Google Analytics Data (GA4)
The table below gives information about all the data fields that you can import from Google Analytics Data (GA4).
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
account.displayName |
account.displayName |
String |
|
dimension |
|
|
account.name |
account.name |
String |
|
dimension |
|
|
active28DayUsers |
active28DayUsers |
Long |
|
metric |
|
|
active7DayUsers |
active7DayUsers |
Long |
|
metric |
|
|
activeUsers |
activeUsers |
Long |
|
metric |
|
|
adFormat |
adFormat |
String |
|
dimension |
|
|
browser |
browser |
String |
|
dimension |
|
|
campaignId |
campaignId |
String |
|
dimension |
|
|
campaignName |
campaignName |
String |
|
dimension |
|
|
city |
city |
String |
|
dimension |
|
|
contentId |
contentId |
String |
|
dimension |
|
|
conversions |
conversions |
Float |
|
metric |
|
|
country |
country |
String |
|
dimension |
|
|
customUser:btag |
customUser:btag |
String |
|
dimension |
|
|
customUser:btag_a |
customUser:btag_a |
String |
|
dimension |
|
|
customUser:btag_b |
customUser:btag_b |
String |
|
dimension |
|
|
customUser:btag_c |
customUser:btag_c |
String |
|
dimension |
|
|
customUser:userid |
customUser:userid |
String |
|
dimension |
|
|
date |
date |
Date |
|
dimension |
|
|
dateHour |
dateHour |
Long |
|
metric |
|
|
day |
day |
Long |
|
metric |
|
|
defaultChannelGrouping |
defaultChannelGrouping |
String |
|
dimension |
|
|
deviceCategory |
deviceCategory |
String |
|
dimension |
|
|
ecommercePurchases |
ecommercePurchases |
Long |
|
metric |
|
|
engagedSessions |
engagedSessions |
Long |
|
metric |
|
|
engagementRate |
engagementRate |
Float |
|
metric |
|
|
eventCount |
eventCount |
Long |
|
metric |
|
|
eventCountPerUser |
eventCountPerUser |
Float |
|
metric |
|
|
eventName |
eventName |
String |
|
dimension |
|
|
eventValue |
eventValue |
Long |
|
metric |
|
|
eventsPerSession |
eventsPerSession |
Float |
|
metric |
|
|
fullPageUrl |
fullPageUrl |
String |
|
dimension |
|
|
googleAdsAdGroupId |
googleAdsAdGroupId |
Long |
|
metric |
|
|
googleAdsAdGroupName |
googleAdsAdGroupName |
String |
|
dimension |
|
|
googleAdsKeyword |
googleAdsKeyword |
String |
|
dimension |
|
|
groupId |
groupId |
String |
|
dimension |
|
|
itemId |
itemId |
String |
|
dimension |
|
|
itemName |
itemName |
String |
|
dimension |
|
|
itemPurchaseQuantity |
itemPurchaseQuantity |
Long |
|
metric |
|
|
itemRevenue |
itemRevenue |
Float |
|
metric |
|
|
itemViews |
itemViews |
Long |
|
metric |
|
|
landingPage |
landingPage |
String |
|
dimension |
|
|
medium |
medium |
String |
|
dimension |
|
|
month |
month |
Long |
|
metric |
|
|
newUsers |
newUsers |
Long |
|
metric |
|
|
nthMonth |
nthMonth |
Long |
|
metric |
|
|
operatingSystem |
operatingSystem |
String |
|
dimension |
|
|
pagePath |
pagePath |
String |
|
dimension |
|
|
pageTitle |
pageTitle |
String |
|
dimension |
|
|
platform |
platform |
String |
|
dimension |
|
|
property.displayName |
property.displayName |
String |
|
dimension |
|
|
property.name |
property.name |
String |
|
dimension |
|
|
propertyId |
propertyId |
Long |
|
metric |
|
|
publisherAdClicks |
publisherAdClicks |
Long |
|
metric |
|
|
publisherAdImpressions |
publisherAdImpressions |
Long |
|
metric |
|
|
purchaseRevenue |
purchaseRevenue |
Float |
|
metric |
|
|
region |
region |
String |
|
dimension |
|
|
screenPageViews |
screenPageViews |
Long |
|
metric |
|
|
searchTerm |
searchTerm |
String |
|
dimension |
|
|
sessionCampaignId |
sessionCampaignId |
String |
|
dimension |
|
|
sessionCampaignName |
sessionCampaignName |
String |
|
dimension |
|
|
sessionDefaultChannelGrouping |
sessionDefaultChannelGrouping |
String |
|
dimension |
|
|
sessionGoogleAdsAccountName |
sessionGoogleAdsAccountName |
String |
|
dimension |
|
|
sessionGoogleAdsAdNetworkType |
sessionGoogleAdsAdNetworkType |
String |
|
dimension |
|
|
sessionMedium |
sessionMedium |
String |
|
dimension |
|
|
sessionSource |
sessionSource |
String |
|
dimension |
|
|
sessionSourceMedium |
sessionSourceMedium |
String |
|
dimension |
|
|
sessions |
sessions |
Long |
|
metric |
|
|
sessionsPerUser |
sessionsPerUser |
Float |
|
metric |
|
|
signedInWithUserId |
signedInWithUserId |
String |
|
dimension |
|
|
source |
source |
String |
|
dimension |
|
|
sourceMedium |
sourceMedium |
String |
|
dimension |
|
|
totalRevenue |
totalRevenue |
Float |
|
metric |
|
|
totalUsers |
totalUsers |
Long |
|
metric |
|
|
transactionId |
transactionId |
String |
|
dimension |
|
|
transactions |
transactions |
Long |
|
metric |
|
|
userEngagementDuration |
userEngagementDuration |
Long |
|
metric |
|
|
year |
year |
Long |
|
metric |
|