Google Analytics Data (GA4): Most-used fields

The table below gives information about most-used fields that you can import from Google Analytics Data (GA4). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Audience	Audience	The given name of an Audience.	metric
Campaign	Campaign	The name of the campaign that referred the user to your site or app.	dimension
Campaign Name	Campaign Name	The name of the campaign that referred the user to your site or app.	dimension
Campaign Type	Campaign Type	The type of the marketing campaign.	dimension
Channel Grouping	Channel Grouping	The default channel grouping that referred the user to your site or app.	dimension
Channels	Channels		dimension
Clicks	Clicks	The total number of clicks on your ads.	metric
Content Name	Content Name		dimension
Conversions	Conversions	The total count of key events (conversions).	metric
Cost	Cost	The cost associated with advertising or other expenditures.	metric
Impressions	Impressions	The number of times your ads were shown.	metric
Pageviews	Pageviews	The number of app screens or web pages your users viewed.	metric
WeekAsDate	WeekAsDate	The start date of the week in which the event occurred.	dimension
WeekNum	WeekNum	The week of the year, from 01 to 53.	metric
WeekStartDate	WeekStartDate	The start date of the week.	dimension
account.createTime	account.createTime	The creation timestamp of the Google Analytics account.	dimension
account.displayName	account.displayName	The user-friendly display name of the Google Analytics account.	dimension
account.name	account.name	The resource name of the Google Analytics account.	dimension
account.regionCode	account.regionCode	The region code (e.g., ‘US’, ‘EMEA’) associated with the Google Analytics account.	dimension
account.updateTime	account.updateTime	The last update timestamp of the Google Analytics account.	dimension
account_id	account_id	The unique identifier for a Google Analytics account.	dimension
account_name	account_name	The display name for the Google Analytics account.	dimension
achievementId	achievementId	The achievement ID in a game for an event, populated by the event parameter ‘achievement_id’.	dimension
active1DayUsers	active1DayUsers	The count of distinct active users in the last 1 day.	metric
active28DayUsers	active28DayUsers	The count of distinct active users in the last 28 days.	metric
active7DayUsers	active7DayUsers	The count of distinct active users in the last 7 days.	metric
activeUsers	activeUsers	The number of distinct users who had an engaged session or recorded a first_open, first_visit, or app_start event.	metric
adFormat	adFormat	Describes the way ads looked and where they were located (e.g., Interstitial, Banner, Rewarded).	dimension
adSourceName	adSourceName	The source network that served the ad (e.g., AdMob Network, Liftoff).	dimension
adUnitName	adUnitName	The name you chose to describe this Ad unit.	dimension
ad_name	ad_name	The name of the ad.	dimension
addToCarts	addToCarts	The number of times items were added to a shopping cart.	metric
advertiserAdClicks	advertiserAdClicks	The number of clicks on an advertiser’s ads.	metric
advertiserAdCost	advertiserAdCost	The cost of an advertiser’s ads.	metric
advertiserAdCostPerClick	advertiserAdCostPerClick	The cost per click for advertiser ads.	metric
advertiserAdImpressions	advertiserAdImpressions	The number of times an advertiser’s ad was displayed.	metric
appVersion	appVersion	The app’s versionName (Android) or short bundle version (iOS).	dimension
audienceId	audienceId	The identifier for a user audience.	metric
audienceName	audienceName	The given name of an Audience. Users are reported in the audiences to which they belonged during the report’s date range.	dimension
audienceResourceName	audienceResourceName	The resource name of the audience.	dimension
averagePurchaseRevenue	averagePurchaseRevenue	The average revenue from purchases.	metric
averagePurchaseRevenuePerPayingUser	averagePurchaseRevenuePerPayingUser	The average purchase revenue per paying user.	metric
averagePurchaseRevenuePerUser	averagePurchaseRevenuePerUser	The average revenue generated from purchases per user.	metric
averageRevenuePerUser	averageRevenuePerUser	The average revenue generated per user.	metric
averageSessionDuration	averageSessionDuration	The average duration of user sessions in seconds.	metric
bounceRate	bounceRate	The percentage of sessions that were single-page sessions (i.e., sessions in which the user left your site on the landing page without triggering any other requests to the Analytics server).	metric
bounces	bounces	The total number of bounces for your property. A bounce is a single-page session on your site.	metric
brand	brand	The brand associated with an item. This often corresponds to the itemBrand dimension in the API.	dimension
brandingInterest	brandingInterest	Interests demonstrated by users who are higher in the shopping funnel (e.g., Shoppers, Travel Buffs).	dimension
browser	browser	The browser used to view your website.	dimension
campaignId	campaignId	The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
campaignName	campaignName	The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
cartToViewRate	cartToViewRate		metric
checkouts	checkouts	The number of times users completed the checkout process.	metric
city	city	The city from which the user activity originated.	dimension
cityId	cityId	The geographic ID of the city from which the user activity originated, derived from their IP address.	dimension
click	click	The total number of clicks on an element.	metric
cm360AccountId	cm360AccountId	The Campaign Manager 360 account ID.	dimension
cm360AdvertiserId	cm360AdvertiserId	The Campaign Manager 360 advertiser ID.	dimension
cm360AdvertiserName	cm360AdvertiserName	The name of the Campaign Manager 360 (CM360) advertiser associated with the user or event.	dimension
cm360CampaignId	cm360CampaignId	The ID of the Campaign Manager 360 campaign.	dimension
cm360CampaignName	cm360CampaignName	The name of the CM360 campaign.	dimension
cm360CreativeFormat	cm360CreativeFormat	The format of the Campaign Manager 360 creative.	dimension
cm360CreativeId	cm360CreativeId	The Campaign Manager 360 creative ID.	dimension
cm360CreativeName	cm360CreativeName	The name of the Campaign Manager 360 creative.	dimension
cm360PlacementId	cm360PlacementId	The ID of the Campaign Manager 360 placement.	dimension
cm360PlacementName	cm360PlacementName	The name of the Campaign Manager 360 placement.	dimension
cm360SiteId	cm360SiteId	The ID of the Campaign Manager 360 site.	dimension
cm360SiteName	cm360SiteName	The name of the Campaign Manager 360 site.	dimension
cm360Source	cm360Source	The source of traffic from Campaign Manager 360.	dimension
cm360SourceMedium	cm360SourceMedium	The source/medium of traffic from Campaign Manager 360.	dimension
contentGroup	contentGroup	The content group of the page or screen.	dimension
contentId	contentId		dimension
contentType	contentType	The type of content on the page or screen. Example: ‘article’, ‘blog’.	dimension
continent	continent	The continent from which the user activity originated.	dimension
conversions:add_payment_info	conversions:add_payment_info	The number of times the ‘add_payment_info’ event was a conversion.	metric
conversions:add_shipping_info	conversions:add_shipping_info	The number of times the ‘add_shipping_info’ event was a conversion.	metric
conversions:add_to_cart	conversions:add_to_cart	The number of times the ‘add_to_cart’ event was a conversion.	metric
conversions:add_to_wishlist	conversions:add_to_wishlist	The number of times the ‘add_to_wishlist’ event was a conversion.	metric
conversions:begin_checkout	conversions:begin_checkout	The number of times the ‘begin_checkout’ event was a conversion.	metric
conversions:first_open	conversions:first_open	The number of ‘first_open’ events that are marked as conversions.	metric
conversions:purchase	conversions:purchase	The number of times the purchase event was recorded as a key event.	metric
conversions:view_item	conversions:view_item	The number of times the ‘view_item’ event was a conversion.	metric
country	country	The country from which the user activity originated.	dimension
countryId	countryId	The geographic ID of the country from which the user activity originated.	dimension
country_code	country_code	The two-letter ISO country code from which the user activity originated.	dimension
crashAffectedUsers	crashAffectedUsers	The number of users who experienced at least one crash.	metric
currencyCode	currencyCode	The currency code for transactions.	dimension
customChannelGroup:{NUM}	customChannelGroup:{NUM}	A custom channel grouping defined for your property. The {NUM} indicates the index of the custom channel group.	dimension
date	date	The date of the event in YYYYMMDD format.	dimension
dateHour	dateHour	The date and hour of the event in YYYYMMDDHH format.	metric
dateHourMinute	dateHourMinute	The date, hour, and minute of the event in YYYYMMDDHHMM format.	metric
dauPerMau	dauPerMau	Daily active users per monthly active users.	metric
dauPerWau	dauPerWau	Daily active users per weekly active users.	metric
day	day	The day of the month when the event occurred (1-31).	metric
dayOfWeek	dayOfWeek	The day of the week, where 0 is Sunday and 6 is Saturday.	metric
dayOfWeekName	dayOfWeekName	The name of the day of the week. Example: ‘Monday’.	dimension
defaultChannelGroup	defaultChannelGroup	The default channel grouping (e.g., Organic Search, Direct, Referral).	dimension
defaultChannelGrouping	defaultChannelGrouping	The default channel grouping that referred the user to your site or app.	dimension
device	device	The type or category of device used (e.g., mobile, desktop).	dimension
deviceCategory	deviceCategory	The category of device (e.g., desktop, tablet, mobile) from which the user activity originated.	dimension
deviceModel	deviceModel	The model name of the device (e.g., iPhone, Pixel).	dimension
device_category	device_category	The type of device: Desktop, Tablet, or Mobile.	dimension
device_type	device_type	The category of device used (e.g., mobile, desktop, tablet).	dimension
dv360AdvertiserId	dv360AdvertiserId	The ID of the Display & Video 360 advertiser.	dimension
dv360AdvertiserName	dv360AdvertiserName	The name of the Display & Video 360 advertiser.	dimension
dv360CampaignId	dv360CampaignId	The ID of the Display & Video 360 campaign.	dimension
dv360CampaignName	dv360CampaignName	The name of the Display & Video 360 campaign.	dimension
dv360CreativeFormat	dv360CreativeFormat	The format of the Display & Video 360 creative.	dimension
dv360CreativeId	dv360CreativeId	The ID of the Display & Video 360 creative.	dimension
dv360CreativeName	dv360CreativeName	The name of the Display & Video 360 creative.	dimension
dv360InsertionOrderId	dv360InsertionOrderId	The ID of the Display & Video 360 insertion order.	dimension
dv360InsertionOrderName	dv360InsertionOrderName	The name of the Display & Video 360 insertion order.	dimension
dv360LineItemId	dv360LineItemId	The ID of the Display & Video 360 line item.	dimension
dv360LineItemName	dv360LineItemName	The name of the Display & Video 360 line item.	dimension
ecommercePurchases	ecommercePurchases	The number of unique e-commerce purchases.	metric
engagedSessions	engagedSessions	The number of engaged sessions. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has 2 or more screen or page views.	metric
engagementRate	engagementRate	The percentage of engaged sessions.	metric
eventCount	eventCount	The total count of events.	metric
eventCountPerUser	eventCountPerUser	The average number of events per user.	metric
eventName	eventName	The name of the event (e.g., click, page_view, purchase).	dimension
eventsPerSession	eventsPerSession	The average number of events per session.	metric
file_download	file_download	The ‘file_download’ event, indicating a user downloaded a file.	metric
firstSessionDate	firstSessionDate	The date of a user’s first session on the site or app, formatted as YYYYMMDD.	dimension
firstTimePurchasers	firstTimePurchasers	The number of unique users who made their first purchase.	metric
firstTimePurchasersPerNewUser	firstTimePurchasersPerNewUser	The ratio of first-time purchasers to new users.	metric
firstUserCampaignId	firstUserCampaignId	The ID of the campaign that first acquired the user.	dimension
firstUserCampaignName	firstUserCampaignName	The name of the first campaign that acquired the user.	dimension
firstUserCustomChannelGroup:{NUM}	firstUserCustomChannelGroup:{NUM}	A custom channel grouping for a user’s first visit. The {NUM} indicates the index of the custom channel group.	dimension
firstUserDefaultChannelGroup	firstUserDefaultChannelGroup	The default channel grouping that first acquired the user (e.g., Organic Search, Direct).	dimension
firstUserGoogleAdsAccountName	firstUserGoogleAdsAccountName	The name of the Google Ads account that first acquired the user.	dimension
firstUserGoogleAdsAdGroupId	firstUserGoogleAdsAdGroupId	The Google Ads ad group ID that first acquired the user.	dimension
firstUserGoogleAdsAdGroupName	firstUserGoogleAdsAdGroupName	The name of the Google Ads ad group that first acquired the user.	dimension
firstUserGoogleAdsCampaignId	firstUserGoogleAdsCampaignId	The Google Ads campaign ID that first acquired the user.	dimension
firstUserGoogleAdsCampaignName	firstUserGoogleAdsCampaignName	The name of the Google Ads campaign that first acquired the user.	dimension
firstUserGoogleAdsCustomerId	firstUserGoogleAdsCustomerId	The Google Ads customer ID that first acquired the user.	dimension
firstUserGoogleAdsKeyword	firstUserGoogleAdsKeyword	The Google Ads keyword that first acquired the user.	dimension
firstUserGoogleAdsQuery	firstUserGoogleAdsQuery	The Google Ads search query that first acquired the user.	dimension
firstUserMedium	firstUserMedium	The medium that first attributed to the user.	dimension
firstUserPrimaryChannelGroup	firstUserPrimaryChannelGroup	The primary channel group that first attributed to the user.	dimension
firstUserSource	firstUserSource	The source that first attributed to the user.	dimension
firstUserSourceMedium	firstUserSourceMedium	The combined source and medium that first acquired the user (e.g., google / organic, direct / (none)).	dimension
firstUserSourcePlatform	firstUserSourcePlatform	The source platform that first acquired the user.	dimension
first_visit	first_visit	The ‘first_visit’ event, indicating a user’s initial visit to the site or app.	metric
fullPageUrl	fullPageUrl	The full URL of the page where the event occurred.	dimension
ga4sessionmedium	ga4sessionmedium	The medium of the user’s session.	dimension
ga4sessionsource	ga4sessionsource	The source of the user’s session.	dimension
googleAdsAccountName	googleAdsAccountName	The Google Ads account name associated with the campaign.	dimension
googleAdsAdGroupId	googleAdsAdGroupId	The ID of the Google Ads ad group.	dimension
googleAdsAdGroupName	googleAdsAdGroupName	The name of the Google Ads ad group.	dimension
googleAdsAdNetworkType	googleAdsAdNetworkType	The ad network type from Google Ads for the user’s first session.	dimension
googleAdsCampaignId	googleAdsCampaignId	The Google Ads campaign ID associated with user activity.	dimension
googleAdsCampaignName	googleAdsCampaignName	The name of the Google Ads campaign.	dimension
googleAdsCampaignType	googleAdsCampaignType	The Google Ads campaign type for the user’s first session.	dimension
googleAdsCustomerId	googleAdsCustomerId	The ID of the Google Ads customer account.	dimension
googleAdsKeyword	googleAdsKeyword	The Google Ads keyword that matched to trigger an ad impression.	dimension
googleAdsQuery	googleAdsQuery	The search query entered by the user in Google Search that led to an impression of a Google Ads ad.	dimension
grossItemRevenue	grossItemRevenue	The total gross revenue from individual items.	metric
grossPurchaseRevenue	grossPurchaseRevenue	The total gross revenue from purchases.	metric
groupId	groupId		dimension
hostName	hostName	The hostname of the page where the event occurred.	dimension
hour	hour	The hour of the day when the event occurred (0-23).	dimension
isConversionEvent	isConversionEvent	Indicates whether an event is marked as a key event (conversion).	dimension
isKeyEvent	isKeyEvent	Indicates whether an event is marked as a key event (formerly conversion event).	dimension
isoWeek	isoWeek	The ISO week of the date. Example: ‘01’.	metric
isoYear	isoYear	The ISO year of the date. Example: ‘2023’.	metric
isoYearIsoWeek	isoYearIsoWeek	The year and ISO week of the date. Example: ‘202301’.	metric
itemAffiliation	itemAffiliation	The affiliation associated with the item.	dimension
itemBrand	itemBrand	The brand of an item, populated by the ‘item_brand’ parameter in the items array during tagging.	dimension
itemCategory	itemCategory	The category of the item.	dimension
itemCategory2	itemCategory2	The second category of the item.	dimension
itemCategory3	itemCategory3	The third category of the item.	dimension
itemCategory4	itemCategory4	The fourth category of the item.	dimension
itemCategory5	itemCategory5	The fifth category of the item.	dimension
itemDiscountAmount	itemDiscountAmount	The discount amount for an item.	metric
itemId	itemId	The identifier of the item.	dimension
itemListClickEvents	itemListClickEvents	The number of times an item list was clicked.	metric
itemListClickThroughRate	itemListClickThroughRate	The click-through rate for items within a list.	metric
itemListId	itemListId	The ID of the item list.	dimension
itemListName	itemListName	The name of the item list.	dimension
itemListPosition	itemListPosition	The position of an item in a list.	dimension
itemListViewEvents	itemListViewEvents	The number of times users viewed a list of items, such as a product listing page.	metric
itemLocationID	itemLocationID		dimension
itemName	itemName	The name of the item.	dimension
itemPromotionClickThroughRate	itemPromotionClickThroughRate	The click-through rate of a promotion for an item.	metric
itemPromotionCreativeName	itemPromotionCreativeName	The name of the creative associated with an item promotion.	dimension
itemPromotionId	itemPromotionId	The ID of the item promotion.	dimension
itemPromotionName	itemPromotionName	The name of the promotion.	dimension
itemRefundAmount	itemRefundAmount	The total refund amount for an item.	metric
itemRevenue	itemRevenue	The total revenue from items.	metric
itemVariant	itemVariant		dimension
itemViewEvents	itemViewEvents	The number of times an item was viewed.	metric
itemsAddedToCart	itemsAddedToCart	The number of items added to a shopping cart.	metric
itemsCheckedOut	itemsCheckedOut	The number of units checked out for a single item.	metric
itemsClickedInList	itemsClickedInList	The number of items clicked within an item list.	metric
itemsClickedInPromotion	itemsClickedInPromotion	The number of items clicked within a promotion.	metric
itemsPurchased	itemsPurchased	The number of items purchased.	metric
itemsViewed	itemsViewed	The number of items viewed.	metric
itemsViewedInList	itemsViewedInList	The number of items viewed in an item list.	metric
itemsViewedInPromotion	itemsViewedInPromotion	The number of items that were viewed within a promotion.	metric
keyEvents	keyEvents	The count of key events.	metric
keyEvents:add_to_cart	keyEvents:add_to_cart	The count of ‘add_to_cart’ key events. Key events are important user interactions that you measure.	metric
keyEvents:begin_checkout	keyEvents:begin_checkout	The count of ‘begin_checkout’ key events. Key events are important user interactions that you measure.	metric
keyEvents:ecommerce_purchase	keyEvents:ecommerce_purchase	The count of ‘ecommerce_purchase’ key events. Key events are important user interactions that you measure.	metric
keyEvents:file_download	keyEvents:file_download	The count of ‘file_download’ key events.	metric
keyEvents:first_open	keyEvents:first_open	The count of ‘first_open’ key events. Key events are important user interactions that you measure.	metric
keyEvents:first_visit	keyEvents:first_visit	The count of ‘first_visit’ key events. Key events are important user interactions that you measure.	metric
keyEvents:form_start	keyEvents:form_start	The count of ‘form_start’ key events.	metric
keyEvents:form_submission	keyEvents:form_submission	A count of how many times the form_submission key event occurred.	metric
keyEvents:form_submit	keyEvents:form_submit	The count of ‘form_submit’ events that are registered as key events.	metric
keyEvents:in_app_purchase	keyEvents:in_app_purchase	The count of ‘in_app_purchase’ key events. Key events are important user interactions that you measure.	metric
keyEvents:login	keyEvents:login	The count of ‘login’ key events.	metric
keyEvents:page_view	keyEvents:page_view	A count of how many times the page_view key event occurred, indicating a user viewed a page on your website or app.	metric
keyEvents:purchase	keyEvents:purchase	The total count of purchase key events.	metric
keyEvents:search	keyEvents:search	The count of ‘search’ key events. Key events are important user interactions that you measure.	metric
keyEvents:session_start	keyEvents:session_start	The count of ‘session_start’ key events. Key events are important user interactions that you measure.	metric
keyEvents:sign_up	keyEvents:sign_up	The count of ‘sign_up’ key events. Key events are important user interactions that you measure.	metric
keyEvents:view_cart	keyEvents:view_cart	The count of ‘view_cart’ key events. Key events are important user interactions that you measure.	metric
keyEvents:view_item	keyEvents:view_item	The count of ‘view_item’ key events. Key events are important user interactions that you measure.	metric
keyEvents:view_item_list	keyEvents:view_item_list	The count of ‘view_item_list’ key events. Key events are important user interactions that you measure.	metric
keyEvents:view_payment	keyEvents:view_payment	The count of ‘view_payment’ key events. Key events are important user interactions that you measure.	metric
keyEvents:view_review	keyEvents:view_review	The count of ‘view_review’ key events. Key events are important user interactions that you measure.	metric
keyEvents:view_shipping	keyEvents:view_shipping	The count of ‘view_shipping’ key events. Key events are important user interactions that you measure.	metric
landingPage	landingPage	The page path of the first page viewed in a session.	dimension
landingPagePlusQueryString	landingPagePlusQueryString	The page path and query string of the first page viewed in a session.	dimension
language	language	The language of the user’s browser or device.	dimension
languageCode	languageCode	The language code for the language of the user’s browser or device, formatted according to ISO 639-1.	dimension
linkClasses	linkClasses	The CSS classes of the clicked link.	dimension
linkDomain	linkDomain		dimension
linkId	linkId		dimension
linkText	linkText	The text of a link that was clicked.	dimension
linkUrl	linkUrl	The URL of an outbound link that was clicked.	dimension
manualCampaignName	manualCampaignName	The name of a manually tagged marketing campaign.	dimension
manualCreativeFormat	manualCreativeFormat		dimension
medium	medium	The medium through which the user arrived (e.g., organic, cpc, referral).	dimension
minute	minute	The minute in which the event occurred.	dimension
mobileDeviceBranding	mobileDeviceBranding	The branding of the mobile device, such as ‘Apple’ or ‘Samsung’.	dimension
mobileDeviceMarketingName	mobileDeviceMarketingName	The marketing name of the mobile device, such as ‘iPhone X’ or ‘Galaxy S10’.	dimension
mobileDeviceModel	mobileDeviceModel	The model of the mobile device. Example: ‘iPhone10,3’.	dimension
month	month	The month of the year when the event occurred (1-12).	metric
newUsers	newUsers	The number of first-time users.	metric
newVsReturning	newVsReturning	Indicates whether a user is new or returning.	dimension
new_users	new_users	The number of distinct new users who visited your site or app.	metric
nthHour	nthHour	The hour (0-23) within the specified date range, starting from 0 for the first hour.	metric
number of bounces	number of bounces	The total number of bounces for your property. A bounce is a single-page session on your site.	metric
operatingSystem	operatingSystem	The operating system of the user’s device.	dimension
operatingSystemVersion	operatingSystemVersion	The operating system version of the user’s device. Example: ‘10’.	dimension
operatingSystemWithVersion	operatingSystemWithVersion	The operating system and its version.	dimension
orderCoupon	orderCoupon		dimension
outbound	outbound		dimension
pageLocation	pageLocation	The full URL of the page where the event occurred.	dimension
pagePath	pagePath	The page path and query string (e.g., /path?q=query) of the page that was viewed.	dimension
pagePathPlusQueryString	pagePathPlusQueryString	The path and query string portion of a webpage URL.	dimension
pageReferrer	pageReferrer	The referrer of the page where the event occurred.	dimension
pageTitle	pageTitle	The title of the page where the event occurred.	dimension
page_path	page_path	The path of the page that was viewed.	dimension
page_view	page_view	The number of times a page or screen was viewed.	metric
percentScrolled	percentScrolled	A custom event parameter indicating the percentage of a page that a user has scrolled. Useful for understanding content engagement.	dimension
platform	platform	The platform on which the event occurred (e.g., web, iOS, Android).	dimension
platformDeviceCategory	platformDeviceCategory	The platform and device category combined (e.g., web / desktop, android / mobile).	dimension
primaryChannelGroup	primaryChannelGroup	The primary channel group attributed to a key event or the channel group that originally acquired a user, aligning with standard Google Analytics reports.	dimension
promotionClicks	promotionClicks	The number of times a promotion was clicked.	metric
promotionViews	promotionViews	The number of times promotions were viewed.	metric
property.bigQueryLinks	property.bigQueryLinks	Configuration details for BigQuery links associated with the property.	dimension
property.createTime	property.createTime	The creation timestamp of the Google Analytics property.	dimension
property.currencyCode	property.currencyCode	The currency code (e.g., ‘USD’, ‘EUR’) configured for the Google Analytics 4 property.	dimension
property.displayName	property.displayName	The user-friendly display name of the Google Analytics 4 property.	dimension
property.displayVideo360AdvertiserLinks	property.displayVideo360AdvertiserLinks	Links between a Google Analytics property and Display & Video 360 advertisers.	dimension
property.googleAdsLinks	property.googleAdsLinks	Links between a Google Analytics property and Google Ads accounts.	dimension
property.industryCategory	property.industryCategory	The industry category that best describes the business or organization associated with the Google Analytics 4 property.	dimension
property.name	property.name	The resource name of the Google Analytics 4 property.	dimension
property.parent	property.parent	The resource name of the parent account that this property belongs to.	dimension
property.searchAds360Links	property.searchAds360Links	Links between a Google Analytics property and Search Ads 360 entities.	dimension
property.timeZone	property.timeZone	The time zone setting for the Google Analytics property.	dimension
property.updateTime	property.updateTime	The last update timestamp of the Google Analytics property.	dimension
propertyId	propertyId	The numeric identifier for a Google Analytics 4 property.	dimension
property_id	property_id	The unique identifier for a Google Analytics 4 property.	dimension
publisher	publisher		dimension
publisherAdClicks	publisherAdClicks	The total publisher ad clicks on your app or site.	metric
publisherAdImpressions	publisherAdImpressions	The total publisher ad impressions on your app or site.	metric
purchase	purchase	The ‘purchase’ event, which is a key event by default.	metric
purchaseRevenue	purchaseRevenue	The total revenue from purchases.	metric
purchase_revenue	purchase_revenue	The total revenue from purchases.	metric
purchaserRate	purchaserRate	The percentage of active users who made a purchase.	metric
purchases	purchases	The number of purchases.	metric
refundAmount	refundAmount	The monetary value of refunds issued for transactions.	metric
region	region	The geographic region from which user activity originated, such as a state or province. This data is derived from the user’s IP address.	dimension
returnOnAdSpend	returnOnAdSpend	The total revenue divided by the total cost of advertising.	metric
returningUsers	returningUsers	The number of users who have had a prior session on your site or app.	metric
revenue	revenue	The total revenue from purchases and in-app purchases.	metric
sa360AdGroupId	sa360AdGroupId	The ID of the Search Ads 360 ad group.	dimension
sa360AdGroupName	sa360AdGroupName	The name of the SA360 ad group.	dimension
sa360CampaignId	sa360CampaignId	The ID of the Search Ads 360 campaign.	dimension
sa360CampaignName	sa360CampaignName	The name of the SA360 campaign.	dimension
sa360EngineAccountId	sa360EngineAccountId	The ID of the Search Ads 360 engine account.	dimension
sa360EngineAccountName	sa360EngineAccountName	The name of the Search Ads 360 engine account.	dimension
sa360KeywordText	sa360KeywordText	The text of the Search Ads 360 keyword.	dimension
sa360ManagerAccountId	sa360ManagerAccountId	The ID of the Search Ads 360 manager account.	dimension
screenPageViews	screenPageViews	The total number of app screen views and web page views.	metric
screenPageViewsPerSession	screenPageViewsPerSession	The average number of screen and page views per session.	metric
screenPageViewsPerUser	screenPageViewsPerUser	The average number of screen and page views per user.	metric
screenResolution	screenResolution	The resolution of the user’s screen.	dimension
scroll	scroll	The ‘scroll’ event, indicating a user scrolled through content.	metric
scroll_depth	scroll_depth		metric
scrolledUsers	scrolledUsers	The number of unique users who scrolled at least 90% of a page.	metric
searchTerm	searchTerm	The term that the user searched for.	dimension
select_content	select_content	The ‘select_content’ event, indicating a user selected specific content.	metric
sessionCampaignId	sessionCampaignId	The ID of the campaign associated with a session.	dimension
sessionCampaignName	sessionCampaignName	The name of the campaign associated with a session.	dimension
sessionCm360AccountId	sessionCm360AccountId	The Campaign Manager 360 account ID associated with the user’s session.	dimension
sessionCm360AccountName	sessionCm360AccountName	The name of the CM360 account associated with a session.	dimension
sessionCm360AdvertiserId	sessionCm360AdvertiserId	The Campaign Manager 360 advertiser ID associated with the user’s session.	dimension
sessionCm360AdvertiserName	sessionCm360AdvertiserName	The Campaign Manager 360 advertiser name associated with the user’s session.	dimension
sessionCm360CampaignId	sessionCm360CampaignId	The ID of the CM360 campaign associated with a session.	dimension
sessionCm360CampaignName	sessionCm360CampaignName	The name of the CM360 campaign associated with a session.	dimension
sessionCm360CreativeFormat	sessionCm360CreativeFormat	The Campaign Manager 360 creative format associated with the user’s session.	dimension
sessionCm360CreativeId	sessionCm360CreativeId	The Campaign Manager 360 creative ID associated with the user’s session.	dimension
sessionCm360CreativeName	sessionCm360CreativeName	The CM360 creative name that attributed to the session.	dimension
sessionCm360CreativeType	sessionCm360CreativeType	The Campaign Manager 360 creative type associated with the user’s session.	dimension
sessionCm360Medium	sessionCm360Medium	The CM360 medium associated with a session.	dimension
sessionCm360PlacementId	sessionCm360PlacementId	The ID of the CM360 placement associated with a session.	dimension
sessionCm360PlacementName	sessionCm360PlacementName	The name of the CM360 placement associated with a session.	dimension
sessionCm360SiteId	sessionCm360SiteId	The ID of the CM360 site (placement) associated with a session.	dimension
sessionCm360SiteName	sessionCm360SiteName	The name of the CM360 site (placement) associated with a session.	dimension
sessionCm360Source	sessionCm360Source	The CM360 source associated with a session.	dimension
sessionCm360SourceMedium	sessionCm360SourceMedium	The CM360 source / medium that attributed to the session. Example: ‘google / cpc’.	dimension
sessionConversionRate:add_payment_info	sessionConversionRate:add_payment_info	The session conversion rate for the ‘add_payment_info’ event.	metric
sessionConversionRate:add_shipping_info	sessionConversionRate:add_shipping_info	The session conversion rate for the ‘add_shipping_info’ event.	metric
sessionConversionRate:add_to_cart	sessionConversionRate:add_to_cart	The session conversion rate for the ‘add_to_cart’ event.	metric
sessionConversionRate:add_to_wishlist	sessionConversionRate:add_to_wishlist	The session conversion rate for the ‘add_to_wishlist’ event.	metric
sessionConversionRate:begin_checkout	sessionConversionRate:begin_checkout	The session conversion rate for the ‘begin_checkout’ event.	metric
sessionConversionRate:purchase	sessionConversionRate:purchase	The session conversion rate for the ‘purchase’ event.	metric
sessionConversionRate:view_item	sessionConversionRate:view_item	The session conversion rate for the ‘view_item’ event.	metric
sessionCustomChannelGroup:{NUM}	sessionCustomChannelGroup:{NUM}	A session-scoped custom channel grouping defined for your property. The {NUM} indicates the index of the custom channel group.	dimension
sessionDefaultChannelGroup	sessionDefaultChannelGroup	The default channel grouping for a session (e.g., Organic Search, Direct, Referral).	dimension
sessionDefaultChannelGrouping	sessionDefaultChannelGrouping	The default channel grouping associated with the user’s session.	dimension
sessionDuration	sessionDuration	The total duration of sessions in seconds.	metric
sessionDv360AdvertiserId	sessionDv360AdvertiserId	The Display & Video 360 advertiser ID associated with the user’s session.	dimension
sessionDv360AdvertiserName	sessionDv360AdvertiserName	The Display & Video 360 advertiser name associated with the user’s session.	dimension
sessionDv360CampaignId	sessionDv360CampaignId	The Display & Video 360 campaign ID associated with the user’s session.	dimension
sessionDv360CampaignName	sessionDv360CampaignName	The Display & Video 360 campaign name associated with the user’s session.	dimension
sessionDv360CreativeId	sessionDv360CreativeId	The Display & Video 360 creative ID associated with the user’s session.	dimension
sessionDv360CreativeName	sessionDv360CreativeName	The Display & Video 360 creative name associated with the user’s session.	dimension
sessionDv360InsertionOrderId	sessionDv360InsertionOrderId	The Display & Video 360 insertion order ID associated with the user’s session.	dimension
sessionDv360InsertionOrderName	sessionDv360InsertionOrderName	The Display & Video 360 insertion order name associated with the user’s session.	dimension
sessionDv360LineItemId	sessionDv360LineItemId	The Display & Video 360 line item ID associated with the user’s session.	dimension
sessionDv360LineItemName	sessionDv360LineItemName	The DV360 line item name that attributed to the session.	dimension
sessionGoogleAdsAccountName	sessionGoogleAdsAccountName	The name of the Google Ads account associated with a session.	dimension
sessionGoogleAdsAdGroupId	sessionGoogleAdsAdGroupId	The ID of the Google Ads ad group associated with a session.	dimension
sessionGoogleAdsAdGroupName	sessionGoogleAdsAdGroupName	The name of the Google Ads ad group associated with a session.	dimension
sessionGoogleAdsAdNetworkType	sessionGoogleAdsAdNetworkType	The ad network type of the Google Ads campaign that drove the user’s session.	dimension
sessionGoogleAdsCampaignId	sessionGoogleAdsCampaignId	The ID of the Google Ads campaign associated with a session.	dimension
sessionGoogleAdsCampaignName	sessionGoogleAdsCampaignName	The name of the Google Ads campaign associated with a session.	dimension
sessionGoogleAdsCampaignType	sessionGoogleAdsCampaignType	The type of Google Ads campaign that drove the user’s session.	dimension
sessionGoogleAdsCreativeId	sessionGoogleAdsCreativeId	The ID of the Google Ads creative associated with a session.	dimension
sessionGoogleAdsCustomerId	sessionGoogleAdsCustomerId	The Google Ads customer ID that attributed to the session.	dimension
sessionGoogleAdsKeyword	sessionGoogleAdsKeyword	The Google Ads keyword that matched to trigger an ad impression for a session.	dimension
sessionGoogleAdsQuery	sessionGoogleAdsQuery	The Google Ads search query that drove the user’s session.	dimension
sessionKeyEventRate	sessionKeyEventRate	The rate of key events per session.	metric
sessionKeyEventRate:add_to_cart	sessionKeyEventRate:add_to_cart	The rate of ‘add_to_cart’ key events within a user session.	metric
sessionKeyEventRate:purchase	sessionKeyEventRate:purchase	The rate of ‘purchase’ key events within a user session.	metric
sessionManualCampaignId	sessionManualCampaignId	The ID of the manual campaign that led to the session, populated by the utm_id URL parameter.	dimension
sessionManualMedium	sessionManualMedium	The manually defined medium (e.g., ‘email’, ‘referral’) associated with a user’s session.	dimension
sessionManualSource	sessionManualSource	The manually defined source (e.g., ‘newsletter’, ‘partner-site’) associated with a user’s session.	dimension
sessionMedium	sessionMedium	The session-scoped medium (e.g., organic, cpc, referral).	dimension
sessionPrimaryChannelGroup	sessionPrimaryChannelGroup	The primary channel grouping for the session.	dimension
sessionSa360AdGroupId	sessionSa360AdGroupId	The Search Ads 360 ad group ID associated with the user’s session.	dimension
sessionSa360CampaignId	sessionSa360CampaignId	The Search Ads 360 campaign ID associated with the user’s session.	dimension
sessionSa360CampaignName	sessionSa360CampaignName	The Search Ads 360 campaign name associated with the user’s session.	dimension
sessionSa360EngineAccountId	sessionSa360EngineAccountId	The Search Ads 360 engine account ID associated with the user’s session.	dimension
sessionSa360EngineAccountName	sessionSa360EngineAccountName	The Search Ads 360 engine account name associated with the user’s session.	dimension
sessionSa360EngineAccountType	sessionSa360EngineAccountType	The Search Ads 360 engine account type associated with the user’s session.	dimension
sessionSa360Keyword	sessionSa360Keyword	The Search Ads 360 keyword associated with the user’s session.	dimension
sessionSa360ManagerAccountId	sessionSa360ManagerAccountId	The Search Ads 360 manager account ID associated with the user’s session.	dimension
sessionSa360ManagerAccountName	sessionSa360ManagerAccountName	The Search Ads 360 manager account name associated with the user’s session.	dimension
sessionSource	sessionSource	The session-scoped source (e.g., google, direct, (not set)).	dimension
sessionSourceMedium	sessionSourceMedium	The combined session-scoped source and medium (e.g., google / organic, direct / (none)).	dimension
sessionSourcePlatform	sessionSourcePlatform	The source platform for the session (e.g., Google Ads, SA360, DV360).	dimension
session_medium	session_medium	The medium of the session.	dimension
session_source	session_source	The source of the session.	dimension
sessions	sessions	The number of sessions.	metric
sessionsPerUser	sessionsPerUser	The average number of sessions per user.	metric
shippingAmount	shippingAmount		metric
shippingTier	shippingTier		dimension
source	source	The source through which the user arrived (e.g., google, direct, (not set)).	dimension
source medium	source medium	The source and medium of the session.	dimension
sourcePlatform	sourcePlatform	The source platform for user acquisition (e.g., Google Ads, SA360, DV360).	dimension
source_medium	source_medium	The combined values of the traffic source and medium, such as ‘google / organic’.	dimension
streamId	streamId	The unique identifier for the data stream.	dimension
streamName	streamName	The user-friendly name of the data stream.	dimension
targeting	targeting		dimension
taxAmount	taxAmount		metric
timeDuration	timeDuration		metric
totalAdRevenue	totalAdRevenue	The total revenue generated from ads.	metric
totalPurchasers	totalPurchasers	The number of unique purchasers.	metric
totalRevenue	totalRevenue	The total revenue from purchases, subscriptions, and ads.	metric
totalUsers	totalUsers	The total number of unique users.	metric
transactionId	transactionId	The unique identifier for an e-commerce transaction.	dimension
transactions	transactions	The total number of unique transaction IDs.	metric
transactionsPerPurchaser	transactionsPerPurchaser	The number of purchases per unique purchaser.	metric
unifiedPagePathScreen	unifiedPagePathScreen	The page path and screen class for combined web and app data.	dimension
unifiedScreenClass	unifiedScreenClass	The screen class of the application on which the event was logged.	dimension
userAgeBracket	userAgeBracket	The age bracket of the user (e.g., 18-24, 25-34).	dimension
userConversionRate:add_payment_info	userConversionRate:add_payment_info	The user conversion rate for the ‘add_payment_info’ event.	metric
userConversionRate:add_shipping_info	userConversionRate:add_shipping_info	The user conversion rate for the ‘add_shipping_info’ event.	metric
userConversionRate:add_to_cart	userConversionRate:add_to_cart	The user conversion rate for the ‘add_to_cart’ event.	metric
userConversionRate:begin_checkout	userConversionRate:begin_checkout	The user conversion rate for the ‘begin_checkout’ event.	metric
userConversionRate:purchase	userConversionRate:purchase	The user conversion rate for the ‘purchase’ event.	metric
userConversionRate:view_item	userConversionRate:view_item	The user conversion rate for the ‘view_item’ event.	metric
userEngagementDuration	userEngagementDuration	The total duration (in seconds) that users spent with the website or app in the foreground.	metric
userGender	userGender	The gender of the user.	dimension
userKeyEventRate	userKeyEventRate	The rate of key events per user.	metric
userKeyEventRate:purchase	userKeyEventRate:purchase	The rate at which users trigger the purchase key event, calculated as the number of purchase events divided by the number of active users.	metric
user_engagement	user_engagement	The total user engagement duration in seconds.	metric
videoTitle	videoTitle		dimension
videoUrl	videoUrl		dimension
video_complete	video_complete	The ‘video_complete’ event, indicating a user watched a video to completion.	metric
video_progress	video_progress	The ‘video_progress’ event, indicating a user watched a certain percentage of a video.	metric
video_start	video_start	The ‘video_start’ event, indicating a user began watching a video.	metric
view_item_list	view_item_list	The ‘view_item_list’ event, indicating a user viewed a list of items.	metric
view_search_results	view_search_results	The ‘view_search_results’ event, indicating a user viewed a search results page.	metric
virtualCurrencyName	virtualCurrencyName	The name of a virtual currency with which the user is interacting (e.g., spending or purchasing gems in a game), populated by the virtual_currency_name event parameter.	dimension
wauPerMau	wauPerMau	Weekly active users per monthly active users.	metric
week	week	The week of the date. Example: ‘01’.	metric
year	year	The year when the event occurred.	dimension
yearMonth	yearMonth	The year and month of the event in YYYYMM format.	metric
yearWeek	yearWeek	The combined values of year and week, formatted as YYYYWW, where weeks begin on Monday following the ISO-8601 standard.	metric