Google Analytics Data (GA4): Most-used fields

The table below gives information about most-used fields that you can import from Google Analytics Data (GA4). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account.createTime	account.createTime	The creation timestamp of the Google Analytics account.	dimension
account.displayName	account.displayName	The user-friendly display name of the Google Analytics account.	dimension
account.name	account.name	The resource name of the Google Analytics account.	dimension
account.regionCode	account.regionCode	The region code (e.g., ‘US’, ‘EMEA’) associated with the Google Analytics account.	dimension
account.updateTime	account.updateTime	The last update timestamp of the Google Analytics account.	dimension
achievementId	achievementId	The achievement ID in a game for an event, populated by the event parameter ‘achievement_id’.	dimension
active1DayUsers	active1DayUsers	The count of distinct active users in the last 1 day.	metric
active28DayUsers	active28DayUsers	The count of distinct active users in the last 28 days.	metric
active7DayUsers	active7DayUsers	The count of distinct active users in the last 7 days.	metric
activeUsers	activeUsers	The number of distinct users who had an engaged session or recorded a first_open, first_visit, or app_start event.	metric
adFormat	adFormat	Describes the way ads looked and where they were located (e.g., Interstitial, Banner, Rewarded).	dimension
adSourceName	adSourceName	The source network that served the ad (e.g., AdMob Network, Liftoff).	dimension
adUnitName	adUnitName	The name you chose to describe this Ad unit.	dimension
addToCarts	addToCarts	The number of times items were added to a shopping cart.	metric
advertiserAdClicks	advertiserAdClicks	The number of clicks on an advertiser’s ads.	metric
advertiserAdCost	advertiserAdCost	The cost of an advertiser’s ads.	metric
advertiserAdCostPerClick	advertiserAdCostPerClick	The average cost per click for paid advertising from an advertiser’s perspective.	metric
advertiserAdImpressions	advertiserAdImpressions	The number of times an advertiser’s ad was displayed.	metric
audienceId	audienceId	The identifier for a user audience.	metric
audienceName	audienceName	The given name of an Audience. Users are reported in the audiences to which they belonged during the report’s date range.	dimension
averagePurchaseRevenue	averagePurchaseRevenue	The average revenue from purchases.	metric
averageSessionDuration	averageSessionDuration	The average duration of user sessions in seconds.	metric
bounceRate	bounceRate	The percentage of sessions that were single-page sessions (i.e., sessions in which the user left your site on the landing page without triggering any other requests to the Analytics server).	metric
brandingInterest	brandingInterest	Interests demonstrated by users who are higher in the shopping funnel (e.g., Shoppers, Travel Buffs).	dimension
browser	browser	The browser used to view your website.	dimension
campaignId	campaignId	The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
campaignName	campaignName	The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	dimension
checkouts	checkouts	The number of times users completed the checkout process.	metric
city	city	The city from which the user activity originated.	dimension
cm360CampaignName	cm360CampaignName	The name of the CM360 campaign.	dimension
contentGroup	contentGroup	The content group of the page or screen.	dimension
contentId	contentId	The identifier of the content that was viewed.	dimension
contentType	contentType	The type of content on the page or screen. Example: ‘article’, ‘blog’.	dimension
conversions:add_payment_info	conversions:add_payment_info	The number of times the ‘add_payment_info’ event was a conversion.	metric
conversions:add_shipping_info	conversions:add_shipping_info	The number of times the ‘add_shipping_info’ event was a conversion.	metric
conversions:add_to_cart	conversions:add_to_cart	The number of times the ‘add_to_cart’ event was a conversion.	metric
conversions:add_to_wishlist	conversions:add_to_wishlist	The number of times the ‘add_to_wishlist’ event was a conversion.	metric
conversions:begin_checkout	conversions:begin_checkout	The number of times the ‘begin_checkout’ event was a conversion.	metric
conversions:purchase	conversions:purchase	The number of times the purchase event was recorded as a key event.	metric
conversions:view_item	conversions:view_item	The number of times the ‘view_item’ event was a conversion.	metric
country	country	The country from which the user activity originated.	dimension
countryId	countryId	The geographic ID of the country from which the user activity originated.	dimension
currencyCode	currencyCode	The currency code for transactions.	dimension
customChannelGroup:{NUM}	customChannelGroup:{NUM}	A custom channel grouping defined for your property. The {NUM} indicates the index of the custom channel group.	dimension
date	date	The date of the event in YYYYMMDD format.	dimension
dateHour	dateHour	The date and hour of the event in YYYYMMDDHH format.	metric
dateHourMinute	dateHourMinute	The date, hour, and minute of the event in YYYYMMDDHHMM format.	metric
day	day	The day of the month when the event occurred (1-31).	metric
dayOfWeek	dayOfWeek	The day of the week, where 0 is Sunday and 6 is Saturday.	metric
dayOfWeekName	dayOfWeekName	The name of the day of the week. Example: ‘Monday’.	dimension
defaultChannelGroup	defaultChannelGroup	The default channel grouping (e.g., Organic Search, Direct, Referral).	dimension
deviceCategory	deviceCategory	The category of device (e.g., desktop, tablet, mobile) from which the user activity originated.	dimension
deviceModel	deviceModel	The model name of the device (e.g., iPhone, Pixel).	dimension
ecommercePurchases	ecommercePurchases	The number of unique e-commerce purchases.	metric
engagedSessions	engagedSessions	The number of engaged sessions. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has 2 or more screen or page views.	metric
engagementRate	engagementRate	The percentage of engaged sessions.	metric
eventCount	eventCount	The total count of events.	metric
eventCountPerUser	eventCountPerUser	The average number of events per user.	metric
eventName	eventName	The name of the event (e.g., click, page_view, purchase).	dimension
eventsPerSession	eventsPerSession	The average number of events per session.	metric
firstTimePurchasers	firstTimePurchasers	The number of unique users who made their first purchase.	metric
firstUserCampaignName	firstUserCampaignName	The name of the first campaign that acquired the user.	dimension
firstUserCustomChannelGroup:{NUM}	firstUserCustomChannelGroup:{NUM}	A custom channel grouping for a user’s first visit. The {NUM} indicates the index of the custom channel group.	dimension
firstUserDefaultChannelGroup	firstUserDefaultChannelGroup	The default channel grouping that first acquired the user (e.g., Organic Search, Direct).	dimension
firstUserGoogleAdsAdGroupName	firstUserGoogleAdsAdGroupName	The name of the Google Ads ad group that first acquired the user.	dimension
firstUserMedium	firstUserMedium	The medium that first attributed to the user.	dimension
firstUserPrimaryChannelGroup	firstUserPrimaryChannelGroup	The primary channel group that first attributed to the user.	dimension
firstUserSource	firstUserSource	The source that first attributed to the user.	dimension
firstUserSourceMedium	firstUserSourceMedium	The combined source and medium that first acquired the user (e.g., google / organic, direct / (none)).	dimension
fullPageUrl	fullPageUrl	The full URL of the page where the event occurred.	dimension
googleAdsAccountName	googleAdsAccountName	The Google Ads account name associated with the campaign.	dimension
googleAdsAdGroupId	googleAdsAdGroupId	The ID of the Google Ads ad group.	dimension
googleAdsAdGroupName	googleAdsAdGroupName	The name of the Google Ads ad group.	dimension
googleAdsCampaignName	googleAdsCampaignName	The name of the Google Ads campaign.	dimension
googleAdsCustomerId	googleAdsCustomerId	The ID of the Google Ads customer account.	dimension
googleAdsKeyword	googleAdsKeyword	The Google Ads keyword that matched to trigger an ad impression.	dimension
googleAdsQuery	googleAdsQuery	The search query entered by the user in Google Search that led to an impression of a Google Ads ad.	dimension
grossItemRevenue	grossItemRevenue	The total gross revenue from individual items.	metric
grossPurchaseRevenue	grossPurchaseRevenue	The total gross revenue from purchases.	metric
hostName	hostName	The hostname of the page where the event occurred.	dimension
hour	hour	The hour of the day when the event occurred (0-23).	metric
isKeyEvent	isKeyEvent	Indicates whether an event is marked as a key event (formerly conversion event).	dimension
isoWeek	isoWeek	The ISO week of the date. Example: ‘01’.	metric
isoYear	isoYear	The ISO year of the date. Example: ‘2023’.	metric
isoYearIsoWeek	isoYearIsoWeek	The year and ISO week of the date. Example: ‘202301’.	metric
itemAffiliation	itemAffiliation	The affiliation associated with the item.	dimension
itemCategory	itemCategory	The category of the item.	dimension
itemCategory2	itemCategory2	The second category of the item.	dimension
itemCategory3	itemCategory3	The third category of the item.	dimension
itemCategory4	itemCategory4	The fourth category of the item.	dimension
itemCategory5	itemCategory5	The fifth category of the item.	dimension
itemId	itemId	The identifier of the item.	dimension
itemName	itemName	The name of the item.	dimension
itemRevenue	itemRevenue	The total revenue from items.	metric
itemViewEvents	itemViewEvents	The number of times an item was viewed.	metric
itemsAddedToCart	itemsAddedToCart	The number of items added to a shopping cart.	metric
itemsCheckedOut	itemsCheckedOut		metric
itemsPurchased	itemsPurchased	The number of items purchased.	metric
itemsViewed	itemsViewed	The number of items viewed.	metric
itemsViewedInList	itemsViewedInList	The number of items viewed in an item list.	metric
keyEvents	keyEvents	The count of key events.	metric
keyEvents:file_download	keyEvents:file_download	The count of ‘file_download’ key events.	metric
keyEvents:form_start	keyEvents:form_start	The count of ‘form_start’ key events.	metric
keyEvents:form_submission	keyEvents:form_submission	The total count of the ‘form_submission’ key event, indicating how many times users completed a form submission.	metric
keyEvents:form_submit	keyEvents:form_submit	The count of ‘form_submit’ events that are registered as key events.	metric
keyEvents:login	keyEvents:login	The count of ‘login’ key events.	metric
keyEvents:purchase	keyEvents:purchase	The total count of purchase key events.	metric
landingPage	landingPage	The page path of the first page viewed in a session.	dimension
landingPagePlusQueryString	landingPagePlusQueryString	The page path and query string of the first page viewed in a session.	dimension
language	language	The language setting of the user’s browser or device, such as ‘en-us’ for US English.	dimension
linkText	linkText	The text of a link that was clicked.	dimension
linkUrl	linkUrl	The URL of an outbound link that was clicked.	dimension
medium	medium	The medium through which the user arrived (e.g., organic, cpc, referral).	dimension
mobileDeviceModel	mobileDeviceModel	The model of the mobile device. Example: ‘iPhone10,3’.	dimension
month	month	The month of the year when the event occurred (1-12).	dimension
newUsers	newUsers	The number of first-time users.	metric
newVsReturning	newVsReturning	Indicates whether a user is new or returning.	dimension
nthHour	nthHour	The hour (0-23) within the specified date range, starting from 0 for the first hour.	metric
operatingSystem	operatingSystem	The operating system of the user’s device.	dimension
operatingSystemVersion	operatingSystemVersion	The operating system version of the user’s device. Example: ‘10’.	dimension
pageLocation	pageLocation	The full URL of the page where the event occurred.	dimension
pagePath	pagePath	The page path and query string (e.g., /path?q=query) of the page that was viewed.	dimension
pagePathPlusQueryString	pagePathPlusQueryString	The path and query string portion of a webpage URL.	dimension
pageReferrer	pageReferrer	The referrer of the page where the event occurred.	dimension
pageTitle	pageTitle	The title of the page where the event occurred.	dimension
percentScrolled	percentScrolled	A custom event parameter indicating the percentage of a page that a user has scrolled. Useful for understanding content engagement.	dimension
platform	platform	The platform on which the event occurred (e.g., web, iOS, Android).	dimension
platformDeviceCategory	platformDeviceCategory	The platform and device category combined (e.g., web / desktop, android / mobile).	dimension
property.createTime	property.createTime	The creation timestamp of the Google Analytics property.	dimension
property.currencyCode	property.currencyCode	The currency code (e.g., ‘USD’, ‘EUR’) configured for the Google Analytics 4 property.	dimension
property.displayName	property.displayName	The user-friendly display name of the Google Analytics 4 property.	dimension
property.industryCategory	property.industryCategory	The industry category that best describes the business or organization associated with the Google Analytics 4 property.	dimension
property.name	property.name	The resource name of the Google Analytics 4 property.	dimension
property.parent	property.parent	The resource name of the parent account that this property belongs to.	dimension
property.timeZone	property.timeZone	The time zone setting for the Google Analytics property.	dimension
property.updateTime	property.updateTime	The last update timestamp of the Google Analytics property.	dimension
propertyId	propertyId	The numeric identifier for a Google Analytics 4 property.	metric
publisherAdClicks	publisherAdClicks	The total publisher ad clicks on your app or site.	metric
publisherAdImpressions	publisherAdImpressions	The total publisher ad impressions on your app or site.	metric
purchaseRevenue	purchaseRevenue	The total revenue from purchases.	metric
purchaserRate	purchaserRate	The percentage of active users who made a purchase.	metric
region	region	The geographic region from which user activity originated, such as a state or province. This data is derived from the user’s IP address.	dimension
returnOnAdSpend	returnOnAdSpend	The total revenue divided by the total cost of advertising.	metric
sa360AdGroupName	sa360AdGroupName	The name of the SA360 ad group.	dimension
sa360CampaignName	sa360CampaignName	The name of the SA360 campaign.	dimension
screenPageViews	screenPageViews	The total number of app screen views and web page views.	metric
screenPageViewsPerSession	screenPageViewsPerSession	The average number of screen and page views per session.	metric
screenPageViewsPerUser	screenPageViewsPerUser	The average number of screen and page views per user.	metric
scrolledUsers	scrolledUsers	The number of unique users who scrolled at least 90% of a page.	metric
searchTerm	searchTerm	The search term entered by the user on the site or app.	dimension
sessionCampaignId	sessionCampaignId	The ID of the campaign associated with a session.	dimension
sessionCampaignName	sessionCampaignName	The name of the campaign associated with a session.	dimension
sessionCm360AccountName	sessionCm360AccountName	The name of the CM360 account associated with a session.	dimension
sessionCm360CampaignId	sessionCm360CampaignId	The ID of the CM360 campaign associated with a session.	dimension
sessionCm360CampaignName	sessionCm360CampaignName	The name of the CM360 campaign associated with a session.	dimension
sessionCm360CreativeName	sessionCm360CreativeName	The CM360 creative name that attributed to the session.	dimension
sessionCm360Medium	sessionCm360Medium	The CM360 medium associated with a session.	dimension
sessionCm360PlacementId	sessionCm360PlacementId	The ID of the CM360 placement associated with a session.	dimension
sessionCm360PlacementName	sessionCm360PlacementName	The name of the CM360 placement associated with a session.	dimension
sessionCm360SiteId	sessionCm360SiteId	The ID of the CM360 site (placement) associated with a session.	dimension
sessionCm360SiteName	sessionCm360SiteName	The name of the CM360 site (placement) associated with a session.	dimension
sessionCm360Source	sessionCm360Source	The CM360 source associated with a session.	dimension
sessionCm360SourceMedium	sessionCm360SourceMedium	The CM360 source / medium that attributed to the session. Example: ‘google / cpc’.	dimension
sessionConversionRate:add_payment_info	sessionConversionRate:add_payment_info	The session conversion rate for the ‘add_payment_info’ event.	metric
sessionConversionRate:add_shipping_info	sessionConversionRate:add_shipping_info	The session conversion rate for the ‘add_shipping_info’ event.	metric
sessionConversionRate:add_to_cart	sessionConversionRate:add_to_cart	The session conversion rate for the ‘add_to_cart’ event.	metric
sessionConversionRate:add_to_wishlist	sessionConversionRate:add_to_wishlist	The session conversion rate for the ‘add_to_wishlist’ event.	metric
sessionConversionRate:begin_checkout	sessionConversionRate:begin_checkout	The session conversion rate for the ‘begin_checkout’ event.	metric
sessionConversionRate:purchase	sessionConversionRate:purchase	The session conversion rate for the ‘purchase’ event.	metric
sessionConversionRate:view_item	sessionConversionRate:view_item	The session conversion rate for the ‘view_item’ event.	metric
sessionCustomChannelGroup:{NUM}	sessionCustomChannelGroup:{NUM}	A session-scoped custom channel grouping defined for your property. The {NUM} indicates the index of the custom channel group.	dimension
sessionDefaultChannelGroup	sessionDefaultChannelGroup	The default channel grouping for a session (e.g., Organic Search, Direct, Referral).	dimension
sessionDv360LineItemName	sessionDv360LineItemName	The DV360 line item name that attributed to the session.	dimension
sessionGoogleAdsAccountName	sessionGoogleAdsAccountName	The name of the Google Ads account associated with a session.	dimension
sessionGoogleAdsAdGroupId	sessionGoogleAdsAdGroupId	The ID of the Google Ads ad group associated with a session.	metric
sessionGoogleAdsAdGroupName	sessionGoogleAdsAdGroupName	The name of the Google Ads ad group associated with a session.	dimension
sessionGoogleAdsAdNetworkType	sessionGoogleAdsAdNetworkType	The type of ad network that served the Google Ads advertisement, such as Google Search, Google Display Network, or YouTube.	dimension
sessionGoogleAdsCampaignId	sessionGoogleAdsCampaignId	The ID of the Google Ads campaign associated with a session.	dimension
sessionGoogleAdsCampaignName	sessionGoogleAdsCampaignName	The name of the Google Ads campaign associated with a session.	dimension
sessionGoogleAdsCreativeId	sessionGoogleAdsCreativeId	The ID of the Google Ads creative associated with a session.	metric
sessionGoogleAdsCustomerId	sessionGoogleAdsCustomerId	The Google Ads customer ID that attributed to the session.	dimension
sessionGoogleAdsKeyword	sessionGoogleAdsKeyword	The Google Ads keyword that matched to trigger an ad impression for a session.	dimension
sessionKeyEventRate	sessionKeyEventRate	The rate of key events per session.	metric
sessionManualMedium	sessionManualMedium	The manually specified or overridden medium that acquired the user for a session. Examples include ‘cpc’, ‘referral’, or ‘email’.	dimension
sessionManualSource	sessionManualSource	The manually tagged source that attributed to the session.	dimension
sessionMedium	sessionMedium	The session-scoped medium (e.g., organic, cpc, referral).	dimension
sessionPrimaryChannelGroup	sessionPrimaryChannelGroup	The primary channel grouping for the session.	dimension
sessionSource	sessionSource	The session-scoped source (e.g., google, direct, (not set)).	dimension
sessionSourceMedium	sessionSourceMedium	The combined session-scoped source and medium (e.g., google / organic, direct / (none)).	dimension
sessionSourcePlatform	sessionSourcePlatform	The source platform for the session (e.g., Google Ads, SA360, DV360).	dimension
sessions	sessions	The number of sessions.	metric
sessionsPerUser	sessionsPerUser	The average number of sessions per user.	metric
shippingAmount	shippingAmount	The shipping amount for the transaction.	metric
source	source	The source through which the user arrived (e.g., google, direct, (not set)).	dimension
sourceMedium	sourceMedium	The combined source and medium (e.g., google / organic, direct / (none)).	dimension
sourcePlatform	sourcePlatform	The source platform for user acquisition (e.g., Google Ads, SA360, DV360).	dimension
source_medium	source_medium	The combined values of the traffic source and medium, such as ‘google / organic’.	dimension
state_iso_code	state_iso_code	The ISO 3166-2 alpha-2 standard code for the state or region where the user activity originated, derived from their IP address.	dimension
streamId	streamId	The unique identifier for the data stream.	metric
streamName	streamName	The user-friendly name of the data stream.	dimension
taxAmount	taxAmount	The total amount of tax collected for e-commerce transactions.	metric
totalAdRevenue	totalAdRevenue	The total revenue generated from ads.	metric
totalPurchasers	totalPurchasers	The number of unique purchasers.	metric
totalRevenue	totalRevenue	The total revenue from purchases, subscriptions, and ads.	metric
totalUsers	totalUsers	The total number of unique users.	metric
transactionId	transactionId	The unique identifier for an e-commerce transaction.	dimension
transactions	transactions	The total number of unique transaction IDs.	metric
transactionsPerPurchaser	transactionsPerPurchaser	The number of purchases per unique purchaser.	metric
unifiedPagePathScreen	unifiedPagePathScreen	The page path and screen class for combined web and app data.	dimension
unifiedScreenClass	unifiedScreenClass	The screen class of the application on which the event was logged.	dimension
userAgeBracket	userAgeBracket	The age bracket of the user (e.g., 18-24, 25-34).	dimension
userConversionRate:add_payment_info	userConversionRate:add_payment_info	The user conversion rate for the ‘add_payment_info’ event.	metric
userConversionRate:add_shipping_info	userConversionRate:add_shipping_info	The user conversion rate for the ‘add_shipping_info’ event.	metric
userConversionRate:add_to_cart	userConversionRate:add_to_cart	The user conversion rate for the ‘add_to_cart’ event.	metric
userConversionRate:begin_checkout	userConversionRate:begin_checkout	The user conversion rate for the ‘begin_checkout’ event.	metric
userConversionRate:purchase	userConversionRate:purchase	The user conversion rate for the ‘purchase’ event.	metric
userConversionRate:view_item	userConversionRate:view_item	The user conversion rate for the ‘view_item’ event.	metric
userEngagementDuration	userEngagementDuration	The total duration (in seconds) that users spent with the website or app in the foreground.	metric
userGender	userGender	The gender of the user.	dimension
userKeyEventRate	userKeyEventRate	The rate of key events per user.	metric
videoTitle	videoTitle	The title of the video.	dimension
videoUrl	videoUrl	A custom event parameter capturing the URL of a video played by a user. Used to analyze video content performance.	dimension
week	week	The week of the date. Example: ‘01’.	metric
year	year	The year when the event occurred.	metric
yearMonth	yearMonth	The year and month of the event in YYYYMM format.	metric