Google Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Google Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
ACTIVE_VIEW_MEASURABLE_COST_MICROS |
ACTIVE_VIEW_MEASURABLE_COST_MICROS |
dimension |
AD_NETWORK_TYPE |
AD_NETWORK_TYPE |
dimension |
Abs Top Impressions |
Abs Top Impressions |
metric |
Absolute Top Impression (%) |
metrics.absolute_top_impression_percentage |
metric |
Access creation date time |
customer_user_access.access_creation_date_time |
dimension |
Access role |
customer_user_access.access_role |
dimension |
Account |
Account |
dimension |
Account name |
Account name |
dimension |
Account user list status |
user_list.account_user_list_status |
dimension |
AccountId |
AccountId |
metric |
AccountName |
AccountName |
dimension |
Active View avg. CPM |
Active View avg. CPM |
metric |
Active View measurable cost |
Active View measurable cost |
metric |
Active View measurable impr. |
Active View measurable impr. |
metric |
Active View viewable CTR |
Active View viewable CTR |
metric |
Active View viewable impressions |
Active View viewable impressions |
metric |
Ad |
Ad |
dimension |
Ad Group Criterion Keyword text |
ad_group_criterion.keyword.text |
dimension |
Ad Group Criterion Status |
ad_group_criterion.status |
dimension |
Ad asset field type |
ad_group_ad_asset_view.field_type |
dimension |
Ad asset view resource name |
ad_group_ad_asset_view.resource_name |
dimension |
Ad group |
ad_group.name |
dimension |
Ad group Campaign ID |
ad_group.campaign |
dimension |
Ad group ad resource name |
ad_group_ad.resource_name |
dimension |
Ad group labels |
ad_group.labels |
dimension |
Ad group resource name |
ad_group.resource_name |
dimension |
Ad group state |
ad_group.status |
dimension |
Ad group type |
ad_group.type |
dimension |
Ad name |
ad_group_ad.ad.name |
dimension |
Ad relevance |
Ad relevance |
dimension |
Ad resource name |
ad_group_ad.ad.resource_name |
dimension |
AdType |
AdType |
dimension |
Added/Excluded |
Added/Excluded |
dimension |
Advertiser |
Advertiser |
dimension |
Advertising Channel |
Advertising Channel |
dimension |
Advertising Sub Channel |
Advertising Sub Channel |
dimension |
Adwords Campaign Type |
Adwords Campaign Type |
dimension |
Age range |
Age range |
dimension |
All conv. |
All conv. |
metric |
All conv. rate |
All conv. rate |
metric |
All conv. value |
All conv. value |
metric |
App final URL |
App final URL |
dimension |
Approval Status |
Approval Status |
dimension |
Asset ID |
asset.id |
metric |
Asset group ID |
asset_group.id |
metric |
Asset group ad strength |
asset_group.ad_strength |
dimension |
Asset group name |
asset_group.name |
dimension |
Asset group status |
asset_group.status |
dimension |
Asset name |
asset.name |
dimension |
Asset resource name |
asset.resource_name |
dimension |
Audience |
Audience |
dimension |
Audience Name |
Audience Name |
dimension |
Audience Type |
Audience Type |
dimension |
Average CPC |
metrics.average_cpc |
metric |
Average CPM |
metrics.average_cpm |
metric |
Avg. CPC |
Avg. CPC |
metric |
Avg. CPM |
Avg. CPM |
metric |
Avg. CPV |
Avg. CPV |
metric |
Avg. Cost |
Avg. Cost |
metric |
Avg. impr. freq. per cookie |
Avg. impr. freq. per cookie |
metric |
Avg. position |
Avg. position |
dimension |
Base Ad group ID |
Base Ad group ID |
dimension |
Base Campaign ID |
Base Campaign ID |
dimension |
Bid Strategy ID |
Bid Strategy ID |
dimension |
Bid Strategy Name |
Bid Strategy Name |
dimension |
Bid Strategy Type |
Bid Strategy Type |
dimension |
Bid Strategy Type (Campaign) |
Bid Strategy Type (Campaign) |
dimension |
Bidding Strategy Source |
Bidding Strategy Source |
dimension |
Billing Setup ID |
billing_setup.id |
metric |
Billing Setup end date time |
billing_setup.end_date_time |
dimension |
Billing Setup payments account |
billing_setup.payments_account |
dimension |
Billing Setup payments account ID |
billing_setup.payments_account_info.payments_account_id |
dimension |
Billing Setup payments account name |
billing_setup.payments_account_info.payments_account_name |
dimension |
Billing Setup payments profile ID |
billing_setup.payments_account_info.payments_profile_id |
dimension |
Billing Setup payments profile name |
billing_setup.payments_account_info.payments_profile_name |
dimension |
Billing Setup resource name |
billing_setup.resource_name |
dimension |
Billing Setup start date time |
billing_setup.start_date_time |
dimension |
Billing Setup status |
billing_setup.status |
dimension |
Bumper ad companion banner |
Bumper ad companion banner |
dimension |
Buy Type |
Buy Type |
dimension |
CID |
CID |
dimension |
COUNTRY |
COUNTRY |
dimension |
CPC |
CPC |
metric |
CPM |
CPM |
metric |
CPV |
CPV |
metric |
CPV bidding strategy |
campaign.manual_cpv |
dimension |
Call detail ID |
Call detail ID |
metric |
Call duration |
Call duration |
metric |
Call end date time |
Call end date time |
dimension |
Call from Ads |
Call from Ads |
metric |
Call resource name |
Call resource name |
dimension |
Call start date time |
Call start date time |
dimension |
Call type |
Call type |
dimension |
Call-only ad phone number |
Call-only ad phone number |
dimension |
Calls |
Calls |
dimension |
Calls from Ads |
Calls from Ads |
metric |
Campaign |
campaign.name |
dimension |
Campaign Criterion ID |
campaign_criterion.criterion_id |
dimension |
Campaign Criterion resource name |
campaign_criterion.resource_name |
dimension |
Campaign Group |
Campaign Group |
dimension |
Campaign Group ID |
Campaign Group ID |
metric |
Campaign Group Name |
Campaign Group Name |
dimension |
Campaign Group Status |
Campaign Group Status |
dimension |
Campaign ID |
campaign.id |
metric |
Campaign Objective |
Campaign Objective |
dimension |
Campaign Objective Code |
Campaign Objective Code |
dimension |
Campaign Type Code |
Campaign Type Code |
dimension |
Campaign audience view resource name |
campaign_audience_view.resource_name |
dimension |
Campaign label |
Campaign label |
dimension |
Campaign labels |
campaign.labels |
dimension |
Campaign name |
Campaign name |
dimension |
Campaign resource name |
campaign.resource_name |
dimension |
Campaign state |
campaign.status |
dimension |
Campaign type |
Campaign type |
dimension |
Campaign-Type |
Campaign-Type |
dimension |
CampaignName |
CampaignName |
dimension |
Campaign_labels |
Campaign_labels |
dimension |
Channel Code |
Channel Code |
dimension |
City name |
City name |
dimension |
Clicks to Call |
Clicks to Call |
metric |
Client Customer Id |
Client Customer Id |
metric |
Client Customer Name |
Client Customer Name |
dimension |
Combined clicks |
metrics.combined_clicks |
metric |
Combined clicks per query |
metrics.combined_clicks_per_query |
metric |
Combined queries |
metrics.combined_queries |
metric |
Content Impr. share |
Content Impr. share |
dimension |
Content Lost IS (budget) |
Content Lost IS (budget) |
dimension |
Continent |
Continent |
dimension |
Conv. rate |
Conv. rate |
metric |
Conversion Tracker Id |
Conversion Tracker Id |
dimension |
Conversion Type |
Conversion Type |
dimension |
Conversion Value |
Conversion Value |
metric |
Conversion action all conversions total number |
Conversion action all conversions total number |
metric |
Conversion action all conversions value |
Conversion action all conversions value |
metric |
Conversion adjustment |
Conversion adjustment |
dimension |
Conversion category |
Conversion category |
dimension |
Conversion name |
Conversion name |
dimension |
Conversion tracking status |
customer.conversion_tracking_setting.conversion_tracking_status |
dimension |
ConversionCount |
ConversionCount |
metric |
ConversionValue |
ConversionValue |
metric |
Cost / all conv. |
Cost / all conv. |
metric |
Cost / conv. |
Cost / conv. |
metric |
Cost_USD |
Cost_USD |
metric |
Country Code |
Country Code |
dimension |
Country Name |
Country Name |
dimension |
Country/Territory |
Country/Territory |
metric |
Country/Territory Name |
Country/Territory Name |
dimension |
Creative |
Creative |
dimension |
Creative Form |
Creative Form |
dimension |
Creative Size |
Creative Size |
dimension |
Creative_id |
Creative_id |
dimension |
Criteria Type |
Criteria Type |
dimension |
Criterion serving status |
Criterion serving status |
dimension |
Cross-device conv. |
Cross-device conv. |
metric |
Custom Conversion Goal Id |
custom_conversion_goal.id |
metric |
Custom Conversion Goal Name |
custom_conversion_goal.name |
dimension |
Custom Conversion Goal Resource name |
custom_conversion_goal.resource_name |
dimension |
Custom Conversion Goal Status |
custom_conversion_goal.status |
metric |
Customer ID |
customer.id |
metric |
Customer Name |
Customer Name |
dimension |
Customer resource name |
customer.resource_name |
dimension |
CustomerName |
CustomerName |
dimension |
DD |
DD |
metric |
Date Hour |
Date Hour |
dimension |
Day |
segments.date |
dimension |
Day of week |
Day of week |
dimension |
DayofWeek |
DayofWeek |
dimension |
Days to conversion |
Days to conversion |
dimension |
Desktop bid adj. |
Desktop bid adj. |
metric |
Destination URL |
Destination URL |
dimension |
EVENT_DATE |
EVENT_DATE |
dimension |
Ecommerce Channel |
Ecommerce Channel |
dimension |
Effective Date |
Effective Date |
dimension |
Eligible Impressions |
Eligible Impressions |
metric |
End date |
campaign.end_date |
dimension |
Engagement |
Engagement |
metric |
Engine |
Engine |
dimension |
Est. add. clicks/wk (first position bid) |
Est. add. clicks/wk (first position bid) |
dimension |
Est. add. cost/wk (first position bid) |
Est. add. cost/wk (first position bid) |
metric |
Expanded Dynamic Search Ad Description 2 |
Expanded Dynamic Search Ad Description 2 |
dimension |
Expanded Text Ad Description 2 |
Expanded Text Ad Description 2 |
dimension |
Expanded Text Ad Headline 3 |
Expanded Text Ad Headline 3 |
dimension |
Expected clickthrough rate |
Expected clickthrough rate |
dimension |
Feed Item name |
Feed Item name |
dimension |
First page CPC |
First page CPC |
metric |
First position CPC |
First position CPC |
dimension |
Gender |
Gender |
dimension |
Gender state |
Gender state |
dimension |
Geographic view |
Geographic view |
dimension |
Geography |
Geography |
dimension |
Geolocation |
Geolocation |
dimension |
Gmail ad header image media id |
Gmail ad header image media id |
dimension |
Gmail ad logo image media id |
Gmail ad logo image media id |
dimension |
Gmail ad marketing image media id |
Gmail ad marketing image media id |
dimension |
Has Quality Score |
Has Quality Score |
dimension |
Has recommended Budget |
Has recommended Budget |
dimension |
Hour of day |
segments.hour |
metric |
INTERACTION_EVENT_TYPES |
INTERACTION_EVENT_TYPES |
dimension |
Image Ad URL |
Image Ad URL |
dimension |
Image Height |
Image Height |
dimension |
Image Mime Type |
Image Mime Type |
dimension |
Image Width |
Image Width |
dimension |
Impr. (Abs. Top) % |
Impr. (Abs. Top) % |
metric |
Impr. (Top) % |
Impr. (Top) % |
metric |
Impressions on the absolute top |
Impressions on the absolute top |
metric |
Impressions on top |
Impressions on top |
metric |
Interaction Rate |
Interaction Rate |
metric |
Interaction Types |
Interaction Types |
dimension |
Inventory Source |
Inventory Source |
dimension |
Is negative |
Is negative |
dimension |
Keyword |
Keyword |
dimension |
Keyword ID |
Keyword ID |
metric |
Keyword Type |
Keyword Type |
dimension |
Keyword state |
Keyword state |
dimension |
Keyword view resource name |
keyword_view.resource_name |
dimension |
Label IDs |
Label IDs |
dimension |
Labels |
Labels |
dimension |
Landing page experience |
Landing page experience |
dimension |
Location |
Location |
dimension |
Location/Geo Definition |
Location/Geo Definition |
dimension |
Location/Geo Name |
Location/Geo Name |
dimension |
Lost impressions (budget) |
Lost impressions (budget) |
metric |
Lost impressions (rank) |
Lost impressions (rank) |
metric |
MCC Name |
MCC Name |
dimension |
MM |
MM |
metric |
Market |
Market |
dimension |
Match Type |
Match Type |
dimension |
Max CPC source |
Max CPC source |
dimension |
Max. CPC |
Max. CPC |
metric |
Max. CPM |
Max. CPM |
metric |
Metro area |
Metro area |
dimension |
Metro area name |
Metro area name |
dimension |
Mobile bid adj. |
Mobile bid adj. |
dimension |
Month |
Month |
dimension |
Month of Year |
Month of Year |
dimension |
Most specific location |
Most specific location |
metric |
Most specific location Canonical |
Most specific location Canonical |
dimension |
Most specific location Name |
Most specific location Name |
dimension |
Network |
Network |
dimension |
Network (with search partners) |
Network (with search partners) |
dimension |
Organic clicks |
metrics.organic_clicks |
metric |
Organic clicks per query |
metrics.organic_clicks_per_query |
metric |
Organic listings |
metrics.organic_impressions |
metric |
Organic listings per query |
metrics.organic_impressions_per_query |
metric |
Organic queries |
metrics.organic_queries |
metric |
PPC Impressions |
PPC Impressions |
metric |
Paid Impressions |
Paid Impressions |
metric |
Paid organic search term view resource name |
paid_organic_search_term_view.resource_name |
dimension |
Parental status |
Parental status |
dimension |
Phone Call |
Phone Call |
metric |
Phone Calls from Ads |
Phone Calls from Ads |
metric |
Placement |
Placement |
dimension |
Placement_id |
Placement_id |
dimension |
Platform |
Platform |
dimension |
Policy |
Policy |
dimension |
Policy information approval status |
Policy information approval status |
dimension |
Policy information policy topic entries |
Policy information policy topic entries |
dimension |
Product |
Product |
dimension |
Product Type |
Product Type |
dimension |
Publisher |
Publisher |
dimension |
Purchase |
Purchase |
metric |
Quality score |
Quality score |
metric |
Quarter |
Quarter |
dimension |
Query |
paid_organic_search_term_view.search_term |
dimension |
ROAS (180) |
ROAS (180) |
metric |
ROAS (30) |
ROAS (30) |
metric |
ROAS (90) |
ROAS (90) |
metric |
Recommended Budget amount |
Recommended Budget amount |
metric |
Region name |
Region name |
dimension |
Remarketing |
Remarketing |
dimension |
Responsive Search Ad headlines |
Responsive Search Ad headlines |
dimension |
Responsive Search Ad path 1 |
Responsive Search Ad path 1 |
dimension |
Responsive Search Ad path 2 |
Responsive Search Ad path 2 |
dimension |
Search Exact match IS |
Search Exact match IS |
metric |
Search Impr. share |
Search Impr. share |
metric |
Search Lost IS (budget) |
Search Lost IS (budget) |
metric |
Search Lost IS (rank) |
Search Lost IS (rank) |
metric |
Search Type |
Search Type |
dimension |
Search abs. top IS |
Search abs. top IS |
metric |
Search eligible impressions |
Search eligible impressions |
metric |
Search impression share |
metrics.search_impression_share |
metric |
Search lost abs. top IS (budget) |
Search lost abs. top IS (budget) |
metric |
Search lost abs. top IS (rank) |
Search lost abs. top IS (rank) |
metric |
Search lost impression share (rank) |
metrics.search_rank_lost_impression_share |
metric |
Search lost top IS (budget) |
Search lost top IS (budget) |
metric |
Search lost top IS (rank) |
Search lost top IS (rank) |
metric |
Search result type |
segments.search_engine_results_page_type |
dimension |
Search top IS |
Search top IS |
metric |
Shared Criterion Keyword match type |
shared_criterion.keyword.match_type |
dimension |
Shared Criterion Keyword text |
shared_criterion.keyword.text |
dimension |
Shared Set Name |
shared_set.name |
dimension |
Shared Set Status |
shared_set.status |
dimension |
Source |
Source |
dimension |
Spend |
Spend |
dimension |
Start date |
campaign.start_date |
dimension |
Store Visit |
Store Visit |
dimension |
Store Visits |
Store Visits |
metric |
Store sales |
Store sales |
dimension |
Target ROAS (Maximize Conversion Value) |
Target ROAS (Maximize Conversion Value) |
metric |
Target_ROAS |
Target_ROAS |
dimension |
Targeting Category |
Targeting Category |
dimension |
Time |
Time |
dimension |
Time zone |
customer.time_zone |
dimension |
Top Impression (%) |
metrics.top_impression_percentage |
metric |
Top Impressions |
Top Impressions |
metric |
Top of page CPC |
Top of page CPC |
metric |
Total Budget amount |
Total Budget amount |
dimension |
Total conv. value |
Total conv. value |
metric |
Total conversion value |
metrics.conversions_value |
metric |
Total_Events |
Total_Events |
metric |
TrackingTemplate |
TrackingTemplate |
dimension |
Traffic source |
Traffic source |
dimension |
Universal App Ad html5 media bundles |
Universal App Ad html5 media bundles |
dimension |
Universal App Ad images |
Universal App Ad images |
dimension |
Universal App Ad mandatory ad text |
Universal App Ad mandatory ad text |
dimension |
Universal App Ad youTube videos |
Universal App Ad youTube videos |
dimension |
Universal app ad Youtube videos titles |
Universal app ad Youtube videos titles |
dimension |
Universal app ad Youtube videos urls |
Universal app ad Youtube videos urls |
dimension |
Universal app ad images urls |
Universal app ad images urls |
dimension |
User list ID |
user_list.id |
metric |
User list access reason |
user_list.access_reason |
dimension |
User list description |
user_list.description |
dimension |
User list membership life span |
user_list.membership_life_span |
metric |
User list membership status |
user_list.membership_status |
dimension |
User list name |
user_list.name |
dimension |
User list resource name |
user_list.resource_name |
dimension |
User list rule operator |
User list rule operator |
dimension |
User list size for Google Display Network |
user_list.size_for_display |
metric |
User list size for Google Search Network |
user_list.size_for_search |
metric |
User list size range for Google Display Network |
user_list.size_range_for_display |
dimension |
User list size range for Google Search Network |
user_list.size_range_for_search |
dimension |
User location |
User location |
dimension |
Vertical ID |
Vertical ID |
dimension |
Video Id |
Video Id |
dimension |
Video Plays 100% |
Video Plays 100% |
metric |
Video Plays 25% |
Video Plays 25% |
metric |
Video Plays 50% |
Video Plays 50% |
metric |
Video Plays 75% |
Video Plays 75% |
metric |
Video Title |
Video Title |
dimension |
Video Views |
Video Views |
metric |
Video played to 100% (value) |
Video played to 100% (value) |
metric |
Video played to 25% (value) |
Video played to 25% (value) |
metric |
Video played to 50% (value) |
Video played to 50% (value) |
metric |
Video played to 75% (value) |
Video played to 75% (value) |
metric |
VideoQuartileViews100 |
VideoQuartileViews100 |
metric |
VideoQuartileViews25 |
VideoQuartileViews25 |
metric |
VideoQuartileViews50 |
VideoQuartileViews50 |
metric |
VideoQuartileViews75 |
VideoQuartileViews75 |
metric |
Video_views_100% |
Video_views_100% |
metric |
Video_views_25% |
Video_views_25% |
metric |
Video_views_50% |
Video_views_50% |
metric |
Video_views_75% |
Video_views_75% |
metric |
View-through conv. |
View-through conv. |
metric |
Viewable Impr. |
Viewable Impr. |
dimension |
Week |
Week |
dimension |
YY |
YY |
metric |
Year |
Year |
metric |
YouTube channel subscriptions |
YouTube channel subscriptions |
metric |
YouTube follow-on views |
YouTube follow-on views |
metric |
accessible_bidding_strategy.id |
Accessible bidding strategy ID |
dimension |
accessible_bidding_strategy.name |
Accessible bidding strategy name |
dimension |
accessible_bidding_strategy.owner_customer_id |
Accessible bidding strategy owner customer ID |
dimension |
accessible_bidding_strategy.owner_descriptive_name |
Accessible bidding strategy owner descriptive name |
dimension |
accessible_bidding_strategy.target_roas.target_roas |
Accessible bidding strategy target ROAS |
dimension |
accessible_bidding_strategy.type |
Accessible bidding strategy type |
dimension |
account_budget.adjusted_spending_limit_micros |
Account Budget adjusted spending limit |
dimension |
account_budget.adjusted_spending_limit_type |
Account Budget adjusted spending limit type |
dimension |
account_budget.amount_served_micros |
Account Budget amount served |
dimension |
account_budget.approved_end_date_time |
Account Budget approved end date time |
dimension |
account_budget.approved_end_time_type |
Account Budget approved end time type |
dimension |
account_budget.approved_spending_limit_micros |
Account Budget approved spending limit |
dimension |
account_budget.approved_spending_limit_type |
Account Budget approved spending limit type |
dimension |
account_budget.approved_start_date_time |
Account Budget approved start date time |
dimension |
account_budget.billing_setup |
Account Budget billing setup |
dimension |
account_budget.id |
Account Budget ID |
dimension |
account_budget.name |
Account Budget name |
dimension |
account_budget.notes |
Account Budget notes |
dimension |
account_budget.proposed_end_date_time |
Account Budget proposed end date time |
dimension |
account_budget.proposed_end_time_type |
Account Budget proposed end time type |
dimension |
account_budget.proposed_spending_limit_micros |
Account Budget proposed spending limit |
dimension |
account_budget.proposed_spending_limit_type |
Account Budget proposed spending limit type |
dimension |
account_budget.proposed_start_date_time |
Account Budget proposed start date time |
dimension |
account_budget.purchase_order_number |
Account Budget PO Number |
dimension |
account_budget.resource_name |
Account Budget resource name |
dimension |
account_budget.status |
Account Budget status |
dimension |
account_budget.total_adjustments_micros |
Account Budget total adjustments |
dimension |
account_id |
account_id |
dimension |
account_link.account_link_id |
Account link ID |
dimension |
account_link.status |
Account link status |
dimension |
account_link.third_party_app_analytics.app_analytics_provider_id |
App analytics provider ID |
dimension |
account_link.third_party_app_analytics.app_id |
App analytics app ID |
dimension |
account_link.third_party_app_analytics.app_vendor |
App vendor |
dimension |
account_link.type |
Account link type |
dimension |
account_name |
account_name |
dimension |
account_number |
account_number |
metric |
account_type |
account_type |
dimension |
actions |
actions |
dimension |
actions.comment |
actions.comment |
dimension |
actions.link_click |
actions.link_click |
dimension |
actions.onsite_conversion.post_save |
actions.onsite_conversion.post_save |
dimension |
actions.page_engagement |
actions.page_engagement |
dimension |
actions.post |
actions.post |
dimension |
actions.post_engagement |
actions.post_engagement |
dimension |
actions.post_reaction |
actions.post_reaction |
dimension |
active view measurable impressions |
active view measurable impressions |
metric |
actual_device |
actual_device |
dimension |
ad group id |
ad group id |
metric |
ad_creative_body |
ad_creative_body |
dimension |
ad_creative_image_url |
ad_creative_image_url |
dimension |
ad_creative_link_url |
ad_creative_link_url |
dimension |
ad_creative_name |
ad_creative_name |
dimension |
ad_creative_title |
ad_creative_title |
dimension |
ad_format |
ad_format |
dimension |
ad_format_type |
ad_format_type |
dimension |
ad_group |
Ad Group |
dimension |
ad_group.ad_rotation_mode |
Ad rotation mode |
dimension |
ad_group.audience_setting.use_audience_grouped |
Ad group audience setting use audience grouped |
dimension |
ad_group.base_ad_group |
Base ad group ID |
dimension |
ad_group.campaign |
Ad group Campaign ID |
dimension |
ad_group.cpc_bid_micros |
Default max. CPC |
dimension |
ad_group.cpm_bid_micros |
Maximum CPM |
dimension |
ad_group.cpv_bid_micros |
Maximum CPV |
dimension |
ad_group.display_custom_bid_dimension |
Content network bid dimension |
dimension |
ad_group.effective_cpc_bid_micros |
Ad group effective cpc bid micros |
dimension |
ad_group.effective_target_cpa_micros |
Target CPA (ad group) |
dimension |
ad_group.effective_target_cpa_source |
Target CPA source |
dimension |
ad_group.effective_target_roas |
Target ROAS (ad group) |
dimension |
ad_group.effective_target_roas_source |
Target ROAS source |
dimension |
ad_group.excluded_parent_asset_field_types |
Ad group excluded parent asset field types |
dimension |
ad_group.excluded_parent_asset_set_types |
Ad group excluded parent asset set types |
dimension |
ad_group.final_url_suffix |
Ad group final URL template |
dimension |
ad_group.id |
Ad group ID |
dimension |
ad_group.labels |
Ad group labels |
dimension |
ad_group.name |
Ad group |
dimension |
ad_group.optimized_targeting_enabled |
Ad group optimized targeting |
dimension |
ad_group.percent_cpc_bid_micros |
Ad group CPC bid amount (%) |
dimension |
ad_group.primary_status |
Ad group primary status |
dimension |
ad_group.primary_status_reasons |
Ad group primary status reasons |
dimension |
ad_group.resource_name |
Ad group resource name |
dimension |
ad_group.status |
Ad group state |
dimension |
ad_group.target_cpa_micros |
Ad group target CPA |
dimension |
ad_group.target_cpm_micros |
Ad group target CPM |
dimension |
ad_group.target_roas |
Ad group target ROAS |
dimension |
ad_group.targeting_setting.target_restrictions |
Is restricting |
dimension |
ad_group.tracking_url_template |
Ad group tracking URL template |
dimension |
ad_group.type |
Ad group type |
dimension |
ad_group.url_custom_parameters |
Ad group URL custom parameters |
dimension |
ad_group_ad.action_items |
Recommendations for Ad strength |
dimension |
ad_group_ad.ad.added_by_google_ads |
Auto-applied ad suggestion |
dimension |
ad_group_ad.ad.app_ad.descriptions |
Universal app ad descriptions |
dimension |
ad_group_ad.ad.app_ad.headlines |
Universal app ad headlines |
dimension |
ad_group_ad.ad.app_ad.html5_media_bundles |
Universal app ad HTML5 media bundles |
dimension |
ad_group_ad.ad.app_ad.images |
Universal app ad images |
dimension |
ad_group_ad.ad.app_ad.mandatory_ad_text |
Universal app ad mandatory ad text |
dimension |
ad_group_ad.ad.app_ad.youtube_videos |
Universal app ad Youtube videos |
dimension |
ad_group_ad.ad.app_engagement_ad.descriptions |
App engagement ad descriptions |
dimension |
ad_group_ad.ad.app_engagement_ad.headlines |
App engagement ad headlines |
dimension |
ad_group_ad.ad.app_engagement_ad.images |
App engagement ad images |
dimension |
ad_group_ad.ad.app_engagement_ad.videos |
App engagement ad videos |
dimension |
ad_group_ad.ad.app_pre_registration_ad.descriptions |
App pre-registration ad description |
dimension |
ad_group_ad.ad.app_pre_registration_ad.headlines |
App pre-registration ad headlines |
dimension |
ad_group_ad.ad.app_pre_registration_ad.images |
App pre-registration ad images |
dimension |
ad_group_ad.ad.app_pre_registration_ad.youtube_videos |
App pre-registration ad youtube videos |
dimension |
ad_group_ad.ad.call_ad.business_name |
Call only ad business name |
dimension |
ad_group_ad.ad.call_ad.call_tracked |
Call only ad call tracked |
dimension |
ad_group_ad.ad.call_ad.conversion_action |
Call only ad conversion action |
dimension |
ad_group_ad.ad.call_ad.conversion_reporting_state |
Call only ad conversion reporting state |
dimension |
ad_group_ad.ad.call_ad.country_code |
Call only ad country code |
dimension |
ad_group_ad.ad.call_ad.description1 |
Call only ad description 1 |
dimension |
ad_group_ad.ad.call_ad.description2 |
Call only ad description 2 |
dimension |
ad_group_ad.ad.call_ad.disable_call_conversion |
Call only ad disable call conversion |
dimension |
ad_group_ad.ad.call_ad.headline1 |
Call only ad headline 1 |
dimension |
ad_group_ad.ad.call_ad.headline2 |
Call only ad headline 2 |
dimension |
ad_group_ad.ad.call_ad.path1 |
Call only ad path 1 |
dimension |
ad_group_ad.ad.call_ad.path2 |
Call only ad path 2 |
dimension |
ad_group_ad.ad.call_ad.phone_number |
Call only ad phone number |
dimension |
ad_group_ad.ad.call_ad.phone_number_verification_url |
Call only ad phone number verification URL |
dimension |
ad_group_ad.ad.demand_gen_carousel_ad.business_name |
Demand gen carousel ad business name |
dimension |
ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text |
Demand gen carousel ad call to action text |
dimension |
ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards |
Demand gen carousel ad carousel cards |
dimension |
ad_group_ad.ad.demand_gen_carousel_ad.description |
Demand gen carousel ad description |
dimension |
ad_group_ad.ad.demand_gen_carousel_ad.headline |
Demand gen carousel ad headline |
dimension |
ad_group_ad.ad.demand_gen_carousel_ad.logo_image |
Demand gen carousel ad logo |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.business_name |
Demand gen multi asset ad business name |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text |
Demand gen multi asset ad call to action text |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions |
Demand gen multi asset ad descriptions |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.headlines |
Demand gen multi asset ad headlines |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only |
Demand gen multi asset ad lead form only |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images |
Demand gen multi asset ad logo |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images |
Demand gen multi asset ad marketing images |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images |
Demand gen multi asset ad portrait marketing images |
dimension |
ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images |
Demand gen multi asset ad square marketing images |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1 |
Responsive demand gen video ad breadcrumb 1 |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2 |
Responsive demand gen video ad breadcrumb 2 |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.business_name |
Responsive demand gen video ad business name |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions |
Responsive demand gen video ad call to actions |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions |
Responsive demand gen video ad descriptions |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.headlines |
Responsive demand gen video ad headlines |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images |
Responsive demand gen video ad logo |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines |
Responsive demand gen video ad long headlines |
dimension |
ad_group_ad.ad.demand_gen_video_responsive_ad.videos |
Responsive demand gen video ad videos |
dimension |
ad_group_ad.ad.device_preference |
Device preference |
dimension |
ad_group_ad.ad.display_upload_ad.display_upload_product_type |
Ad product type |
dimension |
ad_group_ad.ad.display_upload_ad.media_bundle |
Media bundle |
dimension |
ad_group_ad.ad.display_url |
Display URL |
dimension |
ad_group_ad.ad.expanded_dynamic_search_ad.description |
Expanded dynamic search ad description |
dimension |
ad_group_ad.ad.expanded_dynamic_search_ad.description2 |
Expanded dynamic search ad description 2 |
dimension |
ad_group_ad.ad.expanded_text_ad.description |
Description |
dimension |
ad_group_ad.ad.expanded_text_ad.description2 |
Expanded text ad description 2 |
dimension |
ad_group_ad.ad.expanded_text_ad.headline_part1 |
Headline 1 |
dimension |
ad_group_ad.ad.expanded_text_ad.headline_part2 |
Headline 2 |
dimension |
ad_group_ad.ad.expanded_text_ad.headline_part3 |
Expanded text ad headline 3 |
dimension |
ad_group_ad.ad.expanded_text_ad.path1 |
Path 1 |
dimension |
ad_group_ad.ad.expanded_text_ad.path2 |
Path 2 |
dimension |
ad_group_ad.ad.final_app_urls |
Final app URLs |
dimension |
ad_group_ad.ad.final_mobile_urls |
Mobile final URL |
dimension |
ad_group_ad.ad.final_url_suffix |
Ad Final URL suffix |
dimension |
ad_group_ad.ad.final_urls |
Final URL |
dimension |
ad_group_ad.ad.hotel_ad |
Hotel ad details |
dimension |
ad_group_ad.ad.id |
Ad ID |
dimension |
ad_group_ad.ad.image_ad.image_url |
Image ad URL |
dimension |
ad_group_ad.ad.image_ad.mime_type |
Image mime type |
dimension |
ad_group_ad.ad.image_ad.name |
Image ad name |
dimension |
ad_group_ad.ad.image_ad.pixel_height |
Image height |
dimension |
ad_group_ad.ad.image_ad.pixel_width |
Image width |
dimension |
ad_group_ad.ad.image_ad.preview_image_url |
Image ad preview image URL |
dimension |
ad_group_ad.ad.image_ad.preview_pixel_height |
Image ad preview image height (px) |
dimension |
ad_group_ad.ad.image_ad.preview_pixel_width |
Image ad preview image width (px) |
dimension |
ad_group_ad.ad.legacy_app_install_ad |
Legacy app install ID |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.accent_color |
Accent color (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color |
Allow flexible color (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.business_name |
Business name |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text |
Call to action text (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.description |
Description (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.format_setting |
Ad format preference (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.logo_image |
Landscape logo ID (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.long_headline |
Long headline |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.main_color |
Main color (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.marketing_image |
Image ID (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.price_prefix |
Price prefix (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.promo_text |
Promotion text (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.short_headline |
Short headline |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image |
Logo ID (responsive) |
dimension |
ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image |
Square image ID (responsive) |
dimension |
ad_group_ad.ad.local_ad.call_to_actions |
Local ad call to actions |
dimension |
ad_group_ad.ad.local_ad.descriptions |
Local ad descriptions |
dimension |
ad_group_ad.ad.local_ad.headlines |
Local ad headlines |
dimension |
ad_group_ad.ad.local_ad.logo_images |
Local ad logo |
dimension |
ad_group_ad.ad.local_ad.marketing_images |
Local ad marketing images |
dimension |
ad_group_ad.ad.local_ad.path1 |
Local ad path 1 |
dimension |
ad_group_ad.ad.local_ad.path2 |
Local ad path 2 |
dimension |
ad_group_ad.ad.local_ad.videos |
Local ad videos |
dimension |
ad_group_ad.ad.name |
Ad name |
dimension |
ad_group_ad.ad.resource_name |
Ad resource name |
dimension |
ad_group_ad.ad.responsive_display_ad.accent_color |
Accent color (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.allow_flexible_color |
Allow flexible color (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.business_name |
Business name (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.call_to_action_text |
Call to action text (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.control_spec.enable_asset_enhancements |
Enable asset enhancements responsive |
dimension |
ad_group_ad.ad.responsive_display_ad.control_spec.enable_autogen_video |
Enable autogen video responsive |
dimension |
ad_group_ad.ad.responsive_display_ad.descriptions |
Descriptions (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.format_setting |
Ad format preference (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.headlines |
Headlines (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.logo_images |
Landscape logos (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.long_headline |
Long headline (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.main_color |
Main color (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images |
Images (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_01.image_asset.full_size.url |
Image URL 01 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_02.image_asset.full_size.url |
Image URL 02 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_03.image_asset.full_size.url |
Image URL 03 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_04.image_asset.full_size.url |
Image URL 04 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_05.image_asset.full_size.url |
Image URL 05 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_06.image_asset.full_size.url |
Image URL 06 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_07.image_asset.full_size.url |
Image URL 07 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_08.image_asset.full_size.url |
Image URL 08 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_09.image_asset.full_size.url |
Image URL 09 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_10.image_asset.full_size.url |
Image URL 10 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_11.image_asset.full_size.url |
Image URL 11 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_12.image_asset.full_size.url |
Image URL 12 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_13.image_asset.full_size.url |
Image URL 13 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_14.image_asset.full_size.url |
Image URL 14 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_15.image_asset.full_size.url |
Image URL 15 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.price_prefix |
Price prefix (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.promo_text |
Promotion text (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_logo_images |
Logos (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images |
Square images (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_01.image_asset.full_size.url |
Square image URL 01 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_02.image_asset.full_size.url |
Square image URL 02 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_03.image_asset.full_size.url |
Square image URL 03 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_04.image_asset.full_size.url |
Square image URL 04 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_05.image_asset.full_size.url |
Square image URL 05 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_06.image_asset.full_size.url |
Square image URL 06 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_07.image_asset.full_size.url |
Square image URL 07 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_08.image_asset.full_size.url |
Square image URL 08 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_09.image_asset.full_size.url |
Square image URL 09 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_10.image_asset.full_size.url |
Square image URL 10 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_11.image_asset.full_size.url |
Square image URL 11 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_12.image_asset.full_size.url |
Square image URL 12 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_13.image_asset.full_size.url |
Square image URL 13 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_14.image_asset.full_size.url |
Square image URL 14 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_15.image_asset.full_size.url |
Square image URL 15 (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_display_ad.youtube_videos |
Youtube videos (multi asset responsive display) |
dimension |
ad_group_ad.ad.responsive_search_ad.descriptions |
Responsive search ad descriptions |
dimension |
ad_group_ad.ad.responsive_search_ad.headlines |
Responsive search ad headlines |
dimension |
ad_group_ad.ad.responsive_search_ad.path1 |
Responsive search ad path 1 |
dimension |
ad_group_ad.ad.responsive_search_ad.path2 |
Responsive search ad path 2 |
dimension |
ad_group_ad.ad.shopping_comparison_listing_ad.headline |
Comparison listing ad headline |
dimension |
ad_group_ad.ad.shopping_product_ad |
Product ad details |
dimension |
ad_group_ad.ad.shopping_smart_ad |
Smart shopping ad details |
dimension |
ad_group_ad.ad.smart_campaign_ad.descriptions |
Smart campaign ad descriptions |
dimension |
ad_group_ad.ad.smart_campaign_ad.headlines |
Smart campaign ad headlines |
dimension |
ad_group_ad.ad.system_managed_resource_source |
System managed entity source |
dimension |
ad_group_ad.ad.text_ad.description1 |
Description line 1 |
dimension |
ad_group_ad.ad.text_ad.description2 |
Description line 2 |
dimension |
ad_group_ad.ad.text_ad.headline |
Ad headline |
dimension |
ad_group_ad.ad.tracking_url_template |
Ad tracking URL template |
dimension |
ad_group_ad.ad.travel_ad |
Travel ad |
dimension |
ad_group_ad.ad.type |
Ad type |
dimension |
ad_group_ad.ad.url_collections |
Ad URL collections |
dimension |
ad_group_ad.ad.url_custom_parameters |
Ad URL customer parameters |
dimension |
ad_group_ad.ad.video_ad.bumper.action_button_label |
Bumper ad CTA label |
dimension |
ad_group_ad.ad.video_ad.bumper.action_headline |
Bumper ad CTA headline |
dimension |
ad_group_ad.ad.video_ad.in_feed.description1 |
In-feed ad description 1 |
dimension |
ad_group_ad.ad.video_ad.in_feed.description2 |
In-feed ad description 2 |
dimension |
ad_group_ad.ad.video_ad.in_feed.headline |
In-feed ad headline |
dimension |
ad_group_ad.ad.video_ad.in_feed.thumbnail |
In-feed ad thumbnail |
dimension |
ad_group_ad.ad.video_ad.in_stream.action_button_label |
In-stream ad CTA label |
dimension |
ad_group_ad.ad.video_ad.in_stream.action_headline |
In-stream ad CTA headline |
dimension |
ad_group_ad.ad.video_ad.non_skippable.action_button_label |
Non-skippable ad CTA label |
dimension |
ad_group_ad.ad.video_ad.non_skippable.action_headline |
Non-skippable ad CTA headline |
dimension |
ad_group_ad.ad.video_ad.out_stream.description |
Outstream video description |
dimension |
ad_group_ad.ad.video_ad.out_stream.headline |
Outstream video headline |
dimension |
ad_group_ad.ad.video_responsive_ad.breadcrumb1 |
Responsive video ad breadcrumb 1 |
dimension |
ad_group_ad.ad.video_responsive_ad.breadcrumb2 |
Responsive video ad breadcrumb 2 |
dimension |
ad_group_ad.ad.video_responsive_ad.call_to_actions |
Responsive video ad call to action |
dimension |
ad_group_ad.ad.video_responsive_ad.companion_banners |
Responsive video ad companion banners |
dimension |
ad_group_ad.ad.video_responsive_ad.descriptions |
Responsive video ad descriptions |
dimension |
ad_group_ad.ad.video_responsive_ad.headlines |
Responsive video ad headlines |
dimension |
ad_group_ad.ad.video_responsive_ad.long_headlines |
Responsive video ad long headlines |
dimension |
ad_group_ad.ad.video_responsive_ad.videos |
Responsive video ad videos |
dimension |
ad_group_ad.ad_strength |
Ad strength |
dimension |
ad_group_ad.labels |
Ad group ad labels |
dimension |
ad_group_ad.policy_summary.approval_status |
Ad policy approval status |
dimension |
ad_group_ad.policy_summary.policy_topic_entries |
Ad policy topic entries |
dimension |
ad_group_ad.policy_summary.review_status |
Policy information review status |
dimension |
ad_group_ad.primary_status |
Ad primary status |
dimension |
ad_group_ad.primary_status_reasons |
Ad primary status reasons |
dimension |
ad_group_ad.resource_name |
Ad group ad resource name |
dimension |
ad_group_ad.status |
Ad state |
dimension |
ad_group_ad_asset_view.ad_group_ad |
Ad asset view ad group |
dimension |
ad_group_ad_asset_view.asset |
Ad asset view ad asset |
dimension |
ad_group_ad_asset_view.field_type |
Ad asset field type |
dimension |
ad_group_ad_asset_view.performance_label |
Ad asset view performance label |
dimension |
ad_group_ad_asset_view.policy_summary |
Ad asset view policy summary |
dimension |
ad_group_ad_asset_view.resource_name |
Ad asset view resource name |
dimension |
ad_group_ad_label.label |
Ad group ad label |
dimension |
ad_group_ad_label.resource_name |
Ad group ad label resource name |
dimension |
ad_group_asset.ad_group |
Ad Group Asset ad group |
dimension |
ad_group_asset.asset |
Ad Group Asset asset |
dimension |
ad_group_asset.field_type |
Ad Group Asset field type |
dimension |
ad_group_asset.primary_status |
Ad Group Asset primary status |
dimension |
ad_group_asset.primary_status_details |
Ad Group Asset primary status details |
dimension |
ad_group_asset.primary_status_reasons |
Ad Group Asset primary status reasons |
dimension |
ad_group_asset.resource_name |
Ad Group Asset resource name |
dimension |
ad_group_asset.source |
Ad Group Asset source |
dimension |
ad_group_asset.status |
Ad Group Asset status |
dimension |
ad_group_audience_view.resource_name |
Audience view resource name |
dimension |
ad_group_bid_modifier.resource_name |
Ad group bid modifier resource name |
dimension |
ad_group_criterion.age_range.type |
Ad Group Criterion Age range type |
dimension |
ad_group_criterion.approval_status |
Ad Group Criterion Approval Status |
dimension |
ad_group_criterion.bid_modifier |
Ad Group Criterion Bid Modifier |
dimension |
ad_group_criterion.cpc_bid_micros |
Ad Group CPC (cost-per-click) bid |
dimension |
ad_group_criterion.criterion_id |
Ad Group Criterion ID |
dimension |
ad_group_criterion.disapproval_reasons |
Disapproval reasons |
dimension |
ad_group_criterion.display_name |
Ad Group Criterion display name |
dimension |
ad_group_criterion.effective_cpc_bid_micros |
Ad Group Criterion The effective CPC (cost-per-click) bid |
dimension |
ad_group_criterion.effective_cpc_bid_source |
Ad Group Criterion effective CPC bid source |
dimension |
ad_group_criterion.effective_cpm_bid_micros |
Ad Group Criterion The effective CPM |
dimension |
ad_group_criterion.effective_cpm_bid_source |
Ad Group Criterion effective CPM |
dimension |
ad_group_criterion.effective_cpv_bid_micros |
Ad Group Criterion The effective CPV (cost-per-view) bid |
dimension |
ad_group_criterion.effective_cpv_bid_source |
Ad Group Criterion Source of the effective CPV bid |
dimension |
ad_group_criterion.final_mobile_urls |
Ad Group Criterion final mobile URLs |
dimension |
ad_group_criterion.final_url_suffix |
Ad Group Criterion URL template |
dimension |
ad_group_criterion.final_urls |
Ad Group Criterion final URLs |
dimension |
ad_group_criterion.gender.type |
Ad Group Criterion Gender type |
dimension |
ad_group_criterion.keyword.match_type |
Ad Group Criterion Keyword match type |
dimension |
ad_group_criterion.keyword.text |
Ad Group Criterion Keyword text |
dimension |
ad_group_criterion.labels |
Ad Group Criterion labels |
dimension |
ad_group_criterion.listing_group.case_value.product_brand.value |
Product group name |
dimension |
ad_group_criterion.listing_group.parent_ad_group_criterion |
Ad Group Criterion Parent |
dimension |
ad_group_criterion.listing_group.type |
Ad Group Criterion listing group type |
dimension |
ad_group_criterion.negative |
Ad Group Criterion Is negative |
dimension |
ad_group_criterion.parental_status.type |
Ad Group Criterion Parental status type |
dimension |
ad_group_criterion.placement.url |
Ad Group Criterion Placement URL |
dimension |
ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc |
Ad Group Criterion Estimated add clicks first position CPC |
dimension |
ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc |
Ad Group Criterion Estimated add cost first position CPC |
dimension |
ad_group_criterion.position_estimates.first_page_cpc_micros |
Ad Group Criterion Estimate first page CPC bid |
dimension |
ad_group_criterion.position_estimates.first_position_cpc_micros |
Ad Group Criterion Estimate first position CPC bid |
dimension |
ad_group_criterion.position_estimates.top_of_page_cpc_micros |
Ad Group Criterion Estimate top of page CPC bid |
dimension |
ad_group_criterion.primary_status |
ad_group_criterion.primary_status |
dimension |
ad_group_criterion.primary_status_reasons.{NUM} |
ad_group_criterion.primary_status_reasons.{NUM} |
dimension |
ad_group_criterion.quality_info.creative_quality_score |
Ad Group Criterion Creative quality score |
dimension |
ad_group_criterion.quality_info.post_click_quality_score |
Ad Group Criterion Landing page quality score |
dimension |
ad_group_criterion.quality_info.quality_score |
Ad Group Criterion Quality score |
dimension |
ad_group_criterion.quality_info.search_predicted_ctr |
Ad Group Criterion Predicted CTR |
dimension |
ad_group_criterion.resource_name |
ad_group_criterion.resource_name |
dimension |
ad_group_criterion.status |
Ad Group Criterion Status |
dimension |
ad_group_criterion.system_serving_status |
Ad Group Criterion Serving status |
dimension |
ad_group_criterion.topic.path |
Ad Group Criterion Category |
dimension |
ad_group_criterion.topic.topic_constant |
Ad Group Criterion Topic Constant |
dimension |
ad_group_criterion.tracking_url_template |
Ad Group Criterion tracking URL template |
dimension |
ad_group_criterion.type |
Ad Group Criterion Type |
dimension |
dimension |
||
ad_group_criterion.url_custom_parameters |
Ad Group Criterion URL custom parameters |
dimension |
ad_group_criterion.user_list.user_list |
Ad Group Criterion User List |
dimension |
ad_group_id |
ad_group_id |
dimension |
ad_group_name |
ad_group_name |
dimension |
ad_id |
ad_id |
dimension |
ad_name |
ad_name |
dimension |
ad_platform |
ad_platform |
dimension |
ad_preview_default_url |
ad_preview_default_url |
dimension |
ad_schedule_view.resource_name |
Ad schedule view resource name |
dimension |
ad_type |
ad_type |
dimension |
ad_type_youtube |
ad_type_youtube |
dimension |
adformat |
adformat |
dimension |
adgroupid |
adgroupid |
metric |
adgroupstatus |
adgroupstatus |
dimension |
adset_name |
adset_name |
dimension |
adset_targeting |
adset_targeting |
dimension |
adtype_network |
adtype_network |
dimension |
advertiserName |
advertiserName |
dimension |
advertiser_id |
advertiser_id |
dimension |
advertiser_name |
advertiser_name |
dimension |
advertising_channel |
advertising_channel |
dimension |
age_range_view.resource_name |
Age range view resource name |
dimension |
all conversions |
all conversions |
metric |
all conversions value |
all conversions value |
metric |
all_conversions_from_click_to_call |
all_conversions_from_click_to_call |
metric |
all_conversions_from_directions |
all_conversions_from_directions |
metric |
all_conversions_from_other_engagement |
all_conversions_from_other_engagement |
metric |
all_conversions_from_store_visit |
all_conversions_from_store_visit |
metric |
all_conversions_from_store_website |
all_conversions_from_store_website |
metric |
asset.book_on_google_asset |
Book on Google |
dimension |
asset.call_asset.ad_schedule_targets |
Asset call asset ad schedule targets |
dimension |
asset.call_asset.call_conversion_action |
Asset call asset call conversion action |
dimension |
asset.call_asset.call_conversion_reporting_state |
Asset call asset call conversion reporting state |
dimension |
asset.call_asset.country_code |
Asset call asset country code |
dimension |
asset.call_asset.phone_number |
Asset call asset phone number |
dimension |
asset.call_to_action_asset.call_to_action |
Asset call to action asset call to action |
dimension |
asset.callout_asset.ad_schedule_targets |
Asset callout asset ad schedule targets |
dimension |
asset.callout_asset.callout_text |
Asset callout asset callout text |
dimension |
asset.callout_asset.end_date |
Asset callout asset end date |
dimension |
asset.callout_asset.start_date |
Asset callout asset start date |
dimension |
asset.demand_gen_carousel_card_asset.call_to_action_text |
Asset demand gen carousel card asset call to action text |
dimension |
asset.demand_gen_carousel_card_asset.headline |
Asset demand gen carousel card asset headline |
dimension |
asset.demand_gen_carousel_card_asset.marketing_image_asset |
Asset demand gen carousel card asset marketing image asset |
dimension |
asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset |
Asset demand gen carousel card asset portrait marketing image asset |
dimension |
asset.demand_gen_carousel_card_asset.square_marketing_image_asset |
Asset demand gen carousel card asset square marketing image asset |
dimension |
asset.dynamic_custom_asset.android_app_link |
Asset dynamic custom asset android app link |
dimension |
asset.dynamic_custom_asset.contextual_keywords |
Asset dynamic custom asset contextual keywords |
dimension |
asset.dynamic_custom_asset.formatted_price |
Asset dynamic custom asset formatted price |
dimension |
asset.dynamic_custom_asset.formatted_sale_price |
Asset dynamic custom asset formatted sale price |
dimension |
asset.dynamic_custom_asset.id |
Asset dynamic custom asset id |
dimension |
asset.dynamic_custom_asset.id2 |
Asset dynamic custom asset id2 |
dimension |
asset.dynamic_custom_asset.image_url |
Asset dynamic custom asset image url |
dimension |
asset.dynamic_custom_asset.ios_app_link |
Asset dynamic custom asset ios app link |
dimension |
asset.dynamic_custom_asset.ios_app_store_id |
Asset dynamic custom asset ios app store id |
dimension |
asset.dynamic_custom_asset.item_address |
Asset dynamic custom asset item address |
dimension |
asset.dynamic_custom_asset.item_category |
Asset dynamic custom asset item category |
dimension |
asset.dynamic_custom_asset.item_description |
Asset dynamic custom asset item description |
dimension |
asset.dynamic_custom_asset.item_subtitle |
Asset dynamic custom asset item subtitle |
dimension |
asset.dynamic_custom_asset.item_title |
Asset dynamic custom asset item title |
dimension |
asset.dynamic_custom_asset.price |
Asset dynamic custom asset price |
dimension |
asset.dynamic_custom_asset.sale_price |
Asset dynamic custom asset sale price |
dimension |
asset.dynamic_custom_asset.similar_ids |
Asset dynamic custom asset similar ids |
dimension |
asset.dynamic_education_asset.address |
Asset dynamic education asset address |
dimension |
asset.dynamic_education_asset.android_app_link |
Asset dynamic education asset android app link |
dimension |
asset.dynamic_education_asset.contextual_keywords |
Asset dynamic education asset contextual keywords |
dimension |
asset.dynamic_education_asset.image_url |
Asset dynamic education asset image url |
dimension |
asset.dynamic_education_asset.ios_app_link |
Asset dynamic education asset ios app link |
dimension |
asset.dynamic_education_asset.ios_app_store_id |
Asset dynamic education asset ios app store id |
dimension |
asset.dynamic_education_asset.location_id |
Asset dynamic education asset location id |
dimension |
asset.dynamic_education_asset.program_description |
Asset dynamic education asset program description |
dimension |
asset.dynamic_education_asset.program_id |
Asset dynamic education asset program id |
dimension |
asset.dynamic_education_asset.program_name |
Asset dynamic education asset program name |
dimension |
asset.dynamic_education_asset.school_name |
Asset dynamic education asset school name |
dimension |
asset.dynamic_education_asset.similar_program_ids |
Asset dynamic education asset similar program ids |
dimension |
asset.dynamic_education_asset.subject |
Asset dynamic education asset subject |
dimension |
asset.dynamic_education_asset.thumbnail_image_url |
Asset dynamic education asset thumbnail image url |
dimension |
asset.dynamic_flights_asset.android_app_link |
Asset dynamic flights asset android app link |
dimension |
asset.dynamic_flights_asset.destination_id |
Asset dynamic flights asset destination id |
dimension |
asset.dynamic_flights_asset.destination_name |
Asset dynamic flights asset destination name |
dimension |
asset.dynamic_flights_asset.flight_description |
Asset dynamic flights asset flight description |
dimension |
asset.dynamic_flights_asset.flight_price |
Asset dynamic flights asset flight price |
dimension |
asset.dynamic_flights_asset.flight_sale_price |
Asset dynamic flights asset flight sale price |
dimension |
asset.dynamic_flights_asset.formatted_price |
Asset dynamic flights asset formatted price |
dimension |
asset.dynamic_flights_asset.formatted_sale_price |
Asset dynamic flights asset formatted sale price |
dimension |
asset.dynamic_flights_asset.image_url |
Asset dynamic flights asset image url |
dimension |
asset.dynamic_flights_asset.ios_app_link |
Asset dynamic flights asset ios app link |
dimension |
asset.dynamic_flights_asset.ios_app_store_id |
Asset dynamic flights asset ios app store id |
dimension |
asset.dynamic_flights_asset.origin_id |
Asset dynamic flights asset origin id |
dimension |
asset.dynamic_flights_asset.origin_name |
Asset dynamic flights asset origin name |
dimension |
asset.dynamic_flights_asset.similar_destination_ids |
Asset dynamic flights asset similar destination ids |
dimension |
asset.dynamic_hotels_and_rentals_asset.address |
Asset dynamic hotels and rentals asset address |
dimension |
asset.dynamic_hotels_and_rentals_asset.android_app_link |
Asset dynamic hotels and rentals asset android app link |
dimension |
asset.dynamic_hotels_and_rentals_asset.category |
Asset dynamic hotels and rentals asset category |
dimension |
asset.dynamic_hotels_and_rentals_asset.contextual_keywords |
Asset dynamic hotels and rentals asset contextual keywords |
dimension |
asset.dynamic_hotels_and_rentals_asset.description |
Asset dynamic hotels and rentals asset description |
dimension |
asset.dynamic_hotels_and_rentals_asset.destination_name |
Asset dynamic hotels and rentals asset destination name |
dimension |
asset.dynamic_hotels_and_rentals_asset.formatted_price |
Asset dynamic hotels and rentals asset formatted price |
dimension |
asset.dynamic_hotels_and_rentals_asset.formatted_sale_price |
Asset dynamic hotels and rentals asset formatted sale price |
dimension |
asset.dynamic_hotels_and_rentals_asset.image_url |
Asset dynamic hotels and rentals asset image url |
dimension |
asset.dynamic_hotels_and_rentals_asset.ios_app_link |
Asset dynamic hotels and rentals asset ios app link |
dimension |
asset.dynamic_hotels_and_rentals_asset.ios_app_store_id |
Asset dynamic hotels and rentals asset ios app store id |
dimension |
asset.dynamic_hotels_and_rentals_asset.price |
Asset dynamic hotels and rentals asset price |
dimension |
asset.dynamic_hotels_and_rentals_asset.property_id |
Asset dynamic hotels and rentals asset property id |
dimension |
asset.dynamic_hotels_and_rentals_asset.property_name |
Asset dynamic hotels and rentals asset property name |
dimension |
asset.dynamic_hotels_and_rentals_asset.sale_price |
Asset dynamic hotels and rentals asset sale price |
dimension |
asset.dynamic_hotels_and_rentals_asset.similar_property_ids |
Asset dynamic hotels and rentals asset similar property ids |
dimension |
asset.dynamic_hotels_and_rentals_asset.star_rating |
Asset dynamic hotels and rentals asset star rating |
dimension |
asset.dynamic_jobs_asset.address |
Asset dynamic jobs asset address |
dimension |
asset.dynamic_jobs_asset.android_app_link |
Asset dynamic jobs asset android app link |
dimension |
asset.dynamic_jobs_asset.contextual_keywords |
Asset dynamic jobs asset contextual keywords |
dimension |
asset.dynamic_jobs_asset.description |
Asset dynamic jobs asset description |
dimension |
asset.dynamic_jobs_asset.image_url |
Asset dynamic jobs asset image url |
dimension |
asset.dynamic_jobs_asset.ios_app_link |
Asset dynamic jobs asset ios app link |
dimension |
asset.dynamic_jobs_asset.ios_app_store_id |
Asset dynamic jobs asset ios app store id |
dimension |
asset.dynamic_jobs_asset.job_category |
Asset dynamic jobs asset job category |
dimension |
asset.dynamic_jobs_asset.job_id |
Asset dynamic jobs asset job id |
dimension |
asset.dynamic_jobs_asset.job_subtitle |
Asset dynamic jobs asset job subtitle |
dimension |
asset.dynamic_jobs_asset.job_title |
Asset dynamic jobs asset job title |
dimension |
asset.dynamic_jobs_asset.location_id |
Asset dynamic jobs asset location id |
dimension |
asset.dynamic_jobs_asset.salary |
Asset dynamic jobs asset salary |
dimension |
asset.dynamic_jobs_asset.similar_job_ids |
Asset dynamic jobs asset similar job ids |
dimension |
asset.dynamic_local_asset.address |
Asset dynamic local asset address |
dimension |
asset.dynamic_local_asset.android_app_link |
Asset dynamic local asset android app link |
dimension |
asset.dynamic_local_asset.category |
Asset dynamic local asset category |
dimension |
asset.dynamic_local_asset.contextual_keywords |
Asset dynamic local asset contextual keywords |
dimension |
asset.dynamic_local_asset.deal_id |
Asset dynamic local asset deal id |
dimension |
asset.dynamic_local_asset.deal_name |
Asset dynamic local asset deal name |
dimension |
asset.dynamic_local_asset.description |
Asset dynamic local asset description |
dimension |
asset.dynamic_local_asset.formatted_price |
Asset dynamic local asset formatted price |
dimension |
asset.dynamic_local_asset.formatted_sale_price |
Asset dynamic local asset formatted sale price |
dimension |
asset.dynamic_local_asset.image_url |
Asset dynamic local asset image url |
dimension |
asset.dynamic_local_asset.ios_app_link |
Asset dynamic local asset ios app link |
dimension |
asset.dynamic_local_asset.ios_app_store_id |
Asset dynamic local asset ios app store id |
dimension |
asset.dynamic_local_asset.price |
Asset dynamic local asset price |
dimension |
asset.dynamic_local_asset.sale_price |
Asset dynamic local asset sale price |
dimension |
asset.dynamic_local_asset.similar_deal_ids |
Asset dynamic local asset similar deal ids |
dimension |
asset.dynamic_local_asset.subtitle |
Asset dynamic local asset subtitle |
dimension |
asset.dynamic_real_estate_asset.address |
Asset dynamic real estate asset address |
dimension |
asset.dynamic_real_estate_asset.android_app_link |
Asset dynamic real estate asset android app link |
dimension |
asset.dynamic_real_estate_asset.city_name |
Asset dynamic real estate asset city name |
dimension |
asset.dynamic_real_estate_asset.contextual_keywords |
Asset dynamic real estate asset contextual keywords |
dimension |
asset.dynamic_real_estate_asset.description |
Asset dynamic real estate asset description |
dimension |
asset.dynamic_real_estate_asset.formatted_price |
Asset dynamic real estate asset formatted price |
dimension |
asset.dynamic_real_estate_asset.image_url |
Asset dynamic real estate asset image url |
dimension |
asset.dynamic_real_estate_asset.ios_app_link |
Asset dynamic real estate asset ios app link |
dimension |
asset.dynamic_real_estate_asset.ios_app_store_id |
Asset dynamic real estate asset ios app store id |
dimension |
asset.dynamic_real_estate_asset.listing_id |
Asset dynamic real estate asset listing id |
dimension |
asset.dynamic_real_estate_asset.listing_name |
Asset dynamic real estate asset listing name |
dimension |
asset.dynamic_real_estate_asset.listing_type |
Asset dynamic real estate asset listing type |
dimension |
asset.dynamic_real_estate_asset.price |
Asset dynamic real estate asset price |
dimension |
asset.dynamic_real_estate_asset.property_type |
Asset dynamic real estate asset property type |
dimension |
asset.dynamic_real_estate_asset.similar_listing_ids |
Asset dynamic real estate asset similar listing ids |
dimension |
asset.dynamic_travel_asset.android_app_link |
Asset dynamic travel asset android app link |
dimension |
asset.dynamic_travel_asset.category |
Asset dynamic travel asset category |
dimension |
asset.dynamic_travel_asset.contextual_keywords |
Asset dynamic travel asset contextual keywords |
dimension |
asset.dynamic_travel_asset.destination_address |
Asset dynamic travel asset destination address |
dimension |
asset.dynamic_travel_asset.destination_id |
Asset dynamic travelasset destination id |
dimension |
asset.dynamic_travel_asset.destination_name |
Asset dynamic travel asset destination name |
dimension |
asset.dynamic_travel_asset.formatted_price |
Asset dynamic travel asset formatted price |
dimension |
asset.dynamic_travel_asset.formatted_sale_price |
Asset dynamic travel asset formatted sale price |
dimension |
asset.dynamic_travel_asset.image_url |
Asset dynamic travel asset image url |
dimension |
asset.dynamic_travel_asset.ios_app_link |
Asset dynamic travel asset ios app link |
dimension |
asset.dynamic_travel_asset.ios_app_store_id |
Asset dynamic travel asset ios app store id |
dimension |
asset.dynamic_travel_asset.origin_id |
Asset dynamic travel asset origin id |
dimension |
asset.dynamic_travel_asset.origin_name |
Asset dynamic travel asset origin name |
dimension |
asset.dynamic_travel_asset.price |
Asset dynamic travel asset price |
dimension |
asset.dynamic_travel_asset.sale_price |
Asset dynamic travel asset sale price |
dimension |
asset.dynamic_travel_asset.similar_destination_ids |
Asset dynamic travel asset similar destination ids |
dimension |
asset.dynamic_travel_asset.title |
Asset dynamic travel asset title |
dimension |
asset.field_type_policy_summaries |
Field type policy summaries |
dimension |
asset.final_mobile_urls |
Asset final mobile urls |
dimension |
asset.final_url_suffix |
Asset final url suffix |
dimension |
asset.final_urls |
Asset final urls |
dimension |
asset.hotel_callout_asset.language_code |
Asset hotel callout asset language code |
dimension |
asset.hotel_callout_asset.text |
Asset hotel callout asset text |
dimension |
asset.hotel_property_asset.hotel_address |
Hotel property asset hotel address |
dimension |
asset.hotel_property_asset.hotel_name |
Hotel property asset hotel name |
dimension |
asset.hotel_property_asset.place_id |
Hotel property asset place id |
dimension |
asset.id |
Asset ID |
dimension |
asset.image_asset.file_size |
Full image file size |
dimension |
asset.image_asset.full_size.height_pixels |
Full image height (px) |
dimension |
asset.image_asset.full_size.url |
Full image URL |
dimension |
asset.image_asset.full_size.width_pixels |
Full image width (px) |
dimension |
asset.image_asset.mime_type |
Image media type |
dimension |
asset.lead_form_asset.background_image_asset |
Asset lead form asset background image asset |
dimension |
asset.lead_form_asset.business_name |
Asset lead form asset business name |
dimension |
asset.lead_form_asset.call_to_action_description |
Asset lead form asset call to action description |
dimension |
asset.lead_form_asset.call_to_action_type |
Asset lead form asset call to action type |
dimension |
asset.lead_form_asset.custom_disclosure |
Asset lead form asset custom disclosure |
dimension |
asset.lead_form_asset.custom_question_fields |
Asset lead form asset custom question fields |
dimension |
asset.lead_form_asset.delivery_methods |
Asset lead form asset delivery methods |
dimension |
asset.lead_form_asset.description |
Asset lead form asset description |
dimension |
asset.lead_form_asset.desired_intent |
Asset lead form asset desired intent |
dimension |
asset.lead_form_asset.fields |
Asset lead form asset fields |
dimension |
asset.lead_form_asset.headline |
Asset lead form asset headline |
dimension |
asset.lead_form_asset.post_submit_call_to_action_type |
Asset lead form asset post submit call to action type |
dimension |
asset.lead_form_asset.post_submit_description |
Asset lead form asset post submit description |
dimension |
asset.lead_form_asset.post_submit_headline |
Asset lead form asset post submit headline |
dimension |
asset.lead_form_asset.privacy_policy_url |
Asset lead form asset privacy policy url |
dimension |
asset.location_asset.business_profile_locations |
Location asset business profile locations |
dimension |
asset.location_asset.location_ownership_type |
Location asset location ownership type |
dimension |
asset.location_asset.place_id |
Location asset place id |
dimension |
asset.mobile_app_asset.app_id |
Asset mobile app asset app id |
dimension |
asset.mobile_app_asset.app_store |
Asset mobile app asset app store |
dimension |
asset.mobile_app_asset.end_date |
Asset mobile app asset end date |
dimension |
asset.mobile_app_asset.link_text |
Asset mobile app asset link text |
dimension |
asset.mobile_app_asset.start_date |
Asset mobile app asset start date |
dimension |
asset.name |
Asset name |
dimension |
asset.page_feed_asset.labels |
Asset page feed asset labels |
dimension |
asset.page_feed_asset.page_url |
Asset page feed asset page url |
dimension |
asset.policy_summary.approval_status |
Asset policy summary approval status |
dimension |
asset.policy_summary.policy_topic_entries |
Asset policy summary policy topic entries |
dimension |
asset.policy_summary.review_status |
Asset policy summary review status |
dimension |
asset.price_asset.language_code |
Asset price asset language code |
dimension |
asset.price_asset.price_offerings |
Asset price asset price offerings |
dimension |
asset.price_asset.price_qualifier |
Asset price asset price qualifier |
dimension |
asset.price_asset.type |
Asset price asset type |
dimension |
asset.promotion_asset.ad_schedule_targets |
Asset promotion asset ad schedule targets |
dimension |
asset.promotion_asset.discount_modifier |
Asset promotion asset discount modifier |
dimension |
asset.promotion_asset.end_date |
Asset promotion asset end date |
dimension |
asset.promotion_asset.language_code |
Asset promotion asset language code |
dimension |
asset.promotion_asset.money_amount_off.amount_micros |
Asset promotion asset money amount off amount micros |
dimension |
asset.promotion_asset.money_amount_off.currency_code |
Asset promotion asset money amount off currency code |
dimension |
asset.promotion_asset.occasion |
Asset promotion asset occasion |
dimension |
asset.promotion_asset.orders_over_amount.amount_micros |
Asset promotion asset orders over amount amount micros |
dimension |
asset.promotion_asset.orders_over_amount.currency_code |
Asset promotion asset orders over amount currency code |
dimension |
asset.promotion_asset.percent_off |
Asset promotion asset percent off |
dimension |
asset.promotion_asset.promotion_code |
Asset promotion asset promotion code |
dimension |
asset.promotion_asset.promotion_target |
Asset promotion asset promotion target |
dimension |
asset.promotion_asset.redemption_end_date |
Asset promotion asset redemption end date |
dimension |
asset.promotion_asset.redemption_start_date |
Asset promotion asset redemption start date |
dimension |
asset.promotion_asset.start_date |
Asset promotion asset start date |
dimension |
asset.resource_name |
Asset resource name |
dimension |
asset.sitelink_asset.ad_schedule_targets |
Asset sitelink asset ad schedule targets |
dimension |
asset.sitelink_asset.description1 |
Asset sitelink asset description1 |
dimension |
asset.sitelink_asset.description2 |
Asset sitelink asset description2 |
dimension |
asset.sitelink_asset.end_date |
Asset sitelink asset end date |
dimension |
asset.sitelink_asset.link_text |
Asset sitelink asset link text |
dimension |
asset.sitelink_asset.start_date |
Asset sitelink asset start date |
dimension |
asset.source |
Asset source |
dimension |
asset.structured_snippet_asset.header |
Asset structured snippet asset header |
dimension |
asset.structured_snippet_asset.values |
Asset structured snippet asset values |
dimension |
asset.text_asset.text |
Text asset |
dimension |
asset.tracking_url_template |
Asset tracking url template |
dimension |
asset.type |
Asset type |
dimension |
asset.url_custom_parameters |
Asset url custom parameters |
dimension |
asset.youtube_video_asset.youtube_video_id |
Youtube video ID |
dimension |
asset.youtube_video_asset.youtube_video_title |
Youtube video title |
dimension |
asset_field_type_view.field_type |
Asset field type |
dimension |
asset_field_type_view.resource_name |
Asset field type view resource name |
dimension |
asset_group.ad_strength |
Asset group ad strength |
dimension |
asset_group.final_mobile_urls |
Asset group final mobile urls |
dimension |
asset_group.final_urls |
Asset group final urls |
dimension |
asset_group.id |
Asset group ID |
dimension |
asset_group.name |
Asset group name |
dimension |
asset_group.primary_status |
Asset group primary status |
dimension |
asset_group.primary_status_reasons |
Asset group primary status reasons |
dimension |
asset_group.resource_name |
asset_group.resource_name |
dimension |
asset_group.status |
Asset group status |
dimension |
asset_group_listing_group_filter.case_value.product_brand.value |
Asset group listing group filter product brand value |
dimension |
asset_group_listing_group_filter.case_value.product_category.category_id |
Asset group listing group filter product category category id |
dimension |
asset_group_listing_group_filter.case_value.product_category.level |
Asset group listing group filter product category level |
dimension |
asset_group_listing_group_filter.case_value.product_channel.channel |
Asset group listing group filter product channel |
dimension |
asset_group_listing_group_filter.case_value.product_condition.condition |
Asset group listing group filter product condition |
dimension |
asset_group_listing_group_filter.case_value.product_custom_attribute.index |
Asset group listing group filter product custom attribute index |
dimension |
asset_group_listing_group_filter.case_value.product_custom_attribute.value |
Asset group listing group filter product custom attribute value |
dimension |
asset_group_listing_group_filter.case_value.product_item_id.value |
Asset group listing group filter product item ID value |
dimension |
asset_group_listing_group_filter.case_value.product_type.level |
Asset group listing group filter product type level |
dimension |
asset_group_listing_group_filter.case_value.product_type.value |
Asset group listing group filter product type value |
dimension |
asset_group_listing_group_filter.id |
Asset group listing group filter id |
dimension |
asset_group_listing_group_filter.listing_source |
Asset group listing group filter listing source |
dimension |
asset_group_listing_group_filter.parent_listing_group_filter |
Asset group listing group filter parent listing group filter |
dimension |
asset_group_listing_group_filter.path |
Asset group listing group filter path |
dimension |
asset_group_listing_group_filter.type |
Asset group listing group filter type |
dimension |
asset_length |
asset_length |
metric |
audience_data_source |
audience_data_source |
dimension |
audience_data_source_type |
audience_data_source_type |
dimension |
average_cost |
average_cost |
metric |
average_cpc |
average_cpc |
metric |
average_cpe |
average_cpe |
metric |
average_cpm |
average_cpm |
metric |
average_cpv |
average_cpv |
metric |
averageposition |
averageposition |
metric |
avg_watch_time |
avg_watch_time |
metric |
bid_strategy_type_campaign |
bid_strategy_type_campaign |
dimension |
bidding_strategy.campaign_count |
Bidding strategy campaign count |
dimension |
bidding_strategy.currency_code |
Bidding strategy currency |
dimension |
bidding_strategy.enhanced_cpc |
Enhanced CPC bidding strategy |
dimension |
bidding_strategy.id |
Bid strategy ID |
dimension |
bidding_strategy.name |
Bid strategy name |
dimension |
bidding_strategy.non_removed_campaign_count |
Non-removed campaigns |
dimension |
bidding_strategy.resource_name |
Bidding strategy resource name |
dimension |
bidding_strategy.status |
Bid strategy state |
dimension |
bidding_strategy.target_cpa.cpc_bid_ceiling_micros |
Upper bid limit (target CPA) |
dimension |
bidding_strategy.target_cpa.cpc_bid_floor_micros |
Lower bid limit (target CPA) |
dimension |
bidding_strategy.target_cpa.target_cpa_micros |
Target CPA |
dimension |
bidding_strategy.target_impression_share.cpc_bid_ceiling_micros |
Bidding strategy target impression share maximum CPC bid (micros) |
dimension |
bidding_strategy.target_impression_share.location |
Bidding strategy target location |
dimension |
bidding_strategy.target_impression_share.location_fraction_micros |
Bidding strategy target impression share location fraction (micros) |
dimension |
bidding_strategy.target_roas.cpc_bid_ceiling_micros |
Upper bid limit (target ROAS) |
dimension |
bidding_strategy.target_roas.cpc_bid_floor_micros |
Lower bid limit (target ROAS) |
dimension |
bidding_strategy.target_roas.target_roas |
Target ROAS |
dimension |
bidding_strategy.target_spend.cpc_bid_ceiling_micros |
Bid limit (maximize clicks) |
dimension |
bidding_strategy.target_spend.target_spend_micros |
Target spend (maximize clicks) |
dimension |
bidding_strategy.type |
Bid strategy type |
dimension |
billing_setup.end_date_time |
Billing Setup end date time |
dimension |
billing_setup.end_time_type |
billing_setup.end_time_type |
dimension |
billing_setup.id |
Billing Setup ID |
dimension |
billing_setup.payments_account |
Billing Setup payments account |
dimension |
billing_setup.payments_account_info.payments_account_id |
Billing Setup payments account ID |
dimension |
billing_setup.payments_account_info.payments_account_name |
Billing Setup payments account name |
dimension |
billing_setup.payments_account_info.payments_profile_id |
Billing Setup payments profile ID |
dimension |
billing_setup.payments_account_info.payments_profile_name |
Billing Setup payments profile name |
dimension |
billing_setup.payments_account_info.secondary_payments_profile_id |
Billing Setup secondary payments profile id |
dimension |
billing_setup.resource_name |
Billing Setup resource name |
dimension |
billing_setup.start_date_time |
Billing Setup start date time |
dimension |
billing_setup.status |
Billing Setup status |
dimension |
bounce_rate |
bounce_rate |
metric |
brand |
brand |
dimension |
brand_name |
brand_name |
dimension |
buying_platform |
buying_platform |
dimension |
call_view.call_duration_seconds |
Call duration seconds |
dimension |
call_view.call_status |
Call status |
dimension |
call_view.call_tracking_display_location |
Call tracking display location |
dimension |
call_view.caller_area_code |
Caller area code |
dimension |
call_view.caller_country_code |
Caller country code |
dimension |
call_view.end_call_date_time |
End call date time |
dimension |
call_view.resource_name |
Call view resource name |
dimension |
call_view.start_call_date_time |
Start call date time |
dimension |
call_view.type |
Call view type |
dimension |
campaign country |
campaign country |
dimension |
campaign.accessible_bidding_strategy |
Accessible bidding strategy |
dimension |
campaign.ad_serving_optimization_status |
Ad serving optimization status |
dimension |
campaign.advertising_channel_sub_type |
Advertising sub channel |
dimension |
campaign.advertising_channel_type |
Advertising channel |
dimension |
campaign.app_campaign_setting.app_id |
App campaign app ID |
dimension |
campaign.app_campaign_setting.app_store |
App campaign app store |
dimension |
campaign.app_campaign_setting.bidding_strategy_goal_type |
App campaign goal type bidding strategy |
dimension |
campaign.audience_setting.use_audience_grouped |
Audience setting use audience grouped |
dimension |
campaign.base_campaign |
Base campaign ID |
dimension |
campaign.bidding_strategy |
Campaign Bid strategy ID |
dimension |
campaign.bidding_strategy_system_status |
Bidding strategy system status |
dimension |
campaign.bidding_strategy_type |
Bid strategy type (campaign) |
dimension |
campaign.campaign_budget |
Budget ID |
dimension |
campaign.campaign_group |
Group ID |
dimension |
campaign.commission.commission_rate_micros |
Commission rate (micros) |
dimension |
campaign.dynamic_search_ads_setting.domain_name |
Campaign domain name |
dimension |
campaign.dynamic_search_ads_setting.feeds |
Campaign page feeds |
dimension |
campaign.dynamic_search_ads_setting.language_code |
Campaign domain language code |
dimension |
campaign.dynamic_search_ads_setting.use_supplied_urls_only |
Campaign use supplied URLs only |
dimension |
campaign.end_date |
End date |
dimension |
campaign.excluded_parent_asset_field_types |
Excluded parent asset field types |
dimension |
campaign.excluded_parent_asset_set_types |
Excluded parent asset set types |
dimension |
campaign.experiment_type |
Campaign trial type |
dimension |
campaign.final_url_suffix |
Final URL suffix |
dimension |
campaign.frequency_caps |
Campaign frequency caps |
dimension |
campaign.geo_target_type_setting.negative_geo_target_type |
Negative geo_targeting type |
dimension |
campaign.geo_target_type_setting.positive_geo_target_type |
Positive geo targeting type |
dimension |
campaign.hotel_property_asset_set |
Hotel property asset set |
dimension |
campaign.hotel_setting.hotel_center_id |
Hotel center account ID |
dimension |
campaign.id |
Campaign ID |
dimension |
campaign.labels |
Campaign labels |
dimension |
campaign.listing_type |
Listing type |
dimension |
campaign.local_campaign_setting.location_source_type |
Location source |
dimension |
campaign.local_services_campaign_settings.category_bids |
Categorical level bids for Manual CPA |
dimension |
campaign.manual_cpa |
CPA bidding strategy |
dimension |
campaign.manual_cpc.enhanced_cpc_enabled |
Enhanced CPC enabled |
dimension |
campaign.manual_cpm |
CPM bidding strategy |
dimension |
campaign.manual_cpv |
CPV bidding strategy |
dimension |
campaign.maximize_conversion_value.target_roas |
Target ROAS (maximize conversion value) |
dimension |
campaign.maximize_conversions.target_cpa_micros |
Maximize conversions target cpa micros |
dimension |
campaign.name |
Campaign |
dimension |
campaign.network_settings.target_content_network |
Target content network |
dimension |
campaign.network_settings.target_google_search |
Target google search |
dimension |
campaign.network_settings.target_partner_search_network |
Target partner search network |
dimension |
campaign.network_settings.target_search_network |
Target search network |
dimension |
campaign.optimization_goal_setting.optimization_goal_types |
Optimization goal types |
dimension |
campaign.optimization_score |
Campaign optimization score |
dimension |
campaign.payment_mode |
Campaign payment mode |
dimension |
campaign.percent_cpc.cpc_bid_ceiling_micros |
Percentage CPC maximum bid (micros) |
dimension |
campaign.percent_cpc.enhanced_cpc_enabled |
Campaign Percent CPC enhanced enabled |
dimension |
campaign.performance_max_upgrade.performance_max_campaign |
Performance max target campaign |
dimension |
campaign.performance_max_upgrade.pre_upgrade_campaign |
Performance max legacy campaign |
dimension |
campaign.performance_max_upgrade.status |
Performance max upgrade status |
dimension |
campaign.primary_status |
Primary status |
dimension |
campaign.primary_status_reasons |
Primary status reasons |
dimension |
campaign.real_time_bidding_setting.opt_in |
Real time bidding opt-in |
dimension |
campaign.resource_name |
Campaign resource name |
dimension |
campaign.selective_optimization.conversion_actions |
Campaign conversion optimization actions |
dimension |
campaign.serving_status |
Campaign serving status |
dimension |
campaign.shopping_setting.campaign_priority |
Shopping campaign priority |
dimension |
campaign.shopping_setting.enable_local |
Shopping campaign enable local products |
dimension |
campaign.shopping_setting.feed_label |
Shopping campaign feed label |
dimension |
campaign.shopping_setting.merchant_id |
Shopping campaign merchant ID |
dimension |
campaign.shopping_setting.use_vehicle_inventory |
Shopping setting use vehicle inventory |
dimension |
campaign.start_date |
Start date |
dimension |
campaign.status |
Campaign state |
dimension |
campaign.target_cpa.cpc_bid_ceiling_micros |
CPA bidding maximum CPC (micros) |
dimension |
campaign.target_cpa.cpc_bid_floor_micros |
CPA bidding minimum CPC (micros) |
dimension |
campaign.target_cpa.target_cpa_micros |
CPA bidding target CPA (micros) |
dimension |
campaign.target_cpm.target_frequency_goal.target_count |
Target cpm target frequency goal target count |
dimension |
campaign.target_cpm.target_frequency_goal.time_unit |
Target cpm target frequency goal time unit |
dimension |
campaign.target_impression_share.cpc_bid_ceiling_micros |
Impression share bidding CPC maximum bid (micros) |
dimension |
campaign.target_impression_share.location |
Impression share bidding location |
dimension |
campaign.target_impression_share.location_fraction_micros |
Impression share bidding location fraction (micros) |
dimension |
campaign.target_roas.cpc_bid_ceiling_micros |
ROAS bidding maximum CPC (micros) |
dimension |
campaign.target_roas.cpc_bid_floor_micros |
ROAS bidding minimum CPC (micros) |
dimension |
campaign.target_roas.target_roas |
ROAS bidding target ROAS |
dimension |
campaign.target_spend.cpc_bid_ceiling_micros |
Target spend bidding maximum CPC (micros) |
dimension |
campaign.target_spend.target_spend_micros |
Target spend bidding target spend (micros) |
dimension |
campaign.targeting_setting.target_restrictions |
Campaign target restrictions |
dimension |
campaign.tracking_setting.tracking_url |
Campaign tracking URL |
dimension |
campaign.tracking_url_template |
Tracking template |
dimension |
campaign.travel_campaign_settings.travel_account_id |
Travel campaign settings travel account id |
dimension |
campaign.url_custom_parameters |
Custom parameter |
dimension |
campaign.url_expansion_opt_out |
Url expansion opt out |
dimension |
campaign.vanity_pharma.vanity_pharma_display_url_mode |
Vanity pharma URL display mode |
dimension |
campaign.vanity_pharma.vanity_pharma_text |
Vanity pharma URL text |
dimension |
campaign.video_brand_safety_suitability |
Campaign brand safety setting |
dimension |
campaign_asset.asset |
Campaign Asset asset |
dimension |
campaign_asset.campaign |
Campaign Asset campaign |
dimension |
campaign_asset.field_type |
Campaign Asset field type |
dimension |
campaign_asset.primary_status |
Campaign Asset primary status |
dimension |
campaign_asset.primary_status_details |
Campaign Asset primary status details |
dimension |
campaign_asset.primary_status_reasons |
Campaign Asset primary status reasons |
dimension |
campaign_asset.resource_name |
Campaign Asset resource name |
dimension |
campaign_asset.source |
Campaign Asset source |
dimension |
campaign_asset.status |
Campaign Asset status |
dimension |
campaign_audience_view.resource_name |
Campaign audience view resource name |
dimension |
campaign_bid_modifier.bid_modifier |
Bid modifier |
dimension |
campaign_bid_modifier.campaign |
Bid modifier campaign |
dimension |
campaign_bid_modifier.criterion_id |
Bid modifier criterion ID |
dimension |
campaign_bid_modifier.interaction_type.type |
Bid modifier interaction ID |
dimension |
campaign_bid_modifier.resource_name |
Bid modifier resource name |
dimension |
campaign_budget.amount_micros |
Budget |
dimension |
campaign_budget.delivery_method |
Delivery method |
dimension |
campaign_budget.explicitly_shared |
Explicitly shared |
dimension |
campaign_budget.has_recommended_budget |
Has recommended budget |
dimension |
campaign_budget.id |
Campaign budget ID |
dimension |
campaign_budget.name |
Budget name |
dimension |
campaign_budget.period |
Budget period |
dimension |
campaign_budget.recommended_budget_amount_micros |
Recommended budget amount |
dimension |
campaign_budget.recommended_budget_estimated_change_weekly_clicks |
Estimated change in weekly clicks at recommended budget |
dimension |
campaign_budget.recommended_budget_estimated_change_weekly_cost_micros |
Estimated change in weekly cost at recommended budget |
dimension |
campaign_budget.recommended_budget_estimated_change_weekly_interactions |
Estimated change in weekly interactions at recommended budget |
dimension |
campaign_budget.recommended_budget_estimated_change_weekly_views |
Estimated change in weekly views at recommended budget |
dimension |
campaign_budget.reference_count |
Campaign budget reference count |
dimension |
campaign_budget.resource_name |
Campaign budget resource name |
dimension |
campaign_budget.status |
Budget state |
dimension |
campaign_budget.total_amount_micros |
Total budget amount |
dimension |
campaign_budget.type |
Campaign budget type |
dimension |
campaign_criterion.bid_modifier |
Campaign Criterion bid modifier |
dimension |
campaign_criterion.criterion_id |
Campaign Criterion ID |
dimension |
campaign_criterion.display_name |
Campaign Criterion display name |
dimension |
campaign_criterion.keyword.match_type |
Campaign Criterion keyword match type |
dimension |
campaign_criterion.keyword.text |
Campaign Criterion keyword text |
dimension |
campaign_criterion.location.geo_target_constant |
Campaign Criterion location geo target constant |
dimension |
campaign_criterion.negative |
Campaign Criterion is negative |
dimension |
campaign_criterion.placement.url |
Campaign Criterion placement URL |
dimension |
campaign_criterion.proximity.address.city_name |
Campaign Criterion City Name |
dimension |
campaign_criterion.proximity.address.country_code |
Campaign Criterion Country Code |
dimension |
campaign_criterion.proximity.address.postal_code |
Campaign Criterion Postal Code |
dimension |
campaign_criterion.proximity.address.province_code |
Campaign Criterion Province Code |
dimension |
campaign_criterion.proximity.address.province_name |
Campaign Criterion Province Name |
dimension |
campaign_criterion.proximity.address.street_address |
Campaign Criterion Street Address |
dimension |
campaign_criterion.proximity.geo_point.latitude_in_micro_degrees |
Campaign Criterion Geo Point Latitude Micro Degrees |
dimension |
campaign_criterion.proximity.geo_point.longitude_in_micro_degrees |
Campaign Criterion Geo Point Longitude Micro Degrees |
dimension |
campaign_criterion.proximity.radius |
Campaign Criterion Radius |
dimension |
campaign_criterion.proximity.radius_units |
Campaign Criterion Radius Units |
dimension |
campaign_criterion.resource_name |
Campaign Criterion resource name |
dimension |
campaign_criterion.status |
Campaign Criterion status |
dimension |
campaign_criterion.type |
Campaign Criterion type |
dimension |
dimension |
||
campaign_criterion.user_list.user_list |
Campaign Criterion User List |
dimension |
campaign_daily_budget |
campaign_daily_budget |
dimension |
campaign_day |
campaign_day |
metric |
campaign_group.id |
Campaign group id |
dimension |
campaign_group.name |
Campaign group name |
dimension |
campaign_group.resource_name |
Campaign group resource name |
dimension |
campaign_group.status |
Campaign group status |
dimension |
campaign_id |
campaign_id |
dimension |
campaign_month |
campaign_month |
metric |
campaign_name |
campaign_name |
dimension |
campaign_objective |
campaign_objective |
dimension |
campaign_search_term_insight.campaign_id |
Campaign search term insight campaign ID |
dimension |
campaign_search_term_insight.category_label |
Campaign search term insight category label |
dimension |
campaign_search_term_insight.id |
Campaign search term insight ID |
dimension |
campaign_start_time |
campaign_start_time |
dimension |
campaign_stop_time |
campaign_stop_time |
dimension |
campaign_type |
campaign_type |
dimension |
campaign_year |
campaign_year |
metric |
campaignid |
campaignid |
metric |
category |
category |
dimension |
change_event.change_date_time |
Change Event Changed Date Time |
dimension |
change_event.change_resource_name |
Change Event Changed Resource Name |
dimension |
change_event.change_resource_type |
Change Event Changed Resource Type |
dimension |
change_event.changed_fields |
Change Event Changed Fields |
dimension |
change_event.client_type |
Change Event Client Type |
dimension |
change_event.new_resource |
Change Event New Resource |
dimension |
change_event.old_resource |
Change Event Old Resource |
dimension |
change_event.resource_change_operation |
Change Event Resource Change Operation |
dimension |
change_event.user_email |
Change Event User Email |
dimension |
channel |
channel |
dimension |
channel_category |
channel_category |
dimension |
channel_detail |
channel_detail |
dimension |
channel_group |
channel_group |
dimension |
channel_name |
channel_name |
dimension |
channel_type |
channel_type |
dimension |
click_view.ad_group_ad |
Click View Ad |
dimension |
click_view.area_of_interest.city |
City (location of interest) |
dimension |
click_view.area_of_interest.country |
Country/territory (location of interest) |
dimension |
click_view.area_of_interest.metro |
Metro area (location of interest) |
dimension |
click_view.area_of_interest.most_specific |
Most specific location target (location of interest) |
dimension |
click_view.area_of_interest.region |
Region (location of interest) |
dimension |
click_view.campaign_location_target |
Click view campaign location target |
dimension |
click_view.gclid |
Google click ID |
dimension |
click_view.keyword |
Click view keyword |
dimension |
click_view.keyword_info.match_type |
Click view keyword match type |
dimension |
click_view.keyword_info.text |
Click view keyword info text |
dimension |
click_view.location_of_presence.city |
City (physical location) |
dimension |
click_view.location_of_presence.country |
Country/territory (physical location) |
dimension |
click_view.location_of_presence.metro |
Metro area (physical location) |
dimension |
click_view.location_of_presence.most_specific |
Most specific location target (physical location) |
dimension |
click_view.location_of_presence.region |
Region (physical location) |
dimension |
click_view.page_number |
Page |
dimension |
click_view.resource_name |
Click view resource name |
dimension |
click_view.user_list |
Click view user list |
dimension |
clicks |
clicks |
dimension |
clicks_google |
clicks_google |
metric |
clicks_googleAds |
clicks_googleAds |
metric |
client |
client |
dimension |
client_name |
client_name |
dimension |
conversion |
conversion |
dimension |
conversion_action.app_id |
Conversion action app ID |
dimension |
conversion_action.attribution_model_settings.attribution_model |
Conversion action attribution model |
dimension |
conversion_action.attribution_model_settings.data_driven_model_status |
Conversion action data driven model status |
dimension |
conversion_action.category |
Conversion action category |
dimension |
conversion_action.click_through_lookback_window_days |
Conversion action click through lookback window (days) |
dimension |
conversion_action.counting_type |
Conversion action counting type |
dimension |
conversion_action.id |
Conversion action ID |
dimension |
conversion_action.include_in_conversions_metric |
Conversion action include in conversions metric |
dimension |
conversion_action.name |
Conversion action name |
dimension |
conversion_action.owner_customer |
Conversion action owner customer |
dimension |
conversion_action.phone_call_duration_seconds |
Conversion action phone call duration (seconds) |
dimension |
conversion_action.primary_for_goal |
Conversion action primary for goal |
dimension |
conversion_action.resource_name |
Conversion action resource name |
dimension |
conversion_action.status |
Conversion action status |
dimension |
conversion_action.tag_snippets |
Conversion action tag snippets |
dimension |
conversion_action.type |
Conversion action type |
dimension |
conversion_action.value_settings.always_use_default_value |
Conversion action always use default value |
dimension |
conversion_action.value_settings.default_currency_code |
Conversion action default currency code |
dimension |
conversion_action.value_settings.default_value |
Conversion action default value |
dimension |
conversion_action.view_through_lookback_window_days |
Conversion action view through lookback window (days) |
dimension |
conversion_value_total |
conversion_value_total |
metric |
conversions |
conversions |
metric |
conversions_value |
conversions_value |
metric |
cost |
cost |
metric |
cost_googleAds |
cost_googleAds |
metric |
cost_micros |
cost_micros |
metric |
cost_per_conversion |
cost_per_conversion |
metric |
costs |
costs |
metric |
costs google |
costs google |
metric |
country_code |
country_code |
dimension |
country_code_iso_3166-1_alpha-2 |
country_code_iso_3166-1_alpha-2 |
dimension |
country_id |
country_id |
dimension |
country_iso3 |
country_iso3 |
dimension |
country_name |
country_name |
dimension |
countrycriteriaid |
countrycriteriaid |
metric |
cpa |
cpa |
metric |
creative_name |
creative_name |
dimension |
ctr |
ctr |
metric |
custom_conversion_goal.id |
Custom Conversion Goal Id |
metric |
custom_conversion_goal.name |
Custom Conversion Goal Name |
dimension |
custom_conversion_goal.resource_name |
Custom Conversion Goal Resource name |
dimension |
custom_conversion_goal.status |
Custom Conversion Goal Status |
dimension |
customer |
Customer |
dimension |
customer.auto_tagging_enabled |
Auto tagging enabled |
dimension |
customer.call_reporting_setting.call_conversion_action |
Customer call conversion action |
dimension |
customer.call_reporting_setting.call_conversion_reporting_enabled |
Customer call conversion reporting enabled |
dimension |
customer.call_reporting_setting.call_reporting_enabled |
Customer call reporting enabled |
dimension |
customer.conversion_tracking_setting.accepted_customer_data_terms |
Accepted customer data terms |
dimension |
customer.conversion_tracking_setting.conversion_tracking_id |
Customer conversion tracking ID |
dimension |
customer.conversion_tracking_setting.conversion_tracking_status |
Conversion tracking status |
dimension |
customer.conversion_tracking_setting.cross_account_conversion_tracking_id |
Customer cross account conversion tracking ID |
dimension |
customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled |
Enhanced conversions for leads enabled |
dimension |
customer.conversion_tracking_setting.google_ads_conversion_customer |
Google ads conversion customer |
dimension |
customer.currency_code |
Currency |
dimension |
customer.customer_agreement_setting.accepted_lead_form_terms |
Accepted lead form terms |
dimension |
customer.descriptive_name |
Client name |
dimension |
customer.final_url_suffix |
Customer final URL suffix |
dimension |
customer.has_partners_badge |
Customer partner program badge |
dimension |
customer.id |
Customer ID |
dimension |
customer.image_asset_auto_migration_done |
Image asset auto migration done |
dimension |
customer.image_asset_auto_migration_done_date_time |
Image asset auto migration done date time |
dimension |
customer.local_services_settings.granular_insurance_statuses |
Local services granular insurance statuses |
dimension |
customer.local_services_settings.granular_license_statuses |
Local services granular license statuses |
dimension |
customer.location_asset_auto_migration_done |
Location asset auto migration done |
dimension |
customer.location_asset_auto_migration_done_date_time |
Location asset auto migration done date time |
dimension |
customer.manager |
Can manage clients |
dimension |
customer.name |
Customer name |
dimension |
customer.optimization_score |
Customer optimization score |
dimension |
customer.optimization_score_weight |
Customer optimization score weight |
dimension |
customer.pay_per_conversion_eligibility_failure_reasons |
Customer pay per conversion eligibility reasons |
dimension |
customer.remarketing_setting.google_global_site_tag |
Google global site tag |
dimension |
customer.resource_name |
Customer resource name |
dimension |
customer.status |
Status |
dimension |
customer.test_account |
Test account |
dimension |
customer.time_zone |
Time zone |
dimension |
customer.tracking_url_template |
Customer tracking URL template |
dimension |
customer_asset.asset |
Customer Asset asset |
dimension |
customer_asset.field_type |
Customer Asset field type |
dimension |
customer_asset.primary_status |
Customer Asset primary status |
dimension |
customer_asset.primary_status_details |
Customer Asset primary status details |
dimension |
customer_asset.primary_status_reasons |
Customer Asset primary status reasons |
dimension |
customer_asset.resource_name |
Customer Asset resource name |
dimension |
customer_asset.source |
Customer Asset source |
dimension |
customer_asset.status |
Customer Asset status |
dimension |
customer_id |
customer_id |
dimension |
customer_name |
customer_name |
dimension |
customer_user_access.access_creation_date_time |
Access creation date time |
dimension |
customer_user_access.access_role |
Access role |
dimension |
customer_user_access.email_address |
Email address |
dimension |
customer_user_access.resource_name |
customer_user_access.resource_name |
dimension |
customer_user_access.user_id |
User ID |
dimension |
date |
date |
dimension |
date_start |
date_start |
dimension |
date_stop |
date_stop |
dimension |
date_updated |
date_updated |
dimension |
destination_type |
destination_type |
dimension |
detail_placement_view.display_name |
Criteria display name |
dimension |
detail_placement_view.group_placement_target_url |
Domain (detail placement) |
dimension |
detail_placement_view.placement |
Detail view placement string |
dimension |
detail_placement_view.placement_type |
Detail view placement type |
dimension |
detail_placement_view.resource_name |
Detail view resource name |
dimension |
detail_placement_view.target_url |
URL (detail placement) |
dimension |
device |
device |
dimension |
device_category |
device_category |
dimension |
device_type |
device_type |
dimension |
display |
City Name |
dimension |
display_keyword_view.resource_name |
Display keyword view resource name |
dimension |
distance_view.distance_bucket |
Distance from location extensions |
dimension |
distance_view.resource_name |
Distance view resource name |
dimension |
domain |
domain |
dimension |
dynamic_search_ads_search_term_view.has_matching_keyword |
Dynamic search ads campaign has matching keyword |
dimension |
dynamic_search_ads_search_term_view.has_negative_keyword |
Dynamic search ads campaign has negative keyword |
dimension |
dynamic_search_ads_search_term_view.has_negative_url |
Dynamic search ads campaign has negative URL |
dimension |
dynamic_search_ads_search_term_view.headline |
Dynamically generated Headline |
dimension |
dynamic_search_ads_search_term_view.landing_page |
URL |
dimension |
dynamic_search_ads_search_term_view.page_url |
Dynamic search ad page_url |
dimension |
dynamic_search_ads_search_term_view.resource_name |
Dynamic search ad resource name |
dimension |
dynamic_search_ads_search_term_view.search_term |
Search term (dynamic search ads) |
dimension |
end_date |
end_date |
dimension |
engagements |
engagements |
metric |
expanded_landing_page_view.expanded_final_url |
Expanded landing page |
dimension |
expanded_landing_page_view.resource_name |
Expanded landing page view resource name |
dimension |
flight_end |
flight_end |
dimension |
flight_start |
flight_start |
dimension |
format_type |
format_type |
dimension |
frequency |
frequency |
dimension |
gads_campaign |
gads_campaign |
dimension |
gender_view.resource_name |
Gender view resource name |
dimension |
geo_target_constant.canonical_name |
Geo Target Constant canonical name |
dimension |
geo_target_constant.country_code |
Geo Target Constant country code |
dimension |
geo_target_constant.id |
Geo Target Constant id |
dimension |
geo_target_constant.name |
Geo Target Constant name |
dimension |
geo_target_constant.parent_geo_target |
Geo Target Constant parent geo target |
dimension |
geo_target_constant.resource_name |
Geo Target Constant resource name |
dimension |
geo_target_constant.status |
Geo Target Constant status |
dimension |
geo_target_constant.target_type |
Geo Target Constant target type |
dimension |
geographic_view.country_criterion_id |
Geographic view country criterion ID |
dimension |
geographic_view.location_type |
Location type |
dimension |
geographic_view.resource_name |
Geographic view resource name |
dimension |
google_ads_customer_id |
google_ads_customer_id |
dimension |
group_placement_view.display_name |
Group placement view display name |
dimension |
group_placement_view.placement |
Group placement view placement |
dimension |
group_placement_view.placement_type |
Group placement view placement type |
dimension |
group_placement_view.resource_name |
Group placement view resource name |
dimension |
group_placement_view.target_url |
Domain |
dimension |
hotel_group_view.resource_name |
Hotel group view resource name |
dimension |
hotel_performance_view.resource_name |
Hotel performance view resource name |
dimension |
image url |
image url |
dimension |
impressions |
impressions |
dimension |
impressions_ad |
impressions_ad |
metric |
impressions_adgroup |
impressions_adgroup |
metric |
impressions_campaign |
impressions_campaign |
metric |
impressions_google |
impressions_google |
metric |
impressions_googleAds |
impressions_googleAds |
metric |
impressions_volume |
impressions_volume |
dimension |
insertion_order_id |
insertion_order_id |
dimension |
installs |
installs |
dimension |
interactions |
interactions |
metric |
invalid_impressions_ad |
invalid_impressions_ad |
metric |
invalid_impressions_adgroup |
invalid_impressions_adgroup |
metric |
invalid_impressions_campaign |
invalid_impressions_campaign |
metric |
invoice.account_budget_summaries.{NUM}.account_budget |
Account budget |
dimension |
invoice.account_budget_summaries.{NUM}.account_budget_name |
Account budget name |
dimension |
invoice.account_budget_summaries.{NUM}.billable_activity_date_range.end_date |
Billable activity end date |
dimension |
invoice.account_budget_summaries.{NUM}.billable_activity_date_range.start_date |
Billable activity start date |
dimension |
invoice.account_budget_summaries.{NUM}.billed_amount_micros |
invoice.account_budget_summaries.{NUM}.billed_amount_micros |
metric |
invoice.account_budget_summaries.{NUM}.customer |
invoice.account_budget_summaries.{NUM}.customer |
dimension |
invoice.account_budget_summaries.{NUM}.customer_descriptive_name |
invoice.account_budget_summaries.{NUM}.customer_descriptive_name |
dimension |
invoice.account_budget_summaries.{NUM}.invalid_activity_amount_micros |
invoice.account_budget_summaries.{NUM}.invalid_activity_amount_micros |
metric |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.amount_micros |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.amount_micros |
metric |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_account_budget_name |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_account_budget_name |
dimension |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_invoice_id |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_invoice_id |
dimension |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_month_of_service |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_month_of_service |
dimension |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_purchase_order_number |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_purchase_order_number |
dimension |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_year_of_service |
invoice.account_budget_summaries.{NUM}.invalid_activity_summaries.{NUM}.original_year_of_service |
metric |
invoice.account_budget_summaries.{NUM}.overdelivery_amount_micros |
invoice.account_budget_summaries.{NUM}.overdelivery_amount_micros |
metric |
invoice.account_budget_summaries.{NUM}.purchase_order_number |
invoice.account_budget_summaries.{NUM}.purchase_order_number |
dimension |
invoice.account_budget_summaries.{NUM}.served_amount_micros |
invoice.account_budget_summaries.{NUM}.served_amount_micros |
metric |
invoice.account_budget_summaries.{NUM}.subtotal_amount_micros |
Account budget subtotal amount |
metric |
invoice.account_budget_summaries.{NUM}.tax_amount_micros |
Account budget tax amount |
metric |
invoice.account_budget_summaries.{NUM}.total_amount_micros |
Account budget total amount |
metric |
invoice.account_summaries.{NUM}.billing_correction_subtotal_amount_micros |
invoice.account_summaries.{NUM}.billing_correction_subtotal_amount_micros |
metric |
invoice.account_summaries.{NUM}.billing_correction_tax_amount_micros |
invoice.account_summaries.{NUM}.billing_correction_tax_amount_micros |
metric |
invoice.account_summaries.{NUM}.billing_correction_total_amount_micros |
invoice.account_summaries.{NUM}.billing_correction_total_amount_micros |
metric |
invoice.account_summaries.{NUM}.coupon_adjustment_subtotal_amount_micros |
invoice.account_summaries.{NUM}.coupon_adjustment_subtotal_amount_micros |
metric |
invoice.account_summaries.{NUM}.coupon_adjustment_tax_amount_micros |
invoice.account_summaries.{NUM}.coupon_adjustment_tax_amount_micros |
metric |
invoice.account_summaries.{NUM}.coupon_adjustment_total_amount_micros |
invoice.account_summaries.{NUM}.coupon_adjustment_total_amount_micros |
metric |
invoice.account_summaries.{NUM}.customer |
invoice.account_summaries.{NUM}.customer |
metric |
invoice.account_summaries.{NUM}.excess_credit_adjustment_subtotal_amount_micros |
invoice.account_summaries.{NUM}.excess_credit_adjustment_subtotal_amount_micros |
metric |
invoice.account_summaries.{NUM}.excess_credit_adjustment_tax_amount_micros |
invoice.account_summaries.{NUM}.excess_credit_adjustment_tax_amount_micros |
metric |
invoice.account_summaries.{NUM}.excess_credit_adjustment_total_amount_micros |
invoice.account_summaries.{NUM}.excess_credit_adjustment_total_amount_micros |
metric |
invoice.account_summaries.{NUM}.export_charge_subtotal_amount_micros |
invoice.account_summaries.{NUM}.export_charge_subtotal_amount_micros |
metric |
invoice.account_summaries.{NUM}.export_charge_tax_amount_micros |
invoice.account_summaries.{NUM}.export_charge_tax_amount_micros |
metric |
invoice.account_summaries.{NUM}.export_charge_total_amount_micros |
invoice.account_summaries.{NUM}.export_charge_total_amount_micros |
metric |
invoice.account_summaries.{NUM}.regulatory_costs_subtotal_amount_micros |
invoice.account_summaries.{NUM}.regulatory_costs_subtotal_amount_micros |
metric |
invoice.account_summaries.{NUM}.regulatory_costs_tax_amount_micros |
invoice.account_summaries.{NUM}.regulatory_costs_tax_amount_micros |
metric |
invoice.account_summaries.{NUM}.regulatory_costs_total_amount_micros |
invoice.account_summaries.{NUM}.regulatory_costs_total_amount_micros |
metric |
invoice.account_summaries.{NUM}.subtotal_amount_micros |
invoice.account_summaries.{NUM}.subtotal_amount_micros |
metric |
invoice.account_summaries.{NUM}.tax_amount_micros |
invoice.account_summaries.{NUM}.tax_amount_micros |
metric |
invoice.account_summaries.{NUM}.total_amount_micros |
invoice.account_summaries.{NUM}.total_amount_micros |
metric |
invoice.adjustments_subtotal_amount_micros |
Adjustments subtotal amount |
metric |
invoice.adjustments_tax_amount_micros |
Adjustments tax amount |
metric |
invoice.adjustments_total_amount_micros |
Adjustments total amount |
metric |
invoice.billing_setup |
Billing setup |
dimension |
invoice.corrected_invoice |
invoice.corrected_invoice |
metric |
invoice.currency_code |
Currency code |
dimension |
invoice.due_date |
Due date |
dimension |
invoice.export_charge_subtotal_amount_micros |
invoice.export_charge_subtotal_amount_micros |
metric |
invoice.export_charge_tax_amount_micros |
invoice.export_charge_tax_amount_micros |
metric |
invoice.export_charge_total_amount_micros |
invoice.export_charge_total_amount_micros |
metric |
invoice.id |
Invoice ID |
metric |
invoice.issue_date |
Issue date |
dimension |
invoice.payments_account_id |
Payments account ID |
dimension |
invoice.payments_account_name |
Payments account name |
dimension |
invoice.payments_profile_id |
Payments profile ID |
dimension |
invoice.payments_profile_name |
Payments profile name |
dimension |
invoice.pdf_url |
PDF URL |
dimension |
invoice.regulatory_costs_subtotal_amount_micros |
Regulatory costs subtotal amount |
metric |
invoice.regulatory_costs_tax_amount_micros |
Regulatory costs tax amount |
metric |
invoice.regulatory_costs_total_amount_micros |
Regulatory costs total amount |
metric |
invoice.replaced_invoices.{NUM} |
invoice.replaced_invoices.{NUM} |
metric |
invoice.resource_name |
Invoice resource name |
dimension |
invoice.service_date_range.end_date |
Service end date |
dimension |
invoice.service_date_range.start_date |
Service start date |
dimension |
invoice.subtotal_amount_micros |
Subtotal amount |
metric |
invoice.tax_amount_micros |
Tax amount |
metric |
invoice.total_amount_micros |
Total amount |
metric |
Invoice type |
dimension |
|
is_targeting_location |
is_targeting_location |
dimension |
iso_year |
iso_year |
metric |
item_id |
item_id |
dimension |
keyword_plan_ad_group.name |
Keyword plan ad group name |
dimension |
keyword_plan_ad_group_keyword.cpc_bid_micros |
CPC bid micros |
dimension |
keyword_plan_ad_group_keyword.id |
Keyword plan keyword id |
dimension |
keyword_plan_ad_group_keyword.match_type |
Keyword match type |
dimension |
keyword_plan_ad_group_keyword.negative |
Negative |
dimension |
keyword_plan_ad_group_keyword.text |
Keyword text |
dimension |
keyword_plan_campaign.name |
Keyword plan campaign name |
dimension |
keyword_view.resource_name |
Keyword view resource name |
dimension |
label.id |
Label ID |
dimension |
label.name |
Label Name |
dimension |
landing_page_view.resource_name |
Landing page view resource name |
dimension |
landing_page_view.unexpanded_final_url |
Landing page |
dimension |
language |
language |
dimension |
latitude |
latitude |
metric |
lead_form_submission_data.gclid |
Gclid |
dimension |
lead_form_submission_data.id |
ID |
dimension |
lead_form_submission_data.lead_form_submission_fields |
Lead form submission fields |
dimension |
lead_form_submission_data.submission_date_time |
Submission date time |
dimension |
leads |
leads |
metric |
length |
length |
dimension |
local_services_lead.category_id |
Lead category ID |
dimension |
local_services_lead.contact_details |
Lead contact details |
dimension |
local_services_lead.creation_date_time |
Lead creation date |
dimension |
local_services_lead.credit_details.credit_state |
Lead credit state |
dimension |
local_services_lead.credit_details.credit_state_last_update_date_time |
Lead credit state last updated date |
dimension |
local_services_lead.id |
Lead ID |
dimension |
local_services_lead.lead_charged |
Lead charged |
dimension |
local_services_lead.lead_status |
Lead status |
dimension |
local_services_lead.lead_type |
Lead type |
dimension |
local_services_lead.locale |
Lead locale |
dimension |
local_services_lead.service_id |
Lead service ID |
dimension |
location_source |
location_source |
dimension |
location_type |
location_type |
dimension |
location_view.resource_name |
Location view resource name |
dimension |
locationtype |
locationtype |
dimension |
longitude |
longitude |
metric |
managed_placement_view.resource_name |
Managed placement view resource name |
dimension |
match_type |
match_type |
dimension |
mcc.id |
MCC ID |
dimension |
mcc.name |
MCC name |
dimension |
mcc_name |
mcc_name |
dimension |
measured_impressions |
measured_impressions |
dimension |
media_campaign_id |
media_campaign_id |
dimension |
media_campaign_name |
media_campaign_name |
dimension |
media_channel |
media_channel |
dimension |
media_cost |
media_cost |
metric |
medium |
medium |
dimension |
metrics.absolute_top_impression_percentage |
Absolute Top Impression (%) |
metric |
metrics.active_view_cpm |
Active view average CPM |
metric |
metrics.active_view_ctr |
Active view viewable CTR |
metric |
metrics.active_view_impressions |
Active view viewable impressions |
metric |
metrics.active_view_measurability |
Active view measurability |
metric |
metrics.active_view_measurable_cost_micros |
Active view measurable cost |
metric |
metrics.active_view_measurable_impressions |
Active view measurable impressions |
metric |
metrics.active_view_viewability |
Active view viewability |
metric |
metrics.all_conversions |
All conversions |
metric |
metrics.all_conversions_by_conversion_date |
All conversions (by conversion time) |
metric |
metrics.all_conversions_from_click_to_call |
All conversions from click to call |
metric |
metrics.all_conversions_from_directions |
All conversions from directions |
metric |
metrics.all_conversions_from_interactions_rate |
All conversion rate |
metric |
metrics.all_conversions_from_interactions_value_per_interaction |
All conversions from interactions per interaction value |
metric |
metrics.all_conversions_from_location_asset_click_to_call |
All conversions from location asset click to call |
metric |
metrics.all_conversions_from_location_asset_directions |
All conversions from location asset directions |
metric |
metrics.all_conversions_from_location_asset_menu |
All conversions from location asset menu |
metric |
metrics.all_conversions_from_location_asset_order |
All conversions from location asset order |
metric |
metrics.all_conversions_from_location_asset_other_engagement |
All conversions from location asset other engagement |
metric |
metrics.all_conversions_from_location_asset_store_visits |
All conversions from location asset store visits |
metric |
metrics.all_conversions_from_location_asset_website |
All conversions from location asset website |
metric |
metrics.all_conversions_from_menu |
All conversions from menu |
metric |
metrics.all_conversions_from_order |
All conversions from order |
metric |
metrics.all_conversions_from_other_engagement |
All conversions from other engagement |
metric |
metrics.all_conversions_from_store_visit |
All conversions from store visit |
metric |
metrics.all_conversions_from_store_website |
All conversions from store website |
metric |
metrics.all_conversions_value |
All conversions value |
metric |
metrics.all_conversions_value_by_conversion_date |
All conversion value (by conversion time) |
metric |
metrics.all_conversions_value_per_cost |
All conversions per cost |
metric |
metrics.average_cart_size |
Average cart size |
metric |
metrics.average_cost |
Average cost |
metric |
metrics.average_cpc |
Average CPC |
metric |
metrics.average_cpe |
Average CPE |
metric |
metrics.average_cpm |
Average CPM |
metric |
metrics.average_cpv |
Average CPV |
metric |
metrics.average_impression_frequency_per_user |
Average impression frequency per user |
metric |
metrics.average_order_value_micros |
Average order value micros |
metric |
metrics.average_page_views |
Average page views |
metric |
metrics.average_target_cpa_micros |
Average target cpa micros |
metric |
metrics.average_target_roas |
Average target roas |
metric |
metrics.average_time_on_site |
Average session duration (seconds) |
metric |
metrics.benchmark_average_max_cpc |
Benchmark average maximum CPC |
metric |
metrics.benchmark_ctr |
Benchmark CTR |
metric |
metrics.biddable_app_install_conversions |
Biddable app install conversions |
metric |
metrics.biddable_app_post_install_conversions |
Biddable app post install conversions |
metric |
metrics.bounce_rate |
Bounce rate |
metric |
metrics.clicks |
Clicks |
metric |
metrics.combined_clicks |
Combined clicks |
metric |
metrics.combined_clicks_per_query |
Combined clicks per query |
metric |
metrics.combined_queries |
Combined queries |
metric |
metrics.content_budget_lost_impression_share |
Content lost impression share (budget) |
metric |
metrics.content_impression_share |
Content impression share |
metric |
metrics.content_rank_lost_impression_share |
Content lost impression share (rank) |
metric |
metrics.conversion_last_conversion_date |
Last conversion date |
metric |
metrics.conversion_last_received_request_date_time |
Last received conversion request |
metric |
metrics.conversions |
Conversions |
metric |
metrics.conversions_by_conversion_date |
Conversions (by conversion time) |
metric |
metrics.conversions_from_interactions_rate |
Conversion rate |
metric |
metrics.conversions_from_interactions_value_per_interaction |
Interaction conversions per interaction |
metric |
metrics.conversions_value |
Total conversion value |
metric |
metrics.conversions_value_by_conversion_date |
Conversion value (by conversion time) |
metric |
metrics.conversions_value_per_cost |
Conversions value per cost |
metric |
metrics.cost_micros |
Cost |
metric |
metrics.cost_of_goods_sold_micros |
Cost of goods sold micros |
metric |
metrics.cost_per_all_conversions |
Cost per all conversion |
metric |
metrics.cost_per_conversion |
Cost per conversion |
metric |
metrics.cost_per_current_model_attributed_conversion |
Cost per conversion (current model) |
metric |
metrics.cross_device_conversions |
Cross-device conversions |
metric |
metrics.cross_sell_cost_of_goods_sold_micros |
Cross sell cost of goods sold micros |
metric |
metrics.cross_sell_gross_profit_micros |
Cross sell gross profit micros |
metric |
metrics.cross_sell_revenue_micros |
Cross sell revenue micros |
metric |
metrics.cross_sell_units_sold |
Cross sell units sold |
metric |
metrics.ctr |
CTR |
metric |
metrics.current_model_attributed_conversions |
Conversions (current model) |
metric |
metrics.current_model_attributed_conversions_from_interactions_rate |
Model conversions from interactions |
metric |
metrics.current_model_attributed_conversions_from_interactions_value_per_interaction |
Conversions from interactions per interaction value |
metric |
metrics.current_model_attributed_conversions_value |
Conversion value (current model) |
metric |
metrics.current_model_attributed_conversions_value_per_cost |
Model conversions per cost of ad |
metric |
metrics.eligible_impressions_from_location_asset_store_reach |
Eligible impressions from location asset store reach |
metric |
metrics.engagement_rate |
Engagement rate |
metric |
metrics.engagements |
Engagements |
metric |
metrics.gmail_forwards |
Gmail forwards |
metric |
metrics.gmail_saves |
Gmail saves |
metric |
metrics.gmail_secondary_clicks |
Gmail clicks to website |
metric |
metrics.gross_profit_margin |
Gross profit margin |
metric |
metrics.gross_profit_micros |
Gross profit micros |
metric |
metrics.historical_creative_quality_score |
Ad relevance (historical) |
metric |
metrics.historical_landing_page_quality_score |
Landing page experience (historical) |
metric |
metrics.historical_quality_score |
Quality score (historical) |
metric |
metrics.historical_search_predicted_ctr |
Expected clickthrough rate (historical) |
metric |
metrics.hotel_average_lead_value_micros |
Hotel average lead value (micros) |
metric |
metrics.hotel_eligible_impressions |
Hotel eligible impressions |
metric |
metrics.hotel_price_difference_percentage |
Hotel price difference (%) |
metric |
metrics.impressions |
Impressions |
metric |
metrics.impressions_from_store_reach |
Location-based store ad impressions |
metric |
metrics.interaction_event_types |
Interaction types |
metric |
metrics.interaction_rate |
Interaction rate |
metric |
metrics.interactions |
Interactions |
metric |
metrics.invalid_click_rate |
Invalid click rate |
metric |
metrics.invalid_clicks |
Invalid clicks |
metric |
metrics.lead_cost_of_goods_sold_micros |
Lead cost of goods sold micros |
metric |
metrics.lead_gross_profit_micros |
Lead gross profit micros |
metric |
metrics.lead_revenue_micros |
Lead revenue micros |
metric |
metrics.lead_units_sold |
Lead units sold |
metric |
metrics.mobile_friendly_clicks_percentage |
Mobile-friendly click rate |
metric |
metrics.optimization_score_uplift |
Optimization score uplift |
metric |
metrics.optimization_score_url |
Optimization score url |
metric |
metrics.orders |
Orders |
metric |
metrics.organic_clicks |
Organic clicks |
metric |
metrics.organic_clicks_per_query |
Organic clicks per query |
metric |
metrics.organic_impressions |
Organic listings |
metric |
metrics.organic_impressions_per_query |
Organic listings per query |
metric |
metrics.organic_queries |
Organic queries |
metric |
metrics.percent_new_visitors |
New sessions (%) |
metric |
metrics.phone_calls |
Phone calls |
metric |
metrics.phone_impressions |
Phone impressions |
metric |
metrics.phone_through_rate |
PTR |
metric |
metrics.publisher_organic_clicks |
Publisher organic clicks |
metric |
metrics.publisher_purchased_clicks |
Publisher purchased clicks |
metric |
metrics.publisher_unknown_clicks |
Publisher unknown clicks |
metric |
metrics.relative_ctr |
Relative CTR |
metric |
metrics.revenue_micros |
Revenue micros |
metric |
metrics.search_absolute_top_impression_share |
Search absolute top impression share |
metric |
metrics.search_budget_lost_absolute_top_impression_share |
Search lost absolute top impression share (budget) |
metric |
metrics.search_budget_lost_impression_share |
Search lost impression share (budget) |
metric |
metrics.search_budget_lost_top_impression_share |
Search lost top impression share (budget) |
metric |
metrics.search_click_share |
Click share |
metric |
metrics.search_exact_match_impression_share |
Search exact match impression share |
metric |
metrics.search_impression_share |
Search impression share |
metric |
metrics.search_rank_lost_absolute_top_impression_share |
Search lost absolute top impression share (rank) |
metric |
metrics.search_rank_lost_impression_share |
Search lost impression share (rank) |
metric |
metrics.search_rank_lost_top_impression_share |
Search lost top impression share (rank) |
metric |
metrics.search_top_impression_share |
Search top impression share |
metric |
metrics.search_volume |
Search volume |
metric |
metrics.sk_ad_network_installs |
Sk ad network installs |
metric |
metrics.sk_ad_network_total_conversions |
Sk ad network total conversions |
metric |
metrics.speed_score |
Mobile speed score |
metric |
metrics.top_impression_percentage |
Top Impression (%) |
metric |
metrics.unique_users |
Unique users |
metric |
metrics.units_sold |
Units sold |
metric |
metrics.valid_accelerated_mobile_pages_clicks_percentage |
Valid AMP click rate |
metric |
metrics.value_per_all_conversions |
Value per all conversion |
metric |
metrics.value_per_all_conversions_by_conversion_date |
Value / all conversion (by conversion time) |
metric |
metrics.value_per_conversion |
Value per conversion |
metric |
metrics.value_per_conversions_by_conversion_date |
Value / conversion (by conversion time) |
metric |
metrics.value_per_current_model_attributed_conversion |
Value per conversion (current model) |
metric |
metrics.video_quartile_p100_rate |
Video played to 100% |
metric |
metrics.video_quartile_p25_rate |
Video played to 25% |
metric |
metrics.video_quartile_p50_rate |
Video played to 50% |
metric |
metrics.video_quartile_p75_rate |
Video played to 75% |
metric |
metrics.video_view_rate |
View rate |
metric |
metrics.video_views |
Views |
metric |
metrics.view_through_conversions |
View-through conversions |
metric |
metrics.view_through_conversions_from_location_asset_click_to_call |
View through conversions from location asset click to call |
metric |
metrics.view_through_conversions_from_location_asset_directions |
View through conversions from location asset directions |
metric |
metrics.view_through_conversions_from_location_asset_menu |
View through conversions from location asset menu |
metric |
metrics.view_through_conversions_from_location_asset_order |
View through conversions from location asset order |
metric |
metrics.view_through_conversions_from_location_asset_other_engagement |
View through conversions from location asset other engagement |
metric |
metrics.view_through_conversions_from_location_asset_store_visits |
View through conversions from location asset store visits |
metric |
metrics.view_through_conversions_from_location_asset_website |
View through conversions from location asset website |
metric |
metrocriteriaid |
metrocriteriaid |
metric |
monthly_date |
monthly_date |
dimension |
name |
name |
dimension |
objective |
objective |
dimension |
organic_paid |
organic_paid |
dimension |
paid_organic_search_term_view.resource_name |
Paid organic search term view resource name |
dimension |
paid_organic_search_term_view.search_term |
Query |
dimension |
parental_status_view.resource_name |
Parental status view resource name |
dimension |
partner_placement |
partner_placement |
dimension |
per_store_view.place_id |
Per store view place ID |
dimension |
performance_max_placement_view.display_name |
Performance Max Placement View Display Name |
dimension |
performance_max_placement_view.placement |
Performance Max Placement View Placement |
dimension |
performance_max_placement_view.placement_type |
Performance Max Placement View Placement Type |
dimension |
performance_max_placement_view.resource_name |
Performance Max Placement View Resource Name |
dimension |
performance_max_placement_view.target_url |
Performance Max Placement View Target URL |
dimension |
placement_detail |
placement_detail |
dimension |
platform_name |
platform_name |
dimension |
potential_impressions |
potential_impressions |
metric |
processing_datetime |
processing_datetime |
dimension |
product_category |
product_category |
dimension |
product_group_view.resource_name |
Product group view resource name |
dimension |
product_id |
product_id |
dimension |
product_name |
product_name |
dimension |
publisher_name |
publisher_name |
dimension |
publisher_platform |
publisher_platform |
dimension |
quality_score_name |
quality_score_name |
dimension |
reach |
reach |
dimension |
reattribution_reinstalls |
reattribution_reinstalls |
dimension |
reattributions |
reattributions |
dimension |
recommendation_description |
recommendation_description |
dimension |
recommendation_details |
recommendation_details |
dimension |
recommendation_id |
recommendation_id |
dimension |
recommendation_type |
recommendation_type |
dimension |
region |
region |
dimension |
region_detailed |
region_detailed |
dimension |
region_iso |
region_iso |
dimension |
regioncriteriaid |
regioncriteriaid |
dimension |
reinstalls |
reinstalls |
dimension |
report_type |
report_type |
dimension |
responsive.search.ad.descriptions_1 |
Responsive search ad descriptions 1 |
dimension |
responsive.search.ad.descriptions_2 |
Responsive search ad descriptions 2 |
dimension |
responsive.search.ad.descriptions_3 |
Responsive search ad descriptions 3 |
dimension |
responsive.search.ad.descriptions_4 |
Responsive search ad descriptions 4 |
dimension |
responsive.search.ad.headlines_1 |
Responsive search ad headlines 1 |
dimension |
responsive.search.ad.headlines_10 |
Responsive search ad headlines 10 |
dimension |
responsive.search.ad.headlines_11 |
Responsive search ad headlines 11 |
dimension |
responsive.search.ad.headlines_12 |
Responsive search ad headlines 12 |
dimension |
responsive.search.ad.headlines_13 |
Responsive search ad headlines 13 |
dimension |
responsive.search.ad.headlines_14 |
Responsive search ad headlines 14 |
dimension |
responsive.search.ad.headlines_15 |
Responsive search ad headlines 15 |
dimension |
responsive.search.ad.headlines_2 |
Responsive search ad headlines 2 |
dimension |
responsive.search.ad.headlines_3 |
Responsive search ad headlines 3 |
dimension |
responsive.search.ad.headlines_4 |
Responsive search ad headlines 4 |
dimension |
responsive.search.ad.headlines_5 |
Responsive search ad headlines 5 |
dimension |
responsive.search.ad.headlines_6 |
Responsive search ad headlines 6 |
dimension |
responsive.search.ad.headlines_7 |
Responsive search ad headlines 7 |
dimension |
responsive.search.ad.headlines_8 |
Responsive search ad headlines 8 |
dimension |
responsive.search.ad.headlines_9 |
Responsive search ad headlines 9 |
dimension |
responsive_search_ad_descriptions |
responsive_search_ad_descriptions |
dimension |
responsive_search_ad_headlines |
responsive_search_ad_headlines |
dimension |
revenue |
revenue |
metric |
roas |
roas |
metric |
sales |
sales |
metric |
search_engine |
search_engine |
dimension |
search_term_view.ad_group |
Search term view ad group |
dimension |
search_term_view.resource_name |
Search term view resource name |
dimension |
search_term_view.search_term |
Search term |
dimension |
search_term_view.status |
Added/excluded |
dimension |
search_type |
search_type |
dimension |
segments.ad_destination_type |
Destination type |
dimension |
segments.ad_format_type |
Ad format type |
dimension |
segments.ad_network_type |
Network |
dimension |
segments.asset_interaction_target.interaction_on_this_asset |
Asset Interaction ThisVsOther |
dimension |
segments.auction_insight_domain |
Auction insight domain |
dimension |
segments.budget_campaign_association_status.status |
Budget campaign association status |
dimension |
segments.click_type |
Click type |
dimension |
segments.conversion_action |
Conversion Tracker ID |
dimension |
segments.conversion_action_category |
Conversion category |
dimension |
segments.conversion_action_name |
Conversion name |
dimension |
segments.conversion_adjustment |
Conversion adjustment |
dimension |
segments.conversion_attribution_event_type |
Ad event type |
dimension |
segments.conversion_lag_bucket |
Days to conversion |
dimension |
segments.conversion_or_adjustment_lag_bucket |
Days to conversion or adjustment |
dimension |
segments.date |
Day |
dimension |
segments.day_of_week |
Day of week |
dimension |
segments.device |
Device |
dimension |
segments.external_conversion_source |
Conversion source |
dimension |
segments.geo_target_airport |
Target airport |
dimension |
segments.geo_target_city |
City |
dimension |
segments.geo_target_county |
Target county |
dimension |
segments.geo_target_district |
Target district |
dimension |
segments.geo_target_metro |
Metro area |
dimension |
segments.geo_target_most_specific_location |
Most specific location |
dimension |
segments.geo_target_postal_code |
Target postal code |
dimension |
segments.geo_target_province |
Target province |
dimension |
segments.geo_target_region |
Region |
dimension |
segments.geo_target_state |
Target state |
dimension |
segments.hour |
Hour of day |
metric |
segments.interaction_on_this_extension |
This extension vs. other |
dimension |
segments.keyword.ad_group_criterion |
Keyword ID |
dimension |
segments.keyword.info.text |
Keyword |
dimension |
segments.month |
Month |
dimension |
segments.month_of_year |
Month of year |
dimension |
segments.product_aggregator_id |
MCA ID |
dimension |
segments.product_brand |
Brand |
dimension |
segments.product_category_level1 |
Product category level1 |
dimension |
segments.product_category_level2 |
Product category level2 |
dimension |
segments.product_category_level3 |
Product category level3 |
dimension |
segments.product_category_level4 |
Product category level4 |
dimension |
segments.product_category_level5 |
Product category level5 |
dimension |
segments.product_channel |
Channel |
dimension |
segments.product_channel_exclusivity |
Channel exclusivity |
dimension |
segments.product_condition |
Condition |
dimension |
segments.product_country |
Country/territory |
dimension |
segments.product_custom_attribute0 |
Custom label 0 |
dimension |
segments.product_custom_attribute1 |
Custom label 1 |
dimension |
segments.product_custom_attribute2 |
Custom label 2 |
dimension |
segments.product_custom_attribute3 |
Custom label 3 |
dimension |
segments.product_custom_attribute4 |
Custom label 4 |
metric |
segments.product_item_id |
Item ID |
metric |
segments.product_language |
Language |
dimension |
segments.product_merchant_id |
MC ID |
metric |
segments.product_store_id |
Store ID |
dimension |
segments.product_title |
Product title |
dimension |
segments.product_type_l1 |
Product type (1st level) |
dimension |
segments.product_type_l2 |
Product type (2nd level) |
dimension |
segments.product_type_l3 |
Product type (3rd level) |
dimension |
segments.product_type_l4 |
Product type (4th level) |
dimension |
segments.product_type_l5 |
Product type (5th level) |
dimension |
segments.quarter |
Quarter |
dimension |
segments.search_engine_results_page_type |
Search result type |
dimension |
segments.search_term_match_type |
Match type |
dimension |
segments.slot |
Top vs. other |
dimension |
segments.week |
Week |
dimension |
segments.year |
Year |
metric |
shared_criterion.criterion_id |
Shared Criterion ID |
dimension |
shared_criterion.keyword.match_type |
Shared Criterion Keyword match type |
dimension |
shared_criterion.keyword.text |
Shared Criterion Keyword text |
dimension |
shared_criterion.mobile_application.app_id |
Shared Criterion Mobile application ID |
dimension |
shared_criterion.mobile_application.name |
Shared Criterion Mobile application name |
dimension |
shared_criterion.placement.url |
Shared Criterion Placement URL |
dimension |
shared_criterion.resource_name |
shared_criterion.resource_name |
dimension |
shared_criterion.type |
Shared Criterion Type |
dimension |
dimension |
||
shared_criterion.youtube_channel.channel_id |
Shared Criterion Youtube channel ID |
dimension |
shared_criterion.youtube_video.video_id |
Shared Criterion Youtube video ID |
dimension |
shared_set.id |
Shared Set ID |
dimension |
shared_set.member_count |
Shared Set Member count |
dimension |
shared_set.name |
Shared Set Name |
dimension |
shared_set.reference_count |
Shared Set Reference count |
dimension |
shared_set.resource_name |
shared_set.resource_name |
dimension |
shared_set.status |
Shared Set Status |
dimension |
shared_set.type |
Shared Set Type |
dimension |
dimension |
||
shopping_performance_view.resource_name |
Shopping performance view resource name |
dimension |
size |
size |
dimension |
source_medium |
source_medium |
dimension |
source_platform |
source_platform |
dimension |
start_date |
start_date |
dimension |
stat_time_day |
stat_time_day |
dimension |
target_url |
target_url |
dimension |
targeting |
targeting |
dimension |
targeting_type |
targeting_type |
dimension |
timestamp |
timestamp |
dimension |
topic_view.resource_name |
Topic view resource name |
dimension |
totalRevenue |
totalRevenue |
dimension |
total_conversion_value |
total_conversion_value |
metric |
total_costs |
total_costs |
metric |
tracking_template |
tracking_template |
dimension |
universal.app.ad.descriptions_1 |
Universal app ad descriptions 1 |
dimension |
universal.app.ad.descriptions_2 |
Universal app ad descriptions 2 |
dimension |
universal.app.ad.descriptions_3 |
Universal app ad descriptions 3 |
dimension |
universal.app.ad.descriptions_4 |
Universal app ad descriptions 4 |
dimension |
universal.app.ad.descriptions_5 |
Universal app ad descriptions 5 |
dimension |
universal.app.ad.headlines_1 |
Universal app ad headlines 1 |
dimension |
universal.app.ad.headlines_2 |
Universal app ad headlines 2 |
dimension |
universal.app.ad.headlines_3 |
Universal app ad headlines 3 |
dimension |
universal.app.ad.headlines_4 |
Universal app ad headlines 4 |
dimension |
universal.app.ad.headlines_5 |
Universal app ad headlines 5 |
dimension |
user_list.access_reason |
User list access reason |
dimension |
user_list.account_user_list_status |
Account user list status |
dimension |
user_list.basic_user_list.actions |
User list actions |
dimension |
user_list.closing_reason |
Closing reason |
dimension |
user_list.crm_based_user_list.app_id |
CRM based App ID |
dimension |
user_list.crm_based_user_list.data_source_type |
CRM based data source type |
dimension |
user_list.crm_based_user_list.upload_key_type |
CRM based upload key type |
dimension |
user_list.description |
User list description |
dimension |
user_list.eligible_for_display |
User list eligible for Google Display Network |
dimension |
user_list.eligible_for_search |
User list eligible for Google Search Network |
dimension |
user_list.id |
User list ID |
dimension |
user_list.integration_code |
User list integration code |
dimension |
user_list.logical_user_list.rules |
User list logical user list rules |
dimension |
user_list.lookalike_user_list.country_codes |
Lookalike user list country codes |
dimension |
user_list.lookalike_user_list.expansion_level |
Lookalike user list expansion level |
dimension |
user_list.lookalike_user_list.seed_user_list_ids |
Lookalike user list seed user list IDs |
dimension |
user_list.match_rate_percentage |
User list match rate percentage |
dimension |
user_list.membership_life_span |
User list membership life span |
dimension |
user_list.membership_status |
User list membership status |
dimension |
user_list.name |
User list name |
dimension |
user_list.read_only |
User list read only |
dimension |
user_list.resource_name |
User list resource name |
dimension |
user_list.rule_based_user_list.flexible_rule_user_list.exclusive_operands |
User list exclusive operands |
dimension |
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_operands |
User list inclusive operands |
dimension |
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_rule_operator |
User list inclusive rule operator |
dimension |
user_list.rule_based_user_list.prepopulation_status |
Pre-population status |
dimension |
user_list.similar_user_list.seed_user_list |
Seed user list |
dimension |
user_list.size_for_display |
User list size for Google Display Network |
dimension |
user_list.size_for_search |
User list size for Google Search Network |
dimension |
user_list.size_range_for_display |
User list size range for Google Display Network |
dimension |
user_list.size_range_for_search |
User list size range for Google Search Network |
dimension |
user_list.type |
User list type |
dimension |
dimension |
||
user_location_view.country_criterion_id |
User location view country criterion ID |
dimension |
user_location_view.resource_name |
User location view resource name |
dimension |
user_location_view.targeting_location |
Is targetable |
dimension |
video played to 25% |
video played to 25% |
metric |
video.channel_id |
Video channel ID |
dimension |
video.duration_millis |
Video duration |
dimension |
video.id |
Video ID |
dimension |
video.resource_name |
Video resource name |
dimension |
video.title |
Video title |
dimension |
video_completions |
video_completions |
metric |
video_p100_watched_actions |
video_p100_watched_actions |
metric |
video_p100_watched_actions.video_view |
video_p100_watched_actions.video_view |
metric |
video_p25_watched_actions |
video_p25_watched_actions |
metric |
video_p25_watched_actions.video_view |
video_p25_watched_actions.video_view |
metric |
video_p50_watched_actions |
video_p50_watched_actions |
metric |
video_p50_watched_actions.video_view |
video_p50_watched_actions.video_view |
metric |
video_quartile_100_rate |
video_quartile_100_rate |
metric |
video_quartile_25_views |
video_quartile_25_views |
metric |
video_quartile_50_views |
video_quartile_50_views |
metric |
video_quartile_75_views |
video_quartile_75_views |
metric |
video_view_rate |
video_view_rate |
metric |
video_views |
video_views |
metric |
video_views_p100 |
video_views_p100 |
metric |
video_views_p25 |
video_views_p25 |
metric |
video_views_p50 |
video_views_p50 |
metric |
video_views_p75 |
video_views_p75 |
metric |
videoviewrate |
videoviewrate |
metric |
viewable_impr |
viewable_impr |
metric |
viewable_impressions |
viewable_impressions |
dimension |
views |
views |
metric |
weekly_date |
weekly_date |
dimension |