Google Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Google Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
FieldAdverity UI nameType
Account Dimension
The name of the Google Ads account.
Account name Dimension
The name of the Google Ads account.
Active View measurable cost Metric
The total cost for ad impressions that were measurable by Active View technology.
Active View measurable impr. Metric
The number of ad impressions that were measurable by Active View technology, meaning the system successfully captured viewability information.
Active View viewable impressions Metric
The number of times your ad's impressions were considered viewable according to industry standards (e.g., 50% of the ad on screen for 1 second for display ads).
Ad Dimension
Represents an individual advertisement.
Ad Group Criterion display name Dimension
The user-friendly name of the criterion applied to an ad group, such as a keyword or an audience segment.
Ad ID Dimension
A unique identifier for an individual ad within Google Ads. Note that Ad IDs are unique within an ad group, but not necessarily globally unique across all ad groups.
Ad asset field type Dimension
Specifies the role or function of an asset when it is used in an ad, such as a headline, description, image, or video.
Ad event type Dimension
The type of event associated with an ad interaction (e.g., Click, Impression).
Ad format type Dimension
The classification of an ad based on its structure and content, such as text, image, or video.
Ad group Dimension
A container within a campaign for ads, keywords, and bids that are managed together, often grouped by a common theme.
Ad group ID Dimension
The unique identifier for the ad group.
Ad group ad resource name Dimension
The unique, hierarchical identifier string for an ad group ad within the Google Ads API, representing a specific ad in a particular ad group and customer account.
Ad group final URL template Dimension
This field specifies a template used to construct the final URL for ads within an ad group, allowing for additional tracking parameters or redirects before the user lands on the final page.
Ad group optimized targeting Dimension
Indicates whether optimized targeting is enabled for the ad group, which allows Google Ads to find additional relevant audiences beyond your selected targeting signals.
Ad group resource name Dimension
The resource name of the ad group, which uniquely identifies it within the Google Ads API.
Ad group state Dimension
The current status of the ad group, such as Enabled, Paused, or Removed.
Ad name Dimension
The user-defined name assigned to an ad for identification and management purposes within Google Ads.
Ad resource name Dimension
The unique, hierarchical identifier string for an ad within the Google Ads API, typically represented as part of an AdGroupAd resource name to identify a specific ad instance.
Added/excluded Dimension
Indicates whether a specific element, such as an asset field type, placement, or bidding data, has been explicitly included in or excluded from a campaign, ad group, or bidding strategy within Google Ads.
Advertising Channel Dimension
The primary channel type through which the campaign advertises, such as Search, Display, or Performance Max.
Advertising Sub Channel Dimension
A more specific classification within the main advertising channel, helping to categorize campaigns further (e.g., 'Gmail Ads' within 'Display').
Age range Dimension
The demographic age range targeted by an ad or for which data is reported.
All conv. Metric
The total number of all conversions, including those that are estimated or cross-device.
All conv. value Metric
The total value of all conversions, including cross-device and estimated conversions.
All conversions Metric
The total number of conversions across all conversion actions, including those that are not used for optimization.
All conversions value Metric
The total value of all conversions across all conversion actions, including those not used for optimization.
Asset ID Metric
The unique identifier for an asset, which is a piece of content (like an image, video, or headline) used in ads.
Asset group ID Metric
The unique identifier for an asset group.
Asset group name Dimension
The name of the asset group, which must be unique under a campaign.
Asset name Dimension
The name given to a specific creative asset (e.g., image, video, text) in Google Ads.
Audience Dimension
The name of the audience, which should be unique within the account.
Audience view resource name Dimension
The unique identifier for an audience or an audience view within the Google Ads API. It is used to reference specific audience configurations for reporting on their performance or for targeting purposes.
Avg. position Dimension
The average position of your ad relative to other ads in the auction. This is a deprecated metric, replaced by more granular impression share metrics.
Base Campaign ID Dimension
The ID of the original campaign from which a draft or trial campaign was created.
Bid Strategy ID Dimension
The unique identifier for the bidding strategy used by a campaign or across multiple campaigns (for portfolio strategies).
Bid Strategy Name Dimension
The name assigned to a bidding strategy.
Bid Strategy Type Dimension
The type of bidding strategy employed, such as Manual CPC, Maximize Conversions, or Target ROAS.
Bid strategy type (campaign) Dimension
Defines the automated or manual approach used to optimize bids for a specific campaign, such as Maximize Conversions, Target CPA, or Manual CPC. This is configured at the campaign level.
Brand Dimension
The brand associated with an advertising campaign or product.
CTR Metric
Click-through rate (CTR) is a key performance metric that indicates the percentage of impressions that resulted in a user clicking on an ad.
Call detail ID Metric
A unique identifier for a specific call detail record, representing an individual phone call driven by an ad.
Call duration Metric
The length of time, in seconds, for a phone call initiated from an ad, available through the 'call_view.call_duration_seconds' field.
Call end date time Dimension
The date and time when a phone call, originating from an ad, ended.
Call resource name Dimension
The resource name for a Call object or CallDetail, uniquely identifying it within the Google Ads API.
Call start date time Dimension
The date and time when a phone call, originating from an ad, began.
Call type Dimension
The type of call, indicating how it originated or its category (e.g., from a call extension, call-only ad).
Calls Metric
The total number of phone calls generated by ads.
Campaign Dimension
The name of the campaign.
Campaign Criterion User List Dimension
A criterion that targets or excludes a specific user list at the campaign level, allowing ads to be shown to or hidden from defined audience segments.
Campaign Group ID Dimension
A unique identifier for a campaign group, which is a collection of campaigns sharing common settings or objectives.
Campaign ID Dimension
The unique identifier for the campaign.
Campaign Objective Dimension
The primary marketing objective set for the campaign (e.g., Sales, Leads, Website traffic).
Campaign Objective Code Dimension
A categorical representation of the primary goal for a campaign, which is implicitly defined in the Google Ads API by a combination of advertising channel type, bidding strategy, and campaign conversion goals rather than a single explicit field.
Campaign Trial Type Dimension
Indicates whether a campaign is a base campaign, a draft, or a trial campaign.
Campaign label Dimension
Custom labels applied to the campaign for organization and filtering.
Campaign resource name Dimension
The resource name for a campaign, uniquely identifying it within the Google Ads API.
Campaign serving status Dimension
The current status of a campaign indicating whether it is serving ads, providing insight into its operational state, often influenced by factors like budget or targeting. This status is read-only.
Campaign state Dimension
The current serving status of a campaign, which can be managed by the advertiser (e.g., ENABLED, PAUSED, REMOVED). This field indicates whether the campaign is actively running.
Campaign_labels Dimension
The resource names of labels attached to a campaign for categorization and organization.
Channel Dimension
The advertising channel (e.g., Search, Display, Video).
Channel Code Dimension
Represents a more specific sub-channel within an advertising channel, such as 'Search Partners' within 'Search', or specific campaign types like 'Display Network only' or 'Performance Max'. This is often mapped to the `campaign.advertising_channel_sub_type` or `campaign.advertising_channel_type` fields in the Google Ads API.
City Dimension
A geographical location used for campaign targeting or reporting, representing a city.
City name Dimension
The name of the city targeted or where an ad was served.
Click type Dimension
The type of click that occurred on an ad (e.g., headline click, sitelink click).
Clicks Metric
The number of clicks on your ads.
Client Customer Id Dimension
The Google Ads customer ID of the client account.
Client Customer Name Dimension
The descriptive name of the client customer account.
Content Impr. share Metric
The percentage of impressions your ads received on the Display Network compared to the estimated total impressions they were eligible to receive.
Content Lost IS (budget) Metric
The estimated percentage of impressions on the Display Network that your ads didn't receive due to insufficient budget.
Content Lost IS (rank) Metric
The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank.
Conversion Tracker ID Dimension
A unique identifier for the conversion tracker associated with a specific conversion action.
Conversion action all conversions total number Metric
The total number of all conversion actions recorded, including cross-device conversions.
Conversion action all conversions value Metric
The total value of all conversions for a specific conversion action.
Conversion adjustment Dimension
Details regarding any adjustments made to a conversion, such as for returns or cancellations.
Conversion category Dimension
The category assigned to a conversion action (e.g., Lead, Purchase, Page view).
Conversion name Dimension
The user-defined name for a specific conversion action, such as 'Purchase' or 'Lead'.
Conversion source Dimension
The source from which the conversion was recorded (e.g., Website, App, Phone call).
Conversions Metric
The number of conversions, including only those conversion actions where the include_in_conversions_metric attribute is set to true.
Cost Metric
The total cost of clicks and other interactions for advertising campaigns, in the account's currency.
Cost_USD Metric
The total cost incurred for advertising activity, expressed in USD.
Country Code Dimension
A code representing the country associated with advertising targeting or performance data. This often refers to the ISO 3166-1 alpha-2 country code (e.g., 'US', 'DE') or a Google-specific Geo Target ID.
Country/territory Dimension
The geographical country or territory targeted by or associated with an ad campaign, identified by a country code or geo target ID.
Country/territory name Dimension
The name of the country or territory targeted or where an ad was served.
Creative Dimension
The textual content or visual asset of an advertisement.
Creative_id Dimension
The unique identifier for the ad creative.
Currency Dimension
Represents the currency used for financial transactions and reporting within Google Ads, such as campaign budgets or conversion values.
Custom Conversion Goal Id Dimension
The unique identifier for the custom conversion goal.
Custom Conversion Goal Name Dimension
The user-defined name for a custom conversion goal.
Custom Conversion Goal Resource name Dimension
The resource name of the custom conversion goal.
Custom Conversion Goal Status Dimension
The current status of the custom conversion goal (e.g., Enabled, Paused).
Custom label 0 Dimension
The first custom label used to organize products in shopping campaigns.
Custom label 1 Dimension
The second custom label used to organize products in shopping campaigns.
Custom label 2 Dimension
The third custom label used to organize products in shopping campaigns.
Custom label 3 Dimension
The fourth custom label used to organize products in shopping campaigns.
Custom label 4 Dimension
The fifth custom label used to organize products in shopping campaigns.
Customer ID Dimension
The unique identifier for a Google Ads customer account.
Customer Name Dimension
The name of the Google Ads customer account.
Customer final URL suffix Dimension
Parameters appended directly to the end of a landing page URL at the customer account level to track landing page activity. This suffix is applied to all URLs within the customer account unless overridden by a more specific setting at a lower hierarchy level (e.g., campaign or ad group).
Customer resource name Dimension
The unique, hierarchical identifier string for a customer account within the Google Ads API, serving as the top-level resource for all other entities like campaigns and ad groups.
Customer tracking URL template Dimension
This field specifies a tracking URL template at the customer account level, used to define additional tracking parameters or redirects for all ads under that customer account.
Day Dimension
The date for which the performance metrics are reported, used for segmenting data by day.
Day of week Dimension
The day of the week (e.g., Monday, Tuesday) to which the data corresponds.
Days to conversion Dimension
The number of days between an ad interaction (click, impression, etc.) and a subsequent conversion.
Desktop bid adj. Dimension
The bid adjustment percentage applied to bids for ads shown on desktop devices.
Destination type Dimension
The type of Google measurement product account or entity that receives data, such as a Google Analytics 4 web data stream, a Google Ads account, a Floodlight configuration, or a Merchant Center conversion source.
Device Dimension
The type of device (e.g., mobile, tablet, desktop) on which the ad was displayed, allowing for performance analysis by device category.
End date Dimension
The end date of the campaign.
Engine Dimension
The advertising platform from which the data originates. In this context, it refers to Google Ads, serving as an identifier for the data source.
Final URL suffix Dimension
Optional parameters appended directly to the end of your ad's landing page URL for tracking purposes. This field is crucial for parallel tracking, ensuring landing page parameters are available immediately without interfering with click measurement.
Flight End Date Dimension
The end date that defines the active period or 'flight' of a campaign or budget.
Flight Start Date Dimension
The start date that defines the active period or 'flight' of a campaign or budget.
Gender Dimension
The demographic gender targeted by an ad or for which data is reported.
Geographic view Dimension
A report view that provides performance data broken down by geographical location.
Google Category 1 Dimension
The first level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Google Category 2 Dimension
The second level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Google Category 3 Dimension
The third level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Google Category 4 Dimension
The fourth level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Google Category 5 Dimension
The fifth level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Has recommended Budget Dimension
Indicates whether a budget recommendation is available for the campaign, such as a suggestion to increase budget for budget-constrained campaigns.
Hour of day Metric
A segment representing data broken down by hour of the day.
Impr. (Abs. Top) % Metric
The percentage of impressions that appeared in the absolute top position of the search results page.
Impr. (Top) % Metric
The percentage of your total impressions that were shown anywhere in the top section (above organic search results).
Impressions Metric
The count of how often your ad has appeared on a search results page or website on the Google Network.
Interaction Types Dimension
The type of user interaction with the ad, used for data segmentation (e.g., clicks, calls).
Item ID Dimension
The unique identifier for an item, often used in shopping campaigns or product feeds.
Keyword Dimension
The specific search keyword that triggered an ad. This field provides insights into user queries and keyword performance.
Keyword ID Dimension
The unique identifier for a specific keyword used in an ad campaign.
Label IDs Dimension
The unique identifiers for labels assigned to a resource (e.g., campaign, ad group) for categorization and filtering.
Labels Dimension
Custom labels applied to campaigns, ad groups, ads, or keywords for organization and filtering.
Language Dimension
The language setting for an account or campaign, identified by a language ID.
Leads Metric
Represents conversion data from lead forms or other lead generation mechanisms within Google Ads, indicating potential customer interest. The Google Ads API allows for retrieval and integration of this lead data.
Lost impressions (budget) Metric
The estimated percentage of impressions your ads didn't receive due to a limited budget.
Lost impressions (rank) Metric
The estimated percentage of impressions your ads didn't receive due to low Ad Rank.
MC ID Metric
A unique identifier for a Manager Account (MCC) in Google Ads, used to manage multiple client accounts. This is often referred to as a customer ID for a manager account.
Marketing Channel Dimension
The primary advertising channel type through which a campaign advertises, such as Search, Display, Video, or Performance Max. This often maps to 'campaign.advertising_channel_type' in the Google Ads API.
Marketing conversion Metric
Represents user actions valuable to an advertiser, such as purchases, sign-ups, or app installs, that are tracked after a user interacts with an ad. This can refer to specific conversion actions or an aggregation of all conversions.
Match type Dimension
The keyword match type (e.g., Exact, Phrase, Broad) that triggered an ad.
Metro area Dimension
A geographical segment representing a metropolitan area.
Metro area name Dimension
The human-readable name of the metro area.
Mobile bid adj. Dimension
The bid adjustment percentage applied to bids for ads shown on mobile devices.
Month Dimension
The calendar month to which the data corresponds.
Month of year Dimension
The calendar month when the ad events occurred. This field is used for segmenting performance data by month.
Most specific location Dimension
The most granular geographical location targeted by an ad campaign.
Most specific location Canonical Dimension
The canonical name of the most specific geographic location targeted or reported on.
Most specific location Name Dimension
The human-readable name of the most specific geographic location targeted or reported on.
Network Dimension
A segment that categorizes data by the ad network type where the ad was served (e.g., Google Search, Display Network, YouTube).
Network (with search partners) Dimension
The network on which the ad served, including Google Search and Search Partners.
Placement Dimension
The specific location on a website, app, or video where an ad appears.
Placement_id Dimension
The unique identifier for the ad placement.
Platform Dimension
The advertising platform or device type where the ad was served (e.g., Mobile, Desktop, Tablet).
Product category level1 Dimension
The first level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Product category level2 Dimension
The second level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Product category level3 Dimension
The third level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Product category level4 Dimension
The fourth level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Product category level5 Dimension
The fifth level of a Google Product Category, a predefined classification for products used in Google Ads for targeting and reporting.
Product title Dimension
The title of a product as submitted in a product feed, used to identify and describe the product in ads.
Product type (1st level) Dimension
The first level of a product type hierarchy, used for categorizing products in shopping campaigns.
Product type (2nd level) Dimension
The second level of a product type hierarchy.
Product type (3rd level) Dimension
The third level of a product type hierarchy.
Product type (4th level) Dimension
The fourth level of a product type hierarchy.
Product type (5th level) Dimension
The fifth level of a product type hierarchy.
Publisher Dimension
The name of the entity or platform (e.g., a website or app) where an ad is displayed.
Purchase Metric
A type of conversion representing a user's action of purchasing a product or service after interacting with an ad. This is a key metric for measuring campaign success.
Quarter Metric
A segment representing data broken down by quarter.
Recommended Budget amount Metric
A suggested amount for a campaign budget, often provided by Google Ads recommendations to optimize performance or address budget constraints.
Region Dimension
The geographical region targeted by an ad campaign.
Region name Dimension
The human-readable name of the geographic region.
Revenue Metric
A metric that represents the total sales amount or income generated from conversions attributed to advertising campaigns, especially for advertisers implementing conversions with cart data.
Revenue micros Metric
The total revenue generated from orders attributed to your ads, represented in micros (one million micros equals one currency unit). This metric is available when reporting conversions with cart data.
Search Exact match IS Metric
The percentage of impressions your ads received on the Search Network for search terms that exactly matched your keywords (or close variants), compared to the estimated eligible impressions.
Search Impr. share Metric
The percentage of impressions that your ads received compared to the estimated number of impressions they were eligible to receive on the Search Network.
Search Lost IS (budget) Metric
The percentage of time that your ads weren't shown on the Search Network due to insufficient budget.
Search Lost IS (rank) Metric
The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank.
Search abs. top IS Metric
The percentage of your impressions on the Search Network that were shown as the very first ad above the organic search results.
Search eligible impressions Metric
The estimated number of impressions that your ads were eligible to receive on the Search Network.
Search lost abs. top IS (budget) Metric
The estimated percentage of impressions your ads were eligible for but did not receive in the absolute top position on the Search Network due to insufficient budget.
Search lost abs. top IS (rank) Metric
The estimated percentage of impressions your ads were eligible for but did not receive in the absolute top position on the Search Network due to poor Ad Rank.
Search lost top IS (budget) Metric
The estimated percentage of impressions your ads were eligible for but did not receive in a top position on the Search Network due to insufficient budget.
Search lost top IS (rank) Metric
The estimated percentage of impressions your ads were eligible for but did not receive in a top position on the Search Network due to poor Ad Rank.
Search term Dimension
The actual query that users typed into Google Search or other search partners that triggered an ad.
Search top IS Metric
The percentage of your ad impressions that were shown in a top position on the Search Network.
Segment Dimension
A reporting dimension that breaks down performance data by a specific attribute (e.g., device, date, network type). When a segment is applied, the report shows separate rows for each unique combination of the segmented attribute and the primary resource, allowing for granular analysis of metrics.
Start date Dimension
The start date of the campaign.
Store ID Dimension
A unique identifier for a physical store location, often used in local inventory ads or product feed management.
Store sales Metric
The number of sales conversions recorded in physical store locations.
Target airport Dimension
A geographic target representing an airport, identified by a Geo Target Constant in Google Ads.
Target county Dimension
A geographic target representing a county, identified by a Geo Target Constant in Google Ads.
Target district Dimension
A geographic target representing a district, identified by a Geo Target Constant in Google Ads.
Target postal code Dimension
A geographic target representing a postal code, identified by a Geo Target Constant in Google Ads.
Target province Dimension
A geographic target representing a province, identified by a Geo Target Constant in Google Ads.
Target state Dimension
A geographic target representing a state, identified by a Geo Target Constant in Google Ads.
Target_ROAS Metric
The target Return On Ad Spend (ROAS) percentage for bidding strategies aimed at maximizing conversion value.
Targeting Dimension
Refers to the various audience, geographic, demographic, or keyword criteria used to determine which users see specific ads. It encompasses settings like location, age, gender, and keywords.
Top vs. other Dimension
A segmentation or metric indicating whether an ad impression appeared in a 'top' position (above organic search results) versus other positions.
Total Budget amount Dimension
The maximum amount of money allocated to be spent over the entire duration of a campaign.
Total conv. value Metric
The total value of all recorded conversions.
Total conversion value Metric
The total value of all conversions, including cross-device and estimated conversions.
Tracking template Dimension
The tracking template is an optional field that defines additional tracking parameters or redirects for ads, which is used to assemble the final destination URL.
User list name Dimension
The descriptive name assigned to a user list, which defines a segment of users for remarketing or audience targeting.
User location Dimension
Refers to the physical location of the user when an ad impression or click occurred.
Video Plays 100% Metric
The number of times the video ad was played to 100% of its length.
Video Plays 25% Metric
The number of times the video ad was played to 25% of its length.
Video Plays 50% Metric
The number of times the video ad was played to 50% of its length.
Video Plays 75% Metric
The number of times the video ad was played to 75% of its length.
Video played to 100% (value) Metric
A metric indicating the number of times a video ad was played to 100% of its duration.
Video played to 25% (value) Metric
A metric indicating the number of times a video ad was played to at least 25% of its duration.
Video played to 50% (value) Metric
A metric indicating the number of times a video ad was played to at least 50% of its duration.
Video played to 75% (value) Metric
A metric indicating the number of times a video ad was played to at least 75% of its duration.
View rate Metric
The ratio of the number of views your TrueView video ad receives to its number of impressions, indicating how often viewers watch your video ad after seeing it.
View-through conv. Metric
The number of view-through conversions, where a user sees an impression but doesn't interact with the ad, then converts later.
Views Metric
The total number of times your video ads have been viewed. In more recent versions of Google Ads, this metric is specifically referred to as "TrueView views."
Week Dimension
A segment representing data broken down by week.
Year Metric
A segment representing data broken down by year.
YearMonth Metric
A segment that groups performance data by year and month, allowing for analysis of trends over monthly periods. This corresponds to the 'segments.month' field in the API.
accessible_bidding_strategy.id Accessible bidding strategy ID Dimension
The unique identifier for an accessible bidding strategy.
accessible_bidding_strategy.name Accessible bidding strategy name Dimension
The name of the accessible bidding strategy.
accessible_bidding_strategy.owner_customer_id Accessible bidding strategy owner customer ID Dimension
The customer ID of the owner of the accessible bidding strategy.
accessible_bidding_strategy.owner_descriptive_name Accessible bidding strategy owner descriptive name Dimension
The descriptive name of the customer who owns the accessible bidding strategy.
accessible_bidding_strategy.target_roas.target_roas Accessible bidding strategy target ROAS Dimension
The target Return On Ad Spend (ROAS) for the bidding strategy.
accessible_bidding_strategy.type Accessible bidding strategy type Dimension
The type of the accessible bidding strategy (e.g., Target ROAS, Maximize Conversions).
account_budget.adjusted_spending_limit_micros Account Budget adjusted spending limit Dimension
The adjusted spending limit for the account budget, in micro-units.
Resource levels
Account budget
account_budget.adjusted_spending_limit_type Account Budget adjusted spending limit type Dimension
The type of the adjusted spending limit for the account budget (e.g., fixed or unlimited).
Resource levels
Account budget
account_budget.amount_served_micros Account Budget amount served Dimension
The amount of money that has been served (spent) against the account budget, in micro-units.
Resource levels
Account budget
account_budget.approved_end_date_time Account Budget approved end date time Dimension
The approved end date and time of the account budget.
Resource levels
Account budget
account_budget.approved_end_time_type Account Budget approved end time type Dimension
The type of the approved end time for the account budget (e.g., fixed date or indefinite).
Resource levels
Account budget
account_budget.approved_spending_limit_micros Account Budget approved spending limit Dimension
The approved spending limit for the account budget, in micro-units.
Resource levels
Account budget
account_budget.approved_spending_limit_type Account Budget approved spending limit type Dimension
The type of the approved spending limit for the account budget (e.g., fixed or unlimited).
Resource levels
Account budget
account_budget.approved_start_date_time Account Budget approved start date time Dimension
The approved start date and time of the account budget.
Resource levels
Account budget
account_budget.billing_setup Account Budget billing setup Dimension
The resource name of the billing setup associated with this account budget.
Resource levels
Account budget
account_budget.id Account Budget ID Dimension
The unique identifier for an account budget.
Resource levels
Account budget
account_budget.name Account Budget name Dimension
The name of the account budget.
Resource levels
Account budget
account_budget.notes Account Budget notes Dimension
Optional notes or comments associated with the account budget.
Resource levels
Account budget
account_budget.proposed_end_date_time Account Budget proposed end date time Dimension
The proposed end date and time of the account budget.
Resource levels
Account budget
account_budget.proposed_end_time_type Account Budget proposed end time type Dimension
The type of the proposed end time for the account budget (e.g., fixed date or indefinite).
Resource levels
Account budget
account_budget.proposed_spending_limit_micros Account Budget proposed spending limit Dimension
The proposed spending limit for the account budget, in micro-units.
Resource levels
Account budget
account_budget.proposed_spending_limit_type Account Budget proposed spending limit type Dimension
The type of the proposed spending limit for the account budget (e.g., fixed or unlimited).
Resource levels
Account budget
account_budget.proposed_start_date_time Account Budget proposed start date time Dimension
The proposed start date and time of the account budget.
Resource levels
Account budget
account_budget.purchase_order_number Account Budget PO Number Dimension
The purchase order number associated with the account budget, which will appear on the invoice.
Resource levels
Account budget
account_budget.resource_name Account Budget resource name Dimension
The resource name of the account budget, which uniquely identifies it in the Google Ads API.
Resource levels
Account budget
account_budget.status Account Budget status Dimension
The current status of the account budget (e.g., pending, approved, ended).
Resource levels
Account budget
account_budget.total_adjustments_micros Account Budget total adjustments Dimension
The total amount of adjustments made to the account budget, in micro-units.
Resource levels
Account budget
account_id Account ID Metric
The unique identifier for a Google Ads account (customer ID).
account_link.account_link_id Account link ID Dimension
The unique identifier for an account link, connecting Google Ads to another service.
Resource levels
Account link
account_link.status Account link status Dimension
The current status of the account link (e.g., pending, enabled, removed).
Resource levels
Account link
account_link.third_party_app_analytics.app_analytics_provider_id App analytics provider ID Dimension
The unique identifier of the third-party app analytics provider linked to the account.
Resource levels
Account link
account_link.third_party_app_analytics.app_id App analytics app ID Dimension
The unique identifier of the mobile application being tracked by the third-party app analytics provider.
Resource levels
Account link
account_link.third_party_app_analytics.app_vendor App vendor Dimension
The vendor or developer of the mobile application being tracked by the third-party app analytics provider.
Resource levels
Account link
account_link.type Account link type Dimension
The type of service linked to the Google Ads account (e.g., Google Analytics, Firebase, third-party app analytics).
Resource levels
Account link
account_name Dimension
The descriptive name of the Google Ads account.
ad_group Ad Group Dimension
The name of the ad group, which is a collection of ads targeting a specific set of keywords or audience.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.ad_rotation_mode Ad rotation mode Dimension
The method used to rotate ads within an ad group (e.g., optimize for clicks, optimize for conversions, rotate indefinitely).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.audience_setting.use_audience_grouped Ad group audience setting use audience grouped Dimension
Indicates whether audience targeting is enabled and grouped for the ad group, allowing for the addition of ad group criteria with audiences.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.base_ad_group Base ad group ID Dimension
The resource name of the base ad group from which this ad group was copied or derived (e.g., for experiments).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.campaign Ad group Campaign ID Dimension
The resource name of the campaign to which this ad group belongs.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.cpc_bid_micros Default max. CPC Dimension
The default maximum cost-per-click (CPC) bid for the ad group, in micro-units.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.cpm_bid_micros Maximum CPM Dimension
The maximum cost-per-thousand-impressions (CPM) bid for the ad group, in micro-units.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.cpv_bid_micros Maximum CPV Dimension
The maximum cost-per-view (CPV) bid for the ad group, in micro-units.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.display_custom_bid_dimension Content network bid dimension Dimension
Specifies the dimension that should be used for absolute bids on the Display Network when multiple bids are set in different dimensions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.effective_cpc_bid_micros Ad group effective cpc bid micros Dimension
The effective cost-per-click (CPC) bid for the ad group, in micro-units, taking into account all bidding strategies and overrides.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.effective_target_cpa_micros Target CPA (ad group) Dimension
The effective target Cost-Per-Acquisition (CPA) for the ad group, in micro-units.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.effective_target_cpa_source Target CPA source Dimension
The source from which the effective target CPA for the ad group is derived.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.effective_target_roas Target ROAS (ad group) Dimension
The effective target Return On Ad Spend (ROAS) for the ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.effective_target_roas_source Target ROAS source Dimension
The source from which the effective target ROAS for the ad group is derived.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.excluded_parent_asset_field_types Ad group excluded parent asset field types Dimension
A list of asset field types that are excluded from serving for an ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.excluded_parent_asset_set_types Ad group excluded parent asset set types Dimension
A list of asset set types that are excluded from serving for an ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.final_url_suffix Ad group final URL template Dimension
A suffix that is appended to the final URL for tracking purposes.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.id Ad group ID Dimension
The unique identifier for the ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.labels Ad group labels Dimension
The list of resource names of labels applied to the ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.name Ad group Dimension
The name of the ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.optimized_targeting_enabled Ad group optimized targeting Dimension
Indicates whether optimized targeting is enabled for the ad group, allowing the system to find more relevant customers.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.percent_cpc_bid_micros Ad group CPC bid amount (%) Dimension
The percentage-based cost-per-click (CPC) bid for the ad group criterion, measured in micros.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.primary_status Ad group primary status Dimension
The primary serving status of the ad group (e.g., enabled, paused, removed).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.primary_status_reasons Ad group primary status reasons Dimension
The reasons or explanations for the ad group's primary serving status.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.resource_name Ad group resource name Dimension
The resource name of the ad group, which uniquely identifies it in the Google Ads API.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.status Ad group state Dimension
The status of the ad group, such as ENABLED, PAUSED, or REMOVED.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.target_cpa_micros Ad group target CPA Dimension
The target Cost-Per-Acquisition (CPA) for the ad group, in micro-units.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.target_cpm_micros Ad group target CPM Dimension
The target Cost-Per-Thousand-Impressions (CPM) for the ad group, in micro-units.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.target_roas Ad group target ROAS Dimension
The target Return On Ad Spend (ROAS) for the ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.targeting_setting.target_restrictions Is restricting Dimension
Indicates specific targeting restrictions applied to the ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.tracking_url_template Ad group tracking URL template Dimension
The URL template used for tracking clicks from ads within the ad group.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.type Ad group type Dimension
The type of the ad group, indicating its behavior and targeting (e.g., Standard, DSA, Smart).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.type_ Dimension
The type of the ad group (e.g., SEARCH_STANDARD, DISPLAY_STANDARD, VIDEO_RESPONSIVE).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group.url_custom_parameters Ad group URL custom parameters Dimension
A list of custom parameters that can be appended to URLs for additional tracking information.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Age range view
Ai max search term ad combination view
Asset field type view
Call view
Campaign asset
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.action_items Recommendations for Ad strength Dimension
Recommendations or action items for improving the strength and performance of an ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.added_by_google_ads Auto-applied ad suggestion Dimension
Indicates whether the ad was automatically created or added by Google Ads.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_ad.descriptions Universal app ad descriptions Dimension
The descriptive texts used for a Universal App ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_ad.headlines Universal app ad headlines Dimension
The headlines used for a Universal App ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_ad.html5_media_bundles Universal app ad HTML5 media bundles Dimension
HTML5 media bundles used as creative assets for a Universal App ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_ad.images Universal app ad images Dimension
Image assets used for a Universal App ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_ad.mandatory_ad_text Universal app ad mandatory ad text Dimension
Mandatory text content for a Universal App ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_ad.youtube_videos Universal app ad Youtube videos Dimension
YouTube video assets used for a Universal App ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_engagement_ad.descriptions App engagement ad descriptions Dimension
The descriptive texts used for an App engagement ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_engagement_ad.headlines App engagement ad headlines Dimension
The headlines used for an App engagement ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_engagement_ad.images App engagement ad images Dimension
Image assets used for an App engagement ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_engagement_ad.videos App engagement ad videos Dimension
Video assets used for an App engagement ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_pre_registration_ad.descriptions App pre-registration ad description Dimension
The descriptive texts used for an App pre-registration ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_pre_registration_ad.headlines App pre-registration ad headlines Dimension
The headlines used for an App pre-registration ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_pre_registration_ad.images App pre-registration ad images Dimension
Image assets used for an App pre-registration ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.app_pre_registration_ad.youtube_videos App pre-registration ad youtube videos Dimension
YouTube video assets used for an App pre-registration ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.business_name Call only ad business name Dimension
The business name displayed in a call-only ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.call_tracked Call only ad call tracked Dimension
Indicates whether calls made from this call-only ad are tracked as conversions.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.conversion_action Call only ad conversion action Dimension
The resource name of the conversion action that tracks calls from this call-only ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.conversion_reporting_state Call only ad conversion reporting state Dimension
The reporting state for call conversions from this call-only ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.country_code Call only ad country code Dimension
The country code associated with the phone number in a Call ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.description1 Call only ad description 1 Dimension
The first line of descriptive text for a Call Ad, providing additional details about the advertised business or offering.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.description2 Call only ad description 2 Dimension
The second line of descriptive text for a Call Ad, offering further information to potential customers.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.disable_call_conversion Call only ad disable call conversion Dimension
Indicates whether call conversions are disabled for this specific Call Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.headline1 Call only ad headline 1 Dimension
The first headline for a call-only ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.headline2 Call only ad headline 2 Dimension
The second headline for a Call Ad, used to provide more information or encourage engagement.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.path1 Call only ad path 1 Dimension
The first optional display URL path for a call-only ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.path2 Call only ad path 2 Dimension
The second optional display URL path for a call-only ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.phone_number Call only ad phone number Dimension
The phone number displayed in the Call Ad, which users can directly dial.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.call_ad.phone_number_verification_url Call only ad phone number verification URL Dimension
The URL used for verifying the phone number in a Call ad, required if final URLs are empty.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_carousel_ad.business_name Demand gen carousel ad business name Dimension
The name of the business or brand associated with the Demand Gen carousel ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text Demand gen carousel ad call to action text Dimension
The text for the call to action button displayed on the Demand Gen carousel ad, prompting users to take a specific action.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards Demand gen carousel ad carousel cards Dimension
A list of carousel cards (images or videos) displayed in a Demand Generation carousel ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_carousel_ad.description Demand gen carousel ad description Dimension
The main descriptive text for the Demand Gen carousel ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_carousel_ad.headline Demand gen carousel ad headline Dimension
The primary headline for the Demand Gen carousel ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_carousel_ad.logo_image Demand gen carousel ad logo Dimension
The logo image asset associated with the Demand Gen carousel ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.business_name Demand gen multi asset ad business name Dimension
The name of the business or brand associated with the Demand Gen multi-asset ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text Demand gen multi asset ad call to action text Dimension
The text for the call to action button displayed on the Demand Gen multi-asset ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions Demand gen multi asset ad descriptions Dimension
A list of descriptive texts used in the Demand Gen multi-asset ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.headlines Demand gen multi asset ad headlines Dimension
A list of headlines used in the Demand Gen multi-asset ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only Demand gen multi asset ad lead form only Dimension
Indicates whether the Demand Gen multi-asset ad is configured as a lead form only ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images Demand gen multi asset ad logo Dimension
A list of logo image assets used in the Demand Gen multi-asset ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images Demand gen multi asset ad marketing images Dimension
A list of marketing image assets used in the Demand Gen multi-asset ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images Demand gen multi asset ad portrait marketing images Dimension
A list of portrait-oriented marketing image assets used in the Demand Gen multi-asset ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images Demand gen multi asset ad square marketing images Dimension
A list of square-oriented marketing image assets used in the Demand Gen multi-asset ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1 Responsive demand gen video ad breadcrumb 1 Dimension
The first breadcrumb text for a responsive Demand Generation video ad, used in the display URL path.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2 Responsive demand gen video ad breadcrumb 2 Dimension
The second breadcrumb text for a responsive Demand Generation video ad, used in the display URL path.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.business_name Responsive demand gen video ad business name Dimension
The name of the business or brand associated with the Demand Gen video responsive ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions Responsive demand gen video ad call to actions Dimension
A list of call-to-action assets used in the Demand Gen video responsive ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions Responsive demand gen video ad descriptions Dimension
A list of descriptive texts used in the Demand Gen video responsive ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.headlines Responsive demand gen video ad headlines Dimension
A list of headlines used in the Demand Gen video responsive ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images Responsive demand gen video ad logo Dimension
A list of logo image assets used in the Demand Gen video responsive ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines Responsive demand gen video ad long headlines Dimension
A list of long headlines used in the Demand Gen video responsive ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.demand_gen_video_responsive_ad.videos Responsive demand gen video ad videos Dimension
A list of video assets used in the Demand Gen video responsive ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.device_preference Device preference Dimension
The device preference setting for an ad, indicating whether it is optimized for mobile devices or all devices.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.display_upload_ad.display_upload_product_type Ad product type Dimension
The product type for a display upload ad, such as HTML5_UPLOAD_AD, which specifies the format of the uploaded creative.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.display_upload_ad.media_bundle Media bundle Dimension
The media bundle asset (e.g., an HTML5 zip file) for a display upload ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.display_url Display URL Dimension
The URL that is displayed in the ad to users, often a simplified or user-friendly version of the final URL.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_dynamic_search_ad.description Expanded dynamic search ad description Dimension
The primary description line for an Expanded Dynamic Search Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_dynamic_search_ad.description2 Expanded dynamic search ad description 2 Dimension
The second description line for an Expanded Dynamic Search Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_text_ad.description Description Dimension
The primary description text for an expanded text ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_text_ad.description2 Expanded text ad description 2 Dimension
The second line of description text for an Expanded Text Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_text_ad.headline_part1 Headline 1 Dimension
The first headline text for an expanded text ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_text_ad.headline_part2 Headline 2 Dimension
The second headline text for an expanded text ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_text_ad.headline_part3 Expanded text ad headline 3 Dimension
The third optional headline part of an Expanded Text Ad, which can appear on wider screens.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_text_ad.path1 Path 1 Dimension
The first optional path segment appended to the display URL of an Expanded Text Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.expanded_text_ad.path2 Path 2 Dimension
The second optional path segment appended to the display URL of an Expanded Text Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.final_app_urls Final app URLs Dimension
A list of final URLs used for deep linking into a mobile application when a user has the specific app installed.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.final_mobile_urls Mobile final URL Dimension
A list of final URLs specifically optimized for mobile devices, used as landing pages when an ad is clicked on a mobile device.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.final_url_suffix Ad Final URL suffix Dimension
An optional string that is appended to the end of the final URL, used for additional tracking parameters, especially with parallel tracking.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.final_urls Final URL Dimension
A list of actual landing pages for the ad, keyword, or sitelink, representing the URL a user ultimately sees after clicking the ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.final_urls.{NUM} Dimension
One of the final URLs for an ad within an ad group, representing the actual landing page a user is directed to after clicking the ad. Multiple final URLs can be provided.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.hotel_ad Hotel ad details Dimension
Container for Hotel Ad details, which are automatically generated based on hotel listings and prices to target travelers with availability, pricing, and booking options.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.id Ad ID Dimension
The unique identifier for the ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.image_ad.image_url Image ad URL Dimension
The URL of the image asset used in an image ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.image_ad.mime_type Image mime type Dimension
The MIME type of the image asset used in an Image Ad, indicating its format (e.g., image/jpeg, image/png).
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.image_ad.name Image ad name Dimension
The name of the image asset used in an image ad. If the image was created from a MediaFile, this is the MediaFile's name; otherwise, it can be empty.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.image_ad.pixel_height Image height Dimension
The height of the image asset in pixels, used in an Image Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.image_ad.pixel_width Image width Dimension
The width of the image asset in pixels, used in an Image Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.image_ad.preview_image_url Image ad preview image URL Dimension
The URL for a preview version of the image asset used in an Image Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.image_ad.preview_pixel_height Image ad preview image height (px) Dimension
The height of the preview image in pixels for an Image Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.image_ad.preview_pixel_width Image ad preview image width (px) Dimension
The width of the preview image in pixels for an Image Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_app_install_ad Legacy app install ID Dimension
The legacy app install ad object, which provides details about the app being promoted.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.accent_color Accent color (responsive) Dimension
The accent color used for a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color Allow flexible color (responsive) Dimension
Indicates whether the legacy responsive display ad is allowed to serve with different colors than specified if necessary.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.business_name Business name Dimension
The business name displayed in a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text Call to action text (responsive) Dimension
The call to action text used in a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.description Description (responsive) Dimension
The description text for a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.format_setting Ad format preference (responsive) Dimension
The format setting that determines how the legacy responsive display ad is rendered (e.g., native or non-native).
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.logo_image Landscape logo ID (responsive) Dimension
The resource ID of the landscape logo image used in a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.long_headline Long headline Dimension
The longer headline text for a legacy responsive display ad, offering more descriptive space.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.main_color Main color (responsive) Dimension
The main color used for a legacy responsive display ad, specified in hexadecimal RGB format.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.marketing_image Image ID (responsive) Dimension
The resource ID of the marketing image used in a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.price_prefix Price prefix (responsive) Dimension
The text that appears before the price in a legacy responsive display ad (e.g., 'From', 'Up to').
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.promo_text Promotion text (responsive) Dimension
The promotional text used in a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.short_headline Short headline Dimension
The short headline text for a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image Logo ID (responsive) Dimension
The resource ID of the square logo image used in a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image Square image ID (responsive) Dimension
The resource ID of the square marketing image used in a legacy responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.local_ad.call_to_actions Local ad call to actions Dimension
A list of call to action assets used in a local ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.local_ad.descriptions Local ad descriptions Dimension
A list of description assets used in a local ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.local_ad.headlines Local ad headlines Dimension
A list of headline assets used in a local ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.local_ad.logo_images Local ad logo Dimension
A list of logo image assets used in a local ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.local_ad.marketing_images Local ad marketing images Dimension
A list of marketing image assets used in a local ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.local_ad.path1 Local ad path 1 Dimension
The first optional display URL path for a local ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.local_ad.path2 Local ad path 2 Dimension
The second optional display URL path for a local ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.local_ad.videos Local ad videos Dimension
A list of video assets used in a local ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.name Ad name Dimension
The name given to the ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.resource_name Ad resource name Dimension
The resource name of the ad, which uniquely identifies this ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.accent_color Accent color (multi asset responsive display) Dimension
The accent color used for a multi-asset responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.allow_flexible_color Allow flexible color (multi asset responsive display) Dimension
Indicates whether the responsive display ad is allowed to serve with different colors than specified if necessary.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.business_name Business name (multi asset responsive display) Dimension
The business name displayed in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.call_to_action_text Call to action text (multi asset responsive display) Dimension
The call to action text used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.control_spec.enable_asset_enhancements Enable asset enhancements responsive Dimension
Indicates whether asset enhancements are enabled for the responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.control_spec.enable_autogen_video Enable autogen video responsive Dimension
Indicates whether automatically generated videos are enabled for the responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.descriptions Descriptions (multi asset responsive display) Dimension
A list of description assets used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.format_setting Ad format preference (multi asset responsive display) Dimension
The format setting that determines how the responsive display ad is rendered (e.g., native or non-native).
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.headlines Headlines (multi asset responsive display) Dimension
A list of headline assets used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.logo_images Landscape logos (multi asset responsive display) Dimension
A list of landscape logo image assets used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.long_headline Long headline (multi asset responsive display) Dimension
The longer headline text for a responsive display ad, offering more descriptive space.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.main_color Main color (multi asset responsive display) Dimension
The main color used for a responsive display ad, specified in hexadecimal RGB format.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images Images (multi asset responsive display) Dimension
A list of marketing image assets used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_01.image_asset.full_size.url Image URL 01 (multi asset responsive display) Dimension
The full-size URL of the first marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_02.image_asset.full_size.url Image URL 02 (multi asset responsive display) Dimension
The full-size URL of the second marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_03.image_asset.full_size.url Image URL 03 (multi asset responsive display) Dimension
The full-size URL of the third marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_04.image_asset.full_size.url Image URL 04 (multi asset responsive display) Dimension
The full-size URL of the fourth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_05.image_asset.full_size.url Image URL 05 (multi asset responsive display) Dimension
The full-size URL of the fifth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_06.image_asset.full_size.url Image URL 06 (multi asset responsive display) Dimension
The full-size URL of the sixth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_07.image_asset.full_size.url Image URL 07 (multi asset responsive display) Dimension
The full-size URL of the seventh marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_08.image_asset.full_size.url Image URL 08 (multi asset responsive display) Dimension
The full-size URL of the eighth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_09.image_asset.full_size.url Image URL 09 (multi asset responsive display) Dimension
The full-size URL of the ninth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_10.image_asset.full_size.url Image URL 10 (multi asset responsive display) Dimension
The full-size URL of the tenth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_11.image_asset.full_size.url Image URL 11 (multi asset responsive display) Dimension
The full-size URL of the eleventh marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_12.image_asset.full_size.url Image URL 12 (multi asset responsive display) Dimension
The full-size URL of the twelfth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_13.image_asset.full_size.url Image URL 13 (multi asset responsive display) Dimension
The full-size URL of the thirteenth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_14.image_asset.full_size.url Image URL 14 (multi asset responsive display) Dimension
The full-size URL of the fourteenth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.marketing_images.asset_15.image_asset.full_size.url Image URL 15 (multi asset responsive display) Dimension
The full-size URL of the fifteenth marketing image asset in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.price_prefix Price prefix (multi asset responsive display) Dimension
The text that appears before the price in a multi-asset responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.promo_text Promotion text (multi asset responsive display) Dimension
The promotional text used in a multi-asset responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_logo_images Logos (multi asset responsive display) Dimension
Logos used in a responsive display ad. Responsive display ads automatically adjust their size, appearance, and format to fit available ad spaces.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images Square images (multi asset responsive display) Dimension
Square marketing images used in a responsive display ad, which adapts its creative to various ad placements.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_01.image_asset.full_size.url Square image URL 01 (multi asset responsive display) Dimension
The URL of the first square marketing image asset for a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_02.image_asset.full_size.url Square image URL 02 (multi asset responsive display) Dimension
The URL of the second square marketing image asset for a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_03.image_asset.full_size.url Square image URL 03 (multi asset responsive display) Dimension
The URL of the third square marketing image asset for a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_04.image_asset.full_size.url Square image URL 04 (multi asset responsive display) Dimension
The URL of the fourth square marketing image asset for a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_05.image_asset.full_size.url Square image URL 05 (multi asset responsive display) Dimension
The URL of the fifth square marketing image asset for a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_06.image_asset.full_size.url Square image URL 06 (multi asset responsive display) Dimension
The URL of the sixth square marketing image asset for a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_07.image_asset.full_size.url Square image URL 07 (multi asset responsive display) Dimension
The URL of the seventh square marketing image asset used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_08.image_asset.full_size.url Square image URL 08 (multi asset responsive display) Dimension
The URL of the eighth square marketing image asset used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_09.image_asset.full_size.url Square image URL 09 (multi asset responsive display) Dimension
The URL of the ninth square marketing image asset for a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_10.image_asset.full_size.url Square image URL 10 (multi asset responsive display) Dimension
The URL of the tenth square marketing image asset used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_11.image_asset.full_size.url Square image URL 11 (multi asset responsive display) Dimension
The URL of the eleventh square marketing image asset used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_12.image_asset.full_size.url Square image URL 12 (multi asset responsive display) Dimension
The URL of the twelfth square marketing image asset used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_13.image_asset.full_size.url Square image URL 13 (multi asset responsive display) Dimension
The URL of the thirteenth square marketing image asset used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_14.image_asset.full_size.url Square image URL 14 (multi asset responsive display) Dimension
The URL of the fourteenth square marketing image asset used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_15.image_asset.full_size.url Square image URL 15 (multi asset responsive display) Dimension
The URL of the fifteenth square marketing image asset used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_display_ad.youtube_videos Youtube videos (multi asset responsive display) Dimension
A collection of YouTube video assets used in a responsive display ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_search_ad.descriptions Responsive search ad descriptions Dimension
The descriptions for a responsive search ad, which can be dynamically combined by Google Ads.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_search_ad.headlines Responsive search ad headlines Dimension
The headlines for a responsive search ad, which can be dynamically combined by Google Ads.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_search_ad.path1 Responsive search ad path 1 Dimension
The first optional display path for a responsive search ad URL.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.responsive_search_ad.path2 Responsive search ad path 2 Dimension
The second optional display path for a responsive search ad URL.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.shopping_comparison_listing_ad.headline Comparison listing ad headline Dimension
The headline for a Shopping Comparison Listing Ad, used to promote products from multiple merchants.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.shopping_product_ad Product ad details Dimension
Details pertaining to a Shopping Product Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.shopping_smart_ad Smart shopping ad details Dimension
Details pertaining to a Smart Shopping Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.smart_campaign_ad.descriptions Smart campaign ad descriptions Dimension
The descriptions for a Smart Campaign Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.smart_campaign_ad.headlines Smart campaign ad headlines Dimension
The headlines for a Smart Campaign Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.system_managed_resource_source System managed entity source Dimension
The source indicating whether an ad resource is managed automatically by the Google Ads system or provided by the advertiser.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.text_ad.description1 Description line 1 Dimension
The first description line for a standard text ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.text_ad.description2 Description line 2 Dimension
The second description line for a standard text ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.text_ad.headline Ad headline Dimension
The headline for a standard text ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.tracking_url_template Ad tracking URL template Dimension
The URL template used for tracking clicks on the ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.travel_ad Travel ad Dimension
Details pertaining to a Travel Ad, used for promoting travel-related products or services.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.type Ad type Dimension
The type of the ad, such as Text Ad, Responsive Search Ad, or Video Ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.type_ Dimension
The type of ad, such as Text Ad, Image Ad, Video Ad, Responsive Search Ad (RSA), Call Ad, or Hotel Ad. This field indicates the format and content structure of the advertisement.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.url_collections Ad URL collections Dimension
A collection of URLs for the ad, including final URLs, mobile URLs, and tracking URLs.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.url_custom_parameters Ad URL customer parameters Dimension
Custom parameters that can be appended to the ad's URL for tracking or dynamic content.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.bumper.action_button_label Bumper ad CTA label Dimension
The call-to-action button label for a bumper video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.bumper.action_headline Bumper ad CTA headline Dimension
The call-to-action headline for a bumper video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.in_feed.description1 In-feed ad description 1 Dimension
The first description line for an in-feed video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.in_feed.description2 In-feed ad description 2 Dimension
The second description line for an in-feed video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.in_feed.headline In-feed ad headline Dimension
The headline for an in-feed video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.in_feed.thumbnail In-feed ad thumbnail Dimension
The thumbnail image for an in-feed video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.in_stream.action_button_label In-stream ad CTA label Dimension
The call-to-action button label for an in-stream video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.in_stream.action_headline In-stream ad CTA headline Dimension
The call-to-action headline for an in-stream video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.non_skippable.action_button_label Non-skippable ad CTA label Dimension
The call-to-action button label for a non-skippable in-stream video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.non_skippable.action_headline Non-skippable ad CTA headline Dimension
The call-to-action headline for a non-skippable in-stream video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.out_stream.description Outstream video description Dimension
The description for an outstream video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_ad.out_stream.headline Outstream video headline Dimension
The headline for an outstream video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_responsive_ad.breadcrumb1 Responsive video ad breadcrumb 1 Dimension
The first breadcrumb for the responsive video ad's display URL.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_responsive_ad.breadcrumb2 Responsive video ad breadcrumb 2 Dimension
The second breadcrumb for the responsive video ad's display URL.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_responsive_ad.call_to_actions Responsive video ad call to action Dimension
A collection of call-to-action elements for a responsive video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_responsive_ad.companion_banners Responsive video ad companion banners Dimension
A collection of companion banners for a responsive video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_responsive_ad.descriptions Responsive video ad descriptions Dimension
The descriptions for a responsive video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_responsive_ad.headlines Responsive video ad headlines Dimension
The short headlines for a responsive video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_responsive_ad.long_headlines Responsive video ad long headlines Dimension
The long headlines for a responsive video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad.video_responsive_ad.videos Responsive video ad videos Dimension
A collection of video assets for a responsive video ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad_group Dimension
The resource name or identifier of the ad group to which the ad group ad belongs.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.ad_strength Ad strength Dimension
An indicator of the relevance, quality, and diversity of the ad's creative assets.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.labels Ad group ad labels Dimension
A list of labels applied to the ad group ad for organizational purposes.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.approval_status Ad policy approval status Dimension
The approval status of the ad based on Google Ads policies.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries Ad policy topic entries Dimension
A list of policy topics and their corresponding details that caused the ad to be disapproved or limited.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.constraints.{NUM}.certificate_missing_in_country_list.countries.{NUM}.country_criterion Dimension
The criterion ID of a country where a certificate is missing for an ad, leading to a policy constraint.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.constraints.{NUM}.certificate_missing_in_country_list.total_targeted_countries Metric
The total number of countries targeted by the ad where a required certificate is missing, as identified by policy constraints.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.constraints.{NUM}.country_constraint_list.countries.{NUM}.country_criterion Dimension
The criterion ID of a country that is part of a policy constraint list for the ad, indicating specific country-level restrictions.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.constraints.{NUM}.country_constraint_list.total_targeted_countries Metric
The total number of countries targeted by the ad that are affected by a country-specific policy constraint.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.evidences.{NUM}.destination_mismatch.url_types.{NUM} Dimension
Identifies the types of URLs involved in a destination mismatch policy violation for an ad group ad. This field indicates which URL (e.g., FINAL_URL) triggered the policy issue where the displayed URL does not accurately reflect the actual landing page.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.evidences.{NUM}.destination_not_working.device Dimension
The device type (e.g., mobile, desktop) on which the ad's destination URL was found to be not working, as part of policy evidence.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.evidences.{NUM}.destination_not_working.expanded_url Dimension
The expanded URL of the ad that was found to be not working, providing evidence for a policy violation.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.evidences.{NUM}.destination_not_working.last_checked_date_time Dimension
The date and time when the ad's destination URL was last checked and found to be not working, as recorded for policy evidence.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.evidences.{NUM}.destination_text_list.destination_texts.{NUM} Dimension
Details the specific text from the ad's destination (e.g., landing page) that triggered a policy violation or review during ad approval.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.evidences.{NUM}.text_list.texts.{NUM} Dimension
Specific text fragments that serve as evidence for a policy violation related to the ad.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.topic Dimension
The specific policy topic (e.g., 'Trademark,' 'Gambling') that the ad's content violates or is related to.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.policy_topic_entries.{NUM}.type_ Dimension
The type of policy finding associated with the ad, indicating its severity or status (e.g., warning, disapproval).
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.policy_summary.review_status Policy information review status Dimension
The current review status of the ad's policy information.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.primary_status Ad primary status Dimension
The primary overall status of the ad, indicating if it's eligible to serve.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.primary_status_reasons Ad primary status reasons Dimension
A list of reasons contributing to the ad's primary status, especially if it's not serving.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.resource_name Ad group ad resource name Dimension
The resource name of the ad group ad in the Google Ads API, uniquely identifying it.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad.status Ad state Dimension
The current serving status of the ad, such as enabled, paused, or removed.
Resource levels
Ad group ad
Ad group ad asset view
Ad group ad label
Campaign search term view
Lead form submission data
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.ad_group_ad Ad asset view ad group Dimension
The resource name of the ad group ad associated with this asset view.
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.asset Ad asset view ad asset Dimension
The resource name of the asset associated with this ad group ad asset view.
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.enabled Ad asset view enabled Dimension
Indicates whether the specific association between an ad group ad and an asset is enabled, signifying its active use in delivering ads. This field reflects the serving status of the linked asset within the ad.
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.field_type Ad asset field type Dimension
The type of asset field, indicating where the asset is used within the ad (e.g., HEADLINE, DESCRIPTION).
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.performance_label Ad asset view performance label Dimension
The performance label for the asset when used in the ad, such as 'Best', 'Good', or 'Low'.
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.pinned_field Ad asset view pinned field Dimension
Indicates the position where an asset is pinned within an ad, such as HEADLINE_1, HEADLINE_2, or DESCRIPTION_1, affecting its display priority.
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.policy_summary Ad asset view policy summary Dimension
Summary of policy information for the asset within the context of the ad group ad.
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.resource_name Ad asset view resource name Dimension
The resource name of the ad group ad asset view, uniquely identifying the link between an ad, an asset, and its field type.
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_asset_view.source Ad asset view source Dimension
Specifies the origin or management system of the asset linked to an ad.
Resource levels
Ad group ad asset view
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.slot
segments.week
segments.year
ad_group_ad_label.label Ad group ad label Dimension
The resource name of the label associated with the ad group ad.
Resource levels
Ad group ad label
ad_group_ad_label.resource_name Ad group ad label resource name Dimension
The resource name of the ad group ad label, uniquely identifying the label assigned to an ad group ad.
Resource levels
Ad group ad label
ad_group_asset.ad_group Ad Group Asset ad group Dimension
The resource name of the ad group associated with this ad group asset.
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_asset.asset Ad Group Asset asset Dimension
The resource name of the asset associated with this ad group asset.
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_asset.field_type Ad Group Asset field type Dimension
The type of asset field, indicating where the asset is used within the ad group (e.g., SITELINK, CALLOUT).
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_asset.primary_status Ad Group Asset primary status Dimension
The primary overall status of the asset within the ad group, indicating if it's eligible to serve.
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_asset.primary_status_details Ad Group Asset primary status details Dimension
Additional details about the primary status of the asset within the ad group.
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_asset.primary_status_reasons Ad Group Asset primary status reasons Dimension
A list of reasons contributing to the asset's primary status within the ad group, especially if it's not serving.
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_asset.resource_name Ad Group Asset resource name Dimension
The resource name of the ad group asset, uniquely identifying the link between an ad group and an asset.
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_asset.source Ad Group Asset source Dimension
The source of the ad group asset, such as advertiser-provided or automatically generated.
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_asset.status Ad Group Asset status Dimension
The current status of the asset within the ad group, such as enabled, paused, or removed.
Resource levels
Ad group asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_audience_view.resource_name Audience view resource name Dimension
The resource name for the ad group audience view, which provides performance data for audience targeting at the ad group level.
Resource levels
Ad group audience view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hotel_date_selection_type
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
ad_group_bid_modifier.resource_name Ad group bid modifier resource name Dimension
The resource name of the bid modifier for an ad group, used to adjust bids based on criteria like device or location.
Resource levels
Ad group bid modifier
ad_group_criterion.age_range.type Ad Group Criterion Age range type Dimension
The type of age range criterion applied to the ad group, such as 'Undetermined' or specific age segments.
ad_group_criterion.approval_status Ad Group Criterion Approval Status Dimension
The approval status of the ad group criterion based on Google Ads policies.
ad_group_criterion.bid_modifier Ad Group Criterion Bid Modifier Dimension
The bid modifier value for the ad group criterion, which adjusts the base bid.
ad_group_criterion.cpc_bid_micros Ad Group CPC (cost-per-click) bid Dimension
The maximum cost-per-click (CPC) bid amount, in micros, for the ad group criterion.
ad_group_criterion.criterion_id Ad Group Criterion ID Dimension
The unique identifier of the ad group criterion.
ad_group_criterion.disapproval_reasons Disapproval reasons Dimension
A list of reasons why the ad group criterion was disapproved.
ad_group_criterion.display_name Audience View name Dimension
The human-readable name of the ad group criterion.
ad_group_criterion.effective_cpc_bid_micros Ad Group Criterion The effective CPC (cost-per-click) bid Dimension
The effective maximum cost-per-click (CPC) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.
ad_group_criterion.effective_cpc_bid_source Ad Group Criterion effective CPC bid source Dimension
The source of the effective CPC bid for the ad group criterion.
ad_group_criterion.effective_cpm_bid_micros Ad Group Criterion The effective CPM Dimension
The effective maximum cost-per-thousand impressions (CPM) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.
ad_group_criterion.effective_cpm_bid_source Ad Group Criterion effective CPM Dimension
The source of the effective CPM bid for the ad group criterion.
ad_group_criterion.effective_cpv_bid_micros Ad Group Criterion The effective CPV (cost-per-view) bid Dimension
The effective maximum cost-per-view (CPV) bid amount, in micros, after applying all bid adjustments, for the ad group criterion.
ad_group_criterion.effective_cpv_bid_source Ad Group Criterion Source of the effective CPV bid Dimension
The source of the effective CPV bid for the ad group criterion.
ad_group_criterion.final_mobile_urls Ad Group Criterion final mobile URLs Dimension
A list of final mobile URLs for the ad group criterion.
ad_group_criterion.final_url_suffix Ad Group Criterion URL template Dimension
A suffix that will be appended to the final URL for the ad group criterion.
ad_group_criterion.final_urls Ad Group Criterion final URLs Dimension
A list of final URLs for the ad group criterion.
ad_group_criterion.gender.type Ad Group Criterion Gender type Dimension
The type of gender criterion applied to the ad group, such as 'Male', 'Female', or 'Undetermined'.
ad_group_criterion.keyword.match_type Ad Group Criterion Keyword match type Dimension
The match type of the keyword criterion, such as 'Exact', 'Phrase', or 'Broad'.
ad_group_criterion.keyword.text Ad Group Criterion Keyword text Dimension
The text of the keyword criterion.
ad_group_criterion.labels Ad Group Criterion labels Dimension
A list of labels applied to the ad group criterion for organizational purposes.
ad_group_criterion.listing_group.case_value.product_brand.value Product group name Dimension
The brand of a product within a listing group, used for product group targeting in Shopping campaigns.
ad_group_criterion.listing_group.parent_ad_group_criterion Ad Group Criterion Parent Dimension
The resource name of the parent ad group criterion in a listing group hierarchy.
ad_group_criterion.listing_group.type Ad Group Criterion listing group type Dimension
The type of listing group criterion, such as 'Unit' or 'Subdivision'.
ad_group_criterion.negative Ad Group Criterion Is negative Dimension
Indicates if the ad group criterion is negative, meaning it excludes certain traffic.
ad_group_criterion.parental_status.type Ad Group Criterion Parental status type Dimension
The type of parental status criterion applied to the ad group, such as 'Parent' or 'Not a Parent'.
ad_group_criterion.placement.url Ad Group Criterion Placement URL Dimension
The URL of the placement criterion, targeting specific websites or apps.
ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc Ad Group Criterion Estimated add clicks first position CPC Dimension
Estimated additional clicks if the ad group criterion achieved a first position ranking for a given cost-per-click (CPC).
ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc Ad Group Criterion Estimated add cost first position CPC Dimension
Estimated additional cost if the ad group criterion achieved a first position ranking for a given cost-per-click (CPC).
ad_group_criterion.position_estimates.first_page_cpc_micros Ad Group Criterion Estimate first page CPC bid Dimension
An estimate of the CPC bid needed for the ad to show on the first page of search results, in micros.
ad_group_criterion.position_estimates.first_position_cpc_micros Ad Group Criterion Estimate first position CPC bid Dimension
An estimate of the CPC bid needed for the ad to show in the first position of search results, in micros.
ad_group_criterion.position_estimates.top_of_page_cpc_micros Ad Group Criterion Estimate top of page CPC bid Dimension
An estimate of the CPC bid needed for the ad to show at the top of the page of search results, in micros.
ad_group_criterion.primary_status Dimension
The primary serving status of the ad group criterion (e.g., enabled, paused, removed).
ad_group_criterion.primary_status_reasons.{NUM} Dimension
The reasons or explanations for the ad group criterion's primary serving status.
ad_group_criterion.quality_info.creative_quality_score Ad Group Criterion Creative quality score Dimension
A score representing the quality and relevance of the creative assets for the ad group criterion.
ad_group_criterion.quality_info.post_click_quality_score Ad Group Criterion Landing page quality score Dimension
A score representing the quality and relevance of the landing page experience for the ad group criterion.
ad_group_criterion.quality_info.quality_score Ad Group Criterion Quality score Dimension
An aggregated score representing the overall quality of the ad group criterion (e.g., keyword relevance, landing page experience, expected CTR).
ad_group_criterion.quality_info.search_predicted_ctr Ad Group Criterion Predicted CTR Dimension
The predicted click-through rate (CTR) for the ad group criterion on the Google Search Network.
ad_group_criterion.resource_name Dimension
The resource name of the ad group criterion, which uniquely identifies it within the Google Ads API.
ad_group_criterion.status Ad Group Criterion Status Dimension
The current status of the ad group criterion, such as enabled, paused, or removed.
ad_group_criterion.system_serving_status Ad Group Criterion Serving status Dimension
The system-determined serving status of the ad group criterion.
ad_group_criterion.topic.path Ad Group Criterion Category Dimension
The category path of the topic criterion, representing a hierarchical topic for targeting.
ad_group_criterion.topic.topic_constant Ad Group Criterion Topic Constant Dimension
The resource name of the topic constant used for targeting in the ad group criterion.
ad_group_criterion.tracking_url_template Ad Group Criterion tracking URL template Dimension
The URL template used for tracking clicks on the ad group criterion.
ad_group_criterion.type Ad Group Criterion Type Dimension
The type of the ad group criterion, such as Keyword, Placement, or Audience.
ad_group_criterion.type_ Dimension
The type of the ad group criterion (e.g., keyword, age range, audience).
ad_group_criterion.url_custom_parameters Ad Group Criterion URL custom parameters Dimension
Custom parameters that can be appended to the criterion's URL for tracking or dynamic content.
ad_group_criterion.user_list.user_list Ad Group Criterion User List Dimension
The resource name of the user list used for audience targeting in the ad group criterion.
ad_schedule_view.resource_name Ad schedule view resource name Dimension
The resource name for the ad schedule view, which provides performance data broken down by ad schedule.
Resource levels
Ad schedule view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
ad_type_youtube Dimension
The type of ad specifically designed to appear on YouTube.
adset_name Dimension
The name of the ad group, which is a collection of ads targeting a shared set of keywords, topics, or audiences. In Google Ads, ad groups are the equivalent of ad sets in other advertising platforms.
advertiser Dimension
The name or identifier of the Google Ads advertiser account.
age_range_view.resource_name Age range view resource name Dimension
The resource name for the age range view, which provides performance data broken down by age range targeting.
Resource levels
Age range view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
ai_max_search_term_ad_combination_view.ad_group AI Max search term ad combination ad group Dimension
The ad group associated with a specific combination of search term, headline, and landing page within the AI Max Search Term Ad Combination View. This field links the ad performance data to the relevant ad group.
Resource levels
Ai max search term ad combination view
Compatible segments
segments.date
ai_max_search_term_ad_combination_view.headline AI Max search term ad combination headline Dimension
The concatenated headline assets used in an ad for a specific search term within the AI Max Search Term Ad Combination View. This field helps in auditing the relevance of AI-driven ad combinations.
Resource levels
Ai max search term ad combination view
Compatible segments
segments.date
ai_max_search_term_ad_combination_view.landing_page AI Max search term ad combination landing page Dimension
The specific (often dynamically selected) URL of the landing page to which the user was directed for a given search term and ad combination within the AI Max Search Term Ad Combination View.
Resource levels
Ai max search term ad combination view
Compatible segments
segments.date
ai_max_search_term_ad_combination_view.resource_name AI Max search term ad combination resource name Dimension
A unique identifier string for a specific entry in the AI Max Search Term Ad Combination View, following the standard Google Ads API resource name format.
Resource levels
Ai max search term ad combination view
Compatible segments
segments.date
ai_max_search_term_ad_combination_view.search_term AI Max search term ad combination search term Dimension
The actual query entered by the user that triggered an ad, as reported within the AI Max Search Term Ad Combination View. This provides granular insight into user intent.
Resource levels
Ai max search term ad combination view
Compatible segments
segments.date
asset.book_on_google_asset Book on Google Dimension
An asset specifically designed for booking services directly through Google platforms.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.call_asset.ad_schedule_targets Asset call asset ad schedule targets Dimension
A list of ad schedule targets defining when the call asset is eligible to show.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.call_asset.call_conversion_action Asset call asset call conversion action Dimension
The resource name of the conversion action to be counted when a call from this asset is considered a conversion.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.call_asset.call_conversion_reporting_state Asset call asset call conversion reporting state Dimension
The reporting state of call conversions for this asset, indicating how calls are tracked as conversions.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.call_asset.country_code Asset call asset country code Dimension
The country code of the phone number for the call asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.call_asset.phone_number Asset call asset phone number Dimension
The phone number displayed in the call asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.call_to_action_asset.call_to_action Asset call to action asset call to action Dimension
The call-to-action text for the call-to-action asset (e.g., 'Shop Now', 'Learn More').
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.callout_asset.ad_schedule_targets Asset callout asset ad schedule targets Dimension
A list of ad schedule targets defining when the callout asset is eligible to show.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.callout_asset.callout_text Asset callout asset callout text Dimension
The text content of the callout asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.callout_asset.end_date Asset callout asset end date Dimension
The last date on which the callout asset is eligible to serve.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.callout_asset.start_date Asset callout asset start date Dimension
The first date on which the callout asset is eligible to serve.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.demand_gen_carousel_card_asset.call_to_action_text Asset demand gen carousel card asset call to action text Dimension
The call-to-action text for a card within a Demand Gen carousel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.demand_gen_carousel_card_asset.headline Asset demand gen carousel card asset headline Dimension
The headline for a card within a Demand Gen carousel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.demand_gen_carousel_card_asset.marketing_image_asset Asset demand gen carousel card asset marketing image asset Dimension
The resource name of the marketing image asset used for a card within a Demand Gen carousel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset Asset demand gen carousel card asset portrait marketing image asset Dimension
The resource name of the portrait marketing image asset used for a card within a Demand Gen carousel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.demand_gen_carousel_card_asset.square_marketing_image_asset Asset demand gen carousel card asset square marketing image asset Dimension
The resource name of the square marketing image asset used for a card within a Demand Gen carousel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.android_app_link Asset dynamic custom asset android app link Dimension
An Android application link used within a dynamic custom asset, which can be populated from advertiser data feeds.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.contextual_keywords Asset dynamic custom asset contextual keywords Dimension
Keywords used for matching a dynamic custom asset to relevant content or searches.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.formatted_price Asset dynamic custom asset formatted price Dimension
The price of a custom dynamic asset, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.formatted_sale_price Asset dynamic custom asset formatted sale price Dimension
The sale price of a custom dynamic asset, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.id Asset dynamic custom asset id Dimension
The unique identifier for a custom dynamic asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.id2 Asset dynamic custom asset id2 Dimension
A secondary identifier for a dynamic custom asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.image_url Asset dynamic custom asset image url Dimension
The URL of the main image associated with the custom dynamic asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.ios_app_link Asset dynamic custom asset ios app link Dimension
The deep link URL for an iOS application related to the custom dynamic asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.ios_app_store_id Asset dynamic custom asset ios app store id Dimension
The App Store ID for an iOS application associated with the custom dynamic asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.item_address Asset dynamic custom asset item address Dimension
The physical address associated with the custom dynamic asset, if applicable.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.item_category Asset dynamic custom asset item category Dimension
The category of an item associated with a dynamic custom asset, often used for product or service feeds.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.item_description Asset dynamic custom asset item description Dimension
A descriptive text for the item represented by the custom dynamic asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.item_subtitle Asset dynamic custom asset item subtitle Dimension
The subtitle for an item associated with a dynamic custom asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.item_title Asset dynamic custom asset item title Dimension
The primary title for the item represented by the custom dynamic asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.price Asset dynamic custom asset price Dimension
The raw price of the item represented by the custom dynamic asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.sale_price Asset dynamic custom asset sale price Dimension
The raw sale price of the item represented by the custom dynamic asset, if the item is on sale.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_custom_asset.similar_ids Asset dynamic custom asset similar ids Dimension
A list of identifiers for similar items or assets related to a dynamic custom asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.address Asset dynamic education asset address Dimension
The physical address of the educational institution or program.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.android_app_link Asset dynamic education asset android app link Dimension
The deep link URL for an Android application related to the dynamic education asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.contextual_keywords Asset dynamic education asset contextual keywords Dimension
Contextual keywords for a dynamic asset related to educational offerings, used for targeting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.image_url Asset dynamic education asset image url Dimension
The URL of the main image associated with the dynamic education asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.ios_app_link Asset dynamic education asset ios app link Dimension
The deep link URL for an iOS application related to the dynamic education asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.ios_app_store_id Asset dynamic education asset ios app store id Dimension
The App Store ID for an iOS application associated with the dynamic education asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.location_id Asset dynamic education asset location id Dimension
The unique identifier for the location of the educational program.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.program_description Asset dynamic education asset program description Dimension
A detailed description of the educational program.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.program_id Asset dynamic education asset program id Dimension
The unique identifier for the educational program.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.program_name Asset dynamic education asset program name Dimension
The name of the educational program.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.school_name Asset dynamic education asset school name Dimension
The name of the school or institution offering the program.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.similar_program_ids Asset dynamic education asset similar program ids Dimension
A list of IDs for similar educational programs, used for recommendations.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.subject Asset dynamic education asset subject Dimension
The subject area of the educational program.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_education_asset.thumbnail_image_url Asset dynamic education asset thumbnail image url Dimension
The URL of a thumbnail image for a dynamic asset related to educational content.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.android_app_link Asset dynamic flights asset android app link Dimension
The deep link URL for an Android application related to the dynamic flights asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.destination_id Asset dynamic flights asset destination id Dimension
The unique identifier for the flight's destination.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.destination_name Asset dynamic flights asset destination name Dimension
The name of the flight's destination.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.flight_description Asset dynamic flights asset flight description Dimension
A description of the flight or flight deal.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.flight_price Asset dynamic flights asset flight price Dimension
The raw price of the flight.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.flight_sale_price Asset dynamic flights asset flight sale price Dimension
The raw sale price of the flight, if applicable.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.formatted_price Asset dynamic flights asset formatted price Dimension
The price of the flight, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.formatted_sale_price Asset dynamic flights asset formatted sale price Dimension
The sale price of the flight, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.image_url Asset dynamic flights asset image url Dimension
The URL of the main image associated with the dynamic flights asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.ios_app_link Asset dynamic flights asset ios app link Dimension
The deep link URL for an iOS application related to the dynamic flights asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.ios_app_store_id Asset dynamic flights asset ios app store id Dimension
The App Store ID for an iOS application associated with the dynamic flights asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.origin_id Asset dynamic flights asset origin id Dimension
The unique identifier for the flight's origin.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.origin_name Asset dynamic flights asset origin name Dimension
The name of the flight's origin.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_flights_asset.similar_destination_ids Asset dynamic flights asset similar destination ids Dimension
Identifiers for similar flight destinations related to a dynamic flights asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.address Asset dynamic hotels and rentals asset address Dimension
The physical address of the hotel or rental property.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.android_app_link Asset dynamic hotels and rentals asset android app link Dimension
The deep link URL for an Android application related to the dynamic hotels and rentals asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.category Asset dynamic hotels and rentals asset category Dimension
The category of the hotel or rental property (e.g., "hotel", "apartment", "villa").
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.contextual_keywords Asset dynamic hotels and rentals asset contextual keywords Dimension
Contextual keywords for a dynamic asset related to hotels and rentals, used for targeting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.description Asset dynamic hotels and rentals asset description Dimension
A detailed description of the hotel or rental property.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.destination_name Asset dynamic hotels and rentals asset destination name Dimension
The name of the destination where the hotel or rental property is located.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.formatted_price Asset dynamic hotels and rentals asset formatted price Dimension
The price of the hotel or rental, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.formatted_sale_price Asset dynamic hotels and rentals asset formatted sale price Dimension
The sale price of the hotel or rental, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.image_url Asset dynamic hotels and rentals asset image url Dimension
The URL of the main image associated with the dynamic hotels and rentals asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.ios_app_link Asset dynamic hotels and rentals asset ios app link Dimension
The deep link URL for an iOS application related to the dynamic hotels and rentals asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.ios_app_store_id Asset dynamic hotels and rentals asset ios app store id Dimension
The App Store ID for an iOS application associated with the dynamic hotels and rentals asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.price Asset dynamic hotels and rentals asset price Dimension
The raw price of the hotel or rental property.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.property_id Asset dynamic hotels and rentals asset property id Dimension
The unique identifier for the hotel or rental property.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.property_name Asset dynamic hotels and rentals asset property name Dimension
The name of the hotel or rental property.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.sale_price Asset dynamic hotels and rentals asset sale price Dimension
The raw sale price of the hotel or rental property, if it is on sale.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.similar_property_ids Asset dynamic hotels and rentals asset similar property ids Dimension
Identifiers for similar properties related to a dynamic hotels and rentals asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_hotels_and_rentals_asset.star_rating Asset dynamic hotels and rentals asset star rating Dimension
The star rating of the hotel property.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.address Asset dynamic jobs asset address Dimension
The physical address of the job location.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.android_app_link Asset dynamic jobs asset android app link Dimension
The deep link URL for an Android application related to the dynamic jobs asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.contextual_keywords Asset dynamic jobs asset contextual keywords Dimension
Contextual keywords for a dynamic asset related to job listings, used for targeting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.description Asset dynamic jobs asset description Dimension
A detailed description of the job posting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.image_url Asset dynamic jobs asset image url Dimension
The URL of the main image associated with the dynamic jobs asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.ios_app_link Asset dynamic jobs asset ios app link Dimension
The deep link URL for an iOS application related to the dynamic jobs asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.ios_app_store_id Asset dynamic jobs asset ios app store id Dimension
The App Store ID for an iOS application associated with the dynamic jobs asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.job_category Asset dynamic jobs asset job category Dimension
The category of the job (e.g., "Software Engineering", "Marketing").
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.job_id Asset dynamic jobs asset job id Dimension
The unique identifier for the job posting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.job_subtitle Asset dynamic jobs asset job subtitle Dimension
The subtitle for a job listing associated with a dynamic jobs asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.job_title Asset dynamic jobs asset job title Dimension
The primary title of the job posting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.location_id Asset dynamic jobs asset location id Dimension
The unique identifier for the job's location.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.salary Asset dynamic jobs asset salary Dimension
The salary or salary range offered for the job.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_jobs_asset.similar_job_ids Asset dynamic jobs asset similar job ids Dimension
Identifiers for similar job listings related to a dynamic jobs asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.address Asset dynamic local asset address Dimension
The physical address of the local deal or business.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.android_app_link Asset dynamic local asset android app link Dimension
The deep link URL for an Android application related to the dynamic local asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.category Asset dynamic local asset category Dimension
The category of the local deal or business.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.contextual_keywords Asset dynamic local asset contextual keywords Dimension
Contextual keywords for a dynamic asset related to local businesses or deals, used for targeting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.deal_id Asset dynamic local asset deal id Dimension
The unique identifier for the local deal.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.deal_name Asset dynamic local asset deal name Dimension
The name or title of the local deal.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.description Asset dynamic local asset description Dimension
A detailed description of the local deal or business.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.formatted_price Asset dynamic local asset formatted price Dimension
The price of the local deal, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.formatted_sale_price Asset dynamic local asset formatted sale price Dimension
The sale price of the local deal, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.image_url Asset dynamic local asset image url Dimension
The URL of the main image associated with the dynamic local asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.ios_app_link Asset dynamic local asset ios app link Dimension
The deep link URL for an iOS application related to the dynamic local asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.ios_app_store_id Asset dynamic local asset ios app store id Dimension
The App Store ID for an iOS application associated with the dynamic local asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.price Asset dynamic local asset price Dimension
The raw price of the local deal.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.sale_price Asset dynamic local asset sale price Dimension
The raw sale price of the local deal, if it is on sale.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.similar_deal_ids Asset dynamic local asset similar deal ids Dimension
Identifiers for similar local deals related to a dynamic local asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_local_asset.subtitle Asset dynamic local asset subtitle Dimension
The subtitle for a local listing or deal associated with a dynamic local asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.address Asset dynamic real estate asset address Dimension
The physical address of the real estate listing.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.android_app_link Asset dynamic real estate asset android app link Dimension
The deep link URL for an Android application related to the dynamic real estate asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.city_name Asset dynamic real estate asset city name Dimension
The name of the city where the real estate property is located.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.contextual_keywords Asset dynamic real estate asset contextual keywords Dimension
Contextual keywords for a dynamic asset related to real estate listings, used for targeting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.description Asset dynamic real estate asset description Dimension
A detailed description of the real estate listing.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.formatted_price Asset dynamic real estate asset formatted price Dimension
The price of the real estate listing, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.image_url Asset dynamic real estate asset image url Dimension
The URL of the main image associated with the dynamic real estate asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.ios_app_link Asset dynamic real estate asset ios app link Dimension
The deep link URL for an iOS application related to the dynamic real estate asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.ios_app_store_id Asset dynamic real estate asset ios app store id Dimension
The App Store ID for an iOS application associated with the dynamic real estate asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.listing_id Asset dynamic real estate asset listing id Dimension
The unique identifier for the real estate listing.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.listing_name Asset dynamic real estate asset listing name Dimension
The name or title of the real estate listing.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.listing_type Asset dynamic real estate asset listing type Dimension
The type of real estate listing (e.g., "for sale", "for rent").
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.price Asset dynamic real estate asset price Dimension
The raw price of the real estate listing.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.property_type Asset dynamic real estate asset property type Dimension
The type of property in the real estate listing (e.g., "house", "apartment", "land").
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_real_estate_asset.similar_listing_ids Asset dynamic real estate asset similar listing ids Dimension
Identifiers for similar real estate listings related to a dynamic real estate asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.android_app_link Asset dynamic travel asset android app link Dimension
The deep link URL for an Android application related to the dynamic travel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.category Asset dynamic travel asset category Dimension
The category of the travel offering (e.g., "tour", "activity", "vacation package").
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.contextual_keywords Asset dynamic travel asset contextual keywords Dimension
Contextual keywords for a dynamic asset related to travel destinations or packages, used for targeting.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.destination_address Asset dynamic travel asset destination address Dimension
The physical address of the travel destination.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.destination_id Asset dynamic travelasset destination id Dimension
The unique identifier for the travel destination.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.destination_name Asset dynamic travel asset destination name Dimension
The name of the travel destination.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.formatted_price Asset dynamic travel asset formatted price Dimension
The price of the travel offering, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.formatted_sale_price Asset dynamic travel asset formatted sale price Dimension
The sale price of the travel offering, formatted for display in ads.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.image_url Asset dynamic travel asset image url Dimension
The URL of the main image associated with the dynamic travel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.ios_app_link Asset dynamic travel asset ios app link Dimension
The deep link URL for an iOS application related to the dynamic travel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.ios_app_store_id Asset dynamic travel asset ios app store id Dimension
The App Store ID for an iOS application associated with the dynamic travel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.origin_id Asset dynamic travel asset origin id Dimension
The unique identifier for the travel origin.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.origin_name Asset dynamic travel asset origin name Dimension
The name of the travel origin.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.price Asset dynamic travel asset price Dimension
The raw price of the travel offering.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.sale_price Asset dynamic travel asset sale price Dimension
The raw sale price of the travel offering, if it is on sale.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.similar_destination_ids Asset dynamic travel asset similar destination ids Dimension
Identifiers for similar travel destinations related to a dynamic travel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.dynamic_travel_asset.title Asset dynamic travel asset title Dimension
The primary title for the dynamic travel asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.field_type_policy_summaries Field type policy summaries Dimension
Summaries of policy information related to the field types used within an asset, indicating compliance status.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.final_mobile_urls Asset final mobile urls Dimension
The list of URLs that users are directed to when they click on the asset on a mobile device.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.final_url_suffix Asset final url suffix Dimension
A suffix that is appended to the final URL, used for tracking parameters.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.final_urls Asset final urls Dimension
The list of URLs that users are directed to when they click on the asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.hotel_callout_asset.language_code Asset hotel callout asset language code Dimension
The language code of the text content within the hotel callout asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.hotel_callout_asset.text Asset hotel callout asset text Dimension
The text content of the hotel callout asset, used to highlight specific features or offers.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.hotel_property_asset.hotel_address Hotel property asset hotel address Dimension
The physical address of the hotel property.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.hotel_property_asset.hotel_name Hotel property asset hotel name Dimension
The name of the hotel property associated with the asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.hotel_property_asset.place_id Hotel property asset place id Dimension
The unique Google Place ID for the hotel property asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.id Asset ID Dimension
The unique identifier for the asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.image_asset.file_size Full image file size Dimension
The size of the image file in bytes.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.image_asset.full_size.height_pixels Full image height (px) Dimension
The height of the image asset in pixels at its full size.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.image_asset.full_size.url Full image URL Dimension
The URL where the full-size image asset can be accessed.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.image_asset.full_size.width_pixels Full image width (px) Dimension
The width of the image asset in pixels at its full size.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.image_asset.mime_type Image media type Dimension
The MIME type of the image asset (e.g., 'image/jpeg', 'image/png').
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.background_image_asset Asset lead form asset background image asset Dimension
The background image asset used for the lead form.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.business_name Asset lead form asset business name Dimension
The business name displayed in the lead form asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.call_to_action_description Asset lead form asset call to action description Dimension
A descriptive text for the call to action on the lead form.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.call_to_action_type Asset lead form asset call to action type Dimension
The type of call to action presented on the lead form.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.custom_disclosure Asset lead form asset custom disclosure Dimension
Custom legal or privacy disclosure text for the lead form.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.custom_question_fields Asset lead form asset custom question fields Dimension
Custom questions included in a lead form asset, allowing advertisers to collect specific information from users.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.delivery_methods Asset lead form asset delivery methods Dimension
The methods used to deliver submitted lead form data (e.g., webhooks).
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.description Asset lead form asset description Dimension
The description text displayed in the lead form asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.desired_intent Asset lead form asset desired intent Dimension
The advertiser's desired intent or goal for submissions received through a lead form asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.fields Asset lead form asset fields Dimension
The collection of input fields presented to the user on the lead form (e.g., name, email, phone).
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.headline Asset lead form asset headline Dimension
The headline text displayed in the lead form asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.post_submit_call_to_action_type Asset lead form asset post submit call to action type Dimension
The type of call to action displayed to the user after they submit the lead form.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.post_submit_description Asset lead form asset post submit description Dimension
The description text displayed to the user after they submit the lead form.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.post_submit_headline Asset lead form asset post submit headline Dimension
The headline text displayed to the user after they submit the lead form.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.lead_form_asset.privacy_policy_url Asset lead form asset privacy policy url Dimension
The URL to the privacy policy associated with the lead form.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.location_asset.business_profile_locations Location asset business profile locations Dimension
Business profile locations associated with the location asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.location_asset.location_ownership_type Location asset location ownership type Dimension
The ownership type of the location associated with a location asset (e.g., owned by the business, partner managed).
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.location_asset.place_id Location asset place id Dimension
The unique Google Place ID for the location asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.mobile_app_asset.app_id Asset mobile app asset app id Dimension
The unique identifier for the mobile application linked as an asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.mobile_app_asset.app_store Asset mobile app asset app store Dimension
The app store where the mobile application is available (e.g., Google Play, Apple App Store).
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.mobile_app_asset.end_date Asset mobile app asset end date Dimension
The date when the mobile app asset is scheduled to stop serving.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.mobile_app_asset.link_text Asset mobile app asset link text Dimension
The text displayed as the link for the mobile app asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.mobile_app_asset.start_date Asset mobile app asset start date Dimension
The date when the mobile app asset is scheduled to start serving.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.name Asset name Dimension
The name given to the asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.page_feed_asset.labels Asset page feed asset labels Dimension
Labels applied to a page feed asset for categorization and targeted advertising.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.page_feed_asset.page_url Asset page feed asset page url Dimension
The URL of the page included in the page feed asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.policy_summary.approval_status Asset policy summary approval status Dimension
The overall approval status of the asset based on policy review.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.policy_summary.policy_topic_entries Asset policy summary policy topic entries Dimension
Details about specific policy topics or violations found during the asset review.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.policy_summary.review_status Asset policy summary review status Dimension
The current review status of the asset by Google Ads policy teams.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.price_asset.language_code Asset price asset language code Dimension
The language code of the price asset content.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.price_asset.price_offerings Asset price asset price offerings Dimension
A list of price offerings or services included in the price asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.price_asset.price_qualifier Asset price asset price qualifier Dimension
Text that qualifies the prices shown (e.g., 'from', 'up to').
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.price_asset.type Asset price asset type Dimension
The type of price asset, indicating what kind of offerings it displays.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.ad_schedule_targets Asset promotion asset ad schedule targets Dimension
Defines the days and times when the promotion asset is eligible to show.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.discount_modifier Asset promotion asset discount modifier Dimension
The modifier applied to the discount, such as 'up to' or 'percent off'.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.end_date Asset promotion asset end date Dimension
The date when the promotion asset is scheduled to stop serving.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.language_code Asset promotion asset language code Dimension
The language code of the promotion asset content.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.money_amount_off.amount_micros Asset promotion asset money amount off amount micros Dimension
The monetary amount of the discount, in micros (one millionth of the currency unit).
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.money_amount_off.currency_code Asset promotion asset money amount off currency code Dimension
The currency code for the monetary discount (e.g., 'USD', 'EUR').
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.occasion Asset promotion asset occasion Dimension
The occasion for which the promotion is offered (e.g., 'SEASONAL', 'HOLIDAY').
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.orders_over_amount.amount_micros Asset promotion asset orders over amount amount micros Dimension
The minimum order amount required for the promotion to apply, in micros.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.orders_over_amount.currency_code Asset promotion asset orders over amount currency code Dimension
The currency code for the minimum order amount.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.percent_off Asset promotion asset percent off Dimension
The percentage discount offered by the promotion.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.promotion_code Asset promotion asset promotion code Dimension
A unique code that customers can use to redeem the promotion.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.promotion_target Asset promotion asset promotion target Dimension
The specific product, service, or category to which the promotion applies.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.redemption_end_date Asset promotion asset redemption end date Dimension
The last date when the promotion can be redeemed.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.redemption_start_date Asset promotion asset redemption start date Dimension
The first date when the promotion can be redeemed.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.promotion_asset.start_date Asset promotion asset start date Dimension
The date when the promotion asset is scheduled to start serving.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.resource_name Asset resource name Dimension
The resource name of the asset, which uniquely identifies it within the API.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.sitelink_asset.ad_schedule_targets Asset sitelink asset ad schedule targets Dimension
Defines the days and times when the sitelink asset is eligible to show.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.sitelink_asset.description1 Asset sitelink asset description1 Dimension
The first descriptive line for the sitelink asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.sitelink_asset.description2 Asset sitelink asset description2 Dimension
The second descriptive line for the sitelink asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.sitelink_asset.end_date Asset sitelink asset end date Dimension
The date when the sitelink asset is scheduled to stop serving.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.sitelink_asset.link_text Asset sitelink asset link text Dimension
The clickable text displayed for the sitelink asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.sitelink_asset.start_date Asset sitelink asset start date Dimension
The date when the sitelink asset is scheduled to start serving.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.source Asset source Dimension
The origin of the asset, indicating whether it was provided by the advertiser or automatically generated by the system.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.structured_snippet_asset.header Asset structured snippet asset header Dimension
The header for the structured snippet asset (e.g., 'Amenities', 'Destinations').
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.structured_snippet_asset.values Asset structured snippet asset values Dimension
A list of values associated with the structured snippet header.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.text_asset.text Text asset Dimension
The actual text content of the text asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.tracking_url_template Asset tracking url template Dimension
A template for constructing tracking URLs for the asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.type Asset type Dimension
The type of asset (e.g., IMAGE, TEXT, YOUTUBE_VIDEO).
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.type_ Dimension
The classification of an asset, indicating the kind of content it holds (e.g., IMAGE, YOUTUBE_VIDEO, TEXT).
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.url_custom_parameters Asset url custom parameters Dimension
A list of custom URL parameters for the asset, used for tracking.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.youtube_video_asset.youtube_video_id Youtube video ID Dimension
The YouTube video ID for the YouTube video asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset.youtube_video_asset.youtube_video_title Youtube video title Dimension
The title of the YouTube video associated with the asset.
Resource levels
Ad group ad asset view
Ad group asset
Asset
Asset group asset
Campaign asset
Change event
Change status
Customer asset
Lead form submission data
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.external_conversion_source
asset_field_type_view.field_type Asset field type Dimension
The specific way an asset is used within an ad (e.g., HEADLINE, DESCRIPTION).
Resource levels
Asset field type view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
asset_field_type_view.resource_name Asset field type view resource name Dimension
The resource name for the asset field type view.
Resource levels
Asset field type view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
asset_group.ad_strength Asset group ad strength Dimension
An indicator of the quality and expected performance of the ads within the asset group.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.campaign Dimension
The resource name of the campaign associated with the asset group.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.final_mobile_urls Asset group final mobile urls Dimension
A list of final mobile URLs for the asset group, leading to the landing pages.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.final_urls Asset group final urls Dimension
A list of final URLs for the asset group, leading to the landing pages.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.id Asset group ID Dimension
The unique identifier for the asset group.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.name Asset group name Dimension
The name of the asset group.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.path1 Asset group path1 Dimension
The first path component for an asset group's final URL, used to construct the display URL.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.path2 Asset group path2 Dimension
The second path component for an asset group's final URL, used to construct the display URL.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.primary_status Asset group primary status Dimension
The primary status of the asset group (e.g., ENABLED, PAUSED).
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.primary_status_reasons Asset group primary status reasons Dimension
A list of reasons explaining the primary status of the asset group.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.resource_name Dimension
The resource name of the asset group, a collection of assets used in Performance Max campaigns.
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group.status Asset group status Dimension
The overall status of the asset group (e.g., ENABLED, PAUSED, REMOVED).
Resource levels
Asset group
Asset group asset
Asset group product group view
Change status
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
asset_group_asset.asset Dimension
The resource name of the individual asset that is linked to an asset group. This field establishes the connection between a specific piece of creative content and the group it belongs to.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.asset_group Dimension
The resource name of the asset group to which a specific asset is linked. This field identifies the collection of assets that are used together for ad generation.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.field_type Asset Group Asset field type Dimension
Describes how an asset is used or its placement within an asset group (e.g., HEADLINE, DESCRIPTION, YOUTUBE_VIDEO). This specifies the role of the asset in ad creation.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.approval_status Asset Group Asset policy summary approval status Dimension
The overall approval status of an asset within an asset group, determined by the status of its individual policy topic entries.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries Asset Group Asset policy summary policy topic entries Dimension
A list of policy findings related to an asset within an asset group.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries.{NUM}.constraints.{NUM}.certificate_missing_in_country_list.countries.{NUM}.country_criterion Dimension
The country where a certificate is missing, as identified within the policy constraints for an asset group asset.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries.{NUM}.constraints.{NUM}.certificate_missing_in_country_list.total_targeted_countries Metric
The total number of targeted countries where a certificate is missing for an asset group asset, according to policy constraints.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries.{NUM}.constraints.{NUM}.country_constraint_list.countries.{NUM}.country_criterion Dimension
The criterion ID of a specific country within a country constraint list, indicating that the ad asset has policy restrictions or approvals tied to that country.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries.{NUM}.constraints.{NUM}.country_constraint_list.total_targeted_countries Metric
The total number of countries targeted by the ad that are subject to a country-specific policy constraint, as part of the asset's policy summary.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries.{NUM}.evidences.{NUM}.destination_text_list.destination_texts.{NUM} Dimension
Specific text found on the destination (e.g., landing page) that is cited as evidence for a policy violation related to an asset.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries.{NUM}.evidences.{NUM}.text_list.texts.{NUM} Dimension
Specific text fragments that serve as evidence for a policy violation related to the asset group asset.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries.{NUM}.topic Dimension
The specific policy topic (e.g., 'Trademark,' 'Gambling') that the asset group asset's content violates or is related to.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.policy_topic_entries.{NUM}.type_ Dimension
The type of policy finding associated with the asset group asset, indicating its severity or status (e.g., warning, disapproval).
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.policy_summary.review_status Asset Group Asset policy summary review status Dimension
The current stage of the review process for an asset within an asset group.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.primary_status Asset Group Asset primary status Dimension
The overall primary status of the asset group asset, indicating its serving eligibility (e.g., APPROVED, DISAPPROVED).
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.primary_status_details Asset Group Asset primary status details Dimension
Details providing additional information about the primary status of an asset group asset, such as reasons for a disapproved status.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.primary_status_reasons Asset Group Asset primary status reasons Dimension
A list of reasons explaining the primary status of an asset group asset.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.resource_name Dimension
The unique identifier and resource name for an AssetGroupAsset in the Google Ads API, formatted to include the customer ID, asset group ID, asset ID, and field type.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.source Asset Group Asset source Dimension
Indicates the origin of the asset within the asset group (e.g., whether it was user-provided or automatically created by Google). This is an output-only field.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_asset.status Asset Group Asset status Dimension
The current serving status of the link between an asset and an asset group (e.g., ENABLED, PAUSED, REMOVED). This indicates whether the asset is actively being used within the asset group.
Resource levels
Asset group asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
asset_group_listing_group_filter.asset_group Dimension
The resource name of the asset group to which this listing group filter belongs. Listing group filters are used in Performance Max retail campaigns to define which products are included or excluded.
asset_group_listing_group_filter.case_value.product_brand.value Asset group listing group filter product brand value Dimension
The brand value used in the listing group filter for product ads within an asset group.
asset_group_listing_group_filter.case_value.product_category.category_id Asset group listing group filter product category category id Dimension
The category ID for filtering product ads within an asset group based on product category.
asset_group_listing_group_filter.case_value.product_category.level Asset group listing group filter product category level Dimension
The level of the product category used in the listing group filter (e.g., top-level, sub-category).
asset_group_listing_group_filter.case_value.product_channel.channel Asset group listing group filter product channel Dimension
The sales channel (e.g., online, local) used in the listing group filter for product ads.
asset_group_listing_group_filter.case_value.product_condition.condition Asset group listing group filter product condition Dimension
The condition of the product (e.g., new, used) used in the listing group filter.
asset_group_listing_group_filter.case_value.product_custom_attribute.index Asset group listing group filter product custom attribute index Dimension
The index of the custom product attribute used in the listing group filter.
asset_group_listing_group_filter.case_value.product_custom_attribute.value Asset group listing group filter product custom attribute value Dimension
The value of the custom product attribute used in the listing group filter.
asset_group_listing_group_filter.case_value.product_item_id.value Asset group listing group filter product item ID value Dimension
The specific product item ID used in the listing group filter.
asset_group_listing_group_filter.case_value.product_type.level Asset group listing group filter product type level Dimension
The level of the product type used in the listing group filter.
asset_group_listing_group_filter.case_value.product_type.value Asset group listing group filter product type value Dimension
The value of the product type used in the listing group filter.
asset_group_listing_group_filter.id Asset group listing group filter id Dimension
The unique identifier for the asset group listing group filter.
asset_group_listing_group_filter.listing_source Asset group listing group filter listing source Dimension
The source of product or service listings used for filtering within an asset group, often referencing a Merchant Center feed.
asset_group_listing_group_filter.parent_listing_group_filter Asset group listing group filter parent listing group filter Dimension
The resource name of the parent listing group filter in a hierarchical structure.
asset_group_listing_group_filter.path Asset group listing group filter path Dimension
The path of the listing group filter in a hierarchical structure.
asset_group_listing_group_filter.resource_name Dimension
The unique identifier and resource name for an AssetGroupListingGroupFilter in the Google Ads API, formatted to include the customer ID, asset group ID, and listing group filter ID.
asset_group_listing_group_filter.type Asset group listing group filter type Dimension
The type of the asset group listing group filter.
asset_group_listing_group_filter.type_ Dimension
The type of the listing group filter node within an asset group, defining its role in the product partition tree (e.g., subdivision, unit_excluded, unit_included).
asset_group_product_group_view.resource_name Dimension
The resource name for an AssetGroupProductGroupView, which provides aggregated reporting statistics for Shopping listing groups (product groups) associated with asset groups in Performance Max campaigns.
Resource levels
Asset group product group view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
asset_group_signal.approval_status Dimension
The approval status of an AssetGroupSignal, indicating whether the signal, such as a search theme, has been approved by Google for use in optimizing Performance Max campaigns.
asset_group_signal.asset_group Dimension
The resource name of the asset group to which this asset group signal is associated. Asset group signals provide hints to Google AI for optimizing ad serving.
asset_group_signal.audience.audience Dimension
The audience resource name associated with an asset group signal, used to provide hints to Google AI about the target audience for an asset group.
asset_group_signal.resource_name Dimension
The unique identifier and resource name for an AssetGroupSignal in the Google Ads API, formatted to include the customer ID, asset group ID, and signal ID.
asset_group_signal.search_theme.text Dimension
The textual content of a search theme, provided as a signal within an asset group to inform Google AI about what customers are searching for and which topics are relevant to conversions for Performance Max campaigns.
asset_set.business_profile_location_group.dynamic_business_profile_location_group_filter.business_name_filter.business_name Asset set business profile location group dynamic business profile location group filter business name filter business name Dimension
The business name used as a filter criterion for dynamically selecting locations from Google Business Profiles within an asset set.
asset_set.business_profile_location_group.dynamic_business_profile_location_group_filter.business_name_filter.filter_type Asset set business profile location group dynamic business profile location group filter business name filter filter type Dimension
The type of filter applied to the business name when dynamically selecting locations from Google Business Profiles for an asset set.
asset_set.business_profile_location_group.dynamic_business_profile_location_group_filter.label_filters Asset set business profile location group dynamic business profile location group filter label filters Dimension
A list of labels from Google Business Profiles used to filter locations for a dynamic location group asset set.
asset_set.business_profile_location_group.dynamic_business_profile_location_group_filter.listing_id_filters Asset set business profile location group dynamic business profile location group filter listing ID filters Dimension
A list of Google Business Profile listing IDs used to filter specific locations for a dynamic location group asset set.
asset_set.hotel_property_data.hotel_center_id Asset set hotel property data hotel center ID Dimension
The unique identifier for a Hotel Center account, associated with hotel property data within an asset set, used for Hotel campaigns.
asset_set.id Asset set ID Dimension
The unique identifier (ID) of the asset set.
asset_set.location_group_parent_asset_set_id Asset set location group parent asset set ID Dimension
The ID of the parent location sync asset set from which this location group asset set is derived.
asset_set.location_set.business_profile_location_set.business_name_filter Asset set location set business profile location set business name filter Dimension
A filter based on business names for locations sourced from a Google Business Profile within an asset set.
asset_set.location_set.business_profile_location_set.label_filters Asset set location set business profile location set label filters Dimension
A list of labels from Google Business Profiles used to filter specific locations within an asset set.
asset_set.location_set.business_profile_location_set.listing_id_filters Asset set location set business profile location set listing ID filters Dimension
A list of Google Business Profile listing IDs used to filter specific locations within an asset set.
asset_set.location_set.chain_location_set.relationship_type Asset set location set chain location set relationship type Dimension
The type of relationship used to filter locations from a chain of businesses for inclusion in an asset set.
asset_set.location_set.location_ownership_type Asset set location set location ownership type Dimension
Specifies the ownership type of the locations included in an asset set, such as 'BUSINESS_OWNER' for owned business locations or 'AFFILIATE' for locations where products are sold but not owned.
asset_set.merchant_center_feed.feed_label Asset set merchant center feed feed label Dimension
The label assigned to a Merchant Center product feed that is associated with this asset set.
asset_set.merchant_center_feed.merchant_id Asset set merchant center feed merchant ID Dimension
The unique ID of the Merchant Center account linked to this asset set, used for product data.
asset_set.name Asset set name Dimension
The user-defined name of the asset set.
asset_set.resource_name Asset set resource name Dimension
The resource name of the asset set, which uniquely identifies it within the Google Ads API.
asset_set.status Asset set status Dimension
The status of the asset set, indicating whether it is enabled, paused, or removed.
asset_set.travel_feed_data.hotel_center_account_id Asset set travel feed data hotel center account ID Dimension
The Hotel Center account ID associated with travel feed data in this asset set, used for managing hotel inventory.
asset_set.travel_feed_data.merchant_center_id Asset set travel feed data merchant center ID Dimension
The Merchant Center ID associated with travel feed data in this asset set, used for product or travel inventory.
asset_set.travel_feed_data.partner_center_id Asset set travel feed data partner center ID Dimension
The Partner Center ID associated with travel feed data in this asset set.
asset_set.travel_feed_data.subset_id Asset set travel feed data subset ID Dimension
An identifier for a specific subset of data within the travel feed associated with this asset set.
asset_set.travel_feed_data.travel_feed_vertical_type Asset set travel feed data travel feed vertical type Dimension
The vertical type of the travel feed data, such as hotels or vacation rentals, associated with this asset set.
asset_set.type Asset set type Dimension
The type of the asset set, categorizing its purpose (e.g., LOCATION_SYNC, DYNAMIC_LOCATION_GROUP).
bidding_strategy.campaign_count Bidding strategy campaign count Dimension
The number of campaigns currently using this bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.currency_code Bidding strategy currency Dimension
The currency code used for the bidding strategy (e.g., 'USD', 'EUR').
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.enhanced_cpc Enhanced CPC bidding strategy Dimension
Indicates if the Enhanced CPC (cost-per-click) bidding strategy is enabled.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.id Bid strategy ID Dimension
The unique identifier for the bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.name Bid strategy name Dimension
The name of the bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.non_removed_campaign_count Non-removed campaigns Dimension
The number of active, non-removed campaigns associated with this bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.resource_name Bidding strategy resource name Dimension
The resource name of the bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.status Bid strategy state Dimension
The status of the bidding strategy (e.g., ENABLED, REMOVED).
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_cpa.cpc_bid_ceiling_micros Upper bid limit (target CPA) Dimension
The maximum CPC bid an advertiser is willing to pay, in micros, for the Target CPA bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_cpa.cpc_bid_floor_micros Lower bid limit (target CPA) Dimension
The minimum CPC bid an advertiser is willing to pay, in micros, for the Target CPA bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_cpa.target_cpa_micros Target CPA Dimension
The target cost-per-acquisition (CPA) for the bidding strategy, in micros.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_impression_share.cpc_bid_ceiling_micros Bidding strategy target impression share maximum CPC bid (micros) Dimension
The maximum CPC bid an advertiser is willing to pay, in micros, for the Target Impression Share bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_impression_share.location Bidding strategy target location Dimension
The location target for the Target Impression Share bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_impression_share.location_fraction_micros Bidding strategy target impression share location fraction (micros) Dimension
The target impression share percentage for the chosen location, in micros (e.g., 1,000,000 for 100%).
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_roas.cpc_bid_ceiling_micros Upper bid limit (target ROAS) Dimension
The maximum CPC bid an advertiser is willing to pay, in micros, for the Target ROAS bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_roas.cpc_bid_floor_micros Lower bid limit (target ROAS) Dimension
The minimum CPC bid an advertiser is willing to pay, in micros, for the Target ROAS bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_roas.target_roas Target ROAS Dimension
The target return on ad spend (ROAS) for the bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_spend.cpc_bid_ceiling_micros Bid limit (maximize clicks) Dimension
The maximum CPC bid an advertiser is willing to pay, in micros, for the Target Spend (Maximize Clicks) bidding strategy.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.target_spend.target_spend_micros Target spend (maximize clicks) Dimension
The target spend amount for the bidding strategy, in micros.
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
bidding_strategy.type Bid strategy type Dimension
The type of bidding strategy (e.g., MAXIMIZE_CONVERSIONS, TARGET_CPA).
Resource levels
Ad group
Ad group audience view
Age range view
Bidding strategy
Campaign
Campaign audience view
Display keyword view
Gender view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
billing_setup.end_date_time Billing Setup end date time Dimension
The date and time when the billing setup is scheduled to end.
Resource levels
Account budget
Billing setup
billing_setup.id Billing Setup ID Dimension
The unique identifier for the billing setup.
Resource levels
Account budget
Billing setup
billing_setup.payments_account Billing Setup payments account Dimension
The resource name of the payments account linked to the billing setup.
Resource levels
Account budget
Billing setup
billing_setup.payments_account_info.payments_account_id Billing Setup payments account ID Dimension
The ID of the payments account associated with the billing setup.
Resource levels
Account budget
Billing setup
billing_setup.payments_account_info.payments_account_name Billing Setup payments account name Dimension
The name of the payments account associated with the billing setup.
Resource levels
Account budget
Billing setup
billing_setup.payments_account_info.payments_profile_id Billing Setup payments profile ID Dimension
The ID of the payments profile associated with the billing setup.
Resource levels
Account budget
Billing setup
billing_setup.payments_account_info.payments_profile_name Billing Setup payments profile name Dimension
The name of the payments profile associated with the billing setup.
Resource levels
Account budget
Billing setup
billing_setup.payments_account_info.secondary_payments_profile_id Billing Setup secondary payments profile id Dimension
The ID of the secondary payments profile, if any, associated with the billing setup.
Resource levels
Account budget
Billing setup
billing_setup.resource_name Billing Setup resource name Dimension
The resource name of the billing setup.
Resource levels
Account budget
Billing setup
billing_setup.start_date_time Billing Setup start date time Dimension
The date and time when the billing setup became effective.
Resource levels
Account budget
Billing setup
billing_setup.status Billing Setup status Dimension
The status of the billing setup (e.g., APPROVED, PENDING, CANCELLED).
Resource levels
Account budget
Billing setup
call_view.call_duration_seconds Call duration seconds Dimension
The duration of the call in seconds.
Resource levels
Call view
call_view.call_status Call status Dimension
The status of the call (e.g., MISSED, RECEIVED).
Resource levels
Call view
call_view.call_tracking_display_location Call tracking display location Dimension
The location where the call tracking phone number was displayed in the ad.
Resource levels
Call view
call_view.caller_area_code Caller area code Dimension
The area code of the caller's phone number.
Resource levels
Call view
call_view.caller_country_code Caller country code Dimension
The country code of the caller's phone number.
Resource levels
Call view
call_view.end_call_date_time End call date time Dimension
The date and time when the call ended.
Resource levels
Call view
call_view.resource_name Call view resource name Dimension
The resource name of the call view.
Resource levels
Call view
call_view.start_call_date_time Start call date time Dimension
The date and time when the call started.
Resource levels
Call view
call_view.type Call view type Dimension
The type of call recorded in the call view.
Resource levels
Call view
campaign.accessible_bidding_strategy Accessible bidding strategy Dimension
The resource name of the bidding strategy accessible by this campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.ad_serving_optimization_status Ad serving optimization status Dimension
The status of ad serving optimization for the campaign, indicating how ads are rotated.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.advertising_channel_sub_type Advertising sub channel Dimension
The sub-type of the advertising channel for the campaign (e.g., SEARCH_MOBILE_APP, DISPLAY_EXPRESS).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.advertising_channel_type Advertising channel Dimension
The main type of advertising channel for the campaign (e.g., SEARCH, DISPLAY, PERFORMANCE_MAX).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.app_campaign_setting.app_id App campaign app ID Dimension
The unique identifier of the app associated with the app campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.app_campaign_setting.app_store App campaign app store Dimension
The app store where the app for the campaign is available (e.g., GOOGLE_PLAY, APPLE_APP_STORE).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.app_campaign_setting.bidding_strategy_goal_type App campaign goal type bidding strategy Dimension
The bidding strategy goal type for the app campaign (e.g., OPTIMIZE_FOR_INSTALLS, OPTIMIZE_FOR_IN_APP_ACTIONS).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.asset_automation_settings.{NUM}.asset_automation_status Dimension
The opt-in/out status for a specific asset automation type within campaign settings.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.asset_automation_settings.{NUM}.asset_automation_type Dimension
The type of asset automation configured within campaign settings.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.audience_setting.use_audience_grouped Audience setting use audience grouped Dimension
Indicates whether audience targeting settings for the campaign are grouped.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.base_campaign Base campaign ID Dimension
The resource name of the base campaign from which this campaign was created (e.g., for draft or experiment campaigns).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.bidding_strategy Campaign Bid strategy ID Dimension
The resource name of the bidding strategy applied to the campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.bidding_strategy_system_status Bidding strategy system status Dimension
The system-determined status of the campaign's bidding strategy (e.g., active, learning, limited).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.bidding_strategy_type Bid strategy type (campaign) Dimension
The type of bidding strategy applied to the campaign (e.g., Maximize Conversions, Target ROAS, Manual CPC).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.campaign_budget Budget ID Dimension
The unique identifier (resource name) of the budget associated with this campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.campaign_group Group ID Dimension
The unique identifier (resource name) of the campaign group to which this campaign belongs.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.commission.commission_rate_micros Commission rate (micros) Dimension
The commission rate in micros (one millionth of a unit) for campaigns using a commission-based bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.dynamic_search_ads_setting.domain_name Campaign domain name Dimension
The domain name specified in the Dynamic Search Ads (DSA) settings for the campaign, which Google Ads uses to generate ads.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.dynamic_search_ads_setting.language_code Campaign domain language code Dimension
The language code for the domain used in Dynamic Search Ads settings, indicating the language of the webpages to be crawled.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.dynamic_search_ads_setting.use_supplied_urls_only Campaign use supplied URLs only Dimension
Indicates whether the Dynamic Search Ads campaign should only use URLs explicitly provided by the advertiser, rather than crawling the entire domain.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.end_date Dimension
The end date of the campaign in YYYY-MM-DD format, after which ads will stop running.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.end_date_time End date time Dimension
The date and time when the campaign is scheduled to end. This field includes time components, offering more precise control over campaign duration.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.excluded_parent_asset_field_types Excluded parent asset field types Dimension
A list of field types for parent assets that are excluded from being used in this campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.excluded_parent_asset_set_types Excluded parent asset set types Dimension
A list of asset set types for parent assets that are excluded from being used in this campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.experiment_type Campaign trial type Dimension
The type of experiment or trial a campaign is participating in (e.g., base campaign, experiment campaign).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.final_url_suffix Final URL suffix Dimension
A suffix appended to the final URLs of ads in the campaign, often used for tracking additional parameters.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.frequency_caps Campaign frequency caps Dimension
Settings that limit the number of times an ad in this campaign can be shown to the same user over a specified period.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.geo_target_type_setting.negative_geo_target_type Negative geo_targeting type Dimension
The type of negative geographic targeting applied to the campaign, defining how excluded locations are handled.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.geo_target_type_setting.positive_geo_target_type Positive geo targeting type Dimension
The type of positive geographic targeting applied to the campaign, defining how included locations are handled.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.hotel_property_asset_set Hotel property asset set Dimension
The resource name of the asset set containing hotel properties relevant to this campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.hotel_setting.hotel_center_id Hotel center account ID Dimension
The identifier of the Hotel Center account linked to this hotel campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.id Campaign ID Dimension
The unique identifier for the campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.labels Campaign labels Dimension
Labels applied to the campaign for organizational purposes and filtering.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.listing_type Listing type Dimension
The type of listing (e.g., products, services, properties) that the campaign is designed to promote.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.local_campaign_setting.location_source_type Location source Dimension
The source of location information used for a local campaign (e.g., Google My Business listings).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.local_services_campaign_settings.category_bids Categorical level bids for Manual CPA Dimension
Bidding settings at the category level for a Local Services campaign using a Manual CPA (Cost Per Acquisition) strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.manual_cpa CPA bidding strategy Dimension
A bidding strategy where the advertiser manually sets bids based on desired cost per acquisition.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.manual_cpc.enhanced_cpc_enabled Enhanced CPC enabled Dimension
Indicates whether Enhanced CPC (eCPC) is enabled for a Manual CPC bidding strategy, which automatically adjusts bids for potential conversions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.manual_cpm CPM bidding strategy Dimension
A bidding strategy where the advertiser manually sets bids based on desired cost per thousand impressions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.manual_cpv CPV bidding strategy Dimension
Indicates if the campaign uses a Manual Cost-Per-View (CPV) bidding strategy, where advertisers set the maximum amount they're willing to pay per view for their video ads.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.maximize_conversion_value.target_roas Target ROAS (maximize conversion value) Dimension
The target Return On Ad Spend (ROAS) percentage for a Maximize Conversion Value bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.maximize_conversions.target_cpa_micros Maximize conversions target cpa micros Dimension
The target Cost Per Acquisition (CPA) in micros for a Maximize Conversions bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.name Campaign Dimension
The name of the campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.network_settings.target_content_network Target content network Dimension
Indicates whether the campaign targets the Google Display Network (content network).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.network_settings.target_google_search Target google search Dimension
Indicates whether the campaign targets Google Search results.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.network_settings.target_partner_search_network Target partner search network Dimension
Indicates whether the campaign targets Google search partners.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.network_settings.target_search_network Target search network Dimension
Indicates whether the campaign targets the Google Search Network (including Google Search and search partners).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.optimization_goal_setting.optimization_goal_types Optimization goal types Dimension
The types of optimization goals configured for the campaign (e.g., conversions, conversion value).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.optimization_score Campaign optimization score Dimension
A score indicating how optimized the campaign is, with recommendations for potential improvements.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.payment_mode Campaign payment mode Dimension
The mode of payment for the campaign (e.g., based on clicks, conversions).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.percent_cpc.cpc_bid_ceiling_micros Percentage CPC maximum bid (micros) Dimension
The maximum cost-per-click (CPC) bid in micros for a Percent CPC bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.percent_cpc.enhanced_cpc_enabled Campaign Percent CPC enhanced enabled Dimension
Indicates whether Enhanced CPC (eCPC) is enabled for a Percent CPC bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.performance_max_upgrade.performance_max_campaign Performance max target campaign Dimension
The resource name of the Performance Max campaign that a legacy campaign was upgraded to.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.performance_max_upgrade.pre_upgrade_campaign Performance max legacy campaign Dimension
The resource name of the legacy campaign that was upgraded to a Performance Max campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.performance_max_upgrade.status Performance max upgrade status Dimension
The status of the Performance Max upgrade process for the campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.primary_status Primary status Dimension
The primary status of the campaign, indicating its overall state (e.g., enabled, paused, ended).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.primary_status_reasons Primary status reasons Dimension
A list of reasons providing more detail about the campaign's primary status, especially if there are issues preventing it from serving.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.real_time_bidding_setting.opt_in Real time bidding opt-in Dimension
Indicates whether real-time bidding is enabled for the campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.resource_name Campaign resource name Dimension
The unique resource name of the campaign, used to identify it in the API.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.selective_optimization.conversion_actions Campaign conversion optimization actions Dimension
A list of specific conversion actions that this campaign is optimized for when selective optimization is enabled.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.selective_optimization.conversion_actions.{NUM} Dimension
A list of conversion actions selected for optimization within a campaign, primarily used for App campaigns to specify which conversion types the campaign should optimize towards.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.serving_status Campaign serving status Dimension
The serving status of the campaign, indicating whether it is currently delivering ads (e.g., serving, paused, ended).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.shopping_setting.campaign_priority Shopping campaign priority Dimension
The priority level for a Shopping campaign, used when multiple Shopping campaigns target the same products.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.shopping_setting.enable_local Shopping campaign enable local products Dimension
Indicates whether a Shopping campaign is enabled to serve ads for local products.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.shopping_setting.feed_label Shopping campaign feed label Dimension
The feed label used by a Shopping campaign to target specific products from a Merchant Center product feed.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.shopping_setting.merchant_id Shopping campaign merchant ID Dimension
The Merchant Center ID associated with a Shopping campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.shopping_setting.use_vehicle_inventory Shopping setting use vehicle inventory Dimension
Indicates whether a Shopping campaign is configured to use vehicle inventory for vehicle ads.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.start_date Dimension
The start date of the campaign in YYYY-MM-DD format, when ads begin running.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.start_date_time Start date time Dimension
The date and time when the campaign is scheduled to begin. This field includes time components, offering more precise control over campaign scheduling.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.status Campaign state Dimension
The overall status of the campaign (e.g., ENABLED, PAUSED, REMOVED).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_cpa.cpc_bid_ceiling_micros CPA bidding maximum CPC (micros) Dimension
The maximum cost-per-click (CPC) bid in micros allowed for a Target CPA bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_cpa.cpc_bid_floor_micros CPA bidding minimum CPC (micros) Dimension
The minimum cost-per-click (CPC) bid in micros for a Target CPA bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_cpa.target_cpa_micros CPA bidding target CPA (micros) Dimension
The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_cpm.target_frequency_goal.target_count Target cpm target frequency goal target count Dimension
The target number of impressions for a Target CPM (cost per thousand impressions) frequency goal.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_cpm.target_frequency_goal.time_unit Target cpm target frequency goal time unit Dimension
The time unit for a Target CPM (cost per thousand impressions) frequency goal (e.g., DAY, WEEK).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_impression_share.cpc_bid_ceiling_micros Impression share bidding CPC maximum bid (micros) Dimension
The maximum cost-per-click (CPC) bid in micros for a Target Impression Share bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_impression_share.location Impression share bidding location Dimension
The target location on the search results page (e.g., 'top of page', 'anywhere') for a Target Impression Share bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_impression_share.location_fraction_micros Impression share bidding location fraction (micros) Dimension
The target impression share percentage in micros for the specified location in a Target Impression Share bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_roas.cpc_bid_ceiling_micros ROAS bidding maximum CPC (micros) Dimension
The maximum cost-per-click (CPC) bid in micros for a Target ROAS (Return On Ad Spend) bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_roas.cpc_bid_floor_micros ROAS bidding minimum CPC (micros) Dimension
The minimum cost-per-click (CPC) bid in micros for a Target ROAS (Return On Ad Spend) bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_roas.target_roas ROAS bidding target ROAS Dimension
The target Return On Ad Spend (ROAS) percentage for a Target ROAS bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_spend.cpc_bid_ceiling_micros Target spend bidding maximum CPC (micros) Dimension
The maximum cost-per-click (CPC) bid in micros for a Target Spend bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.target_spend.target_spend_micros Target spend bidding target spend (micros) Dimension
The target spending amount in micros for a Target Spend bidding strategy.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.targeting_setting.target_restrictions Campaign target restrictions Dimension
Restrictions applied to the campaign's targeting settings, such as exclusions or specific targeting parameters.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.targeting_setting.target_restrictions.{NUM}.bid_only Dimension
Indicates whether the targeting restriction is 'bid-only' (observation mode, allowing bidding adjustments without restricting traffic) or 'targeting' (restricting traffic to targeted lists).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.targeting_setting.target_restrictions.{NUM}.targeting_dimension Dimension
The specific dimension used for targeting or observation, such as age, gender, or location.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.tracking_setting.tracking_url Campaign tracking URL Dimension
The tracking URL for the campaign, used to measure clicks and other interactions with ads.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.tracking_url_template Tracking template Dimension
The URL template used for tracking clicks from ads in the campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.travel_campaign_settings.travel_account_id Travel campaign settings travel account id Dimension
The identifier of the travel account associated with a travel campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.url_custom_parameters Custom parameter Dimension
Custom parameters that can be appended to URLs for detailed tracking purposes.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.url_expansion_opt_out Url expansion opt out Dimension
Indicates whether URL expansion is opted out for the campaign, affecting how landing pages are generated.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.vanity_pharma.vanity_pharma_display_url_mode Vanity pharma URL display mode Dimension
The display mode for vanity URLs in pharmaceutical ads within the campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.vanity_pharma.vanity_pharma_text Vanity pharma URL text Dimension
The text displayed for vanity URLs in pharmaceutical ads within the campaign.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign.video_brand_safety_suitability Campaign brand safety setting Dimension
Brand safety settings for video ads in the campaign, controlling the types of content where ads can appear.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Lead form submission data
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
campaign_asset.asset Campaign Asset asset Dimension
The resource name of the asset linked to this campaign.
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_asset.campaign Campaign Asset campaign Dimension
The resource name of the campaign to which this asset is linked.
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_asset.field_type Campaign Asset field type Dimension
The specific field type that the asset fulfills within the context of the campaign (e.g., HEADLINE, DESCRIPTION).
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_asset.primary_status Campaign Asset primary status Dimension
The primary status of the campaign asset, indicating its overall state (e.g., enabled, paused, removed).
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_asset.primary_status_details Campaign Asset primary status details Dimension
Details providing more information about the primary status of the campaign asset.
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_asset.primary_status_reasons Campaign Asset primary status reasons Dimension
A list of reasons for the primary status of the campaign asset.
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_asset.resource_name Campaign Asset resource name Dimension
The unique resource name of the campaign asset.
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_asset.source Campaign Asset source Dimension
The source of the campaign asset, indicating whether it was provided by the advertiser or automatically generated by the system.
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_asset.status Campaign Asset status Dimension
The status of the campaign asset (e.g., ENABLED, PAUSED, REMOVED).
Resource levels
Campaign asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_audience_view.resource_name Campaign audience view resource name Dimension
The resource name for the campaign audience view, used for reporting on campaign audience performance.
Resource levels
Campaign audience view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hotel_date_selection_type
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
campaign_bid_modifier.bid_modifier Bid modifier Dimension
The bid adjustment value applied at the campaign level for a specific criterion (e.g., device, location).
Resource levels
Campaign bid modifier
campaign_bid_modifier.campaign Bid modifier campaign Dimension
The resource name of the campaign to which the bid modifier applies.
Resource levels
Campaign bid modifier
campaign_bid_modifier.criterion_id Bid modifier criterion ID Dimension
The unique identifier of the criterion for which the bid modifier is set (e.g., device, location).
Resource levels
Campaign bid modifier
campaign_bid_modifier.interaction_type.type Bid modifier interaction ID Dimension
The type of interaction criterion (e.g., call, website visit) for which the bid modifier is set.
Resource levels
Campaign bid modifier
campaign_bid_modifier.resource_name Bid modifier resource name Dimension
The unique resource name of the campaign bid modifier.
Resource levels
Campaign bid modifier
campaign_budget.amount_micros Budget Dimension
The daily budget amount in micros (one millionth of a currency unit) for the campaign budget.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.delivery_method Delivery method Dimension
The delivery method for the campaign budget, controlling how quickly the budget is spent (e.g., STANDARD, ACCELERATED).
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.explicitly_shared Explicitly shared Dimension
Indicates whether the campaign budget is explicitly shared across multiple campaigns.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.has_recommended_budget Has recommended budget Dimension
Indicates whether Google Ads has a recommended budget available for the campaign.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.id Campaign budget ID Dimension
The unique identifier for the campaign budget.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.name Budget name Dimension
The name of the campaign budget.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.period Budget period Dimension
The period over which the budget is allocated (e.g., DAILY).
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.recommended_budget_amount_micros Recommended budget amount Dimension
The recommended budget amount in micros suggested by Google Ads.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.recommended_budget_estimated_change_weekly_clicks Estimated change in weekly clicks at recommended budget Dimension
The estimated change in weekly clicks if the campaign budget were adjusted to the recommended amount.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.recommended_budget_estimated_change_weekly_cost_micros Estimated change in weekly cost at recommended budget Dimension
The estimated change in weekly cost, in micro-units, if the campaign budget were adjusted to the recommended amount.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.recommended_budget_estimated_change_weekly_interactions Estimated change in weekly interactions at recommended budget Dimension
The estimated change in weekly interactions if the campaign budget were adjusted to the recommended amount. Interactions can include clicks, calls, or other engagements depending on the ad format.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.recommended_budget_estimated_change_weekly_views Estimated change in weekly views at recommended budget Dimension
The estimated change in weekly views if the campaign budget were adjusted to the recommended amount.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.reference_count Campaign budget reference count Dimension
The number of campaigns that share this budget. A value of 1 indicates an unshared campaign budget.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.resource_name Campaign budget resource name Dimension
The resource name of the campaign budget, which uniquely identifies it within the Google Ads API.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.status Budget state Dimension
The current status of the campaign budget (e.g., enabled, removed).
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.total_amount_micros Total budget amount Dimension
The total budget amount, in micro-units, allocated for the campaign budget.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_budget.type Campaign budget type Dimension
The type of campaign budget, indicating whether it's a shared budget or a campaign-specific budget.
Resource levels
Campaign
Campaign budget
Change status
Compatible segments
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
campaign_conversion_goal.biddable Dimension
A boolean value indicating whether a specific campaign conversion goal is used for bidding and optimization in the campaign.
campaign_conversion_goal.campaign Dimension
The resource name of the campaign associated with this specific campaign conversion goal.
campaign_conversion_goal.category Dimension
The category of the conversion goal, classifying the type of action (e.g., 'PAGE_VIEW', 'PURCHASE').
campaign_conversion_goal.origin Dimension
The origin of the conversion goal, indicating where the conversion event occurred (e.g., 'WEBSITE', 'APP').
campaign_conversion_goal.resource_name Dimension
The resource name that uniquely identifies a specific campaign conversion goal in the Google Ads API.
campaign_criterion.ad_schedule.day_of_week Dimension
The day of the week for which the campaign criterion's ad schedule is active (e.g., MONDAY, TUESDAY).
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.ad_schedule.end_hour Metric
The ending hour of the day (0-23) for which the campaign criterion's ad schedule is active.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.ad_schedule.start_hour Metric
The starting hour of the day (0-23) for which the campaign criterion's ad schedule is active.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.bid_modifier Campaign Criterion bid modifier Dimension
A multiplier applied to bids for a specific campaign criterion, such as device, location, or audience.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.content_label.type_ Dimension
The type of content label used as a criterion at the campaign level, enabling advertisers to exclude content based on categories like sensitive content, or to target specific video content lineups.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.criterion_id Campaign Criterion ID Dimension
The unique identifier for a campaign criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.device.type_ Dimension
The type of device targeted by the campaign criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.display_name Campaign Criterion display name Dimension
The user-friendly name of a campaign criterion (e.g., a location name or audience segment name).
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.keyword.match_type Campaign Criterion keyword match type Dimension
The match type of a keyword criterion (e.g., exact, phrase, broad).
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.keyword.text Campaign Criterion keyword text Dimension
The text of the keyword used as a campaign criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.language.language_constant Dimension
The resource name of the language constant used as a criterion to target or exclude specific languages for a campaign.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.location.geo_target_constant Campaign Criterion location geo target constant Dimension
The resource name of the geographic target constant used as a location criterion for the campaign.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.mobile_app_category.mobile_app_category_constant Dimension
The resource name of the mobile app category constant used as a criterion to target or exclude specific mobile application categories for a campaign.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.mobile_application.app_id Dimension
The app ID (e.g., Android package name or iOS App Store ID) for a mobile application target criterion in a campaign.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.negative Campaign Criterion is negative Dimension
Indicates whether the campaign criterion is an exclusion (negative) or an inclusion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.placement.url Campaign Criterion placement URL Dimension
The URL of a website placement targeted or excluded at the campaign level.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.address.city_name Campaign Criterion City Name Dimension
The city name used in a proximity targeting criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.address.country_code Campaign Criterion Country Code Dimension
The country code used in a proximity targeting criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.address.postal_code Campaign Criterion Postal Code Dimension
The postal code used in a proximity targeting criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.address.province_code Campaign Criterion Province Code Dimension
The province code used in a proximity targeting criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.address.province_name Campaign Criterion Province Name Dimension
The province name used in a proximity targeting criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.address.street_address Campaign Criterion Street Address Dimension
The street address used in a proximity targeting criterion.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.geo_point.latitude_in_micro_degrees Campaign Criterion Geo Point Latitude Micro Degrees Dimension
The latitude, in micro-degrees, of the geographical point for proximity targeting.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.geo_point.longitude_in_micro_degrees Campaign Criterion Geo Point Longitude Micro Degrees Dimension
The longitude, in micro-degrees, of the geographical point for proximity targeting.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.radius Campaign Criterion Radius Dimension
The radius around a geographical point or address for proximity targeting.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.proximity.radius_units Campaign Criterion Radius Units Dimension
The unit of measurement for the radius in proximity targeting (e.g., KILOMETERS, MILES).
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.resource_name Campaign Criterion resource name Dimension
The resource name of the campaign criterion, which uniquely identifies it within the Google Ads API.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.status Campaign Criterion status Dimension
The current status of the campaign criterion (e.g., enabled, paused, removed).
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.type Campaign Criterion type Dimension
The type of the campaign criterion (e.g., KEYWORD, LOCATION, AGE_RANGE).
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.type_ Dimension
The specific classification of a campaign criterion, which defines the type of targeting or exclusion applied at the campaign level (e.g., KEYWORD, LOCATION, AGE_RANGE, DEVICE).
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.user_list.user_list Campaign Criterion User List Dimension
The resource name of the user list used as an audience criterion for the campaign.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.youtube_channel.channel_id Dimension
The ID of a YouTube channel targeted or excluded as a criterion in a campaign.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_criterion.youtube_video.video_id Dimension
The unique identifier of a YouTube video used as a criterion within a campaign, defining how ads are triggered or targeted.
Resource levels
Ad schedule view
Campaign audience view
Campaign criterion
Location view
campaign_group.id Campaign group id Dimension
The unique identifier for the campaign group.
Resource levels
Campaign
Campaign group
Compatible segments
segments.ad_destination_type
segments.date
segments.device
segments.hour
segments.month
segments.quarter
segments.week
segments.year
campaign_group.name Campaign group name Dimension
The name of the campaign group.
Resource levels
Campaign
Campaign group
Compatible segments
segments.ad_destination_type
segments.date
segments.device
segments.hour
segments.month
segments.quarter
segments.week
segments.year
campaign_group.resource_name Campaign group resource name Dimension
The resource name of the campaign group, which uniquely identifies it within the Google Ads API.
Resource levels
Campaign
Campaign group
Compatible segments
segments.ad_destination_type
segments.date
segments.device
segments.hour
segments.month
segments.quarter
segments.week
segments.year
campaign_group.status Campaign group status Dimension
The current status of the campaign group (e.g., enabled, removed).
Resource levels
Campaign
Campaign group
Compatible segments
segments.ad_destination_type
segments.date
segments.device
segments.hour
segments.month
segments.quarter
segments.week
segments.year
campaign_id Dimension
A unique identifier for a campaign in Google Ads.
campaign_name Dimension
The name of the advertising campaign.
campaign_search_term_insight.campaign_id Campaign search term insight campaign ID Dimension
The ID of the campaign associated with the search term insight.
Resource levels
Campaign search term insight
Compatible segments
segments.date
campaign_search_term_insight.category_label Campaign search term insight category label Dimension
A label categorizing the search term insight (e.g., related to a specific product or service).
Resource levels
Campaign search term insight
Compatible segments
segments.date
campaign_search_term_insight.id Campaign search term insight ID Dimension
The unique identifier for the campaign search term insight.
Resource levels
Campaign search term insight
Compatible segments
segments.date
campaign_search_term_insight.resource_name Dimension
The unique identifier (resource name) for a specific search term insight within a campaign, providing a hierarchical path to the entity.
Resource levels
Campaign search term insight
Compatible segments
segments.date
campaign_search_term_view.resource_name Campaign search term view resource name Dimension
The unique identifier (resource name) for a specific campaign search term view, which aggregates search term data at the campaign level.
Resource levels
Campaign search term view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.week
segments.year
campaign_search_term_view.search_term Search term (campaign) Dimension
The actual search query entered by a user that triggered an ad, as reported within the campaign search term view.
Resource levels
Campaign search term view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.week
segments.year
campaign_shared_set.campaign Dimension
The resource name of the campaign associated with the shared set.
campaign_shared_set.resource_name Dimension
The unique identifier and resource name for a SharedSet in the Google Ads API, including the customer ID and shared set ID.
campaign_shared_set.shared_set Dimension
The resource name of the SharedSet linked to a campaign, which allows sharing criteria (e.g., negative keywords) across multiple campaigns.
campaign_shared_set.status Dimension
The status of the shared set (e.g., ENABLED, PAUSED, REMOVED).
cart_data_sales_view.resource_name Dimension
The resource name for a CartDataSalesView object, which provides information about products purchased from shopping ads.
change_event.change_date_time Change Event Changed Date Time Dimension
The date and time when the change event occurred.
Resource levels
Change event
change_event.change_resource_name Change Event Changed Resource Name Dimension
The resource name of the entity that was changed (e.g., campaign, ad group).
Resource levels
Change event
change_event.change_resource_type Change Event Changed Resource Type Dimension
The type of resource that was changed (e.g., CAMPAIGN, AD_GROUP).
Resource levels
Change event
change_event.changed_fields Change Event Changed Fields Dimension
A list of the specific fields within the resource that were modified during the change event.
Resource levels
Change event
change_event.client_type Change Event Client Type Dimension
The type of client that initiated the change (e.g., GOOGLE_ADS_WEB_INTERFACE, GOOGLE_ADS_API).
Resource levels
Change event
change_event.new_resource Change Event New Resource Dimension
The state of the resource after the change occurred.
Resource levels
Change event
change_event.old_resource Change Event Old Resource Dimension
The state of the resource before the change occurred.
Resource levels
Change event
change_event.resource_change_operation Change Event Resource Change Operation Dimension
The type of operation performed on the resource (e.g., CREATE, UPDATE, REMOVE).
Resource levels
Change event
change_event.user_email Change Event User Email Dimension
The email address of the user who made the change.
Resource levels
Change event
change_status.ad_group Change status ad group Dimension
Indicates that an ad group resource has undergone changes within the account.
Resource levels
Change status
change_status.ad_group_ad Change status ad group ad Dimension
Indicates that an ad group ad resource has undergone changes within the account.
Resource levels
Change status
change_status.ad_group_asset Change status ad group asset Dimension
Indicates that an asset linked to an ad group has undergone changes within the account.
Resource levels
Change status
change_status.ad_group_bid_modifier Change status ad group bid modifier Dimension
Indicates that an ad group bid modifier resource has undergone changes within the account.
Resource levels
Change status
change_status.ad_group_criterion Change status ad group criterion Dimension
Indicates that an ad group criterion (e.g., keyword, placement) has undergone changes within the account.
Resource levels
Change status
change_status.asset Change status asset Dimension
Indicates that an asset resource (e.g., image, video, headline) has undergone changes within the account.
Resource levels
Change status
change_status.asset_group Change status asset group Dimension
Indicates that an asset group resource has undergone changes within the account.
Resource levels
Change status
change_status.asset_set Change status asset set Dimension
Indicates that an asset set resource has undergone changes within the account.
Resource levels
Change status
change_status.campaign Change status campaign Dimension
Indicates that a campaign resource or one of its subordinate resources (e.g., ad group, ad, criterion within that campaign) has been modified.
Resource levels
Change status
change_status.campaign_asset Change status campaign asset Dimension
Indicates that an asset linked to a campaign has undergone changes within the account.
Resource levels
Change status
change_status.campaign_asset_set Change status campaign asset set Dimension
Indicates that a campaign asset set resource has undergone changes within the account.
Resource levels
Change status
change_status.campaign_budget Change status campaign budget Dimension
Indicates that a campaign budget resource has undergone changes within the account.
Resource levels
Change status
change_status.campaign_criterion Change status campaign criterion Dimension
Indicates that a campaign criterion has undergone changes within the account.
Resource levels
Change status
change_status.campaign_shared_set Change status campaign shared set Dimension
Indicates that a campaign shared set resource has undergone changes within the account.
Resource levels
Change status
change_status.combined_audience Change status combined audience Dimension
Indicates that a combined audience resource has undergone changes within the account.
Resource levels
Change status
change_status.customer_asset Change status customer asset Dimension
Indicates that an asset linked to a customer account has undergone changes.
Resource levels
Change status
change_status.last_change_date_time Change status last change date time Dimension
The timestamp of the most recent change detected for a resource within the account.
Resource levels
Change status
change_status.resource_name Change status resource name Dimension
The resource name of the changed entity, which uniquely identifies it in the Google Ads API.
Resource levels
Change status
change_status.resource_status Change status resource status Dimension
The status of the resource change (e.g., ADDED, CHANGED, REMOVED).
Resource levels
Change status
change_status.resource_type Change status resource type Dimension
The type of resource that has changed (e.g., CAMPAIGN, AD_GROUP, ASSET).
Resource levels
Change status
change_status.shared_set Change status shared set Dimension
Indicates that a shared set resource has undergone changes within the account.
Resource levels
Change status
click_view.ad_group_ad Click View Ad Dimension
The resource name of the ad group ad that was clicked.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.area_of_interest.city City (location of interest) Dimension
The city identified as the user's area of interest when the click occurred.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.area_of_interest.country Country/territory (location of interest) Dimension
The country or territory identified as the user's area of interest when the click occurred.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.area_of_interest.metro Metro area (location of interest) Dimension
The metro area identified as the user's area of interest when the click occurred.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.area_of_interest.most_specific Most specific location target (location of interest) Dimension
The most specific location target identified as the user's area of interest when the click occurred.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.area_of_interest.region Region (location of interest) Dimension
The region identified as the user's area of interest when the click occurred.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.campaign_location_target Click view campaign location target Dimension
The resource name of the campaign location target that was relevant to the click.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.gclid Google click ID Dimension
The Google Click Identifier (GCLID) associated with a click, used for tracking conversions and linking ad interactions to website activity.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.keyword Click view keyword Dimension
The resource name of the keyword that triggered the ad click.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.keyword_info.match_type Click view keyword match type Dimension
The match type of the keyword that triggered the ad click.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.keyword_info.text Click view keyword info text Dimension
The text of the keyword that triggered the ad click.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.location_of_presence.city City (physical location) Dimension
The city of the user's physical location when the ad was clicked.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.location_of_presence.country Country/territory (physical location) Dimension
The country/territory of the user's physical location when the ad was clicked.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.location_of_presence.metro Metro area (physical location) Dimension
The metro area of the user's physical location when the ad was clicked.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.location_of_presence.most_specific Most specific location target (physical location) Dimension
The most specific geographical location where the user was physically present when the click occurred.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.location_of_presence.region Region (physical location) Dimension
The region (e.g., state, province) of the user's physical location when the ad was clicked.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.page_number Page Dimension
The page number on the search results where the ad impression and subsequent click occurred.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.resource_name Click view resource name Dimension
The resource name of the click view, which uniquely identifies the click event.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
click_view.user_list Click view user list Dimension
The user list associated with the click, often used for remarketing or audience targeting.
Resource levels
Click view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.device
segments.month_of_year
segments.slot
clicks_google Metric
The total number of clicks on an ad, representing user interactions. This metric includes both valid and invalid clicks.
combined_audience.description Combined audience description Dimension
A descriptive text providing details about the combined audience.
combined_audience.id Combined audience ID Dimension
The unique identifier (ID) of the combined audience.
combined_audience.name Combined audience name Dimension
The name of the combined audience, which should be unique.
combined_audience.resource_name Combined audience resource name Dimension
The resource name of the combined audience, which uniquely identifies it within the Google Ads API.
combined_audience.status Combined audience status Dimension
The status of the combined audience, indicating whether it is enabled or removed.
conversion_action.app_id Conversion action app ID Dimension
The application ID associated with this conversion action, if it's an app conversion.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.attribution_model_settings.attribution_model Conversion action attribution model Dimension
The attribution model used for this conversion action (e.g., Last Click, Data-driven, Linear).
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.attribution_model_settings.data_driven_model_status Conversion action data driven model status Dimension
The status of the data-driven attribution model for this conversion action.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.category Conversion action category Dimension
The category of the conversion action (e.g., PURCHASE, LEAD, PAGE_VIEW).
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.click_through_lookback_window_days Conversion action click through lookback window (days) Dimension
The duration in days after a click during which a conversion can be recorded for this action.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.counting_type Conversion action counting type Dimension
Specifies how conversions for this action are counted (e.g., ONE_PER_INTERACTION, EVERY_ACTION).
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.id Conversion action ID Dimension
The unique identifier for the conversion action.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.include_in_conversions_metric Conversion action include in conversions metric Dimension
Indicates whether conversions from this action are included in the 'Conversions' column in Google Ads reports.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.name Conversion action name Dimension
The name of the conversion action.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.origin Conversion action origin Dimension
The origin of the conversion action, such as WEBSITE, APP, GOOGLE_HOSTED, or STORE.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.owner_customer Conversion action owner customer Dimension
The customer account that owns this conversion action.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.phone_call_duration_seconds Conversion action phone call duration (seconds) Dimension
The minimum duration in seconds for a phone call to be counted as a conversion for this action.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.primary_for_goal Conversion action primary for goal Dimension
Indicates if this conversion action is designated as a primary action for a conversion goal.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.resource_name Conversion action resource name Dimension
The resource name of the conversion action, which uniquely identifies it in the API.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.status Conversion action status Dimension
The status of the conversion action (e.g., ENABLED, REMOVED).
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.tag_snippets Conversion action tag snippets Dimension
The code snippets used to implement tracking for this conversion action on a website or app.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.type Conversion action type Dimension
The type of conversion action (e.g., WEBSITE, APP_DOWNLOAD, PHONE_CALL).
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.type_ Dimension
The classification of the conversion action, indicating the source and nature of the conversion event (e.g., WEBPAGE for website conversions, UPLOAD_CLICKS for imported clicks, AD_CALL for phone calls from ads).
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.value_settings.always_use_default_value Conversion action always use default value Dimension
Indicates if the conversion action should always use the default value, ignoring any dynamically provided values.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.value_settings.default_currency_code Conversion action default currency code Dimension
The default currency code used for the conversion value if no specific currency is provided.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.value_settings.default_value Conversion action default value Dimension
The default monetary value assigned to each conversion for this action.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_action.view_through_lookback_window_days Conversion action view through lookback window (days) Dimension
The duration in days after an impression (without a click) during which a conversion can be recorded for this action.
Resource levels
Conversion action
Compatible segments
segments.date
segments.month
segments.quarter
segments.week
conversion_goal_campaign_config.goal_config_level Dimension
Indicates whether a campaign uses customer-level goals or campaign-level goals for conversion optimization.
conversion_goal_campaign_config.resource_name Dimension
The resource name of the conversion goal campaign configuration.
costs google Metric
The total cost of ad interactions, provided in micros (one millionth of the account's currency unit). To obtain the actual cost, the value from `metrics.cost_micros` must be divided by 1,000,000. The currency is defined by `customer.currency_code`.
country_code_iso_3166-1_alpha-2 Dimension
A two-letter country code following the ISO 3166-1 alpha-2 standard (e.g., 'US' for United States, 'DE' for Germany). It identifies the country relevant to the advertising data or targeting.
custom_conversion_goal.id Metric
This field represents the unique identifier for a custom conversion goal, which allows for optimizing towards specific conversion actions.
custom_conversion_goal.name Dimension
This field specifies a user-defined name for a custom conversion goal, used for identification and organization within Google Ads.
custom_conversion_goal.resource_name Dimension
This field represents the resource name of a custom conversion goal, which is a unique identifier used to reference the goal within the Google Ads API.
custom_conversion_goal.status Dimension
This field indicates the current status of the custom conversion goal, such as whether it is enabled or paused.
customer.auto_tagging_enabled Auto tagging enabled Dimension
Indicates if auto-tagging is enabled for the customer's account, which adds a GCLID to ad destination URLs.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.call_reporting_setting.call_conversion_action Customer call conversion action Dimension
The conversion action configured to track phone call conversions for this customer.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.call_reporting_setting.call_conversion_reporting_enabled Customer call conversion reporting enabled Dimension
Indicates if conversion reporting for phone calls is enabled for this customer.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.call_reporting_setting.call_reporting_enabled Customer call reporting enabled Dimension
Indicates if phone call reporting is enabled for this customer's account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.conversion_tracking_setting.accepted_customer_data_terms Accepted customer data terms Dimension
Indicates whether the customer has accepted the customer data terms for conversion tracking.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.conversion_tracking_setting.conversion_tracking_id Customer conversion tracking ID Dimension
The ID used for conversion tracking within this customer account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.conversion_tracking_setting.conversion_tracking_status Conversion tracking status Dimension
The status of conversion tracking for this customer account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.conversion_tracking_setting.cross_account_conversion_tracking_id Customer cross account conversion tracking ID Dimension
The conversion tracking ID used for cross-account conversion tracking by the customer.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled Enhanced conversions for leads enabled Dimension
Indicates if enhanced conversions for leads are enabled to improve the accuracy of lead conversion measurement.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.conversion_tracking_setting.google_ads_conversion_customer Google ads conversion customer Dimension
The customer account that manages conversions for this customer, especially in a cross-account conversion tracking setup.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.currency_code Currency Dimension
The currency code (e.g., 'USD', 'EUR') used for billing and reporting in this customer account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.customer_agreement_setting.accepted_lead_form_terms Accepted lead form terms Dimension
Indicates whether the customer has accepted the terms and conditions for using lead forms.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.descriptive_name Client name Dimension
A user-provided descriptive name for the customer account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.final_url_suffix Customer final URL suffix Dimension
A suffix that is appended to all final URLs in the customer account for tracking purposes.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.has_partners_badge Customer partner program badge Dimension
Indicates if the customer account is associated with a Google Partners badge.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.id Customer ID Dimension
The unique ID of the customer account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.image_asset_auto_migration_done Image asset auto migration done Dimension
Indicates if the automated migration process for image assets has been completed for this customer.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.image_asset_auto_migration_done_date_time Image asset auto migration done date time Dimension
The date and time when the automated migration of image assets was completed.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.local_services_settings.granular_insurance_statuses Local services granular insurance statuses Dimension
The granular insurance verification statuses for Local Services Ads managed by this customer.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.local_services_settings.granular_license_statuses Local services granular license statuses Dimension
The granular license verification statuses for Local Services Ads managed by this customer.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.location_asset_auto_migration_done Location asset auto migration done Dimension
Indicates if the automated migration process for location assets has been completed for this customer.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.location_asset_auto_migration_done_date_time Location asset auto migration done date time Dimension
The date and time when the automated migration of location assets was completed.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.manager Can manage clients Dimension
Indicates if this customer account is a manager account, allowing it to manage other client accounts.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.name Customer name Dimension
The official name of the customer account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.optimization_score Customer optimization score Dimension
The optimization score for the customer account, indicating its potential for improvement.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.optimization_score_weight Customer optimization score weight Dimension
The weight or relative importance of the optimization score for the customer account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.pay_per_conversion_eligibility_failure_reasons Customer pay per conversion eligibility reasons Dimension
A list of reasons why the customer account is not eligible for pay-per-conversion billing.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.remarketing_setting.google_global_site_tag Google global site tag Dimension
The Google Global Site Tag (gtag.js) script used for remarketing tracking for this customer.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.resource_name Customer resource name Dimension
The resource name of the customer account, which uniquely identifies it in the API.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.status Status Dimension
The status of the customer account (e.g., ENABLED, CANCELED).
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.test_account Test account Dimension
Indicates if this customer account is a test account, used for development and testing purposes.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.time_zone Time zone Dimension
The time zone setting for the customer account.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer.tracking_url_template Customer tracking URL template Dimension
The URL template applied to all tracking URLs at the customer account level.
Resource levels
Account budget
Account link
Ad group
Ad group ad
Ad group ad asset view
Ad group ad label
Ad group asset
Ad group audience view
Ad group bid modifier
Ad schedule view
Age range view
Ai max search term ad combination view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Billing setup
Call view
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign criterion
Campaign group
Campaign search term insight
Campaign search term view
Change event
Change status
Click view
Conversion action
Customer
Customer asset
Customer conversion goal
Customer user access
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Income range view
Keyword plan ad group keyword
Keyword view
Label
Landing page view
Lead form submission data
Local services lead
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shared criterion
Shopping performance view
Topic view
User list
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.recommendation_type
segments.search_engine_results_page_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.week
segments.year
customer_asset.asset Customer Asset asset Dimension
The asset resource associated with the customer asset.
Resource levels
Customer asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
customer_asset.field_type Customer Asset field type Dimension
The type of creative field where the asset is used (e.g., HEADLINE, DESCRIPTION, IMAGE).
Resource levels
Customer asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
customer_asset.primary_status Customer Asset primary status Dimension
The primary status of the customer asset, indicating its overall health (e.g., PENDING, APPROVED, DISAPPROVED).
Resource levels
Customer asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
customer_asset.primary_status_details Customer Asset primary status details Dimension
Additional details regarding the primary status of the customer asset.
Resource levels
Customer asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
customer_asset.primary_status_reasons Customer Asset primary status reasons Dimension
The specific reasons for the primary status of the customer asset (e.g., policies violated).
Resource levels
Customer asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
customer_asset.resource_name Customer Asset resource name Dimension
The resource name of the customer asset, uniquely identifying the association between a customer and an asset.
Resource levels
Customer asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
customer_asset.source Customer Asset source Dimension
The source from which the customer asset was created or uploaded.
Resource levels
Customer asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
customer_asset.status Customer Asset status Dimension
The status of the customer asset, indicating if it is enabled or paused.
Resource levels
Customer asset
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
customer_client.descriptive_name Dimension
The descriptive name of the client customer account, which is linked to a manager account.
customer_client.id Metric
The unique identifier for the client customer account.
customer_client.resource_name Dimension
The resource name for a client customer account, uniquely identifying it within the Google Ads API.
customer_conversion_goal.biddable Customer conversion goal biddable Dimension
A boolean value indicating whether a customer-level conversion goal is set as an account-default goal for optimization.
Resource levels
Customer conversion goal
customer_conversion_goal.category Customer conversion goal category Dimension
The category of the conversion goal (e.g., PAGE_VIEW, PURCHASE), used to organize conversion actions.
Resource levels
Customer conversion goal
customer_conversion_goal.origin Customer conversion goal origin Dimension
The origin or source of the conversion goal (e.g., WEBSITE, APP), which helps differentiate conversion actions.
Resource levels
Customer conversion goal
customer_conversion_goal.resource_name Customer conversion goal resource name Dimension
The resource name for a CustomerConversionGoal object, which uniquely identifies it within the Google Ads API.
Resource levels
Customer conversion goal
customer_user_access.access_creation_date_time Access creation date time Dimension
The date and time when the user's access to the customer account was created.
Resource levels
Customer user access
customer_user_access.access_role Access role Dimension
The access role assigned to the user for the customer account (e.g., ADMIN, STANDARD).
Resource levels
Customer user access
customer_user_access.email_address Email address Dimension
The email address of the user who has access to the customer account.
Resource levels
Customer user access
customer_user_access.user_id User ID Dimension
The unique identifier for the user with access to the customer account.
Resource levels
Customer user access
date Dimension
The specific date for which performance metrics are reported, allowing for daily data segmentation. This corresponds to the 'segments.date' field in the API.
description Dimension
The descriptive text content used in an ad or an asset to provide more information about the product, service, or promotion being advertised.
detail_placement_view.display_name Criteria display name Dimension
A user-friendly name for the detailed ad placement.
Resource levels
Detail placement view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
detail_placement_view.group_placement_target_url Domain (detail placement) Dimension
The domain of the website where the ad was placed.
Resource levels
Detail placement view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
detail_placement_view.placement Detail view placement string Dimension
A detailed string identifying the specific location where the ad was placed.
Resource levels
Detail placement view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
detail_placement_view.placement_type Detail view placement type Dimension
The type of placement (e.g., WEBSITE, MOBILE_APP) for the detailed view.
Resource levels
Detail placement view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
detail_placement_view.resource_name Detail view resource name Dimension
The resource name of the detailed placement view, uniquely identifying the specific placement occurrence.
Resource levels
Detail placement view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
detail_placement_view.target_url URL (detail placement) Dimension
The specific URL of the page where the ad was displayed.
Resource levels
Detail placement view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
display_keyword_view.resource_name Display keyword view resource name Dimension
The resource name of the display keyword view, representing a keyword in the Google Display Network.
Resource levels
Display keyword view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
distance_view.distance_bucket Distance from location extensions Dimension
The distance bucket (e.g., '0-1 miles', '1-5 miles') from the location extension that triggered an interaction.
Resource levels
Distance view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
distance_view.resource_name Distance view resource name Dimension
The resource name of the distance view, which provides aggregated data based on distance from location extensions.
Resource levels
Distance view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
dynamic_search_ads_search_term_view.has_matching_keyword Dynamic search ads campaign has matching keyword Dimension
For Dynamic Search Ads, indicates whether the user's search query also matched an existing keyword in the account.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.webpage
segments.week
segments.year
dynamic_search_ads_search_term_view.has_negative_keyword Dynamic search ads campaign has negative keyword Dimension
For Dynamic Search Ads, indicates whether the user's search query was excluded by a negative keyword.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.webpage
segments.week
segments.year
dynamic_search_ads_search_term_view.has_negative_url Dynamic search ads campaign has negative URL Dimension
For Dynamic Search Ads, indicates whether the landing page URL associated with the ad was excluded by a negative URL criterion.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.webpage
segments.week
segments.year
dynamic_search_ads_search_term_view.headline Dynamically generated Headline Dimension
The dynamically generated headline for the ad in a Dynamic Search Ads campaign.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.webpage
segments.week
segments.year
dynamic_search_ads_search_term_view.landing_page URL Dimension
The landing page URL that the user was directed to from a Dynamic Search Ad.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.webpage
segments.week
segments.year
dynamic_search_ads_search_term_view.page_url Dynamic search ad page_url Dimension
The URL of the advertiser's webpage that was matched by a search term in a Dynamic Search Ads campaign.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.webpage
segments.week
segments.year
dynamic_search_ads_search_term_view.resource_name Dynamic search ad resource name Dimension
The resource name of the dynamic search ads search term view, which provides insights into search terms and ad performance for DSA.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.webpage
segments.week
segments.year
dynamic_search_ads_search_term_view.search_term Search term (dynamic search ads) Dimension
The search query entered by the user that triggered a Dynamic Search Ad.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.webpage
segments.week
segments.year
expanded_landing_page_view.expanded_final_url Expanded landing page Dimension
The expanded final URL of the landing page after all URL templates and custom parameters have been applied.
Resource levels
Expanded landing page view
Landing page view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
expanded_landing_page_view.resource_name Expanded landing page view resource name Dimension
The resource name of the expanded landing page view, providing data for the fully resolved landing page URLs.
Resource levels
Expanded landing page view
Landing page view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
gender_view.resource_name Gender view resource name Dimension
The resource name of the gender view, which provides performance data segmented by user gender.
Resource levels
Gender view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
geo_target_constant.canonical_name Country Dimension
The canonical, human-readable name of the geographical target (e.g., 'New York, United States').
Resource levels
Geo target constant
geo_target_constant.country_code Geo Target Constant country code Dimension
The country code (ISO-3166-1 alpha-2) of the geographical target.
Resource levels
Geo target constant
geo_target_constant.id Geo Target Constant id Dimension
The unique identifier for the geographical target constant.
Resource levels
Geo target constant
geo_target_constant.name Geo Target Constant name Dimension
The name of the geographical target constant.
Resource levels
Geo target constant
geo_target_constant.parent_geo_target Geo Target Constant parent geo target Dimension
The resource name of the parent geographical target, representing a broader geographical area.
Resource levels
Geo target constant
geo_target_constant.resource_name Geo Target Constant resource name Dimension
The resource name of the geographical target constant, uniquely identifying the geographical location.
Resource levels
Geo target constant
geo_target_constant.status Geo Target Constant status Dimension
The status of the geographical target constant.
Resource levels
Geo target constant
geo_target_constant.target_type Geo Target Constant target type Dimension
The type of geographical target (e.g., COUNTRY, PROVINCE, CITY).
Resource levels
Geo target constant
geographic_view.country_criterion_id Geographic view country criterion ID Dimension
The criterion ID of the country associated with the geographic view.
Resource levels
Geographic view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
geographic_view.location_type Location type Dimension
The type of location (e.g., LOCATION_OF_PRESENCE, LOCATION_OF_INTEREST) used in the geographic view.
Resource levels
Geographic view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
geographic_view.resource_name Geographic view resource name Dimension
The resource name of the geographic view, providing performance data segmented by geographical location.
Resource levels
Geographic view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
google_ads_customer_id Dimension
The unique customer ID for the Google Ads account.
group_placement_view.display_name Group placement view display name Dimension
A user-friendly name for the grouped ad placement.
Resource levels
Group placement view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
group_placement_view.placement Group placement view placement Dimension
A string identifying the grouped location where the ad was placed.
Resource levels
Group placement view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
group_placement_view.placement_type Group placement view placement type Dimension
The type of placement (e.g., WEBSITE, MOBILE_APP) for the grouped view.
Resource levels
Group placement view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
group_placement_view.resource_name Group placement view resource name Dimension
The resource name of the group placement view, which provides aggregated data for groups of placements.
Resource levels
Group placement view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
group_placement_view.target_url Domain Dimension
The domain of the website for the grouped ad placement.
Resource levels
Group placement view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
hotel_group_view.resource_name Hotel group view resource name Dimension
The resource name of the hotel group view, providing data segmented by hotel groups in Hotel campaigns.
Resource levels
Hotel group view
Compatible segments
segments.date
segments.day_of_week
segments.hour
segments.month
segments.quarter
segments.week
segments.year
hotel_performance_view.resource_name Hotel performance view resource name Dimension
The resource name of the hotel performance view, providing overall performance metrics for Hotel campaigns.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
impressions_google Metric
The count of how often an ad from Google Ads has appeared on a search results page or website within the Google Network.
installs Metric
The total number of app installs recorded as conversions.
keyword_plan_ad_group.name Keyword plan ad group name Dimension
The name of the ad group within a keyword plan.
keyword_plan_ad_group_keyword.cpc_bid_micros CPC bid micros Dimension
The CPC bid for the keyword within a keyword plan ad group, expressed in micros.
Resource levels
Keyword plan ad group keyword
keyword_plan_ad_group_keyword.id Keyword plan keyword id Dimension
The unique identifier for the keyword plan keyword.
Resource levels
Keyword plan ad group keyword
keyword_plan_ad_group_keyword.match_type Keyword match type Dimension
The match type of the keyword within the keyword plan (e.g., EXACT, PHRASE, BROAD).
Resource levels
Keyword plan ad group keyword
keyword_plan_ad_group_keyword.negative Negative Dimension
Indicates if the keyword in the keyword plan is a negative keyword, preventing ads from showing for those terms.
Resource levels
Keyword plan ad group keyword
keyword_plan_ad_group_keyword.text Keyword text Dimension
The text of the keyword within a keyword plan ad group.
Resource levels
Keyword plan ad group keyword
keyword_plan_campaign.name Keyword plan campaign name Dimension
The name of the campaign within a keyword plan.
keyword_view.resource_name Keyword view resource name Dimension
The resource name of the keyword view, providing performance data segmented by individual keywords.
Resource levels
Keyword view
Compatible segments
segments.ad_network_type
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
label.id Label ID Dimension
The unique identifier for the label.
Resource levels
Ad group ad label
Label
label.name Label Name Dimension
The name of the label.
Resource levels
Ad group ad label
Label
landing_page_view.resource_name Landing page view resource name Dimension
The resource name of the landing page view, providing performance data for landing pages.
Resource levels
Expanded landing page view
Landing page view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
landing_page_view.unexpanded_final_url Landing page Dimension
The unexpanded final URL of the landing page, before any tracking templates or custom parameters are applied.
Resource levels
Expanded landing page view
Landing page view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
lead_form_submission_data.ad_group Dimension
The resource name of the ad group associated with a specific lead form submission. This identifies which ad group generated the lead.
Resource levels
Lead form submission data
lead_form_submission_data.ad_group_ad Dimension
The resource name of the ad group ad that generated a specific lead form submission. This identifies the particular ad creative responsible for the lead.
Resource levels
Lead form submission data
lead_form_submission_data.asset Dimension
The resource name of the asset (specifically a LeadFormAsset) that was submitted, leading to the lead form submission.
Resource levels
Lead form submission data
lead_form_submission_data.campaign Dimension
The resource name of the campaign associated with a specific lead form submission. This identifies the campaign under which the lead was generated.
Resource levels
Lead form submission data
lead_form_submission_data.gclid Gclid Dimension
The Google Click Identifier (GCLID) associated with the lead form submission.
Resource levels
Lead form submission data
lead_form_submission_data.id ID Dimension
The unique identifier for the lead form submission.
Resource levels
Lead form submission data
lead_form_submission_data.lead_form_submission_fields Lead form submission fields Dimension
The fields and their values submitted by the user through the lead form.
Resource levels
Lead form submission data
lead_form_submission_data.lead_form_submission_fields.{NUM}.field_type Dimension
The type of information requested from the user within a lead form submission, such as name, email, or phone number.
Resource levels
Lead form submission data
lead_form_submission_data.lead_form_submission_fields.{NUM}.field_value Dimension
The actual value provided by the user for a specific field in a lead form submission.
Resource levels
Lead form submission data
lead_form_submission_data.resource_name Dimension
The unique identifier (resource name) for a specific lead form submission event in the Google Ads API.
Resource levels
Lead form submission data
lead_form_submission_data.submission_date_time Submission date time Dimension
The date and time when the lead form was submitted.
Resource levels
Lead form submission data
local_services_lead.category_id Lead category ID Dimension
The category ID for the Local Services lead, identifying the service type.
Resource levels
Local services lead
local_services_lead.contact_details Lead contact details Dimension
The contact details provided by the lead from Local Services Ads.
Resource levels
Local services lead
local_services_lead.creation_date_time Lead creation date Dimension
The date and time when the Local Services lead was created.
Resource levels
Local services lead
local_services_lead.credit_details.credit_state Lead credit state Dimension
The current credit state of the Local Services lead (e.g., CHARGED, CREDITED, PENDING).
Resource levels
Local services lead
local_services_lead.credit_details.credit_state_last_update_date_time Lead credit state last updated date Dimension
The date and time when the credit state of the Local Services lead was last updated.
Resource levels
Local services lead
local_services_lead.id Lead ID Dimension
The unique identifier for the Local Services lead.
Resource levels
Local services lead
local_services_lead.lead_charged Lead charged Dimension
Indicates if the Local Services lead resulted in a charge to the advertiser.
Resource levels
Local services lead
local_services_lead.lead_status Lead status Dimension
The current status of the Local Services lead (e.g., NEW, BOOKED, ARCHIVED).
Resource levels
Local services lead
local_services_lead.lead_type Lead type Dimension
The type of Local Services lead (e.g., PHONE_CALL, MESSAGE).
Resource levels
Local services lead
local_services_lead.locale Lead locale Dimension
The locale (language and region) of the Local Services lead.
Resource levels
Local services lead
local_services_lead.service_id Lead service ID Dimension
The service ID related to the Local Services lead.
Resource levels
Local services lead
location Dimension
Refers to geographical areas, such as countries, regions, cities, or postal codes, that are targeted or excluded for ad delivery. These locations are identified using Google's geo-target constants.
location_view.resource_name Location view resource name Dimension
The resource name of the location view, providing performance data segmented by geographic location.
Resource levels
Location view
Compatible segments
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.week
segments.year
managed_placement_view.resource_name Managed placement view resource name Dimension
The resource name of the managed placement view, providing performance data for placements explicitly targeted by the advertiser.
Resource levels
Managed placement view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
mcc.id MCC ID Dimension
The unique identifier for the Manager Account (MCC).
mcc.name MCC name Dimension
The name of the Manager Account (MCC).
measured_impressions Metric
The number of times an ad has been shown on a search results page or other site on the Google Network. This metric indicates how often an ad was visible to users.
media_cost Metric
The cost associated with media placement for advertising campaigns.
metrics.absolute_top_impression_percentage Absolute Top Impression (%) Metric
The percentage of impressions that were shown as the very first ad above the organic search results.
Resource levels
Ad group
Ad group ad
Ad group asset
Ad group audience view
Asset field type view
Campaign
Campaign asset
Campaign audience view
Campaign search term view
Customer
Customer asset
Geographic view
Keyword view
Search term view
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.date
segments.day_of_week
segments.device
segments.geo_target_city
segments.geo_target_country
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.active_view_cpm Active view average CPM Metric
The average cost-per-thousand viewable impressions (CPM) for ads served on the Google Display Network or YouTube.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Customer
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.active_view_ctr Active view viewable CTR Metric
The Click-Through Rate (CTR) specifically for viewable impressions.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Customer
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.active_view_impressions Active view viewable impressions Metric
The number of viewable impressions served. An impression is counted as viewable if at least 50% of its pixels are on screen for at least one second for display ads, or two consecutive seconds for video ads.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Customer
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.active_view_measurability Active view measurability Metric
The percentage of impressions that were measurable by Active View.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Customer
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.active_view_measurable_cost_micros Active view measurable cost Metric
The cost in micros for impressions that were measurable by Active View.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Customer
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.active_view_measurable_impressions Active view measurable impressions Metric
The number of impressions that were measurable by Active View.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Customer
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.active_view_viewability Active view viewability Metric
The percentage of Active View measurable impressions that were actually viewable.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Customer
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.all_conversions All conversions Metric
The total number of all conversions, including those that are not reported in the 'Conversions' column.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Conversion action
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.all_conversions_by_conversion_date All conversions (by conversion time) Metric
The total number of all conversions, reported based on the date the conversion actually occurred.
Resource levels
Ad group
Ad group ad
Ad group audience view
Asset group
Campaign
Campaign audience view
Customer
Geographic view
Keyword view
Shopping performance view
User location view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.webpage
segments.week
segments.year
metrics.all_conversions_from_click_to_call All conversions from click to call Metric
The total number of all conversions resulting from click-to-call interactions.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
metrics.all_conversions_from_directions All conversions from directions Metric
The total number of all conversions resulting from requests for directions to a business location.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
metrics.all_conversions_from_interactions_rate All conversion rate Metric
The rate at which interactions led to all conversions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.webpage
segments.week
segments.year
metrics.all_conversions_from_interactions_value_per_interaction All conversions from interactions per interaction value Metric
The total value of all conversions divided by the total number of interactions.
Resource levels
Ad group audience view
Age range view
Asset group
Asset group asset
Campaign audience view
Campaign search term view
Display keyword view
Expanded landing page view
Gender view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Search term view
Topic view
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.partner_hotel_id
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.all_conversions_from_location_asset_click_to_call All conversions from location asset click to call Metric
The total number of all conversions resulting from click-to-call interactions via a location asset.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.all_conversions_from_location_asset_directions All conversions from location asset directions Metric
The total number of all conversions resulting from directions requests via a location asset.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.all_conversions_from_location_asset_menu All conversions from location asset menu Metric
Number of menu link clicks on any location surface after a chargeable ad event (click or impression).
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.all_conversions_from_location_asset_order All conversions from location asset order Metric
Number of order clicks on any location surface after a chargeable ad event (click or impression).
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.all_conversions_from_location_asset_other_engagement All conversions from location asset other engagement Metric
Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression).
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.all_conversions_from_location_asset_store_visits All conversions from location asset store visits Metric
Estimated number of visits to the store after a chargeable ad event (click or impression).
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.all_conversions_from_location_asset_website All conversions from location asset website Metric
Number of website URL clicks on any location surface after a chargeable ad event (click or impression).
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.all_conversions_from_menu All conversions from menu Metric
The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
metrics.all_conversions_from_order All conversions from order Metric
The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
metrics.all_conversions_from_other_engagement All conversions from other engagement Metric
The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
metrics.all_conversions_from_store_visit All conversions from store visit Metric
Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
metrics.all_conversions_from_store_website All conversions from store website Metric
The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
metrics.all_conversions_value All conversions value Metric
The value of all conversions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Conversion action
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.webpage
segments.week
segments.year
metrics.all_conversions_value_by_conversion_date All conversion value (by conversion time) Metric
The value of all conversions. When this column is selected with date, the values in date column means the conversion date.
Resource levels
Ad group
Ad group ad
Ad group audience view
Asset group
Campaign
Campaign audience view
Customer
Geographic view
Keyword view
Shopping performance view
User location view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.webpage
segments.week
segments.year
metrics.all_conversions_value_per_cost All conversions per cost Metric
The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Resource levels
Ad group ad asset view
Ad group audience view
Age range view
Ai max search term ad combination view
Asset group
Asset group asset
Campaign audience view
Campaign search term view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Search term view
Topic view
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.partner_hotel_id
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.average_cart_size Average cart size Metric
Average cart size is the average number of products in each order attributed to your ads. Calculated by total number of products sold divided by total number of orders received.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.average_cost Average cost Metric
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign group
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
User location view
Compatible segments
segments.ad_network_type
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
metrics.average_cpc Average CPC Metric
The average amount an advertiser pays each time a user clicks on one of their ads. It is calculated by dividing the total cost of all clicks by the total number of clicks. This metric is returned in micros and needs to be divided by 1,000,000 to get the actual value.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.average_cpe Average CPE Metric
The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
metrics.average_cpm Average CPM Metric
Average cost-per-thousand impressions (CPM), based on your total cost and impressions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.average_cpv Average CPV Metric
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. This metric is returned in micros.
metrics.average_impression_frequency_per_user Average impression frequency per user Metric
The average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for Display, Video, Discovery, and App campaign types.
Resource levels
Campaign
Compatible segments
segments.date
segments.device
metrics.average_order_value_micros Average order value micros Metric
Average order value is the average revenue you made per order attributed to your ads. This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.average_page_views Average page views Metric
Average number of pages viewed per session.
Resource levels
Ad group
Ad group ad
Campaign
Keyword view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.average_target_cpa_micros Average target cpa micros Metric
The average Target CPA. This metric allows you to measure the Cost-Per-Acquisition that your bid strategy targeted for specific time periods. This metric is returned in micros.
Resource levels
Bidding strategy
Campaign
Compatible segments
segments.date
metrics.average_target_roas Average target roas Metric
The average Target ROAS (Return On Ad Spend). This metric allows you to measure the ROAS that your bid strategy targeted for specific time periods.
Resource levels
Bidding strategy
Campaign
Compatible segments
segments.date
metrics.average_time_on_site Average session duration (seconds) Metric
Total duration of all sessions (in seconds) divided by the number of sessions. Imported from Google Analytics.
Resource levels
Ad group
Ad group ad
Campaign
Keyword view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.average_video_watch_time_duration_millis Average video watch time (millis) Metric
The average duration, in milliseconds, that users watched a video ad per impression that started playing.
Resource levels
Ad group
Ad group ad
Campaign
Customer
Video
Compatible segments
segments.ad_format_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
metrics.benchmark_average_max_cpc Benchmark average maximum CPC Metric
The benchmark average maximum CPC for a product partition, used to compare your performance against competitors.
Resource levels
Product group view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
segments.year
metrics.benchmark_ctr Benchmark CTR Metric
The benchmark CTR for a product partition, used to compare your performance against competitors.
Resource levels
Product group view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.biddable_app_install_conversions Biddable app install conversions Metric
The number of app install conversions from biddable actions. This metric is not available on all resource levels.
Resource levels
Ad group ad asset view
Campaign
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.biddable_app_post_install_conversions Biddable app post install conversions Metric
The number of app post-install conversions from biddable actions. This metric is not available on all resource levels.
Resource levels
Ad group ad asset view
Campaign
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.bounce_rate Bounce rate Metric
The percentage of sessions in which a visitor only saw one page and did not navigate to other pages on your site. Imported from Google Analytics.
Resource levels
Ad group
Ad group ad
Campaign
Keyword view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.clicks Clicks Metric
The number of clicks your ad has received. In some reports, this includes all clicks (charged and free), while in others it refers only to charged clicks.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term insight
Campaign search term view
Click view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.combined_clicks Combined clicks Metric
Total number of clicks from both ads and organic search results.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
metrics.combined_clicks_per_query Combined clicks per query Metric
The number of clicks from ads or organic search results divided by the total number of searches that returned pages from your site or triggered one of your ads.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
metrics.combined_queries Combined queries Metric
Total number of searches that returned pages from your site in the organic search results or triggered one of your ads.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
metrics.content_budget_lost_impression_share Content lost impression share (budget) Metric
The estimated percentage of times that your ad was eligible to show on the Display Network but didn't because your budget was too low.
Resource levels
Campaign
Customer
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.content_impression_share Content impression share Metric
The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Reported in the range of 0.1 to 1, with values below 0.1 reported as 0.0999.
Resource levels
Ad group
Campaign
Customer
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.content_rank_lost_impression_share Content lost impression share (rank) Metric
The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Reported in the range of 0 to 0.9, with values above 0.9 reported as 0.9001.
Resource levels
Ad group
Campaign
Customer
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.conversion_last_conversion_date Last conversion date Metric
The date of the most recent conversion recorded.
Resource levels
Conversion action
Compatible segments
segments.month
segments.quarter
segments.week
segments.year
metrics.conversion_last_received_request_date_time Last received conversion request Metric
The date and time when the last conversion tracking request was received.
Resource levels
Conversion action
Compatible segments
segments.month
segments.quarter
segments.week
segments.year
metrics.conversions Conversions Metric
The number of conversions. This only includes conversion actions for which 'include_in_conversions_metric' is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign group
Campaign search term insight
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.conversions_by_conversion_date Conversions (by conversion time) Metric
The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in the date column represent the conversion date.
Resource levels
Ad group
Ad group ad
Ad group audience view
Asset group
Campaign
Campaign audience view
Customer
Geographic view
Keyword view
Shopping performance view
User location view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.webpage
segments.week
segments.year
metrics.conversions_from_interactions_rate Conversion rate Metric
Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This rate shows how often an ad interaction leads to a conversion.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term insight
Campaign search term view
Customer
Customer asset
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.conversions_from_interactions_value_per_interaction Interaction conversions per interaction Metric
The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions where 'include_in_conversions_metric' is true.
Resource levels
Asset group
Asset group asset
Campaign search term view
Expanded landing page view
Hotel group view
Hotel performance view
Landing page view
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.partner_hotel_id
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.conversions_value Total conversion value Metric
The sum of conversion values for the conversions included in the 'conversions' field. This metric is useful only if you have assigned values to your conversion actions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term insight
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.conversions_value_by_conversion_date Conversion value (by conversion time) Metric
The sum of biddable conversions value by conversion date. When this column is selected with date, the values in the date column represent the conversion date.
Resource levels
Ad group
Ad group ad
Ad group audience view
Asset group
Campaign
Campaign audience view
Customer
Geographic view
Keyword view
Shopping performance view
User location view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.webpage
segments.week
segments.year
metrics.conversions_value_per_cost Conversions value per cost Metric
The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.
Resource levels
Ad group ad asset view
Ai max search term ad combination view
Asset group
Asset group asset
Campaign search term view
Expanded landing page view
Hotel group view
Hotel performance view
Keyword view
Landing page view
Search term view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.partner_hotel_id
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.cost_micros Cost Metric
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This value is in micros (1,000,000 times the account currency) and needs to be divided by 1,000,000 to get the actual cost value.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.cost_of_goods_sold_micros Cost of goods sold micros Metric
Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.cost_per_all_conversions Cost per all conversion Metric
The cost of ad interactions divided by all conversions. This represents the average cost per all conversions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.webpage
segments.week
segments.year
metrics.cost_per_conversion Cost per conversion Metric
The cost of ad interactions divided by conversions. This represents the average cost per conversion for actions where 'include_in_conversions_metric' is true.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign group
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.cost_per_current_model_attributed_conversion Cost per conversion (current model) Metric
The cost of ad interactions divided by current model attributed conversions. This represents the average cost per conversion based on your currently selected attribution model.
Resource levels
Ad group
Ad group ad
Campaign
Keyword view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.cross_device_conversions Cross-device conversions Metric
Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in 'all_conversions'.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.webpage
segments.week
segments.year
metrics.cross_sell_cost_of_goods_sold_micros Cross sell cost of goods sold micros Metric
Cost of goods sold (COGS) from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.cross_sell_gross_profit_micros Cross sell gross profit micros Metric
Gross profit from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.cross_sell_revenue_micros Cross sell revenue micros Metric
Revenue from products sold as a result of advertising a different product (cross-sell). This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.cross_sell_units_sold Cross sell units sold Metric
The total number of products sold as a result of advertising a different product (cross-sell). This metric is only available if you report conversions with cart data.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.ctr CTR Metric
Click-through rate (CTR) is the number of clicks your ad received divided by the number of times your ad was shown (impressions). It indicates how relevant and engaging your ad is to users.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term insight
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.current_model_attributed_conversions Conversions (current model) Metric
Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions where 'include_in_conversions_metric' is true.
Resource levels
Ad group
Ad group ad
Campaign
Keyword view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.week
segments.year
metrics.current_model_attributed_conversions_from_interactions_rate Model conversions from interactions Metric
Current model attributed conversions from interactions divided by the number of ad interactions. This rate shows how often an ad interaction leads to a conversion based on your current attribution model.
Resource levels
Campaign
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.current_model_attributed_conversions_from_interactions_value_per_interaction Conversions from interactions per interaction value Metric
The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions where 'include_in_conversions_metric' is true.
Resource levels
Campaign
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.current_model_attributed_conversions_value Conversion value (current model) Metric
The value of current model attributed conversions. This only includes conversion actions where 'include_in_conversions_metric' is true.
Resource levels
Ad group
Ad group ad
Campaign
Keyword view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.week
segments.year
metrics.current_model_attributed_conversions_value_per_cost Model conversions per cost of ad Metric
The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions where 'include_in_conversions_metric' is true.
Resource levels
Campaign
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.week
segments.year
metrics.eligible_impressions_from_location_asset_store_reach Eligible impressions from location asset store reach Metric
Number of impressions in which the store location was shown or the location was used for targeting.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.engagement_rate Engagement rate Metric
How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown (impressions).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
metrics.engagements Engagements Metric
The number of engagements with your ad. An engagement occurs when a viewer expands your Lightbox ad, watches a video ad for a certain duration, or clicks on a video ad.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
metrics.gmail_forwards Gmail forwards Metric
The number of times a Gmail ad was forwarded to someone else as a message.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Display keyword view
Gender view
Income range view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
metrics.gmail_saves Gmail saves Metric
The number of times someone has saved your Gmail ad to their inbox as a message.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Display keyword view
Gender view
Income range view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
metrics.gmail_secondary_clicks Gmail clicks to website Metric
The number of clicks to the landing page on the expanded state of Gmail ads.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Campaign
Campaign audience view
Display keyword view
Gender view
Income range view
Keyword view
Managed placement view
Parental status view
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
metrics.gross_profit_margin Gross profit margin Metric
The gross profit margin from products sold, calculated as (revenue - cost of goods sold) / revenue. This metric is available if you provide cost of goods sold (COGS) data.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.gross_profit_micros Gross profit micros Metric
The total amount of gross profit from products sold. This metric is returned in micros and is available if you provide cost of goods sold (COGS) data.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.historical_creative_quality_score Ad relevance (historical) Metric
Historical quality score for ad relevance, measuring the performance of the ad compared to other advertisers. Available at the keyword level.
Resource levels
Keyword view
Compatible segments
segments.date
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.historical_landing_page_quality_score Landing page experience (historical) Metric
Historical quality score for landing page experience, measuring the quality of the landing page. Available at the keyword level.
Resource levels
Keyword view
Compatible segments
segments.date
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.historical_quality_score Quality score (historical) Metric
Overall historical Quality Score for keywords, on a scale from 1-10. This score influences ad position and cost-per-click.
Resource levels
Keyword view
Compatible segments
segments.date
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.historical_search_predicted_ctr Expected clickthrough rate (historical) Metric
Historical expected click-through rate (CTR) for keywords, representing the likelihood of your ad being clicked when shown, compared to other advertisers.
Resource levels
Keyword view
Compatible segments
segments.date
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.hotel_average_lead_value_micros Hotel average lead value (micros) Metric
Average lead value for hotel ads. This metric is returned in micros.
Resource levels
Hotel group view
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
metrics.hotel_eligible_impressions Hotel eligible impressions Metric
The total number of opportunities your hotel ad was eligible to show (entered the auction) based on the targeting criteria over the specified time period.
Resource levels
Hotel group view
Hotel performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
metrics.hotel_price_difference_percentage Hotel price difference (%) Metric
For hotel campaigns, the percentage difference in price compared to a benchmark, indicating competitiveness.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
metrics.impressions Impressions Metric
The number of times your ad has appeared on a search results page or website on the Google Network.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term insight
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.impressions_from_store_reach Location-based store ad impressions Metric
Location-based store ad impressions, indicating how often a store location was shown or used for targeting in an ad.
metrics.interaction_event_types Interaction types Metric
The types of payable and free interactions with an ad, such as clicks, views, or engagements.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign bid modifier
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
User location view
Compatible segments
segments.ad_network_type
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
metrics.interaction_rate Interaction rate Metric
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown (impressions).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign group
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
User location view
Compatible segments
segments.ad_network_type
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
metrics.interactions Interactions Metric
The number of interactions with your ad. An interaction is the main user action associated with an ad format (e.g., clicks for text/shopping ads, views for video ads).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign group
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
User location view
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
metrics.invalid_click_rate Invalid click rate Metric
The percentage of all clicks on an ad that are considered invalid by Google (e.g., accidental clicks, fraudulent traffic). Google automatically filters these from reports.
Resource levels
Campaign
Customer
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
metrics.invalid_clicks Invalid clicks Metric
The number of clicks that Google Ads identified as invalid and filtered out.
Resource levels
Campaign
Customer
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
metrics.lead_cost_of_goods_sold_micros Lead cost of goods sold micros Metric
Cost of goods sold (COGS) from products sold as a result of advertising the same product (lead). This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.lead_gross_profit_micros Lead gross profit micros Metric
Gross profit from products sold as a result of advertising the same product (lead). This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.lead_revenue_micros Lead revenue micros Metric
Revenue from products sold as a result of advertising the same product (lead). This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.lead_units_sold Lead units sold Metric
The total number of products sold as a result of advertising the same product (lead). This metric is only available if you report conversions with cart data.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.message_chat_rate Message chat rate Metric
The rate at which message ads resulted in chats.
metrics.message_chats Message chats Metric
The number of message chats initiated from message ads.
metrics.message_impressions Message impressions Metric
The number of impressions for message ads.
metrics.mobile_friendly_clicks_percentage Mobile-friendly click rate Metric
The percentage of clicks on your ads that lead to a mobile-friendly landing page.
Resource levels
Expanded landing page view
Landing page view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
metrics.optimization_score_uplift Optimization score uplift Metric
The estimated increase in optimization score if all related recommendations are applied. This is an estimate based on all available recommendations as a whole.
Resource levels
Campaign
Customer
Compatible segments
segments.recommendation_type
metrics.optimization_score_url Optimization score url Metric
A deep link into the Google Ads UI to view information on related recommendations.
Resource levels
Campaign
Customer
Compatible segments
segments.recommendation_type
metrics.orders Orders Metric
The total number of purchase conversions you received attributed to your ads. This metric is only available if you report conversions with cart data.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.organic_clicks Organic clicks Metric
The number of times someone clicked your site's listing in the unpaid search results for a particular query.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
metrics.organic_clicks_per_query Organic clicks per query Metric
The number of clicks you've received on your organic search listings divided by the total number of searches that returned pages from your site.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
metrics.organic_impressions Organic listings Metric
The number of times a page from your site was listed in the organic search results.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
metrics.organic_impressions_per_query Organic listings per query Metric
Average number of times a page from your site was listed per query in organic search results.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
metrics.organic_queries Organic queries Metric
Total number of searches that returned organic search results for your site over the given period.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
metrics.percent_new_visitors New sessions (%) Metric
Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.
Resource levels
Ad group
Ad group ad
Campaign
Keyword view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.phone_calls Phone calls Metric
The number of offline phone calls received.
Resource levels
Ad group
Ad group asset
Asset field type view
Campaign
Campaign asset
Customer asset
Keyword view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.phone_impressions Phone impressions Metric
The number of times your phone number is shown in ads, leading to a phone call.
Resource levels
Ad group
Ad group asset
Asset field type view
Campaign
Campaign asset
Customer asset
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.phone_through_rate PTR Metric
Number of phone calls received (metrics.phone_calls) divided by the number of times your phone number is shown (metrics.phone_impressions).
Resource levels
Ad group
Ad group asset
Asset field type view
Campaign
Campaign asset
Customer asset
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.publisher_organic_clicks Publisher organic clicks Metric
The count of ad clicks collected from unpaid and owned traffic to the publisher site where the ad is published.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
segments.year
metrics.publisher_purchased_clicks Publisher purchased clicks Metric
The count of ad clicks from paid third-party traffic to the site where the ad is published.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
segments.year
metrics.publisher_unknown_clicks Publisher unknown clicks Metric
The count of clicks not definitively identified as organic or purchased traffic to the publisher site.
Resource levels
Campaign
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.quarter
segments.week
segments.year
metrics.relative_ctr Relative CTR Metric
Your click-through rate (CTR) divided by the average click-through rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
Resource levels
Ad group
Campaign
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
metrics.revenue_micros Revenue micros Metric
The total amount of revenue generated from orders attributed to your ads. This metric is returned in micros.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.search_absolute_top_impression_share Search absolute top impression share Metric
The percentage of your Search ad impressions that are shown in the most prominent Search position (the very first ad above organic search results).
Resource levels
Ad group
Campaign
Hotel group view
Hotel performance view
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
metrics.search_budget_lost_absolute_top_impression_share Search lost absolute top impression share (budget) Metric
The estimated percentage of times that your ad was eligible to show as the very first ad above the organic search results but didn't because your budget was too low.
Resource levels
Ad group
Campaign
Hotel group view
Hotel performance view
Keyword view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
metrics.search_budget_lost_impression_share Search lost impression share (budget) Metric
The estimated percentage of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. This data is available at the campaign level only.
Resource levels
Campaign
Customer
Hotel group view
Hotel performance view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
metrics.search_budget_lost_top_impression_share Search lost top impression share (budget) Metric
The estimated percentage of times that your ad was eligible to show anywhere above the organic search results but didn't because your budget was too low.
Resource levels
Ad group
Campaign
Hotel group view
Hotel performance view
Keyword view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
metrics.search_click_share Click share Metric
The estimated percentage of all available clicks on the Search Network that your ads received.
Resource levels
Campaign
Hotel group view
Hotel performance view
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.month
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
metrics.search_exact_match_impression_share Search exact match impression share Metric
The impressions you've received for search terms that precisely matched your keywords, divided by the estimated total number of exact match impressions you were eligible to receive.
Resource levels
Ad group
Campaign
Customer
Keyword view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
metrics.search_impression_share Search impression share Metric
The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive.
Resource levels
Ad group
Campaign
Customer
Gender view
Hotel group view
Hotel performance view
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
metrics.search_rank_lost_absolute_top_impression_share Search lost absolute top impression share (rank) Metric
The estimated percentage of times your ad was not the very first ad above the organic search results due to a low Ad Rank.
Resource levels
Ad group
Campaign
Hotel group view
Hotel performance view
Keyword view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
metrics.search_rank_lost_impression_share Search lost impression share (rank) Metric
The estimated percentage of times that your ads weren't shown on the Search Network due to poor Ad Rank in the auction.
Resource levels
Ad group
Campaign
Customer
Hotel group view
Hotel performance view
Keyword view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
metrics.search_rank_lost_top_impression_share Search lost top impression share (rank) Metric
The estimated percentage of times your ad did not show anywhere above the organic search results because of a low Ad Rank.
Resource levels
Ad group
Campaign
Hotel group view
Hotel performance view
Keyword view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
metrics.search_top_impression_share Search top impression share Metric
The percentage of your Search ad impressions that are shown anywhere above the organic search results.
Resource levels
Ad group
Campaign
Hotel group view
Hotel performance view
Keyword view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
metrics.search_volume Search volume Metric
Average monthly searches for keywords over the past 12 months. This is a historical metric used in keyword planning.
Resource levels
Campaign search term insight
Compatible segments
segments.date
metrics.sk_ad_network_installs Sk ad network installs Metric
The number of app installs attributed via SKAdNetwork.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.week
segments.year
metrics.sk_ad_network_total_conversions Sk ad network total conversions Metric
The total number of conversions attributed via SKAdNetwork.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.week
segments.year
metrics.speed_score Mobile speed score Metric
Mobile speed score for landing pages, indicating how quickly a page loads and becomes interactive.
Resource levels
Expanded landing page view
Landing page view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
metrics.top_impression_percentage Top Impression (%) Metric
The percentage of your ad impressions that are shown anywhere above the organic search results.
Resource levels
Ad group
Ad group ad
Ad group asset
Ad group audience view
Campaign
Campaign asset
Campaign audience view
Campaign search term view
Customer
Customer asset
Geographic view
Keyword view
Search term view
Compatible segments
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.date
segments.day_of_week
segments.device
segments.geo_target_city
segments.geo_target_country
segments.geo_target_metro
segments.geo_target_region
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.trueview_average_cpv Trueview average CPV Metric
The average amount you pay for each TrueView view of your video ad, calculated by dividing the total cost of all TrueView ad views by the total number of TrueView views.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign group
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.unique_users Unique users Metric
The number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. Available for Display, Video, Discovery, and App campaign types.
Resource levels
Campaign
Compatible segments
segments.date
segments.device
metrics.units_sold Units sold Metric
The total count of products sold as a result of your advertising. This metric is only available if you report conversions with cart data.
Resource levels
Ad group
Ad group ad
Asset group
Asset group product group view
Campaign
Customer
Keyword view
Product group view
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
metrics.valid_accelerated_mobile_pages_clicks_percentage Valid AMP click rate Metric
The percentage of clicks that land on a valid Accelerated Mobile Pages (AMP) landing page.
Resource levels
Expanded landing page view
Landing page view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
metrics.value_per_all_conversions Value per all conversion Metric
The value of all conversions divided by the number of all conversions. This represents the average value per all conversions.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.webpage
segments.week
segments.year
metrics.value_per_all_conversions_by_conversion_date Value / all conversion (by conversion time) Metric
The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in the date column represent the conversion date.
Resource levels
Ad group
Ad group ad
Ad group audience view
Asset group
Campaign
Campaign audience view
Customer
Geographic view
Keyword view
Shopping performance view
User location view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.webpage
segments.week
segments.year
metrics.value_per_conversion Value per conversion Metric
The value of conversions divided by the number of conversions. This represents the average value per conversion for actions where 'include_in_conversions_metric' is true.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
metrics.value_per_conversions_by_conversion_date Value / conversion (by conversion time) Metric
The value of biddable conversions divided by the number of biddable conversions, segmented by conversion date.
Resource levels
Ad group
Ad group ad
Ad group audience view
Asset group
Campaign
Campaign audience view
Customer
Geographic view
Keyword view
Shopping performance view
User location view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.webpage
segments.week
segments.year
metrics.value_per_current_model_attributed_conversion Value per conversion (current model) Metric
The value of current model attributed conversions divided by the number of current model attributed conversions. This represents the average value per conversion based on your current attribution model.
Resource levels
Ad group
Ad group ad
Campaign
Keyword view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.week
segments.year
metrics.video_quartile_p100_rate Video played to 100% Metric
Percentage of impressions where the viewer watched 100% of your video ad.
Resource levels
Ad group
Ad group ad
Ad group audience view
Ad schedule view
Age range view
Campaign
Campaign audience view
Campaign search term view
Detail placement view
Display keyword view
Gender view
Income range view
Keyword view
Managed placement view
Parental status view
Search term view
Topic view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.video_quartile_p25_rate Video played to 25% Metric
Percentage of impressions where the viewer watched 25% of your video ad.
Resource levels
Ad group
Ad group ad
Ad group audience view
Ad schedule view
Age range view
Campaign
Campaign audience view
Campaign search term view
Detail placement view
Display keyword view
Gender view
Income range view
Keyword view
Managed placement view
Parental status view
Search term view
Topic view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.video_quartile_p50_rate Video played to 50% Metric
Percentage of impressions where the viewer watched 50% of your video ad.
Resource levels
Ad group
Ad group ad
Ad group audience view
Ad schedule view
Age range view
Campaign
Campaign audience view
Campaign search term view
Detail placement view
Display keyword view
Gender view
Income range view
Keyword view
Managed placement view
Parental status view
Search term view
Topic view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.video_quartile_p75_rate Video played to 75% Metric
Percentage of impressions where the viewer watched 75% of your video ad.
Resource levels
Ad group
Ad group ad
Ad group audience view
Ad schedule view
Age range view
Campaign
Campaign audience view
Campaign search term view
Detail placement view
Display keyword view
Gender view
Income range view
Keyword view
Managed placement view
Parental status view
Search term view
Topic view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.video_trueview_view_rate Trueview view rate Metric
The ratio indicating the percentage of times your TrueView video ad was viewed out of the total number of impressions it received, including thumbnail impressions for in-display ads.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.video_trueview_view_rate_in_feed View rate (In-feed) Metric
The ratio of TrueView views to impressions for video ads shown in in-feed formats, indicating how often viewers engage with these specific ad types.
Resource levels
Ad group
Ad group ad
Campaign
Customer
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
metrics.video_trueview_view_rate_in_stream View rate (In-stream) Metric
The ratio of TrueView views to impressions for video ads shown in in-stream formats, measuring how often viewers watch these video ads that appear during other video content.
Resource levels
Ad group
Ad group ad
Campaign
Customer
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
metrics.video_trueview_view_rate_shorts View rate (Shorts) Metric
The ratio of TrueView views to impressions for video ads shown in Shorts formats, reflecting engagement with ads specifically designed for YouTube Shorts.
Resource levels
Ad group
Ad group ad
Campaign
Customer
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
metrics.video_trueview_views Trueview views Metric
The total number of TrueView views received by your video ads. TrueView views are counted based on specific engagement criteria, such as watching 30 seconds of the video or interacting with it.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group asset
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Search term view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.week
segments.year
metrics.video_view_rate View rate Metric
The number of views your video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
metrics.video_views Metric
The number of times your video ads were viewed.
metrics.video_watch_time_duration_millis Video watch time (millis) Metric
The total duration, in milliseconds, that users watched video ads.
Resource levels
Ad group
Ad group ad
Campaign
Customer
Video
Compatible segments
segments.ad_format_type
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
metrics.view_through_conversions View-through conversions Metric
Conversions that happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign audience view
Campaign budget
Campaign search term view
Customer
Detail placement view
Display keyword view
Distance view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Topic view
User location view
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
metrics.view_through_conversions_from_location_asset_click_to_call View through conversions from location asset click to call Metric
Number of call button clicks on any location surface after an impression, leading to a view-through conversion.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.view_through_conversions_from_location_asset_directions View through conversions from location asset directions Metric
Number of directions clicks on any location surface after an impression, leading to a view-through conversion.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.view_through_conversions_from_location_asset_menu View through conversions from location asset menu Metric
Number of menu link clicks on any location surface after an impression, leading to a view-through conversion.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.view_through_conversions_from_location_asset_order View through conversions from location asset order Metric
Number of order clicks on any location surface after an impression, leading to a view-through conversion.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.view_through_conversions_from_location_asset_other_engagement View through conversions from location asset other engagement Metric
Number of other types of local action clicks on any location surface after an impression, leading to a view-through conversion.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.view_through_conversions_from_location_asset_store_visits View through conversions from location asset store visits Metric
Estimated number of visits to the store after an impression, leading to a view-through conversion.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
metrics.view_through_conversions_from_location_asset_website View through conversions from location asset website Metric
Number of website URL clicks on any location surface after an impression, leading to a view-through conversion.
Resource levels
Campaign
Customer
Per store view
Compatible segments
segments.date
objective Dimension
The marketing objective of the ad campaign or ad set.
paid_organic_search_term_view.resource_name Paid organic search term view resource name Dimension
Resource name for the paid and organic search term view, which combines data from paid ads and organic search results for a given search query.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
paid_organic_search_term_view.search_term Query Dimension
The actual search term entered by a user that triggered an ad or organic listing.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_engine_results_page_type
segments.week
segments.year
parental_status_view.resource_name Parental status view resource name Dimension
The resource name for the parental status targeting view.
Resource levels
Parental status view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
per_store_view.place_id Per store view place ID Dimension
The unique identifier of a specific store location for which data is reported.
Resource levels
Per store view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
performance_max_placement_view.display_name Performance Max Placement View Display Name Dimension
A user-friendly name for the placement of ads in a Performance Max campaign.
Resource levels
Performance max placement view
Compatible segments
segments.ad_network_type
segments.date
performance_max_placement_view.placement Performance Max Placement View Placement Dimension
The specific location where ads from a Performance Max campaign were displayed.
Resource levels
Performance max placement view
Compatible segments
segments.ad_network_type
segments.date
performance_max_placement_view.placement_type Performance Max Placement View Placement Type Dimension
The type of placement (e.g., WEBSITE, YOUTUBE) for ads in a Performance Max campaign.
Resource levels
Performance max placement view
Compatible segments
segments.ad_network_type
segments.date
performance_max_placement_view.resource_name Performance Max Placement View Resource Name Dimension
The resource name for the Performance Max placement view, uniquely identifying it within the Google Ads API.
Resource levels
Performance max placement view
Compatible segments
segments.ad_network_type
segments.date
performance_max_placement_view.target_url Performance Max Placement View Target URL Dimension
The URL where an ad from a Performance Max campaign was displayed.
Resource levels
Performance max placement view
Compatible segments
segments.ad_network_type
segments.date
platform_name Dimension
The advertising platform or network where the ad was shown (e.g., Google Search Network, Google Display Network, YouTube).
product_group_view.resource_name Product group view resource name Dimension
Resource name for the product group view, which provides aggregated reporting statistics for product groups within Shopping campaigns.
Resource levels
Product group view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
recommendation_description Dimension
A detailed description of the optimization recommendation provided by Google Ads, fetched via RecommendationService.
recommendation_subscription.resource_name Dimension
The resource name of a recommendation subscription, which uniquely identifies the subscription in the API.
recommendation_subscription.status Dimension
The current status of the recommendation subscription, indicating whether it is active, paused, or otherwise.
recommendation_subscription.type_ Dimension
The type of recommendation (e.g., campaign budget, keyword) that the subscription applies to.
recommendation_type Dimension
The category or type of the optimization recommendation (e.g., 'Add keywords,' 'Improve responsive search ads'), fetched via RecommendationService.
responsive.search.ad.descriptions_1 Responsive search ad descriptions 1 Dimension
The text content for the first description asset in a Responsive Search Ad.
responsive.search.ad.descriptions_2 Responsive search ad descriptions 2 Dimension
The text content for the second description asset in a Responsive Search Ad.
responsive.search.ad.descriptions_3 Responsive search ad descriptions 3 Dimension
The text content for the third description asset in a Responsive Search Ad.
responsive.search.ad.descriptions_4 Responsive search ad descriptions 4 Dimension
The text content for the fourth description asset in a Responsive Search Ad.
responsive.search.ad.headlines_1 Responsive search ad headlines 1 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_10 Responsive search ad headlines 10 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_11 Responsive search ad headlines 11 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_12 Responsive search ad headlines 12 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_13 Responsive search ad headlines 13 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_14 Responsive search ad headlines 14 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_15 Responsive search ad headlines 15 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_2 Responsive search ad headlines 2 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_3 Responsive search ad headlines 3 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_4 Responsive search ad headlines 4 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_5 Responsive search ad headlines 5 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_6 Responsive search ad headlines 6 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_7 Responsive search ad headlines 7 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_8 Responsive search ad headlines 8 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
responsive.search.ad.headlines_9 Responsive search ad headlines 9 Dimension
The text for a specific headline of a Responsive Search Ad. Responsive Search Ads allow for up to 15 headlines that dynamically rotate to create different ad combinations.
sales Metric
The monetary value assigned to conversion actions, representing the revenue or economic benefit generated from user interactions with ads, such as purchases or other valuable outcomes.
search_term_view.ad_group Search term view ad group Dimension
The resource name of the ad group associated with a search term in the search_term_view report.
Resource levels
Search term view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.week
segments.year
search_term_view.resource_name Search term view resource name Dimension
The resource name for the search_term_view entity, serving as its unique identifier within the Google Ads API.
Resource levels
Search term view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.week
segments.year
search_term_view.search_term Search term Dimension
The actual search query entered by a user that triggered an ad. This is available in the search_term_view report.
Resource levels
Search term view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.week
segments.year
search_term_view.status Added/excluded Dimension
The status of the search term, indicating whether it has been added as a keyword or excluded as a negative keyword.
Resource levels
Search term view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.search_term_match_type
segments.week
segments.year
segments.ad_destination_type Dimension
This segment classifies where a user lands after clicking an ad, such as a website, app, or other destination type.
Resource levels
Ad group
Ad group ad
Campaign
Campaign group
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hour
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
segments.ad_format_type Dimension
This segment categorizes the type of ad format that was served, such as text ads, image ads, or video ads.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Campaign
Customer
Video
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
segments.ad_network_type Dimension
The type of ad network where the impression occurred (e.g., Google Search, Search Partners, Display Network, YouTube).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Campaign
Campaign asset
Campaign audience view
Campaign search term view
Click view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel performance view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.asset_interaction_target.interaction_on_this_asset
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.week
segments.year
segments.asset_interaction_target.interaction_on_this_asset Dimension
This segment indicates whether an interaction (e.g., click) occurred on the specific asset itself or on a different asset or ad unit within the same ad.
Resource levels
Ad group
Ad group asset
Campaign
Campaign asset
Customer asset
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
segments.auction_insight_domain Dimension
This segment provides the domain of the advertiser that appeared in the same auction as your ad, used for auction insights reporting.
Resource levels
Ad group
Campaign
Customer
Keyword view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.month
segments.quarter
segments.week
segments.year
segments.budget_campaign_association_status.campaign Dimension
This field within the budget campaign association status segment provides the resource name of the campaign associated with the budget.
Resource levels
Campaign budget
Compatible segments
segments.budget_campaign_association_status.status
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
segments.budget_campaign_association_status.status Dimension
This field indicates the status of the association between a budget and a campaign.
Resource levels
Campaign budget
Compatible segments
segments.budget_campaign_association_status.campaign
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.external_conversion_source
segments.click_type Click type Dimension
The type of click that occurred on the ad, such as headline, sitelink, or phone call.
Resource levels
Ad group
Ad group ad
Ad group audience view
Age range view
Asset field type view
Asset group
Asset group product group view
Campaign
Campaign audience view
Click view
Customer
Display keyword view
Expanded landing page view
Gender view
Group placement view
Hotel performance view
Income range view
Keyword view
Landing page view
Managed placement view
Parental status view
Product group view
Shopping performance view
Topic view
Video
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
segments.conversion_action Dimension
The resource name of the conversion action that recorded the conversion.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
segments.conversion_action_category Dimension
The category of the conversion action (e.g., PURCHASE, LEAD, DOWNLOAD).
Resource levels
Ad group
Ad group ad
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
segments.conversion_action_name Dimension
The name of the conversion action.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
segments.conversion_adjustment Conversion adjustment Dimension
Indicates whether a conversion was adjusted (e.g., due to a return or cancellation).
Resource levels
Ad group
Ad group ad
Asset
Asset group
Campaign
Customer
Keyword view
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.external_conversion_source
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
segments.conversion_attribution_event_type Dimension
This segment specifies the type of event that triggered a conversion attribution, such as a click, impression, or engaged view.
Resource levels
Asset group
Campaign
Shopping performance view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.external_conversion_source
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.slot
segments.week
segments.year
segments.conversion_lag_bucket Dimension
This segment groups conversions based on the time delay (lag) between the initial ad impression and the recorded conversion event.
Resource levels
Ad group
Ad group ad
Asset
Asset group
Campaign
Customer
Keyword view
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.external_conversion_source
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
segments.conversion_or_adjustment_lag_bucket Dimension
This segment categorizes conversions or conversion adjustments based on the time delay between the initial ad interaction and the conversion or adjustment event.
Resource levels
Ad group
Ad group ad
Asset
Asset group
Campaign
Customer
Keyword view
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.date
segments.day_of_week
segments.external_conversion_source
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.slot
segments.week
segments.year
segments.conversion_value_rule_primary_dimension Dimension
This segment provides a primary dimension for reporting on conversion value rules, indicating how conversion values were affected by rules (e.g., if a rule was applied, and if so, based on what condition like geo-location, device, or audience).
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.week
segments.year
segments.date Dimension
The specific date to which the metrics in the report apply, formatted as YYYY-MM-DD.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Ai max search term ad combination view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign group
Campaign search term insight
Campaign search term view
Click view
Conversion action
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Performance max placement view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.webpage
segments.week
segments.year
segments.day_of_week Dimension
The day of the week (e.g., MONDAY, TUESDAY) to which the metrics apply.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.webpage
segments.week
segments.year
segments.device Dimension
The device type on which the ad was shown (e.g., mobile, desktop, tablet).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign group
Campaign search term view
Click view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel performance view
Income range view
Keyword view
Landing page view
Managed placement view
Paid organic search term view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
segments.external_conversion_source Conversion source Dimension
The external source from which the conversion was imported (e.g., SALESFORCE, GOOGLE_ANALYTICS).
Resource levels
Ad group
Ad group ad
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset
Asset field type view
Asset group
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign budget
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Parental status view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.budget_campaign_association_status.campaign
segments.budget_campaign_association_status.status
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_term_match_type
segments.slot
segments.webpage
segments.week
segments.year
segments.geo_target_airport Dimension
This segment provides performance data segmented by the targeted airport location.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_canton Dimension
This segment provides performance data segmented by the targeted canton, which is a type of administrative division in some countries.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_city Dimension
This segment provides performance data segmented by the targeted city location.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_country Dimension
This segment provides performance data segmented by the country targeted by the campaign.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.date
segments.day_of_week
segments.device
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.geo_target_county Dimension
This segment provides performance data segmented by the targeted county location.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_district Dimension
This segment provides performance data segmented by the targeted district location.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_metro Dimension
This segment provides performance data segmented by the targeted metropolitan area or designated market area (DMA) region.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_most_specific_location Dimension
This segment provides performance data segmented by the most specific geographic location targeted by the campaign.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_postal_code Dimension
This segment provides performance data segmented by the targeted postal code.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_province Dimension
This segment provides performance data segmented by the targeted province location.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_region Dimension
This segment provides performance data segmented by the targeted geographic region.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.geo_target_state Dimension
This segment provides performance data segmented by the targeted state location.
Resource levels
Geographic view
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.hotel_booking_window_days Dimension
This segment specifies the number of days between the date a hotel booking is made and the check-in date.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_center_id Dimension
This segment provides performance data segmented by the unique ID of the hotel center.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_check_in_date Dimension
This segment represents the hotel check-in date for booking-related metrics, formatted as YYYY-MM-DD.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_check_in_day_of_week Dimension
This segment represents the day of the week for the hotel check-in date.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_city Dimension
This segment provides performance data segmented by the city of the hotel.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_class Dimension
This segment provides performance data segmented by the class rating of the hotel.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_country Dimension
This segment provides performance data segmented by the country where the hotel is located.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_date_selection_type Dimension
This segment indicates how the hotel dates were selected, such as by the user or as a default set by Google.
Resource levels
Ad group audience view
Campaign audience view
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_length_of_stay Dimension
This segment indicates the number of nights for a hotel booking.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_price_bucket
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_price_bucket Dimension
This segment groups hotels into price tiers or buckets, reflecting the advertiser's price compared to competitors in the auction.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_rate_rule_id Dimension
This segment indicates the unique identifier for the rate rule applied to a hotel booking.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_center_id
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_price_bucket
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_rate_type Dimension
This segment specifies the type of rate associated with a hotel booking.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_center_id
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_state
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hotel_state Dimension
This segment provides performance data segmented by the state or province where the hotel is located.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hour
segments.month
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.hour Metric
The hour of the day (0-23) to which the metrics apply.
Resource levels
Ad group
Bidding strategy
Campaign
Campaign group
Customer
Hotel group view
Hotel performance view
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.quarter
segments.week
segments.year
segments.interaction_on_this_extension Dimension
This segment indicates whether the interaction metrics occurred on the ad extension itself.
Compatible segments
segments.ad_network_type
segments.date
segments.device
segments.month
segments.month_of_year
segments.quarter
segments.slot
segments.week
segments.year
segments.keyword.ad_group_criterion Keyword ID Dimension
The resource name of the ad group criterion (e.g., keyword) that triggered the ad.
Resource levels
Ad group ad
Campaign search term view
Paid organic search term view
Search term view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
segments.keyword.info.match_type Dimension
This segment specifies the match type of the keyword (e.g., broad, phrase, exact) that triggered the ad.
Resource levels
Ad group ad
Campaign search term view
Paid organic search term view
Search term view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.text
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
segments.keyword.info.text Keyword Dimension
The text of the keyword that was matched for the ad impression.
Resource levels
Ad group ad
Campaign search term view
Paid organic search term view
Search term view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.month
segments.new_versus_returning_customers
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.slot
segments.week
segments.year
segments.month Dimension
The month to which the metrics in the report apply, represented by the date of the first day of the month (YYYY-MM-DD).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign group
Campaign search term view
Conversion action
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.webpage
segments.week
segments.year
segments.month_of_year Dimension
This segment breaks down performance data by the month of the year.
Resource levels
Ad group
Ad group ad
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign search term view
Click view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Product group view
Search term view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hour
segments.interaction_on_this_extension
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.webpage
segments.week
segments.year
segments.new_versus_returning_customers Dimension
This segment differentiates performance data based on whether the customer is new or returning.
Resource levels
Ad group
Ad group ad
Asset group
Campaign
Customer
Keyword view
Location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.external_conversion_source
segments.hour
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.quarter
segments.slot
segments.week
segments.year
segments.partner_hotel_id Dimension
This segment provides performance data segmented by the unique identifier assigned by the partner for a specific hotel.
Resource levels
Hotel performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.date
segments.day_of_week
segments.device
segments.geo_target_country
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.month
segments.quarter
segments.week
segments.year
segments.product_aggregator_id Dimension
This segment provides performance data segmented by the ID of the product aggregator.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_brand Brand Dimension
The brand of the product from the Google Merchant Center feed.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_category_level1 Product category level1 Dimension
The first level of the Google Product Category hierarchy, used for shopping campaigns.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_category_level2 Dimension
The second level category of the product.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_category_level3 Dimension
The third level category of the product.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_category_level4 Dimension
This segment provides performance data segmented by the fourth level of Google's product category taxonomy.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_category_level5 Dimension
This segment provides performance data segmented by the fifth level of Google's product category taxonomy.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_channel Channel Dimension
The channel through which the product is sold (e.g., ONLINE, LOCAL).
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_channel_exclusivity Dimension
This segment describes the channel exclusivity of a product, indicating whether it's available only online, only locally, or both.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_condition Dimension
This segment specifies the condition of a product, such as new, used, or refurbished.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_country Country/territory Dimension
The country associated with a product in shopping campaigns, used for segmentation.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_custom_attribute0 Custom label 0 Dimension
A custom label (0) defined for the product in Google Merchant Center, used for custom reporting or bidding.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_custom_attribute1 Custom label 1 Dimension
A custom label (1) defined for the product in Google Merchant Center, used for custom reporting or bidding.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_custom_attribute2 Custom label 2 Dimension
A custom label (2) defined for the product in Google Merchant Center, used for custom reporting or bidding.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_custom_attribute3 Custom label 3 Dimension
A custom label (3) defined for the product in Google Merchant Center, used for custom reporting or bidding.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_custom_attribute4 Custom label 4 Dimension
A custom label (4) defined for the product in Google Merchant Center, used for custom reporting or bidding.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_item_id Dimension
The unique identifier for a product item within a shopping campaign.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_language Dimension
This segment provides performance data segmented by the language associated with the product.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_merchant_id MC ID Metric
The ID of the Google Merchant Center account that owns the product.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_sold_brand Dimension
The brand of the product sold.
segments.product_sold_category_level1 Dimension
The first level category of the product sold.
segments.product_sold_category_level2 Dimension
The second level category of the product sold.
segments.product_sold_category_level3 Dimension
The third level category of the product sold.
segments.product_sold_item_id Dimension
The ID of a product that was sold, used for segmenting performance data by specific product.
segments.product_sold_title Dimension
The title or name of a product that was sold, used for segmenting performance data by product title.
segments.product_sold_type_l1 Dimension
The first level type of the product sold.
segments.product_sold_type_l2 Dimension
The second level type of the product sold.
segments.product_sold_type_l3 Dimension
The third level type of the product sold.
segments.product_store_id Store ID Dimension
The store ID associated with a product, used for segmentation in local inventory ads.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_title Product title Dimension
The title of the product from the Google Merchant Center feed.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_type_l1 Product type (1st level) Dimension
The first level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_type_l2 Product type (2nd level) Dimension
The second level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_type_l3 Product type (3rd level) Dimension
The third level of the product type hierarchy as defined in Google Merchant Center, used for shopping campaigns.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_type_l4 Product type (4th level) Dimension
A segment that breaks down data by the fourth level of a product type hierarchy.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l5
segments.quarter
segments.week
segments.year
segments.product_type_l5 Product type (5th level) Dimension
A segment that breaks down data by the fifth level of a product type hierarchy.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.quarter
segments.week
segments.year
segments.quarter Dimension
This segment breaks down performance data by calendar quarter.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign group
Campaign search term view
Conversion action
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.search_engine_results_page_type
segments.search_term_match_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.webpage
segments.week
segments.year
segments.recommendation_type Dimension
This segment categorizes performance data by the type of recommendation provided by Google Ads, such as campaign budget, keyword, or text ad suggestions.
Resource levels
Campaign
Customer
segments.search_engine_results_page_type Dimension
This segment indicates the type of search engine results page on which the ad appeared, such as organic search or paid search.
Resource levels
Paid organic search term view
Compatible segments
segments.date
segments.day_of_week
segments.device
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.search_term_match_source Dimension
A segment field that indicates the source of the search term match, providing insight into how closely a user's search query matched the targeting. Examples include broad match, phrase match, exact match, Performance Max campaigns, or vertical ads data feed.
segments.search_term_match_type Dimension
This segment indicates how closely a user's search query matched the keywords targeted by the ad, such as broad, phrase, or exact match.
Resource levels
Campaign search term view
Search term view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.sk_ad_network_ad_event_type Dimension
This segment specifies the type of ad event recorded by SKAdNetwork for a particular conversion.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.week
segments.year
segments.sk_ad_network_attribution_credit Dimension
This segment indicates how attribution credit was assigned for a particular conversion event reported by SKAdNetwork.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.week
segments.year
segments.sk_ad_network_coarse_conversion_value Dimension
This segment represents the coarse conversion value reported by SKAdNetwork for an individual conversion, which provides a less granular measurement than fine conversion values.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.week
segments.year
segments.sk_ad_network_postback_sequence_index Dimension
This segment indicates the sequential index of the postback for a specific SKAdNetwork conversion, useful for understanding the order of conversion events.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.week
segments.year
segments.sk_ad_network_source_app.sk_ad_network_source_app_id Dimension
This segment provides the ID of the source app where the ad that led to an iOS Store Kit Ad Network install was displayed.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.week
segments.year
segments.sk_ad_network_source_domain Dimension
This segment provides the domain of the website where the ad that led to an iOS Store Kit Ad Network install was displayed.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.week
segments.year
segments.sk_ad_network_source_type Dimension
This segment specifies the type of source (e.g., app, web) where the ad that resulted in an iOS Store Kit Ad Network install was shown.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_user_type
segments.week
segments.year
segments.sk_ad_network_user_type Dimension
This segment indicates the type of user (e.g., new, existing) who generated a specific conversion reported by SKAdNetwork.
Resource levels
Campaign
Customer
Compatible segments
segments.date
segments.day_of_week
segments.month
segments.month_of_year
segments.quarter
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.week
segments.year
segments.slot Top vs. other Dimension
The position on the search results page where the ad was shown (e.g., 'Top' for top of page, 'Other' for other positions).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Asset field type view
Asset group
Campaign
Campaign asset
Campaign audience view
Click view
Customer
Customer asset
Expanded landing page view
Keyword view
Landing page view
Compatible segments
segments.ad_destination_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.quarter
segments.week
segments.year
segments.webpage Dimension
This segment provides performance data segmented by the webpage criterion, which represents specific web pages targeted by ads.
Resource levels
Dynamic search ads search term view
Compatible segments
segments.ad_destination_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
segments.week Week Dimension
The week to which the metrics in the report apply, represented by the date of Monday of that week (YYYY-MM-DD).
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign group
Campaign search term view
Conversion action
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.webpage
segments.year
segments.year Year Metric
The year to which the metrics in the report apply.
Resource levels
Ad group
Ad group ad
Ad group ad asset view
Ad group asset
Ad group audience view
Ad schedule view
Age range view
Asset field type view
Asset group
Asset group asset
Asset group product group view
Bidding strategy
Campaign
Campaign asset
Campaign audience view
Campaign group
Campaign search term view
Customer
Customer asset
Detail placement view
Display keyword view
Distance view
Dynamic search ads search term view
Expanded landing page view
Gender view
Geographic view
Group placement view
Hotel group view
Hotel performance view
Income range view
Keyword view
Landing page view
Location view
Managed placement view
Paid organic search term view
Parental status view
Per store view
Product group view
Search term view
Shopping performance view
Topic view
User location view
Video
Compatible segments
segments.ad_destination_type
segments.ad_format_type
segments.ad_network_type
segments.asset_interaction_target.interaction_on_this_asset
segments.auction_insight_domain
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_adjustment
segments.conversion_attribution_event_type
segments.conversion_lag_bucket
segments.conversion_or_adjustment_lag_bucket
segments.conversion_value_rule_primary_dimension
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_country
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.hotel_booking_window_days
segments.hotel_center_id
segments.hotel_check_in_date
segments.hotel_check_in_day_of_week
segments.hotel_city
segments.hotel_class
segments.hotel_country
segments.hotel_date_selection_type
segments.hotel_length_of_stay
segments.hotel_price_bucket
segments.hotel_rate_rule_id
segments.hotel_rate_type
segments.hotel_state
segments.hour
segments.interaction_on_this_extension
segments.keyword.ad_group_criterion
segments.keyword.info.match_type
segments.keyword.info.text
segments.month
segments.month_of_year
segments.new_versus_returning_customers
segments.partner_hotel_id
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.search_engine_results_page_type
segments.search_term_match_type
segments.sk_ad_network_ad_event_type
segments.sk_ad_network_attribution_credit
segments.sk_ad_network_coarse_conversion_value
segments.sk_ad_network_postback_sequence_index
segments.sk_ad_network_source_app.sk_ad_network_source_app_id
segments.sk_ad_network_source_domain
segments.sk_ad_network_source_type
segments.sk_ad_network_user_type
segments.slot
segments.webpage
segments.week
shared_criterion.criterion_id Shared Criterion ID Dimension
The ID of the criterion within a shared set.
Resource levels
Shared criterion
shared_criterion.keyword.match_type Shared Criterion Keyword match type Dimension
The match type of the keyword within a shared criterion (e.g., EXACT, PHRASE, BROAD).
Resource levels
Shared criterion
shared_criterion.keyword.text Shared Criterion Keyword text Dimension
The actual text of the keyword within a shared criterion.
Resource levels
Shared criterion
shared_criterion.mobile_application.app_id Shared Criterion Mobile application ID Dimension
The application ID of a mobile application used as a shared criterion for targeting or exclusion.
Resource levels
Shared criterion
shared_criterion.mobile_application.name Shared Criterion Mobile application name Dimension
The name of the mobile application used as a shared criterion.
Resource levels
Shared criterion
shared_criterion.placement.url Shared Criterion Placement URL Dimension
The URL of a website or app placement used as a shared criterion for targeting or exclusion.
Resource levels
Shared criterion
shared_criterion.resource_name Dimension
The unique identifier and resource name for a SharedCriterion in the Google Ads API, formatted to include the customer ID, shared set ID, and criterion ID.
Resource levels
Shared criterion
shared_criterion.shared_set Dimension
The resource name of the shared set to which this shared criterion belongs. Shared sets allow criteria (like negative keywords or brands) to be managed and applied across multiple campaigns.
Resource levels
Shared criterion
shared_criterion.type Shared Criterion Type Dimension
The type of criterion in the shared set (e.g., KEYWORD, PLACEMENT, MOBILE_APP_CATEGORY).
Resource levels
Shared criterion
shared_criterion.type_ Dimension
The specific type of criterion within a shared set (e.g., KEYWORD, PLACEMENT, MOBILE_APP_CATEGORY), defining the nature of the shared targeting or exclusion.
Resource levels
Shared criterion
shared_criterion.youtube_channel.channel_id Shared Criterion Youtube channel ID Dimension
The ID of the YouTube channel used as a shared criterion for targeting or exclusion.
Resource levels
Shared criterion
shared_criterion.youtube_video.video_id Shared Criterion Youtube video ID Dimension
The ID of the YouTube video used as a shared criterion for targeting or exclusion.
Resource levels
Shared criterion
shared_set.id Shared Set ID Dimension
The ID of the shared set.
shared_set.member_count Shared Set Member count Dimension
The number of items (members) in a shared set, such as a negative keyword list or a user list.
shared_set.name Shared Set Name Dimension
The name of the shared set.
shared_set.reference_count Shared Set Reference count Dimension
The number of campaigns or other entities that reference this shared set.
shared_set.resource_name Dimension
The unique identifier and resource name for a SharedSet in the Google Ads API, formatted to include the customer ID and shared set ID. Shared sets are containers for criteria shared across campaigns.
shared_set.status Shared Set Status Dimension
The status of the shared set (e.g., ENABLED, REMOVED).
shared_set.type Shared Set Type Dimension
The type of criteria contained in the shared set (e.g., NEGATIVE_KEYWORDS, PLACEMENTS).
shared_set.type_ Dimension
The classification of the shared set (e.g., NEGATIVE_KEYWORDS, NEGATIVE_PLACEMENTS, BRANDS), which defines the kind of criteria it contains and how it can be applied.
shopping_performance_view.resource_name Shopping performance view resource name Dimension
The resource name for the shopping_performance_view entity, serving as its unique identifier within the Google Ads API.
Resource levels
Shopping performance view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.conversion_attribution_event_type
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.product_aggregator_id
segments.product_brand
segments.product_category_level1
segments.product_category_level2
segments.product_category_level3
segments.product_category_level4
segments.product_category_level5
segments.product_channel
segments.product_channel_exclusivity
segments.product_condition
segments.product_country
segments.product_custom_attribute0
segments.product_custom_attribute1
segments.product_custom_attribute2
segments.product_custom_attribute3
segments.product_custom_attribute4
segments.product_item_id
segments.product_language
segments.product_merchant_id
segments.product_store_id
segments.product_title
segments.product_type_l1
segments.product_type_l2
segments.product_type_l3
segments.product_type_l4
segments.product_type_l5
segments.quarter
segments.week
segments.year
site_name Dimension
The name of the website or app where the advertisement was displayed.
source Dimension
Indicates the origin or creator if an ad is system-managed. This field is read-only.
topic_view.resource_name Topic view resource name Dimension
The resource name for the topic_view entity, providing performance data aggregated by topic for Display Network campaigns.
Resource levels
Topic view
Compatible segments
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
tracking_template Dimension
An optional URL template used to specify additional tracking parameters or redirects for an ad, keyword, or sitelink.
universal.app.ad.descriptions_1 Universal app ad descriptions 1 Dimension
One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.
universal.app.ad.descriptions_2 Universal app ad descriptions 2 Dimension
One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.
universal.app.ad.descriptions_3 Universal app ad descriptions 3 Dimension
One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.
universal.app.ad.descriptions_4 Universal app ad descriptions 4 Dimension
One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.
universal.app.ad.descriptions_5 Universal app ad descriptions 5 Dimension
One of up to five descriptions provided for a Universal App Ad. These descriptions are used to generate various ad formats.
universal.app.ad.headlines_1 Universal app ad headlines 1 Dimension
The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.
universal.app.ad.headlines_2 Universal app ad headlines 2 Dimension
The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.
universal.app.ad.headlines_3 Universal app ad headlines 3 Dimension
The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.
universal.app.ad.headlines_4 Universal app ad headlines 4 Dimension
The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.
universal.app.ad.headlines_5 Universal app ad headlines 5 Dimension
The text for a specific headline of a Universal App Ad (now called App campaign ad). These headlines are used to dynamically create different ad combinations for app promotion.
user_interest.name Dimension
The descriptive name of the user interest, such as 'Sports Fans' or 'Travel Enthusiasts'.
user_interest.resource_name Dimension
The resource name of the user interest, which uniquely identifies it within the Google Ads API.
user_interest.taxonomy_type Dimension
The type of taxonomy or categorization system that the user interest belongs to.
user_interest.user_interest_id Metric
The unique identifier for the user interest.
user_list.access_reason User list access reason Dimension
The reason for the user list's access status, such as whether it's owned by the account or shared.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.account_user_list_status Account user list status Dimension
The status of the user list in the account (e.g., active, closed).
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.basic_user_list.actions User list actions Dimension
The actions associated with a basic user list, defining how users are added to it.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.closing_reason Closing reason Dimension
The reason why a user list was closed, if applicable.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.crm_based_user_list.app_id CRM based App ID Dimension
The application ID associated with a CRM-based user list, used for customer match audiences.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.crm_based_user_list.data_source_type CRM based data source type Dimension
The data source type for a CRM-based user list (e.g., FIRST_PARTY, THIRD_PARTY).
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.crm_based_user_list.upload_key_type CRM based upload key type Dimension
The type of key used for uploading data to a CRM-based user list (e.g., CONTACT_INFO, MOBILE_ADVERTISING_ID).
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.description User list description Dimension
A descriptive text for the user list.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.eligible_for_display User list eligible for Google Display Network Dimension
Indicates whether the user list is eligible to be used for targeting on the Google Display Network.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.eligible_for_search User list eligible for Google Search Network Dimension
Indicates whether the user list is eligible to be used for targeting on the Google Search Network.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.id User list ID Dimension
The ID of the user list.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.integration_code User list integration code Dimension
A short code that can be used to identify a user list for integration with other systems.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.logical_user_list.rules User list logical user list rules Dimension
The rules that define a logical user list, combining multiple user lists with AND/OR logic.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.lookalike_user_list.country_codes Lookalike user list country codes Dimension
A list of country codes defining the geographical scope for creating a lookalike user list.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.lookalike_user_list.expansion_level Lookalike user list expansion level Dimension
The degree to which a lookalike user list is expanded from its seed list, influencing audience size and similarity.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.lookalike_user_list.seed_user_list_ids Lookalike user list seed user list IDs Dimension
A list of user list IDs that serve as the basis for creating a lookalike audience.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.match_rate_percentage User list match rate percentage Dimension
The percentage of users from an uploaded customer list that were successfully matched to Google users.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.membership_life_span User list membership life span Dimension
The number of days a user remains in the user list.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.membership_status User list membership status Dimension
The membership status of the user list, indicating whether it is open (collecting users) or active.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.name User list name Dimension
The name of the user list.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.read_only User list read only Dimension
Indicates whether the user list is read-only.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.resource_name User list resource name Dimension
The resource name for the user_list entity, serving as its unique identifier within the Google Ads API.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.rule_based_user_list.flexible_rule_user_list.exclusive_operands User list exclusive operands Dimension
The exclusive operands used in the flexible rule for a rule-based user list, defining conditions for user exclusion.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_operands User list inclusive operands Dimension
The inclusive operands used in the flexible rule for a rule-based user list, defining conditions for user inclusion.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.rule_based_user_list.flexible_rule_user_list.inclusive_rule_operator User list inclusive rule operator Dimension
The operator (e.g., AND, OR) used to combine inclusive rules in a flexible rule-based user list.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.rule_based_user_list.prepopulation_status Pre-population status Dimension
The pre-population status of a rule-based user list, indicating if it's currently pre-populating with past users.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.similar_user_list.seed_user_list Seed user list Dimension
The resource name of the original user list used as a seed to generate a similar user list.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.size_for_display User list size for Google Display Network Dimension
The estimated size of the user list for the Google Display Network.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.size_for_search User list size for Google Search Network Dimension
The estimated size of the user list for the Google Search Network.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.size_range_for_display User list size range for Google Display Network Dimension
The estimated size range of the user list for the Google Display Network, providing a broader category of audience size.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.size_range_for_search User list size range for Google Search Network Dimension
The estimated size range of the user list for the Google Search Network, providing a broader category of audience size.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.type User list type Dimension
The type of user list (e.g., REMARKETING, CRM_BASED, LOGICAL, RULE_BASED, SIMILAR).
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_list.type_ Dimension
The classification of the user list (e.g., CRM_BASED, REMARKETING, RULE_BASED), indicating how the list of users was generated or compiled for targeting purposes. This field is read-only.
Resource levels
Ad group audience view
Campaign audience view
Campaign criterion
User list
user_location_view.country_criterion_id User location view country criterion ID Dimension
The criterion ID of the country associated with the user's physical location.
Resource levels
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
user_location_view.resource_name User location view resource name Dimension
The resource name for the user_location_view entity, serving as its unique identifier within the Google Ads API.
Resource levels
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
user_location_view.targeting_location Is targetable Dimension
Indicates whether the user's location is a targeted location for the campaign.
Resource levels
User location view
Compatible segments
segments.ad_network_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.geo_target_airport
segments.geo_target_canton
segments.geo_target_city
segments.geo_target_county
segments.geo_target_district
segments.geo_target_metro
segments.geo_target_most_specific_location
segments.geo_target_postal_code
segments.geo_target_province
segments.geo_target_region
segments.geo_target_state
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
variant_id
Dimension
video.channel_id Video channel ID Dimension
The ID of the YouTube channel where the video is hosted.
Resource levels
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
video.duration_millis Video duration Dimension
The duration of the video in milliseconds.
Resource levels
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
video.id Video ID Dimension
The YouTube video ID.
Resource levels
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
video.resource_name Video resource name Dimension
The resource name for the video entity, serving as its unique identifier within the Google Ads API.
Resource levels
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
video.title Video title Dimension
The title of the video.
Resource levels
Video
Compatible segments
segments.ad_format_type
segments.ad_network_type
segments.click_type
segments.conversion_action
segments.conversion_action_category
segments.conversion_action_name
segments.date
segments.day_of_week
segments.device
segments.external_conversion_source
segments.month
segments.month_of_year
segments.quarter
segments.week
segments.year
video_completions Metric
The number of times a video was played to 100% completion.
viewable_impressions Metric
The number of times an ad was shown and considered viewable by industry standards.