Google Analytics Data (GA4): Most-used fields#
The table below gives information about most-used fields that you can import from Google Analytics Data (GA4). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Marketing Channel Dimension
The channel grouping that acquired the user, such as "Organic Search," "Direct," or "Paid Search," based on predefined rules in Google Analytics.
account.createTime Dimension
The creation timestamp of the Google Analytics account.
account.displayName Dimension
The user-friendly display name of the Google Analytics account.
account.name Dimension
The resource name of the Google Analytics account.
account.regionCode Dimension
The region code (e.g., 'US', 'EMEA') associated with the Google Analytics account.
account.updateTime Dimension
The last update timestamp of the Google Analytics account.
achievementId Dimension
The achievement ID in a game for an event, populated by the event parameter 'achievement_id'.
active1DayUsers Metric
The count of distinct active users in the last 1 day.
active28DayUsers Metric
The count of distinct active users in the last 28 days.
active7DayUsers Metric
The count of distinct active users in the last 7 days.
activeUsers Metric
The number of distinct users who had an engaged session or recorded a `first_open`, `first_visit`, or `app_start` event.
adFormat Dimension
Describes the way ads looked and where they were located (e.g., Interstitial, Banner, Rewarded).
adSourceName Dimension
The source network that served the ad (e.g., AdMob Network, Liftoff).
adUnitName Dimension
The name you chose to describe this Ad unit.
addToCarts Metric
The number of times items were added to a shopping cart.
advertiserAdClicks Metric
The number of clicks on an advertiser's ads.
advertiserAdCost Metric
The cost of an advertiser's ads.
advertiserAdCostPerClick Metric
The cost per click for advertiser ads.
advertiserAdImpressions Metric
The number of times an advertiser's ad was displayed.
appVersion Dimension
The app's versionName (Android) or short bundle version (iOS).
audienceId Metric
The identifier for a user audience.
audienceName Dimension
The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range.
audienceResourceName Dimension
The resource name of the audience.
averagePurchaseRevenue Metric
The average revenue from purchases.
averagePurchaseRevenuePerPayingUser Metric
The average purchase revenue per paying user.
averagePurchaseRevenuePerUser Metric
The average revenue generated from purchases per user.
averageRevenuePerUser Metric
The average revenue generated per user.
averageSessionDuration Metric
The average duration of user sessions in seconds.
bounceRate Metric
The percentage of sessions that were single-page sessions (i.e., sessions in which the user left your site on the landing page without triggering any other requests to the Analytics server).
bounces Metric
The total number of bounces for your property. A bounce is a single-page session on your site.
brand Dimension
Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories.
brandingInterest Dimension
Interests demonstrated by users who are higher in the shopping funnel (e.g., Shoppers, Travel Buffs).
browser Dimension
The browser used to view your website.
campaignId Dimension
The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
campaignName Dimension
The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
checkouts Metric
The number of times users completed the checkout process.
city Dimension
The city from which the user activity originated.
cityId Dimension
The geographic ID of the city from which the user activity originated, derived from their IP address.
cm360AccountId Dimension
The Campaign Manager 360 account ID.
cm360AdvertiserId Dimension
The Campaign Manager 360 advertiser ID.
cm360CampaignId Dimension
The ID of the Campaign Manager 360 campaign.
cm360CampaignName Dimension
The name of the CM360 campaign.
cm360CreativeFormat Dimension
The format of the Campaign Manager 360 creative.
cm360CreativeId Dimension
The Campaign Manager 360 creative ID.
cm360CreativeName Dimension
The name of the Campaign Manager 360 creative.
cm360PlacementId Dimension
The ID of the Campaign Manager 360 placement.
cm360PlacementName Dimension
The name of the Campaign Manager 360 placement.
cm360SiteId Dimension
The ID of the Campaign Manager 360 site.
cm360SiteName Dimension
The name of the Campaign Manager 360 site.
cm360Source Dimension
The source of traffic from Campaign Manager 360.
cm360SourceMedium Dimension
The source/medium of traffic from Campaign Manager 360.
contentGroup Dimension
The content group of the page or screen.
contentId Dimension
The identifier of a specific piece of content that was viewed or interacted with by the user.
contentType Dimension
The type of content on the page or screen. Example: 'article', 'blog'.
continent Dimension
The continent from which the user activity originated.
conversions:add_payment_info Metric
The number of times the 'add_payment_info' event was a conversion.
conversions:add_shipping_info Metric
The number of times the 'add_shipping_info' event was a conversion.
conversions:add_to_cart Metric
The number of times the 'add_to_cart' event was a conversion.
conversions:add_to_wishlist Metric
The number of times the 'add_to_wishlist' event was a conversion.
conversions:begin_checkout Metric
The number of times the 'begin_checkout' event was a conversion.
conversions:first_open Metric
The number of 'first_open' events that are marked as conversions.
conversions:purchase Metric
The number of times the `purchase` event was recorded as a key event.
conversions:view_item Metric
The number of times the 'view_item' event was a conversion.
country Dimension
The country from which an event or user session originates, based on geographical location data.
countryId Dimension
The geographic ID of the country from which the user activity originated.
currencyCode Dimension
The currency code for transactions.
customChannelGroup:{NUM} Dimension
A custom channel grouping defined for your property. The `{NUM}` indicates the index of the custom channel group.
date Dimension
The date of the event. Google returns this in YYYYMMDD format and Adverity converts it to YYYY-MM-DD.
dateHour Metric
The date and hour of the event in YYYYMMDDHH format.
dateHourMinute Metric
The date, hour, and minute of the event in YYYYMMDDHHMM format.
day Dimension
The day of the month when the event occurred (1-31).
dayOfWeek Metric
This dimension represents the day of the week when an event occurred, returned as an integer from 0 to 6, where Sunday is 0 and Saturday is 6.
dayOfWeekName Dimension
The name of the day of the week. Example: 'Monday'.
defaultChannelGroup Dimension
The default channel grouping (e.g., Organic Search, Direct, Referral).
defaultChannelGrouping Dimension
The default channel grouping that referred the user to your site or app.
device Dimension
A dimension indicating the general category of the device used by the user (e.g., 'mobile', 'tablet', 'desktop').
deviceCategory Dimension
The category of device (e.g., desktop, tablet, mobile) from which the user activity originated.
deviceModel Dimension
The model name of the device (e.g., iPhone, Pixel).
dv360CampaignName Dimension
The name of the Display & Video 360 campaign.
dv360CreativeId Dimension
The ID of the Display & Video 360 creative.
dv360CreativeName Dimension
The name of the Display & Video 360 creative.
dv360InsertionOrderId Dimension
The ID of the Display & Video 360 insertion order.
dv360InsertionOrderName Dimension
The name of the Display & Video 360 insertion order.
dv360LineItemId Dimension
The ID of the Display & Video 360 line item.
dv360LineItemName Dimension
The name of the Display & Video 360 line item.
ecommercePurchases Metric
The number of unique e-commerce purchases.
engagedSessions Metric
The number of engaged sessions. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has 2 or more screen or page views.
engagementRate Metric
The percentage of engaged sessions.
eventCount Metric
The total count of events.
eventCountPerUser Metric
The average number of events per user.
eventName Dimension
The name of the event (e.g., click, page_view, purchase).
eventsPerSession Metric
The average number of events per session.
firstTimePurchasers Metric
The number of unique users who made their first purchase.
firstUserCampaignId Dimension
The ID of the campaign that first acquired the user.
firstUserCampaignName Dimension
The name of the first campaign that acquired the user.
firstUserCustomChannelGroup:{NUM} Dimension
A custom channel grouping for a user's first visit. The `{NUM}` indicates the index of the custom channel group.
firstUserDefaultChannelGroup Dimension
The default channel grouping that first acquired the user (e.g., Organic Search, Direct).
firstUserGoogleAdsAccountName Dimension
The name of the Google Ads account that first acquired the user.
firstUserGoogleAdsAdGroupId Dimension
The Google Ads ad group ID that first acquired the user.
firstUserGoogleAdsAdGroupName Dimension
The name of the Google Ads ad group that first acquired the user.
firstUserGoogleAdsCampaignId Dimension
The Google Ads campaign ID that first acquired the user.
firstUserGoogleAdsCampaignName Dimension
The name of the Google Ads campaign that first acquired the user.
firstUserGoogleAdsCustomerId Dimension
The Google Ads customer ID that first acquired the user.
firstUserGoogleAdsQuery Dimension
The specific Google Ads search query that originally led a user to your website or app. This dimension is automatically populated when Google Ads and Analytics are linked.
firstUserMedium Dimension
The medium that first attributed to the user.
firstUserPrimaryChannelGroup Dimension
The primary channel group that first attributed to the user.
firstUserSource Dimension
The source that first attributed to the user.
firstUserSourceMedium Dimension
The combined source and medium that first acquired the user (e.g., google / organic, direct / (none)).
firstUserSourcePlatform Dimension
The source platform that first acquired the user.
fullPageUrl Dimension
The full URL of the page where the event occurred.
ga4sessionmedium Dimension
The medium of the user's session.
ga4sessionsource Dimension
The source of the user's session.
ga:hostname Dimension
The full domain name of the website where the user activity occurred.
googleAdsAccountName Dimension
The Google Ads account name associated with the campaign.
googleAdsAdGroupId Dimension
The ID of the Google Ads ad group.
googleAdsAdGroupName Dimension
The name of the Google Ads ad group.
googleAdsAdNetworkType Dimension
The ad network type from Google Ads for the user's first session.
googleAdsCampaignId Dimension
The Google Ads campaign ID associated with user activity.
googleAdsCampaignName Dimension
The name of the Google Ads campaign.
googleAdsCampaignType Dimension
The Google Ads campaign type for the user's first session.
googleAdsCustomerId Dimension
The ID of the Google Ads customer account.
googleAdsKeyword Dimension
The Google Ads keyword that matched to trigger an ad impression.
googleAdsQuery Dimension
The search query entered by the user in Google Search that led to an impression of a Google Ads ad.
grossItemRevenue Metric
The total gross revenue from individual items.
grossPurchaseRevenue Metric
The total gross revenue from purchases.
groupId Dimension
The player group ID in a game for an event.
hostName Dimension
The hostname of the page where the event occurred.
hour Dimension
The hour of the day when the event occurred (0-23).
isKeyEvent Dimension
Indicates whether an event is marked as a key event (formerly conversion event).
isoWeek Metric
The ISO week of the date. Example: '01'.
isoYearIsoWeek Metric
The year and ISO week of the date. Example: '202301'.
itemAffiliation Dimension
The affiliation associated with the item.
itemBrand Dimension
The brand of an item, populated by the 'item_brand' parameter in the items array during tagging.
itemCategory Dimension
The category of the item.
itemCategory2 Dimension
The second category of the item.
itemCategory3 Dimension
The third category of the item.
itemCategory4 Dimension
The fourth category of the item.
itemCategory5 Dimension
The fifth category of the item.
itemDiscountAmount Metric
The discount amount for an item.
itemId Dimension
The identifier of the item.
itemListClickEvents Metric
The number of times a user clicked an item within a list. This metric is populated by sending the 'select_item' event in your e-commerce tracking.
itemListClickThroughRate Metric
The click-through rate for items within a list.
itemListId Dimension
The ID of the item list.
itemListName Dimension
The name of the item list.
itemListPosition Dimension
The position of an item in a list.
itemListViewEvents Metric
The number of times users viewed a list of items, such as a product listing page.
itemLocationID Dimension
An e-commerce dimension representing the physical location ID associated with an item.
itemName Dimension
The name of the item.
itemPromotionClickThroughRate Metric
The click-through rate of a promotion for an item.
itemPromotionId Dimension
The ID of the item promotion.
itemPromotionName Dimension
The name of the promotion.
itemRefundAmount Metric
The total refund amount for an item.
itemRevenue Metric
The total revenue from items.
itemVariant Dimension
An e-commerce dimension representing a specific variant of a product (e.g., size, color).
itemViewEvents Metric
The number of times an item was viewed.
itemsAddedToCart Metric
The number of items added to a shopping cart.
itemsCheckedOut Metric
The number of units checked out for a single item.
itemsClickedInList Metric
The number of items clicked within an item list.
itemsClickedInPromotion Metric
The number of items clicked within a promotion.
itemsPurchased Metric
The number of items purchased.
itemsViewed Metric
The number of items viewed.
itemsViewedInList Metric
The number of items viewed in an item list.
itemsViewedInPromotion Metric
The number of items that were viewed within a promotion.
keyEvents Metric
The count of key events.
keyEvents:add_to_cart Metric
The count of 'add_to_cart' key events. Key events are important user interactions that you measure.
keyEvents:begin_checkout Metric
The count of 'begin_checkout' key events. Key events are important user interactions that you measure.
keyEvents:conversion Metric
The count of 'conversion' key events that occurred.
keyEvents:ecommerce_purchase Metric
The count of 'ecommerce_purchase' key events. Key events are important user interactions that you measure.
keyEvents:file_download Metric
The count of 'file_download' key events.
keyEvents:first_open Metric
The count of 'first_open' key events. Key events are important user interactions that you measure.
keyEvents:first_visit Metric
The count of 'first_visit' key events. Key events are important user interactions that you measure.
keyEvents:form_start Metric
The count of 'form_start' key events.
keyEvents:form_submission Metric
A key event representing a form submission, which tracks important user actions on a website or app.
keyEvents:form_submit Metric
The count of 'form_submit' events that are registered as key events.
keyEvents:in_app_purchase Metric
The count of 'in_app_purchase' key events. Key events are important user interactions that you measure.
keyEvents:login Metric
The count of 'login' key events.
keyEvents:page_view Metric
A count of how many times the `page_view` key event occurred, indicating a user viewed a page on your website or app.
keyEvents:purchase Metric
The total count of `purchase` key events.
keyEvents:search Metric
The count of 'search' key events. Key events are important user interactions that you measure.
keyEvents:session_start Metric
The count of 'session_start' key events. Key events are important user interactions that you measure.
keyEvents:sign_up Metric
The count of 'sign_up' key events. Key events are important user interactions that you measure.
keyEvents:view_cart Metric
The count of 'view_cart' key events. Key events are important user interactions that you measure.
keyEvents:view_item Metric
The count of 'view_item' key events. Key events are important user interactions that you measure.
keyEvents:view_item_list Metric
The count of 'view_item_list' key events. Key events are important user interactions that you measure.
keyEvents:view_payment Metric
The count of 'view_payment' key events. Key events are important user interactions that you measure.
keyEvents:view_review Metric
The count of 'view_review' key events. Key events are important user interactions that you measure.
keyEvents:view_shipping Metric
The count of 'view_shipping' key events. Key events are important user interactions that you measure.
landingPage Dimension
The page path of the first page viewed in a session.
landingPagePlusQueryString Dimension
The page path and query string of the first page viewed in a session.
language Dimension
The language of the user's browser or device.
languageCode Dimension
The language code for the language of the user's browser or device, formatted according to ISO 639-1.
linkDomain Dimension
The destination domain of the outbound link.
linkText Dimension
The text of a link that was clicked.
linkUrl Dimension
The URL of an outbound link that was clicked.
manualCampaignId Dimension
The manually configured campaign identifier that led to a key event, populated by the `utm_id` URL parameter.
manualCampaignName Dimension
The name of a manually tagged marketing campaign, used to identify traffic originating from non-Google Ads sources.
manualCreativeFormat Dimension
The format of the creative used in a manually tagged marketing campaign (e.g., "banner," "text ad," "video").
medium Dimension
The medium through which the user arrived (e.g., organic, cpc, referral).
method Dimension
The method by which an event was triggered.
minute Metric
The specific minute of the hour when an event or user activity occurred.
mobileDeviceBranding Dimension
The branding of the mobile device, such as 'Apple' or 'Samsung'.
mobileDeviceMarketingName Dimension
The marketing name of the mobile device, such as 'iPhone X' or 'Galaxy S10'.
mobileDeviceModel Dimension
The model of the mobile device. Example: 'iPhone10,3'.
month Dimension
The month of the year when the event occurred (1-12).
newUsers Metric
The number of first-time users.
newVsReturning Dimension
Indicates whether a user is new or returning.
operatingSystem Dimension
The operating system of the user's device.
operatingSystemVersion Dimension
The operating system version of the user's device. Example: '10'.
operatingSystemWithVersion Dimension
The operating system and its version used by the user, for example, "Android 10" or "Windows 7".
orderCoupon Dimension
An e-commerce dimension representing the coupon code applied to an order.
organicGoogleSearchAveragePosition Metric
The average ranking position of a website's organic listing in Google Search results.
organicGoogleSearchClickThroughRate Metric
The click-through rate for organic Google Search results, calculated as clicks per impression and reported from Search Console.
organicGoogleSearchClicks Metric
The total number of clicks from organic Google Search results, reported from Search Console.
organicGoogleSearchImpressions Metric
The total number of times organic Google Search results were displayed to users, reported from Search Console.
pageLocation Dimension
The full URL of the page where the event occurred.
pagePath Dimension
The portion of the page URL between the hostname and the query string, for example /store/contact-us. Query parameters are excluded. To include them, use pagePathPlusQueryString.
pagePathPlusQueryString Dimension
The path and query string portion of a webpage URL.
pageReferrer Dimension
The referrer of the page where the event occurred.
pageTitle Dimension
The title of the page where the event occurred.
percentScrolled Metric
A custom event parameter indicating the percentage of a page that a user has scrolled. Useful for understanding content engagement.
platform Dimension
The platform on which the event occurred (e.g., web, iOS, Android).
platformDeviceCategory Dimension
The platform and device category combined (e.g., web / desktop, android / mobile).
primaryChannelGroup Dimension
The primary channel group attributed to a key event or the channel group that originally acquired a user, aligning with standard Google Analytics reports.
product Dimension
A general dimension referring to characteristics or identifiers of a product, such as its name, ID, or category.
promotionClicks Metric
The number of times a promotion was clicked.
promotionViews Metric
The number of times promotions were viewed.
property.bigQueryLinks Dimension
Configuration details for BigQuery links associated with the property.
property.createTime Dimension
The creation timestamp of the Google Analytics property.
property.currencyCode Dimension
The currency code (e.g., 'USD', 'EUR') configured for the Google Analytics 4 property.
property.displayName Dimension
The user-friendly display name of the Google Analytics 4 property.
property.displayVideo360AdvertiserLinks Dimension
Links between a Google Analytics property and Display & Video 360 advertisers.
property.googleAdsLinks Dimension
Links between a Google Analytics property and Google Ads accounts.
property.industryCategory Dimension
The industry category that best describes the business or organization associated with the Google Analytics 4 property.
property.name Dimension
The resource name of the Google Analytics 4 property.
property.parent Dimension
The resource name of the parent account that this property belongs to.
property.searchAds360Links Dimension
Links between a Google Analytics property and Search Ads 360 entities.
property.timeZone Dimension
The time zone setting for the Google Analytics property.
property.updateTime Dimension
The last update timestamp of the Google Analytics property.
propertyId Dimension
The numeric identifier for a Google Analytics 4 property.
publisher Dimension
The source or network that serves an ad, such as AdMob Network or Google Ad Manager. It can also refer to a category that applies to items of published content.
publisherAdClicks Metric
The total publisher ad clicks on your app or site.
publisherAdImpressions Metric
The total publisher ad impressions on your app or site.
purchase Metric
The 'purchase' event, which is a key event by default.
purchaseRevenue Metric
The total revenue from purchases.
purchaserRate Metric
The percentage of active users who made a purchase.
refundAmount Metric
The monetary value of refunds issued for transactions.
region Dimension
The geographic region from which user activity originated, such as a state or province. This data is derived from the user's IP address.
returnOnAdSpend Metric
The total revenue divided by the total cost of advertising.
sa360AdGroupId Dimension
The ID of the Search Ads 360 ad group.
sa360AdGroupName Dimension
The name of the SA360 ad group.
sa360CampaignId Dimension
The ID of the Search Ads 360 campaign.
sa360CampaignName Dimension
The name of the SA360 campaign.
sa360EngineAccountId Dimension
The ID of the Search Ads 360 engine account.
sa360EngineAccountName Dimension
The name of the Search Ads 360 engine account.
sa360ManagerAccountId Dimension
The ID of the Search Ads 360 manager account.
screenPageViews Metric
The total number of app screen views and web page views.
screenPageViewsPerSession Metric
The average number of screen and page views per session.
screenPageViewsPerUser Metric
The average number of screen and page views per user.
screenResolution Dimension
The resolution of the user's screen.
scrolledUsers Metric
The number of unique users who scrolled at least 90% of a page.
searchTerm Dimension
The term that the user searched for.
sessionCampaignId Dimension
The ID of the campaign associated with a session.
sessionCampaignName Dimension
The name of the campaign associated with a session.
sessionCm360AccountId Dimension
The Campaign Manager 360 Account ID associated with a session.
sessionCm360AccountName Dimension
The name of the CM360 account associated with a session.
sessionCm360AdvertiserId Dimension
The Campaign Manager 360 Advertiser ID associated with a session.
sessionCm360AdvertiserName Dimension
The Campaign Manager 360 Advertiser Name associated with a session.
sessionCm360CampaignId Dimension
The ID of the CM360 campaign associated with a session.
sessionCm360CampaignName Dimension
The name of the CM360 campaign associated with a session.
sessionCm360CreativeFormat Dimension
The Campaign Manager 360 Creative Format associated with a session.
sessionCm360CreativeId Dimension
The Campaign Manager 360 Creative ID associated with a session.
sessionCm360CreativeName Dimension
The CM360 creative name that attributed to the session.
sessionCm360CreativeType Dimension
The Campaign Manager 360 Creative Type associated with a session.
sessionCm360Medium Dimension
The CM360 medium associated with a session.
sessionCm360PlacementId Dimension
The ID of the CM360 placement associated with a session.
sessionCm360PlacementName Dimension
The name of the CM360 placement associated with a session.
sessionCm360SiteId Dimension
The ID of the CM360 site (placement) associated with a session.
sessionCm360SiteName Dimension
The name of the CM360 site (placement) associated with a session.
sessionCm360Source Dimension
The CM360 source associated with a session.
sessionCm360SourceMedium Dimension
The CM360 source / medium that attributed to the session. Example: 'google / cpc'.
sessionConversionRate:add_payment_info Metric
The session conversion rate for the 'add_payment_info' event.
sessionConversionRate:add_shipping_info Metric
The session conversion rate for the 'add_shipping_info' event.
sessionConversionRate:add_to_cart Metric
The session conversion rate for the 'add_to_cart' event.
sessionConversionRate:add_to_wishlist Metric
The session conversion rate for the 'add_to_wishlist' event.
sessionConversionRate:begin_checkout Metric
The session conversion rate for the 'begin_checkout' event.
sessionConversionRate:purchase Metric
The session conversion rate for the 'purchase' event.
sessionConversionRate:view_item Metric
The session conversion rate for the 'view_item' event.
sessionCustomChannelGroup:{NUM} Dimension
A session-scoped custom channel grouping defined for your property. The `{NUM}` indicates the index of the custom channel group.
sessionDefaultChannelGroup Dimension
The default channel grouping for a session (e.g., Organic Search, Direct, Referral).
sessionDefaultChannelGrouping Dimension
The default channel grouping associated with the user's session.
sessionDv360AdvertiserId Dimension
The Display & Video 360 Advertiser ID associated with a session.
sessionDv360AdvertiserName Dimension
The name of the Display & Video 360 (DV360) advertiser associated with a user session, representing the business running advertising campaigns.
sessionDv360CampaignId Dimension
The Display & Video 360 Campaign ID associated with a session.
sessionDv360CampaignName Dimension
The Display & Video 360 Campaign Name associated with a session.
sessionDv360CreativeId Dimension
The Display & Video 360 Creative ID associated with a session.
sessionDv360CreativeName Dimension
The Display & Video 360 Creative Name associated with a session.
sessionDv360InsertionOrderId Dimension
The Display & Video 360 Insertion Order ID associated with a session.
sessionDv360InsertionOrderName Dimension
The Display & Video 360 Insertion Order Name associated with a session.
sessionDv360LineItemId Dimension
The Display & Video 360 Line Item ID associated with a session.
sessionDv360LineItemName Dimension
The DV360 line item name that attributed to the session.
sessionGoogleAdsAccountName Dimension
The name of the Google Ads account associated with a session.
sessionGoogleAdsAdGroupId Dimension
The ID of the Google Ads ad group associated with a session.
sessionGoogleAdsAdGroupName Dimension
The name of the Google Ads ad group associated with a session.
sessionGoogleAdsAdNetworkType Dimension
The ad network type of the Google Ads campaign that drove the user's session.
sessionGoogleAdsCampaignId Dimension
The ID of the Google Ads campaign associated with a session.
sessionGoogleAdsCampaignName Dimension
The name of the Google Ads campaign associated with a session.
sessionGoogleAdsCampaignType Dimension
The campaign type for the Google Ads campaign associated with a specific session. Campaign types define where ads appear and the available settings, including options like Search, Display, Shopping, and Video.
sessionGoogleAdsCreativeId Dimension
The ID of the Google Ads creative associated with a session.
sessionGoogleAdsCustomerId Dimension
The Google Ads customer ID that attributed to the session.
sessionGoogleAdsKeyword Dimension
The Google Ads keyword that matched to trigger an ad impression for a session.
sessionGoogleAdsQuery Dimension
The Google Ads search query that drove the user's session.
sessionKeyEventRate Metric
The rate of key events per session.
sessionKeyEventRate:add_to_cart Metric
The rate of 'add_to_cart' key events within a user session.
sessionKeyEventRate:purchase Metric
The rate of 'purchase' key events within a user session.
sessionManualCampaignId Dimension
The ID of the manual campaign that led to the session, populated by the `utm_id` URL parameter.
sessionManualMedium Dimension
The manually defined medium (e.g., 'email', 'referral') associated with a user's session.
sessionManualSource Dimension
The manually defined source (e.g., 'newsletter', 'partner-site') associated with a user's session.
sessionManualSourcePlatform Dimension
The manually specified source platform that initiated a user session, populated by the `utm_source_platform` URL parameter.
sessionMedium Dimension
The session-scoped medium (e.g., organic, cpc, referral).
sessionPrimaryChannelGroup Dimension
The primary channel grouping for the session.
sessionSa360AdGroupId Dimension
The Search Ads 360 Ad Group ID associated with a session.
sessionSa360AdGroupName Dimension
The Search Ads 360 Ad Group Name associated with a session.
sessionSa360CampaignId Dimension
The Search Ads 360 Campaign ID associated with a session.
sessionSa360CampaignName Dimension
The Search Ads 360 Campaign Name associated with a session.
sessionSa360EngineAccountId Dimension
The Search Ads 360 Engine Account ID associated with a session.
sessionSa360EngineAccountName Dimension
The Search Ads 360 Engine Account Name associated with a session.
sessionSa360EngineAccountType Dimension
The Search Ads 360 Engine Account Type associated with a session.
sessionSa360Keyword Dimension
The Search Ads 360 Keyword associated with a session.
sessionSa360ManagerAccountId Dimension
The Search Ads 360 Manager Account ID associated with a session.
sessionSa360ManagerAccountName Dimension
The Search Ads 360 Manager Account Name associated with a session.
sessionSource Dimension
The session-scoped source (e.g., google, direct, (not set)).
sessionSourceMedium Dimension
The combined session-scoped source and medium (e.g., google / organic, direct / (none)).
sessionSourcePlatform Dimension
The source platform for the session (e.g., Google Ads, SA360, DV360).
sessionduration Dimension
The total duration of all sessions, measured in seconds.
sessions Metric
The number of sessions.
sessionsPerUser Metric
The average number of sessions per user.
shippingAmount Metric
The total shipping cost for an e-commerce transaction.
shippingTier Dimension
The shipping tier selected for the delivery of a purchase, such as Ground, Air, or Next-day. It is populated by the `shipping_tier` event parameter in the `add_shipping_info` event.
source Dimension
The source through which the user arrived (e.g., google, direct, (not set)).
source medium Dimension
The source and medium of the session.
sourceMedium Dimension
The combined source and medium that led a user to a website or application (e.g., 'google / organic').
sourcePlatform Dimension
The source platform for user acquisition (e.g., Google Ads, SA360, DV360).
streamId Dimension
The unique identifier for the data stream.
streamName Dimension
The user-friendly name of the data stream.
taxAmount Metric
The total tax amount applied to an e-commerce transaction.
totalAdRevenue Metric
The total revenue generated from ads.
totalPurchasers Metric
The number of unique purchasers.
totalRevenue Metric
The total revenue from purchases, subscriptions, and ads.
totalUsers Metric
The total number of unique users.
transactionId Dimension
The unique identifier for an e-commerce transaction.
transactions Metric
The total number of unique transaction IDs.
transactionsPerPurchaser Metric
The number of purchases per unique purchaser.
unifiedPagePathScreen Dimension
The page path and screen class for combined web and app data.
unifiedScreenClass Dimension
The screen class of the application on which the event was logged.
userAgeBracket Dimension
The age bracket of the user (e.g., 18-24, 25-34).
userConversionRate:add_payment_info Metric
The user conversion rate for the 'add_payment_info' event.
userConversionRate:add_shipping_info Metric
The user conversion rate for the 'add_shipping_info' event.
userConversionRate:add_to_cart Metric
The user conversion rate for the 'add_to_cart' event.
userConversionRate:begin_checkout Metric
The user conversion rate for the 'begin_checkout' event.
userConversionRate:purchase Metric
The user conversion rate for the 'purchase' event.
userConversionRate:view_item Metric
The user conversion rate for the 'view_item' event.
userEngagementDuration Metric
The total duration (in seconds) that users spent with the website or app in the foreground.
userGender Dimension
The gender of the user.
userKeyEventRate Metric
The rate of key events per user.
userKeyEventRate:purchase Metric
The rate at which users trigger the `purchase` key event, calculated as the number of `purchase` events divided by the number of active users.
virtualCurrencyName Dimension
The name of a virtual currency with which the user is interacting (e.g., spending or purchasing gems in a game), populated by the `virtual_currency_name` event parameter.
week Metric
The week of the date. Example: '01'.
year Dimension
The year when the event occurred.
yearMonth Metric
The year and month of the event in YYYYMM format.
yearWeek Metric
The combined values of year and week, formatted as YYYYWW, where weeks begin on Monday following the ISO-8601 standard.