Google Display & Video 360

The table below gives information about all the data fields that you can import from Google Display & Video 360.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Description

Use in Adverity

Docs

Absolute Brand Lift

Absolute Brand Lift

dimension

Active View: Average Viewable Time (seconds)

Active View: Average Viewable Time (seconds)

metric

Advertiser

The name of the advertiser.

dimension

Advertiser ID

The Advertiser ID.

dimension

All Survey Responses

All Survey Responses

metric

Average Watch Time per Impression (seconds)

Average Watch Time per Impression (seconds)

metric

Baseline Positive Response Rate

Baseline Positive Response Rate

dimension

Baseline Survey Responses

Baseline Survey Responses

metric

Billable Cost (Adv Currency)

Billable Cost (Adv Currency)

metric

Budget Segment Name

Budget Segment Name

metric

Budget Segment Type

Budget Segment Type

dimension

CM Placement ID

CM360 Placement ID

metric

CM Post-Click Revenue

CM360 Post-Click Revenue

metric

CM Post-View Revenue

CM360 Post-View Revenue

metric

CPM Fee 1 (Adv Currency)

CPM Fee 1 (Adv Currency)

metric

CPM Fee 2 (Adv Currency)

CPM Fee 2 (Adv Currency)

metric

CPM Fee 3 (Adv Currency)

CPM Fee 3 (Adv Currency)

metric

Brand Safety Custom Settings

Campaign Brand Safety Custom Settings

dimension

Brand Safety Sensitivity Setting

Campaign Brand Safety Sensitivity Setting

dimension

Campaign Budget

Campaign Budget

metric

Campaign Budget Segments

Campaign Budget Segments

dimension

Creative Types

Campaign Creative Types

dimension

Demographic Targeting Age

Campaign Demographic Targeting Age

dimension

Demographic Targeting Gender

Campaign Demographic Targeting Gender

dimension

Demographic Targeting Household Income

Campaign Demographic Targeting Household Income

dimension

Demographic Targeting Parental Status

Campaign Demographic Targeting Parental Status

dimension

Digital Content Labels - Exclude

Campaign Digital Content Labels - Exclude

dimension

Campaign End Date

Campaign End Date

dimension

Environment Targeting

Campaign Environment Targeting

dimension

Frequency Amount

Campaign Frequency Amount

metric

Frequency Enabled

Campaign Frequency Enabled

dimension

Frequency Exposures

Campaign Frequency Exposures

metric

Frequency Period

Campaign Frequency Period

dimension

Geography Targeting - Exclude

Campaign Geography Targeting - Exclude

dimension

Geography Targeting - Include

Campaign Geography Targeting - Include

dimension

Campaign Goal

Campaign Goal

dimension

Campaign Goal KPI

Campaign Goal KPI

dimension

Campaign Goal KPI Value

Campaign Goal KPI Value

metric

Inventory Source Targeting - Authorized Seller Options

Campaign Inventory Source Targeting - Authorized Seller Options

dimension

Inventory Source Targeting - Exclude

Campaign Inventory Source Targeting - Exclude

dimension

Inventory Source Targeting - Include

Campaign Inventory Source Targeting - Include

dimension

Inventory Source Targeting - Target New Exchanges

Campaign Inventory Source Targeting - Target New Exchanges

dimension

Language Targeting - Exclude

Campaign Language Targeting - Exclude

dimension

Language Targeting - Include

Campaign Language Targeting - Include

dimension

Name

Campaign Name

dimension

Position Targeting - Display On Screen

Campaign Position Targeting - Display On Screen

dimension

Position Targeting - Display Position In Content

Campaign Position Targeting - Display Position In Content

dimension

Position Targeting - Video On Screen

Campaign Position Targeting - Video On Screen

dimension

Position Targeting - Video Position In Content

Campaign Position Targeting - Video Position In Content

dimension

Campaign Start Date

Campaign Start Date

dimension

Status

Campaign Status

dimension

Third Party Verification Labels

Campaign Third Party Verification Labels

dimension

Third Party Verification Services

Campaign Third Party Verification Services

dimension

Timestamp

Campaign Timestamp

dimension

Viewability Targeting Active View

Campaign Viewability Targeting Active View

metric

CampaignBrand Safety Sensitivity Setting

CampaignBrand Safety Sensitivity Setting

dimension

Cost (Adv Currency)

Cost (Adv Currency)

metric

Cost Per Lifted User

Cost Per Lifted User

metric

Country Name

Country Name

dimension

Current Insertion Order Goal Type

Current Insertion Order Goal Type

dimension

Custom Fee 1 (Adv Currency)

Custom Fee 1 (Adv Currency)

metric

Custom Fee 2 (Adv Currency)

Custom Fee 2 (Adv Currency)

metric

Custom Fee 3 (Adv Currency)

Custom Fee 3 (Adv Currency)

metric

Custom Fee 4 (Adv Currency)

Custom Fee 4 (Adv Currency)

metric

Custom Fee 5 (Adv Currency)

Custom Fee 5 (Adv Currency)

metric

DCM Placement ID

DCM Placement ID

metric

DMA Name

DMA Name

dimension

DV360 Activity

DV360 Activity

dimension

DV360 Activity ID

DV360 Activity ID

metric

DV360 Activity Integration Code

DV360 Activity Integration Code

dimension

DV360 Activity Status

DV360 Activity Status

dimension

Data Fees (Adv Currency)

Data Fees (Adv Currency)

metric

Data Management Platform Fee (Adv Currency)

Data Management Platform Fee (Adv Currency)

metric

Exposed Survey Responses

Exposed Survey Responses

metric

Active View: Custom Metric ID

FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID

dimension

Active View: Custom Metric Name

FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME

dimension

FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY

Active View Expected Viewability Valid values: "0", "10" and so on up to "90.

dimension

FILTER_ADVERTISER

Advertiser ID

dimension

FILTER_ADVERTISER_CURRENCY

Advertiser currency ISO 4217 three-letter currency code is used for filter value, for example, "USD" for US Dollars

dimension

Advertiser Integration Code

FILTER_ADVERTISER_INTEGRATION_CODE

dimension

Advertiser Status

FILTER_ADVERTISER_INTEGRATION_STATUS

dimension

Advertiser

FILTER_ADVERTISER_NAME

dimension

FILTER_ADVERTISER_TIMEZONE

Advertiser timezone. A valid filter value is a canonical timezone code, for example, America/Los_Angeles.

dimension

FILTER_AD_POSITION

Ad position Identifies if the creative serves above-the-fold or below-the-fold. Valid values include "ABOVE_THE_FOLD" and "BELOW_THE_FOLD".

dimension

Ad Position

FILTER_AD_POSITION_NAME

dimension

Ad Type

FILTER_AD_TYPE

dimension

FILTER_AGE

Age. Use only as a group-by dimension. Do not use for filtering

dimension

Algorithm

FILTER_ALGORITHM

dimension

Algorithm ID

FILTER_ALGORITHM_ID

dimension

AMP Page Request

FILTER_AMP_PAGE_REQUEST

dimension

Anonymous Inventory Modeling

FILTER_ANONYMOUS_INVENTORY_MODELING

dimension

App/URL

FILTER_APP_URL

dimension

App/URL Excluded

FILTER_APP_URL_EXCLUDED

dimension

Attributed Userlist

FILTER_ATTRIBUTED_USERLIST

dimension

Attributed Userlist Cost

FILTER_ATTRIBUTED_USERLIST_COST

dimension

Attributed Userlist Type

FILTER_ATTRIBUTED_USERLIST_TYPE

dimension

Attribution Model

FILTER_ATTRIBUTION_MODEL

dimension

Audience List

FILTER_AUDIENCE_LIST

dimension

Audience List Cost

FILTER_AUDIENCE_LIST_COST

dimension

Audience List Type

FILTER_AUDIENCE_LIST_TYPE

dimension

Audience Name

FILTER_AUDIENCE_NAME

dimension

Audience Type

FILTER_AUDIENCE_TYPE

dimension

Authorized Seller State

FILTER_AUTHORIZED_SELLER_STATE

dimension

Billable Outcome

FILTER_BILLABLE_OUTCOME

dimension

FILTER_BRANDSAFE_CHANNEL_ID

Brand safe channel ID

dimension

Brand Lift Type

FILTER_BRAND_LIFT_TYPE

dimension

FILTER_BROWSER

Browser ID

dimension

Budget Segment Budget

FILTER_BUDGET_SEGMENT_BUDGET

metric

FILTER_BUDGET_SEGMENT_DESCRIPTION

Budget segment description

dimension

Budget Segment End Date

FILTER_BUDGET_SEGMENT_END_DATE

dimension

Budget Segment Pacing Percentage

FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE

metric

Budget Segment Start Date

FILTER_BUDGET_SEGMENT_START_DATE

dimension

FILTER_CAMPAIGN_DAILY_FREQUENCY

Campaign daily frequency. Valid values include power-of-two ranges such as: "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on.

dimension

FILTER_CARRIER

Carrier or ISP ID

dimension

ISP or Carrier

FILTER_CARRIER_NAME

dimension

FILTER_CHANNEL_ID

Channel ID

dimension

Channel

FILTER_CHANNEL_NAME

dimension

Channel Type

FILTER_CHANNEL_TYPE

dimension

FILTER_CITY

The id for the city, for example, "1027744" for Seattle. The IDs can be found in the GeoLocation table in the Entity Read File. Retrieves: City City ID

dimension

City

FILTER_CITY_NAME

dimension

CM360 Placement ID

FILTER_CM360_PLACEMENT_ID

dimension

FILTER_COMPANION_CREATIVE_ID

Companion Creative ID

dimension

Companion Creative

FILTER_COMPANION_CREATIVE_NAME

dimension

FILTER_CONVERSION_DELAY

An int32 representing the number of minutes. Retrieves: Time to Conversion(minutes)

dimension

Conversion Source

FILTER_CONVERSION_SOURCE

dimension

Conversion Source ID

FILTER_CONVERSION_SOURCE_ID

dimension

FILTER_COUNTRY

ISO-3166 alpha-2 country code for this geo location, for example, "US"

dimension

Country ID

FILTER_COUNTRY_ID

dimension

Creative

FILTER_CREATIVE

dimension

Creative Asset

FILTER_CREATIVE_ASSET

dimension

Creative Attributes

FILTER_CREATIVE_ATTRIBUTE

dimension

FILTER_CREATIVE_HEIGHT

Creative height

dimension

FILTER_CREATIVE_ID

Creative ID

dimension

Creative Integration Code

FILTER_CREATIVE_INTEGRATION_CODE

dimension

Creative Rendered in AMP

FILTER_CREATIVE_RENDERED_IN_AMP

dimension

FILTER_CREATIVE_SIZE

Creative dimension. Valid values take the format "WidthxHeight" such as "728x90". Retrieves: Creative Width Creative Height

dimension

Creative Source

FILTER_CREATIVE_SOURCE

dimension

Creative Status

FILTER_CREATIVE_STATUS

dimension

FILTER_CREATIVE_TYPE

Creative type. Valid filter values include "IMAGE", "EXPANDABLE", and "VIDEO"

dimension

FILTER_CREATIVE_WIDTH

Creative width

dimension

FILTER_DATA_PROVIDER

Data provider ID

dimension

Data Provider

FILTER_DATA_PROVIDER_NAME

dimension

FILTER_DATE

Date, must be in yyyymmdd format such as "20150430".

dimension

FILTER_DAY_OF_WEEK

Day of week. Valid values are "0" for Sunday, "1" for Monday, and so on.

dimension

Detailed Demographics

FILTER_DETAILED_DEMOGRAPHICS

dimension

Detailed Demographics ID

FILTER_DETAILED_DEMOGRAPHICS_ID

dimension

Device

FILTER_DEVICE

dimension

FILTER_DEVICE_MAKE

Device make ID Device Make eg. LG(All Models)

dimension

FILTER_DEVICE_MODEL

Device model ID Device Model eg. Samsung Galaxy S7 Edge (SM-G935F)

dimension

FILTER_DEVICE_TYPE

Device type ID DeviceType eg. Desktop, Smart Phone, Tablet

dimension

FILTER_DFP_ORDER_ID

DFP order ID

dimension

Digital Content Label

FILTER_DIGITAL_CONTENT_LABEL

dimension

FILTER_DMA

The DMA code for this geo location, for example, "510". DMA codes can be found in the GeoLocation table in the Entity Read File. Retrieves: DMA Code DMA Name

dimension

DMA

FILTER_DMA_NAME

dimension

Domain

FILTER_DOMAIN

dimension

FILTER_DV360_ACTIVITY_ID

DV360 activity ID. The DV360 activity ID. Equivalent to the DV360 activity option in the Pixel Load report. This filter will not affect other reports such as the General. Retrieves: DV360 Activity DV360 Activity ID Floodlight Activity ID DV360 Activity Status DV360 Activity Integration Code

dimension

Eligible Cookies on First-Party Audience List

FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LIST

dimension

Eligible Cookies on Third-Party Audience List and Interest

FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTEREST

dimension

Exchange

FILTER_EXCHANGE

dimension

Exchange Code

FILTER_EXCHANGE_CODE

dimension

FILTER_EXCHANGE_ID

Exchange ID

dimension

Extension

FILTER_EXTENSION

dimension

Extension Status

FILTER_EXTENSION_STATUS

dimension

Extension Type

FILTER_EXTENSION_TYPE

dimension

First Party Audience List Cost

FILTER_FIRST_PARTY_AUDIENCE_LIST_COST

dimension

First Party Audience List Type

FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE

dimension

Floodlight Activity

FILTER_FLOODLIGHT_ACTIVITY

dimension

FILTER_FLOODLIGHT_ACTIVITY_ID

Floodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report. (conversion tracking systems)

dimension

FILTER_FLOODLIGHT_ACTIVITY_ID

Floodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report. Retrieves: DV360 Activity DV360 Activity ID Floodlight Activity ID DV360 Activity Status DV360 Activity Integration Code

dimension

Format

FILTER_FORMAT

dimension

DFP Insertion Order

FILTER_GAM_INSERTION_ORDER

dimension

DFP Line Item

FILTER_GAM_LINE_ITEM

dimension

DFP Line Item ID

FILTER_GAM_LINE_ITEM_ID

dimension

FILTER_GENDER

Gender. Use only as a group-by dimension. Do not use for filtering.

dimension

Gmail Age

FILTER_GMAIL_AGE

dimension

Gmail City

FILTER_GMAIL_CITY

dimension

Gmail Country

FILTER_GMAIL_COUNTRY

dimension

Gmail Country

FILTER_GMAIL_COUNTRY_NAME

dimension

Gmail Device Type

FILTER_GMAIL_DEVICE_TYPE

dimension

Gmail Device Type

FILTER_GMAIL_DEVICE_TYPE_NAME

dimension

Gmail Gender

FILTER_GMAIL_GENDER

dimension

Gmail Region

FILTER_GMAIL_REGION

dimension

Gmail Remarketing List

FILTER_GMAIL_REMARKETING_LIST

dimension

Household Income

FILTER_HOUSEHOLD_INCOME

dimension

Impression Counting Method

FILTER_IMPRESSION_COUNTING_METHOD

dimension

FILTER_INSERTION_ORDER

Insertion order ID

dimension

Insertion Order Integration Code

FILTER_INSERTION_ORDER_INTEGRATION_CODE

dimension

Insertion Order

FILTER_INSERTION_ORDER_NAME

dimension

Insertion Order Status

FILTER_INSERTION_ORDER_STATUS

dimension

Interest

FILTER_INTEREST

dimension

Inventory Commitment Type

FILTER_INVENTORY_COMMITMENT_TYPE

dimension

Inventory Delivery Method

FILTER_INVENTORY_DELIVERY_METHOD

dimension

FILTER_INVENTORY_FORMAT

Inventory format. Valid values include "IMAGE" and "EXPAND".

dimension

Inventory Rate Type

FILTER_INVENTORY_RATE_TYPE

dimension

FILTER_INVENTORY_SOURCE

Inventory source ID

dimension

Inventory Source ID (external)

FILTER_INVENTORY_SOURCE_EXTERNAL_ID

dimension

Inventory Source Group

FILTER_INVENTORY_SOURCE_GROUP

dimension

Inventory Source Group ID

FILTER_INVENTORY_SOURCE_GROUP_ID

dimension

Inventory Source ID

FILTER_INVENTORY_SOURCE_ID

dimension

Inventory Source

FILTER_INVENTORY_SOURCE_NAME

dimension

FILTER_INVENTORY_SOURCE_TYPE

Possible values: "PREFERRED_DEAL" "PRIVATE_EXCHANGE" "PROGRAMMATIC_RESERVE" "PUBLIC"

dimension

FILTER_KEYWORD

Keywords

dimension

Life Event

FILTER_LIFE_EVENT

dimension

Life Events

FILTER_LIFE_EVENTS

dimension

FILTER_LINE_ITEM

Line item ID

dimension

Line Item Budget

FILTER_LINE_ITEM_BUDGET

dimension

FILTER_LINE_ITEM_DAILY_FREQUENCY

Line item daily frequency. Valid filter values include power-of-two ranges, for example, "1", "2" , "3" to "4" , "5" to "8" , "9" to "16" , ... Retrieves: Line Item Daily Frequency

dimension

Line Item End Date

FILTER_LINE_ITEM_END_DATE

dimension

Line Item Integration Code

FILTER_LINE_ITEM_INTEGRATION_CODE

dimension

Line Item Lifetime Frequency

FILTER_LINE_ITEM_LIFETIME_FREQUENCY

dimension

Line Item

FILTER_LINE_ITEM_NAME

dimension

Line Item Start Date

FILTER_LINE_ITEM_START_DATE

dimension

Line Item Status

FILTER_LINE_ITEM_STATUS

dimension

FILTER_LINE_ITEM_TYPE

Line item type. Valid filter values include "RTB", "RMX_NON_RTB", and "RTB_VIDEO".

dimension

Match Ratio

FILTER_MATCH_RATIO

dimension

Measurement Source

FILTER_MEASUREMENT_SOURCE

dimension

FILTER_MEDIA_PLAN

Campaign ID

dimension

Campaign

FILTER_MEDIA_PLAN_NAME

dimension

Media Type

FILTER_MEDIA_TYPE

dimension

FILTER_MOBILE_GEO

Mobile geos. Also known as geofencing, hyperlocal targeting. S2Cell-based targeting with precise location signals. Currently only available in IAR reporting.

dimension

FILTER_MONTH

Always a number of the form mm, left padded with 0 as needed such as "05" for May. Retrieves the month in the format yyyy/mm

dimension

FILTER_MRAID_SUPPORT

Mobile MRAID support. Valid filter values include "Supported", "Not supported".

dimension

FILTER_NIELSEN_AGE

Nielsen Digital Ad Ratings Beta age. Use only as a group-by dimension. Do not use for filtering.

dimension

FILTER_NIELSEN_COUNTRY_CODE

Nielsen Digital Ad Ratings Beta country code. Use only as a group-by dimension. Do not use for filtering.

dimension

FILTER_NIELSEN_DEVICE_ID

Nielsen Digital Ad Ratings Beta device ID. Use only as a group-by dimension. Do not use for filtering.

dimension

FILTER_NIELSEN_GENDER

Nielsen Digital Ad Ratings Beta gender. Use only as a group-by dimension. Do not use for filtering.

dimension

FILTER_ORDER_ID

Insertion order ID

dimension

FILTER_OS

Operating system ID

dimension

FILTER_PAGE_CATEGORY

Page category ID

dimension

FILTER_PAGE_LAYOUT

Possible values: "DESKTOP_WEB" "DESKTOP_ON_MOBILE" "MOBILE_OPTIMIZED" "MOBILE_APP" "DESKTOP_WEB_VIDEO" "DESKTOP_WEB_GAME" "MOBILE_APP_INTERSTITIAL" "VIDEO_MOBILE_APP_INTERSTITIAL"

dimension

Parental Status

FILTER_PARENTAL_STATUS

dimension

FILTER_PARTNER

Partner ID

dimension

FILTER_PARTNER_CURRENCY

Partner currency. ISO 4217 three-letter currency code is used for filter value for US Dollars. Retrieves: Partner currency

dimension

Partner

FILTER_PARTNER_NAME

dimension

Partner Status

FILTER_PARTNER_STATUS

dimension

Placement ID (All YouTube Channels)

FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS

dimension

Placement Name (All YouTube Channels)

FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS

dimension

Platform

FILTER_PLATFORM

dimension

Playback Method

FILTER_PLAYBACK_METHOD

dimension

Position in Content

FILTER_POSITION_IN_CONTENT

dimension

Public Inventory

FILTER_PUBLIC_INVENTORY

dimension

Publisher Property

FILTER_PUBLISHER_PROPERTY

dimension

Publisher Property ID

FILTER_PUBLISHER_PROPERTY_ID

dimension

Publisher Property Section

FILTER_PUBLISHER_PROPERTY_SECTION

dimension

Publisher Property Section ID

FILTER_PUBLISHER_PROPERTY_SECTION_ID

dimension

Quarter

FILTER_QUARTER

dimension

Refund Reason

FILTER_REFUND_REASON

dimension

FILTER_REGION

Region. Retrieves: Region The id for the region, for example, "20267" for ES-A. The IDs can be found in the GeoLocation table in the Entity Read File

dimension

Region

FILTER_REGION_NAME

dimension

FILTER_REGULAR_CHANNEL_ID

Regular channel ID

dimension

Remarketing List

FILTER_REMARKETING_LIST

dimension

Rewarded

FILTER_REWARDED

dimension

Sensitive Category

FILTER_SENSITIVE_CATEGORY

dimension

Served Pixel Density

FILTER_SERVED_PIXEL_DENSITY

dimension

FILTER_SITE_ID

Site ID

dimension

FILTER_SITE_LANGUAGE

Site language ID

dimension

FILTER_SKIPPABLE_SUPPORT

Video Skippable Support

dimension

Targeted Data Providers

FILTER_TARGETED_DATA_PROVIDERS

dimension

FILTER_TARGETED_USER_LIST

Targeted user list ID

dimension

Third Party Audience List Cost

FILTER_THIRD_PARTY_AUDIENCE_LIST_COST

dimension

Third Party Audience List Type

FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPE

dimension

FILTER_TIME_OF_DAY

Hour of day. Valid filter values include 0, 1, ..., 23.

dimension

YouTube Ad

FILTER_TRUEVIEW_AD

dimension

YouTube Ad Group

FILTER_TRUEVIEW_AD_GROUP

dimension

FILTER_TRUEVIEW_AD_GROUP_AD_ID

TrueView Ad ID

dimension

FILTER_TRUEVIEW_AD_GROUP_ID

TrueView Ad Group ID

dimension

YouTube Ad Type

FILTER_TRUEVIEW_AD_TYPE_NAME

dimension

FILTER_TRUEVIEW_AGE

Age range for TrueView reports. Valid values: "18-24" "25-34" "35-44" "45-54" "55-64" "65+" "Unknown"

dimension

FILTER_TRUEVIEW_CATEGORY

dimension

FILTER_TRUEVIEW_CITY

City ID. City ID for TrueView reports, for example, 1023191 for "New York, NY". Can be used for both groupBy and filter. Retrieves: City City ID

dimension

FILTER_TRUEVIEW_CONVERSION_TYPE

TrueView conversion type

dimension

FILTER_TRUEVIEW_COUNTRY

Country code for TrueView reports, for example, "US" for "United States". Can be used for both groupBy and filter. Retrieves: Country Country ID

dimension

Custom Affinity

FILTER_TRUEVIEW_CUSTOM_AFFINITY

dimension

Detailed Demographics

FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS

dimension

Detailed Demographics ID

FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID

dimension

FILTER_TRUEVIEW_DMA

DMA ID for TrueView reports, for example, 501 for "New York, NY, United States (DMA Region)". Can be used for both groupBy and filter. Retrieves: DMA Name DMA Code

dimension

DMA

FILTER_TRUEVIEW_DMA_NAME

dimension

FILTER_TRUEVIEW_GENDER

Gender for TrueView reports. Valid values are "M", "F", and "Unknown". Retrieves: Gender

dimension

Household Income

FILTER_TRUEVIEW_HOUSEHOLD_INCOME

dimension

FILTER_TRUEVIEW_IAR_AGE

Age range for TrueView Inventory Availability reports. Valid values are "18-24", "25-34", "35-44", "45-54", "55-64", "65+", and "Unknown".

dimension

FILTER_TRUEVIEW_IAR_CATEGORY

Category ID for TrueView Inventory Availability reports.

dimension

FILTER_TRUEVIEW_IAR_CITY

City ID for TrueView Inventory Availability reports, e.g., 1023191 for "New York, NY".

dimension

FILTER_TRUEVIEW_IAR_COUNTRY

Country code for TrueView Inventory Availability reports, e.g., "US" for "United States".

dimension

FILTER_TRUEVIEW_IAR_GENDER

Gender for TrueView Inventory Availability reports. Valid values are "M", "F", and "Unknown".

dimension

FILTER_TRUEVIEW_IAR_INTEREST

Interest ID for TrueView Inventory Availability reports.

dimension

FILTER_TRUEVIEW_IAR_LANGUAGE

Language for TrueView Inventory Availability reports, e.g., "en" for "English".

dimension

FILTER_TRUEVIEW_IAR_PARENTAL_STATUS

Parental Status for TrueView Inventory Availability reports. Valid values are "Y", "N", and "Unknown".

dimension

FILTER_TRUEVIEW_IAR_REGION

Region ID for TrueView Inventory Availability reports, e.g., 20339 for "England, United Kingdom".

dimension

FILTER_TRUEVIEW_IAR_REMARKETING_LIST

Remarketing list ID for TrueView Inventory Availability reports.

dimension

FILTER_TRUEVIEW_IAR_TIME_OF_DAY

Time of day for TrueView Inventory Availability reports. Valid values are 0, 1, ..., 23.

dimension

FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL

YouTube channel id for TrueView reports, e.g. "UCxGUOLQZnyw1pKRZ_UV9dLQ"

dimension

FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO

YouTube video id for TrueView reports, e.g. "63N4C8CyVJw".

dimension

FILTER_TRUEVIEW_IAR_ZIPCODE

ZIP code ID for TrueView Inventory Availability reports, e.g., "9004064" for ZIP code "10011".

dimension

FILTER_TRUEVIEW_INTEREST

TrueView interest ID. Retrieves: Interest ID Interest

dimension

FILTER_TRUEVIEW_KEYWORD

Keyword for TrueView reports, e.g., "Sports". Retrieves: Keyword

dimension

FILTER_TRUEVIEW_PARENTAL_STATUS

Parental status for TrueView reports. Valid values are "Y", "N", and "Unknown". Retrieves: Parental Status

dimension

FILTER_TRUEVIEW_PLACEMENT

Targeted placement for TrueView reports. A placement target can be a website such as "www.google.com", a YouTube video ID such as "q7o7R5BgWDY", or a YouTube channel ID such as "UCnIQPPwWpO_EFEqLny6TFTw". Retrieves: Placement Placement ID

dimension

Placement ID (Managed)

FILTER_TRUEVIEW_PLACEMENT_ID

dimension

FILTER_TRUEVIEW_REGION

Region ID for TrueView reports, for example, 20339 for "England, United Kingdom". Can be used for both groupBy and filter. Retrieves: Region Region ID

dimension

Region

FILTER_TRUEVIEW_REGION_NAME

dimension

FILTER_TRUEVIEW_REMARKETING_LIST

TrueView user list ID.

dimension

Remarketing List

FILTER_TRUEVIEW_REMARKETING_LIST_NAME

dimension

FILTER_TRUEVIEW_URL

The URL indicating where your TrueView ads are shown. The value could be a website, a YouTube video, or a YouTube channel. This filter can only be used as group-by. Retrieves: URL

dimension

FILTER_TRUEVIEW_ZIPCODE

ZIP code ID for TrueView reports, for example, 9004064 for ZIP code "10011". Can be used for both groupBy and filter. Retrieves: ZIP Code ZIP Code ID

dimension

FILTER_USER_LIST

User list ID

dimension

FILTER_USER_LIST_FIRST_PARTY

First-party user list ID

dimension

First Party Audience List

FILTER_USER_LIST_FIRST_PARTY_NAME

dimension

FILTER_USER_LIST_THIRD_PARTY

Third-party user list ID.

dimension

Third Party Audience List

FILTER_USER_LIST_THIRD_PARTY_NAME

dimension

Variant ID

FILTER_VARIANT_ID

dimension

Variant Name

FILTER_VARIANT_NAME

dimension

Variant Version

FILTER_VARIANT_VERSION

dimension

Verification Video Player Size

FILTER_VERIFICATION_VIDEO_PLAYER_SIZE

dimension

Verification Video Position

FILTER_VERIFICATION_VIDEO_POSITION

dimension

FILTER_VIDEO_AD_POSITION_IN_STREAM

Video ad position in stream. Valid filter values include: "UNKNOWN", "PREROLL", "MIDROLL", "POSTROLL".

dimension

Companion Creative Size

FILTER_VIDEO_COMPANION_CREATIVE_SIZE

dimension

FILTER_VIDEO_COMPANION_SIZE

Video Companion Size

dimension

FILTER_VIDEO_COMPANION_TYPE

Video Companion Type.

dimension

Video Continuous Play

FILTER_VIDEO_CONTINUOUS_PLAY

dimension

FILTER_VIDEO_CREATIVE_DURATION

Video creative duration in seconds. Valid filter values include: "15", "20", "30", "60", "<r;15", ">r;=90"

dimension

FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE

Same as video creative duration, but for skippable creatives.

dimension

Video Duration

FILTER_VIDEO_DURATION

dimension

FILTER_VIDEO_DURATION_SECONDS

Video duration range in seconds. Valid values include "0-5", "6-10", "11-15", "16-30", "31-60", and "60+"

dimension

FILTER_VIDEO_FORMAT_SUPPORT

Valid filter values include "FLASH", "HTML5", "MP4".

dimension

FILTER_VIDEO_INVENTORY_TYPE

Valid filter values include "Web Video", "Games", "Mobile interstitial"

dimension

FILTER_VIDEO_PLAYER_SIZE

Video player size. Valid filter values include "BANNER", "SMALL", "LARGE", "HD", and "UNKNOWN".

dimension

FILTER_VIDEO_RATING_TIER

Valid filter values include "DV_G", "DV_T", "DV_MA".

dimension

FILTER_VIDEO_SKIPPABLE_SUPPORT

Valid filter values include "Supported", "Not supported".

dimension

FILTER_VIDEO_VPAID_SUPPORT

Valid filter values include S"upported", "Not supported".

dimension

FILTER_WEEK

The date of the first day of the week on which to filter, in the form "yyyymmdd". The date must be a Sunday. Retrieves: Week eg. 2018/12/09 - 2018/12/15

dimension

FILTER_YEAR

Year. Always a number of the form "yyyy" such as "2015"

dimension

YouTube Ad Video

FILTER_YOUTUBE_AD_VIDEO

dimension

YouTube Ad Video ID

FILTER_YOUTUBE_AD_VIDEO_ID

dimension

FILTER_YOUTUBE_VERTICAL

YouTube Vertical ID.

dimension

FILTER_ZIP_CODE

ZIP code ID

dimension

Zip Code

FILTER_ZIP_POSTAL_CODE

dimension

Floodlight Activity Name

Floodlight Activity Name

dimension

Headroom Brand Lift

Headroom Brand Lift

dimension

Insertion Order Affinity & In Market Targeting - Exclude

Insertion Order Affinity & In Market Targeting - Exclude

dimension

Insertion Order Affinity & In Market Targeting - Include

Insertion Order Affinity & In Market Targeting - Include

dimension

Insertion Order App Collection Targeting - Exclude

Insertion Order App Collection Targeting - Exclude

dimension

Insertion Order App Collection Targeting - Include

Insertion Order App Collection Targeting - Include

dimension

Insertion Order App Targeting - Exclude

Insertion Order App Targeting - Exclude

dimension

Insertion Order App Targeting - Include

Insertion Order App Targeting - Include

dimension

Insertion Order Apply Floor Price For Deals

Insertion Order Apply Floor Price For Deals

dimension

Insertion Order Audience Targeting - Exclude

Insertion Order Audience Targeting - Exclude

dimension

Insertion Order Audience Targeting - Include

Insertion Order Audience Targeting - Include

dimension

Insertion Order Audience Targeting - Similar Audiences

Insertion Order Audience Targeting - Similar Audiences

dimension

Insertion Order Auto Budget Allocation

Insertion Order Auto Budget Allocation

dimension

Insertion Order Bid Strategy Do Not Exceed

Insertion Order Bid Strategy Do Not Exceed

metric

Insertion Order Bid Strategy Unit

Insertion Order Bid Strategy Unit

dimension

Insertion Order Brand Safety Custom Settings

Insertion Order Brand Safety Custom Settings

dimension

Insertion Order Brand Safety Sensitivity Setting

Insertion Order Brand Safety Sensitivity Setting

dimension

Insertion Order Browser Targeting - Exclude

Insertion Order Browser Targeting - Exclude

dimension

Insertion Order Browser Targeting - Include

Insertion Order Browser Targeting - Include

dimension

Insertion Order Budget Segments

Insertion Order Budget Segments

dimension

Insertion Order Budget Type

Insertion Order Budget Type

dimension

Insertion Order Carrier Targeting - Exclude

Insertion Order Carrier Targeting - Exclude

dimension

Insertion Order Carrier Targeting - Include

Insertion Order Carrier Targeting - Include

dimension

Insertion Order Category Targeting - Exclude

Insertion Order Category Targeting - Exclude

dimension

Insertion Order Category Targeting - Include

Insertion Order Category Targeting - Include

dimension

Insertion Order Channel Targeting - Exclude

Insertion Order Channel Targeting - Exclude

dimension

Insertion Order Channel Targeting - Include

Insertion Order Channel Targeting - Include

dimension

Insertion Order Connection Speed Targeting

Insertion Order Connection Speed Targeting

dimension

Insertion Order Custom List Targeting

Insertion Order Custom List Targeting

dimension

Insertion Order Daypart Targeting

Insertion Order Daypart Targeting

dimension

Insertion Order Daypart Targeting Time Zone

Insertion Order Daypart Targeting Time Zone

dimension

Insertion Order Demographic Targeting Age

Insertion Order Demographic Targeting Age

dimension

Insertion Order Demographic Targeting Gender

Insertion Order Demographic Targeting Gender

dimension

Insertion Order Demographic Targeting Household Income

Insertion Order Demographic Targeting Household Income

dimension

Insertion Order Demographic Targeting Parental Status

Insertion Order Demographic Targeting Parental Status

dimension

Insertion Order Details

Insertion Order Details

dimension

Insertion Order Device Targeting - Exclude

Insertion Order Device Targeting - Exclude

dimension

Insertion Order Device Targeting - Include

Insertion Order Device Targeting - Include

dimension

Insertion Order Digital Content Labels - Exclude

Insertion Order Digital Content Labels - Exclude

dimension

Insertion Order Environment Targeting

Insertion Order Environment Targeting

dimension

Insertion Order Fees

Insertion Order Fees

metric

Insertion Order Frequency Amount

Insertion Order Frequency Amount

metric

Insertion Order Frequency Enabled

Insertion Order Frequency Enabled

dimension

Insertion Order Frequency Exposures

Insertion Order Frequency Exposures

metric

Insertion Order Frequency Period

Insertion Order Frequency Period

dimension

Insertion Order Geography Targeting - Exclude

Insertion Order Geography Targeting - Exclude

dimension

Insertion Order Geography Targeting - Include

Insertion Order Geography Targeting - Include

dimension

Insertion Order Insertion Order Optimization

Insertion Order Insertion Order Optimization

dimension

Insertion Order Inventory Source Targeting - Authorized Seller Options

Insertion Order Inventory Source Targeting - Authorized Seller Options

dimension

Insertion Order Inventory Source Targeting - Exclude

Insertion Order Inventory Source Targeting - Exclude

dimension

Insertion Order Inventory Source Targeting - Include

Insertion Order Inventory Source Targeting - Include

dimension

Insertion Order Inventory Source Targeting - Target New Exchanges

Insertion Order Inventory Source Targeting - Target New Exchanges

dimension

Insertion Order Keyword List Targeting - Exclude

Insertion Order Keyword List Targeting - Exclude

dimension

Insertion Order Keyword Targeting - Exclude

Insertion Order Keyword Targeting - Exclude

dimension

Insertion Order Keyword Targeting - Include

Insertion Order Keyword Targeting - Include

dimension

Insertion Order Language Targeting - Exclude

Insertion Order Language Targeting - Exclude

dimension

Insertion Order Language Targeting - Include

Insertion Order Language Targeting - Include

dimension

Insertion Order Measure DAR

Insertion Order Measure DAR

dimension

Insertion Order Measure DAR Channel

Insertion Order Measure DAR Channel

dimension

Insertion Order Pacing

Insertion Order Pacing

dimension

Insertion Order Pacing Amount

Insertion Order Pacing Amount

metric

Insertion Order Pacing Rate

Insertion Order Pacing Rate

dimension

Insertion Order Performance Goal Type

Insertion Order Performance Goal Type

dimension

Insertion Order Performance Goal Value

Insertion Order Performance Goal Value

metric

Insertion Order Position Targeting - Audio Position In Content

Insertion Order Position Targeting - Audio Position In Content

dimension

Insertion Order Position Targeting - Display On Screen

Insertion Order Position Targeting - Display On Screen

dimension

Insertion Order Position Targeting - Display Position In Content

Insertion Order Position Targeting - Display Position In Content

dimension

Insertion Order Position Targeting - Video On Screen

Insertion Order Position Targeting - Video On Screen

dimension

Insertion Order Position Targeting - Video Position In Content

Insertion Order Position Targeting - Video Position In Content

dimension

Insertion Order Site Targeting - Exclude

Insertion Order Site Targeting - Exclude

dimension

Insertion Order Site Targeting - Include

Insertion Order Site Targeting - Include

dimension

Insertion Order Third Party Verification Labels

Insertion Order Third Party Verification Labels

dimension

Insertion Order Third Party Verification Services

Insertion Order Third Party Verification Services

dimension

Insertion Order Timestamp

Insertion Order Timestamp

dimension

Insertion Order Type

Insertion Order Type

dimension

Insertion Order Video Player Size Targeting

Insertion Order Video Player Size Targeting

dimension

Insertion Order Viewability Targeting Active View

Insertion Order Viewability Targeting Active View

metric

Integral Ad Science Pre-Bid Fee (Adv Currency)

Integral Ad Science Pre-Bid Fee (Adv Currency)

metric

Integral Ad Science Video Fee (Adv Currency)

Integral Ad Science Video Fee (Adv Currency)

metric

Inventory Commitment

Inventory Commitment

dimension

Inventory Source Group Name

Inventory Source Group Name

dimension

Lifted Users

Lifted Users

dimension

Line Item Affinity & In Market Targeting - Exclude

Line Item Affinity & In Market Targeting - Exclude

dimension

Line Item Affinity & In Market Targeting - Include

Line Item Affinity & In Market Targeting - Include

dimension

Line Item App Collection Targeting - Exclude

Line Item App Collection Targeting - Exclude

dimension

Line Item App Collection Targeting - Include

Line Item App Collection Targeting - Include

dimension

Line Item App Targeting - Exclude

Line Item App Targeting - Exclude

dimension

Line Item App Targeting - Include

Line Item App Targeting - Include

dimension

Line Item Apply Floor Price For Deals

Line Item Apply Floor Price For Deals

dimension

Line Item Audience Targeting - Exclude

Line Item Audience Targeting - Exclude

dimension

Line Item Audience Targeting - Include

Line Item Audience Targeting - Include

dimension

Line Item Audience Targeting - Similar Audiences

Line Item Audience Targeting - Similar Audiences

dimension

Line Item Bid Multipliers

Line Item Bid Multipliers

dimension

Line Item Bid Strategy Do Not Exceed

Line Item Bid Strategy Do Not Exceed

dimension

Line Item Bid Strategy Type

Line Item Bid Strategy Type

dimension

Line Item Bid Strategy Unit

Line Item Bid Strategy Unit

dimension

Line Item Bid Strategy Value

Line Item Bid Strategy Value

dimension

Line Item Brand Safety Custom Settings

Line Item Brand Safety Custom Settings

dimension

Line Item Brand Safety Sensitivity Setting

Line Item Brand Safety Sensitivity Setting

dimension

Line Item Browser Targeting - Exclude

Line Item Browser Targeting - Exclude

dimension

Line Item Browser Targeting - Include

Line Item Browser Targeting - Include

dimension

Line Item Budget Amount

Line Item Budget Amount

dimension

Line Item Budget Type

Line Item Budget Type

dimension

Line Item Carrier Targeting - Exclude

Line Item Carrier Targeting - Exclude

dimension

Line Item Carrier Targeting - Include

Line Item Carrier Targeting - Include

dimension

Line Item Category Targeting - Exclude

Line Item Category Targeting - Exclude

dimension

Line Item Category Targeting - Include

Line Item Category Targeting - Include

dimension

Line Item Channel Targeting - Exclude

Line Item Channel Targeting - Exclude

dimension

Line Item Channel Targeting - Include

Line Item Channel Targeting - Include

dimension

Line Item Connection Speed Targeting

Line Item Connection Speed Targeting

dimension

Line Item Conversion Counting Pct

Line Item Conversion Counting Pct

metric

Line Item Conversion Counting Type

Line Item Conversion Counting Type

dimension

Line Item Conversion Floodlight Activity Ids

Line Item Conversion Floodlight Activity Ids

dimension

Line Item Creative Assignments

Line Item Creative Assignments

dimension

Line Item Custom List Targeting

Line Item Custom List Targeting

dimension

Line Item Daypart Targeting

Line Item Daypart Targeting

dimension

Line Item Daypart Targeting Time Zone

Line Item Daypart Targeting Time Zone

dimension

Line Item Demographic Targeting Age

Line Item Demographic Targeting Age

dimension

Line Item Demographic Targeting Gender

Line Item Demographic Targeting Gender

dimension

Line Item Demographic Targeting Household Income

Line Item Demographic Targeting Household Income

dimension

Line Item Demographic Targeting Parental Status

Line Item Demographic Targeting Parental Status

dimension

Line Item Details

Line Item Details

dimension

Line Item Device Targeting - Exclude

Line Item Device Targeting - Exclude

dimension

Line Item Device Targeting - Include

Line Item Device Targeting - Include

dimension

Line Item Digital Content Labels - Exclude

Line Item Digital Content Labels - Exclude

dimension

End Date

Line Item End Date

dimension

Line Item Environment Targeting

Line Item Environment Targeting

dimension

Line Item Fees

Line Item Fees

dimension

Line Item Frequency Amount

Line Item Frequency Amount

dimension

Line Item Frequency Enabled

Line Item Frequency Enabled

dimension

Line Item Frequency Exposures

Line Item Frequency Exposures

metric

Line Item Frequency Period

Line Item Frequency Period

dimension

Line Item Geography Regional Location List Targeting - Exclude

Line Item Geography Regional Location List Targeting - Exclude

dimension

Line Item Geography Regional Location List Targeting - Include

Line Item Geography Regional Location List Targeting - Include

dimension

Line Item Geography Targeting - Exclude

Line Item Geography Targeting - Exclude

dimension

Line Item Geography Targeting - Include

Line Item Geography Targeting - Include

dimension

Line Item Inventory Source Targeting - Authorized Seller Options

Line Item Inventory Source Targeting - Authorized Seller Options

dimension

Line Item Inventory Source Targeting - Exclude

Line Item Inventory Source Targeting - Exclude

dimension

Line Item Inventory Source Targeting - Include

Line Item Inventory Source Targeting - Include

dimension

Line Item Inventory Source Targeting - Target New Exchanges

Line Item Inventory Source Targeting - Target New Exchanges

dimension

Line Item Keyword List Targeting - Exclude

Line Item Keyword List Targeting - Exclude

dimension

Line Item Keyword Targeting - Exclude

Line Item Keyword Targeting - Exclude

dimension

Line Item Keyword Targeting - Include

Line Item Keyword Targeting - Include

dimension

Line Item Language Targeting - Exclude

Line Item Language Targeting - Exclude

dimension

Line Item Language Targeting - Include

Line Item Language Targeting - Include

dimension

Line Item Pacing

Line Item Pacing

dimension

Line Item Pacing Amount

Line Item Pacing Amount

metric

Line Item Pacing Rate

Line Item Pacing Rate

dimension

Line Item Partner Revenue Amount

Line Item Partner Revenue Amount

metric

Line Item Partner Revenue Model

Line Item Partner Revenue Model

dimension

Line Item Position Targeting - Audio Position In Content

Line Item Position Targeting - Audio Position In Content

dimension

Line Item Position Targeting - Display Position In Content

Line Item Position Targeting - Display Position In Content

dimension

Line Item Position Targeting - On Screen

Line Item Position Targeting - On Screen

dimension

Line Item Position Targeting - Video Position In Content

Line Item Position Targeting - Video Position In Content

dimension

Line Item Site Targeting - Exclude

Line Item Site Targeting - Exclude

dimension

Line Item Site Targeting - Include

Line Item Site Targeting - Include

dimension

Start Date

Line Item Start Date

dimension

Line Item Subtype

Line Item Subtype

dimension

Line Item Third Party Verification Labels

Line Item Third Party Verification Labels

dimension

Line Item Third Party Verification Services

Line Item Third Party Verification Services

dimension

Line Item Timestamp

Line Item Timestamp

dimension

Line Item TrueView Bid Strategy Type

Line Item TrueView Bid Strategy Type

dimension

Line Item TrueView Bid Strategy Value

Line Item TrueView Bid Strategy Value

metric

Line Item TrueView Category Exclusions Targeting

Line Item TrueView Category Exclusions Targeting

dimension

Line Item TrueView Connected TV Bid Adjustment Option

Line Item TrueView Connected TV Bid Adjustment Option

dimension

Line Item TrueView Connected TV Bid Adjustment Percentage

Line Item TrueView Connected TV Bid Adjustment Percentage

metric

Line Item TrueView Content Filter

Line Item TrueView Content Filter

dimension

Line Item TrueView Desktop Bid Adjustment Option

Line Item TrueView Desktop Bid Adjustment Option

dimension

Line Item TrueView Desktop Bid Adjustment Percentage

Line Item TrueView Desktop Bid Adjustment Percentage

metric

Line Item TrueView Inventory Source Targeting

Line Item TrueView Inventory Source Targeting

dimension

Line Item TrueView Mobile Bid Adjustment Option

Line Item TrueView Mobile Bid Adjustment Option

dimension

Line Item TrueView Mobile Bid Adjustment Percentage

Line Item TrueView Mobile Bid Adjustment Percentage

metric

Line Item TrueView Tablet Bid Adjustment Option

Line Item TrueView Tablet Bid Adjustment Option

dimension

Line Item TrueView Tablet Bid Adjustment Percentage

Line Item TrueView Tablet Bid Adjustment Percentage

metric

Line Item TrueView Third-Party Brand Safety Vendor

Line Item TrueView Third-Party Brand Safety Vendor

dimension

Line Item TrueView Third-Party Viewability Vendor

Line Item TrueView Third-Party Viewability Vendor

dimension

Line Item TrueView Video Ad Formats

Line Item TrueView Video Ad Formats

dimension

Line Item TrueView View Frequency Enabled

Line Item TrueView View Frequency Enabled

dimension

Line Item TrueView View Frequency Exposures

Line Item TrueView View Frequency Exposures

metric

Line Item TrueView View Frequency Period

Line Item TrueView View Frequency Period

dimension

Line Item Video Player Size Targeting

Line Item Video Player Size Targeting

dimension

Line Item Viewability Targeting Active View

Line Item Viewability Targeting Active View

dimension

METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS

metric

METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS

metric

METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE

metric

METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS

metric

METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS

metric

METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE

metric

METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS

Active View: Impressions Audible and Visible at Completion

metric

METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View: Average Viewable Time (seconds)

metric

METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS

metric

METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS

metric

METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE

metric

METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE

Active View: Impression Distribution (Not Measurable) shown as %

metric

METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE

Active View: Impression Distribution (Not Viewable) shown as %

metric

METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE

Active View: Impression Distribution (Viewable) shown as %

metric

METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Active View: Eligible Impressions

metric

METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Active View: Measurable Impressions

metric

METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS

Active View: % Measurable Impressions

metric

METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS

Active View: % Viewable Impressions

metric

METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS

metric

METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START

Active View: % Audible and Visible at Start

metric

METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR

Active View: % Audible and Visible at First Quartile

metric

METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE

Active View: % Audible and Visible at Completion

metric

METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR

Active View: % Audible and Visible at Midpoint

metric

METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR

Active View: % Audible and Visible at Third Quartile

metric

METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC

metric

METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN

metric

METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE

metric

METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD

Active View: % Visible 10 Seconds

metric

METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START

Active View: % Visible at Start

metric

METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR

Active View: % Visible at First Quartile

metric

METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE

Active View: % Visible at Completion

metric

METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR

Active View: % Visible at Midpoint

metric

METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR

Active View: % Visible at Third Quartile

metric

METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS

Active View: Not Measurable Impressions

metric

METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS

Active View: Not Viewable Impressions

metric

METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD

Active View: Impressions Visible 10 Seconds

metric

METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Active View: Viewable Impressions

metric

METRIC_ADAPTED_AUDIENCE_FREQUENCY

metric

METRIC_ADLINGO_FEE_ADVERTISER_CURRENCY

metric

METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY

metric

METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY

metric

METRIC_AUDIO_MUTES_AUDIO

metric

METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY

metric

METRIC_AUDIO_UNMUTES_AUDIO

metric

METRIC_AUDIO_UNMUTES_VIDEO

metric

METRIC_AVERAGE_DISPLAY_TIME

metric

METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_COOKIE

metric

METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER

metric

METRIC_AVERAGE_INTERACTION_TIME

metric

METRIC_AVERAGE_VIEW_FREQUENCY_PER_COOKIE

metric

METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSION

metric

METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS

metric

METRIC_BEGIN_TO_RENDER_IMPRESSIONS

metric

METRIC_BENCHMARK_FREQUENCY

metric

METRIC_BID_REQUESTS

Potential Impressions

metric

METRIC_BILLABLE_COST_ADVERTISER

The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration.

metric

METRIC_BILLABLE_COST_PARTNER

The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration.

metric

METRIC_BILLABLE_COST_USD

metric

METRIC_BILLABLE_COST_USD

The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration.

metric

METRIC_BILLABLE_IMPRESSIONS

metric

METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFT

metric

METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSES

metric

METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATE

metric

METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSES

metric

METRIC_BRAND_LIFT_COST_PER_LIFTED_USER

metric

METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSES

metric

METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFT

metric

METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFT

metric

METRIC_BRAND_LIFT_USERS

metric

METRIC_CARD_CLICKS

metric

METRIC_CLICKS

Number of times a user has clicked on an ad

metric

METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE

% Clicks Leading to Conversions

metric

METRIC_CLIENT_COST_ADVERTISER_CURRENCY

metric

METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCY

metric

METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCY

metric

METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCY

metric

METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCY

metric

METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCY

metric

METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCY

metric

CM360 Post-Click Revenue

METRIC_CM360_POST_CLICK_REVENUE

metric

CM360 Post-View Revenue

METRIC_CM360_POST_VIEW_REVENUE

metric

METRIC_CM_POST_CLICK_REVENUE

The cost amount passed by a (CM) Floodlight Sales tag, after a post-click conversion.

metric

METRIC_CM_POST_CLICK_REVENUE_CROSS_ENVIRONMENT

metric

METRIC_CM_POST_VIEW_REVENUE

The cost amount passed by a (CM) Floodlight Sales tag, after a post-view conversion.

metric

METRIC_CM_POST_VIEW_REVENUE_CROSS_ENVIRONMENT

metric

METRIC_COMPANION_CLICKS_AUDIO

metric

METRIC_COMPANION_IMPRESSIONS_AUDIO

metric

METRIC_COMPLETE_LISTENS_AUDIO

metric

METRIC_COMPLETION_RATE_AUDIO

metric

METRIC_COMSCORE_VCE_AUDIENCE_AVG_FREQUENCY

metric

METRIC_COMSCORE_VCE_AUDIENCE_IMPRESSIONS

metric

METRIC_COMSCORE_VCE_AUDIENCE_IMPRESSIONS_SHARE

metric

METRIC_COMSCORE_VCE_AUDIENCE_REACH_PCT

metric

METRIC_COMSCORE_VCE_AUDIENCE_SHARE_PCT

metric

METRIC_COMSCORE_VCE_GROSS_RATING_POINTS

metric

METRIC_COMSCORE_VCE_POPULATION

metric

METRIC_COMSCORE_VCE_UNIQUE_AUDIENCE

metric

METRIC_CONVERSIONS_PER_MILLE

Conversions per 1000 Impressions

metric

METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY

The average number of impressions per cookie.

metric

METRIC_COOKIE_REACH_IMPRESSION_REACH

The number of user cookies reached.

metric

METRIC_COST_PER_STORE_VISIT

metric

METRIC_COUNTERS

metric

METRIC_CPM_FEE1_ADVERTISER

CPM fee 1

metric

METRIC_CPM_FEE1_PARTNER

CPM fee 1

metric

METRIC_CPM_FEE1_USD

CPM fee 1

metric

METRIC_CPM_FEE2_ADVERTISER

metric

METRIC_CPM_FEE2_ADVERTISER

CPM fee 2

metric

METRIC_CPM_FEE2_PARTNER

CPM fee 2

metric

METRIC_CPM_FEE2_USD

CPM fee 2

metric

METRIC_CPM_FEE3_ADVERTISER

metric

METRIC_CPM_FEE3_ADVERTISER

CPM Fee 3

metric

METRIC_CPM_FEE3_PARTNER

CPM Fee 3

metric

METRIC_CPM_FEE3_USD

CPM Fee 3

metric

METRIC_CPM_FEE4_ADVERTISER

metric

METRIC_CPM_FEE4_ADVERTISER

CPM Fee 4

metric

METRIC_CPM_FEE4_PARTNER

CPM Fee 4

metric

METRIC_CPM_FEE4_USD

CPM Fee 4

metric

METRIC_CPM_FEE5_ADVERTISER

metric

METRIC_CPM_FEE5_ADVERTISER

CPM Fee 5

metric

METRIC_CPM_FEE5_PARTNER

CPM Fee 5

metric

METRIC_CPM_FEE5_USD

CPM Fee 5

metric

METRIC_CTR

The number of clicks on an ad divided by the number of impressions delivered for an ad, expressed as a percentage.

metric

METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCY

metric

METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCY

metric

METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCY

metric

METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCY

metric

METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCY

metric

METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONS

metric

METRIC_DATA_COST_ADVERTISER

metric

METRIC_DATA_COST_ADVERTISER

The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items.

metric

METRIC_DATA_COST_PARTNER

The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items.

metric

METRIC_DATA_COST_USD

The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items.

metric

METRIC_DBM_ENGAGEMENT_RATE

metric

METRIC_ENGAGEMENTS

metric

METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY

metric

METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY

metric

METRIC_EXITS

metric

METRIC_EXPANSIONS

metric

METRIC_FEE10_ADVERTISER

metric

METRIC_FEE10_ADVERTISER

Agency Trading Desk Fee.

metric

METRIC_FEE10_PARTNER

Agency Trading Desk Fee.

metric

METRIC_FEE10_USD

Agency Trading Desk Fee.

metric

METRIC_FEE11_ADVERTISER

metric

METRIC_FEE11_ADVERTISER

Data Management Platform Fee.

metric

METRIC_FEE11_PARTNER

Data Management Platform Fee.

metric

METRIC_FEE11_USD

Data Management Platform Fee.

metric

METRIC_FEE12_ADVERTISER

metric

METRIC_FEE12_ADVERTISER

Integral Ad Science Pre-Bid Fee.

metric

METRIC_FEE12_PARTNER

Integral Ad Science Pre-Bid Fee.

metric

METRIC_FEE12_USD

Integral Ad Science Pre-Bid Fee.

metric

METRIC_FEE13_ADVERTISER

metric

METRIC_FEE13_ADVERTISER

DoubleVerify Pre-Bid Fee.

metric

METRIC_FEE13_PARTNER

DoubleVerify Pre-Bid Fee.

metric

METRIC_FEE13_USD

DoubleVerify Pre-Bid Fee.

metric

METRIC_FEE14_ADVERTISER

metric

METRIC_FEE14_ADVERTISER

ShopLocal Fee.

metric

METRIC_FEE14_PARTNER

ShopLocal Fee.

metric

METRIC_FEE14_USD

ShopLocal Fee.

metric

METRIC_FEE15_ADVERTISER

metric

METRIC_FEE15_ADVERTISER

TrustMetrics Fee.

metric

METRIC_FEE15_PARTNER

TrustMetrics Fee.

metric

METRIC_FEE15_USD

TrustMetrics Fee.

metric

METRIC_FEE16_ADVERTISER

metric

METRIC_FEE16_ADVERTISER

MediaCost Data Fee.

metric

METRIC_FEE16_PARTNER

MediaCost Data Fee.

metric

METRIC_FEE16_USD

MediaCost Data Fee.

metric

METRIC_FEE17_ADVERTISER

metric

METRIC_FEE17_ADVERTISER

Integral Ad Science Video Fee.

metric

METRIC_FEE17_PARTNER

Integral Ad Science Video Fee.

metric

METRIC_FEE17_USD

Integral Ad Science Video Fee.

metric

METRIC_FEE18_ADVERTISER

metric

METRIC_FEE18_ADVERTISER

MOAT Video Fee.

metric

METRIC_FEE18_PARTNER

MOAT Video Fee.

metric

METRIC_FEE18_USD

MOAT Video Fee.

metric

METRIC_FEE19_ADVERTISER

metric

METRIC_FEE19_ADVERTISER

Nielsen Digital Ad Ratings Fee.

metric

METRIC_FEE19_PARTNER

Nielsen Digital Ad Ratings Fee.

metric

METRIC_FEE19_USD

Nielsen Digital Ad Ratings Fee.

metric

METRIC_FEE20_ADVERTISER

metric

METRIC_FEE20_ADVERTISER

comScore vCE in DoubleClick Fee.

metric

METRIC_FEE20_PARTNER

comScore vCE in DoubleClick Fee.

metric

METRIC_FEE20_USD

comScore vCE in DoubleClick Fee.

metric

METRIC_FEE21_ADVERTISER

metric

METRIC_FEE21_ADVERTISER

Adloox Fee.

metric

METRIC_FEE21_PARTNER

Adloox Fee.

metric

METRIC_FEE21_USD

Adloox Fee.

metric

METRIC_FEE22_ADVERTISER

metric

METRIC_FEE22_ADVERTISER

Adloox Pre-Bid Fee.

metric

METRIC_FEE22_PARTNER

Adloox Pre-Bid Fee.

metric

METRIC_FEE22_USD

Adloox Pre-Bid Fee.

metric

METRIC_FEE2_ADVERTISER

metric

METRIC_FEE2_ADVERTISER

Third-Party Ad Server Fee.

metric

METRIC_FEE2_PARTNER

Third-Party Ad Server Fee.

metric

METRIC_FEE2_USD

Third-Party Ad Server Fee.

metric

METRIC_FEE3_ADVERTISER

metric

METRIC_FEE3_ADVERTISER

Double Verify Fee.

metric

METRIC_FEE3_PARTNER

Double Verify Fee.

metric

METRIC_FEE3_USD

Double Verify Fee.

metric

METRIC_FEE4_ADVERTISER

metric

METRIC_FEE4_ADVERTISER

Adsafe Fee.

metric

METRIC_FEE4_PARTNER

Adsafe Fee.

metric

METRIC_FEE4_USD

Adsafe Fee.

metric

METRIC_FEE5_ADVERTISER

metric

METRIC_FEE5_ADVERTISER

AdXpose Fee.

metric

METRIC_FEE5_PARTNER

AdXpose Fee.

metric

METRIC_FEE5_USD

AdXpose Fee.

metric

METRIC_FEE6_ADVERTISER

metric

METRIC_FEE6_ADVERTISER

Vizu Fee.

metric

METRIC_FEE6_PARTNER

Vizu Fee.

metric

METRIC_FEE6_USD

Vizu Fee.

metric

METRIC_FEE7_ADVERTISER

metric

METRIC_FEE7_ADVERTISER

Aggregate Knowledge Fee

metric

METRIC_FEE7_PARTNER

Aggregate Knowledge Fee

metric

METRIC_FEE7_USD

Aggregate Knowledge Fee

metric

METRIC_FEE8_ADVERTISER

metric

METRIC_FEE8_ADVERTISER

Teracent Fee

metric

METRIC_FEE8_PARTNER

Teracent Fee

metric

METRIC_FEE8_USD

Teracent Fee

metric

METRIC_FEE9_ADVERTISER

metric

METRIC_FEE9_ADVERTISER

Evidon Fee.

metric

METRIC_FEE9_PARTNER

Evidon Fee.

metric

METRIC_FEE9_USD

Evidon Fee.

metric

METRIC_FIRST_QUARTILE_AUDIO

metric

METRIC_FLOODLIGHT_IMPRESSIONS

The number of impressions served. To be used with report type: TYPE_ORDER_ID, TYPE_PIXEL_LOAD

metric

METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONS

metric

METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADS

metric

METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

metric

METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

metric

METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

metric

METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS

metric

METRIC_GIVT_CLICKS

metric

METRIC_GMAIL_CONVERSIONS

metric

METRIC_GMAIL_POST_CLICK_CONVERSIONS

metric

METRIC_GMAIL_POST_VIEW_CONVERSIONS

metric

METRIC_GMAIL_POTENTIAL_VIEWS

metric

METRIC_IMPRESSIONS

Number of impressions.

metric

METRIC_IMPRESSIONS_TO_CONVERSION_RATE

% Impressions Leading to Conversions

metric

METRIC_IMPRESSIONS_WITH_CUSTOM_VALUE

metric

METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE

metric

METRIC_IMPRESSION_CUSTOM_VALUE_COST

metric

METRIC_INTERACTIVE_IMPRESSIONS

metric

METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

metric

METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

metric

METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

metric

METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONS

metric

METRIC_INVALID_CLICKS

metric

METRIC_INVALID_IMPRESSIONS

metric

METRIC_INVALID_TRACKED_ADS

metric

METRIC_LAST_CLICKS

All conversions where the last recorded interaction prior to conversion is a click in Display & Video 360. Called 'Post-Click Conversions' in the DBM UI.

metric

METRIC_LAST_IMPRESSIONS

All conversions where the last recorded interaction prior to conversion is an impression in Display & Video 360. Called 'Post-View Conversions' in the DBM UI.

metric

METRIC_MEDIA_COST_ADVERTISER

metric

METRIC_MEDIA_COST_ADVERTISER

The raw cost for impressions purchased from an exchange.

metric

METRIC_MEDIA_COST_ADVERTISER_CURRENCY_PER_STORE_VISIT_ADX_ONLY

metric

METRIC_MEDIA_COST_ECPAPC_ADVERTISER

metric

METRIC_MEDIA_COST_ECPAPC_ADVERTISER

The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPAPC_PARTNER

The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPAPC_USD

The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPAPV_ADVERTISER

metric

METRIC_MEDIA_COST_ECPAPV_ADVERTISER

The average CPA you paid for post-view conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPAPV_PARTNER

The average CPA you paid for post-view conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPAPV_USD

The average CPA you paid for post-view conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPA_ADVERTISER

metric

METRIC_MEDIA_COST_ECPA_ADVERTISER

The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPA_PARTNER

The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPA_USD

The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.

metric

METRIC_MEDIA_COST_ECPCV_ADVERTISER

metric

METRIC_MEDIA_COST_ECPCV_ADVERTISER

metric

METRIC_MEDIA_COST_ECPCV_PARTNER

metric

METRIC_MEDIA_COST_ECPCV_USD

metric

METRIC_MEDIA_COST_ECPC_ADVERTISER

metric

METRIC_MEDIA_COST_ECPC_ADVERTISER

The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks.

metric

METRIC_MEDIA_COST_ECPC_PARTNER

The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks.

metric

METRIC_MEDIA_COST_ECPC_USD

The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks.

metric

METRIC_MEDIA_COST_ECPM_ADVERTISER

metric

METRIC_MEDIA_COST_ECPM_ADVERTISER

The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000.

metric

METRIC_MEDIA_COST_ECPM_PARTNER

The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000.

metric

METRIC_MEDIA_COST_ECPM_USD

The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000.

metric

METRIC_MEDIA_COST_PARTNER

The raw cost for impressions purchased from an exchange.

metric

METRIC_MEDIA_COST_USD

The raw cost for impressions purchased from an exchange.

metric

METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER

metric

METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNER

metric

METRIC_MEDIA_COST_VIEWABLE_ECPM_USD

metric

METRIC_MEDIA_FEE1_ADVERTISER

metric

METRIC_MEDIA_FEE1_ADVERTISER

Media fee 1

metric

METRIC_MEDIA_FEE1_PARTNER

Media fee 1

metric

METRIC_MEDIA_FEE1_USD

Media fee 1

metric

METRIC_MEDIA_FEE2_ADVERTISER

metric

METRIC_MEDIA_FEE2_ADVERTISER

Media fee 2.

metric

METRIC_MEDIA_FEE2_PARTNER

Media fee 2.

metric

METRIC_MEDIA_FEE2_USD

Media fee 2.

metric

METRIC_MEDIA_FEE3_ADVERTISER

metric

METRIC_MEDIA_FEE3_ADVERTISER

Media Fee 3.

metric

METRIC_MEDIA_FEE3_PARTNER

Media Fee 3.

metric

METRIC_MEDIA_FEE3_USD

Media Fee 3.

metric

METRIC_MEDIA_FEE4_ADVERTISER

metric

METRIC_MEDIA_FEE4_ADVERTISER

Media Fee 4.

metric

METRIC_MEDIA_FEE4_PARTNER

Media Fee 4.

metric

METRIC_MEDIA_FEE4_USD

Media Fee 4.

metric

METRIC_MEDIA_FEE5_ADVERTISER

metric

METRIC_MEDIA_FEE5_ADVERTISER

Media Fee 5.

metric

METRIC_MEDIA_FEE5_PARTNER

Media Fee 5.

metric

METRIC_MEDIA_FEE5_USD

Media Fee 5.

metric

METRIC_MIDPOINT_AUDIO

metric

METRIC_NIELSEN_AVERAGE_FREQUENCY

metric

METRIC_NIELSEN_GRP

metric

METRIC_NIELSEN_IMPRESSIONS

metric

METRIC_NIELSEN_IMPRESSIONS_SHARE

metric

METRIC_NIELSEN_IMPRESSION_INDEX

metric

METRIC_NIELSEN_POPULATION

metric

METRIC_NIELSEN_POPULATION_REACH

metric

METRIC_NIELSEN_POPULATION_SHARE

metric

METRIC_NIELSEN_REACH_INDEX

metric

METRIC_NIELSEN_REACH_SHARE

metric

METRIC_NIELSEN_UNIQUE_AUDIENCE

metric

METRIC_ORIGINAL_AUDIENCE_FREQUENCY

metric

METRIC_PAUSES_AUDIO

metric

METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE

metric

METRIC_PLATFORM_FEE_ADVERTISER

metric

METRIC_PLATFORM_FEE_PARTNER

metric

METRIC_PLATFORM_FEE_RATE

metric

METRIC_PLATFORM_FEE_USD

metric

METRIC_PLATFORM_FEE_USD

metric

METRIC_POST_CLICK_CONVERSIONS_CROSS_ENVIRONMENT

metric

METRIC_POST_VIEW_CONVERSIONS_CROSS_ENVIRONMENT

metric

METRIC_POTENTIAL_IMPRESSIONS

metric

METRIC_POTENTIAL_VIEWS

metric

METRIC_PREMIUM_FEE_ADVERTISER_CURRENCY

metric

METRIC_PROFIT_ADVERTISER

metric

METRIC_PROFIT_ADVERTISER

The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income."

metric

METRIC_PROFIT_ECPAPC_ADVERTISER

The average CPA you paid for post-click conversions only, based on the Profit earned, calculated as the product of Profit / Conversions.

metric

METRIC_PROFIT_ECPAPC_PARTNER

The average CPA you paid for post-click conversions only, based on the Profit earned, calculated as the product of Profit / Conversions.

metric

METRIC_PROFIT_ECPAPC_USD

The average CPA you paid for post-click conversions only, based on the Profit earned, calculated as the product of Profit / Conversions.

metric