Google Display & Video 360: Most-used fields

The table below gives information about most-used fields that you can import from Google Display & Video 360. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
1_sec_in_view_impressions	1_sec_in_view_impressions	The number of impressions where at least 50% of the ad’s area was displayed on screen for at least 1 second.	metric
2_sec_video_in_view_impressions	2_sec_video_in_view_impressions	The number of video impressions where at least 50% of the video ad’s area was displayed on screen for at least 2 seconds.	metric
2s Video Views	2s Video Views		metric
5_sec_in_view_impressions	5_sec_in_view_impressions	The number of video impressions where at least 50% of the video ad’s area was displayed on screen for at least 5 seconds.	metric
6s Video Views	6s Video Views		metric
Absolute Brand Lift	Absolute Brand Lift	The absolute change in brand-related metrics (e.g., brand awareness, ad recall) resulting from an advertising campaign.	metric
Account ID	Account ID	The unique identifier for an advertiser account in Display & Video 360.	metric
Account Name	Account Name	The display name of the advertiser account in Display & Video 360.	dimension
Active View: Average Viewable Time (seconds)	Active View: Average Viewable Time (seconds)	The average time, in seconds, that the ad appeared on screen in a viewable state. Only viewable impressions are included in this metric.	metric
Active_view_Total_viewable_time	Active_view_Total_viewable_time	The total amount of time, in seconds, that an ad was actively on screen and considered viewable.	metric
Activity	Activity	A specific user action or event tracked as a Floodlight activity (e.g., a conversion or site visit).	dimension
Activity ID	Activity ID	The unique identifier for a Floodlight activity.	dimension
Actual Costs	Actual Costs	The actual expenditures incurred for advertising activities, including media buys and associated fees.	metric
Ad Name	Ad Name	The name of the advertisement.	dimension
Ad Serving Method	Ad Serving Method	The method used to serve ads and track conversions for the advertiser, such as Campaign Manager 360 or a third-party ad server.	dimension
Ad Size	Ad Size	The dimensions (width x height) of the ad creative.	dimension
AdLingo Fee (Adv Currency)	AdLingo Fee (Adv Currency)	The fee collected on behalf of AdLingo for using their services, reported in the advertiser’s currency.	metric
AdXpose Fee (Adv Currency)	AdXpose Fee (Adv Currency)	The fee charged by AdXpose, expressed in the advertiser’s currency.	metric
Adloox Fee (Adv Currency)	Adloox Fee (Adv Currency)	The fee charged by Adloox, a third-party vendor for brand safety and ad verification, calculated in the advertiser’s currency.	metric
Adloox Pre-Bid Fee (Adv Currency)	Adloox Pre-Bid Fee (Adv Currency)	The pre-bid fee charged by Adloox, a third-party vendor for brand safety and ad verification, calculated in the advertiser’s currency.	metric
Adsafe Fee (Adv Currency)	Adsafe Fee (Adv Currency)	The fee charged by Adsafe, expressed in the advertiser’s currency.	metric
Adserving-Costs	Adserving-Costs	The costs associated with serving ads through an ad server, covering delivery and tracking.	metric
Advanced Ad Serving Fee (Partner Currency)	Advanced Ad Serving Fee (Partner Currency)	An impression-based fee for advanced ad serving, expressed in the partner’s currency.	metric
Advanced Ad Serving Fee (USD)	Advanced Ad Serving Fee (USD)	An additional impression-based fee charged for serving advanced display, video, and audio creative formats, expressed in U.S. Dollars.	metric
Advertiser Name	Advertiser Name	The name of the advertiser.	dimension
Advertiser-Campaign	Advertiser-Campaign	A combined dimension representing the advertiser and the specific campaign associated with the ad.	dimension
Advertiser_Currency	Advertiser_Currency	The currency used by the advertiser for billing and reporting, as defined in Display & Video 360 reports.	dimension
Advertiser_ID	Advertiser_ID	A unique numeric identifier for the advertiser.	dimension
Advertising channel	Advertising channel	The marketing channel through which the advertisement is delivered (e.g., display, video, audio).	dimension
Age (YouTube)	Age (YouTube)	The age group demographic of the audience interacting with YouTube ads.	dimension
Agency	Agency	The agency associated with the advertising activities.	dimension
Agency Trading Desk Fee (Adv Currency)	Agency Trading Desk Fee (Adv Currency)	The fee charged by an agency trading desk for managing programmatic advertising campaigns, calculated in the advertiser’s currency.	metric
Aggregate Knowledge Fee (Adv Currency)	Aggregate Knowledge Fee (Adv Currency)	The fee charged for Aggregate Knowledge services, expressed in the advertiser’s currency.	metric
All Survey Responses	All Survey Responses	The total number of responses received in brand lift surveys.	dimension
Anonymous Inventory Modeling	Anonymous Inventory Modeling	A dimension indicating whether an impression was acquired through modeled frequency management or if the inventory source is anonymous (publisher name available, but not the specific URL).	dimension
Audience ID	Audience ID	The unique identifier for an audience list used for targeting.	dimension
Audience List Cost (USD)	Audience List Cost (USD)	The cost associated with targeting a specific audience list, in USD.	metric
Audience Source	Audience Source	The origin of the audience data, such as first-party (client data), third-party (data providers), or Google data.	dimension
Audience Type	Audience Type	The type of audience targeted, such as first-party, third-party, affinity, or in-market.	dimension
Audience segment	Audience segment	A group of users defined by specific demographic, interest, or behavioral characteristics, used for targeting.	dimension
Audience segment type	Audience segment type	The classification of an audience segment (e.g., affinity, in-market, custom).	dimension
Audio Cost eCPCL (Adv Currency)	Audio Cost eCPCL (Adv Currency)	The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency.	metric
Audio Media Cost eCPCL (Adv Currency)	Audio Media Cost eCPCL (Adv Currency)	The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency.	metric
Audio Revenue eCPCL (Adv Currency)	Audio Revenue eCPCL (Adv Currency)	The effective cost per click listener for audio ads, reported in the advertiser’s currency.	metric
Audio Stops (Audio)	Audio Stops (Audio)	The number of times the audio of an ad was stopped by the user.	metric
Average Watch Time per Impression (seconds)	Average Watch Time per Impression (seconds)	The average number of seconds a user watched a TrueView in-stream or bumper ad per impression. Watch time is measured from the start of the ad until it is completed, skipped, or stops playing.	dimension
Baseline Positive Response Rate	Baseline Positive Response Rate	The rate of positive responses from the control group in brand lift surveys, serving as a baseline.	dimension
Baseline Survey Responses	Baseline Survey Responses	The total number of survey responses collected from the control group in brand lift studies.	dimension
Bids	Bids	The total number of bids made in an auction for ad impressions.	metric
Billable Cost (Adv Currency)	Billable Cost (Adv Currency)	The total cost invoiced to partners for using Display & Video 360, reported in the advertiser’s currency.	metric
Billable Cost (Partner Currency)	Billable Cost (Partner Currency)	The total amount of money invoiced to partners for using Display & Video 360, in partner currency.	metric
Billable Cost (USD)	Billable Cost (USD)	The total amount of money invoiced to partners for using Display & Video 360, in USD.	metric
Brand	Brand	The brand associated with the advertising campaign.	dimension
Budget	Budget	The allocated financial budget for a campaign or insertion order.	metric
Budget Segment ID	Budget Segment ID	The unique identifier for a specific budget segment.	dimension
Budget Segment Type	Budget Segment Type	The type of budget allocation for a specific segment within an insertion order, determining how spend is distributed over a period.	dimension
CM Placement ID	CM Placement ID	The unique identifier for a placement in Campaign Manager 360 (CM360), which can be associated with creatives in Display & Video 360.	metric
CM Post-Click Revenue	CM Post-Click Revenue	Revenue generated from conversions that occurred after a user clicked on a Campaign Manager 360 (CM360) tracked ad.	metric
CM Post-View Revenue	CM Post-View Revenue	Revenue generated from conversions that occurred after a user viewed a Campaign Manager 360 (CM360) tracked ad, without clicking.	metric
CM360 Placement	CM360 Placement	Refers to a placement defined in Campaign Manager 360 (CM360).	dimension
CPM Fee 1 (Adv Currency)	CPM Fee 1 (Adv Currency)	The first CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 1 (Partner Currency)	CPM Fee 1 (Partner Currency)	The first CPM fee applied to impressions, reported in partner currency.	metric
CPM Fee 1 (USD)	CPM Fee 1 (USD)	The first CPM fee applied to impressions, reported in USD.	metric
CPM Fee 2 (Adv Currency)	CPM Fee 2 (Adv Currency)	The second CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 2 (Partner Currency)	CPM Fee 2 (Partner Currency)	The second CPM fee applied to impressions, reported in partner currency.	metric
CPM Fee 2 (USD)	CPM Fee 2 (USD)	The second CPM fee applied to impressions, reported in USD.	metric
CPM Fee 3 (Adv Currency)	CPM Fee 3 (Adv Currency)	The third CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 3 (Partner Currency)	CPM Fee 3 (Partner Currency)	The third CPM fee applied to impressions, reported in partner currency.	metric
CPM Fee 3 (USD)	CPM Fee 3 (USD)	The third CPM fee applied to impressions, reported in USD.	metric
CPM Fee 4 (Adv Currency)	CPM Fee 4 (Adv Currency)	The fourth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 4 (Partner Currency)	CPM Fee 4 (Partner Currency)	The fourth CPM fee applied to impressions, reported in partner currency.	metric
CPM Fee 4 (USD)	CPM Fee 4 (USD)	The fourth CPM fee applied to impressions, reported in USD.	metric
CPM Fee 5 (Adv Currency)	CPM Fee 5 (Adv Currency)	The fifth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 5 (Partner Currency)	CPM Fee 5 (Partner Currency)	The fifth CPM fee applied to impressions, reported in partner currency.	metric
CPM Fee 5 (USD)	CPM Fee 5 (USD)	The fifth CPM fee applied to impressions, reported in USD.	metric
Campaign Advertiser Id	Advertiser Id	The unique identifier for the advertiser associated with the campaign.	metric
Campaign Brand Safety Custom Settings	Campaign Brand Safety Custom Settings	Customized brand safety configurations applied at the campaign level to prevent ads from appearing next to inappropriate or sensitive content, beyond standard settings.	dimension
Campaign Brand Safety Sensitivity Setting	Campaign Brand Safety Sensitivity Setting	The sensitivity level set for brand safety at the campaign level, which dictates the types of content deemed unsuitable for ad placement (e.g., highly sensitive, moderately sensitive).	dimension
Campaign Budget	Campaign Budget	The total budget allocated to a campaign, often segmented over specific periods. This field helps track the financial spend for a campaign.	metric
Campaign Budget Segments	Campaign Budget Segments	A collection of budget segments defining how the campaign’s total budget is allocated over specific timeframes.	dimension
Campaign Category	Campaign Category	The classification or type assigned to a campaign, often reflecting its primary objective or the content it promotes.	dimension
Campaign Creative Types	Campaign Creative Types	The types of creative assets used within a campaign (e.g., image, video, native). The DV360 API campaigns resource can include creative types.	dimension
Campaign Demographic Targeting Age	Campaign Demographic Targeting Age	The age group targeted for the advertising campaign.	dimension
Campaign Demographic Targeting Gender	Campaign Demographic Targeting Gender	The gender targeted for the advertising campaign.	dimension
Campaign Demographic Targeting Household Income	Campaign Demographic Targeting Household Income	The household income demographic targeted for the advertising campaign.	dimension
Campaign Demographic Targeting Parental Status	Campaign Demographic Targeting Parental Status	The parental status (e.g., Parent, Not a parent) targeted for the advertising campaign.	dimension
Campaign Description	Campaign Description	A descriptive text providing additional details or context about the campaign.	dimension
Campaign Digital Content Labels - Exclude	Campaign Digital Content Labels - Exclude	A list of digital content labels excluded at the campaign level to prevent ads from appearing in content with those classifications (e.g., G, PG, MA).	dimension
Campaign End Date	Campaign End Date	The planned date on which the campaign is scheduled to conclude.	dimension
Campaign Environment Targeting	Campaign Environment Targeting	The digital environments (e.g., web, mobile app, video) targeted for the advertising campaign.	dimension
Campaign Frequency Amount	Campaign Frequency Amount	A positive integer amount for the number of impressions or views in a given frequency period, defining the ‘x’ in ‘Show x impressions over y period’ for a campaign.	metric
Campaign Frequency Enabled	Campaign Frequency Enabled	Indicates whether frequency capping is enabled for the campaign to limit the number of times an ad is shown to the same user.	dimension
Campaign Frequency Exposures	Campaign Frequency Exposures	The maximum number of times an ad in the campaign can be shown to the same user within a specified period.	metric
Campaign Frequency Period	Campaign Frequency Period	The time period (e.g., day, week, month) over which the campaign’s frequency cap is applied.	dimension
Campaign Geography Targeting - Exclude	Campaign Geography Targeting - Exclude	Specifies the geographic regions that are excluded from the advertising campaign’s targeting.	dimension
Campaign Geography Targeting - Include	Campaign Geography Targeting - Include	Specifies the geographic regions that are included in the advertising campaign’s targeting.	dimension
Campaign Goal	Campaign Goal	The primary objective or goal defined for the advertising campaign (e.g., brand awareness, website traffic, conversions).	dimension
Campaign Goal KPI	Campaign Goal KPI	The Key Performance Indicator (KPI) chosen as the primary goal for the campaign (e.g., CPM, CPA, CTR, Viewable %).	dimension
Campaign Group Name	Campaign Group Name	The name of the campaign group.	dimension
Campaign Inventory Source Targeting - Authorized Seller Options	Campaign Inventory Source Targeting - Authorized Seller Options	Specifies targeting options related to authorized sellers or app mediation partners that provide ad inventory for the campaign.	dimension
Campaign Inventory Source Targeting - Exclude	Campaign Inventory Source Targeting - Exclude	Defines specific inventory sources, exchanges, or deals to be excluded from the advertising campaign.	dimension
Campaign Inventory Source Targeting - Include	Campaign Inventory Source Targeting - Include	Defines specific inventory sources, exchanges, or deals to be included in the advertising campaign.	dimension
Campaign Inventory Source Targeting - Target New Exchanges	Campaign Inventory Source Targeting - Target New Exchanges	Indicates whether the campaign is configured to automatically target newly integrated inventory exchanges.	dimension
Campaign KPI	Campaign KPI	The Key Performance Indicator (KPI) chosen to measure the success of a campaign.	dimension
Campaign Language Targeting - Exclude	Campaign Language Targeting - Exclude	Specifies the languages to be excluded from the advertising campaign’s targeting.	dimension
Campaign Language Targeting - Include	Campaign Language Targeting - Include	Specifies the languages to be included in the advertising campaign’s targeting.	dimension
Campaign Name	Name	The user-defined name of the campaign.	dimension
Campaign Position Targeting - Display On Screen	Campaign Position Targeting - Display On Screen	Specifies whether the display ad should appear on screen (e.g., above-the-fold or below-the-fold) for the campaign.	dimension
Campaign Position Targeting - Display Position In Content	Campaign Position Targeting - Display Position In Content	Specifies the position within content (e.g., in-stream, out-stream) where display ads should appear for the campaign.	dimension
Campaign Position Targeting - Video On Screen	Campaign Position Targeting - Video On Screen	Specifies whether the video ad should appear on screen (e.g., above-the-fold or below-the-fold) for the campaign.	dimension
Campaign Position Targeting - Video Position In Content	Campaign Position Targeting - Video Position In Content	Specifies the position within video content (e.g., pre-roll, mid-roll, post-roll, out-stream) where video ads should appear for the campaign.	dimension
Campaign Start Date	Campaign Start Date	The planned date on which the campaign is scheduled to begin.	dimension
Campaign Status	Campaign Status	The current operational status of the campaign, such as active, paused, or archived.	dimension
Campaign Third Party Verification Labels	Campaign Third Party Verification Labels	Labels provided by a third-party verification service to apply brand safety, suitability, fraud prevention, and viewability settings at the campaign level.	dimension
Campaign Third Party Verification Services	Campaign Third Party Verification Services	The third-party vendor providing verification services for a campaign, such as Integral Ad Science or DoubleVerify.	dimension
Campaign Timestamp	Campaign Timestamp	The timestamp indicating the creation or last update time of a campaign.	dimension
Campaign Type	Campaign Type	The type of the campaign, often reflecting its objective or ad format.	dimension
Campaign Viewability Targeting Active View	Campaign Viewability Targeting Active View	Specifies the Active View viewability criteria that an ad impression must meet to be considered viewable for the campaign.	metric
CampaignBrand Safety Sensitivity Setting	CampaignBrand Safety Sensitivity Setting	The brand safety sensitivity setting applied to a campaign, which controls the suitability of content for ad placements.	dimension
CampaignCountryCode	CampaignCountryCode	The country code associated with the campaign, indicating its primary geographic focus.	dimension
CampaignName	CampaignName	The name of the advertising campaign as it appears for display and reporting.	dimension
CampaignType	CampaignType	The objective or goal of an advertising campaign, such as driving app installs, raising brand awareness, or encouraging online actions. This aligns with CampaignGoalType in the DV360 API.	dimension
Campaign_Goal	Campaign_Goal	The overarching objective for the campaign, such as raising brand awareness, driving online actions, or driving app installs.	dimension
Campaign_Goal_KPI	Campaign_Goal_KPI	The Key Performance Indicator (KPI) selected to measure the success of the campaign goal, such as CPM, CTR, or CPA.	dimension
Campaign_Goal_KPI_Value	Campaign_Goal_KPI_Value	The target numerical value for the chosen Campaign Goal KPI. For percentage-based KPIs, this value is entered as a percentage.	metric
Campaign_ID	Campaign_ID	A unique numeric identifier for the campaign, assigned by the system.	dimension
Channel Grouping	Channel Grouping	A classification of traffic sources into logical groups, used for reporting and analysis of how users arrive at a site or app.	dimension
ChannelType	ChannelType	The classification of the channel through which ads are delivered (e.g., display, video, audio).	dimension
Clicks_Placement	Clicks_Placement	The total number of clicks recorded for advertisements associated with a specific placement.	metric
Companion Impressions (Video)	Companion Impressions (Video)	The number of impressions served for companion creatives associated with a video ad.	metric
Conversion Pixel	Conversion Pixel	A tracking mechanism, such as a Floodlight activity, used to record and measure specific user actions (conversions) on an advertiser’s website or app, providing data on campaign effectiveness.	dimension
Conversion Pixel DCM ID	Conversion Pixel DCM ID	The unique identifier from Campaign Manager 360 (DCM), often a Floodlight Configuration ID, associated with a conversion pixel used for tracking and reporting in DV360.	metric
Conversion Pixel ID	Conversion Pixel ID	The unique identifier assigned to a conversion pixel or Floodlight activity, used for tracking specific user actions and attributing them to advertising campaigns.	metric
Conversion Pixel Integration Code	Conversion Pixel Integration Code	An external identifier or code associated with a conversion pixel, used for reporting and integration across various platforms, as described in the IntegrationDetails resource.	dimension
Conversion Pixel Status	Conversion Pixel Status	The current operational status of a conversion pixel, indicating whether it is active, paused, or archived, thereby affecting its ability to track conversions.	dimension
Conversion type	Conversion type	The type of conversion (e.g., purchase, lead, sign-up).	dimension
Conversions_Placement	Conversions_Placement	The number of conversions attributed to advertisements delivered at a specific placement.	metric
Cookie Reach	Cookie Reach	A metric representing the number of unique cookies (users) that have been exposed to an ad campaign within Display & Video 360, specifically those actively browsing and generating ad calls.	metric
Cookie Reach: Average Impression Frequency	Cookie Reach: Average Impression Frequency	The average number of impressions served to a unique cookie over a given period.	metric
Cookie Reach: Impression Reach	Cookie Reach: Impression Reach	The total number of unique cookies that were served at least one impression.	metric
Cost	Cost	The total financial expenditure incurred for advertising activities.	metric
Cost (Adv Currency)	Cost (Adv Currency)	The total cost incurred for the advertising activity, reported in the advertiser’s currency.	metric
Cost (USD)	Cost (USD)	The cost associated with advertising activities, reported in US Dollars.	metric
Cost / Conversion (Adv Currency)	Cost / Conversion (Adv Currency)	The average cost incurred for each conversion, reported in the advertiser’s currency.	metric
Cost Viewable eCPM (Adv Currency)	Cost Viewable eCPM (Adv Currency)	The average CPM you paid for Viewable Impressions, based on the Media Cost spent, calculated as the product of Media Cost / Viewable Impressions × 1000. An ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB standards).	metric
Cost eCPA (Adv Currency)	Cost eCPA (Adv Currency)	The effective Cost Per Acquisition (eCPA) in the advertiser’s currency.	metric
Cost eCPA (PC) (Adv Currency)	Cost eCPA (PC) (Adv Currency)	The effective Cost Per Acquisition for post-click conversions, calculated in the advertiser’s currency.	metric
Cost eCPA (PV) (Adv Currency)	Cost eCPA (PV) (Adv Currency)	The effective Post-View Cost Per Acquisition (eCPA) in the advertiser’s currency.	metric
Cost eCPC (Adv Currency)	Cost eCPC (Adv Currency)	The effective Cost Per Click, calculated in the advertiser’s currency.	metric
Cost eCPM (Adv Currency)	Cost eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions), calculated in the advertiser’s currency.	metric
Country 3 letter ISO Code	Country 3 letter ISO Code	The three-letter ISO 3166-1 alpha-3 code that uniquely identifies a country, used for geographical targeting and reporting.	dimension
Country Name	Country Name	The name of the country where ad impressions were served or users are located.	dimension
Creative Category	Creative Category	A classification or type of the creative, such as standard display, video, or expandable.	dimension
Creative Id	Creative Id	The unique identifier for a creative asset.	dimension
Creative Language	Creative Language	The language of the creative content, used for targeting ads to users based on their preferred language.	dimension
Creative Length	Creative Length	The duration of a video or audio creative in seconds or as a percentage of the total content length.	dimension
Creative Name	Creative Name	The user-defined name of the creative.	dimension
Creative Size Length	Creative Size Length	The length (height) in pixels of the creative asset.	dimension
Creative_Format	Creative_Format	The specific type or format of an advertisement creative, such as standard display, video, audio, native, or expandable, which influences how and where the ad can be served.	dimension
Creative_ID	Creative_ID	A unique identifier for the creative asset used in an advertisement.	dimension
Current Insertion Order Goal Type	Current Insertion Order Goal Type	The type of goal defined for the current insertion order (e.g., impressions, clicks, conversions).	dimension
Custom Bidding Algorithm Id	Custom Bidding Algorithm Id	The unique system-assigned identifier for a custom bidding algorithm.	metric
Custom Bidding Algorithm Name	Custom Bidding Algorithm Name	The user-defined display name for a custom bidding algorithm.	dimension
Custom Bidding: % Impressions with positive custom value	Custom Bidding: % Impressions with positive custom value	The percentage of impressions that were assigned a positive value by a custom bidding script, indicating their relevance to campaign goals.	metric
Custom Bidding: Custom impression value / cost (Adv Currency)	Custom Bidding: Custom impression value / cost (Adv Currency)	The custom value or cost assigned to an impression in a custom bidding strategy, calculated in the advertiser’s currency.	metric
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency)	Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency)	The estimated Cost Per Mille (thousand impressions) for impressions that have a custom value assigned in a custom bidding strategy, calculated in the advertiser’s currency.	metric
Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency)	Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency)	The estimated total cost for impressions achieved through custom bidding strategies, based on a custom value and denominated in the advertiser’s currency.	metric
Custom Fee 1 (Adv Currency)	Custom Fee 1 (Adv Currency)	A custom fee incurred in the advertiser’s currency, often used to track additional campaign expenses beyond media cost and data fees.	metric
Custom Fee 2 (Adv Currency)	Custom Fee 2 (Adv Currency)	A second custom fee incurred in the advertiser’s currency.	metric
Custom Fee 3 (Adv Currency)	Custom Fee 3 (Adv Currency)	A third custom fee incurred in the advertiser’s currency.	metric
Custom Fee 4 (Adv Currency)	Custom Fee 4 (Adv Currency)	A fourth custom fee incurred in the advertiser’s currency.	metric
Custom Fee 5 (Adv Currency)	Custom Fee 5 (Adv Currency)	A fifth custom fee incurred in the advertiser’s currency.	metric
DCM Placement ID	DCM Placement ID	The unique identifier for an ad placement defined in Campaign Manager 360 (DCM).	metric
DCM Post-Click Revenue	DCM Post-Click Revenue	The revenue generated from conversions attributed to clicks on ads managed through Campaign Manager 360.	metric
DCM Post-View Revenue	DCM Post-View Revenue	The revenue generated from conversions attributed to impressions (views) of ads managed through Campaign Manager 360.	metric
DMA ID	DMA ID	The Nielsen Designated Market Area (DMA) ID, used for geographic targeting and reporting on ad performance within specific television markets.	dimension
DMA Name	DMA Name	The name of the Designated Market Area (DMA).	dimension
DV360 Activity	DV360 Activity	Represents a specific activity recorded within Display & Video 360, often related to conversion tracking or user actions.	dimension
DV360 Activity ID	DV360 Activity ID	The unique identifier for a specific Display & Video 360 activity.	dimension
DV360 Activity Integration Code	DV360 Activity Integration Code	A unique identifier used to link Display & Video 360 activities to an external system for tracking and integration purposes.	dimension
DV360 Activity Status	DV360 Activity Status	The operational status of a Display & Video 360 activity (e.g., active, archived).	dimension
DV360 Category	DV360 Category	A classification or type assigned to content or targeting criteria within Display & Video 360, used for organizing and targeting ads.	dimension
Data Fees (Adv Currency)	Data Fees (Adv Currency)	Fees incurred for the use of third-party data or audience segments, reported in the advertiser’s currency.	metric
Data Fees (Partner Currency)	Data Fees (Partner Currency)	Fees incurred for using third-party audience segment data, reported in partner currency.	metric
Data Fees (USD)	Data Fees (USD)	Fees incurred for using third-party audience segment data, reported in USD.	metric
Data Management Platform Fee (Adv Currency)	Data Management Platform Fee (Adv Currency)	The fee charged by a Data Management Platform (DMP) for audience segment data, in the advertiser’s currency.	metric
Data Source (Audience)	Data Source (Audience)	The origin of the audience data used for targeting, such as first-party, third-party, or Google audiences.	dimension
Data source	Data source	Additional information about the origin of the reporting data, useful for troubleshooting.	dimension
DataSegment	DataSegment	A segment of audience data used for targeting or analysis.	dimension
Date_Week	Date_Week	The week corresponding to the reported data, often represented by the first day of the week.	dimension
Day	Day	The specific day on which campaign data or events were recorded, used for time-based reporting and analysis.	metric
DayofWeek	DayofWeek	The day of the week, used as a dimension for targeting or reporting.	dimension
DealType	DealType	The type of private deal used to purchase ad inventory (e.g., Preferred Deal, Private Auction, Programmatic Guaranteed).	dimension
DoubleVerify Fee (Adv Currency)	DoubleVerify Fee (Adv Currency)	The fee charged to the advertiser for using DoubleVerify’s ad verification services, reported in the advertiser’s currency.	metric
DoubleVerify Pre-Bid Fee (Adv Currency)	DoubleVerify Pre-Bid Fee (Adv Currency)	The fee charged by DoubleVerify (DV) for pre-bid verification services such as brand safety, fraud, and viewability, in the advertiser’s currency.	metric
Effective Date	Effective Date	The date when a specific setting, policy, or campaign parameter becomes active.	dimension
End Day	End Day	The end day of a report or campaign period.	dimension
End_Date	End_Date	The end date for a campaign, line item, or the reporting data range.	dimension
Engagement Rate (YouTube)	Engagement Rate (YouTube)	The rate at which users interact with YouTube ads, calculated as the number of engagements (e.g., clicks on card teasers and icons) divided by the number of ad impressions.	metric
Engagements (YouTube)	Engagements (YouTube)	The total number of user engagements (e.g., clicks, views, shares) with YouTube ads.	metric
Evidon Fee (Adv Currency)	Evidon Fee (Adv Currency)	The fee charged by Evidon, expressed in the advertiser’s currency.	metric
Exchange Rate	Exchange Rate	The currency exchange rate applied for financial calculations and reporting.	metric
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID	Active View: Custom Metric ID	A filter to specify the ID of a custom Active View metric in a report.	dimension
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME	Active View: Custom Metric Name	A filter to specify the name of a custom Active View metric in a report.	dimension
FILTER_ADVERTISER	Advertiser ID	Filters reports by the unique identifier of the advertiser.	metric
FILTER_ADVERTISER_CURRENCY	Advertiser Currency	Filters reports by the currency used by the advertiser.	dimension
FILTER_ADVERTISER_INTEGRATION_CODE	Advertiser Integration Code	Filters reports by the advertiser’s integration code, an external identifier.	dimension
FILTER_ADVERTISER_INTEGRATION_STATUS	Advertiser Status	Filters reports by the status of the advertiser (e.g., active, paused).	dimension
FILTER_ADVERTISER_NAME	Advertiser	Filters reports by the name of the advertiser.	dimension
FILTER_ADVERTISER_TIMEZONE	Advertiser Time Zone	A filter dimension for reports, representing the time zone configured for the advertiser.	dimension
FILTER_AD_POSITION	Ad Position	A filter dimension for reports, indicating where on a page or screen an ad was displayed.	dimension
FILTER_AD_TYPE	Ad Type	Filters reports by the type of ad (e.g., standard, in-stream video).	dimension
FILTER_AMP_PAGE_REQUEST	AMP Page Request	A filter to segment data based on whether the impression was served on an Accelerated Mobile Page (AMP) webpage.	dimension
FILTER_APP_URL	App/URL	Filters reports by the app or URL where impressions were served.	dimension
FILTER_APP_URL_EXCLUDED	App/URL Excluded	A filter to exclude specific apps or URLs from targeting.	dimension
FILTER_ATTRIBUTED_USERLIST	Attributed Userlist	A filter to segment data by attributed user lists, which are audience segments used for targeting or exclusion.	dimension
FILTER_ATTRIBUTED_USERLIST_COST	Attributed Userlist Cost	A filter for the cost associated with an attributed user list.	dimension
FILTER_AUDIENCE_LIST	Audience List	A filter dimension for reports, representing a specific list of target audience segments.	dimension
FILTER_AUDIENCE_LIST_TYPE	Audience List Type	A filter for the type of audience list used in targeting. Examples include remarketing lists, affinity audiences, or custom audiences.	dimension
FILTER_AUDIO_FEED_TYPE_NAME	Audio Feed Type	A filter used to specify the type of audio feed for reporting purposes.	dimension
FILTER_AUTHORIZED_SELLER_STATE	Authorized Seller State	A filter to segment data by the authorized seller status of inventory, indicating whether the publisher is a direct seller or a reseller (e.g., DIRECT, RESELLER).	dimension
FILTER_BILLABLE_OUTCOME	Billable Outcome	A filter for the billable outcome of an ad impression (e.g., ‘Impression’), which defines how advertisers are charged.	dimension
FILTER_BRAND_LIFT_TYPE	Brand Lift Type	A filter to specify the type of brand lift measurement used in a report.	dimension
FILTER_BROWSER	Browser	A filter dimension for reports, identifying the web browser used by the user viewing the ad.	dimension
FILTER_BUDGET_SEGMENT_BUDGET	Budget Segment Budget	A filter dimension for reports, representing the allocated budget for a specific budget segment.	metric
FILTER_BUDGET_SEGMENT_DESCRIPTION	Budget Segment Name	A filter dimension for reports, providing the descriptive name for a budget segment.	dimension
FILTER_BUDGET_SEGMENT_END_DATE	Budget Segment End Date	A filter dimension for reports, indicating the end date for a specific budget segment.	dimension
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE	Budget Segment Pacing Percentage	A filter to specify the pacing percentage for a budget segment.	metric
FILTER_BUDGET_SEGMENT_START_DATE	Budget Segment Start Date	A filter dimension for reports, indicating the start date for a specific budget segment.	dimension
FILTER_CAMPAIGN_DAILY_FREQUENCY	Insertion Order Daily Frequency	A filter to specify the daily frequency cap for a campaign.	dimension
FILTER_CARRIER	ISP or Carrier ID	A filter for targeting or reporting based on the Internet Service Provider (ISP) or mobile carrier ID.	dimension
FILTER_CARRIER_NAME	ISP or Carrier	A filter for the name of the internet service provider (ISP) or mobile carrier used by the audience.	dimension
FILTER_CHANNEL_ID	Channel ID	A filter for the unique identifier of a specific channel, such as a YouTube channel, where ads were displayed.	metric
FILTER_CHANNEL_NAME	Channel	A filter dimension for reports, identifying the advertising channel (e.g., web, app, video).	dimension
FILTER_CHANNEL_TYPE	Channel Type	A filter dimension for reports, categorizing the type of advertising channel.	dimension
FILTER_CITY	City ID	A filter dimension for reports, representing the unique identifier for a city.	dimension
FILTER_CITY_NAME	City	A filter dimension for reports, representing the city where ad impressions occurred.	dimension
FILTER_CM360_PLACEMENT_ID	CM360 Placement ID	Filters reports by the unique identifier of the Campaign Manager 360 (CM360) placement.	metric
FILTER_COMPANION_CREATIVE_ID	Companion Creative ID	A filter for the unique identifier of a companion creative that displays alongside a video or rich media ad.	metric
FILTER_COMPANION_CREATIVE_NAME	Companion Creative	Filters reports by the name of the companion creative associated with a video or audio ad.	dimension
FILTER_COUNTRY	Country	Filters reports by the country where ad events occurred.	dimension
FILTER_CREATIVE	Creative	Filters reports by the name of the creative.	dimension
FILTER_CREATIVE_ASSET	Creative Asset	Filters reports by the name or identifier of a creative asset used within a creative.	dimension
FILTER_CREATIVE_ATTRIBUTE	Creative Attributes	A filter dimension for reports, detailing characteristics or attributes of the creative asset.	dimension
FILTER_CREATIVE_HEIGHT	Creative Height	Filters reports by the height of the creative in pixels.	dimension
FILTER_CREATIVE_ID	Creative ID	Filters reports by the unique identifier of the creative.	dimension
FILTER_CREATIVE_INTEGRATION_CODE	Creative Integration Code	Filters reports by the creative’s integration code, an external identifier.	dimension
FILTER_CREATIVE_RENDERED_IN_AMP	Creative Rendered in AMP	A filter to segment data based on whether the creative was rendered within an Accelerated Mobile Page (AMP) environment.	dimension
FILTER_CREATIVE_SIZE	Creative Size	Filters reports by the dimensions (width x height) of the creative.	dimension
FILTER_CREATIVE_SOURCE	Creative Source	Filters reports by the source of the creative (e.g., Campaign Manager 360, third-party ad server).	dimension
FILTER_CREATIVE_STATUS	Creative Status	Filters reports by the status of the creative (e.g., active, paused).	dimension
FILTER_CREATIVE_TYPE	Creative Type	Filters reports by the type of creative (e.g., standard, in-stream video).	dimension
FILTER_CREATIVE_WIDTH	Creative Width	Filters reports by the width of the creative in pixels.	dimension
FILTER_DATA_PROVIDER	Data Provider ID	A filter for targeting or reporting based on the ID of the data provider.	dimension
FILTER_DATA_PROVIDER_NAME	Data Provider	A filter for targeting or reporting based on the name of the data provider.	dimension
FILTER_DATA_SOURCE	Data Source	A filter for the origin of the data, such as first-party, third-party, or Google data.	dimension
FILTER_DATE	Date	Filters reports by the specific date of the recorded data.	dimension
FILTER_DAY_OF_WEEK	Day of Week	A filter dimension for reports, representing the day of the week (e.g., Monday, Tuesday).	dimension
FILTER_DEVICE	Device	A filter for the type of device on which ads are displayed (e.g., desktop, mobile, tablet).	dimension
FILTER_DEVICE_MAKE	Device Make	Filters reports by the manufacturer of the device used by the audience.	dimension
FILTER_DEVICE_MODEL	Device Model	Filters reports by the specific model of the device used by the audience.	dimension
FILTER_DEVICE_TYPE	Device Type	Filters reports by the type of device used by the audience (e.g., desktop, mobile, tablet).	dimension
FILTER_DMA	DMA Code	A filter dimension for reports, representing the Designated Market Area (DMA) code.	dimension
FILTER_DOMAIN	Domain	A filter for the specific web domain where the ad was served.	dimension
FILTER_EXCHANGE_CODE	Exchange Code	A filter for the identifier of the ad exchange where impressions were purchased.	dimension
FILTER_EXCHANGE_ID	Exchange ID	Filters reports by the unique identifier of the ad exchange.	metric
FILTER_EXTENSION	Extension	A filter for report data based on extensions.	dimension
FILTER_EXTENSION_STATUS	Extension Status	A filter for report data based on the status of extensions.	dimension
FILTER_EXTENSION_TYPE	Extension Type	A filter for report data based on the type of extensions.	dimension
FILTER_FLOODLIGHT_ACTIVITY_ID	Floodlight Activity ID	Filters reports by the unique identifier of the Floodlight activity.	metric
FILTER_INSERTION_ORDER	Insertion Order ID	Filters reports by the unique identifier of the insertion order.	metric
FILTER_INSERTION_ORDER_INTEGRATION_CODE	Insertion Order Integration Code	Filters reports by the insertion order’s integration code, an external identifier.	dimension
FILTER_INSERTION_ORDER_NAME	Insertion Order	Filters reports by the name of the insertion order.	dimension
FILTER_INSERTION_ORDER_STATUS	Insertion Order Status	Filters reports by the status of the insertion order (e.g., active, paused).	dimension
FILTER_INVENTORY_DELIVERY_METHOD	Inventory Delivery Method	A filter for the method by which inventory is delivered (e.g., programmatic guaranteed, preferred deal).	dimension
FILTER_INVENTORY_MEDIA_COST_TYPE	Inventory Media Cost Type	A filter to specify the media cost type of inventory in a report.	dimension
FILTER_INVENTORY_RATE_TYPE	Inventory Rate Type	Filters reports by the rate type of the inventory (e.g., CPM fixed, CPM floor).	dimension
FILTER_INVENTORY_SOURCE_EXTERNAL_ID	Inventory Source ID (external)	A filter for the external unique identifier of the inventory source.	dimension
FILTER_INVENTORY_SOURCE_GROUP_ID	Inventory Source Group ID	A filter that identifies a specific inventory source group, used for targeting or reporting purposes.	metric
FILTER_INVENTORY_SOURCE_ID	Inventory Source ID	Filters reports by the unique identifier of the inventory source.	metric
FILTER_INVENTORY_SOURCE_NAME	Inventory Source	Filters reports by the name of the inventory source.	dimension
FILTER_INVENTORY_SOURCE_TYPE	Inventory Source Type	Filters reports by the type of inventory source (e.g., open auction, private deal).	dimension
FILTER_KEYWORD	Keyword	A keyword used to filter data in reports, often associated with search terms or targeting keywords within advertising campaigns. This corresponds to a filter type in the DBM API.	dimension
FILTER_LINE_ITEM	Line Item ID	Filters reports by the unique identifier of the line item.	metric
FILTER_LINE_ITEM_BUDGET	Line Item Budget	A filter dimension for reports, representing the budget allocated to a specific line item.	metric
FILTER_LINE_ITEM_DAILY_FREQUENCY	Line Item Daily Frequency	A filter for the daily frequency cap set on a line item, limiting the number of times an ad is shown to a user per day.	dimension
FILTER_LINE_ITEM_END_DATE	Line Item End Date	Filters reports by the end date of the line item.	dimension
FILTER_LINE_ITEM_INTEGRATION_CODE	Line Item Integration Code	Filters reports by the line item’s integration code, an external identifier.	dimension
FILTER_LINE_ITEM_LIFETIME_FREQUENCY	Line Item Lifetime Frequency	A filter to specify the lifetime frequency cap for a line item.	dimension
FILTER_LINE_ITEM_NAME	Line Item	Filters reports by the name of the line item.	dimension
FILTER_LINE_ITEM_PACING_PERCENTAGE	Line Item Pacing Percentage	A filter for the pacing percentage of a line item, which controls the rate at which a line item’s budget is spent over its flight.	dimension
FILTER_LINE_ITEM_START_DATE	Line Item Start Date	Filters reports by the start date of the line item.	dimension
FILTER_LINE_ITEM_STATUS	Line Item Status	Filters reports by the status of the line item (e.g., active, paused).	dimension
FILTER_LINE_ITEM_TYPE	Line Item Type	Filters reports by the type of line item (e.g., display, video, audio).	dimension
FILTER_MATCHED_GENRE_TARGET	Matched Genre Target	A filter used to target audiences based on their matched genre interests.	dimension
FILTER_MEASUREMENT_SOURCE	Measurement Source	A filter for the source of the measurement data, such as first-party or third-party tracking.	dimension
FILTER_MEDIA_PLAN	Campaign ID	Filters reports by the unique identifier of the campaign.	metric
FILTER_MEDIA_PLAN_NAME	Campaign	Filters reports by the name of the campaign.	dimension
FILTER_MEDIA_TYPE	Media Type	Filters reports by the type of media used (e.g., display, video, audio).	dimension
FILTER_MONTH	Month	Filters reports by the calendar month of the recorded data.	dimension
FILTER_ORDER_ID	Order ID	The unique identifier for the Insertion Order, which organizes campaigns and line items within Display & Video 360.	dimension
FILTER_OS	Operating System	A filter dimension for reports, identifying the operating system of the device used by the user viewing the ad.	dimension
FILTER_PAGE_CATEGORY	Category	A filter dimension for reports, categorizing the content of the web page or app where the ad was shown.	dimension
FILTER_PAGE_LAYOUT	Environment	A filter dimension for reports, describing the environment where the ad was served (e.g., mobile app, mobile web, desktop).	dimension
FILTER_PARTNER	Partner ID	Filters reports by the unique identifier of the partner.	metric
FILTER_PARTNER_CURRENCY	Partner Currency	Filters reports by the currency used by the partner.	dimension
FILTER_PARTNER_NAME	Partner	Filters reports by the name of the partner.	dimension
FILTER_PARTNER_STATUS	Partner Status	A filter dimension for reports, indicating the operational status of a partner.	dimension
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS	Placement (All YouTube Channels)	A filter dimension for reports, allowing filtering by placements across all YouTube channels.	dimension
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS	Placement Name (All YouTube Channels)	A filter dimension for reports, providing the name of placements across all YouTube channels.	dimension
FILTER_PLATFORM	Platform	Filters reports by the platform or operating system on which the ad was served.	dimension
FILTER_PLAYBACK_METHOD	Playback Method	A filter for the method of video playback (e.g., auto-play with sound on/off, click-to-play).	dimension
FILTER_POSITION_IN_CONTENT	Position in Content	A filter for the position of an ad within content (e.g., in-stream, out-stream, in-article).	dimension
FILTER_PUBLIC_INVENTORY	Public Inventory	A filter to target or exclude public inventory sources (e.g., open exchanges).	dimension
FILTER_QUARTER	Quarter	A filter for the financial quarter in which the data occurred.	dimension
FILTER_REFUND_REASON	Refund Reason	A filter for reports based on the reason for a refund.	dimension
FILTER_REGION	Region ID	A filter dimension for reports, representing the unique identifier for a geographical region.	dimension
FILTER_REGION_NAME	Region	A filter dimension for reports, representing the geographical region where ad impressions occurred.	dimension
FILTER_SITE_ID	App/URL ID	Filters reports by the unique identifier of the app or URL (site).	dimension
FILTER_SKIPPABLE_SUPPORT	Video Skippable Support	A filter to identify video creatives that support skippable ads.	dimension
FILTER_TARGETED_DATA_PROVIDERS	Targeted Data Providers	Filters reports by the data providers whose audience segments are targeted in the campaign.	dimension
FILTER_TARGETED_USER_LIST	Attributed Userlist ID	A filter for the ID of a targeted user list, used to reach specific audience segments.	dimension
FILTER_TIME_OF_DAY	Time of Day	Filters reports by the time of day when ad events occurred.	metric
FILTER_TRUEVIEW_AD	YouTube Ad	Filters reports by the name of the TrueView (YouTube) ad.	dimension
FILTER_TRUEVIEW_AD_GROUP	YouTube Ad Group	Filters reports by the name of the TrueView (YouTube) ad group.	dimension
FILTER_TRUEVIEW_AD_GROUP_AD_ID	YouTube Ad ID	Filters reports by the unique identifier of the TrueView (YouTube) ad.	metric
FILTER_TRUEVIEW_AD_GROUP_ID	YouTube Ad Group ID	Filters reports by the unique identifier of the TrueView (YouTube) ad group.	metric
FILTER_TRUEVIEW_AD_TYPE_NAME	YouTube Ad Type	A filter dimension for reports, representing the specific type of TrueView ad on YouTube (e.g., in-stream, discovery).	dimension
FILTER_TRUEVIEW_AGE	Age	A filter dimension for reports, representing the age demographic targeted or reached by TrueView ads.	dimension
FILTER_TRUEVIEW_CONVERSION_TYPE	Conversion Type	A filter for the type of conversion associated with TrueView (YouTube) ads.	dimension
FILTER_TRUEVIEW_CUSTOM_AFFINITY	Custom Affinity	A filter for custom affinity audiences targeted by TrueView (YouTube) ads.	dimension
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS	Detailed Demographics	A filter for detailed demographic segments of the audience targeted by TrueView ads.	dimension
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID	Detailed Demographics ID	A filter for the unique identifier of detailed demographic segments targeted by TrueView ads.	metric
FILTER_TRUEVIEW_GENDER	Gender	A filter dimension for reports, representing the gender demographic targeted or reached by TrueView ads.	dimension
FILTER_TRUEVIEW_HOUSEHOLD_INCOME	Household Income	A filter dimension for reports, representing the household income demographic targeted or reached by TrueView ads.	dimension
FILTER_TRUEVIEW_INTEREST	Interest	A filter for the specific interests of the audience targeted by TrueView ads.	dimension
FILTER_TRUEVIEW_PARENTAL_STATUS	Parental Status	A filter dimension for reports, representing the parental status demographic targeted or reached by TrueView ads.	dimension
FILTER_TRUEVIEW_REMARKETING_LIST_NAME	Remarketing List	A filter for the name of the remarketing list used for targeting TrueView ads.	dimension
FILTER_USER_LIST	Audience List ID	A filter for the unique identifier of a specific user or audience list used for targeting.	metric
FILTER_VARIANT_ID	Variant ID	The unique identifier of the creative or ad variant used as a filter in reports.	metric
FILTER_VARIANT_NAME	Variant Name	The name of the creative or ad variant used as a filter in reports.	dimension
FILTER_VARIANT_VERSION	Variant Version	The version of the creative or ad variant used as a filter in reports.	metric
FILTER_VENDOR_MEASUREMENT_MODE	Vendor Measurement Mode	A filter used to specify the mode of vendor measurement for reporting.	dimension
FILTER_VIDEO_COMPANION_CREATIVE_SIZE	Companion Creative Size	A filter to segment data by the size of companion creatives served alongside video ads.	dimension
FILTER_VIDEO_CONTINUOUS_PLAY	Video Continuous Play	A filter to segment data based on whether the video ad was set for continuous play.	dimension
FILTER_VIDEO_DURATION	Video Duration	Filters reports by the duration of the video creative.	metric
FILTER_VIDEO_PLAYER_SIZE	Video Player Size	A filter for the dimensions or size of the video player where the ad was shown.	dimension
FILTER_WEEK	Week	A filter dimension for reports, representing the week for which the data is reported.	dimension
FILTER_YEAR	Year	A filter dimension for reports, representing the calendar year.	metric
FILTER_ZIP_CODE	Zip Code ID	A filter dimension for reports, representing the unique identifier for a zip or postal code.	dimension
FILTER_ZIP_POSTAL_CODE	Zip Code	A filter dimension for reports, representing the zip or postal code.	dimension
First-Party Audience List	First-Party Audience List	An audience list created from an advertiser’s own data.	dimension
Floodlight Activity Name	Floodlight Activity Name	The name of the Floodlight activity that recorded a conversion.	dimension
Floodlight_Activity_ID	Floodlight_Activity_ID	A unique identifier for a Floodlight activity, used for conversion tracking in Display & Video 360.	dimension
Floodlight_Activity_Name	Floodlight_Activity_Name	The name of the Floodlight activity used for conversion tracking.	dimension
Gross Cost	Gross Cost	The total cost of advertising before any deductions or adjustments.	metric
Gross_Spend	Gross_Spend	The total amount spent on advertising campaigns, typically representing the total media cost before any deductions or adjustments.	metric
Hit Time	Hit Time		dimension
Impressions_Placement	Impressions_Placement	The total number of times an advertisement was displayed at a specific placement.	metric
Industry	Industry	The industry classification of the advertiser or the campaign’s target market.	dimension
Insertion Billable Outcome	Insertion Billable Outcome	The specific outcome for which an insertion order is billable, such as impressions or clicks.	dimension
Insertion Order Affinity & In Market Targeting - Exclude	Insertion Order Affinity & In Market Targeting - Exclude	Specifies affinity and in-market audience segments to be excluded from an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders.	dimension
Insertion Order Affinity & In Market Targeting - Include	Insertion Order Affinity & In Market Targeting - Include	Specifies affinity and in-market audience segments to be included in an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders.	dimension
Insertion Order Algorithm Id	Insertion Order Algorithm Id	The unique identifier for the algorithm used by an insertion order.	dimension
Insertion Order App Collection Targeting - Exclude	Insertion Order App Collection Targeting - Exclude	A list of app collections to be excluded from targeting for the insertion order.	dimension
Insertion Order App Collection Targeting - Include	Insertion Order App Collection Targeting - Include	A list of app collections to be included in targeting for the insertion order.	dimension
Insertion Order App Targeting - Exclude	Insertion Order App Targeting - Exclude	A list of specific apps to be excluded from targeting for the insertion order.	dimension
Insertion Order App Targeting - Include	Insertion Order App Targeting - Include	Specifies the mobile applications to include for ad targeting within an insertion order.	dimension
Insertion Order Apply Floor Price For Deals	Insertion Order Apply Floor Price For Deals	Indicates whether a minimum floor price is applied to deals for the insertion order.	dimension
Insertion Order Audience Targeting - Exclude	Insertion Order Audience Targeting - Exclude	Specifies audience segments or types to be excluded from the insertion order’s targeting.	dimension
Insertion Order Audience Targeting - Include	Insertion Order Audience Targeting - Include	Specifies audience segments or types to be included in the insertion order’s targeting.	dimension
Insertion Order Audio Content Type Targeting	Insertion Order Audio Content Type Targeting	Targeting criteria that specify the type of audio content an insertion order will target.	dimension
Insertion Order Auto Budget Allocation	Insertion Order Auto Budget Allocation	Indicates whether the budget for an insertion order is automatically managed and allocated by the system.	dimension
Insertion Order Bid Strategy Do Not Exceed	Insertion Order Bid Strategy Do Not Exceed	A threshold for the bid strategy at the insertion order level, indicating a maximum CPM value not to be exceeded (if set to 0, it’s not enabled).	metric
Insertion Order Bid Strategy Unit	Insertion Order Bid Strategy Unit	The unit used for the insertion order’s bid strategy, such as CPA, CPC, or custom impression value/cost.	dimension
Insertion Order Brand Safety Custom Settings	Insertion Order Brand Safety Custom Settings	Customized brand safety settings applied at the insertion order level to manage ad content suitability.	dimension
Insertion Order Brand Safety Sensitivity Setting	Insertion Order Brand Safety Sensitivity Setting	The brand safety sensitivity setting applied to an insertion order, controlling content suitability.	dimension
Insertion Order Browser Targeting - Exclude	Insertion Order Browser Targeting - Exclude	This field specifies the web browsers to be excluded from targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.	dimension
Insertion Order Browser Targeting - Include	Insertion Order Browser Targeting - Include	This field specifies the web browsers to be included in targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.	dimension
Insertion Order Budget Segments	Insertion Order Budget Segments	A breakdown of the insertion order’s total budget into smaller segments, each with its own allocated amount and date range.	dimension
Insertion Order Budget Type	Insertion Order Budget Type	The method used to manage the insertion order’s budget (e.g., daily, flight, total).	dimension
Insertion Order Carrier Targeting - Exclude	Insertion Order Carrier Targeting - Exclude	A list of mobile carriers or ISPs to be excluded from targeting for the insertion order.	dimension
Insertion Order Carrier Targeting - Include	Insertion Order Carrier Targeting - Include	Defines which wireless carriers or internet service providers (ISPs) to include when targeting ads within an insertion order.	dimension
Insertion Order Category Targeting - Exclude	Insertion Order Category Targeting - Exclude	A list of content categories to be excluded from targeting for the insertion order.	dimension
Insertion Order Category Targeting - Include	Insertion Order Category Targeting - Include	Determines the content categories to include for ad targeting at the insertion order level.	dimension
Insertion Order Channel Targeting - Exclude	Insertion Order Channel Targeting - Exclude	A list of specific channels (custom groups of websites or apps) to be excluded from targeting for the insertion order.	dimension
Insertion Order Channel Targeting - Include	Insertion Order Channel Targeting - Include	Specifies the advertising channels to include for ad display within an insertion order.	dimension
Insertion Order Connection Speed Targeting	Insertion Order Connection Speed Targeting	Targets users based on their internet connection speed (e.g., broadband, dial-up) at the insertion order level.	dimension
Insertion Order Content Duration Targeting	Insertion Order Content Duration Targeting	Specifies content duration preferences for targeting at the insertion order level.	dimension
Insertion Order Content Genre Targeting - Exclude	Insertion Order Content Genre Targeting - Exclude	A list of content genres excluded from targeting at the insertion order level. Note: This targeting at the insertion order level is being deprecated in February 2026.	dimension
Insertion Order Content Genre Targeting - Include	Insertion Order Content Genre Targeting - Include	Specifies content genres that are explicitly included for targeting at the insertion order level.	dimension
Insertion Order Content Stream Type Targeting	Insertion Order Content Stream Type Targeting	Specifies content stream type preferences (e.g., live, on-demand) for targeting at the insertion order level.	dimension
Insertion Order Custom List Targeting	Insertion Order Custom List Targeting	Targeting based on custom lists, allowing for inclusion or exclusion of specific user segments for an insertion order.	dimension
Insertion Order Daypart Targeting	Insertion Order Daypart Targeting	Specifies the days of the week and times of day when ads are eligible to serve within an insertion order.	dimension
Insertion Order Daypart Targeting Time Zone	Insertion Order Daypart Targeting Time Zone	Sets the time zone to be used for daypart targeting within an insertion order, either based on the user’s local time or the advertiser’s time zone.	dimension
Insertion Order Demographic Targeting Age	Insertion Order Demographic Targeting Age	The age demographic segments targeted by the insertion order.	dimension
Insertion Order Demographic Targeting Gender	Insertion Order Demographic Targeting Gender	The gender demographic segments targeted by the insertion order.	dimension
Insertion Order Demographic Targeting Household Income	Insertion Order Demographic Targeting Household Income	The household income demographic segments targeted by the insertion order.	dimension
Insertion Order Demographic Targeting Parental Status	Insertion Order Demographic Targeting Parental Status	The parental status demographic segments targeted by the insertion order.	dimension
Insertion Order Details	Insertion Order Details	Comprehensive details about an insertion order, including its unique ID, display name, type, status, associated costs, budget pacing, frequency capping, and integration specifics.	dimension
Insertion Order Device Targeting - Exclude	Insertion Order Device Targeting - Exclude	A list of device types or models to be excluded from targeting for the insertion order.	dimension
Insertion Order Device Targeting - Include	Insertion Order Device Targeting - Include	Selects specific device types (e.g., computers, smartphones, tablets, connected TVs) to include for ad targeting within an insertion order.	dimension
Insertion Order Digital Content Labels - Exclude	Insertion Order Digital Content Labels - Exclude	A list of digital content labels to be excluded from targeting for the insertion order (e.g., G, PG, MA).	dimension
Insertion Order Environment Targeting	Insertion Order Environment Targeting	Targets ads based on the environment where they will be displayed (e.g., web, in-app) at the insertion order level.	dimension
Insertion Order Fees	Insertion Order Fees	All fees associated with the insertion order, which can include various categories, amounts, and types.	dimension
Insertion Order Frequency Amount	Insertion Order Frequency Amount	The numerical value that defines the frequency cap for an insertion order, for example, the ‘y’ in ‘show x impressions over y period’.	metric
Insertion Order Frequency Enabled	Insertion Order Frequency Enabled	Indicates whether impression-based frequency capping is enabled for the insertion order.	dimension
Insertion Order Frequency Exposures	Insertion Order Frequency Exposures	The number of times an ad in the insertion order can be shown to the same user within the specified frequency period.	metric
Insertion Order Frequency Period	Insertion Order Frequency Period	The time unit (e.g., minutes, hours, days, weeks, months) over which the frequency cap for the insertion order is applied.	dimension
Insertion Order Geography Targeting - Exclude	Insertion Order Geography Targeting - Exclude	A list of geographic regions to be excluded from targeting for the insertion order.	dimension
Insertion Order Geography Targeting - Include	Insertion Order Geography Targeting - Include	Defines the geographic locations (e.g., countries, regions, cities) to include for ad targeting within an insertion order.	dimension
Insertion Order Insertion Order Optimization	Insertion Order Insertion Order Optimization	Indicates whether optimization features, such as automated bid strategies, are enabled for the insertion order to improve performance.	dimension
Insertion Order Inventory Source Targeting - Authorized Seller Options	Insertion Order Inventory Source Targeting - Authorized Seller Options	Specifies whether the insertion order targets inventory from authorized sellers (e.g., direct sellers, resellers) as defined by ads.txt.	dimension
Insertion Order Inventory Source Targeting - Exclude	Insertion Order Inventory Source Targeting - Exclude	A list of inventory sources (e.g., ad exchanges) to be excluded from targeting for the insertion order.	dimension
Insertion Order Inventory Source Targeting - Include	Insertion Order Inventory Source Targeting - Include	Specifies which inventory sources (e.g., exchanges, publishers) to include for ad delivery within an insertion order.	dimension
Insertion Order Inventory Source Targeting - Target New Exchanges	Insertion Order Inventory Source Targeting - Target New Exchanges	Indicates whether the insertion order is configured to automatically target newly integrated inventory exchanges.	dimension
Insertion Order Io Objective	Insertion Order Io Objective	The primary objective set for an insertion order, such as brand awareness or conversions.	dimension
Insertion Order Io Subtype	Insertion Order Io Subtype	The specific subtype of the insertion order, such as Standard, Connected TV, or Digital Out of Home.	dimension
Insertion Order Keyword List Targeting - Exclude	Insertion Order Keyword List Targeting - Exclude	A list of keyword lists to be excluded from targeting for the insertion order.	dimension
Insertion Order Keyword Targeting - Exclude	Insertion Order Keyword Targeting - Exclude	A list of individual keywords to be excluded from targeting for the insertion order.	dimension
Insertion Order Keyword Targeting - Include	Insertion Order Keyword Targeting - Include	Targets ads based on specific keywords related to content on web pages or apps at the insertion order level.	dimension
Insertion Order Kpi Algorithm Id	Insertion Order Kpi Algorithm Id	The identifier of the Key Performance Indicator (KPI) algorithm applied at the insertion order level.	dimension
Insertion Order Kpi Type	Insertion Order Kpi Type	The type of Key Performance Indicator (KPI) set as the performance goal for the insertion order (e.g., CPM, CPC, CPA, CTR, Viewability).	dimension
Insertion Order Kpi Value	Insertion Order Kpi Value	The target value for the Key Performance Indicator (KPI) set for the insertion order, specified as a currency amount, percentage, or string.	metric
Insertion Order Language Targeting - Exclude	Insertion Order Language Targeting - Exclude	A list of languages to be excluded from targeting for the insertion order.	dimension
Insertion Order Language Targeting - Include	Insertion Order Language Targeting - Include	Targets users based on their browser or device language settings at the insertion order level.	dimension
Insertion Order Measure DAR	Insertion Order Measure DAR	Indicates whether Nielsen Digital Ad Ratings (DAR) measurement is enabled for the insertion order.	dimension
Insertion Order Measure DAR Channel	Insertion Order Measure DAR Channel	The specific channel designated for Nielsen Digital Ad Ratings (DAR) measurement within the insertion order.	dimension
Insertion Order Name	Insertion Order Name	The name of the insertion order.	dimension
Insertion Order Pacing	Insertion Order Pacing	Defines the strategy for how an insertion order’s budget is spent over its flight, such as evenly distributed or accelerated.	dimension
Insertion Order Pacing Amount	Insertion Order Pacing Amount	The specific budget amount designated for pacing an insertion order over its flight.	metric
Insertion Order Pacing Rate	Insertion Order Pacing Rate	The rate at which an insertion order’s budget is paced, such as ‘ASAP’, ‘Even’, or ‘Ahead’.	dimension
Insertion Order Performance Goal Type	Insertion Order Performance Goal Type	The type of performance goal set for an insertion order (e.g., maximize clicks, achieve a certain CPA).	dimension
Insertion Order Position Targeting - Audio Position In Content	Insertion Order Position Targeting - Audio Position In Content	Targets specific positions for audio ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order.	dimension
Insertion Order Position Targeting - Display On Screen	Insertion Order Position Targeting - Display On Screen	Targets the on-screen position where display ads will appear for an insertion order.	dimension
Insertion Order Position Targeting - Display Position In Content	Insertion Order Position Targeting - Display Position In Content	Targets specific outstream positions for display ads within content (e.g., in-article, in-banner, in-feed) for an insertion order.	dimension
Insertion Order Position Targeting - Video On Screen	Insertion Order Position Targeting - Video On Screen	Targets the on-screen position where video ads will appear for an insertion order.	dimension
Insertion Order Position Targeting - Video Position In Content	Insertion Order Position Targeting - Video Position In Content	Targets specific instream positions for video ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order.	dimension
Insertion Order Proximity Location List Targeting	Insertion Order Proximity Location List Targeting	Targeting criteria for an insertion order based on proximity to specific locations from a predefined list.	dimension
Insertion Order Proximity Targeting	Insertion Order Proximity Targeting	General targeting criteria for an insertion order based on proximity.	dimension
Insertion Order Site Targeting - Exclude	Insertion Order Site Targeting - Exclude	Excludes specific websites or URLs from serving ads for the insertion order.	dimension
Insertion Order Site Targeting - Include	Insertion Order Site Targeting - Include	Specifies which websites to include for ad targeting within an insertion order.	dimension
Insertion Order Third Party Verification Labels	Insertion Order Third Party Verification Labels	Labels provided by a third-party verification service to apply brand safety, suitability, fraud prevention, and viewability settings at the insertion order level. Note: This field will no longer be writable after February 2026.	dimension
Insertion Order Third Party Verification Services	Insertion Order Third Party Verification Services	The third-party vendor providing verification services for an insertion order, such as Integral Ad Science or DoubleVerify.	dimension
Insertion Order Timestamp	Insertion Order Timestamp	The timestamp indicating the creation or last update time of an insertion order.	dimension
Insertion Order Type	Insertion Order Type	The classification of an insertion order (e.g., standard, YouTube & Partners). The DV360 API allows for creating insertion orders.	dimension
Insertion Order Video Player Size Targeting	Insertion Order Video Player Size Targeting	Targets ads based on the size of the video player where they will be displayed within an insertion order.	dimension
Insertion Order Viewability Omid Targeting Enabled	Insertion Order Viewability Omid Targeting Enabled	Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the insertion order.	dimension
Insertion Order Viewability Targeting Active View	Insertion Order Viewability Targeting Active View	The Active View settings applied to an insertion order to target inventory based on its predicted viewability.	metric
Insertion Order_Format	Insertion Order_Format	The ad format used within the insertion order.	dimension
Insertion Order_ID	Insertion Order_ID	The unique identifier for the insertion order.	dimension
Insertion Order_Publisher	Insertion Order_Publisher	The publisher associated with the insertion order.	dimension
Insertion Order_audience_type	Insertion Order_audience_type	The type of audience targeted by the insertion order.	dimension
Insertion Order_demographic	Insertion Order_demographic	Demographic targeting settings applied to the insertion order.	dimension
Insertion Order_end_date	Insertion Order_end_date	The planned end date for the insertion order.	dimension
Insertion Order_start_date	Insertion Order_start_date	The planned start date for the insertion order.	dimension
Insertion Order_targeting	Insertion Order_targeting	The overall targeting criteria configured for the insertion order.	dimension
InsertionOrder_Advertiser	InsertionOrder_Advertiser	The name of the advertiser associated with the insertion order.	dimension
InsertionOrder_Agency	InsertionOrder_Agency	The name of the agency associated with the insertion order.	dimension
InsertionOrder_CampaignName	InsertionOrder_CampaignName	The name of the campaign to which the insertion order belongs.	dimension
InsertionOrder_Market	InsertionOrder_Market	The market associated with the insertion order.	dimension
InsertionOrder_Product	InsertionOrder_Product	The product associated with the insertion order.	dimension
Insertion_Order_Audience_Targeting_Exclude	Insertion_Order_Audience_Targeting_Exclude	A list of audience segments to explicitly exclude from targeting for an insertion order.	dimension
Insertion_Order_Audience_Targeting_Include	Insertion_Order_Audience_Targeting_Include	A list of audience segments to include in targeting for an insertion order.	dimension
Insertion_Order_Audience_Targeting_Similar_Audiences	Insertion_Order_Audience_Targeting_Similar_Audiences	A list of similar audience segments used for targeting an insertion order, based on existing audience profiles.	dimension
Insertion_Order_Measure_DAR	Insertion_Order_Measure_DAR	Indicates whether Nielsen Digital Ad Ratings (DAR) measurement is enabled for the insertion order.	dimension
Insertion_Order_Measure_DAR_Channel	Insertion_Order_Measure_DAR_Channel	The specific channel (e.g., video, display) for which Nielsen Digital Ad Ratings (DAR) measurement is applied to an insertion order.	dimension
Integral Ad Science Pre-Bid Fee (Adv Currency)	Integral Ad Science Pre-Bid Fee (Adv Currency)	The fee charged by Integral Ad Science (IAS) for pre-bid brand safety and viewability segments, in the advertiser’s currency.	metric
Integral Ad Science Video Fee (Adv Currency)	Integral Ad Science Video Fee (Adv Currency)	The fee charged by Integral Ad Science (IAS) specifically for video verification services, in the advertiser’s currency.	metric
Interest ID	Interest ID	The unique identifier for a specific user interest, used for audience targeting to reach users with particular affinities.	metric
InvSourceType	InvSourceType	The type of inventory source from which ad impressions are purchased (e.g., open exchange, private marketplace).	dimension
Inventory Commitment	Inventory Commitment	Specifies the type of inventory commitment, such as guaranteed or non-guaranteed.	dimension
Inventory Source Commitment Type	Inventory Source Commitment Type	The type of commitment associated with the inventory source, such as guaranteed or non-guaranteed.	dimension
Inventory Source Delivery Method	Inventory Source Delivery Method	The method by which inventory is delivered from the source.	dimension
Inventory Source End Date	End Date	The end date for which an inventory source or deal is active.	dimension
Inventory Source Exchange	Exchange	The ad exchange through which the inventory source is provided.	dimension
Inventory Source Format	Format	The advertising format supported by the inventory source, such as display, video, or native.	dimension
Inventory Source Group Name	Inventory Source Group Name	The name of the group to which an inventory source belongs.	dimension
Inventory Source Order Name	Inventory Source Order Name	The name of the inventory source order, which specifies the details of a publisher’s ad inventory deal.	dimension
Inventory Source Product Name	Inventory Source Product Name	The name of the product within an inventory source order, detailing specific ad placements or inventory offerings.	dimension
Inventory Source Publisher/Seller	Inventory Source Publisher/Seller	The name of the publisher or seller providing the ad inventory.	dimension
Inventory Source Rate Type	Inventory Source Rate Type	The pricing model or rate type of the inventory source, such as CPM (Cost Per Mille) or CPC (Cost Per Click).	dimension
Inventory Source Start Date	Start Date	The start date for which an inventory source or deal is active.	dimension
Inventory Source Status	Inventory Source Status	The operational status of an inventory source, indicating whether it is active, paused, or archived.	dimension
Keyword Type	Keyword Type	The match type applied to a keyword (e.g., broad, phrase, exact) for targeting or exclusion.	dimension
Landing Page Views	Landing Page Views	The total number of times the landing page associated with an advertisement was viewed.	metric
Language	Language	The language associated with campaign targeting or reporting data, such as the language of the user’s browser or the creative itself. This relates to language targeting options in DV360 API.	dimension
Leads	Leads	The number of lead conversions recorded, typically a specific type of Floodlight activity configured to track leads.	dimension
Life Event	Life Event	Audience targeting based on significant life events (e.g., college graduation, moving).	dimension
Likes	Likes	The number of users who have “liked” the video associated with your YouTube ad.	metric
Line Item - Advertiser	Line Item - Advertiser	The advertiser associated with a specific line item, indicating which advertiser owns and manages this programmatic advertising bid.	dimension
Line Item Affinity & In Market Targeting - Exclude	Line Item Affinity & In Market Targeting - Exclude	A list of affinity and/or in-market audience lists to be excluded from targeting for the line item.	dimension
Line Item Affinity & In Market Targeting - Include	Line Item Affinity & In Market Targeting - Include	A list of affinity and/or in-market audience lists to be included in targeting for the line item.	dimension
Line Item Algorithm Id	Line Item Algorithm Id	The unique identifier for the algorithm applied to a line item, used for filtering or reporting on algorithmic performance.	metric
Line Item App Collection Targeting - Exclude	Line Item App Collection Targeting - Exclude	A list of app collections to be excluded from targeting for the line item.	dimension
Line Item App Collection Targeting - Include	Line Item App Collection Targeting - Include	Includes specific app collections (categories of apps) for targeting ads within the line item.	dimension
Line Item App Targeting - Exclude	Line Item App Targeting - Exclude	A list of specific apps to be excluded from targeting for the line item.	dimension
Line Item App Targeting - Include	Line Item App Targeting - Include	Includes specific applications for targeting ads within the line item.	dimension
Line Item Apply Floor Price For Deals	Line Item Apply Floor Price For Deals	Indicates whether a minimum floor price is applied to deals for the line item.	dimension
Line Item Audience Targeting - Exclude	Line Item Audience Targeting - Exclude	Specifies audience segments or types to be excluded from the line item’s targeting.	dimension
Line Item Audience Targeting - Include	Line Item Audience Targeting - Include	Specifies audience segments or types to be included in the line item’s targeting.	dimension
Line Item Audio Content Type Targeting	Line Item Audio Content Type Targeting	Targets specific categories of audio content (e.g., music, podcast) for ads within the line item.	dimension
Line Item Bid Multipliers	Line Item Bid Multipliers	Adjustments that multiply the base bid for specific targeting criteria within a line item.	dimension
Line Item Bid Strategy Do Not Exceed	Line Item Bid Strategy Do Not Exceed	A threshold for the bid strategy at the line item level, indicating a maximum cost not to be exceeded (e.g., maximum CPA or CPC).	metric
Line Item Bid Strategy Type	Line Item Bid Strategy Type	The type of bidding strategy employed for a line item (e.g., maximize conversions, target CPA).	dimension
Line Item Bid Strategy Unit	Line Item Bid Strategy Unit	The unit used for the line item’s bid strategy (e.g., CPA, CPC, custom impression value/cost).	dimension
Line Item Bid Strategy Value	Line Item Bid Strategy Value	The target value for the line item’s bid strategy, defining the desired cost or performance metric.	metric
Line Item Brand Safety Custom Settings	Line Item Brand Safety Custom Settings	Customized brand safety configurations applied at the line item level to prevent ads from appearing next to inappropriate or sensitive content, beyond standard settings.	dimension
Line Item Brand Safety Sensitivity Setting	Line Item Brand Safety Sensitivity Setting	The sensitivity level set for brand safety at the line item level, which dictates the types of content deemed unsuitable for ad placement.	dimension
Line Item Browser Targeting - Exclude	Line Item Browser Targeting - Exclude	This field specifies the web browsers to be excluded from targeting for a given line item. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.	dimension
Line Item Browser Targeting - Include	Line Item Browser Targeting - Include	This field specifies the web browsers to be included in targeting for a given line item. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.	dimension
Line Item Budget Amount	Line Item Budget Amount	The total budget allocated to the line item.	metric
Line Item Budget Type	Line Item Budget Type	The method used to manage the line item’s budget (e.g., daily, flight, total).	dimension
Line Item Carrier Targeting - Exclude	Line Item Carrier Targeting - Exclude	Excludes specific network carriers or internet service providers (ISPs) from serving ads for the line item.	dimension
Line Item Carrier Targeting - Include	Line Item Carrier Targeting - Include	Includes specific network carriers or internet service providers (ISPs) for serving ads for the line item.	dimension
Line Item Category Targeting - Exclude	Line Item Category Targeting - Exclude	This field specifies content categories to be excluded from targeting for a line item. This is often used for brand safety or to avoid irrelevant content.	dimension
Line Item Category Targeting - Include	Line Item Category Targeting - Include	This field specifies content categories to be included in targeting for a line item, focusing ads on relevant content environments.	dimension
Line Item Channel Targeting - Exclude	Line Item Channel Targeting - Exclude	This field identifies specific channels (e.g., website lists, app lists) to be excluded from a line item’s targeting.	dimension
Line Item Channel Targeting - Include	Line Item Channel Targeting - Include	This field identifies specific channels (e.g., website lists, app lists) to be included in a line item’s targeting.	dimension
Line Item Combined Audience Targeting	Line Item Combined Audience Targeting	A list of combined audience segments used for targeting the line item, allowing a single audience to be created from multiple data sources.	dimension
Line Item Connection Speed Targeting	Line Item Connection Speed Targeting	This field defines the internet connection speed types (e.g., Wi-Fi, 3G, broadband) targeted by the line item.	dimension
Line Item Content Duration Targeting	Line Item Content Duration Targeting	Targeting criteria for a line item based on the duration of the content.	dimension
Line Item Content Genre Targeting - Exclude	Line Item Content Genre Targeting - Exclude	A list of content genres excluded from targeting at the line item level.	dimension
Line Item Content Genre Targeting - Include	Line Item Content Genre Targeting - Include	Specifies content genres that are explicitly included for targeting at the line item level.	dimension
Line Item Content Stream Type Targeting	Line Item Content Stream Type Targeting	Targets specific types of content streams (e.g., live, on-demand) for ads within the line item.	dimension
Line Item Conversion Counting Pct	Line Item Conversion Counting Pct	The percentage of post-view conversions that will be counted for the line item.	metric
Line Item Conversion Counting Type	Line Item Conversion Counting Type	Specifies how conversions are counted for the line item, such as counting all conversions, only post-click, or a percentage of conversions.	dimension
Line Item Conversion Floodlight Activity Ids	Line Item Conversion Floodlight Activity Ids	The Floodlight activity IDs used to track conversions for the line item.	dimension
Line Item Creative Assignments	Line Item Creative Assignments	The list of creative assets assigned to a specific line item.	dimension
Line Item Custom List Targeting	Line Item Custom List Targeting	This field represents the custom audience lists targeted by the line item, allowing for highly specific audience segmentation.	dimension
Line Item Daypart Targeting	Line Item Daypart Targeting	This field specifies the days of the week and times of day when the line item’s ads are eligible to serve.	dimension
Line Item Daypart Targeting Time Zone	Line Item Daypart Targeting Time Zone	This field indicates the time zone used for the daypart targeting settings of the line item.	dimension
Line Item Demographic Targeting Age	Line Item Demographic Targeting Age	The age demographic segments targeted by the line item.	dimension
Line Item Demographic Targeting Gender	Line Item Demographic Targeting Gender	The gender demographic segments targeted by the line item.	dimension
Line Item Demographic Targeting Household Income	Line Item Demographic Targeting Household Income	The household income demographic segments targeted by the line item.	dimension
Line Item Demographic Targeting Parental Status	Line Item Demographic Targeting Parental Status	The parental status demographic segments targeted by the line item.	dimension
Line Item Details	Line Item Details	Comprehensive details about a line item, including its unique ID, display name, type, status, budget, bidding strategy, and associated creatives and targeting settings.	dimension
Line Item Device Targeting - Exclude	Line Item Device Targeting - Exclude	This field specifies the device types (e.g., mobile, desktop, tablet, connected TV) to be excluded from a line item’s targeting. It uses TARGETING_TYPE_DEVICE_TYPE.	dimension
Line Item Device Targeting - Include	Line Item Device Targeting - Include	This field specifies the device types (e.g., mobile, desktop, tablet, connected TV) to be included in a line item’s targeting. It uses TARGETING_TYPE_DEVICE_TYPE.	dimension
Line Item Digital Content Labels - Exclude	Line Item Digital Content Labels - Exclude	This field defines the Digital Content Labels (content ratings) to be excluded from a line item’s targeting, often used for brand safety. It uses TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION.	dimension
Line Item Environment Targeting	Line Item Environment Targeting	This field specifies the ad serving environments (e.g., web, mobile app) targeted by the line item. It uses TARGETING_TYPE_ENVIRONMENT.	dimension
Line Item Fees	Line Item Fees	All fees associated with the line item, including various categories, amounts, and types.	dimension
Line Item Frequency Amount	Line Item Frequency Amount	The numerical value defining the frequency cap for a line item, for example, the ‘y’ in ‘show x impressions over y period’.	metric
Line Item Frequency Enabled	Line Item Frequency Enabled	Indicates whether impression-based frequency capping is enabled for the line item.	dimension
Line Item Frequency Exposures	Line Item Frequency Exposures	The maximum number of times an ad in the line item can be shown to the same user within the specified frequency period.	metric
Line Item Frequency Period	Line Item Frequency Period	The time unit (e.g., minutes, hours, days, weeks, months) over which the frequency cap for the line item is applied.	dimension
Line Item Geography Regional Location List Targeting - Exclude	Line Item Geography Regional Location List Targeting - Exclude	A list of regional location lists to be excluded from targeting for the line item.	dimension
Line Item Geography Regional Location List Targeting - Include	Line Item Geography Regional Location List Targeting - Include	Includes specific geographic regions for targeting ads within the line item.	dimension
Line Item Geography Targeting - Exclude	Line Item Geography Targeting - Exclude	This field indicates the geographical regions or locations to be excluded from a line item’s targeting.	dimension
Line Item Geography Targeting - Include	Line Item Geography Targeting - Include	This field indicates the geographical regions or locations to be included in a line item’s targeting.	dimension
Line Item Inventory Mode	Line Item Inventory Mode	The mode or type of inventory source targeted by a line item, such as open auction, private marketplace, or app mediation partners.	dimension
Line Item Inventory Source Targeting - Authorized Seller Options	Line Item Inventory Source Targeting - Authorized Seller Options	This field specifies the authorized seller options (e.g., Authorized Direct Sellers) for inventory sources targeted by the line item.	dimension
Line Item Inventory Source Targeting - Exclude	Line Item Inventory Source Targeting - Exclude	This field identifies specific inventory sources (e.g., exchanges, publishers, deals) to be excluded from a line item’s targeting. It uses TARGETING_TYPE_EXCHANGE.	dimension
Line Item Inventory Source Targeting - Include	Line Item Inventory Source Targeting - Include	This field identifies specific inventory sources (e.g., exchanges, publishers, deals) to be included in a line item’s targeting. It uses TARGETING_TYPE_EXCHANGE.	dimension
Line Item Inventory Source Targeting - Target New Exchanges	Line Item Inventory Source Targeting - Target New Exchanges	Indicates whether the line item is configured to automatically target newly integrated inventory exchanges.	dimension
Line Item Io Name	Line Item Io Name	The display name of the Insertion Order to which the line item belongs.	dimension
Line Item Keyword List Targeting - Exclude	Line Item Keyword List Targeting - Exclude	This field specifies keyword lists to be excluded from a line item’s targeting, preventing ads from showing on irrelevant content.	dimension
Line Item Keyword Targeting - Exclude	Line Item Keyword Targeting - Exclude	This field specifies individual keywords to be excluded from a line item’s targeting.	dimension
Line Item Keyword Targeting - Include	Line Item Keyword Targeting - Include	This field specifies individual keywords to be included in a line item’s targeting.	dimension
Line Item Language Targeting - Exclude	Line Item Language Targeting - Exclude	This field indicates the languages to be excluded from a line item’s targeting.	dimension
Line Item Language Targeting - Include	Line Item Language Targeting - Include	This field indicates the languages to be included in a line item’s targeting.	dimension
Line Item Optimized Targeting	Optimized Targeting	Indicates whether optimized targeting is enabled for the line item, allowing the system to find new, relevant audiences beyond manually selected targeting.	dimension
Line Item Pacing	Line Item Pacing	Defines the strategy for how a line item’s budget is spent over its flight, such as evenly distributed or accelerated.	dimension
Line Item Pacing Amount	Line Item Pacing Amount	The specific budget amount designated for pacing a line item over its flight.	metric
Line Item Pacing Rate	Line Item Pacing Rate	The rate at which a line item’s budget is paced, such as ‘ASAP’, ‘Even’, or ‘Ahead’.	dimension
Line Item Partner Revenue Amount	Line Item Partner Revenue Amount	The revenue amount generated for the partner by the line item.	metric
Line Item Partner Revenue Model	Line Item Partner Revenue Model	The model used to calculate the revenue generated for the partner by the line item.	dimension
Line Item Position Targeting - Audio Position In Content	Line Item Position Targeting - Audio Position In Content	This field defines the position of audio ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item. It uses TARGETING_TYPE_CONTENT_INSTREAM_POSITION or TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION.	dimension
Line Item Position Targeting - Display Position In Content	Line Item Position Targeting - Display Position In Content	This field defines the position of display ads within content (e.g., above the fold, below the fold) targeted by the line item.	dimension
Line Item Position Targeting - On Screen	Line Item Position Targeting - On Screen	Targets the on-screen position where ads will appear for a line item.	dimension
Line Item Position Targeting - Video Position In Content	Line Item Position Targeting - Video Position In Content	This field defines the position of video ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item.	dimension
Line Item Private Deal Group Targeting Include	Line Item Private Deal Group Targeting Include	Includes specific private deal groups for targeting inventory within the line item.	dimension
Line Item Proximity Location List Targeting	Line Item Proximity Location List Targeting	Targets users within a specified proximity to points of interest defined in a location list for the line item.	dimension
Line Item Proximity Targeting	Line Item Proximity Targeting	Targets a geographical area around a specific point of interest for the line item.	dimension
Line Item Site Targeting - Exclude	Line Item Site Targeting - Exclude	This field specifies individual websites or URLs to be excluded from a line item’s targeting.	dimension
Line Item Site Targeting - Include	Line Item Site Targeting - Include	This field specifies individual websites or URLs to be included in a line item’s targeting.	dimension
Line Item Subtype	Line Item Subtype	A more specific classification or format within a line item type (e.g., “Video Sequence” for a video line item).	dimension
Line Item Third Party Verification Labels	Line Item Third Party Verification Labels	Labels provided by a third-party verification service to apply brand safety, suitability, fraud prevention, and viewability settings at the line item level.	dimension
Line Item Third Party Verification Services	Line Item Third Party Verification Services	The third-party vendor providing verification services for a line item, such as Integral Ad Science or DoubleVerify.	dimension
Line Item Timestamp	Line Item Timestamp	The timestamp indicating the creation or last update time of a line item, used for version control and data integrity.	dimension
Line Item TrueView Bid Strategy Type	Line Item TrueView Bid Strategy Type	The specific bidding strategy type used for TrueView video line items.	dimension
Line Item TrueView Bid Strategy Value	Line Item TrueView Bid Strategy Value	The target value for the TrueView line item’s bid strategy (e.g., target CPV or CPA).	metric
Line Item TrueView Category Exclusions Targeting	Line Item TrueView Category Exclusions Targeting	Excludes specific content categories for TrueView ads within the line item to maintain brand suitability.	dimension
Line Item TrueView Connected TV Bid Adjustment Option	Line Item TrueView Connected TV Bid Adjustment Option	The option chosen for adjusting bids for TrueView ads displayed on connected TV devices (e.g., increase or decrease).	dimension
Line Item TrueView Connected TV Bid Adjustment Percentage	Line Item TrueView Connected TV Bid Adjustment Percentage	The percentage by which bids for TrueView ads displayed on connected TV devices are adjusted for the line item.	metric
Line Item TrueView Desktop Bid Adjustment Option	Line Item TrueView Desktop Bid Adjustment Option	The option chosen for adjusting bids for TrueView ads displayed on desktop devices (e.g., increase or decrease).	dimension
Line Item TrueView Desktop Bid Adjustment Percentage	Line Item TrueView Desktop Bid Adjustment Percentage	The percentage by which bids for TrueView ads displayed on desktop devices are adjusted for the line item.	metric
Line Item TrueView Inventory Source Targeting	Line Item TrueView Inventory Source Targeting	Specifies the inventory sources targeted for TrueView ads within the line item, such as YouTube or video partners.	dimension
Line Item TrueView Mobile Bid Adjustment Option	Line Item TrueView Mobile Bid Adjustment Option	The option chosen for adjusting bids for TrueView ads displayed on mobile devices (e.g., increase or decrease).	dimension
Line Item TrueView Mobile Bid Adjustment Percentage	Line Item TrueView Mobile Bid Adjustment Percentage	The percentage by which bids for TrueView ads displayed on mobile devices are adjusted for the line item.	metric
Line Item TrueView Tablet Bid Adjustment Option	Line Item TrueView Tablet Bid Adjustment Option	The option chosen for adjusting bids for TrueView ads displayed on tablet devices (e.g., increase or decrease).	dimension
Line Item TrueView Tablet Bid Adjustment Percentage	Line Item TrueView Tablet Bid Adjustment Percentage	The percentage by which bids for TrueView ads displayed on tablet devices are adjusted for the line item.	metric
Line Item TrueView Target Frequency Count	Line Item TrueView Target Frequency Count	The desired average number of times a TrueView ad from this line item is intended to show to the same person over a specified period (e.g., weekly or monthly).	metric
Line Item TrueView Third-Party Brand Safety Reporting ID	Line Item TrueView Third-Party Brand Safety Reporting ID	The ID for third-party brand safety reporting specific to TrueView line items.	dimension
Line Item TrueView Third-Party Brand Safety Vendor	Line Item TrueView Third-Party Brand Safety Vendor	The third-party vendor used for brand safety verification of TrueView line items.	dimension
Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID	Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID	The ID for third-party viewability reporting specific to TrueView line items.	metric
Line Item TrueView Third-Party Viewability Vendor	Line Item TrueView Third-Party Viewability Vendor	The third-party vendor used for viewability measurement of TrueView ads within the line item.	dimension
Line Item TrueView Video Ad Formats	Line Item TrueView Video Ad Formats	The formats of TrueView video ads supported or used by the line item (e.g., in-stream, bumper).	dimension
Line Item TrueView Video Ad Inventory Control	Line Item TrueView Video Ad Inventory Control	Settings that control how TrueView video ad inventory is managed and served for a specific line item.	dimension
Line Item TrueView View Frequency Enabled	Line Item TrueView View Frequency Enabled	Indicates if frequency capping is enabled for TrueView line items.	dimension
Line Item TrueView View Frequency Exposures	Line Item TrueView View Frequency Exposures	The number of exposures allowed within a specified period for TrueView line item frequency capping.	metric
Line Item TrueView View Frequency Period	Line Item TrueView View Frequency Period	The time period (e.g., Days, Weeks, Months) over which TrueView line item frequency exposures are measured.	dimension
Line Item Type	Type	The type of line item in a campaign, which defines its bidding strategy and inventory source, for example, a standard display, video, or audio line item.	dimension
Line Item Video Player Size Targeting	Line Item Video Player Size Targeting	This field defines the video player sizes targeted by the line item (e.g., small, medium, large). It uses TARGETING_TYPE_VIDEO_PLAYER_SIZE.	dimension
Line Item Viewability Omid Targeting Enabled	Line Item Viewability Omid Targeting Enabled	Indicates whether Open Measurement (OMID) viewability targeting is enabled for the line item.	dimension
Line Item Viewability Targeting Active View	Line Item Viewability Targeting Active View	This field specifies the Active View viewability criteria for a line item, indicating the desired percentage of viewable impressions. It uses TARGETING_TYPE_VIEWABILITY.	dimension
Line Item-Advertiser	Line Item-Advertiser	The advertiser associated with a specific line item, indicating which advertiser owns and manages this programmatic advertising bid.	dimension
Line_Item	Line_Item	The name of the line item, which defines how ads are served and to whom.	dimension
Line_Item_Audience_Targeting_Exclude	Line_Item_Audience_Targeting_Exclude	A list of audience segments to explicitly exclude from targeting for a line item.	dimension
Line_Item_Audience_Targeting_Include	Line_Item_Audience_Targeting_Include	A list of audience segments to include in targeting for a line item.	dimension
Line_Item_Audience_Targeting_Similar_Audiences	Line_Item_Audience_Targeting_Similar_Audiences	A list of similar audience segments used for targeting a line item, based on existing audience profiles.	dimension
Line_Item_Combined_Audience_Targeting	Line_Item_Combined_Audience_Targeting	A consolidated view of all audience targeting applied to a line item, encompassing both included and excluded segments.	dimension
Line_Item_Conversion_Counting_Pct	Line_Item_Conversion_Counting_Pct	The percentage of post-view conversions to be counted for a line item when a customizable counting method is applied.	metric
Line_Item_Conversion_Counting_Type	Line_Item_Conversion_Counting_Type	The method used to count conversions for a line item, such as counting all post-click and post-view conversions, or only post-click conversions.	dimension
Line_Item_Conversion_Floodlight_Activity_Ids	Line_Item_Conversion_Floodlight_Activity_Ids	The IDs of the Floodlight activities linked to a line item for conversion tracking.	dimension
Line_Item_End_Date	Line_Item_End_Date	The end date for the line item’s flight or active duration.	dimension
Line_Item_ID	Line_Item_ID	A unique numeric identifier for the line item, assigned by the system.	dimension
Line_Item_Start_Date	Line_Item_Start_Date	The start date for the line item’s flight or active duration.	dimension
Link Clicks	Link Clicks	The total number of times users clicked on an ad or a link within an ad.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions	The number of Active View impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions	The number of Active View measurable impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	The rate at which Active View impressions were audible and fully on-screen for at least half of their duration, capped at 15 seconds.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions	This metric counts the number of TrueView impressions where the ad was audible and fully on-screen for at least half of its duration, as measured by Active View.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions	This metric counts the total number of TrueView impressions that were measurable by Active View for the ‘audible & fully on-screen for half of duration’ criterion.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate	The rate at which TrueView video ads were considered viewable, meaning they were audible, fully on screen, and played for at least half their duration.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS	Active View: Impressions Audible and Visible at Completion	A metric representing the number of impressions where the ad was audible, visible, and played to completion according to Active View criteria.	metric
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE	Active View: Impression Distribution (Not Measurable)	The distribution of impressions that were not measurable by Active View criteria.	metric
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE	Active View: Impression Distribution (Not Viewable)	The distribution of impressions that were measurable but not viewable according to Active View criteria.	metric
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE	Active View: Impression Distribution (Viewable)	The distribution of impressions that were considered viewable according to Active View criteria.	metric
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Active View: Eligible Impressions	The number of impressions that were eligible for Active View measurement.	metric
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	Active View: Measurable Impressions	The number of impressions that Active View was able to measure for viewability.	metric
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS	Active View: % Measurable Impressions	The percentage of impressions that Active View was able to measure for viewability, out of all eligible impressions.	metric
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS	Active View: % Viewable Impressions	A metric representing the percentage of impressions that were considered viewable according to Active View criteria.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS	Active View: % Audible Impressions	The percentage of Active View impressions where the ad’s audio was audible.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START	Active View: % Audible and Visible at Start	The percentage of Active View impressions where the ad was both audible and visible at the start of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR	Active View: % Audible and Visible at First Quartile	The percentage of Active View impressions where the ad was both audible and visible through the first quartile of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE	Active View: % Audible and Visible at Completion	The percentage of Active View impressions where the ad was both audible and visible through its full completion.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR	Active View: % Audible and Visible at Midpoint	The percentage of Active View measurable video impressions that were both audible and visible at the midpoint of the video play.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR	Active View: % Audible and Visible at Third Quartile	The percentage of Active View impressions where the ad was both audible and visible through the third quartile of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC	Active View: % Fully On-Screen 2 sec	The percentage of Active View impressions where the ad was fully on-screen for at least 2 seconds.	metric
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN	Active View: % Full-Screen	The percentage of Active View impressions where the video ad was played in full-screen mode.	metric
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND	Active View: % In Background	The percentage of Active View impressions where the ad was playing in the background (not in the active browser tab or window).	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED	Active View: % of Ad Played	The percentage of the total ad duration that was played in viewable and audible conditions according to Active View.	dimension
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Completed Impressions Audible and Visible	The percentage of completed Active View impressions where the ad was both audible and visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE	Active View: % of Completed Impressions Visible	A metric representing the percentage of impressions that completed their video playback while also being visible on screen.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of First Quartile Impressions Audible and Visible	The percentage of Active View impressions that reached the first quartile while being both audible and visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE	Active View: % of First Quartile Impressions Visible	The percentage of Active View impressions that reached the first quartile while being visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Midpoint Impressions Audible and Visible	The percentage of Active View impressions that reached the midpoint while being both audible and visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE	Active View: % of Midpoint Impressions Visible	The percentage of Active View impressions that reached the midpoint while being visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Third Quartile Impressions Audible and Visible	The percentage of Active View impressions that reached the third quartile while being both audible and visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE	Active View: % of Third Quartile Impressions Visible	The percentage of Active View impressions that reached the third quartile while being visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE	Active View: % Play Time Audible	The percentage of an ad’s total play time during which it was audible according to Active View.	metric
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE	Active View: % Play Time Audible and Visible	The percentage of an ad’s total play time during which it was both audible and visible according to Active View.	dimension
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE	Active View: % Play Time Visible	The percentage of an ad’s total play time during which it was visible according to Active View.	dimension
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD	Active View: % Visible 10 Seconds	The percentage of Active View impressions where the ad was visible for at least 10 seconds.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START	Active View: % Visible at Start	The percentage of Active View impressions where the ad was visible at the start of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR	Active View: % Visible at First Quartile	The percentage of Active View impressions where the ad was visible through the first quartile of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE	Active View: % Visible at Completion	The percentage of Active View impressions where the ad was visible through its full completion.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR	Active View: % Visible at Midpoint	The percentage of Active View impressions where the ad was visible through the midpoint of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR	Active View: % Visible at Third Quartile	The percentage of Active View impressions where the ad was visible through the third quartile of its playback.	metric
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS	Active View: Not Measurable Impressions	The number of impressions that were not measurable by Active View.	metric
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS	Active View: Not Viewable Impressions	The number of measurable impressions that were determined to be not viewable by Active View.	metric
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD	Active View: Impressions Visible 10 Seconds	The number of Active View impressions where the ad was visible for at least 10 seconds.	metric
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	Active View: Viewable Impressions	The number of measurable impressions that were determined to be viewable by Active View.	metric
METRIC_AUDIO_MUTES_AUDIO	Audio Mutes (Audio)	The number of times the audio of an ad was muted by the user.	metric
METRIC_AVERAGE_DISPLAY_TIME	Average Display Time	The average time an ad was displayed.	metric
METRIC_AVERAGE_INTERACTION_TIME	Average Interaction Time	The average time, in seconds, that an ad was actively on screen and viewable.	metric
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS	Begin to Render Eligible Impressions	The total number of impressions that were eligible to begin rendering on a page or in an app.	metric
METRIC_BEGIN_TO_RENDER_IMPRESSIONS	Begin to Render Impressions	The total number of impressions that began rendering on a page or in an app.	metric
METRIC_BILLABLE_IMPRESSIONS	Billable Impressions	The number of impressions for which the advertiser is charged.	metric
METRIC_CARD_CLICKS	Card Clicks	The total number of clicks on cards displayed with a YouTube ad.	metric
METRIC_CLICKS	Clicks	The total number of clicks on an ad.	metric
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE	% Clicks Leading to Conversions	A metric representing the percentage of clicks that resulted in a post-click conversion.	metric
METRIC_CM360_POST_CLICK_REVENUE	CM360 Post-Click Revenue	Revenue generated from conversions that occurred after a user clicked on an ad, as reported by Campaign Manager 360.	metric
METRIC_CM360_POST_VIEW_REVENUE	CM360 Post-View Revenue	Revenue generated from conversions that occurred after a user viewed an ad (without clicking), as reported by Campaign Manager 360.	metric
METRIC_COMPANION_CLICKS_AUDIO	Companion Clicks (Audio)	The number of clicks on companion creatives associated with audio ads.	metric
METRIC_COMPANION_IMPRESSIONS_AUDIO	Companion Views (Audio)	The number of impressions or views served for companion creatives associated with audio ads.	metric
METRIC_COMPLETE_LISTENS_AUDIO	Complete Listens (Audio)	The number of times an audio ad was listened to completely.	metric
METRIC_COMPLETION_RATE_AUDIO	Completion Rate (Audio)	The rate at which audio ads were played to completion.	metric
METRIC_CONVERSIONS_PER_MILLE	Conversions per 1000 Impressions	A metric indicating the number of conversions achieved for every one thousand impressions delivered by an advertising campaign.	metric
METRIC_CTR	Click Rate (CTR)	A metric representing the percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100.	metric
METRIC_DEMO_COMPOSITION_IMPRESSION	% Composition Impressions	The percentage of total unique audience impressions that are composed of a specific demographic.	metric
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED	% Composition Impressions (Co-Viewed)	The percentage of impressions that were part of a co-viewing event, indicating household-level reach.	metric
METRIC_DEMO_POPULATION	Population	The total population size of the demographic segment being reported on.	metric
METRIC_ENGAGEMENTS	Engagements	A metric representing user interactions with an ad beyond a standard click, such as hovering, playing a video, or expanding a creative.	metric
METRIC_ENGAGEMENT_RATE	Engagement Rate	The percentage of impressions that resulted in user engagement with the ad.	metric
METRIC_EXPANSIONS	Expansions	The number of times a rich media creative was expanded by a user.	metric
METRIC_FEE32_ADVERTISER	Regulatory Operating Costs (Advertiser Currency)	Regulatory operating costs incurred in the advertiser’s currency.	metric
METRIC_FEE32_PARTNER	Regulatory Operating Costs (Partner Currency)	The regulatory operating costs associated with advertising activities, calculated in the partner’s currency.	metric
METRIC_FEE32_USD	Regulatory Operating Costs (USD)	The regulatory operating costs associated with advertising activities, calculated in US Dollars.	metric
METRIC_FIRST_QUARTILE_AUDIO	First-Quartile (Audio)	The number of times an audio ad was played through its first quartile (25% of its duration).	metric
METRIC_FLOODLIGHT_IMPRESSIONS	Floodlight Impressions	A metric representing the total number of impressions recorded by Floodlight activities, indicating how many times Floodlight tags were loaded on web pages.	metric
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS	General Invalid Traffic (GIVT) Begin to Render Impressions	The number of impressions identified as General Invalid Traffic (GIVT) that began to render.	metric
METRIC_GMAIL_CONVERSIONS	Gmail Conversions	The number of conversions that occurred directly from Gmail ads.	metric
METRIC_GMAIL_POST_VIEW_CONVERSIONS	Gmail Post-View Conversions	The number of conversions attributed to impressions on Gmail ads.	metric
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS	Viewable Impressions	The number of viewable impressions corrected for Gross Rating Point (GRP) calculations.	metric
METRIC_IMPRESSIONS	Impressions	The total number of times an ad was displayed.	metric
METRIC_IMPRESSIONS_COVIEWED	Impressions (Co-Viewed)	The number of impressions that account for co-viewing, where multiple people watch ads together on connected TV devices.	metric
METRIC_IMPRESSIONS_TO_CONVERSION_RATE	% Impressions Leading to Conversions	The percentage of impressions that ultimately resulted in a conversion.	metric
METRIC_INTERACTIVE_IMPRESSIONS	Interactive Impressions	The number of impressions where users interacted with the ad, such as clicks or hovers.	metric
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	Invalid Active View Measurable Impressions	The number of impressions that were measurable for viewability, but were proactively removed as invalid traffic by quality filtering.	metric
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	Invalid Active View Viewable Impressions	The number of invalid Active View viewable impressions, indicating impressions that were deemed viewable but flagged as invalid traffic.	metric
METRIC_INVALID_CLICKS	Invalid Clicks	A metric representing clicks identified as illegitimate or unintended, often excluded from billing.	metric
METRIC_INVALID_IMPRESSIONS	Invalid Impressions	A metric representing impressions identified as illegitimate or unintended, often excluded from billing.	metric
METRIC_LAST_CLICKS	Post-Click Conversions	Conversions attributed to the last click on an ad.	metric
METRIC_LAST_IMPRESSIONS	Post-View Conversions	Conversions attributed to the last impression of an ad where no click occurred.	metric
METRIC_MEDIA_COST_ADVERTISER	Media Cost (Advertiser Currency)	The cost of media buys, reported in the advertiser’s currency.	metric
METRIC_MEDIA_COST_PARTNER	Media Cost (Partner Currency)	The cost of media buys, reported in the partner’s currency.	metric
METRIC_MEDIA_COST_USD	Media Cost (USD)	The cost of media buys, reported in US Dollars.	metric
METRIC_MEDIA_FEE1_PARTNER	Media Fee 1 (Partner Currency)	The amount of Media Fee 1, expressed in the partner’s currency.	metric
METRIC_MEDIA_FEE1_USD	Media Fee 1 (USD)	The amount of Media Fee 1, expressed in USD.	metric
METRIC_MEDIA_FEE2_PARTNER	Media Fee 2 (Partner Currency)	The second media fee applied, reported in partner currency.	metric
METRIC_MEDIA_FEE2_USD	Media Fee 2 (USD)	The second media fee applied, reported in USD.	metric
METRIC_MEDIA_FEE3_PARTNER	Media Fee 3 (Partner Currency)	The third media fee applied, reported in partner currency.	metric
METRIC_MEDIA_FEE3_USD	Media Fee 3 (USD)	The third media fee applied, reported in USD.	metric
METRIC_MEDIA_FEE4_PARTNER	Media Fee 4 (Partner Currency)	The fourth media fee applied, reported in partner currency.	metric
METRIC_MEDIA_FEE4_USD	Media Fee 4 (USD)	The fourth media fee applied, reported in USD.	metric
METRIC_MEDIA_FEE5_PARTNER	Media Fee 5 (Partner Currency)	The fifth media fee applied, reported in partner currency.	metric
METRIC_MEDIA_FEE5_USD	Media Fee 5 (USD)	The fifth media fee applied, reported in USD.	metric
METRIC_MIDPOINT_AUDIO	Midpoint (Audio)	The number of times an audio ad was played through its midpoint (50% of its duration).	metric
METRIC_PAUSES_AUDIO	Pauses (Audio)	The number of times an audio creative was paused during playback.	metric
METRIC_PLATFORM_FEE_PARTNER	Platform Fee (Partner Currency)	The platform fee charged for using the Display & Video 360 platform, expressed in the partner’s currency.	metric
METRIC_PLATFORM_FEE_RATE	Platform Fee Rate	The rate of the platform fee charged for using the Display & Video 360 platform.	metric
METRIC_PLATFORM_FEE_USD	Platform Fee (USD)	The platform fee charged for using the Display & Video 360 platform, expressed in USD.	metric
METRIC_PROFIT_ADVERTISER	Profit (Advertiser Currency)	The difference between how much an advertiser charged and their costs for running a campaign, calculated as Revenue - Total Media Cost - Agency markup (if applicable). This is also known as “net income.”	metric
METRIC_PROFIT_MARGIN	Profit Margin	The ratio of profitability, calculated as Profit / Revenue. Higher numbers indicate higher profitability.	metric
METRIC_PROFIT_PARTNER	Profit (Partner Currency)	The difference between how much was charged and the costs for running a campaign, calculated in the partner’s specified currency.	metric
METRIC_PROFIT_USD	Profit (USD)	The difference between how much was charged and the costs for running a campaign, calculated in United States dollars.	metric
METRIC_REVENUE_PARTNER	Revenue (Partner Currency)	A metric representing the total revenue generated for the partner, expressed in the partner’s currency.	metric
METRIC_REVENUE_USD	Revenue (USD)	A metric representing the total revenue generated, expressed in US Dollars.	metric
METRIC_RICH_MEDIA_ENGAGEMENTS	Rich Media Engagements	The total number of engagements with rich media ads, such as expansions, video plays, or custom interactions.	metric
METRIC_RICH_MEDIA_SCROLLS	Scrolls	The number of times users scrolled within a rich media creative.	metric
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS	Complete Views (Video)	The number of times a rich media video ad was played to completion.	metric
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES	First-Quartile Views (Video)	The number of times a rich media video ad was played through its first quartile (25%).	metric
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS	Fullscreens (Video)	The number of times a rich media video ad was viewed in full-screen mode.	metric
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS	Midpoint Views (Video)	The number of times a rich media video ad was played through its midpoint (50%).	metric
METRIC_RICH_MEDIA_VIDEO_MUTES	Audio Mutes (Video)	The number of times the audio of a rich media video ad was muted by the user.	metric
METRIC_RICH_MEDIA_VIDEO_PAUSES	Pauses (Video)	The number of times a rich media video creative was paused by users.	metric
METRIC_RICH_MEDIA_VIDEO_PLAYS	Starts (Video)	The number of times a rich media video ad started playing.	metric
METRIC_RICH_MEDIA_VIDEO_SKIPS	Skips (Video)	The number of times a rich media video ad was skipped by users.	metric
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES	Third-Quartile Views (Video)	The number of times a rich media video ad was played through its third quartile (75%).	metric
METRIC_STARTS_AUDIO	Starts (Audio)	The number of times an audio ad started playing.	metric
METRIC_STORE_VISIT_CONVERSIONS	Store Visit Conversions	A metric representing conversions that occur when a user visits a physical store after interacting with an ad.	metric
METRIC_TARGET_RATING_POINTS	Target Rating Points	The Target Rating Points (TRP) metric, indicating the gross rating points delivered to a specific target audience.	dimension
METRIC_TARGET_RATING_POINTS_COVIEWED	Target Rating Points (Co-Viewed)	A measure of the gross rating points delivered to a target audience, accounting for co-viewing households.	metric
METRIC_THIRD_QUARTILE_AUDIO	Third-Quartile (Audio)	The number of times an audio ad was played through its third quartile (75% of its duration).	metric
METRIC_TOTAL_CONVERSIONS	Total Conversions	The total number of conversion events recorded.	metric
METRIC_TOTAL_INTERACTION_TIME	Total Interaction Time	The cumulative duration of user interaction with an ad.	metric
METRIC_TOTAL_MEDIA_COST_ADVERTISER	Total Media Cost (Advertiser Currency)	The total media cost, reported in the advertiser’s currency.	metric
METRIC_TOTAL_MEDIA_COST_PARTNER	Total Media Cost (Partner Currency)	A metric representing the total cost of media purchased, expressed in the partner’s currency.	metric
METRIC_TOTAL_MEDIA_COST_USD	Total Media Cost (USD)	The total cost of media purchased for advertising, expressed in US Dollars.	dimension
METRIC_TOTAL_USERS	Total Users	A metric representing the total number of unique users reached.	metric
METRIC_TRACKED_ADS	Tracked Ads	The number of ads that were tracked.	metric
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW	Conversions	A metric representing the total number of conversions attributed to TrueView ads, where multiple conversions can be counted per view.	metric
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW	View Conversion Rate	The conversion rate for TrueView ads, calculated as one conversion per view.	metric
METRIC_TRUEVIEW_EARNED_LIKES	Earned Likes	The number of likes earned by TrueView ads.	metric
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS	Earned Playlist Additions	The number of playlist additions earned by TrueView ads.	metric
METRIC_TRUEVIEW_EARNED_SHARES	Earned Shares	The number of shares earned by TrueView ads.	metric
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS	Earned Subscribers	The number of subscribers earned by TrueView ads.	metric
METRIC_TRUEVIEW_EARNED_VIEWS	Earned Views	The number of additional views earned from TrueView ads (e.g., from shares or follow-on views).	metric
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS	TrueView: General Invalid Traffic (GIVT) Views	The number of TrueView (YouTube) ad views that were identified as General Invalid Traffic (GIVT).	metric
METRIC_TRUEVIEW_IMPRESSION_SHARE	Impression Share	The percentage of impressions that your TrueView ads received compared to the total number of impressions they were eligible to receive.	metric
METRIC_TRUEVIEW_INVALID_VIEWS	TrueView: Invalid Views	The number of TrueView video ad views that were deemed invalid.	dimension
METRIC_TRUEVIEW_LOST_IS_BUDGET	Lost Impression Share (Budget)	A metric indicating the percentage of potential TrueView ad impressions that were lost due to insufficient budget.	metric
METRIC_TRUEVIEW_LOST_IS_RANK	Lost Impression Share (Rank)	A metric indicating the percentage of potential TrueView ad impressions that were lost due to low ad rank.	metric
METRIC_TRUEVIEW_UNIQUE_VIEWERS	Unique Viewers	The estimated number of unique individuals who viewed a TrueView ad.	dimension
METRIC_TRUEVIEW_VIEWS	TrueView: Views	The number of views for TrueView video ads.	metric
METRIC_TRUEVIEW_VIEW_RATE	TrueView: View Rate	The rate at which TrueView video ads are viewed, calculated as TrueView Views divided by TrueView impressions.	metric
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION	View through Conversion	A metric representing a conversion that occurs after a user has viewed an ad, but without directly clicking on it.	metric
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY	Unique Reach: Average Impression Frequency	The average number of times a unique user saw an ad.	metric
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED	Unique Reach: Average Impression Frequency (Co-Viewed)	The average number of times unique users in co-viewing households were exposed to an ad.	metric
METRIC_UNIQUE_REACH_CLICK_REACH	Unique Reach: Click Reach	A metric representing the number of unique users who clicked on an ad.	dimension
METRIC_UNIQUE_REACH_IMPRESSION_REACH	Unique Reach: Impression Reach	The number of unique users who saw at least one ad impression.	metric
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH	Unique Reach: Incremental Click Reach	The additional number of unique users reached through clicks, beyond those reached by impressions alone.	metric
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH	Unique Reach: Incremental Impression Reach	The incremental number of unique users reached by impressions.	metric
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH	Unique Reach: Incremental Total Reach	The incremental total number of unique users reached.	metric
METRIC_UNIQUE_REACH_INCREMENTAL_VIEWABLE_IMPRESSION_REACH	Unique Reach: Incremental Viewable Impression Reach	The incremental reach achieved from viewable impressions, representing the number of new unique users exposed to an ad.	metric
METRIC_UNIQUE_REACH_TOTAL_REACH	Unique Reach: Total Reach	The total number of unique users reached across all campaign creatives.	metric
METRIC_VENDOR_BLOCKED_ADS	Vendor Blocked Ads	The number of ads blocked by a third-party verification provider due to brand safety or suitability concerns.	metric
METRIC_VIDEO_COMPANION_CLICKS	Companion Clicks (Video)	The number of clicks on companion creatives associated with video ads.	metric
METRIC_VIDEO_COMPANION_IMPRESSIONS	Companion Views (Video)	The number of impressions or views served for companion creatives associated with video ads.	metric
METRIC_VIDEO_COMPLETION_RATE	Completion Rate (Video)	The percentage of video ads that were played to completion.	metric
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED	Unique Reach: Impression Reach (Co-Viewed)	The impression reach among a demographic, accounting for co-viewing.	metric
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED	% Population Reach (Co-Viewed)	The percentage of the total population reached by impressions, considering co-viewing events.	metric
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED	% Composition Reach (Co-Viewed)	The percentage of the total reach that comes from co-viewing households.	metric
METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS	Available Requests (Deal)	The number of available ad requests for private deals, indicating potential impression opportunities.	metric
METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS	Targeted Impressions (Deal)	The number of targeted impressions won or lost for a deal.	metric
METRIC_WIN_LOSS_RATE	Win Rate	The percentage of bid requests won out of the total bid opportunities, indicating the success rate of bidding strategies.	metric
MOAT Video Fee (Adv Currency)	MOAT Video Fee (Adv Currency)	The fee charged by MOAT for video ad verification and measurement services, calculated in the advertiser’s currency.	metric
Market (Geo)	Market (Geo)	The geographical market targeted by the campaign or line item.	dimension
Market Target	Market Target	The defined market segment or audience group that an advertising campaign aims to reach through various targeting options.	dimension
Match Type	Match Type	The type of matching used for keywords in targeting, such as broad match, phrase match, or exact match.	dimension
Max Video Duration (seconds)	Max Video Duration (seconds)	The maximum allowed duration, in seconds, for a video creative.	dimension
Measurement_Source	Measurement_Source	The source from which a metric was measured, indicating whether it was directly measured by client code or inferred.	dimension
Media Campaign ID	Media Campaign ID	The unique identifier for the media campaign.	metric
Media Cost (Advertiser Currency)_EUR	Media Cost (Advertiser Currency)_EUR	The total cost of purchasing ad impressions or media inventory, calculated in Euros in the advertiser’s currency.	metric
Media Cost Viewable eCPM (Adv Currency)	Media Cost Viewable eCPM (Adv Currency)	The effective Cost Per Mille (eCPM) for viewable impressions, calculated in the advertiser’s currency. This metric represents the cost for one thousand viewable impressions.	metric
Media Cost eCPA (Adv Currency)	Media Cost eCPA (Adv Currency)	The effective Cost Per Acquisition (eCPA) for media spend, calculated in the advertiser’s currency, representing the average cost to acquire a conversion.	metric
Media Cost eCPA (PC) (Adv Currency)	Media Cost eCPA (PC) (Adv Currency)	The average cost of each post-click conversion, based on the media cost, in advertiser currency.	metric
Media Cost eCPA (PC) (Partner Currency)	Media Cost eCPA (PC) (Partner Currency)	The average cost of each post-click conversion, based on the media cost, in partner currency.	metric
Media Cost eCPA (PC) (USD)	Media Cost eCPA (PC) (USD)	The average cost of each post-click conversion, based on the media cost, in USD.	metric
Media Cost eCPA (PV) (Adv Currency)	Media Cost eCPA (PV) (Adv Currency)	The average cost of each post-view conversion, based on the media cost, in advertiser currency.	metric
Media Cost eCPA (PV) (Partner Currency)	Media Cost eCPA (PV) (Partner Currency)	The average cost of each post-view conversion, based on the media cost, in partner currency.	metric
Media Cost eCPA (PV) (USD)	Media Cost eCPA (PV) (USD)	The average cost of each post-view conversion, based on the media cost, in USD.	metric
Media Cost eCPA (Partner Currency)	Media Cost eCPA (Partner Currency)	The effective Cost Per Acquisition (eCPA) for media spend, calculated in the partner’s local currency, representing the average cost to acquire a conversion.	metric
Media Cost eCPA (USD)	Media Cost eCPA (USD)	The effective Cost Per Acquisition (eCPA) for media spend, calculated in United States Dollars, representing the average cost to acquire a conversion.	metric
Media Cost eCPC (Adv Currency)	Media Cost eCPC (Adv Currency)	The average cost per click (CPC), based on the media cost, in advertiser currency.	metric
Media Cost eCPC (Partner Currency)	Media Cost eCPC (Partner Currency)	The effective Cost Per Click (eCPC) for media spend, calculated in the partner’s local currency, representing the average cost for each click received.	metric
Media Cost eCPC (USD)	Media Cost eCPC (USD)	The effective Cost Per Click (eCPC) for media spend, calculated in United States Dollars, representing the average cost for each click received.	metric
Media Cost eCPM (Adv Currency)	Media Cost eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions) for media costs, expressed in the advertiser’s currency.	metric
Media Cost eCPM (Partner Currency)	Media Cost eCPM (Partner Currency)	The effective Cost Per Mille (eCPM) for media spend, calculated in the partner’s local currency, representing the average cost for one thousand ad impressions.	metric
Media Cost eCPM (USD)	Media Cost eCPM (USD)	The effective Cost Per Mille (eCPM) for media spend, calculated in United States Dollars, representing the average cost for one thousand ad impressions.	metric
Media Fee 1 (Adv Currency)	Media Fee 1 (Adv Currency)	The first media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Fee 2 (Adv Currency)	Media Fee 2 (Adv Currency)	The second media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Fee 3 (Adv Currency)	Media Fee 3 (Adv Currency)	The third media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Fee 4 (Adv Currency)	Media Fee 4 (Adv Currency)	The fourth media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Fee 5 (Adv Currency)	Media Fee 5 (Adv Currency)	The fifth media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Format	Media Format	The format of the ad media, such as display, video, or audio.	dimension
MediaCost Data Fee (Adv Currency)	MediaCost Data Fee (Adv Currency)	The fee incurred for using third-party audience segment data, expressed in the advertiser’s currency.	metric
Media_Cost__Advertiser_Currency_	Media_Cost__Advertiser_Currency_	The total cost of media purchases, reported in the advertiser’s currency.	metric
Mediatype	Mediatype	The type of media used in an ad creative, such as display, video, or audio.	dimension
Mobile Make	Mobile Make	The manufacturer or ‘make’ of a mobile device on which an ad was displayed, used for device targeting and reporting.	dimension
Month Year	Month Year	The month and year of the report row, in a YYYY/MM format, used as a reporting dimension.	dimension
Month_String	Month_String	The month of the report data, represented as a string.	dimension
Network	Network	The advertising network where the ad is served (e.g., Google Display Network, YouTube, or third-party exchanges).	dimension
Nielsen Digital Ad Ratings Fee (Adv Currency)	Nielsen Digital Ad Ratings Fee (Adv Currency)	The fee for using Nielsen Digital Ad Ratings for campaign measurement, calculated in the advertiser’s currency.	metric
Nielsen Digital Ad Ratings Fee (USD)	Nielsen Digital Ad Ratings Fee (USD)	The fee charged for Nielsen Digital Ad Ratings (DAR) measurement, reported in USD.	metric
Online Sales	Online Sales	The value of online sales conversions recorded, typically a specific type of Floodlight activity configured to track sales.	dimension
Pacing Volume Type	Pacing Volume Type	The method or rate at which a line item or insertion order’s budget is spent over a period of time (e.g., ‘asap’, ‘evenly’).	dimension
Pageviews	Pageviews	The total number of times a page on a website was viewed. This metric helps understand content consumption and website traffic.	dimension
Partner_ID	Partner_ID	A unique identifier for the partner.	dimension
Period	Period	A specified duration or time interval, often used for reporting or defining frequency caps.	dimension
Placement	Placement	The specific location or context where an ad is displayed.	dimension
Placement Duration	Placement Duration	The duration of an ad placement.	dimension
Placement External ID	Placement External ID	The external unique identifier for a specific ad placement.	dimension
Placement ID	Placement ID	The unique identifier for an ad placement.	dimension
Placement Name	Placement Name	The name of the advertising placement where an ad is served.	dimension
Platform Fee (Adv Currency)	Platform Fee (Adv Currency)	The fee charged by the advertising platform, expressed in the advertiser’s currency.	metric
Post-Click Conversions + Cross-Environment	Post-Click Conversions + Cross-Environment	Conversions attributed to clicks that occurred across different devices or environments. Note: This metric was deprecated as of February 28, 2024.	metric
Post-View Conversions + Cross-Environment	Post-View Conversions + Cross-Environment	Conversions attributed to impressions (views) that occurred across different devices or environments. Note: This metric was deprecated as of February 28, 2024.	metric
Post_Click_Conversions	Post_Click_Conversions	The number of conversions that occurred after a user clicked on an ad.	metric
Post_View_Conversions	Post_View_Conversions	The number of conversions that occurred after a user viewed an ad but did not click on it.	metric
Potential Viewable Impressions	Potential Viewable Impressions	The total number of impressions that were eligible to have their viewability measured by Active View.	dimension
Profit Viewable eCPM (Adv Currency)	Profit Viewable eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions) for viewable impressions, based on the profit earned in the advertiser’s currency.	metric
Profit Viewable eCPM (Partner Currency)	Profit Viewable eCPM (Partner Currency)	The effective Cost Per Mille (thousand impressions) for viewable impressions, based on the profit earned in the partner’s currency.	metric
Profit Viewable eCPM (USD)	Profit Viewable eCPM (USD)	The effective Cost Per Mille (thousand impressions) for viewable impressions, based on the profit earned in US Dollars.	metric
Profit eCPM (Adv Currency)	Profit eCPM (Adv Currency)	The effective cost per thousand impressions calculated based on profit, in advertiser currency.	metric
Profit eCPM (Partner Currency)	Profit eCPM (Partner Currency)	The effective cost per thousand impressions calculated based on profit, in partner currency.	metric
Profit eCPM (USD)	Profit eCPM (USD)	The effective cost per thousand impressions calculated based on profit, in USD.	metric
Prog. Deal Type	Prog. Deal Type	The type of programmatic deal, such as Programmatic Guaranteed, private auction, or open exchange.	dimension
Publisher	Publisher	The entity or website that provides ad inventory where advertisements are displayed.	dimension
Publisher Impressions	Publisher Impressions	The number of impressions recorded by the publisher for ads served.	metric
Publisher property	Publisher property	Refers to characteristics or attributes of a publisher’s inventory or website/app.	dimension
Publisher property section	Publisher property section	A dimension that categorizes or identifies a specific section or property belonging to a publisher where ads are served.	dimension
REACH	Reach	A metric representing the number of unique users who were exposed to an ad or campaign over a specific period.	metric
Refund Billable Cost (Adv Currency)	Refund Billable Cost (Adv Currency)	The amount of billable cost that has been refunded, presented in the advertiser’s currency.	metric
Report Type	Report Type	The type of report generated.	dimension
Rev_YT	Rev_YT	Revenue generated from advertising campaigns running on YouTube.	metric
Revenue (Adv Currency)	Revenue (Adv Currency)	The total revenue generated from the advertising activity, reported in the advertiser’s currency.	metric
Revenue (Adv Currency)_EUR	Revenue (Adv Currency)_EUR	The total revenue generated from advertising activities, calculated in Euros in the advertiser’s currency.	metric
Revenue (Adv Currency)_GBP	Revenue (Adv Currency)_GBP	The total revenue generated from advertising activities, calculated in Great British Pounds (GBP) in the advertiser’s currency.	metric
Revenue Viewable eCPM (Adv Currency)	Revenue Viewable eCPM (Adv Currency)	The average CPM earned for Viewable Impressions, based on the Revenue generated, calculated as Revenue / Viewable Impressions × 1000.	metric
Revenue Viewable eCPM (Partner Currency)	Revenue Viewable eCPM (Partner Currency)	The average CPM earned for Viewable Impressions, based on the Revenue generated, in partner currency, calculated as Revenue / Viewable Impressions × 1000.	metric
Revenue Viewable eCPM (USD)	Revenue Viewable eCPM (USD)	The average CPM earned for Viewable Impressions, based on the Revenue generated, in USD, calculated as Revenue / Viewable Impressions × 1000.	metric
Revenue eCPA (Adv Currency)	Revenue eCPA (Adv Currency)	The effective Cost Per Acquisition (eCPA) reflecting the revenue generated per conversion, calculated in the advertiser’s currency.	metric
Revenue eCPA (PC) (Partner Currency)	Revenue eCPA (PC) (Partner Currency)	The effective Cost Per Acquisition based on post-click conversions, calculated in the partner’s currency.	metric
Revenue eCPA (PC) (USD)	Revenue eCPA (PC) (USD)	The effective Cost Per Acquisition based on post-click conversions, calculated in US Dollars.	metric
Revenue eCPA (PV) (Adv Currency)	Revenue eCPA (PV) (Adv Currency)	The effective Cost Per Acquisition based on post-view conversions, calculated in the advertiser’s currency.	metric
Revenue eCPA (PV) (Partner Currency)	Revenue eCPA (PV) (Partner Currency)	The effective Cost Per Acquisition based on post-view conversions, calculated in the partner’s currency.	metric
Revenue eCPA (PV) (USD)	Revenue eCPA (PV) (USD)	The effective Cost Per Acquisition based on post-view conversions, calculated in US Dollars.	metric
Revenue eCPA (Partner Currency)	Revenue eCPA (Partner Currency)	The effective Cost Per Acquisition, calculated in the partner’s currency.	metric
Revenue eCPA (USD)	Revenue eCPA (USD)	The effective Cost Per Acquisition, calculated in US Dollars.	metric
Revenue eCPC (Adv Currency)	Revenue eCPC (Adv Currency)	The average cost per click (CPC) calculated based on revenue, in advertiser currency.	metric
Revenue eCPC (Partner Currency)	Revenue eCPC (Partner Currency)	The effective Cost Per Click, calculated in the partner’s currency.	metric
Revenue eCPC (USD)	Revenue eCPC (USD)	The effective Cost Per Click, calculated in US Dollars.	metric
Revenue eCPM (Adv Currency)	Revenue eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions) in terms of revenue, expressed in the advertiser’s currency.	metric
Revenue eCPM (Partner Currency)	Revenue eCPM (Partner Currency)	The effective Cost Per Mille (eCPM) reflecting the revenue generated from one thousand ad impressions, calculated in the partner’s local currency.	metric
Revenue eCPM (USD)	Revenue eCPM (USD)	The effective Cost Per Mille (eCPM) reflecting the revenue generated from one thousand ad impressions, calculated in United States Dollars.	metric
Saves	Saves		metric
Seller Id	Seller Id	The unique identifier for a seller or publisher of ad inventory.	dimension
Shares	Shares	The number of times users have shared the video associated with your YouTube ad.	metric
Site ID	Site ID	The unique identifier for a specific website or app where ads are served, used for targeting and reporting.	metric
Site Name	Site Name	The human-readable name of the website or app where an ad was displayed.	dimension
Source Campaign	Source Campaign	The name or identifier of the original campaign from which an ad event or conversion originated.	dimension
Source Line Item	Source Line Item	The name or identifier of the original line item from which an ad event or conversion originated.	dimension
Source Platform	Source Platform	The platform where the ad inventory was sourced or the ad was ultimately served.	dimension
Spend_Placement	Spend_Placement	The total spend on advertising for a specific ad placement.	metric
Start Day	Start Day	The start day of a report or campaign period.	dimension
Start_Date	Start_Date	The start date for a campaign, line item, or the reporting data range.	dimension
Strategy Type	Strategy Type	The type of bidding strategy used (e.g., maximize conversions, target CPA, fixed bid).	dimension
Targeting Tactic	Targeting Tactic	The specific strategy or method used to define and reach a particular audience or inventory, such as keyword targeting, audience lists, or geographic targeting.	dimension
Targeting Type	Targeting Type	The category or method of targeting used for an ad campaign.	dimension
Third-Party Ad Server Fee (Adv Currency)	Third-Party Ad Server Fee (Adv Currency)	The fee charged by a third-party ad server for serving creatives, expressed in the advertiser’s currency.	metric
Third-Party Ad Server Fee (Partner Currency)	Third-Party Ad Server Fee (Partner Currency)	The fee charged by a third-party ad server for serving ads, calculated in the partner’s currency.	metric
Third-Party Ad Server Fee (USD)	Third-Party Ad Server Fee (USD)	The fee charged by a third-party ad server for serving ads, calculated in US Dollars.	metric
Third-Party Audience List	Third-Party Audience List	An audience list provided by a third-party data provider.	dimension
Time to Conversion (hours)	Time to Conversion (hours)	The duration, in hours, from the initial ad interaction (click or impression) to a recorded conversion event.	dimension
Time to Conversion (minutes)	Time to Conversion (minutes)	The time taken, in minutes, from a user’s first interaction with an ad to the completion of a desired conversion action.	dimension
Time_of_Day	Time_of_Day	The hour of the day when an advertising event occurred, used for reporting and analysis.	metric
Time_to_Conversion__hours_	Time_to_Conversion__hours_		metric
Total Audio Media Cost eCPCL (Adv Currency)	Total Audio Media Cost eCPCL (Adv Currency)	The average cost per complete audio impression, calculated based on media cost spent, in the advertiser’s currency.	metric
Total Conversion Value (Adv Currency)	Total Conversion Value (Adv Currency)	The total value of all conversions attributed to advertising campaigns, expressed in the advertiser’s currency.	metric
Total Conversion Value (Partner Currency)	Total Conversion Value (Partner Currency)	The total monetary value of all conversions, expressed in the partner’s currency.	metric
Total Conversion Value (USD)	Total Conversion Value (USD)	The total monetary value of all conversions, expressed in U.S. Dollars.	metric
Total Daily Revenue	Total Daily Revenue	The total revenue generated from advertising activities within a single day.	metric
Total Media Cost Viewable eCPM (Adv Currency)	Total Media Cost Viewable eCPM (Adv Currency)	The average CPM paid for Viewable Impressions, based on the total media cost, calculated as Total Media Cost / Viewable Impressions × 1000.	metric
Total Media Cost Viewable eCPM (Partner Currency)	Total Media Cost Viewable eCPM (Partner Currency)	The average CPM paid for Viewable Impressions, based on the total media cost, in partner currency, calculated as Total Media Cost / Viewable Impressions × 1000.	metric
Total Media Cost Viewable eCPM (USD)	Total Media Cost Viewable eCPM (USD)	The average CPM paid for Viewable Impressions, based on the total media cost, in USD, calculated as Total Media Cost / Viewable Impressions × 1000.	metric
Total Media Cost eCPA (Adv Currency)	Total Media Cost eCPA (Adv Currency)	The average cost of each conversion, based on the total media cost paid, calculated as Total Media Cost / Conversions.	metric
Total Media Cost eCPA (PC) (Adv Currency)	Total Media Cost eCPA (PC) (Adv Currency)	The average cost of each post-click conversion, based on the total media cost paid, in advertiser currency, calculated as Total Media Cost / Post-Click Conversions.	metric
Total Media Cost eCPC (Adv Currency)	Total Media Cost eCPC (Adv Currency)	The effective cost per click based on the total media cost, calculated in the advertiser’s currency.	metric
Total Media Cost eCPM (Adv Currency)	Total Media Cost eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions) for the total media cost, expressed in the advertiser’s currency.	metric
Total Media Cost eCPM (Partner Currency)	Total Media Cost eCPM (Partner Currency)	The total effective Cost Per Mille (eCPM) for media spend, encompassing all costs for one thousand ad impressions, calculated in the partner’s local currency.	metric
Total Media Cost eCPM (USD)	Total Media Cost eCPM (USD)	The total effective Cost Per Mille (eCPM) for media spend, encompassing all costs for one thousand ad impressions, calculated in United States Dollars.	metric
Total Video Media Cost eCPCV (Adv Currency)	Total Video Media Cost eCPCV (Adv Currency)	The average cost of each complete video view, based on the total media cost, in advertiser currency, calculated as Total Media Cost / Complete Views (Video).	metric
Total conversion value	Total conversion value	The total monetary value attributed to conversions generated by advertising campaigns.	metric
Total_Conversions	Total_Conversions	The total number of all conversion events recorded for an ad campaign or line item.	metric
TrueView Action Button Label	TrueView Action Button Label	The text label displayed on the call-to-action button for a TrueView ad.	dimension
TrueView Action Headline	TrueView Action Headline	The headline text for a TrueView action-oriented ad.	dimension
TrueView Ad	TrueView Ad	Identifies a specific TrueView ad creative.	dimension
TrueView Ad Group	TrueView Ad Group	Identifies a specific ad group containing TrueView ads.	dimension
TrueView Ad Group Affinity & In Market Targeting - Exclude	TrueView Ad Group Affinity & In Market Targeting - Exclude	A list of affinity and/or in-market audience lists to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Affinity & In Market Targeting - Include	TrueView Ad Group Affinity & In Market Targeting - Include	A list of affinity and in-market audience segments included for TrueView (YouTube) ad group targeting.	dimension
TrueView Ad Group Audience Targeting - Exclude	TrueView Ad Group Audience Targeting - Exclude	A list of audience lists (first-party, third-party, or Google audiences) to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Audience Targeting - Include	TrueView Ad Group Audience Targeting - Include	Specifies the audience segments to include for targeting within a TrueView ad group.	dimension
TrueView Ad Group Category Targeting - Exclude	TrueView Ad Group Category Targeting - Exclude	A list of content categories to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Category Targeting - Include	TrueView Ad Group Category Targeting - Include	A list of content categories included for TrueView (YouTube) ad group targeting.	dimension
TrueView Ad Group Custom List Targeting	TrueView Ad Group Custom List Targeting	A list of custom audience lists (Custom Affinity or Custom Intent) to target for a TrueView Ad Group.	dimension
TrueView Ad Group Demographic Targeting Age	TrueView Ad Group Demographic Targeting Age	The age ranges targeted for a TrueView Ad Group, used to reach specific demographic groups.	dimension
TrueView Ad Group Demographic Targeting Gender	TrueView Ad Group Demographic Targeting Gender	Specifies the gender demographic targeted within a TrueView ad group.	dimension
TrueView Ad Group Demographic Targeting Household Income	TrueView Ad Group Demographic Targeting Household Income	Specifies the household income demographic targeted within a TrueView ad group.	dimension
TrueView Ad Group Demographic Targeting Parental Status	TrueView Ad Group Demographic Targeting Parental Status	Specifies the parental status demographic targeted within a TrueView ad group.	dimension
TrueView Ad Group Keyword Targeting - Exclude	TrueView Ad Group Keyword Targeting - Exclude	A list of keywords or negative keyword lists to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Keyword Targeting - Include	TrueView Ad Group Keyword Targeting - Include	A list of keywords included for TrueView (YouTube) ad group targeting.	dimension
TrueView Ad Group Name	TrueView Ad Group Name	The name of the ad group that contains TrueView ads.	dimension
TrueView Ad Group Placement Targeting - App Collections - Exclude	TrueView Ad Group Placement Targeting - App Collections - Exclude	A list of app collections to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Placement Targeting - Apps - Exclude	TrueView Ad Group Placement Targeting - Apps - Exclude	A list of mobile applications (by app platform ID) to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Placement Targeting - URLs - Exclude	TrueView Ad Group Placement Targeting - URLs - Exclude	A list of URLs (websites or webpages) to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Placement Targeting - URLs - Include	TrueView Ad Group Placement Targeting - URLs - Include	Indicates if TrueView (YouTube) ad groups are set to include placement targeting for specific URLs.	dimension
TrueView Ad Group Placement Targeting - YouTube Channels - Exclude	TrueView Ad Group Placement Targeting - YouTube Channels - Exclude	A list of YouTube channels to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Placement Targeting - YouTube Videos - Exclude	TrueView Ad Group Placement Targeting - YouTube Videos - Exclude	This field specifies a list of YouTube video IDs to be excluded from targeting for TrueView ad groups.	dimension
TrueView Ad Group Video Ad Format	TrueView Ad Group Video Ad Format	The specific video ad format used within a TrueView ad group (e.g., In-stream, In-feed Video, Bumper, Non Skippable).	dimension
TrueView Ad Type	TrueView Ad Type	The classification of a TrueView ad format (e.g., in-stream, discovery).	dimension
TrueView Call to Action	TrueView Call to Action	The text for the call-to-action button displayed on a TrueView ad, prompting users to take a specific action.	dimension
TrueView DCM Tracking - Ad Id	TrueView DCM Tracking - Ad Id	The Campaign Manager 360 (DCM) Ad ID used for tracking TrueView ad performance.	metric
TrueView DCM Tracking - Creative Id	TrueView DCM Tracking - Creative Id	The Campaign Manager 360 (DCM) Creative ID used for tracking TrueView ad creative performance.	metric
TrueView DCM Tracking - Placement Id	TrueView DCM Tracking - Placement Id	The Campaign Manager 360 (DCM) Placement ID used for tracking where TrueView ads are served.	metric
TrueView Description 1	TrueView Description 1	The first line of descriptive text for a TrueView in-feed video ad.	dimension
TrueView Description 2	TrueView Description 2	The second line of descriptive text for a TrueView in-feed video ad.	dimension
TrueView Display URL	TrueView Display URL	The URL displayed in a TrueView ad.	dimension
TrueView Display URL Path 1	TrueView Display URL Path 1	The first part of the hierarchical display URL for a TrueView ad, used to show a simplified, user-friendly URL in the ad.	dimension
TrueView Display URL Path 2	TrueView Display URL Path 2	The second part of the hierarchical display URL for a TrueView ad, providing further detail in a user-friendly format.	dimension
TrueView Headline	TrueView Headline	The main headline text displayed for a TrueView ad.	dimension
TrueView Landing Page URL	TrueView Landing Page URL	The URL to which users are directed after clicking a TrueView ad.	dimension
TrueView Landing Page URL Suffix	TrueView Landing Page URL Suffix	A string appended to the landing page URL for TrueView (YouTube) ads, used for tracking additional parameters.	dimension
TrueView Mobile Landing Page URL	TrueView Mobile Landing Page URL	The landing page URL specifically for TrueView ads served on mobile devices.	dimension
TrueView Name	TrueView Name	The name assigned to a TrueView ad or TrueView campaign component.	dimension
TrueView Responsive Ad Display Url Path 1	TrueView Responsive Ad Display Url Path 1	The first optional display URL path for a TrueView responsive ad.	dimension
TrueView Responsive Ad Display Url Path 2	TrueView Responsive Ad Display Url Path 2	The second optional display URL path for a TrueView responsive ad.	dimension
TrueView Responsive In-feed Video Description 1	TrueView Responsive In-feed Video Description 1	The first line of descriptive text for a TrueView responsive in-feed video ad.	dimension
TrueView Responsive In-feed Video Description 2	TrueView Responsive In-feed Video Description 2	The second line of descriptive text for a TrueView responsive in-feed video ad.	dimension
TrueView Responsive In-feed Video Headline	TrueView Responsive In-feed Video Headline	The headline for a TrueView responsive in-feed video ad.	dimension
TrueView Responsive In-feed Video Thumbnail	TrueView Responsive In-feed Video Thumbnail	The thumbnail image for a TrueView responsive in-feed video ad.	dimension
TrueView Status	TrueView Status	The current status of a TrueView ad, indicating whether it is active, paused, or pending.	dimension
TrueView Video Discovery Description 1	TrueView Video Discovery Description 1	The first line of descriptive text for a TrueView Video Discovery ad.	dimension
TrueView Video Discovery Description 2	TrueView Video Discovery Description 2	The second line of descriptive text for a TrueView Video Discovery ad.	dimension
TrueView Video Discovery Headline	TrueView Video Discovery Headline	The headline text for a TrueView Video Discovery ad.	dimension
TrueView Video Discovery Landing Page	TrueView Video Discovery Landing Page	The URL of the landing page users are directed to after interacting with a TrueView Video Discovery ad.	dimension
TrueView Video Discovery Video Thumbnail	TrueView Video Discovery Video Thumbnail	The URL or identifier for the video thumbnail displayed for a TrueView Video Discovery ad.	dimension
TrueView Video Id	TrueView Video Id	The unique identifier for the YouTube video used in a TrueView ad.	dimension
TrueView: GIVT Views	TrueView: GIVT Views	The number of TrueView (YouTube) ad views that were identified as General Invalid Traffic (GIVT).	metric
TrueView: Revenue eCPV (Partner Currency)	TrueView: Revenue eCPV (Partner Currency)	For TrueView ads, the average cost paid for views, based on revenue, in partner currency.	metric
Trueview views	Trueview views	The number of views recorded for TrueView video advertisements.	metric
URL	URL	The URL of a website or app, used either as a targeting criterion or a reporting dimension.	dimension
Unique User: Average Impression Frequency	Unique User: Average Impression Frequency	The average number of times a unique user was shown an impression.	metric
Vendor_Measurement_Mode	Vendor_Measurement_Mode	The mode or method used by a third-party vendor for ad measurement and verification.	dimension
Vertical	Vertical	The specific vertical market within an industry targeted by the campaign.	dimension
Video Completions 100%	Video Completions 100%	The number of times a video ad played to 100% of its duration.	metric
Video Completions 100%_Placement	Video Completions 100%_Placement	The number of video ad plays that reached 100% completion at a specific placement.	metric
Video Completions 25%	Video Completions 25%	The number of times a video ad played to at least 25% of its duration.	metric
Video Completions 25%_Placement	Video Completions 25%_Placement	The number of video ad plays that reached 25% completion at a specific placement.	metric
Video Completions 50%	Video Completions 50%	The number of times a video ad played to at least 50% of its duration.	metric
Video Completions 50%_Placement	Video Completions 50%_Placement	The number of video ad plays that reached 50% completion at a specific placement.	metric
Video Completions 75%	Video Completions 75%	The number of times a video ad played to at least 75% of its duration.	metric
Video Completions 75%_Placement	Video Completions 75%_Placement	The number of video ad plays that reached 75% completion at a specific placement.	metric
Video Duration (s)	Video Duration (s)	The length of the video ad in seconds.	metric
Video ID	Video ID	The unique identifier for a video creative used in advertising.	dimension
Video Media Cost eCPCV (Adv Currency)	Video Media Cost eCPCV (Adv Currency)	The average cost of each complete video view, based on the media cost, in advertiser currency, calculated as Media Cost / Complete Views (Video).	metric
Video Media Cost eCPCV (Partner Currency)	Video Media Cost eCPCV (Partner Currency)	The average cost of each complete video view, based on the media cost, in partner currency, calculated as Media Cost / Complete Views (Video).	metric
Video Media Cost eCPCV (USD)	Video Media Cost eCPCV (USD)	The average cost of each complete video view, based on the media cost, in USD, calculated as Media Cost / Complete Views (Video).	metric
Video Plays	Video Plays	The total number of times a video ad began to play.	metric
Video Plays_Placement	Video Plays_Placement	The total number of times a video advertisement began to play at a specific placement.	metric
Video Revenue eCPCV (Adv Currency)	Video Revenue eCPCV (Adv Currency)	The effective Cost Per Completed View for video ads, calculated in the advertiser’s currency.	metric
Video Revenue eCPCV (Partner Currency)	Video Revenue eCPCV (Partner Currency)	The effective Cost Per Completed View for video ads, calculated in the partner’s currency.	metric
Video Revenue eCPCV (USD)	Video Revenue eCPCV (USD)	The effective Cost Per Completed View for video ads, calculated in US Dollars.	metric
Video Title	Video Title	The title of the video creative used in an advertisement.	dimension
Video Views	Video Views	The total number of times a video ad was viewed.	metric
Video content duration bucket	Video content duration bucket	A categorization of video content based on its duration (e.g., 0-1 min, 1-5 min, over 60 min).	dimension
WeekAsDate	WeekAsDate	The date that represents the start of the week for reporting purposes.	dimension
WeekNum	WeekNum	The numerical representation of the week, often within a month or year.	metric
YouTube Ad Format	YouTube Ad Format	The specific format of the ad served on YouTube, such as skippable in-stream, non-skippable in-stream, or bumper ad.	dimension
YouTube: Revenue eCPE (Adv Currency)	YouTube: Revenue eCPE (Adv Currency)	The effective cost-per-engagement (eCPE) for YouTube revenue, expressed in the advertiser’s currency.	metric
YouTube: Revenue eCPV (Adv Currency)	YouTube: Revenue eCPV (Adv Currency)	The effective Cost Per View for YouTube ad revenue, expressed in the advertiser’s currency.	metric
YouTube_Ad_Format	YouTube_Ad_Format	The specific format of an ad served on YouTube (e.g., in-stream, in-feed, bumper).	dimension
account_campaign	account_campaign	The account associated with a campaign.	dimension
account_id	account_id	A unique identifier for an advertiser or partner account within DV360.	dimension
account_name	account_name	The display name of an advertiser or partner account within DV360.	dimension
account_status	account_status	The operational status of an advertiser or partner account, indicating if it’s active, paused, or archived.	dimension
activeDisplayAudienceSize	activeDisplayAudienceSize	The estimated number of active users within the audience on the Display Network.	dimension
adServerConfig.cmHybridConfig.cmAccountId	adServerConfig.cmHybridConfig.cmAccountId	The immutable account ID of the Campaign Manager 360 (CM360) Floodlight configuration that is linked with the Display & Video 360 advertiser.	metric
adServerConfig.cmHybridConfig.cmAdvertiserIds	adServerConfig.cmHybridConfig.cmAdvertiserIds	A list of Campaign Manager 360 (CM360) advertiser IDs associated with the hybrid ad server configuration.	dimension
adServerConfig.cmHybridConfig.cmFloodlightConfigId	adServerConfig.cmHybridConfig.cmFloodlightConfigId	The immutable ID of the Campaign Manager 360 (CM360) Floodlight configuration linked with the Display & Video 360 advertiser.	metric
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized	adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized	Indicates whether Floodlight linking is authorized for advertisers using a hybrid Campaign Manager 360 (CM360) ad server configuration.	dimension
adServerConfig.cmHybridConfig.cmSyncableSiteIds	adServerConfig.cmHybridConfig.cmSyncableSiteIds	A list of Campaign Manager 360 (CM360) site IDs whose placements are configured to be synced to Display & Video 360 as creatives.	dimension
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled	adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled	Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration.	dimension
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled	adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled	Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration.	dimension
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled	adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled	Indicates whether cost reporting from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled.	dimension
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled	adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled	Indicates whether data sharing from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled.	dimension
adServerConfig.thirdPartyOnlyConfig.cmAccountId	adServerConfig.thirdPartyOnlyConfig.cmAccountId	The Campaign Manager 360 (CM360) account ID associated with advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds	adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds	A list of Campaign Manager 360 (CM360) advertiser IDs associated with advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId	adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId	The Campaign Manager 360 (CM360) Floodlight configuration ID associated with advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized	adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized	Indicates whether Floodlight linking is authorized for advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds	adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds	A list of Campaign Manager 360 (CM360) site IDs whose placements are synced to Display & Video 360 as creatives for advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled	adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled	Indicates whether cost reporting from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled	adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled	Indicates whether data sharing from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled	adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled	Indicates whether order ID reporting is enabled for pixels used with a third-party ad server.	dimension
ad_duration	ad_duration	The length or duration of an advertisement.	metric
ad_format	ad_format	The specific format of the advertisement (e.g., banner, video, native).	dimension
ad_format_type	ad_format_type	The specific format type of the advertisement, such as image, video, audio, or native.	dimension
ad_id	ad_id	The unique identifier for an individual ad creative.	dimension
ad_name	ad_name	The name of the advertisement.	dimension
ad_platform	ad_platform	The advertising platform or channel through which the ad was delivered.	dimension
ad_platform_name	ad_platform_name	The human-readable name of the advertising platform where the ad was delivered.	dimension
ad_serving_method_placement	ad_serving_method_placement	The method used for ad serving for a specific placement.	dimension
ad_status	ad_status	The current serving status of an ad (e.g., active, paused, archived).	dimension
ad_type	ad_type	The broad classification of the advertisement, such as standard display, in-stream video, or native.	dimension
additionalDimensions	additionalDimensions	Additional dimensions (width and height in pixels) associated with a creative beyond its primary dimensions.	dimension
adserving_cost	adserving_cost	The costs associated with serving ads through an ad server, covering delivery and tracking.	metric
adserving_type	adserving_type	The classification of ad serving, such as display, video, or rich media.	dimension
adserving_type_display	adserving_type_display	The human-readable name for the type of ad serving, e.g., ‘Display’ or ‘Video’.	dimension
advertiser	advertiser	The name of the advertiser.	dimension
advertiserId	advertiserId	The unique identifier of the advertiser.	metric
advertiser_name	advertiser_name	The name of the advertiser associated with the campaign or other advertising entities.	dimension
advertiser_status	advertiser_status	The current serving status of the advertiser (e.g., active, paused, archived).	dimension
advertiser_time_zone	advertiser_time_zone	The time zone configured for the advertiser’s account.	dimension
ageRangeDetails.ageRange	ageRangeDetails.ageRange	Details the age range targeted by an ad, such as “18-24”, “25-34”, etc.	dimension
agency_commission_percentage	agency_commission_percentage	The percentage of commission charged by the agency for managing the advertising campaign.	metric
agency_commission_value	agency_commission_value	The monetary value of the commission charged by the agency for managing the advertising campaign.	metric
appCategoryDetails.displayName	appCategoryDetails.displayName	The human-readable name of the application category.	dimension
appId	appId	The unique identifier of a mobile application, often used when targeting app users or for Customer Match audiences with mobile device IDs.	dimension
assets	assets	A collection of assets (e.g., images, videos) associated with a creative.	dimension
assignedTargetingOption.ageRangeDetails.ageRange	assignedTargetingOption.ageRangeDetails.ageRange	The specific age range targeted by an assigned targeting option (e.g., 18-24, 25-34).	dimension
assignedTargetingOption.appDetails.appId	assignedTargetingOption.appDetails.appId	The unique identifier of an app that is either targeted or excluded by an assigned targeting option.	dimension
assignedTargetingOption.appDetails.appPlatform	assignedTargetingOption.appDetails.appPlatform	The operating system platform of the app that is targeted or excluded (e.g., Android, iOS).	dimension
assignedTargetingOption.appDetails.displayName	assignedTargetingOption.appDetails.displayName	The human-readable name of the app that is targeted or excluded.	dimension
assignedTargetingOption.appDetails.negative	assignedTargetingOption.appDetails.negative	Indicates whether the app is excluded from targeting (true) or included (false).	dimension
assignedTargetingOption.assignedTargetingOptionId	assignedTargetingOption.assignedTargetingOptionId	The unique identifier for a specific targeting option that has been assigned to a campaign, insertion order, or line item.	dimension
assignedTargetingOption.assignedTargetingOptionIdAlias	assignedTargetingOption.assignedTargetingOptionIdAlias	An alternative identifier (alias) for an assigned targeting option, which can be used to retrieve or delete existing targeting configurations.	dimension
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId	assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId	The ID of a first-party or third-party audience that is explicitly excluded from an audience group within an assigned targeting option.	metric
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.recency	assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.recency	The recency setting for an excluded first and third-party audience group, defining how recently users interacted to be included in the segment.	dimension
assignedTargetingOption.audienceGroupDetails.excludedGoogleAudienceGroup.settings.{NUM}.googleAudienceId	assignedTargetingOption.audienceGroupDetails.excludedGoogleAudienceGroup.settings.{NUM}.googleAudienceId	The ID of a Google audience segment that is excluded from targeting.	metric
assignedTargetingOption.audienceGroupDetails.includedCustomListGroup.settings.{NUM}.customListId	assignedTargetingOption.audienceGroupDetails.includedCustomListGroup.settings.{NUM}.customListId	The ID of a custom list audience segment that is included in targeting.	metric
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId	assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId	The ID of a first-party or third-party audience that is explicitly included in an audience group within an assigned targeting option.	metric
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.recency	assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.recency	The recency setting for an included first and third-party audience group, defining how recently users interacted to be included in the segment.	dimension
assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId	assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId	The ID of a Google audience that is explicitly included in an audience group within an assigned targeting option.	metric
assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus	assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus	The authorized seller status, indicating if the seller of inventory is approved (e.g., AUTHORIZED_SELLERS_ONLY) for an assigned targeting option.	dimension
assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId	assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId	The unique identifier for the targeting option related to authorized seller status.	metric
assignedTargetingOption.browserDetails.displayName	assignedTargetingOption.browserDetails.displayName	The display name of the web browser targeted by an assigned targeting option (e.g., Chrome, Firefox).	dimension
assignedTargetingOption.browserDetails.negative	assignedTargetingOption.browserDetails.negative	A boolean indicating whether the specified browser is negatively targeted (excluded) by an assigned targeting option.	dimension
assignedTargetingOption.browserDetails.targetingOptionId	assignedTargetingOption.browserDetails.targetingOptionId	The unique identifier for the targeting option related to web browsers.	metric
assignedTargetingOption.categoryDetails.displayName	assignedTargetingOption.categoryDetails.displayName	The display name of the content category targeted by an assigned targeting option (e.g., Arts & Entertainment, Sports).	dimension
assignedTargetingOption.categoryDetails.negative	assignedTargetingOption.categoryDetails.negative	Indicates whether the content category is excluded from targeting (true) or included (false).	dimension
assignedTargetingOption.categoryDetails.targetingOptionId	assignedTargetingOption.categoryDetails.targetingOptionId	The unique identifier for the targeting option related to content categories.	metric
assignedTargetingOption.channelDetails.channelId	assignedTargetingOption.channelDetails.channelId	The unique identifier of a channel (custom group of websites/apps) targeted by an assigned targeting option.	metric
assignedTargetingOption.channelDetails.negative	assignedTargetingOption.channelDetails.negative	A boolean indicating whether the specified channel is negatively targeted (excluded) by an assigned targeting option.	dimension
assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition	assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition	The position of an outstream video ad relative to the content (e.g., BELOW_THE_CONTENT, ABOVE_THE_CONTENT) for an assigned targeting option.	dimension
assignedTargetingOption.dayAndTimeDetails.dayOfWeek	assignedTargetingOption.dayAndTimeDetails.dayOfWeek	The specific day of the week (e.g., MONDAY, TUESDAY) for dayparting in an assigned targeting option.	dimension
assignedTargetingOption.dayAndTimeDetails.endHour	assignedTargetingOption.dayAndTimeDetails.endHour	The ending hour for dayparting in an assigned targeting option (0-23, representing midnight to 11 PM).	metric
assignedTargetingOption.dayAndTimeDetails.startHour	assignedTargetingOption.dayAndTimeDetails.startHour	The starting hour for dayparting in an assigned targeting option (0-23, representing midnight to 11 PM).	metric
assignedTargetingOption.dayAndTimeDetails.timeZoneResolution	assignedTargetingOption.dayAndTimeDetails.timeZoneResolution	The method used to resolve the timezone for dayparting (e.g., ADVERTISER_TIME_ZONE, USER_TIME_ZONE) in an assigned targeting option.	dimension
assignedTargetingOption.deviceMakeModelDetails.displayName	assignedTargetingOption.deviceMakeModelDetails.displayName	The display name of the device make and model targeted by an assigned targeting option (e.g., Apple iPhone X, Samsung Galaxy S20).	dimension
assignedTargetingOption.deviceMakeModelDetails.negative	assignedTargetingOption.deviceMakeModelDetails.negative	Indicates whether the device make and model are excluded from targeting (true) or included (false).	dimension
assignedTargetingOption.deviceMakeModelDetails.targetingOptionId	assignedTargetingOption.deviceMakeModelDetails.targetingOptionId	The unique identifier for the targeting option related to device make and model.	metric
assignedTargetingOption.deviceTypeDetails.deviceType	assignedTargetingOption.deviceTypeDetails.deviceType	The specific device type targeted by an assigned targeting option (e.g., DEVICE_TYPE_MOBILE, DEVICE_TYPE_TABLET, DEVICE_TYPE_DESKTOP).	dimension
assignedTargetingOption.deviceTypeDetails.youtubeAndPartnersBidMultiplier	assignedTargetingOption.deviceTypeDetails.youtubeAndPartnersBidMultiplier	The bid multiplier applied to YouTube and Partners inventory based on the device type, affecting how frequently ads are shown.	metric
assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier	assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier	The digital content label rating tier that is excluded from ad serving (e.g., DL_ADULT, DL_MATURE) for an assigned targeting option.	dimension
assignedTargetingOption.environmentDetails.environment	assignedTargetingOption.environmentDetails.environment	The type of environment where ads can be served (e.g., ENVIRONMENT_WEB, ENVIRONMENT_APP) for an assigned targeting option.	dimension
assignedTargetingOption.exchangeDetails.exchange	assignedTargetingOption.exchangeDetails.exchange	The specific ad exchange targeted by an assigned targeting option (e.g., GOOGLE_AD_MANAGER, OPENX).	dimension
assignedTargetingOption.geoRegionDetails.displayName	assignedTargetingOption.geoRegionDetails.displayName	The display name of the geographical region targeted by an assigned targeting option (e.g., United States, California).	dimension
assignedTargetingOption.geoRegionDetails.geoRegionType	assignedTargetingOption.geoRegionDetails.geoRegionType	The type of geographical region targeted (e.g., GEO_REGION_TYPE_COUNTRY, GEO_REGION_TYPE_STATE) for an assigned targeting option.	dimension
assignedTargetingOption.geoRegionDetails.negative	assignedTargetingOption.geoRegionDetails.negative	Indicates whether the geographic region is excluded from targeting (true) or included (false).	dimension
assignedTargetingOption.geoRegionDetails.targetingOptionId	assignedTargetingOption.geoRegionDetails.targetingOptionId	The unique identifier for the targeting option related to geographical regions.	metric
assignedTargetingOption.inheritance	assignedTargetingOption.inheritance	Indicates whether a targeting option is inherited from a parent resource (e.g., campaign inherits from advertiser) or explicitly set at the current level.	dimension
assignedTargetingOption.inventorySourceDetails.inventorySourceId	assignedTargetingOption.inventorySourceDetails.inventorySourceId	The unique identifier of the inventory source targeted by an assigned targeting option, representing a specific publisher or deal.	metric
assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId	assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId	The unique identifier of the inventory source group targeted by an assigned targeting option, which is a collection of inventory sources.	metric
assignedTargetingOption.keywordDetails.keyword	assignedTargetingOption.keywordDetails.keyword	A specific keyword used for targeting in an assigned targeting option, often for contextual targeting.	dimension
assignedTargetingOption.keywordDetails.negative	assignedTargetingOption.keywordDetails.negative	A boolean indicating whether the specified keyword is negatively targeted (excluded) by an assigned targeting option.	dimension
assignedTargetingOption.languageDetails.displayName	assignedTargetingOption.languageDetails.displayName	The display name of the language targeted by an assigned targeting option (e.g., English, Spanish).	dimension
assignedTargetingOption.languageDetails.targetingOptionId	assignedTargetingOption.languageDetails.targetingOptionId	The unique identifier for the targeting option related to languages.	metric
assignedTargetingOption.name	assignedTargetingOption.name	The resource name of the assigned targeting option, a system-generated identifier.	dimension
assignedTargetingOption.nativeContentPositionDetails.contentPosition	assignedTargetingOption.nativeContentPositionDetails.contentPosition	The position of native content where ads are targeted (e.g., in-article, in-feed).	dimension
assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId	assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId	The unique identifier of a negative keyword list that is applied to an assigned targeting option to prevent ads from showing for certain keywords.	metric
assignedTargetingOption.omidDetails.omid	assignedTargetingOption.omidDetails.omid	The Open Measurement Interface Definition (OMID) partner used for viewability measurement in an assigned targeting option.	dimension
assignedTargetingOption.onScreenPositionDetails.onScreenPosition	assignedTargetingOption.onScreenPositionDetails.onScreenPosition	The on-screen position where an ad is displayed (e.g., ABOVE_THE_FOLD, BELOW_THE_FOLD) for an assigned targeting option.	dimension
assignedTargetingOption.onScreenPositionDetails.targetingOptionId	assignedTargetingOption.onScreenPositionDetails.targetingOptionId	The unique identifier for the targeting option related to on-screen ad position.	metric
assignedTargetingOption.operatingSystemDetails.displayName	assignedTargetingOption.operatingSystemDetails.displayName	The display name of the operating system targeted by an assigned targeting option (e.g., Android, iOS).	dimension
assignedTargetingOption.operatingSystemDetails.negative	assignedTargetingOption.operatingSystemDetails.negative	A boolean indicating whether the specified operating system is negatively targeted (excluded) by an assigned targeting option.	dimension
assignedTargetingOption.operatingSystemDetails.targetingOptionId	assignedTargetingOption.operatingSystemDetails.targetingOptionId	The unique identifier for the targeting option related to operating systems.	metric
assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory	assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory	A sensitive content category that is excluded from ad serving (e.g., SENSITIVE_CATEGORY_ALCOHOL) for an assigned targeting option.	dimension
assignedTargetingOption.targetingType	assignedTargetingOption.targetingType	The broad category of targeting (e.g., AGE_RANGE, BROWSER, GEO_REGION) for an assigned targeting option.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM}	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM}	A custom segment ID provided by Integral Ad Science (IAS) for third-party verification and targeting.	metric
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable	Indicates whether unrateable content is excluded based on Integral Ad Science (IAS) brand safety settings.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk	The ad fraud risk level (as defined by Integral Ad Science) that is excluded as a targeting option.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk	Indicates whether adult content, as classified by Integral Ad Science (IAS), is excluded for brand safety purposes.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an alcohol-related risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a drug-related risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedGamblingRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedGamblingRisk	Indicates whether Integral Ad Science (IAS) is configured to exclude inventory identified with gambling risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a hate speech risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an illegal downloads risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an offensive language risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a violence risk.	dimension
assignedTargetingOption.urlDetails.negative	assignedTargetingOption.urlDetails.negative	Indicates whether the URL is explicitly excluded from targeting (true) or included (false).	dimension
assignedTargetingOption.urlDetails.url	assignedTargetingOption.urlDetails.url	The specific URL targeted or excluded by an assigned targeting option.	dimension
assignedTargetingOption.viewabilityDetails.viewability	assignedTargetingOption.viewabilityDetails.viewability	A targeting option related to the viewability of an ad, allowing advertisers to specify viewability criteria for serving ads.	dimension
assignedTargetingOptionId	assignedTargetingOptionId	The unique identifier for a specific targeting option that has been assigned to a resource (e.g., advertiser, campaign, line item).	dimension
assignedTargetingOptionIdAlias	assignedTargetingOptionIdAlias	An alias that can be used in place of the assignedTargetingOptionId when retrieving or deleting existing targeting options.	dimension
assignedUserRoleId	Assigned user role ID	The unique identifier for a user role that has been assigned to a user within Display & Video 360.	dimension
assignedUserRoles	assignedUserRoles	A list or collection of user roles assigned to a user.	dimension
audience	audience	A group of users targeted by an advertising campaign, defined by various characteristics such as demographics, interests, or behaviors.	dimension
audience name	audience name	The name of an audience segment.	dimension
audienceSource	audienceSource	The source from which the audience data originated (e.g., Display & Video 360, Campaign Manager 360, YouTube).	dimension
audienceType	audienceType	The category or type of audience, such as Customer Match, custom affinity, or first-party data.	dimension
audience_placement	audience_placement	The audience targeting criteria applied to a specific placement.	dimension
audience_targeting	audience_targeting	The method of targeting ads to specific audience segments based on demographics, interests, or behaviors.	dimension
audioContentTypeDetails.audioContentType	audioContentTypeDetails.audioContentType	Details the specific type of audio content targeted, such as “Podcast” or “Music”.	dimension
authorizedSellerStatusDetails.authorizedSellerStatus	authorizedSellerStatusDetails.authorizedSellerStatus	The status indicating whether a seller of inventory is authorized (e.g., direct, reseller) to sell through ads.txt.	dimension
bidStrategy.fixedBid.bidAmountMicros	bidStrategy.fixedBid.bidAmountMicros	The fixed bid amount, in micros, used by the bid strategy. One micro is one millionth of the currency unit.	metric
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId	bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId	The ID of the custom bidding algorithm used for automated bidding strategies aiming to maximize spend.	metric
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros	bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros	The maximum average CPM bid amount, in micros, for a bid strategy designed to maximize spend.	metric
bidStrategy.maximizeSpendAutoBid.performanceGoalType	bidStrategy.maximizeSpendAutoBid.performanceGoalType	The performance goal type for a bid strategy focused on maximizing spend, such as impressions or conversions.	dimension
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals	bidStrategy.maximizeSpendAutoBid.raiseBidForDeals	Indicates whether the bid strategy will automatically raise bids for programmatic deals to maximize spend.	dimension
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId	bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId	The ID of the custom bidding algorithm used for automated bidding strategies aimed at achieving a specific performance goal.	dimension
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros	bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros	The maximum average CPM bid amount, in micros, for a bid strategy aimed at achieving a specific performance goal.	dimension
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros	bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros	The target performance goal amount, in micros, for a bid strategy. One micro is one millionth of the currency unit.	metric
bidStrategy.performanceGoalAutoBid.performanceGoalType	bidStrategy.performanceGoalAutoBid.performanceGoalType	The type of performance goal set for the automated bid strategy, such as cost-per-acquisition or return on ad spend.	dimension
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource	bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource	Indicates the source from which the effective Target CPA (Cost Per Acquisition) for a YouTube and Partners ad group is derived.	dimension
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue	bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue	The effective Target CPA value for a YouTube and Partners ad group.	dimension
bidStrategy.youtubeAndPartnersBid.type	bidStrategy.youtubeAndPartnersBid.type	The bidding strategy type specifically applied to YouTube and partner inventory.	dimension
bidStrategy.youtubeAndPartnersBid.value	bidStrategy.youtubeAndPartnersBid.value	The target value (e.g., CPA, ROAS, CPM, CPV) used by the YouTube and Partners bidding strategy.	metric
billingConfig.billingProfileId	billingConfig.billingProfileId	The unique ID of the billing profile assigned to the advertiser.	metric
browserDetails.displayName	browserDetails.displayName	The display name of the browser targeted by an ad, such as “Chrome”, “Firefox”, etc.	dimension
budget.automationType	budget.automationType	The type of automation applied to the budget, controlling how budget allocation is managed (e.g., automated or manual).	dimension
budget.budgetAllocationType	budget.budgetAllocationType	The method used to allocate the budget, such as daily or flight-based.	dimension
budget.budgetSegments	budget.budgetSegments	A collection of segments that define the allocation of a campaign’s budget over specific periods.	dimension
budget.budgetUnit	budget.budgetUnit	The unit in which the budget is measured, either currency or impressions.	dimension
budget.maxAmount	budget.maxAmount	The maximum amount allocated for the budget, in micros. One micro is one millionth of the currency unit.	metric
budget_planned	budget_planned	The allocated or planned financial budget for an advertising campaign or insertion order.	dimension
businessChainDetails.businessChain	businessChainDetails.businessChain	The display name of the business chain being targeted (e.g., “KFC”, “Chase Bank”).	dimension
businessChainDetails.geoRegion	businessChainDetails.geoRegion	The geographic region associated with the business chain targeting.	dimension
businessChainDetails.geoRegionType	businessChainDetails.geoRegionType	The type of geographic region (e.g., city, state) used for targeting locations of a business chain.	dimension
buying_type	buying_type	The method or strategy used to purchase ad inventory, such as programmatic guaranteed, preferred deal, or open auction.	dimension
campaign	campaign	The display name of an advertising campaign, which groups related insertion orders and defines overall marketing goals.	dimension
campaignBudgets	campaignBudgets	The list of budgets allocated to a specific campaign.	dimension
campaignFlight.plannedDates.endDate	campaignFlight.plannedDates.endDate	The planned end date for the campaign flight. This date is used for alerts and warnings, rather than directly affecting ad serving.	dimension
campaignFlight.plannedDates.endDate.day	campaignFlight.plannedDates.endDate.day	The day component of the planned end date for the campaign flight.	metric
campaignFlight.plannedDates.endDate.month	campaignFlight.plannedDates.endDate.month	The month component of the planned end date for the campaign flight.	metric
campaignFlight.plannedDates.endDate.year	campaignFlight.plannedDates.endDate.year	The year component of the planned end date for the campaign flight.	metric
campaignFlight.plannedDates.startDate	campaignFlight.plannedDates.startDate	The planned start date for the campaign flight. This date is used for alerts and warnings, rather than directly affecting ad serving.	dimension
campaignFlight.plannedDates.startDate.day	campaignFlight.plannedDates.startDate.day	The day component of the planned start date for the campaign flight.	metric
campaignFlight.plannedDates.startDate.month	campaignFlight.plannedDates.startDate.month	The month component of the planned start date for the campaign flight.	metric
campaignFlight.plannedDates.startDate.year	campaignFlight.plannedDates.startDate.year	The year component of the planned start date for the campaign flight.	metric
campaignFlight.plannedSpendAmountMicros	campaignFlight.plannedSpendAmountMicros	The planned amount, in micros of the advertiser’s currency, that the campaign is expected to spend for its given planned dates. This is used for tracking in the DV360 UI, not limiting serving.	metric
campaignGoal.campaignGoalType	campaignGoal.campaignGoalType	The primary goal of the campaign, such as driving app installs, raising brand awareness, or generating online actions.	dimension
campaignGoal.performanceGoal.performanceGoalAmountMicros	campaignGoal.performanceGoal.performanceGoalAmountMicros	The target amount, in micros of the campaign’s currency, for the performance goal of the campaign.	metric
campaignGoal.performanceGoal.performanceGoalPercentageMicros	campaignGoal.performanceGoal.performanceGoalPercentageMicros	The percentage value for the campaign’s performance goal, expressed in micro-units. This is often used for conversion rates or view rates.	dimension
campaignGoal.performanceGoal.performanceGoalString	campaignGoal.performanceGoal.performanceGoalString	A string representation of the campaign’s performance goal, often indicating the type of goal or a specific target.	dimension
campaignGoal.performanceGoal.performanceGoalType	campaignGoal.performanceGoal.performanceGoalType	The type of performance goal set for the campaign, such as CPM, CPC, CPA, CTR, or viewability.	dimension
campaignId	campaignId	The unique identifier of the campaign.	metric
campaign_end_date	campaign_end_date	The scheduled end date for the advertising campaign.	dimension
campaign_frequency	campaign_frequency	The average number of times a user is exposed to ads within a specific campaign over a given period.	dimension
campaign_goal_campaign	campaign_goal_campaign	The objective set for the campaign, such as driving brand awareness or conversions.	dimension
campaign_group	campaign_group	The name of the group to which a campaign belongs.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The primary goal or aim of an advertising campaign, such as brand awareness, app installs, or online conversions.	dimension
campaign_start_date	campaign_start_date	The scheduled start date for the advertising campaign.	dimension
campaign_status	campaign_status	The current status of a campaign (e.g., active, paused, archived).	dimension
campaign_target	campaign_target	The primary objective or goal defined for the advertising campaign (e.g., brand awareness, website traffic, conversions).	dimension
campaign_type	campaign_type	The strategic classification of an advertising campaign (e.g., brand awareness, direct response, app install).	dimension
campaign_type_campaign	campaign_type_campaign	The overall type or objective of the campaign (e.g., video campaign, display campaign).	dimension
carrierAndIspDetails.displayName	carrierAndIspDetails.displayName	The display name of the carrier or Internet Service Provider (ISP) targeted by an ad.	dimension
carrierAndIspDetails.type	carrierAndIspDetails.type	The type of network carrier or Internet Service Provider (ISP) targeted.	dimension
categoryDetails.displayName	categoryDetails.displayName	The display name of the content category used for targeting or exclusion.	dimension
category_name	category_name	The name of a content category or targeting category, used to classify inventory or audience interests.	dimension
channel	channel	The distribution channel where the ad was served (e.g., YouTube, app).	dimension
channelDetails.channelId	channelDetails.channelId	The unique identifier for a channel, which is a custom group of related websites or apps used for targeting.	metric
channelDetails.negative	channelDetails.negative	Indicates if the channel is being negatively targeted (excluded) from ad serving.	dimension
channelId	channelId	The unique identifier for a YouTube channel used in targeting.	metric
channel_campaign	channel_campaign	The channel associated with a campaign.	dimension
channel_name	channel_name	The name of the advertising channel.	dimension
channel_type	channel_type	The classification of the channel through which ads are delivered.	dimension
clicks	clicks	The number of times users clicked on the ad.	metric
clicks_cost	clicks_cost	The cost incurred from user clicks on advertisements.	metric
cmPlacementId	cmPlacementId	The unique identifier of the Campaign Manager 360 (CM360) placement associated with a creative, applicable for creatives synced from Campaign Manager.	metric
cmTrackingAd.cmAdId	cmTrackingAd.cmAdId	The unique identifier of the ad in Campaign Manager 360 for a tracking ad associated with the creative.	metric
cmTrackingAd.cmCreativeId	cmTrackingAd.cmCreativeId	The unique identifier of the creative in Campaign Manager 360 for a tracking ad associated with the creative.	metric
cmTrackingAd.cmPlacementId	cmTrackingAd.cmPlacementId	The unique identifier of the placement in Campaign Manager 360 for a tracking ad associated with the creative.	metric
comScore vCE in DoubleClick Fee (Adv Currency)	comScore vCE in DoubleClick Fee (Adv Currency)	The fee for using comScore vCE for viewability measurement within DoubleClick, calculated in the advertiser’s currency.	metric
comScore vCE in DoubleClick Fee (USD)	comScore vCE in DoubleClick Fee (USD)	The fee charged for comScore vCE (Validated Campaign Essentials) measurement, reported in USD.	metric
commitment	commitment	Details regarding the commitment type or contractual agreement for ad delivery.	dimension
companionCreativeIds	companionCreativeIds	A list of creative IDs for companion creatives that are served alongside a primary video or audio creative.	dimension
complete_views	complete_views	The total number of times a video ad was played to completion.	metric
contactInfoList.consent.adPersonalization	contactInfoList.consent.adPersonalization	The consent status provided by the user for using their data for ad personalization, as part of a Customer Match contact information list.	dimension
contactInfoList.consent.adUserData	contactInfoList.consent.adUserData	The consent status provided by the user for using their general ad-related data, as part of a Customer Match contact information list.	dimension
contactInfoList.contactInfos	contactInfoList.contactInfos	A list of contact information objects that define the members of a Customer Match audience.	dimension
containsEuPoliticalAds	containsEuPoliticalAds	Indicates whether the ad campaign contains political ads targeting the European Union.	dimension
contentDurationDetails.contentDuration	contentDurationDetails.contentDuration	Details the duration of content targeted, such as “short” or “long”.	dimension
contentGenreDetails.displayName	contentGenreDetails.displayName	The display name of the content genre targeted, such as “Action” or “Comedy”.	dimension
contentInstreamPositionDetails.contentInstreamPosition	contentInstreamPositionDetails.contentInstreamPosition	Details the in-stream position of content where ads are targeted to appear.	dimension
contentOutstreamPositionDetails.contentOutstreamPosition	contentOutstreamPositionDetails.contentOutstreamPosition	The specific position where an outstream ad appears within content (e.g., in-article, in-banner, in-feed, interstitial).	dimension
contentStreamTypeDetails.contentStreamType	contentStreamTypeDetails.contentStreamType	The type of content stream (e.g., live, on-demand) being targeted.	dimension
contentThemeExclusionDetails.contentTheme	contentThemeExclusionDetails.contentTheme	The specific content theme (e.g., “Fighting video games,” “Politics”) that is being targeted or explicitly excluded to ensure brand safety.	dimension
contentThemeExclusionDetails.excludedContentTheme	contentThemeExclusionDetails.excludedContentTheme	The specific content theme that has been explicitly excluded to prevent ads from appearing on undesirable content.	dimension
contentThemeExclusionDetails.excludedTargetingOptionId	contentThemeExclusionDetails.excludedTargetingOptionId	The unique identifier for a targeting option that represents a content theme explicitly excluded from ad serving.	metric
conversionCounting	conversionCounting	Settings related to how conversions are counted and attributed for the campaign or line item.	dimension
conversionCounting.floodlightActivityConfigs	conversionCounting.floodlightActivityConfigs	Configuration settings for Floodlight activities used in conversion counting, including details for post-click and post-view lookback windows.	dimension
conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId	conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId	The unique identifier for a Floodlight activity associated with conversion tracking.	metric
conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays	conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays	The number of days within which a post-click conversion will be counted after a user clicks an ad.	metric
conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays	conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays	The number of days within which a post-view conversion will be counted after a user views an ad.	metric
conversionCounting.postViewCountPercentageMillis	conversionCounting.postViewCountPercentageMillis	The percentage, in millis (thousandths of a percent), of post-view conversions that will be counted.	metric
conversion_name	conversion_name	The user-defined name for a specific conversion event being tracked.	dimension
conversions	conversions	The total number of conversions recorded for the ad.	metric
cost_media	cost_media	The financial cost associated with purchasing ad media and inventory.	metric
counterEvents	counterEvents	A list of counter events configured for a rich media creative, tracking user interactions such as mouse-overs, clicks, or keyboard entries.	dimension
country	country	The country where the ad was displayed or targeted.	dimension
country_code	country_code	The standardized code (e.g., ISO 3166-1 alpha-2) for the country targeted or where the ad activity occurred.	dimension
country_name	country_name	The full name of the country targeted or where the ad activity occurred.	dimension
createTime	createTime	The timestamp when the creative was created, assigned by the system.	dimension
creative	creative	The name or identifier of the creative asset.	dimension
creative type	creative type	The specific type of an ad creative, such as standard image, video, or native. This is a duplicate of ‘Creative_Format’.	dimension
creativeAttributes	creativeAttributes	A system-generated list of attributes describing the creative, such as its interactive features or technology used (e.g., VAST, Active View).	dimension
creativeConfig.dynamicCreativeEnabled	creativeConfig.dynamicCreativeEnabled	Indicates whether the advertiser is enabled to use dynamic creatives, which can adapt content based on user data.	dimension
creativeConfig.iasClientId	creativeConfig.iasClientId	The client ID provided by Integral Ad Science (IAS) for configuring campaign monitoring, appended to the creative tag by DV360.	metric
creativeConfig.obaComplianceDisabled	creativeConfig.obaComplianceDisabled	Indicates whether Display & Video 360’s Online Behavioral Advertising (OBA) compliance is disabled for the advertiser.	dimension
creativeConfig.videoCreativeDataSharingAuthorized	creativeConfig.videoCreativeDataSharingAuthorized	Authorizes Google to use video creatives from this advertiser for reporting and features related to television campaigns, applicable with a CM360 hybrid ad server configuration.	dimension
creativeConfigs	creativeConfigs	Configuration details for the creative assets.	dimension
creativeId	creativeId	The unique system-assigned identifier for the creative.	metric
creativeIds	creativeIds	A list of unique identifiers for the creatives associated with an entity.	dimension
creativeIds.{NUM}	creativeIds.{NUM}	A list of unique identifiers for the creatives associated with an entity, such as a line item.	metric
creativeType	creativeType	The immutable type of the creative, which defines its format and behavior (e.g., standard, video, native, audio).	dimension
creative_category_creative	creative_category_creative	The category of the creative, defining its content type.	dimension
creative_language_placement	creative_language_placement	The language of the creative as it relates to where it is placed.	dimension
creative_name	creative_name	The name of the creative asset.	dimension
creative_name_display	creative_name_display	The user-friendly name of the creative as displayed in the platform.	dimension
creative_size	creative_size	The dimensions (width and height in pixels) of an advertisement creative.	dimension
creative_size_creative	creative_size_creative	The dimensions (e.g., width x height) of the creative asset.	dimension
creative_size_placement	creative_size_placement	The required dimensions (e.g., width x height) of the creative for a specific placement.	dimension
creative_type_creative	creative_type_creative	The type of the creative asset (e.g., image, video, HTML5).	dimension
creative_type_placement	creative_type_placement	The type of creative required for a specific ad placement.	dimension
currency	currency	The currency code used for financial metrics and reporting (e.g., USD, EUR).	dimension
current_date	current_date	Represents the current date when the data is being processed or reported.	dimension
customListId	customListId	The unique identifier for a custom audience list used in targeting.	metric
dataAccessConfig.sdfConfig.adminEmail	dataAccessConfig.sdfConfig.adminEmail	The email address of the administrator who receives status reports for Structured Data File (SDF) processing.	dimension
dataAccessConfig.sdfConfig.overridePartnerSdfConfig	dataAccessConfig.sdfConfig.overridePartnerSdfConfig	A configuration setting indicating whether the partner-level Structured Data File (SDF) configuration is overridden.	dimension
dataAccessConfig.sdfConfig.sdfConfig.adminEmail	dataAccessConfig.sdfConfig.sdfConfig.adminEmail	The administrative email address associated with the Structured Data File (SDF) configuration.	dimension
dataAccessConfig.sdfConfig.sdfConfig.version	dataAccessConfig.sdfConfig.sdfConfig.version	The version of the Structured Data File (SDF) configuration used for data access.	dimension
dataAccessConfig.sdfConfig.version	dataAccessConfig.sdfConfig.version	The version of the Structured Data File (SDF) configuration used for data access.	dimension
data_currency	data_currency	The currency in which the reported data is presented.	dimension
data_source	data_source	The origin or provider of the data being reported or used in the platform.	dimension
data_source_placement	data_source_placement	The data source used for a particular placement.	dimension
datasource	datasource	The source of the data for reporting or analysis.	dimension
date	date	The specific date for which the report data is aggregated.	dimension
date_end	date_end	The end date of a campaign, line item, or reporting period.	dimension
date_start	date_start	The start date of a campaign, line item, or reporting period.	dimension
date_today	date_today	The current date, often used as a dimension for reporting.	dimension
day of week	day of week	The day of the week (e.g., Monday, Tuesday) on which data or events were recorded, used for scheduling and reporting.	dimension
dealId	dealId	The unique identifier for a programmatic deal.	dimension
deliveryMethod	deliveryMethod	The method by which the ad was delivered.	dimension
description	description	A user-provided description of the audience or other entity.	dimension
deviceMakeModelDetails.displayName	deviceMakeModelDetails.displayName	The display name of the device make and model targeted by an ad.	dimension
deviceTypeDetails.deviceType	deviceTypeDetails.deviceType	Details the type of device targeted by an ad, such as “Mobile”, “Tablet”, or “Desktop”.	dimension
device_category	device_category	The broad category of the device on which ads are displayed (e.g., mobile, tablet, desktop, connected TV).	dimension
device_placement	device_placement	The device targeting settings for a specific placement.	dimension
device_type	device_type	The type of device on which the ad was displayed (e.g., desktop, mobile, tablet).	dimension
digitalContentLabelDetails.contentRatingTier	digitalContentLabelDetails.contentRatingTier	Details the content rating tier for digital content, used for targeting or brand safety.	dimension
digitalContentLabelExclusionDetails.excludedContentRatingTier	digitalContentLabelExclusionDetails.excludedContentRatingTier	The content rating tier (e.g., G, PG, MA) that is excluded from ad serving based on digital content labels.	dimension
dimensions.heightPixels	dimensions.heightPixels	The height of the creative in pixels.	metric
dimensions.widthPixels	dimensions.widthPixels	The width of the creative in pixels.	metric
displayAudienceSize	displayAudienceSize	The estimated total audience size within the Display Network.	dimension
displayDesktopAudienceSize	displayDesktopAudienceSize	The estimated audience size on desktop devices within the Display Network.	dimension
displayMobileAppAudienceSize	displayMobileAppAudienceSize	The estimated audience size on mobile applications within the Display Network.	dimension
displayMobileWebAudienceSize	displayMobileWebAudienceSize	The estimated audience size on mobile web browsers within the Display Network.	dimension
displayName	displayName	The user-friendly name of an entity.	dimension
dv360_cost_usd	dv360_cost_usd	The total cost incurred for advertising activities within Display & Video 360, calculated in US Dollars.	metric
dv360_fees	dv360_fees	The total fees associated with using the Display & Video 360 platform for advertising campaigns.	metric
dynamic	dynamic	Indicates whether the creative is a dynamic creative, meaning its content can change based on various factors.	dimension
email	Email	The email address associated with a user account.	dimension
enddate	enddate	The end date of a campaign, line item, or reporting period. This is a duplicate of ‘date_end’.	dimension
entity	entity	A general reference to an advertising resource such as an advertiser, campaign, insertion order, or line item.	dimension
entityStatus	entityStatus	The current status of an entity, such as active, paused, or archived.	dimension
environmentDetails.environment	environmentDetails.environment	Details the environment where an ad is served, such as “Web”, “App”, or “Connected TV”.	dimension
exchange	exchange	The ad exchange through which the impression was purchased.	dimension
exchangeConfig.enabledExchanges	exchangeConfig.enabledExchanges	The list of ad exchanges that are enabled for the partner.	dimension
exchangeDetails.exchange	exchangeDetails.exchange	The specific ad exchange (e.g., Google Ad Manager, AppNexus) being targeted.	dimension
excludeNewExchanges	excludeNewExchanges	Indicates whether new ad exchanges should be excluded from targeting.	dimension
exitEvents	exitEvents	A list of exit events configured for a creative, specifying the URLs to which a user is directed upon clicking a specific area or interaction point.	dimension
expandOnHover	expandOnHover	A creative setting indicating if an ad expands upon a user’s mouse hover interaction.	dimension
expandingDirection	expandingDirection	The direction in which an expandable creative expands (e.g., Up, Down, Left, Right, Full Screen).	dimension
firstAndThirdPartyAudienceId	firstAndThirdPartyAudienceId	The unique identifier for a first-party or third-party audience list used in targeting.	metric
firstAndThirdPartyAudienceType	firstAndThirdPartyAudienceType	The type of audience (e.g., first-party, third-party, affinity, in-market) used for targeting.	dimension
firstPartyAndPartnerAudienceId	firstPartyAndPartnerAudienceId	The unique system-assigned identifier for a first-party or partner audience list.	metric
firstPartyAndPartnerAudienceType	firstPartyAndPartnerAudienceType	Indicates whether the audience is a first-party (client-owned data) or partner (third-party provider) audience.	dimension
first_quartile	first_quartile	Indicates if the video ad played to 25% of its duration.	metric
flight	flight	Details about the flight dates of a campaign or line item, including start and end times.	dimension
flight.dateRange.endDate.day	flight.dateRange.endDate.day	The day of the month for the end date of a campaign or line item’s flight.	metric
flight.dateRange.endDate.month	flight.dateRange.endDate.month	The month for the end date of a campaign or line item’s flight.	metric
flight.dateRange.endDate.year	flight.dateRange.endDate.year	The year for the end date of a campaign or line item’s flight.	metric
flight.dateRange.startDate.day	flight.dateRange.startDate.day	The day of the month for the start date of a campaign or line item’s flight.	metric
flight.dateRange.startDate.month	flight.dateRange.startDate.month	The month for the start date of a campaign or line item’s flight.	metric
flight.dateRange.startDate.year	flight.dateRange.startDate.year	The year for the start date of a campaign or line item’s flight.	metric
flight.flightDateType	flight.flightDateType	The type of flight dates set for a line item, indicating if they are inherited, custom, or trigger-based.	dimension
format_size	format_size	The dimensions (width x height) or size of the ad creative.	dimension
format_type	format_type	The type of ad creative format, such as display, video, audio, or native.	dimension
frequencyCap.maxImpressions	frequencyCap.maxImpressions	The maximum number of times an ad can be shown to a single user within a specified time period.	metric
frequencyCap.maxViews	frequencyCap.maxViews	The maximum number of times a user can view an ad within a specified time period before it stops being served to them. This is applicable to YouTube and Partners resources.	dimension
frequencyCap.timeUnit	frequencyCap.timeUnit	The unit of time for the frequency cap, such as day, week, or month.	dimension
frequencyCap.timeUnitCount	frequencyCap.timeUnitCount	The number of time units for the frequency cap (e.g., 3 for 3 days).	metric
frequencyCap.unlimited	frequencyCap.unlimited	Indicates whether frequency capping is disabled, allowing unlimited impressions for a user.	dimension
genderDetails.gender	genderDetails.gender	Details the gender targeted by an ad.	dimension
generalConfig.currencyCode	generalConfig.currencyCode	The three-letter currency code (e.g., “USD”, “EUR”) used for financial reporting and budgeting within the general configuration.	dimension
generalConfig.domainUrl	generalConfig.domainUrl	The primary domain URL associated with the advertiser’s general configuration.	dimension
generalConfig.timeZone	generalConfig.timeZone	The time zone set for the advertiser or partner in the general configuration, used for reporting and campaign scheduling.	dimension
geoRegionDetails.displayName	geoRegionDetails.displayName	The display name of the geographical region targeted by an ad, such as “United States” or “California”.	dimension
geoRegionDetails.geoRegionType	geoRegionDetails.geoRegionType	The type of geographical region targeted, such as “Country”, “State”, or “City”.	dimension
geoRegionDetails.negative	geoRegionDetails.negative	Indicates whether the geographic region targeting is set for exclusion (negative targeting).	dimension
geoRegionDetails.targetingOptionId	geoRegionDetails.targetingOptionId	The unique ID of the geographic region targeting option.	metric
gmailAudienceSize	gmailAudienceSize	The estimated audience size reachable through Gmail.	dimension
guaranteedOrderId	guaranteedOrderId	The unique identifier for a guaranteed programmatic order.	dimension
hostingSource	hostingSource	Indicates the source where the creative is hosted, such as Campaign Manager 360, a third-party ad server, or directly hosted by Display & Video 360.	dimension
householdIncomeDetails.householdIncome	householdIncomeDetails.householdIncome	Details the household income range targeted by an ad.	dimension
html5Video	html5Video	Indicates if a third-party VAST tag creative requires HTML5 video support.	dimension
iasCampaignMonitoring	iasCampaignMonitoring	A boolean flag indicating whether Integral Ad Science (IAS) campaign monitoring is enabled for the creative.	dimension
impressions	impressions	The number of times the ad was displayed.	metric
impressions_view_rate	impressions_view_rate	The percentage of impressions that were considered viewable, based on Active View standards.	metric
insertionOrderId	insertionOrderId	The unique identifier of the insertion order.	metric
insertionOrderType	insertionOrderType	The type of insertion order, which determines applicable settings and options, such as ad format or targeting. Examples include “Real-time bidding” (RTB) or “Over-the-top” (OTT).	dimension
insertion_order	insertion_order	The display name of an insertion order, which is a subdivision of a campaign and contains a set of line items.	dimension
insertion_order_frequency	insertion_order_frequency	The average number of times a user is exposed to ads within a specific insertion order over a given period.	dimension
insertion_order_id	insertion_order_id	The unique identifier of the insertion order.	dimension
insertion_order_integration_code	insertion_order_integration_code	A unique code used for integrating an insertion order with external systems.	dimension
insertion_order_name	insertion_order_name	The name of the insertion order.	dimension
insertion_order_status	insertion_order_status	The operational status of an insertion order, indicating if it’s active, paused, or archived.	dimension
integrationCode	integrationCode	A code used for integrating the creative with external systems or for internal identification purposes.	dimension
integrationDetails.details	integrationDetails.details	Additional specific details regarding the integration of the insertion order with other systems.	dimension
integrationDetails.integrationCode	integrationDetails.integrationCode	A custom code used for integrating with external systems.	dimension
inventory	inventory	The available ad space on publishers’ websites or apps where ads can be served.	dimension
inventorySourceId	inventorySourceId	The unique identifier of the inventory source.	metric
inventorySourceProductType	inventorySourceProductType	The type of product associated with the inventory source.	dimension
inventorySourceType	inventorySourceType	The type of the inventory source, such as open auction or private marketplace.	dimension
inventory_id	inventory_id	The unique identifier of the inventory where the ad was served.	dimension
jsTrackerUrl	jsTrackerUrl	The URL of a JavaScript tracker used for recording impressions or other metrics.	dimension
keywordDetails.keyword	keywordDetails.keyword	The specific keyword used for targeting ads.	dimension
keywordDetails.negative	keywordDetails.negative	Indicates whether the keyword is used for negative targeting, meaning ads will not be shown on content related to this keyword.	dimension
keyword_type_campaign	keyword_type_campaign	The type of keyword targeting used for a campaign (e.g., broad match, exact match, phrase match).	dimension
kpi.kpiAlgorithmId	kpi.kpiAlgorithmId	The unique identifier for the algorithm used to optimize for a specific Key Performance Indicator (KPI).	dimension
kpi.kpiAmountMicros	kpi.kpiAmountMicros	The goal amount of a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros of the advertiser’s currency.	metric
kpi.kpiPercentageMicros	kpi.kpiPercentageMicros	The decimal representation of the goal percentage for a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros.	metric
kpi.kpiString	kpi.kpiString	A string value representing a Key Performance Indicator (KPI) for a campaign or insertion order.	dimension
kpi.kpiType	kpi.kpiType	The type of Key Performance Indicator (KPI) used to measure campaign or insertion order performance.	dimension
languageDetails.displayName	languageDetails.displayName	The display name of the language targeted by an ad, such as “English” or “Spanish”.	dimension
language_campaign	language_campaign	The language targeted for a campaign.	dimension
language_creative	language_creative	The language specified for the creative content.	dimension
lastLoginTime	Last login time	The timestamp of the user’s last login to the platform.	dimension
last_refresh_date	last_refresh_date	The date and time when the data for a specific report or entity was last updated or refreshed in the platform.	dimension
line item_name	line item_name	The display name of a line item, which defines the specifics of ad delivery, bidding, and targeting.	dimension
lineItemId	lineItemId	The unique identifier of the line item.	metric
lineItemIds	lineItemIds	A list of unique identifiers for the line items with which the creative is associated.	dimension
lineItemType	lineItemType	The type of line item, such as standard, programmatic guaranteed, or TrueView.	dimension
line_item_frequency	line_item_frequency	The average number of times a user is exposed to ads within a specific line item over a given period.	dimension
line_item_name	line_item_name	The name of the line item.	dimension
line_item_type	line_item_type	The type of line item (e.g., Display, Video, Audio, YouTube & Partners).	dimension
market	market	The geographic market for campaign targeting.	dimension
market_geo_campaign	market_geo_campaign	The geographic market targeted at the campaign level.	dimension
market_geo_placement	market_geo_placement	The geographic market targeted at the placement level.	dimension
marketing_channel	marketing_channel	The specific channel through which marketing efforts are delivered, such as display advertising, video, or social media.	dimension
match_type_campaign	match_type_campaign	The match type used for keyword targeting within a campaign (e.g., exact, phrase, broad).	dimension
measurable_impressions	measurable_impressions	The number of ad impressions that met the criteria for being measurable according to viewability standards.	metric
mediaDuration	mediaDuration	The total duration of the media asset within the creative, applicable to video, audio, or native video creatives.	dimension
media_channel	media_channel	The channel through which media is delivered, such as display, video, or audio.	dimension
media_cost	media_cost	The total cost of purchasing ad impressions or media inventory.	metric
media_cost_USD	media_cost_USD	The total cost of media purchases, reported in US Dollars.	metric
media_cost_advertiser_currency	media_cost_advertiser_currency	The total cost of media purchases, reported in the advertiser’s local currency.	metric
media_cost_partner_currency	media_cost_partner_currency	The total cost of media purchases, reported in the partner’s local currency.	metric
media_type	media_type	The format of the ad creative, such as display, video, or audio.	dimension
membershipDurationDays	membershipDurationDays	The number of days an entry remains active in the audience list after a qualifying event, applicable to first-party audiences.	dimension
midpoint	midpoint	Indicates if the video ad played to 50% of its duration.	metric
mobileApp	mobileApp	Details about the mobile application targeted by the ad.	dimension
mobileApp.appId	mobileApp.appId	The unique identifier for a mobile application.	dimension
mobileApp.displayName	mobileApp.displayName	The display name of the mobile application.	dimension
mobileApp.platform	mobileApp.platform	The operating system platform of the mobile application (e.g., iOS, Android).	dimension
mobileApp.publisher	mobileApp.publisher	The publisher of the mobile application.	dimension
mobileDeviceIdList.consent.adPersonalization	mobileDeviceIdList.consent.adPersonalization	The consent status provided by the user for using their data for ad personalization, as part of a Customer Match mobile device ID list.	dimension
mobileDeviceIdList.consent.adUserData	mobileDeviceIdList.consent.adUserData	The consent status provided by the user for using their general ad-related data, as part of a Customer Match mobile device ID list.	dimension
mobileDeviceIdList.mobileDeviceIds	mobileDeviceIdList.mobileDeviceIds	A list of mobile device identifiers used to define the members of a Customer Match audience.	dimension
month of year	month of year	The month of the year in which data or events were recorded, used for time-based reporting.	dimension
mp3Audio	mp3Audio	Indicates whether a third-party audio creative supports the MP3 audio format.	dimension
nativeContentPositionDetails.contentPosition	nativeContentPositionDetails.contentPosition	The position of native content ads on a page, such as in-article, in-feed, peripheral, or recommendation.	dimension
negativelyTargetedLineItemCount	negativelyTargetedLineItemCount	The count of negatively targeted channels under the advertiser.	dimension
notes	notes	Free-form text for notes or additional information related to the creative.	dimension
obaIcon.clickTrackingUrl	obaIcon.clickTrackingUrl	The required click tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks user clicks.	dimension
obaIcon.dimensions.heightPixels	obaIcon.dimensions.heightPixels	The height of the OBA (Online Behavioral Advertising) icon in pixels.	dimension
obaIcon.dimensions.widthPixels	obaIcon.dimensions.widthPixels	The width of the OBA (Online Behavioral Advertising) icon in pixels.	dimension
obaIcon.landingPageUrl	obaIcon.landingPageUrl	The required landing page URL for the OBA (Online Behavioral Advertising) icon, to which a user is directed upon clicking the icon.	dimension
obaIcon.position	obaIcon.position	The position of the OBA (Online Behavioral Advertising) icon on the creative (e.g., top-right, bottom-left).	dimension
obaIcon.program	obaIcon.program	The program or certification (e.g., AdChoices) represented by the OBA (Online Behavioral Advertising) icon.	dimension
obaIcon.resourceMimeType	obaIcon.resourceMimeType	The MIME (Multipurpose Internet Mail Extensions) type of the OBA (Online Behavioral Advertising) icon resource, indicating its format (e.g., image/png).	dimension
obaIcon.resourceUrl	obaIcon.resourceUrl	The URL where the OBA (Online Behavioral Advertising) icon’s image or resource is hosted.	dimension
obaIcon.viewTrackingUrl	obaIcon.viewTrackingUrl	The required view tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks impressions of the icon.	dimension
oggAudio	oggAudio	Indicates whether a third-party audio creative supports the OGG audio format.	dimension
omidDetails.omid	omidDetails.omid	The type of Open Measurement (OMID) enabled inventory to target, used for third-party viewability and verification measurement.	dimension
onScreenPositionDetails.onScreenPosition	onScreenPositionDetails.onScreenPosition	Details the on-screen position where an ad is targeted to appear.	dimension
operatingSystemDetails.displayName	operatingSystemDetails.displayName	The display name of the operating system targeted by an ad, such as “Android” or “iOS”.	dimension
optimizationObjective	optimizationObjective	The specific goal or objective that the campaign or insertion order is optimized towards, influencing bid strategies and KPIs.	dimension
p100_audio	p100_audio	The percentage of audio ad plays that reached 100% completion.	metric
p100_videos	p100_videos	The percentage of video ad plays that reached 100% completion.	metric
p25_audio	p25_audio	The percentage of audio ad plays that reached 25% completion.	metric
p25_video	p25_video	The percentage of video ad plays that reached 25% completion.	metric
p50_audio	p50_audio	The percentage of audio ad plays that reached 50% completion.	metric
p50_video	p50_video	The percentage of video ad plays that reached 50% completion.	metric
p75_audio	p75_audio	The percentage of audio ad plays that reached 75% completion.	metric
p75_video	p75_video	The percentage of video ad plays that reached 75% completion.	metric
pacing.dailyMaxImpressions	pacing.dailyMaxImpressions	The maximum number of impressions allowed per day for pacing the ad delivery.	metric
pacing.dailyMaxMicros	pacing.dailyMaxMicros	The maximum budget, in micros, allowed per day for pacing the ad delivery.	metric
pacing.pacingPeriod	pacing.pacingPeriod	The period over which the budget is paced, such as daily or flight-based.	dimension
pacing.pacingType	pacing.pacingType	The method of pacing used for ad delivery, such as even or as fast as possible.	dimension
parentalStatusDetails.parentalStatus	parentalStatusDetails.parentalStatus	Details the parental status targeted by an ad.	dimension
partner	partner	The identifier for a partner entity in Display & Video 360.	dimension
partnerCosts	partnerCosts	A list of additional costs incurred by the partner for the campaign.	dimension
partnerCosts.costType	partnerCosts.costType	The type of cost incurred by partners.	dimension
partnerCosts.feeAmount	partnerCosts.feeAmount	The flat fee amount for a partner cost.	dimension
partnerCosts.feePercentageMillis	partnerCosts.feePercentageMillis	The fee as a percentage in millis (thousandths of a percent) for a partner cost.	dimension
partnerCosts.feeType	partnerCosts.feeType	The type of fee for a partner cost.	dimension
partnerCosts.invoiceType	partnerCosts.invoiceType	The invoicing method for a partner cost.	dimension
partnerCosts.{NUM}.costType	partnerCosts.{NUM}.costType	The type of cost incurred by partners.	dimension
partnerCosts.{NUM}.feeAmount	partnerCosts.{NUM}.feeAmount	The flat fee amount for a partner cost.	metric
partnerCosts.{NUM}.feePercentageMillis	partnerCosts.{NUM}.feePercentageMillis	The fee as a percentage in millis (thousandths of a percent) for a partner cost.	metric
partnerCosts.{NUM}.feeType	partnerCosts.{NUM}.feeType	The type of fee for a partner cost.	dimension
partnerCosts.{NUM}.invoiceType	partnerCosts.{NUM}.invoiceType	The invoicing method for a partner cost.	dimension
partnerId	partnerId	The unique identifier of the partner associated with an advertiser.	metric
partnerRevenueModel.markupAmount	partnerRevenueModel.markupAmount	The amount of markup applied by the partner in their revenue model, in micros. One micro is one millionth of the currency unit.	dimension
partnerRevenueModel.markupType	partnerRevenueModel.markupType	The type of markup applied by the partner in their revenue model, such as a percentage or a fixed amount.	dimension
partner_currency	partner_currency	The currency used by the partner for billing and reporting.	dimension
partner_placement	partner_placement	The partner associated with a specific placement.	dimension
partner_status	partner_status	The current status of the partner (e.g., active, paused, archived).	dimension
placement_ad_serving_method	placement_ad_serving_method	The ad serving method used for the placement.	dimension
placement_audience	placement_audience	The audience segment targeted by the placement.	dimension
placement_creative_language	placement_creative_language	The language of creatives allowed for the placement.	dimension
placement_creative_size	placement_creative_size	The size requirements for creatives in the placement.	dimension
placement_creative_type	placement_creative_type	The type of creatives allowed for the placement.	dimension
placement_data_source	placement_data_source	The data source used for the placement.	dimension
placement_device	placement_device	The device types targeted by the placement.	dimension
placement_funnel	placement_funnel	The stage of the marketing funnel that a particular ad placement is designed to address.	dimension
placement_key	placement_key	A unique identifier or key for an ad placement.	dimension
placement_market_geo	placement_market_geo	The geographic market targeted by the placement.	dimension
placement_market_target	placement_market_target	The target market segment for the placement.	dimension
placement_name	placement_name	The name of the ad placement.	dimension
placement_partner	placement_partner	The partner associated with the placement.	dimension
placement_products	placement_products	The products or services promoted through a specific ad placement.	dimension
placement_programmatic_deal_type	placement_programmatic_deal_type	The type of programmatic deal for the placement (e.g., Private Marketplace, Programmatic Guaranteed).	dimension
placement_sub_partner	placement_sub_partner	A sub-partner or reseller associated with the placement.	dimension
placement_targeting	placement_targeting	The overall targeting settings applied to the placement.	dimension
placement_type	placement_type	The type of ad placement (e.g., display, video, mobile).	dimension
platform	platform	The operating system or device platform targeted by the advertisement (e.g., mobile, desktop, connected TV).	dimension
platform_id	platform_id	A unique identifier for the operating system or device platform.	dimension
platform_name	platform_name	The display name of the operating system or device platform targeted by the ad.	dimension
poiDetails.displayName	poiDetails.displayName	The display name of the Point of Interest (POI) being targeted for proximity campaigns.	dimension
poiDetails.latitude	poiDetails.latitude	The latitude coordinate of the Point of Interest (POI) being targeted for proximity campaigns.	dimension
poiDetails.longitude	poiDetails.longitude	The longitude coordinate of the Point of Interest (POI) being targeted for proximity campaigns.	dimension
positivelyTargetedLineItemCount	positivelyTargetedLineItemCount	The number of line items that have positive targeting options applied, meaning they are configured to reach specific audiences or inventory.	dimension
product	product	The product being advertised in the campaign.	dimension
product_category	product_category	The category of the product being advertised.	dimension
programmatic_deal_type_placement	programmatic_deal_type_placement	The type of programmatic deal for a specific placement.	dimension
programmatic_fee	programmatic_fee	Fees associated with programmatic ad buying, such as exchange fees or platform fees.	metric
programmatic_type	programmatic_type	The type of programmatic advertising used, such as open auction, private marketplace, or programmatic guaranteed.	dimension
progressOffset.percentage	progressOffset.percentage	The offset in percentage of the audio or video creative’s duration, used for tracking playback progress.	dimension
progressOffset.seconds	progressOffset.seconds	The offset in seconds from the start of the audio or video creative, used for tracking playback progress.	metric
publisherName	publisherName	The name of the publisher providing the ad inventory.	dimension
quarters	quarters	A temporal dimension representing financial quarters for reporting and analysis.	dimension
rateDetails.inventorySourceRateType	rateDetails.inventorySourceRateType	The rate type of the inventory source, such as CPM or fixed price.	dimension
rateDetails.minimumSpend.currencyCode	rateDetails.minimumSpend.currencyCode	The currency code for the minimum spend amount.	dimension
rateDetails.minimumSpend.nanos	rateDetails.minimumSpend.nanos	The fractional amount of the minimum spend, in nanos (one billionth of a unit).	metric
rateDetails.minimumSpend.units	rateDetails.minimumSpend.units	The whole amount of the minimum spend.	metric
rateDetails.rate.currencyCode	rateDetails.rate.currencyCode	The currency code for the rate.	dimension
rateDetails.rate.nanos	rateDetails.rate.nanos	The fractional amount of the rate, in nanos (one billionth of a unit).	metric
rateDetails.rate.units	rateDetails.rate.units	The whole amount of the rate.	metric
rateDetails.unitsPurchased	rateDetails.unitsPurchased	The number of units purchased at the specified rate (e.g., impressions, clicks).	metric
readAdvertiserIds	readAdvertiserIds	A list of advertiser IDs that the current user has read access to.	dimension
readPartnerIds	readPartnerIds	A list of partner IDs that the current user has read access to.	dimension
readWriteAccessors.advertisers.advertiserIds	readWriteAccessors.advertisers.advertiserIds	A list of advertiser IDs that the current user has read and write access to.	dimension
readWriteAccessors.partner.partnerId	readWriteAccessors.partner.partnerId	The unique identifier of the partner that the current user has read and write access to.	metric
region	region	A geographical area or region targeted by an advertising campaign or where ad events occurred.	dimension
report_ends_at	report_ends_at	The timestamp indicating when a report’s data collection period concludes.	dimension
report_id	report_id	The unique identifier for a generated report.	dimension
report_starts_at	report_starts_at	The timestamp indicating when a report’s data collection period begins.	dimension
report_type	report_type	The type of report generated, indicating the data source and structure (e.g., standard performance, Floodlight, metadata).	dimension
reported_at	reported_at	The timestamp indicating when a report was generated or the data was recorded.	dimension
requireHtml5	requireHtml5	Indicates whether the creative requires HTML5 video support for proper rendering and playback.	dimension
requireMraid	requireMraid	Indicates whether the creative requires MRAID (Mobile Rich Media Ad Interface Definitions) support for interactive mobile ad functionality.	dimension
requirePingForAttribution	requirePingForAttribution	Indicates whether a ping is required for attribution tracking for the creative.	dimension
reservationType	reservationType	The type of inventory reservation, such as guaranteed or preferred.	dimension
revenue	revenue	The total revenue generated from advertising campaigns.	metric
revenue_advertiser_currency	revenue_advertiser_currency	The total revenue generated from advertising, reported in the advertiser’s currency.	metric
reviewStatus.approvalStatus	reviewStatus.approvalStatus	The overall approval status of the creative, summarizing its content, policy, and landing page review statuses.	dimension
reviewStatus.contentAndPolicyReviewStatus	reviewStatus.contentAndPolicyReviewStatus	The review status of the creative’s content and its compliance with advertising policies.	dimension
reviewStatus.creativeAndLandingPageReviewStatus	reviewStatus.creativeAndLandingPageReviewStatus	The review status of the creative itself and its associated landing page.	dimension
reviewStatus.exchangeReviewStatuses	reviewStatus.exchangeReviewStatuses	A list of review statuses for the creative across different ad exchanges.	dimension
reviewStatus.publisherReviewStatuses	reviewStatus.publisherReviewStatuses	The review statuses from individual publishers for a creative. This field is deprecated and will no longer be populated.	dimension
seller_name	seller_name	The name of the seller or ad exchange providing the inventory.	dimension
sensitiveCategoryDetails.sensitiveCategory	sensitiveCategoryDetails.sensitiveCategory	The sensitive content category (e.g., Adult, Violence, Gambling) used for targeting exclusion to ensure brand safety.	dimension
sensitiveCategoryExclusionDetails.excludedSensitiveCategory	sensitiveCategoryExclusionDetails.excludedSensitiveCategory	The specific sensitive content category that is excluded from ad serving.	dimension
servingConfig.exemptTvFromViewabilityTargeting	servingConfig.exemptTvFromViewabilityTargeting	Indicates whether connected TV devices are exempt from viewability targeting settings for video line items under the advertiser.	dimension
site_name	site_name	The name of the website or app where an ad is displayed.	dimension
skipOffset.percentage	skipOffset.percentage	The offset in percentage of the video or audio creative’s duration after which the ad becomes skippable.	dimension
skipOffset.seconds	skipOffset.seconds	The offset in seconds from the start of the video or audio creative after which the ad becomes skippable.	metric
skippable	skippable	Indicates whether a video creative has a skip button and allows users to skip the ad after a certain duration.	dimension
source	source	The source of the ad inventory or data.	dimension
source_campaign	source_campaign	The name or identifier of the original campaign from which an ad event or conversion originated. This is a duplicate of ‘Source Campaign’.	dimension
spend	spend	The total amount of money spent on the ad campaign.	metric
spend (exchange rate)	spend (exchange rate)	The advertising spend adjusted by the applicable exchange rate, reflecting the cost in a different currency.	metric
startdate	startdate	The start date of a campaign, line item, or reporting period. This is a duplicate of ‘date_start’.	dimension
status	status	The current operational state of an entity, such as active, paused, or pending.	dimension
status.configStatus	status.configStatus	The configuration status of the entity, indicating if it’s properly set up.	dimension
status.entityPauseReason	status.entityPauseReason	The reason why an entity (e.g., line item) is currently paused.	dimension
status.entityStatus	status.entityStatus	The overall status of an entity, such as active, paused, or archived.	dimension
status.sellerPauseReason	status.sellerPauseReason	The reason why a seller’s inventory or deal is currently paused.	dimension
status.sellerStatus	status.sellerStatus	The current status of the seller’s inventory or deal.	dimension
subExchangeDetails.displayName	subExchangeDetails.displayName	The display name of a sub-exchange, which is a categorized subset of exchange inventory.	dimension
sum_clicks	sum_clicks	The total number of clicks on an ad.	metric
sum_impressions	sum_impressions	The total number of times an ad creative was displayed.	metric
sum_revenue	sum_revenue	The total revenue generated from advertising activities.	metric
sum_views	sum_views	The total number of times a video ad was viewed.	metric
target	target	The specific audience, inventory, or context an ad campaign is configured to reach.	dimension
targeting	targeting	A general term referring to the criteria used to define the audience or inventory for an advertising campaign.	dimension
targetingExpansion	targetingExpansion	Settings related to expanding targeting beyond the defined criteria to reach a wider audience.	dimension
targetingExpansion.audienceExpansionLevel	targetingExpansion.audienceExpansionLevel	The level of audience expansion applied to targeting.	dimension
targetingExpansion.audienceExpansionSeedListExcluded	targetingExpansion.audienceExpansionSeedListExcluded	Indicates whether the seed list is excluded from audience expansion for targeting.	dimension
targetingExpansion.enableOptimizedTargeting	targetingExpansion.enableOptimizedTargeting	Indicates whether optimized targeting is enabled.	dimension
targetingOptionId	targetingOptionId	The unique identifier for a specific targeting option.	metric
targetingType	targetingType	The specific category or type of targeting being applied, such as TARGETING_TYPE_GEO_REGION or TARGETING_TYPE_DEVICE_TYPE.	dimension
targeting_type	targeting_type	The category or method of targeting used for an ad campaign, such as device, geography, or audience.	dimension
targeting_type_campaign	targeting_type_campaign	The type of targeting configured for a campaign (e.g., geographical, audience-based, keyword-based).	dimension
targeting_type_display	targeting_type_display	The human-readable name of the targeting type used for an ad campaign.	dimension
thirdPartyTag	thirdPartyTag	The original HTML or JavaScript tag provided by a third-party ad server for the creative.	dimension
thirdPartyUrls	thirdPartyUrls	A list of URLs from third-party tracking vendors used to monitor interactions and events for a creative.	dimension
third_quartile	third_quartile	Indicates if the video ad played to 75% of its duration.	metric
timeRange.endTime	timeRange.endTime	The end date and time of a specified time range.	dimension
timeRange.startTime	timeRange.startTime	The start date and time of a specified time range.	dimension
timerEvents	timerEvents	A list of timer events configured for a rich media creative, tracking the duration of user engagement with specific creative elements.	dimension
trackerUrls	trackerUrls	A list of URLs used by analytics providers or third-party ad technology vendors for tracking purposes.	dimension
transcodes	transcodes	Output-only field providing details on the various transcoded versions of an audio/video creative’s main asset, optimized for different players and bandwidths.	dimension
trueview_frequency	trueview_frequency	The average number of times a user is exposed to TrueView (YouTube) ads over a given period.	dimension
trueview_views	trueview_views	The number of views received for a TrueView ad.	metric
universalAdId.id	universalAdId.id	The unique identifier for a creative, assigned by a registry, which is universally unique across different advertising platforms. This is part of the VAST 4.0 standard.	dimension
universalAdId.registry	universalAdId.registry	The registry (e.g., Ad-ID, Clearcast, DV360) that provides the unique creative identifier for a Universal Ad ID. This is part of the VAST 4.0 standard.	dimension
updateDate	updateDate	The date when the entity was last updated.	dimension
updateTime	updateTime	The time when the entity was last updated.	dimension
updated_date	updated_date	The date when an entity was last updated.	dimension
userId	User ID	The unique identifier for a user in the platform.	metric
userRewardedContentDetails.userRewardedContent	userRewardedContentDetails.userRewardedContent	The status indicating whether the ad offers a reward to the user for viewing the content.	dimension
userRole	User role	The specific role assigned to a user, defining their permissions and access within the platform.	dimension
vastTagUrl	vastTagUrl	The URL of the VAST (Video Ad Serving Template) tag for a third-party video creative.	dimension
vendor	vendor	The third-party vendor associated with a specific metric, service, or measurement.	dimension
videoPlayerSizeDetails.videoPlayerSize	videoPlayerSizeDetails.videoPlayerSize	The size of the video player where the ad is served (e.g., small, large, HD).	dimension
video_completions	video_completions	The total number of times a video ad was played to 100% completion.	metric
video_duration	video_duration	The total duration of the video creative in seconds.	metric
video_exposure_time	video_exposure_time	The duration, in seconds, that a video ad was exposed to and viewable by a user.	metric
video_in_view_time	video_in_view_time	The total duration, in seconds, that a video ad was considered ‘in view’ based on Active View standards (e.g., 50% of pixels on screen for at least two seconds).	metric
video_play	video_play	The number of times a video ad began playing.	metric
video_player_size	video_player_size	The dimensions or size of the video player where the ad was rendered.	dimension
video_quartile_25_views	video_quartile_25_views	The number of times a video ad was viewed to at least 25% of its duration.	metric
video_quartile_50_views	video_quartile_50_views	The number of times a video ad was viewed to at least 50% of its duration.	metric
video_quartile_75_views	video_quartile_75_views	The number of times a video ad was viewed to at least 75% of its duration.	metric
viewabilityDetails.viewability	viewabilityDetails.viewability	Details the viewability criteria or settings for an ad.	dimension
views	views	The number of views recorded for a video ad.	metric
views_cost	views_cost	The cost incurred for ad views or impressions.	metric
vpaid	vpaid	Indicates whether a third-party VAST tag creative requires VPAID (Video Player Ad-Serving Interface Definition) support.	dimension
warningMessages	warningMessages	A list of warning messages associated with the entity or its configuration.	dimension
warningMessages.{NUM}	warningMessages.{NUM}	A list of warning messages associated with an entity, such as a line item.	dimension
year_campaign	year_campaign	The year in which a campaign runs.	dimension
youtubeAndPartnersSettings	youtubeAndPartnersSettings	Configuration settings specific to advertising on YouTube and Google video partners.	dimension
youtubeAndPartnersSettings.contentCategory	youtubeAndPartnersSettings.contentCategory	The content category for YouTube and Partners inventory.	dimension
youtubeAndPartnersSettings.effectiveContentCategory	youtubeAndPartnersSettings.effectiveContentCategory	The effective content category applied to YouTube and Partners inventory.	dimension
youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv	youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv	Indicates whether Google TV inventory is included for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube	youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube	Indicates whether YouTube inventory is included for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners	youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners	Indicates whether YouTube video partners inventory is included for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.leadFormId	youtubeAndPartnersSettings.leadFormId	The ID of the lead form associated with YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.linkedMerchantId	youtubeAndPartnersSettings.linkedMerchantId	The ID of the linked merchant account for YouTube and Partners ads.	metric
youtubeAndPartnersSettings.relatedVideoIds	youtubeAndPartnersSettings.relatedVideoIds	A list of IDs for videos related to YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.targetFrequency.targetCount	youtubeAndPartnersSettings.targetFrequency.targetCount	The target number of impressions or views for frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.targetFrequency.timeUnit	youtubeAndPartnersSettings.targetFrequency.timeUnit	The time unit (e.g., DAY, WEEK) for frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.targetFrequency.timeUnitCount	youtubeAndPartnersSettings.targetFrequency.timeUnitCount	The number of time units for frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs	Configuration settings for brand lift measurement provided by third-party vendors for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs	Configuration settings for brand safety measurement provided by third-party vendors for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.placementId	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.placementId	The placement ID associated with a specific third-party brand safety vendor configuration for YouTube and Partners ads.	metric
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.vendor	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.vendor	The third-party vendor used for brand safety measurement for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs	Configuration settings for reach measurement provided by third-party vendors for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs	Configuration settings for viewability measurement provided by third-party vendors for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.placementId	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.placementId	The placement ID associated with a specific third-party viewability vendor configuration for YouTube and Partners ads.	metric
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.vendor	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.vendor	The third-party vendor used for viewability measurement for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration	youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration	The minimum duration for a video ad in a sequence for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.videoAdSequenceSettings.steps	youtubeAndPartnersSettings.videoAdSequenceSettings.steps	The steps defined for a video ad sequence for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions	youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions	The maximum number of impressions for view frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.viewFrequencyCap.maxViews	youtubeAndPartnersSettings.viewFrequencyCap.maxViews	The maximum number of views for view frequency capping in YouTube and Partners ads.	metric
youtubeAndPartnersSettings.viewFrequencyCap.timeUnit	youtubeAndPartnersSettings.viewFrequencyCap.timeUnit	The time unit (e.g., DAY, WEEK) for view frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount	youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount	The number of time units for view frequency capping in YouTube and Partners ads.	metric
youtubeAndPartnersSettings.viewFrequencyCap.unlimited	youtubeAndPartnersSettings.viewFrequencyCap.unlimited	Indicates whether view frequency capping for YouTube and Partners ads is unlimited.	dimension
youtubeAudienceSize	youtubeAudienceSize	The estimated audience size reachable through YouTube.	dimension
youtubeChannelDetails.channelId	youtubeChannelDetails.channelId	The unique identifier for a specific YouTube channel targeted or excluded from campaigns.	dimension
youtubeChannelDetails.negative	youtubeChannelDetails.negative	Indicates if the YouTube channel is being negatively targeted (excluded) from ad serving.	dimension
youtubeVideoDetails.negative	youtubeVideoDetails.negative	Indicates if the YouTube video is being negatively targeted (excluded) from ad serving.	dimension
youtubeVideoDetails.videoId	youtubeVideoDetails.videoId	The unique identifier for a specific YouTube video targeted or excluded from campaigns.	dimension