Google Analytics Data (GA4): Most-used fields

The table below gives information about most-used fields that you can import from Google Analytics Data (GA4). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account ID	Account ID	The unique identifier for the Google Analytics account.	dimension
Account Name	Account Name	The user-friendly name of the Google Analytics account.	dimension
Ad group	Ad group	The name of the Google Ads ad group.	dimension
Advertiser	Advertiser	The name of the linked Google Ads advertiser account.	dimension
AvailableImpressions	AvailableImpressions		metric
Brand	Brand	A general dimension referring to the brand associated with an item or event.	dimension
Campaign	Campaign	The name of the marketing campaign.	dimension
Campaign End Date	Campaign End Date	The end date of the campaign.	dimension
Campaign ID	Campaign ID	The identifier of the marketing campaign.	dimension
Campaign Name	Campaign Name	The name of the marketing campaign.	dimension
Campaign Start Date	Campaign Start Date	The start date of the campaign.	dimension
Channel Grouping	Channel Grouping	The default channel grouping for traffic sources.	dimension
Channels	Channels	A grouping of marketing channels.	dimension
Clicks	Clicks	The total number of clicks.	metric
Content Name	Content Name	The title or name of the content, typically the web page’s title tag.	dimension
Conversion	Conversion	The number of conversion events.	dimension
Cost	Cost	The total cost incurred.	metric
Country Code	Country Code	The geographic ID of the country where user activity originated, formatted as ISO 3166-1 alpha-2.	dimension
Country Name	Country Name	The geographic region name of a country where user activity originated.	dimension
Date Hour	Date Hour	The date and hour of the event. Example: ‘2023010100’.	dimension
Default Channel Grouping	Default Channel Grouping	The channel grouping that acquired the user, such as ‘Organic Search’ or ‘Paid Search’.	dimension
Device	Device	The category of the device used, such as Desktop, Tablet, or Mobile.	dimension
Google Ad Group	Google Ad Group	The name of the Google Ads ad group.	dimension
Google Ads Campaign	Google Ads Campaign	The name of the Google Ads campaign.	dimension
Impressions	Impressions	The total number of impressions.	metric
Keyword	Keyword	The Google Ads keyword that matched the ad.	dimension
Marketing Channel	Marketing Channel	The marketing channel attributed to a conversion event.	dimension
MeasurableImpressions	MeasurableImpressions		metric
Page Name	Page Name	The title of the page viewed.	dimension
Pageviews	Pageviews	The number of screen or page views.	metric
Region	Region	The geographic region from which the user activity originated.	dimension
Site Name	Site Name	The name of the site where the ad was displayed.	dimension
VideoViews	VideoViews	The total number of times videos were viewed.	metric
ViewableImpressions	ViewableImpressions		metric
WeekAsDate	WeekAsDate		dimension
WeekNum	WeekNum	The week number within the year, starting from 01.	metric
WeekStartDate	WeekStartDate		dimension
account.createTime	account.createTime	The creation timestamp of the Google Analytics account.	dimension
account.displayName	account.displayName	The user-friendly display name of the Google Analytics account.	dimension
account.name	account.name	The resource name of the Google Analytics account.	dimension
account.regionCode	account.regionCode	The region code (e.g., ‘US’, ‘EMEA’) associated with the Google Analytics account.	dimension
account.updateTime	account.updateTime	The last update timestamp of the Google Analytics account.	dimension
account_id	account_id	The unique identifier for a Google Analytics account.	dimension
account_name	account_name	The display name of the Google Analytics account.	dimension
achievementId	achievementId	The achievement ID in a game for an event, populated by the event parameter ‘achievement_id’.	dimension
active1DayUsers	active1DayUsers	The count of distinct active users in the last 1 day.	metric
active28DayUsers	active28DayUsers	The count of distinct active users in the last 28 days.	metric
active7DayUsers	active7DayUsers	The count of distinct active users in the last 7 days.	metric
activeUsers	activeUsers	The number of distinct users who had an engaged session or recorded a first_open, first_visit, or app_start event.	metric
adFormat	adFormat	Describes the way ads looked and where they were located (e.g., Interstitial, Banner, Rewarded).	dimension
adSourceName	adSourceName	The source network that served the ad (e.g., AdMob Network, Liftoff).	dimension
adUnitExposure	adUnitExposure	The total duration (in seconds) that an ad unit was on screen, populated by the ‘engagement_time_msec’ event parameter.	metric
adUnitName	adUnitName	The name you chose to describe this Ad unit.	dimension
ad_id	ad_id	The identifier of the ad.	dimension
ad_name	ad_name	The name of the ad.	dimension
addToCarts	addToCarts	The number of times items were added to a shopping cart.	metric
add_payment_info	add_payment_info	The count of ‘add_payment_info’ events.	metric
add_shipping_info	add_shipping_info	The count of ‘add_shipping_info’ events.	metric
add_to_cart	add_to_cart	The count of ‘add_to_cart’ events.	metric
adset_id	adset_id	The identifier of the ad set.	dimension
adset_name	adset_name	The name of the ad set.	dimension
advertiserAdClicks	advertiserAdClicks	The number of clicks on an advertiser’s ads.	metric
advertiserAdCost	advertiserAdCost	The cost of an advertiser’s ads.	metric
advertiserAdCostPerClick	advertiserAdCostPerClick	The average cost per click for paid advertising from an advertiser’s perspective.	metric
advertiserAdImpressions	advertiserAdImpressions	The number of times an advertiser’s ad was displayed.	metric
advertiserName	advertiserName	The name of the linked Google Ads advertiser account.	dimension
appVersion	appVersion	The version of the app. Example: ‘1.0.0’.	dimension
app_clear_data	app_clear_data	The count of ‘app_clear_data’ events.	metric
app_exception	app_exception	The count of ‘app_exception’ events.	metric
app_remove	app_remove	The count of ‘app_remove’ events.	metric
app_update	app_update	The count of ‘app_update’ events.	metric
article_read	article_read	The count of ‘article_read’ events.	metric
audienceId	audienceId	The identifier for a user audience.	metric
audienceName	audienceName	The given name of an Audience. Users are reported in the audiences to which they belonged during the report’s date range.	dimension
audienceResourceName	audienceResourceName	The resource name for an audience or audience export.	dimension
averagePurchaseRevenue	averagePurchaseRevenue	The average revenue from purchases.	metric
averagePurchaseRevenuePerPayingUser	averagePurchaseRevenuePerPayingUser	The total purchase revenue divided by the number of paying users, including in-app and e-commerce purchases.	metric
averagePurchaseRevenuePerUser	averagePurchaseRevenuePerUser	The total purchase revenue divided by the number of users, including in-app and e-commerce purchases.	metric
averageRevenuePerUser	averageRevenuePerUser	The total revenue per user, including purchases, refunds, shipping, and tax.	metric
averageSessionDuration	averageSessionDuration	The average duration of user sessions in seconds.	metric
begin_checkout	begin_checkout	The count of ‘begin_checkout’ events.	metric
bounceRate	bounceRate	The percentage of sessions that were single-page sessions (i.e., sessions in which the user left your site on the landing page without triggering any other requests to the Analytics server).	metric
bounces	bounces	The number of bounces, which is the number of single-page sessions.	metric
brandingInterest	brandingInterest	Interests demonstrated by users who are higher in the shopping funnel (e.g., Shoppers, Travel Buffs).	dimension
browser	browser	The browser used to view your website.	dimension
button_click	button_click	The count of ‘button_click’ events.	metric
campaignId	campaignId	The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
campaignName	campaignName	The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
campaign_day	campaign_day		metric
campaign_id	campaign_id	The identifier of the marketing campaign.	dimension
campaign_month	campaign_month		metric
campaign_name	campaign_name	The name of the marketing campaign.	dimension
campaign_objective	campaign_objective		dimension
campaign_type	campaign_type	The type of campaign, such as organic, cpc, or referral.	dimension
campaign_year	campaign_year		metric
cartToViewRate	cartToViewRate	The rate of ‘add_to_cart’ events to ‘view_item’ events.	metric
channel_name	channel_name	The name of the marketing channel or channel group.	dimension
character	character	The player character in a game for an event, populated by the event parameter ‘character’.	dimension
chat_initiated	chat_initiated	The count of ‘chat_initiated’ events.	metric
checkout_step_view	checkout_step_view	The count of ‘checkout_step_view’ events.	metric
checkouts	checkouts	The number of times users completed the checkout process.	metric
city	city	The city from which the user activity originated.	dimension
cityId	cityId	The geographic ID of the city from which the user activity originated, derived from their IP address.	dimension
click	click	The count of ‘click’ events.	metric
cm360AccountId	cm360AccountId	The CM360 Account ID that led to the key event.	dimension
cm360AccountName	cm360AccountName	The name of the CM360 account.	dimension
cm360AdvertiserId	cm360AdvertiserId	The CM360 Advertiser ID that led to the key event.	dimension
cm360AdvertiserName	cm360AdvertiserName	The CM360 Advertiser name that led to the key event.	dimension
cm360CampaignId	cm360CampaignId	The ID of the CM360 campaign.	dimension
cm360CampaignName	cm360CampaignName	The name of the CM360 campaign.	dimension
cm360CreativeFormat	cm360CreativeFormat	The format of the CM360 creative, such as Image, Flash, or Rich Media.	dimension
cm360CreativeId	cm360CreativeId	The CM360 Creative ID that led to the key event.	dimension
cm360CreativeName	cm360CreativeName	The name of the CM360 creative.	dimension
cm360PlacementCostStructure	cm360PlacementCostStructure	The cost structure of the Campaign Manager 360 placement (e.g., CPM, CPC, CPA, Flat rate).	dimension
cm360PlacementId	cm360PlacementId	The ID of the CM360 placement.	dimension
cm360PlacementName	cm360PlacementName	The name of the CM360 placement.	dimension
cm360SiteId	cm360SiteId	The ID of the CM360 site.	dimension
cm360SiteName	cm360SiteName	The name of the CM360 site.	dimension
cm360Source	cm360Source	The CM360 Source that led to the key event.	dimension
cm360SourceMedium	cm360SourceMedium	The CM360 Source Medium that led to the key event.	dimension
contentGroup	contentGroup	The content group of the page or screen.	dimension
contentId	contentId	The identifier of the content that was viewed.	dimension
contentType	contentType	The type of content on the page or screen. Example: ‘article’, ‘blog’.	dimension
continent	continent	The continent where the user activity originated, such as Americas or Asia.	dimension
continentId	continentId	The geographic ID of the continent where user activity originated, based on IP address.	dimension
conversions	conversions	The number of key events that occurred.	metric
conversions:add_payment_info	conversions:add_payment_info	The number of times the ‘add_payment_info’ event was a conversion.	metric
conversions:add_shipping_info	conversions:add_shipping_info	The number of times the ‘add_shipping_info’ event was a conversion.	metric
conversions:add_to_cart	conversions:add_to_cart	The number of times the ‘add_to_cart’ event was a conversion.	metric
conversions:add_to_wishlist	conversions:add_to_wishlist	The number of times the ‘add_to_wishlist’ event was a conversion.	metric
conversions:begin_checkout	conversions:begin_checkout	The number of times the ‘begin_checkout’ event was a conversion.	metric
conversions:first_open	conversions:first_open	The number of times the ‘first_open’ key event occurred.	metric
conversions:purchase	conversions:purchase	The number of times the purchase event was recorded as a key event.	metric
conversions:view_item	conversions:view_item	The number of times the ‘view_item’ event was a conversion.	metric
country	country	The country from which the user activity originated.	dimension
countryId	countryId	The geographic ID of the country from which the user activity originated.	dimension
crashAffectedUsers	crashAffectedUsers	The number of users that experienced a crash.	metric
crashFreeUsersRate	crashFreeUsersRate	The percentage of active users who did not experience a crash.	metric
currencyCode	currencyCode	The currency code for transactions.	dimension
customChannelGroup:{NUM}	customChannelGroup:{NUM}	A custom channel grouping defined for your property. The {NUM} indicates the index of the custom channel group.	dimension
date	date	The date of the event in YYYYMMDD format.	dimension
dateHour	dateHour	The date and hour of the event in YYYYMMDDHH format.	metric
dateHourMinute	dateHourMinute	The date, hour, and minute of the event in YYYYMMDDHHMM format.	metric
dauPerMau	dauPerMau	The ratio of daily active users to monthly active users.	metric
dauPerWau	dauPerWau	The ratio of daily active users to weekly active users.	metric
day	day	The day of the month when the event occurred (1-31).	metric
dayOfWeek	dayOfWeek	The day of the week, where 0 is Sunday and 6 is Saturday.	metric
dayOfWeekName	dayOfWeekName	The name of the day of the week. Example: ‘Monday’.	dimension
day_number	day_number	The day of the month (1-31).	metric
defaultChannelGroup	defaultChannelGroup	The default channel grouping (e.g., Organic Search, Direct, Referral).	dimension
defaultChannelGrouping	defaultChannelGrouping	The default channel grouping for the user’s acquisition.	dimension
deviceCategory	deviceCategory	The category of device (e.g., desktop, tablet, mobile) from which the user activity originated.	dimension
deviceModel	deviceModel	The model name of the device (e.g., iPhone, Pixel).	dimension
device_category	device_category	The type of device used, such as Desktop, Tablet, or or Mobile.	dimension
device_type	device_type	The category of the device used by the user (e.g., ‘mobile’, ‘tablet’, ‘desktop’).	dimension
dv360AdvertiserId	dv360AdvertiserId	The Display & Video 360 (DV360) Advertiser ID associated with the event.	dimension
dv360AdvertiserName	dv360AdvertiserName	The name of the DV360 advertiser.	dimension
dv360CampaignId	dv360CampaignId	The Display & Video 360 (DV360) Campaign ID associated with the event.	dimension
dv360CampaignName	dv360CampaignName	The name of the DV360 campaign.	dimension
dv360CreativeFormat	dv360CreativeFormat	The Display & Video 360 (DV360) creative format, such as Image or Rich Media.	dimension
dv360CreativeId	dv360CreativeId	The ID of the DV360 creative.	dimension
dv360CreativeName	dv360CreativeName	The name of the DV360 creative.	dimension
dv360InsertionOrderId	dv360InsertionOrderId	The ID of the DV360 insertion order.	dimension
dv360InsertionOrderName	dv360InsertionOrderName	The name of the DV360 insertion order.	dimension
dv360LineItemId	dv360LineItemId	The ID of the DV360 line item.	dimension
dv360LineItemName	dv360LineItemName	The name of the DV360 line item.	dimension
dv360PartnerName	dv360PartnerName	The name of the DV360 partner.	dimension
ecommercePurchases	ecommercePurchases	The number of unique e-commerce purchases.	metric
engagedSessions	engagedSessions	The number of engaged sessions. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has 2 or more screen or page views.	metric
engagementRate	engagementRate	The percentage of engaged sessions.	metric
eventCount	eventCount	The total count of events.	metric
eventCountPerUser	eventCountPerUser	The average number of events per user.	metric
eventName	eventName	The name of the event (e.g., click, page_view, purchase).	dimension
eventsPerSession	eventsPerSession	The average number of events per session.	metric
fileExtension	fileExtension	The extension of the downloaded file, populated by the ‘file_extension’ event parameter.	dimension
file_download	file_download	The count of ‘file_download’ events.	metric
firstSessionDate	firstSessionDate	The date of the user’s first session. Example: ‘20230101’.	dimension
firstTimePurchaserRate	firstTimePurchaserRate	The rate of first-time purchasers.	metric
firstTimePurchasers	firstTimePurchasers	The number of unique users who made their first purchase.	metric
firstTimePurchasersPerNewUser	firstTimePurchasersPerNewUser	The number of first-time purchasers divided by the number of new users.	metric
firstUserCampaignId	firstUserCampaignId	The ID of the campaign responsible for the user’s first acquisition.	dimension
firstUserCampaignName	firstUserCampaignName	The name of the first campaign that acquired the user.	dimension
firstUserCustomChannelGroup:{NUM}	firstUserCustomChannelGroup:{NUM}	A custom channel grouping for a user’s first visit. The {NUM} indicates the index of the custom channel group.	dimension
firstUserDefaultChannelGroup	firstUserDefaultChannelGroup	The default channel grouping that first acquired the user (e.g., Organic Search, Direct).	dimension
firstUserDv360PartnerName	firstUserDv360PartnerName	The DV360 partner name that first attributed to the user.	dimension
firstUserGoogleAdsAccountName	firstUserGoogleAdsAccountName	The Google Ads account name that first attributed to the user.	dimension
firstUserGoogleAdsAdGroupId	firstUserGoogleAdsAdGroupId	The Google Ads Ad Group ID that first attributed to the user.	metric
firstUserGoogleAdsAdGroupName	firstUserGoogleAdsAdGroupName	The name of the Google Ads ad group that first acquired the user.	dimension
firstUserGoogleAdsCampaignId	firstUserGoogleAdsCampaignId	The ID of the Google Ads campaign responsible for the user’s first acquisition.	metric
firstUserGoogleAdsCampaignName	firstUserGoogleAdsCampaignName	The name of the first Google Ads campaign that led to a user’s first visit.	dimension
firstUserGoogleAdsCreativeId	firstUserGoogleAdsCreativeId	The ID of the Google Ads creative responsible for the user’s first acquisition.	metric
firstUserGoogleAdsCustomerId	firstUserGoogleAdsCustomerId	The Google Ads customer ID that first attributed to the user.	dimension
firstUserGoogleAdsKeyword	firstUserGoogleAdsKeyword	The Google Ads keyword that matched to trigger an ad impression for a user’s first visit.	dimension
firstUserGoogleAdsQuery	firstUserGoogleAdsQuery	The Google Ads query that first attributed to the user.	dimension
firstUserManualCreativeFormat	firstUserManualCreativeFormat	The manually tagged creative format that first attributed to the user. Example: ‘Display’.	dimension
firstUserManualSourcePlatform	firstUserManualSourcePlatform	The manually tagged source platform that first attributed to the user.	dimension
firstUserMedium	firstUserMedium	The medium that first attributed to the user.	dimension
firstUserPrimaryChannelGroup	firstUserPrimaryChannelGroup	The primary channel group that first attributed to the user.	dimension
firstUserSa360KeywordText	firstUserSa360KeywordText	The Search Ads 360 keyword text that first acquired the user.	dimension
firstUserSource	firstUserSource	The source that first attributed to the user.	dimension
firstUserSourceMedium	firstUserSourceMedium	The combined source and medium that first acquired the user (e.g., google / organic, direct / (none)).	dimension
firstUserSourcePlatform	firstUserSourcePlatform	The source platform that first attributed to the user.	dimension
first_open	first_open	The count of ‘first_open’ events.	metric
first_visit	first_visit	The count of ‘first_visit’ events.	metric
fullPageUrl	fullPageUrl	The full URL of the page where the event occurred.	dimension
ga4_sessions	ga4_sessions	The number of sessions in Google Analytics 4.	metric
ga4sessionmedium	ga4sessionmedium	The medium associated with the user’s session, such as ‘organic’ or ‘cpc’.	dimension
ga4sessionsource	ga4sessionsource	The source associated with the user’s session, such as ‘google’ or ‘direct’.	dimension
ga:adContent	ga:adContent	The content of the advertisement from your campaign.	dimension
ga:hostname	ga:hostname	The hostname where your website pages are hosted.	dimension
ga:medium	ga:medium	The method used to attract users to your property (e.g., organic, cpc, referral, email).	dimension
ga:source	ga:source	The origin of your traffic (e.g., google, bing, direct).	dimension
ga:sourceMedium	ga:sourceMedium	The combined origin and method used to attract users to your property (e.g., google / organic, bing / cpc).	dimension
global_channel	global_channel		dimension
googleAdsAccountName	googleAdsAccountName	The Google Ads account name associated with the campaign.	dimension
googleAdsAdGroupId	googleAdsAdGroupId	The ID of the Google Ads ad group.	metric
googleAdsAdGroupName	googleAdsAdGroupName	The name of the Google Ads ad group.	dimension
googleAdsAdNetworkType	googleAdsAdNetworkType	The type of Google Ads network, such as Google Search, Display Network, or YouTube.	dimension
googleAdsCampaignId	googleAdsCampaignId	The ID of the Google Ads campaign.	dimension
googleAdsCampaignName	googleAdsCampaignName	The name of the Google Ads campaign.	dimension
googleAdsCampaignType	googleAdsCampaignType	The type of Google Ads campaign, such as Search, Display, Video, or Shopping.	dimension
googleAdsCreativeId	googleAdsCreativeId	The Google Ads Creative ID.	metric
googleAdsCustomerId	googleAdsCustomerId	The ID of the Google Ads customer account.	dimension
googleAdsKeyword	googleAdsKeyword	The Google Ads keyword that matched to trigger an ad impression.	dimension
googleAdsQuery	googleAdsQuery	The search query entered by the user in Google Search that led to an impression of a Google Ads ad.	dimension
grossItemRevenue	grossItemRevenue	The total gross revenue from individual items.	metric
grossPurchaseRevenue	grossPurchaseRevenue	The total gross revenue from purchases.	metric
groupId	groupId	The ID of a group a user joined, used to measure group popularity.	dimension
hostName	hostName	The hostname of the page where the event occurred.	dimension
hour	hour	The hour of the day when the event occurred (0-23).	metric
isConversionEvent	isConversionEvent	Indicates whether an event is marked as a key event (conversion event).	dimension
isKeyEvent	isKeyEvent	Indicates whether an event is marked as a key event (formerly conversion event).	dimension
isoWeek	isoWeek	The ISO week of the date. Example: ‘01’.	metric
isoYear	isoYear	The ISO year of the date. Example: ‘2023’.	metric
isoYearIsoWeek	isoYearIsoWeek	The year and ISO week of the date. Example: ‘202301’.	metric
itemAffiliation	itemAffiliation	The affiliation associated with the item.	dimension
itemBrand	itemBrand	The brand of the item. Example: ‘Google’.	dimension
itemCategory	itemCategory	The category of the item.	dimension
itemCategory2	itemCategory2	The second category of the item.	dimension
itemCategory3	itemCategory3	The third category of the item.	dimension
itemCategory4	itemCategory4	The fourth category of the item.	dimension
itemCategory5	itemCategory5	The fifth category of the item.	dimension
itemDiscountAmount	itemDiscountAmount	The discount amount for the item.	metric
itemId	itemId	The identifier of the item.	dimension
itemListClickEvents	itemListClickEvents	The number of item list click events.	metric
itemListClickThroughRate	itemListClickThroughRate	The average number of item list clicks per item list views.	metric
itemListId	itemListId	The identifier of the list where the item was displayed.	dimension
itemListName	itemListName	The name of the list where the item was displayed.	dimension
itemListPosition	itemListPosition	The position of the item in a list.	dimension
itemListViewEvents	itemListViewEvents	The number of times a list of items was viewed.	metric
itemLocationID	itemLocationID	The physical location identifier associated with an item.	dimension
itemName	itemName	The name of the item.	dimension
itemPromotionClickThroughRate	itemPromotionClickThroughRate	The click-through rate of a promotion.	metric
itemPromotionCreativeName	itemPromotionCreativeName	The creative name of the promotion.	dimension
itemPromotionCreativeSlot	itemPromotionCreativeSlot	The creative slot of the promotion.	dimension
itemPromotionId	itemPromotionId	The ID of the promotion.	dimension
itemPromotionName	itemPromotionName	The name of the promotion.	dimension
itemRefundAmount	itemRefundAmount	The refund amount for the item.	metric
itemRevenue	itemRevenue	The total revenue from items.	metric
itemVariant	itemVariant	The item variant for a product. Examples: ‘Red’, ‘Small’.	dimension
itemViewEvents	itemViewEvents	The number of times an item was viewed.	metric
itemsAddedToCart	itemsAddedToCart	The number of items added to a shopping cart.	metric
itemsAddedToViewedRatio	itemsAddedToViewedRatio	The ratio of unique items added to cart to unique items viewed.	metric
itemsCheckedOut	itemsCheckedOut	The number of items included in checkouts.	metric
itemsClickedInList	itemsClickedInList	The number of items clicked in an item list.	metric
itemsClickedInPromotion	itemsClickedInPromotion	The number of items clicked in a promotion.	metric
itemsPurchased	itemsPurchased	The number of items purchased.	metric
itemsPurchasedToAddedRatio	itemsPurchasedToAddedRatio	The ratio of unique items purchased to unique items added to cart.	metric
itemsPurchasedToViewedRatio	itemsPurchasedToViewedRatio	The ratio of unique items purchased to unique items viewed.	metric
itemsViewed	itemsViewed	The number of items viewed.	metric
itemsViewedInList	itemsViewedInList	The number of items viewed in an item list.	metric
itemsViewedInPromotion	itemsViewedInPromotion	The number of items viewed within promotions.	metric
keyEvents	keyEvents	The count of key events.	metric
keyEvents:add_to_cart	keyEvents:add_to_cart	The count of ‘add_to_cart’ events that are registered as key events.	metric
keyEvents:begin_checkout	keyEvents:begin_checkout	The count of ‘begin_checkout’ events that are registered as key events.	metric
keyEvents:conversion	keyEvents:conversion	The total number of key events (conversions) recorded.	metric
keyEvents:ecommerce_purchase	keyEvents:ecommerce_purchase	The count of ‘ecommerce_purchase’ events that are registered as key events.	metric
keyEvents:file_download	keyEvents:file_download	The count of ‘file_download’ key events.	metric
keyEvents:first_open	keyEvents:first_open	The count of ‘first_open’ key events.	metric
keyEvents:first_visit	keyEvents:first_visit	The count of ‘first_visit’ key events.	metric
keyEvents:form_start	keyEvents:form_start	The count of ‘form_start’ key events.	metric
keyEvents:form_submission	keyEvents:form_submission	The count of ‘form_submission’ events that are registered as key events.	metric
keyEvents:form_submit	keyEvents:form_submit	The count of ‘form_submit’ events that are registered as key events.	metric
keyEvents:in_app_purchase	keyEvents:in_app_purchase	The count of ‘in_app_purchase’ events that are registered as key events.	metric
keyEvents:login	keyEvents:login	The count of ‘login’ key events.	metric
keyEvents:order_complete	keyEvents:order_complete	The count of ‘order_complete’ events that are registered as key events.	metric
keyEvents:page_view	keyEvents:page_view	The count of ‘page_view’ key events.	metric
keyEvents:purchase	keyEvents:purchase	The total count of purchase key events.	metric
keyEvents:search	keyEvents:search	The count of ‘search’ key events.	metric
keyEvents:select_item	keyEvents:select_item	The count of ‘select_item’ events that are registered as key events.	metric
keyEvents:session_start	keyEvents:session_start	The total count of session_start key events.	metric
keyEvents:sign_up	keyEvents:sign_up	The count of ‘sign_up’ events that are registered as key events.	metric
keyEvents:view_cart	keyEvents:view_cart	The count of ‘view_cart’ key events.	metric
keyEvents:view_item	keyEvents:view_item	The count of ‘view_item’ events that are registered as key events.	metric
keyEvents:view_item_list	keyEvents:view_item_list	The count of ‘view_item_list’ key events.	metric
keyEvents:view_payment	keyEvents:view_payment	The count of ‘view_payment’ key events.	metric
keyEvents:view_review	keyEvents:view_review	The count of ‘view_review’ key events.	metric
keyEvents:view_shipping	keyEvents:view_shipping	The count of ‘view_shipping’ key events.	metric
landingPage	landingPage	The page path of the first page viewed in a session.	dimension
landingPagePlusQueryString	landingPagePlusQueryString	The page path and query string of the first page viewed in a session.	dimension
landing_page	landing_page	The path of the landing page.	dimension
language	language	The language setting of the user’s device.	dimension
languageCode	languageCode	The language code from which the user activity originated, such as ‘en-us’.	dimension
linkClasses	linkClasses	The CSS classes of a link that was clicked.	dimension
linkDomain	linkDomain	The domain of an outbound link that was clicked.	dimension
linkId	linkId	The ID of a clicked link, populated by the event parameter link_id.	dimension
linkText	linkText	The text of a link that was clicked.	dimension
linkUrl	linkUrl	The URL of an outbound link that was clicked.	dimension
linkedAccountId	linkedAccountId	The ID of a linked account, such as a Google Ads customer ID.	dimension
location	location	A general dimension indicating a location, which might refer to page location (URL) or a geographical location broken down into specific dimensions like city or country.	dimension
login	login	The count of ‘login’ events.	metric
manualCampaignId	manualCampaignId	The ID of the campaign, manually set using the utm_id URL parameter.	dimension
manualCampaignName	manualCampaignName	The manually tagged campaign name.	dimension
manualCreativeFormat	manualCreativeFormat	The manually tagged creative format. Example: ‘Display’.	dimension
manualMedium	manualMedium	The traffic source medium value, manually set using the utm_medium URL parameter.	dimension
manualSource	manualSource	The traffic source value, manually set using the utm_source URL parameter.	dimension
medium	medium	The medium through which the user arrived (e.g., organic, cpc, referral).	dimension
method	method	The method used for actions like sign-up, login, or sharing, e.g., ‘Google’ or ‘Twitter’.	dimension
minute	minute	The minute of the hour when the event occurred (0-59).	metric
mobileDeviceBranding	mobileDeviceBranding	The brand of the mobile device. Example: ‘Apple’.	dimension
mobileDeviceMarketingName	mobileDeviceMarketingName	The marketing name of the mobile device. Example: ‘iPhone X’.	dimension
mobileDeviceModel	mobileDeviceModel	The model of the mobile device. Example: ‘iPhone10,3’.	dimension
month	month	The month of the year when the event occurred (1-12).	metric
month-year	month-year	The month and year of the event or user activity.	dimension
newUsers	newUsers	The number of first-time users.	metric
newVsReturning	newVsReturning	Indicates whether a user is new or returning.	dimension
new_users	new_users	The number of new users.	metric
nthDay	nthDay	The day (1-31) within the specified date range, starting from 1 for the first day.	metric
nthHour	nthHour	The hour (0-23) within the specified date range, starting from 0 for the first hour.	metric
nthMinute	nthMinute	The minute number within a specified time range, starting from zero.	dimension
nthMonth	nthMonth	The month number within a specified time range, starting from zero.	metric
operatingSystem	operatingSystem	The operating system of the user’s device.	dimension
operatingSystemVersion	operatingSystemVersion	The operating system version of the user’s device. Example: ‘10’.	dimension
operatingSystemWithVersion	operatingSystemWithVersion	The operating system of the user’s device, including version. Example: ‘Android 10’.	dimension
organicGoogleSearchAveragePosition	organicGoogleSearchAveragePosition	The average position of the property’s URL in Google organic search results.	metric
organicGoogleSearchClickThroughRate	organicGoogleSearchClickThroughRate	The click-through rate from Google organic search results to the property’s URL.	metric
organicGoogleSearchClicks	organicGoogleSearchClicks	The number of clicks from Google organic search results to the property’s URL.	metric
organicGoogleSearchImpressions	organicGoogleSearchImpressions	The number of impressions of the property’s URL in Google organic search results.	metric
organic_paid	organic_paid	Indicates whether the traffic is organic (unpaid) or paid.	dimension
outbound	outbound	True if the click was an outbound click (e.g. to another site), false otherwise.	dimension
pageLocation	pageLocation	The full URL of the page where the event occurred.	dimension
pagePath	pagePath	The page path and query string (e.g., /path?q=query) of the page that was viewed.	dimension
pagePathPlusQueryString	pagePathPlusQueryString	The path and query string portion of a webpage URL.	dimension
pageReferrer	pageReferrer	The referrer of the page where the event occurred.	dimension
pageTitle	pageTitle	The title of the page where the event occurred.	dimension
page_path	page_path	The path of a page or screen.	dimension
page_view	page_view	The count of ‘page_view’ events.	metric
page_views	page_views	The number of screen or page views.	metric
paid	paid	Indicates if the traffic or activity is attributed to paid marketing efforts.	dimension
placement	placement	The location where an advertisement is displayed.	dimension
platform	platform	The platform on which the event occurred (e.g., web, iOS, Android).	dimension
platformDeviceCategory	platformDeviceCategory	The platform and device category combined (e.g., web / desktop, android / mobile).	dimension
primaryChannelGroup	primaryChannelGroup	The primary channel grouping for user acquisition.	dimension
processing_date	processing_date		dimension
product	product	Refers to a product, usually represented by its name or ID in e-commerce events.	dimension
product_brand	product_brand	The brand of the product, populated by the ‘item_brand’ event parameter.	dimension
product_category	product_category	The category of the product, populated by the ‘item_category’ event parameter.	dimension
product_title	product_title	The title or name of the product, populated by the ‘item_name’ event parameter.	dimension
product_type	product_type	The type or category of the product.	dimension
promotionClicks	promotionClicks	The number of times a promotion was clicked.	metric
promotionViews	promotionViews	The number of times a promotion was viewed.	metric
property.bigQueryLinks	property.bigQueryLinks	A resource to manage BigQuery links for a Google Analytics property.	dimension
property.createTime	property.createTime	The creation timestamp of the Google Analytics property.	dimension
property.currencyCode	property.currencyCode	The currency code (e.g., ‘USD’, ‘EUR’) configured for the Google Analytics 4 property.	dimension
property.displayName	property.displayName	The user-friendly display name of the Google Analytics 4 property.	dimension
property.displayVideo360AdvertiserLinks	property.displayVideo360AdvertiserLinks	A resource to manage Display & Video 360 Advertiser links for a Google Analytics property.	dimension
property.googleAdsLinks	property.googleAdsLinks	A resource to manage Google Ads links for a Google Analytics property.	dimension
property.industryCategory	property.industryCategory	The industry category that best describes the business or organization associated with the Google Analytics 4 property.	dimension
property.name	property.name	The resource name of the Google Analytics 4 property.	dimension
property.parent	property.parent	The resource name of the parent account that this property belongs to.	dimension
property.searchAds360Links	property.searchAds360Links	A resource to manage Search Ads 360 links for a Google Analytics property.	dimension
property.timeZone	property.timeZone	The time zone setting for the Google Analytics property.	dimension
property.updateTime	property.updateTime	The last update timestamp of the Google Analytics property.	dimension
propertyId	propertyId	The numeric identifier for a Google Analytics 4 property.	metric
publisher	publisher	The publisher or ad network from which the traffic originated.	dimension
publisherAdClicks	publisherAdClicks	The total publisher ad clicks on your app or site.	metric
publisherAdImpressions	publisherAdImpressions	The total publisher ad impressions on your app or site.	metric
publisher_name	publisher_name	The name of the publisher or ad network.	dimension
publisher_platform	publisher_platform	The name of the publisher platform where the ad was shown, such as Google Ads or Google Ad Manager.	dimension
purchase	purchase	The number of ‘purchase’ events that occurred.	metric
purchaseRevenue	purchaseRevenue	The total revenue from purchases.	metric
purchaseToViewRate	purchaseToViewRate	The percentage of item views that resulted in a purchase.	metric
purchase_revenue	purchase_revenue	The total revenue from purchase events for items in an in-app or e-commerce transaction.	metric
purchaserRate	purchaserRate	The percentage of active users who made a purchase.	metric
purchases	purchases	The number of times users completed an e-commerce purchase.	metric
refundAmount	refundAmount	The total refund amount.	metric
region iso	region iso	The ISO region from which the user activity originated.	dimension
remove_from_cart	remove_from_cart	The count of ‘remove_from_cart’ events.	metric
returnOnAdSpend	returnOnAdSpend	The total revenue divided by the total cost of advertising.	metric
returningUsers	returningUsers	The number of users who had a session in the past 7 days and are returning users.	metric
revenue	revenue	The total revenue generated from purchases, subscriptions, and ad revenue.	metric
sa360AdGroupId	sa360AdGroupId	The ID of the SA360 ad group.	dimension
sa360AdGroupName	sa360AdGroupName	The name of the SA360 ad group.	dimension
sa360CampaignId	sa360CampaignId	The ID of the SA360 campaign.	dimension
sa360CampaignName	sa360CampaignName	The name of the SA360 campaign.	dimension
sa360EngineAccountId	sa360EngineAccountId	The ID of the SA360 engine account.	dimension
sa360EngineAccountName	sa360EngineAccountName	The name of the SA360 engine account.	dimension
sa360KeywordText	sa360KeywordText	The Search Ads 360 keyword text associated with the event.	dimension
sa360ManagerAccountId	sa360ManagerAccountId	The ID of the SA360 manager account.	dimension
screenPageViews	screenPageViews	The total number of app screen views and web page views.	metric
screenPageViewsPerSession	screenPageViewsPerSession	The average number of screen and page views per session.	metric
screenPageViewsPerUser	screenPageViewsPerUser	The average number of screen and page views per user.	metric
screenResolution	screenResolution	The screen resolution of the user’s device. Example: ‘1920x1080’.	dimension
screen_view	screen_view	The count of ‘screen_view’ events.	metric
scroll	scroll	The count of ‘scroll’ events.	metric
scroll_depth	scroll_depth	The percentage of a page the user scrolled down. This is automatically populated by the scroll event when enhanced measurement is enabled.	metric
scrolledUsers	scrolledUsers	The number of unique users who scrolled at least 90% of a page.	metric
search	search	The count of ‘search’ events.	metric
searchTerm	searchTerm	The search term entered by the user on the site or app.	dimension
segment	segment	A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. To learn more, see Segment builder. The segment dimension returns the name assigned to the segment in the request with a 1-based prefix (i.e. if the first segment is named Paid Traffic in the request, then this segment will be 1. Paid Traffic in the response). If segments names are not specified in the request, segments are named by 1-based names such as 1. Segment ans 2. Segment).	dimension
select_content	select_content	The count of ‘select_content’ events.	metric
select_item	select_item	The count of ‘select_item’ events.	metric
select_promotion	select_promotion	The count of ‘select_promotion’ events.	metric
sessionCampaignId	sessionCampaignId	The ID of the campaign associated with a session.	dimension
sessionCampaignName	sessionCampaignName	The name of the campaign associated with a session.	dimension
sessionCm360AccountId	sessionCm360AccountId	The ID of the CM360 account associated with a session.	dimension
sessionCm360AccountName	sessionCm360AccountName	The name of the CM360 account associated with a session.	dimension
sessionCm360AdvertiserId	sessionCm360AdvertiserId	The ID of the CM360 advertiser associated with a session.	dimension
sessionCm360AdvertiserName	sessionCm360AdvertiserName	The name of the CM360 advertiser associated with a session.	dimension
sessionCm360CampaignId	sessionCm360CampaignId	The ID of the CM360 campaign associated with a session.	dimension
sessionCm360CampaignName	sessionCm360CampaignName	The name of the CM360 campaign associated with a session.	dimension
sessionCm360CreativeFormat	sessionCm360CreativeFormat	The format of the CM360 creative associated with the user’s session.	dimension
sessionCm360CreativeId	sessionCm360CreativeId	The CM360 creative ID that attributed to the session.	dimension
sessionCm360CreativeName	sessionCm360CreativeName	The CM360 creative name that attributed to the session.	dimension
sessionCm360CreativeType	sessionCm360CreativeType	The creative type of the CM360 ad that led to the session.	dimension
sessionCm360Medium	sessionCm360Medium	The CM360 medium associated with a session.	dimension
sessionCm360PlacementId	sessionCm360PlacementId	The ID of the CM360 placement associated with a session.	dimension
sessionCm360PlacementName	sessionCm360PlacementName	The name of the CM360 placement associated with a session.	dimension
sessionCm360RenderingId	sessionCm360RenderingId	The CM360 rendering ID that attributed to the session.	dimension
sessionCm360SiteId	sessionCm360SiteId	The ID of the CM360 site (placement) associated with a session.	dimension
sessionCm360SiteName	sessionCm360SiteName	The name of the CM360 site (placement) associated with a session.	dimension
sessionCm360Source	sessionCm360Source	The CM360 source associated with a session.	dimension
sessionCm360SourceMedium	sessionCm360SourceMedium	The CM360 source / medium that attributed to the session. Example: ‘google / cpc’.	dimension
sessionConversionRate:add_payment_info	sessionConversionRate:add_payment_info	The session conversion rate for the ‘add_payment_info’ event.	metric
sessionConversionRate:add_shipping_info	sessionConversionRate:add_shipping_info	The session conversion rate for the ‘add_shipping_info’ event.	metric
sessionConversionRate:add_to_cart	sessionConversionRate:add_to_cart	The session conversion rate for the ‘add_to_cart’ event.	metric
sessionConversionRate:add_to_wishlist	sessionConversionRate:add_to_wishlist	The session conversion rate for the ‘add_to_wishlist’ event.	metric
sessionConversionRate:begin_checkout	sessionConversionRate:begin_checkout	The session conversion rate for the ‘begin_checkout’ event.	metric
sessionConversionRate:purchase	sessionConversionRate:purchase	The session conversion rate for the ‘purchase’ event.	metric
sessionConversionRate:view_item	sessionConversionRate:view_item	The session conversion rate for the ‘view_item’ event.	metric
sessionCustomChannelGroup:{NUM}	sessionCustomChannelGroup:{NUM}	A session-scoped custom channel grouping defined for your property. The {NUM} indicates the index of the custom channel group.	dimension
sessionDefaultChannelGroup	sessionDefaultChannelGroup	The default channel grouping for a session (e.g., Organic Search, Direct, Referral).	dimension
sessionDefaultChannelGrouping	sessionDefaultChannelGrouping	The default channel grouping that attributed to the session.	dimension
sessionDv360AdvertiserId	sessionDv360AdvertiserId	The ID of the DV360 advertiser associated with a session.	dimension
sessionDv360AdvertiserName	sessionDv360AdvertiserName	The DV360 advertiser name that attributed to the session.	dimension
sessionDv360CampaignId	sessionDv360CampaignId	The ID of the DV360 campaign associated with a session.	dimension
sessionDv360CampaignName	sessionDv360CampaignName	The DV360 campaign name that attributed to the session.	dimension
sessionDv360CreativeId	sessionDv360CreativeId	The ID of the DV360 creative associated with a session.	dimension
sessionDv360CreativeName	sessionDv360CreativeName	The name of the DV360 creative associated with a session.	dimension
sessionDv360InsertionOrderId	sessionDv360InsertionOrderId	The ID of the DV360 insertion order associated with a session.	dimension
sessionDv360InsertionOrderName	sessionDv360InsertionOrderName	The name of the DV360 insertion order associated with a session.	dimension
sessionDv360LineItemId	sessionDv360LineItemId	The ID of the DV360 line item associated with a session.	metric
sessionDv360LineItemName	sessionDv360LineItemName	The DV360 line item name that attributed to the session.	dimension
sessionDv360Source	sessionDv360Source	The DV360 source that attributed to the session.	dimension
sessionGoogleAdsAccountName	sessionGoogleAdsAccountName	The name of the Google Ads account associated with a session.	dimension
sessionGoogleAdsAdGroupId	sessionGoogleAdsAdGroupId	The ID of the Google Ads ad group associated with a session.	dimension
sessionGoogleAdsAdGroupName	sessionGoogleAdsAdGroupName	The name of the Google Ads ad group associated with a session.	dimension
sessionGoogleAdsAdNetworkType	sessionGoogleAdsAdNetworkType	The type of ad network that attributed to the session.	dimension
sessionGoogleAdsCampaignId	sessionGoogleAdsCampaignId	The ID of the Google Ads campaign associated with a session.	dimension
sessionGoogleAdsCampaignName	sessionGoogleAdsCampaignName	The name of the Google Ads campaign associated with a session.	dimension
sessionGoogleAdsCampaignType	sessionGoogleAdsCampaignType	The type of Google Ads campaign associated with a session (e.g., Search, Display).	dimension
sessionGoogleAdsCreativeId	sessionGoogleAdsCreativeId	The ID of the Google Ads creative associated with a session.	dimension
sessionGoogleAdsCustomerId	sessionGoogleAdsCustomerId	The Google Ads customer ID that attributed to the session.	metric
sessionGoogleAdsKeyword	sessionGoogleAdsKeyword	The Google Ads keyword that matched to trigger an ad impression for a session.	dimension
sessionGoogleAdsQuery	sessionGoogleAdsQuery	The Google Ads query that attributed to the session.	dimension
sessionKeyEventRate	sessionKeyEventRate	The rate of key events per session.	metric
sessionKeyEventRate:add_to_cart	sessionKeyEventRate:add_to_cart	The rate at which users performed the ‘add_to_cart’ key event within a session.	metric
sessionKeyEventRate:purchase	sessionKeyEventRate:purchase	The rate of purchase key events per session.	metric
sessionKeyEventRate:view_item	sessionKeyEventRate:view_item	The rate at which users performed the ‘view_item’ key event within a session.	metric
sessionManualCampaignId	sessionManualCampaignId	The manually tagged campaign ID that attributed to the session.	dimension
sessionManualMedium	sessionManualMedium	The manually tagged medium that attributed to the session.	dimension
sessionManualSource	sessionManualSource	The manually tagged source that attributed to the session.	dimension
sessionManualSourcePlatform	sessionManualSourcePlatform	The manually tagged source platform that attributed to the session.	dimension
sessionMedium	sessionMedium	The session-scoped medium (e.g., organic, cpc, referral).	dimension
sessionPrimaryChannelGroup	sessionPrimaryChannelGroup	The primary channel grouping for the session.	dimension
sessionSa360AdGroupId	sessionSa360AdGroupId	The ID of the SA360 ad group associated with a session.	metric
sessionSa360AdGroupName	sessionSa360AdGroupName	The SA360 ad group name that attributed to the session.	dimension
sessionSa360CampaignId	sessionSa360CampaignId	The ID of the SA360 campaign associated with a session.	dimension
sessionSa360CampaignName	sessionSa360CampaignName	The name of the SA360 campaign associated with a session.	dimension
sessionSa360EngineAccountId	sessionSa360EngineAccountId	The ID of the SA360 engine account associated with a session.	dimension
sessionSa360EngineAccountName	sessionSa360EngineAccountName	The name of the SA360 engine account associated with a session.	dimension
sessionSa360EngineAccountType	sessionSa360EngineAccountType	The type of SA360 engine account associated with a session.	dimension
sessionSa360Keyword	sessionSa360Keyword	The SA360 keyword associated with a session.	dimension
sessionSa360ManagerAccountId	sessionSa360ManagerAccountId	The ID of the SA360 manager account associated with a session.	dimension
sessionSa360ManagerAccountName	sessionSa360ManagerAccountName	The name of the SA360 manager account associated with a session.	dimension
sessionSource	sessionSource	The session-scoped source (e.g., google, direct, (not set)).	dimension
sessionSourceMedium	sessionSourceMedium	The combined session-scoped source and medium (e.g., google / organic, direct / (none)).	dimension
sessionSourcePlatform	sessionSourcePlatform	The source platform for the session (e.g., Google Ads, SA360, DV360).	dimension
session_duration	session_duration	The total duration of all sessions in seconds.	metric
session_medium	session_medium	The medium that attributed to the session.	dimension
session_source	session_source	The source that attributed to the session.	dimension
session_start	session_start	The count of ‘session_start’ events.	metric
sessionaccount.displayName	sessionaccount.displayName	The display name of the Google Analytics account associated with the session.	dimension
sessionaccount.regionCode	sessionaccount.regionCode	The region code of the Google Analytics account associated with the session.	dimension
sessionduration	sessionduration	The total duration of a user’s session in seconds.	metric
sessionecommercePurchases	sessionecommercePurchases	The number of e-commerce purchases within a session.	metric
sessiongrossPurchaseRevenue	sessiongrossPurchaseRevenue	The total gross purchase revenue within a session.	metric
sessionlandingPage	sessionlandingPage	The landing page of a session.	dimension
sessionproperty.currencyCode	sessionproperty.currencyCode	The currency code set for the Google Analytics property associated with the session.	dimension
sessionproperty.displayName	sessionproperty.displayName	The display name of the Google Analytics property associated with the session.	dimension
sessionproperty.industryCategory	sessionproperty.industryCategory	The industry category of the Google Analytics property associated with the session.	dimension
sessionproperty.name	sessionproperty.name	The resource name of the Google Analytics property associated with the session.	dimension
sessionproperty.parent	sessionproperty.parent	The parent account of the Google Analytics property associated with the session.	dimension
sessionproperty.timeZone	sessionproperty.timeZone	The time zone set for the Google Analytics property associated with the session.	dimension
sessionpropertyId	sessionpropertyId	The ID of the Google Analytics property associated with the session.	metric
sessionpurchaseRevenue	sessionpurchaseRevenue	The total purchase revenue within a session.	metric
sessionrefundAmount	sessionrefundAmount	The total refund amount within a session.	metric
sessions	sessions	The number of sessions.	metric
sessionsPerUser	sessionsPerUser	The average number of sessions per user.	metric
sessionshippingAmount	sessionshippingAmount	The shipping amount for transactions within a session.	metric
sessiontaxAmount	sessiontaxAmount	The tax amount for transactions within a session.	metric
sessiontotalRevenue	sessiontotalRevenue	The total revenue generated within a session.	metric
sessiontransactions	sessiontransactions	The total number of transactions within a session.	metric
shippingAmount	shippingAmount	The shipping amount for the transaction.	metric
shippingTier	shippingTier	The shipping tier for the transaction. Example: ‘economy’, ‘express’.	dimension
siteName	siteName	The name of the site where the ad was displayed.	dimension
source	source	The source through which the user arrived (e.g., google, direct, (not set)).	dimension
source medium	source medium	The combined values of the traffic source and medium, such as ‘google / organic’.	dimension
sourceMedium	sourceMedium	The combined source and medium (e.g., google / organic, direct / (none)).	dimension
sourcePlatform	sourcePlatform	The source platform for user acquisition (e.g., Google Ads, SA360, DV360).	dimension
source_medium	source_medium	The combined values of the traffic source and medium, such as ‘google / organic’.	dimension
startViews	startViews		metric
streamId	streamId	The unique identifier for the data stream.	metric
streamName	streamName	The user-friendly name of the data stream.	dimension
targeting	targeting		dimension
taxAmount	taxAmount	The tax amount for the transaction.	metric
timeDuration	timeDuration		metric
totalAdRevenue	totalAdRevenue	The total revenue generated from ads.	metric
totalPurchasers	totalPurchasers	The number of unique purchasers.	metric
totalRevenue	totalRevenue	The total revenue from purchases, subscriptions, and ads.	metric
totalUsers	totalUsers	The total number of unique users.	metric
total_clicks	total_clicks	The total number of clicks on ads.	metric
total_cost	total_cost	The total cost incurred for ads.	metric
total_impressions	total_impressions	The total number of times ads were displayed.	metric
total_installs	total_installs		metric
total_reach	total_reach		metric
total_views	total_views	The total number of views for pages, screens, or other content.	metric
trafficOrigin	trafficOrigin	The origin of the traffic to your property.	dimension
traffic_sourceaccount.displayName	traffic_sourceaccount.displayName	The display name of the Google Analytics account attributed to the traffic source.	dimension
traffic_sourceaccount.regionCode	traffic_sourceaccount.regionCode	The region code of the Google Analytics account attributed to the traffic source.	dimension
traffic_sourceecommercePurchases	traffic_sourceecommercePurchases	The number of e-commerce purchases attributed to the traffic source.	metric
traffic_sourcegrossPurchaseRevenue	traffic_sourcegrossPurchaseRevenue	The total gross purchase revenue attributed to the traffic source.	metric
traffic_sourcelandingPage	traffic_sourcelandingPage	The landing page attributed to the traffic source.	dimension
traffic_sourceproperty.currencyCode	traffic_sourceproperty.currencyCode	The currency code set for the Google Analytics property attributed to the traffic source.	dimension
traffic_sourceproperty.displayName	traffic_sourceproperty.displayName	The display name of the Google Analytics property attributed to the traffic source.	dimension
traffic_sourceproperty.industryCategory	traffic_sourceproperty.industryCategory	The industry category of the Google Analytics property attributed to the traffic source.	dimension
traffic_sourceproperty.name	traffic_sourceproperty.name	The resource name of the Google Analytics 4 property identified as the traffic source.	dimension
traffic_sourceproperty.parent	traffic_sourceproperty.parent	The resource name of the parent account of the Google Analytics 4 property identified as the traffic source.	dimension
traffic_sourceproperty.timeZone	traffic_sourceproperty.timeZone	The IANA time zone of the Google Analytics 4 property identified as the traffic source.	dimension
traffic_sourcepropertyId	traffic_sourcepropertyId	The unique identifier for the Google Analytics 4 property identified as the traffic source.	metric
traffic_sourcepurchaseRevenue	traffic_sourcepurchaseRevenue	The total revenue from purchases attributed to a specific traffic source.	metric
traffic_sourcerefundAmount	traffic_sourcerefundAmount	The total refund amount attributed to a specific traffic source.	metric
traffic_sourceshippingAmount	traffic_sourceshippingAmount	The total shipping amount attributed to a specific traffic source.	metric
traffic_sourcetaxAmount	traffic_sourcetaxAmount	The total tax amount attributed to a specific traffic source.	metric
traffic_sourcetotalRevenue	traffic_sourcetotalRevenue	The total revenue generated from all purchases, including refunds, shipping, and tax, attributed to a specific traffic source.	metric
traffic_sourcetransactions	traffic_sourcetransactions	The number of purchases attributed to a specific traffic source.	metric
transactionId	transactionId	The unique identifier for an e-commerce transaction.	metric
transactions	transactions	The total number of unique transaction IDs.	metric
transactionsPerPurchaser	transactionsPerPurchaser	The number of purchases per unique purchaser.	metric
unifiedPagePathScreen	unifiedPagePathScreen	The page path and screen class for combined web and app data.	dimension
unifiedScreenClass	unifiedScreenClass	The class name of the current screen, unified across platforms (e.g., ‘MainActivity’ on Android or ‘HomeScreen’ on iOS).	dimension
userAgeBracket	userAgeBracket	The age bracket of the user (e.g., 18-24, 25-34).	dimension
userConversionRate:add_payment_info	userConversionRate:add_payment_info	The user conversion rate for the ‘add_payment_info’ event.	metric
userConversionRate:add_shipping_info	userConversionRate:add_shipping_info	The user conversion rate for the ‘add_shipping_info’ event.	metric
userConversionRate:add_to_cart	userConversionRate:add_to_cart	The user conversion rate for the ‘add_to_cart’ event.	metric
userConversionRate:begin_checkout	userConversionRate:begin_checkout	The user conversion rate for the ‘begin_checkout’ event.	metric
userConversionRate:purchase	userConversionRate:purchase	The user conversion rate for the ‘purchase’ event.	metric
userConversionRate:view_item	userConversionRate:view_item	The user conversion rate for the ‘view_item’ event.	metric
userEngagementDuration	userEngagementDuration	The total duration (in seconds) that users spent with the website or app in the foreground.	metric
userGender	userGender	The gender of the user.	dimension
userKeyEventRate	userKeyEventRate	The rate of key events per user.	metric
userKeyEventRate:add_to_cart	userKeyEventRate:add_to_cart	The user key event rate for the ‘add_to_cart’ event.	metric
userKeyEventRate:begin_checkout	userKeyEventRate:begin_checkout	The user key event rate for the ‘begin_checkout’ event.	metric
userKeyEventRate:purchase	userKeyEventRate:purchase	The rate of purchase key events per user.	metric
userKeyEventRate:session_start	userKeyEventRate:session_start	The user key event rate for the ‘session_start’ event.	metric
userKeyEventRate:view_item	userKeyEventRate:view_item	The rate at which users performed the ‘view_item’ key event.	metric
user_engagement	user_engagement	The count of ‘user_engagement’ events.	metric
videoProvider	videoProvider	The provider of the video (e.g., ‘YouTube’, ‘Vimeo’).	dimension
videoTitle	videoTitle	The title of the video.	dimension
videoUrl	videoUrl	The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter video_url.	dimension
video_complete	video_complete	The count of ‘video_complete’ events.	metric
video_progress	video_progress	The count of ‘video_progress’ events.	metric
video_start	video_start	The count of ‘video_start’ events.	metric
view_cart	view_cart	The count of ‘view_cart’ events.	metric
view_item	view_item	The count of ‘view_item’ events.	metric
view_item_list	view_item_list	The count of ‘view_item_list’ events.	metric
view_promotion	view_promotion	The count of ‘view_promotion’ events.	metric
view_search_results	view_search_results	The count of ‘view_search_results’ events.	metric
virtualCurrencyName	virtualCurrencyName	The name of the virtual currency, populated by the ‘virtual_currency_name’ event parameter.	dimension
wauPerMau	wauPerMau	The ratio of weekly active users to monthly active users.	metric
week	week	The week of the date. Example: ‘01’.	metric
year	year	The year when the event occurred.	metric
yearMonth	yearMonth	The year and month of the event in YYYYMM format.	metric
yearMonthDate	yearMonthDate	The date of the event in YYYYMMDD format.	dimension
yearWeek	yearWeek	The year and week number of the report date in YYYYWW format.	metric