Google Analytics Data (GA4): Most-used fields

The table below gives information about most-used fields that you can import from Google Analytics Data (GA4). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account ID	Account ID		dimension
Account Name	Account Name		dimension
Ad group	Ad group		dimension
Advertiser	Advertiser		dimension
AvailableImpressions	AvailableImpressions		metric
Brand	Brand		dimension
Campaign	Campaign		dimension
Campaign End Date	Campaign End Date		dimension
Campaign ID	Campaign ID		dimension
Campaign Name	Campaign Name		dimension
Campaign Start Date	Campaign Start Date		dimension
Campaign Type	Campaign Type		dimension
Channel Grouping	Channel Grouping		dimension
Channels	Channels		dimension
Clicks	Clicks		dimension
Content Name	Content Name		dimension
Conversion	Conversion		dimension
Cost	Cost		dimension
Country Code	Country Code		dimension
Country Name	Country Name		dimension
Date Hour	Date Hour		dimension
Default Channel Grouping	Default Channel Grouping		dimension
Device	Device		dimension
Google Ad Group	Google Ad Group		dimension
Google Ads Campaign	Google Ads Campaign		dimension
Impressions	Impressions		dimension
Inventory Source	Inventory Source		dimension
Keyword	Keyword		dimension
Marketing Channel	Marketing Channel		dimension
MeasurableImpressions	MeasurableImpressions		metric
Organic Source	Organic Source		dimension
Page Name	Page Name		dimension
Pageviews	Pageviews		metric
Region	Region		dimension
Site Category	Site Category		dimension
Site Name	Site Name		dimension
VideoViews	VideoViews		metric
ViewableImpressions	ViewableImpressions		metric
WeekAsDate	WeekAsDate		dimension
WeekNum	WeekNum		metric
WeekStartDate	WeekStartDate		dimension
account.createTime	account.createTime		dimension
account.displayName	account.displayName		dimension
account.name	account.name		dimension
account.regionCode	account.regionCode		dimension
account.updateTime	account.updateTime		dimension
account_id	account_id		dimension
account_name	account_name		dimension
achievementId	achievementId	The achievement ID in a game for an event. Populated by the event parameter achievement_id.	dimension
active1DayUsers	active1DayUsers	The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report’s date range. Note: this is the same as Active Users.	metric
active28DayUsers	active28DayUsers	The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report’s date range.	metric
active7DayUsers	active7DayUsers	The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report’s date range.	metric
activeUsers	activeUsers	The number of distinct users who visited your site or app.	metric
adFormat	adFormat	Describes the way ads looked and where they were located. Typical formats include Interstitial, Banner, Rewarded, and Native advanced.	dimension
adSourceName	adSourceName	The source network that served the ad. Typical sources include AdMob Network, Liftoff, Facebook Audience Network, and Mediated house ads.	dimension
adUnitExposure	adUnitExposure	The time that an ad unit was exposed to a user, in milliseconds.	metric
adUnitName	adUnitName	The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.	dimension
ad_id	ad_id		dimension
ad_name	ad_name		dimension
addToCarts	addToCarts	The number of times users added items to their shopping carts.	metric
add_payment_info	add_payment_info		metric
add_shipping_info	add_shipping_info		metric
add_to_cart	add_to_cart		metric
adset_id	adset_id		dimension
adset_name	adset_name		dimension
advertiserAdClicks	advertiserAdClicks	Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.	metric
advertiserAdCost	advertiserAdCost	The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data.	metric
advertiserAdCostPerClick	advertiserAdCostPerClick	Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.	metric
advertiserAdImpressions	advertiserAdImpressions	The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.	metric
advertiserName	advertiserName		dimension
appVersion	appVersion	The app’s versionName (Android) or short bundle version (iOS).	dimension
app_clear_data	app_clear_data		metric
app_exception	app_exception		metric
app_remove	app_remove		metric
app_update	app_update		metric
article_read	article_read		metric
audienceId	audienceId	The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports.	metric
audienceName	audienceName	The given name of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports.	dimension
audienceResourceName	audienceResourceName	The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see Resource names.	dimension
averagePurchaseRevenue	averagePurchaseRevenue	The average purchase revenue in the transaction group of events.	metric
averagePurchaseRevenuePerPayingUser	averagePurchaseRevenuePerPayingUser	Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.	metric
averagePurchaseRevenuePerUser	averagePurchaseRevenuePerUser	The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.	metric
averageRevenuePerUser	averageRevenuePerUser	Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.	metric
averageSessionDuration	averageSessionDuration	The average duration (in seconds) of users` sessions.	metric
begin_checkout	begin_checkout		metric
bounceRate	bounceRate	The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.	metric
bounces	bounces		metric
brandingInterest	brandingInterest	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, Shoppers, Lifestyles & Hobbies/Pet Lovers, or Travel/Travel Buffs/Beachbound Travelers.	dimension
browser	browser	The browsers used to view your website.	dimension
button_click	button_click		metric
campaignId	campaignId	The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
campaignName	campaignName	The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
campaign_day	campaign_day		metric
campaign_id	campaign_id		dimension
campaign_month	campaign_month		metric
campaign_name	campaign_name		dimension
campaign_objective	campaign_objective		dimension
campaign_type	campaign_type		dimension
campaign_year	campaign_year		metric
cartToViewRate	cartToViewRate	The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.	metric
channel_name	channel_name		dimension
character	character	The player character in a game for an event. Populated by the event parameter character.	dimension
chat_initiated	chat_initiated		metric
checkout_step_view	checkout_step_view		metric
checkouts	checkouts	The number of times users started the checkout process. This metric counts the occurrence of the begin_checkout event.	metric
city	city	The city from which the user activity originated.	dimension
cityId	cityId	The geographic ID of the city from which the user activity originated, derived from their IP address.	dimension
click	click		metric
cm360AccountId	cm360AccountId	The CM360 Account ID that led to the key event. Identifies the CM360 Account.	dimension
cm360AccountName	cm360AccountName	The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.	dimension
cm360AdvertiserId	cm360AdvertiserId	The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.	dimension
cm360AdvertiserName	cm360AdvertiserName	The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.	dimension
cm360CampaignId	cm360CampaignId	The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.	dimension
cm360CampaignName	cm360CampaignName	The CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.	dimension
cm360CreativeFormat	cm360CreativeFormat	The CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.	dimension
cm360CreativeId	cm360CreativeId	The CM360 Creative ID that led to the key event. Identifies a CM360 creative.	dimension
cm360CreativeName	cm360CreativeName	The CM360 Creative Name that led to the key event. The name given to a CM360 creative.	dimension
cm360PlacementCostStructure	cm360PlacementCostStructure		dimension
cm360PlacementId	cm360PlacementId	The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.	dimension
cm360PlacementName	cm360PlacementName	The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.	dimension
cm360SiteId	cm360SiteId	The CM360 Site ID that led to the key event. Identifies a CM360 site.	dimension
cm360SiteName	cm360SiteName	The CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.	dimension
cm360Source	cm360Source	The CM360 Source that led to the key event. The CM360 source is also referred to as the site name.	dimension
cm360SourceMedium	cm360SourceMedium	The CM360 Source Medium that led to the key event. A combination of the source and medium.	dimension
contentGroup	contentGroup	A category that applies to items of published content. Populated by the event parameter content_group.	dimension
contentId	contentId	The identifier of the selected content. Populated by the event parameter content_id.	dimension
contentType	contentType	The category of the selected content. Populated by the event parameter content_type.	dimension
continent	continent	The continent from which the user activity originated. For example, Americas or Asia.	dimension
continentId	continentId	The geographic ID of the continent from which the user activity originated, derived from their IP address.	dimension
conversions	conversions		metric
conversions:add_payment_info	conversions:add_payment_info		metric
conversions:add_shipping_info	conversions:add_shipping_info		metric
conversions:add_to_cart	conversions:add_to_cart		metric
conversions:add_to_wishlist	conversions:add_to_wishlist		metric
conversions:begin_checkout	conversions:begin_checkout		metric
conversions:first_open	conversions:first_open		metric
conversions:purchase	conversions:purchase		metric
conversions:view_item	conversions:view_item		metric
country	country	The country from which the user activity originated.	dimension
countryId	countryId	The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.	dimension
crashAffectedUsers	crashAffectedUsers	The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name “app_exception”.	metric
crashFreeUsersRate	crashFreeUsersRate	The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.	metric
currencyCode	currencyCode	The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, USD or GBP. Currency is specified in tagging by the currency parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See Currency reference.	dimension
customChannelGroup:{NUM}	customChannelGroup:{NUM}		dimension
date	date	The date of the event, formatted as YYYYMMDD.	dimension
dateHour	dateHour	The combined values of date and hour formatted as YYYYMMDDHH.	metric
dateHourMinute	dateHourMinute	The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.	metric
dauPerMau	dauPerMau	The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.	metric
dauPerWau	dauPerWau	The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.	metric
day	day	The day of the month, a two-digit number from 01 to 31.	metric
dayOfWeek	dayOfWeek	The integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.	metric
dayOfWeekName	dayOfWeekName	The day of the week in English. This dimension has values such as Sunday or Monday.	dimension
day_number	day_number		metric
defaultChannelGroup	defaultChannelGroup	The key event’s default channel group is based primarily on source and medium. An enumeration which includes Direct, Organic Search, Paid Social, Organic Social, Email, Affiliates, Referral, Paid Search, Video, and Display.	dimension
defaultChannelGrouping	defaultChannelGrouping		dimension
deviceCategory	deviceCategory	The type of device: Desktop, Tablet, or Mobile.	dimension
deviceModel	deviceModel	The mobile device model (example: iPhone 10,6).	dimension
device_category	device_category		dimension
device_type	device_type		dimension
domain	domain		dimension
dv360AdvertiserId	dv360AdvertiserId	The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.	dimension
dv360AdvertiserName	dv360AdvertiserName	The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns.	dimension
dv360CampaignId	dv360CampaignId	The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.	dimension
dv360CampaignName	dv360CampaignName	The DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common business goal.	dimension
dv360CreativeFormat	dv360CreativeFormat	The DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, video, or native.	dimension
dv360CreativeId	dv360CreativeId	The DV360 Creative ID that led to the key event. Identifies the DV360 creative.	dimension
dv360CreativeName	dv360CreativeName	The DV360 Creative Name that led to the key event. The name given to a DV360 creative.	dimension
dv360InsertionOrderId	dv360InsertionOrderId	The DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.	dimension
dv360InsertionOrderName	dv360InsertionOrderName	The DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.	dimension
dv360LineItemId	dv360LineItemId	The DV360 Line Item ID that led to the key event. Identifies the DV360 line item.	dimension
dv360LineItemName	dv360LineItemName	The DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to inventory sources.	dimension
dv360PartnerName	dv360PartnerName	The DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual advertisers.	dimension
ecommercePurchases	ecommercePurchases	The number of times users completed a purchase. This metric counts purchase events; this metric does not count in_app_purchase and subscription events.	metric
engagedSessions	engagedSessions	The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.	metric
engagementRate	engagementRate	The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.	metric
eventCount	eventCount	The count of events.	metric
eventCountPerUser	eventCountPerUser	The average number of events per user (Event count divided by Active users).	metric
eventName	eventName	The name of the event.	dimension
eventsPerSession	eventsPerSession	The average number of events per session (Event count divided by Sessions).	metric
fileExtension	fileExtension	The extension of the downloaded file (for example, pdf or txt). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter file_extension.	dimension
file_download	file_download		metric
firstSessionDate	firstSessionDate	The date the user’s first session occurred, formatted as YYYYMMDD.	dimension
firstTimePurchaserRate	firstTimePurchaserRate	The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.	metric
firstTimePurchasers	firstTimePurchasers	The number of users that completed their first purchase event.	metric
firstTimePurchasersPerNewUser	firstTimePurchasersPerNewUser	The average number of first time purchasers per new user.	metric
firstUserCampaignId	firstUserCampaignId	Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
firstUserCampaignName	firstUserCampaignName	Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
firstUserCm360Source	firstUserCm360Source	The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.	dimension
firstUserCustomChannelGroup:{NUM}	firstUserCustomChannelGroup:{NUM}		dimension
firstUserDefaultChannelGroup	firstUserDefaultChannelGroup	The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes Direct, Organic Search, Paid Social, Organic Social, Email, Affiliates, Referral, Paid Search, Video, and Display.	dimension
firstUserDv360PartnerName	firstUserDv360PartnerName	The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.	dimension
firstUserGoogleAdsAccountName	firstUserGoogleAdsAccountName	The Account name from Google Ads that first acquired the user.	dimension
firstUserGoogleAdsAdGroupId	firstUserGoogleAdsAdGroupId	The Ad Group Id in Google Ads that first acquired the user.	metric
firstUserGoogleAdsAdGroupName	firstUserGoogleAdsAdGroupName	The Ad Group Name in Google Ads that first acquired the user.	dimension
firstUserGoogleAdsCampaignId	firstUserGoogleAdsCampaignId	Identifier of the Google Ads marketing campaign that first acquired the user.	dimension
firstUserGoogleAdsCampaignName	firstUserGoogleAdsCampaignName	Name of the Google Ads marketing campaign that first acquired the user.	dimension
firstUserGoogleAdsCreativeId	firstUserGoogleAdsCreativeId	The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.	dimension
firstUserGoogleAdsCustomerId	firstUserGoogleAdsCustomerId	The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.	dimension
firstUserGoogleAdsKeyword	firstUserGoogleAdsKeyword	First user Google Ads keyword text	dimension
firstUserGoogleAdsQuery	firstUserGoogleAdsQuery	The search query that first acquired the user.	dimension
firstUserManualCreativeFormat	firstUserManualCreativeFormat	The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter.	dimension
firstUserManualSourcePlatform	firstUserManualSourcePlatform	The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter.	dimension
firstUserMedium	firstUserMedium	The medium that first acquired the user to your website or app.	dimension
firstUserPrimaryChannelGroup	firstUserPrimaryChannelGroup	The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property’s data in alignment with channel grouping over time. To learn more, see Custom channel groups.	dimension
firstUserSa360KeywordText	firstUserSa360KeywordText	The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.	dimension
firstUserSource	firstUserSource	The source that first acquired the user to your website or app.	dimension
firstUserSourceMedium	firstUserSourceMedium	The combined values of the dimensions firstUserSource and firstUserMedium.	dimension
firstUserSourcePlatform	firstUserSourcePlatform	The source platform that first acquired the user. Don’t depend on this field returning Manual for traffic that uses UTMs; this field will update from returning Manual to returning (not set) for an upcoming feature launch.	dimension
first_open	first_open		metric
first_visit	first_visit		metric
fullPageUrl	fullPageUrl	The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true.	dimension
ga4_sessions	ga4_sessions		metric
ga4sessionmedium	ga4sessionmedium		dimension
ga4sessionsource	ga4sessionsource		dimension
ga:adContent	ga:adContent		dimension
ga:hostname	ga:hostname		dimension
ga:medium	ga:medium		dimension
ga:source	ga:source		dimension
ga:sourceMedium	ga:sourceMedium		dimension
global_channel	global_channel		dimension
googleAdsAccountName	googleAdsAccountName	The Account name from Google Ads for the campaign that led to the key event. Corresponds to customer.descriptive_name in the Google Ads API.	dimension
googleAdsAdGroupId	googleAdsAdGroupId	The Google Ads ad group ID attributed to the key event.	dimension
googleAdsAdGroupName	googleAdsAdGroupName	The ad group name attributed to the key event.	dimension
googleAdsAdNetworkType	googleAdsAdNetworkType	The advertising network type of the key event. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign).	dimension
googleAdsCampaignId	googleAdsCampaignId	The campaign ID for the Google Ads campaign attributed to the key event.	dimension
googleAdsCampaignName	googleAdsCampaignName	The campaign name for the Google Ads campaign attributed to the key event.	dimension
googleAdsCampaignType	googleAdsCampaignType	The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see Choose the right campaign type.	dimension
googleAdsCreativeId	googleAdsCreativeId	The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.	dimension
googleAdsCustomerId	googleAdsCustomerId	The Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Google Ads accounts.	dimension
googleAdsKeyword	googleAdsKeyword	The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Keywords: Definition.	dimension
googleAdsQuery	googleAdsQuery	The search query that led to the key event.	dimension
grossItemRevenue	grossItemRevenue	The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.	metric
grossPurchaseRevenue	grossPurchaseRevenue	The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew. Purchase revenue is specified by the value parameter in tagging.	metric
groupId	groupId	The player group ID in a game for an event. Populated by the event parameter group_id.	dimension
hostName	hostName	Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.	dimension
hour	hour	The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property’s timezone.	metric
isConversionEvent	isConversionEvent		dimension
isKeyEvent	isKeyEvent	The string true if the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn’t change historic data. You can mark any event as key in Google Analytics, and some events (such as first_open or purchase) are marked as key events by default.	dimension
isoWeek	isoWeek	ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53.	metric
isoYear	isoYear	The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.	metric
isoYearIsoWeek	isoYearIsoWeek	The combined values of isoWeek and isoYear. Example values include 201652 & 201701.	metric
itemAffiliation	itemAffiliation	The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the affiliation item parameter.	dimension
itemBrand	itemBrand	Brand name of the item.	dimension
itemCategory	itemCategory	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.	dimension
itemCategory2	itemCategory2	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.	dimension
itemCategory3	itemCategory3	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.	dimension
itemCategory4	itemCategory4	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.	dimension
itemCategory5	itemCategory5	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.	dimension
itemDiscountAmount	itemDiscountAmount	The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the discount item parameter.	metric
itemId	itemId	The ID of the item.	dimension
itemListClickEvents	itemListClickEvents	The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the select_item event.	metric
itemListId	itemListId	The ID of the item list.	dimension
itemListName	itemListName	The name of the item list.	dimension
itemListPosition	itemListPosition	The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the index parameter in the items array.	dimension
itemListViewEvents	itemListViewEvents	The number of times the item list was viewed. This metric counts the occurrence of the view_item_list event.	metric
itemLocationID	itemLocationID	The physical location associated with the item. For example, the physical store location. It’s recommended to use the Google Place ID that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the location_id parameter in the items array.	dimension
itemName	itemName	The name of the item.	dimension
itemPromotionClickThroughRate	itemPromotionClickThroughRate	The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.	metric
itemPromotionCreativeName	itemPromotionCreativeName	The name of the item-promotion creative.	dimension
itemPromotionCreativeSlot	itemPromotionCreativeSlot	The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the creative_slot parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.	dimension
itemPromotionId	itemPromotionId	The ID of the item promotion.	dimension
itemPromotionName	itemPromotionName	The name of the promotion for the item.	dimension
itemRefundAmount	itemRefundAmount	Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the refund event.	metric
itemRevenue	itemRevenue	The total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.	metric
itemVariant	itemVariant	The specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by the item_variant parameter.	dimension
itemViewEvents	itemViewEvents	The number of times the item details were viewed. The metric counts the occurrence of the view_item event.	metric
itemsAddedToCart	itemsAddedToCart	The number of units added to cart for a single item. This metric counts the quantity of items in add_to_cart events.	metric
itemsAddedToViewedRatio	itemsAddedToViewedRatio		metric
itemsCheckedOut	itemsCheckedOut	The number of units checked out for a single item. This metric counts the quantity of items in begin_checkout events.	metric
itemsClickedInList	itemsClickedInList	The number of units clicked in list for a single item. This metric counts the quantity of items in select_item events.	metric
itemsClickedInPromotion	itemsClickedInPromotion	The number of units clicked in promotion for a single item. This metric counts the quantity of items in select_promotion events.	metric
itemsPurchased	itemsPurchased	The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.	metric
itemsPurchasedToAddedRatio	itemsPurchasedToAddedRatio		metric
itemsPurchasedToViewedRatio	itemsPurchasedToViewedRatio		metric
itemsViewed	itemsViewed	The number of units viewed for a single item. This metric counts the quantity of items in view_item events.	metric
itemsViewedInList	itemsViewedInList	The number of units viewed in list for a single item. This metric counts the quantity of items in view_item_list events.	metric
keyEvents	keyEvents	The count of key events. Marking an event as a key event affects reports from time of creation. It doesn’t change historic data. You can mark any event as key in Google Analytics, and some events (such as first_open or purchase) are marked as key events by default.	metric
keyEvents:add_to_cart	keyEvents:add_to_cart		metric
keyEvents:begin_checkout	keyEvents:begin_checkout		metric
keyEvents:conversion	keyEvents:conversion		metric
keyEvents:ecommerce_purchase	keyEvents:ecommerce_purchase		metric
keyEvents:file_download	keyEvents:file_download		metric
keyEvents:first_open	keyEvents:first_open		metric
keyEvents:first_visit	keyEvents:first_visit		metric
keyEvents:form_start	keyEvents:form_start		metric
keyEvents:form_submission	keyEvents:form_submission		metric
keyEvents:form_submit	keyEvents:form_submit		metric
keyEvents:in_app_purchase	keyEvents:in_app_purchase		metric
keyEvents:login	keyEvents:login		metric
keyEvents:order_complete	keyEvents:order_complete		metric
keyEvents:page_view	keyEvents:page_view		metric
keyEvents:purchase	keyEvents:purchase		metric
keyEvents:search	keyEvents:search		metric
keyEvents:select_item	keyEvents:select_item		metric
keyEvents:session_start	keyEvents:session_start		metric
keyEvents:sign_up	keyEvents:sign_up		metric
keyEvents:view_cart	keyEvents:view_cart		metric
keyEvents:view_item	keyEvents:view_item		metric
keyEvents:view_item_list	keyEvents:view_item_list		metric
keyEvents:view_payment	keyEvents:view_payment		metric
keyEvents:view_review	keyEvents:view_review		metric
keyEvents:view_shipping	keyEvents:view_shipping		metric
landingPage	landingPage	The page path associated with the first pageview in a session.	dimension
landingPagePlusQueryString	landingPagePlusQueryString	The page path + query string associated with the first pageview in a session.	dimension
landing_page	landing_page		dimension
language	language	The language setting of the user’s browser or device. For example, English.	dimension
languageCode	languageCode	The language setting (ISO 639) of the user’s browser or device. For example, en-us.	dimension
linkClasses	linkClasses	The HTML class attribute for an outbound link. For example if a user clicks a link <a class=”center” href=”www.youtube.com”>, this dimension will return center. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_classes.	dimension
linkDomain	linkDomain	The destination domain of the outbound link. For example if a user clicks a link <a href=”www.youtube.com”>, this dimension will return youtube.com. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_domain.	dimension
linkId	linkId		dimension
linkText	linkText	The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_text.	dimension
linkUrl	linkUrl	The full URL for an outbound link or file download. For example if a user clicks a link <a href=”https://www.youtube.com/results?search_query=analytics”>, this dimension will return https://www.youtube.com/results?search_query=analytics. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter link_url.	dimension
linkedAccountId	linkedAccountId		dimension
login	login		metric
manualCampaignId	manualCampaignId	The manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by utm_id URL parameter.	dimension
manualCampaignName	manualCampaignName	The manual Campaign Name that led to the key event. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs.	dimension
manualCreativeFormat	manualCreativeFormat	The manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter.	dimension
manualMedium	manualMedium	The manual Medium that led to the key event. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.	dimension
manualSource	manualSource	The manual Source that led to the key event. The referrer. Populated by utm_source URL parameter.	dimension
medium	medium	The medium attributed to the key event.	dimension
method	method	The method by which an event was triggered. Populated by the event parameter method.	dimension
minute	minute	The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property’s timezone.	metric
mobileDeviceBranding	mobileDeviceBranding	Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).	dimension
mobileDeviceMarketingName	mobileDeviceMarketingName	The branded device name (examples: Galaxy S10 or P30 Pro).	dimension
mobileDeviceModel	mobileDeviceModel	The mobile device model name (examples: iPhone X or SM-G950F).	dimension
month	month	The month of the event, a two digit integer from 01 to 12.	metric
month-year	month-year		dimension
newUsers	newUsers	The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit).	metric
newVsReturning	newVsReturning	New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: new or returning.	dimension
new_users	new_users		metric
nthDay	nthDay	The number of days since the start of the date range.	metric
nthHour	nthHour	The number of hours since the start of the date range. The starting hour is 0000.	metric
nthMinute	nthMinute		dimension
nthMonth	nthMonth		metric
operatingSystem	operatingSystem	The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.	dimension
operatingSystemVersion	operatingSystemVersion	The operating system versions used by visitors to your website or app. For example, Android 10’s version is 10, and iOS 13.5.1’s version is 13.5.1.	dimension
operatingSystemWithVersion	operatingSystemWithVersion	The operating system and version. For example, Android 10 or Windows 7.	dimension
organicGoogleSearchAveragePosition	organicGoogleSearchAveragePosition	The average ranking of your website URLs for the query reported from Search Console. For example, if your site’s URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.	metric
organicGoogleSearchClickThroughRate	organicGoogleSearchClickThroughRate	The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.	metric
organicGoogleSearchClicks	organicGoogleSearchClicks	The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.	metric
organicGoogleSearchImpressions	organicGoogleSearchImpressions	The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.	metric
organic_paid	organic_paid		dimension
outbound	outbound	Returns true if the link led to a site that is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter outbound.	dimension
pageLocation	pageLocation	The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter page_location.	dimension
pagePath	pagePath	The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us.	dimension
pagePathPlusQueryString	pagePathPlusQueryString	The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true.	dimension
pageReferrer	pageReferrer	The full referring URL including the hostname and path. This referring URL is the user’s previous URL and can be this website’s domain or other domains. Populated by the event parameter page_referrer.	dimension
pageTitle	pageTitle	The web page titles used on your site.	dimension
page_path	page_path		dimension
page_view	page_view		metric
page_views	page_views		metric
paid	paid		dimension
placement	placement		dimension
platform	platform	The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream’s type in a report, use both platform and streamId.	dimension
platformDeviceCategory	platformDeviceCategory	The platform and type of device on which your website or mobile app ran. (example: Android / mobile)	dimension
primaryChannelGroup	primaryChannelGroup	The primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property’s data in alignment with channel grouping over time. To learn more, see Custom channel groups.	dimension
processing_date	processing_date		dimension
product	product		dimension
product_brand	product_brand		dimension
product_category	product_category		dimension
product_title	product_title		dimension
product_type	product_type		dimension
promotionClicks	promotionClicks	The number of times an item promotion was clicked. This metric counts the occurrence of the select_promotion event.	metric
promotionViews	promotionViews	The number of times an item promotion was viewed. This metric counts the occurrence of the view_promotion event.	metric
property.bigQueryLinks	property.bigQueryLinks		dimension
property.createTime	property.createTime		dimension
property.currencyCode	property.currencyCode		dimension
property.displayName	property.displayName		dimension
property.displayVideo360AdvertiserLinks	property.displayVideo360AdvertiserLinks		dimension
property.googleAdsLinks	property.googleAdsLinks		dimension
property.industryCategory	property.industryCategory		dimension
property.name	property.name		dimension
property.parent	property.parent		dimension
property.searchAds360Links	property.searchAds360Links		dimension
property.timeZone	property.timeZone		dimension
property.updateTime	property.updateTime		dimension
propertyId	propertyId		metric
publisher	publisher		dimension
publisherAdClicks	publisherAdClicks	The number of ad_click events.	metric
publisherAdImpressions	publisherAdImpressions	The number of ad_impression events.	metric
publisher_name	publisher_name		dimension
publisher_platform	publisher_platform		dimension
purchase	purchase		metric
purchaseRevenue	purchaseRevenue	The sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew. Purchase revenue is specified by the value parameter in tagging.	metric
purchaseToViewRate	purchaseToViewRate	The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).	metric
purchase_revenue	purchase_revenue		metric
purchaserRate	purchaserRate	The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.	metric
purchases	purchases		metric
refundAmount	refundAmount	The total refunded transaction revenues. Refund amount sums refunded revenue for the refund and app_store_refund events.	metric
region iso	region iso		dimension
remove_from_cart	remove_from_cart		metric
returnOnAdSpend	returnOnAdSpend	Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.	metric
returningUsers	returningUsers		metric
revenue	revenue		metric
sa360AdGroupId	sa360AdGroupId	The SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.	dimension
sa360AdGroupName	sa360AdGroupName	The SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.	dimension
sa360CampaignId	sa360CampaignId	The SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.	dimension
sa360CampaignName	sa360CampaignName	The SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for your advertising.	dimension
sa360EngineAccountId	sa360EngineAccountId	The SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.	dimension
sa360EngineAccountName	sa360EngineAccountName	The SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see SA360 engine account.	dimension
sa360KeywordText	sa360KeywordText	The SA360 Keyword Text that led to the key event. The keywords that matched the search query.	dimension
sa360ManagerAccountId	sa360ManagerAccountId	The SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.	dimension
screenPageViews	screenPageViews	The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).	metric
screenPageViewsPerSession	screenPageViewsPerSession	The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.	metric
screenPageViewsPerUser	screenPageViewsPerUser	The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.	metric
screenResolution	screenResolution	The screen resolution of the user’s monitor. For example, 1920x1080.	dimension
screen_view	screen_view		metric
scroll	scroll		metric
scroll_depth	scroll_depth		metric
scrolledUsers	scrolledUsers	The number of unique users who scrolled down at least 90% of the page.	metric
search	search		metric
searchTerm	searchTerm	The term searched by the user. For example if the user visits /some-page.html?q=some-term, this dimension returns some-term. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter search_term.	dimension
search_term	search_term		dimension
segment	segment	A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. To learn more, see Segment builder. The segment dimension returns the name assigned to the segment in the request with a 1-based prefix (i.e. if the first segment is named Paid Traffic in the request, then this segment will be 1. Paid Traffic in the response). If segments names are not specified in the request, segments are named by 1-based names such as 1. Segment ans 2. Segment).	dimension
select_content	select_content		metric
select_item	select_item		metric
select_promotion	select_promotion		metric
sessionCampaignId	sessionCampaignId	The marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
sessionCampaignName	sessionCampaignName	The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
sessionCm360AccountId	sessionCm360AccountId	The CM360 Account ID that led to the session. Identifies the CM360 account.	dimension
sessionCm360AccountName	sessionCm360AccountName	The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.	dimension
sessionCm360AdvertiserId	sessionCm360AdvertiserId	The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.	dimension
sessionCm360AdvertiserName	sessionCm360AdvertiserName	The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.	dimension
sessionCm360CampaignId	sessionCm360CampaignId	The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.	dimension
sessionCm360CampaignName	sessionCm360CampaignName	The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.	dimension
sessionCm360CreativeFormat	sessionCm360CreativeFormat	The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.	dimension
sessionCm360CreativeId	sessionCm360CreativeId	The CM360 Creative ID that led to the session. Identifies a CM360 creative.	dimension
sessionCm360CreativeName	sessionCm360CreativeName	The CM360 Creative Name that led to the session. The name given to a CM360 creative.	dimension
sessionCm360CreativeType	sessionCm360CreativeType	The CM360 Creative Type that led to the session. A category of CM360 creatives like ‘Display’ or ‘Tracking’. To learn more, see manage creatives	dimension
sessionCm360Medium	sessionCm360Medium	The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.	dimension
sessionCm360PlacementId	sessionCm360PlacementId	The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.	dimension
sessionCm360PlacementName	sessionCm360PlacementName	The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.	dimension
sessionCm360RenderingId	sessionCm360RenderingId	The CM360 Rendering ID that led to the session. Identifies a CM360 creative.	dimension
sessionCm360SiteId	sessionCm360SiteId	The CM360 Site ID that led to the session. Identifies a CM360 site.	metric
sessionCm360SiteName	sessionCm360SiteName	The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.	dimension
sessionCm360Source	sessionCm360Source	The CM360 Source that led to the session. The CM360 source is also referred to as the site name.	dimension
sessionCm360SourceMedium	sessionCm360SourceMedium	The CM360 Source Medium that led to the session. A combination of the source and medium.	dimension
sessionConversionRate:add_payment_info	sessionConversionRate:add_payment_info		metric
sessionConversionRate:add_shipping_info	sessionConversionRate:add_shipping_info		metric
sessionConversionRate:add_to_cart	sessionConversionRate:add_to_cart		metric
sessionConversionRate:add_to_wishlist	sessionConversionRate:add_to_wishlist		metric
sessionConversionRate:begin_checkout	sessionConversionRate:begin_checkout		metric
sessionConversionRate:purchase	sessionConversionRate:purchase		metric
sessionConversionRate:view_item	sessionConversionRate:view_item		metric
sessionCustomChannelGroup:{NUM}	sessionCustomChannelGroup:{NUM}		dimension
sessionDefaultChannelGroup	sessionDefaultChannelGroup	The session’s default channel group is based primarily on source and medium. An enumeration which includes Direct, Organic Search, Paid Social, Organic Social, Email, Affiliates, Referral, Paid Search, Video, and Display.	dimension
sessionDefaultChannelGrouping	sessionDefaultChannelGrouping		dimension
sessionDv360AdvertiserId	sessionDv360AdvertiserId	The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.	dimension
sessionDv360AdvertiserName	sessionDv360AdvertiserName	The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.	dimension
sessionDv360CampaignId	sessionDv360CampaignId	The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.	dimension
sessionDv360CampaignName	sessionDv360CampaignName	The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.	dimension
sessionDv360CreativeId	sessionDv360CreativeId	The DV360 Creative ID that led to the session. Identifies the DV360 creative.	dimension
sessionDv360CreativeName	sessionDv360CreativeName	The DV360 Creative Name that led to the session. The name given to a DV360 creative.	dimension
sessionDv360InsertionOrderId	sessionDv360InsertionOrderId	The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.	dimension
sessionDv360InsertionOrderName	sessionDv360InsertionOrderName	The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.	dimension
sessionDv360LineItemId	sessionDv360LineItemId	The DV360 Line Item ID that led to the session. Identifies the DV360 line item.	metric
sessionDv360LineItemName	sessionDv360LineItemName	The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.	dimension
sessionDv360Source	sessionDv360Source	The DV360 Source that led to the session. The DV360 site name where your ad was displayed.	dimension
sessionGoogleAdsAccountName	sessionGoogleAdsAccountName	The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.	dimension
sessionGoogleAdsAdGroupId	sessionGoogleAdsAdGroupId	The Ad Group Id in Google Ads for a session.	dimension
sessionGoogleAdsAdGroupName	sessionGoogleAdsAdGroupName	The Ad Group Name in Google Ads for a session.	dimension
sessionGoogleAdsAdNetworkType	sessionGoogleAdsAdNetworkType	The advertising network that led to the session. An enumeration which includes Google search, Search partners, Google Display Network, Youtube Search, Youtube Videos, Cross-network, Social, and (universal campaign).	dimension
sessionGoogleAdsCampaignId	sessionGoogleAdsCampaignId	The Campaign ID for the Google Ads Campaign that led to this session.	dimension
sessionGoogleAdsCampaignName	sessionGoogleAdsCampaignName	The Campaign name for the Google Ads Campaign that led to this session.	dimension
sessionGoogleAdsCampaignType	sessionGoogleAdsCampaignType	The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see Choose the right campaign type.	dimension
sessionGoogleAdsCreativeId	sessionGoogleAdsCreativeId	The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.	dimension
sessionGoogleAdsCustomerId	sessionGoogleAdsCustomerId	The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.	metric
sessionGoogleAdsKeyword	sessionGoogleAdsKeyword	The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Keywords: Definition.	dimension
sessionGoogleAdsQuery	sessionGoogleAdsQuery	The search query that led to the session.	dimension
sessionKeyEventRate	sessionKeyEventRate	The percentage of sessions in which any key event was triggered.	metric
sessionKeyEventRate:add_to_cart	sessionKeyEventRate:add_to_cart		metric
sessionKeyEventRate:purchase	sessionKeyEventRate:purchase		metric
sessionKeyEventRate:view_item	sessionKeyEventRate:view_item		metric
sessionManualCampaignId	sessionManualCampaignId	The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by utm_id URL parameter.	dimension
sessionManualMedium	sessionManualMedium	The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.	dimension
sessionManualSource	sessionManualSource	The manual Source that led to the session. The referrer. Populated by utm_source URL parameter.	dimension
sessionManualSourcePlatform	sessionManualSourcePlatform	The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter.	dimension
sessionMedium	sessionMedium	The medium that initiated a session on your website or app.	dimension
sessionPrimaryChannelGroup	sessionPrimaryChannelGroup	The primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property’s data in alignment with channel grouping over time. To learn more, see Custom channel groups.	dimension
sessionSa360AdGroupId	sessionSa360AdGroupId	The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.	metric
sessionSa360AdGroupName	sessionSa360AdGroupName	The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.	dimension
sessionSa360CampaignId	sessionSa360CampaignId	The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.	dimension
sessionSa360CampaignName	sessionSa360CampaignName	The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.	dimension
sessionSa360EngineAccountId	sessionSa360EngineAccountId	The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.	dimension
sessionSa360EngineAccountName	sessionSa360EngineAccountName	The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see SA360 engine account.	dimension
sessionSa360EngineAccountType	sessionSa360EngineAccountType	The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, google ads, bing, or baidu.	dimension
sessionSa360Keyword	sessionSa360Keyword	The SA360 Keyword Text that led to the session. The keywords that matched the search query.	dimension
sessionSa360ManagerAccountId	sessionSa360ManagerAccountId	The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.	dimension
sessionSa360ManagerAccountName	sessionSa360ManagerAccountName	The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.	dimension
sessionSource	sessionSource	The source that initiated a session on your website or app.	dimension
sessionSourceMedium	sessionSourceMedium	The combined values of the dimensions sessionSource and sessionMedium.	dimension
sessionSourcePlatform	sessionSourcePlatform	The source platform of the session’s campaign. Don’t depend on this field returning Manual for traffic that uses UTMs; this field will update from returning Manual to returning (not set) for an upcoming feature launch.	dimension
session_duration	session_duration		metric
session_medium	session_medium		dimension
session_source	session_source		dimension
session_start	session_start		metric
sessionaccount.displayName	sessionaccount.displayName		dimension
sessionaccount.regionCode	sessionaccount.regionCode		dimension
sessionduration	sessionduration		metric
sessionecommercePurchases	sessionecommercePurchases		metric
sessiongrossPurchaseRevenue	sessiongrossPurchaseRevenue		metric
sessionlandingPage	sessionlandingPage		dimension
sessionproperty.currencyCode	sessionproperty.currencyCode		dimension
sessionproperty.displayName	sessionproperty.displayName		dimension
sessionproperty.industryCategory	sessionproperty.industryCategory		dimension
sessionproperty.name	sessionproperty.name		dimension
sessionproperty.parent	sessionproperty.parent		dimension
sessionproperty.timeZone	sessionproperty.timeZone		dimension
sessionpropertyId	sessionpropertyId		metric
sessionpurchaseRevenue	sessionpurchaseRevenue		metric
sessionrefundAmount	sessionrefundAmount		metric
sessions	sessions	The number of sessions that began on your site or app (event triggered: session_start).	metric
sessionsPerUser	sessionsPerUser	The average number of sessions per user (Sessions divided by Active Users).	metric
sessionshippingAmount	sessionshippingAmount		metric
sessiontaxAmount	sessiontaxAmount		metric
sessiontotalRevenue	sessiontotalRevenue		metric
sessiontransactions	sessiontransactions		metric
shippingAmount	shippingAmount	Shipping amount associated with a transaction. Populated by the shipping event parameter.	metric
shippingTier	shippingTier	The shipping tier selected for delivery of the purchased item. For example, Ground, Air, or Next-day. Populated by the shipping_tier event parameter.	dimension
siteName	siteName		dimension
source	source	The source attributed to the key event.	dimension
source medium	source medium		dimension
sourceMedium	sourceMedium	The combined values of the dimensions source and medium.	dimension
sourcePlatform	sourcePlatform	The source platform of the key event’s campaign. Don’t depend on this field returning Manual for traffic that uses UTMs; this field will update from returning Manual to returning (not set) for an upcoming feature launch.	dimension
source_medium	source_medium		dimension
source_type	source_type		dimension
startViews	startViews		metric
streamId	streamId	The numeric data stream identifier for your app or website.	metric
streamName	streamName	The data stream name for your app or website.	dimension
targeting	targeting		dimension
taxAmount	taxAmount	Tax amount associated with a transaction. Populated by the tax event parameter.	metric
totalAdRevenue	totalAdRevenue	The total advertising revenue from both Admob and third-party sources.	metric
totalPurchasers	totalPurchasers	The number of users that logged purchase events for the time period selected.	metric
totalRevenue	totalRevenue	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) minus refunded transaction revenue.	metric
totalUsers	totalUsers	The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.	metric
total_clicks	total_clicks		metric
total_cost	total_cost		metric
total_impressions	total_impressions		metric
total_installs	total_installs		metric
total_reach	total_reach		metric
total_views	total_views		metric
trafficOrigin	trafficOrigin		dimension
traffic_sourceaccount.displayName	traffic_sourceaccount.displayName		dimension
traffic_sourceaccount.regionCode	traffic_sourceaccount.regionCode		dimension
traffic_sourceecommercePurchases	traffic_sourceecommercePurchases		metric
traffic_sourcegrossPurchaseRevenue	traffic_sourcegrossPurchaseRevenue		metric
traffic_sourcelandingPage	traffic_sourcelandingPage		dimension
traffic_sourceproperty.currencyCode	traffic_sourceproperty.currencyCode		dimension
traffic_sourceproperty.displayName	traffic_sourceproperty.displayName		dimension
traffic_sourceproperty.industryCategory	traffic_sourceproperty.industryCategory		dimension
traffic_sourceproperty.name	traffic_sourceproperty.name		dimension
traffic_sourceproperty.parent	traffic_sourceproperty.parent		dimension
traffic_sourceproperty.timeZone	traffic_sourceproperty.timeZone		dimension
traffic_sourcepropertyId	traffic_sourcepropertyId		metric
traffic_sourcepurchaseRevenue	traffic_sourcepurchaseRevenue		metric
traffic_sourcerefundAmount	traffic_sourcerefundAmount		metric
traffic_sourceshippingAmount	traffic_sourceshippingAmount		metric
traffic_sourcetaxAmount	traffic_sourcetaxAmount		metric
traffic_sourcetotalRevenue	traffic_sourcetotalRevenue		metric
traffic_sourcetransactions	traffic_sourcetransactions		metric
transactionId	transactionId	The ID of the ecommerce transaction.	dimension
transactions	transactions	The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.	metric
transactionsPerPurchaser	transactionsPerPurchaser	The average number of transactions per purchaser.	metric
unifiedPagePathScreen	unifiedPagePathScreen	The page path (web) or screen class (app) on which the event was logged.	dimension
unifiedScreenClass	unifiedScreenClass	The page title (web) or screen class (app) on which the event was logged.	dimension
userAgeBracket	userAgeBracket	User age brackets.	dimension
userConversionRate:add_payment_info	userConversionRate:add_payment_info		metric
userConversionRate:add_shipping_info	userConversionRate:add_shipping_info		metric
userConversionRate:add_to_cart	userConversionRate:add_to_cart		metric
userConversionRate:begin_checkout	userConversionRate:begin_checkout		metric
userConversionRate:purchase	userConversionRate:purchase		metric
userConversionRate:view_item	userConversionRate:view_item		metric
userEngagementDuration	userEngagementDuration	The total amount of time (in seconds) your website or app was in the foreground of users` devices.	metric
userEngagementDuration/activeUsers	userEngagementDuration/activeUsers		metric
userGender	userGender	User gender.	dimension
userKeyEventRate	userKeyEventRate	The percentage of users who triggered any key event.	metric
userKeyEventRate:add_to_cart	userKeyEventRate:add_to_cart		metric
userKeyEventRate:begin_checkout	userKeyEventRate:begin_checkout		metric
userKeyEventRate:purchase	userKeyEventRate:purchase		metric
userKeyEventRate:session_start	userKeyEventRate:session_start		metric
userKeyEventRate:view_item	userKeyEventRate:view_item		metric
user_engagement	user_engagement		metric
videoProvider	videoProvider	The source of the video (for example, youtube). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter video_provider.	dimension
videoTitle	videoTitle	The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter video_title.	dimension
videoUrl	videoUrl	The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter video_url.	dimension
video_complete	video_complete		metric
video_progress	video_progress		metric
video_start	video_start		metric
view_cart	view_cart		metric
view_item	view_item		metric
view_item_list	view_item_list		metric
view_promotion	view_promotion		metric
view_search_results	view_search_results		metric
virtualCurrencyName	virtualCurrencyName	The name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Populated by the virtual_currency_name event parameter.	dimension
wauPerMau	wauPerMau	The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.	metric
week	week	The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.	metric
year	year	The four-digit year of the event. For example, 2020 or 2024.	metric
yearMonth	yearMonth	The combined values of year and month. Example values include 202212 or 202301.	metric
yearMonthDate	yearMonthDate		dimension
yearWeek	yearWeek		metric