Google Analytics Data (GA4)

The table below gives information about all the data fields that you can import from Google Analytics Data (GA4).

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name	Field API name	Description
Achievement ID	achievementId	The achievement ID in a game for an event. Populated by the event parameter achievement_id.
1-day active users	active1DayUsers	The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
28-day active users	active28DayUsers	The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
7-day active users	active7DayUsers	The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
Active users	activeUsers	The number of distinct users who visited your site or app.
Ad format	adFormat	Describes the way ads looked and where they were located. Typical formats include Interstitial, Banner, Rewarded, and Native advanced.
Ad source	adSourceName	The source network that served the ad. Typical sources include AdMob Network, Liftoff, Facebook Audience Network, and Mediated house ads.
Ad unit exposure	adUnitExposure	The time that an ad unit was exposed to a user, in milliseconds.
Ad unit	adUnitName	The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
Add to carts	addToCarts	The number of times users added items to their shopping carts.
Ads clicks	advertiserAdClicks	Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.
Ads cost	advertiserAdCost	The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data.
Ads cost per click	advertiserAdCostPerClick	Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
Cost per key event	advertiserAdCostPerKeyEvent	Cost per key event is ad cost divided by key events.
Ads impressions	advertiserAdImpressions	The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
App version	appVersion	The app's versionName (Android) or short bundle version (iOS).
Audience ID	audienceId	The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
Audience name	audienceName	The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
Audience resource name	audienceResourceName	The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see Resource names.
	averageCustomEvent:parameter_name	The average value of an Event-scoped Custom Metric for parameter_name
Average purchase revenue	averagePurchaseRevenue	The average purchase revenue in the transaction group of events.
ARPPU	averagePurchaseRevenuePerPayingUser	Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
Average purchase revenue per user	averagePurchaseRevenuePerUser	The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
ARPU	averageRevenuePerUser	Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
Average session duration	averageSessionDuration	The average duration (in seconds) of users` sessions.
Bounce rate	bounceRate	The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
Interests	brandingInterest	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, Shoppers, Lifestyles & Hobbies/Pet Lovers, or Travel/Travel Buffs/Beachbound Travelers.
Browser	browser	The browsers used to view your website.
Campaign ID	campaignId	The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
Campaign	campaignName	The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
Cart-to-view rate	cartToViewRate	The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
Character	character	The player character in a game for an event. Populated by the event parameter character.
Checkouts	checkouts	The number of times users started the checkout process. This metric counts the occurrence of the begin_checkout event.
City	city	The city from which the user activity originated.
City ID	cityId	The geographic ID of the city from which the user activity originated, derived from their IP address.
CM360 account ID	cm360AccountId	The CM360 Account ID that led to the key event. Identifies the CM360 Account.
CM360 account name	cm360AccountName	The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
CM360 advertiser ID	cm360AdvertiserId	The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
CM360 advertiser name	cm360AdvertiserName	The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
CM360 campaign ID	cm360CampaignId	The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
CM360 campaign name	cm360CampaignName	The CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
CM360 creative format	cm360CreativeFormat	The CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.
CM360 creative ID	cm360CreativeId	The CM360 Creative ID that led to the key event. Identifies a CM360 creative.
CM360 creative name	cm360CreativeName	The CM360 Creative Name that led to the key event. The name given to a CM360 creative.
CM360 creative type	cm360CreativeType	The CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see manage creatives
CM360 creative type ID	cm360CreativeTypeId	The CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.
CM360 creative version	cm360CreativeVersion	The CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
CM360 medium	cm360Medium	The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.
CM360 placement cost structure	cm360PlacementCostStructure	The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
CM360 placement ID	cm360PlacementId	The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
CM360 placement name	cm360PlacementName	The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
CM360 rendering ID	cm360RenderingId	The CM360 Rendering ID that led to the key event. Identifies a CM360 creative.
CM360 site ID	cm360SiteId	The CM360 Site ID that led to the key event. Identifies a CM360 site.
CM360 site name	cm360SiteName	The CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.
CM360 source	cm360Source	The CM360 Source that led to the key event. The CM360 source is also referred to as the site name.
CM360 source / medium	cm360SourceMedium	The CM360 Source Medium that led to the key event. A combination of the source and medium.
Cohort	cohort	The cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index such as cohort_0 and cohort_1.
Cohort active users	cohortActiveUsers	The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example in the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
Daily cohort	cohortNthDay	Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
Monthly cohort	cohortNthMonth	Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
Weekly cohort	cohortNthWeek	Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
Cohort total users	cohortTotalUsers	The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cohort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.
Content group	contentGroup	A category that applies to items of published content. Populated by the event parameter content_group.
Content ID	contentId	The identifier of the selected content. Populated by the event parameter content_id.
Content type	contentType	The category of the selected content. Populated by the event parameter content_type.
Continent	continent	The continent from which the user activity originated. For example, Americas or Asia.
Continent ID	continentId	The geographic ID of the continent from which the user activity originated, derived from their IP address.
	countCustomEvent:parameter_name	The number of occurrences of an Event-scoped Custom Metric for parameter_name
Country	country	The country from which the user activity originated.
Country ID	countryId	The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
Crash-affected users	crashAffectedUsers	The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".
Crash-free users rate	crashFreeUsersRate	The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
Currency	currencyCode	The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, USD or GBP. Currency is specified in tagging by the currency parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See Currency reference.
	customChannelGroup:custom_channel_id	The custom channel that led to the key event.
	customEvent:parameter_name	Event-scoped Custom Dimension for parameter_name
	customEvent:parameter_name[event_name]	Event-scoped Custom Dimension for parameter_name if registered before October 2020
	customItem:parameter_name	Item-scoped Custom Dimension for parameter_name
	customUser:parameter_name	User-scoped Custom Dimension for parameter_name
Date	date	The date of the event, formatted as YYYYMMDD.
Date + hour (YYYYMMDDHH)	dateHour	The combined values of date and hour formatted as YYYYMMDDHH.
Date hour and minute	dateHourMinute	The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
DAU / MAU	dauPerMau	The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
DAU / WAU	dauPerWau	The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
Day	day	The day of the month, a two-digit number from 01 to 31.
Day of week	dayOfWeek	The integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.
Day of week name	dayOfWeekName	The day of the week in English. This dimension has values such as Sunday or Monday.
Default channel group	defaultChannelGroup	The key event's default channel group is based primarily on source and medium. An enumeration which includes Direct, Organic Search, Paid Social, Organic Social, Email, Affiliates, Referral, Paid Search, Video, and Display.
Device category	deviceCategory	The type of device: Desktop, Tablet, or Mobile.
Device ID	deviceId	A browser-based or mobile-app-based identifier for a unique, pseudonymous website or mobile app user. To learn more, see Device ID.
Device model	deviceModel	The mobile device model (example: iPhone 10,6).
DV360 advertiser ID	dv360AdvertiserId	The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.
DV360 advertiser name	dv360AdvertiserName	The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns.
DV360 campaign ID	dv360CampaignId	The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.
DV360 campaign name	dv360CampaignName	The DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common business goal.
DV360 creative format	dv360CreativeFormat	The DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, video, or native.
DV360 creative ID	dv360CreativeId	The DV360 Creative ID that led to the key event. Identifies the DV360 creative.
DV360 creative name	dv360CreativeName	The DV360 Creative Name that led to the key event. The name given to a DV360 creative.
DV360 exchange ID	dv360ExchangeId	The DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.
DV360 exchange name	dv360ExchangeName	The DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see managing exchanges.
DV360 insertion order ID	dv360InsertionOrderId	The DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.
DV360 insertion order name	dv360InsertionOrderName	The DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
DV360 line item ID	dv360LineItemId	The DV360 Line Item ID that led to the key event. Identifies the DV360 line item.
DV360 line item name	dv360LineItemName	The DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to inventory sources.
DV360 medium	dv360Medium	The DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, cpm.
DV360 partner ID	dv360PartnerId	The DV360 Partner ID that led to the key event. Identifies the DV360 partner.
DV360 partner name	dv360PartnerName	The DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual advertisers.
DV360 source	dv360Source	The DV360 Source that led to the key event. The DV360 site name where your ad was displayed.
DV360 source / medium	dv360SourceMedium	The DV360 Source Medium that led to the key event. A combination of the source and medium.
Ecommerce purchases	ecommercePurchases	The number of times users completed a purchase. This metric counts purchase events; this metric does not count in_app_purchase and subscription events.
Engaged sessions	engagedSessions	The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
Engagement rate	engagementRate	The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
Event count	eventCount	The count of events.
Event count per user	eventCountPerUser	The average number of events per user (Event count divided by Active users).
Event name	eventName	The name of the event.
Event value	eventValue	The sum of the event parameter named value.
Events per session	eventsPerSession	The average number of events per session (Event count divided by Sessions).
File extension	fileExtension	The extension of the downloaded file (for example, pdf or txt). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter file_extension.
File name	fileName	The page path of the downloaded file (for example, /menus/dinner-menu.pdf). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter file_name.
First session date	firstSessionDate	The date the user's first session occurred, formatted as YYYYMMDD.
First-time purchaser rate	firstTimePurchaserRate	The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
First time purchasers	firstTimePurchasers	The number of users that completed their first purchase event.
First-time purchasers per new user	firstTimePurchasersPerNewUser	The average number of first time purchasers per new user.
First user campaign ID	firstUserCampaignId	Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
First user campaign	firstUserCampaignName	Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
First user CM360 account ID	firstUserCm360AccountId	The CM360 Account ID that originally acquired the user. Identifies the CM360 account.
First user CM360 account name	firstUserCm360AccountName	The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
First user CM360 advertiser ID	firstUserCm360AdvertiserId	The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
First user CM360 advertiser name	firstUserCm360AdvertiserName	The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
First user CM360 campaign ID	firstUserCm360CampaignId	The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
First user CM360 campaign name	firstUserCm360CampaignName	The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
First user CM360 creative format	firstUserCm360CreativeFormat	The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.
First user CM360 creative ID	firstUserCm360CreativeId	The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
First user CM360 creative name	firstUserCm360CreativeName	The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
First user CM360 creative type	firstUserCm360CreativeType	The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see manage creatives
First user CM360 creative type ID	firstUserCm360CreativeTypeId	The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
First user CM360 creative version	firstUserCm360CreativeVersion	The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
First user CM360 medium	firstUserCm360Medium	The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.
First user CM360 placement cost structure	firstUserCm360PlacementCostStructure	The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
First user CM360 placement ID	firstUserCm360PlacementId	The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
First user CM360 placement name	firstUserCm360PlacementName	The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
First user CM360 rendering ID	firstUserCm360RenderingId	The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
First user CM360 site ID	firstUserCm360SiteId	The CM360 Site ID that originally acquired the user. Identifies a CM360 site.
First user CM360 site name	firstUserCm360SiteName	The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
First user CM360 source	firstUserCm360Source	The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
First user CM360 source / medium	firstUserCm360SourceMedium	The CM360 Source Medium that originally acquired the user. A combination of the source and medium.
	firstUserCustomChannelGroup:custom_channel_id	The custom channel that first acquired this user.
First user default channel group	firstUserDefaultChannelGroup	The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes Direct, Organic Search, Paid Social, Organic Social, Email, Affiliates, Referral, Paid Search, Video, and Display.
First user DV360 advertiser ID	firstUserDv360AdvertiserId	The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
First user DV360 advertiser name	firstUserDv360AdvertiserName	The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.
First user DV360 campaign ID	firstUserDv360CampaignId	The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
First user DV360 campaign name	firstUserDv360CampaignName	The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.
First user DV360 creative format	firstUserDv360CreativeFormat	The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.
First user DV360 creative ID	firstUserDv360CreativeId	The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
First user DV360 creative name	firstUserDv360CreativeName	The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
First user DV360 exchange ID	firstUserDv360ExchangeId	The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
First user DV360 exchange name	firstUserDv360ExchangeName	The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see managing exchanges.
First user DV360 insertion order ID	firstUserDv360InsertionOrderId	The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
First user DV360 insertion order name	firstUserDv360InsertionOrderName	The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
First user DV360 line item ID	firstUserDv360LineItemId	The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
First user DV360 line item name	firstUserDv360LineItemName	The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.
First user DV360 medium	firstUserDv360Medium	The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, cpm.
First user DV360 partner ID	firstUserDv360PartnerId	The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.
First user DV360 partner name	firstUserDv360PartnerName	The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.
First user DV360 source	firstUserDv360Source	The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
First user DV360 source / medium	firstUserDv360SourceMedium	The DV360 Source Medium that originally acquired the user. A combination of the source and medium.
First user Google Ads account name	firstUserGoogleAdsAccountName	The Account name from Google Ads that first acquired the user.
First user Google Ads ad group ID	firstUserGoogleAdsAdGroupId	The Ad Group Id in Google Ads that first acquired the user.
First user Google Ads ad group name	firstUserGoogleAdsAdGroupName	The Ad Group Name in Google Ads that first acquired the user.
First user Google Ads ad network type	firstUserGoogleAdsAdNetworkType	The advertising network that first acquired the user. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign).
First user Google Ads campaign ID	firstUserGoogleAdsCampaignId	Identifier of the Google Ads marketing campaign that first acquired the user.
First user Google Ads campaign	firstUserGoogleAdsCampaignName	Name of the Google Ads marketing campaign that first acquired the user.
First user Google Ads campaign type	firstUserGoogleAdsCampaignType	The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see Choose the right campaign type.
First user Google Ads creative ID	firstUserGoogleAdsCreativeId	The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
First user Google Ads customer ID	firstUserGoogleAdsCustomerId	The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
First user Google Ads keyword text	firstUserGoogleAdsKeyword	First user Google Ads keyword text
First user Google Ads query	firstUserGoogleAdsQuery	The search query that first acquired the user.
First user manual ad content	firstUserManualAdContent	The ad content that first acquired the user. Populated by the utm_content parameter.
First user manual campaign ID	firstUserManualCampaignId	The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by utm_id URL parameter.
First user manual campaign name	firstUserManualCampaignName	The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs.
First user manual creative format	firstUserManualCreativeFormat	The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter.
First user manual marketing tactic	firstUserManualMarketingTactic	The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by utm_marketing_tactic URL parameter.
First user manual medium	firstUserManualMedium	The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.
First user manual source	firstUserManualSource	The manual Source that originally acquired the user. The referrer. Populated by utm_source URL parameter.
First user manual source / medium	firstUserManualSourceMedium	The manual Source Medium that originally acquired the user. A combination of the source and medium.
First user manual source platform	firstUserManualSourcePlatform	The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter.
First user manual term	firstUserManualTerm	The term that first acquired the user. Populated by the utm_term parameter.
First user medium	firstUserMedium	The medium that first acquired the user to your website or app.
First user primary channel group	firstUserPrimaryChannelGroup	The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see Custom channel groups.
First user SA360 ad group ID	firstUserSa360AdGroupId	The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
First user SA360 ad group name	firstUserSa360AdGroupName	The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.
First user SA360 campaign ID	firstUserSa360CampaignId	The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
First user SA360 campaign	firstUserSa360CampaignName	The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.
First user SA360 creative format	firstUserSa360CreativeFormat	The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.
First user SA360 engine account ID	firstUserSa360EngineAccountId	The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
First user SA360 engine account name	firstUserSa360EngineAccountName	The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see SA360 engine account.
First user SA360 engine account type	firstUserSa360EngineAccountType	The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
First user SA360 keyword text	firstUserSa360KeywordText	The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
First user SA360 manager account ID	firstUserSa360ManagerAccountId	The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
First user SA360 manager account name	firstUserSa360ManagerAccountName	The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
First user SA360 medium	firstUserSa360Medium	The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, cpc.
First user SA360 query	firstUserSa360Query	The SA360 Query that originally acquired the user. The search query typed by the user.
First user SA360 source	firstUserSa360Source	The SA360 Source that originally acquired the user. The search query happened on this site.
First user SA360 source / medium	firstUserSa360SourceMedium	The SA360 Source Medium that originally acquired the user. A combination of the source and medium.
First user source	firstUserSource	The source that first acquired the user to your website or app.
First user source / medium	firstUserSourceMedium	The combined values of the dimensions firstUserSource and firstUserMedium.
First user source platform	firstUserSourcePlatform	The source platform that first acquired the user. Don't depend on this field returning Manual for traffic that uses UTMs; this field will update from returning Manual to returning (not set) for an upcoming feature launch.
Full page URL	fullPageUrl	The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true.
Abandonment rate	funnelStepAbandonmentRate	The percentage of users that abandon the funnel at this step. This metric is returned as a fraction; for example, 0.412 means 41.2% of users abandoned the funnel at this step.
Abandonments	funnelStepAbandonments	The absolute number of users that abandon the funnel at this step.
Completion rate	funnelStepCompletionRate	The percentage of users that complete this step of the funnel. This metric is returned as a fraction; for example, 0.588 means 58.8% of users completed this funnel step.
Step	funnelStepName	The descriptive name assigned to the funnel step. For example, specifying name = Purchase in the third funnel step in the request will produce 3. Purchase for this funnelStepName dimension in the funnel report response.
New vs continuing	funnelStepNewVsContinuing	A user is continuing in funnel steps if they were present in the prior funnel step. Otherwise, that user is new. This dimension is only meaningful for open funnels and returns two values: new and continuing.
Funnel next action	funnelStepNextAction	The next action is the next dimension value attained by the user after completing the current step & inclusive of completing the next step. For example if the requested next action dimension is eventName, then this dimension returns the name of the next event after attaining the ith step; this next action is exclusive of the event that attained the ith step and inclusive of the event that attained the i+1`th step.
Google Ads account name	googleAdsAccountName	The Account name from Google Ads for the campaign that led to the key event. Corresponds to customer.descriptive_name in the Google Ads API.
Google Ads ad group ID	googleAdsAdGroupId	The Google Ads ad group ID attributed to the key event.
Google Ads ad group name	googleAdsAdGroupName	The ad group name attributed to the key event.
Google Ads ad network type	googleAdsAdNetworkType	The advertising network type of the key event. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign).
Google Ads campaign ID	googleAdsCampaignId	The campaign ID for the Google Ads campaign attributed to the key event.
Google Ads campaign	googleAdsCampaignName	The campaign name for the Google Ads campaign attributed to the key event.
Google Ads campaign type	googleAdsCampaignType	The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see Choose the right campaign type.
Google Ads creative ID	googleAdsCreativeId	The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.
Google Ads customer ID	googleAdsCustomerId	The Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Google Ads keyword text	googleAdsKeyword	The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Keywords: Definition.
Google Ads query	googleAdsQuery	The search query that led to the key event.
Gross item revenue	grossItemRevenue	The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.
Gross purchase revenue	grossPurchaseRevenue	The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew. Purchase revenue is specified by the value parameter in tagging.
Group ID	groupId	The player group ID in a game for an event. Populated by the event parameter group_id.
Hostname	hostName	Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
Hour	hour	The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.
Is ads personalization allowed	isAdsPersonalizationAllowed	If a user is eligible for ads personalization, isAdsPersonalizationAllowed returns true. If a user is not eligible for ads personalization, isAdsPersonalizationAllowed returns false. isAdsPersonalizationAllowed returns (not set) if Google Analytics can't return whether this user is eligible for ads personalization; users where isAdsPersonalizationAllowed returns (not set) may or may not be eligible for personalized ads. For personalized ads, you should treat users where isAdsPersonalizationAllowed = (not set) as isAdsPersonalizationAllowed = false because, in the most general case, some of the (not set) rows will include users that are not eligible for ads personalization. Users where isAdsPersonalizationAllowed = false can still be used for non-advertising use cases like A/B testing & data explorations.
Is key event	isKeyEvent	The string true if the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as first_open or purchase) are marked as key events by default.
Is limited ad tracking	isLimitedAdTracking	The device's Limit Ad Tracking setting. Possible values include: true, false, and (not set). isLimitedAdTracking returns (not set) if Google Analytics can't return this device's Limit Ad Tracking setting.
ISO week of the year	isoWeek	ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53.
ISO year	isoYear	The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.
ISO week of ISO year	isoYearIsoWeek	The combined values of isoWeek and isoYear. Example values include 201652 & 201701.
Item affiliation	itemAffiliation	The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the affiliation item parameter.
Item brand	itemBrand	Brand name of the item.
Item category	itemCategory	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
Item category 2	itemCategory2	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
Item category 3	itemCategory3	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
Item category 4	itemCategory4	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
Item category 5	itemCategory5	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
Item discount amount	itemDiscountAmount	The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the discount item parameter.
Item ID	itemId	The ID of the item.
Item-list click events	itemListClickEvents	The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the select_item event.
Item list click through rate	itemListClickThroughRate	The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
Item list ID	itemListId	The ID of the item list.
Item list name	itemListName	The name of the item list.
Item list position	itemListPosition	The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the index parameter in the items array.
Item-list view events	itemListViewEvents	The number of times the item list was viewed. This metric counts the occurrence of the view_item_list event.
Item location ID	itemLocationID	The physical location associated with the item. For example, the physical store location. It's recommended to use the Google Place ID that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the location_id parameter in the items array.
Item name	itemName	The name of the item.
Item promotion click through rate	itemPromotionClickThroughRate	The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
Item promotion creative name	itemPromotionCreativeName	The name of the item-promotion creative.
Item promotion creative slot	itemPromotionCreativeSlot	The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the creative_slot parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.
Item promotion ID	itemPromotionId	The ID of the item promotion.
Item promotion name	itemPromotionName	The name of the promotion for the item.
Item refund amount	itemRefundAmount	Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the refund event.
Item revenue	itemRevenue	The total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
Item variant	itemVariant	The specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by the item_variant parameter.
Item view events	itemViewEvents	The number of times the item details were viewed. The metric counts the occurrence of the view_item event.
Items added to cart	itemsAddedToCart	The number of units added to cart for a single item. This metric counts the quantity of items in add_to_cart events.
Items checked out	itemsCheckedOut	The number of units checked out for a single item. This metric counts the quantity of items in begin_checkout events.
Items clicked in list	itemsClickedInList	The number of units clicked in list for a single item. This metric counts the quantity of items in select_item events.
Items clicked in promotion	itemsClickedInPromotion	The number of units clicked in promotion for a single item. This metric counts the quantity of items in select_promotion events.
Items purchased	itemsPurchased	The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
Items viewed	itemsViewed	The number of units viewed for a single item. This metric counts the quantity of items in view_item events.
Items viewed in list	itemsViewedInList	The number of units viewed in list for a single item. This metric counts the quantity of items in view_item_list events.
Items viewed in promotion	itemsViewedInPromotion	The number of units viewed in promotion for a single item. This metric counts the quantity of items in view_promotion events.
Key events	keyEvents	The count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as first_open or purchase) are marked as key events by default.
Landing page	landingPage	The page path associated with the first pageview in a session.
Landing page + query string	landingPagePlusQueryString	The page path + query string associated with the first pageview in a session.
Language	language	The language setting of the user's browser or device. For example, English.
Language code	languageCode	The language setting (ISO 639) of the user's browser or device. For example, en-us.
Level	level	The player's level in a game. Populated by the event parameter level.
Link classes	linkClasses	The HTML class attribute for an outbound link. For example if a user clicks a link <a class="center" href="www.youtube.com">, this dimension will return center. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_classes.
Link domain	linkDomain	The destination domain of the outbound link. For example if a user clicks a link <a href="www.youtube.com">, this dimension will return youtube.com. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_domain.
Link ID	linkId	The HTML ID attribute for an outbound link or file download. For example if a user clicks a link <a id="socialLinks" href="www.youtube.com">, this dimension will return socialLinks. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_id.
Link text	linkText	The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_text.
Link URL	linkUrl	The full URL for an outbound link or file download. For example if a user clicks a link <a href="https://www.youtube.com/results?search_query=analytics">, this dimension will return https://www.youtube.com/results?search_query=analytics. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_url.
Manual ad content	manualAdContent	The ad content attributed to the key event. Populated by the utm_content parameter.
Manual campaign ID	manualCampaignId	The manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by utm_id URL parameter.
Manual campaign name	manualCampaignName	The manual Campaign Name that led to the key event. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs.
Manual creative format	manualCreativeFormat	The manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter.
Manual marketing tactic	manualMarketingTactic	The manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by utm_marketing_tactic URL parameter.
Manual medium	manualMedium	The manual Medium that led to the key event. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.
Manual source	manualSource	The manual Source that led to the key event. The referrer. Populated by utm_source URL parameter.
Manual source / medium	manualSourceMedium	The manual Source Medium that led to the key event. A combination of the source and medium.
Manual source platform	manualSourcePlatform	The manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter.
Manual term	manualTerm	The term attributed to the key event. Populated by the utm_term parameter.
Medium	medium	The medium attributed to the key event.
Method	method	The method by which an event was triggered. Populated by the event parameter method.
Minute	minute	The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.
Realtime minutes ago	minutesAgo	The number of minutes ago that an event was collected. 00 is the current minute, and 01 means the previous minute.
Device brand	mobileDeviceBranding	Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
Device	mobileDeviceMarketingName	The branded device name (examples: Galaxy S10 or P30 Pro).
Mobile model	mobileDeviceModel	The mobile device model name (examples: iPhone X or SM-G950F).
Month	month	The month of the event, a two digit integer from 01 to 12.
New users	newUsers	The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).
New / returning	newVsReturning	New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: new or returning.
Nth day	nthDay	The number of days since the start of the date range.
Nth hour	nthHour	The number of hours since the start of the date range. The starting hour is 0000.
Nth minute	nthMinute	The number of minutes since the start of the date range. The starting minute is 0000.
Nth month	nthMonth	The number of months since the start of a date range. The starting month is 0000.
Nth week	nthWeek	A number representing the number of weeks since the start of a date range.
Nth year	nthYear	The number of years since the start of the date range. The starting year is 0000.
Operating system	operatingSystem	The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
OS version	operatingSystemVersion	The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
Operating system with version	operatingSystemWithVersion	The operating system and version. For example, Android 10 or Windows 7.
Order coupon	orderCoupon	Code for the order-level coupon.
Organic Google Search average position	organicGoogleSearchAveragePosition	The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.
Organic Google Search click through rate	organicGoogleSearchClickThroughRate	The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.
Organic Google Search clicks	organicGoogleSearchClicks	The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.
Organic Google Search impressions	organicGoogleSearchImpressions	The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.
Outbound	outbound	Returns true if the link led to a site that is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter outbound.
Page location	pageLocation	The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter page_location.
Page path	pagePath	The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.
Page path + query string	pagePathPlusQueryString	The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.
Page referrer	pageReferrer	The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter page_referrer.
Page title	pageTitle	The web page titles used on your site.
Percent scrolled	percentScrolled	The percentage down the page that the user has scrolled (for example, 90). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter percent_scrolled.
Platform	platform	The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
Platform / device category	platformDeviceCategory	The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
Primary channel group	primaryChannelGroup	The primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see Custom channel groups.
Promotion clicks	promotionClicks	The number of times an item promotion was clicked. This metric counts the occurrence of the select_promotion event.
Promotion views	promotionViews	The number of times an item promotion was viewed. This metric counts the occurrence of the view_promotion event.
Publisher ad clicks	publisherAdClicks	The number of ad_click events.
Publisher ad impressions	publisherAdImpressions	The number of ad_impression events.
Purchase revenue	purchaseRevenue	The sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew. Purchase revenue is specified by the value parameter in tagging.
Purchase-to-view rate	purchaseToViewRate	The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
Purchaser rate	purchaserRate	The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
Refund amount	refundAmount	The total refunded transaction revenues. Refund amount sums refunded revenue for the refund and app_store_refund events.
Region	region	The geographic region from which the user activity originated, derived from their IP address.
Return on ad spend	returnOnAdSpend	Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
SA360 ad group ID	sa360AdGroupId	The SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.
SA360 ad group name	sa360AdGroupName	The SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.
SA360 campaign ID	sa360CampaignId	The SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.
SA360 campaign	sa360CampaignName	The SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for your advertising.
SA360 creative format	sa360CreativeFormat	The SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the advertisement used in a campaign.
SA360 engine account ID	sa360EngineAccountId	The SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.
SA360 engine account name	sa360EngineAccountName	The SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see SA360 engine account.
SA360 engine account type	sa360EngineAccountType	The SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.
SA360 keyword text	sa360KeywordText	The SA360 Keyword Text that led to the key event. The keywords that matched the search query.
SA360 manager account ID	sa360ManagerAccountId	The SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.
SA360 manager account name	sa360ManagerAccountName	The SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
SA360 medium	sa360Medium	The SA360 Medium that led to the key event. The payment mode used in ad buying. For example, cpc.
SA360 query	sa360Query	The SA360 Query that led to the key event. The search query typed by the user.
SA360 source	sa360Source	The SA360 Source that led to the key event. The search query happened on this site.
SA360 source / medium	sa360SourceMedium	The SA360 Source Medium that led to the key event. A combination of the source and medium.
Views	screenPageViews	The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
Views per session	screenPageViewsPerSession	The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
Views per user	screenPageViewsPerUser	The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
Screen resolution	screenResolution	The screen resolution of the user's monitor. For example, 1920x1080.
Scrolled users	scrolledUsers	The number of unique users who scrolled down at least 90% of the page.
Search term	searchTerm	The term searched by the user. For example if the user visits /some-page.html?q=some-term, this dimension returns some-term. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter search_term.
Segment	segment	A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. To learn more, see Segment builder. The segment dimension returns the name assigned to the segment in the request with a 1-based prefix (i.e. if the first segment is named Paid Traffic in the request, then this segment will be 1. Paid Traffic in the response). If segments names are not specified in the request, segments are named by 1-based names such as 1. Segment ans 2. Segment).
Session campaign ID	sessionCampaignId	The marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
Session campaign	sessionCampaignName	The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
Session CM360 account ID	sessionCm360AccountId	The CM360 Account ID that led to the session. Identifies the CM360 account.
Session CM360 account name	sessionCm360AccountName	The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
Session CM360 advertiser ID	sessionCm360AdvertiserId	The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
Session CM360 advertiser name	sessionCm360AdvertiserName	The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
Session CM360 campaign ID	sessionCm360CampaignId	The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
Session CM360 campaign name	sessionCm360CampaignName	The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
Session CM360 creative format	sessionCm360CreativeFormat	The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
Session CM360 creative ID	sessionCm360CreativeId	The CM360 Creative ID that led to the session. Identifies a CM360 creative.
Session CM360 creative name	sessionCm360CreativeName	The CM360 Creative Name that led to the session. The name given to a CM360 creative.
Session CM360 creative type	sessionCm360CreativeType	The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see manage creatives
Session CM360 creative type ID	sessionCm360CreativeTypeId	The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
Session CM360 creative version	sessionCm360CreativeVersion	The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
Session CM360 medium	sessionCm360Medium	The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
Session CM360 placement cost structure	sessionCm360PlacementCostStructure	The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
Session CM360 placement ID	sessionCm360PlacementId	The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
Session CM360 placement name	sessionCm360PlacementName	The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
Session CM360 rendering ID	sessionCm360RenderingId	The CM360 Rendering ID that led to the session. Identifies a CM360 creative.
Session CM360 site ID	sessionCm360SiteId	The CM360 Site ID that led to the session. Identifies a CM360 site.
Session CM360 site name	sessionCm360SiteName	The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
Session CM360 source	sessionCm360Source	The CM360 Source that led to the session. The CM360 source is also referred to as the site name.
Session CM360 source / medium	sessionCm360SourceMedium	The CM360 Source Medium that led to the session. A combination of the source and medium.
	sessionCustomChannelGroup:custom_channel_id	The custom channel that led to this session.
Session default channel group	sessionDefaultChannelGroup	The session's default channel group is based primarily on source and medium. An enumeration which includes Direct, Organic Search, Paid Social, Organic Social, Email, Affiliates, Referral, Paid Search, Video, and Display.
Session DV360 advertiser ID	sessionDv360AdvertiserId	The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
Session DV360 advertiser name	sessionDv360AdvertiserName	The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.
Session DV360 campaign ID	sessionDv360CampaignId	The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
Session DV360 campaign name	sessionDv360CampaignName	The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.
Session DV360 creative format	sessionDv360CreativeFormat	The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.
Session DV360 creative ID	sessionDv360CreativeId	The DV360 Creative ID that led to the session. Identifies the DV360 creative.
Session DV360 creative name	sessionDv360CreativeName	The DV360 Creative Name that led to the session. The name given to a DV360 creative.
Session DV360 exchange ID	sessionDv360ExchangeId	The DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
Session DV360 exchange name	sessionDv360ExchangeName	The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see managing exchanges.
Session DV360 insertion order ID	sessionDv360InsertionOrderId	The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
Session DV360 insertion order name	sessionDv360InsertionOrderName	The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
Session DV360 line item ID	sessionDv360LineItemId	The DV360 Line Item ID that led to the session. Identifies the DV360 line item.
Session DV360 line item name	sessionDv360LineItemName	The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.
Session DV360 medium	sessionDv360Medium	The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, cpm.
Session DV360 partner ID	sessionDv360PartnerId	The DV360 Partner ID that led to the session. Identifies the DV360 partner.
Session DV360 partner name	sessionDv360PartnerName	The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.
Session DV360 source	sessionDv360Source	The DV360 Source that led to the session. The DV360 site name where your ad was displayed.
Session DV360 source / medium	sessionDv360SourceMedium	The DV360 Source Medium that led to the session. A combination of the source and medium.
Session Google Ads account name	sessionGoogleAdsAccountName	The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
Session Google Ads ad group ID	sessionGoogleAdsAdGroupId	The Ad Group Id in Google Ads for a session.
Session Google Ads ad group name	sessionGoogleAdsAdGroupName	The Ad Group Name in Google Ads for a session.
Session Google Ads ad network type	sessionGoogleAdsAdNetworkType	The advertising network that led to the session. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign).
Session Google Ads campaign ID	sessionGoogleAdsCampaignId	The Campaign ID for the Google Ads Campaign that led to this session.
Session Google Ads campaign	sessionGoogleAdsCampaignName	The Campaign name for the Google Ads Campaign that led to this session.
Session Google Ads campaign type	sessionGoogleAdsCampaignType	The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see Choose the right campaign type.
Session Google Ads creative ID	sessionGoogleAdsCreativeId	The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.
Session Google Ads customer ID	sessionGoogleAdsCustomerId	The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
Session Google Ads keyword text	sessionGoogleAdsKeyword	The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Keywords: Definition.
Session Google Ads query	sessionGoogleAdsQuery	The search query that led to the session.
Session key event rate	sessionKeyEventRate	The percentage of sessions in which any key event was triggered.
	sessionKeyEventRate:event_name	The percentage of sessions in which a specific key event event was triggered.
Session manual ad content	sessionManualAdContent	The ad content that led to a session. Populated by the utm_content parameter.
Session manual campaign ID	sessionManualCampaignId	The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by utm_id URL parameter.
Session manual campaign name	sessionManualCampaignName	The manual Campaign Name that led to the session. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs.
Session manual creative format	sessionManualCreativeFormat	The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter.
Session manual marketing tactic	sessionManualMarketingTactic	The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by utm_marketing_tactic URL parameter.
Session manual medium	sessionManualMedium	The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.
Session manual source	sessionManualSource	The manual Source that led to the session. The referrer. Populated by utm_source URL parameter.
Session manual source / medium	sessionManualSourceMedium	The manual Source Medium that led to the session. A combination of the source and medium.
Session manual source platform	sessionManualSourcePlatform	The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter.
Session manual term	sessionManualTerm	The term that led to a session. Populated by the utm_term parameter.
Session medium	sessionMedium	The medium that initiated a session on your website or app.
Session primary channel group	sessionPrimaryChannelGroup	The primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see Custom channel groups.
Session SA360 ad group ID	sessionSa360AdGroupId	The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
Session SA360 ad group name	sessionSa360AdGroupName	The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
Session SA360 campaign ID	sessionSa360CampaignId	The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
Session SA360 campaign	sessionSa360CampaignName	The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.
Session SA360 creative format	sessionSa360CreativeFormat	The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.
Session SA360 engine account ID	sessionSa360EngineAccountId	The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
Session SA360 engine account name	sessionSa360EngineAccountName	The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see SA360 engine account.
Session SA360 engine account type	sessionSa360EngineAccountType	The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, google ads, bing, or baidu.
Session SA360 keyword text	sessionSa360Keyword	The SA360 Keyword Text that led to the session. The keywords that matched the search query.
Session SA360 manager account ID	sessionSa360ManagerAccountId	The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
Session SA360 manager account name	sessionSa360ManagerAccountName	The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
Session SA360 medium	sessionSa360Medium	The SA360 Medium that led to the session. The payment mode used in ad buying. For example, cpc.
Session SA360 query	sessionSa360Query	The SA360 Query that led to the session. The search query typed by the user.
Session SA360 source	sessionSa360Source	The SA360 Source that led to the session. The search query happened on this site.
Session SA360 source / medium	sessionSa360SourceMedium	The SA360 Source Medium that led to the session. A combination of the source and medium.
Session source	sessionSource	The source that initiated a session on your website or app.
Session source / medium	sessionSourceMedium	The combined values of the dimensions sessionSource and sessionMedium.
Session source platform	sessionSourcePlatform	The source platform of the session's campaign. Don't depend on this field returning Manual for traffic that uses UTMs; this field will update from returning Manual to returning (not set) for an upcoming feature launch.
Sessions	sessions	The number of sessions that began on your site or app (event triggered: session_start).
Sessions per user	sessionsPerUser	The average number of sessions per user (Sessions divided by Active Users).
Shipping amount	shippingAmount	Shipping amount associated with a transaction. Populated by the shipping event parameter.
Shipping tier	shippingTier	The shipping tier selected for delivery of the purchased item. For example, Ground, Air, or Next-day. Populated by the shipping_tier event parameter.
Signed in with user ID	signedInWithUserId	The string yes if the user signed in with the User-ID feature. To learn more about User-ID, see Measure activity across platforms with User-ID.
Source	source	The source attributed to the key event.
Source / medium	sourceMedium	The combined values of the dimensions source and medium.
Source platform	sourcePlatform	The source platform of the key event's campaign. Don't depend on this field returning Manual for traffic that uses UTMs; this field will update from returning Manual to returning (not set) for an upcoming feature launch.
Stream ID	streamId	The numeric data stream identifier for your app or website.
Stream name	streamName	The data stream name for your app or website.
Tax amount	taxAmount	Tax amount associated with a transaction. Populated by the tax event parameter.
Test data filter ID	testDataFilterId	The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see Data filters.
Test data filter name	testDataFilterName	The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see Data filters.
Total ad revenue	totalAdRevenue	The total advertising revenue from both Admob and third-party sources.
Total purchasers	totalPurchasers	The number of users that logged purchase events for the time period selected.
Total revenue	totalRevenue	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) minus refunded transaction revenue.
Total users	totalUsers	The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
Transaction ID	transactionId	The ID of the ecommerce transaction.
Transactions	transactions	The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
Transactions per purchaser	transactionsPerPurchaser	The average number of transactions per purchaser.
Page path and screen class	unifiedPagePathScreen	The page path (web) or screen class (app) on which the event was logged.
Page path + query string and screen class	unifiedPageScreen	The page path and query string (web) or screen class (app) on which the event was logged.
Page title and screen class	unifiedScreenClass	The page title (web) or screen class (app) on which the event was logged.
Page title and screen name	unifiedScreenName	The page title (web) or screen name (app) on which the event was logged.
Age	userAgeBracket	User age brackets.
User engagement	userEngagementDuration	The total amount of time (in seconds) your website or app was in the foreground of users` devices.
Gender	userGender	User gender.
User ID	userId	The User ID specified for this user in tagging. To learn more, see Measure activity across platforms with User-ID. If user-provided data collection is turned on, user-provided data along with User-ID can be sent to Google Analytics in tagging to improve measurement. To learn more, see user-provided data collection. Regardless of whether user-provided data is turned on for your property, userId returns the User ID specified in tagging.
User key event rate	userKeyEventRate	The percentage of users who triggered any key event.
	userKeyEventRate:event_name	The percentage of users who triggered a specific key event event.
Video provider	videoProvider	The source of the video (for example, youtube). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter video_provider.
Video title	videoTitle	The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter video_title.
Video URL	videoUrl	The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter video_url.
Virtual currency name	virtualCurrencyName	The name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Populated by the virtual_currency_name event parameter.
Visible	visible	Returns true if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter visible.
WAU / MAU	wauPerMau	The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.
Week	week	The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.
Year	year	The four-digit year of the event. For example, 2020 or 2024.
Year month	yearMonth	The combined values of year and month. Example values include 202212 or 202301.
Year week	yearWeek	The combined values of year and week. Example values include 202253 or 202301.