Google Display & Video 360
The table below gives information about all the data fields that you can import from Google Display & Video 360.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
Absolute Brand Lift |
Absolute Brand Lift |
String |
|
dimension |
|
|
Active View: Average Viewable Time (seconds) |
Active View: Average Viewable Time (seconds) |
Float |
|
metric |
|
|
|
Advertiser |
string |
The name of the advertiser. |
dimension |
|
|
|
Advertiser ID |
string |
The Advertiser ID. |
dimension |
|
|
All Survey Responses |
All Survey Responses |
Long |
|
metric |
|
|
Average Watch Time per Impression (seconds) |
Average Watch Time per Impression (seconds) |
Float |
|
metric |
|
|
Baseline Positive Response Rate |
Baseline Positive Response Rate |
String |
|
dimension |
|
|
Baseline Survey Responses |
Baseline Survey Responses |
Long |
|
metric |
|
|
Billable Cost (Adv Currency) |
Billable Cost (Adv Currency) |
Float |
|
metric |
|
|
Budget Segment Name |
Budget Segment Name |
String |
|
metric |
|
|
Budget Segment Type |
Budget Segment Type |
String |
|
dimension |
|
|
CM Placement ID |
CM360 Placement ID |
Long |
|
metric |
|
|
CM Post-Click Revenue |
CM360 Post-Click Revenue |
Float |
|
metric |
|
|
CM Post-View Revenue |
CM360 Post-View Revenue |
Float |
|
metric |
|
|
CPM Fee 1 (Adv Currency) |
CPM Fee 1 (Adv Currency) |
String |
|
metric |
|
|
CPM Fee 2 (Adv Currency) |
CPM Fee 2 (Adv Currency) |
Float |
|
metric |
|
|
CPM Fee 3 (Adv Currency) |
CPM Fee 3 (Adv Currency) |
Float |
|
metric |
|
|
Brand Safety Custom Settings |
Campaign Brand Safety Custom Settings |
String |
|
dimension |
|
|
Brand Safety Sensitivity Setting |
Campaign Brand Safety Sensitivity Setting |
String |
|
dimension |
|
|
Campaign Budget |
Campaign Budget |
Float |
|
metric |
|
|
Campaign Budget Segments |
Campaign Budget Segments |
String |
|
dimension |
|
|
Creative Types |
Campaign Creative Types |
String |
|
dimension |
|
|
Demographic Targeting Age |
Campaign Demographic Targeting Age |
String |
|
dimension |
|
|
Demographic Targeting Gender |
Campaign Demographic Targeting Gender |
String |
|
dimension |
|
|
Demographic Targeting Household Income |
Campaign Demographic Targeting Household Income |
String |
|
dimension |
|
|
Demographic Targeting Parental Status |
Campaign Demographic Targeting Parental Status |
String |
|
dimension |
|
|
Digital Content Labels - Exclude |
Campaign Digital Content Labels - Exclude |
String |
|
dimension |
|
|
Campaign End Date |
Campaign End Date |
String |
|
dimension |
|
|
Environment Targeting |
Campaign Environment Targeting |
String |
|
dimension |
|
|
Frequency Amount |
Campaign Frequency Amount |
Long |
|
metric |
|
|
Frequency Enabled |
Campaign Frequency Enabled |
Boolean |
|
dimension |
|
|
Frequency Exposures |
Campaign Frequency Exposures |
Long |
|
metric |
|
|
Frequency Period |
Campaign Frequency Period |
String |
|
dimension |
|
|
Geography Targeting - Exclude |
Campaign Geography Targeting - Exclude |
String |
|
dimension |
|
|
Geography Targeting - Include |
Campaign Geography Targeting - Include |
String |
|
dimension |
|
|
Campaign Goal |
Campaign Goal |
String |
|
dimension |
|
|
Campaign Goal KPI |
Campaign Goal KPI |
String |
|
dimension |
|
|
Campaign Goal KPI Value |
Campaign Goal KPI Value |
Float |
|
metric |
|
|
Inventory Source Targeting - Authorized Seller Options |
Campaign Inventory Source Targeting - Authorized Seller Options |
String |
|
dimension |
|
|
Inventory Source Targeting - Exclude |
Campaign Inventory Source Targeting - Exclude |
String |
|
dimension |
|
|
Inventory Source Targeting - Include |
Campaign Inventory Source Targeting - Include |
String |
|
dimension |
|
|
Inventory Source Targeting - Target New Exchanges |
Campaign Inventory Source Targeting - Target New Exchanges |
Boolean |
|
dimension |
|
|
Language Targeting - Exclude |
Campaign Language Targeting - Exclude |
String |
|
dimension |
|
|
Language Targeting - Include |
Campaign Language Targeting - Include |
String |
|
dimension |
|
|
Name |
Campaign Name |
String |
|
dimension |
|
|
Position Targeting - Display On Screen |
Campaign Position Targeting - Display On Screen |
String |
|
dimension |
|
|
Position Targeting - Display Position In Content |
Campaign Position Targeting - Display Position In Content |
String |
|
dimension |
|
|
Position Targeting - Video On Screen |
Campaign Position Targeting - Video On Screen |
String |
|
dimension |
|
|
Position Targeting - Video Position In Content |
Campaign Position Targeting - Video Position In Content |
String |
|
dimension |
|
|
Campaign Start Date |
Campaign Start Date |
String |
|
dimension |
|
|
Status |
Campaign Status |
String |
|
dimension |
|
|
Third Party Verification Labels |
Campaign Third Party Verification Labels |
String |
|
dimension |
|
|
Third Party Verification Services |
Campaign Third Party Verification Services |
String |
|
dimension |
|
|
Timestamp |
Campaign Timestamp |
String |
|
dimension |
|
|
Viewability Targeting Active View |
Campaign Viewability Targeting Active View |
Float |
|
metric |
|
|
CampaignBrand Safety Sensitivity Setting |
CampaignBrand Safety Sensitivity Setting |
String |
|
dimension |
|
|
Cost (Adv Currency) |
Cost (Adv Currency) |
Float |
|
metric |
|
|
Cost Per Lifted User |
Cost Per Lifted User |
Float |
|
metric |
|
|
Country Name |
Country Name |
String |
|
dimension |
|
|
Current Insertion Order Goal Type |
Current Insertion Order Goal Type |
String |
|
dimension |
|
|
Custom Fee 1 (Adv Currency) |
Custom Fee 1 (Adv Currency) |
Float |
|
metric |
|
|
Custom Fee 2 (Adv Currency) |
Custom Fee 2 (Adv Currency) |
Float |
|
metric |
|
|
Custom Fee 3 (Adv Currency) |
Custom Fee 3 (Adv Currency) |
Float |
|
metric |
|
|
Custom Fee 4 (Adv Currency) |
Custom Fee 4 (Adv Currency) |
Float |
|
metric |
|
|
Custom Fee 5 (Adv Currency) |
Custom Fee 5 (Adv Currency) |
Float |
|
metric |
|
|
DCM Placement ID |
DCM Placement ID |
Long |
|
metric |
|
|
DMA Name |
DMA Name |
String |
|
dimension |
|
|
DV360 Activity |
DV360 Activity |
String |
|
dimension |
|
|
DV360 Activity ID |
DV360 Activity ID |
Long |
|
metric |
|
|
DV360 Activity Integration Code |
DV360 Activity Integration Code |
String |
|
dimension |
|
|
DV360 Activity Status |
DV360 Activity Status |
String |
|
dimension |
|
|
Data Fees (Adv Currency) |
Data Fees (Adv Currency) |
String |
|
metric |
|
|
Data Management Platform Fee (Adv Currency) |
Data Management Platform Fee (Adv Currency) |
Float |
|
metric |
|
|
Exposed Survey Responses |
Exposed Survey Responses |
Long |
|
metric |
|
|
Active View: Custom Metric ID |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID |
|
|
dimension |
|
|
Active View: Custom Metric Name |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME |
|
|
dimension |
|
|
|
FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY |
|
Active View Expected Viewability Valid values: "0", "10" and so on up to "90. |
dimension |
|
|
|
FILTER_ADVERTISER |
string |
Advertiser ID |
dimension |
|
|
|
FILTER_ADVERTISER_CURRENCY |
string |
Advertiser currency ISO 4217 three-letter currency code is used for filter value, for example, "USD" for US Dollars |
dimension |
|
|
Advertiser Integration Code |
FILTER_ADVERTISER_INTEGRATION_CODE |
|
|
dimension |
|
|
Advertiser Status |
FILTER_ADVERTISER_INTEGRATION_STATUS |
|
|
dimension |
|
|
Advertiser |
FILTER_ADVERTISER_NAME |
|
|
dimension |
|
|
|
FILTER_ADVERTISER_TIMEZONE |
string |
Advertiser timezone. A valid filter value is a canonical timezone code, for example, America/Los_Angeles. |
dimension |
|
|
|
FILTER_AD_POSITION |
string |
Ad position Identifies if the creative serves above-the-fold or below-the-fold. Valid values include "ABOVE_THE_FOLD" and "BELOW_THE_FOLD". |
dimension |
|
|
Ad Position |
FILTER_AD_POSITION_NAME |
|
|
dimension |
|
|
Ad Type |
FILTER_AD_TYPE |
|
|
dimension |
|
|
|
FILTER_AGE |
|
Age. Use only as a group-by dimension. Do not use for filtering |
dimension |
|
|
Algorithm |
FILTER_ALGORITHM |
|
|
dimension |
|
|
Algorithm ID |
FILTER_ALGORITHM_ID |
|
|
dimension |
|
|
AMP Page Request |
FILTER_AMP_PAGE_REQUEST |
|
|
dimension |
|
|
Anonymous Inventory Modeling |
FILTER_ANONYMOUS_INVENTORY_MODELING |
|
|
dimension |
|
|
App/URL |
FILTER_APP_URL |
|
|
dimension |
|
|
App/URL Excluded |
FILTER_APP_URL_EXCLUDED |
|
|
dimension |
|
|
Attributed Userlist |
FILTER_ATTRIBUTED_USERLIST |
|
|
dimension |
|
|
Attributed Userlist Cost |
FILTER_ATTRIBUTED_USERLIST_COST |
|
|
dimension |
|
|
Attributed Userlist Type |
FILTER_ATTRIBUTED_USERLIST_TYPE |
|
|
dimension |
|
|
Attribution Model |
FILTER_ATTRIBUTION_MODEL |
|
|
dimension |
|
|
Audience List |
FILTER_AUDIENCE_LIST |
|
|
dimension |
|
|
Audience List Cost |
FILTER_AUDIENCE_LIST_COST |
|
|
dimension |
|
|
Audience List Type |
FILTER_AUDIENCE_LIST_TYPE |
|
|
dimension |
|
|
Audience Name |
FILTER_AUDIENCE_NAME |
|
|
dimension |
|
|
Audience Type |
FILTER_AUDIENCE_TYPE |
|
|
dimension |
|
|
Authorized Seller State |
FILTER_AUTHORIZED_SELLER_STATE |
|
|
dimension |
|
|
Billable Outcome |
FILTER_BILLABLE_OUTCOME |
|
|
dimension |
|
|
|
FILTER_BRANDSAFE_CHANNEL_ID |
string |
Brand safe channel ID |
dimension |
|
|
Brand Lift Type |
FILTER_BRAND_LIFT_TYPE |
|
|
dimension |
|
|
|
FILTER_BROWSER |
string |
Browser ID |
dimension |
|
|
Budget Segment Budget |
FILTER_BUDGET_SEGMENT_BUDGET |
Long |
|
metric |
|
|
|
FILTER_BUDGET_SEGMENT_DESCRIPTION |
string |
Budget segment description |
dimension |
|
|
Budget Segment End Date |
FILTER_BUDGET_SEGMENT_END_DATE |
Date |
|
dimension |
|
|
Budget Segment Pacing Percentage |
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE |
Float |
|
metric |
|
|
Budget Segment Start Date |
FILTER_BUDGET_SEGMENT_START_DATE |
Date |
|
dimension |
|
|
|
FILTER_CAMPAIGN_DAILY_FREQUENCY |
|
Campaign daily frequency. Valid values include power-of-two ranges such as: "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on. |
dimension |
|
|
|
FILTER_CARRIER |
string |
Carrier or ISP ID |
dimension |
|
|
ISP or Carrier |
FILTER_CARRIER_NAME |
|
|
dimension |
|
|
|
FILTER_CHANNEL_ID |
string |
Channel ID |
dimension |
|
|
Channel |
FILTER_CHANNEL_NAME |
|
|
dimension |
|
|
Channel Type |
FILTER_CHANNEL_TYPE |
|
|
dimension |
|
|
|
FILTER_CITY |
string |
The id for the city, for example, "1027744" for Seattle. The IDs can be found in the GeoLocation table in the Entity Read File. Retrieves: City City ID |
dimension |
|
|
City |
FILTER_CITY_NAME |
|
|
dimension |
|
|
CM360 Placement ID |
FILTER_CM360_PLACEMENT_ID |
|
|
dimension |
|
|
|
FILTER_COMPANION_CREATIVE_ID |
string |
Companion Creative ID |
dimension |
|
|
Companion Creative |
FILTER_COMPANION_CREATIVE_NAME |
|
|
dimension |
|
|
|
FILTER_CONVERSION_DELAY |
long |
An int32 representing the number of minutes. Retrieves: Time to Conversion(minutes) |
dimension |
|
|
Conversion Source |
FILTER_CONVERSION_SOURCE |
|
|
dimension |
|
|
Conversion Source ID |
FILTER_CONVERSION_SOURCE_ID |
|
|
dimension |
|
|
|
FILTER_COUNTRY |
string |
ISO-3166 alpha-2 country code for this geo location, for example, "US" |
dimension |
|
|
Country ID |
FILTER_COUNTRY_ID |
|
|
dimension |
|
|
Creative |
FILTER_CREATIVE |
|
|
dimension |
|
|
Creative Asset |
FILTER_CREATIVE_ASSET |
|
|
dimension |
|
|
Creative Attributes |
FILTER_CREATIVE_ATTRIBUTE |
|
|
dimension |
|
|
|
FILTER_CREATIVE_HEIGHT |
|
Creative height |
dimension |
|
|
|
FILTER_CREATIVE_ID |
string |
Creative ID |
dimension |
|
|
Creative Integration Code |
FILTER_CREATIVE_INTEGRATION_CODE |
|
|
dimension |
|
|
Creative Rendered in AMP |
FILTER_CREATIVE_RENDERED_IN_AMP |
|
|
dimension |
|
|
|
FILTER_CREATIVE_SIZE |
string |
Creative dimension. Valid values take the format "WidthxHeight" such as "728x90". Retrieves: Creative Width Creative Height |
dimension |
|
|
Creative Source |
FILTER_CREATIVE_SOURCE |
|
|
dimension |
|
|
Creative Status |
FILTER_CREATIVE_STATUS |
|
|
dimension |
|
|
|
FILTER_CREATIVE_TYPE |
string |
Creative type. Valid filter values include "IMAGE", "EXPANDABLE", and "VIDEO" |
dimension |
|
|
|
FILTER_CREATIVE_WIDTH |
|
Creative width |
dimension |
|
|
|
FILTER_DATA_PROVIDER |
string |
Data provider ID |
dimension |
|
|
Data Provider |
FILTER_DATA_PROVIDER_NAME |
|
|
dimension |
|
|
|
FILTER_DATE |
date |
Date, must be in yyyymmdd format such as "20150430". |
dimension |
|
|
|
FILTER_DAY_OF_WEEK |
|
Day of week. Valid values are "0" for Sunday, "1" for Monday, and so on. |
dimension |
|
|
Detailed Demographics |
FILTER_DETAILED_DEMOGRAPHICS |
|
|
dimension |
|
|
Detailed Demographics ID |
FILTER_DETAILED_DEMOGRAPHICS_ID |
|
|
dimension |
|
|
Device |
FILTER_DEVICE |
|
|
dimension |
|
|
|
FILTER_DEVICE_MAKE |
string |
Device make ID Device Make eg. LG(All Models) |
dimension |
|
|
|
FILTER_DEVICE_MODEL |
string |
Device model ID Device Model eg. Samsung Galaxy S7 Edge (SM-G935F) |
dimension |
|
|
|
FILTER_DEVICE_TYPE |
string |
Device type ID DeviceType eg. Desktop, Smart Phone, Tablet |
dimension |
|
|
|
FILTER_DFP_ORDER_ID |
string |
DFP order ID |
dimension |
|
|
Digital Content Label |
FILTER_DIGITAL_CONTENT_LABEL |
|
|
dimension |
|
|
|
FILTER_DMA |
string |
The DMA code for this geo location, for example, "510". DMA codes can be found in the GeoLocation table in the Entity Read File. Retrieves: DMA Code DMA Name |
dimension |
|
|
DMA |
FILTER_DMA_NAME |
|
|
dimension |
|
|
Domain |
FILTER_DOMAIN |
|
|
dimension |
|
|
|
FILTER_DV360_ACTIVITY_ID |
string |
DV360 activity ID. The DV360 activity ID. Equivalent to the DV360 activity option in the Pixel Load report. This filter will not affect other reports such as the General. Retrieves: DV360 Activity DV360 Activity ID Floodlight Activity ID DV360 Activity Status DV360 Activity Integration Code |
dimension |
|
|
Eligible Cookies on First-Party Audience List |
FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LIST |
|
|
dimension |
|
|
Eligible Cookies on Third-Party Audience List and Interest |
FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTEREST |
|
|
dimension |
|
|
Exchange |
FILTER_EXCHANGE |
|
|
dimension |
|
|
Exchange Code |
FILTER_EXCHANGE_CODE |
|
|
dimension |
|
|
|
FILTER_EXCHANGE_ID |
string |
Exchange ID |
dimension |
|
|
Extension |
FILTER_EXTENSION |
|
|
dimension |
|
|
Extension Status |
FILTER_EXTENSION_STATUS |
|
|
dimension |
|
|
Extension Type |
FILTER_EXTENSION_TYPE |
|
|
dimension |
|
|
First Party Audience List Cost |
FILTER_FIRST_PARTY_AUDIENCE_LIST_COST |
|
|
dimension |
|
|
First Party Audience List Type |
FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE |
|
|
dimension |
|
|
Floodlight Activity |
FILTER_FLOODLIGHT_ACTIVITY |
|
|
dimension |
|
|
|
FILTER_FLOODLIGHT_ACTIVITY_ID |
string |
Floodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report. (conversion tracking systems) |
dimension |
|
|
|
FILTER_FLOODLIGHT_ACTIVITY_ID |
string |
Floodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report. Retrieves: DV360 Activity DV360 Activity ID Floodlight Activity ID DV360 Activity Status DV360 Activity Integration Code |
dimension |
|
|
Format |
FILTER_FORMAT |
|
|
dimension |
|
|
DFP Insertion Order |
FILTER_GAM_INSERTION_ORDER |
|
|
dimension |
|
|
DFP Line Item |
FILTER_GAM_LINE_ITEM |
|
|
dimension |
|
|
DFP Line Item ID |
FILTER_GAM_LINE_ITEM_ID |
|
|
dimension |
|
|
|
FILTER_GENDER |
string |
Gender. Use only as a group-by dimension. Do not use for filtering. |
dimension |
|
|
Gmail Age |
FILTER_GMAIL_AGE |
|
|
dimension |
|
|
Gmail City |
FILTER_GMAIL_CITY |
|
|
dimension |
|
|
Gmail Country |
FILTER_GMAIL_COUNTRY |
|
|
dimension |
|
|
Gmail Country |
FILTER_GMAIL_COUNTRY_NAME |
|
|
dimension |
|
|
Gmail Device Type |
FILTER_GMAIL_DEVICE_TYPE |
|
|
dimension |
|
|
Gmail Device Type |
FILTER_GMAIL_DEVICE_TYPE_NAME |
|
|
dimension |
|
|
Gmail Gender |
FILTER_GMAIL_GENDER |
|
|
dimension |
|
|
Gmail Region |
FILTER_GMAIL_REGION |
|
|
dimension |
|
|
Gmail Remarketing List |
FILTER_GMAIL_REMARKETING_LIST |
|
|
dimension |
|
|
Household Income |
FILTER_HOUSEHOLD_INCOME |
|
|
dimension |
|
|
Impression Counting Method |
FILTER_IMPRESSION_COUNTING_METHOD |
|
|
dimension |
|
|
|
FILTER_INSERTION_ORDER |
string |
Insertion order ID |
dimension |
|
|
Insertion Order Integration Code |
FILTER_INSERTION_ORDER_INTEGRATION_CODE |
|
|
dimension |
|
|
Insertion Order |
FILTER_INSERTION_ORDER_NAME |
|
|
dimension |
|
|
Insertion Order Status |
FILTER_INSERTION_ORDER_STATUS |
|
|
dimension |
|
|
Interest |
FILTER_INTEREST |
|
|
dimension |
|
|
Inventory Commitment Type |
FILTER_INVENTORY_COMMITMENT_TYPE |
|
|
dimension |
|
|
Inventory Delivery Method |
FILTER_INVENTORY_DELIVERY_METHOD |
|
|
dimension |
|
|
|
FILTER_INVENTORY_FORMAT |
string |
Inventory format. Valid values include "IMAGE" and "EXPAND". |
dimension |
|
|
Inventory Rate Type |
FILTER_INVENTORY_RATE_TYPE |
|
|
dimension |
|
|
|
FILTER_INVENTORY_SOURCE |
string |
Inventory source ID |
dimension |
|
|
Inventory Source ID (external) |
FILTER_INVENTORY_SOURCE_EXTERNAL_ID |
|
|
dimension |
|
|
Inventory Source Group |
FILTER_INVENTORY_SOURCE_GROUP |
|
|
dimension |
|
|
Inventory Source Group ID |
FILTER_INVENTORY_SOURCE_GROUP_ID |
|
|
dimension |
|
|
Inventory Source ID |
FILTER_INVENTORY_SOURCE_ID |
|
|
dimension |
|
|
Inventory Source |
FILTER_INVENTORY_SOURCE_NAME |
|
|
dimension |
|
|
|
FILTER_INVENTORY_SOURCE_TYPE |
string |
Possible values: "PREFERRED_DEAL" "PRIVATE_EXCHANGE" "PROGRAMMATIC_RESERVE" "PUBLIC" |
dimension |
|
|
|
FILTER_KEYWORD |
string |
Keywords |
dimension |
|
|
Life Event |
FILTER_LIFE_EVENT |
|
|
dimension |
|
|
Life Events |
FILTER_LIFE_EVENTS |
|
|
dimension |
|
|
|
FILTER_LINE_ITEM |
string |
Line item ID |
dimension |
|
|
Line Item Budget |
FILTER_LINE_ITEM_BUDGET |
String |
|
dimension |
|
|
|
FILTER_LINE_ITEM_DAILY_FREQUENCY |
string |
Line item daily frequency. Valid filter values include power-of-two ranges, for example, "1", "2" , "3" to "4" , "5" to "8" , "9" to "16" , ... Retrieves: Line Item Daily Frequency |
dimension |
|
|
Line Item End Date |
FILTER_LINE_ITEM_END_DATE |
Date |
|
dimension |
|
|
Line Item Integration Code |
FILTER_LINE_ITEM_INTEGRATION_CODE |
|
|
dimension |
|
|
Line Item Lifetime Frequency |
FILTER_LINE_ITEM_LIFETIME_FREQUENCY |
|
|
dimension |
|
|
Line Item |
FILTER_LINE_ITEM_NAME |
|
|
dimension |
|
|
Line Item Start Date |
FILTER_LINE_ITEM_START_DATE |
Date |
|
dimension |
|
|
Line Item Status |
FILTER_LINE_ITEM_STATUS |
|
|
dimension |
|
|
|
FILTER_LINE_ITEM_TYPE |
string |
Line item type. Valid filter values include "RTB", "RMX_NON_RTB", and "RTB_VIDEO". |
dimension |
|
|
Match Ratio |
FILTER_MATCH_RATIO |
|
|
dimension |
|
|
Measurement Source |
FILTER_MEASUREMENT_SOURCE |
|
|
dimension |
|
|
|
FILTER_MEDIA_PLAN |
string |
Campaign ID |
dimension |
|
|
Campaign |
FILTER_MEDIA_PLAN_NAME |
|
|
dimension |
|
|
Media Type |
FILTER_MEDIA_TYPE |
String |
|
dimension |
|
|
|
FILTER_MOBILE_GEO |
string |
Mobile geos. Also known as geofencing, hyperlocal targeting. S2Cell-based targeting with precise location signals. Currently only available in IAR reporting. |
dimension |
|
|
|
FILTER_MONTH |
|
Always a number of the form mm, left padded with 0 as needed such as "05" for May. Retrieves the month in the format yyyy/mm |
dimension |
|
|
|
FILTER_MRAID_SUPPORT |
string |
Mobile MRAID support. Valid filter values include "Supported", "Not supported". |
dimension |
|
|
|
FILTER_NIELSEN_AGE |
string |
Nielsen Digital Ad Ratings Beta age. Use only as a group-by dimension. Do not use for filtering. |
dimension |
|
|
|
FILTER_NIELSEN_COUNTRY_CODE |
string |
Nielsen Digital Ad Ratings Beta country code. Use only as a group-by dimension. Do not use for filtering. |
dimension |
|
|
|
FILTER_NIELSEN_DEVICE_ID |
string |
Nielsen Digital Ad Ratings Beta device ID. Use only as a group-by dimension. Do not use for filtering. |
dimension |
|
|
|
FILTER_NIELSEN_GENDER |
string |
Nielsen Digital Ad Ratings Beta gender. Use only as a group-by dimension. Do not use for filtering. |
dimension |
|
|
|
FILTER_ORDER_ID |
string |
Insertion order ID |
dimension |
|
|
|
FILTER_OS |
string |
Operating system ID |
dimension |
|
|
|
FILTER_PAGE_CATEGORY |
string |
Page category ID |
dimension |
|
|
|
FILTER_PAGE_LAYOUT |
string |
Possible values: "DESKTOP_WEB" "DESKTOP_ON_MOBILE" "MOBILE_OPTIMIZED" "MOBILE_APP" "DESKTOP_WEB_VIDEO" "DESKTOP_WEB_GAME" "MOBILE_APP_INTERSTITIAL" "VIDEO_MOBILE_APP_INTERSTITIAL" |
dimension |
|
|
Parental Status |
FILTER_PARENTAL_STATUS |
|
|
dimension |
|
|
|
FILTER_PARTNER |
string |
Partner ID |
dimension |
|
|
|
FILTER_PARTNER_CURRENCY |
string |
Partner currency. ISO 4217 three-letter currency code is used for filter value for US Dollars. Retrieves: Partner currency |
dimension |
|
|
Partner |
FILTER_PARTNER_NAME |
|
|
dimension |
|
|
Partner Status |
FILTER_PARTNER_STATUS |
|
|
dimension |
|
|
Placement ID (All YouTube Channels) |
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS |
|
|
dimension |
|
|
Placement Name (All YouTube Channels) |
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS |
|
|
dimension |
|
|
Platform |
FILTER_PLATFORM |
|
|
dimension |
|
|
Playback Method |
FILTER_PLAYBACK_METHOD |
|
|
dimension |
|
|
Position in Content |
FILTER_POSITION_IN_CONTENT |
|
|
dimension |
|
|
Public Inventory |
FILTER_PUBLIC_INVENTORY |
|
|
dimension |
|
|
Publisher Property |
FILTER_PUBLISHER_PROPERTY |
|
|
dimension |
|
|
Publisher Property ID |
FILTER_PUBLISHER_PROPERTY_ID |
|
|
dimension |
|
|
Publisher Property Section |
FILTER_PUBLISHER_PROPERTY_SECTION |
|
|
dimension |
|
|
Publisher Property Section ID |
FILTER_PUBLISHER_PROPERTY_SECTION_ID |
|
|
dimension |
|
|
Quarter |
FILTER_QUARTER |
|
|
dimension |
|
|
Refund Reason |
FILTER_REFUND_REASON |
|
|
dimension |
|
|
|
FILTER_REGION |
string |
Region. Retrieves: Region The id for the region, for example, "20267" for ES-A. The IDs can be found in the GeoLocation table in the Entity Read File |
dimension |
|
|
Region |
FILTER_REGION_NAME |
|
|
dimension |
|
|
|
FILTER_REGULAR_CHANNEL_ID |
string |
Regular channel ID |
dimension |
|
|
Remarketing List |
FILTER_REMARKETING_LIST |
|
|
dimension |
|
|
Rewarded |
FILTER_REWARDED |
|
|
dimension |
|
|
Sensitive Category |
FILTER_SENSITIVE_CATEGORY |
|
|
dimension |
|
|
Served Pixel Density |
FILTER_SERVED_PIXEL_DENSITY |
|
|
dimension |
|
|
|
FILTER_SITE_ID |
string |
Site ID |
dimension |
|
|
|
FILTER_SITE_LANGUAGE |
string |
Site language ID |
dimension |
|
|
|
FILTER_SKIPPABLE_SUPPORT |
string |
Video Skippable Support |
dimension |
|
|
Targeted Data Providers |
FILTER_TARGETED_DATA_PROVIDERS |
|
|
dimension |
|
|
|
FILTER_TARGETED_USER_LIST |
string |
Targeted user list ID |
dimension |
|
|
Third Party Audience List Cost |
FILTER_THIRD_PARTY_AUDIENCE_LIST_COST |
|
|
dimension |
|
|
Third Party Audience List Type |
FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPE |
|
|
dimension |
|
|
|
FILTER_TIME_OF_DAY |
|
Hour of day. Valid filter values include 0, 1, ..., 23. |
dimension |
|
|
YouTube Ad |
FILTER_TRUEVIEW_AD |
|
|
dimension |
|
|
YouTube Ad Group |
FILTER_TRUEVIEW_AD_GROUP |
|
|
dimension |
|
|
|
FILTER_TRUEVIEW_AD_GROUP_AD_ID |
string |
TrueView Ad ID |
dimension |
|
|
|
FILTER_TRUEVIEW_AD_GROUP_ID |
string |
TrueView Ad Group ID |
dimension |
|
|
YouTube Ad Type |
FILTER_TRUEVIEW_AD_TYPE_NAME |
String |
|
dimension |
|
|
|
FILTER_TRUEVIEW_AGE |
string |
Age range for TrueView reports. Valid values: "18-24" "25-34" "35-44" "45-54" "55-64" "65+" "Unknown" |
dimension |
|
|
|
FILTER_TRUEVIEW_CATEGORY |
string |
|
dimension |
|
|
|
FILTER_TRUEVIEW_CITY |
string |
City ID. City ID for TrueView reports, for example, 1023191 for "New York, NY". Can be used for both groupBy and filter. Retrieves: City City ID |
dimension |
|
|
|
FILTER_TRUEVIEW_CONVERSION_TYPE |
string |
TrueView conversion type |
dimension |
|
|
|
FILTER_TRUEVIEW_COUNTRY |
string |
Country code for TrueView reports, for example, "US" for "United States". Can be used for both groupBy and filter. Retrieves: Country Country ID |
dimension |
|
|
Custom Affinity |
FILTER_TRUEVIEW_CUSTOM_AFFINITY |
|
|
dimension |
|
|
Detailed Demographics |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS |
|
|
dimension |
|
|
Detailed Demographics ID |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID |
|
|
dimension |
|
|
|
FILTER_TRUEVIEW_DMA |
string |
DMA ID for TrueView reports, for example, 501 for "New York, NY, United States (DMA Region)". Can be used for both groupBy and filter. Retrieves: DMA Name DMA Code |
dimension |
|
|
DMA |
FILTER_TRUEVIEW_DMA_NAME |
|
|
dimension |
|
|
|
FILTER_TRUEVIEW_GENDER |
string |
Gender for TrueView reports. Valid values are "M", "F", and "Unknown". Retrieves: Gender |
dimension |
|
|
Household Income |
FILTER_TRUEVIEW_HOUSEHOLD_INCOME |
|
|
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_AGE |
string |
Age range for TrueView Inventory Availability reports. Valid values are "18-24", "25-34", "35-44", "45-54", "55-64", "65+", and "Unknown". |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_CATEGORY |
string |
Category ID for TrueView Inventory Availability reports. |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_CITY |
string |
City ID for TrueView Inventory Availability reports, e.g., 1023191 for "New York, NY". |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_COUNTRY |
string |
Country code for TrueView Inventory Availability reports, e.g., "US" for "United States". |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_GENDER |
string |
Gender for TrueView Inventory Availability reports. Valid values are "M", "F", and "Unknown". |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_INTEREST |
string |
Interest ID for TrueView Inventory Availability reports. |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_LANGUAGE |
string |
Language for TrueView Inventory Availability reports, e.g., "en" for "English". |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_PARENTAL_STATUS |
string |
Parental Status for TrueView Inventory Availability reports. Valid values are "Y", "N", and "Unknown". |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_REGION |
string |
Region ID for TrueView Inventory Availability reports, e.g., 20339 for "England, United Kingdom". |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_REMARKETING_LIST |
string |
Remarketing list ID for TrueView Inventory Availability reports. |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_TIME_OF_DAY |
string |
Time of day for TrueView Inventory Availability reports. Valid values are 0, 1, ..., 23. |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL |
string |
YouTube channel id for TrueView reports, e.g. "UCxGUOLQZnyw1pKRZ_UV9dLQ" |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO |
string |
YouTube video id for TrueView reports, e.g. "63N4C8CyVJw". |
dimension |
|
|
|
FILTER_TRUEVIEW_IAR_ZIPCODE |
string |
ZIP code ID for TrueView Inventory Availability reports, e.g., "9004064" for ZIP code "10011". |
dimension |
|
|
|
FILTER_TRUEVIEW_INTEREST |
string |
TrueView interest ID. Retrieves: Interest ID Interest |
dimension |
|
|
|
FILTER_TRUEVIEW_KEYWORD |
string |
Keyword for TrueView reports, e.g., "Sports". Retrieves: Keyword |
dimension |
|
|
|
FILTER_TRUEVIEW_PARENTAL_STATUS |
string |
Parental status for TrueView reports. Valid values are "Y", "N", and "Unknown". Retrieves: Parental Status |
dimension |
|
|
|
FILTER_TRUEVIEW_PLACEMENT |
string |
Targeted placement for TrueView reports. A placement target can be a website such as "www.google.com", a YouTube video ID such as "q7o7R5BgWDY", or a YouTube channel ID such as "UCnIQPPwWpO_EFEqLny6TFTw". Retrieves: Placement Placement ID |
dimension |
|
|
Placement ID (Managed) |
FILTER_TRUEVIEW_PLACEMENT_ID |
|
|
dimension |
|
|
|
FILTER_TRUEVIEW_REGION |
string |
Region ID for TrueView reports, for example, 20339 for "England, United Kingdom". Can be used for both groupBy and filter. Retrieves: Region Region ID |
dimension |
|
|
Region |
FILTER_TRUEVIEW_REGION_NAME |
|
|
dimension |
|
|
|
FILTER_TRUEVIEW_REMARKETING_LIST |
string |
TrueView user list ID. |
dimension |
|
|
Remarketing List |
FILTER_TRUEVIEW_REMARKETING_LIST_NAME |
|
|
dimension |
|
|
|
FILTER_TRUEVIEW_URL |
string |
The URL indicating where your TrueView ads are shown. The value could be a website, a YouTube video, or a YouTube channel. This filter can only be used as group-by. Retrieves: URL |
dimension |
|
|
|
FILTER_TRUEVIEW_ZIPCODE |
string |
ZIP code ID for TrueView reports, for example, 9004064 for ZIP code "10011". Can be used for both groupBy and filter. Retrieves: ZIP Code ZIP Code ID |
dimension |
|
|
|
FILTER_USER_LIST |
string |
User list ID |
dimension |
|
|
|
FILTER_USER_LIST_FIRST_PARTY |
string |
First-party user list ID |
dimension |
|
|
First Party Audience List |
FILTER_USER_LIST_FIRST_PARTY_NAME |
|
|
dimension |
|
|
|
FILTER_USER_LIST_THIRD_PARTY |
string |
Third-party user list ID. |
dimension |
|
|
Third Party Audience List |
FILTER_USER_LIST_THIRD_PARTY_NAME |
|
|
dimension |
|
|
Variant ID |
FILTER_VARIANT_ID |
|
|
dimension |
|
|
Variant Name |
FILTER_VARIANT_NAME |
|
|
dimension |
|
|
Variant Version |
FILTER_VARIANT_VERSION |
|
|
dimension |
|
|
Verification Video Player Size |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE |
|
|
dimension |
|
|
Verification Video Position |
FILTER_VERIFICATION_VIDEO_POSITION |
|
|
dimension |
|
|
|
FILTER_VIDEO_AD_POSITION_IN_STREAM |
string |
Video ad position in stream. Valid filter values include: "UNKNOWN", "PREROLL", "MIDROLL", "POSTROLL". |
dimension |
|
|
Companion Creative Size |
FILTER_VIDEO_COMPANION_CREATIVE_SIZE |
|
|
dimension |
|
|
|
FILTER_VIDEO_COMPANION_SIZE |
|
Video Companion Size |
dimension |
|
|
|
FILTER_VIDEO_COMPANION_TYPE |
string |
Video Companion Type. |
dimension |
|
|
Video Continuous Play |
FILTER_VIDEO_CONTINUOUS_PLAY |
|
|
dimension |
|
|
|
FILTER_VIDEO_CREATIVE_DURATION |
|
Video creative duration in seconds. Valid filter values include: "15", "20", "30", "60", "<r;15", ">r;=90" |
dimension |
|
|
|
FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE |
string |
Same as video creative duration, but for skippable creatives. |
dimension |
|
|
Video Duration |
FILTER_VIDEO_DURATION |
|
|
dimension |
|
|
|
FILTER_VIDEO_DURATION_SECONDS |
string |
Video duration range in seconds. Valid values include "0-5", "6-10", "11-15", "16-30", "31-60", and "60+" |
dimension |
|
|
|
FILTER_VIDEO_FORMAT_SUPPORT |
string |
Valid filter values include "FLASH", "HTML5", "MP4". |
dimension |
|
|
|
FILTER_VIDEO_INVENTORY_TYPE |
string |
Valid filter values include "Web Video", "Games", "Mobile interstitial" |
dimension |
|
|
|
FILTER_VIDEO_PLAYER_SIZE |
string |
Video player size. Valid filter values include "BANNER", "SMALL", "LARGE", "HD", and "UNKNOWN". |
dimension |
|
|
|
FILTER_VIDEO_RATING_TIER |
string |
Valid filter values include "DV_G", "DV_T", "DV_MA". |
dimension |
|
|
|
FILTER_VIDEO_SKIPPABLE_SUPPORT |
string |
Valid filter values include "Supported", "Not supported". |
dimension |
|
|
|
FILTER_VIDEO_VPAID_SUPPORT |
string |
Valid filter values include S"upported", "Not supported". |
dimension |
|
|
|
FILTER_WEEK |
date |
The date of the first day of the week on which to filter, in the form "yyyymmdd". The date must be a Sunday. Retrieves: Week eg. 2018/12/09 - 2018/12/15 |
dimension |
|
|
|
FILTER_YEAR |
date |
Year. Always a number of the form "yyyy" such as "2015" |
dimension |
|
|
YouTube Ad Video |
FILTER_YOUTUBE_AD_VIDEO |
|
|
dimension |
|
|
YouTube Ad Video ID |
FILTER_YOUTUBE_AD_VIDEO_ID |
|
|
dimension |
|
|
|
FILTER_YOUTUBE_VERTICAL |
string |
YouTube Vertical ID. |
dimension |
|
|
|
FILTER_ZIP_CODE |
string |
ZIP code ID |
dimension |
|
|
Zip Code |
FILTER_ZIP_POSTAL_CODE |
|
|
dimension |
|
|
Floodlight Activity Name |
Floodlight Activity Name |
String |
|
dimension |
|
|
Headroom Brand Lift |
Headroom Brand Lift |
String |
|
dimension |
|
|
Insertion Order Affinity & In Market Targeting - Exclude |
Insertion Order Affinity & In Market Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Affinity & In Market Targeting - Include |
Insertion Order Affinity & In Market Targeting - Include |
String |
|
dimension |
|
|
Insertion Order App Collection Targeting - Exclude |
Insertion Order App Collection Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order App Collection Targeting - Include |
Insertion Order App Collection Targeting - Include |
String |
|
dimension |
|
|
Insertion Order App Targeting - Exclude |
Insertion Order App Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order App Targeting - Include |
Insertion Order App Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Apply Floor Price For Deals |
Insertion Order Apply Floor Price For Deals |
Boolean |
|
dimension |
|
|
Insertion Order Audience Targeting - Exclude |
Insertion Order Audience Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Audience Targeting - Include |
Insertion Order Audience Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Audience Targeting - Similar Audiences |
Insertion Order Audience Targeting - Similar Audiences |
String |
|
dimension |
|
|
Insertion Order Auto Budget Allocation |
Insertion Order Auto Budget Allocation |
Boolean |
|
dimension |
|
|
Insertion Order Bid Strategy Do Not Exceed |
Insertion Order Bid Strategy Do Not Exceed |
Long |
|
metric |
|
|
Insertion Order Bid Strategy Unit |
Insertion Order Bid Strategy Unit |
String |
|
dimension |
|
|
Insertion Order Brand Safety Custom Settings |
Insertion Order Brand Safety Custom Settings |
String |
|
dimension |
|
|
Insertion Order Brand Safety Sensitivity Setting |
Insertion Order Brand Safety Sensitivity Setting |
String |
|
dimension |
|
|
Insertion Order Browser Targeting - Exclude |
Insertion Order Browser Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Browser Targeting - Include |
Insertion Order Browser Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Budget Segments |
Insertion Order Budget Segments |
String |
|
dimension |
|
|
Insertion Order Budget Type |
Insertion Order Budget Type |
String |
|
dimension |
|
|
Insertion Order Carrier Targeting - Exclude |
Insertion Order Carrier Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Carrier Targeting - Include |
Insertion Order Carrier Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Category Targeting - Exclude |
Insertion Order Category Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Category Targeting - Include |
Insertion Order Category Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Channel Targeting - Exclude |
Insertion Order Channel Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Channel Targeting - Include |
Insertion Order Channel Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Connection Speed Targeting |
Insertion Order Connection Speed Targeting |
String |
|
dimension |
|
|
Insertion Order Custom List Targeting |
Insertion Order Custom List Targeting |
String |
|
dimension |
|
|
Insertion Order Daypart Targeting |
Insertion Order Daypart Targeting |
String |
|
dimension |
|
|
Insertion Order Daypart Targeting Time Zone |
Insertion Order Daypart Targeting Time Zone |
String |
|
dimension |
|
|
Insertion Order Demographic Targeting Age |
Insertion Order Demographic Targeting Age |
String |
|
dimension |
|
|
Insertion Order Demographic Targeting Gender |
Insertion Order Demographic Targeting Gender |
String |
|
dimension |
|
|
Insertion Order Demographic Targeting Household Income |
Insertion Order Demographic Targeting Household Income |
String |
|
dimension |
|
|
Insertion Order Demographic Targeting Parental Status |
Insertion Order Demographic Targeting Parental Status |
String |
|
dimension |
|
|
Insertion Order Details |
Insertion Order Details |
String |
|
dimension |
|
|
Insertion Order Device Targeting - Exclude |
Insertion Order Device Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Device Targeting - Include |
Insertion Order Device Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Digital Content Labels - Exclude |
Insertion Order Digital Content Labels - Exclude |
String |
|
dimension |
|
|
Insertion Order Environment Targeting |
Insertion Order Environment Targeting |
String |
|
dimension |
|
|
Insertion Order Fees |
Insertion Order Fees |
Float |
|
metric |
|
|
Insertion Order Frequency Amount |
Insertion Order Frequency Amount |
String |
|
metric |
|
|
Insertion Order Frequency Enabled |
Insertion Order Frequency Enabled |
Boolean |
|
dimension |
|
|
Insertion Order Frequency Exposures |
Insertion Order Frequency Exposures |
String |
|
metric |
|
|
Insertion Order Frequency Period |
Insertion Order Frequency Period |
String |
|
dimension |
|
|
Insertion Order Geography Targeting - Exclude |
Insertion Order Geography Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Geography Targeting - Include |
Insertion Order Geography Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Insertion Order Optimization |
Insertion Order Insertion Order Optimization |
Boolean |
|
dimension |
|
|
Insertion Order Inventory Source Targeting - Authorized Seller Options |
Insertion Order Inventory Source Targeting - Authorized Seller Options |
String |
|
dimension |
|
|
Insertion Order Inventory Source Targeting - Exclude |
Insertion Order Inventory Source Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Inventory Source Targeting - Include |
Insertion Order Inventory Source Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Inventory Source Targeting - Target New Exchanges |
Insertion Order Inventory Source Targeting - Target New Exchanges |
String |
|
dimension |
|
|
Insertion Order Keyword List Targeting - Exclude |
Insertion Order Keyword List Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Keyword Targeting - Exclude |
Insertion Order Keyword Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Keyword Targeting - Include |
Insertion Order Keyword Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Language Targeting - Exclude |
Insertion Order Language Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Language Targeting - Include |
Insertion Order Language Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Measure DAR |
Insertion Order Measure DAR |
Boolean |
|
dimension |
|
|
Insertion Order Measure DAR Channel |
Insertion Order Measure DAR Channel |
String |
|
dimension |
|
|
Insertion Order Pacing |
Insertion Order Pacing |
String |
|
dimension |
|
|
Insertion Order Pacing Amount |
Insertion Order Pacing Amount |
Long |
|
metric |
|
|
Insertion Order Pacing Rate |
Insertion Order Pacing Rate |
String |
|
dimension |
|
|
Insertion Order Performance Goal Type |
Insertion Order Performance Goal Type |
String |
|
dimension |
|
|
Insertion Order Performance Goal Value |
Insertion Order Performance Goal Value |
String |
|
metric |
|
|
Insertion Order Position Targeting - Audio Position In Content |
Insertion Order Position Targeting - Audio Position In Content |
String |
|
dimension |
|
|
Insertion Order Position Targeting - Display On Screen |
Insertion Order Position Targeting - Display On Screen |
String |
|
dimension |
|
|
Insertion Order Position Targeting - Display Position In Content |
Insertion Order Position Targeting - Display Position In Content |
String |
|
dimension |
|
|
Insertion Order Position Targeting - Video On Screen |
Insertion Order Position Targeting - Video On Screen |
String |
|
dimension |
|
|
Insertion Order Position Targeting - Video Position In Content |
Insertion Order Position Targeting - Video Position In Content |
String |
|
dimension |
|
|
Insertion Order Site Targeting - Exclude |
Insertion Order Site Targeting - Exclude |
String |
|
dimension |
|
|
Insertion Order Site Targeting - Include |
Insertion Order Site Targeting - Include |
String |
|
dimension |
|
|
Insertion Order Third Party Verification Labels |
Insertion Order Third Party Verification Labels |
String |
|
dimension |
|
|
Insertion Order Third Party Verification Services |
Insertion Order Third Party Verification Services |
String |
|
dimension |
|
|
Insertion Order Timestamp |
Insertion Order Timestamp |
String |
|
dimension |
|
|
Insertion Order Type |
Insertion Order Type |
String |
|
dimension |
|
|
Insertion Order Video Player Size Targeting |
Insertion Order Video Player Size Targeting |
String |
|
dimension |
|
|
Insertion Order Viewability Targeting Active View |
Insertion Order Viewability Targeting Active View |
Float |
|
metric |
|
|
Integral Ad Science Pre-Bid Fee (Adv Currency) |
Integral Ad Science Pre-Bid Fee (Adv Currency) |
Float |
|
metric |
|
|
Integral Ad Science Video Fee (Adv Currency) |
Integral Ad Science Video Fee (Adv Currency) |
Float |
|
metric |
|
|
Inventory Commitment |
Inventory Commitment |
String |
|
dimension |
|
|
Inventory Source Group Name |
Inventory Source Group Name |
String |
|
dimension |
|
|
Lifted Users |
Lifted Users |
String |
|
dimension |
|
|
Line Item Affinity & In Market Targeting - Exclude |
Line Item Affinity & In Market Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Affinity & In Market Targeting - Include |
Line Item Affinity & In Market Targeting - Include |
String |
|
dimension |
|
|
Line Item App Collection Targeting - Exclude |
Line Item App Collection Targeting - Exclude |
String |
|
dimension |
|
|
Line Item App Collection Targeting - Include |
Line Item App Collection Targeting - Include |
String |
|
dimension |
|
|
Line Item App Targeting - Exclude |
Line Item App Targeting - Exclude |
String |
|
dimension |
|
|
Line Item App Targeting - Include |
Line Item App Targeting - Include |
String |
|
dimension |
|
|
Line Item Apply Floor Price For Deals |
Line Item Apply Floor Price For Deals |
String |
|
dimension |
|
|
Line Item Audience Targeting - Exclude |
Line Item Audience Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Audience Targeting - Include |
Line Item Audience Targeting - Include |
String |
|
dimension |
|
|
Line Item Audience Targeting - Similar Audiences |
Line Item Audience Targeting - Similar Audiences |
String |
|
dimension |
|
|
Line Item Bid Multipliers |
Line Item Bid Multipliers |
String |
|
dimension |
|
|
Line Item Bid Strategy Do Not Exceed |
Line Item Bid Strategy Do Not Exceed |
String |
|
dimension |
|
|
Line Item Bid Strategy Type |
Line Item Bid Strategy Type |
String |
|
dimension |
|
|
Line Item Bid Strategy Unit |
Line Item Bid Strategy Unit |
String |
|
dimension |
|
|
Line Item Bid Strategy Value |
Line Item Bid Strategy Value |
String |
|
dimension |
|
|
Line Item Brand Safety Custom Settings |
Line Item Brand Safety Custom Settings |
String |
|
dimension |
|
|
Line Item Brand Safety Sensitivity Setting |
Line Item Brand Safety Sensitivity Setting |
String |
|
dimension |
|
|
Line Item Browser Targeting - Exclude |
Line Item Browser Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Browser Targeting - Include |
Line Item Browser Targeting - Include |
String |
|
dimension |
|
|
Line Item Budget Amount |
Line Item Budget Amount |
String |
|
dimension |
|
|
Line Item Budget Type |
Line Item Budget Type |
String |
|
dimension |
|
|
Line Item Carrier Targeting - Exclude |
Line Item Carrier Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Carrier Targeting - Include |
Line Item Carrier Targeting - Include |
String |
|
dimension |
|
|
Line Item Category Targeting - Exclude |
Line Item Category Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Category Targeting - Include |
Line Item Category Targeting - Include |
String |
|
dimension |
|
|
Line Item Channel Targeting - Exclude |
Line Item Channel Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Channel Targeting - Include |
Line Item Channel Targeting - Include |
String |
|
dimension |
|
|
Line Item Connection Speed Targeting |
Line Item Connection Speed Targeting |
String |
|
dimension |
|
|
Line Item Conversion Counting Pct |
Line Item Conversion Counting Pct |
Long |
|
metric |
|
|
Line Item Conversion Counting Type |
Line Item Conversion Counting Type |
String |
|
dimension |
|
|
Line Item Conversion Floodlight Activity Ids |
Line Item Conversion Floodlight Activity Ids |
String |
|
dimension |
|
|
Line Item Creative Assignments |
Line Item Creative Assignments |
String |
|
dimension |
|
|
Line Item Custom List Targeting |
Line Item Custom List Targeting |
String |
|
dimension |
|
|
Line Item Daypart Targeting |
Line Item Daypart Targeting |
String |
|
dimension |
|
|
Line Item Daypart Targeting Time Zone |
Line Item Daypart Targeting Time Zone |
String |
|
dimension |
|
|
Line Item Demographic Targeting Age |
Line Item Demographic Targeting Age |
String |
|
dimension |
|
|
Line Item Demographic Targeting Gender |
Line Item Demographic Targeting Gender |
String |
|
dimension |
|
|
Line Item Demographic Targeting Household Income |
Line Item Demographic Targeting Household Income |
String |
|
dimension |
|
|
Line Item Demographic Targeting Parental Status |
Line Item Demographic Targeting Parental Status |
String |
|
dimension |
|
|
Line Item Details |
Line Item Details |
String |
|
dimension |
|
|
Line Item Device Targeting - Exclude |
Line Item Device Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Device Targeting - Include |
Line Item Device Targeting - Include |
String |
|
dimension |
|
|
Line Item Digital Content Labels - Exclude |
Line Item Digital Content Labels - Exclude |
String |
|
dimension |
|
|
End Date |
Line Item End Date |
Date |
|
dimension |
|
|
Line Item Environment Targeting |
Line Item Environment Targeting |
String |
|
dimension |
|
|
Line Item Fees |
Line Item Fees |
String |
|
dimension |
|
|
Line Item Frequency Amount |
Line Item Frequency Amount |
String |
|
dimension |
|
|
Line Item Frequency Enabled |
Line Item Frequency Enabled |
String |
|
dimension |
|
|
Line Item Frequency Exposures |
Line Item Frequency Exposures |
String |
|
metric |
|
|
Line Item Frequency Period |
Line Item Frequency Period |
String |
|
dimension |
|
|
Line Item Geography Regional Location List Targeting - Exclude |
Line Item Geography Regional Location List Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Geography Regional Location List Targeting - Include |
Line Item Geography Regional Location List Targeting - Include |
String |
|
dimension |
|
|
Line Item Geography Targeting - Exclude |
Line Item Geography Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Geography Targeting - Include |
Line Item Geography Targeting - Include |
String |
|
dimension |
|
|
Line Item Inventory Source Targeting - Authorized Seller Options |
Line Item Inventory Source Targeting - Authorized Seller Options |
String |
|
dimension |
|
|
Line Item Inventory Source Targeting - Exclude |
Line Item Inventory Source Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Inventory Source Targeting - Include |
Line Item Inventory Source Targeting - Include |
String |
|
dimension |
|
|
Line Item Inventory Source Targeting - Target New Exchanges |
Line Item Inventory Source Targeting - Target New Exchanges |
String |
|
dimension |
|
|
Line Item Keyword List Targeting - Exclude |
Line Item Keyword List Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Keyword Targeting - Exclude |
Line Item Keyword Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Keyword Targeting - Include |
Line Item Keyword Targeting - Include |
String |
|
dimension |
|
|
Line Item Language Targeting - Exclude |
Line Item Language Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Language Targeting - Include |
Line Item Language Targeting - Include |
String |
|
dimension |
|
|
Line Item Pacing |
Line Item Pacing |
String |
|
dimension |
|
|
Line Item Pacing Amount |
Line Item Pacing Amount |
Float |
|
metric |
|
|
Line Item Pacing Rate |
Line Item Pacing Rate |
String |
|
dimension |
|
|
Line Item Partner Revenue Amount |
Line Item Partner Revenue Amount |
String |
|
metric |
|
|
Line Item Partner Revenue Model |
Line Item Partner Revenue Model |
String |
|
dimension |
|
|
Line Item Position Targeting - Audio Position In Content |
Line Item Position Targeting - Audio Position In Content |
String |
|
dimension |
|
|
Line Item Position Targeting - Display Position In Content |
Line Item Position Targeting - Display Position In Content |
String |
|
dimension |
|
|
Line Item Position Targeting - On Screen |
Line Item Position Targeting - On Screen |
String |
|
dimension |
|
|
Line Item Position Targeting - Video Position In Content |
Line Item Position Targeting - Video Position In Content |
String |
|
dimension |
|
|
Line Item Site Targeting - Exclude |
Line Item Site Targeting - Exclude |
String |
|
dimension |
|
|
Line Item Site Targeting - Include |
Line Item Site Targeting - Include |
String |
|
dimension |
|
|
Start Date |
Line Item Start Date |
Date |
|
dimension |
|
|
Line Item Subtype |
Line Item Subtype |
String |
|
dimension |
|
|
Line Item Third Party Verification Labels |
Line Item Third Party Verification Labels |
String |
|
dimension |
|
|
Line Item Third Party Verification Services |
Line Item Third Party Verification Services |
String |
|
dimension |
|
|
Line Item Timestamp |
Line Item Timestamp |
String |
|
dimension |
|
|
Line Item TrueView Bid Strategy Type |
Line Item TrueView Bid Strategy Type |
String |
|
dimension |
|
|
Line Item TrueView Bid Strategy Value |
Line Item TrueView Bid Strategy Value |
Long |
|
metric |
|
|
Line Item TrueView Category Exclusions Targeting |
Line Item TrueView Category Exclusions Targeting |
String |
|
dimension |
|
|
Line Item TrueView Connected TV Bid Adjustment Option |
Line Item TrueView Connected TV Bid Adjustment Option |
String |
|
dimension |
|
|
Line Item TrueView Connected TV Bid Adjustment Percentage |
Line Item TrueView Connected TV Bid Adjustment Percentage |
Long |
|
metric |
|
|
Line Item TrueView Content Filter |
Line Item TrueView Content Filter |
String |
|
dimension |
|
|
Line Item TrueView Desktop Bid Adjustment Option |
Line Item TrueView Desktop Bid Adjustment Option |
String |
|
dimension |
|
|
Line Item TrueView Desktop Bid Adjustment Percentage |
Line Item TrueView Desktop Bid Adjustment Percentage |
String |
|
metric |
|
|
Line Item TrueView Inventory Source Targeting |
Line Item TrueView Inventory Source Targeting |
String |
|
dimension |
|
|
Line Item TrueView Mobile Bid Adjustment Option |
Line Item TrueView Mobile Bid Adjustment Option |
String |
|
dimension |
|
|
Line Item TrueView Mobile Bid Adjustment Percentage |
Line Item TrueView Mobile Bid Adjustment Percentage |
String |
|
metric |
|
|
Line Item TrueView Tablet Bid Adjustment Option |
Line Item TrueView Tablet Bid Adjustment Option |
String |
|
dimension |
|
|
Line Item TrueView Tablet Bid Adjustment Percentage |
Line Item TrueView Tablet Bid Adjustment Percentage |
String |
|
metric |
|
|
Line Item TrueView Third-Party Brand Safety Vendor |
Line Item TrueView Third-Party Brand Safety Vendor |
String |
|
dimension |
|
|
Line Item TrueView Third-Party Viewability Vendor |
Line Item TrueView Third-Party Viewability Vendor |
String |
|
dimension |
|
|
Line Item TrueView Video Ad Formats |
Line Item TrueView Video Ad Formats |
String |
|
dimension |
|
|
Line Item TrueView View Frequency Enabled |
Line Item TrueView View Frequency Enabled |
String |
|
dimension |
|
|
Line Item TrueView View Frequency Exposures |
Line Item TrueView View Frequency Exposures |
Long |
|
metric |
|
|
Line Item TrueView View Frequency Period |
Line Item TrueView View Frequency Period |
String |
|
dimension |
|
|
Line Item Video Player Size Targeting |
Line Item Video Player Size Targeting |
String |
|
dimension |
|
|
Line Item Viewability Targeting Active View |
Line Item Viewability Targeting Active View |
String |
|
dimension |
|
|
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS |
long |
Active View: Impressions Audible and Visible at Completion |
metric |
|
|
|
METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
float |
Active View: Average Viewable Time (seconds) |
metric |
|
|
|
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE |
percentage |
Active View: Impression Distribution (Not Measurable) shown as % |
metric |
|
|
|
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE |
percentage |
Active View: Impression Distribution (Not Viewable) shown as % |
metric |
|
|
|
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE |
percentage |
Active View: Impression Distribution (Viewable) shown as % |
metric |
|
|
|
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
long |
Active View: Eligible Impressions |
metric |
|
|
|
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
long |
Active View: Measurable Impressions |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS |
percentage |
Active View: % Measurable Impressions |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS |
percentage |
Active View: % Viewable Impressions |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START |
percentage |
Active View: % Audible and Visible at Start |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR |
percentage |
Active View: % Audible and Visible at First Quartile |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE |
percentage |
Active View: % Audible and Visible at Completion |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR |
percentage |
Active View: % Audible and Visible at Midpoint |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR |
percentage |
Active View: % Audible and Visible at Third Quartile |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE |
|
|
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD |
percentage |
Active View: % Visible 10 Seconds |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START |
percentage |
Active View: % Visible at Start |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR |
percentage |
Active View: % Visible at First Quartile |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE |
percentage |
Active View: % Visible at Completion |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR |
percentage |
Active View: % Visible at Midpoint |
metric |
|
|
|
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR |
percentage |
Active View: % Visible at Third Quartile |
metric |
|
|
|
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS |
long |
Active View: Not Measurable Impressions |
metric |
|
|
|
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS |
long |
Active View: Not Viewable Impressions |
metric |
|
|
|
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD |
long |
Active View: Impressions Visible 10 Seconds |
metric |
|
|
|
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
long |
Active View: Viewable Impressions |
metric |
|
|
|
METRIC_ADAPTED_AUDIENCE_FREQUENCY |
|
|
metric |
|
|
|
METRIC_ADLINGO_FEE_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_AUDIO_MUTES_AUDIO |
|
|
metric |
|
|
|
METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_AUDIO_UNMUTES_AUDIO |
|
|
metric |
|
|
|
METRIC_AUDIO_UNMUTES_VIDEO |
|
|
metric |
|
|
|
METRIC_AVERAGE_DISPLAY_TIME |
|
|
metric |
|
|
|
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_COOKIE |
|
|
metric |
|
|
|
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER |
|
|
metric |
|
|
|
METRIC_AVERAGE_INTERACTION_TIME |
|
|
metric |
|
|
|
METRIC_AVERAGE_VIEW_FREQUENCY_PER_COOKIE |
|
|
metric |
|
|
|
METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSION |
|
|
metric |
|
|
|
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_BEGIN_TO_RENDER_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_BENCHMARK_FREQUENCY |
|
|
metric |
|
|
|
METRIC_BID_REQUESTS |
long |
Potential Impressions |
metric |
|
|
|
METRIC_BILLABLE_COST_ADVERTISER |
currency |
The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration. |
metric |
|
|
|
METRIC_BILLABLE_COST_PARTNER |
currency |
The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration. |
metric |
|
|
|
METRIC_BILLABLE_COST_USD |
|
|
metric |
|
|
|
METRIC_BILLABLE_COST_USD |
currency |
The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration. |
metric |
|
|
|
METRIC_BILLABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFT |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSES |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATE |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSES |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_COST_PER_LIFTED_USER |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSES |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFT |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFT |
|
|
metric |
|
|
|
METRIC_BRAND_LIFT_USERS |
|
|
metric |
|
|
|
METRIC_CARD_CLICKS |
|
|
metric |
|
|
|
METRIC_CLICKS |
long |
Number of times a user has clicked on an ad |
metric |
|
|
|
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE |
percentage |
% Clicks Leading to Conversions |
metric |
|
|
|
METRIC_CLIENT_COST_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCY |
|
|
metric |
|
|
CM360 Post-Click Revenue |
METRIC_CM360_POST_CLICK_REVENUE |
Float |
|
metric |
|
|
CM360 Post-View Revenue |
METRIC_CM360_POST_VIEW_REVENUE |
Float |
|
metric |
|
|
|
METRIC_CM_POST_CLICK_REVENUE |
currency |
The cost amount passed by a (CM) Floodlight Sales tag, after a post-click conversion. |
metric |
|
|
|
METRIC_CM_POST_CLICK_REVENUE_CROSS_ENVIRONMENT |
|
|
metric |
|
|
|
METRIC_CM_POST_VIEW_REVENUE |
currency |
The cost amount passed by a (CM) Floodlight Sales tag, after a post-view conversion. |
metric |
|
|
|
METRIC_CM_POST_VIEW_REVENUE_CROSS_ENVIRONMENT |
|
|
metric |
|
|
|
METRIC_COMPANION_CLICKS_AUDIO |
|
|
metric |
|
|
|
METRIC_COMPANION_IMPRESSIONS_AUDIO |
|
|
metric |
|
|
|
METRIC_COMPLETE_LISTENS_AUDIO |
|
|
metric |
|
|
|
METRIC_COMPLETION_RATE_AUDIO |
|
|
metric |
|
|
|
METRIC_COMSCORE_VCE_AUDIENCE_AVG_FREQUENCY |
float |
|
metric |
|
|
|
METRIC_COMSCORE_VCE_AUDIENCE_IMPRESSIONS |
long |
|
metric |
|
|
|
METRIC_COMSCORE_VCE_AUDIENCE_IMPRESSIONS_SHARE |
long |
|
metric |
|
|
|
METRIC_COMSCORE_VCE_AUDIENCE_REACH_PCT |
long |
|
metric |
|
|
|
METRIC_COMSCORE_VCE_AUDIENCE_SHARE_PCT |
long |
|
metric |
|
|
|
METRIC_COMSCORE_VCE_GROSS_RATING_POINTS |
|
|
metric |
|
|
|
METRIC_COMSCORE_VCE_POPULATION |
long |
|
metric |
|
|
|
METRIC_COMSCORE_VCE_UNIQUE_AUDIENCE |
long |
|
metric |
|
|
|
METRIC_CONVERSIONS_PER_MILLE |
float |
Conversions per 1000 Impressions |
metric |
|
|
|
METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY |
float |
The average number of impressions per cookie. |
metric |
|
|
|
METRIC_COOKIE_REACH_IMPRESSION_REACH |
long |
The number of user cookies reached. |
metric |
|
|
|
METRIC_COST_PER_STORE_VISIT |
|
|
metric |
|
|
|
METRIC_COUNTERS |
|
|
metric |
|
|
|
METRIC_CPM_FEE1_ADVERTISER |
currency |
CPM fee 1 |
metric |
|
|
|
METRIC_CPM_FEE1_PARTNER |
currency |
CPM fee 1 |
metric |
|
|
|
METRIC_CPM_FEE1_USD |
currency |
CPM fee 1 |
metric |
|
|
|
METRIC_CPM_FEE2_ADVERTISER |
|
|
metric |
|
|
|
METRIC_CPM_FEE2_ADVERTISER |
currency |
CPM fee 2 |
metric |
|
|
|
METRIC_CPM_FEE2_PARTNER |
currency |
CPM fee 2 |
metric |
|
|
|
METRIC_CPM_FEE2_USD |
currency |
CPM fee 2 |
metric |
|
|
|
METRIC_CPM_FEE3_ADVERTISER |
|
|
metric |
|
|
|
METRIC_CPM_FEE3_ADVERTISER |
currency |
CPM Fee 3 |
metric |
|
|
|
METRIC_CPM_FEE3_PARTNER |
currency |
CPM Fee 3 |
metric |
|
|
|
METRIC_CPM_FEE3_USD |
currency |
CPM Fee 3 |
metric |
|
|
|
METRIC_CPM_FEE4_ADVERTISER |
|
|
metric |
|
|
|
METRIC_CPM_FEE4_ADVERTISER |
currency |
CPM Fee 4 |
metric |
|
|
|
METRIC_CPM_FEE4_PARTNER |
currency |
CPM Fee 4 |
metric |
|
|
|
METRIC_CPM_FEE4_USD |
currency |
CPM Fee 4 |
metric |
|
|
|
METRIC_CPM_FEE5_ADVERTISER |
|
|
metric |
|
|
|
METRIC_CPM_FEE5_ADVERTISER |
currency |
CPM Fee 5 |
metric |
|
|
|
METRIC_CPM_FEE5_PARTNER |
currency |
CPM Fee 5 |
metric |
|
|
|
METRIC_CPM_FEE5_USD |
currency |
CPM Fee 5 |
metric |
|
|
|
METRIC_CTR |
percentage |
The number of clicks on an ad divided by the number of impressions delivered for an ad, expressed as a percentage. |
metric |
|
|
|
METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_DATA_COST_ADVERTISER |
|
|
metric |
|
|
|
METRIC_DATA_COST_ADVERTISER |
currency |
The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items. |
metric |
|
|
|
METRIC_DATA_COST_PARTNER |
currency |
The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items. |
metric |
|
|
|
METRIC_DATA_COST_USD |
currency |
The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items. |
metric |
|
|
|
METRIC_DBM_ENGAGEMENT_RATE |
|
|
metric |
|
|
|
METRIC_ENGAGEMENTS |
|
|
metric |
|
|
|
METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_EXITS |
|
|
metric |
|
|
|
METRIC_EXPANSIONS |
|
|
metric |
|
|
|
METRIC_FEE10_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE10_ADVERTISER |
currency |
Agency Trading Desk Fee. |
metric |
|
|
|
METRIC_FEE10_PARTNER |
currency |
Agency Trading Desk Fee. |
metric |
|
|
|
METRIC_FEE10_USD |
currency |
Agency Trading Desk Fee. |
metric |
|
|
|
METRIC_FEE11_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE11_ADVERTISER |
currency |
Data Management Platform Fee. |
metric |
|
|
|
METRIC_FEE11_PARTNER |
currency |
Data Management Platform Fee. |
metric |
|
|
|
METRIC_FEE11_USD |
currency |
Data Management Platform Fee. |
metric |
|
|
|
METRIC_FEE12_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE12_ADVERTISER |
currency |
Integral Ad Science Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE12_PARTNER |
currency |
Integral Ad Science Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE12_USD |
currency |
Integral Ad Science Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE13_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE13_ADVERTISER |
currency |
DoubleVerify Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE13_PARTNER |
currency |
DoubleVerify Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE13_USD |
currency |
DoubleVerify Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE14_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE14_ADVERTISER |
currency |
ShopLocal Fee. |
metric |
|
|
|
METRIC_FEE14_PARTNER |
currency |
ShopLocal Fee. |
metric |
|
|
|
METRIC_FEE14_USD |
currency |
ShopLocal Fee. |
metric |
|
|
|
METRIC_FEE15_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE15_ADVERTISER |
currency |
TrustMetrics Fee. |
metric |
|
|
|
METRIC_FEE15_PARTNER |
currency |
TrustMetrics Fee. |
metric |
|
|
|
METRIC_FEE15_USD |
currency |
TrustMetrics Fee. |
metric |
|
|
|
METRIC_FEE16_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE16_ADVERTISER |
currency |
MediaCost Data Fee. |
metric |
|
|
|
METRIC_FEE16_PARTNER |
currency |
MediaCost Data Fee. |
metric |
|
|
|
METRIC_FEE16_USD |
currency |
MediaCost Data Fee. |
metric |
|
|
|
METRIC_FEE17_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE17_ADVERTISER |
currency |
Integral Ad Science Video Fee. |
metric |
|
|
|
METRIC_FEE17_PARTNER |
currency |
Integral Ad Science Video Fee. |
metric |
|
|
|
METRIC_FEE17_USD |
currency |
Integral Ad Science Video Fee. |
metric |
|
|
|
METRIC_FEE18_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE18_ADVERTISER |
currency |
MOAT Video Fee. |
metric |
|
|
|
METRIC_FEE18_PARTNER |
currency |
MOAT Video Fee. |
metric |
|
|
|
METRIC_FEE18_USD |
currency |
MOAT Video Fee. |
metric |
|
|
|
METRIC_FEE19_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE19_ADVERTISER |
currency |
Nielsen Digital Ad Ratings Fee. |
metric |
|
|
|
METRIC_FEE19_PARTNER |
currency |
Nielsen Digital Ad Ratings Fee. |
metric |
|
|
|
METRIC_FEE19_USD |
currency |
Nielsen Digital Ad Ratings Fee. |
metric |
|
|
|
METRIC_FEE20_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE20_ADVERTISER |
currency |
comScore vCE in DoubleClick Fee. |
metric |
|
|
|
METRIC_FEE20_PARTNER |
currency |
comScore vCE in DoubleClick Fee. |
metric |
|
|
|
METRIC_FEE20_USD |
currency |
comScore vCE in DoubleClick Fee. |
metric |
|
|
|
METRIC_FEE21_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE21_ADVERTISER |
currency |
Adloox Fee. |
metric |
|
|
|
METRIC_FEE21_PARTNER |
currency |
Adloox Fee. |
metric |
|
|
|
METRIC_FEE21_USD |
currency |
Adloox Fee. |
metric |
|
|
|
METRIC_FEE22_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE22_ADVERTISER |
currency |
Adloox Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE22_PARTNER |
currency |
Adloox Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE22_USD |
currency |
Adloox Pre-Bid Fee. |
metric |
|
|
|
METRIC_FEE2_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE2_ADVERTISER |
currency |
Third-Party Ad Server Fee. |
metric |
|
|
|
METRIC_FEE2_PARTNER |
currency |
Third-Party Ad Server Fee. |
metric |
|
|
|
METRIC_FEE2_USD |
currency |
Third-Party Ad Server Fee. |
metric |
|
|
|
METRIC_FEE3_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE3_ADVERTISER |
currency |
Double Verify Fee. |
metric |
|
|
|
METRIC_FEE3_PARTNER |
currency |
Double Verify Fee. |
metric |
|
|
|
METRIC_FEE3_USD |
currency |
Double Verify Fee. |
metric |
|
|
|
METRIC_FEE4_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE4_ADVERTISER |
currency |
Adsafe Fee. |
metric |
|
|
|
METRIC_FEE4_PARTNER |
currency |
Adsafe Fee. |
metric |
|
|
|
METRIC_FEE4_USD |
currency |
Adsafe Fee. |
metric |
|
|
|
METRIC_FEE5_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE5_ADVERTISER |
currency |
AdXpose Fee. |
metric |
|
|
|
METRIC_FEE5_PARTNER |
currency |
AdXpose Fee. |
metric |
|
|
|
METRIC_FEE5_USD |
currency |
AdXpose Fee. |
metric |
|
|
|
METRIC_FEE6_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE6_ADVERTISER |
currency |
Vizu Fee. |
metric |
|
|
|
METRIC_FEE6_PARTNER |
currency |
Vizu Fee. |
metric |
|
|
|
METRIC_FEE6_USD |
currency |
Vizu Fee. |
metric |
|
|
|
METRIC_FEE7_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE7_ADVERTISER |
currency |
Aggregate Knowledge Fee |
metric |
|
|
|
METRIC_FEE7_PARTNER |
currency |
Aggregate Knowledge Fee |
metric |
|
|
|
METRIC_FEE7_USD |
currency |
Aggregate Knowledge Fee |
metric |
|
|
|
METRIC_FEE8_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE8_ADVERTISER |
currency |
Teracent Fee |
metric |
|
|
|
METRIC_FEE8_PARTNER |
currency |
Teracent Fee |
metric |
|
|
|
METRIC_FEE8_USD |
currency |
Teracent Fee |
metric |
|
|
|
METRIC_FEE9_ADVERTISER |
|
|
metric |
|
|
|
METRIC_FEE9_ADVERTISER |
currency |
Evidon Fee. |
metric |
|
|
|
METRIC_FEE9_PARTNER |
currency |
Evidon Fee. |
metric |
|
|
|
METRIC_FEE9_USD |
currency |
Evidon Fee. |
metric |
|
|
|
METRIC_FIRST_QUARTILE_AUDIO |
|
|
metric |
|
|
|
METRIC_FLOODLIGHT_IMPRESSIONS |
long |
The number of impressions served. To be used with report type: TYPE_ORDER_ID, TYPE_PIXEL_LOAD |
metric |
|
|
|
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADS |
|
|
metric |
|
|
|
METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_GIVT_CLICKS |
|
|
metric |
|
|
|
METRIC_GMAIL_CONVERSIONS |
|
|
metric |
|
|
|
METRIC_GMAIL_POST_CLICK_CONVERSIONS |
|
|
metric |
|
|
|
METRIC_GMAIL_POST_VIEW_CONVERSIONS |
|
|
metric |
|
|
|
METRIC_GMAIL_POTENTIAL_VIEWS |
|
|
metric |
|
|
|
METRIC_IMPRESSIONS |
long |
Number of impressions. |
metric |
|
|
|
METRIC_IMPRESSIONS_TO_CONVERSION_RATE |
percentage |
% Impressions Leading to Conversions |
metric |
|
|
|
METRIC_IMPRESSIONS_WITH_CUSTOM_VALUE |
|
|
metric |
|
|
|
METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE |
|
|
metric |
|
|
|
METRIC_IMPRESSION_CUSTOM_VALUE_COST |
|
|
metric |
|
|
|
METRIC_INTERACTIVE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_INVALID_CLICKS |
|
|
metric |
|
|
|
METRIC_INVALID_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_INVALID_TRACKED_ADS |
|
|
metric |
|
|
|
METRIC_LAST_CLICKS |
long |
All conversions where the last recorded interaction prior to conversion is a click in Display & Video 360. Called 'Post-Click Conversions' in the DBM UI. |
metric |
|
|
|
METRIC_LAST_IMPRESSIONS |
long |
All conversions where the last recorded interaction prior to conversion is an impression in Display & Video 360. Called 'Post-View Conversions' in the DBM UI. |
metric |
|
|
|
METRIC_MEDIA_COST_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_COST_ADVERTISER |
currency |
The raw cost for impressions purchased from an exchange. |
metric |
|
|
|
METRIC_MEDIA_COST_ADVERTISER_CURRENCY_PER_STORE_VISIT_ADX_ONLY |
|
|
metric |
|
|
|
METRIC_MEDIA_COST_ECPAPC_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_COST_ECPAPC_ADVERTISER |
currency |
The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPAPC_PARTNER |
currency |
The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPAPC_USD |
currency |
The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPAPV_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_COST_ECPAPV_ADVERTISER |
currency |
The average CPA you paid for post-view conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPAPV_PARTNER |
currency |
The average CPA you paid for post-view conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPAPV_USD |
currency |
The average CPA you paid for post-view conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPA_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_COST_ECPA_ADVERTISER |
currency |
The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPA_PARTNER |
currency |
The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPA_USD |
currency |
The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPCV_ADVERTISER |
|
|
metric |
|
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METRIC_MEDIA_COST_ECPCV_ADVERTISER |
currency |
|
metric |
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METRIC_MEDIA_COST_ECPCV_PARTNER |
currency |
|
metric |
|
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METRIC_MEDIA_COST_ECPCV_USD |
currency |
|
metric |
|
|
|
METRIC_MEDIA_COST_ECPC_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_COST_ECPC_ADVERTISER |
currency |
The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPC_PARTNER |
currency |
The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPC_USD |
currency |
The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPM_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_COST_ECPM_ADVERTISER |
currency |
The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPM_PARTNER |
currency |
The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000. |
metric |
|
|
|
METRIC_MEDIA_COST_ECPM_USD |
currency |
The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000. |
metric |
|
|
|
METRIC_MEDIA_COST_PARTNER |
currency |
The raw cost for impressions purchased from an exchange. |
metric |
|
|
|
METRIC_MEDIA_COST_USD |
currency |
The raw cost for impressions purchased from an exchange. |
metric |
|
|
|
METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER |
|
|
metric |
|
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METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNER |
|
|
metric |
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METRIC_MEDIA_COST_VIEWABLE_ECPM_USD |
|
|
metric |
|
|
|
METRIC_MEDIA_FEE1_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_FEE1_ADVERTISER |
currency |
Media fee 1 |
metric |
|
|
|
METRIC_MEDIA_FEE1_PARTNER |
currency |
Media fee 1 |
metric |
|
|
|
METRIC_MEDIA_FEE1_USD |
currency |
Media fee 1 |
metric |
|
|
|
METRIC_MEDIA_FEE2_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_FEE2_ADVERTISER |
currency |
Media fee 2. |
metric |
|
|
|
METRIC_MEDIA_FEE2_PARTNER |
currency |
Media fee 2. |
metric |
|
|
|
METRIC_MEDIA_FEE2_USD |
currency |
Media fee 2. |
metric |
|
|
|
METRIC_MEDIA_FEE3_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_FEE3_ADVERTISER |
currency |
Media Fee 3. |
metric |
|
|
|
METRIC_MEDIA_FEE3_PARTNER |
currency |
Media Fee 3. |
metric |
|
|
|
METRIC_MEDIA_FEE3_USD |
currency |
Media Fee 3. |
metric |
|
|
|
METRIC_MEDIA_FEE4_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_FEE4_ADVERTISER |
currency |
Media Fee 4. |
metric |
|
|
|
METRIC_MEDIA_FEE4_PARTNER |
currency |
Media Fee 4. |
metric |
|
|
|
METRIC_MEDIA_FEE4_USD |
currency |
Media Fee 4. |
metric |
|
|
|
METRIC_MEDIA_FEE5_ADVERTISER |
|
|
metric |
|
|
|
METRIC_MEDIA_FEE5_ADVERTISER |
currency |
Media Fee 5. |
metric |
|
|
|
METRIC_MEDIA_FEE5_PARTNER |
currency |
Media Fee 5. |
metric |
|
|
|
METRIC_MEDIA_FEE5_USD |
currency |
Media Fee 5. |
metric |
|
|
|
METRIC_MIDPOINT_AUDIO |
|
|
metric |
|
|
|
METRIC_NIELSEN_AVERAGE_FREQUENCY |
|
|
metric |
|
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METRIC_NIELSEN_GRP |
|
|
metric |
|
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METRIC_NIELSEN_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_NIELSEN_IMPRESSIONS_SHARE |
|
|
metric |
|
|
|
METRIC_NIELSEN_IMPRESSION_INDEX |
|
|
metric |
|
|
|
METRIC_NIELSEN_POPULATION |
|
|
metric |
|
|
|
METRIC_NIELSEN_POPULATION_REACH |
|
|
metric |
|
|
|
METRIC_NIELSEN_POPULATION_SHARE |
|
|
metric |
|
|
|
METRIC_NIELSEN_REACH_INDEX |
|
|
metric |
|
|
|
METRIC_NIELSEN_REACH_SHARE |
|
|
metric |
|
|
|
METRIC_NIELSEN_UNIQUE_AUDIENCE |
|
|
metric |
|
|
|
METRIC_ORIGINAL_AUDIENCE_FREQUENCY |
|
|
metric |
|
|
|
METRIC_PAUSES_AUDIO |
|
|
metric |
|
|
|
METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE |
|
|
metric |
|
|
|
METRIC_PLATFORM_FEE_ADVERTISER |
currency |
|
metric |
|
|
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METRIC_PLATFORM_FEE_PARTNER |
currency |
|
metric |
|
|
|
METRIC_PLATFORM_FEE_RATE |
|
|
metric |
|
|
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METRIC_PLATFORM_FEE_USD |
|
|
metric |
|
|
|
METRIC_PLATFORM_FEE_USD |
currency |
|
metric |
|
|
|
METRIC_POST_CLICK_CONVERSIONS_CROSS_ENVIRONMENT |
|
|
metric |
|
|
|
METRIC_POST_VIEW_CONVERSIONS_CROSS_ENVIRONMENT |
|
|
metric |
|
|
|
METRIC_POTENTIAL_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_POTENTIAL_VIEWS |
|
|
metric |
|
|
|
METRIC_PREMIUM_FEE_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_PROFIT_ADVERTISER |
|
|
metric |
|
|
|
METRIC_PROFIT_ADVERTISER |
currency |
The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income." |
metric |
|
|
|
METRIC_PROFIT_ECPAPC_ADVERTISER |
currency |
The average CPA you paid for post-click conversions only, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPAPC_PARTNER |
currency |
The average CPA you paid for post-click conversions only, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPAPC_USD |
currency |
The average CPA you paid for post-click conversions only, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPAPV_ADVERTISER |
currency |
The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPAPV_PARTNER |
currency |
The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPAPV_USD |
currency |
The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPA_ADVERTISER |
currency |
The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPA_PARTNER |
currency |
The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPA_USD |
currency |
The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions. |
metric |
|
|
|
METRIC_PROFIT_ECPC_ADVERTISER |
currency |
The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks. |
metric |
|
|
|
METRIC_PROFIT_ECPC_PARTNER |
currency |
The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks. |
metric |
|
|
|
METRIC_PROFIT_ECPC_USD |
currency |
The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks. |
metric |
|
|
|
METRIC_PROFIT_ECPM_ADVERTISER |
|
|
metric |
|
|
|
METRIC_PROFIT_ECPM_ADVERTISER |
currency |
The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions × 1000. |
metric |
|
|
|
METRIC_PROFIT_ECPM_PARTNER |
currency |
The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions × 1000. |
metric |
|
|
|
METRIC_PROFIT_ECPM_USD |
currency |
The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions × 1000. |
metric |
|
|
|
METRIC_PROFIT_MARGIN |
currency |
Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability. |
metric |
|
|
|
METRIC_PROFIT_PARTNER |
currency |
The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income." |
metric |
|
|
|
METRIC_PROFIT_USD |
currency |
The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income." |
metric |
|
|
|
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER |
|
|
metric |
|
|
|
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_PROFIT_VIEWABLE_ECPM_PARTNER |
currency |
|
metric |
|
|
|
METRIC_PROFIT_VIEWABLE_ECPM_USD |
currency |
|
metric |
|
|
|
METRIC_PROGRAMMATIC_GUARANTEED_IMPRESSIONS_PASSED_DUE_TO_FREQUENCY |
|
|
metric |
|
|
|
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_RE_INVESTED_DUE_TO_FREQUENCY_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_REFUND_BILLABLE_COST_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_REFUND_MEDIA_COST_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_REFUND_PLATFORM_FEE_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_REVENUE_ADVERTISER |
|
|
metric |
|
|
|
METRIC_REVENUE_ADVERTISER |
currency |
Also known as the "top-line cost," this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items. |
metric |
|
|
|
METRIC_REVENUE_ADVERTISER_CURRENCY_PER_STORE_VISIT_ADX_ONLY |
|
|
metric |
|
|
|
METRIC_REVENUE_ECPAPC_ADVERTISER |
|
|
metric |
|
|
|
METRIC_REVENUE_ECPAPC_ADVERTISER |
currency |
The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPAPC_PARTNER |
currency |
The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPAPC_USD |
currency |
The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPAPV_ADVERTISER |
|
|
metric |
|
|
|
METRIC_REVENUE_ECPAPV_ADVERTISER |
currency |
The average CPA you paid for post-view conversions only, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPAPV_PARTNER |
currency |
The average CPA you paid for post-view conversions only, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPAPV_USD |
currency |
The average CPA you paid for post-view conversions only, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPA_ADVERTISER |
|
|
metric |
|
|
|
METRIC_REVENUE_ECPA_ADVERTISER |
currency |
The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPA_PARTNER |
currency |
The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPA_USD |
currency |
The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions. |
metric |
|
|
|
METRIC_REVENUE_ECPCV_ADVERTISER |
|
|
metric |
|
|
|
METRIC_REVENUE_ECPCV_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_REVENUE_ECPCV_PARTNER |
currency |
|
metric |
|
|
|
METRIC_REVENUE_ECPCV_USD |
currency |
|
metric |
|
|
|
METRIC_REVENUE_ECPC_ADVERTISER |
|
|
metric |
|
|
|
METRIC_REVENUE_ECPC_ADVERTISER |
currency |
The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks. |
metric |
|
|
|
METRIC_REVENUE_ECPC_PARTNER |
currency |
The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks. |
metric |
|
|
|
METRIC_REVENUE_ECPC_USD |
currency |
The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks. |
metric |
|
|
|
METRIC_REVENUE_ECPIAVC_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_REVENUE_ECPM_ADVERTISER |
|
|
metric |
|
|
|
METRIC_REVENUE_ECPM_ADVERTISER |
currency |
The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions × 1000. Report type to be used: TYPE_GENERAL |
metric |
|
|
|
METRIC_REVENUE_ECPM_PARTNER |
currency |
The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions × 1000. Report type to be used: TYPE_GENERAL |
metric |
|
|
|
METRIC_REVENUE_ECPM_USD |
currency |
The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions × 1000. Report type to be used: TYPE_GENERAL |
metric |
|
|
|
METRIC_REVENUE_PARTNER |
currency |
Also known as the "top-line cost," this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items. |
metric |
|
|
|
METRIC_REVENUE_USD |
currency |
Also known as the "top-line cost," this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items. |
metric |
|
|
|
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER |
|
|
metric |
|
|
|
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_REVENUE_VIEWABLE_ECPM_PARTNER |
currency |
|
metric |
|
|
|
METRIC_REVENUE_VIEWABLE_ECPM_USD |
currency |
|
metric |
|
|
|
METRIC_RICH_MEDIA_ENGAGEMENTS |
|
|
metric |
|
|
|
METRIC_RICH_MEDIA_SCROLLS |
|
|
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS |
long |
The number of times a video has been played to its end. |
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES |
long |
The number of times a video has been played to 25% of its entire length. |
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS |
long |
The number of times a video has been viewed in full screen mode. |
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS |
|
|
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS |
long |
The number of times a video has been played to 50% of its entire length. |
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_MUTES |
|
|
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_MUTES |
long |
The number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted. |
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_PAUSES |
long |
The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted. |
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_PLAYS |
long |
The number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted. |
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_SKIPS |
long |
Retrieves: Skips (Video) |
metric |
|
|
|
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES |
long |
The number of times a video has been played to 75% of its entire length. |
metric |
|
|
|
METRIC_STARTS_AUDIO |
|
|
metric |
|
|
|
METRIC_STOPS_AUDIO |
|
|
metric |
|
|
|
METRIC_STORE_VISITS_ADX_ONLY |
|
|
metric |
|
|
|
METRIC_STORE_VISIT_CONVERSIONS |
|
|
metric |
|
|
|
METRIC_TEA_TRUEVIEW_IMPRESSIONS |
long |
|
metric |
|
|
|
METRIC_TEA_TRUEVIEW_UNIQUE_COOKIES |
long |
|
metric |
|
|
|
METRIC_TEA_TRUEVIEW_UNIQUE_PEOPLE |
long |
|
metric |
|
|
|
METRIC_THIRD_QUARTILE_AUDIO |
|
|
metric |
|
|
|
METRIC_TIMERS |
|
|
metric |
|
|
|
METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_TOTAL_CONVERSIONS |
long |
The sum of all post-view and post-click conversions. |
metric |
|
|
|
METRIC_TOTAL_CONVERSIONS_CROSS_ENVIRONMENT |
|
|
metric |
|
|
|
METRIC_TOTAL_COOKIES |
|
|
metric |
|
|
|
METRIC_TOTAL_DISPLAY_TIME |
|
|
metric |
|
|
|
METRIC_TOTAL_IMPRESSION_CUSTOM_VALUE |
|
|
metric |
|
|
|
METRIC_TOTAL_INTERACTION_TIME |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ADVERTISER |
currency |
The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost). |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ADVERTISER_CURRENCY_PER_STORE_VISIT_ADX_ONLY |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER |
currency |
The average CPA you paid for post-click conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER |
currency |
The average CPA you paid for post-click conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPAPC_USD |
currency |
The average CPA you paid for post-click conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER |
currency |
The average CPA you paid for post-view conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER |
currency |
The average CPA you paid for post-view conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPAPV_USD |
currency |
The average CPA you paid for post-view conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER |
currency |
The average CPA you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER |
currency |
The average CPA you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPA_USD |
currency |
The average CPA you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER |
currency |
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPCV_USD |
currency |
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER |
currency |
The average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER |
currency |
The average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPC_USD |
currency |
The average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER |
currency |
The average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER |
currency |
The average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_ECPM_USD |
currency |
The average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000. |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_PARTNER |
currency |
The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost). |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_USD |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_USD |
currency |
The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost). |
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER |
currency |
|
metric |
|
|
|
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD |
currency |
|
metric |
|
|
|
METRIC_TOTAL_USERS |
|
|
metric |
|
|
|
METRIC_TOTAL_VIEWERS_COOKIES |
|
|
metric |
|
|
|
METRIC_TRACKED_ADS |
|
|
metric |
|
|
|
METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_AVERAGE_CPE_USD |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW |
float |
To be used with report type: TYPE_TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_ONE_PER_VIEW |
float |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW |
float |
To be used with report type: TYPE_TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_PARTNER |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_USD |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_ADVERTISER |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_PARTNER |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_USD |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_COST_CONVERSION_MANY_PER_VIEW_RATIO |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_COST_CONVERSION_ONE_PER_VIEW_RATIO |
currency |
|
metric |
|
|
|
METRIC_TRUEVIEW_CPV_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TRUEVIEW_CPV_ADVERTISER |
currency |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_CPV_PARTNER |
currency |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_CPV_USD |
currency |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_EARNED_LIKES |
long |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS |
long |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_EARNED_SHARES |
long |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS |
long |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_EARNED_VIEWS |
long |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_ENGAGEMENTS |
long |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_ENGAGEMENT_RATE |
float |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS |
|
|
metric |
|
|
|
METRIC_TRUEVIEW_IMPRESSION_SHARE |
long |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_INVALID_VIEWS |
|
|
metric |
|
|
|
METRIC_TRUEVIEW_LOST_IS_BUDGET |
float |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_LOST_IS_RANK |
|
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUE |
float |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER |
|
|
metric |
|
|
|
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER |
currency |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER |
currency |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD |
currency |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_UNIQUE_VIEWERS |
long |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_VALUE_CONVERSION_MANY_PER_VIEW_RATIO |
float |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_VALUE_CONVERSION_ONE_PER_VIEW_RATIO |
float |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_VIEWS |
long |
Report type to be used TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_VIEW_RATE |
float |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION |
float |
Report type to be used: TYPE TRUEVIEW |
metric |
|
|
|
METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY |
|
|
metric |
|
|
|
METRIC_UNIQUE_REACH_CLICK_REACH |
|
|
metric |
|
|
|
METRIC_UNIQUE_REACH_IMPRESSION_REACH |
|
|
metric |
|
|
|
METRIC_UNIQUE_REACH_TOTAL_REACH |
|
|
metric |
|
|
|
METRIC_UNIQUE_VISITORS_COOKIES |
long |
Report type to be used: TYPE INVENTORY AVAILABILITY |
metric |
|
|
|
METRIC_VERIFIABLE_IMPRESSIONS |
|
|
metric |
|
|
|
METRIC_VIDEO_CLIENT_COST_ECPCV_ADVERTISER_CURRENCY |
|
|
metric |
|
|
|
METRIC_VIDEO_COMPANION_CLICKS |
long |
Report type to be used: TYPE GENERAL |
metric |
|
|
|
METRIC_VIDEO_COMPANION_IMPRESSIONS |
long |
Report type to be used: TYPE GENERAL |
metric |
|
|
|
METRIC_VIDEO_COMPLETION_RATE |
float |
Report type to be used: TYPE GENERAL |
metric |
|
|
|
METRIC_VIEWABLE_BID_REQUESTS |
|
|
metric |
|
|
|
METRIC_WATCH_TIME |
|
|
metric |
|
|
Max Video Duration (seconds) |
Max Video Duration (seconds) |
Long |
|
metric |
|
|
Media Cost (Partner Currency) |
Media Cost (Partner Currency) |
String |
|
metric |
|
|
Media Cost (USD) |
Media Cost (USD) |
String |
|
metric |
|
|
Media Fee 1 (Adv Currency) |
Media Fee 1 (Adv Currency) |
String |
|
metric |
|
|
Media Fee 1 (Partner Currency) |
Media Fee 1 (Partner Currency) |
Float |
|
metric |
|
|
Media Fee 1 (USD) |
Media Fee 1 (USD) |
String |
|
metric |
|
|
Media Fee 2 (Adv Currency) |
Media Fee 2 (Adv Currency) |
Float |
|
metric |
|
|
Media Fee 2 (Partner Currency) |
Media Fee 2 (Partner Currency) |
Float |
|
metric |
|
|
Media Fee 2 (USD) |
Media Fee 2 (USD) |
Float |
|
metric |
|
|
Media Fee 3 (Adv Currency) |
Media Fee 3 (Adv Currency) |
Float |
|
metric |
|
|
Media Fee 3 (Partner Currency) |
Media Fee 3 (Partner Currency) |
Float |
|
metric |
|
|
Media Fee 3 (USD) |
Media Fee 3 (USD) |
Float |
|
metric |
|
|
Media Fee 4 (Adv Currency) |
Media Fee 4 (Adv Currency) |
Float |
|
metric |
|
|
Media Fee 4 (Partner Currency) |
Media Fee 4 (Partner Currency) |
String |
|
metric |
|
|
Media Fee 4 (USD) |
Media Fee 4 (USD) |
String |
|
metric |
|
|
Media Fee 5 (Adv Currency) |
Media Fee 5 (Adv Currency) |
Float |
|
metric |
|
|
Media Fee 5 (Partner Currency) |
Media Fee 5 (Partner Currency) |
Float |
|
metric |
|
|
Media Fee 5 (USD) |
Media Fee 5 (USD) |
Float |
|
metric |
|
|
MediaCost Data Fee (Adv Currency) |
MediaCost Data Fee (Adv Currency) |
Float |
|
metric |
|
|
Placement (All YouTube Channels) |
Placement (All YouTube Channels) |
String |
|
dimension |
|
|
Platform Fee (Adv Currency) |
Platform Fee (Adv Currency) |
Float |
|
metric |
|
|
Platform Fee (Partner Currency) |
Platform Fee (Partner Currency) |
String |
|
metric |
|
|
Platform Fee (USD) |
Platform Fee (USD) |
Float |
|
metric |
|
|
Potential Viewable Impressions |
Potential Viewable Impressions |
Long |
|
metric |
|
|
Premium Fee (Adv Currency) |
Premium Fee (Adv Currency) |
Float |
|
metric |
|
|
Profit (Partner Currency) |
Profit (Partner Currency) |
String |
|
metric |
|
|
Profit (USD) |
Profit (USD) |
String |
|
metric |
|
|
Relative Brand Lift |
Relative Brand Lift |
String |
|
dimension |
|
|
Revenue (Adv Currency) |
Revenue (Adv Currency) |
Float |
|
metric |
|
|
Revenue (Partner Currency) |
Revenue (Partner Currency) |
String |
|
metric |
|
|
Revenue (USD) |
Revenue (USD) |
String |
|
metric |
|
|
Revenue eCPC (Adv Currency) |
Revenue eCPC (Adv Currency) |
Float |
|
metric |
|
|
Revenue eCPM (Adv Currency) |
Revenue eCPM (Adv Currency) |
Float |
|
metric |
|
|
Third-Party Ad Server Fee (Adv Currency) |
Third-Party Ad Server Fee (Adv Currency) |
Float |
|
metric |
|
|
Total Conversion Value (Adv Currency) |
Total Conversion Value (Adv Currency) |
String |
|
metric |
|
|
Total Conversion Value (Partner Currency) |
Total Conversion Value (Partner Currency) |
Float |
|
metric |
|
|
Total Conversion Value (USD) |
Total Conversion Value (USD) |
Float |
|
metric |
|
|
Total Media Cost (Partner Currency) |
Total Media Cost (Partner Currency) |
String |
|
metric |
|
|
Total Media Cost (USD) |
Total Media Cost (USD) |
Float |
|
metric |
|
|
TrueView Action Button Label |
TrueView Action Button Label |
String |
|
dimension |
|
|
TrueView Action Headline |
TrueView Action Headline |
String |
|
dimension |
|
|
TrueView Ad |
TrueView Ad |
String |
|
dimension |
|
|
TrueView Ad Group |
TrueView Ad Group |
String |
|
dimension |
|
|
TrueView Ad Group Video Ad Format |
TrueView Ad Group Video Ad Format |
String |
|
dimension |
|
|
TrueView Click Tracker URL |
TrueView Click Tracker URL |
String |
|
dimension |
|
|
TrueView DCM Tracking - Ad Id |
TrueView DCM Tracking - Ad Id |
String |
|
metric |
|
|
TrueView DCM Tracking - Creative Id |
TrueView DCM Tracking - Creative Id |
String |
|
metric |
|
|
TrueView DCM Tracking - Placement Id |
TrueView DCM Tracking - Placement Id |
String |
|
metric |
|
|
TrueView Display URL |
TrueView Display URL |
String |
|
dimension |
|
|
TrueView In-stream Custom Parameters |
TrueView In-stream Custom Parameters |
String |
|
dimension |
|
|
TrueView Landing Page URL |
TrueView Landing Page URL |
String |
|
dimension |
|
|
TrueView Status |
TrueView Status |
String |
|
dimension |
|
|
TrueView Video Discovery Description 1 |
TrueView Video Discovery Description 1 |
String |
|
dimension |
|
|
TrueView Video Discovery Description 2 |
TrueView Video Discovery Description 2 |
String |
|
dimension |
|
|
TrueView Video Discovery Headline |
TrueView Video Discovery Headline |
String |
|
dimension |
|
|
TrueView Video Discovery Landing Page |
TrueView Video Discovery Landing Page |
String |
|
dimension |
|
|
TrueView Video Discovery Video Thumbnail |
TrueView Video Discovery Video Thumbnail |
String |
|
dimension |
|
|
TrueView Video Id |
TrueView Video Id |
String |
|
dimension |
|
|
Video ID |
Video ID |
String |
|
dimension |
|
|
Video Title |
Video Title |
String |
|
dimension |
|
|
Watch Time (seconds) |
Watch Time (seconds) |
Long |
|
metric |
|
|
YouTube: View Rate |
YouTube: View Rate |
Percentage |
|
metric |
|
|
YouTube: Views |
YouTube: Views |
Long |
|
metric |
|
|
adverity_client_id |
adverity_client_id |
String |
|
dimension |
|
|
adverity_client_name |
adverity_client_name |
String |
|
dimension |
|
|
advertiser_currency |
advertiser_currency |
String |
|
dimension |
|
|
advertiser_id |
advertiser_id |
Long |
|
dimension |
|
|
billable_cost_adv_currency |
billable_cost_adv_currency |
Float |
|
metric |
|
|
cm360_placement_id |
cm360_placement_id |
Long |
|
dimension |
|
|
cost_adv_currency |
cost_adv_currency |
Float |
|
metric |
|
|
end_date |
end_date |
Date |
|
dimension |
|
|
insertion_order_id |
insertion_order_id |
Long |
|
dimension |
|
|
line_item |
line_item |
String |
|
dimension |
|
|
line_item_id |
line_item_id |
Long |
|
dimension |
|
|
media_cost_advertiser_currency |
media_cost_advertiser_currency |
Float |
|
metric |
|
|
partner_id |
partner_id |
Long |
|
dimension |
|
|
TrueView Ad ID |
pk |
Long |
|
metric |
|
|
post_click_conversions |
post_click_conversions |
Float |
|
metric |
|
|
post_view_conversions |
post_view_conversions |
Float |
|
metric |
|
|
revenue_adv_currency |
revenue_adv_currency |
Float |
|
metric |
|
|
start_date |
start_date |
Date |
|
dimension |
|