Google Ads: Most-used fields

The table below gives information about most-used fields that you can import from Google Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Accent_color__multi_asset_responsive_display_	Accent_color__multi_asset_responsive_display_	The accent color, in hexadecimal format, used for a multi-asset responsive display ad.	dimension
Account	Account	The name of the Google Ads account.	dimension
Active_view_measurable_impressions	Active_view_measurable_impressions	The number of impressions that were measurable by Active View technology.	metric
Active_view_viewable_impressions	Active_view_viewable_impressions	The number of impressions that were considered viewable by Active View technology, meaning a certain percentage of the ad was on screen for a minimum duration.	metric
Ad	Ad	Represents an individual advertisement.	dimension
Ad Final URL suffix	ad_group_ad.ad.final_url_suffix	A suffix used to append query parameters to landing pages that are served with parallel tracking for an ad.	dimension
Ad Group Criterion User List	ad_group_criterion.user_list.user_list	A criterion at the ad group level that defines a user list for targeting or exclusion of ads.	dimension
Ad Group Criterion display name	ad_group_criterion.display_name	The display name of an ad group criterion, which represents a specific targeting setting within an ad group (e.g., keyword, audience).	dimension
Ad ID	ad_group_ad.ad.id	The unique identifier for an ad within an ad group.	dimension
Ad group	ad_group.name	The name of the ad group.	dimension
Ad group ID	ad_group.id	The unique numerical identifier for the ad group.	dimension
Ad group ad resource name	ad_group_ad.resource_name	The resource name of the ad group ad, which uniquely identifies an ad within an ad group. Its format is customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}.	dimension
Ad group resource name	ad_group.resource_name	The unique resource name for an ad group in the Google Ads API.	dimension
Ad resource name	ad_group_ad.ad.resource_name	The resource name of the ad within the ad group. This typically refers to the ad_group_ad.resource_name, which uniquely identifies the ad.	dimension
Ad schedule end time	Ad schedule end time	The end time for an ad schedule, specifying when ads should stop serving on a given day.	dimension
Ad schedule start time	Ad schedule start time	The start time for an ad schedule, specifying when ads should begin serving on a given day.	dimension
Ad_Final_URL_suffix	Ad_Final_URL_suffix	An optional field for adding parameters to the end of a final URL for tracking purposes, allowing for detailed tracking of lead sources and campaign performance.	dimension
Ad_ID	Ad_ID	A unique identifier for an ad creative within the Google Ads platform.	dimension
Ad_format_preference__multi_asset_responsive_display_	Ad_format_preference__multi_asset_responsive_display_	The format setting that dictates how a multi-asset responsive display ad is rendered, such as native or non-native.	dimension
Ad_format_preference__responsive_	Ad_format_preference__responsive_	The format setting that dictates how a responsive ad is rendered, such as native or non-native, influencing its appearance across different ad spaces.	dimension
Ad_group	Ad_group	The name of the ad group in Google Ads, which organizes ads, keywords, and bids.	dimension
Ad_group_Campaign_ID	Ad_group_Campaign_ID	The unique identifier for the campaign to which the ad group belongs.	dimension
Ad_group_ID	Ad_group_ID	The unique, globally identifiable ID for the ad group.	dimension
Ad_group_ad_labels	Ad_group_ad_labels	Labels applied to an individual ad within an ad group, used for organization and filtering of ad performance data.	dimension
Ad_group_audience_setting_use_audience_grouped	Ad_group_audience_setting_use_audience_grouped	Indicates whether audience targeting is enabled for an ad group using grouped audiences.	dimension
Ad_group_excluded_parent_asset_field_types	Ad_group_excluded_parent_asset_field_types	A list of asset field types that are excluded from being inherited by this ad group from higher levels in the account hierarchy.	dimension
Ad_group_excluded_parent_asset_set_types	Ad_group_excluded_parent_asset_set_types	A list of asset set types that are excluded from being inherited by this ad group from higher levels in the account hierarchy.	dimension
Ad_group_labels	Ad_group_labels	Labels applied to the ad group for organizational and filtering purposes, allowing for custom categorization of ad groups.	dimension
Ad_group_state	Ad_group_state	The current serving status of the ad group, indicating its operational state (e.g., enabled, paused, or removed).	dimension
Ad_group_target_CPA	Ad_group_target_CPA	The target cost-per-acquisition (CPA) set at the ad group level, which can override a campaign’s overall Target CPA bidding strategy.	metric
Ad_group_target_CPM	Ad_group_target_CPM	The target cost-per-thousand impressions (CPM) set for the ad group, used in bidding strategies to optimize for impressions.	metric
Ad_group_target_ROAS	Ad_group_target_ROAS	The target Return On Ad Spend (ROAS) set at the ad group level, which can override a campaign’s overall Target ROAS bidding strategy.	metric
Ad_group_type	Ad_group_type	The specific type of the ad group, which is tied to its campaign channel type (e.g., Search, Display, Video, Shopping) and dictates what entities can be added to it.	dimension
Ad_headline	Ad_headline	The main text lines that appear at the top of an ad, designed to capture user attention and convey the ad’s core message.	dimension
Ad_name	Ad_name	The name of the ad creative within an ad group.	dimension
Ad_product_type	Ad_product_type	The specific format or category of an ad, such as Expanded Text Ad, Responsive Search Ad, or Call Ad, which defines its structure and available features.	dimension
Ad_resource_name	Ad_resource_name	The unique identifier for an ad within the Google Ads API, formatted hierarchically to include the customer and ad ID.	dimension
Ad_state	Ad_state	The current serving status of the ad, indicating whether it is enabled, paused, or removed.	dimension
Ad_strength	Ad_strength	A metric that estimates the relevance, quantity, and diversity of an ad’s content and assets, providing a rating (e.g., Poor, Average, Good, Excellent) to help improve ad performance.	dimension
Ad_type	Ad_type	The specific format or type of an ad, such as Expanded Text Ad, Responsive Search Ad, or Image Ad.	dimension
Advertising channel	campaign.advertising_channel_type	The primary advertising channel type for a campaign, which dictates the kind of ads, features, and bidding strategies available. Examples include “SEARCH” for Search Network campaigns or “PERFORMANCE_MAX”.	dimension
Age range	Age range	The demographic age range targeted by an ad or for which data is reported.	dimension
Age range view resource name	age_range_view.resource_name	The resource name for an age range view, used to identify specific age range criteria for analysis. The format is customers/{customer_id}/ageRangeViews/{ad_group_id}~{criterion_id}.	dimension
All conv.	All conv.	The total number of all conversions, including those that are estimated or cross-device.	metric
All conv. value	All conv. value	The total value of all conversions, including cross-device and estimated conversions.	metric
All conversions	metrics.all_conversions	The total number of conversions, including all conversion actions regardless of their include_in_conversions_metric attribute setting.	metric
All conversions value	metrics.all_conversions_value	The sum of the values of all conversions. This metric reflects modifications made by conversion value rule sets.	metric
All_conversion_value__by_conversion_time_	All_conversion_value__by_conversion_time_	The total value of all conversions (including all primary and secondary conversion actions) attributed to ads, reported based on the time each conversion occurred.	metric
All_conversions	All_conversions	The total number of all conversions, including primary and secondary conversion actions, regardless of their ‘include in conversions’ metric setting.	metric
All_conversions__by_conversion_time_	All_conversions__by_conversion_time_	The total number of all conversions (including primary and secondary conversion actions) attributed to ads, reported based on the time each conversion occurred.	metric
All_conversions_value	All_conversions_value	The combined monetary value of all conversions, including primary and secondary conversion actions, representing the total revenue generated.	metric
Allow_flexible_color__multi_asset_responsive_display_	Allow_flexible_color__multi_asset_responsive_display_	Indicates if the Responsive Display Ad is allowed to serve with different colors than those explicitly specified, enabling more flexibility in ad rendering.	dimension
Asset group name	asset_group.name	The name of the asset group.	dimension
Asset group status	asset_group.status	The current status of the asset group (e.g., enabled, paused, removed).	dimension
Asset resource name	asset.resource_name	This is the resource name for an asset, which uniquely identifies it within the Google Ads API.	dimension
Asset_ID	Asset_ID	The unique identifier for an asset, such as an image, video, or text snippet.	dimension
Asset_name	Asset_name	The human-readable name of the asset.	dimension
Asset_source	Asset_source	The origin or source of the asset, indicating if it was user-provided or automatically generated/sourced (e.g., from an app store listing).	dimension
Asset_type	Asset_type	The category of content the asset represents, such as text, image, or video.	dimension
Audience view resource name	ad_group_audience_view.resource_name	The unique identifier (resource name) for the ad group audience view, used for retrieving audience performance data.	dimension
Audience_setting_use_audience_grouped	Audience_setting_use_audience_grouped	Indicates whether audience targeting is enabled for an ad group using grouped audiences.	dimension
Average_CPC	Average_CPC	The average cost paid for each click on an ad, calculated by dividing the total cost by the total number of clicks.	metric
Base_ad_group_ID	Base_ad_group_ID	The unique identifier for the base ad group, often used in experiments or drafts to refer to the original ad group.	dimension
Base_campaign_ID	Base_campaign_ID	The ID of the original campaign from which a draft or trial campaign was created, serving as the foundation for experiments.	dimension
Bid strategy type (campaign)	campaign.bidding_strategy_type	The type of bidding strategy used for a campaign. This field is read-only and indicates whether a standard or portfolio bidding strategy is applied.	dimension
Bid_strategy_ID	Bid_strategy_ID	The unique identifier for a bidding strategy, which can be applied to campaigns or ad groups.	dimension
Bid_strategy_name	Bid_strategy_name	The human-readable name of the bidding strategy.	dimension
Bid_strategy_type	Bid_strategy_type	The type of bidding strategy used, such as Maximize Conversions, Target ROAS, or Manual CPC.	dimension
Business_name	Business_name	The name of the business associated with an ad or lead form.	dimension
Business_name__multi_asset_responsive_display_	Business_name__multi_asset_responsive_display_	The business or brand name displayed within multi-asset Responsive Display Ads.	dimension
Buy Type	Buy Type	The purchasing model for an ad, such as ‘Auction’ or ‘Reservation’.	dimension
CPA_bidding_maximum_CPC__micros_	CPA_bidding_maximum_CPC__micros_	The maximum cost-per-click (CPC) bid allowed for automated bidding strategies like Target CPA, specified in micros.	dimension
CPA_bidding_minimum_CPC__micros_	CPA_bidding_minimum_CPC__micros_	The minimum cost-per-click (CPC) bid allowed for automated bidding strategies, specified in micros.	dimension
CPA_bidding_strategy	CPA_bidding_strategy	An automated bidding strategy focused on acquiring conversions at a predefined average cost-per-acquisition (CPA).	dimension
Call_to_action_text__multi_asset_responsive_display_	Call_to_action_text__multi_asset_responsive_display_	The call-to-action text displayed on a multi-asset Responsive Display Ad (e.g., ‘Shop Now’, ‘Learn More’).	dimension
Call_to_action_text__responsive_	Call_to_action_text__responsive_	The text displayed on a responsive ad (e.g., ‘Shop Now’, ‘Learn More’) that prompts users to take a specific action.	dimension
Campaign	campaign.name	The name of the campaign.	dimension
Campaign ID	campaign.id	The unique identifier for the campaign.	dimension
Campaign resource name	campaign.resource_name	The full resource name of the campaign, which uniquely identifies it within the API.	dimension
Campaign state	campaign.status	This field indicates the current status of a campaign, such as enabled, paused, or removed.	dimension
Campaign type	Campaign type	The type of campaign (e.g., Search, Display, Shopping, Video, App).	dimension
Campaign_ID	Campaign_ID	The unique identifier for a Google Ads campaign.	dimension
Campaign_labels	Campaign_labels	Labels applied to a campaign for organization and filtering.	dimension
Campaign_state	Campaign_state	The current operational state of the campaign, such as enabled, paused, or removed.	dimension
Campaign_tracking_URL	Campaign_tracking_URL	An optional template used to specify additional tracking parameters or redirects for the campaign’s destination URLs.	dimension
City name	City name	The name of the city targeted or where an ad was served.	dimension
Clicks	metrics.clicks	The number of clicks on your ads that led to visits to your website or landing page.	metric
Client Customer Id	Client Customer Id	The Google Ads customer ID of the client account.	metric
Client Customer Name	Client Customer Name	The descriptive name of the client customer account.	dimension
Client_name	Client_name	The descriptive, human-readable name of the Google Ads customer account.	dimension
Content Impr. share	Content Impr. share	The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive.	dimension
Content impression share	metrics.content_impression_share	The percentage of impressions your ads received on the Display Network compared to the estimated number of eligible impressions. Values range from 0.1 to 1, with anything below 0.1 reported as 0.0999.	metric
Conv. rate	Conv. rate	The percentage of ad interactions that result in a conversion.	metric
Conversion Tracker ID	segments.conversion_action	The resource name of the conversion action that recorded the conversion event, used for segmentation in reports.	dimension
Conversion action all conversions total number	Conversion action all conversions total number	The total number of all conversion actions recorded, including cross-device conversions.	metric
Conversion action all conversions value	Conversion action all conversions value	The total value of all conversions for a specific conversion action.	metric
Conversion category	segments.conversion_action_category	The category of a conversion action (e.g., purchase, lead, page view).	dimension
Conversion name	segments.conversion_action_name	The name assigned to a specific conversion action.	dimension
Conversion_action_ID	Conversion_action_ID	The unique identifier for a specific conversion action.	dimension
Conversion_action_always_use_default_value	Conversion_action_always_use_default_value	Indicates whether the default value should always be used for this conversion action, overriding any dynamically provided values.	dimension
Conversion_action_app_ID	Conversion_action_app_ID	The identifier of the mobile application associated with an app conversion action.	dimension
Conversion_action_attribution_model	Conversion_action_attribution_model	The attribution model used for this conversion action, determining how credit for conversions is assigned to different ad interactions.	dimension
Conversion_action_category	Conversion_action_category	The category that describes the type of conversion action (e.g., Purchase, Lead, Download).	dimension
Conversion_action_click_through_lookback_window__days_	Conversion_action_click_through_lookback_window__days_	The number of days after a click during which a conversion action can be recorded.	metric
Conversion_action_counting_type	Conversion_action_counting_type	The method used to count conversions for this action, e.g., ‘Every’ (all conversions) or ‘One_per_click’ (unique conversions).	dimension
Conversion_action_data_driven_model_status	Conversion_action_data_driven_model_status	The status of the data-driven attribution model for this conversion action.	dimension
Conversion_action_default_currency_code	Conversion_action_default_currency_code	The default currency code associated with a conversion action.	dimension
Conversion_action_default_value	Conversion_action_default_value	The default monetary value assigned to a conversion action when no specific value is reported.	metric
Conversion_action_include_in_conversions_metric	Conversion_action_include_in_conversions_metric	Indicates whether this conversion action’s data is included in the ‘Conversions’ metric, which is used for conversion-based bidding strategies.	metric
Conversion_action_name	Conversion_action_name	The name given to the conversion action, which is a descriptive identifier.	dimension
Conversion_action_owner_customer	Conversion_action_owner_customer	The resource name of the customer who owns this conversion action.	dimension
Conversion_action_phone_call_duration__seconds_	Conversion_action_phone_call_duration__seconds_	The minimum duration in seconds a phone call must last to be counted as a conversion for a call-based conversion action.	metric
Conversion_action_resource_name	Conversion_action_resource_name	The unique identifier (resource name) for the conversion action.	dimension
Conversion_action_status	Conversion_action_status	The current status of the conversion action (e.g., enabled, paused, removed).	dimension
Conversion_action_tag_snippets	Conversion_action_tag_snippets	The code snippets (tags) required to be implemented on a website to track this conversion action.	dimension
Conversion_action_type	Conversion_action_type	The specific type of conversion action, such as website, app install, or phone call.	dimension
Conversion_action_view_through_lookback_window__days_	Conversion_action_view_through_lookback_window__days_	The number of days after an impression (view) during which a view-through conversion can be recorded.	metric
Conversion_category	Conversion_category	The category that describes the type of conversion (e.g., Purchase, Lead, Download).	dimension
Conversion_name	Conversion_name	The descriptive name assigned to a conversion.	dimension
Conversion_rate	Conversion_rate	The rate at which ad interactions lead to a desired action, calculated as conversions divided by interactions. This metric is derived and not directly provided by the Google Ads API.	metric
Conversion_value__by_conversion_time_	Conversion_value__by_conversion_time_	The total value of all conversions, reported based on the timestamp when the conversions actually occurred.	metric
Conversion_value__current_model_	Conversion_value__current_model_	The total value of all conversions as calculated by the currently applied attribution model.	metric
Conversions	metrics.conversions	The total number of conversions, specifically including only conversion actions where the include_in_conversions_metric attribute is set to true.	metric
Conversions__by_conversion_time_	Conversions__by_conversion_time_	The total number of conversions, reported based on the date and time when the conversions actually occurred.	metric
Conversions__current_model_	Conversions__current_model_	The total number of conversions as determined by the currently applied attribution model.	metric
Cost	metrics.cost_micros	The total cost of ad interactions, measured in micro-units (one millionth of the base currency unit).	metric
Cost_per_conversion	Cost_per_conversion	The average cost incurred for each conversion, calculated as total cost divided by the total number of conversions.	metric
Country/territory name	Country/territory name	The name of the country or territory targeted or where an ad was served.	dimension
Cross-device conv.	Cross-device conv.	The number of conversions that started on one device and finished on another.	metric
Currency	customer.currency_code	The currency code (ISO 4217 standard) in which the Google Ads account operates.	dimension
Custom_parameter	Custom_parameter	Optional ValueTrack parameters that allow advertisers to assign custom IDs for tracking purposes.	dimension
Customer ID	customer.id	The unique ID of the Google Ads customer account.	dimension
Customer Name	Customer Name	The name of the Google Ads customer account.	dimension
Customer resource name	customer.resource_name	The resource name for the customer entity, serving as its unique identifier within the Google Ads API.	dimension
Customer_ID	Customer_ID	The unique identifier for the Google Ads customer account.	dimension
Customer_name	Customer_name	The descriptive name of the Google Ads customer account.	dimension
Day	segments.date	The date for which the performance metrics are reported, used for segmenting data by day.	dimension
Days_to_conversion	Days_to_conversion	The number of days that elapsed between an ad interaction (click or impression) and the resulting conversion.	dimension
Demand Gen	Demand Gen	Indicates whether the campaign is a Demand Gen campaign, designed to drive demand and interest.	dimension
Demand Gen Type	Demand Gen Type	The type of Demand Generation campaign, designed to create visually rich and relevant ads to drive customer action.	dimension
Description__responsive_	Description__responsive_	The descriptive text for a responsive ad, which can vary to match potential customers’ search queries.	dimension
Description_line_1	Description_line_1	The first line of descriptive text for an Expanded Text Ad.	dimension
Description_line_2	Description_line_2	The second line of descriptive text for an Expanded Text Ad.	dimension
Descriptions__multi_asset_responsive_display_	Descriptions__multi_asset_responsive_display_	Multiple descriptive text assets provided for a Responsive Display Ad, from which Google Ads selects the best combination to show.	dimension
Detail_view_placement_string	Detail_view_placement_string	The automatic placement string at a detailed level, such as a website URL, mobile application ID, or YouTube video ID.	dimension
Display_URL	Display_URL	The URL shown in the ad, which gives users an idea of where they’ll go after clicking, often a simplified version of the final URL.	dimension
End date	campaign.end_date	The end date of the campaign.	dimension
Engagements	metrics.engagements	The total number of engagements with an ad. An engagement typically occurs when a viewer expands a Lightbox ad, and this metric may apply to other ad types in the future.	metric
Enhanced_CPC_bidding_strategy	Enhanced_CPC_bidding_strategy	A Smart Bidding strategy that automatically adjusts manual bids in real-time to increase conversions while trying to keep the average cost-per-click below the maximum CPC.	dimension
Enhanced_CPC_enabled	Enhanced_CPC_enabled	Indicates whether the Enhanced CPC feature is activated for a manual CPC bidding strategy.	dimension
Excluded_parent_asset_field_types	Excluded_parent_asset_field_types	A list of asset field types that are excluded from being inherited by a campaign from higher levels in the account hierarchy.	dimension
Excluded_parent_asset_set_types	Excluded_parent_asset_set_types	A list of asset set types that are excluded from being inherited by a campaign from higher levels in the account hierarchy.	dimension
Expanded_landing_page	Expanded_landing_page	The URL of the landing page after all redirects and expansions, representing the final destination a user reaches after clicking an ad.	dimension
Expanded_text_ad_description_2	Expanded_text_ad_description_2	The second line of descriptive text for an Expanded Text Ad.	dimension
Expanded_text_ad_headline_3	Expanded_text_ad_headline_3	The third, optional headline for an Expanded Text Ad, providing additional ad text that can appear on wider mobile devices.	dimension
Final_URL	Final_URL	The actual landing page URL where a user is directed after clicking an ad.	dimension
Final_app_URLs	Final_app_URLs	A list of final URLs for mobile applications, used when a user has the specific app installed on their device.	dimension
Full_image_URL	Full_image_URL	The direct URL to the full-size image asset.	dimension
Gender	Gender	The demographic gender targeted by an ad or for which data is reported.	dimension
Gender view resource name	gender_view.resource_name	The resource name for a gender view, used to identify specific gender criteria for analysis. The format is customers/{customer_id}/genderViews/{ad_group_id}~{criterion_id}. This view reflects the effective serving state for genders, including those not explicitly targeted.	dimension
Geographic view	Geographic view	A report view that provides performance data broken down by geographical location.	dimension
Has recommended Budget	Has recommended Budget	Indicates whether the campaign budget has a recommended amount.	dimension
Headline_1	Headline_1	The first headline for an Expanded Text Ad.	dimension
Headline_2	Headline_2	The second headline for an Expanded Text Ad.	dimension
Headlines__multi_asset_responsive_display_	Headlines__multi_asset_responsive_display_	Multiple headline text assets provided for a Responsive Display Ad, from which Google Ads selects the best combination to show.	dimension
Hotel_property_asset_set	Hotel_property_asset_set	The asset set containing hotel properties, used specifically for Performance Max campaigns with travel goals.	dimension
Image_URL_01__multi_asset_responsive_display_	Image_URL_01__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the first) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_02__multi_asset_responsive_display_	Image_URL_02__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the second) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_03__multi_asset_responsive_display_	Image_URL_03__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the third) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_04__multi_asset_responsive_display_	Image_URL_04__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the fourth) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_05__multi_asset_responsive_display_	Image_URL_05__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the fifth) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_06__multi_asset_responsive_display_	Image_URL_06__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the sixth) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_07__multi_asset_responsive_display_	Image_URL_07__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the seventh) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_08__multi_asset_responsive_display_	Image_URL_08__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the eighth) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_09__multi_asset_responsive_display_	Image_URL_09__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the ninth) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_10__multi_asset_responsive_display_	Image_URL_10__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the tenth) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_12__multi_asset_responsive_display_	Image_URL_12__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the twelfth) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_14__multi_asset_responsive_display_	Image_URL_14__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the fourteenth) used in a multi-asset Responsive Display Ad.	dimension
Image_URL_15__multi_asset_responsive_display_	Image_URL_15__multi_asset_responsive_display_	The URL of a specific image asset (e.g., the fifteenth) used in a multi-asset Responsive Display Ad.	dimension
Image_asset_auto_migration_done	Image_asset_auto_migration_done	Indicates if feed-based images have been migrated to asset-based images for the customer.	dimension
Image_asset_auto_migration_done_date_time	Image_asset_auto_migration_done_date_time	The timestamp when the migration from feed-based images to asset-based images was completed for the customer.	dimension
Images__multi_asset_responsive_display_	Images__multi_asset_responsive_display_	A collection of image assets provided for a Responsive Display Ad, from which Google Ads selects the best combination to show.	dimension
Impr. (Top) %	Impr. (Top) %	The percentage of your total impressions that were shown anywhere in the top section (above organic search results).	dimension
Impressions	metrics.impressions	The total number of times your ads were shown.	metric
Instream	Instream	Refers to instream video ads, which play before, during, or after other video content.	dimension
Interaction Rate	Interaction Rate	The percentage of impressions that result in an interaction with your ad.	metric
Interactions	metrics.interactions	The total number of interactions with an ad. An interaction represents the primary user action for a specific ad format, such as clicks for text and shopping ads or views for video ads.	metric
Labels	Labels	Custom labels applied to campaigns, ad groups, ads, or keywords for organization and filtering.	dimension
Landing_page	Landing_page	The final URL that a user is directed to after clicking an ad, before any redirects or expansions.	dimension
Landscape_logos__multi_asset_responsive_display_	Landscape_logos__multi_asset_responsive_display_	A collection of landscape-oriented logo assets provided for a Responsive Display Ad.	dimension
Last_conversion_date	Last_conversion_date	This field represents the date of the last recorded conversion for an entity.	dimension
Location_asset_auto_migration_done	Location_asset_auto_migration_done	Indicates if feed-based locations have been migrated to asset-based locations for the customer.	dimension
Logos__multi_asset_responsive_display_	Logos__multi_asset_responsive_display_	A collection of logo assets provided for a Responsive Display Ad.	dimension
Long_headline	Long_headline	A longer headline for a Responsive Display Ad, offering more space to convey the brand or product’s value proposition.	dimension
Long_headline__multi_asset_responsive_display_	Long_headline__multi_asset_responsive_display_	The long headline text asset used in multi-asset Responsive Display Ads.	dimension
Maximize_conversions_target_cpa_micros	Maximize_conversions_target_cpa_micros	The optional target cost-per-acquisition (CPA) for a Maximize Conversions bidding strategy, specified in micros.	metric
Metro area name	Metro area name	The human-readable name of the metro area.	dimension
Mobile_final_URL	Mobile_final_URL	A list of specific landing page URLs optimized for mobile devices.	dimension
Month	segments.month	A segment that represents the month to which metrics apply. When used for filtering, it must be specified as the first day of the month in ‘YYYY-MM-DD’ format.	dimension
Month of Year	Month of Year	The month of the year to which metrics apply.	dimension
Most specific location Canonical	Most specific location Canonical	The canonical name of the most specific geographic location targeted or reported on.	dimension
Most specific location Name	Most specific location Name	The human-readable name of the most specific geographic location targeted or reported on.	dimension
Network	segments.ad_network_type	A segment that categorizes data by the ad network type where the ad was served (e.g., Google Search, Display Network, YouTube).	dimension
Network (with search partners)	Network (with search partners)	The network on which the ad served, including Google Search and Search Partners.	dimension
Parental status	Parental status	The demographic parental status targeted by an ad or for which data is reported.	dimension
Path_1	Path_1	The first optional path segment appended to the display URL, providing additional context about the landing page content.	dimension
Path_2	Path_2	The second optional path segment appended to the display URL, providing further context about the landing page content.	dimension
Platform	Platform	The advertising platform or device type where the ad was served (e.g., Mobile, Desktop, Tablet).	dimension
Price_prefix__multi_asset_responsive_display_	Price_prefix__multi_asset_responsive_display_	Optional text (e.g., ‘Starting at’, ‘As low as’) that appears before the price in a multi-asset Responsive Display Ad.	dimension
Promotion_text__multi_asset_responsive_display_	Promotion_text__multi_asset_responsive_display_	Optional promotional text (e.g., ‘Free shipping!’) used in a multi-asset Responsive Display Ad to highlight special offers.	dimension
Promotion_text__responsive_	Promotion_text__responsive_	Optional promotional text used in a responsive ad to highlight special offers, such as ‘Free two-day shipping.’	dimension
ROAS_bidding_maximum_CPC__micros_	ROAS_bidding_maximum_CPC__micros_	The maximum cost-per-click (CPC) bid allowed for a Target ROAS bidding strategy, specified in micros.	dimension
ROAS_bidding_minimum_CPC__micros_	ROAS_bidding_minimum_CPC__micros_	The minimum cost-per-click (CPC) bid allowed for a Target ROAS bidding strategy, specified in micros.	dimension
Recommended Budget amount	Recommended Budget amount	The recommended budget amount for a campaign.	metric
Region name	Region name	The human-readable name of the geographic region.	dimension
Responsive_search_ad_descriptions_1	Responsive_search_ad_descriptions_1	The first descriptive text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_descriptions_2	Responsive_search_ad_descriptions_2	The second descriptive text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_descriptions_3	Responsive_search_ad_descriptions_3	The third descriptive text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_descriptions_4	Responsive_search_ad_descriptions_4	The fourth descriptive text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_1	Responsive_search_ad_headlines_1	The first headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_10	Responsive_search_ad_headlines_10	The tenth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_11	Responsive_search_ad_headlines_11	The eleventh headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_12	Responsive_search_ad_headlines_12	The twelfth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_13	Responsive_search_ad_headlines_13	The thirteenth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_14	Responsive_search_ad_headlines_14	The fourteenth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_15	Responsive_search_ad_headlines_15	The fifteenth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_2	Responsive_search_ad_headlines_2	The second headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_3	Responsive_search_ad_headlines_3	The third headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_4	Responsive_search_ad_headlines_4	The fourth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_5	Responsive_search_ad_headlines_5	The fifth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_6	Responsive_search_ad_headlines_6	The sixth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_7	Responsive_search_ad_headlines_7	The seventh headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_8	Responsive_search_ad_headlines_8	The eighth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Responsive_search_ad_headlines_9	Responsive_search_ad_headlines_9	The ninth headline text asset for a Responsive Search Ad, used to create various ad combinations.	dimension
Search Exact match IS	Search Exact match IS	The percentage of impressions that your exact match keywords received compared to the estimated number of eligible exact match impressions on the Search Network.	dimension
Search Impr. share	Search Impr. share	The percentage of impressions that your ads received compared to the estimated number of impressions they were eligible to receive on the Search Network.	dimension
Search impression share	metrics.search_impression_share	The percentage of impressions your ads received on the Search Network compared to the estimated number of impressions you were eligible to receive.	metric
Search top IS	Search top IS	The percentage of your ad impressions that were shown anywhere above the organic search results.	metric
Short_headline	Short_headline	A concise text asset used as a headline for an ad.	dimension
Start date	campaign.start_date	The start date of the campaign.	dimension
Target campaign CPM	Target campaign CPM	The target Cost Per Mille (thousand impressions) for a campaign, a bidding strategy aimed at achieving a specific CPM.	dimension
Target_ROAS	Target_ROAS	This field represents the target Return On Ad Spend (ROAS) for a bidding strategy, aiming to maximize conversion value while achieving a specific ROAS.	metric
Target_spend_bidding_maximum_CPC__micros_	Target_spend_bidding_maximum_CPC__micros_	The maximum cost-per-click (CPC) bid allowed for a campaign or bidding strategy, expressed in micros. This acts as a ceiling for automated bidding strategies.	metric
Target_spend_bidding_target_spend__micros_	Target_spend_bidding_target_spend__micros_	The target budget amount for a campaign using a Target Spend bidding strategy, expressed in micros. This field’s direct use for Maximize Clicks strategies has been deprecated in the API, with daily budgets being the recommended alternative.	dimension
Targeting Category	Targeting Category	The category used for targeting purposes (e.g., interest-based, demographic).	dimension
Text asset	asset.text_asset.text	The actual text content of a text asset. Text assets are created directly within an ad and are immutable after creation.	dimension
Total conv. value	Total conv. value	The total value of all recorded conversions.	metric
Total conversion value	metrics.conversions_value	The sum of values of all conversions recorded that are included in the ‘conversions’ metric.	metric
Total_conversion_value	Total_conversion_value	The total value of all conversions, which can be modified by conversion value rules.	metric
Tracking_template	Tracking_template	A URL template that contains tracking information and parameters to customize the final URL when an ad is clicked. It allows for dynamic insertion of values and can be set at various levels (account, campaign, ad group, ad, keyword).	dimension
Universal app ad Youtube videos titles	Universal app ad Youtube videos titles	The titles of YouTube videos used as assets in Universal App Ads.	dimension
Universal app ad Youtube videos urls	Universal app ad Youtube videos urls	The URLs of YouTube videos used as assets in Universal App Ads.	dimension
User location	User location	Refers to the physical location of the user when an ad impression or click occurred.	dimension
Video Plays 100%	Video Plays 100%	The number of times the video ad was played to 100% of its length.	metric
Video Plays 25%	Video Plays 25%	The number of times the video ad was played to 25% of its length.	metric
Video Plays 50%	Video Plays 50%	The number of times the video ad was played to 50% of its length.	metric
Video Plays 75%	Video Plays 75%	The number of times the video ad was played to 75% of its length.	metric
Video played to 100%	metrics.video_quartile_p100_rate	The percentage of impressions where the viewer watched 100% of your video ad.	metric
Video played to 25%	metrics.video_quartile_p25_rate	The percentage of impressions where the viewer watched 25% of your video ad.	metric
Video played to 50%	metrics.video_quartile_p50_rate	The percentage of impressions where the viewer watched 50% of your video ad.	metric
Video played to 75%	metrics.video_quartile_p75_rate	The percentage of impressions where the viewer watched 75% of your video ad.	metric
View-through conv.	View-through conv.	The number of view-through conversions, where a user sees an impression but doesn’t interact with the ad, then converts later.	metric
View_through_conversions	View_through_conversions	The number of conversions that occur when a user sees an ad but does not click on it, and then later completes a conversion action within a defined view-through conversion window.	metric
Views	metrics.video_views	The total number of times your video ads were viewed.	metric
Youtube_video_ID	Youtube_video_ID	The unique identifier assigned to a YouTube video, used to reference specific video content within Google Ads campaigns, especially for video assets.	dimension
Youtube_video_title	Youtube_video_title	The title of the YouTube video asset.	dimension
Youtube_videos__multi_asset_responsive_display_	Youtube_videos__multi_asset_responsive_display_	A collection of YouTube video assets provided for a multi-asset Responsive Display Ad.	dimension
accessible_bidding_strategy.id	Accessible bidding strategy ID	The unique identifier for an accessible bidding strategy.	dimension
accessible_bidding_strategy.name	Accessible bidding strategy name	The name of the accessible bidding strategy.	dimension
accessible_bidding_strategy.owner_customer_id	Accessible bidding strategy owner customer ID	The customer ID of the owner of the accessible bidding strategy.	dimension
accessible_bidding_strategy.owner_descriptive_name	Accessible bidding strategy owner descriptive name	The descriptive name of the customer who owns the accessible bidding strategy.	dimension
accessible_bidding_strategy.target_roas.target_roas	Accessible bidding strategy target ROAS	The target Return On Ad Spend (ROAS) for the bidding strategy.	dimension
accessible_bidding_strategy.type	Accessible bidding strategy type	The type of the accessible bidding strategy (e.g., Target ROAS, Maximize Conversions).	dimension
account_budget.adjusted_spending_limit_micros	Account Budget adjusted spending limit	The adjusted spending limit for the account budget, in micro-units.	dimension
account_budget.adjusted_spending_limit_type	Account Budget adjusted spending limit type	The type of the adjusted spending limit for the account budget (e.g., fixed or unlimited).	dimension
account_budget.amount_served_micros	Account Budget amount served	The amount of money that has been served (spent) against the account budget, in micro-units.	dimension
account_budget.approved_end_date_time	Account Budget approved end date time	The approved end date and time of the account budget.	dimension
account_budget.approved_end_time_type	Account Budget approved end time type	The type of the approved end time for the account budget (e.g., fixed date or indefinite).	dimension
account_budget.approved_spending_limit_micros	Account Budget approved spending limit	The approved spending limit for the account budget, in micro-units.	dimension
account_budget.approved_spending_limit_type	Account Budget approved spending limit type	The type of the approved spending limit for the account budget (e.g., fixed or unlimited).	dimension
account_budget.approved_start_date_time	Account Budget approved start date time	The approved start date and time of the account budget.	dimension
account_budget.billing_setup	Account Budget billing setup	The resource name of the billing setup associated with this account budget.	dimension
account_budget.id	Account Budget ID	The unique identifier for an account budget.	dimension
account_budget.name	Account Budget name	The name of the account budget.	dimension
account_budget.notes	Account Budget notes	Optional notes or comments associated with the account budget.	dimension
account_budget.proposed_end_date_time	Account Budget proposed end date time	The proposed end date and time of the account budget.	dimension
account_budget.proposed_end_time_type	Account Budget proposed end time type	The type of the proposed end time for the account budget (e.g., fixed date or indefinite).	dimension
account_budget.proposed_spending_limit_micros	Account Budget proposed spending limit	The proposed spending limit for the account budget, in micro-units.	dimension
account_budget.proposed_spending_limit_type	Account Budget proposed spending limit type	The type of the proposed spending limit for the account budget (e.g., fixed or unlimited).	dimension
account_budget.proposed_start_date_time	Account Budget proposed start date time	The proposed start date and time of the account budget.	dimension
account_budget.purchase_order_number	Account Budget PO Number	The purchase order number associated with the account budget, which will appear on the invoice.	dimension
account_budget.resource_name	Account Budget resource name	The resource name of the account budget, which uniquely identifies it in the Google Ads API.	dimension
account_budget.status	Account Budget status	The current status of the account budget (e.g., pending, approved, ended).	dimension
account_budget.total_adjustments_micros	Account Budget total adjustments	The total amount of adjustments made to the account budget, in micro-units.	dimension
account_id	account_id	The unique identifier for a Google Ads account (customer ID).	dimension
account_link.account_link_id	Account link ID	The unique identifier for an account link, connecting Google Ads to another service.	dimension
account_link.status	Account link status	The current status of the account link (e.g., pending, enabled, removed).	dimension
account_link.third_party_app_analytics.app_analytics_provider_id	App analytics provider ID	The unique identifier of the third-party app analytics provider linked to the account.	dimension
account_link.third_party_app_analytics.app_id	App analytics app ID	The unique identifier of the mobile application being tracked by the third-party app analytics provider.	dimension
account_link.third_party_app_analytics.app_vendor	App vendor	The vendor or developer of the mobile application being tracked by the third-party app analytics provider.	dimension
account_link.type	Account link type	The type of service linked to the Google Ads account (e.g., Google Analytics, Firebase, third-party app analytics).	dimension
account_name	account_name	The descriptive name of the Google Ads account.	dimension
ad_group.ad_rotation_mode	Ad rotation mode	The method used to rotate ads within an ad group (e.g., optimize for clicks, optimize for conversions, rotate indefinitely).	dimension
ad_group.audience_setting.use_audience_grouped	Ad group audience setting use audience grouped	Indicates whether audience targeting is enabled and grouped for the ad group, allowing for the addition of ad group criteria with audiences.	dimension
ad_group.base_ad_group	Base ad group ID	The resource name of the base ad group from which this ad group was copied or derived (e.g., for experiments).	dimension
ad_group.campaign	Ad group Campaign ID	The resource name of the campaign to which this ad group belongs.	dimension
ad_group.cpc_bid_micros	Default max. CPC	The default maximum cost-per-click (CPC) bid for the ad group, in micro-units.	dimension
ad_group.cpm_bid_micros	Maximum CPM	The maximum cost-per-thousand-impressions (CPM) bid for the ad group, in micro-units.	dimension
ad_group.cpv_bid_micros	Maximum CPV	The maximum cost-per-view (CPV) bid for the ad group, in micro-units.	dimension
ad_group.display_custom_bid_dimension	Content network bid dimension	Specifies the dimension that should be used for absolute bids on the Display Network when multiple bids are set in different dimensions.	dimension
ad_group.effective_cpc_bid_micros	Ad group effective cpc bid micros	The effective cost-per-click (CPC) bid for the ad group, in micro-units, taking into account all bidding strategies and overrides.	dimension
ad_group.effective_target_cpa_micros	Target CPA (ad group)	The effective target Cost-Per-Acquisition (CPA) for the ad group, in micro-units.	dimension
ad_group.effective_target_cpa_source	Target CPA source	The source from which the effective target CPA for the ad group is derived.	dimension
ad_group.effective_target_roas	Target ROAS (ad group)	The effective target Return On Ad Spend (ROAS) for the ad group.	dimension
ad_group.effective_target_roas_source	Target ROAS source	The source from which the effective target ROAS for the ad group is derived.	dimension
ad_group.excluded_parent_asset_field_types	Ad group excluded parent asset field types	A list of asset field types that are excluded from serving for an ad group.	dimension
ad_group.excluded_parent_asset_set_types	Ad group excluded parent asset set types	A list of asset set types that are excluded from serving for an ad group.	dimension
ad_group.final_url_suffix	Ad group final URL template	A suffix that is appended to the final URL for tracking purposes.	dimension
ad_group.id	Ad group ID	The unique identifier for the ad group.	dimension
ad_group.labels	Ad group labels	The list of resource names of labels applied to the ad group.	dimension
ad_group.name	Ad group	The name of the ad group.	dimension
ad_group.optimized_targeting_enabled	Ad group optimized targeting	Indicates whether optimized targeting is enabled for the ad group, allowing the system to find more relevant customers.	dimension
ad_group.percent_cpc_bid_micros	Ad group CPC bid amount (%)	The percentage-based cost-per-click (CPC) bid for the ad group criterion, measured in micros.	dimension
ad_group.primary_status	Ad group primary status	The primary serving status of the ad group (e.g., enabled, paused, removed).	dimension
ad_group.primary_status_reasons	Ad group primary status reasons	The reasons or explanations for the ad group’s primary serving status.	dimension
ad_group.resource_name	Ad group resource name	The resource name of the ad group, which uniquely identifies it in the Google Ads API.	dimension
ad_group.status	Ad group state	The status of the ad group, such as ENABLED, PAUSED, or REMOVED.	dimension
ad_group.target_cpa_micros	Ad group target CPA	The target Cost-Per-Acquisition (CPA) for the ad group, in micro-units.	dimension
ad_group.target_cpm_micros	Ad group target CPM	The target Cost-Per-Thousand-Impressions (CPM) for the ad group, in micro-units.	dimension
ad_group.target_roas	Ad group target ROAS	The target Return On Ad Spend (ROAS) for the ad group.	dimension
ad_group.targeting_setting.target_restrictions	Is restricting	Indicates specific targeting restrictions applied to the ad group.	dimension
ad_group.tracking_url_template	Ad group tracking URL template	The URL template used for tracking clicks from ads within the ad group.	dimension
ad_group.type	Ad group type	The type of the ad group, indicating its behavior and targeting (e.g., Standard, DSA, Smart).	dimension
ad_group.type_	ad_group.type_	The type of the ad group, which defines its category and serving behavior (e.g., standard search, display, or video ad groups).	dimension
ad_group.url_custom_parameters	Ad group URL custom parameters	A list of custom parameters that can be appended to URLs for additional tracking information.	dimension
ad_group_ad.action_items	Recommendations for Ad strength	Recommendations or action items for improving the strength and performance of an ad.	dimension
ad_group_ad.ad.added_by_google_ads	Auto-applied ad suggestion	Indicates whether the ad was automatically created or added by Google Ads.	dimension
ad_group_ad.ad.app_ad.descriptions	Universal app ad descriptions	The descriptive texts used for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.headlines	Universal app ad headlines	The headlines used for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.html5_media_bundles	Universal app ad HTML5 media bundles	HTML5 media bundles used as creative assets for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.images	Universal app ad images	Image assets used for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.mandatory_ad_text	Universal app ad mandatory ad text	Mandatory text content for a Universal App ad.	dimension
ad_group_ad.ad.app_ad.youtube_videos	Universal app ad Youtube videos	YouTube video assets used for a Universal App ad.	dimension
ad_group_ad.ad.app_engagement_ad.descriptions	App engagement ad descriptions	The descriptive texts used for an App engagement ad.	dimension
ad_group_ad.ad.app_engagement_ad.headlines	App engagement ad headlines	The headlines used for an App engagement ad.	dimension
ad_group_ad.ad.app_engagement_ad.images	App engagement ad images	Image assets used for an App engagement ad.	dimension
ad_group_ad.ad.app_engagement_ad.videos	App engagement ad videos	Video assets used for an App engagement ad.	dimension
ad_group_ad.ad.app_pre_registration_ad.descriptions	App pre-registration ad description	The descriptive texts used for an App pre-registration ad.	dimension
ad_group_ad.ad.app_pre_registration_ad.headlines	App pre-registration ad headlines	The headlines used for an App pre-registration ad.	dimension
ad_group_ad.ad.app_pre_registration_ad.images	App pre-registration ad images	Image assets used for an App pre-registration ad.	dimension
ad_group_ad.ad.app_pre_registration_ad.youtube_videos	App pre-registration ad youtube videos	YouTube video assets used for an App pre-registration ad.	dimension
ad_group_ad.ad.call_ad.business_name	Call only ad business name	The business name displayed in a call-only ad.	dimension
ad_group_ad.ad.call_ad.call_tracked	Call only ad call tracked	Indicates whether calls made from this call-only ad are tracked as conversions.	dimension
ad_group_ad.ad.call_ad.conversion_action	Call only ad conversion action	The resource name of the conversion action that tracks calls from this call-only ad.	dimension
ad_group_ad.ad.call_ad.conversion_reporting_state	Call only ad conversion reporting state	The reporting state for call conversions from this call-only ad.	dimension
ad_group_ad.ad.call_ad.country_code	Call only ad country code	The country code associated with the phone number in a Call ad.	dimension
ad_group_ad.ad.call_ad.description1	Call only ad description 1	The first line of descriptive text for a Call Ad, providing additional details about the advertised business or offering.	dimension
ad_group_ad.ad.call_ad.description2	Call only ad description 2	The second line of descriptive text for a Call Ad, offering further information to potential customers.	dimension
ad_group_ad.ad.call_ad.disable_call_conversion	Call only ad disable call conversion	Indicates whether call conversions are disabled for this specific Call Ad.	dimension
ad_group_ad.ad.call_ad.headline1	Call only ad headline 1	The first headline for a call-only ad.	dimension
ad_group_ad.ad.call_ad.headline2	Call only ad headline 2	The second headline for a Call Ad, used to provide more information or encourage engagement.	dimension
ad_group_ad.ad.call_ad.path1	Call only ad path 1	The first optional display URL path for a call-only ad.	dimension
ad_group_ad.ad.call_ad.path2	Call only ad path 2	The second optional display URL path for a call-only ad.	dimension
ad_group_ad.ad.call_ad.phone_number	Call only ad phone number	The phone number displayed in the Call Ad, which users can directly dial.	dimension
ad_group_ad.ad.call_ad.phone_number_verification_url	Call only ad phone number verification URL	The URL used for verifying the phone number in a Call ad, required if final URLs are empty.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.business_name	Demand gen carousel ad business name	The name of the business or brand associated with the Demand Gen carousel ad.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text	Demand gen carousel ad call to action text	The text for the call to action button displayed on the Demand Gen carousel ad, prompting users to take a specific action.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards	Demand gen carousel ad carousel cards	A list of carousel cards (images or videos) displayed in a Demand Generation carousel ad.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.description	Demand gen carousel ad description	The main descriptive text for the Demand Gen carousel ad.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.headline	Demand gen carousel ad headline	The primary headline for the Demand Gen carousel ad.	dimension
ad_group_ad.ad.demand_gen_carousel_ad.logo_image	Demand gen carousel ad logo	The logo image asset associated with the Demand Gen carousel ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.business_name	Demand gen multi asset ad business name	The name of the business or brand associated with the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text	Demand gen multi asset ad call to action text	The text for the call to action button displayed on the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions	Demand gen multi asset ad descriptions	A list of descriptive texts used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.headlines	Demand gen multi asset ad headlines	A list of headlines used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only	Demand gen multi asset ad lead form only	Indicates whether the Demand Gen multi-asset ad is configured as a lead form only ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images	Demand gen multi asset ad logo	A list of logo image assets used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images	Demand gen multi asset ad marketing images	A list of marketing image assets used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images	Demand gen multi asset ad portrait marketing images	A list of portrait-oriented marketing image assets used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images	Demand gen multi asset ad square marketing images	A list of square-oriented marketing image assets used in the Demand Gen multi-asset ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1	Responsive demand gen video ad breadcrumb 1	The first breadcrumb text for a responsive Demand Generation video ad, used in the display URL path.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2	Responsive demand gen video ad breadcrumb 2	The second breadcrumb text for a responsive Demand Generation video ad, used in the display URL path.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.business_name	Responsive demand gen video ad business name	The name of the business or brand associated with the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions	Responsive demand gen video ad call to actions	A list of call-to-action assets used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions	Responsive demand gen video ad descriptions	A list of descriptive texts used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.headlines	Responsive demand gen video ad headlines	A list of headlines used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images	Responsive demand gen video ad logo	A list of logo image assets used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines	Responsive demand gen video ad long headlines	A list of long headlines used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.demand_gen_video_responsive_ad.videos	Responsive demand gen video ad videos	A list of video assets used in the Demand Gen video responsive ad.	dimension
ad_group_ad.ad.device_preference	Device preference	The device preference setting for an ad, indicating whether it is optimized for mobile devices or all devices.	dimension
ad_group_ad.ad.display_upload_ad.display_upload_product_type	Ad product type	The product type for a display upload ad, such as HTML5_UPLOAD_AD, which specifies the format of the uploaded creative.	dimension
ad_group_ad.ad.display_upload_ad.media_bundle	Media bundle	The media bundle asset (e.g., an HTML5 zip file) for a display upload ad.	dimension
ad_group_ad.ad.display_url	Display URL	The URL that is displayed in the ad to users, often a simplified or user-friendly version of the final URL.	dimension
ad_group_ad.ad.expanded_dynamic_search_ad.description	Expanded dynamic search ad description	The primary description line for an Expanded Dynamic Search Ad.	dimension
ad_group_ad.ad.expanded_dynamic_search_ad.description2	Expanded dynamic search ad description 2	The second description line for an Expanded Dynamic Search Ad.	dimension
ad_group_ad.ad.expanded_text_ad.description	Description	The primary description text for an expanded text ad.	dimension
ad_group_ad.ad.expanded_text_ad.description2	Expanded text ad description 2	The second line of description text for an Expanded Text Ad.	dimension
ad_group_ad.ad.expanded_text_ad.headline_part1	Headline 1	The first headline text for an expanded text ad.	dimension
ad_group_ad.ad.expanded_text_ad.headline_part2	Headline 2	The second headline text for an expanded text ad.	dimension
ad_group_ad.ad.expanded_text_ad.headline_part3	Expanded text ad headline 3	The third optional headline part of an Expanded Text Ad, which can appear on wider screens.	dimension
ad_group_ad.ad.expanded_text_ad.path1	Path 1	The first optional path segment appended to the display URL of an Expanded Text Ad.	dimension
ad_group_ad.ad.expanded_text_ad.path2	Path 2	The second optional path segment appended to the display URL of an Expanded Text Ad.	dimension
ad_group_ad.ad.final_app_urls	Final app URLs	A list of final URLs used for deep linking into a mobile application when a user has the specific app installed.	dimension
ad_group_ad.ad.final_mobile_urls	Mobile final URL	A list of final URLs specifically optimized for mobile devices, used as landing pages when an ad is clicked on a mobile device.	dimension
ad_group_ad.ad.final_url_suffix	Ad Final URL suffix	An optional string that is appended to the end of the final URL, used for additional tracking parameters, especially with parallel tracking.	dimension
ad_group_ad.ad.final_urls	Final URL	A list of actual landing pages for the ad, keyword, or sitelink, representing the URL a user ultimately sees after clicking the ad.	dimension
ad_group_ad.ad.final_urls.{NUM}	ad_group_ad.ad.final_urls.{NUM}	A list of possible final URLs for the ad after all cross-domain redirects have occurred.	dimension
ad_group_ad.ad.hotel_ad	Hotel ad details	Container for Hotel Ad details, which are automatically generated based on hotel listings and prices to target travelers with availability, pricing, and booking options.	dimension
ad_group_ad.ad.id	Ad ID	The unique identifier for the ad.	dimension
ad_group_ad.ad.image_ad.image_url	Image ad URL	The URL of the image asset used in an image ad.	dimension
ad_group_ad.ad.image_ad.mime_type	Image mime type	The MIME type of the image asset used in an Image Ad, indicating its format (e.g., image/jpeg, image/png).	dimension
ad_group_ad.ad.image_ad.name	Image ad name	The name of the image asset used in an image ad. If the image was created from a MediaFile, this is the MediaFile’s name; otherwise, it can be empty.	dimension
ad_group_ad.ad.image_ad.pixel_height	Image height	The height of the image asset in pixels, used in an Image Ad.	dimension
ad_group_ad.ad.image_ad.pixel_width	Image width	The width of the image asset in pixels, used in an Image Ad.	dimension
ad_group_ad.ad.image_ad.preview_image_url	Image ad preview image URL	The URL for a preview version of the image asset used in an Image Ad.	dimension
ad_group_ad.ad.image_ad.preview_pixel_height	Image ad preview image height (px)	The height of the preview image in pixels for an Image Ad.	dimension
ad_group_ad.ad.image_ad.preview_pixel_width	Image ad preview image width (px)	The width of the preview image in pixels for an Image Ad.	dimension
ad_group_ad.ad.legacy_app_install_ad	Legacy app install ID	The legacy app install ad object, which provides details about the app being promoted.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.accent_color	Accent color (responsive)	The accent color used for a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color	Allow flexible color (responsive)	Indicates whether the legacy responsive display ad is allowed to serve with different colors than specified if necessary.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.business_name	Business name	The business name displayed in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text	Call to action text (responsive)	The call to action text used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.description	Description (responsive)	The description text for a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.format_setting	Ad format preference (responsive)	The format setting that determines how the legacy responsive display ad is rendered (e.g., native or non-native).	dimension
ad_group_ad.ad.legacy_responsive_display_ad.logo_image	Landscape logo ID (responsive)	The resource ID of the landscape logo image used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.long_headline	Long headline	The longer headline text for a legacy responsive display ad, offering more descriptive space.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.main_color	Main color (responsive)	The main color used for a legacy responsive display ad, specified in hexadecimal RGB format.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.marketing_image	Image ID (responsive)	The resource ID of the marketing image used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.price_prefix	Price prefix (responsive)	The text that appears before the price in a legacy responsive display ad (e.g., ‘From’, ‘Up to’).	dimension
ad_group_ad.ad.legacy_responsive_display_ad.promo_text	Promotion text (responsive)	The promotional text used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.short_headline	Short headline	The short headline text for a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image	Logo ID (responsive)	The resource ID of the square logo image used in a legacy responsive display ad.	dimension
ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image	Square image ID (responsive)	The resource ID of the square marketing image used in a legacy responsive display ad.	dimension
ad_group_ad.ad.local_ad.call_to_actions	Local ad call to actions	A list of call to action assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.descriptions	Local ad descriptions	A list of description assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.headlines	Local ad headlines	A list of headline assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.logo_images	Local ad logo	A list of logo image assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.marketing_images	Local ad marketing images	A list of marketing image assets used in a local ad.	dimension
ad_group_ad.ad.local_ad.path1	Local ad path 1	The first optional display URL path for a local ad.	dimension
ad_group_ad.ad.local_ad.path2	Local ad path 2	The second optional display URL path for a local ad.	dimension
ad_group_ad.ad.local_ad.videos	Local ad videos	A list of video assets used in a local ad.	dimension
ad_group_ad.ad.name	Ad name	The name given to the ad.	dimension
ad_group_ad.ad.resource_name	Ad resource name	The resource name of the ad, which uniquely identifies this ad.	dimension
ad_group_ad.ad.responsive_display_ad.accent_color	Accent color (multi asset responsive display)	The accent color used for a multi-asset responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.allow_flexible_color	Allow flexible color (multi asset responsive display)	Indicates whether the responsive display ad is allowed to serve with different colors than specified if necessary.	dimension
ad_group_ad.ad.responsive_display_ad.business_name	Business name (multi asset responsive display)	The business name displayed in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.call_to_action_text	Call to action text (multi asset responsive display)	The call to action text used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.control_spec.enable_asset_enhancements	Enable asset enhancements responsive	Indicates whether asset enhancements are enabled for the responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.control_spec.enable_autogen_video	Enable autogen video responsive	Indicates whether automatically generated videos are enabled for the responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.descriptions	Descriptions (multi asset responsive display)	A list of description assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.format_setting	Ad format preference (multi asset responsive display)	The format setting that determines how the responsive display ad is rendered (e.g., native or non-native).	dimension
ad_group_ad.ad.responsive_display_ad.headlines	Headlines (multi asset responsive display)	A list of headline assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.logo_images	Landscape logos (multi asset responsive display)	A list of landscape logo image assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.long_headline	Long headline (multi asset responsive display)	The longer headline text for a responsive display ad, offering more descriptive space.	dimension
ad_group_ad.ad.responsive_display_ad.main_color	Main color (multi asset responsive display)	The main color used for a responsive display ad, specified in hexadecimal RGB format.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images	Images (multi asset responsive display)	A list of marketing image assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_01.image_asset.full_size.url	Image URL 01 (multi asset responsive display)	The full-size URL of the first marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_02.image_asset.full_size.url	Image URL 02 (multi asset responsive display)	The full-size URL of the second marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_03.image_asset.full_size.url	Image URL 03 (multi asset responsive display)	The full-size URL of the third marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_04.image_asset.full_size.url	Image URL 04 (multi asset responsive display)	The full-size URL of the fourth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_05.image_asset.full_size.url	Image URL 05 (multi asset responsive display)	The full-size URL of the fifth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_06.image_asset.full_size.url	Image URL 06 (multi asset responsive display)	The full-size URL of the sixth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_07.image_asset.full_size.url	Image URL 07 (multi asset responsive display)	The full-size URL of the seventh marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_08.image_asset.full_size.url	Image URL 08 (multi asset responsive display)	The full-size URL of the eighth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_09.image_asset.full_size.url	Image URL 09 (multi asset responsive display)	The full-size URL of the ninth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_10.image_asset.full_size.url	Image URL 10 (multi asset responsive display)	The full-size URL of the tenth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_11.image_asset.full_size.url	Image URL 11 (multi asset responsive display)	The full-size URL of the eleventh marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_12.image_asset.full_size.url	Image URL 12 (multi asset responsive display)	The full-size URL of the twelfth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_13.image_asset.full_size.url	Image URL 13 (multi asset responsive display)	The full-size URL of the thirteenth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_14.image_asset.full_size.url	Image URL 14 (multi asset responsive display)	The full-size URL of the fourteenth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_15.image_asset.full_size.url	Image URL 15 (multi asset responsive display)	The full-size URL of the fifteenth marketing image asset in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.price_prefix	Price prefix (multi asset responsive display)	The text that appears before the price in a multi-asset responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.promo_text	Promotion text (multi asset responsive display)	The promotional text used in a multi-asset responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_logo_images	Logos (multi asset responsive display)	Logos used in a responsive display ad. Responsive display ads automatically adjust their size, appearance, and format to fit available ad spaces.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images	Square images (multi asset responsive display)	Square marketing images used in a responsive display ad, which adapts its creative to various ad placements.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_01.image_asset.full_size.url	Square image URL 01 (multi asset responsive display)	The URL of the first square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_02.image_asset.full_size.url	Square image URL 02 (multi asset responsive display)	The URL of the second square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_03.image_asset.full_size.url	Square image URL 03 (multi asset responsive display)	The URL of the third square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_04.image_asset.full_size.url	Square image URL 04 (multi asset responsive display)	The URL of the fourth square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_05.image_asset.full_size.url	Square image URL 05 (multi asset responsive display)	The URL of the fifth square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_06.image_asset.full_size.url	Square image URL 06 (multi asset responsive display)	The URL of the sixth square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_07.image_asset.full_size.url	Square image URL 07 (multi asset responsive display)	The URL of the seventh square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_08.image_asset.full_size.url	Square image URL 08 (multi asset responsive display)	The URL of the eighth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_09.image_asset.full_size.url	Square image URL 09 (multi asset responsive display)	The URL of the ninth square marketing image asset for a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_10.image_asset.full_size.url	Square image URL 10 (multi asset responsive display)	The URL of the tenth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_11.image_asset.full_size.url	Square image URL 11 (multi asset responsive display)	The URL of the eleventh square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_12.image_asset.full_size.url	Square image URL 12 (multi asset responsive display)	The URL of the twelfth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_13.image_asset.full_size.url	Square image URL 13 (multi asset responsive display)	The URL of the thirteenth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_14.image_asset.full_size.url	Square image URL 14 (multi asset responsive display)	The URL of the fourteenth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_15.image_asset.full_size.url	Square image URL 15 (multi asset responsive display)	The URL of the fifteenth square marketing image asset used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_display_ad.youtube_videos	Youtube videos (multi asset responsive display)	A collection of YouTube video assets used in a responsive display ad.	dimension
ad_group_ad.ad.responsive_search_ad.descriptions	Responsive search ad descriptions	The descriptions for a responsive search ad, which can be dynamically combined by Google Ads.	dimension
ad_group_ad.ad.responsive_search_ad.headlines	Responsive search ad headlines	The headlines for a responsive search ad, which can be dynamically combined by Google Ads.	dimension
ad_group_ad.ad.responsive_search_ad.path1	Responsive search ad path 1	The first optional display path for a responsive search ad URL.	dimension
ad_group_ad.ad.responsive_search_ad.path2	Responsive search ad path 2	The second optional display path for a responsive search ad URL.	dimension
ad_group_ad.ad.shopping_comparison_listing_ad.headline	Comparison listing ad headline	The headline for a Shopping Comparison Listing Ad, used to promote products from multiple merchants.	dimension
ad_group_ad.ad.shopping_product_ad	Product ad details	Details pertaining to a Shopping Product Ad.	dimension
ad_group_ad.ad.shopping_smart_ad	Smart shopping ad details	Details pertaining to a Smart Shopping Ad.	dimension
ad_group_ad.ad.smart_campaign_ad.descriptions	Smart campaign ad descriptions	The descriptions for a Smart Campaign Ad.	dimension
ad_group_ad.ad.smart_campaign_ad.headlines	Smart campaign ad headlines	The headlines for a Smart Campaign Ad.	dimension
ad_group_ad.ad.system_managed_resource_source	System managed entity source	The source indicating whether an ad resource is managed automatically by the Google Ads system or provided by the advertiser.	dimension
ad_group_ad.ad.text_ad.description1	Description line 1	The first description line for a standard text ad.	dimension
ad_group_ad.ad.text_ad.description2	Description line 2	The second description line for a standard text ad.	dimension
ad_group_ad.ad.text_ad.headline	Ad headline	The headline for a standard text ad.	dimension
ad_group_ad.ad.tracking_url_template	Ad tracking URL template	The URL template used for tracking clicks on the ad.	dimension
ad_group_ad.ad.travel_ad	Travel ad	Details pertaining to a Travel Ad, used for promoting travel-related products or services.	dimension
ad_group_ad.ad.type	Ad type	The type of the ad, such as Text Ad, Responsive Search Ad, or Video Ad.	dimension
ad_group_ad.ad.url_collections	Ad URL collections	A collection of URLs for the ad, including final URLs, mobile URLs, and tracking URLs.	dimension
ad_group_ad.ad.url_custom_parameters	Ad URL customer parameters	Custom parameters that can be appended to the ad’s URL for tracking or dynamic content.	dimension
ad_group_ad.ad.video_ad.bumper.action_button_label	Bumper ad CTA label	The call-to-action button label for a bumper video ad.	dimension
ad_group_ad.ad.video_ad.bumper.action_headline	Bumper ad CTA headline	The call-to-action headline for a bumper video ad.	dimension
ad_group_ad.ad.video_ad.in_feed.description1	In-feed ad description 1	The first description line for an in-feed video ad.	dimension
ad_group_ad.ad.video_ad.in_feed.description2	In-feed ad description 2	The second description line for an in-feed video ad.	dimension
ad_group_ad.ad.video_ad.in_feed.headline	In-feed ad headline	The headline for an in-feed video ad.	dimension
ad_group_ad.ad.video_ad.in_feed.thumbnail	In-feed ad thumbnail	The thumbnail image for an in-feed video ad.	dimension
ad_group_ad.ad.video_ad.in_stream.action_button_label	In-stream ad CTA label	The call-to-action button label for an in-stream video ad.	dimension
ad_group_ad.ad.video_ad.in_stream.action_headline	In-stream ad CTA headline	The call-to-action headline for an in-stream video ad.	dimension
ad_group_ad.ad.video_ad.non_skippable.action_button_label	Non-skippable ad CTA label	The call-to-action button label for a non-skippable in-stream video ad.	dimension
ad_group_ad.ad.video_ad.non_skippable.action_headline	Non-skippable ad CTA headline	The call-to-action headline for a non-skippable in-stream video ad.	dimension
ad_group_ad.ad.video_ad.out_stream.description	Outstream video description	The description for an outstream video ad.	dimension
ad_group_ad.ad.video_ad.out_stream.headline	Outstream video headline	The headline for an outstream video ad.	dimension
ad_group_ad.ad.video_responsive_ad.breadcrumb1	Responsive video ad breadcrumb 1	The first breadcrumb for the responsive video ad’s display URL.	dimension
ad_group_ad.ad.video_responsive_ad.breadcrumb2	Responsive video ad breadcrumb 2	The second breadcrumb for the responsive video ad’s display URL.	dimension
ad_group_ad.ad.video_responsive_ad.call_to_actions	Responsive video ad call to action	A collection of call-to-action elements for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.companion_banners	Responsive video ad companion banners	A collection of companion banners for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.descriptions	Responsive video ad descriptions	The descriptions for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.headlines	Responsive video ad headlines	The short headlines for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.long_headlines	Responsive video ad long headlines	The long headlines for a responsive video ad.	dimension
ad_group_ad.ad.video_responsive_ad.videos	Responsive video ad videos	A collection of video assets for a responsive video ad.	dimension
ad_group_ad.ad_group	ad_group_ad.ad_group	The ad group to which the ad group ad belongs. This field provides a reference to the parent ad group object.	dimension
ad_group_ad.ad_strength	Ad strength	An indicator of the relevance, quality, and diversity of the ad’s creative assets.	dimension
ad_group_ad.labels	Ad group ad labels	A list of labels applied to the ad group ad for organizational purposes.	dimension
ad_group_ad.policy_summary.approval_status	Ad policy approval status	The approval status of the ad based on Google Ads policies.	dimension
ad_group_ad.policy_summary.policy_topic_entries	Ad policy topic entries	A list of policy topics and their corresponding details that caused the ad to be disapproved or limited.	dimension
ad_group_ad.policy_summary.review_status	Policy information review status	The current review status of the ad’s policy information.	dimension
ad_group_ad.primary_status	Ad primary status	The primary overall status of the ad, indicating if it’s eligible to serve.	dimension
ad_group_ad.primary_status_reasons	Ad primary status reasons	A list of reasons contributing to the ad’s primary status, especially if it’s not serving.	dimension
ad_group_ad.resource_name	Ad group ad resource name	The resource name of the ad group ad in the Google Ads API, uniquely identifying it.	dimension
ad_group_ad.status	Ad state	The current serving status of the ad, such as enabled, paused, or removed.	dimension
ad_group_ad_asset_view.ad_group_ad	Ad asset view ad group	The resource name of the ad group ad associated with this asset view.	dimension
ad_group_ad_asset_view.asset	Ad asset view ad asset	The resource name of the asset associated with this ad group ad asset view.	dimension
ad_group_ad_asset_view.field_type	Ad asset field type	The type of asset field, indicating where the asset is used within the ad (e.g., HEADLINE, DESCRIPTION).	dimension
ad_group_ad_asset_view.performance_label	Ad asset view performance label	The performance label for the asset when used in the ad, such as ‘Best’, ‘Good’, or ‘Low’.	dimension
ad_group_ad_asset_view.policy_summary	Ad asset view policy summary	Summary of policy information for the asset within the context of the ad group ad.	dimension
ad_group_ad_asset_view.resource_name	Ad asset view resource name	The resource name of the ad group ad asset view, uniquely identifying the link between an ad, an asset, and its field type.	dimension
ad_group_ad_label.label	Ad group ad label	The resource name of the label associated with the ad group ad.	dimension
ad_group_ad_label.resource_name	Ad group ad label resource name	The resource name of the ad group ad label, uniquely identifying the label assigned to an ad group ad.	dimension
ad_group_asset.ad_group	Ad Group Asset ad group	The resource name of the ad group associated with this ad group asset.	dimension
ad_group_asset.asset	Ad Group Asset asset	The resource name of the asset associated with this ad group asset.	dimension
ad_group_asset.field_type	Ad Group Asset field type	The type of asset field, indicating where the asset is used within the ad group (e.g., SITELINK, CALLOUT).	dimension
ad_group_asset.primary_status	Ad Group Asset primary status	The primary overall status of the asset within the ad group, indicating if it’s eligible to serve.	dimension
ad_group_asset.primary_status_details	Ad Group Asset primary status details	Additional details about the primary status of the asset within the ad group.	dimension
ad_group_asset.primary_status_reasons	Ad Group Asset primary status reasons	A list of reasons contributing to the asset’s primary status within the ad group, especially if it’s not serving.	dimension
ad_group_asset.resource_name	Ad Group Asset resource name	The resource name of the ad group asset, uniquely identifying the link between an ad group and an asset.	dimension
ad_group_asset.source	Ad Group Asset source	The source of the ad group asset, such as advertiser-provided or automatically generated.	dimension
ad_group_asset.status	Ad Group Asset status	The current status of the asset within the ad group, such as enabled, paused, or removed.	dimension
ad_group_audience_view.resource_name	Audience view resource name	The resource name for the ad group audience view, which provides performance data for audience targeting at the ad group level.	dimension
ad_group_bid_modifier.resource_name	Ad group bid modifier resource name	The resource name of the bid modifier for an ad group, used to adjust bids based on criteria like device or location.	dimension
ad_group_criterion.age_range.type	Ad Group Criterion Age range type	The type of age range criterion applied to the ad group, such as ‘Undetermined’ or specific age segments.	dimension
ad_group_criterion.approval_status	Ad Group Criterion Approval Status	The approval status of the ad group criterion based on Google Ads policies.	dimension
ad_group_criterion.bid_modifier	Ad Group Criterion Bid Modifier	The bid modifier value for the ad group criterion, which adjusts the base bid.	dimension
ad_group_criterion.cpc_bid_micros	Ad Group CPC (cost-per-click) bid	The maximum cost-per-click (CPC) bid amount, in micros, for the ad group criterion.	dimension
ad_group_criterion.criterion_id	Ad Group Criterion ID	The unique identifier of the ad group criterion.	dimension
ad_group_criterion.custom_affinity.custom_affinity	ad_group_criterion.custom_affinity.custom_affinity	The custom affinity audience targeted by an ad group criterion, which groups users based on their lifestyle and interests.	dimension
ad_group_criterion.custom_audience.custom_audience	ad_group_criterion.custom_audience.custom_audience	The custom audience targeted by an ad group criterion, allowing advertisers to reach specific user groups defined by interests, URLs, or apps.	dimension
ad_group_criterion.custom_intent.custom_intent	ad_group_criterion.custom_intent.custom_intent	The custom intent audience targeted by an ad group criterion, which groups users based on their active research and purchase intentions.	dimension
ad_group_criterion.disapproval_reasons	Disapproval reasons	A list of reasons why the ad group criterion was disapproved.	dimension
ad_group_criterion.display_name	Ad Group Criterion display name	The human-readable name of the ad group criterion.	dimension
ad_group_criterion.effective_cpc_bid_micros	Ad Group Criterion The effective CPC (cost-per-click) bid	The effective maximum cost-per-click (CPC) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.	dimension
ad_group_criterion.effective_cpc_bid_source	Ad Group Criterion effective CPC bid source	The source of the effective CPC bid for the ad group criterion.	dimension
ad_group_criterion.effective_cpm_bid_micros	Ad Group Criterion The effective CPM	The effective maximum cost-per-thousand impressions (CPM) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.	dimension
ad_group_criterion.effective_cpm_bid_source	Ad Group Criterion effective CPM	The source of the effective CPM bid for the ad group criterion.	dimension
ad_group_criterion.effective_cpv_bid_micros	Ad Group Criterion The effective CPV (cost-per-view) bid	The effective maximum cost-per-view (CPV) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.	dimension
ad_group_criterion.effective_cpv_bid_source	Ad Group Criterion Source of the effective CPV bid	The source of the effective CPV bid for the ad group criterion.	dimension
ad_group_criterion.final_mobile_urls	Ad Group Criterion final mobile URLs	A list of final mobile URLs for the ad group criterion.	dimension
ad_group_criterion.final_url_suffix	Ad Group Criterion URL template	A suffix that will be appended to the final URL for the ad group criterion.	dimension
ad_group_criterion.final_urls	Ad Group Criterion final URLs	A list of final URLs for the ad group criterion.	dimension
ad_group_criterion.gender.type	Ad Group Criterion Gender type	The type of gender criterion applied to the ad group, such as ‘Male’, ‘Female’, or ‘Undetermined’.	dimension
ad_group_criterion.keyword.match_type	Ad Group Criterion Keyword match type	The match type of the keyword criterion, such as ‘Exact’, ‘Phrase’, or ‘Broad’.	dimension
ad_group_criterion.keyword.text	Ad Group Criterion Keyword text	The text of the keyword criterion.	dimension
ad_group_criterion.labels	Ad Group Criterion labels	A list of labels applied to the ad group criterion for organizational purposes.	dimension
ad_group_criterion.listing_group.case_value.product_brand.value	Product group name	The brand of a product within a listing group, used for product group targeting in Shopping campaigns.	dimension
ad_group_criterion.listing_group.parent_ad_group_criterion	Ad Group Criterion Parent	The resource name of the parent ad group criterion in a listing group hierarchy.	dimension
ad_group_criterion.listing_group.type	Ad Group Criterion listing group type	The type of listing group criterion, such as ‘Unit’ or ‘Subdivision’.	dimension
ad_group_criterion.negative	Ad Group Criterion Is negative	Indicates if the ad group criterion is negative, meaning it excludes certain traffic.	dimension
ad_group_criterion.parental_status.type	Ad Group Criterion Parental status type	The type of parental status criterion applied to the ad group, such as ‘Parent’ or ‘Not a Parent’.	dimension
ad_group_criterion.placement.url	Ad Group Criterion Placement URL	The URL of the placement criterion, targeting specific websites or apps.	dimension
ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc	Ad Group Criterion Estimated add clicks first position CPC	Estimated additional clicks if the ad group criterion achieved a first position ranking for a given cost-per-click (CPC).	dimension
ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc	Ad Group Criterion Estimated add cost first position CPC	Estimated additional cost if the ad group criterion achieved a first position ranking for a given cost-per-click (CPC).	dimension
ad_group_criterion.position_estimates.first_page_cpc_micros	Ad Group Criterion Estimate first page CPC bid	An estimate of the CPC bid needed for the ad to show on the first page of search results, in micros.	dimension
ad_group_criterion.position_estimates.first_position_cpc_micros	Ad Group Criterion Estimate first position CPC bid	An estimate of the CPC bid needed for the ad to show in the first position of search results, in micros.	dimension
ad_group_criterion.position_estimates.top_of_page_cpc_micros	Ad Group Criterion Estimate top of page CPC bid	An estimate of the CPC bid needed for the ad to show at the top of the page of search results, in micros.	dimension
ad_group_criterion.quality_info.creative_quality_score	Ad Group Criterion Creative quality score	A score representing the quality and relevance of the creative assets for the ad group criterion.	dimension
ad_group_criterion.quality_info.post_click_quality_score	Ad Group Criterion Landing page quality score	A score representing the quality and relevance of the landing page experience for the ad group criterion.	dimension
ad_group_criterion.quality_info.quality_score	Ad Group Criterion Quality score	An aggregated score representing the overall quality of the ad group criterion (e.g., keyword relevance, landing page experience, expected CTR).	dimension
ad_group_criterion.quality_info.search_predicted_ctr	Ad Group Criterion Predicted CTR	The predicted click-through rate (CTR) for the ad group criterion on the Google Search Network.	dimension
ad_group_criterion.resource_name	ad_group_criterion.resource_name	This is the resource name for an ad group criterion, which represents a specific targeting setting (like a keyword or audience) applied to an ad group.	dimension
ad_group_criterion.status	Ad Group Criterion Status	The current status of the ad group criterion, such as enabled, paused, or removed.	dimension
ad_group_criterion.system_serving_status	Ad Group Criterion Serving status	The system-determined serving status of the ad group criterion.	dimension
ad_group_criterion.topic.path	Ad Group Criterion Category	The category path of the topic criterion, representing a hierarchical topic for targeting.	dimension
ad_group_criterion.topic.topic_constant	Ad Group Criterion Topic Constant	The resource name of the topic constant used for targeting in the ad group criterion.	dimension
ad_group_criterion.tracking_url_template	Ad Group Criterion tracking URL template	The URL template used for tracking clicks on the ad group criterion.	dimension
ad_group_criterion.type	Ad Group Criterion Type	The type of the ad group criterion, such as Keyword, Placement, or Audience.	dimension
ad_group_criterion.type_	ad_group_criterion.type_	This field specifies the type of the ad group criterion, such as a keyword, age range, gender, or placement.	dimension
ad_group_criterion.url_custom_parameters	Ad Group Criterion URL custom parameters	Custom parameters that can be appended to the criterion’s URL for tracking or dynamic content.	dimension
ad_group_criterion.user_interest.user_interest_category	ad_group_criterion.user_interest.user_interest_category	The user interest category targeted by an ad group criterion, allowing ads to reach users with specific interests.	dimension
ad_group_criterion.user_list.user_list	Ad Group Criterion User List	The resource name of the user list used for audience targeting in the ad group criterion.	dimension
ad_schedule_view.resource_name	Ad schedule view resource name	The resource name for the ad schedule view, which provides performance data broken down by ad schedule.	dimension
advertiser	advertiser	Refers to the Google Ads customer account associated with the campaigns and ads.	dimension
age_range_view.resource_name	Age range view resource name	The resource name for the age range view, which provides performance data broken down by age range targeting.	dimension
asset.book_on_google_asset	Book on Google	An asset specifically designed for booking services directly through Google platforms.	dimension
asset.call_asset.ad_schedule_targets	Asset call asset ad schedule targets	A list of ad schedule targets defining when the call asset is eligible to show.	dimension
asset.call_asset.call_conversion_action	Asset call asset call conversion action	The resource name of the conversion action to be counted when a call from this asset is considered a conversion.	dimension
asset.call_asset.call_conversion_reporting_state	Asset call asset call conversion reporting state	The reporting state of call conversions for this asset, indicating how calls are tracked as conversions.	dimension
asset.call_asset.country_code	Asset call asset country code	The country code of the phone number for the call asset.	dimension
asset.call_asset.phone_number	Asset call asset phone number	The phone number displayed in the call asset.	dimension
asset.call_to_action_asset.call_to_action	Asset call to action asset call to action	The call-to-action text for the call-to-action asset (e.g., ‘Shop Now’, ‘Learn More’).	dimension
asset.callout_asset.ad_schedule_targets	Asset callout asset ad schedule targets	A list of ad schedule targets defining when the callout asset is eligible to show.	dimension
asset.callout_asset.callout_text	Asset callout asset callout text	The text content of the callout asset.	dimension
asset.callout_asset.end_date	Asset callout asset end date	The last date on which the callout asset is eligible to serve.	dimension
asset.callout_asset.start_date	Asset callout asset start date	The first date on which the callout asset is eligible to serve.	dimension
asset.demand_gen_carousel_card_asset.call_to_action_text	Asset demand gen carousel card asset call to action text	The call-to-action text for a card within a Demand Gen carousel asset.	dimension
asset.demand_gen_carousel_card_asset.headline	Asset demand gen carousel card asset headline	The headline for a card within a Demand Gen carousel asset.	dimension
asset.demand_gen_carousel_card_asset.marketing_image_asset	Asset demand gen carousel card asset marketing image asset	The resource name of the marketing image asset used for a card within a Demand Gen carousel asset.	dimension
asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset	Asset demand gen carousel card asset portrait marketing image asset	The resource name of the portrait marketing image asset used for a card within a Demand Gen carousel asset.	dimension
asset.demand_gen_carousel_card_asset.square_marketing_image_asset	Asset demand gen carousel card asset square marketing image asset	The resource name of the square marketing image asset used for a card within a Demand Gen carousel asset.	dimension
asset.dynamic_custom_asset.android_app_link	Asset dynamic custom asset android app link	An Android application link used within a dynamic custom asset, which can be populated from advertiser data feeds.	dimension
asset.dynamic_custom_asset.contextual_keywords	Asset dynamic custom asset contextual keywords	Keywords used for matching a dynamic custom asset to relevant content or searches.	dimension
asset.dynamic_custom_asset.formatted_price	Asset dynamic custom asset formatted price	The price of a custom dynamic asset, formatted for display in ads.	dimension
asset.dynamic_custom_asset.formatted_sale_price	Asset dynamic custom asset formatted sale price	The sale price of a custom dynamic asset, formatted for display in ads.	dimension
asset.dynamic_custom_asset.id	Asset dynamic custom asset id	The unique identifier for a custom dynamic asset.	dimension
asset.dynamic_custom_asset.id2	Asset dynamic custom asset id2	A secondary identifier for a dynamic custom asset.	dimension
asset.dynamic_custom_asset.image_url	Asset dynamic custom asset image url	The URL of the main image associated with the custom dynamic asset.	dimension
asset.dynamic_custom_asset.ios_app_link	Asset dynamic custom asset ios app link	The deep link URL for an iOS application related to the custom dynamic asset.	dimension
asset.dynamic_custom_asset.ios_app_store_id	Asset dynamic custom asset ios app store id	The App Store ID for an iOS application associated with the custom dynamic asset.	dimension
asset.dynamic_custom_asset.item_address	Asset dynamic custom asset item address	The physical address associated with the custom dynamic asset, if applicable.	dimension
asset.dynamic_custom_asset.item_category	Asset dynamic custom asset item category	The category of an item associated with a dynamic custom asset, often used for product or service feeds.	dimension
asset.dynamic_custom_asset.item_description	Asset dynamic custom asset item description	A descriptive text for the item represented by the custom dynamic asset.	dimension
asset.dynamic_custom_asset.item_subtitle	Asset dynamic custom asset item subtitle	The subtitle for an item associated with a dynamic custom asset.	dimension
asset.dynamic_custom_asset.item_title	Asset dynamic custom asset item title	The primary title for the item represented by the custom dynamic asset.	dimension
asset.dynamic_custom_asset.price	Asset dynamic custom asset price	The raw price of the item represented by the custom dynamic asset.	dimension
asset.dynamic_custom_asset.sale_price	Asset dynamic custom asset sale price	The raw sale price of the item represented by the custom dynamic asset, if the item is on sale.	dimension
asset.dynamic_custom_asset.similar_ids	Asset dynamic custom asset similar ids	A list of identifiers for similar items or assets related to a dynamic custom asset.	dimension
asset.dynamic_education_asset.address	Asset dynamic education asset address	The physical address of the educational institution or program.	dimension
asset.dynamic_education_asset.android_app_link	Asset dynamic education asset android app link	The deep link URL for an Android application related to the dynamic education asset.	dimension
asset.dynamic_education_asset.contextual_keywords	Asset dynamic education asset contextual keywords	Contextual keywords for a dynamic asset related to educational offerings, used for targeting.	dimension
asset.dynamic_education_asset.image_url	Asset dynamic education asset image url	The URL of the main image associated with the dynamic education asset.	dimension
asset.dynamic_education_asset.ios_app_link	Asset dynamic education asset ios app link	The deep link URL for an iOS application related to the dynamic education asset.	dimension
asset.dynamic_education_asset.ios_app_store_id	Asset dynamic education asset ios app store id	The App Store ID for an iOS application associated with the dynamic education asset.	dimension
asset.dynamic_education_asset.location_id	Asset dynamic education asset location id	The unique identifier for the location of the educational program.	dimension
asset.dynamic_education_asset.program_description	Asset dynamic education asset program description	A detailed description of the educational program.	dimension
asset.dynamic_education_asset.program_id	Asset dynamic education asset program id	The unique identifier for the educational program.	dimension
asset.dynamic_education_asset.program_name	Asset dynamic education asset program name	The name of the educational program.	dimension
asset.dynamic_education_asset.school_name	Asset dynamic education asset school name	The name of the school or institution offering the program.	dimension
asset.dynamic_education_asset.similar_program_ids	Asset dynamic education asset similar program ids	A list of IDs for similar educational programs, used for recommendations.	dimension
asset.dynamic_education_asset.subject	Asset dynamic education asset subject	The subject area of the educational program.	dimension
asset.dynamic_education_asset.thumbnail_image_url	Asset dynamic education asset thumbnail image url	The URL of a thumbnail image for a dynamic asset related to educational content.	dimension
asset.dynamic_flights_asset.android_app_link	Asset dynamic flights asset android app link	The deep link URL for an Android application related to the dynamic flights asset.	dimension
asset.dynamic_flights_asset.destination_id	Asset dynamic flights asset destination id	The unique identifier for the flight’s destination.	dimension
asset.dynamic_flights_asset.destination_name	Asset dynamic flights asset destination name	The name of the flight’s destination.	dimension
asset.dynamic_flights_asset.flight_description	Asset dynamic flights asset flight description	A description of the flight or flight deal.	dimension
asset.dynamic_flights_asset.flight_price	Asset dynamic flights asset flight price	The raw price of the flight.	dimension
asset.dynamic_flights_asset.flight_sale_price	Asset dynamic flights asset flight sale price	The raw sale price of the flight, if applicable.	dimension
asset.dynamic_flights_asset.formatted_price	Asset dynamic flights asset formatted price	The price of the flight, formatted for display in ads.	dimension
asset.dynamic_flights_asset.formatted_sale_price	Asset dynamic flights asset formatted sale price	The sale price of the flight, formatted for display in ads.	dimension
asset.dynamic_flights_asset.image_url	Asset dynamic flights asset image url	The URL of the main image associated with the dynamic flights asset.	dimension
asset.dynamic_flights_asset.ios_app_link	Asset dynamic flights asset ios app link	The deep link URL for an iOS application related to the dynamic flights asset.	dimension
asset.dynamic_flights_asset.ios_app_store_id	Asset dynamic flights asset ios app store id	The App Store ID for an iOS application associated with the dynamic flights asset.	dimension
asset.dynamic_flights_asset.origin_id	Asset dynamic flights asset origin id	The unique identifier for the flight’s origin.	dimension
asset.dynamic_flights_asset.origin_name	Asset dynamic flights asset origin name	The name of the flight’s origin.	dimension
asset.dynamic_flights_asset.similar_destination_ids	Asset dynamic flights asset similar destination ids	Identifiers for similar flight destinations related to a dynamic flights asset.	dimension
asset.dynamic_hotels_and_rentals_asset.address	Asset dynamic hotels and rentals asset address	The physical address of the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.android_app_link	Asset dynamic hotels and rentals asset android app link	The deep link URL for an Android application related to the dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.category	Asset dynamic hotels and rentals asset category	The category of the hotel or rental property (e.g., “hotel”, “apartment”, “villa”).	dimension
asset.dynamic_hotels_and_rentals_asset.contextual_keywords	Asset dynamic hotels and rentals asset contextual keywords	Contextual keywords for a dynamic asset related to hotels and rentals, used for targeting.	dimension
asset.dynamic_hotels_and_rentals_asset.description	Asset dynamic hotels and rentals asset description	A detailed description of the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.destination_name	Asset dynamic hotels and rentals asset destination name	The name of the destination where the hotel or rental property is located.	dimension
asset.dynamic_hotels_and_rentals_asset.formatted_price	Asset dynamic hotels and rentals asset formatted price	The price of the hotel or rental, formatted for display in ads.	dimension
asset.dynamic_hotels_and_rentals_asset.formatted_sale_price	Asset dynamic hotels and rentals asset formatted sale price	The sale price of the hotel or rental, formatted for display in ads.	dimension
asset.dynamic_hotels_and_rentals_asset.image_url	Asset dynamic hotels and rentals asset image url	The URL of the main image associated with the dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.ios_app_link	Asset dynamic hotels and rentals asset ios app link	The deep link URL for an iOS application related to the dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.ios_app_store_id	Asset dynamic hotels and rentals asset ios app store id	The App Store ID for an iOS application associated with the dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.price	Asset dynamic hotels and rentals asset price	The raw price of the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.property_id	Asset dynamic hotels and rentals asset property id	The unique identifier for the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.property_name	Asset dynamic hotels and rentals asset property name	The name of the hotel or rental property.	dimension
asset.dynamic_hotels_and_rentals_asset.sale_price	Asset dynamic hotels and rentals asset sale price	The raw sale price of the hotel or rental property, if it is on sale.	dimension
asset.dynamic_hotels_and_rentals_asset.similar_property_ids	Asset dynamic hotels and rentals asset similar property ids	Identifiers for similar properties related to a dynamic hotels and rentals asset.	dimension
asset.dynamic_hotels_and_rentals_asset.star_rating	Asset dynamic hotels and rentals asset star rating	The star rating of the hotel property.	dimension
asset.dynamic_jobs_asset.address	Asset dynamic jobs asset address	The physical address of the job location.	dimension
asset.dynamic_jobs_asset.android_app_link	Asset dynamic jobs asset android app link	The deep link URL for an Android application related to the dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.contextual_keywords	Asset dynamic jobs asset contextual keywords	Contextual keywords for a dynamic asset related to job listings, used for targeting.	dimension
asset.dynamic_jobs_asset.description	Asset dynamic jobs asset description	A detailed description of the job posting.	dimension
asset.dynamic_jobs_asset.image_url	Asset dynamic jobs asset image url	The URL of the main image associated with the dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.ios_app_link	Asset dynamic jobs asset ios app link	The deep link URL for an iOS application related to the dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.ios_app_store_id	Asset dynamic jobs asset ios app store id	The App Store ID for an iOS application associated with the dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.job_category	Asset dynamic jobs asset job category	The category of the job (e.g., “Software Engineering”, “Marketing”).	dimension
asset.dynamic_jobs_asset.job_id	Asset dynamic jobs asset job id	The unique identifier for the job posting.	dimension
asset.dynamic_jobs_asset.job_subtitle	Asset dynamic jobs asset job subtitle	The subtitle for a job listing associated with a dynamic jobs asset.	dimension
asset.dynamic_jobs_asset.job_title	Asset dynamic jobs asset job title	The primary title of the job posting.	dimension
asset.dynamic_jobs_asset.location_id	Asset dynamic jobs asset location id	The unique identifier for the job’s location.	dimension
asset.dynamic_jobs_asset.salary	Asset dynamic jobs asset salary	The salary or salary range offered for the job.	dimension
asset.dynamic_jobs_asset.similar_job_ids	Asset dynamic jobs asset similar job ids	Identifiers for similar job listings related to a dynamic jobs asset.	dimension
asset.dynamic_local_asset.address	Asset dynamic local asset address	The physical address of the local deal or business.	dimension
asset.dynamic_local_asset.android_app_link	Asset dynamic local asset android app link	The deep link URL for an Android application related to the dynamic local asset.	dimension
asset.dynamic_local_asset.category	Asset dynamic local asset category	The category of the local deal or business.	dimension
asset.dynamic_local_asset.contextual_keywords	Asset dynamic local asset contextual keywords	Contextual keywords for a dynamic asset related to local businesses or deals, used for targeting.	dimension
asset.dynamic_local_asset.deal_id	Asset dynamic local asset deal id	The unique identifier for the local deal.	dimension
asset.dynamic_local_asset.deal_name	Asset dynamic local asset deal name	The name or title of the local deal.	dimension
asset.dynamic_local_asset.description	Asset dynamic local asset description	A detailed description of the local deal or business.	dimension
asset.dynamic_local_asset.formatted_price	Asset dynamic local asset formatted price	The price of the local deal, formatted for display in ads.	dimension
asset.dynamic_local_asset.formatted_sale_price	Asset dynamic local asset formatted sale price	The sale price of the local deal, formatted for display in ads.	dimension
asset.dynamic_local_asset.image_url	Asset dynamic local asset image url	The URL of the main image associated with the dynamic local asset.	dimension
asset.dynamic_local_asset.ios_app_link	Asset dynamic local asset ios app link	The deep link URL for an iOS application related to the dynamic local asset.	dimension
asset.dynamic_local_asset.ios_app_store_id	Asset dynamic local asset ios app store id	The App Store ID for an iOS application associated with the dynamic local asset.	dimension
asset.dynamic_local_asset.price	Asset dynamic local asset price	The raw price of the local deal.	dimension
asset.dynamic_local_asset.sale_price	Asset dynamic local asset sale price	The raw sale price of the local deal, if it is on sale.	dimension
asset.dynamic_local_asset.similar_deal_ids	Asset dynamic local asset similar deal ids	Identifiers for similar local deals related to a dynamic local asset.	dimension
asset.dynamic_local_asset.subtitle	Asset dynamic local asset subtitle	The subtitle for a local listing or deal associated with a dynamic local asset.	dimension
asset.dynamic_real_estate_asset.address	Asset dynamic real estate asset address	The physical address of the real estate listing.	dimension
asset.dynamic_real_estate_asset.android_app_link	Asset dynamic real estate asset android app link	The deep link URL for an Android application related to the dynamic real estate asset.	dimension
asset.dynamic_real_estate_asset.city_name	Asset dynamic real estate asset city name	The name of the city where the real estate property is located.	dimension
asset.dynamic_real_estate_asset.contextual_keywords	Asset dynamic real estate asset contextual keywords	Contextual keywords for a dynamic asset related to real estate listings, used for targeting.	dimension
asset.dynamic_real_estate_asset.description	Asset dynamic real estate asset description	A detailed description of the real estate listing.	dimension
asset.dynamic_real_estate_asset.formatted_price	Asset dynamic real estate asset formatted price	The price of the real estate listing, formatted for display in ads.	dimension
asset.dynamic_real_estate_asset.image_url	Asset dynamic real estate asset image url	The URL of the main image associated with the dynamic real estate asset.	dimension
asset.dynamic_real_estate_asset.ios_app_link	Asset dynamic real estate asset ios app link	The deep link URL for an iOS application related to the dynamic real estate asset.	dimension
asset.dynamic_real_estate_asset.ios_app_store_id	Asset dynamic real estate asset ios app store id	The App Store ID for an iOS application associated with the dynamic real estate asset.	dimension
asset.dynamic_real_estate_asset.listing_id	Asset dynamic real estate asset listing id	The unique identifier for the real estate listing.	dimension
asset.dynamic_real_estate_asset.listing_name	Asset dynamic real estate asset listing name	The name or title of the real estate listing.	dimension
asset.dynamic_real_estate_asset.listing_type	Asset dynamic real estate asset listing type	The type of real estate listing (e.g., “for sale”, “for rent”).	dimension
asset.dynamic_real_estate_asset.price	Asset dynamic real estate asset price	The raw price of the real estate listing.	dimension
asset.dynamic_real_estate_asset.property_type	Asset dynamic real estate asset property type	The type of property in the real estate listing (e.g., “house”, “apartment”, “land”).	dimension
asset.dynamic_real_estate_asset.similar_listing_ids	Asset dynamic real estate asset similar listing ids	Identifiers for similar real estate listings related to a dynamic real estate asset.	dimension
asset.dynamic_travel_asset.android_app_link	Asset dynamic travel asset android app link	The deep link URL for an Android application related to the dynamic travel asset.	dimension
asset.dynamic_travel_asset.category	Asset dynamic travel asset category	The category of the travel offering (e.g., “tour”, “activity”, “vacation package”).	dimension
asset.dynamic_travel_asset.contextual_keywords	Asset dynamic travel asset contextual keywords	Contextual keywords for a dynamic asset related to travel destinations or packages, used for targeting.	dimension
asset.dynamic_travel_asset.destination_address	Asset dynamic travel asset destination address	The physical address of the travel destination.	dimension
asset.dynamic_travel_asset.destination_id	Asset dynamic travelasset destination id	The unique identifier for the travel destination.	dimension
asset.dynamic_travel_asset.destination_name	Asset dynamic travel asset destination name	The name of the travel destination.	dimension
asset.dynamic_travel_asset.formatted_price	Asset dynamic travel asset formatted price	The price of the travel offering, formatted for display in ads.	dimension
asset.dynamic_travel_asset.formatted_sale_price	Asset dynamic travel asset formatted sale price	The sale price of the travel offering, formatted for display in ads.	dimension
asset.dynamic_travel_asset.image_url	Asset dynamic travel asset image url	The URL of the main image associated with the dynamic travel asset.	dimension
asset.dynamic_travel_asset.ios_app_link	Asset dynamic travel asset ios app link	The deep link URL for an iOS application related to the dynamic travel asset.	dimension
asset.dynamic_travel_asset.ios_app_store_id	Asset dynamic travel asset ios app store id	The App Store ID for an iOS application associated with the dynamic travel asset.	dimension
asset.dynamic_travel_asset.origin_id	Asset dynamic travel asset origin id	The unique identifier for the travel origin.	dimension
asset.dynamic_travel_asset.origin_name	Asset dynamic travel asset origin name	The name of the travel origin.	dimension
asset.dynamic_travel_asset.price	Asset dynamic travel asset price	The raw price of the travel offering.	dimension
asset.dynamic_travel_asset.sale_price	Asset dynamic travel asset sale price	The raw sale price of the travel offering, if it is on sale.	dimension
asset.dynamic_travel_asset.similar_destination_ids	Asset dynamic travel asset similar destination ids	Identifiers for similar travel destinations related to a dynamic travel asset.	dimension
asset.dynamic_travel_asset.title	Asset dynamic travel asset title	The primary title for the dynamic travel asset.	dimension
asset.field_type_policy_summaries	Field type policy summaries	Summaries of policy information related to the field types used within an asset, indicating compliance status.	dimension
asset.final_mobile_urls	Asset final mobile urls	The list of URLs that users are directed to when they click on the asset on a mobile device.	dimension
asset.final_url_suffix	Asset final url suffix	A suffix that is appended to the final URL, used for tracking parameters.	dimension
asset.final_urls	Asset final urls	The list of URLs that users are directed to when they click on the asset.	dimension
asset.hotel_callout_asset.language_code	Asset hotel callout asset language code	The language code of the text content within the hotel callout asset.	dimension
asset.hotel_callout_asset.text	Asset hotel callout asset text	The text content of the hotel callout asset, used to highlight specific features or offers.	dimension
asset.hotel_property_asset.hotel_address	Hotel property asset hotel address	The physical address of the hotel property.	dimension
asset.hotel_property_asset.hotel_name	Hotel property asset hotel name	The name of the hotel property associated with the asset.	dimension
asset.hotel_property_asset.place_id	Hotel property asset place id	The unique Google Place ID for the hotel property asset.	dimension
asset.id	Asset ID	The unique identifier for the asset.	dimension
asset.image_asset.file_size	Full image file size	The size of the image file in bytes.	dimension
asset.image_asset.full_size.height_pixels	Full image height (px)	The height of the image asset in pixels at its full size.	dimension
asset.image_asset.full_size.url	Full image URL	The URL where the full-size image asset can be accessed.	dimension
asset.image_asset.full_size.width_pixels	Full image width (px)	The width of the image asset in pixels at its full size.	dimension
asset.image_asset.mime_type	Image media type	The MIME type of the image asset (e.g., ‘image/jpeg’, ‘image/png’).	dimension
asset.lead_form_asset.background_image_asset	Asset lead form asset background image asset	The background image asset used for the lead form.	dimension
asset.lead_form_asset.business_name	Asset lead form asset business name	The business name displayed in the lead form asset.	dimension
asset.lead_form_asset.call_to_action_description	Asset lead form asset call to action description	A descriptive text for the call to action on the lead form.	dimension
asset.lead_form_asset.call_to_action_type	Asset lead form asset call to action type	The type of call to action presented on the lead form.	dimension
asset.lead_form_asset.custom_disclosure	Asset lead form asset custom disclosure	Custom legal or privacy disclosure text for the lead form.	dimension
asset.lead_form_asset.custom_question_fields	Asset lead form asset custom question fields	Custom questions included in a lead form asset, allowing advertisers to collect specific information from users.	dimension
asset.lead_form_asset.delivery_methods	Asset lead form asset delivery methods	The methods used to deliver submitted lead form data (e.g., webhooks).	dimension
asset.lead_form_asset.description	Asset lead form asset description	The description text displayed in the lead form asset.	dimension
asset.lead_form_asset.desired_intent	Asset lead form asset desired intent	The advertiser’s desired intent or goal for submissions received through a lead form asset.	dimension
asset.lead_form_asset.fields	Asset lead form asset fields	The collection of input fields presented to the user on the lead form (e.g., name, email, phone).	dimension
asset.lead_form_asset.headline	Asset lead form asset headline	The headline text displayed in the lead form asset.	dimension
asset.lead_form_asset.post_submit_call_to_action_type	Asset lead form asset post submit call to action type	The type of call to action displayed to the user after they submit the lead form.	dimension
asset.lead_form_asset.post_submit_description	Asset lead form asset post submit description	The description text displayed to the user after they submit the lead form.	dimension
asset.lead_form_asset.post_submit_headline	Asset lead form asset post submit headline	The headline text displayed to the user after they submit the lead form.	dimension
asset.lead_form_asset.privacy_policy_url	Asset lead form asset privacy policy url	The URL to the privacy policy associated with the lead form.	dimension
asset.location_asset.business_profile_locations	Location asset business profile locations	Business profile locations associated with the location asset.	dimension
asset.location_asset.location_ownership_type	Location asset location ownership type	The ownership type of the location associated with a location asset (e.g., owned by the business, partner managed).	dimension
asset.location_asset.place_id	Location asset place id	The unique Google Place ID for the location asset.	dimension
asset.mobile_app_asset.app_id	Asset mobile app asset app id	The unique identifier for the mobile application linked as an asset.	dimension
asset.mobile_app_asset.app_store	Asset mobile app asset app store	The app store where the mobile application is available (e.g., Google Play, Apple App Store).	dimension
asset.mobile_app_asset.end_date	Asset mobile app asset end date	The date when the mobile app asset is scheduled to stop serving.	dimension
asset.mobile_app_asset.link_text	Asset mobile app asset link text	The text displayed as the link for the mobile app asset.	dimension
asset.mobile_app_asset.start_date	Asset mobile app asset start date	The date when the mobile app asset is scheduled to start serving.	dimension
asset.name	Asset name	The name given to the asset.	dimension
asset.page_feed_asset.labels	Asset page feed asset labels	Labels applied to a page feed asset for categorization and targeted advertising.	dimension
asset.page_feed_asset.page_url	Asset page feed asset page url	The URL of the page included in the page feed asset.	dimension
asset.policy_summary.approval_status	Asset policy summary approval status	The overall approval status of the asset based on policy review.	dimension
asset.policy_summary.policy_topic_entries	Asset policy summary policy topic entries	Details about specific policy topics or violations found during the asset review.	dimension
asset.policy_summary.review_status	Asset policy summary review status	The current review status of the asset by Google Ads policy teams.	dimension
asset.price_asset.language_code	Asset price asset language code	The language code of the price asset content.	dimension
asset.price_asset.price_offerings	Asset price asset price offerings	A list of price offerings or services included in the price asset.	dimension
asset.price_asset.price_qualifier	Asset price asset price qualifier	Text that qualifies the prices shown (e.g., ‘from’, ‘up to’).	dimension
asset.price_asset.type	Asset price asset type	The type of price asset, indicating what kind of offerings it displays.	dimension
asset.promotion_asset.ad_schedule_targets	Asset promotion asset ad schedule targets	Defines the days and times when the promotion asset is eligible to show.	dimension
asset.promotion_asset.discount_modifier	Asset promotion asset discount modifier	The modifier applied to the discount, such as ‘up to’ or ‘percent off’.	dimension
asset.promotion_asset.end_date	Asset promotion asset end date	The date when the promotion asset is scheduled to stop serving.	dimension
asset.promotion_asset.language_code	Asset promotion asset language code	The language code of the promotion asset content.	dimension
asset.promotion_asset.money_amount_off.amount_micros	Asset promotion asset money amount off amount micros	The monetary amount of the discount, in micros (one millionth of the currency unit).	dimension
asset.promotion_asset.money_amount_off.currency_code	Asset promotion asset money amount off currency code	The currency code for the monetary discount (e.g., ‘USD’, ‘EUR’).	dimension
asset.promotion_asset.occasion	Asset promotion asset occasion	The occasion for which the promotion is offered (e.g., ‘SEASONAL’, ‘HOLIDAY’).	dimension
asset.promotion_asset.orders_over_amount.amount_micros	Asset promotion asset orders over amount amount micros	The minimum order amount required for the promotion to apply, in micros.	dimension
asset.promotion_asset.orders_over_amount.currency_code	Asset promotion asset orders over amount currency code	The currency code for the minimum order amount.	dimension
asset.promotion_asset.percent_off	Asset promotion asset percent off	The percentage discount offered by the promotion.	dimension
asset.promotion_asset.promotion_code	Asset promotion asset promotion code	A unique code that customers can use to redeem the promotion.	dimension
asset.promotion_asset.promotion_target	Asset promotion asset promotion target	The specific product, service, or category to which the promotion applies.	dimension
asset.promotion_asset.redemption_end_date	Asset promotion asset redemption end date	The last date when the promotion can be redeemed.	dimension
asset.promotion_asset.redemption_start_date	Asset promotion asset redemption start date	The first date when the promotion can be redeemed.	dimension
asset.promotion_asset.start_date	Asset promotion asset start date	The date when the promotion asset is scheduled to start serving.	dimension
asset.resource_name	Asset resource name	The resource name of the asset, which uniquely identifies it within the API.	dimension
asset.sitelink_asset.ad_schedule_targets	Asset sitelink asset ad schedule targets	Defines the days and times when the sitelink asset is eligible to show.	dimension
asset.sitelink_asset.description1	Asset sitelink asset description1	The first descriptive line for the sitelink asset.	dimension
asset.sitelink_asset.description2	Asset sitelink asset description2	The second descriptive line for the sitelink asset.	dimension
asset.sitelink_asset.end_date	Asset sitelink asset end date	The date when the sitelink asset is scheduled to stop serving.	dimension
asset.sitelink_asset.link_text	Asset sitelink asset link text	The clickable text displayed for the sitelink asset.	dimension
asset.sitelink_asset.start_date	Asset sitelink asset start date	The date when the sitelink asset is scheduled to start serving.	dimension
asset.source	Asset source	The origin of the asset, indicating whether it was provided by the advertiser or automatically generated by the system.	dimension
asset.structured_snippet_asset.header	Asset structured snippet asset header	The header for the structured snippet asset (e.g., ‘Amenities’, ‘Destinations’).	dimension
asset.structured_snippet_asset.values	Asset structured snippet asset values	A list of values associated with the structured snippet header.	dimension
asset.text_asset.text	Text asset	The actual text content of the text asset.	dimension
asset.tracking_url_template	Asset tracking url template	A template for constructing tracking URLs for the asset.	dimension
asset.type	Asset type	The type of asset (e.g., IMAGE, TEXT, YOUTUBE_VIDEO).	dimension
asset.url_custom_parameters	Asset url custom parameters	A list of custom URL parameters for the asset, used for tracking.	dimension
asset.youtube_video_asset.youtube_video_id	Youtube video ID	The YouTube video ID for the YouTube video asset.	dimension
asset.youtube_video_asset.youtube_video_title	Youtube video title	The title of the YouTube video associated with the asset.	dimension
asset_field_type_view.field_type	Asset field type	The specific way an asset is used within an ad (e.g., HEADLINE, DESCRIPTION).	dimension
asset_field_type_view.resource_name	Asset field type view resource name	The resource name for the asset field type view.	dimension
asset_group.ad_strength	Asset group ad strength	An indicator of the quality and expected performance of the ads within the asset group.	dimension
asset_group.final_mobile_urls	Asset group final mobile urls	A list of final mobile URLs for the asset group, leading to the landing pages.	dimension
asset_group.final_urls	Asset group final urls	A list of final URLs for the asset group, leading to the landing pages.	dimension
asset_group.id	Asset group ID	The unique identifier for the asset group.	dimension
asset_group.name	Asset group name	The name of the asset group.	dimension
asset_group.path1	Asset group path1	The first path component for an asset group’s final URL, used to construct the display URL.	dimension
asset_group.path2	Asset group path2	The second path component for an asset group’s final URL, used to construct the display URL.	dimension
asset_group.primary_status	Asset group primary status	The primary status of the asset group (e.g., ENABLED, PAUSED).	dimension
asset_group.primary_status_reasons	Asset group primary status reasons	A list of reasons explaining the primary status of the asset group.	dimension
asset_group.resource_name	asset_group.resource_name	The resource name of the asset group, which uniquely identifies it. Its format is customers/{customer_id}/assetGroups/{asset_group_id}.	dimension
asset_group.status	Asset group status	The overall status of the asset group (e.g., ENABLED, PAUSED, REMOVED).	dimension
asset_group_asset.field_type	asset_group_asset.field_type	Describes the role or placement of an asset within an asset group, such as a HEADLINE or YOUTUBE_VIDEO.	dimension
asset_group_asset.resource_name	asset_group_asset.resource_name	The resource name of the asset group asset, which uniquely identifies the link between an asset and an asset group. Its format is customers/{customer_id}/assetGroupAssets/{asset_group_id}~{asset_id}~{field_type}.	dimension
asset_group_listing_group_filter.case_value.product_brand.value	Asset group listing group filter product brand value	The brand value used in the listing group filter for product ads within an asset group.	dimension
asset_group_listing_group_filter.case_value.product_category.category_id	Asset group listing group filter product category category id	The category ID for filtering product ads within an asset group based on product category.	dimension
asset_group_listing_group_filter.case_value.product_category.level	Asset group listing group filter product category level	The level of the product category used in the listing group filter (e.g., top-level, sub-category).	dimension
asset_group_listing_group_filter.case_value.product_channel.channel	Asset group listing group filter product channel	The sales channel (e.g., online, local) used in the listing group filter for product ads.	dimension
asset_group_listing_group_filter.case_value.product_condition.condition	Asset group listing group filter product condition	The condition of the product (e.g., new, used) used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_custom_attribute.index	Asset group listing group filter product custom attribute index	The index of the custom product attribute used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_custom_attribute.value	Asset group listing group filter product custom attribute value	The value of the custom product attribute used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_item_id.value	Asset group listing group filter product item ID value	The specific product item ID used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_type.level	Asset group listing group filter product type level	The level of the product type used in the listing group filter.	dimension
asset_group_listing_group_filter.case_value.product_type.value	Asset group listing group filter product type value	The value of the product type used in the listing group filter.	dimension
asset_group_listing_group_filter.id	Asset group listing group filter id	The unique identifier for the asset group listing group filter.	dimension
asset_group_listing_group_filter.listing_source	Asset group listing group filter listing source	The source of product or service listings used for filtering within an asset group, often referencing a Merchant Center feed.	dimension
asset_group_listing_group_filter.parent_listing_group_filter	Asset group listing group filter parent listing group filter	The resource name of the parent listing group filter in a hierarchical structure.	dimension
asset_group_listing_group_filter.path	Asset group listing group filter path	The path of the listing group filter in a hierarchical structure.	dimension
asset_group_listing_group_filter.type	Asset group listing group filter type	The type of the asset group listing group filter.	dimension
average_cost	average_cost	The average cost per interaction.	metric
average_cpe	average_cpe	The average cost-per-engagement (CPE) for your ads.	metric
average_cpm	average_cpm	The average cost-per-thousand impressions (CPM) for your ads.	metric
average_cpv	average_cpv	The average cost-per-view (CPV) for your video ads.	metric
bidding_strategy.campaign_count	Bidding strategy campaign count	The number of campaigns currently using this bidding strategy.	dimension
bidding_strategy.currency_code	Bidding strategy currency	The currency code used for the bidding strategy (e.g., ‘USD’, ‘EUR’).	dimension
bidding_strategy.enhanced_cpc	Enhanced CPC bidding strategy	Indicates if the Enhanced CPC (cost-per-click) bidding strategy is enabled.	dimension
bidding_strategy.id	Bid strategy ID	The unique identifier for the bidding strategy.	dimension
bidding_strategy.name	Bid strategy name	The name of the bidding strategy.	dimension
bidding_strategy.non_removed_campaign_count	Non-removed campaigns	The number of active, non-removed campaigns associated with this bidding strategy.	dimension
bidding_strategy.resource_name	Bidding strategy resource name	The resource name of the bidding strategy.	dimension
bidding_strategy.status	Bid strategy state	The status of the bidding strategy (e.g., ENABLED, REMOVED).	dimension
bidding_strategy.target_cpa.cpc_bid_ceiling_micros	Upper bid limit (target CPA)	The maximum CPC bid an advertiser is willing to pay, in micros, for the Target CPA bidding strategy.	dimension
bidding_strategy.target_cpa.cpc_bid_floor_micros	Lower bid limit (target CPA)	The minimum CPC bid an advertiser is willing to pay, in micros, for the Target CPA bidding strategy.	dimension
bidding_strategy.target_cpa.target_cpa_micros	Target CPA	The target cost-per-acquisition (CPA) for the bidding strategy, in micros.	dimension
bidding_strategy.target_impression_share.cpc_bid_ceiling_micros	Bidding strategy target impression share maximum CPC bid (micros)	The maximum CPC bid an advertiser is willing to pay, in micros, for the Target Impression Share bidding strategy.	dimension
bidding_strategy.target_impression_share.location	Bidding strategy target location	The location target for the Target Impression Share bidding strategy.	dimension
bidding_strategy.target_impression_share.location_fraction_micros	Bidding strategy target impression share location fraction (micros)	The target impression share percentage for the chosen location, in micros (e.g., 1,000,000 for 100%).	dimension
bidding_strategy.target_roas.cpc_bid_ceiling_micros	Upper bid limit (target ROAS)	The maximum CPC bid an advertiser is willing to pay, in micros, for the Target ROAS bidding strategy.	dimension
bidding_strategy.target_roas.cpc_bid_floor_micros	Lower bid limit (target ROAS)	The minimum CPC bid an advertiser is willing to pay, in micros, for the Target ROAS bidding strategy.	dimension
bidding_strategy.target_roas.target_roas	Target ROAS	The target return on ad spend (ROAS) for the bidding strategy.	dimension
bidding_strategy.target_spend.cpc_bid_ceiling_micros	Bid limit (maximize clicks)	The maximum CPC bid an advertiser is willing to pay, in micros, for the Target Spend (Maximize Clicks) bidding strategy.	dimension
bidding_strategy.target_spend.target_spend_micros	Target spend (maximize clicks)	The target spend amount for the bidding strategy, in micros.	dimension
bidding_strategy.type	Bid strategy type	The type of bidding strategy (e.g., MAXIMIZE_CONVERSIONS, TARGET_CPA).	dimension
billing_setup.end_date_time	Billing Setup end date time	The date and time when the billing setup is scheduled to end.	dimension
billing_setup.id	Billing Setup ID	The unique identifier for the billing setup.	dimension
billing_setup.payments_account	Billing Setup payments account	The resource name of the payments account linked to the billing setup.	dimension
billing_setup.payments_account_info.payments_account_id	Billing Setup payments account ID	The ID of the payments account associated with the billing setup.	dimension
billing_setup.payments_account_info.payments_account_name	Billing Setup payments account name	The name of the payments account associated with the billing setup.	dimension
billing_setup.payments_account_info.payments_profile_id	Billing Setup payments profile ID	The ID of the payments profile associated with the billing setup.	dimension
billing_setup.payments_account_info.payments_profile_name	Billing Setup payments profile name	The name of the payments profile associated with the billing setup.	dimension
billing_setup.payments_account_info.secondary_payments_profile_id	Billing Setup secondary payments profile id	The ID of the secondary payments profile, if any, associated with the billing setup.	dimension
billing_setup.resource_name	Billing Setup resource name	The resource name of the billing setup.	dimension
billing_setup.start_date_time	Billing Setup start date time	The date and time when the billing setup became effective.	dimension
billing_setup.status	Billing Setup status	The status of the billing setup (e.g., APPROVED, PENDING, CANCELLED).	dimension
bounce_rate	bounce_rate	The percentage of visits in which a user left your site from the entrance page without interacting with the page.	metric
brand	brand	The brand of a product in Shopping campaigns.	dimension
call_view.call_duration_seconds	Call duration seconds	The duration of the call in seconds.	dimension
call_view.call_status	Call status	The status of the call (e.g., MISSED, RECEIVED).	dimension
call_view.call_tracking_display_location	Call tracking display location	The location where the call tracking phone number was displayed in the ad.	dimension
call_view.caller_area_code	Caller area code	The area code of the caller’s phone number.	dimension
call_view.caller_country_code	Caller country code	The country code of the caller’s phone number.	dimension
call_view.end_call_date_time	End call date time	The date and time when the call ended.	dimension
call_view.resource_name	Call view resource name	The resource name of the call view.	dimension
call_view.start_call_date_time	Start call date time	The date and time when the call started.	dimension
call_view.type	Call view type	The type of call recorded in the call view.	dimension
campaign.accessible_bidding_strategy	Accessible bidding strategy	The resource name of the bidding strategy accessible by this campaign.	dimension
campaign.ad_serving_optimization_status	Ad serving optimization status	The status of ad serving optimization for the campaign, indicating how ads are rotated.	dimension
campaign.advertising_channel_sub_type	Advertising sub channel	The sub-type of the advertising channel for the campaign (e.g., SEARCH_MOBILE_APP, DISPLAY_EXPRESS).	dimension
campaign.advertising_channel_type	Advertising channel	The main type of advertising channel for the campaign (e.g., SEARCH, DISPLAY, PERFORMANCE_MAX).	dimension
campaign.app_campaign_setting.app_id	App campaign app ID	The unique identifier of the app associated with the app campaign.	dimension
campaign.app_campaign_setting.app_store	App campaign app store	The app store where the app for the campaign is available (e.g., GOOGLE_PLAY, APPLE_APP_STORE).	dimension
campaign.app_campaign_setting.bidding_strategy_goal_type	App campaign goal type bidding strategy	The bidding strategy goal type for the app campaign (e.g., OPTIMIZE_FOR_INSTALLS, OPTIMIZE_FOR_IN_APP_ACTIONS).	dimension
campaign.audience_setting.use_audience_grouped	Audience setting use audience grouped	Indicates whether audience targeting settings for the campaign are grouped.	dimension
campaign.base_campaign	Base campaign ID	The resource name of the base campaign from which this campaign was created (e.g., for draft or experiment campaigns).	dimension
campaign.bidding_strategy	Campaign Bid strategy ID	The resource name of the bidding strategy applied to the campaign.	dimension
campaign.bidding_strategy_system_status	Bidding strategy system status	The system-determined status of the campaign’s bidding strategy (e.g., active, learning, limited).	dimension
campaign.bidding_strategy_type	Bid strategy type (campaign)	The type of bidding strategy applied to the campaign (e.g., Maximize Conversions, Target ROAS, Manual CPC).	dimension
campaign.campaign_budget	Budget ID	The unique identifier (resource name) of the budget associated with this campaign.	dimension
campaign.campaign_group	Group ID	The unique identifier (resource name) of the campaign group to which this campaign belongs.	dimension
campaign.commission.commission_rate_micros	Commission rate (micros)	The commission rate in micros (one millionth of a unit) for campaigns using a commission-based bidding strategy.	dimension
campaign.dynamic_search_ads_setting.domain_name	Campaign domain name	The domain name specified in the Dynamic Search Ads (DSA) settings for the campaign, which Google Ads uses to generate ads.	dimension
campaign.dynamic_search_ads_setting.feeds	Campaign page feeds	Provides the list of page feeds used to specify URLs for Dynamic Search Ads (DSA) in a campaign.	dimension
campaign.dynamic_search_ads_setting.language_code	Campaign domain language code	The language code for the domain used in Dynamic Search Ads settings, indicating the language of the webpages to be crawled.	dimension
campaign.dynamic_search_ads_setting.use_supplied_urls_only	Campaign use supplied URLs only	Indicates whether the Dynamic Search Ads campaign should only use URLs explicitly provided by the advertiser, rather than crawling the entire domain.	dimension
campaign.end_date	End date	The end date of the campaign in YYYY-MM-DD format, after which ads will stop running.	dimension
campaign.excluded_parent_asset_field_types	Excluded parent asset field types	A list of field types for parent assets that are excluded from being used in this campaign.	dimension
campaign.excluded_parent_asset_set_types	Excluded parent asset set types	A list of asset set types for parent assets that are excluded from being used in this campaign.	dimension
campaign.experiment_type	Campaign trial type	The type of experiment or trial a campaign is participating in (e.g., base campaign, experiment campaign).	dimension
campaign.final_url_suffix	Final URL suffix	A suffix appended to the final URLs of ads in the campaign, often used for tracking additional parameters.	dimension
campaign.frequency_caps	Campaign frequency caps	Settings that limit the number of times an ad in this campaign can be shown to the same user over a specified period.	dimension
campaign.geo_target_type_setting.negative_geo_target_type	Negative geo_targeting type	The type of negative geographic targeting applied to the campaign, defining how excluded locations are handled.	dimension
campaign.geo_target_type_setting.positive_geo_target_type	Positive geo targeting type	The type of positive geographic targeting applied to the campaign, defining how included locations are handled.	dimension
campaign.hotel_property_asset_set	Hotel property asset set	The resource name of the asset set containing hotel properties relevant to this campaign.	dimension
campaign.hotel_setting.hotel_center_id	Hotel center account ID	The identifier of the Hotel Center account linked to this hotel campaign.	dimension
campaign.id	Campaign ID	The unique identifier for the campaign.	dimension
campaign.labels	Campaign labels	Labels applied to the campaign for organizational purposes and filtering.	dimension
campaign.listing_type	Listing type	The type of listing (e.g., products, services, properties) that the campaign is designed to promote.	dimension
campaign.local_campaign_setting.location_source_type	Location source	The source of location information used for a local campaign (e.g., Google My Business listings).	dimension
campaign.local_services_campaign_settings.category_bids	Categorical level bids for Manual CPA	Bidding settings at the category level for a Local Services campaign using a Manual CPA (Cost Per Acquisition) strategy.	dimension
campaign.manual_cpa	CPA bidding strategy	A bidding strategy where the advertiser manually sets bids based on desired cost per acquisition.	dimension
campaign.manual_cpc.enhanced_cpc_enabled	Enhanced CPC enabled	Indicates whether Enhanced CPC (eCPC) is enabled for a Manual CPC bidding strategy, which automatically adjusts bids for potential conversions.	dimension
campaign.manual_cpm	CPM bidding strategy	A bidding strategy where the advertiser manually sets bids based on desired cost per thousand impressions.	dimension
campaign.manual_cpv	CPV bidding strategy	Indicates if the campaign uses a Manual Cost-Per-View (CPV) bidding strategy, where advertisers set the maximum amount they’re willing to pay per view for their video ads.	dimension
campaign.maximize_conversion_value.target_roas	Target ROAS (maximize conversion value)	The target Return On Ad Spend (ROAS) percentage for a Maximize Conversion Value bidding strategy.	dimension
campaign.maximize_conversions.target_cpa_micros	Maximize conversions target cpa micros	The target Cost Per Acquisition (CPA) in micros for a Maximize Conversions bidding strategy.	dimension
campaign.name	Campaign	The name of the campaign.	dimension
campaign.network_settings.target_content_network	Target content network	Indicates whether the campaign targets the Google Display Network (content network).	dimension
campaign.network_settings.target_google_search	Target google search	Indicates whether the campaign targets Google Search results.	dimension
campaign.network_settings.target_partner_search_network	Target partner search network	Indicates whether the campaign targets Google search partners.	dimension
campaign.network_settings.target_search_network	Target search network	Indicates whether the campaign targets the Google Search Network (including Google Search and search partners).	dimension
campaign.optimization_goal_setting.optimization_goal_types	Optimization goal types	The types of optimization goals configured for the campaign (e.g., conversions, conversion value).	dimension
campaign.optimization_score	Campaign optimization score	A score indicating how optimized the campaign is, with recommendations for potential improvements.	dimension
campaign.payment_mode	Campaign payment mode	The mode of payment for the campaign (e.g., based on clicks, conversions).	dimension
campaign.percent_cpc.cpc_bid_ceiling_micros	Percentage CPC maximum bid (micros)	The maximum cost-per-click (CPC) bid in micros for a Percent CPC bidding strategy.	dimension
campaign.percent_cpc.enhanced_cpc_enabled	Campaign Percent CPC enhanced enabled	Indicates whether Enhanced CPC (eCPC) is enabled for a Percent CPC bidding strategy.	dimension
campaign.performance_max_upgrade.performance_max_campaign	Performance max target campaign	The resource name of the Performance Max campaign that a legacy campaign was upgraded to.	dimension
campaign.performance_max_upgrade.pre_upgrade_campaign	Performance max legacy campaign	The resource name of the legacy campaign that was upgraded to a Performance Max campaign.	dimension
campaign.performance_max_upgrade.status	Performance max upgrade status	The status of the Performance Max upgrade process for the campaign.	dimension
campaign.primary_status	Primary status	The primary status of the campaign, indicating its overall state (e.g., enabled, paused, ended).	dimension
campaign.primary_status_reasons	Primary status reasons	A list of reasons providing more detail about the campaign’s primary status, especially if there are issues preventing it from serving.	dimension
campaign.real_time_bidding_setting.opt_in	Real time bidding opt-in	Indicates whether real-time bidding is enabled for the campaign.	dimension
campaign.resource_name	Campaign resource name	The unique resource name of the campaign, used to identify it in the API.	dimension
campaign.selective_optimization.conversion_actions	Campaign conversion optimization actions	A list of specific conversion actions that this campaign is optimized for when selective optimization is enabled.	dimension
campaign.serving_status	Campaign serving status	The serving status of the campaign, indicating whether it is currently delivering ads (e.g., serving, paused, ended).	dimension
campaign.shopping_setting.campaign_priority	Shopping campaign priority	The priority level for a Shopping campaign, used when multiple Shopping campaigns target the same products.	dimension
campaign.shopping_setting.enable_local	Shopping campaign enable local products	Indicates whether a Shopping campaign is enabled to serve ads for local products.	dimension
campaign.shopping_setting.feed_label	Shopping campaign feed label	The feed label used by a Shopping campaign to target specific products from a Merchant Center product feed.	dimension
campaign.shopping_setting.merchant_id	Shopping campaign merchant ID	The Merchant Center ID associated with a Shopping campaign.	dimension
campaign.shopping_setting.use_vehicle_inventory	Shopping setting use vehicle inventory	Indicates whether a Shopping campaign is configured to use vehicle inventory for vehicle ads.	dimension
campaign.start_date	Start date	The start date of the campaign in YYYY-MM-DD format, when ads begin running.	dimension
campaign.status	Campaign state	The overall status of the campaign (e.g., ENABLED, PAUSED, REMOVED).	dimension
campaign.target_cpa.cpc_bid_ceiling_micros	CPA bidding maximum CPC (micros)	The maximum cost-per-click (CPC) bid in micros allowed for a Target CPA bidding strategy.	dimension
campaign.target_cpa.cpc_bid_floor_micros	CPA bidding minimum CPC (micros)	The minimum cost-per-click (CPC) bid in micros for a Target CPA bidding strategy.	dimension
campaign.target_cpa.target_cpa_micros	CPA bidding target CPA (micros)	The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy.	dimension
campaign.target_cpm.target_frequency_goal.target_count	Target cpm target frequency goal target count	The target number of impressions for a Target CPM (cost per thousand impressions) frequency goal.	dimension
campaign.target_cpm.target_frequency_goal.time_unit	Target cpm target frequency goal time unit	The time unit for a Target CPM (cost per thousand impressions) frequency goal (e.g., DAY, WEEK).	dimension
campaign.target_impression_share.cpc_bid_ceiling_micros	Impression share bidding CPC maximum bid (micros)	The maximum cost-per-click (CPC) bid in micros for a Target Impression Share bidding strategy.	dimension
campaign.target_impression_share.location	Impression share bidding location	The target location on the search results page (e.g., ‘top of page’, ‘anywhere’) for a Target Impression Share bidding strategy.	dimension
campaign.target_impression_share.location_fraction_micros	Impression share bidding location fraction (micros)	The target impression share percentage in micros for the specified location in a Target Impression Share bidding strategy.	dimension
campaign.target_roas.cpc_bid_ceiling_micros	ROAS bidding maximum CPC (micros)	The maximum cost-per-click (CPC) bid in micros for a Target ROAS (Return On Ad Spend) bidding strategy.	dimension
campaign.target_roas.cpc_bid_floor_micros	ROAS bidding minimum CPC (micros)	The minimum cost-per-click (CPC) bid in micros for a Target ROAS (Return On Ad Spend) bidding strategy.	dimension
campaign.target_roas.target_roas	ROAS bidding target ROAS	The target Return On Ad Spend (ROAS) percentage for a Target ROAS bidding strategy.	dimension
campaign.target_spend.cpc_bid_ceiling_micros	Target spend bidding maximum CPC (micros)	The maximum cost-per-click (CPC) bid in micros for a Target Spend bidding strategy.	dimension
campaign.target_spend.target_spend_micros	Target spend bidding target spend (micros)	The target spending amount in micros for a Target Spend bidding strategy.	dimension
campaign.targeting_setting.target_restrictions	Campaign target restrictions	Restrictions applied to the campaign’s targeting settings, such as exclusions or specific targeting parameters.	dimension
campaign.tracking_setting.tracking_url	Campaign tracking URL	The tracking URL for the campaign, used to measure clicks and other interactions with ads.	dimension
campaign.tracking_url_template	Tracking template	The URL template used for tracking clicks from ads in the campaign.	dimension
campaign.travel_campaign_settings.travel_account_id	Travel campaign settings travel account id	The identifier of the travel account associated with a travel campaign.	dimension
campaign.url_custom_parameters	Custom parameter	Custom parameters that can be appended to URLs for detailed tracking purposes.	dimension
campaign.url_expansion_opt_out	Url expansion opt out	Indicates whether URL expansion is opted out for the campaign, affecting how landing pages are generated.	dimension
campaign.vanity_pharma.vanity_pharma_display_url_mode	Vanity pharma URL display mode	The display mode for vanity URLs in pharmaceutical ads within the campaign.	dimension
campaign.vanity_pharma.vanity_pharma_text	Vanity pharma URL text	The text displayed for vanity URLs in pharmaceutical ads within the campaign.	dimension
campaign.video_brand_safety_suitability	Campaign brand safety setting	Brand safety settings for video ads in the campaign, controlling the types of content where ads can appear.	dimension
campaign_asset.asset	Campaign Asset asset	The resource name of the asset linked to this campaign.	dimension
campaign_asset.campaign	Campaign Asset campaign	The resource name of the campaign to which this asset is linked.	dimension
campaign_asset.field_type	Campaign Asset field type	The specific field type that the asset fulfills within the context of the campaign (e.g., HEADLINE, DESCRIPTION).	dimension
campaign_asset.primary_status	Campaign Asset primary status	The primary status of the campaign asset, indicating its overall state (e.g., enabled, paused, removed).	dimension
campaign_asset.primary_status_details	Campaign Asset primary status details	Details providing more information about the primary status of the campaign asset.	dimension
campaign_asset.primary_status_reasons	Campaign Asset primary status reasons	A list of reasons for the primary status of the campaign asset.	dimension
campaign_asset.resource_name	Campaign Asset resource name	The unique resource name of the campaign asset.	dimension
campaign_asset.source	Campaign Asset source	The source of the campaign asset, indicating whether it was provided by the advertiser or automatically generated by the system.	dimension
campaign_asset.status	Campaign Asset status	The status of the campaign asset (e.g., ENABLED, PAUSED, REMOVED).	dimension
campaign_audience_view.resource_name	Campaign audience view resource name	The resource name for the campaign audience view, used for reporting on campaign audience performance.	dimension
campaign_bid_modifier.bid_modifier	Bid modifier	The bid adjustment value applied at the campaign level for a specific criterion (e.g., device, location).	dimension
campaign_bid_modifier.campaign	Bid modifier campaign	The resource name of the campaign to which the bid modifier applies.	dimension
campaign_bid_modifier.criterion_id	Bid modifier criterion ID	The unique identifier of the criterion for which the bid modifier is set (e.g., device, location).	dimension
campaign_bid_modifier.interaction_type.type	Bid modifier interaction ID	The type of interaction criterion (e.g., call, website visit) for which the bid modifier is set.	dimension
campaign_bid_modifier.resource_name	Bid modifier resource name	The unique resource name of the campaign bid modifier.	dimension
campaign_budget.amount_micros	Budget	The daily budget amount in micros (one millionth of a currency unit) for the campaign budget.	dimension
campaign_budget.delivery_method	Delivery method	The delivery method for the campaign budget, controlling how quickly the budget is spent (e.g., STANDARD, ACCELERATED).	dimension
campaign_budget.explicitly_shared	Explicitly shared	Indicates whether the campaign budget is explicitly shared across multiple campaigns.	dimension
campaign_budget.has_recommended_budget	Has recommended budget	Indicates whether Google Ads has a recommended budget available for the campaign.	dimension
campaign_budget.id	Campaign budget ID	The unique identifier for the campaign budget.	dimension
campaign_budget.name	Budget name	The name of the campaign budget.	dimension
campaign_budget.period	Budget period	The period over which the budget is allocated (e.g., DAILY).	dimension
campaign_budget.recommended_budget_amount_micros	Recommended budget amount	The recommended budget amount in micros suggested by Google Ads.	dimension
campaign_budget.recommended_budget_estimated_change_weekly_clicks	Estimated change in weekly clicks at recommended budget	The estimated change in weekly clicks if the campaign budget were adjusted to the recommended amount.	dimension
campaign_budget.recommended_budget_estimated_change_weekly_cost_micros	Estimated change in weekly cost at recommended budget	The estimated change in weekly cost, in micro-units, if the campaign budget were adjusted to the recommended amount.	dimension
campaign_budget.recommended_budget_estimated_change_weekly_interactions	Estimated change in weekly interactions at recommended budget	The estimated change in weekly interactions if the campaign budget were adjusted to the recommended amount. Interactions can include clicks, calls, or other engagements depending on the ad format.	dimension
campaign_budget.recommended_budget_estimated_change_weekly_views	Estimated change in weekly views at recommended budget	The estimated change in weekly views if the campaign budget were adjusted to the recommended amount.	dimension
campaign_budget.reference_count	Campaign budget reference count	The number of campaigns that share this budget. A value of 1 indicates an unshared campaign budget.	dimension
campaign_budget.resource_name	Campaign budget resource name	The resource name of the campaign budget, which uniquely identifies it within the Google Ads API.	dimension
campaign_budget.status	Budget state	The current status of the campaign budget (e.g., enabled, removed).	dimension
campaign_budget.total_amount_micros	Total budget amount	The total budget amount, in micro-units, allocated for the campaign budget.	dimension
campaign_budget.type	Campaign budget type	The type of campaign budget, indicating whether it’s a shared budget or a campaign-specific budget.	dimension
campaign_criterion.ad_schedule.day_of_week	Ad schedule day of the week	The day of the week (e.g., MONDAY, TUESDAY) on which an ad schedule is active.	dimension
campaign_criterion.bid_modifier	Campaign Criterion bid modifier	A multiplier applied to bids for a specific campaign criterion, such as device, location, or audience.	dimension
campaign_criterion.criterion_id	Campaign Criterion ID	The unique identifier for a campaign criterion.	dimension
campaign_criterion.display_name	Campaign Criterion display name	The user-friendly name of a campaign criterion (e.g., a location name or audience segment name).	dimension
campaign_criterion.keyword.match_type	Campaign Criterion keyword match type	The match type of a keyword criterion (e.g., exact, phrase, broad).	dimension
campaign_criterion.keyword.text	Campaign Criterion keyword text	The text of the keyword used as a campaign criterion.	dimension
campaign_criterion.location.geo_target_constant	Campaign Criterion location geo target constant	The resource name of the geographic target constant used as a location criterion for the campaign.	dimension
campaign_criterion.negative	Campaign Criterion is negative	Indicates whether the campaign criterion is an exclusion (negative) or an inclusion.	dimension
campaign_criterion.placement.url	Campaign Criterion placement URL	The URL of a website placement targeted or excluded at the campaign level.	dimension
campaign_criterion.proximity.address.city_name	Campaign Criterion City Name	The city name used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.country_code	Campaign Criterion Country Code	The country code used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.postal_code	Campaign Criterion Postal Code	The postal code used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.province_code	Campaign Criterion Province Code	The province code used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.province_name	Campaign Criterion Province Name	The province name used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.address.street_address	Campaign Criterion Street Address	The street address used in a proximity targeting criterion.	dimension
campaign_criterion.proximity.geo_point.latitude_in_micro_degrees	Campaign Criterion Geo Point Latitude Micro Degrees	The latitude, in micro-degrees, of the geographical point for proximity targeting.	dimension
campaign_criterion.proximity.geo_point.longitude_in_micro_degrees	Campaign Criterion Geo Point Longitude Micro Degrees	The longitude, in micro-degrees, of the geographical point for proximity targeting.	dimension
campaign_criterion.proximity.radius	Campaign Criterion Radius	The radius around a geographical point or address for proximity targeting.	dimension
campaign_criterion.proximity.radius_units	Campaign Criterion Radius Units	The unit of measurement for the radius in proximity targeting (e.g., KILOMETERS, MILES).	dimension
campaign_criterion.resource_name	Campaign Criterion resource name	The resource name of the campaign criterion, which uniquely identifies it within the Google Ads API.	dimension
campaign_criterion.status	Campaign Criterion status	The current status of the campaign criterion (e.g., enabled, paused, removed).	dimension
campaign_criterion.type	Campaign Criterion type	The type of the campaign criterion (e.g., KEYWORD, LOCATION, AGE_RANGE).	dimension
campaign_criterion.user_list.user_list	Campaign Criterion User List	The resource name of the user list used as an audience criterion for the campaign.	dimension
campaign_group.id	Campaign group id	The unique identifier for the campaign group.	dimension
campaign_group.name	Campaign group name	The name of the campaign group.	dimension
campaign_group.resource_name	Campaign group resource name	The resource name of the campaign group, which uniquely identifies it within the Google Ads API.	dimension
campaign_group.status	Campaign group status	The current status of the campaign group (e.g., enabled, removed).	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The marketing objective set for the campaign (e.g., Sales, Leads, Website traffic).	dimension
campaign_search_term_insight.campaign_id	Campaign search term insight campaign ID	The ID of the campaign associated with the search term insight.	dimension
campaign_search_term_insight.category_label	Campaign search term insight category label	A label categorizing the search term insight (e.g., related to a specific product or service).	dimension
campaign_search_term_insight.id	Campaign search term insight ID	The unique identifier for the campaign search term insight.	dimension
change_event.change_date_time	Change Event Changed Date Time	The date and time when the change event occurred.	dimension
change_event.change_resource_name	Change Event Changed Resource Name	The resource name of the entity that was changed (e.g., campaign, ad group).	dimension
change_event.change_resource_type	Change Event Changed Resource Type	The type of resource that was changed (e.g., CAMPAIGN, AD_GROUP).	dimension
change_event.changed_fields	Change Event Changed Fields	A list of the specific fields within the resource that were modified during the change event.	dimension
change_event.client_type	Change Event Client Type	The type of client that initiated the change (e.g., GOOGLE_ADS_WEB_INTERFACE, GOOGLE_ADS_API).	dimension
change_event.new_resource	Change Event New Resource	The state of the resource after the change occurred.	dimension
change_event.old_resource	Change Event Old Resource	The state of the resource before the change occurred.	dimension
change_event.resource_change_operation	Change Event Resource Change Operation	The type of operation performed on the resource (e.g., CREATE, UPDATE, REMOVE).	dimension
change_event.user_email	Change Event User Email	The email address of the user who made the change.	dimension
click_view.ad_group_ad	Click View Ad	The resource name of the ad group ad that was clicked.	dimension
click_view.area_of_interest.city	City (location of interest)	The city identified as the user’s area of interest when the click occurred.	dimension
click_view.area_of_interest.country	Country/territory (location of interest)	The country or territory identified as the user’s area of interest when the click occurred.	dimension
click_view.area_of_interest.metro	Metro area (location of interest)	The metro area identified as the user’s area of interest when the click occurred.	dimension
click_view.area_of_interest.most_specific	Most specific location target (location of interest)	The most specific location target identified as the user’s area of interest when the click occurred.	dimension
click_view.area_of_interest.region	Region (location of interest)	The region identified as the user’s area of interest when the click occurred.	dimension
click_view.campaign_location_target	Click view campaign location target	The resource name of the campaign location target that was relevant to the click.	dimension
click_view.gclid	Google click ID	The Google Click Identifier (GCLID) associated with a click, used for tracking conversions and linking ad interactions to website activity.	dimension
click_view.keyword	Click view keyword	The resource name of the keyword that triggered the ad click.	dimension
click_view.keyword_info.match_type	Click view keyword match type	The match type of the keyword that triggered the ad click.	dimension
click_view.keyword_info.text	Click view keyword info text	The text of the keyword that triggered the ad click.	dimension
click_view.location_of_presence.city	City (physical location)	The city of the user’s physical location when the ad was clicked.	dimension
click_view.location_of_presence.country	Country/territory (physical location)	The country/territory of the user’s physical location when the ad was clicked.	dimension
click_view.location_of_presence.metro	Metro area (physical location)	The metro area of the user’s physical location when the ad was clicked.	dimension
click_view.location_of_presence.most_specific	Most specific location target (physical location)	The most specific geographical location where the user was physically present when the click occurred.	dimension
click_view.location_of_presence.region	Region (physical location)	The region (e.g., state, province) of the user’s physical location when the ad was clicked.	dimension
click_view.page_number	Page	The page number on the search results where the ad impression and subsequent click occurred.	dimension
click_view.resource_name	Click view resource name	The resource name of the click view, which uniquely identifies the click event.	dimension
click_view.user_list	Click view user list	The user list associated with the click, often used for remarketing or audience targeting.	dimension
clicks_googleAds	clicks_googleAds	The number of clicks on your Google Ads that led to visits to your website or landing page.	metric
conversion_action.app_id	Conversion action app ID	The application ID associated with this conversion action, if it’s an app conversion.	dimension
conversion_action.attribution_model_settings.attribution_model	Conversion action attribution model	The attribution model used for this conversion action (e.g., Last Click, Data-driven, Linear).	dimension
conversion_action.attribution_model_settings.data_driven_model_status	Conversion action data driven model status	The status of the data-driven attribution model for this conversion action.	dimension
conversion_action.category	Conversion action category	The category of the conversion action (e.g., PURCHASE, LEAD, PAGE_VIEW).	dimension
conversion_action.click_through_lookback_window_days	Conversion action click through lookback window (days)	The duration in days after a click during which a conversion can be recorded for this action.	dimension
conversion_action.counting_type	Conversion action counting type	Specifies how conversions for this action are counted (e.g., ONE_PER_INTERACTION, EVERY_ACTION).	dimension
conversion_action.id	Conversion action ID	The unique identifier for the conversion action.	dimension
conversion_action.include_in_conversions_metric	Conversion action include in conversions metric	Indicates whether conversions from this action are included in the ‘Conversions’ column in Google Ads reports.	dimension
conversion_action.name	Conversion action name	The name of the conversion action.	dimension
conversion_action.origin	Conversion action origin	The origin of the conversion action, such as WEBSITE, APP, GOOGLE_HOSTED, or STORE.	dimension
conversion_action.owner_customer	Conversion action owner customer	The customer account that owns this conversion action.	dimension
conversion_action.phone_call_duration_seconds	Conversion action phone call duration (seconds)	The minimum duration in seconds for a phone call to be counted as a conversion for this action.	dimension
conversion_action.primary_for_goal	Conversion action primary for goal	Indicates if this conversion action is designated as a primary action for a conversion goal.	dimension
conversion_action.resource_name	Conversion action resource name	The resource name of the conversion action, which uniquely identifies it in the API.	dimension
conversion_action.status	Conversion action status	The status of the conversion action (e.g., ENABLED, REMOVED).	dimension
conversion_action.tag_snippets	Conversion action tag snippets	The code snippets used to implement tracking for this conversion action on a website or app.	dimension
conversion_action.type	Conversion action type	The type of conversion action (e.g., WEBSITE, APP_DOWNLOAD, PHONE_CALL).	dimension
conversion_action.value_settings.always_use_default_value	Conversion action always use default value	Indicates if the conversion action should always use the default value, ignoring any dynamically provided values.	dimension
conversion_action.value_settings.default_currency_code	Conversion action default currency code	The default currency code used for the conversion value if no specific currency is provided.	dimension
conversion_action.value_settings.default_value	Conversion action default value	The default monetary value assigned to each conversion for this action.	dimension
conversion_action.view_through_lookback_window_days	Conversion action view through lookback window (days)	The duration in days after an impression (without a click) during which a conversion can be recorded for this action.	dimension
conversions_value	conversions_value	The sum of conversion values for all conversions.	metric
cost_googleAds	cost_googleAds	The total cost of all ad interactions, in micros (one millionth of the currency unit).	metric
country	country	The country selected for geographical targeting within an advertising campaign.	dimension
ctr	ctr	Click-through rate, which is the ratio of clicks to impressions.	metric
custom_conversion_goal.status	Custom Conversion Goal Status	The status of a custom conversion goal (e.g., ‘ENABLED’, ‘PAUSED’).	dimension
customer.auto_tagging_enabled	Auto tagging enabled	Indicates if auto-tagging is enabled for the customer’s account, which adds a GCLID to ad destination URLs.	dimension
customer.call_reporting_setting.call_conversion_action	Customer call conversion action	The conversion action configured to track phone call conversions for this customer.	dimension
customer.call_reporting_setting.call_conversion_reporting_enabled	Customer call conversion reporting enabled	Indicates if conversion reporting for phone calls is enabled for this customer.	dimension
customer.call_reporting_setting.call_reporting_enabled	Customer call reporting enabled	Indicates if phone call reporting is enabled for this customer’s account.	dimension
customer.conversion_tracking_setting.accepted_customer_data_terms	Accepted customer data terms	Indicates whether the customer has accepted the customer data terms for conversion tracking.	dimension
customer.conversion_tracking_setting.conversion_tracking_id	Customer conversion tracking ID	The ID used for conversion tracking within this customer account.	dimension
customer.conversion_tracking_setting.conversion_tracking_status	Conversion tracking status	The status of conversion tracking for this customer account.	dimension
customer.conversion_tracking_setting.cross_account_conversion_tracking_id	Customer cross account conversion tracking ID	The conversion tracking ID used for cross-account conversion tracking by the customer.	dimension
customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled	Enhanced conversions for leads enabled	Indicates if enhanced conversions for leads are enabled to improve the accuracy of lead conversion measurement.	dimension
customer.conversion_tracking_setting.google_ads_conversion_customer	Google ads conversion customer	The customer account that manages conversions for this customer, especially in a cross-account conversion tracking setup.	dimension
customer.currency_code	Currency	The currency code (e.g., ‘USD’, ‘EUR’) used for billing and reporting in this customer account.	dimension
customer.customer_agreement_setting.accepted_lead_form_terms	Accepted lead form terms	Indicates whether the customer has accepted the terms and conditions for using lead forms.	dimension
customer.descriptive_name	Client name	A user-provided descriptive name for the customer account.	dimension
customer.final_url_suffix	Customer final URL suffix	A suffix that is appended to all final URLs in the customer account for tracking purposes.	dimension
customer.has_partners_badge	Customer partner program badge	Indicates if the customer account is associated with a Google Partners badge.	dimension
customer.id	Customer ID	The unique ID of the customer account.	dimension
customer.image_asset_auto_migration_done	Image asset auto migration done	Indicates if the automated migration process for image assets has been completed for this customer.	dimension
customer.image_asset_auto_migration_done_date_time	Image asset auto migration done date time	The date and time when the automated migration of image assets was completed.	dimension
customer.local_services_settings.granular_insurance_statuses	Local services granular insurance statuses	The granular insurance verification statuses for Local Services Ads managed by this customer.	dimension
customer.local_services_settings.granular_license_statuses	Local services granular license statuses	The granular license verification statuses for Local Services Ads managed by this customer.	dimension
customer.location_asset_auto_migration_done	Location asset auto migration done	Indicates if the automated migration process for location assets has been completed for this customer.	dimension
customer.location_asset_auto_migration_done_date_time	Location asset auto migration done date time	The date and time when the automated migration of location assets was completed.	dimension
customer.manager	Can manage clients	Indicates if this customer account is a manager account, allowing it to manage other client accounts.	dimension
customer.name	Customer name	The official name of the customer account.	dimension
customer.optimization_score	Customer optimization score	The optimization score for the customer account, indicating its potential for improvement.	dimension
customer.optimization_score_weight	Customer optimization score weight	The weight or relative importance of the optimization score for the customer account.	dimension
customer.pay_per_conversion_eligibility_failure_reasons	Customer pay per conversion eligibility reasons	A list of reasons why the customer account is not eligible for pay-per-conversion billing.	dimension
customer.remarketing_setting.google_global_site_tag	Google global site tag	The Google Global Site Tag (gtag.js) script used for remarketing tracking for this customer.	dimension
customer.resource_name	Customer resource name	The resource name of the customer account, which uniquely identifies it in the API.	dimension
customer.status	Status	The status of the customer account (e.g., ENABLED, CANCELED).	dimension
customer.test_account	Test account	Indicates if this customer account is a test account, used for development and testing purposes.	dimension
customer.time_zone	Time zone	The time zone setting for the customer account.	dimension
customer.tracking_url_template	Customer tracking URL template	The URL template applied to all tracking URLs at the customer account level.	dimension
customer_asset.asset	Customer Asset asset	The asset resource associated with the customer asset.	dimension
customer_asset.field_type	Customer Asset field type	The type of creative field where the asset is used (e.g., HEADLINE, DESCRIPTION, IMAGE).	dimension
customer_asset.primary_status	Customer Asset primary status	The primary status of the customer asset, indicating its overall health (e.g., PENDING, APPROVED, DISAPPROVED).	dimension
customer_asset.primary_status_details	Customer Asset primary status details	Additional details regarding the primary status of the customer asset.	dimension
customer_asset.primary_status_reasons	Customer Asset primary status reasons	The specific reasons for the primary status of the customer asset (e.g., policies violated).	dimension
customer_asset.resource_name	Customer Asset resource name	The resource name of the customer asset, uniquely identifying the association between a customer and an asset.	dimension
customer_asset.source	Customer Asset source	The source from which the customer asset was created or uploaded.	dimension
customer_asset.status	Customer Asset status	The status of the customer asset, indicating if it is enabled or paused.	dimension
customer_user_access.access_creation_date_time	Access creation date time	The date and time when the user’s access to the customer account was created.	dimension
customer_user_access.access_role	Access role	The access role assigned to the user for the customer account (e.g., ADMIN, STANDARD).	dimension
customer_user_access.email_address	Email address	The email address of the user who has access to the customer account.	dimension
customer_user_access.user_id	User ID	The unique identifier for the user with access to the customer account.	dimension
date	date	The specific date for which the performance data is reported.	dimension
detail_placement_view.display_name	Criteria display name	A user-friendly name for the detailed ad placement.	dimension
detail_placement_view.group_placement_target_url	Domain (detail placement)	The domain of the website where the ad was placed.	dimension
detail_placement_view.placement	Detail view placement string	A detailed string identifying the specific location where the ad was placed.	dimension
detail_placement_view.placement_type	Detail view placement type	The type of placement (e.g., WEBSITE, MOBILE_APP) for the detailed view.	dimension
detail_placement_view.resource_name	Detail view resource name	The resource name of the detailed placement view, uniquely identifying the specific placement occurrence.	dimension
detail_placement_view.target_url	URL (detail placement)	The specific URL of the page where the ad was displayed.	dimension
display_keyword_view.resource_name	Display keyword view resource name	The resource name of the display keyword view, representing a keyword in the Google Display Network.	dimension
distance_view.distance_bucket	Distance from location extensions	The distance bucket (e.g., ‘0-1 miles’, ‘1-5 miles’) from the location extension that triggered an interaction.	dimension
distance_view.resource_name	Distance view resource name	The resource name of the distance view, which provides aggregated data based on distance from location extensions.	dimension
dynamic_search_ads_search_term_view.has_matching_keyword	Dynamic search ads campaign has matching keyword	For Dynamic Search Ads, indicates whether the user’s search query also matched an existing keyword in the account.	dimension
dynamic_search_ads_search_term_view.has_negative_keyword	Dynamic search ads campaign has negative keyword	For Dynamic Search Ads, indicates whether the user’s search query was excluded by a negative keyword.	dimension
dynamic_search_ads_search_term_view.has_negative_url	Dynamic search ads campaign has negative URL	For Dynamic Search Ads, indicates whether the landing page URL associated with the ad was excluded by a negative URL criterion.	dimension
dynamic_search_ads_search_term_view.headline	Dynamically generated Headline	The dynamically generated headline for the ad in a Dynamic Search Ads campaign.	dimension
dynamic_search_ads_search_term_view.landing_page	URL	The landing page URL that the user was directed to from a Dynamic Search Ad.	dimension
dynamic_search_ads_search_term_view.page_url	Dynamic search ad page_url	The URL of the advertiser’s webpage that was matched by a search term in a Dynamic Search Ads campaign.	dimension
dynamic_search_ads_search_term_view.resource_name	Dynamic search ad resource name	The resource name of the dynamic search ads search term view, which provides insights into search terms and ad performance for DSA.	dimension
dynamic_search_ads_search_term_view.search_term	Search term (dynamic search ads)	The search query entered by the user that triggered a Dynamic Search Ad.	dimension
end_date	end_date	The end date for a campaign or other entity, in YYYY-MM-DD format.	dimension
expanded_landing_page_view.expanded_final_url	Expanded landing page	The expanded final URL of the landing page after all URL templates and custom parameters have been applied.	dimension
expanded_landing_page_view.resource_name	Expanded landing page view resource name	The resource name of the expanded landing page view, providing data for the fully resolved landing page URLs.	dimension
experiment.description	experiment.description	An optional descriptive text for the experiment, used for reference and documentation purposes, without affecting its execution.	dimension
experiment.end_date	experiment.end_date	The date when the experiment is scheduled to conclude, in YYYY-MM-DD format.	dimension
experiment.experiment_id	experiment.experiment_id	The unique identifier for the experiment.	dimension
experiment.name	experiment.name	The unique name assigned to the experiment.	dimension
experiment.resource_name	experiment.resource_name	The unique identifier (resource name) for the experiment.	dimension
experiment.start_date	experiment.start_date	The date when the experiment is scheduled to begin, in YYYY-MM-DD format.	dimension
experiment.type_	experiment.type_	The type of the experiment, such as a custom experiment for Search or Display campaigns.	dimension
experiment_arm.campaigns.{NUM}	experiment_arm.campaigns.{NUM}	A list of campaigns included in a specific experiment arm, which can be either a control or a treatment arm.	dimension
experiment_arm.control	experiment_arm.control	Indicates if this experiment arm serves as the control group, against which other treatment arms are compared.	dimension
experiment_arm.experiment	experiment_arm.experiment	The resource name of the experiment to which this experiment arm belongs.	dimension
experiment_arm.name	experiment_arm.name	The unique name assigned to the experiment arm within its associated experiment.	dimension
experiment_arm.resource_name	experiment_arm.resource_name	The unique identifier (resource name) for the experiment arm.	dimension
experiment_arm.traffic_split	experiment_arm.traffic_split	The percentage of campaign traffic directed to this specific experiment arm.	metric
format_type	format_type	The format of the ad (e.g., text, image, video).	dimension
gender_view.resource_name	Gender view resource name	The resource name of the gender view, which provides performance data segmented by user gender.	dimension
geo	geo	Geographic targeting information, specifying the regions where ads are shown.	dimension
geo_target_constant.canonical_name	Geo Target Constant canonical name	The canonical, human-readable name of the geographical target (e.g., ‘New York, United States’).	dimension
geo_target_constant.country_code	Geo Target Constant country code	The country code (ISO-3166-1 alpha-2) of the geographical target.	dimension
geo_target_constant.id	Geo Target Constant id	The unique identifier for the geographical target constant.	dimension
geo_target_constant.name	Geo Target Constant name	The name of the geographical target constant.	dimension
geo_target_constant.parent_geo_target	Geo Target Constant parent geo target	The resource name of the parent geographical target, representing a broader geographical area.	dimension
geo_target_constant.resource_name	Geo Target Constant resource name	The resource name of the geographical target constant, uniquely identifying the geographical location.	dimension
geo_target_constant.status	Geo Target Constant status	The status of the geographical target constant.	dimension
geo_target_constant.target_type	Geo Target Constant target type	The type of geographical target (e.g., COUNTRY, PROVINCE, CITY).	dimension
geographic_view.country_criterion_id	Geographic view country criterion ID	The criterion ID of the country associated with the geographic view.	dimension
geographic_view.location_type	Location type	The type of location (e.g., LOCATION_OF_PRESENCE, LOCATION_OF_INTEREST) used in the geographic view.	dimension
geographic_view.resource_name	Geographic view resource name	The resource name of the geographic view, providing performance data segmented by geographical location.	dimension
group_placement_view.display_name	Group placement view display name	A user-friendly name for the grouped ad placement.	dimension
group_placement_view.placement	Group placement view placement	A string identifying the grouped location where the ad was placed.	dimension
group_placement_view.placement_type	Group placement view placement type	The type of placement (e.g., WEBSITE, MOBILE_APP) for the grouped view.	dimension
group_placement_view.resource_name	Group placement view resource name	The resource name of the group placement view, which provides aggregated data for groups of placements.	dimension
group_placement_view.target_url	Domain	The domain of the website for the grouped ad placement.	dimension
hotel_group_view.resource_name	Hotel group view resource name	The resource name of the hotel group view, providing data segmented by hotel groups in Hotel campaigns.	dimension
hotel_performance_view.resource_name	Hotel performance view resource name	The resource name of the hotel performance view, providing overall performance metrics for Hotel campaigns.	dimension
impressions_googleAds	impressions_googleAds	The total number of times your Google Ads were shown.	metric
keyword_plan_ad_group.name	Keyword plan ad group name	The name of the ad group within a keyword plan.	dimension
keyword_plan_ad_group_keyword.cpc_bid_micros	CPC bid micros	The CPC bid for the keyword within a keyword plan ad group, expressed in micros.	dimension
keyword_plan_ad_group_keyword.id	Keyword plan keyword id	The unique identifier for the keyword plan keyword.	dimension
keyword_plan_ad_group_keyword.match_type	Keyword match type	The match type of the keyword within the keyword plan (e.g., EXACT, PHRASE, BROAD).	dimension
keyword_plan_ad_group_keyword.negative	Negative	Indicates if the keyword in the keyword plan is a negative keyword, preventing ads from showing for those terms.	dimension
keyword_plan_ad_group_keyword.text	Keyword text	The text of the keyword within a keyword plan ad group.	dimension
keyword_plan_campaign.name	Keyword plan campaign name	The name of the campaign within a keyword plan.	dimension
keyword_view.resource_name	Keyword view resource name	The resource name of the keyword view, providing performance data segmented by individual keywords.	dimension
label.id	Label ID	The unique identifier for the label.	dimension
label.name	Label Name	The name of the label.	dimension
landing_page_view.resource_name	Landing page view resource name	The resource name of the landing page view, providing performance data for landing pages.	dimension
landing_page_view.unexpanded_final_url	Landing page	The unexpanded final URL of the landing page, before any tracking templates or custom parameters are applied.	dimension
language	language	This field represents the language targeting setting for a campaign or ad group, identified by a language ID or code.	dimension
lead_form_submission_data.gclid	Gclid	The Google Click Identifier (GCLID) associated with the lead form submission.	dimension
lead_form_submission_data.id	ID	The unique identifier for the lead form submission.	dimension
lead_form_submission_data.lead_form_submission_fields	Lead form submission fields	The fields and their values submitted by the user through the lead form.	dimension
lead_form_submission_data.submission_date_time	Submission date time	The date and time when the lead form was submitted.	dimension
local_services_lead.category_id	Lead category ID	The category ID for the Local Services lead, identifying the service type.	dimension
local_services_lead.contact_details	Lead contact details	The contact details provided by the lead from Local Services Ads.	dimension
local_services_lead.creation_date_time	Lead creation date	The date and time when the Local Services lead was created.	dimension
local_services_lead.credit_details.credit_state	Lead credit state	The current credit state of the Local Services lead (e.g., CHARGED, CREDITED, PENDING).	dimension
local_services_lead.credit_details.credit_state_last_update_date_time	Lead credit state last updated date	The date and time when the credit state of the Local Services lead was last updated.	dimension
local_services_lead.id	Lead ID	The unique identifier for the Local Services lead.	dimension
local_services_lead.lead_charged	Lead charged	Indicates if the Local Services lead resulted in a charge to the advertiser.	dimension
local_services_lead.lead_status	Lead status	The current status of the Local Services lead (e.g., NEW, BOOKED, ARCHIVED).	dimension
local_services_lead.lead_type	Lead type	The type of Local Services lead (e.g., PHONE_CALL, MESSAGE).	dimension
local_services_lead.locale	Lead locale	The locale (language and region) of the Local Services lead.	dimension
local_services_lead.service_id	Lead service ID	The service ID related to the Local Services lead.	dimension
location_view.resource_name	Location view resource name	The resource name of the location view, providing performance data segmented by geographic location.	dimension
managed_placement_view.resource_name	Managed placement view resource name	The resource name of the managed placement view, providing performance data for placements explicitly targeted by the advertiser.	dimension
mcc.id	MCC ID	The unique identifier for the Manager Account (MCC).	dimension
mcc.name	MCC name	The name of the Manager Account (MCC).	dimension
metrics.absolute_top_impression_percentage	Absolute Top Impression (%)	The percentage of impressions that were shown as the very first ad above the organic search results.	metric
metrics.active_view_cpm	Active view average CPM	The average cost-per-thousand viewable impressions (CPM) for ads served on the Google Display Network or YouTube.	metric
metrics.active_view_ctr	Active view viewable CTR	The Click-Through Rate (CTR) specifically for viewable impressions.	metric
metrics.active_view_impressions	Active view viewable impressions	The number of viewable impressions served. An impression is counted as viewable if at least 50% of its pixels are on screen for at least one second for display ads, or two consecutive seconds for video ads.	metric
metrics.active_view_measurability	Active view measurability	The percentage of impressions that were measurable by Active View.	metric
metrics.active_view_measurable_cost_micros	Active view measurable cost	The cost in micros for impressions that were measurable by Active View.	metric
metrics.active_view_measurable_impressions	Active view measurable impressions	The number of impressions that were measurable by Active View.	metric
metrics.active_view_viewability	Active view viewability	The percentage of Active View measurable impressions that were actually viewable.	metric
metrics.all_conversions	All conversions	The total number of all conversions, including those that are not reported in the ‘Conversions’ column.	metric
metrics.all_conversions_by_conversion_date	All conversions (by conversion time)	The total number of all conversions, reported based on the date the conversion actually occurred.	metric
metrics.all_conversions_from_click_to_call	All conversions from click to call	The total number of all conversions resulting from click-to-call interactions.	metric
metrics.all_conversions_from_directions	All conversions from directions	The total number of all conversions resulting from requests for directions to a business location.	metric
metrics.all_conversions_from_interactions_rate	All conversion rate	The rate at which interactions led to all conversions.	metric
metrics.all_conversions_from_interactions_value_per_interaction	All conversions from interactions per interaction value	The total value of all conversions divided by the total number of interactions.	metric
metrics.all_conversions_from_location_asset_click_to_call	All conversions from location asset click to call	The total number of all conversions resulting from click-to-call interactions via a location asset.	metric
metrics.all_conversions_from_location_asset_directions	All conversions from location asset directions	The total number of all conversions resulting from directions requests via a location asset.	metric
metrics.all_conversions_from_location_asset_menu	All conversions from location asset menu	Number of menu link clicks on any location surface after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_location_asset_order	All conversions from location asset order	Number of order clicks on any location surface after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_location_asset_other_engagement	All conversions from location asset other engagement	Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_location_asset_store_visits	All conversions from location asset store visits	Estimated number of visits to the store after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_location_asset_website	All conversions from location asset website	Number of website URL clicks on any location surface after a chargeable ad event (click or impression).	metric
metrics.all_conversions_from_menu	All conversions from menu	The number of times people clicked a link to view a store’s menu after clicking an ad. This metric applies to feed items only.	metric
metrics.all_conversions_from_order	All conversions from order	The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.	metric
metrics.all_conversions_from_other_engagement	All conversions from other engagement	The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.	metric
metrics.all_conversions_from_store_visit	All conversions from store visit	Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only.	metric
metrics.all_conversions_from_store_website	All conversions from store website	The number of times that people were taken to a store’s URL after clicking an ad. This metric applies to feed items only.	metric
metrics.all_conversions_value	All conversions value	The value of all conversions.	metric
metrics.all_conversions_value_by_conversion_date	All conversion value (by conversion time)	The value of all conversions. When this column is selected with date, the values in date column means the conversion date.	metric
metrics.all_conversions_value_per_cost	All conversions per cost	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).	metric
metrics.average_cart_size	Average cart size	Average cart size is the average number of products in each order attributed to your ads. Calculated by total number of products sold divided by total number of orders received.	metric
metrics.average_cost	Average cost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.	metric
metrics.average_cpc	Average CPC	The average amount an advertiser pays each time a user clicks on one of their ads. It is calculated by dividing the total cost of all clicks by the total number of clicks. This metric is returned in micros and needs to be divided by 1,000,000 to get the actual value.	metric
metrics.average_cpe	Average CPE	The average amount that you’ve been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.	metric
metrics.average_cpm	Average CPM	Average cost-per-thousand impressions (CPM), based on your total cost and impressions.	metric
metrics.average_cpv	Average CPV	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. This metric is returned in micros.	metric
metrics.average_impression_frequency_per_user	Average impression frequency per user	The average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for Display, Video, Discovery, and App campaign types.	metric
metrics.average_order_value_micros	Average order value micros	Average order value is the average revenue you made per order attributed to your ads. This metric is returned in micros.	metric
metrics.average_page_views	Average page views	Average number of pages viewed per session.	metric
metrics.average_target_cpa_micros	Average target cpa micros	The average Target CPA. This metric allows you to measure the Cost-Per-Acquisition that your bid strategy targeted for specific time periods. This metric is returned in micros.	metric
metrics.average_target_roas	Average target roas	The average Target ROAS (Return On Ad Spend). This metric allows you to measure the ROAS that your bid strategy targeted for specific time periods.	metric
metrics.average_time_on_site	Average session duration (seconds)	Total duration of all sessions (in seconds) divided by the number of sessions. Imported from Google Analytics.	metric
metrics.benchmark_average_max_cpc	Benchmark average maximum CPC	The benchmark average maximum CPC for a product partition, used to compare your performance against competitors.	metric
metrics.benchmark_ctr	Benchmark CTR	The benchmark CTR for a product partition, used to compare your performance against competitors.	metric
metrics.biddable_app_install_conversions	Biddable app install conversions	The number of app install conversions from biddable actions. This metric is not available on all resource levels.	metric
metrics.biddable_app_post_install_conversions	Biddable app post install conversions	The number of app post-install conversions from biddable actions. This metric is not available on all resource levels.	metric
metrics.bounce_rate	Bounce rate	The percentage of sessions in which a visitor only saw one page and did not navigate to other pages on your site. Imported from Google Analytics.	metric
metrics.clicks	Clicks	The number of clicks your ad has received. In some reports, this includes all clicks (charged and free), while in others it refers only to charged clicks.	metric
metrics.combined_clicks	Combined clicks	Total number of clicks from both ads and organic search results.	metric
metrics.combined_clicks_per_query	Combined clicks per query	The number of clicks from ads or organic search results divided by the total number of searches that returned pages from your site or triggered one of your ads.	metric
metrics.combined_queries	Combined queries	Total number of searches that returned pages from your site in the organic search results or triggered one of your ads.	metric
metrics.content_budget_lost_impression_share	Content lost impression share (budget)	The estimated percentage of times that your ad was eligible to show on the Display Network but didn’t because your budget was too low.	metric
metrics.content_impression_share	Content impression share	The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive. Reported in the range of 0.1 to 1, with values below 0.1 reported as 0.0999.	metric
metrics.content_rank_lost_impression_share	Content lost impression share (rank)	The estimated percentage of impressions on the Display Network that your ads didn’t receive due to poor Ad Rank. Reported in the range of 0 to 0.9, with values above 0.9 reported as 0.9001.	metric
metrics.conversion_last_conversion_date	Last conversion date	The date of the most recent conversion recorded.	metric
metrics.conversion_last_received_request_date_time	Last received conversion request	The date and time when the last conversion tracking request was received.	metric
metrics.conversions	Conversions	The number of conversions. This only includes conversion actions for which ‘include_in_conversions_metric’ is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.	metric
metrics.conversions_by_conversion_date	Conversions (by conversion time)	The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in the date column represent the conversion date.	metric
metrics.conversions_from_interactions_rate	Conversion rate	Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This rate shows how often an ad interaction leads to a conversion.	metric
metrics.conversions_from_interactions_value_per_interaction	Interaction conversions per interaction	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.conversions_value	Total conversion value	The sum of conversion values for the conversions included in the ‘conversions’ field. This metric is useful only if you have assigned values to your conversion actions.	metric
metrics.conversions_value_by_conversion_date	Conversion value (by conversion time)	The sum of biddable conversions value by conversion date. When this column is selected with date, the values in the date column represent the conversion date.	metric
metrics.conversions_value_per_cost	Conversions value per cost	The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.	metric
metrics.cost_micros	Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This value is in micros (1,000,000 times the account currency) and needs to be divided by 1,000,000 to get the actual cost value.	metric
metrics.cost_of_goods_sold_micros	Cost of goods sold micros	Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. This metric is returned in micros.	metric
metrics.cost_per_all_conversions	Cost per all conversion	The cost of ad interactions divided by all conversions. This represents the average cost per all conversions.	metric
metrics.cost_per_conversion	Cost per conversion	The cost of ad interactions divided by conversions. This represents the average cost per conversion for actions where ‘include_in_conversions_metric’ is true.	metric
metrics.cost_per_current_model_attributed_conversion	Cost per conversion (current model)	The cost of ad interactions divided by current model attributed conversions. This represents the average cost per conversion based on your currently selected attribution model.	metric
metrics.cross_device_conversions	Cross-device conversions	Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in ‘all_conversions’.	metric
metrics.cross_sell_cost_of_goods_sold_micros	Cross sell cost of goods sold micros	Cost of goods sold (COGS) from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.	metric
metrics.cross_sell_gross_profit_micros	Cross sell gross profit micros	Gross profit from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.	metric
metrics.cross_sell_revenue_micros	Cross sell revenue micros	Revenue from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.	metric
metrics.cross_sell_units_sold	Cross sell units sold	The total number of products sold as a result of advertising a different product (cross-sell). This metric is only available if you report conversions with cart data.	metric
metrics.ctr	CTR	Click-through rate (CTR) is the number of clicks your ad received divided by the number of times your ad was shown (impressions). It indicates how relevant and engaging your ad is to users.	metric
metrics.current_model_attributed_conversions	Conversions (current model)	Shows how your historic conversions data would look under the attribution model you’ve currently selected. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.current_model_attributed_conversions_from_interactions_rate	Model conversions from interactions	Current model attributed conversions from interactions divided by the number of ad interactions. This rate shows how often an ad interaction leads to a conversion based on your current attribution model.	metric
metrics.current_model_attributed_conversions_from_interactions_value_per_interaction	Conversions from interactions per interaction value	The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.current_model_attributed_conversions_value	Conversion value (current model)	The value of current model attributed conversions. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.current_model_attributed_conversions_value_per_cost	Model conversions per cost of ad	The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions where ‘include_in_conversions_metric’ is true.	metric
metrics.eligible_impressions_from_location_asset_store_reach	Eligible impressions from location asset store reach	Number of impressions in which the store location was shown or the location was used for targeting.	metric
metrics.engagement_rate	Engagement rate	How often people engage with your ad after it’s shown to them. This is the number of ad expansions divided by the number of times your ad is shown (impressions).	metric
metrics.engagements	Engagements	The number of engagements with your ad. An engagement occurs when a viewer expands your Lightbox ad, watches a video ad for a certain duration, or clicks on a video ad.	metric
metrics.gmail_forwards	Gmail forwards	The number of times a Gmail ad was forwarded to someone else as a message.	metric
metrics.gmail_saves	Gmail saves	The number of times someone has saved your Gmail ad to their inbox as a message.	metric
metrics.gmail_secondary_clicks	Gmail clicks to website	The number of clicks to the landing page on the expanded state of Gmail ads.	metric
metrics.gross_profit_margin	Gross profit margin	The gross profit margin from products sold, calculated as (revenue - cost of goods sold) / revenue. This metric is available if you provide cost of goods sold (COGS) data.	metric
metrics.gross_profit_micros	Gross profit micros	The total amount of gross profit from products sold. This metric is returned in micros and is available if you provide cost of goods sold (COGS) data.	metric
metrics.historical_creative_quality_score	Ad relevance (historical)	Historical quality score for ad relevance, measuring the performance of the ad compared to other advertisers. Available at the keyword level.	metric
metrics.historical_landing_page_quality_score	Landing page experience (historical)	Historical quality score for landing page experience, measuring the quality of the landing page. Available at the keyword level.	metric
metrics.historical_quality_score	Quality score (historical)	Overall historical Quality Score for keywords, on a scale from 1-10. This score influences ad position and cost-per-click.	metric
metrics.historical_search_predicted_ctr	Expected clickthrough rate (historical)	Historical expected click-through rate (CTR) for keywords, representing the likelihood of your ad being clicked when shown, compared to other advertisers.	metric
metrics.hotel_average_lead_value_micros	Hotel average lead value (micros)	Average lead value for hotel ads. This metric is returned in micros.	metric
metrics.hotel_eligible_impressions	Hotel eligible impressions	The total number of opportunities your hotel ad was eligible to show (entered the auction) based on the targeting criteria over the specified time period.	metric
metrics.hotel_price_difference_percentage	Hotel price difference (%)	For hotel campaigns, the percentage difference in price compared to a benchmark, indicating competitiveness.	metric
metrics.impressions	Impressions	The number of times your ad has appeared on a search results page or website on the Google Network.	metric
metrics.impressions_from_store_reach	Location-based store ad impressions	Location-based store ad impressions, indicating how often a store location was shown or used for targeting in an ad.	metric
metrics.interaction_event_types	Interaction types	The types of payable and free interactions with an ad, such as clicks, views, or engagements.	metric
metrics.interaction_rate	Interaction rate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown (impressions).	metric
metrics.interactions	Interactions	The number of interactions with your ad. An interaction is the main user action associated with an ad format (e.g., clicks for text/shopping ads, views for video ads).	metric
metrics.invalid_click_rate	Invalid click rate	The percentage of all clicks on an ad that are considered invalid by Google (e.g., accidental clicks, fraudulent traffic). Google automatically filters these from reports.	metric
metrics.invalid_clicks	Invalid clicks	The number of clicks that Google Ads identified as invalid and filtered out.	metric
metrics.lead_cost_of_goods_sold_micros	Lead cost of goods sold micros	Cost of goods sold (COGS) from products sold as a result of advertising the same product (lead). This metric is returned in micros.	metric
metrics.lead_gross_profit_micros	Lead gross profit micros	Gross profit from products sold as a result of advertising the same product (lead). This metric is returned in micros.	metric
metrics.lead_revenue_micros	Lead revenue micros	Revenue from products sold as a result of advertising the same product (lead). This metric is returned in micros.	metric
metrics.lead_units_sold	Lead units sold	The total number of products sold as a result of advertising the same product (lead). This metric is only available if you report conversions with cart data.	metric
metrics.message_chat_rate	Message chat rate	The rate at which message ads resulted in chats.	metric
metrics.message_chats	Message chats	The number of message chats initiated from message ads.	metric
metrics.message_impressions	Message impressions	The number of impressions for message ads.	metric
metrics.mobile_friendly_clicks_percentage	Mobile-friendly click rate	The percentage of clicks on your ads that lead to a mobile-friendly landing page.	metric
metrics.optimization_score_uplift	Optimization score uplift	The estimated increase in optimization score if all related recommendations are applied. This is an estimate based on all available recommendations as a whole.	metric
metrics.optimization_score_url	Optimization score url	A deep link into the Google Ads UI to view information on related recommendations.	metric
metrics.orders	Orders	The total number of purchase conversions you received attributed to your ads. This metric is only available if you report conversions with cart data.	metric
metrics.organic_clicks	Organic clicks	The number of times someone clicked your site’s listing in the unpaid search results for a particular query.	metric
metrics.organic_clicks_per_query	Organic clicks per query	The number of clicks you’ve received on your organic search listings divided by the total number of searches that returned pages from your site.	metric
metrics.organic_impressions	Organic listings	The number of times a page from your site was listed in the organic search results.	metric
metrics.organic_impressions_per_query	Organic listings per query	Average number of times a page from your site was listed per query in organic search results.	metric
metrics.organic_queries	Organic queries	Total number of searches that returned organic search results for your site over the given period.	metric
metrics.percent_new_visitors	New sessions (%)	Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.	metric
metrics.phone_calls	Phone calls	The number of offline phone calls received.	metric
metrics.phone_impressions	Phone impressions	The number of times your phone number is shown in ads, leading to a phone call.	metric
metrics.phone_through_rate	PTR	Number of phone calls received (metrics.phone_calls) divided by the number of times your phone number is shown (metrics.phone_impressions).	metric
metrics.publisher_organic_clicks	Publisher organic clicks	The count of ad clicks collected from unpaid and owned traffic to the publisher site where the ad is published.	metric
metrics.publisher_purchased_clicks	Publisher purchased clicks	The count of ad clicks from paid third-party traffic to the site where the ad is published.	metric
metrics.publisher_unknown_clicks	Publisher unknown clicks	The count of clicks not definitively identified as organic or purchased traffic to the publisher site.	metric
metrics.relative_ctr	Relative CTR	Your click-through rate (CTR) divided by the average click-through rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.	metric
metrics.revenue_micros	Revenue micros	The total amount of revenue generated from orders attributed to your ads. This metric is returned in micros.	metric
metrics.search_absolute_top_impression_share	Search absolute top impression share	The percentage of your Search ad impressions that are shown in the most prominent Search position (the very first ad above organic search results).	metric
metrics.search_budget_lost_absolute_top_impression_share	Search lost absolute top impression share (budget)	The estimated percentage of times that your ad was eligible to show as the very first ad above the organic search results but didn’t because your budget was too low.	metric
metrics.search_budget_lost_impression_share	Search lost impression share (budget)	The estimated percentage of times that your ad was eligible to show on the Search Network but didn’t because your budget was too low. This data is available at the campaign level only.	metric
metrics.search_budget_lost_top_impression_share	Search lost top impression share (budget)	The estimated percentage of times that your ad was eligible to show anywhere above the organic search results but didn’t because your budget was too low.	metric
metrics.search_click_share	Click share	The estimated percentage of all available clicks on the Search Network that your ads received.	metric
metrics.search_exact_match_impression_share	Search exact match impression share	The impressions you’ve received for search terms that precisely matched your keywords, divided by the estimated total number of exact match impressions you were eligible to receive.	metric
metrics.search_impression_share	Search impression share	The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive.	metric
metrics.search_rank_lost_absolute_top_impression_share	Search lost absolute top impression share (rank)	The estimated percentage of times your ad was not the very first ad above the organic search results due to a low Ad Rank.	metric
metrics.search_rank_lost_impression_share	Search lost impression share (rank)	The estimated percentage of times that your ads weren’t shown on the Search Network due to poor Ad Rank in the auction.	metric
metrics.search_rank_lost_top_impression_share	Search lost top impression share (rank)	The estimated percentage of times your ad did not show anywhere above the organic search results because of a low Ad Rank.	metric
metrics.search_top_impression_share	Search top impression share	The percentage of your Search ad impressions that are shown anywhere above the organic search results.	metric
metrics.search_volume	Search volume	Average monthly searches for keywords over the past 12 months. This is a historical metric used in keyword planning.	metric
metrics.sk_ad_network_installs	Sk ad network installs	The number of app installs attributed via SKAdNetwork.	metric
metrics.sk_ad_network_total_conversions	Sk ad network total conversions	The total number of conversions attributed via SKAdNetwork.	metric
metrics.speed_score	Mobile speed score	Mobile speed score for landing pages, indicating how quickly a page loads and becomes interactive.	metric
metrics.top_impression_percentage	Top Impression (%)	The percentage of your ad impressions that are shown anywhere above the organic search results.	metric
metrics.unique_users	Unique users	The number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. Available for Display, Video, Discovery, and App campaign types.	metric
metrics.units_sold	Units sold	The total count of products sold as a result of your advertising. This metric is only available if you report conversions with cart data.	metric
metrics.valid_accelerated_mobile_pages_clicks_percentage	Valid AMP click rate	The percentage of clicks that land on a valid Accelerated Mobile Pages (AMP) landing page.	metric
metrics.value_per_all_conversions	Value per all conversion	The value of all conversions divided by the number of all conversions. This represents the average value per all conversions.	metric
metrics.value_per_all_conversions_by_conversion_date	Value / all conversion (by conversion time)	The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in the date column represent the conversion date.	metric
metrics.value_per_conversion	Value per conversion	The value of conversions divided by the number of conversions. This represents the average value per conversion for actions where ‘include_in_conversions_metric’ is true.	metric
metrics.value_per_conversions_by_conversion_date	Value / conversion (by conversion time)	The value of biddable conversions divided by the number of biddable conversions, segmented by conversion date.	metric
metrics.value_per_current_model_attributed_conversion	Value per conversion (current model)	The value of current model attributed conversions divided by the number of current model attributed conversions. This represents the average value per conversion based on your current attribution model.	metric
metrics.video_quartile_p100_rate	Video played to 100%	Percentage of impressions where the viewer watched 100% of your video ad.	metric
metrics.video_quartile_p25_rate	Video played to 25%	Percentage of impressions where the viewer watched 25% of your video ad.	metric
metrics.video_quartile_p50_rate	Video played to 50%	Percentage of impressions where the viewer watched 50% of your video ad.	metric
metrics.video_quartile_p75_rate	Video played to 75%	Percentage of impressions where the viewer watched 75% of your video ad.	metric
metrics.video_view_rate	View rate	The number of views your video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.	metric
metrics.video_views	Views	The number of times your video ads were viewed.	metric
metrics.view_through_conversions	View-through conversions	Conversions that happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.	metric
metrics.view_through_conversions_from_location_asset_click_to_call	View through conversions from location asset click to call	Number of call button clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_directions	View through conversions from location asset directions	Number of directions clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_menu	View through conversions from location asset menu	Number of menu link clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_order	View through conversions from location asset order	Number of order clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_other_engagement	View through conversions from location asset other engagement	Number of other types of local action clicks on any location surface after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_store_visits	View through conversions from location asset store visits	Estimated number of visits to the store after an impression, leading to a view-through conversion.	metric
metrics.view_through_conversions_from_location_asset_website	View through conversions from location asset website	Number of website URL clicks on any location surface after an impression, leading to a view-through conversion.	metric
paid_organic_search_term_view.resource_name	Paid organic search term view resource name	Resource name for the paid and organic search term view, which combines data from paid ads and organic search results for a given search query.	dimension
paid_organic_search_term_view.search_term	Query	The actual search term entered by a user that triggered an ad or organic listing.	dimension
parental_status_view.resource_name	Parental status view resource name	The resource name for the parental status targeting view.	dimension
per_store_view.place_id	Per store view place ID	The unique identifier of a specific store location for which data is reported.	dimension
performance_max_placement_view.display_name	Performance Max Placement View Display Name	A user-friendly name for the placement of ads in a Performance Max campaign.	dimension
performance_max_placement_view.placement	Performance Max Placement View Placement	The specific location where ads from a Performance Max campaign were displayed.	dimension
performance_max_placement_view.placement_type	Performance Max Placement View Placement Type	The type of placement (e.g., WEBSITE, YOUTUBE) for ads in a Performance Max campaign.	dimension
performance_max_placement_view.resource_name	Performance Max Placement View Resource Name	The resource name for the Performance Max placement view, uniquely identifying it within the Google Ads API.	dimension
performance_max_placement_view.target_url	Performance Max Placement View Target URL	The URL where an ad from a Performance Max campaign was displayed.	dimension
product	product	Refers to a specific product advertised in Shopping or Performance Max campaigns, providing performance data related to that product.	dimension
product_group_view.resource_name	Product group view resource name	Resource name for the product group view, which provides aggregated reporting statistics for product groups within Shopping campaigns.	dimension
recommendation_description	recommendation_description	A detailed description of the optimization recommendation provided by Google Ads, fetched via RecommendationService.	dimension
recommendation_details	recommendation_details	Additional detailed information or context about the optimization recommendation, fetched via RecommendationService.	dimension
recommendation_id	recommendation_id	The unique identifier for an optimization recommendation, fetched via RecommendationService.	dimension
recommendation_type	recommendation_type	The category or type of the optimization recommendation (e.g., ‘Add keywords,’ ‘Improve responsive search ads’), fetched via RecommendationService.	dimension
responsive.search.ad.descriptions_1	Responsive search ad descriptions 1	The text content for the first description asset in a Responsive Search Ad.	dimension
responsive.search.ad.descriptions_2	Responsive search ad descriptions 2	The text content for the second description asset in a Responsive Search Ad.	dimension
responsive.search.ad.descriptions_3	Responsive search ad descriptions 3	The text content for the third description asset in a Responsive Search Ad.	dimension
responsive.search.ad.descriptions_4	Responsive search ad descriptions 4	The text content for the fourth description asset in a Responsive Search Ad.	dimension
responsive.search.ad.headlines_1	Responsive search ad headlines 1	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_10	Responsive search ad headlines 10	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_11	Responsive search ad headlines 11	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_12	Responsive search ad headlines 12	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_13	Responsive search ad headlines 13	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_14	Responsive search ad headlines 14	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_15	Responsive search ad headlines 15	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_2	Responsive search ad headlines 2	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_3	Responsive search ad headlines 3	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_4	Responsive search ad headlines 4	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_5	Responsive search ad headlines 5	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_6	Responsive search ad headlines 6	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_7	Responsive search ad headlines 7	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_8	Responsive search ad headlines 8	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
responsive.search.ad.headlines_9	Responsive search ad headlines 9	The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.	dimension
revenue	revenue	The monetary value generated from conversions. This often corresponds to conversion value metrics.	metric
search_term_view.ad_group	Search term view ad group	The resource name of the ad group associated with a search term in the search_term_view report.	dimension
search_term_view.resource_name	Search term view resource name	The resource name for the search_term_view entity, serving as its unique identifier within the Google Ads API.	dimension
search_term_view.search_term	Search term	The actual search query entered by a user that triggered an ad. This is available in the search_term_view report.	dimension
search_term_view.status	Added/excluded	The status of the search term, indicating whether it has been added as a keyword or excluded as a negative keyword.	dimension
segments.ad_destination_type	Destination type	The type of destination a user is taken to after clicking an ad (e.g., Website, App Deep Link).	dimension
segments.ad_format_type	Ad format type	The format type of the ad, such as text ad, image ad, or video ad.	dimension
segments.ad_network_type	Network	The type of ad network where the impression occurred (e.g., Google Search, Search Partners, Display Network, YouTube).	dimension
segments.auction_insight_domain	Auction insight domain	A segment representing the domain of a competitor in the auction insights report.	dimension
segments.click_type	Click type	The type of click that occurred on the ad, such as headline, sitelink, or phone call.	dimension
segments.conversion_action	Conversion Tracker ID	The resource name of the conversion action that recorded the conversion.	dimension
segments.conversion_action_category	Conversion category	The category of the conversion action (e.g., PURCHASE, LEAD, DOWNLOAD).	dimension
segments.conversion_action_name	Conversion name	The name of the conversion action.	dimension
segments.conversion_adjustment	Conversion adjustment	Indicates whether a conversion was adjusted (e.g., due to a return or cancellation).	dimension
segments.conversion_attribution_event_type	Ad event type	A segment categorizing conversions by the type of ad event that led to them.	dimension
segments.conversion_lag_bucket	Days to conversion	A segment that groups conversions by the number of days between the ad interaction and the conversion.	dimension
segments.date	Day	The specific date to which the metrics in the report apply, formatted as YYYY-MM-DD.	dimension
segments.day_of_week	Day of week	The day of the week (e.g., MONDAY, TUESDAY) to which the metrics apply.	dimension
segments.device	Device	The device type on which the ad was shown (e.g., mobile, desktop, tablet).	dimension
segments.external_conversion_source	Conversion source	The external source from which the conversion was imported (e.g., SALESFORCE, GOOGLE_ANALYTICS).	dimension
segments.geo_target_city	City	The geographical city used for targeting or for which performance data is reported.	dimension
segments.geo_target_county	Target county	The geographical county used for targeting or for which performance data is reported.	dimension
segments.geo_target_metro	Metro area	The geographical metro area (e.g., designated market area) used for targeting or for which performance data is reported.	dimension
segments.geo_target_most_specific_location	Most specific location	The most specific geographical location targeted or for which performance data is reported.	dimension
segments.geo_target_postal_code	Target postal code	Geographical targeting by postal code, used to segment performance data.	dimension
segments.geo_target_region	Region	The geographical region (e.g., state, province) used for targeting or for which performance data is reported.	dimension
segments.geo_target_state	Target state	The geographical state used for targeting or for which performance data is reported.	dimension
segments.hour	Hour of day	The hour of the day (0-23) to which the metrics apply.	metric
segments.keyword.ad_group_criterion	Keyword ID	The resource name of the ad group criterion (e.g., keyword) that triggered the ad.	dimension
segments.keyword.info.text	Keyword	The text of the keyword that was matched for the ad impression.	dimension
segments.month	Month	The month to which the metrics in the report apply, represented by the date of the first day of the month (YYYY-MM-DD).	dimension
segments.month_of_year	Month of year	The month of the year, allowing segmentation of performance data by month.	dimension
segments.product_brand	Brand	The brand of the product from the Google Merchant Center feed.	dimension
segments.product_category_level1	Product category level1	The first level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_category_level2	Product category level2	The second level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_category_level3	Product category level3	The third level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_category_level4	Product category level4	The fourth level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_category_level5	Product category level5	The fifth level of the Google Product Category hierarchy, used for shopping campaigns.	dimension
segments.product_channel	Channel	The channel through which the product is sold (e.g., ONLINE, LOCAL).	dimension
segments.product_condition	Condition	The condition of the product (e.g., NEW, USED, REFURBISHED).	dimension
segments.product_country	Country/territory	The country associated with a product in shopping campaigns, used for segmentation.	dimension
segments.product_custom_attribute0	Custom label 0	A custom label (0) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_custom_attribute1	Custom label 1	A custom label (1) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_custom_attribute2	Custom label 2	A custom label (2) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_custom_attribute3	Custom label 3	A custom label (3) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_custom_attribute4	Custom label 4	A custom label (4) defined for the product in Google Merchant Center, used for custom reporting or bidding.	dimension
segments.product_item_id	Item ID	The unique identifier for a product item within a shopping campaign.	metric
segments.product_language	Language	The language associated with a product in shopping campaigns, used for segmentation.	dimension
segments.product_merchant_id	MC ID	The ID of the Google Merchant Center account that owns the product.	metric
segments.product_store_id	Store ID	The store ID associated with a product, used for segmentation in local inventory ads.	dimension
segments.product_title	Product title	The title of the product from the Google Merchant Center feed.	dimension
segments.product_type_l1	Product type (1st level)	The first level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.product_type_l2	Product type (2nd level)	The second level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.product_type_l3	Product type (3rd level)	The third level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.product_type_l4	Product type (4th level)	The fourth level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.product_type_l5	Product type (5th level)	The fifth level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.	dimension
segments.quarter	Quarter	The quarter to which the metrics in the report apply, represented by the date of the first day of the quarter (YYYY-MM-DD).	dimension
segments.search_engine_results_page_type	Search result type	Breaks down performance data by the type of search results page where the ad was shown (e.g., organic, paid).	dimension
segments.search_term_match_type	Match type	The match type of the search term that triggered an ad, such as exact, phrase, or broad match. This also includes PERFORMANCE_MAX for Performance Max campaigns.	dimension
segments.slot	Top vs. other	The position on the search results page where the ad was shown (e.g., ‘Top’ for top of page, ‘Other’ for other positions).	dimension
segments.week	Week	The week to which the metrics in the report apply, represented by the date of Monday of that week (YYYY-MM-DD).	dimension
segments.year	Year	The year to which the metrics in the report apply.	metric
shared_criterion.criterion_id	Shared Criterion ID	The ID of the criterion within a shared set.	dimension
shared_criterion.keyword.match_type	Shared Criterion Keyword match type	The match type of the keyword within a shared criterion (e.g., EXACT, PHRASE, BROAD).	dimension
shared_criterion.keyword.text	Shared Criterion Keyword text	The actual text of the keyword within a shared criterion.	dimension
shared_criterion.mobile_application.app_id	Shared Criterion Mobile application ID	The application ID of a mobile application used as a shared criterion for targeting or exclusion.	dimension
shared_criterion.mobile_application.name	Shared Criterion Mobile application name	The name of the mobile application used as a shared criterion.	dimension
shared_criterion.placement.url	Shared Criterion Placement URL	The URL of a website or app placement used as a shared criterion for targeting or exclusion.	dimension
shared_criterion.type	Shared Criterion Type	The type of criterion in the shared set (e.g., KEYWORD, PLACEMENT, MOBILE_APP_CATEGORY).	dimension
shared_criterion.youtube_channel.channel_id	Shared Criterion Youtube channel ID	The ID of the YouTube channel used as a shared criterion for targeting or exclusion.	dimension
shared_criterion.youtube_video.video_id	Shared Criterion Youtube video ID	The ID of the YouTube video used as a shared criterion for targeting or exclusion.	dimension
shared_set.id	Shared Set ID	The ID of the shared set.	dimension
shared_set.member_count	Shared Set Member count	The number of items (members) in a shared set, such as a negative keyword list or a user list.	dimension
shared_set.name	Shared Set Name	The name of the shared set.	dimension
shared_set.reference_count	Shared Set Reference count	The number of campaigns or other entities that reference this shared set.	dimension
shared_set.status	Shared Set Status	The status of the shared set (e.g., ENABLED, REMOVED).	dimension
shared_set.type	Shared Set Type	The type of criteria contained in the shared set (e.g., NEGATIVE_KEYWORDS, PLACEMENTS).	dimension
shopping_performance_view.resource_name	Shopping performance view resource name	The resource name for the shopping_performance_view entity, serving as its unique identifier within the Google Ads API.	dimension
start_date	start_date	The start date for a campaign or other entity, in YYYY-MM-DD format.	dimension
targeting	targeting	Describes the targeting criteria applied to an ad or ad group.	dimension
targeting_type	targeting_type	This field specifies the type of targeting used for an ad group or campaign, indicating whether criteria are used to restrict traffic (‘Targeting’ mode) or to allow bidding adjustments without restricting traffic (‘Observation’ mode).	dimension
topic_view.resource_name	Topic view resource name	The resource name for the topic_view entity, providing performance data aggregated by topic for Display Network campaigns.	dimension
universal.app.ad.descriptions_1	Universal app ad descriptions 1	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.descriptions_2	Universal app ad descriptions 2	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.descriptions_3	Universal app ad descriptions 3	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.descriptions_4	Universal app ad descriptions 4	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.descriptions_5	Universal app ad descriptions 5	One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.	dimension
universal.app.ad.headlines_1	Universal app ad headlines 1	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
universal.app.ad.headlines_2	Universal app ad headlines 2	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
universal.app.ad.headlines_3	Universal app ad headlines 3	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
universal.app.ad.headlines_4	Universal app ad headlines 4	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
universal.app.ad.headlines_5	Universal app ad headlines 5	The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.	dimension
user_interest.launched_to_all	user_interest.launched_to_all	Indicates whether a specific user interest is available for targeting to all advertisers.	dimension
user_interest.name	user_interest.name	The name of the user interest category, used for audience targeting.	dimension
user_interest.resource_name	user_interest.resource_name	The resource name that uniquely identifies the user interest in the Google Ads API.	dimension
user_interest.taxonomy_type	user_interest.taxonomy_type	The type of taxonomy used to classify the user interest, such as Affinity or In-Market categories.	dimension
user_interest.user_interest_id	user_interest.user_interest_id	The unique identifier for the user interest.	dimension
user_interest.user_interest_parent	user_interest.user_interest_parent	The resource name of the parent user interest category, indicating its position in a hierarchical structure.	dimension
user_list.access_reason	User list access reason	The reason for the user list’s access status, such as whether it’s owned by the account or shared.	dimension
user_list.account_user_list_status	Account user list status	The status of the user list in the account (e.g., active, closed).	dimension
user_list.basic_user_list.actions	User list actions	The actions associated with a basic user list, defining how users are added to it.	dimension
user_list.closing_reason	Closing reason	The reason why a user list was closed, if applicable.	dimension
user_list.crm_based_user_list.app_id	CRM based App ID	The application ID associated with a CRM-based user list, used for customer match audiences.	dimension
user_list.crm_based_user_list.data_source_type	CRM based data source type	The data source type for a CRM-based user list (e.g., FIRST_PARTY, THIRD_PARTY).	dimension
user_list.crm_based_user_list.upload_key_type	CRM based upload key type	The type of key used for uploading data to a CRM-based user list (e.g., CONTACT_INFO, MOBILE_ADVERTISING_ID).	dimension
user_list.description	User list description	A descriptive text for the user list.	dimension
user_list.eligible_for_display	User list eligible for Google Display Network	Indicates whether the user list is eligible to be used for targeting on the Google Display Network.	dimension
user_list.eligible_for_search	User list eligible for Google Search Network	Indicates whether the user list is eligible to be used for targeting on the Google Search Network.	dimension
user_list.id	User list ID	The ID of the user list.	dimension
user_list.integration_code	User list integration code	A short code that can be used to identify a user list for integration with other systems.	dimension
user_list.logical_user_list.rules	User list logical user list rules	The rules that define a logical user list, combining multiple user lists with AND/OR logic.	dimension
user_list.lookalike_user_list.country_codes	Lookalike user list country codes	A list of country codes defining the geographical scope for creating a lookalike user list.	dimension
user_list.lookalike_user_list.expansion_level	Lookalike user list expansion level	The degree to which a lookalike user list is expanded from its seed list, influencing audience size and similarity.	dimension
user_list.lookalike_user_list.seed_user_list_ids	Lookalike user list seed user list IDs	A list of user list IDs that serve as the basis for creating a lookalike audience.	dimension
user_list.match_rate_percentage	User list match rate percentage	The percentage of users from an uploaded customer list that were successfully matched to Google users.	dimension
user_list.membership_life_span	User list membership life span	The number of days a user remains in the user list.	dimension
user_list.membership_status	User list membership status	The membership status of the user list, indicating whether it is open (collecting users) or active.	dimension
user_list.name	User list name	The name of the user list.	dimension
user_list.read_only	User list read only	Indicates whether the user list is read-only.	dimension
user_list.resource_name	User list resource name	The resource name for the user_list entity, serving as its unique identifier within the Google Ads API.	dimension
user_list.rule_based_user_list.flexible_rule_user_list.exclusive_operands	User list exclusive operands	The exclusive operands used in the flexible rule for a rule-based user list, defining conditions for user exclusion.	dimension
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_operands	User list inclusive operands	The inclusive operands used in the flexible rule for a rule-based user list, defining conditions for user inclusion.	dimension
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_rule_operator	User list inclusive rule operator	The operator (e.g., AND, OR) used to combine inclusive rules in a flexible rule-based user list.	dimension
user_list.rule_based_user_list.prepopulation_status	Pre-population status	The pre-population status of a rule-based user list, indicating if it’s currently pre-populating with past users.	dimension
user_list.similar_user_list.seed_user_list	Seed user list	The resource name of the original user list used as a seed to generate a similar user list.	dimension
user_list.size_for_display	User list size for Google Display Network	The estimated size of the user list for the Google Display Network.	dimension
user_list.size_for_search	User list size for Google Search Network	The estimated size of the user list for the Google Search Network.	dimension
user_list.size_range_for_display	User list size range for Google Display Network	The estimated size range of the user list for the Google Display Network, providing a broader category of audience size.	dimension
user_list.size_range_for_search	User list size range for Google Search Network	The estimated size range of the user list for the Google Search Network, providing a broader category of audience size.	dimension
user_list.type	User list type	The type of user list (e.g., REMARKETING, CRM_BASED, LOGICAL, RULE_BASED, SIMILAR).	dimension
user_location_view.country_criterion_id	User location view country criterion ID	The criterion ID of the country associated with the user’s physical location.	dimension
user_location_view.resource_name	User location view resource name	The resource name for the user_location_view entity, serving as its unique identifier within the Google Ads API.	dimension
user_location_view.targeting_location	Is targetable	Indicates whether the user’s location is a targeted location for the campaign.	dimension
video.channel_id	Video channel ID	The ID of the YouTube channel where the video is hosted.	dimension
video.duration_millis	Video duration	The duration of the video in milliseconds.	dimension
video.id	Video ID	The YouTube video ID.	dimension
video.resource_name	Video resource name	The resource name for the video entity, serving as its unique identifier within the Google Ads API.	dimension
video.title	Video title	The title of the video.	dimension
video_played_to_100	video_played_to_100	The percentage of video ad impressions where the viewer watched 100% of the video.	metric
video_played_to_25	video_played_to_25	The percentage of video ad impressions where the viewer watched at least 25% of the video.	metric
video_played_to_50	video_played_to_50	The percentage of video ad impressions where the viewer watched at least 50% of the video.	metric
video_played_to_75	video_played_to_75	The percentage of video ad impressions where the viewer watched at least 75% of the video.	metric
video_plays_100%	video_plays_100%	This is an alias for metrics.video_quartile_p100_rate, representing the percentage of impressions where the viewer watched 100% of your video ad.	metric
video_plays_25%	video_plays_25%	This is an alias for metrics.video_quartile_p25_rate, representing the percentage of impressions where the viewer watched 25% of your video ad.	metric
video_plays_50%	video_plays_50%	This is an alias for metrics.video_quartile_p50_rate, representing the percentage of impressions where the viewer watched 50% of your video ad.	metric
video_plays_75%	video_plays_75%	This is an alias for metrics.video_quartile_p75_rate, representing the percentage of impressions where the viewer watched 75% of your video ad.	metric