dynamic_education_asset.similar_program_ids	Asset dynamic education asset similar program ids	A list of IDs for similar educational programs, used for recommendations.	dimension
asset.dynamic_education_asset.subject	Asset dynamic education asset subject	The subject area of the educational program.	dimension
asset.dynamic_education_asset.thumbnail_image_url	Asset dynamic education asset thumbnail image url	The URL of a thumbnail image for a dynamic asset related to educational content.	dimension
asset.dynamic_flights_asset.android_app_link	Asset dynamic flights asset android app link	The deep link URL for an Android application related to the dynamic flights asset.	dimension
asset.dynamic_flights_asset.destination_id	Asset dynamic flights asset destination id	The unique identifier for the flight’s destination.	dimension
asset.dynamic_flights_asset.destination_name	Asset dynamic flights asset destination name	The name of the flight’s destination.	dimension
asset.dynamic_flights_asset.flight_description	Asset dynamic flights asset flight description	A description of the flight or flight deal.	dimension
asset.dynamic_flights_asset.flight_price	Asset dynamic flights asset flight price	The raw price of the flight.	dimension
asset.dynamic_flights_asset.flight_sale_price	Asset dynamic flights asset flight sale price	The raw sale price of the flight, if applicable.	dimension
asset.dynamic_flights_asset.formatted_price	Asset dynamic flights asset formatted price	The price of the flight, formatted for display in ads.	dimension
asset.dynamic_flights_asset.formatted_sale_price	Asset dynamic flights asset formatted sale price	The sale price of the flight, formatted for display in ads.	dimension
asset.dynamic_flights_asset.image_url	Asset dynamic flights asset image url	The URL of the main image associated with the dynamic flights asset.	dimension
asset.dynamic_flights_asset.ios_app_link	Asset dynamic flights asset ios app link	The deep link URL for an iOS application related to the dynamic flights asset.	dimension
asset.dynamic_flights_asset.ios_app_store_id	Asset dynamic flights asset ios app store id	The App Store ID for an iOS application associated with the dynamic flights asset.	dimension
asset.dynamic_flights_asset.origin_id	Asset dynamic flights asset origin id	The unique identifier for the flight’s origin.	dimension
asset.dynamic_flights_asset.origin_name	Asset dynamic flights asset origin name	The name of the flight’s origin.	dimension
asset.dynamic_flights_asset.similar_destination_ids	Asset dynamic flights asset similar destination ids	Identifiers for similar flight destinations related to a dynamic flights asset.	dimension
asset.dynamic_hotels_and_rentals_asset.address	Asset dynamic hotels and rentals asset address	The physical address of the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.android_app_link	Asset dynamic hotels and rentals asset android app link	The deep link URL for an Android application related to the dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.category	Asset dynamic hotels and rentals asset category	The category of the hotel or rental property (e.g., “hotel”, “apartment”, “villa”).	dimension
asset.dynamic_hotels_and_rentals_asset.contextual_keywords	Asset dynamic hotels and rentals asset contextual keywords	Contextual keywords for a dynamic asset related to hotels and rentals, used for targeting.	dimension
asset.dynamic_hotels_and_rentals_asset.description	Asset dynamic hotels and rentals asset description	A detailed description of the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.destination_name	Asset dynamic hotels and rentals asset destination name	The name of the destination where the hotel or rental property is located.	dimension
asset.dynamic_hotels_and_rentals_asset.formatted_price	Asset dynamic hotels and rentals asset formatted price	The price of the hotel or rental, formatted for display in ads.	dimension
asset.dynamic_hotels_and_rentals_asset.formatted_sale_price	Asset dynamic hotels and rentals asset formatted sale price	The sale price of the hotel or rental, formatted for display in ads.	dimension
asset.dynamic_hotels_and_rentals_asset.image_url	Asset dynamic hotels and rentals asset image url	The URL of the main image associated with the dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.ios_app_link	Asset dynamic hotels and rentals asset ios app link	The deep link URL for an iOS application related to the dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.ios_app_store_id	Asset dynamic hotels and rentals asset ios app store id	The App Store ID for an iOS application associated with the dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.price	Asset dynamic hotels and rentals asset price	The raw price of the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.property_id	Asset dynamic hotels and rentals asset property id	The unique identifier for the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.property_name	Asset dynamic hotels and rentals asset property name	The name of the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.sale_price	Asset dynamic hotels and rentals asset sale price	The raw sale price of the hotel or rental property, if it is on sale.	dimension
asset.dynamic_hotels_and_rentals_asset.similar_property_ids	Asset dynamic hotels and rentals asset similar property ids	Identifiers for similar properties related to a dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.star_rating	Asset dynamic hotels and rentals asset star rating	The star rating of the hotel property.	dimension
asset.dynamic_jobs_asset.address	Asset dynamic jobs asset address	The physical address of the job location.	dimension
asset.dynamic_jobs_asset.android_app_link	Asset dynamic jobs asset android app link	The deep link URL for an Android application related to the dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.contextual_keywords	Asset dynamic jobs asset contextual keywords	Contextual keywords for a dynamic asset related to job listings, used for targeting.	dimension
asset.dynamic_jobs_asset.description	Asset dynamic jobs asset description	A detailed description of the job posting.	dimension
asset.dynamic_jobs_asset.image_url	Asset dynamic jobs asset image url	The URL of the main image associated with the dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.ios_app_link	Asset dynamic jobs asset ios app link	The deep link URL for an iOS application related to the dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.ios_app_store_id	Asset dynamic jobs asset ios app store id	The App Store ID for an iOS application associated with the dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.job_category	Asset dynamic jobs asset job category	The category of the job (e.g., “Software Engineering”, “Marketing”).	dimension
asset.dynamic_jobs_asset.job_id	Asset dynamic jobs asset job id	The unique identifier for the job posting.	dimension
asset.dynamic_jobs_asset.job_subtitle	Asset dynamic jobs asset job subtitle	The subtitle for a job listing associated with a dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.job_title	Asset dynamic jobs asset job title	The primary title of the job posting.	dimension
asset.dynamic_jobs_asset.location_id	Asset dynamic jobs asset location id	The unique identifier for the job’s location.	dimension
asset.dynamic_jobs_asset.salary	Asset dynamic jobs asset salary	The salary or salary range offered for the job.	dimension
asset.dynamic_jobs_asset.similar_job_ids	Asset dynamic jobs asset similar job ids	Identifiers for similar job listings related to a dynamic jobs asset.	dimension
asset.dynamic_local_asset.address	Asset dynamic local asset address	The physical address of the local deal or business.	dimension
asset.dynamic_local_asset.android_app_link	Asset dynamic local asset android app link	The deep link URL for an Android application related to the dynamic local asset.	dimension
asset.dynamic_local_asset.category	Asset dynamic local asset category	The category of the local deal or business.	dimension
asset.dynamic_local_asset.contextual_keywords	Asset dynamic local asset contextual keywords	Contextual keywords for a dynamic asset related to local businesses or deals, used for targeting.	dimension
asset.dynamic_local_asset.deal_id	Asset dynamic local asset deal id	The unique identifier for the local deal.	dimension
asset.dynamic_local_asset.deal_name	Asset dynamic local asset deal name	The name or title of the local deal.	dimension
asset.dynamic_local_asset.description	Asset dynamic local asset description	A detailed description of the local deal or business.	dimension
asset.dynamic_local_asset.formatted_price	Asset dynamic local asset formatted price	The price of the local deal, formatted for display in ads.	dimension
asset.dynamic_local_asset.formatted_sale_price	Asset dynamic local asset formatted sale price	The sale price of the local deal, formatted for display in ads.	dimension
asset.dynamic_local_asset.image_url	Asset dynamic local asset image url	The URL of the main image associated with the dynamic local asset.	dimension
asset.dynamic_local_asset.ios_app_link	Asset dynamic local asset ios app link	The deep link URL for an iOS application related to the dynamic local asset.	dimension
asset.dynamic_local_asset.ios_app_store_id	Asset dynamic local asset ios app store id	The App Store ID for an iOS application associated with the dynamic local asset.	dimension
asset.dynamic_local_asset.price	Asset dynamic local asset price	The raw price of the local deal.	dimension
asset.dynamic_local_asset.sale_price	Asset dynamic local asset sale price	The raw sale price of the local deal, if it is on sale.	dimension
asset.dynamic_local_asset.similar_deal_ids	Asset dynamic local asset similar deal ids	Identifiers for similar local deals related to a dynamic local asset.	dimension
asset.dynamic_local_asset.subtitle	Asset dynamic local asset subtitle	The subtitle for a local listing or deal associated with a dynamic local asset.	dimension
asset.dynamic_real_estate_asset.address	Asset dynamic real estate asset address	The physical address of the real estate listing.	dimension
asset.dynamic_real_estate_asset.android_app_link	Asset dynamic real estate asset android app link	The deep link URL for an Android application related to the dynamic real estate asset.	dimension
asset.dynamic_real_estate_asset.city_name	Asset dynamic real estate asset city name	The name of the city where the real estate property is located.	dimension
asset.dynamic_real_estate_asset.contextual_keywords	Asset dynamic real estate asset contextual keywords	Contextual keywords for a dynamic asset related to real estate listings, used for targeting.	dimension
asset.dynamic_real_estate_asset.description	Asset dynamic real estate asset description	A detailed description of the real estate listing.	dimension
asset.dynamic_real_estate_asset.formatted_price	Asset dynamic real estate asset formatted price	The price of the real estate listing, formatted for display in ads.	dimension
asset.dynamic_real_estate_asset.image_url	Asset dynamic real estate asset image url	The URL of the main image associated with the dynamic real estate asset.	dimension
asset.dynamic_real_estate_asset.ios_app_link	Asset dynamic real estate asset ios app link	The deep link URL for an iOS application related to the dynamic real estate asset.	dimension
asset.dynamic_real_estate_asset.ios_app_store_id	Asset dynamic real estate asset ios app store id	The App Store ID for an iOS application associated with the dynamic real estate asset.	dimension
asset.dynamic_real_estate_asset.listing_id	Asset dynamic real estate asset listing id	The unique identifier for the real estate listing.	dimension
asset.dynamic_real_estate_asset.listing_name	Asset dynamic real estate asset listing name	The name or title of the real estate listing.	dimension
asset.dynamic_real_estate_asset.listing_type	Asset dynamic real estate asset listing type	The type of real estate listing (e.g., “for sale”, “for rent”).	dimension
asset.dynamic_real_estate_asset.price	Asset dynamic real estate asset price	The raw price of the real estate listing.	dimension
asset.dynamic_real_estate_asset.property_type	Asset dynamic real estate asset property type	The type of property in the real estate listing (e.g., “house”, “apartment”, “land”).	dimension
asset.dynamic_real_estate_asset.similar_listing_ids	Asset dynamic real estate asset similar listing ids	Identifiers for similar real estate listings related to a dynamic real estate asset.	dimension
asset.dynamic_travel_asset.android_app_link	Asset dynamic travel asset android app link	The deep link URL for an Android application related to the dynamic travel asset.	dimension
asset.dynamic_travel_asset.category	Asset dynamic travel asset category	The category of the travel offering (e.g., “tour”, “activity”, “vacation package”).	dimension
asset.dynamic_travel_asset.contextual_keywords	Asset dynamic travel asset contextual keywords	Contextual keywords for a dynamic asset related to travel destinations or packages, used for targeting.	dimension
asset.dynamic_travel_asset.destination_address	Asset dynamic travel asset destination address	The physical address of the travel destination.	dimension
asset.dynamic_travel_asset.destination_id	Asset dynamic travelasset destination id	The unique identifier for the travel destination.	dimension
asset.dynamic_travel_asset.destination_name	Asset dynamic travel asset destination name	The name of the travel destination.	dimension
asset.dynamic_travel_asset.formatted_price	Asset dynamic travel asset formatted price	The price of the travel offering, formatted for display in ads.	dimension
asset.dynamic_travel_asset.formatted_sale_price	Asset dynamic travel asset formatted sale price	The sale price of the travel offering, formatted for display in ads.	dimension
asset.dynamic_travel_asset.image_url	Asset dynamic travel asset image url	The URL of the main image associated with the dynamic travel asset.	dimension
asset.dynamic_travel_asset.ios_app_link	Asset dynamic travel asset ios app link	The deep link URL for an iOS application related to the dynamic travel asset.	dimension
asset.dynamic_travel_asset.ios_app_store_id	Asset dynamic travel asset ios app store id	The App Store ID for an iOS application associated with the dynamic travel asset.	dimension
asset.dynamic_travel_asset.origin_id	Asset dynamic travel asset origin id	The unique identifier for the travel origin.	dimension
asset.dynamic_travel_asset.origin_name	Asset dynamic travel asset origin name	The name of the travel origin.	dimension
asset.dynamic_travel_asset.price	Asset dynamic travel asset price	The raw price of the travel offering.	dimension
asset.dynamic_travel_asset.sale_price	Asset dynamic travel asset sale price	The raw sale price of the travel offering, if it is on sale.	dimension
asset.dynamic_travel_asset.similar_destination_ids	Asset dynamic travel asset similar destination ids	Identifiers for similar travel destinations related to a dynamic travel asset.	dimension
asset.dynamic_travel_asset.title	Asset dynamic travel asset title	The primary title for the dynamic travel asset.	dimension
asset.field_type_policy_summaries	Field type policy summaries	Summaries of policy information related to the field types used within an asset, indicating compliance status.	dimension
asset.final_mobile_urls	Asset final mobile urls	The list of URLs that users are directed to when they click on the asset on a mobile device.	dimension
asset.final_url_suffix	Asset final url suffix	A suffix that is appended to the final URL, used for tracking parameters.	dimension
asset.final_urls	Asset final urls	The list of URLs that users are directed to when they click on the asset.	dimension
asset.hotel_callout_asset.language_code	Asset hotel callout asset language code	The language code of the text content within the hotel callout asset.	dimension
asset.hotel_callout_asset.text	Asset hotel callout asset text	The text content of the hotel callout asset, used to highlight specific features or offers.	dimension
asset.hotel_property_asset.hotel_address	Hotel property asset hotel address	The physical address of the hotel property.	dimension
asset.hotel_property_asset.hotel_name	Hotel property asset hotel name	The name of the hotel property associated with the asset.	dimension
asset.hotel_property_asset.place_id	Hotel property asset place id	The unique Google Place ID for the hotel property asset.	dimension
asset.id	Asset ID	The unique identifier for the asset.	dimension
asset.image_asset.file_size	Full image file size	The size of the image file in bytes.	dimension
asset.image_asset.full_size.height_pixels	Full image height (px)	The height of the image asset in pixels at its full size.	dimension
asset.image_asset.full_size.url	Full image URL	The URL where the full-size image asset can be accessed.	dimension
asset.image_asset.full_size.width_pixels	Full image width (px)	The width of the image asset in pixels at its full size.	dimension
asset.image_asset.mime_type	Image media type	The MIME type of the image asset (e.g., ‘image/jpeg’, ‘image/png’).	dimension
asset.lead_form_asset.background_image_asset	Asset lead form asset background image asset	The background image asset used for the lead form.	dimension
asset.lead_form_asset.business_name	Asset lead form asset business name	The business name displayed in the lead form asset.	dimension
asset.lead_form_asset.call_to_action_description	Asset lead form asset call to action description	A descriptive text for the call to action on the lead form.	dimension
asset.lead_form_asset.call_to_action_type	Asset lead form asset call to action type	The type of call to action presented on the lead form.	dimension
asset.lead_form_asset.custom_disclosure	Asset lead form asset custom disclosure	Custom legal or privacy disclosure text for the lead form.	dimension
asset.lead_form_asset.custom_question_fields	Asset lead form asset custom question fields	Custom questions included in a lead form asset, allowing advertisers to collect specific information from users.	dimension
asset.lead_form_asset.delivery_methods	Asset lead form asset delivery methods	The methods used to deliver submitted lead form data (e.g., webhooks).	dimension
asset.lead_form_asset.description	Asset lead form asset description	The description text displayed in the lead form asset.	dimension
asset.lead_form_asset.desired_intent	Asset lead form asset desired intent	The advertiser’s desired intent or goal for submissions received through a lead form asset.	dimension
asset.lead_form_asset.fields	Asset lead form asset fields	The collection of input fields presented to the user on the lead form (e.g., name, email, phone).	dimension
asset.lead_form_asset.headline	Asset lead form asset headline	The headline text displayed in the lead form asset.	dimension
asset.lead_form_asset.post_submit_call_to_action_type	Asset lead form asset post submit call to action type	The type of call to action displayed to the user after they submit the lead form.	dimension
asset.lead_form_asset.post_submit_description	Asset lead form asset post submit description	The description text displayed to the user after they submit the lead form.	dimension
asset.lead_form_asset.post_submit_headline	Asset lead form asset post submit headline	The headline text displayed to the user after they submit the lead form.	dimension
asset.lead_form_asset.privacy_policy_url	Asset lead form asset privacy policy url	The URL to the privacy policy associated with the lead form.	dimension
asset.location_asset.business_profile_locations	Location asset business profile locations	Business profile locations associated with the location asset.	dimension
asset.location_asset.location_ownership_type	Location asset location ownership type	The ownership type of the location associated with a location asset (e.g., owned by the business, partner managed).	dimension
asset.location_asset.place_id	Location asset place id	The unique Google Place ID for the location asset.	dimension
asset.mobile_app_asset.app_id	Asset mobile app asset app id	The unique identifier for the mobile application linked as an asset.	dimension
asset.mobile_app_asset.app_store	Asset mobile app asset app store	The app store where the mobile application is available (e.g., Google Play, Apple App Store).	dimension
asset.mobile_app_asset.end_date	Asset mobile app asset end date	The date when the mobile app asset is scheduled to stop serving.	dimension
asset.mobile_app_asset.link_text	Asset mobile app asset link text	The text displayed as the link for the mobile app asset.	dimension
asset.mobile_app_asset.start_date	Asset mobile app asset start date	The date when the mobile app asset is scheduled to start serving.	dimension
asset.name	Asset name	The name given to the asset.	dimension
asset.page_feed_asset.labels	Asset page feed asset labels	Labels applied to a page feed asset for categorization and targeted advertising.	dimension
asset.page_feed_asset.page_url	Asset page feed asset page url	The URL of the page included in the page feed asset.	dimension
asset.policy_summary.approval_status	Asset policy summary approval status	The overall approval status of the asset based on policy review.	dimension
asset.policy_summary.policy_topic_entries	Asset policy summary policy topic entries	Details about specific policy topics or violations found during the asset review.	dimension
asset.policy_summary.review_status	Asset policy summary review status	The current review status of the asset by Google Ads policy teams.	dimension
asset.price_asset.language_code	Asset price asset language code	The language code of the price asset content.	dimension
asset.price_asset.price_offerings	Asset price asset price offerings	A list of price offerings or services included in the price asset.	dimension
asset.price_asset.price_qualifier	Asset price asset price qualifier	Text that qualifies the prices shown (e.g., ‘from’, ‘up to’).	dimension
asset.price_asset.type	Asset price asset type	The type of price asset, indicating what kind of offerings it displays.	dimension
asset.promotion_asset.ad_schedule_targets	Asset promotion asset ad schedule targets	Defines the days and times when the promotion asset is eligible to show.	dimension
asset.promotion_asset.discount_modifier	Asset promotion asset discount modifier	The modifier applied to the discount, such as ‘up to’ or ‘percent off’.	dimension
asset.promotion_asset.end_date	Asset promotion asset end date	The date when the promotion asset is scheduled to stop serving.	dimension
asset.promotion_asset.language_code	Asset promotion asset language code	The language code of the promotion asset content.	dimension
asset.promotion_asset.money_amount_off.amount_micros	Asset promotion asset money amount off amount micros	The monetary amount of the discount, in micros (one millionth of the currency unit).	dimension
asset.promotion_asset.money_amount_off.currency_code	Asset promotion asset money amount off currency code	The currency code for the monetary discount (e.g., ‘USD’, ‘EUR’).	dimension
asset.promotion_asset.occasion	Asset promotion asset occasion	The occasion for which the promotion is offered (e.g., ‘SEASONAL’, ‘HOLIDAY’).	dimension
asset.promotion_asset.orders_over_amount.amount_micros	Asset promotion asset orders over amount amount micros	The minimum order amount required for the promotion to apply, in micros.	dimension
asset.promotion_asset.orders_over_amount.currency_code	Asset promotion asset orders over amount currency code	The currency code for the minimum order amount.	dimension
asset.promotion_asset.percent_off	Asset promotion asset percent off	The percentage discount offered by the promotion.	dimension
asset.promotion_asset.promotion_code	Asset promotion asset promotion code	A unique code that customers can use to redeem the promotion.	dimension
asset.promotion_asset.promotion_target	Asset promotion asset promotion target	The specific product, service, or category to which the promotion applies.	dimension
asset.promotion_asset.redemption_end_date	Asset promotion asset redemption end date	The last date when the promotion can be redeemed.	dimension
asset.promotion_asset.redemption_start_date	Asset promotion asset redemption start date	The first date when the promotion can be redeemed.	dimension
asset.promotion_asset.start_date	Asset promotion asset start date	The date when the promotion asset is scheduled to start serving.	dimension
asset.resource_name	Asset resource name	The resource name of the asset, which uniquely identifies it within the API.	dimension
asset.sitelink_asset.ad_schedule_targets	Asset sitelink asset ad schedule targets	Defines the days and times when the sitelink asset is eligible to show.	dimension
asset.sitelink_asset.description1	Asset sitelink asset description1	The first descriptive line for the sitelink asset.	dimension
asset.sitelink_asset.description2	Asset sitelink asset description2	The second descriptive line for the sitelink asset.	dimension
asset.sitelink_asset.end_date	Asset sitelink asset end date	The date when the sitelink asset is scheduled to stop serving.	dimension
asset.sitelink_asset.link_text	Asset sitelink asset link text	The clickable text displayed for the sitelink asset.	dimension
asset.sitelink_asset.start_date	Asset sitelink asset start date	The date when the sitelink asset is scheduled to start serving.	dimension
asset.source	Asset source	The origin of the asset, indicating whether it was provided by the advertiser or automatically generated by the system.	dimension
asset.structured_snippet_asset.header	Asset structured snippet asset header	The header for the structured snippet asset (e.g., ‘Amenities’, ‘Destinations’).	dimension
asset.structured_snippet_asset.values	Asset structured snippet asset values	A list of values associated with the structured snippet header.	dimension
asset.text_asset.text	Text asset	The actual text content of the text asset.	dimension
asset.tracking_url_template	Asset tracking url template	A template for constructing tracking URLs for the asset.	dimension
asset.type	Asset type	The type of asset (e.g., IMAGE, TEXT, YOUTUBE_VIDEO).	dimension
asset.url_custom_parameters	Asset url custom parameters	A list of custom URL parameters for the asset, used for tracking.	dimension
asset.youtube_video_asset.youtube_video_id	Youtube video ID	The YouTube video ID for the YouTube video asset.	dimension
asset.youtube_video_asset.youtube_video_title	Youtube video title	The title of the YouTube video associated with the asset.	dimension
asset_field_type_view.field_type	Asset field type	The specific way an asset is used within an ad (e.g., HEADLINE, DESCRIPTION).	dimension
asset_field_type_view.resource_name	Asset field type view resource name	The resource name for the asset field type view.	dimension
asset_group.ad_strength	Asset group ad strength	An indicator of the quality and expected performance of the ads within the asset group.	dimension
asset_group.final_mobile_urls	Asset group final mobile urls	A list of final mobile URLs for the asset group, leading to the landing pages.	dimension
asset_group.final_urls	Asset group final urls	A list of final URLs for the asset group, leading to the landing pages.	dimension
asset_group.id	Asset group ID	The unique identifier for the asset group.	dimension
asset_group.name	Asset group name	The name of the asset group.	dimension
asset_group.primary_status	Asset group primary status	The primary status of the asset group (e.g., ENABLED, PAUSED).	dimension
asset_group.primary_status_reasons	Asset group primary status reasons	A list of reasons explaining the primary status of the asset group.	dimension
asset_group.resource_name	asset_group.resource_name	This is the resource name for an asset group, which uniquely identifies it within the Google Ads API.	dimension
asset_group.status	Asset group status	The overall status of the asset group (e.g., ENABLED, PAUSED, REMOVED).	dimension
asset_group_listing_group_filter.case_value.product_brand.value	Asset group listing group filter product brand value	The brand value used in the listing group filter for product ads within an asset group.	dimension
asset_group_listing_group_filter.case_value.product_category.category_id	Asset group listing group filter product category category id	The category ID for filtering product ads within an asset group based on product category.	dimension
asset_group_listing_group_filter.case_value.product_category.level	Asset group listing group filter product category level	The level of the product category used in the listing group filter (e.g., top-level, sub-category).	dimension
asset_group_listing_group_filter.case_value.product_channel.channel	Asset group listing group filter product channel	The sales channel (e.g., online, local) used in the listing group filter for product ads.	dimension
asset_group_listing_group_filter.case_value.product_condition.condition	Asset group listing group filter product condition	The condition of the product (e.g., new, used) used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_custom_attribute.index	Asset group listing group filter product custom attribute index	The index of the custom product attribute used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_custom_attribute.value	Asset group listing group filter product custom attribute value	The value of the custom product attribute used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_item_id.value	Asset group listing group filter product item ID value	The specific product item ID used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_type.level	Asset group listing group filter product type level	The level of the product type used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_type.value	Asset group listing group filter product type value	The value of the product type used in the listing group filter.	dimension
asset_group_listing_group_filter.id	Asset group listing group filter id	The unique identifier for the asset group listing group filter.	dimension
asset_group_listing_group_filter.listing_source	Asset group listing group filter listing source	The source of product or service listings used for filtering within an asset group, often referencing a Merchant Center feed.	dimension
asset_group_listing_group_filter.parent_listing_group_filter	Asset group listing group filter parent listing group filter	The resource name of the parent listing group filter in a hierarchical structure.	dimension
asset_group_listing_group_filter.path	Asset group listing group filter path	The path of the listing group filter in a hierarchical structure.	dimension
asset_group_listing_group_filter.type	Asset group listing group filter type	The type of the asset group listing group filter.	dimension
asset_length	asset_length	The duration of a video asset in microseconds.	metric
audience_data_source	audience_data_source	The source of the data used to create an audience (e.g., first-party data, Google data).	dimension
audience_data_source_type	audience_data_source_type	The type of data source used to create an audience.	dimension
average_cost	average_cost	The average cost per interaction.	metric
average_cpc	average_cpc	The average cost-per-click (CPC) for your ads.	metric
average_cpe	average_cpe	The average cost-per-engagement (CPE) for your ads.	metric
average_cpm	average_cpm	The average cost-per-thousand impressions (CPM) for your ads.	metric
average_cpv	average_cpv	The average cost-per-view (CPV) for your video ads.	metric
averageposition	averageposition	The average position of an ad on the search results page or website.	metric
avg_watch_time	avg_watch_time	This metric represents the average duration, in milliseconds, that users watched a video ad per impression.	metric
bid_strategy_type_campaign	bid_strategy_type_campaign	The type of bidding strategy used for the campaign (e.g., MAXIMIZE_CONVERSIONS, TARGET_CPA).	dimension
bidding_strategy.campaign_count	Bidding strategy campaign count	The number of campaigns currently using this bidding strategy.	dimension
bidding_strategy.currency_code	Bidding strategy currency	The currency code used for the bidding strategy (e.g., ‘USD’, ‘EUR’).	dimension
bidding_strategy.enhanced_cpc	Enhanced CPC bidding strategy	Indicates if the Enhanced CPC (cost-per-click) bidding strategy is enabled.	dimension
bidding_strategy.id	Bid strategy ID	The unique identifier for the bidding strategy.	dimension
bidding_strategy.name	Bid strategy name	The name of the bidding strategy.	dimension
bidding_strategy.non_removed_campaign_count	Non-removed campaigns	The number of active, non-removed campaigns associated with this bidding strategy.	dimension
bidding_strategy.resource_name	Bidding strategy resource name	The resource name of the bidding strategy.	dimension
bidding_strategy.status	Bid strategy state	The status of the bidding strategy (e.g., ENABLED, REMOVED).	dimension
bidding_strategy.target_cpa.cpc_bid_ceiling_micros	Upper bid limit (target CPA)	The maximum CPC bid an advertiser is willing to pay, in micros, for the Target CPA bidding strategy.	dimension
bidding_strategy.target_cpa.cpc_bid_floor_micros	Lower bid limit (target CPA)	The minimum CPC bid an advertiser is willing to pay, in micros, for the Target CPA bidding strategy.	dimension
bidding_strategy.target_cpa.target_cpa_micros	Target CPA	The target cost-per-acquisition (CPA) for the bidding strategy, in micros.	dimension
bidding_strategy.target_impression_share.cpc_bid_ceiling_micros	Bidding strategy target impression share maximum CPC bid (micros)	The maximum CPC bid an advertiser is willing to pay, in micros, for the Target Impression Share bidding strategy.	dimension
bidding_strategy.target_impression_share.location	Bidding strategy target location	The location target for the Target Impression Share bidding strategy.	dimension
bidding_strategy.target_impression_share.location_fraction_micros	Bidding strategy target impression share location fraction (micros)	The target impression share percentage for the chosen location, in micros (e.g., 1,000,000 for 100%).	dimension
bidding_strategy.target_roas.cpc_bid_ceiling_micros	Upper bid limit (target ROAS)	The maximum CPC bid an advertiser is willing to pay, in micros, for the Target ROAS bidding strategy.	dimension
bidding_strategy.target_roas.cpc_bid_floor_micros	Lower bid limit (target ROAS)	The minimum CPC bid an advertiser is willing to pay, in micros, for the Target ROAS bidding strategy.	dimension
bidding_strategy.target_roas.target_roas	Target ROAS	The target return on ad spend (ROAS) for the bidding strategy.	dimension
bidding_strategy.target_spend.cpc_bid_ceiling_micros	Bid limit (maximize clicks)	The maximum CPC bid an advertiser is willing to pay, in micros, for the Target Spend (Maximize Clicks) bidding strategy.	dimension
bidding_strategy.target_spend.target_spend_micros	Target spend (maximize clicks)	The target spend amount for the bidding strategy, in micros.	dimension
bidding_strategy.type	Bid strategy type	The type of bidding strategy (e.g., MAXIMIZE_CONVERSIONS, TARGET_CPA).	dimension
billing_setup.end_date_time	Billing Setup end date time	The date and time when the billing setup is scheduled to end.	dimension
billing_setup.end_time_type	billing_setup.end_time_type	The type of end time for the billing setup, indicating if it’s a specific date, indefinite, or other options.	dimension
billing_setup.id	Billing Setup ID	The unique identifier for the billing setup.	dimension
billing_setup.payments_account	Billing Setup payments account	The resource name of the payments account linked to the billing setup.	dimension
billing_setup.payments_account_info.payments_account_id	Billing Setup payments account ID	The ID of the payments account associated with the billing setup.	dimension
billing_setup.payments_account_info.payments_account_name	Billing Setup payments account name	The name of the payments account associated with the billing setup.	dimension
billing_setup.payments_account_info.payments_profile_id	Billing Setup payments profile ID	The ID of the payments profile associated with the billing setup.	dimension
billing_setup.payments_account_info.payments_profile_name	Billing Setup payments profile name	The name of the payments profile associated with the billing setup.	dimension
billing_setup.payments_account_info.secondary_payments_profile_id	Billing Setup secondary payments profile id	The ID of the secondary payments profile, if any, associated with the billing setup.	dimension
billing_setup.resource_name	Billing Setup resource name	The resource name of the billing setup.	dimension
billing_setup.start_date_time	Billing Setup start date time	The date and time when the billing setup became effective.	dimension
billing_setup.status	Billing Setup status	The status of the billing setup (e.g., APPROVED, PENDING, CANCELLED).	dimension
bounce_rate	bounce_rate	The percentage of visits in which a user left your site from the entrance page without interacting with the page.	metric
brand	brand	The brand of a product in Shopping campaigns.	dimension
brand_name	brand_name	The name of the brand associated with the advertising campaign or products. This can be relevant to brand lists in v21.	dimension
buying_platform	buying_platform	The platform through which ad inventory was purchased.	dimension
call_view.call_duration_seconds	Call duration seconds	The duration of the call in seconds.	dimension
call_view.call_status	Call status	The status of the call (e.g., MISSED, RECEIVED).	dimension
call_view.call_tracking_display_location	Call tracking display location	The location where the call tracking phone number was displayed in the ad.	dimension
call_view.caller_area_code	Caller area code	The area code of the caller’s phone number.	dimension
call_view.caller_country_code	Caller country code	The country code of the caller’s phone number.	dimension
call_view.end_call_date_time	End call date time	The date and time when the call ended.	dimension
call_view.resource_name	Call view resource name	The resource name of the call view.	dimension
call_view.start_call_date_time	Start call date time	The date and time when the call started.	dimension
call_view.type	Call view type	The type of call recorded in the call view.	dimension
campaign country	campaign country	The country targeted by a campaign.	dimension
campaign.accessible_bidding_strategy	Accessible bidding strategy	The resource name of the bidding strategy accessible by this campaign.	dimension
campaign.ad_serving_optimization_status	Ad serving optimization status	The status of ad serving optimization for the campaign, indicating how ads are rotated.	dimension
campaign.advertising_channel_sub_type	Advertising sub channel	The sub-type of the advertising channel for the campaign (e.g., SEARCH_MOBILE_APP, DISPLAY_EXPRESS).	dimension
campaign.advertising_channel_type	Advertising channel	The main type of advertising channel for the campaign (e.g., SEARCH, DISPLAY, PERFORMANCE_MAX).	dimension
campaign.app_campaign_setting.app_id	App campaign app ID	The unique identifier of the app associated with the app campaign.	dimension
campaign.app_campaign_setting.app_store	App campaign app store	The app store where the app for the campaign is available (e.g., GOOGLE_PLAY, APPLE_APP_STORE).	dimension
campaign.app_campaign_setting.bidding_strategy_goal_type	App campaign goal type bidding strategy	The bidding strategy goal type for the app campaign (e.g., OPTIMIZE_FOR_INSTALLS, OPTIMIZE_FOR_IN_APP_ACTIONS).	dimension
campaign.audience_setting.use_audience_grouped	Audience setting use audience grouped	Indicates whether audience targeting settings for the campaign are grouped.	dimension
campaign.base_campaign	Base campaign ID	The resource name of the base campaign from which this campaign was created (e.g., for draft or experiment campaigns).	dimension
campaign.bidding_strategy	Campaign Bid strategy ID	The resource name of the bidding strategy applied to the campaign.	dimension
campaign.bidding_strategy_system_status	Bidding strategy system status	The system-determined status of the campaign’s bidding strategy (e.g., active, learning, limited).	dimension
campaign.bidding_strategy_type	Bid strategy type (campaign)	The type of bidding strategy applied to the campaign (e.g., Maximize Conversions, Target ROAS, Manual CPC).	dimension
campaign.campaign_budget	Budget ID	The unique identifier (resource name) of the budget associated with this campaign.	dimension
campaign.campaign_group	Group ID	The unique identifier (resource name) of the campaign group to which this campaign belongs.	dimension
campaign.commission.commission_rate_micros	Commission rate (micros)	The commission rate in micros (one millionth of a unit) for campaigns using a commission-based bidding strategy.	dimension
campaign.dynamic_search_ads_setting.domain_name	Campaign domain name	The domain name specified in the Dynamic Search Ads (DSA) settings for the campaign, which Google Ads uses to generate ads.	dimension
campaign.dynamic_search_ads_setting.feeds	Campaign page feeds	Provides the list of page feeds used to specify URLs for Dynamic Search Ads (DSA) in a campaign.	dimension
campaign.dynamic_search_ads_setting.language_code	Campaign domain language code	The language code for the domain used in Dynamic Search Ads settings, indicating the language of the webpages to be crawled.	dimension
campaign.dynamic_search_ads_setting.use_supplied_urls_only	Campaign use supplied URLs only	Indicates whether the Dynamic Search Ads campaign should only use URLs explicitly provided by the advertiser, rather than crawling the entire domain.	dimension
campaign.end_date	End date	The end date of the campaign in YYYY-MM-DD format, after which ads will stop running.	dimension
campaign.excluded_parent_asset_field_types	Excluded parent asset field types	A list of field types for parent assets that are excluded from being used in this campaign.	dimension
campaign.excluded_parent_asset_set_types	Excluded parent asset set types	A list of asset set types for parent assets that are excluded from being used in this campaign.	dimension
campaign.experiment_type	Campaign trial type	The type of experiment or trial a campaign is participating in (e.g., base campaign, experiment campaign).	dimension
campaign.final_url_suffix	Final URL suffix	A suffix appended to the final URLs of ads in the campaign, often used for tracking additional parameters.	dimension
campaign.frequency_caps	Campaign frequency caps	Settings that limit the number of times an ad in this campaign can be shown to the same user over a specified period.	dimension
campaign.geo_target_type_setting.negative_geo_target_type	Negative geo_targeting type	The type of negative geographic targeting applied to the campaign, defining how excluded locations are handled.	dimension
campaign.geo_target_type_setting.positive_geo_target_type	Positive geo targeting type	The type of positive geographic targeting applied to the campaign, defining how included locations are handled.	dimension
campaign.hotel_property_asset_set	Hotel property asset set	The resource name of the asset set containing hotel properties relevant to this campaign.	dimension
campaign.hotel_setting.hotel_center_id	Hotel center account ID	The identifier of the Hotel Center account linked to this hotel campaign.	dimension
campaign.id	Campaign ID	The unique identifier for the campaign.	dimension
campaign.labels	Campaign labels	Labels applied to the campaign for organizational purposes and filtering.	dimension
campaign.listing_type	Listing type	The type of listing (e.g., products, services, properties) that the campaign is designed to promote.	dimension
campaign.local_campaign_setting.location_source_type	Location source	The source of location information used for a local campaign (e.g., Google My Business listings).	dimension
campaign.local_services_campaign_settings.category_bids	Categorical level bids for Manual CPA	Bidding settings at the category level for a Local Services campaign using a Manual CPA (Cost Per Acquisition) strategy.	dimension
campaign.manual_cpa	CPA bidding strategy	A bidding strategy where the advertiser manually sets bids based on desired cost per acquisition.	dimension
campaign.manual_cpc.enhanced_cpc_enabled	Enhanced CPC enabled	Indicates whether Enhanced CPC (eCPC) is enabled for a Manual CPC bidding strategy, which automatically adjusts bids for potential conversions.	dimension
campaign.manual_cpm	CPM bidding strategy	A bidding strategy where the advertiser manually sets bids based on desired cost per thousand impressions.	dimension
campaign.manual_cpv	CPV bidding strategy	Indicates if the campaign uses a Manual Cost-Per-View (CPV) bidding strategy, where advertisers set the maximum amount they’re willing to pay per view for their video ads.	dimension
campaign.maximize_conversion_value.target_roas	Target ROAS (maximize conversion value)	The target Return On Ad Spend (ROAS) percentage for a Maximize Conversion Value bidding strategy.	dimension
campaign.maximize_conversions.target_cpa_micros	Maximize conversions target cpa micros	The target Cost Per Acquisition (CPA) in micros for a Maximize Conversions bidding strategy.	dimension
campaign.name	Campaign	The name of the campaign.	dimension
campaign.network_settings.target_content_network	Target content network	Indicates whether the campaign targets the Google Display Network (content network).	dimension
campaign.network_settings.target_google_search	Target google search	Indicates whether the campaign targets Google Search results.	dimension
campaign.network_settings.target_partner_search_network	Target partner search network	Indicates whether the campaign targets Google search partners.	dimension
campaign.network_settings.target_search_network	Target search network	Indicates whether the campaign targets the Google Search Network (including Google Search and search partners).	dimension
campaign.optimization_goal_setting.optimization_goal_types	Optimization goal types	The types of optimization goals configured for the campaign (e.g., conversions, conversion value).	dimension
campaign.optimization_score	Campaign optimization score	A score indicating how optimized the campaign is, with recommendations for potential improvements.	dimension
campaign.payment_mode	Campaign payment mode	The mode of payment for the campaign (e.g., based on clicks, conversions).	dimension
campaign.percent_cpc.cpc_bid_ceiling_micros	Percentage CPC maximum bid (micros)	The maximum cost-per-click (CPC) bid in micros for a Percent CPC bidding strategy.	dimension
campaign.percent_cpc.enhanced_cpc_enabled	Campaign Percent CPC enhanced enabled	Indicates whether Enhanced CPC (eCPC) is enabled for a Percent CPC bidding strategy.	dimension
campaign.performance_max_upgrade.performance_max_campaign	Performance max target campaign	The resource name of the Performance Max campaign that a legacy campaign was upgraded to.	dimension
campaign.performance_max_upgrade.pre_upgrade_campaign	Performance max legacy campaign	The resource name of the legacy campaign that was upgraded to a Performance Max campaign.	dimension
campaign.performance_max_upgrade.status	Performance max upgrade status	The status of the Performance Max upgrade process for the campaign.	dimension
campaign.primary_status	Primary status	The primary status of the campaign, indicating its overall state (e.g., enabled, paused, ended).	dimension
campaign.primary_status_reasons	Primary status reasons	A list of reasons providing more detail about the campaign’s primary status, especially if there are issues preventing it from serving.	dimension
campaign.real_time_bidding_setting.opt_in	Real time bidding opt-in	Indicates whether real-time bidding is enabled for the campaign.	dimension
campaign.resource_name	Campaign resource name	The unique resource name of the campaign, used to identify it in the API.	dimension
campaign.selective_optimization.conversion_actions	Campaign conversion optimization actions	A list of specific conversion actions that this campaign is optimized for when selective optimization is enabled.	dimension
campaign.serving_status	Campaign serving status	The serving status of the campaign, indicating whether it is currently delivering ads (e.g., serving, paused, ended).	dimension
campaign.shopping_setting.campaign_priority	Shopping campaign priority	The priority level for a Shopping campaign, used when multiple Shopping campaigns target the same products.	dimension
campaign.shopping_setting.enable_local	Shopping campaign enable local products	Indicates whether a Shopping campaign is enabled to serve ads for local products.	dimension
campaign.shopping_setting.feed_label	Shopping campaign feed label	The feed label used by a Shopping campaign to target specific products from a Merchant Center product feed.	dimension
campaign.shopping_setting.merchant_id	Shopping campaign merchant ID	The Merchant Center ID associated with a Shopping campaign.	dimension
campaign.shopping_setting.use_vehicle_inventory	Shopping setting use vehicle inventory	Indicates whether a Shopping campaign is configured to use vehicle inventory for vehicle ads.	dimension
campaign.start_date	Start date	The start date of the campaign in YYYY-MM-DD format, when ads begin running.	dimension
campaign.status	Campaign state	The overall status of the campaign (e.g., ENABLED, PAUSED, REMOVED).	dimension
campaign.target_cpa.cpc_bid_ceiling_micros	CPA bidding maximum CPC (micros)	The maximum cost-per-click (CPC) bid in micros allowed for a Target CPA bidding strategy.	dimension
campaign.target_cpa.cpc_bid_floor_micros	CPA bidding minimum CPC (micros)	The minimum cost-per-click (CPC) bid in micros for a Target CPA bidding strategy.	dimension
campaign.target_cpa.target_cpa_micros	CPA bidding target CPA (micros)	The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy.	dimension
campaign.target_cpm.target_frequency_goal.target_count	Target cpm target frequency goal target count	The target number of impressions for a Target CPM (cost per thousand impressions) frequency goal.	dimension
campaign.target_cpm.target_frequency_goal.time_unit	Target cpm target frequency goal time unit	The time unit for a Target CPM (cost per thousand impressions) frequency goal (e.g., DAY, WEEK).	dimension
campaign.target_impression_share.cpc_bid_ceiling_micros	Impression share bidding CPC maximum bid (micros)	The maximum cost-per-click (CPC) bid in micros for a Target Impression Share bidding strategy.	dimension
campaign.target_impression_share.location	Impression share bidding location	The target location on the search results page (e.g., ‘top of page’, ‘anywhere’) for a Target Impression Share bidding strategy.	dimension
campaign.target_impression_share.location_fraction_micros	Impression share bidding location fraction (micros)	The target impression share percentage in micros for the specified location in a Target Impression Share bidding strategy.	dimension
campaign.target_roas.cpc_bid_ceiling_micros	ROAS bidding maximum CPC (micros)	The maximum cost-per-click (CPC) bid in micros for a Target ROAS (Return On Ad Spend) bidding strategy.	dimension
campaign.target_roas.cpc_bid_floor_micros	ROAS bidding minimum CPC (micros)	The minimum cost-per-click (CPC) bid in micros for a Target ROAS (Return On Ad Spend) bidding strategy.	dimension
campaign.target_roas.target_roas	ROAS bidding target ROAS	The target Return On Ad Spend (ROAS) percentage for a Target ROAS bidding strategy.	dimension
campaign.target_spend.cpc_bid_ceiling_micros	Target spend bidding maximum CPC (micros)	The maximum cost-per-click (CPC) bid in micros for a Target Spend bidding strategy.	dimension
campaign.target_spend.target_spend_micros	Target spend bidding target spend (micros)	The target spending amount in micros for a Target Spend bidding strategy.	dimension
campaign.targeting_setting.target_restrictions	Campaign target restrictions	Restrictions applied to the campaign’s targeting settings, such as exclusions or specific targeting parameters.	dimension
campaign.tracking_setting.tracking_url	Campaign tracking URL	The tracking URL for the campaign, used to measure clicks and other interactions with ads.	dimension
campaign.tracking_url_template	Tracking template	The URL template used for tracking clicks from ads in the campaign.	dimension
campaign.travel_campaign_settings.travel_account_id	Travel campaign settings travel account id	The identifier of the travel account associated with a travel campaign.	dimension
campaign.url_custom_parameters	Custom parameter	Custom parameters that can be appended to URLs for detailed tracking purposes.	dimension
campaign.url_expansion_opt_out	Url expansion opt out	Indicates whether URL expansion is opted out for the campaign, affecting how landing pages are generated.	dimension
campaign.vanity_pharma.vanity_pharma_display_url_mode	Vanity pharma URL display mode	The display mode for vanity URLs in pharmaceutical ads within the campaign.	dimension
campaign.vanity_pharma.vanity_pharma_text	Vanity pharma URL text	The text displayed for vanity URLs in pharmaceutical ads within the campaign.	dimension
campaign.video_brand_safety_suitability	Campaign brand safety setting	Brand safety settings for video ads in the campaign, controlling the types of content where ads can appear.	dimension
campaign_asset.asset	Campaign Asset asset	The resource name of the asset linked to this campaign.	dimension
campaign_asset.campaign	Campaign Asset campaign	The resource name of the campaign to which this asset is linked.	dimension
campaign_asset.field_type	Campaign Asset field type	The specific field type that the asset fulfills within the context of the campaign (e.g., HEADLINE, DESCRIPTION).	dimension
campaign_asset.primary_status	Campaign Asset primary status	The primary status of the campaign asset, indicating its overall state (e.g., enabled, paused, removed).	dimension
campaign_asset.primary_status_details	Campaign Asset primary status details	Details providing more information about the primary status of the campaign asset.	dimension
campaign_asset.primary_status_reasons	Campaign Asset primary status reasons	A list of reasons for the primary status of the campaign asset.	dimension
campaign_asset.resource_name	Campaign Asset resource name	The unique resource name of the campaign asset.	dimension
campaign_asset.source	Campaign Asset source	The source of the campaign asset, indicating whether it was provided by the advertiser or automatically generated by the system.	dimension
campaign_asset.status	Campaign Asset status	The status of the campaign asset (e.g., ENABLED, PAUSED, REMOVED).	dimension
campaign_audience_view.resource_name	Campaign audience view resource name	The resource name for the campaign audience view, used for reporting on campaign audience performance.	dimension
campaign_bid_modifier.bid_modifier	Bid modifier	The bid adjustment value applied at the campaign level for a specific criterion (e.g., device, location).	dimension
campaign_bid_modifier.campaign	Bid modifier campaign	The resource name of the campaign to which the bid modifier applies.	dimension
campaign_bid_modifier.criterion_id	Bid modifier criterion ID	The unique identifier of the criterion for which the bid modifier is set (e.g., device, location).	dimension
campaign_bid_modifier.interaction_type.type	Bid modifier interaction ID	The type of interaction criterion (e.g., call, website visit) for which the bid modifier is set.	dimension
campaign_bid_modifier.resource_name	Bid modifier resource name	The unique resource name of the campaign bid modifier.	dimension
campaign_budget.amount_micros	Budget	The daily budget amount in micros (one millionth of a currency unit) for the campaign budget.	dimension
campaign_budget.delivery_method	Delivery method	The delivery method for the campaign budget, controlling how quickly the budget is spent (e.g., STANDARD, ACCELERATED).	dimension
campaign_budget.explicitly_shared	Explicitly shared	Indicates whether the campaign budget is explicitly shared across multiple campaigns.	dimension
campaign_budget.has_recommended_budget	Has recommended budget	Indicates whether Google Ads has a recommended budget available for the campaign.	dimension
campaign_budget.id	Campaign budget ID	The unique identifier for the campaign budget.	dimension
campaign_budget.name	Budget name	The name of the campaign budget.	dimension
campaign_budget.period	Budget period	The period over which the budget is allocated (e.g., DAILY).	dimension
campaign_budget.recommended_budget_amount_micros	Recommended budget amount	The recommended budget amount in micros suggested by Google Ads.	dimension
campaign_budget.recommended_budget_estimated_change_weekly_clicks	Estimated change in weekly clicks at recommended budget	The estimated change in weekly clicks if the campaign budget were adjusted to the recommended amount.	dimension
campaign_budget.recommended_budget_estimated_change_weekly_cost_micros	Estimated change in weekly cost at recommended budget	The estimated change in weekly cost, in micro-units, if the campaign budget were adjusted to the recommended amount.	dimension
campaign_budget.recommended_budget_estimated_change_weekly_interactions	Estimated change in weekly interactions at recommended budget	The estimated change in weekly interactions if the campaign budget were adjusted to the recommended amount. Interactions can include clicks, calls, or other engagements depending on the ad format.	dimension
campaign_budget.recommended_budget_estimated_change_weekly_views	Estimated change in weekly views at recommended budget	The estimated change in weekly views if the campaign budget were adjusted to the recommended amount.	dimension
campaign_budget.reference_count	Campaign budget reference count	The number of campaigns that share this budget. A value of 1 indicates an unshared campaign budget.	dimension
campaign_budget.resource_name	Campaign budget resource name	The resource name of the campaign budget, which uniquely identifies it within the Google Ads API.	dimension
campaign_budget.status	Budget state	The current status of the campaign budget (e.g., enabled, removed).	dimension
campaign_budget.total_amount_micros	Total budget amount	The total budget amount, in micro-units, allocated for the campaign budget.	dimension
campaign_budget.type	Campaign budget type	The type of campaign budget, indicating whether it’s a shared budget or a campaign-specific budget.	dimension
campaign_criterion.bid_modifier	Campaign Criterion bid modifier	A multiplier applied to bids for a specific campaign criterion, such as device, location, or audience.	dimension
campaign_criterion.criterion_id	Campaign Criterion ID	The unique identifier for a campaign criterion.	dimension
campaign_criterion.display_name	Campaign Criterion display name	The user-friendly name of a campaign criterion (e.g., a location name or audience segment name).	dimension
campaign_criterion.keyword.match_type	Campaign Criterion keyword match type	The match type of a keyword criterion (e.g., exact, phrase, broad).	dimension
campaign_criterion.keyword.text	Campaign Criterion keyword text	The text of the keyword used as a campaign criterion.	dimension
campaign_criterion.location.geo_target_constant	Campaign Criterion location geo target constant	The resource name of the geographic target constant used as a location criterion for the campaign.	dimension
campaign_criterion.negative	Campaign Criterion is negative	Indicates whether the campaign criterion is an exclusion (negative) or an inclusion.	dimension
campaign_criterion.placement.url	Campaign Criterion placement URL	The URL of a website placement targeted or excluded at the campaign level.	dimension
campaign_criterion.proximity.address.city_name	Campaign Criterion City Name	The city name used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.country_code	Campaign Criterion Country Code	The country code used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.postal_code	Campaign Criterion Postal Code	The postal code used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.province_code	Campaign Criterion Province Code	The province code used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.province_name	Campaign Criterion Province Name	The province name used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.street_address	Campaign Criterion Street Address	The street address used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.geo_point.latitude_in_micro_degrees	Campaign Criterion Geo Point Latitude Micro Degrees	The latitude, in micro-degrees, of the geographical point for proximity targeting.	dimension
campaign_criterion.proximity.geo_point.longitude_in_micro_degrees	Campaign Criterion Geo Point Longitude Micro Degrees	The longitude, in micro-degrees, of the geographical point for proximity targeting.	dimension
campaign_criterion.proximity.radius	Campaign Criterion Radius	The radius around a geographical point or address for proximity targeting.	dimension
campaign_criterion.proximity.radius_units	Campaign Criterion Radius Units	The unit of measurement for the radius in proximity targeting (e.g., KILOMETERS, MILES).	dimension
campaign_criterion.resource_name	Campaign Criterion resource name	The resource name of the campaign criterion, which uniquely identifies it within the Google Ads API.	dimension
campaign_criterion.status	Campaign Criterion status	The current status of the campaign criterion (e.g., enabled, paused, removed).	dimension
campaign_criterion.type	Campaign Criterion type	The type of the campaign criterion (e.g., KEYWORD, LOCATION, AGE_RANGE).	dimension
campaign_criterion.type_	campaign_criterion.type_	The type of campaign criterion (e.g., location, age range, audience).	dimension
campaign_criterion.user_list.user_list	Campaign Criterion User List	The resource name of the user list used as an audience criterion for the campaign.	dimension
campaign_daily_budget	campaign_daily_budget	The daily budget amount allocated to a campaign.	dimension
campaign_day	campaign_day	This segment field represents the specific day within a campaign’s reporting period.	metric
campaign_group.id	Campaign group id	The unique identifier for the campaign group.	dimension
campaign_group.name	Campaign group name	The name of the campaign group.	dimension
campaign_group.resource_name	Campaign group resource name	The resource name of the campaign group, which uniquely identifies it within the Google Ads API.	dimension
campaign_group.status	Campaign group status	The current status of the campaign group (e.g., enabled, removed).	dimension
campaign_id	campaign_id	The unique ID of the campaign.	dimension
campaign_month	campaign_month	This segment field represents the specific month within a campaign’s reporting period.	metric
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The marketing objective set for the campaign (e.g., Sales, Leads, Website traffic).	dimension
campaign_search_term_insight.campaign_id	Campaign search term insight campaign ID	The ID of the campaign associated with the search term insight.	dimension
campaign_search_term_insight.category_label	Campaign search term insight category label	A label categorizing the search term insight (e.g., related to a specific product or service).	dimension
campaign_search_term_insight.id	Campaign search term insight ID	The unique identifier for the campaign search term insight.	dimension
campaign_start_time	campaign_start_time	The date and time when the campaign started.	dimension
campaign_stop_time	campaign_stop_time	The date and time when the campaign ended or is scheduled to end.	dimension
campaign_type	campaign_type	The type of advertising channel used for a campaign (e.g., Search, Display, Shopping, Video, App).	dimension
campaign_year	campaign_year	This segment field represents the specific year within a campaign’s reporting period.	metric
campaignid	campaignid	The unique identifier for the advertising campaign.	metric
change_event.change_date_time	Change Event Changed Date Time	The date and time when the change event occurred.	dimension
change_event.change_resource_name	Change Event Changed Resource Name	The resource name of the entity that was changed (e.g., campaign, ad group).	dimension
change_event.change_resource_type	Change Event Changed Resource Type	The type of resource that was changed (e.g., CAMPAIGN, AD_GROUP).	dimension
change_event.changed_fields	Change Event Changed Fields	A list of the specific fields within the resource that were modified during the change event.	dimension
change_event.client_type	Change Event Client Type	The type of client that initiated the change (e.g., GOOGLE_ADS_WEB_INTERFACE, GOOGLE_ADS_API).	dimension
change_event.new_resource	Change Event New Resource	The state of the resource after the change occurred.	dimension
change_event.old_resource	Change Event Old Resource	The state of the resource before the change occurred.	dimension
change_event.resource_change_operation	Change Event Resource Change Operation	The type of operation performed on the resource (e.g., CREATE, UPDATE, REMOVE).	dimension
change_event.user_email	Change Event User Email	The email address of the user who made the change.	dimension
channel	channel	The advertising channel for a campaign, such as Search or Display.	dimension
channel_category	channel_category	This field categorizes the broader type of advertising channel, such as ‘SEARCH’ or ‘DISPLAY’.	dimension
channel_detail	channel_detail	Provides granular details about the channel where an ad was served, used for segmentation.	dimension
channel_group	channel_group	The grouping of advertising channels where an ad was served, used for segmentation.	dimension
channel_name	channel_name	The name of the channel where an ad was served (e.g., YouTube channel name).	dimension
channel_type	channel_type	The type of advertising channel for a campaign (e.g., SEARCH, DISPLAY, VIDEO, SHOPPING).	dimension
click_view.ad_group_ad	Click View Ad	The resource name of the ad group ad that was clicked.	dimension
click_view.area_of_interest.city	City (location of interest)	The city identified as the user’s area of interest when the click occurred.	dimension
click_view.area_of_interest.country	Country/territory (location of interest)	The country or territory identified as the user’s area of interest when the click occurred.	dimension
click_view.area_of_interest.metro	Metro area (location of interest)	The metro area identified as the user’s area of interest when the click occurred.	dimension
click_view.area_of_interest.most_specific	Most specific location target (location of interest)	The most specific location target identified as the user’s area of interest when the click occurred.	dimension
click_view.area_of_interest.region	Region (location of interest)	The region identified as the user’s area of interest when the click occurred.	dimension
click_view.campaign_location_target	Click view campaign location target	The resource name of the campaign location target that was relevant to the click.	dimension
click_view.gclid	Google click ID	The Google Click Identifier (GCLID) associated with a click, used for tracking conversions and linking ad interactions to website activity.	dimension
click_view.keyword	Click view keyword	The resource name of the keyword that triggered the ad click.	dimension
click_view.keyword_info.match_type	Click view keyword match type	The match type of the keyword that triggered the ad click.	dimension
click_view.keyword_info.text	Click view keyword info text	The text of the keyword that triggered the ad click.	dimension
click_view.location_of_presence.city	City (physical location)	The city of the user’s physical location when the ad was clicked.	dimension
click_view.location_of_presence.country	Country/territory (physical location)	The country/territory of the user’s physical location when the ad was clicked.	dimension
click_view.location_of_presence.metro	Metro area (physical location)	The metro area of the user’s physical location when the ad was clicked.	dimension
click_view.location_of_presence.most_specific	Most specific location target (physical location)	The most specific geographical location where the user was physically present when the click occurred.	dimension
click_view.location_of_presence.region	Region (physical location)	The region (e.g., state, province) of the user’s physical location when the ad was clicked.	dimension
click_view.page_number	Page	The page number on the search results where the ad impression and subsequent click occurred.	dimension
click_view.resource_name	Click view resource name	The resource name of the click view, which uniquely identifies the click event.	dimension
click_view.user_list	Click view user list	The user list associated with the click, often used for remarketing or audience targeting.	dimension
clicks_google	clicks_google	The number of clicks on ads served on Google properties.	metric
clicks_googleAds	clicks_googleAds	This metric represents the number of clicks received on ads within the Google Ads platform.	metric
client	client	Refers to the Google Ads customer account.	dimension
client_name	client_name	The descriptive name of the Google Ads customer account (client).	dimension
conversion	conversion	The number of conversions recorded that are included in the ‘conversions’ metric.	dimension
conversion_action.app_id	Conversion action app ID	The application ID associated with this conversion action, if it’s an app conversion.	dimension
conversion_action.attribution_model_settings.attribution_model	Conversion action attribution model	The attribution model used for this conversion action (e.g., Last Click, Data-driven, Linear).	dimension
conversion_action.attribution_model_settings.data_driven_model_status	Conversion action data driven model status	The status of the data-driven attribution model for this conversion action.	dimension
conversion_action.category	Conversion action category	The category of the conversion action (e.g., PURCHASE, LEAD, PAGE_VIEW).	dimension
conversion_action.click_through_lookback_window_days	Conversion action click through lookback window (days)	The duration in days after a click during which a conversion can be recorded for this action.	dimension
conversion_action.counting_type	Conversion action counting type	Specifies how conversions for this action are counted (e.g., ONE_PER_INTERACTION, EVERY_ACTION).	dimension
conversion_action.id	Conversion action ID	The unique identifier for the conversion action.	dimension
conversion_action.include_in_conversions_metric	Conversion action include in conversions metric	Indicates whether conversions from this action are included in the ‘Conversions’ column in Google Ads reports.	dimension
conversion_action.name	Conversion action name	The name of the conversion action.	dimension
conversion_action.owner_customer	Conversion action owner customer	The customer account that owns this conversion action.	dimension
conversion_action.phone_call_duration_seconds	Conversion action phone call duration (seconds)	The minimum duration in seconds for a phone call to be counted as a conversion for this action.	dimension
conversion_action.primary_for_goal	Conversion action primary for goal	Indicates if this conversion action is designated as a primary action for a conversion goal.	dimension
conversion_action.resource_name	Conversion action resource name	The resource name of the conversion action, which uniquely identifies it in the API.	dimension
conversion_action.status	Conversion action status	The status of the conversion action (e.g., ENABLED, REMOVED).	dimension
conversion_action.tag_snippets	Conversion action tag snippets	The code snippets used to implement tracking for this conversion action on a website or app.	dimension
conversion_action.type	Conversion action type	The type of conversion action (e.g., WEBSITE, APP_DOWNLOAD, PHONE_CALL).	dimension
conversion_action.value_settings.always_use_default_value	Conversion action always use default value	Indicates if the conversion action should always use the default value, ignoring any dynamically provided values.	dimension
conversion_action.value_settings.default_currency_code	Conversion action default currency code	The default currency code used for the conversion value if no specific currency is provided.	dimension
conversion_action.value_settings.default_value	Conversion action default value	The default monetary value assigned to each conversion for this action.	dimension
conversion_action.view_through_lookback_window_days	Conversion action view through lookback window (days)	The duration in days after an impression (without a click) during which a conversion can be recorded for this action.	dimension
conversion_value_total	conversion_value_total	This metric represents the total aggregated value of all conversions.	metric
conversions	conversions	The number of conversions recorded for your ads.	metric
conversions_value	conversions_value	The sum of conversion values for all conversions.	metric
cost	cost	The total cost of ad interactions, presented in micros (divide by 1,000,000 for actual currency).	metric
cost_googleAds	cost_googleAds	This metric represents the cost incurred for advertising on the Google Ads platform.	metric
cost_micros	cost_micros	The total cost of clicks and interactions in micro-units (one millionth of the currency unit).	metric
cost_per_conversion	cost_per_conversion	The average cost incurred for each conversion, calculated by dividing the total cost of ad interactions by the number of conversions.	metric
costs	costs	This metric represents the total cost incurred for advertising activities.	metric
costs google	costs google	The cost of ad interactions on Google properties, in micros.	metric
country	country	The country associated with ad impressions, clicks, or targeting.	dimension
country_code	country_code	The country code, often in ISO format.	dimension
country_code_iso_3166-1_alpha-2	country_code_iso_3166-1_alpha-2	The two-letter ISO 3166-1 alpha-2 country code.	dimension
country_id	country_id	This field represents the numerical criterion ID for a targeted country.	dimension
country_iso3	country_iso3	The three-letter ISO code for a country.	dimension
country_name	country_name	The human-readable name of the country.	dimension
countrycriteriaid	countrycriteriaid	The geographic targeting ID for a country.	metric
cpa	cpa	This metric represents the average cost per acquisition or cost per action, indicating the cost efficiency of gaining a conversion.	metric
creative_name	creative_name	The name of the ad creative.	dimension
creative_version	creative_version	The version identifier for a specific ad creative.	dimension
ctr	ctr	Click-through rate, which is the ratio of clicks to impressions.	metric
currency	currency	The currency code used for financial metrics.	dimension
custom_conversion_goal.id	Custom Conversion Goal Id	The unique identifier for a custom conversion goal.	dimension
custom_conversion_goal.name	Custom Conversion Goal Name	The name of a custom conversion goal defined in Google Ads.	dimension
custom_conversion_goal.resource_name	Custom Conversion Goal Resource name	This is the resource name of a custom conversion goal, used to define specific conversion actions for campaign bidding and optimization.	dimension
custom_conversion_goal.status	Custom Conversion Goal Status	This field indicates the current status of a custom conversion goal, such as enabled or paused.	dimension
customer	Customer	The resource name of the Google Ads customer account.	dimension
customer.auto_tagging_enabled	Auto tagging enabled	Indicates if auto-tagging is enabled for the customer’s account, which adds a GCLID to ad destination URLs.	dimension
customer.call_reporting_setting.call_conversion_action	Customer call conversion action	The conversion action configured to track phone call conversions for this customer.	dimension
customer.call_reporting_setting.call_conversion_reporting_enabled	Customer call conversion reporting enabled	Indicates if conversion reporting for phone calls is enabled for this customer.	dimension
customer.call_reporting_setting.call_reporting_enabled	Customer call reporting enabled	Indicates if phone call reporting is enabled for this customer’s account.	dimension
customer.conversion_tracking_setting.accepted_customer_data_terms	Accepted customer data terms	Indicates whether the customer has accepted the customer data terms for conversion tracking.	dimension
customer.conversion_tracking_setting.conversion_tracking_id	Customer conversion tracking ID	The ID used for conversion tracking within this customer account.	dimension
customer.conversion_tracking_setting.conversion_tracking_status	Conversion tracking status	The status of conversion tracking for this customer account.	dimension
customer.conversion_tracking_setting.cross_account_conversion_tracking_id	Customer cross account conversion tracking ID	The conversion tracking ID used for cross-account conversion tracking by the customer.	dimension
customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled	Enhanced conversions for leads enabled	Indicates if enhanced conversions for leads are enabled to improve the accuracy of lead conversion measurement.	dimension
customer.conversion_tracking_setting.google_ads_conversion_customer	Google ads conversion customer	The customer account that manages conversions for this customer, especially in a cross-account conversion tracking setup.	dimension
customer.currency_code	Currency	The currency code (e.g., ‘USD’, ‘EUR’) used for billing and reporting in this customer account.	dimension
customer.customer_agreement_setting.accepted_lead_form_terms	Accepted lead form terms	Indicates whether the customer has accepted the terms and conditions for using lead forms.	dimension
customer.descriptive_name	Client name	A user-provided descriptive name for the customer account.	dimension
customer.final_url_suffix	Customer final URL suffix	A suffix that is appended to all final URLs in the customer account for tracking purposes.	dimension
customer.has_partners_badge	Customer partner program badge	Indicates if the customer account is associated with a Google Partners badge.	dimension
customer.id	Customer ID	The unique ID of the customer account.	dimension
customer.image_asset_auto_migration_done	Image asset auto migration done	Indicates if the automated migration process for image assets has been completed for this customer.	dimension
customer.image_asset_auto_migration_done_date_time	Image asset auto migration done date time	The date and time when the automated migration of image assets was completed.	dimension
customer.local_services_settings.granular_insurance_statuses	Local services granular insurance statuses	The granular insurance verification statuses for Local Services Ads managed by this customer.	dimension
customer.local_services_settings.granular_license_statuses	Local services granular license statuses	The granular license verification statuses for Local Services Ads managed by this customer.	dimension
customer.location_asset_auto_migration_done	Location asset auto migration done	Indicates if the automated migration process for location assets has been completed for this customer.	dimension
customer.location_asset_auto_migration_done_date_time	Location asset auto migration done date time	The date and time when the automated migration of location assets was completed.	dimension
customer.manager	Can manage clients	Indicates if this customer account is a manager account, allowing it to manage other client accounts.	dimension
customer.name	Customer name	The official name of the customer account.	dimension
customer.optimization_score	Customer optimization score	The optimization score for the customer account, indicating its potential for improvement.	dimension
customer.optimization_score_weight	Customer optimization score weight	The weight or relative importance of the optimization score for the customer account.	dimension
customer.pay_per_conversion_eligibility_failure_reasons	Customer pay per conversion eligibility reasons	A list of reasons why the customer account is not eligible for pay-per-conversion billing.	dimension
customer.remarketing_setting.google_global_site_tag	Google global site tag	The Google Global Site Tag (gtag.js) script used for remarketing tracking for this customer.	dimension
customer.resource_name	Customer resource name	The resource name of the customer account, which uniquely identifies it in the API.	dimension
customer.status	Status	The status of the customer account (e.g., ENABLED, CANCELED).	dimension
customer.test_account	Test account	Indicates if this customer account is a test account, used for development and testing purposes.	dimension
customer.time_zone	Time zone	The time zone setting for the customer account.	dimension
customer.tracking_url_template	Customer tracking URL template	The URL template applied to all tracking URLs at the customer account level.	dimension
customer_asset.asset	Customer Asset asset	The asset resource associated with the customer asset.	dimension
customer_asset.field_type	Customer Asset field type	The type of creative field where the asset is used (e.g., HEADLINE, DESCRIPTION, IMAGE).	dimension
customer_asset.primary_status	Customer Asset primary status	The primary status of the customer asset, indicating its overall health (e.g., PENDING, APPROVED, DISAPPROVED).	dimension
customer_asset.primary_status_details	Customer Asset primary status details	Additional details regarding the primary status of the customer asset.	dimension
customer_asset.primary_status_reasons	Customer Asset primary status reasons	The specific reasons for the primary status of the customer asset (e.g., policies violated).	dimension
customer_asset.resource_name	Customer Asset resource name	The resource name of the customer asset, uniquely identifying the association between a customer and an asset.	dimension
customer_asset.source	Customer Asset source	The source from which the customer asset was created or uploaded.	dimension
customer_asset.status	Customer Asset status	The status of the customer asset, indicating if it is enabled or paused.	dimension
customer_id	customer_id	The unique identifier for the Google Ads customer account.	dimension
customer_name	customer_name	The name of the Google Ads customer account.	dimension
customer_user_access.access_creation_date_time	Access creation date time	The date and time when the user’s access to the customer account was created.	dimension
customer_user_access.access_role	Access role	The access role assigned to the user for the customer account (e.g., ADMIN, STANDARD).	dimension
customer_user_access.email_address	Email address	The email address of the user who has access to the customer account.	dimension
customer_user_access.resource_name	customer_user_access.resource_name	The resource name for the customer_user_access entity, serving as its unique identifier within the Google Ads API.	dimension
customer_user_access.user_id	User ID	The unique identifier for the user with access to the customer account.	dimension
date	date	The specific date for which the performance data is reported.	dimension
date_start	date_start	The start date for reporting or the start date of a campaign.	dimension
date_stop	date_stop	The end date of the reporting period.	dimension
date_updated	date_updated	The date when the ad entity or its associated data was last updated.	dimension
destination_type	destination_type	The type of destination a user is taken to after clicking an ad (e.g., Website, App Deep Link).	dimension
detail_placement_view.display_name	Criteria display name	A user-friendly name for the detailed ad placement.	dimension
detail_placement_view.group_placement_target_url	Domain (detail placement)	The domain of the website where the ad was placed.	dimension
detail_placement_view.placement	Detail view placement string	A detailed string identifying the specific location where the ad was placed.	dimension
detail_placement_view.placement_type	Detail view placement type	The type of placement (e.g., WEBSITE, MOBILE_APP) for the detailed view.	dimension
detail_placement_view.resource_name	Detail view resource name	The resource name of the detailed placement view, uniquely identifying the specific placement occurrence.	dimension
detail_placement_view.target_url	URL (detail placement)	The specific URL of the page where the ad was displayed.	dimension
device	device	The type of device on which an ad was shown, used for segmentation (e.g., mobile, tablet, desktop).	dimension
device_category	device_category	This segment field categorizes the type of device used by a user when interacting with an ad, such as mobile, tablet, or desktop.	dimension
device_type	device_type	The type of device used to view an ad (e.g., mobile, desktop, tablet).	dimension
display	City Name	The name of the city, representing a geographical location.	dimension
display_keyword_view.resource_name	Display keyword view resource name	The resource name of the display keyword view, representing a keyword in the Google Display Network.	dimension
distance_view.distance_bucket	Distance from location extensions	The distance bucket (e.g., ‘0-1 miles’, ‘1-5 miles’) from the location extension that triggered an interaction.	dimension
distance_view.resource_name	Distance view resource name	The resource name of the distance view, which provides aggregated data based on distance from location extensions.	dimension
domain	domain	The domain name associated with a website, often used for Dynamic Search Ads.	dimension
dynamic_search_ads_search_term_view.has_matching_keyword	Dynamic search ads campaign has matching keyword	For Dynamic Search Ads, indicates whether the user’s search query also matched an existing keyword in the account.	dimension
dynamic_search_ads_search_term_view.has_negative_keyword	Dynamic search ads campaign has negative keyword	For Dynamic Search Ads, indicates whether the user’s search query was excluded by a negative keyword.	dimension
dynamic_search_ads_search_term_view.has_negative_url	Dynamic search ads campaign has negative URL	For Dynamic Search Ads, indicates whether the landing page URL associated with the ad was excluded by a negative URL criterion.	dimension
dynamic_search_ads_search_term_view.headline	Dynamically generated Headline	The dynamically generated headline for the ad in a Dynamic Search Ads campaign.	dimension
dynamic_search_ads_search_term_view.landing_page	URL	The landing page URL that the user was directed to from a Dynamic Search Ad.	dimension
dynamic_search_ads_search_term_view.page_url	Dynamic search ad page_url	The URL of the advertiser’s webpage that was matched by a search term in a Dynamic Search Ads campaign.	dimension
dynamic_search_ads_search_term_view.resource_name	Dynamic search ad resource name	The resource name of the dynamic search ads search term view, which provides insights into search terms and ad performance for DSA.	dimension
dynamic_search_ads_search_term_view.search_term	Search term (dynamic search ads)	The search query entered by the user that triggered a Dynamic Search Ad.	dimension
end_date	end_date	The end date for a campaign or other entity, in YYYY-MM-DD format.	dimension
engagements	engagements	The number of engagements with your ad (e.g., video plays, clicks on certain ad formats).	metric
exchange_rate	exchange_rate	The exchange rate used for currency conversion in reporting.	metric
expanded_landing_page_view.expanded_final_url	Expanded landing page	The expanded final URL of the landing page after all URL templates and custom parameters have been applied.	dimension
expanded_landing_page_view.resource_name	Expanded landing page view resource name	The resource name of the expanded landing page view, providing data for the fully resolved landing page URLs.	dimension
flight_end	flight_end	The end date of an advertising campaign flight.	dimension
flight_start	flight_start	The start date of an advertising campaign flight.	dimension
format_type	format_type	The format of the ad (e.g., text, image, video).	dimension
frequency	frequency	The average number of times a unique user saw an ad impression.	dimension
gads_campaign	gads_campaign	This field represents a Google Ads campaign, which is a set of ad groups sharing budget, targeting, and other settings.	dimension
gender_view.resource_name	Gender view resource name	The resource name of the gender view, which provides performance data segmented by user gender.	dimension
geo_target_constant.canonical_name	Geo Target Constant canonical name	The canonical, human-readable name of the geographical target (e.g., ‘New York, United States’).	dimension
geo_target_constant.country_code	Geo Target Constant country code	The country code (ISO-3166-1 alpha-2) of the geographical target.	dimension
geo_target_constant.id	Geo Target Constant id	The unique identifier for the geographical target constant.	dimension
geo_target_constant.name	Geo Target Constant name	The name of the geographical target constant.	dimension
geo_target_constant.parent_geo_target	Geo Target Constant parent geo target	The resource name of the parent geographical target, representing a broader geographical area.	dimension
geo_target_constant.resource_name	Geo Target Constant resource name	The resource name of the geographical target constant, uniquely identifying the geographical location.	dimension
geo_target_constant.status	Geo Target Constant status	The status of the geographical target constant.	dimension
geo_target_constant.target_type	Geo Target Constant target type	The type of geographical target (e.g., COUNTRY, PROVINCE, CITY).	dimension
geographic_view.country_criterion_id	Geographic view country criterion ID	The criterion ID of the country associated with the geographic view.	dimension
geographic_view.location_type	Location type	The type of location (e.g., LOCATION_OF_PRESENCE, LOCATION_OF_INTEREST) used in the geographic view.	dimension
geographic_view.resource_name	Geographic view resource name	The resource name of the geographic view, providing performance data segmented by geographical location.	dimension
google_ads_customer_id	google_ads_customer_id	The unique identifier for the Google Ads customer account.	dimension
group_placement_view.display_name	Group placement view display name	A user-friendly name for the grouped ad placement.	dimension
group_placement_view.placement	Group placement view placement	A string identifying the grouped location where the ad was placed.	dimension
group_placement_view.placement_type	Group placement view placement type	The type of placement (e.g., WEBSITE, MOBILE_APP) for the grouped view.	dimension
group_placement_view.resource_name	Group placement view resource name	The resource name of the group placement view, which provides aggregated data for groups of placements.	dimension
group_placement_view.target_url	Domain	The domain of the website for the grouped ad placement.	dimension
hotel_group_view.resource_name	Hotel group view resource name	The resource name of the hotel group view, providing data segmented by hotel groups in Hotel campaigns.	dimension
hotel_performance_view.resource_name	Hotel performance view resource name	The resource name of the hotel performance view, providing overall performance metrics for Hotel campaigns.	dimension
image url	image url	The URL of an image asset used in an ad.	dimension
impressions_account	impressions_account	The total number of times ads from the account were shown.	metric
impressions_ad	impressions_ad	This metric represents the number of times an individual ad was shown to users.	metric
impressions_adgroup	impressions_adgroup	This metric represents the total number of times ads within a specific ad group were shown to users.	metric
impressions_campaign	impressions_campaign	This metric represents the total number of times ads within a specific campaign were shown to users.	metric
impressions_google	impressions_google	The number of times an ad was shown on Google properties.	metric
impressions_googleAds	impressions_googleAds	This metric represents the number of times ads were shown across the Google Ads platform.	metric
impressions_volume	impressions_volume	The total number of times an ad was shown or the estimated volume of eligible impressions.	dimension
insertion_order_id	insertion_order_id	The identifier for a billing insertion order.	dimension
installs	installs	The number of app installs recorded as a conversion.	dimension
interactions	interactions	The number of interactions with your ad (e.g., clicks on text ads, views on video ads).	metric
invalid_impressions_ad	invalid_impressions_ad	The number of invalid impressions for a specific ad, which are filtered out as non-human traffic or other invalid activity.	metric
invalid_impressions_adgroup	invalid_impressions_adgroup	The number of invalid impressions for an ad group, filtered out due to invalid activity.	metric
invalid_impressions_campaign	invalid_impressions_campaign	The number of invalid impressions for a campaign, filtered out due to invalid activity.	metric
invoice.account_budget_summaries.{NUM}.account_budget	Account budget	The resource name of the account budget.	dimension
invoice.account_budget_summaries.{NUM}.account_budget_name	Account budget name	The name of the account budget.	dimension
invoice.account_budget_summaries.{NUM}.billable_activity_date_range.end_date	Billable activity end date	The end date of the billable activity period for the account budget.	dimension
invoice.account_budget_summaries.{NUM}.billable_activity_date_range.start_date	Billable activity start date	The start date of the billable activity period for the account budget.	dimension
invoice.account_budget_summaries.{NUM}.billed_amount_micros	invoice.account_budget_summaries.{NUM}.billed_amount_micros	The amount billed for the account budget in micro-units.	metric
invoice.account_budget_summaries.{NUM}.customer	invoice.account_budget_summaries.{NUM}.customer	The customer resource name associated with this account budget summary.	dimension
invoice.account_budget_summaries.{NUM}.customer_descriptive_name	invoice.account_budget_summaries.{NUM}.customer_descriptive_name	The descriptive name of the customer associated with this account budget summary.	dimension
invoice.account_budget_summaries.{NUM}.invalid_activity_amount_micros	invoice.account_budget_summaries.{NUM}.invalid_activity_amount_micros	The amount of invalid activity detected for the account budget, in micro-units.	metric
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.amount_micros	invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.amount_micros	The amount of a specific invalid activity entry for the account budget, in micro-units.	metric
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_account_budget_name	invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_account_budget_name	The name of the original account budget associated with the invalid activity summary.	dimension
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_invoice_id	invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_invoice_id	The ID of the original invoice related to the invalid activity summary.	dimension
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_month_of_service	invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_month_of_service	The month of service for the original activity related to the invalid activity summary.	dimension
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_purchase_order_number	invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_purchase_order_number	The purchase order number from the original account budget related to the invalid activity summary.	dimension
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_year_of_service	invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_year_of_service	The year of service for the original activity related to the invalid activity summary.	metric
invoice.account_budget_summaries.{NUM}.overdelivery_amount_micros	invoice.account_budget_summaries.{NUM}.overdelivery_amount_micros	The amount of overdelivery for the account budget, in micro-units.	metric
invoice.account_budget_summaries.{NUM}.purchase_order_number	invoice.account_budget_summaries.{NUM}.purchase_order_number	The purchase order number associated with the account budget.	dimension
invoice.account_budget_summaries.{NUM}.served_amount_micros	invoice.account_budget_summaries.{NUM}.served_amount_micros	The amount served for the account budget, in micro-units.	metric
invoice.account_budget_summaries.{NUM}.subtotal_amount_micros	Account budget subtotal amount	The subtotal amount for the account budget summary in micro-units, excluding tax and adjustments.	metric
invoice.account_budget_summaries.{NUM}.tax_amount_micros	Account budget tax amount	The tax amount for the account budget summary in micro-units.	metric
invoice.account_budget_summaries.{NUM}.total_amount_micros	Account budget total amount	The total amount for the account budget summary in micro-units, including tax and adjustments.	metric
invoice.account_summaries.{NUM}.billing_correction_subtotal_amount_micros	invoice.account_summaries.{NUM}.billing_correction_subtotal_amount_micros	The subtotal amount of billing corrections for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.billing_correction_tax_amount_micros	invoice.account_summaries.{NUM}.billing_correction_tax_amount_micros	The tax amount of billing corrections for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.billing_correction_total_amount_micros	invoice.account_summaries.{NUM}.billing_correction_total_amount_micros	The total amount of billing corrections for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.coupon_adjustment_subtotal_amount_micros	invoice.account_summaries.{NUM}.coupon_adjustment_subtotal_amount_micros	The subtotal amount of coupon adjustments for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.coupon_adjustment_tax_amount_micros	invoice.account_summaries.{NUM}.coupon_adjustment_tax_amount_micros	The tax amount of coupon adjustments for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.coupon_adjustment_total_amount_micros	invoice.account_summaries.{NUM}.coupon_adjustment_total_amount_micros	The total amount of coupon adjustments for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.customer	invoice.account_summaries.{NUM}.customer	The customer resource name associated with this account summary.	metric
invoice.account_summaries.{NUM}.excess_credit_adjustment_subtotal_amount_micros	invoice.account_summaries.{NUM}.excess_credit_adjustment_subtotal_amount_micros	The subtotal amount of excess credit adjustments for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.excess_credit_adjustment_tax_amount_micros	invoice.account_summaries.{NUM}.excess_credit_adjustment_tax_amount_micros	The tax amount of excess credit adjustments for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.excess_credit_adjustment_total_amount_micros	invoice.account_summaries.{NUM}.excess_credit_adjustment_total_amount_micros	The total amount of excess credit adjustments for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.export_charge_subtotal_amount_micros	invoice.account_summaries.{NUM}.export_charge_subtotal_amount_micros	The subtotal amount of export charges for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.export_charge_tax_amount_micros	invoice.account_summaries.{NUM}.export_charge_tax_amount_micros	The tax amount of export charges for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.export_charge_total_amount_micros	invoice.account_summaries.{NUM}.export_charge_total_amount_micros	The total amount of export charges for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.regulatory_costs_subtotal_amount_micros	invoice.account_summaries.{NUM}.regulatory_costs_subtotal_amount_micros	The subtotal amount of regulatory costs for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.regulatory_costs_tax_amount_micros	invoice.account_summaries.{NUM}.regulatory_costs_tax_amount_micros	The tax amount of regulatory costs for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.regulatory_costs_total_amount_micros	invoice.account_summaries.{NUM}.regulatory_costs_total_amount_micros	The total amount of regulatory costs for the account summary, in micro-units.	metric
invoice.account_summaries.{NUM}.subtotal_amount_micros	invoice.account_summaries.{NUM}.subtotal_amount_micros	The subtotal amount for the account summary in micro-units, excluding tax and adjustments.	metric
invoice.account_summaries.{NUM}.tax_amount_micros	invoice.account_summaries.{NUM}.tax_amount_micros	The tax amount for the account summary in micro-units.	metric
invoice.account_summaries.{NUM}.total_amount_micros	invoice.account_summaries.{NUM}.total_amount_micros	The total amount for the account summary in micro-units, including tax and adjustments.	metric
invoice.adjustments_subtotal_amount_micros	Adjustments subtotal amount	The subtotal amount of adjustments applied to the invoice, in micro-units.	metric
invoice.adjustments_tax_amount_micros	Adjustments tax amount	The tax amount of adjustments applied to the invoice, in micro-units.	metric
invoice.adjustments_total_amount_micros	Adjustments total amount	The total amount of adjustments applied to the invoice, in micro-units.	metric
invoice.billing_setup	Billing setup	The resource name of the billing setup associated with the invoice.	dimension
invoice.corrected_invoice	invoice.corrected_invoice	Reference to a corrected invoice, if the current invoice is a correction of a previous one.	metric
invoice.currency_code	Currency code	The currency code in which the invoice amounts are expressed (e.g., ‘USD’).	dimension
invoice.due_date	Due date	The date by which the invoice payment is due.	dimension
invoice.export_charge_subtotal_amount_micros	invoice.export_charge_subtotal_amount_micros	The subtotal amount of export charges on the invoice, in micro-units.	metric
invoice.export_charge_tax_amount_micros	invoice.export_charge_tax_amount_micros	The tax amount of export charges on the invoice, in micro-units.	metric
invoice.export_charge_total_amount_micros	invoice.export_charge_total_amount_micros	The total amount of export charges on the invoice, in micro-units.	metric
invoice.id	Invoice ID	The unique identifier for the invoice.	metric
invoice.issue_date	Issue date	The date when the invoice was issued.	dimension
invoice.payments_account_id	Payments account ID	The unique identifier for the payments account associated with the invoice.	dimension
invoice.payments_account_name	Payments account name	The name of the payments account associated with the invoice.	dimension
invoice.payments_profile_id	Payments profile ID	The unique identifier for the payments profile associated with the invoice.	dimension
invoice.payments_profile_name	Payments profile name	The name of the payments profile associated with the invoice.	dimension
invoice.pdf_url	PDF URL	The URL where the PDF version of the invoice can be accessed.	dimension
invoice.regulatory_costs_subtotal_amount_micros	Regulatory costs subtotal amount	The subtotal amount of regulatory costs on the invoice, in micro-units.	metric
invoice.regulatory_costs_tax_amount_micros	Regulatory costs tax amount	The tax amount of regulatory costs on the invoice, in micro-units.	metric
invoice.regulatory_costs_total_amount_micros	Regulatory costs total amount	The total amount of regulatory costs on the invoice, in micro-units.	metric
invoice.replaced_invoices.{NUM}	invoice.replaced_invoices.{NUM}	A list of resource names for invoices that were replaced by the current invoice.	metric
invoice.resource_name	Invoice resource name	The full resource name of the invoice, which uniquely identifies it within the API.	dimension
invoice.service_date_range.end_date	Service end date	The end date of the service period covered by the invoice.	dimension
invoice.service_date_range.start_date	Service start date	The start date of the service period covered by the invoice.	dimension
invoice.subtotal_amount_micros	Subtotal amount	The subtotal amount of the invoice in micro-units, excluding tax and total adjustments.	metric
invoice.tax_amount_micros	Tax amount	The total tax amount on the invoice in micro-units.	metric
invoice.total_amount_micros	Total amount	The total amount of the invoice in micro-units, including all charges, taxes, and adjustments.	metric
invoice.type_	Invoice type	The type of the invoice (e.g., ‘MONTHLY_INVOICE’).	dimension
is_targeting_location	is_targeting_location	Indicates whether the geographic location is explicitly targeted.	dimension
iso_year	iso_year	The year according to the ISO week date system, used for segmentation.	metric
item_id	item_id	The unique identifier for a product item in Shopping campaigns.	dimension
keyword_plan_ad_group.name	Keyword plan ad group name	The name of the ad group within a keyword plan.	dimension
keyword_plan_ad_group_keyword.cpc_bid_micros	CPC bid micros	The CPC bid for the keyword within a keyword plan ad group, expressed in micros.	dimension
keyword_plan_ad_group_keyword.id	Keyword plan keyword id	The unique identifier for the keyword plan keyword.	dimension
keyword_plan_ad_group_keyword.match_type	Keyword match type	The match type of the keyword within the keyword plan (e.g., EXACT, PHRASE, BROAD).	dimension
keyword_plan_ad_group_keyword.negative	Negative	Indicates if the keyword in the keyword plan is a negative keyword, preventing ads from showing for those terms.	dimension
keyword_plan_ad_group_keyword.text	Keyword text	The text of the keyword within a keyword plan ad group.	dimension
keyword_plan_campaign.name	Keyword plan campaign name	The name of the campaign within a keyword plan.	dimension
keyword_view.resource_name	Keyword view resource name	The resource name of the keyword view, providing performance data segmented by individual keywords.	dimension
label.id	Label ID	The unique identifier for the label.	dimension
label.name	Label Name	The name of the label.	dimension
landing_page_view.resource_name	Landing page view resource name	The resource name of the landing page view, providing performance data for landing pages.	dimension
landing_page_view.unexpanded_final_url	Landing page	The unexpanded final URL of the landing page, before any tracking templates or custom parameters are applied.	dimension
language	language	This field represents the language targeting setting for a campaign or ad group, identified by a language ID or code.	dimension
latitude	latitude	The latitude coordinate of a geographical target.	metric
lead_form_submission_data.gclid	Gclid	The Google Click Identifier (GCLID) associated with the lead form submission.	dimension
lead_form_submission_data.id	ID	The unique identifier for the lead form submission.	dimension
lead_form_submission_data.lead_form_submission_fields	Lead form submission fields	The fields and their values submitted by the user through the lead form.	dimension
lead_form_submission_data.submission_date_time	Submission date time	The date and time when the lead form was submitted.	dimension
leads	leads	The number of lead conversions recorded.	metric
length	length	The duration or length of a video ad.	dimension
local_services_lead.category_id	Lead category ID	The category ID for the Local Services lead, identifying the service type.	dimension
local_services_lead.contact_details	Lead contact details	The contact details provided by the lead from Local Services Ads.	dimension
local_services_lead.creation_date_time	Lead creation date	The date and time when the Local Services lead was created.	dimension
local_services_lead.credit_details.credit_state	Lead credit state	The current credit state of the Local Services lead (e.g., CHARGED, CREDITED, PENDING).	dimension
local_services_lead.credit_details.credit_state_last_update_date_time	Lead credit state last updated date	The date and time when the credit state of the Local Services lead was last updated.	dimension
local_services_lead.id	Lead ID	The unique identifier for the Local Services lead.	dimension
local_services_lead.lead_charged	Lead charged	Indicates if the Local Services lead resulted in a charge to the advertiser.	dimension
local_services_lead.lead_status	Lead status	The current status of the Local Services lead (e.g., NEW, BOOKED, ARCHIVED).	dimension
local_services_lead.lead_type	Lead type	The type of Local Services lead (e.g., PHONE_CALL, MESSAGE).	dimension
local_services_lead.locale	Lead locale	The locale (language and region) of the Local Services lead.	dimension
local_services_lead.service_id	Lead service ID	The service ID related to the Local Services lead.	dimension
location_source	location_source	The source of the location data for a user, used for segmentation.	dimension
location_type	location_type	The type of geographic location, such as ‘Physical location’ or ‘Area of interest’.	dimension
location_view.resource_name	Location view resource name	The resource name of the location view, providing performance data segmented by geographic location.	dimension
locationtype	locationtype	The type of location (e.g., ‘City’, ‘Region’, ‘Country’) for targeting or reporting.	dimension
longitude	longitude	The longitude coordinate of a geographical target.	metric
managed_placement_view.resource_name	Managed placement view resource name	The resource name of the managed placement view, providing performance data for placements explicitly targeted by the advertiser.	dimension
match_type	match_type	The match type of the keyword or search term that triggered an ad.	dimension
mcc.id	MCC ID	The unique identifier for the Manager Account (MCC).	dimension
mcc.name	MCC name	The name of the Manager Account (MCC).	dimension
mcc_name	mcc_name	The descriptive name of the Google Ads Manager Account (MCC).	dimension
measured_impressions	measured_impressions	The number of times an ad appeared in locations measurable by Active View technology.	dimension
media_campaign_id	media_campaign_id	The identifier for a media campaign.	dimension
media_campaign_name	media_campaign_name	The name of the media campaign.	dimension
media_channel	media_channel	The media channel used for advertising (e.g., Social, Search, Programmatic Display).	dimension
media_cost	media_cost	The cost associated with media impressions or clicks, in micros.	metric
medium	medium	The advertising medium that delivered the ad (e.g., cpc, organic, referral).	dimension
metrics.absolute_top_impression_percentage	Absolute Top Impression (%)	The percentage of impressions that were shown as the very first ad above the organic search results.	metric
metrics.active_view_cpm	Active view average CPM	The average cost-per-thousand viewable impressions (CPM) for ads served on the Google Display Network or YouTube.	metric
metrics.active_view_ctr	Active view viewable CTR	The Click-Through Rate (CTR) specifically for viewable impressions.	metric
metrics.active_view_impressions	Active view viewable impressions	The number of viewable impressions served. An impression is counted as viewable if at least 50% of its pixels are on screen for at least one second for display ads, or two consecutive seconds for video ads.	metric
metrics.active_view_measurability	Active view measurability	The percentage of impressions that were measurable by Active View.	metric
metrics.active_view_measurable_cost_micros	Active view measurable cost	The cost in micros for impressions that were measurable by Active View.	metric
metrics.active_view_measurable_impressions	Active view measurable impressions	The number of impressions that were measurable by Active View.	metric
metrics.active_view_viewability	Active view viewability	The percentage of Active View measurable impressions that were actually viewable.	metric
metrics.all_conversions	All conversions	The total number of all conversions, including those that are not reported in the ‘Conversions’ column.	metric
metrics.all_conversions_by_conversion_date	All conversions (by conversion time)	The total number of all conversions, reported based on the date the conversion actually occurred.	metric
metrics.all_conversions_from_click_to_call	All conversions from click to call	The total number of all conversions resulting from click-to-call interactions.	metric
metrics.all_conversions_from_directions	All conversions from directions	The total number of all conversions resulting from requests for directions to a business location.	metric
metrics.all_conversions_from_interactions_rate	All conversion rate	The rate at which interactions led to all conversions.	metric
metrics.all_conversions_from_interactions_value_per_interaction	All conversions from interactions per interaction value	The total value of all conversions divided by the total number of interactions.	metric
metrics.all_conversions_from_location_asset_click_to_call	All conversions from location asset click to call	The total number of all conversions resulting from click-to-call interactions via a location asset.	metric
metrics.all_conversions_from_location_asset_directions	All conversions from location asset directions	The total number of all conversions resulting from directions requests via a location asset.	metric
metrics.all_conversions_from_location_asset_menu	All conversions from location asset menu	Number of menu link clicks on any location surface after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_location_asset_order	All conversions from location asset order	Number of order clicks on any location surface after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_location_asset_other_engagement	All conversions from location asset other engagement	Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_location_asset_store_visits	All conversions from location asset store visits	Estimated number of visits to the store after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_location_asset_website	All conversions from location asset website	Number of website URL clicks on any location surface after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_menu	All conversions from menu	The number of times people clicked a link to view a store’s menu after clicking an ad. This metric applies to feed items only.	metric
metrics.all_conversions_from_order	All conversions from order	The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.	metric
metrics.all_conversions_from_other_engagement	All conversions from other engagement	The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.	metric
metrics.all_conversions_from_store_visit	All conversions from store visit	Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only.	metric
metrics.all_conversions_from_store_website	All conversions from store website	The number of times that people were taken to a store’s URL after clicking an ad. This metric applies to feed items only.	metric
metrics.all_conversions_value	All conversions value	The value of all conversions.	metric
metrics.all_conversions_value_by_conversion_date	All conversion value (by conversion time)	The value of all conversions. When this column is selected with date, the values in date column means the conversion date.	metric
metrics.all_conversions_value_per_cost	All conversions per cost	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).	metric
metrics.average_cart_size	Average cart size	Average cart size is the average number of products in each order attributed to your ads. Calculated by total number of products sold divided by total number of orders received.	metric
metrics.average_cost	Average cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.	metric
metrics.average_cpc	Average CPC	The average amount an advertiser pays each time a user clicks on one of their ads. It is calculated by dividing the total cost of all clicks by the total number of clicks. This metric is returned in micros and needs to be divided by 1,000,000 to get the actual value.	metric
metrics.average_cpe	Average CPE	The average amount that you’ve been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.	metric
metrics.average_cpm	Average CPM	Average cost-per-thousand impressions (CPM), based on your total cost and impressions.	metric
metrics.average_cpv	Average CPV	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. This metric is returned in micros.	metric
metrics.average_impression_frequency_per_user	Average impression frequency per user	The average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for Display, Video, Discovery, and App campaign types.	metric
metrics.average_order_value_micros	Average order value micros	Average order value is the average revenue you made per order attributed to your ads. This metric is returned in micros.	metric
metrics.average_page_views	Average page views	Average number of pages viewed per session.	metric
metrics.average_target_cpa_micros	Average target cpa micros	The average Target CPA. This metric allows you to measure the Cost-Per-Acquisition that your bid strategy targeted for specific time periods. This metric is returned in micros.	metric
metrics.average_target_roas	Average target roas	The average Target ROAS (Return On Ad Spend). This metric allows you to measure the ROAS that your bid strategy targeted for specific time periods.	metric
metrics.average_time_on_site	Average session duration (seconds)	Total duration of all sessions (in seconds) divided by the number of sessions. Imported from Google Analytics.	metric
metrics.benchmark_average_max_cpc	Benchmark average maximum CPC	The benchmark average maximum CPC for a product partition, used to compare your performance against competitors.	metric
metrics.benchmark_ctr	Benchmark CTR	The benchmark CTR for a product partition, used to compare your performance against competitors.	metric
metrics.biddable_app_install_conversions	Biddable app install conversions	The number of app install conversions from biddable actions. This metric is not available on all resource levels.	metric
metrics.biddable_app_post_install_conversions	Biddable app post install conversions	The number of app post-install conversions from biddable actions. This metric is not available on all resource levels.	metric
metrics.bounce_rate	Bounce rate	The percentage of sessions in which a visitor only saw one page and did not navigate to other pages on your site. Imported from Google Analytics.	metric
metrics.clicks	Clicks	The number of clicks your ad has received. In some reports, this includes all clicks (charged and free), while in others it refers only to charged clicks.	metric
metrics.combined_clicks	Combined clicks	Total number of clicks from both ads and organic search results.	metric
metrics.combined_clicks_per_query	Combined clicks per query	The number of clicks from ads or organic search results divided by the total number of searches that returned pages from your site or triggered one of your ads.	metric
metrics.combined_queries	Combined queries	Total number of searches that returned pages from your site in the organic search results or triggered one of your ads.	metric
metrics.content_budget_lost_impression_share	Content lost impression share (budget)	The estimated percentage of times that your ad was eligible to show on the Display Network but didn’t because your budget was too low.	metric
metrics.content_impression_share	Content impression share	The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive. Reported in the range of 0.1 to 1, with values below 0.1 reported as 0.0999.	metric
metrics.content_rank_lost_impression_share	Content lost impression share (rank)	The estimated percentage of impressions on the Display Network that your ads didn’t receive due to poor Ad Rank. Reported in the range of 0 to 0.9, with values above 0.9 reported as 0.9001.	metric
metrics.conversion_last_conversion_date	Last conversion date	The date of the most recent conversion recorded.	metric
metrics.conversion_last_received_request_date_time	Last received conversion request	The date and time when the last conversion tracking request was received.	metric
metrics.conversions	Conversions	The number of conversions. This only includes conversion actions for which ‘include_in_conversions_metric’ is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.	metric
metrics.conversions_by_conversion_date	Conversions (by conversion time)	The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in the date column represent the conversion date.	metric
metrics.conversions_from_interactions_rate	Conversion rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This rate shows how often an ad interaction leads to a conversion.	metric
metrics.conversions_from_interactions_value_per_interaction	Interaction conversions per interaction	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.conversions_value	Total conversion value	The sum of conversion values for the conversions included in the ‘conversions’ field. This metric is useful only if you have assigned values to your conversion actions.	metric
metrics.conversions_value_by_conversion_date	Conversion value (by conversion time)	The sum of biddable conversions value by conversion date. When this column is selected with date, the values in the date column represent the conversion date.	metric
metrics.conversions_value_per_cost	Conversions value per cost	The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.	metric
metrics.cost_micros	Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This value is in micros (1,000,000 times the account currency) and needs to be divided by 1,000,000 to get the actual cost value.	metric
metrics.cost_of_goods_sold_micros	Cost of goods sold micros	Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. This metric is returned in micros.	metric
metrics.cost_per_all_conversions	Cost per all conversion	The cost of ad interactions divided by all conversions. This represents the average cost per all conversions.	metric
metrics.cost_per_conversion	Cost per conversion	The cost of ad interactions divided by conversions. This represents the average cost per conversion for actions where ‘include_in_conversions_metric’ is true.	metric
metrics.cost_per_current_model_attributed_conversion	Cost per conversion (current model)	The cost of ad interactions divided by current model attributed conversions. This represents the average cost per conversion based on your currently selected attribution model.	metric
metrics.cross_device_conversions	Cross-device conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in ‘all_conversions’.	metric
metrics.cross_sell_cost_of_goods_sold_micros	Cross sell cost of goods sold micros	Cost of goods sold (COGS) from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.	metric
metrics.cross_sell_gross_profit_micros	Cross sell gross profit micros	Gross profit from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.	metric
metrics.cross_sell_revenue_micros	Cross sell revenue micros	Revenue from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.	metric
metrics.cross_sell_units_sold	Cross sell units sold	The total number of products sold as a result of advertising a different product (cross-sell). This metric is only available if you report conversions with cart data.	metric
metrics.ctr	CTR	Click-through rate (CTR) is the number of clicks your ad received divided by the number of times your ad was shown (impressions). It indicates how relevant and engaging your ad is to users.	metric
metrics.current_model_attributed_conversions	Conversions (current model)	Shows how your historic conversions data would look under the attribution model you’ve currently selected. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.current_model_attributed_conversions_from_interactions_rate	Model conversions from interactions	Current model attributed conversions from interactions divided by the number of ad interactions. This rate shows how often an ad interaction leads to a conversion based on your current attribution model.	metric
metrics.current_model_attributed_conversions_from_interactions_value_per_interaction	Conversions from interactions per interaction value	The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.current_model_attributed_conversions_value	Conversion value (current model)	The value of current model attributed conversions. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.current_model_attributed_conversions_value_per_cost	Model conversions per cost of ad	The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.eligible_impressions_from_location_asset_store_reach	Eligible impressions from location asset store reach	Number of impressions in which the store location was shown or the location was used for targeting.	metric
metrics.engagement_rate	Engagement rate	How often people engage with your ad after it’s shown to them. This is the number of ad expansions divided by the number of times your ad is shown (impressions).	metric
metrics.engagements	Engagements	The number of engagements with your ad. An engagement occurs when a viewer expands your Lightbox ad, watches a video ad for a certain duration, or clicks on a video ad.	metric
metrics.gmail_forwards	Gmail forwards	The number of times a Gmail ad was forwarded to someone else as a message.	metric
metrics.gmail_saves	Gmail saves	The number of times someone has saved your Gmail ad to their inbox as a message.	metric
metrics.gmail_secondary_clicks	Gmail clicks to website	The number of clicks to the landing page on the expanded state of Gmail ads.	metric
metrics.gross_profit_margin	Gross profit margin	The gross profit margin from products sold, calculated as (revenue - cost of goods sold) / revenue. This metric is available if you provide cost of goods sold (COGS) data.	metric
metrics.gross_profit_micros	Gross profit micros	The total amount of gross profit from products sold. This metric is returned in micros and is available if you provide cost of goods sold (COGS) data.	metric
metrics.historical_creative_quality_score	Ad relevance (historical)	Historical quality score for ad relevance, measuring the performance of the ad compared to other advertisers. Available at the keyword level.	metric
metrics.historical_landing_page_quality_score	Landing page experience (historical)	Historical quality score for landing page experience, measuring the quality of the landing page. Available at the keyword level.	metric
metrics.historical_quality_score	Quality score (historical)	Overall historical Quality Score for keywords, on a scale from 1-10. This score influences ad position and cost-per-click.	metric
metrics.historical_search_predicted_ctr	Expected clickthrough rate (historical)	Historical expected click-through rate (CTR) for keywords, representing the likelihood of your ad being clicked when shown, compared to other advertisers.	metric
metrics.hotel_average_lead_value_micros	Hotel average lead value (micros)	Average lead value for hotel ads. This metric is returned in micros.	metric
metrics.hotel_eligible_impressions	Hotel eligible impressions	The total number of opportunities your hotel ad was eligible to show (entered the auction) based on the targeting criteria over the specified time period.	metric
metrics.hotel_price_difference_percentage	Hotel price difference (%)	For hotel campaigns, the percentage difference in price compared to a benchmark, indicating competitiveness.	metric
metrics.impressions	Impressions	The number of times your ad has appeared on a search results page or website on the Google Network.	metric
metrics.impressions_from_store_reach	Location-based store ad impressions	Location-based store ad impressions, indicating how often a store location was shown or used for targeting in an ad.	metric
metrics.interaction_event_types	Interaction types	The types of payable and free interactions with an ad, such as clicks, views, or engagements.	metric
metrics.interaction_rate	Interaction rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown (impressions).	metric
metrics.interactions	Interactions	The number of interactions with your ad. An interaction is the main user action associated with an ad format (e.g., clicks for text/shopping ads, views for video ads).	metric
metrics.invalid_click_rate	Invalid click rate	The percentage of all clicks on an ad that are considered invalid by Google (e.g., accidental clicks, fraudulent traffic). Google automatically filters these from reports.	metric
metrics.invalid_clicks	Invalid clicks	The number of clicks that Google Ads identified as invalid and filtered out.	metric
metrics.lead_cost_of_goods_sold_micros	Lead cost of goods sold micros	Cost of goods sold (COGS) from products sold as a result of advertising the same product (lead). This metric is returned in micros.	metric
metrics.lead_gross_profit_micros	Lead gross profit micros	Gross profit from products sold as a result of advertising the same product (lead). This metric is returned in micros.	metric
metrics.lead_revenue_micros	Lead revenue micros	Revenue from products sold as a result of advertising the same product (lead). This metric is returned in micros.	metric
metrics.lead_units_sold	Lead units sold	The total number of products sold as a result of advertising the same product (lead). This metric is only available if you report conversions with cart data.	metric
metrics.message_chat_rate	Message chat rate	The rate at which message ads resulted in chats.	metric
metrics.message_chats	Message chats	The number of message chats initiated from message ads.	metric
metrics.message_impressions	Message impressions	The number of impressions for message ads.	metric
metrics.mobile_friendly_clicks_percentage	Mobile-friendly click rate	The percentage of clicks on your ads that lead to a mobile-friendly landing page.	metric
metrics.optimization_score_uplift	Optimization score uplift	The estimated increase in optimization score if all related recommendations are applied. This is an estimate based on all available recommendations as a whole.	metric
metrics.optimization_score_url	Optimization score url	A deep link into the Google Ads UI to view information on related recommendations.	metric
metrics.orders	Orders	The total number of purchase conversions you received attributed to your ads. This metric is only available if you report conversions with cart data.	metric
metrics.organic_clicks	Organic clicks	The number of times someone clicked your site’s listing in the unpaid search results for a particular query.	metric
metrics.organic_clicks_per_query	Organic clicks per query	The number of clicks you’ve received on your organic search listings divided by the total number of searches that returned pages from your site.	metric
metrics.organic_impressions	Organic listings	The number of times a page from your site was listed in the organic search results.	metric
metrics.organic_impressions_per_query	Organic listings per query	Average number of times a page from your site was listed per query in organic search results.	metric
metrics.organic_queries	Organic queries	Total number of searches that returned organic search results for your site over the given period.	metric
metrics.percent_new_visitors	New sessions (%)	Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.	metric
metrics.phone_calls	Phone calls	The number of offline phone calls received.	metric
metrics.phone_impressions	Phone impressions	The number of times your phone number is shown in ads, leading to a phone call.	metric
metrics.phone_through_rate	PTR	Number of phone calls received (metrics.phone_calls) divided by the number of times your phone number is shown (metrics.phone_impressions).	metric
metrics.publisher_organic_clicks	Publisher organic clicks	The count of ad clicks collected from unpaid and owned traffic to the publisher site where the ad is published.	metric
metrics.publisher_purchased_clicks	Publisher purchased clicks	The count of ad clicks from paid third-party traffic to the site where the ad is published.	metric
metrics.publisher_unknown_clicks	Publisher unknown clicks	The count of clicks not definitively identified as organic or purchased traffic to the publisher site.	metric
metrics.relative_ctr	Relative CTR	Your click-through rate (CTR) divided by the average click-through rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.	metric
metrics.revenue_micros	Revenue micros	The total amount of revenue generated from orders attributed to your ads. This metric is returned in micros.	metric
metrics.search_absolute_top_impression_share	Search absolute top impression share	The percentage of your Search ad impressions that are shown in the most prominent Search position (the very first ad above organic search results).	metric
metrics.search_budget_lost_absolute_top_impression_share	Search lost absolute top impression share (budget)	The estimated percentage of times that your ad was eligible to show as the very first ad above the organic search results but didn’t because your budget was too low.	metric
metrics.search_budget_lost_impression_share	Search lost impression share (budget)	The estimated percentage of times that your ad was eligible to show on the Search Network but didn’t because your budget was too low. This data is available at the campaign level only.	metric
metrics.search_budget_lost_top_impression_share	Search lost top impression share (budget)	The estimated percentage of times that your ad was eligible to show anywhere above the organic search results but didn’t because your budget was too low.	metric
metrics.search_click_share	Click share	The estimated percentage of all available clicks on the Search Network that your ads received.	metric
metrics.search_exact_match_impression_share	Search exact match impression share	The impressions you’ve received for search terms that precisely matched your keywords, divided by the estimated total number of exact match impressions you were eligible to receive.	metric
metrics.search_impression_share	Search impression share	The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive.	metric
metrics.search_rank_lost_absolute_top_impression_share	Search lost absolute top impression share (rank)	The estimated percentage of times your ad was not the very first ad above the organic search results due to a low Ad Rank.	metric
metrics.search_rank_lost_impression_share	Search lost impression share (rank)	The estimated percentage of times that your ads weren’t shown on the Search Network due to poor Ad Rank in the auction.	metric
metrics.search_rank_lost_top_impression_share	Search lost top impression share (rank)	The estimated percentage of times your ad did not show anywhere above the organic search results because of a low Ad Rank.	metric
metrics.search_top_impression_share	Search top impression share	The percentage of your Search ad impressions that are shown anywhere above the organic search results.	metric
metrics.search_volume	Search volume	Average monthly searches for keywords over the past 12 months. This is a historical metric used in keyword planning.	metric
metrics.sk_ad_network_installs	Sk ad network installs	The number of app installs attributed via SKAdNetwork.	metric
metrics.sk_ad_network_total_conversions	Sk ad network total conversions	The total number of conversions attributed via SKAdNetwork.	metric
metrics.speed_score	Mobile speed score	Mobile speed score for landing pages, indicating how quickly a page loads and becomes interactive.	metric
metrics.top_impression_percentage	Top Impression (%)	The percentage of your ad impressions that are shown anywhere above the organic search results.	metric
metrics.unique_users	Unique users	The number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. Available for Display, Video, Discovery, and App campaign types.	metric
metrics.units_sold	Units sold	The total count of products sold as a result of your advertising. This metric is only available if you report conversions with cart data.	metric
metrics.valid_accelerated_mobile_pages_clicks_percentage	Valid AMP click rate	The percentage of clicks that land on a valid Accelerated Mobile Pages (AMP) landing page.	metric
metrics.value_per_all_conversions	Value per all conversion	The value of all conversions divided by the number of all conversions. This represents the average value per all conversions.	metric
metrics.value_per_all_conversions_by_conversion_date	Value / all conversion (by conversion time)	The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in the date column represent the conversion date.	metric
metrics.value_per_conversion	Value per conversion	The value of conversions divided by the number of conversions. This represents the average value per conversion for actions where ‘include_in_conversions_metric’ is true.	metric
metrics.value_per_conversions_by_conversion_date	Value / conversion (by conversion time)	The value of biddable conversions divided by the number of biddable conversions, segmented by conversion date.	metric
metrics.value_per_current_model_attributed_conversion	Value per conversion (current model)	The value of current model attributed conversions divided by the number of current model attributed conversions. This represents the average value per conversion based on your current attribution model.	metric
metrics.video_quartile_p100_rate	Video played to 100%	Percentage of impressions where the viewer watched 100% of your video ad.	metric
metrics.video_quartile_p25_rate	Video played to 25%	Percentage of impressions where the viewer watched 25% of your video ad.	metric
metrics.video_quartile_p50_rate	Video played to 50%	Percentage of impressions where the viewer watched 50% of your video ad.	metric
metrics.video_quartile_p75_rate	Video played to 75%	Percentage of impressions where the viewer watched 75% of your video ad.	metric
metrics.video_view_rate	View rate	The number of views your video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.	metric
metrics.video_views	Views	The number of times your video ads were viewed.	metric
metrics.view_through_conversions	View-through conversions	Conversions that happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.	metric
metrics.view_through_conversions_from_location_asset_click_to_call	View through conversions from location asset click to call	Number of call button clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_directions	View through conversions from location asset directions	Number of directions clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_menu	View through conversions from location asset menu	Number of menu link clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_order	View through conversions from location asset order	Number of order clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_other_engagement	View through conversions from location asset other engagement	Number of other types of local action clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_store_visits	View through conversions from location asset store visits	Estimated number of visits to the store after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_website	View through conversions from location asset website	Number of website URL clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrocriteriaid	metrocriteriaid	The geographic targeting ID for a metropolitan area.	metric
monthly_date	monthly_date	The date represented at a monthly granularity for reporting.	dimension
name	name	A generic name field for various entities (e.g., campaign name, ad group name).	dimension
objective	objective	The overarching goal or objective of the campaign, such as sales or leads.	dimension
organic_paid	organic_paid	Indicates whether a search result or listing is organic (unpaid) or paid.	dimension
paid_organic_search_term_view.resource_name	Paid organic search term view resource name	Resource name for the paid and organic search term view, which combines data from paid ads and organic search results for a given search query.	dimension
paid_organic_search_term_view.search_term	Query	The actual search term entered by a user that triggered an ad or organic listing.	dimension
parental_status_view.resource_name	Parental status view resource name	The resource name for the parental status targeting view.	dimension
partner_placement	partner_placement	Indicates if the ad was shown on a Google partner website or app.	dimension
per_store_view.place_id	Per store view place ID	The unique identifier of a specific store location for which data is reported.	dimension
per_store_view.resource_name	per_store_view.resource_name	The resource name for a per-store view, uniquely identifying the store’s performance data.	dimension
performance_max_placement_view.display_name	Performance Max Placement View Display Name	A user-friendly name for the placement of ads in a Performance Max campaign.	dimension
performance_max_placement_view.placement	Performance Max Placement View Placement	The specific location where ads from a Performance Max campaign were displayed.	dimension
performance_max_placement_view.placement_type	Performance Max Placement View Placement Type	The type of placement (e.g., WEBSITE, YOUTUBE) for ads in a Performance Max campaign.	dimension
performance_max_placement_view.resource_name	Performance Max Placement View Resource Name	The resource name for the Performance Max placement view, uniquely identifying it within the Google Ads API.	dimension
performance_max_placement_view.target_url	Performance Max Placement View Target URL	The URL where an ad from a Performance Max campaign was displayed.	dimension
placement_detail	placement_detail	Provides granular details about the ad placement, used for segmentation.	dimension
platform_name	platform_name	The name of the advertising platform where the ad was served.	dimension
potential_impressions	potential_impressions	An estimate of the total number of impressions an ad could receive based on targeting and budget.	metric
pricing_model	pricing_model	The pricing model used for the ad (e.g., CPC, CPM, CPV).	dimension
product_group_view.resource_name	Product group view resource name	Resource name for the product group view, which provides aggregated reporting statistics for product groups within Shopping campaigns.	dimension
product_id	product_id	The unique identifier for a product, typically used in Shopping campaigns.	dimension
product_name	product_name	The name or title of a product in Shopping campaigns.	dimension
publisher_name	publisher_name	The name of the publisher (e.g., website, app) where the ad was displayed.	dimension
publisher_platform	publisher_platform	The platform of the publisher whose inventory an ad was served on (e.g., AdMob, Google Display Network).	dimension
purchase	purchase	A conversion metric indicating a purchase event.	metric
quality_score_name	quality_score_name	The name or category of the Quality Score (an estimate of the quality of your ads, keywords, and landing pages).	dimension
reach	reach	The estimated number of unique users who saw an ad.	dimension
reattribution_reinstalls	reattribution_reinstalls	The number of app reinstalls that are reattributed to an ad campaign.	dimension
reattributions	reattributions	The number of conversions or app installs that are reattributed to an ad campaign.	dimension
recommendation_description	recommendation_description	A detailed description of the optimization recommendation provided by Google Ads, fetched via RecommendationService.	dimension
recommendation_details	recommendation_details	Additional detailed information or context about the optimization recommendation, fetched via RecommendationService.	dimension
recommendation_id	recommendation_id	The unique identifier for an optimization recommendation, fetched via RecommendationService.	dimension
recommendation_type	recommendation_type	The category or type of the optimization recommendation (e.g., ‘Add keywords,’ ‘Improve responsive search ads’), fetched via RecommendationService.	dimension
region	region	A geographical region within a country used for targeting or reporting.	dimension
region_iso	region_iso	The ISO code for a geographical region.	dimension
regioncriteriaid	regioncriteriaid	The geographic targeting ID for a region or state.	dimension
reinstalls	reinstalls	The total number of app reinstalls.	dimension
report_type	report_type	The type of report being generated (e.g., for campaigns, ad groups, or search terms).	dimension
responsive.search.ad.descriptions_1	Responsive search ad descriptions 1	The text content for the first description asset in a Responsive Search Ad.	dimension
responsive.search.ad.descriptions_2	Responsive search ad descriptions 2	The text content for the second description asset in a Responsive Search Ad.	dimension
responsive.search.ad.descriptions_3	Responsive search ad descriptions 3	The text content for the third description asset in a Responsive Search Ad.	dimension
responsive.search.ad.descriptions_4	Responsive search ad descriptions 4	The text content for the fourth description asset in a Responsive Search Ad.	dimension
responsive.search.ad.headlines_1	Responsive search ad headlines 1	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_10	Responsive search ad headlines 10	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_11	Responsive search ad headlines 11	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_12	Responsive search ad headlines 12	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_13	Responsive search ad headlines 13	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_14	Responsive search ad headlines 14	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_15	Responsive search ad headlines 15	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_2	Responsive search ad headlines 2	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_3	Responsive search ad headlines 3	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_4	Responsive search ad headlines 4	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_5	Responsive search ad headlines 5	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_6	Responsive search ad headlines 6	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_7	Responsive search ad headlines 7	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_8	Responsive search ad headlines 8	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_9	Responsive search ad headlines 9	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive_search_ad_descriptions	responsive_search_ad_descriptions	A list of text assets that serve as descriptions for Responsive Search Ads, from which Google Ads selects to display.	dimension
responsive_search_ad_headlines	responsive_search_ad_headlines	A list of text assets that serve as headlines for Responsive Search Ads, from which Google Ads selects to display.	dimension
roas	roas	This metric represents the Return On Ad Spend, calculated by dividing conversion value by cost.	metric
sales	sales	The number of sales conversions recorded, or the value generated from sales.	metric
search_engine	search_engine	The search engine where the ad impression occurred.	dimension
search_term_view.ad_group	Search term view ad group	The resource name of the ad group associated with a search term in the search_term_view report.	dimension
search_term_view.resource_name	Search term view resource name	The resource name for the search_term_view entity, serving as its unique identifier within the Google Ads API.	dimension
search_term_view.search_term	Search term	The actual search query entered by a user that triggered an ad. This is available in the search_term_view report.	dimension
search_term_view.status	Added/excluded	The status of the search term, indicating whether it has been added as a keyword or excluded as a negative keyword.	dimension
search_type	search_type	The type of search that triggered an ad (e.g., Google Search, Search Partners).	dimension
segments.ad_destination_type	Destination type	The type of destination a user is taken to after clicking an ad (e.g., Website, App Deep Link).	dimension
segments.ad_format_type	Ad format type	The format type of the ad, such as text ad, image ad, or video ad.	dimension
segments.ad_network_type	Network	The type of ad network where the impression occurred (e.g., Google Search, Search Partners, Display Network, YouTube).	dimension
segments.asset_interaction_target.interaction_on_this_asset	Asset Interaction ThisVsOther	A segment indicating whether the user interaction that led to a conversion was directly on the specific asset.	dimension
segments.auction_insight_domain	Auction insight domain	A segment representing the domain of a competitor in the auction insights report.	dimension
segments.budget_campaign_association_status.status	Budget campaign association status	The status of the association between a budget and a campaign (e.g., ‘ACTIVE’, ‘REMOVED’).	dimension
segments.click_type	Click type	The type of click that occurred on the ad, such as headline, sitelink, or phone call.	dimension
segments.conversion_action	Conversion Tracker ID	The resource name of the conversion action that recorded the conversion.	dimension
segments.conversion_action_category	Conversion category	The category of the conversion action (e.g., PURCHASE, LEAD, DOWNLOAD).	dimension
segments.conversion_action_name	Conversion name	The name of the conversion action.	dimension
segments.conversion_adjustment	Conversion adjustment	Indicates whether a conversion was adjusted (e.g., due to a return or cancellation).	dimension
segments.conversion_attribution_event_type	Ad event type	A segment categorizing conversions by the type of ad event that led to them.	dimension
segments.conversion_lag_bucket	Days to conversion	A segment that groups conversions by the number of days between the ad interaction and the conversion.	dimension
segments.conversion_or_adjustment_lag_bucket	Days to conversion or adjustment	This field categorizes conversions or conversion adjustments based on the time delay (lag) between the ad interaction and the conversion event.	dimension
segments.date	Day	The specific date to which the metrics in the report apply, formatted as YYYY-MM-DD.	dimension
segments.day_of_week	Day of week	The day of the week (e.g., MONDAY, TUESDAY) to which the metrics apply.	dimension
segments.device	Device	The device type on which the ad was shown (e.g., mobile, desktop, tablet).	dimension
segments.external_conversion_source	Conversion source	The external source from which the conversion was imported (e.g., SALESFORCE, GOOGLE_ANALYTICS).	dimension
segments.geo_target_airport	Target airport	A segment field that provides data broken down by targeted airports.	dimension
segments.geo_target_city	City	The geographical city used for targeting or for which performance data is reported.	dimension
segments.geo_target_county	Target county	The geographical county used for targeting or for which performance data is reported.	dimension
segments.geo_target_district	Target district	The geographical district used for targeting or for which performance data is reported.	dimension
segments.geo_target_metro	Metro area	The geographical metro area (e.g., designated market area) used for targeting or for which performance data is reported.	dimension
segments.geo_target_most_specific_location	Most specific location	The most specific geographical location targeted or for which performance data is reported.	dimension
segments.geo_target_postal_code	Target postal code	Geographical targeting by postal code, used to segment performance data.	dimension
segments.geo_target_province	Target province	The geographical province used for targeting or for which performance data is reported.	dimension
segments.geo_target_region	Region	The geographical region (e.g., state, province) used for targeting or for which performance data is reported.	dimension
segments.geo_target_state	Target state	The geographical state used for targeting or for which performance data is reported.	dimension
segments.hour	Hour of day	The hour of the day (0-23) to which the metrics apply.	metric
segments.interaction_on_this_extension	This extension vs. other	Indicates whether the interaction was on the specified ad extension or another part of the ad.	dimension
segments.keyword.ad_group_criterion	Keyword ID	The resource name of the ad group criterion (e.g., keyword) that triggered the ad.	dimension
segments.keyword.info.text	Keyword	The text of the keyword that was matched for the ad impression.	dimension
segments.month	Month	The month to which the metrics in the report apply, represented by the date of the first day of the month (YYYY-MM-DD).	dimension
segments.month_of_year	Month of year	The month of the year, allowing segmentation of performance data by month.	dimension
segments.product_aggregator_id	MCA ID	The ID of the product aggregator (Multi-Client Account, MCA) in Google Merchant Center.	metric
segments.product_brand	Brand	The brand of the product from the Google Merchant Center feed.	dimension
segments.product_category_level1	Product category level1	The first level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_category_level2	Product category level2	The second level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_category_level3	Product category level3	The third level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_category_level4	Product category level4	The fourth level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_category_level5	Product category level5	The fifth level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_channel	Channel	The channel through which the product is sold (e.g., ONLINE, LOCAL).	dimension
segments.product_channel_exclusivity	Channel exclusivity	The channel exclusivity of the product (e.g., SINGLE_CHANNEL, MULTI_CHANNEL).	dimension
segments.product_condition	Condition	The condition of the product (e.g., NEW, USED, REFURBISHED).	dimension
segments.product_country	Country/territory	The country associated with a product in shopping campaigns, used for segmentation.	dimension
segments.product_custom_attribute0	Custom label 0	A custom label (0) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_custom_attribute1	Custom label 1	A custom label (1) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_custom_attribute2	Custom label 2	A custom label (2) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_custom_attribute3	Custom label 3	A custom label (3) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_custom_attribute4	Custom label 4	A custom label (4) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_item_id	Item ID	The unique identifier for a product item within a shopping campaign.	dimension
segments.product_language	Language	The language associated with a product in shopping campaigns, used for segmentation.	dimension
segments.product_merchant_id	MC ID	The ID of the Google Merchant Center account that owns the product.	metric
segments.product_store_id	Store ID	The store ID associated with a product, used for segmentation in local inventory ads.	dimension
segments.product_title	Product title	The title of the product from the Google Merchant Center feed.	dimension
segments.product_type_l1	Product type (1st level)	The first level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.product_type_l2	Product type (2nd level)	The second level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.product_type_l3	Product type (3rd level)	The third level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.product_type_l4	Product type (4th level)	The fourth level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.product_type_l5	Product type (5th level)	The fifth level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.quarter	Quarter	The quarter to which the metrics in the report apply, represented by the date of the first day of the quarter (YYYY-MM-DD).	dimension
segments.search_engine_results_page_type	Search result type	Breaks down performance data by the type of search results page where the ad was shown (e.g., organic, paid).	dimension
segments.search_term_match_type	Match type	The match type of the search term that triggered an ad, such as exact, phrase, or broad match. This also includes PERFORMANCE_MAX for Performance Max campaigns.	dimension
segments.slot	Top vs. other	The position on the search results page where the ad was shown (e.g., ‘Top’ for top of page, ‘Other’ for other positions).	dimension
segments.week	Week	The week to which the metrics in the report apply, represented by the date of Monday of that week (YYYY-MM-DD).	dimension
segments.year	Year	The year to which the metrics in the report apply.	metric
shared_criterion.criterion_id	Shared Criterion ID	The ID of the criterion within a shared set.	dimension
shared_criterion.keyword.match_type	Shared Criterion Keyword match type	The match type of the keyword within a shared criterion (e.g., EXACT, PHRASE, BROAD).	dimension
shared_criterion.keyword.text	Shared Criterion Keyword text	The actual text of the keyword within a shared criterion.	dimension
shared_criterion.mobile_application.app_id	Shared Criterion Mobile application ID	The application ID of a mobile application used as a shared criterion for targeting or exclusion.	dimension
shared_criterion.mobile_application.name	Shared Criterion Mobile application name	The name of the mobile application used as a shared criterion.	dimension
shared_criterion.placement.url	Shared Criterion Placement URL	The URL of a website or app placement used as a shared criterion for targeting or exclusion.	dimension
shared_criterion.resource_name	shared_criterion.resource_name	The resource name of the shared criterion, which uniquely identifies it in the Google Ads API.	dimension
shared_criterion.type	Shared Criterion Type	The type of criterion in the shared set (e.g., KEYWORD, PLACEMENT, MOBILE_APP_CATEGORY).	dimension
shared_criterion.type_	shared_criterion.type_	The type of the shared criterion (e.g., KEYWORD, MOBILE_APPLICATION, PLACEMENT).	dimension
shared_criterion.youtube_channel.channel_id	Shared Criterion Youtube channel ID	The ID of the YouTube channel used as a shared criterion for targeting or exclusion.	dimension
shared_criterion.youtube_video.video_id	Shared Criterion Youtube video ID	The ID of the YouTube video used as a shared criterion for targeting or exclusion.	dimension
shared_set.id	Shared Set ID	The ID of the shared set.	dimension
shared_set.member_count	Shared Set Member count	The number of items (members) in a shared set, such as a negative keyword list or a user list.	dimension
shared_set.name	Shared Set Name	The name of the shared set.	dimension
shared_set.reference_count	Shared Set Reference count	The number of campaigns or other entities that reference this shared set.	dimension
shared_set.resource_name	shared_set.resource_name	The resource name of the shared set, which uniquely identifies it in the Google Ads API.	dimension
shared_set.status	Shared Set Status	The status of the shared set (e.g., ENABLED, REMOVED).	dimension
shared_set.type	Shared Set Type	The type of criteria contained in the shared set (e.g., NEGATIVE_KEYWORDS, PLACEMENTS).	dimension
shared_set.type_	shared_set.type_	The type of the shared set (e.g., NEGATIVE_KEYWORDS, PLACEMENT).	dimension
shopping_performance_view.resource_name	Shopping performance view resource name	The resource name for the shopping_performance_view entity, serving as its unique identifier within the Google Ads API.	dimension
siteName	siteName	The name of the website or publisher where an ad was shown.	dimension
size	size	The size of an ad creative or asset.	dimension
source_medium	source_medium	The source and medium of traffic (e.g., ‘google / organic’, ‘google / cpc’).	dimension
source_platform	source_platform	The platform where an ad was served (e.g., Google Search, YouTube, Display Network).	dimension
start_date	start_date	The start date for a campaign or other entity, in YYYY-MM-DD format.	dimension
stat_time_day	stat_time_day	The day for which statistics are reported, used for segmentation.	dimension
tactic	tactic	The advertising tactic or strategy employed within a campaign or ad group.	dimension
target_url	target_url	The final URL to which users are directed after clicking an ad.	dimension
targeting	targeting	Describes the targeting criteria applied to an ad or ad group.	dimension
targeting_type	targeting_type	This field specifies the type of targeting used for an ad group or campaign, indicating whether criteria are used to restrict traffic (‘Targeting’ mode) or to allow bidding adjustments without restricting traffic (‘Observation’ mode).	dimension
thumbnail_url	thumbnail_url	The URL of a thumbnail image for a video or other creative asset.	dimension
timestamp	timestamp	A timestamp indicating the date and time of an event or data capture.	dimension
topic_view.resource_name	Topic view resource name	The resource name for the topic_view entity, providing performance data aggregated by topic for Display Network campaigns.	dimension
totalRevenue	totalRevenue	The total revenue generated from conversions, equivalent to the sum of conversion values.	dimension
total_conversion_value	total_conversion_value	The total value of all conversions attributed to ads, usually summed over a reporting period.	metric
total_costs	total_costs	The total cost incurred for the advertising activities.	metric
tracking_template	tracking_template	An optional URL template used to specify additional tracking parameters or redirects for an ad’s destination URL.	dimension
universal.app.ad.descriptions_1	Universal app ad descriptions 1	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.descriptions_2	Universal app ad descriptions 2	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.descriptions_3	Universal app ad descriptions 3	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.descriptions_4	Universal app ad descriptions 4	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.descriptions_5	Universal app ad descriptions 5	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.headlines_1	Universal app ad headlines 1	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
universal.app.ad.headlines_2	Universal app ad headlines 2	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
universal.app.ad.headlines_3	Universal app ad headlines 3	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
universal.app.ad.headlines_4	Universal app ad headlines 4	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
universal.app.ad.headlines_5	Universal app ad headlines 5	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
user_list.access_reason	User list access reason	The reason for the user list’s access status, such as whether it’s owned by the account or shared.	dimension
user_list.account_user_list_status	Account user list status	The status of the user list in the account (e.g., active, closed).	dimension
user_list.basic_user_list.actions	User list actions	The actions associated with a basic user list, defining how users are added to it.	dimension
user_list.closing_reason	Closing reason	The reason why a user list was closed, if applicable.	dimension
user_list.crm_based_user_list.app_id	CRM based App ID	The application ID associated with a CRM-based user list, used for customer match audiences.	dimension
user_list.crm_based_user_list.data_source_type	CRM based data source type	The data source type for a CRM-based user list (e.g., FIRST_PARTY, THIRD_PARTY).	dimension
user_list.crm_based_user_list.upload_key_type	CRM based upload key type	The type of key used for uploading data to a CRM-based user list (e.g., CONTACT_INFO, MOBILE_ADVERTISING_ID).	dimension
user_list.description	User list description	A descriptive text for the user list.	dimension
user_list.eligible_for_display	User list eligible for Google Display Network	Indicates whether the user list is eligible to be used for targeting on the Google Display Network.	dimension
user_list.eligible_for_search	User list eligible for Google Search Network	Indicates whether the user list is eligible to be used for targeting on the Google Search Network.	dimension
user_list.id	User list ID	The ID of the user list.	dimension
user_list.integration_code	User list integration code	A short code that can be used to identify a user list for integration with other systems.	dimension
user_list.logical_user_list.rules	User list logical user list rules	The rules that define a logical user list, combining multiple user lists with AND/OR logic.	dimension
user_list.lookalike_user_list.country_codes	Lookalike user list country codes	A list of country codes defining the geographical scope for creating a lookalike user list.	dimension
user_list.lookalike_user_list.expansion_level	Lookalike user list expansion level	The degree to which a lookalike user list is expanded from its seed list, influencing audience size and similarity.	dimension
user_list.lookalike_user_list.seed_user_list_ids	Lookalike user list seed user list IDs	A list of user list IDs that serve as the basis for creating a lookalike audience.	dimension
user_list.match_rate_percentage	User list match rate percentage	The percentage of users from an uploaded customer list that were successfully matched to Google users.	dimension
user_list.membership_life_span	User list membership life span	The number of days a user remains in the user list.	dimension
user_list.membership_status	User list membership status	The membership status of the user list, indicating whether it is open (collecting users) or active.	dimension
user_list.name	User list name	The name of the user list.	dimension
user_list.read_only	User list read only	Indicates whether the user list is read-only.	dimension
user_list.resource_name	User list resource name	The resource name for the user_list entity, serving as its unique identifier within the Google Ads API.	dimension
user_list.rule_based_user_list.flexible_rule_user_list.exclusive_operands	User list exclusive operands	The exclusive operands used in the flexible rule for a rule-based user list, defining conditions for user exclusion.	dimension
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_operands	User list inclusive operands	The inclusive operands used in the flexible rule for a rule-based user list, defining conditions for user inclusion.	dimension
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_rule_operator	User list inclusive rule operator	The operator (e.g., AND, OR) used to combine inclusive rules in a flexible rule-based user list.	dimension
user_list.rule_based_user_list.prepopulation_status	Pre-population status	The pre-population status of a rule-based user list, indicating if it’s currently pre-populating with past users.	dimension
user_list.similar_user_list.seed_user_list	Seed user list	The resource name of the original user list used as a seed to generate a similar user list.	dimension
user_list.size_for_display	User list size for Google Display Network	The estimated size of the user list for the Google Display Network.	dimension
user_list.size_for_search	User list size for Google Search Network	The estimated size of the user list for the Google Search Network.	dimension
user_list.size_range_for_display	User list size range for Google Display Network	The estimated size range of the user list for the Google Display Network, providing a broader category of audience size.	dimension
user_list.size_range_for_search	User list size range for Google Search Network	The estimated size range of the user list for the Google Search Network, providing a broader category of audience size.	dimension
user_list.type	User list type	The type of user list (e.g., REMARKETING, CRM_BASED, LOGICAL, RULE_BASED, SIMILAR).	dimension
user_list.type_	user_list.type_	The type of user list (e.g., remarketing list, customer match list).	dimension
user_location_view.country_criterion_id	User location view country criterion ID	The criterion ID of the country associated with the user’s physical location.	dimension
user_location_view.resource_name	User location view resource name	The resource name for the user_location_view entity, serving as its unique identifier within the Google Ads API.	dimension
user_location_view.targeting_location	Is targetable	Indicates whether the user’s location is a targeted location for the campaign.	dimension
valid_impressions_account	valid_impressions_account	The total number of valid impressions across the entire account.	metric
valid_impressions_ad	valid_impressions_ad	The number of valid impressions for a specific ad after invalid activity filtering.	metric
valid_impressions_adgroup	valid_impressions_adgroup	The number of valid impressions for an ad group after invalid activity filtering.	metric
valid_impressions_campaign	valid_impressions_campaign	The number of valid impressions for a campaign after invalid activity filtering.	metric
video played to 25%	video played to 25%	The number of times a video ad was played to 25% of its total duration.	metric
video.channel_id	Video channel ID	The ID of the YouTube channel where the video is hosted.	dimension
video.duration_millis	Video duration	The duration of the video in milliseconds.	dimension
video.id	Video ID	The YouTube video ID.	dimension
video.resource_name	Video resource name	The resource name for the video entity, serving as its unique identifier within the Google Ads API.	dimension
video.title	Video title	The title of the video.	dimension
video_completions	video_completions	The number of times a video ad was played to 100% of its duration.	metric
video_p100_watched_actions	video_p100_watched_actions	The number of times a video ad was watched to 100% completion.	metric
video_p100_watched_actions.video_view	video_p100_watched_actions.video_view	The number of video views that completed 100% of the video.	metric
video_p25_watched_actions	video_p25_watched_actions	The number of times a video ad was watched to 25% completion.	metric
video_p25_watched_actions.video_view	video_p25_watched_actions.video_view	The number of video views that completed at least 25% of the video.	metric
video_p50_watched_actions	video_p50_watched_actions	The number of times a video ad was watched to 50% completion.	metric
video_p50_watched_actions.video_view	video_p50_watched_actions.video_view	The number of video views that completed at least 50% of the video.	metric
video_quartile_100_rate	video_quartile_100_rate	The percentage of video plays that reached 100% completion.	metric
video_quartile_25_views	video_quartile_25_views	The number of times a video ad was played to 25% of its duration.	metric
video_quartile_50_views	video_quartile_50_views	The number of times a video ad was played to 50% of its duration.	metric
video_quartile_75_views	video_quartile_75_views	The number of times a video ad was played to 75% of its duration.	metric
video_view_rate	video_view_rate	The percentage of impressions that resulted in a video view.	metric
video_views	video_views	The total number of times the video ad was played.	metric
video_views_p100	video_views_p100	The number of times a video ad was played to 100% of its duration.	metric
video_views_p25	video_views_p25	The number of times a video ad was played to 25% of its duration.	metric
video_views_p50	video_views_p50	The number of times a video ad was played to 50% of its duration.	metric
video_views_p75	video_views_p75	The number of times a video ad was played to 75% of its duration.	metric
videoviewrate	videoviewrate	The rate at which users view a video ad, calculated as the number of views divided by the number of impressions.	metric
viewable_impr	viewable_impr	The number of viewable impressions, meaning the ad was considered seen by a user.	metric
viewable_impressions	viewable_impressions	The number of times an ad’s impressions were considered viewable according to industry standards.	dimension
views	views	The number of times your video ad was viewed.	metric
weekly_date	weekly_date	The date represented at a weekly granularity for reporting.	dimension