Google Display & Video 360: Most-used fields

The table below gives information about most-used fields that you can import from Google Display & Video 360. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
1_sec_in_view_impressions	1_sec_in_view_impressions	The number of impressions where at least 50% of the ad’s pixels were on screen for at least one continuous second, as per industry viewability standards.	metric
2_sec_video_in_view_impressions	2_sec_video_in_view_impressions	The number of video impressions where at least 50% of the video ad’s pixels were on screen for at least two continuous seconds, as per industry video viewability standards.	metric
5_sec_in_view_impressions	5_sec_in_view_impressions	The number of impressions where at least 50% of the ad’s pixels were on screen for at least five continuous seconds.	metric
Absolute Brand Lift	Absolute Brand Lift	The absolute change in brand-related metrics (e.g., brand awareness, ad recall) resulting from an advertising campaign.	dimension
Active View: Average Viewable Time (seconds)	Active View: Average Viewable Time (seconds)	The average time, in seconds, that the ad appeared on screen in a viewable state. Only viewable impressions are included in this metric.	metric
Active_view_Total_viewable_time	Active_view_Total_viewable_time	The total amount of time, in seconds, that an ad was actively on screen and considered viewable.	metric
Activity	Activity	A specific user action or event tracked as a Floodlight activity (e.g., a conversion or site visit).	dimension
Activity ID	Activity ID	The unique identifier for a Floodlight activity.	metric
Actual Costs	Actual Costs		metric
Ad Name	Ad Name	The name of the advertisement.	dimension
Ad Size	Ad Size	The dimensions (width x height) of the ad creative.	dimension
AdLingo Fee (Adv Currency)	AdLingo Fee (Adv Currency)		metric
AdXpose Fee (Adv Currency)	AdXpose Fee (Adv Currency)		metric
Adloox Fee (Adv Currency)	Adloox Fee (Adv Currency)	The fee charged by Adloox, a third-party vendor for brand safety and ad verification, calculated in the advertiser’s currency.	metric
Adloox Pre-Bid Fee (Adv Currency)	Adloox Pre-Bid Fee (Adv Currency)	The pre-bid fee charged by Adloox, a third-party vendor for brand safety and ad verification, calculated in the advertiser’s currency.	metric
Adsafe Fee (Adv Currency)	Adsafe Fee (Adv Currency)		metric
Adserving-Costs	Adserving-Costs		metric
Advanced Ad Serving Fee (Partner Currency)	Advanced Ad Serving Fee (Partner Currency)	Fees for advanced ad serving capabilities, calculated in the partner’s currency.	metric
Advanced Ad Serving Fee (USD)	Advanced Ad Serving Fee (USD)	An additional impression-based fee charged for serving advanced display, video, and audio creative formats, expressed in U.S. Dollars.	metric
Advertiser Name	Advertiser Name	The name of the advertiser.	dimension
Advertiser-Campaign	Advertiser-Campaign		dimension
Advertising channel	Advertising channel	The marketing channel through which the advertisement is delivered (e.g., display, video, audio).	dimension
Age (YouTube)	Age (YouTube)	The age group demographic of the audience interacting with YouTube ads.	dimension
Agency	Agency		dimension
Agency Trading Desk Fee (Adv Currency)	Agency Trading Desk Fee (Adv Currency)	The fee charged by an agency trading desk for managing programmatic advertising campaigns, calculated in the advertiser’s currency.	metric
Aggregate Knowledge Fee (Adv Currency)	Aggregate Knowledge Fee (Adv Currency)		metric
All Survey Responses	All Survey Responses	The total number of responses received in brand lift surveys.	metric
Anonymous Inventory Modeling	Anonymous Inventory Modeling	A dimension indicating whether an impression was acquired through modeled frequency management or if the inventory source is anonymous (publisher name available, but not the specific URL).	dimension
Audience List Cost (USD)	Audience List Cost (USD)	The cost associated with targeting a specific audience list, in USD.	metric
Audience Type	Audience Type	The type of audience targeted, such as first-party, third-party, affinity, or in-market.	dimension
Audience segment	Audience segment	A group of users defined by specific demographic, interest, or behavioral characteristics, used for targeting.	dimension
Audience segment type	Audience segment type	The classification of an audience segment (e.g., affinity, in-market, custom).	dimension
Audio Cost eCPCL (Adv Currency)	Audio Cost eCPCL (Adv Currency)	The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency.	metric
Audio Media Cost eCPCL (Adv Currency)	Audio Media Cost eCPCL (Adv Currency)	The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency.	metric
Audio Stops (Audio)	Audio Stops (Audio)	The number of times an audio creative was stopped by users during playback.	metric
Average Watch Time per Impression (seconds)	Average Watch Time per Impression (seconds)	The average number of seconds a user watched a TrueView in-stream or bumper ad per impression. Watch time is measured from the start of the ad until it is completed, skipped, or stops playing.	metric
Baseline Positive Response Rate	Baseline Positive Response Rate	The rate of positive responses from the control group in brand lift surveys, serving as a baseline.	dimension
Baseline Survey Responses	Baseline Survey Responses	The total number of survey responses collected from the control group in brand lift studies.	dimension
Bids	Bids	The total number of bids made in an auction for ad impressions.	metric
Billable Cost (Adv Currency)	Billable Cost (Adv Currency)	The total cost invoiced to partners for using Display & Video 360, reported in the advertiser’s currency.	metric
Billable Cost (Partner Currency)	Billable Cost (Partner Currency)	The total cost that is billable, expressed in the partner’s local currency.	metric
Billable Cost (USD)	Billable Cost (USD)	The total cost that is billable, expressed in United States Dollars.	metric
Brand	Brand	The brand associated with the advertising campaign.	dimension
Budget	Budget	The allocated financial budget for a campaign or insertion order.	metric
Budget Segment ID	Budget Segment ID	The unique identifier for a specific budget segment.	dimension
Budget Segment Type	Budget Segment Type	The classification or category of a budget segment, indicating how a portion of the total budget is managed or allocated.	dimension
CM Placement ID	CM Placement ID	The unique identifier for a placement in Campaign Manager 360 (CM360), which can be associated with creatives in Display & Video 360.	metric
CM Post-Click Revenue	CM Post-Click Revenue	Revenue generated from conversions that occurred after a user clicked on a Campaign Manager 360 (CM360) tracked ad.	metric
CM Post-View Revenue	CM Post-View Revenue	Revenue generated from conversions that occurred after a user viewed a Campaign Manager 360 (CM360) tracked ad, without clicking.	metric
CM360 Placement	CM360 Placement	Refers to a placement defined in Campaign Manager 360 (CM360).	dimension
CPM Fee 1 (Adv Currency)	CPM Fee 1 (Adv Currency)	The first CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 1 (Partner Currency)	CPM Fee 1 (Partner Currency)		metric
CPM Fee 1 (USD)	CPM Fee 1 (USD)		metric
CPM Fee 2 (Adv Currency)	CPM Fee 2 (Adv Currency)	The second CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 2 (Partner Currency)	CPM Fee 2 (Partner Currency)		metric
CPM Fee 2 (USD)	CPM Fee 2 (USD)		metric
CPM Fee 3 (Adv Currency)	CPM Fee 3 (Adv Currency)	The third CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 3 (Partner Currency)	CPM Fee 3 (Partner Currency)		metric
CPM Fee 3 (USD)	CPM Fee 3 (USD)		metric
CPM Fee 4 (Adv Currency)	CPM Fee 4 (Adv Currency)	The fourth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 4 (Partner Currency)	CPM Fee 4 (Partner Currency)		metric
CPM Fee 4 (USD)	CPM Fee 4 (USD)		metric
CPM Fee 5 (Adv Currency)	CPM Fee 5 (Adv Currency)	The fifth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
CPM Fee 5 (Partner Currency)	CPM Fee 5 (Partner Currency)		metric
CPM Fee 5 (USD)	CPM Fee 5 (USD)		metric
Campaign Advertiser Id	Advertiser Id	The unique identifier for the advertiser associated with the campaign.	metric
Campaign Brand Safety Custom Settings	Brand Safety Custom Settings	Custom configurations applied to a campaign to ensure ads are served in brand-safe environments.	dimension
Campaign Brand Safety Sensitivity Setting	Brand Safety Sensitivity Setting	The level of sensitivity applied to brand safety controls for a campaign (e.g., standard, high).	dimension
Campaign Budget	Campaign Budget	The total budget allocated to a campaign, often segmented over specific periods. This field helps track the financial spend for a campaign.	metric
Campaign Budget Segments	Campaign Budget Segments	Divisions of the overall campaign budget, potentially with different pacing or date ranges, allowing for more granular control over spend.	dimension
Campaign Category	Campaign Category		dimension
Campaign Creative Types	Creative Types	The types of creative assets used within a campaign (e.g., image, video, native). The DV360 API campaigns resource can include creative types.	dimension
Campaign Demographic Targeting Age	Campaign Demographic Targeting Age	The age group targeted for the advertising campaign.	dimension
Campaign Demographic Targeting Gender	Campaign Demographic Targeting Gender	The gender targeted for the advertising campaign.	dimension
Campaign Demographic Targeting Household Income	Campaign Demographic Targeting Household Income	The household income demographic targeted for the advertising campaign.	dimension
Campaign Demographic Targeting Parental Status	Campaign Demographic Targeting Parental Status	The parental status (e.g., Parent, Not a parent) targeted for the advertising campaign.	dimension
Campaign Description	Campaign Description		dimension
Campaign Digital Content Labels - Exclude	Digital Content Labels - Exclude	Digital content labels (e.g., mature, profanity) that are excluded from serving ads for a campaign.	dimension
Campaign End Date	Campaign End Date	The planned date on which the campaign is scheduled to conclude.	dimension
Campaign Environment Targeting	Campaign Environment Targeting	The digital environments (e.g., web, mobile app, video) targeted for the advertising campaign.	dimension
Campaign Frequency Amount	Campaign Frequency Amount	The numeric value specifying how often an ad impression or exposure should occur for a given user within a defined period for a campaign.	metric
Campaign Frequency Enabled	Campaign Frequency Enabled	Indicates whether frequency capping is active for the campaign.	dimension
Campaign Frequency Exposures	Campaign Frequency Exposures	The maximum number of times a user can be exposed to an ad from a campaign within a specified frequency period.	metric
Campaign Frequency Period	Campaign Frequency Period	The time duration over which campaign frequency capping is applied (e.g., daily, weekly, lifetime).	dimension
Campaign Geography Targeting - Exclude	Campaign Geography Targeting - Exclude	Specifies the geographic regions that are excluded from the advertising campaign’s targeting.	dimension
Campaign Geography Targeting - Include	Campaign Geography Targeting - Include	Specifies the geographic regions that are included in the advertising campaign’s targeting.	dimension
Campaign Goal	Campaign Goal	The primary objective or goal defined for the advertising campaign (e.g., brand awareness, website traffic, conversions).	dimension
Campaign Goal KPI	Campaign Goal KPI	The specific Key Performance Indicator (KPI) used to measure the success of the campaign’s goal.	dimension
Campaign Group Name	Campaign Group Name	The name of the campaign group.	dimension
Campaign Inventory Source Targeting - Authorized Seller Options	Campaign Inventory Source Targeting - Authorized Seller Options	Specifies targeting options related to authorized sellers or app mediation partners that provide ad inventory for the campaign.	dimension
Campaign Inventory Source Targeting - Exclude	Campaign Inventory Source Targeting - Exclude	Defines specific inventory sources, exchanges, or deals to be excluded from the advertising campaign.	dimension
Campaign Inventory Source Targeting - Include	Campaign Inventory Source Targeting - Include	Defines specific inventory sources, exchanges, or deals to be included in the advertising campaign.	dimension
Campaign Inventory Source Targeting - Target New Exchanges	Campaign Inventory Source Targeting - Target New Exchanges	Enables or disables targeting of newly available exchanges or inventory sources for the campaign.	dimension
Campaign KPI	Campaign KPI	The Key Performance Indicator (KPI) chosen to measure the success of a campaign.	dimension
Campaign Language Targeting - Exclude	Campaign Language Targeting - Exclude	Specifies the languages to be excluded from the advertising campaign’s targeting.	dimension
Campaign Language Targeting - Include	Campaign Language Targeting - Include	Specifies the languages to be included in the advertising campaign’s targeting.	dimension
Campaign Name	Name	The user-defined name of the campaign.	dimension
Campaign Position Targeting - Display On Screen	Campaign Position Targeting - Display On Screen	Specifies whether the display ad should appear on screen (e.g., above-the-fold or below-the-fold) for the campaign.	dimension
Campaign Position Targeting - Display Position In Content	Campaign Position Targeting - Display Position In Content	Specifies the position within content (e.g., in-stream, out-stream) where display ads should appear for the campaign.	dimension
Campaign Position Targeting - Video On Screen	Campaign Position Targeting - Video On Screen	Specifies whether the video ad should appear on screen (e.g., above-the-fold or below-the-fold) for the campaign.	dimension
Campaign Position Targeting - Video Position In Content	Campaign Position Targeting - Video Position In Content	Specifies the position within video content (e.g., pre-roll, mid-roll, post-roll, out-stream) where video ads should appear for the campaign.	dimension
Campaign Start Date	Campaign Start Date	The planned date on which the campaign is scheduled to begin.	dimension
Campaign Status	Campaign Status	The current operational status of the campaign, such as active, paused, or archived.	dimension
Campaign Timestamp	Timestamp	A timestamp indicating a specific point in time related to the campaign, such as creation or last update time.	dimension
Campaign Type	Campaign Type	The type of the campaign, often reflecting its objective or ad format.	dimension
Campaign Viewability Targeting Active View	Campaign Viewability Targeting Active View	Specifies the Active View viewability criteria that an ad impression must meet to be considered viewable for the campaign.	metric
CampaignBrand Safety Sensitivity Setting	CampaignBrand Safety Sensitivity Setting	The level of sensitivity applied to brand safety controls for a campaign (e.g., standard, high). This appears to be a duplicate of ‘Campaign Brand Safety Sensitivity Setting’.	dimension
CampaignCountryCode	CampaignCountryCode		dimension
CampaignName	CampaignName	The name of the advertising campaign as it appears for display and reporting.	dimension
CampaignType	CampaignType	The objective or goal of an advertising campaign, such as driving app installs, raising brand awareness, or encouraging online actions. This aligns with CampaignGoalType in the DV360 API.	dimension
Channel Grouping	Channel Grouping	A classification that groups traffic sources into predefined or custom channels (e.g., Direct, Organic Search, Paid Social, Video, Display) for reporting campaign performance. This field is typically linked to Google Analytics 4 (GA4) integrations.	dimension
ChannelType	ChannelType	The classification of the channel through which ads are delivered (e.g., display, video, audio).	dimension
Companion Impressions (Video)	Companion Impressions (Video)	The number of impressions served for companion creatives associated with a video ad.	metric
Conversion Pixel	Conversion Pixel	A tracking mechanism, such as a Floodlight activity, used to record and measure specific user actions (conversions) on an advertiser’s website or app, providing data on campaign effectiveness.	dimension
Conversion Pixel DCM ID	Conversion Pixel DCM ID	The unique identifier from Campaign Manager 360 (DCM), often a Floodlight Configuration ID, associated with a conversion pixel used for tracking and reporting in DV360.	metric
Conversion Pixel ID	Conversion Pixel ID	The unique identifier assigned to a conversion pixel or Floodlight activity, used for tracking specific user actions and attributing them to advertising campaigns.	metric
Conversion Pixel Integration Code	Conversion Pixel Integration Code	An external identifier or code associated with a conversion pixel, used for reporting and integration across various platforms, as described in the IntegrationDetails resource.	dimension
Conversion Pixel Status	Conversion Pixel Status	The current operational status of a conversion pixel, indicating whether it is active, paused, or archived, thereby affecting its ability to track conversions.	dimension
Conversion type	Conversion type	The type of conversion (e.g., purchase, lead, sign-up).	dimension
Cookie Reach	Cookie Reach	A metric representing the number of unique cookies (users) that have been exposed to an ad campaign within Display & Video 360, specifically those actively browsing and generating ad calls.	metric
Cookie Reach: Average Impression Frequency	Cookie Reach: Average Impression Frequency	A metric representing the average number of times an ad impression was served to a unique cookie within a specific reporting period.	metric
Cookie Reach: Impression Reach	Cookie Reach: Impression Reach	The number of unique cookies that were served at least one impression during the reporting period, indicating the reach of the campaign based on cookies.	metric
Cost	Cost	The total financial expenditure incurred for advertising activities.	metric
Cost (Adv Currency)	Cost (Adv Currency)	The total cost incurred for the advertising activity, reported in the advertiser’s currency.	metric
Cost (USD)	Cost (USD)	The total cost incurred for advertising activities, expressed in U.S. Dollars.	metric
Cost / Conversion (Adv Currency)	Cost / Conversion (Adv Currency)	The average cost incurred for each conversion, calculated in the advertiser’s currency.	metric
Cost eCPA (Adv Currency)	Cost eCPA (Adv Currency)	The effective Cost Per Acquisition (eCPA) in the advertiser’s currency.	metric
Cost eCPA (PC) (Adv Currency)	Cost eCPA (PC) (Adv Currency)	The effective Cost Per Acquisition for post-click conversions, calculated in the advertiser’s currency.	metric
Cost eCPA (PV) (Adv Currency)	Cost eCPA (PV) (Adv Currency)	The effective Post-View Cost Per Acquisition (eCPA) in the advertiser’s currency.	metric
Cost eCPC (Adv Currency)	Cost eCPC (Adv Currency)	The effective Cost Per Click, calculated in the advertiser’s currency.	metric
Cost eCPM (Adv Currency)	Cost eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions), calculated in the advertiser’s currency.	metric
Country 3 letter ISO Code	Country 3 letter ISO Code	The three-letter ISO 3166-1 alpha-3 code that uniquely identifies a country, used for geographical targeting and reporting.	dimension
Country Name	Country Name	The name of the country where ad impressions were served or users are located.	dimension
Creative Id	Creative Id	The unique identifier for a creative asset.	dimension
Creative name	Creative name	The name given to a creative asset.	dimension
Creative_Format	Creative_Format	The specific type or format of an advertisement creative, such as standard display, video, audio, native, or expandable, which influences how and where the ad can be served.	dimension
Current Insertion Order Goal Type	Current Insertion Order Goal Type	The type of goal defined for the current insertion order (e.g., impressions, clicks, conversions).	dimension
Custom Bidding Algorithm Id	Custom Bidding Algorithm Id	The unique system-assigned identifier for a custom bidding algorithm.	metric
Custom Bidding Algorithm Name	Custom Bidding Algorithm Name	The user-defined display name for a custom bidding algorithm.	dimension
Custom Bidding: % Impressions with positive custom value	Custom Bidding: % Impressions with positive custom value	The percentage of impressions that were assigned a positive value by a custom bidding script, indicating their relevance to campaign goals.	metric
Custom Bidding: Custom impression value / cost (Adv Currency)	Custom Bidding: Custom impression value / cost (Adv Currency)	The custom value or cost assigned to an impression in a custom bidding strategy, calculated in the advertiser’s currency.	metric
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency)	Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency)	The estimated Cost Per Mille (thousand impressions) for impressions that have a custom value assigned in a custom bidding strategy, calculated in the advertiser’s currency.	metric
Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency)	Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency)	The estimated total cost incurred for impressions that were optimized using a custom bidding strategy, expressed in the advertiser’s currency.	metric
Custom Fee 1 (Adv Currency)	Custom Fee 1 (Adv Currency)	A customizable fee associated with advertising costs, expressed in the advertiser’s currency. This allows for tracking specific additional costs.	metric
Custom Fee 2 (Adv Currency)	Custom Fee 2 (Adv Currency)	A customizable fee associated with advertising costs, expressed in the advertiser’s currency. This allows for tracking specific additional costs.	metric
Custom Fee 3 (Adv Currency)	Custom Fee 3 (Adv Currency)	A customizable fee associated with advertising costs, expressed in the advertiser’s currency. This allows for tracking specific additional costs.	metric
Custom Fee 4 (Adv Currency)	Custom Fee 4 (Adv Currency)	A customizable fee associated with advertising costs, expressed in the advertiser’s currency. This allows for tracking specific additional costs.	metric
Custom Fee 5 (Adv Currency)	Custom Fee 5 (Adv Currency)	A customizable fee associated with advertising costs, expressed in the advertiser’s currency. This allows for tracking specific additional costs.	metric
DCM Placement ID	DCM Placement ID	The unique identifier for an ad placement defined in Campaign Manager 360 (DCM).	metric
DCM Post-Click Revenue	DCM Post-Click Revenue		metric
DCM Post-View Revenue	DCM Post-View Revenue		metric
DMA Name	DMA Name	The name of the Designated Market Area (DMA).	dimension
DV360 Activity	DV360 Activity	Represents a specific activity recorded within Display & Video 360, often related to conversion tracking or user actions.	dimension
DV360 Activity ID	DV360 Activity ID	The unique identifier for a specific Display & Video 360 activity.	metric
DV360 Activity Integration Code	DV360 Activity Integration Code	A code used to integrate or identify a Display & Video 360 activity with other systems.	dimension
DV360 Activity Status	DV360 Activity Status	The operational status of a Display & Video 360 activity (e.g., active, archived).	dimension
DV360 Category	DV360 Category	A classification category used within Display & Video 360 for organizing campaigns or other entities.	dimension
Data Fees (Adv Currency)	Data Fees (Adv Currency)	Fees incurred for the use of third-party data or audience segments, reported in the advertiser’s currency.	metric
Data Fees (Partner Currency)	Data Fees (Partner Currency)	The cost incurred for utilizing third-party audience data in advertising campaigns, expressed in the partner’s local currency.	metric
Data Fees (USD)	Data Fees (USD)	The cost incurred for utilizing third-party audience data in advertising campaigns, expressed in United States Dollars.	metric
Data Management Platform Fee (Adv Currency)	Data Management Platform Fee (Adv Currency)	The cost associated with using a Data Management Platform (DMP) for audience data, expressed in the advertiser’s currency.	metric
Data source	Data source	Additional information about the origin of the reporting data, useful for troubleshooting.	dimension
DataSegment	DataSegment	A segment of audience data used for targeting or analysis.	dimension
Datasource	Datasource	The source of the data.	dimension
Date_Week	Date_Week	The specific week in which the reported data occurred, typically representing the start date of the week.	dimension
Day	Day	The specific day on which campaign data or events were recorded, used for time-based reporting and analysis.	metric
DayofWeek	DayofWeek	The day of the week on which the activity occurred (e.g., Monday, Tuesday).	dimension
DealType	DealType	The type of private deal used to purchase ad inventory (e.g., Preferred Deal, Private Auction, Programmatic Guaranteed).	dimension
DoubleVerify Fee (Adv Currency)	DoubleVerify Fee (Adv Currency)	The fee charged to the advertiser for using DoubleVerify’s ad verification services, reported in the advertiser’s currency.	metric
DoubleVerify Pre-Bid Fee (Adv Currency)	DoubleVerify Pre-Bid Fee (Adv Currency)	The pre-bid verification fee charged by DoubleVerify, expressed in the advertiser’s currency.	metric
End Day	End Day	The end day of a report or campaign period.	dimension
Engagement Rate (YouTube)	Engagement Rate (YouTube)	The rate at which users interact with YouTube ads, calculated as the number of engagements (e.g., clicks on card teasers and icons) divided by the number of ad impressions.	metric
Engagements (YouTube)	Engagements (YouTube)	The total number of user engagements (e.g., clicks, views, shares) with YouTube ads.	metric
Evidon Fee (Adv Currency)	Evidon Fee (Adv Currency)		metric
Exchange Rate	Exchange Rate	The rate used to convert currency values for financial metrics within reports, typically between the advertiser’s currency and a standard currency like USD.	metric
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID	Active View: Custom Metric ID	A filter dimension for reports, representing the unique identifier of a custom Active View metric.	dimension
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME	Active View: Custom Metric Name	A filter dimension for reports, representing the name of a custom Active View metric.	dimension
FILTER_ADVERTISER	Advertiser ID	Filters reports by the unique identifier of the advertiser.	metric
FILTER_ADVERTISER_CURRENCY	Advertiser Currency	Filters reports by the currency used by the advertiser.	dimension
FILTER_ADVERTISER_INTEGRATION_CODE	Advertiser Integration Code	Filters reports by the advertiser’s integration code, an external identifier.	dimension
FILTER_ADVERTISER_INTEGRATION_STATUS	Advertiser Status	Filters reports by the status of the advertiser (e.g., active, paused).	dimension
FILTER_ADVERTISER_NAME	Advertiser	Filters reports by the name of the advertiser.	dimension
FILTER_ADVERTISER_TIMEZONE	Advertiser Time Zone	A filter dimension for reports, representing the time zone configured for the advertiser.	dimension
FILTER_AD_POSITION	Ad Position	A filter dimension for reports, indicating where on a page or screen an ad was displayed.	dimension
FILTER_AD_TYPE	Ad Type	Filters reports by the type of ad (e.g., standard, in-stream video).	dimension
FILTER_AMP_PAGE_REQUEST	AMP Page Request	A filter to segment data based on whether the impression was served on an Accelerated Mobile Page (AMP) webpage.	dimension
FILTER_APP_URL	App/URL	Filters reports by the app or URL where impressions were served.	dimension
FILTER_APP_URL_EXCLUDED	App/URL Excluded	A filter dimension for reports, indicating whether a specific app or URL was excluded from targeting.	dimension
FILTER_ATTRIBUTED_USERLIST	Attributed Userlist	A filter to segment data by attributed user lists, which are audience segments used for targeting or exclusion.	dimension
FILTER_AUDIENCE_LIST	Audience List	A filter dimension for reports, representing a specific list of target audience segments.	dimension
FILTER_AUDIENCE_LIST_TYPE	Audience List Type	A filter for the type of audience list used in targeting. Examples include remarketing lists, affinity audiences, or custom audiences.	dimension
FILTER_AUTHORIZED_SELLER_STATE	Authorized Seller State	A filter to segment data by the authorized seller status of inventory, indicating whether the publisher is a direct seller or a reseller (e.g., DIRECT, RESELLER).	dimension
FILTER_BILLABLE_OUTCOME	Billable Outcome	A filter dimension for reports, representing the outcome for which billing is applied (e.g., impression, click, view).	dimension
FILTER_BRAND_LIFT_TYPE	Brand Lift Type	A filter dimension for reports, categorizing the type of brand lift measurement being applied or reported.	dimension
FILTER_BROWSER	Browser	A filter dimension for reports, identifying the web browser used by the user viewing the ad.	dimension
FILTER_BUDGET_SEGMENT_BUDGET	Budget Segment Budget	A filter dimension for reports, representing the allocated budget for a specific budget segment.	metric
FILTER_BUDGET_SEGMENT_DESCRIPTION	Budget Segment Name	A filter dimension for reports, providing the descriptive name for a budget segment.	metric
FILTER_BUDGET_SEGMENT_END_DATE	Budget Segment End Date	A filter dimension for reports, indicating the end date for a specific budget segment.	dimension
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE	Budget Segment Pacing Percentage	A filter dimension for reports, indicating the pacing percentage for how a budget segment’s spend is distributed over its duration.	metric
FILTER_BUDGET_SEGMENT_START_DATE	Budget Segment Start Date	A filter dimension for reports, indicating the start date for a specific budget segment.	dimension
FILTER_CAMPAIGN_DAILY_FREQUENCY	Insertion Order Daily Frequency	A filter dimension for reports, representing the daily frequency capping setting for an insertion order within a campaign.	dimension
FILTER_CARRIER	ISP or Carrier ID	A filter for targeting or reporting based on the Internet Service Provider (ISP) or mobile carrier ID.	dimension
FILTER_CARRIER_NAME	ISP or Carrier	A filter for the name of the internet service provider (ISP) or mobile carrier used by the audience.	dimension
FILTER_CHANNEL_ID	Channel ID	A filter for the unique identifier of a specific channel, such as a YouTube channel, where ads were displayed.	metric
FILTER_CHANNEL_NAME	Channel	A filter dimension for reports, identifying the advertising channel (e.g., web, app, video).	dimension
FILTER_CHANNEL_TYPE	Channel Type	A filter dimension for reports, categorizing the type of advertising channel.	dimension
FILTER_CITY	City ID	A filter dimension for reports, representing the unique identifier for a city.	metric
FILTER_CITY_NAME	City	A filter dimension for reports, representing the city where ad impressions occurred.	dimension
FILTER_CM360_PLACEMENT_ID	CM360 Placement ID	Filters reports by the unique identifier of the Campaign Manager 360 (CM360) placement.	metric
FILTER_COMPANION_CREATIVE_ID	Companion Creative ID	A filter for the unique identifier of a companion creative that displays alongside a video or rich media ad.	dimension
FILTER_COMPANION_CREATIVE_NAME	Companion Creative	Filters reports by the name of the companion creative associated with a video or audio ad.	dimension
FILTER_COUNTRY	Country	Filters reports by the country where ad events occurred.	dimension
FILTER_CREATIVE	Creative	Filters reports by the name of the creative.	dimension
FILTER_CREATIVE_ASSET	Creative Asset	Filters reports by the name or identifier of a creative asset used within a creative.	dimension
FILTER_CREATIVE_ATTRIBUTE	Creative Attributes	A filter dimension for reports, detailing characteristics or attributes of the creative asset.	dimension
FILTER_CREATIVE_HEIGHT	Creative Height	Filters reports by the height of the creative in pixels.	metric
FILTER_CREATIVE_ID	Creative ID	Filters reports by the unique identifier of the creative.	metric
FILTER_CREATIVE_INTEGRATION_CODE	Creative Integration Code	Filters reports by the creative’s integration code, an external identifier.	dimension
FILTER_CREATIVE_RENDERED_IN_AMP	Creative Rendered in AMP	A filter to segment data based on whether the creative was rendered within an Accelerated Mobile Page (AMP) environment.	dimension
FILTER_CREATIVE_SIZE	Creative Size	Filters reports by the dimensions (width x height) of the creative.	dimension
FILTER_CREATIVE_SOURCE	Creative Source	Filters reports by the source of the creative (e.g., Campaign Manager 360, third-party ad server).	dimension
FILTER_CREATIVE_STATUS	Creative Status	Filters reports by the status of the creative (e.g., active, paused).	dimension
FILTER_CREATIVE_TYPE	Creative Type	Filters reports by the type of creative (e.g., standard, in-stream video).	dimension
FILTER_CREATIVE_WIDTH	Creative Width	Filters reports by the width of the creative in pixels.	metric
FILTER_DATA_PROVIDER	Data Provider ID	A filter for targeting or reporting based on the ID of the data provider.	metric
FILTER_DATA_PROVIDER_NAME	Data Provider	A filter for targeting or reporting based on the name of the data provider.	dimension
FILTER_DATA_SOURCE	Data Source	A filter for the origin of the data, such as first-party, third-party, or Google data.	dimension
FILTER_DATE	Date	Filters reports by the specific date of the recorded data.	dimension
FILTER_DAY_OF_WEEK	Day of Week	A filter dimension for reports, representing the day of the week (e.g., Monday, Tuesday).	dimension
FILTER_DEVICE	Device	A filter for the type of device on which ads are displayed (e.g., desktop, mobile, tablet).	dimension
FILTER_DEVICE_MAKE	Device Make	Filters reports by the manufacturer of the device used by the audience.	dimension
FILTER_DEVICE_MODEL	Device Model	Filters reports by the specific model of the device used by the audience.	dimension
FILTER_DEVICE_TYPE	Device Type	Filters reports by the type of device used by the audience (e.g., desktop, mobile, tablet).	dimension
FILTER_DMA	DMA Code	A filter dimension for reports, representing the Designated Market Area (DMA) code.	dimension
FILTER_DOMAIN	Domain	A filter for the specific web domain where the ad was served.	dimension
FILTER_EXCHANGE_CODE	Exchange Code	A filter for the identifier of the ad exchange where impressions were purchased.	dimension
FILTER_EXCHANGE_ID	Exchange ID	Filters reports by the unique identifier of the ad exchange.	metric
FILTER_EXTENSION	Extension		dimension
FILTER_EXTENSION_STATUS	Extension Status		dimension
FILTER_EXTENSION_TYPE	Extension Type		dimension
FILTER_FLOODLIGHT_ACTIVITY_ID	Floodlight Activity ID	Filters reports by the unique identifier of the Floodlight activity.	metric
FILTER_INSERTION_ORDER	Insertion Order ID	Filters reports by the unique identifier of the insertion order.	metric
FILTER_INSERTION_ORDER_INTEGRATION_CODE	Insertion Order Integration Code	Filters reports by the insertion order’s integration code, an external identifier.	dimension
FILTER_INSERTION_ORDER_NAME	Insertion Order	Filters reports by the name of the insertion order.	dimension
FILTER_INSERTION_ORDER_STATUS	Insertion Order Status	Filters reports by the status of the insertion order (e.g., active, paused).	dimension
FILTER_INVENTORY_DELIVERY_METHOD	Inventory Delivery Method	A filter dimension for reports, specifying how the advertising inventory is delivered (e.g., programmatic, direct).	dimension
FILTER_INVENTORY_MEDIA_COST_TYPE	Inventory Media Cost Type	A filter dimension for reports, specifying the pricing model or type of media cost for the inventory (e.g., fixed CPM, programmatic guaranteed).	dimension
FILTER_INVENTORY_RATE_TYPE	Inventory Rate Type	Filters reports by the rate type of the inventory (e.g., CPM fixed, CPM floor).	dimension
FILTER_INVENTORY_SOURCE_EXTERNAL_ID	Inventory Source ID (external)	A filter for the external unique identifier of the inventory source.	dimension
FILTER_INVENTORY_SOURCE_GROUP_ID	Inventory Source Group ID	A filter dimension for reports, representing the unique identifier for a group of inventory sources.	metric
FILTER_INVENTORY_SOURCE_ID	Inventory Source ID	Filters reports by the unique identifier of the inventory source.	metric
FILTER_INVENTORY_SOURCE_NAME	Inventory Source	Filters reports by the name of the inventory source.	dimension
FILTER_INVENTORY_SOURCE_TYPE	Inventory Source Type	Filters reports by the type of inventory source (e.g., open auction, private deal).	dimension
FILTER_KEYWORD	Keyword	A keyword used to filter data in reports, often associated with search terms or targeting keywords within advertising campaigns. This corresponds to a filter type in the DBM API.	dimension
FILTER_LINE_ITEM	Line Item ID	Filters reports by the unique identifier of the line item.	metric
FILTER_LINE_ITEM_BUDGET	Line Item Budget	A filter dimension for reports, representing the budget allocated to a specific line item.	dimension
FILTER_LINE_ITEM_DAILY_FREQUENCY	Line Item Daily Frequency	A filter dimension for reports, representing the daily frequency capping setting for a line item.	metric
FILTER_LINE_ITEM_END_DATE	Line Item End Date	Filters reports by the end date of the line item.	dimension
FILTER_LINE_ITEM_INTEGRATION_CODE	Line Item Integration Code	Filters reports by the line item’s integration code, an external identifier.	dimension
FILTER_LINE_ITEM_LIFETIME_FREQUENCY	Line Item Lifetime Frequency	A filter dimension for reports, representing the lifetime frequency capping setting for a line item.	dimension
FILTER_LINE_ITEM_NAME	Line Item	Filters reports by the name of the line item.	dimension
FILTER_LINE_ITEM_PACING_PERCENTAGE	Line Item Pacing Percentage	A filter for the pacing percentage of a line item, which controls the rate at which a line item’s budget is spent over its flight.	dimension
FILTER_LINE_ITEM_START_DATE	Line Item Start Date	Filters reports by the start date of the line item.	dimension
FILTER_LINE_ITEM_STATUS	Line Item Status	Filters reports by the status of the line item (e.g., active, paused).	dimension
FILTER_LINE_ITEM_TYPE	Line Item Type	Filters reports by the type of line item (e.g., display, video, audio).	dimension
FILTER_MEASUREMENT_SOURCE	Measurement Source	A filter for the source of the measurement data, such as first-party or third-party tracking.	dimension
FILTER_MEDIA_PLAN	Campaign ID	Filters reports by the unique identifier of the campaign.	metric
FILTER_MEDIA_PLAN_NAME	Campaign	Filters reports by the name of the campaign.	dimension
FILTER_MEDIA_TYPE	Media Type	Filters reports by the type of media used (e.g., display, video, audio).	dimension
FILTER_MONTH	Month	Filters reports by the calendar month of the recorded data.	dimension
FILTER_ORDER_ID	Order ID	The unique identifier for the Insertion Order, which organizes campaigns and line items within Display & Video 360.	dimension
FILTER_OS	Operating System	A filter dimension for reports, identifying the operating system of the device used by the user viewing the ad.	dimension
FILTER_PAGE_CATEGORY	Category	A filter dimension for reports, categorizing the content of the web page or app where the ad was shown.	dimension
FILTER_PAGE_LAYOUT	Environment	A filter dimension for reports, describing the environment where the ad was served (e.g., mobile app, mobile web, desktop).	dimension
FILTER_PARTNER	Partner ID	Filters reports by the unique identifier of the partner.	metric
FILTER_PARTNER_CURRENCY	Partner Currency	Filters reports by the currency used by the partner.	dimension
FILTER_PARTNER_NAME	Partner	Filters reports by the name of the partner.	dimension
FILTER_PARTNER_STATUS	Partner Status	A filter dimension for reports, indicating the operational status of a partner.	dimension
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS	Placement (All YouTube Channels)	A filter dimension for reports, allowing filtering by placements across all YouTube channels.	dimension
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS	Placement Name (All YouTube Channels)	A filter dimension for reports, providing the name of placements across all YouTube channels.	dimension
FILTER_PLATFORM	Platform	Filters reports by the platform or operating system on which the ad was served.	dimension
FILTER_PLAYBACK_METHOD	Playback Method		dimension
FILTER_POSITION_IN_CONTENT	Position in Content	A filter dimension for reports, specifying the position of the ad relative to the surrounding content (e.g., above the fold, below the fold).	dimension
FILTER_PUBLIC_INVENTORY	Public Inventory	A filter dimension for reports, indicating whether the ad was served on publicly available inventory.	dimension
FILTER_QUARTER	Quarter	A filter for the financial quarter in which the data occurred.	dimension
FILTER_REFUND_REASON	Refund Reason	A filter for reporting based on the reason for a refund.	dimension
FILTER_REGION	Region ID	A filter dimension for reports, representing the unique identifier for a geographical region.	metric
FILTER_REGION_NAME	Region	A filter dimension for reports, representing the geographical region where ad impressions occurred.	dimension
FILTER_SITE_ID	App/URL ID	Filters reports by the unique identifier of the app or URL (site).	dimension
FILTER_SKIPPABLE_SUPPORT	Video Skippable Support	A filter dimension for reports, indicating whether a video ad was skippable or non-skippable.	dimension
FILTER_TARGETED_DATA_PROVIDERS	Targeted Data Providers	Filters reports by the data providers whose audience segments are targeted in the campaign.	dimension
FILTER_TARGETED_USER_LIST	Attributed Userlist ID	A filter for the ID of a targeted user list, used to reach specific audience segments.	dimension
FILTER_TIME_OF_DAY	Time of Day	Filters reports by the time of day when ad events occurred.	metric
FILTER_TRUEVIEW_AD	YouTube Ad	Filters reports by the name of the TrueView (YouTube) ad.	dimension
FILTER_TRUEVIEW_AD_GROUP	YouTube Ad Group	Filters reports by the name of the TrueView (YouTube) ad group.	dimension
FILTER_TRUEVIEW_AD_GROUP_AD_ID	YouTube Ad ID	Filters reports by the unique identifier of the TrueView (YouTube) ad.	metric
FILTER_TRUEVIEW_AD_GROUP_ID	YouTube Ad Group ID	Filters reports by the unique identifier of the TrueView (YouTube) ad group.	metric
FILTER_TRUEVIEW_AD_TYPE_NAME	YouTube Ad Type	A filter dimension for reports, representing the specific type of TrueView ad on YouTube (e.g., in-stream, discovery).	dimension
FILTER_TRUEVIEW_AGE	Age	A filter dimension for reports, representing the age demographic targeted or reached by TrueView ads.	dimension
FILTER_TRUEVIEW_CONVERSION_TYPE	Conversion Type	A filter for the type of conversion associated with TrueView (YouTube) ads.	dimension
FILTER_TRUEVIEW_CUSTOM_AFFINITY	Custom Affinity	A filter for custom affinity audiences targeted by TrueView (YouTube) ads.	dimension
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS	Detailed Demographics	A filter for detailed demographic segments of the audience targeted by TrueView ads.	dimension
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID	Detailed Demographics ID	A filter for the unique identifier of detailed demographic segments targeted by TrueView ads.	metric
FILTER_TRUEVIEW_GENDER	Gender	A filter dimension for reports, representing the gender demographic targeted or reached by TrueView ads.	dimension
FILTER_TRUEVIEW_HOUSEHOLD_INCOME	Household Income	A filter dimension for reports, representing the household income demographic targeted or reached by TrueView ads.	dimension
FILTER_TRUEVIEW_INTEREST	Interest	A filter for the specific interests of the audience targeted by TrueView ads.	dimension
FILTER_TRUEVIEW_PARENTAL_STATUS	Parental Status	A filter dimension for reports, representing the parental status demographic targeted or reached by TrueView ads.	dimension
FILTER_TRUEVIEW_REMARKETING_LIST_NAME	Remarketing List	A filter for the name of the remarketing list used for targeting TrueView ads.	dimension
FILTER_USER_LIST	Audience List ID	A filter for the unique identifier of a specific user or audience list used for targeting.	metric
FILTER_VARIANT_ID	Variant ID		metric
FILTER_VARIANT_NAME	Variant Name	A filter for reporting based on the name of a variant.	dimension
FILTER_VARIANT_VERSION	Variant Version	A filter for reporting based on the version of a variant.	metric
FILTER_VIDEO_COMPANION_CREATIVE_SIZE	Companion Creative Size	A filter to segment data by the size of companion creatives served alongside video ads.	dimension
FILTER_VIDEO_CONTINUOUS_PLAY	Video Continuous Play	A filter to segment data based on whether the video ad was set for continuous play.	dimension
FILTER_VIDEO_DURATION	Video Duration	Filters reports by the duration of the video creative.	metric
FILTER_VIDEO_PLAYER_SIZE	Video Player Size	A filter for the dimensions or size of the video player where the ad was shown.	dimension
FILTER_WEEK	Week	A filter dimension for reports, representing the week for which the data is reported.	dimension
FILTER_YEAR	Year	A filter dimension for reports, representing the calendar year.	metric
FILTER_ZIP_CODE	Zip Code ID	A filter dimension for reports, representing the unique identifier for a zip or postal code.	dimension
FILTER_ZIP_POSTAL_CODE	Zip Code	A filter dimension for reports, representing the zip or postal code.	dimension
First-Party Audience List	First-Party Audience List	An audience list created from an advertiser’s own data.	dimension
Floodlight Activity Name	Floodlight Activity Name	The name of the Floodlight activity that recorded a conversion.	dimension
Gross Cost	Gross Cost	The total cost of advertising before any deductions, credits, or fees are applied.	metric
Industry	Industry		dimension
Insertion Billable Outcome	Insertion Billable Outcome	The specific outcome or metric upon which an insertion order is billed (e.g., impressions, clicks, conversions).	dimension
Insertion Order Affinity & In Market Targeting - Exclude	Insertion Order Affinity & In Market Targeting - Exclude	Specifies affinity and in-market audience segments to be excluded from an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders.	dimension
Insertion Order Affinity & In Market Targeting - Include	Insertion Order Affinity & In Market Targeting - Include	Specifies affinity and in-market audience segments to be included in an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders.	dimension
Insertion Order Algorithm Id	Insertion Order Algorithm Id	The unique identifier for the algorithm used by an insertion order.	dimension
Insertion Order App Collection Targeting - Exclude	Insertion Order App Collection Targeting - Exclude	Specifies app collections to be excluded from an insertion order’s targeting.	dimension
Insertion Order App Collection Targeting - Include	Insertion Order App Collection Targeting - Include	Specifies app collections to be included in an insertion order’s targeting.	dimension
Insertion Order App Targeting - Exclude	Insertion Order App Targeting - Exclude	Specifies mobile applications to be excluded from an insertion order’s targeting.	dimension
Insertion Order App Targeting - Include	Insertion Order App Targeting - Include	Specifies mobile applications to be included in an insertion order’s targeting.	dimension
Insertion Order Apply Floor Price For Deals	Insertion Order Apply Floor Price For Deals	Indicates whether a floor price should be applied for programmatic deals associated with the insertion order.	dimension
Insertion Order Audience Targeting - Exclude	Insertion Order Audience Targeting - Exclude	Specifies audience segments or types to be excluded from the insertion order’s targeting.	dimension
Insertion Order Audience Targeting - Include	Insertion Order Audience Targeting - Include	Specifies audience segments or types to be included in the insertion order’s targeting.	dimension
Insertion Order Audio Content Type Targeting	Insertion Order Audio Content Type Targeting	Targeting criteria that specify the type of audio content an insertion order will target.	dimension
Insertion Order Auto Budget Allocation	Insertion Order Auto Budget Allocation	Indicates whether automatic budget allocation is enabled for the insertion order.	dimension
Insertion Order Bid Strategy Do Not Exceed	Insertion Order Bid Strategy Do Not Exceed	A setting for an insertion order’s bid strategy, indicating a maximum bid amount not to be exceeded.	metric
Insertion Order Bid Strategy Unit	Insertion Order Bid Strategy Unit	The unit of the bid strategy for an insertion order (e.g., currency, impressions).	dimension
Insertion Order Brand Safety Custom Settings	Insertion Order Brand Safety Custom Settings	Custom configurations applied to an insertion order to ensure ads are served in brand-safe environments.	dimension
Insertion Order Brand Safety Sensitivity Setting	Insertion Order Brand Safety Sensitivity Setting	The level of sensitivity applied to brand safety controls for an insertion order (e.g., standard, high).	dimension
Insertion Order Browser Targeting - Exclude	Insertion Order Browser Targeting - Exclude	This field specifies the web browsers to be excluded from targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.	dimension
Insertion Order Browser Targeting - Include	Insertion Order Browser Targeting - Include	This field specifies the web browsers to be included in targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.	dimension
Insertion Order Budget Segments	Insertion Order Budget Segments		dimension
Insertion Order Budget Type	Insertion Order Budget Type	The method used to manage the insertion order’s budget (e.g., daily, flight, total).	dimension
Insertion Order Carrier Targeting - Exclude	Insertion Order Carrier Targeting - Exclude	This field defines specific carriers or internet service providers (ISPs) to be excluded from targeting for an insertion order. It typically uses TargetingOption resource IDs for a carrier targeting type.	dimension
Insertion Order Carrier Targeting - Include	Insertion Order Carrier Targeting - Include	This field defines specific carriers or internet service providers (ISPs) to be included in targeting for an insertion order. It typically uses TargetingOption resource IDs for a carrier targeting type.	dimension
Insertion Order Category Targeting - Exclude	Insertion Order Category Targeting - Exclude	This field specifies content categories to be excluded from targeting for an insertion order. This is often used for brand safety or to avoid irrelevant content.	dimension
Insertion Order Category Targeting - Include	Insertion Order Category Targeting - Include	This field specifies content categories to be included in targeting for an insertion order, focusing ads on relevant content environments.	dimension
Insertion Order Channel Targeting - Exclude	Insertion Order Channel Targeting - Exclude	This field identifies specific channels (e.g., website lists, app lists) to be excluded from an insertion order’s targeting.	dimension
Insertion Order Channel Targeting - Include	Insertion Order Channel Targeting - Include	This field identifies specific channels (e.g., website lists, app lists) to be included in an insertion order’s targeting.	dimension
Insertion Order Connection Speed Targeting	Insertion Order Connection Speed Targeting	This field defines the internet connection speed types (e.g., Wi-Fi, 3G, broadband) targeted by the insertion order.	dimension
Insertion Order Content Duration Targeting	Insertion Order Content Duration Targeting	Specifies content duration preferences for targeting at the insertion order level.	dimension
Insertion Order Content Genre Targeting - Exclude	Insertion Order Content Genre Targeting - Exclude	A list of content genres excluded from targeting at the insertion order level. Note: This targeting at the insertion order level is being deprecated in February 2026.	dimension
Insertion Order Content Genre Targeting - Include	Insertion Order Content Genre Targeting - Include	Specifies content genres that are explicitly included for targeting at the insertion order level.	dimension
Insertion Order Content Stream Type Targeting	Insertion Order Content Stream Type Targeting	Specifies content stream type preferences (e.g., live, on-demand) for targeting at the insertion order level.	dimension
Insertion Order Custom List Targeting	Insertion Order Custom List Targeting	This field represents the custom audience lists targeted by the insertion order, allowing for highly specific audience segmentation.	dimension
Insertion Order Daypart Targeting	Insertion Order Daypart Targeting	This field specifies the days of the week and times of day when the insertion order’s ads are eligible to serve.	dimension
Insertion Order Daypart Targeting Time Zone	Insertion Order Daypart Targeting Time Zone	This field indicates the time zone used for the daypart targeting settings of the insertion order.	dimension
Insertion Order Demographic Targeting Age	Insertion Order Demographic Targeting Age	The age demographic segments targeted by the insertion order.	dimension
Insertion Order Demographic Targeting Gender	Insertion Order Demographic Targeting Gender	The gender demographic segments targeted by the insertion order.	dimension
Insertion Order Demographic Targeting Household Income	Insertion Order Demographic Targeting Household Income	The household income demographic segments targeted by the insertion order.	dimension
Insertion Order Demographic Targeting Parental Status	Insertion Order Demographic Targeting Parental Status	The parental status demographic segments targeted by the insertion order.	dimension
Insertion Order Details	Insertion Order Details		dimension
Insertion Order Device Targeting - Exclude	Insertion Order Device Targeting - Exclude	This field specifies the device types (e.g., mobile, desktop, tablet, connected TV) to be excluded from an insertion order’s targeting.	dimension
Insertion Order Device Targeting - Include	Insertion Order Device Targeting - Include	This field specifies the device types (e.g., mobile, desktop, tablet, connected TV) to be included in an insertion order’s targeting.	dimension
Insertion Order Digital Content Labels - Exclude	Insertion Order Digital Content Labels - Exclude	This field defines the Digital Content Labels (content ratings) to be excluded from an insertion order’s targeting, often used for brand safety.	dimension
Insertion Order Environment Targeting	Insertion Order Environment Targeting	This field specifies the ad serving environments (e.g., web, mobile app) targeted by the insertion order.	dimension
Insertion Order Fees	Insertion Order Fees	All fees associated with the insertion order, which can include various categories, amounts, and types.	dimension
Insertion Order Frequency Amount	Insertion Order Frequency Amount	The numeric value specifying how often an ad impression or exposure should occur for a given user within a defined period for an insertion order.	metric
Insertion Order Frequency Enabled	Insertion Order Frequency Enabled	Indicates whether frequency capping is active for the insertion order.	dimension
Insertion Order Frequency Exposures	Insertion Order Frequency Exposures	The maximum number of times a user can be exposed to an ad from an insertion order within a specified frequency period.	metric
Insertion Order Frequency Period	Insertion Order Frequency Period	The time duration over which insertion order frequency capping is applied (e.g., daily, weekly, lifetime).	dimension
Insertion Order Geography Targeting - Exclude	Insertion Order Geography Targeting - Exclude	This field indicates the geographical regions or locations to be excluded from an insertion order’s targeting.	dimension
Insertion Order Geography Targeting - Include	Insertion Order Geography Targeting - Include	This field indicates the geographical regions or locations to be included in an insertion order’s targeting.	dimension
Insertion Order Insertion Order Optimization	Insertion Order Insertion Order Optimization		dimension
Insertion Order Inventory Source Targeting - Authorized Seller Options	Insertion Order Inventory Source Targeting - Authorized Seller Options	This field specifies the authorized seller options (e.g., Authorized Direct Sellers) for inventory sources targeted by the insertion order.	dimension
Insertion Order Inventory Source Targeting - Exclude	Insertion Order Inventory Source Targeting - Exclude	This field identifies specific inventory sources (e.g., exchanges, publishers, deals) to be excluded from an insertion order’s targeting.	dimension
Insertion Order Inventory Source Targeting - Include	Insertion Order Inventory Source Targeting - Include	This field identifies specific inventory sources (e.g., exchanges, publishers, deals) to be included in an insertion order’s targeting.	dimension
Insertion Order Inventory Source Targeting - Target New Exchanges	Insertion Order Inventory Source Targeting - Target New Exchanges		dimension
Insertion Order Io Objective	Insertion Order Io Objective	The defined objective or goal for the insertion order within the advertising campaign.	dimension
Insertion Order Io Subtype	Insertion Order Io Subtype	The specific subtype of an insertion order, providing more granular classification beyond its general type.	dimension
Insertion Order Keyword List Targeting - Exclude	Insertion Order Keyword List Targeting - Exclude	This field specifies keyword lists to be excluded from an insertion order’s targeting, preventing ads from showing on irrelevant content.	dimension
Insertion Order Keyword Targeting - Exclude	Insertion Order Keyword Targeting - Exclude	This field specifies individual keywords to be excluded from an insertion order’s targeting.	dimension
Insertion Order Keyword Targeting - Include	Insertion Order Keyword Targeting - Include	This field specifies individual keywords to be included in an insertion order’s targeting.	dimension
Insertion Order Kpi Algorithm Id	Insertion Order Kpi Algorithm Id	The identifier of the Key Performance Indicator (KPI) algorithm applied at the insertion order level.	dimension
Insertion Order Kpi Type	Insertion Order Kpi Type	The Key Performance Indicator (KPI) type selected for the insertion order, defining its primary performance goal.	dimension
Insertion Order Kpi Value	Insertion Order Kpi Value		metric
Insertion Order Language Targeting - Exclude	Insertion Order Language Targeting - Exclude	This field indicates the languages to be excluded from an insertion order’s targeting.	dimension
Insertion Order Language Targeting - Include	Insertion Order Language Targeting - Include	This field indicates the languages to be included in an insertion order’s targeting.	dimension
Insertion Order Measure DAR	Insertion Order Measure DAR		dimension
Insertion Order Measure DAR Channel	Insertion Order Measure DAR Channel		dimension
Insertion Order Name	Insertion Order Name	The name of the insertion order.	dimension
Insertion Order Pacing	Insertion Order Pacing	The method by which an insertion order’s budget is spent over time (e.g., evenly, as fast as possible).	dimension
Insertion Order Pacing Amount	Insertion Order Pacing Amount	The amount or rate at which an insertion order’s budget is paced.	metric
Insertion Order Pacing Rate	Insertion Order Pacing Rate	The specific rate at which an insertion order’s budget is spent over its duration.	dimension
Insertion Order Performance Goal Type	Insertion Order Performance Goal Type	The type of performance goal set for an insertion order (e.g., maximize clicks, achieve a certain CPA).	dimension
Insertion Order Position Targeting - Audio Position In Content	Insertion Order Position Targeting - Audio Position In Content	This field defines the position of audio ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the insertion order.	dimension
Insertion Order Position Targeting - Display On Screen	Insertion Order Position Targeting - Display On Screen		dimension
Insertion Order Position Targeting - Display Position In Content	Insertion Order Position Targeting - Display Position In Content	This field defines the position of display ads within content (e.g., above the fold, below the fold) targeted by the insertion order.	dimension
Insertion Order Position Targeting - Video On Screen	Insertion Order Position Targeting - Video On Screen		dimension
Insertion Order Position Targeting - Video Position In Content	Insertion Order Position Targeting - Video Position In Content	This field defines the position of video ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the insertion order.	dimension
Insertion Order Proximity Location List Targeting	Insertion Order Proximity Location List Targeting	Targeting criteria for an insertion order based on proximity to specific locations from a predefined list.	dimension
Insertion Order Proximity Targeting	Insertion Order Proximity Targeting	General targeting criteria for an insertion order based on proximity.	dimension
Insertion Order Site Targeting - Exclude	Insertion Order Site Targeting - Exclude	This field specifies individual websites or URLs to be excluded from an insertion order’s targeting.	dimension
Insertion Order Site Targeting - Include	Insertion Order Site Targeting - Include	This field specifies individual websites or URLs to be included in an insertion order’s targeting.	dimension
Insertion Order Timestamp	Insertion Order Timestamp		dimension
Insertion Order Type	Insertion Order Type	The classification of an insertion order (e.g., standard, YouTube & Partners). The DV360 API allows for creating insertion orders.	dimension
Insertion Order Video Player Size Targeting	Insertion Order Video Player Size Targeting	This field defines the video player sizes targeted by the insertion order (e.g., small, medium, large).	dimension
Insertion Order Viewability Omid Targeting Enabled	Insertion Order Viewability Omid Targeting Enabled	Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the insertion order.	dimension
Insertion Order Viewability Targeting Active View	Insertion Order Viewability Targeting Active View	This field specifies the Active View viewability criteria for an insertion order, indicating the desired percentage of viewable impressions.	metric
Insertion Order_Format	Insertion Order_Format	The ad format used within the insertion order.	dimension
Insertion Order_ID	Insertion Order_ID	The unique identifier for the insertion order.	dimension
Insertion Order_Publisher	Insertion Order_Publisher	The publisher associated with the insertion order.	dimension
Insertion Order_audience_type	Insertion Order_audience_type	The type of audience targeted by the insertion order.	dimension
Insertion Order_demographic	Insertion Order_demographic	Demographic targeting settings applied to the insertion order.	dimension
Insertion Order_end_date	Insertion Order_end_date	The planned end date for the insertion order.	dimension
Insertion Order_start_date	Insertion Order_start_date	The planned start date for the insertion order.	dimension
Insertion Order_targeting	Insertion Order_targeting	The overall targeting criteria configured for the insertion order.	dimension
InsertionOrder_Advertiser	InsertionOrder_Advertiser	The name of the advertiser associated with the insertion order.	dimension
InsertionOrder_Agency	InsertionOrder_Agency	The name of the agency associated with the insertion order.	dimension
InsertionOrder_CampaignName	InsertionOrder_CampaignName	The name of the campaign to which the insertion order belongs.	dimension
InsertionOrder_Market	InsertionOrder_Market	The market associated with the insertion order.	dimension
InsertionOrder_Product	InsertionOrder_Product	The product associated with the insertion order.	dimension
Integral Ad Science Pre-Bid Fee (Adv Currency)	Integral Ad Science Pre-Bid Fee (Adv Currency)	The pre-bid verification fee charged by Integral Ad Science (IAS), expressed in the advertiser’s currency.	metric
Integral Ad Science Video Fee (Adv Currency)	Integral Ad Science Video Fee (Adv Currency)	The video verification fee charged by Integral Ad Science (IAS), expressed in the advertiser’s currency.	metric
Interest ID	Interest ID	A unique identifier for a specific user interest category, used for targeting audiences based on their declared or inferred interests.	metric
InvSourceType	InvSourceType	The type of inventory source from which ad impressions are purchased (e.g., open exchange, private marketplace).	dimension
Inventory Commitment	Inventory Commitment		dimension
Inventory Source Commitment Type	Inventory Source Commitment Type	The type of commitment associated with the inventory source, such as guaranteed or non-guaranteed.	dimension
Inventory Source Delivery Method	Inventory Source Delivery Method	The method by which inventory is delivered from the source.	dimension
Inventory Source End Date	End Date	The end date for which an inventory source or deal is active.	dimension
Inventory Source Exchange	Exchange	The ad exchange through which the inventory source is provided.	dimension
Inventory Source Format	Inventory Source Format	The advertising format supported by the inventory source, such as display, video, or native.	dimension
Inventory Source Group Name	Inventory Source Group Name	The name of the group to which an inventory source belongs.	dimension
Inventory Source Order Name	Inventory Source Order Name	The name of the inventory source order, which specifies the details of a publisher’s ad inventory deal.	dimension
Inventory Source Product Name	Inventory Source Product Name	The name of the product within an inventory source order, detailing specific ad placements or inventory offerings.	dimension
Inventory Source Publisher/Seller	Inventory Source Publisher/Seller	The name of the publisher or seller providing the ad inventory.	dimension
Inventory Source Rate Type	Inventory Source Rate Type	The pricing model or rate type of the inventory source, such as CPM (Cost Per Mille) or CPC (Cost Per Click).	dimension
Inventory Source Start Date	Start Date	The start date for which an inventory source or deal is active.	dimension
Inventory Source Status	Inventory Source Status	The operational status of an inventory source, indicating whether it is active, paused, or archived.	dimension
Language	Language	The language associated with campaign targeting or reporting data, such as the language of the user’s browser or the creative itself. This relates to language targeting options in DV360 API.	dimension
Life Event	Life Event	Audience targeting based on significant life events (e.g., college graduation, moving).	dimension
Line Item - Advertiser	Line Item - Advertiser	The advertiser associated with a specific line item in an advertising campaign.	dimension
Line Item Affinity & In Market Targeting - Exclude	Line Item Affinity & In Market Targeting - Exclude	This field specifies the affinity and in-market audience segments to be excluded from a line item’s targeting. Affinity audiences reach people based on their demonstrated interests, while in-market audiences reach people actively researching products or services.	dimension
Line Item Affinity & In Market Targeting - Include	Line Item Affinity & In Market Targeting - Include	This field specifies the affinity and in-market audience segments to be included in a line item’s targeting. Affinity audiences reach people based on their demonstrated interests, while in-market audiences reach people actively researching products or services.	dimension
Line Item Algorithm Id	Line Item Algorithm Id	The unique identifier for the algorithm applied to a line item, used for filtering or reporting on algorithmic performance.	dimension
Line Item App Collection Targeting - Exclude	Line Item App Collection Targeting - Exclude	This field identifies collections of mobile apps (e.g., app categories) to be excluded from a line item’s targeting.	dimension
Line Item App Collection Targeting - Include	Line Item App Collection Targeting - Include	This field identifies collections of mobile apps (e.g., app categories) to be included in a line item’s targeting.	dimension
Line Item App Targeting - Exclude	Line Item App Targeting - Exclude	This field specifies individual mobile applications to be excluded from a line item’s targeting.	dimension
Line Item App Targeting - Include	Line Item App Targeting - Include	This field specifies individual mobile applications to be included in a line item’s targeting.	dimension
Line Item Apply Floor Price For Deals	Line Item Apply Floor Price For Deals		dimension
Line Item Audience Targeting - Exclude	Line Item Audience Targeting - Exclude	Specifies audience segments or types to be excluded from the line item’s targeting.	dimension
Line Item Audience Targeting - Include	Line Item Audience Targeting - Include	Specifies audience segments or types to be included in the line item’s targeting.	dimension
Line Item Audio Content Type Targeting	Line Item Audio Content Type Targeting	Targeting criteria that specify the type of audio content a line item will target.	dimension
Line Item Bid Multipliers	Line Item Bid Multipliers	This field represents adjustments or multipliers applied to the base bid for specific targeting criteria within a line item.	dimension
Line Item Bid Strategy Do Not Exceed	Line Item Bid Strategy Do Not Exceed	This field defines a ‘Do Not Exceed’ cap for the line item’s bid strategy, ensuring bids do not go above a certain amount.	dimension
Line Item Bid Strategy Type	Line Item Bid Strategy Type	The type of bidding strategy employed for a line item (e.g., maximize conversions, target CPA).	dimension
Line Item Bid Strategy Unit	Line Item Bid Strategy Unit	This field specifies the unit of the bid strategy (e.g., CPM, CPC, CPA) for the line item.	dimension
Line Item Bid Strategy Value	Line Item Bid Strategy Value	This field represents the target or maximum value set for the line item’s bid strategy.	dimension
Line Item Brand Safety Custom Settings	Line Item Brand Safety Custom Settings	This field contains custom brand safety settings configured for the line item, beyond standard exclusions.	dimension
Line Item Brand Safety Sensitivity Setting	Line Item Brand Safety Sensitivity Setting	This field indicates the overall brand safety sensitivity level applied to the line item (e.g., high, medium, low).	dimension
Line Item Browser Targeting - Exclude	Line Item Browser Targeting - Exclude	This field specifies the web browsers to be excluded from targeting for a given line item. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.	dimension
Line Item Browser Targeting - Include	Line Item Browser Targeting - Include	This field specifies the web browsers to be included in targeting for a given line item. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.	dimension
Line Item Budget Amount	Line Item Budget Amount	The total budget allocated to the line item.	metric
Line Item Budget Type	Line Item Budget Type	The method used to manage the line item’s budget (e.g., daily, flight, total).	dimension
Line Item Carrier Targeting - Exclude	Line Item Carrier Targeting - Exclude	This field defines specific carriers or internet service providers (ISPs) to be excluded from targeting for a line item. It typically uses TargetingOption resource IDs for a carrier targeting type.	dimension
Line Item Carrier Targeting - Include	Line Item Carrier Targeting - Include	This field defines specific carriers or internet service providers (ISPs) to be included in targeting for a line item. It typically uses TargetingOption resource IDs for a carrier targeting type.	dimension
Line Item Category Targeting - Exclude	Line Item Category Targeting - Exclude	This field specifies content categories to be excluded from targeting for a line item. This is often used for brand safety or to avoid irrelevant content.	dimension
Line Item Category Targeting - Include	Line Item Category Targeting - Include	This field specifies content categories to be included in targeting for a line item, focusing ads on relevant content environments.	dimension
Line Item Channel Targeting - Exclude	Line Item Channel Targeting - Exclude	This field identifies specific channels (e.g., website lists, app lists) to be excluded from a line item’s targeting.	dimension
Line Item Channel Targeting - Include	Line Item Channel Targeting - Include	This field identifies specific channels (e.g., website lists, app lists) to be included in a line item’s targeting.	dimension
Line Item Combined Audience Targeting	Line Item Combined Audience Targeting	A consolidated view of all audience segments, both included and excluded, applied to the line item’s targeting.	dimension
Line Item Connection Speed Targeting	Line Item Connection Speed Targeting	This field defines the internet connection speed types (e.g., Wi-Fi, 3G, broadband) targeted by the line item.	dimension
Line Item Content Duration Targeting	Line Item Content Duration Targeting	Targeting criteria for a line item based on the duration of the content.	dimension
Line Item Content Genre Targeting - Exclude	Line Item Content Genre Targeting - Exclude	A list of content genres excluded from targeting at the line item level.	dimension
Line Item Content Genre Targeting - Include	Line Item Content Genre Targeting - Include	Specifies content genres that are explicitly included for targeting at the line item level.	dimension
Line Item Content Stream Type Targeting	Line Item Content Stream Type Targeting		dimension
Line Item Conversion Counting Pct	Line Item Conversion Counting Pct		metric
Line Item Conversion Counting Type	Line Item Conversion Counting Type		dimension
Line Item Conversion Floodlight Activity Ids	Line Item Conversion Floodlight Activity Ids	This field lists the Floodlight activity IDs used to track conversions for the line item.	dimension
Line Item Creative Assignments	Line Item Creative Assignments	This field represents the creatives assigned to the line item, which are the actual ads that will be served.	dimension
Line Item Custom List Targeting	Line Item Custom List Targeting	This field represents the custom audience lists targeted by the line item, allowing for highly specific audience segmentation.	dimension
Line Item Daypart Targeting	Line Item Daypart Targeting	This field specifies the days of the week and times of day when the line item’s ads are eligible to serve.	dimension
Line Item Daypart Targeting Time Zone	Line Item Daypart Targeting Time Zone	This field indicates the time zone used for the daypart targeting settings of the line item.	dimension
Line Item Demographic Targeting Age	Line Item Demographic Targeting Age	The age demographic segments targeted by the line item.	dimension
Line Item Demographic Targeting Gender	Line Item Demographic Targeting Gender	The gender demographic segments targeted by the line item.	dimension
Line Item Demographic Targeting Household Income	Line Item Demographic Targeting Household Income	The household income demographic segments targeted by the line item.	dimension
Line Item Demographic Targeting Parental Status	Line Item Demographic Targeting Parental Status	The parental status demographic segments targeted by the line item.	dimension
Line Item Details	Line Item Details	This field contains general details and configurations for the line item.	dimension
Line Item Device Targeting - Exclude	Line Item Device Targeting - Exclude	This field specifies the device types (e.g., mobile, desktop, tablet, connected TV) to be excluded from a line item’s targeting. It uses TARGETING_TYPE_DEVICE_TYPE.	dimension
Line Item Device Targeting - Include	Line Item Device Targeting - Include	This field specifies the device types (e.g., mobile, desktop, tablet, connected TV) to be included in a line item’s targeting. It uses TARGETING_TYPE_DEVICE_TYPE.	dimension
Line Item Digital Content Labels - Exclude	Line Item Digital Content Labels - Exclude	This field defines the Digital Content Labels (content ratings) to be excluded from a line item’s targeting, often used for brand safety. It uses TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION.	dimension
Line Item Environment Targeting	Line Item Environment Targeting	This field specifies the ad serving environments (e.g., web, mobile app) targeted by the line item. It uses TARGETING_TYPE_ENVIRONMENT.	dimension
Line Item Fees	Line Item Fees	All fees associated with the line item, including various categories, amounts, and types.	dimension
Line Item Frequency Amount	Line Item Frequency Amount	The numeric value specifying how often an ad impression or exposure should occur for a given user within a defined period for a line item.	metric
Line Item Frequency Enabled	Line Item Frequency Enabled	Indicates whether frequency capping is active for the line item.	dimension
Line Item Frequency Exposures	Line Item Frequency Exposures	The maximum number of times a user can be exposed to an ad from a line item within a specified frequency period.	metric
Line Item Frequency Period	Line Item Frequency Period	The time duration over which line item frequency capping is applied (e.g., daily, weekly, lifetime).	dimension
Line Item Geography Regional Location List Targeting - Exclude	Line Item Geography Regional Location List Targeting - Exclude	This field specifies predefined regional location lists to be excluded from a line item’s geographical targeting.	dimension
Line Item Geography Regional Location List Targeting - Include	Line Item Geography Regional Location List Targeting - Include	This field specifies predefined regional location lists to be included in a line item’s geographical targeting.	dimension
Line Item Geography Targeting - Exclude	Line Item Geography Targeting - Exclude	This field indicates the geographical regions or locations to be excluded from a line item’s targeting.	dimension
Line Item Geography Targeting - Include	Line Item Geography Targeting - Include	This field indicates the geographical regions or locations to be included in a line item’s targeting.	dimension
Line Item Inventory Source Targeting - Authorized Seller Options	Line Item Inventory Source Targeting - Authorized Seller Options	This field specifies the authorized seller options (e.g., Authorized Direct Sellers) for inventory sources targeted by the line item.	dimension
Line Item Inventory Source Targeting - Exclude	Line Item Inventory Source Targeting - Exclude	This field identifies specific inventory sources (e.g., exchanges, publishers, deals) to be excluded from a line item’s targeting. It uses TARGETING_TYPE_EXCHANGE.	dimension
Line Item Inventory Source Targeting - Include	Line Item Inventory Source Targeting - Include	This field identifies specific inventory sources (e.g., exchanges, publishers, deals) to be included in a line item’s targeting. It uses TARGETING_TYPE_EXCHANGE.	dimension
Line Item Inventory Source Targeting - Target New Exchanges	Line Item Inventory Source Targeting - Target New Exchanges	This field indicates whether the line item is configured to automatically target new exchanges as they become available.	dimension
Line Item Keyword List Targeting - Exclude	Line Item Keyword List Targeting - Exclude	This field specifies keyword lists to be excluded from a line item’s targeting, preventing ads from showing on irrelevant content.	dimension
Line Item Keyword Targeting - Exclude	Line Item Keyword Targeting - Exclude	This field specifies individual keywords to be excluded from a line item’s targeting.	dimension
Line Item Keyword Targeting - Include	Line Item Keyword Targeting - Include	This field specifies individual keywords to be included in a line item’s targeting.	dimension
Line Item Language Targeting - Exclude	Line Item Language Targeting - Exclude	This field indicates the languages to be excluded from a line item’s targeting.	dimension
Line Item Language Targeting - Include	Line Item Language Targeting - Include	This field indicates the languages to be included in a line item’s targeting.	dimension
Line Item Optimized Targeting	Optimized Targeting	A feature at the line item level that expands audience reach beyond selected audiences to new and relevant users who are more likely to convert, using real-time campaign data.	dimension
Line Item Pacing	Line Item Pacing	This field describes how the line item’s budget is spent over its flight, such as evenly or as fast as possible.	dimension
Line Item Pacing Amount	Line Item Pacing Amount	This field specifies the budget amount allocated for pacing for the line item.	metric
Line Item Pacing Rate	Line Item Pacing Rate	This field defines the rate at which the line item’s budget is spent over time.	dimension
Line Item Partner Revenue Amount	Line Item Partner Revenue Amount		metric
Line Item Partner Revenue Model	Line Item Partner Revenue Model		dimension
Line Item Position Targeting - Audio Position In Content	Line Item Position Targeting - Audio Position In Content	This field defines the position of audio ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item. It uses TARGETING_TYPE_CONTENT_INSTREAM_POSITION or TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION.	dimension
Line Item Position Targeting - Display Position In Content	Line Item Position Targeting - Display Position In Content	This field defines the position of display ads within content (e.g., above the fold, below the fold) targeted by the line item.	dimension
Line Item Position Targeting - On Screen	Line Item Position Targeting - On Screen	This field specifies the on-screen position of ads targeted by the line item.	dimension
Line Item Position Targeting - Video Position In Content	Line Item Position Targeting - Video Position In Content	This field defines the position of video ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item.	dimension
Line Item Private Deal Group Targeting Include	Line Item Private Deal Group Targeting Include		dimension
Line Item Proximity Location List Targeting	Line Item Proximity Location List Targeting	Targeting criteria for a line item based on proximity to specific locations from a predefined list.	dimension
Line Item Proximity Targeting	Line Item Proximity Targeting	General targeting criteria for a line item based on proximity.	dimension
Line Item Site Targeting - Exclude	Line Item Site Targeting - Exclude	This field specifies individual websites or URLs to be excluded from a line item’s targeting.	dimension
Line Item Site Targeting - Include	Line Item Site Targeting - Include	This field specifies individual websites or URLs to be included in a line item’s targeting.	dimension
Line Item Subtype	Line Item Subtype	A more specific classification or format within a line item type (e.g., “Video Sequence” for a video line item).	dimension
Line Item Timestamp	Line Item Timestamp	This field records the timestamp of the last update or creation of the line item.	dimension
Line Item TrueView Bid Strategy Type	Line Item TrueView Bid Strategy Type	The specific bidding strategy type used for TrueView video line items.	dimension
Line Item TrueView Bid Strategy Value	Line Item TrueView Bid Strategy Value	This field represents the bid value used for TrueView (YouTube) campaigns within the line item.	metric
Line Item TrueView Category Exclusions Targeting	Line Item TrueView Category Exclusions Targeting	This field specifies content categories to be excluded specifically for TrueView (YouTube) campaigns within the line item.	dimension
Line Item TrueView Connected TV Bid Adjustment Option	Line Item TrueView Connected TV Bid Adjustment Option	This field indicates the bid adjustment option for Connected TV devices for TrueView campaigns within the line item.	dimension
Line Item TrueView Connected TV Bid Adjustment Percentage	Line Item TrueView Connected TV Bid Adjustment Percentage	This field represents the percentage by which bids are adjusted for Connected TV devices for TrueView campaigns within the line item.	metric
Line Item TrueView Desktop Bid Adjustment Option	Line Item TrueView Desktop Bid Adjustment Option	This field indicates the bid adjustment option for desktop devices for TrueView campaigns within the line item.	dimension
Line Item TrueView Desktop Bid Adjustment Percentage	Line Item TrueView Desktop Bid Adjustment Percentage	This field represents the percentage by which bids are adjusted for desktop devices for TrueView campaigns within the line item.	metric
Line Item TrueView Inventory Source Targeting	Line Item TrueView Inventory Source Targeting	This field defines the inventory sources specifically targeted for TrueView (YouTube) campaigns within the line item.	dimension
Line Item TrueView Mobile Bid Adjustment Option	Line Item TrueView Mobile Bid Adjustment Option	This field indicates the bid adjustment option for mobile devices for TrueView campaigns within the line item.	dimension
Line Item TrueView Mobile Bid Adjustment Percentage	Line Item TrueView Mobile Bid Adjustment Percentage	This field represents the percentage by which bids are adjusted for mobile devices for TrueView campaigns within the line item.	metric
Line Item TrueView Tablet Bid Adjustment Option	Line Item TrueView Tablet Bid Adjustment Option	This field indicates the bid adjustment option for tablet devices for TrueView campaigns within the line item.	dimension
Line Item TrueView Tablet Bid Adjustment Percentage	Line Item TrueView Tablet Bid Adjustment Percentage	This field represents the percentage by which bids are adjusted for tablet devices for TrueView campaigns within the line item.	metric
Line Item TrueView Third-Party Brand Safety Reporting ID	Line Item TrueView Third-Party Brand Safety Reporting ID	The ID for third-party brand safety reporting specific to TrueView line items.	dimension
Line Item TrueView Third-Party Brand Safety Vendor	Line Item TrueView Third-Party Brand Safety Vendor	This field specifies the third-party vendor used for brand safety verification for TrueView campaigns within the line item.	dimension
Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID	Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID	The ID for third-party viewability reporting specific to TrueView line items.	metric
Line Item TrueView Third-Party Viewability Vendor	Line Item TrueView Third-Party Viewability Vendor	This field specifies the third-party vendor used for viewability measurement for TrueView campaigns within the line item.	dimension
Line Item TrueView Video Ad Formats	Line Item TrueView Video Ad Formats	The formats of TrueView video ads supported or used by the line item (e.g., in-stream, bumper).	dimension
Line Item TrueView Video Ad Inventory Control	Line Item TrueView Video Ad Inventory Control	Settings that control how TrueView video ad inventory is managed and served for a specific line item.	dimension
Line Item TrueView View Frequency Enabled	Line Item TrueView View Frequency Enabled	This field indicates whether view frequency capping is enabled for TrueView campaigns within the line item.	dimension
Line Item TrueView View Frequency Exposures	Line Item TrueView View Frequency Exposures	This field defines the maximum number of times a user can be exposed to a TrueView ad within a given period for the line item.	metric
Line Item TrueView View Frequency Period	Line Item TrueView View Frequency Period	This field defines the time period (e.g., day, week, month) over which TrueView ad view frequency is capped for the line item.	dimension
Line Item Type	Type	The type of line item in a campaign, which defines its bidding strategy and inventory source, for example, a standard display, video, or audio line item.	dimension
Line Item Video Player Size Targeting	Line Item Video Player Size Targeting	This field defines the video player sizes targeted by the line item (e.g., small, medium, large). It uses TARGETING_TYPE_VIDEO_PLAYER_SIZE.	dimension
Line Item Viewability Omid Targeting Enabled	Line Item Viewability Omid Targeting Enabled	Indicates whether OMID (Open Measurement Interface Definition) targeting is enabled for a line item to ensure viewability standards.	dimension
Line Item Viewability Targeting Active View	Line Item Viewability Targeting Active View	This field specifies the Active View viewability criteria for a line item, indicating the desired percentage of viewable impressions. It uses TARGETING_TYPE_VIEWABILITY.	dimension
Line Item-Advertiser	Line Item-Advertiser	The advertiser associated with a specific line item in an advertising campaign. This field is a duplicate of ‘Line Item - Advertiser’.	dimension
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions	The number of Active View impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions	The number of Active View measurable impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE	Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate	The rate at which Active View impressions were audible and fully on-screen for at least half of their duration, capped at 15 seconds.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions	This metric counts the number of TrueView impressions where the ad was audible and fully on-screen for at least half of its duration, as measured by Active View.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions	This metric counts the total number of TrueView impressions that were measurable by Active View for the ‘audible & fully on-screen for half of duration’ criterion.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE	Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate	The rate at which TrueView video ads were considered viewable, meaning they were audible, fully on screen, and played for at least half their duration.	metric
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS	Active View: Impressions Audible and Visible at Completion	A metric representing the number of impressions where the ad was audible, visible, and played to completion according to Active View criteria.	metric
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE	Active View: Impression Distribution (Not Measurable)	The distribution of impressions that were not measurable by Active View criteria.	metric
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE	Active View: Impression Distribution (Not Viewable)	The distribution of impressions that were measurable but not viewable according to Active View criteria.	metric
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE	Active View: Impression Distribution (Viewable)	The distribution of impressions that were considered viewable according to Active View criteria.	dimension
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Active View: Eligible Impressions	The number of impressions that were eligible for Active View measurement.	metric
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	Active View: Measurable Impressions	The number of impressions that Active View was able to measure for viewability.	metric
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS	Active View: % Measurable Impressions	The percentage of impressions that Active View was able to measure for viewability, out of all eligible impressions.	metric
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS	Active View: % Viewable Impressions	A metric representing the percentage of impressions that were considered viewable according to Active View criteria.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS	Active View: % Audible Impressions	The percentage of Active View impressions where the ad’s audio was audible.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START	Active View: % Audible and Visible at Start	The percentage of Active View impressions where the ad was both audible and visible at the start of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR	Active View: % Audible and Visible at First Quartile	The percentage of Active View impressions where the ad was both audible and visible through the first quartile of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE	Active View: % Audible and Visible at Completion	The percentage of Active View impressions where the ad was both audible and visible through its full completion.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR	Active View: % Audible and Visible at Midpoint	The percentage of Active View measurable video impressions that were both audible and visible at the midpoint of the video play.	metric
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR	Active View: % Audible and Visible at Third Quartile	The percentage of Active View impressions where the ad was both audible and visible through the third quartile of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC	Active View: % Fully On-Screen 2 sec	The percentage of Active View impressions where the ad was fully on-screen for at least 2 seconds.	metric
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN	Active View: % Full-Screen	The percentage of Active View impressions where the video ad was played in full-screen mode.	metric
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND	Active View: % In Background	The percentage of Active View impressions where the ad was playing in the background (not in the active browser tab or window).	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED	Active View: % of Ad Played	The percentage of the total ad duration that was played in viewable and audible conditions according to Active View.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Completed Impressions Audible and Visible	The percentage of completed Active View impressions where the ad was both audible and visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE	Active View: % of Completed Impressions Visible	A metric representing the percentage of impressions that completed their video playback while also being visible on screen.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of First Quartile Impressions Audible and Visible	The percentage of Active View impressions that reached the first quartile while being both audible and visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE	Active View: % of First Quartile Impressions Visible	The percentage of Active View impressions that reached the first quartile while being visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Midpoint Impressions Audible and Visible	The percentage of Active View impressions that reached the midpoint while being both audible and visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE	Active View: % of Midpoint Impressions Visible	The percentage of Active View impressions that reached the midpoint while being visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE	Active View: % of Third Quartile Impressions Audible and Visible	The percentage of Active View impressions that reached the third quartile while being both audible and visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE	Active View: % of Third Quartile Impressions Visible	The percentage of Active View impressions that reached the third quartile while being visible.	metric
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE	Active View: % Play Time Audible	The percentage of an ad’s total play time during which it was audible according to Active View.	metric
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE	Active View: % Play Time Audible and Visible	The percentage of an ad’s total play time during which it was both audible and visible according to Active View.	metric
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE	Active View: % Play Time Visible	The percentage of an ad’s total play time during which it was visible according to Active View.	metric
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD	Active View: % Visible 10 Seconds	The percentage of Active View impressions where the ad was visible for at least 10 seconds.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START	Active View: % Visible at Start	The percentage of Active View impressions where the ad was visible at the start of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR	Active View: % Visible at First Quartile	The percentage of Active View impressions where the ad was visible through the first quartile of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE	Active View: % Visible at Completion	The percentage of Active View impressions where the ad was visible through its full completion.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR	Active View: % Visible at Midpoint	The percentage of Active View impressions where the ad was visible through the midpoint of its playback.	metric
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR	Active View: % Visible at Third Quartile	The percentage of Active View impressions where the ad was visible through the third quartile of its playback.	metric
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS	Active View: Not Measurable Impressions	The number of impressions that Active View could not measure for viewability.	metric
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS	Active View: Not Viewable Impressions	The number of measurable impressions that were determined to be not viewable by Active View.	metric
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD	Active View: Impressions Visible 10 Seconds	The number of Active View impressions where the ad was visible for at least 10 seconds.	metric
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	Active View: Viewable Impressions	The number of measurable impressions that were determined to be viewable by Active View.	metric
METRIC_AUDIO_MUTES_AUDIO	Audio Mutes (Audio)	A metric representing the number of times the audio of an audio ad was muted by a user.	metric
METRIC_AVERAGE_DISPLAY_TIME	Average Display Time	A metric representing the average time in seconds that an ad was displayed to users.	metric
METRIC_AVERAGE_INTERACTION_TIME	Average Interaction Time	The average time, in seconds, that an ad was actively on screen and viewable.	metric
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS	Begin to Render Eligible Impressions	The total number of impressions that were eligible to begin rendering on a page or in an app.	metric
METRIC_BEGIN_TO_RENDER_IMPRESSIONS	Begin to Render Impressions	The total number of impressions that began rendering on a page or in an app.	metric
METRIC_BILLABLE_IMPRESSIONS	Billable Impressions	The number of impressions for which the advertiser is charged.	metric
METRIC_CARD_CLICKS	Card Clicks	A metric representing the number of clicks on interactive cards within an ad, typically for video ads.	metric
METRIC_CLICKS	Clicks	The total number of clicks on an ad.	metric
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE	% Clicks Leading to Conversions	A metric representing the percentage of clicks that resulted in a post-click conversion.	dimension
METRIC_CM360_POST_CLICK_REVENUE	CM360 Post-Click Revenue	Revenue generated from conversions that occurred after a user clicked on an ad, as reported by Campaign Manager 360.	metric
METRIC_CM360_POST_VIEW_REVENUE	CM360 Post-View Revenue	Revenue generated from conversions that occurred after a user viewed an ad (without clicking), as reported by Campaign Manager 360.	metric
METRIC_COMPANION_CLICKS_AUDIO	Companion Clicks (Audio)	The number of clicks on companion creatives associated with audio ads.	metric
METRIC_COMPANION_IMPRESSIONS_AUDIO	Companion Views (Audio)	The number of impressions or views served for companion creatives associated with audio ads.	metric
METRIC_COMPLETE_LISTENS_AUDIO	Complete Listens (Audio)	The number of times an audio ad was listened to completely.	metric
METRIC_COMPLETION_RATE_AUDIO	Completion Rate (Audio)	A metric representing the percentage of audio ads that were played to completion.	metric
METRIC_CONVERSIONS_PER_MILLE	Conversions per 1000 Impressions	A metric indicating the number of conversions achieved for every one thousand impressions delivered by an advertising campaign.	metric
METRIC_CTR	Click Rate (CTR)	A metric representing the percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100.	metric
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED	% Composition Impressions (Co-Viewed)	The percentage of impressions that were part of a co-viewing event, indicating household-level reach.	dimension
METRIC_DEMO_POPULATION	Population	The total population size of the demographic segment being reported on.	dimension
METRIC_ENGAGEMENTS	Engagements	A metric representing user interactions with an ad beyond a standard click, such as hovering, playing a video, or expanding a creative.	metric
METRIC_ENGAGEMENT_RATE	Engagement Rate	The percentage of impressions that resulted in user engagement with the ad.	metric
METRIC_EXPANSIONS	Expansions	A metric representing the number of times a rich media ad was expanded by a user.	metric
METRIC_FEE32_ADVERTISER	Regulatory Operating Costs (Advertiser Currency)	A metric representing operating costs incurred due to regulatory requirements, expressed in the advertiser’s currency.	metric
METRIC_FEE32_PARTNER	Regulatory Operating Costs (Partner Currency)	The regulatory operating costs associated with advertising activities, calculated in the partner’s currency.	metric
METRIC_FEE32_USD	Regulatory Operating Costs (USD)	The regulatory operating costs associated with advertising activities, calculated in US Dollars.	metric
METRIC_FIRST_QUARTILE_AUDIO	First-Quartile (Audio)	The number of times an audio ad was played through its first quartile (25% of its duration).	metric
METRIC_FLOODLIGHT_IMPRESSIONS	Floodlight Impressions	A metric representing the total number of impressions recorded by Floodlight activities, indicating how many times Floodlight tags were loaded on web pages.	metric
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS	General Invalid Traffic (GIVT) Begin to Render Impressions	The number of impressions identified as General Invalid Traffic (GIVT) that began to render.	metric
METRIC_GMAIL_CONVERSIONS	Gmail Conversions	The number of conversions that occurred directly from Gmail ads.	metric
METRIC_GMAIL_POST_VIEW_CONVERSIONS	Gmail Post-View Conversions	The number of conversions attributed to impressions on Gmail ads.	metric
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS	Viewable Impressions	The number of viewable impressions for a Gross Rating Point (GRP) campaign, adjusted for reporting.	metric
METRIC_IMPRESSIONS	Impressions	The total number of times an ad was displayed.	metric
METRIC_IMPRESSIONS_COVIEWED	Impressions (Co-Viewed)	A metric representing impressions that were viewed by multiple people simultaneously on a shared device.	metric
METRIC_IMPRESSIONS_TO_CONVERSION_RATE	% Impressions Leading to Conversions	The percentage of impressions that ultimately resulted in a conversion.	metric
METRIC_INTERACTIVE_IMPRESSIONS	Interactive Impressions	The number of impressions where users interacted with the ad, such as clicks or hovers.	metric
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	Invalid Active View Viewable Impressions	The number of invalid Active View viewable impressions, indicating impressions that were deemed viewable but flagged as invalid traffic.	metric
METRIC_INVALID_CLICKS	Invalid Clicks	A metric representing clicks identified as illegitimate or unintended, often excluded from billing.	metric
METRIC_INVALID_IMPRESSIONS	Invalid Impressions	A metric representing impressions identified as illegitimate or unintended, often excluded from billing.	metric
METRIC_LAST_CLICKS	Post-Click Conversions	Conversions attributed to the last click on an ad.	metric
METRIC_LAST_IMPRESSIONS	Post-View Conversions	Conversions attributed to the last impression of an ad where no click occurred.	metric
METRIC_MEDIA_COST_ADVERTISER	Media Cost (Advertiser Currency)	The cost of media buys, reported in the advertiser’s currency.	metric
METRIC_MEDIA_COST_PARTNER	Media Cost (Partner Currency)	The cost of media buys, reported in the partner’s currency.	metric
METRIC_MEDIA_COST_USD	Media Cost (USD)	The cost of media buys, reported in US Dollars.	metric
METRIC_MEDIA_FEE1_PARTNER	Media Fee 1 (Partner Currency)	This metric represents the first media fee incurred, expressed in the partner’s currency.	metric
METRIC_MEDIA_FEE1_USD	Media Fee 1 (USD)	A specific media fee, expressed in US Dollars.	metric
METRIC_MEDIA_FEE2_PARTNER	Media Fee 2 (Partner Currency)	This metric represents the second media fee incurred, expressed in the partner’s currency.	metric
METRIC_MEDIA_FEE2_USD	Media Fee 2 (USD)	A specific media fee, expressed in US Dollars.	metric
METRIC_MEDIA_FEE3_PARTNER	Media Fee 3 (Partner Currency)	This metric represents the third media fee incurred, expressed in the partner’s currency.	metric
METRIC_MEDIA_FEE3_USD	Media Fee 3 (USD)	This metric represents the third media fee incurred, expressed in US Dollars.	metric
METRIC_MEDIA_FEE4_PARTNER	Media Fee 4 (Partner Currency)	This metric represents the fourth media fee incurred, expressed in the partner’s currency.	metric
METRIC_MEDIA_FEE4_USD	Media Fee 4 (USD)	This metric represents the fourth media fee incurred, expressed in US Dollars.	metric
METRIC_MEDIA_FEE5_PARTNER	Media Fee 5 (Partner Currency)	This metric represents the fifth media fee incurred, expressed in the partner’s currency.	metric
METRIC_MEDIA_FEE5_USD	Media Fee 5 (USD)	This metric represents the fifth media fee incurred, expressed in US Dollars.	metric
METRIC_MIDPOINT_AUDIO	Midpoint (Audio)	The number of times an audio ad was played through its midpoint (50% of its duration).	metric
METRIC_PAUSES_AUDIO	Pauses (Audio)	The number of times an audio creative was paused during playback.	metric
METRIC_PLATFORM_FEE_PARTNER	Platform Fee (Partner Currency)	This metric represents the platform fee incurred, expressed in the partner’s currency.	metric
METRIC_PLATFORM_FEE_RATE	Platform Fee Rate	A metric representing the percentage rate charged as a platform fee.	metric
METRIC_PLATFORM_FEE_USD	Platform Fee (USD)	This metric represents the platform fee incurred, expressed in US Dollars.	metric
METRIC_PROFIT_ADVERTISER	Profit (Advertiser Currency)	The difference between how much an advertiser charged and their costs for running a campaign, calculated as Revenue - Total Media Cost - Agency markup (if applicable). This is also known as “net income.”	dimension
METRIC_PROFIT_MARGIN	Profit Margin	The ratio of profitability, calculated as Profit / Revenue. Higher numbers indicate higher profitability.	metric
METRIC_PROFIT_PARTNER	Profit (Partner Currency)	The difference between how much was charged and the costs for running a campaign, calculated in the partner’s specified currency.	metric
METRIC_PROFIT_USD	Profit (USD)	The difference between how much was charged and the costs for running a campaign, calculated in United States dollars.	metric
METRIC_REVENUE_PARTNER	Revenue (Partner Currency)	A metric representing the total revenue generated for the partner, expressed in the partner’s currency.	metric
METRIC_REVENUE_USD	Revenue (USD)	A metric representing the total revenue generated, expressed in US Dollars.	metric
METRIC_RICH_MEDIA_ENGAGEMENTS	Rich Media Engagements	The total number of engagements with rich media ads, such as expansions, video plays, or custom interactions.	metric
METRIC_RICH_MEDIA_SCROLLS	Scrolls	The number of times users scrolled within a rich media creative.	metric
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS	Complete Views (Video)	The number of times a rich media video ad was played to completion.	metric
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES	First-Quartile Views (Video)	The number of times a rich media video ad was played through its first quartile (25%).	metric
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS	Fullscreens (Video)	A metric representing the number of times a rich media video ad was expanded to fullscreen.	metric
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS	Midpoint Views (Video)	The number of times a rich media video ad was played through its midpoint (50%).	metric
METRIC_RICH_MEDIA_VIDEO_MUTES	Audio Mutes (Video)	A metric representing the number of times the audio of a rich media video ad was muted by a user.	metric
METRIC_RICH_MEDIA_VIDEO_PAUSES	Pauses (Video)	The number of times a rich media video creative was paused by users.	metric
METRIC_RICH_MEDIA_VIDEO_PLAYS	Starts (Video)	The number of times a rich media video ad started playing.	metric
METRIC_RICH_MEDIA_VIDEO_SKIPS	Skips (Video)	The number of times a rich media video ad was skipped by users.	metric
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES	Third-Quartile Views (Video)	The number of times a rich media video ad was played through its third quartile (75%).	metric
METRIC_STARTS_AUDIO	Starts (Audio)	The number of times an audio ad started playing.	metric
METRIC_STORE_VISIT_CONVERSIONS	Store Visit Conversions	A metric representing conversions that occur when a user visits a physical store after interacting with an ad.	metric
METRIC_TARGET_RATING_POINTS	Target Rating Points	A measure of the gross rating points delivered to a specific target audience, used to evaluate the reach and frequency of a campaign against its target.	dimension
METRIC_TARGET_RATING_POINTS_COVIEWED	Target Rating Points (Co-Viewed)	A measure of the gross rating points delivered to a target audience, accounting for co-viewing households.	dimension
METRIC_THIRD_QUARTILE_AUDIO	Third-Quartile (Audio)	The number of times an audio ad was played through its third quartile (75% of its duration).	metric
METRIC_TOTAL_CONVERSIONS	Total Conversions	The total number of conversion events recorded.	metric
METRIC_TOTAL_INTERACTION_TIME	Total Interaction Time	The cumulative duration of user interaction with an ad.	metric
METRIC_TOTAL_MEDIA_COST_ADVERTISER	Total Media Cost (Advertiser Currency)	The total media cost, reported in the advertiser’s currency.	metric
METRIC_TOTAL_MEDIA_COST_PARTNER	Total Media Cost (Partner Currency)	A metric representing the total cost of media purchased, expressed in the partner’s currency.	metric
METRIC_TOTAL_MEDIA_COST_USD	Total Media Cost (USD)	The total cost of media purchased for advertising, expressed in US Dollars.	metric
METRIC_TOTAL_USERS	Total Users	A metric representing the total number of unique users reached.	metric
METRIC_TRACKED_ADS	Tracked Ads	A metric representing the total number of ads that were tracked for performance reporting.	metric
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW	Conversions	A metric representing the total number of conversions attributed to TrueView ads, where multiple conversions can be counted per view.	dimension
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW	View Conversion Rate	The rate at which TrueView ad views lead to conversions, where each view is counted once for conversion purposes.	metric
METRIC_TRUEVIEW_EARNED_LIKES	Earned Likes	The number of likes earned by TrueView ads.	metric
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS	Earned Playlist Additions	The number of playlist additions earned by TrueView ads.	metric
METRIC_TRUEVIEW_EARNED_SHARES	Earned Shares	The number of shares earned by TrueView ads.	metric
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS	Earned Subscribers	The number of subscribers earned by TrueView ads.	metric
METRIC_TRUEVIEW_EARNED_VIEWS	Earned Views	The number of additional views earned from TrueView ads (e.g., from shares or follow-on views).	metric
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS	TrueView: General Invalid Traffic (GIVT) Views	The number of TrueView (YouTube) ad views that were identified as General Invalid Traffic (GIVT).	metric
METRIC_TRUEVIEW_IMPRESSION_SHARE	Impression Share	The percentage of impressions that your TrueView ads received compared to the total number of impressions they were eligible to receive.	metric
METRIC_TRUEVIEW_INVALID_VIEWS	TrueView: Invalid Views	A metric representing the number of TrueView video ad views that were deemed invalid, typically due to non-human traffic or policy violations.	dimension
METRIC_TRUEVIEW_LOST_IS_BUDGET	Lost Impression Share (Budget)	A metric indicating the percentage of potential TrueView ad impressions that were lost due to insufficient budget.	metric
METRIC_TRUEVIEW_LOST_IS_RANK	Lost Impression Share (Rank)	A metric indicating the percentage of potential TrueView ad impressions that were lost due to low ad rank.	metric
METRIC_TRUEVIEW_UNIQUE_VIEWERS	Unique Viewers	The estimated number of unique individuals who viewed a TrueView ad.	metric
METRIC_TRUEVIEW_VIEWS	TrueView: Views	The number of views for TrueView video ads.	metric
METRIC_TRUEVIEW_VIEW_RATE	TrueView: View Rate	The rate at which TrueView video ads are viewed, calculated as TrueView Views divided by TrueView impressions.	metric
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION	View through Conversion	A metric representing a conversion that occurs after a user has viewed an ad, but without directly clicking on it.	metric
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY	Unique Reach: Average Impression Frequency	The average number of times a unique user saw an ad.	metric
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED	Unique Reach: Average Impression Frequency (Co-Viewed)	The average number of times unique users in co-viewing households were exposed to an ad.	dimension
METRIC_UNIQUE_REACH_CLICK_REACH	Unique Reach: Click Reach	A metric representing the number of unique users who clicked on an ad.	metric
METRIC_UNIQUE_REACH_IMPRESSION_REACH	Unique Reach: Impression Reach	The number of unique users who saw at least one ad impression.	metric
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH	Unique Reach: Incremental Click Reach	The additional number of unique users reached through clicks, beyond those reached by impressions alone.	metric
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH	Unique Reach: Incremental Impression Reach	A metric representing the number of new unique users reached by impressions beyond a baseline or previous period.	metric
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH	Unique Reach: Incremental Total Reach	A metric representing the number of new unique users reached overall (impressions or clicks) beyond a baseline or previous period.	metric
METRIC_UNIQUE_REACH_TOTAL_REACH	Unique Reach: Total Reach	The total number of unique users reached across all campaign creatives.	metric
METRIC_VIDEO_COMPANION_CLICKS	Companion Clicks (Video)	The number of clicks on companion creatives associated with video ads.	metric
METRIC_VIDEO_COMPANION_IMPRESSIONS	Companion Views (Video)	The number of impressions or views served for companion creatives associated with video ads.	metric
METRIC_VIDEO_COMPLETION_RATE	Completion Rate (Video)	The percentage of video ads that were played to completion.	metric
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED	Unique Reach: Impression Reach (Co-Viewed)	A metric representing the estimated unique impression reach, accounting for co-viewing on shared devices, broken down by demographics.	metric
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED	% Population Reach (Co-Viewed)	The percentage of the total population reached by impressions, considering co-viewing events.	dimension
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED	% Composition Reach (Co-Viewed)	The percentage of the total reach that comes from co-viewing households.	dimension
METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS	Available Requests (Deal)	The number of available ad requests for private deals, indicating potential impression opportunities.	metric
METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS	Targeted Impressions (Deal)	The number of impressions that were specifically targeted within a private deal.	metric
METRIC_WIN_LOSS_RATE	Win Rate	The percentage of bid requests won out of the total bid opportunities, indicating the success rate of bidding strategies.	metric
MOAT Video Fee (Adv Currency)	MOAT Video Fee (Adv Currency)	The fee charged by MOAT for video ad verification and measurement services, calculated in the advertiser’s currency.	metric
Max Video Duration (seconds)	Max Video Duration (seconds)		dimension
Media Campaign ID	Media Campaign ID	The unique identifier for a media campaign.	metric
Media Cost (Advertiser Currency)_EUR	Media Cost (Advertiser Currency)_EUR	The total cost of purchasing ad impressions or media inventory, calculated in Euros in the advertiser’s currency.	metric
Media Cost Viewable eCPM (Adv Currency)	Media Cost Viewable eCPM (Adv Currency)	The effective Cost Per Mille (eCPM) for viewable impressions, calculated in the advertiser’s currency. This metric represents the cost for one thousand viewable impressions.	metric
Media Cost eCPA (Adv Currency)	Media Cost eCPA (Adv Currency)	The effective Cost Per Acquisition (eCPA) for media spend, calculated in the advertiser’s currency, representing the average cost to acquire a conversion.	metric
Media Cost eCPA (PC) (Adv Currency)	Media Cost eCPA (PC) (Adv Currency)	The effective Cost Per Acquisition (eCPA) for media spend based on post-click conversions, calculated in the advertiser’s currency.	metric
Media Cost eCPA (PC) (Partner Currency)	Media Cost eCPA (PC) (Partner Currency)	The effective Cost Per Acquisition (eCPA) for media spend based on post-click conversions, calculated in the partner’s currency.	metric
Media Cost eCPA (PC) (USD)	Media Cost eCPA (PC) (USD)	The effective Cost Per Acquisition (eCPA) for media spend based on post-click conversions, calculated in United States Dollars.	metric
Media Cost eCPA (PV) (Adv Currency)	Media Cost eCPA (PV) (Adv Currency)	The effective Cost Per Acquisition (eCPA) for media spend based on post-view conversions, calculated in the advertiser’s currency.	metric
Media Cost eCPA (PV) (Partner Currency)	Media Cost eCPA (PV) (Partner Currency)	The effective Cost Per Acquisition (eCPA) for media spend based on post-view conversions, calculated in the partner’s currency.	metric
Media Cost eCPA (PV) (USD)	Media Cost eCPA (PV) (USD)	The effective Cost Per Acquisition (eCPA) for media spend based on post-view conversions, calculated in United States Dollars.	metric
Media Cost eCPA (Partner Currency)	Media Cost eCPA (Partner Currency)	The effective Cost Per Acquisition (eCPA) for media spend, calculated in the partner’s local currency, representing the average cost to acquire a conversion.	metric
Media Cost eCPA (USD)	Media Cost eCPA (USD)	The effective Cost Per Acquisition (eCPA) for media spend, calculated in United States Dollars, representing the average cost to acquire a conversion.	metric
Media Cost eCPC (Adv Currency)	Media Cost eCPC (Adv Currency)		metric
Media Cost eCPC (Partner Currency)	Media Cost eCPC (Partner Currency)	The effective Cost Per Click (eCPC) for media spend, calculated in the partner’s local currency, representing the average cost for each click received.	metric
Media Cost eCPC (USD)	Media Cost eCPC (USD)	The effective Cost Per Click (eCPC) for media spend, calculated in United States Dollars, representing the average cost for each click received.	metric
Media Cost eCPM (Adv Currency)	Media Cost eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions) for media costs, expressed in the advertiser’s currency.	metric
Media Cost eCPM (Partner Currency)	Media Cost eCPM (Partner Currency)	The effective Cost Per Mille (eCPM) for media spend, calculated in the partner’s local currency, representing the average cost for one thousand ad impressions.	metric
Media Cost eCPM (USD)	Media Cost eCPM (USD)	The effective Cost Per Mille (eCPM) for media spend, calculated in United States Dollars, representing the average cost for one thousand ad impressions.	metric
Media Fee 1 (Adv Currency)	Media Fee 1 (Adv Currency)	The first media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Fee 2 (Adv Currency)	Media Fee 2 (Adv Currency)	The second media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Fee 3 (Adv Currency)	Media Fee 3 (Adv Currency)	The third media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Fee 4 (Adv Currency)	Media Fee 4 (Adv Currency)	The fourth media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
Media Fee 5 (Adv Currency)	Media Fee 5 (Adv Currency)	The fifth media fee applied to the campaign or line item, reported in the advertiser’s currency.	metric
MediaCost Data Fee (Adv Currency)	MediaCost Data Fee (Adv Currency)	The fee associated with using third-party data for targeting, included in media cost and expressed in the advertiser’s currency.	metric
Mediatype	Mediatype	The type of media used for an advertisement, such as display, video, or audio.	dimension
Mobile Make	Mobile Make	The manufacturer or ‘make’ of a mobile device on which an ad was displayed, used for device targeting and reporting.	dimension
Month Year	Month Year	A temporal dimension representing the month and year for reporting and analysis.	dimension
Nielsen Digital Ad Ratings Fee (Adv Currency)	Nielsen Digital Ad Ratings Fee (Adv Currency)	The fee for using Nielsen Digital Ad Ratings for campaign measurement, calculated in the advertiser’s currency.	metric
Period	Period	A specified duration of time for which data is aggregated or reported, allowing for analysis over different timeframes.	dimension
Placement	Placement	The specific location or context where an ad is displayed.	dimension
Placement Duration	Placement Duration	The duration of an ad placement.	dimension
Placement External ID	Placement External ID	The external unique identifier for a specific ad placement.	dimension
Placement ID	Placement ID	The unique identifier for an ad placement.	dimension
Platform Fee (Adv Currency)	Platform Fee (Adv Currency)	The fee charged by the advertising platform, expressed in the advertiser’s currency.	metric
Post-Click Conversions + Cross-Environment	Post-Click Conversions + Cross-Environment	Conversions attributed to clicks that occurred across different devices or environments. Note: This metric was deprecated as of February 28, 2024.	metric
Post-View Conversions + Cross-Environment	Post-View Conversions + Cross-Environment	Conversions attributed to impressions (views) that occurred across different devices or environments. Note: This metric was deprecated as of February 28, 2024.	metric
Profit eCPM (Adv Currency)	Profit eCPM (Adv Currency)	The effective Cost Per Mille (eCPM) metric that considers profit, reported in the advertiser’s currency.	metric
Profit eCPM (Partner Currency)	Profit eCPM (Partner Currency)	The effective Cost Per Mille (eCPM) reflecting the profit generated from one thousand ad impressions, calculated in the partner’s local currency.	metric
Profit eCPM (USD)	Profit eCPM (USD)	The effective Cost Per Mille (eCPM) reflecting the profit generated from one thousand ad impressions, calculated in United States Dollars.	metric
Publisher	Publisher	The entity or website that provides ad inventory where advertisements are displayed.	dimension
Publisher Impressions	Publisher Impressions	The total number of times an ad creative was displayed by a publisher.	metric
Publisher property	Publisher property	A characteristic or attribute of the publisher’s inventory or website where ads are served.	dimension
Publisher property section	Publisher property section	A dimension that categorizes or identifies a specific section or property belonging to a publisher where ads are served.	dimension
REACH	Reach	A metric representing the number of unique users who were exposed to an ad or campaign over a specific period.	metric
Refund Billable Cost (Adv Currency)	Refund Billable Cost (Adv Currency)	The amount of billable cost that has been refunded, expressed in the advertiser’s currency.	metric
Report Type	Report Type	The type of report generated.	dimension
Rev_YT	Rev_YT	Revenue specifically generated from YouTube.	metric
Revenue (Adv Currency)	Revenue (Adv Currency)	The total revenue generated from the advertising activity, reported in the advertiser’s currency.	metric
Revenue (Adv Currency)_EUR	Revenue (Adv Currency)_EUR	The total revenue generated from advertising activities, calculated in Euros in the advertiser’s currency.	metric
Revenue (Adv Currency)_GBP	Revenue (Adv Currency)_GBP	The total revenue generated from advertising activities, calculated in Great British Pounds (GBP) in the advertiser’s currency.	metric
Revenue eCPA (Adv Currency)	Revenue eCPA (Adv Currency)	The effective Cost Per Acquisition (eCPA) reflecting the revenue generated per conversion, calculated in the advertiser’s currency.	metric
Revenue eCPA (PC) (Partner Currency)	Revenue eCPA (PC) (Partner Currency)	The effective Cost Per Acquisition based on post-click conversions, calculated in the partner’s currency.	metric
Revenue eCPA (PC) (USD)	Revenue eCPA (PC) (USD)	The effective Cost Per Acquisition based on post-click conversions, calculated in US Dollars.	metric
Revenue eCPA (PV) (Adv Currency)	Revenue eCPA (PV) (Adv Currency)	The effective Cost Per Acquisition based on post-view conversions, calculated in the advertiser’s currency.	metric
Revenue eCPA (PV) (Partner Currency)	Revenue eCPA (PV) (Partner Currency)	The effective Cost Per Acquisition based on post-view conversions, calculated in the partner’s currency.	metric
Revenue eCPA (PV) (USD)	Revenue eCPA (PV) (USD)	The effective Cost Per Acquisition based on post-view conversions, calculated in US Dollars.	metric
Revenue eCPA (Partner Currency)	Revenue eCPA (Partner Currency)	The effective Cost Per Acquisition, calculated in the partner’s currency.	metric
Revenue eCPA (USD)	Revenue eCPA (USD)	The effective Cost Per Acquisition, calculated in US Dollars.	metric
Revenue eCPC (Adv Currency)	Revenue eCPC (Adv Currency)		metric
Revenue eCPC (Partner Currency)	Revenue eCPC (Partner Currency)	The effective Cost Per Click, calculated in the partner’s currency.	metric
Revenue eCPC (USD)	Revenue eCPC (USD)	The effective Cost Per Click, calculated in US Dollars.	metric
Revenue eCPM (Adv Currency)	Revenue eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions) in terms of revenue, expressed in the advertiser’s currency.	metric
Revenue eCPM (Partner Currency)	Revenue eCPM (Partner Currency)	The effective Cost Per Mille (eCPM) reflecting the revenue generated from one thousand ad impressions, calculated in the partner’s local currency.	metric
Revenue eCPM (USD)	Revenue eCPM (USD)	The effective Cost Per Mille (eCPM) reflecting the revenue generated from one thousand ad impressions, calculated in United States Dollars.	metric
Revenue_Adv_Currency	Revenue_Adv_Currency	The total revenue in the advertiser’s currency.	metric
Seller Id	Seller Id	The unique identifier for the seller or publisher providing ad inventory.	dimension
Source Campaign	Source Campaign	The name or identifier of the original campaign from which an ad event or conversion originated.	dimension
Source Line Item	Source Line Item	The name or identifier of the original line item from which an ad event or conversion originated.	dimension
Start Day	Start Day	The start day of a report or campaign period.	dimension
Strategy Type	Strategy Type	The type of bidding or optimization strategy applied to an advertising campaign or line item.	dimension
Targeting Type	Targeting Type	The category or method of targeting used for an ad campaign.	dimension
Third-Party Ad Server Fee (Adv Currency)	Third-Party Ad Server Fee (Adv Currency)	The fee charged by a third-party ad server for serving creatives, expressed in the advertiser’s currency.	metric
Third-Party Ad Server Fee (Partner Currency)	Third-Party Ad Server Fee (Partner Currency)	The fee charged by a third-party ad server for serving ads, calculated in the partner’s currency.	metric
Third-Party Ad Server Fee (USD)	Third-Party Ad Server Fee (USD)	The fee charged by a third-party ad server for serving ads, calculated in US Dollars.	metric
Third-Party Audience List	Third-Party Audience List	An audience list provided by a third-party data provider.	dimension
Time to Conversion (minutes)	Time to Conversion (minutes)		dimension
Total Audio Media Cost eCPCL (Adv Currency)	Total Audio Media Cost eCPCL (Adv Currency)	The average cost per complete audio impression, calculated based on media cost spent, in the advertiser’s currency.	metric
Total Conversion Value (Adv Currency)	Total Conversion Value (Adv Currency)	The total value of all conversions attributed to advertising campaigns, expressed in the advertiser’s currency.	metric
Total Conversion Value (Partner Currency)	Total Conversion Value (Partner Currency)	The total monetary value of all conversions, expressed in the partner’s currency.	metric
Total Conversion Value (USD)	Total Conversion Value (USD)	The total monetary value of all conversions, expressed in U.S. Dollars.	metric
Total Media Cost eCPC (Adv Currency)	Total Media Cost eCPC (Adv Currency)	The effective cost per click based on the total media cost, calculated in the advertiser’s currency.	metric
Total Media Cost eCPM (Adv Currency)	Total Media Cost eCPM (Adv Currency)	The effective Cost Per Mille (thousand impressions) for the total media cost, expressed in the advertiser’s currency.	metric
Total Media Cost eCPM (Partner Currency)	Total Media Cost eCPM (Partner Currency)	The total effective Cost Per Mille (eCPM) for media spend, encompassing all costs for one thousand ad impressions, calculated in the partner’s local currency.	metric
Total Media Cost eCPM (USD)	Total Media Cost eCPM (USD)	The total effective Cost Per Mille (eCPM) for media spend, encompassing all costs for one thousand ad impressions, calculated in United States Dollars.	metric
Total conversion value	Total conversion value	The total monetary value attributed to conversions generated by advertising campaigns.	metric
TrueView Action Button Label	TrueView Action Button Label	The text displayed on the call-to-action button for a TrueView ad.	dimension
TrueView Action Headline	TrueView Action Headline	The headline text for a TrueView action ad.	dimension
TrueView Ad	TrueView Ad	Identifies a specific TrueView ad creative.	dimension
TrueView Ad Group	TrueView Ad Group	Identifies a specific ad group containing TrueView ads.	dimension
TrueView Ad Group Affinity & In Market Targeting - Exclude	TrueView Ad Group Affinity & In Market Targeting - Exclude	A list of affinity and/or in-market audience lists to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Affinity & In Market Targeting - Include	TrueView Ad Group Affinity & In Market Targeting - Include	Indicates if TrueView (YouTube) ad groups are set to include affinity and in-market audience targeting.	dimension
TrueView Ad Group Audience Targeting - Exclude	TrueView Ad Group Audience Targeting - Exclude	A list of audience lists (first-party, third-party, or Google audiences) to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Audience Targeting - Include	TrueView Ad Group Audience Targeting - Include	Specifies the audience segments to include for targeting within a TrueView ad group.	dimension
TrueView Ad Group Category Targeting - Exclude	TrueView Ad Group Category Targeting - Exclude	A list of content categories to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Category Targeting - Include	TrueView Ad Group Category Targeting - Include	Indicates if TrueView (YouTube) ad groups are set to include category targeting.	dimension
TrueView Ad Group Custom List Targeting	TrueView Ad Group Custom List Targeting	A list of custom audience lists (Custom Affinity or Custom Intent) to target for a TrueView Ad Group.	dimension
TrueView Ad Group Demographic Targeting Age	TrueView Ad Group Demographic Targeting Age	The age ranges targeted for a TrueView Ad Group, used to reach specific demographic groups.	dimension
TrueView Ad Group Demographic Targeting Gender	TrueView Ad Group Demographic Targeting Gender	Specifies the gender demographic targeted within a TrueView ad group.	dimension
TrueView Ad Group Demographic Targeting Household Income	TrueView Ad Group Demographic Targeting Household Income	Specifies the household income demographic targeted within a TrueView ad group.	dimension
TrueView Ad Group Demographic Targeting Parental Status	TrueView Ad Group Demographic Targeting Parental Status	Specifies the parental status demographic targeted within a TrueView ad group.	dimension
TrueView Ad Group Keyword Targeting - Exclude	TrueView Ad Group Keyword Targeting - Exclude	A list of keywords or negative keyword lists to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Keyword Targeting - Include	TrueView Ad Group Keyword Targeting - Include	Indicates if TrueView (YouTube) ad groups are set to include keyword targeting.	dimension
TrueView Ad Group Name	TrueView Ad Group Name	The name of the ad group that contains TrueView ads.	dimension
TrueView Ad Group Placement Targeting - App Collections - Exclude	TrueView Ad Group Placement Targeting - App Collections - Exclude	A list of app collections to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Placement Targeting - App Collections - Include	TrueView Ad Group Placement Targeting - App Collections - Include	Indicates if TrueView (YouTube) ad groups are set to include placement targeting for app collections.	dimension
TrueView Ad Group Placement Targeting - Apps - Exclude	TrueView Ad Group Placement Targeting - Apps - Exclude	A list of mobile applications (by app platform ID) to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Placement Targeting - Apps - Include	TrueView Ad Group Placement Targeting - Apps - Include	Indicates if TrueView (YouTube) ad groups are set to include placement targeting for specific applications.	dimension
TrueView Ad Group Placement Targeting - Popular Content - Include	TrueView Ad Group Placement Targeting - Popular Content - Include	Indicates if TrueView (YouTube) ad groups are set to include placement targeting for popular content.	dimension
TrueView Ad Group Placement Targeting - URLs - Exclude	TrueView Ad Group Placement Targeting - URLs - Exclude	A list of URLs (websites or webpages) to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Placement Targeting - URLs - Include	TrueView Ad Group Placement Targeting - URLs - Include	Indicates if TrueView (YouTube) ad groups are set to include placement targeting for specific URLs.	dimension
TrueView Ad Group Placement Targeting - YouTube Channels - Exclude	TrueView Ad Group Placement Targeting - YouTube Channels - Exclude	A list of YouTube channels to exclude from targeting for a TrueView Ad Group.	dimension
TrueView Ad Group Placement Targeting - YouTube Channels - Include	TrueView Ad Group Placement Targeting - YouTube Channels - Include	Indicates if TrueView (YouTube) ad groups are set to include placement targeting for specific YouTube channels.	dimension
TrueView Ad Group Placement Targeting - YouTube Videos - Exclude	TrueView Ad Group Placement Targeting - YouTube Videos - Exclude	This field specifies a list of YouTube video IDs to be excluded from targeting for TrueView ad groups.	dimension
TrueView Ad Group Placement Targeting - YouTube Videos - Include	TrueView Ad Group Placement Targeting - YouTube Videos - Include	Indicates if TrueView (YouTube) ad groups are set to include placement targeting for specific YouTube videos.	dimension
TrueView Ad Group Status	TrueView Ad Group Status	The current operational status of a TrueView (YouTube) ad group.	dimension
TrueView Ad Group Video Ad Format	TrueView Ad Group Video Ad Format	The specific video ad format used within a TrueView ad group (e.g., In-stream, In-feed Video, Bumper, Non Skippable).	dimension
TrueView Ad Type	TrueView Ad Type	The classification of a TrueView ad format (e.g., in-stream, discovery).	dimension
TrueView Call to Action	TrueView Call to Action	The text for the call-to-action button displayed on a TrueView ad, prompting users to take a specific action.	dimension
TrueView DCM Tracking - Ad Id	TrueView DCM Tracking - Ad Id	The Campaign Manager 360 (DCM) Ad ID used for tracking TrueView ad performance.	dimension
TrueView DCM Tracking - Creative Id	TrueView DCM Tracking - Creative Id	The Campaign Manager 360 (DCM) Creative ID used for tracking TrueView ad creative performance.	dimension
TrueView DCM Tracking - Placement Id	TrueView DCM Tracking - Placement Id	The Campaign Manager 360 (DCM) Placement ID used for tracking where TrueView ads are served.	dimension
TrueView Description 1	TrueView Description 1	The first line of descriptive text for a TrueView (YouTube) ad creative.	dimension
TrueView Description 2	TrueView Description 2	The second line of descriptive text for a TrueView (YouTube) ad creative.	dimension
TrueView Display URL Path 1	TrueView Display URL Path 1	The first part of the hierarchical display URL for a TrueView ad, used to show a simplified, user-friendly URL in the ad.	dimension
TrueView Display URL Path 2	TrueView Display URL Path 2	The second part of the hierarchical display URL for a TrueView ad, providing further detail in a user-friendly format.	dimension
TrueView Headline	TrueView Headline	The main headline text displayed for a TrueView ad.	dimension
TrueView Name	TrueView Name	The name assigned to a TrueView ad or TrueView campaign component.	dimension
TrueView Responsive Ad Display Url Path 1	TrueView Responsive Ad Display Url Path 1	The first path segment of the display URL for a TrueView responsive ad.	dimension
TrueView Responsive Ad Display Url Path 2	TrueView Responsive Ad Display Url Path 2	The second path segment of the display URL for a TrueView responsive ad.	dimension
TrueView Responsive In-feed Video Description 1	TrueView Responsive In-feed Video Description 1	The first line of descriptive text for a TrueView responsive in-feed video ad.	dimension
TrueView Responsive In-feed Video Description 2	TrueView Responsive In-feed Video Description 2	The second line of descriptive text for a TrueView responsive in-feed video ad.	dimension
TrueView Responsive In-feed Video Headline	TrueView Responsive In-feed Video Headline	The headline for a TrueView responsive in-feed video ad.	dimension
TrueView Responsive In-feed Video Thumbnail	TrueView Responsive In-feed Video Thumbnail	The thumbnail image displayed for a TrueView responsive in-feed video ad.	dimension
TrueView Status	TrueView Status	The current status of a TrueView ad, indicating whether it is active, paused, or pending.	dimension
TrueView Video Discovery Description 1	TrueView Video Discovery Description 1	The first line of descriptive text for a TrueView Video Discovery ad.	dimension
TrueView Video Discovery Description 2	TrueView Video Discovery Description 2	The second line of descriptive text for a TrueView Video Discovery ad.	dimension
TrueView Video Discovery Headline	TrueView Video Discovery Headline	The headline text for a TrueView Video Discovery ad.	dimension
TrueView Video Discovery Landing Page	TrueView Video Discovery Landing Page	The URL of the landing page users are directed to after interacting with a TrueView Video Discovery ad.	dimension
TrueView Video Discovery Video Thumbnail	TrueView Video Discovery Video Thumbnail	The URL or identifier for the video thumbnail displayed for a TrueView Video Discovery ad.	dimension
TrueView Video Id	TrueView Video Id	The unique identifier for the YouTube video used in a TrueView ad.	dimension
TrueView: GIVT Views	TrueView: GIVT Views	The number of TrueView (YouTube) ad views that were identified as General Invalid Traffic (GIVT).	metric
TrueView: Revenue eCPV (Partner Currency)	TrueView: Revenue eCPV (Partner Currency)	The effective Cost Per View (eCPV) representing the revenue generated from TrueView video ad views, calculated in the partner’s local currency.	metric
Trueview views	Trueview views	The number of views recorded for TrueView video advertisements.	metric
URL	URL		dimension
Unique User: Average Impression Frequency	Unique User: Average Impression Frequency	The average number of times a unique user was shown an impression.	metric
Vertical	Vertical		dimension
Video Duration (s)	Video Duration (s)	The length of the video ad in seconds.	metric
Video ID	Video ID	The unique identifier for a video creative used in advertising.	dimension
Video Revenue eCPCV (Adv Currency)	Video Revenue eCPCV (Adv Currency)	The effective Cost Per Completed View for video ads, calculated in the advertiser’s currency.	metric
Video Revenue eCPCV (Partner Currency)	Video Revenue eCPCV (Partner Currency)	The effective Cost Per Completed View for video ads, calculated in the partner’s currency.	metric
Video Revenue eCPCV (USD)	Video Revenue eCPCV (USD)	The effective Cost Per Completed View for video ads, calculated in US Dollars.	metric
Video Title	Video Title	The title of the video creative used in advertising.	dimension
Video Views	Video Views	The total number of times a video ad was viewed.	metric
Video content duration bucket	Video content duration bucket		dimension
WeekAsDate	WeekAsDate	The date representing the start of the week for reporting purposes.	dimension
WeekNum	WeekNum	The numerical representation of the week within a year for reporting purposes.	metric
YouTube Ad Format	YouTube Ad Format	The specific format of the ad served on YouTube, such as skippable in-stream, non-skippable in-stream, or bumper ad.	dimension
YouTube: Revenue eCPE (Adv Currency)	YouTube: Revenue eCPE (Adv Currency)	The estimated revenue generated per engagement for YouTube ads, expressed in the advertiser’s local currency.	metric
YouTube: Revenue eCPV (Adv Currency)	YouTube: Revenue eCPV (Adv Currency)	The effective Cost Per View for YouTube ad revenue, expressed in the advertiser’s currency.	metric
YouTube_Ad_Format	YouTube_Ad_Format	The specific format of an ad served on YouTube (e.g., in-stream, in-feed, bumper).	dimension
account_campaign	account_campaign	The account associated with a campaign.	dimension
account_id	account_id	A unique identifier for an advertiser or partner account within DV360.	dimension
account_name	account_name	The display name of an advertiser or partner account within DV360.	dimension
account_status	account_status	The operational status of an advertiser or partner account, indicating if it’s active, paused, or archived.	dimension
activeDisplayAudienceSize	activeDisplayAudienceSize	The estimated number of active users within the audience on the Display Network.	dimension
adServerConfig.cmHybridConfig.cmAccountId	adServerConfig.cmHybridConfig.cmAccountId	The immutable account ID of the Campaign Manager 360 (CM360) Floodlight configuration that is linked with the Display & Video 360 advertiser.	metric
adServerConfig.cmHybridConfig.cmAdvertiserIds	adServerConfig.cmHybridConfig.cmAdvertiserIds	A list of Campaign Manager 360 (CM360) advertiser IDs associated with the hybrid ad server configuration.	dimension
adServerConfig.cmHybridConfig.cmFloodlightConfigId	adServerConfig.cmHybridConfig.cmFloodlightConfigId	The immutable ID of the Campaign Manager 360 (CM360) Floodlight configuration linked with the Display & Video 360 advertiser.	metric
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized	adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized	Indicates whether the linking of Campaign Manager 360 (CM360) Floodlight configuration is authorized for the hybrid ad server setup.	dimension
adServerConfig.cmHybridConfig.cmSyncableSiteIds	adServerConfig.cmHybridConfig.cmSyncableSiteIds	A list of Campaign Manager 360 (CM360) site IDs whose placements are configured to be synced to Display & Video 360 as creatives.	dimension
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled	adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled	Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration.	dimension
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled	adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled	Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration.	dimension
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled	adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled	Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled within the measurement configuration.	dimension
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled	adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled	Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled within the measurement configuration.	dimension
adServerConfig.thirdPartyOnlyConfig.cmAccountId	adServerConfig.thirdPartyOnlyConfig.cmAccountId	The account ID of the Campaign Manager 360 (CM360) configuration, relevant for advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds	adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds	A list of Campaign Manager 360 (CM360) advertiser IDs associated with the third-party only ad server configuration.	dimension
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId	adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId	The ID of the Campaign Manager 360 (CM360) Floodlight configuration for advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized	adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized	Indicates whether the linking of Campaign Manager 360 (CM360) Floodlight configuration is authorized for the third-party only ad server setup.	dimension
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds	adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds	A list of Campaign Manager 360 (CM360) site IDs whose placements are configured to be synced to Display & Video 360 as creatives, for advertisers using only third-party ad servers.	dimension
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled	adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled	Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled for the third-party only ad server configuration.	dimension
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled	adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled	Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled for the third-party only ad server configuration.	dimension
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled	adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled		dimension
ad_duration	ad_duration	The length of time an advertisement is displayed or played, typically measured in seconds.	metric
ad_format	ad_format	The specific format of the advertisement (e.g., banner, video, native).	dimension
ad_format_type	ad_format_type	The specific format type of the advertisement, such as image, video, audio, or native.	dimension
ad_id	ad_id	The unique identifier for an individual ad creative.	dimension
ad_name	ad_name	The name of the advertisement.	dimension
ad_platform_name	ad_platform_name	The name of the advertising platform on which the ad was served.	dimension
ad_serving_method_placement	ad_serving_method_placement	The method used for ad serving for a specific placement.	dimension
ad_type	ad_type	The broad classification of the advertisement, such as standard display, in-stream video, or native.	dimension
additionalDimensions	additionalDimensions	Additional dimensions (width and height in pixels) associated with a creative beyond its primary dimensions.	dimension
adserving_cost	adserving_cost	The cost associated with serving ads through an ad server.	metric
adserving_type	adserving_type		dimension
adserving_type_display	adserving_type_display		dimension
advertiser	advertiser	The name of the advertiser.	dimension
advertiserId	advertiserId	The unique identifier of the advertiser.	metric
advertiser_id	advertiser_id	The unique identifier of the advertiser.	dimension
advertiser_name	advertiser_name	The name of the advertiser associated with the campaign or other advertising entities.	dimension
ageRangeDetails.ageRange	ageRangeDetails.ageRange	Details the age range targeted by an ad, such as “18-24”, “25-34”, etc.	dimension
agency_commission_percentage	agency_commission_percentage		metric
agency_commission_value	agency_commission_value		metric
appCategoryDetails.displayName	appCategoryDetails.displayName	The display name of the application category used for targeting.	dimension
appId	appId	The unique identifier of a mobile application, often used when targeting app users or for Customer Match audiences with mobile device IDs.	dimension
assets	assets	A collection of assets (e.g., images, videos) associated with a creative.	dimension
assignedTargetingOption.ageRangeDetails.ageRange	assignedTargetingOption.ageRangeDetails.ageRange	The specific age range targeted by an assigned targeting option (e.g., 18-24, 25-34).	dimension
assignedTargetingOption.assignedTargetingOptionId	assignedTargetingOption.assignedTargetingOptionId	The unique identifier for a specific targeting option that has been assigned to a campaign, insertion order, or line item.	dimension
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId	assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId	The ID of a first-party or third-party audience that is explicitly excluded from an audience group within an assigned targeting option.	metric
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId	assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId	The ID of a first-party or third-party audience that is explicitly included in an audience group within an assigned targeting option.	metric
assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId	assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId	The ID of a Google audience that is explicitly included in an audience group within an assigned targeting option.	metric
assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus	assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus	The authorized seller status, indicating if the seller of inventory is approved (e.g., AUTHORIZED_SELLERS_ONLY) for an assigned targeting option.	dimension
assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId	assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId	The unique identifier for the targeting option related to authorized seller status.	metric
assignedTargetingOption.browserDetails.displayName	assignedTargetingOption.browserDetails.displayName	The display name of the web browser targeted by an assigned targeting option (e.g., Chrome, Firefox).	dimension
assignedTargetingOption.browserDetails.negative	assignedTargetingOption.browserDetails.negative	A boolean indicating whether the specified browser is negatively targeted (excluded) by an assigned targeting option.	dimension
assignedTargetingOption.browserDetails.targetingOptionId	assignedTargetingOption.browserDetails.targetingOptionId	The unique identifier for the targeting option related to web browsers.	metric
assignedTargetingOption.categoryDetails.displayName	assignedTargetingOption.categoryDetails.displayName	The display name of the content category targeted by an assigned targeting option (e.g., Arts & Entertainment, Sports).	dimension
assignedTargetingOption.categoryDetails.targetingOptionId	assignedTargetingOption.categoryDetails.targetingOptionId	The unique identifier for the targeting option related to content categories.	metric
assignedTargetingOption.channelDetails.channelId	assignedTargetingOption.channelDetails.channelId	The unique identifier of a channel (custom group of websites/apps) targeted by an assigned targeting option.	metric
assignedTargetingOption.channelDetails.negative	assignedTargetingOption.channelDetails.negative	A boolean indicating whether the specified channel is negatively targeted (excluded) by an assigned targeting option.	dimension
assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition	assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition	The position of an outstream video ad relative to the content (e.g., BELOW_THE_CONTENT, ABOVE_THE_CONTENT) for an assigned targeting option.	dimension
assignedTargetingOption.dayAndTimeDetails.dayOfWeek	assignedTargetingOption.dayAndTimeDetails.dayOfWeek	The specific day of the week (e.g., MONDAY, TUESDAY) for dayparting in an assigned targeting option.	dimension
assignedTargetingOption.dayAndTimeDetails.endHour	assignedTargetingOption.dayAndTimeDetails.endHour	The ending hour for dayparting in an assigned targeting option (0-23, representing midnight to 11 PM).	metric
assignedTargetingOption.dayAndTimeDetails.startHour	assignedTargetingOption.dayAndTimeDetails.startHour	The starting hour for dayparting in an assigned targeting option (0-23, representing midnight to 11 PM).	metric
assignedTargetingOption.dayAndTimeDetails.timeZoneResolution	assignedTargetingOption.dayAndTimeDetails.timeZoneResolution	The method used to resolve the timezone for dayparting (e.g., ADVERTISER_TIME_ZONE, USER_TIME_ZONE) in an assigned targeting option.	dimension
assignedTargetingOption.deviceMakeModelDetails.displayName	assignedTargetingOption.deviceMakeModelDetails.displayName	The display name of the device make and model targeted by an assigned targeting option (e.g., Apple iPhone X, Samsung Galaxy S20).	dimension
assignedTargetingOption.deviceMakeModelDetails.targetingOptionId	assignedTargetingOption.deviceMakeModelDetails.targetingOptionId	The unique identifier for the targeting option related to device make and model.	metric
assignedTargetingOption.deviceTypeDetails.deviceType	assignedTargetingOption.deviceTypeDetails.deviceType	The specific device type targeted by an assigned targeting option (e.g., DEVICE_TYPE_MOBILE, DEVICE_TYPE_TABLET, DEVICE_TYPE_DESKTOP).	dimension
assignedTargetingOption.deviceTypeDetails.youtubeAndPartnersBidMultiplier	assignedTargetingOption.deviceTypeDetails.youtubeAndPartnersBidMultiplier	A multiplier applied to bids for YouTube and partner inventory when targeting a specific device type within an assigned targeting option.	metric
assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier	assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier	The digital content label rating tier that is excluded from ad serving (e.g., DL_ADULT, DL_MATURE) for an assigned targeting option.	dimension
assignedTargetingOption.environmentDetails.environment	assignedTargetingOption.environmentDetails.environment	The type of environment where ads can be served (e.g., ENVIRONMENT_WEB, ENVIRONMENT_APP) for an assigned targeting option.	dimension
assignedTargetingOption.exchangeDetails.exchange	assignedTargetingOption.exchangeDetails.exchange	The specific ad exchange targeted by an assigned targeting option (e.g., GOOGLE_AD_MANAGER, OPENX).	dimension
assignedTargetingOption.geoRegionDetails.displayName	assignedTargetingOption.geoRegionDetails.displayName	The display name of the geographical region targeted by an assigned targeting option (e.g., United States, California).	dimension
assignedTargetingOption.geoRegionDetails.geoRegionType	assignedTargetingOption.geoRegionDetails.geoRegionType	The type of geographical region targeted (e.g., GEO_REGION_TYPE_COUNTRY, GEO_REGION_TYPE_STATE) for an assigned targeting option.	dimension
assignedTargetingOption.geoRegionDetails.targetingOptionId	assignedTargetingOption.geoRegionDetails.targetingOptionId	The unique identifier for the targeting option related to geographical regions.	metric
assignedTargetingOption.inheritance	assignedTargetingOption.inheritance	Indicates whether a targeting option is inherited from a parent resource (e.g., campaign inherits from advertiser) or explicitly set at the current level.	dimension
assignedTargetingOption.inventorySourceDetails.inventorySourceId	assignedTargetingOption.inventorySourceDetails.inventorySourceId	The unique identifier of the inventory source targeted by an assigned targeting option, representing a specific publisher or deal.	metric
assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId	assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId	The unique identifier of the inventory source group targeted by an assigned targeting option, which is a collection of inventory sources.	metric
assignedTargetingOption.keywordDetails.keyword	assignedTargetingOption.keywordDetails.keyword	A specific keyword used for targeting in an assigned targeting option, often for contextual targeting.	dimension
assignedTargetingOption.keywordDetails.negative	assignedTargetingOption.keywordDetails.negative	A boolean indicating whether the specified keyword is negatively targeted (excluded) by an assigned targeting option.	dimension
assignedTargetingOption.languageDetails.displayName	assignedTargetingOption.languageDetails.displayName	The display name of the language targeted by an assigned targeting option (e.g., English, Spanish).	dimension
assignedTargetingOption.languageDetails.targetingOptionId	assignedTargetingOption.languageDetails.targetingOptionId	The unique identifier for the targeting option related to languages.	metric
assignedTargetingOption.name	assignedTargetingOption.name	The resource name of the assigned targeting option, a system-generated identifier.	dimension
assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId	assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId	The unique identifier of a negative keyword list that is applied to an assigned targeting option to prevent ads from showing for certain keywords.	metric
assignedTargetingOption.omidDetails.omid	assignedTargetingOption.omidDetails.omid	The Open Measurement Interface Definition (OMID) partner used for viewability measurement in an assigned targeting option.	dimension
assignedTargetingOption.onScreenPositionDetails.onScreenPosition	assignedTargetingOption.onScreenPositionDetails.onScreenPosition	The on-screen position where an ad is displayed (e.g., ABOVE_THE_FOLD, BELOW_THE_FOLD) for an assigned targeting option.	dimension
assignedTargetingOption.onScreenPositionDetails.targetingOptionId	assignedTargetingOption.onScreenPositionDetails.targetingOptionId	The unique identifier for the targeting option related to on-screen ad position.	metric
assignedTargetingOption.operatingSystemDetails.displayName	assignedTargetingOption.operatingSystemDetails.displayName	The display name of the operating system targeted by an assigned targeting option (e.g., Android, iOS).	dimension
assignedTargetingOption.operatingSystemDetails.negative	assignedTargetingOption.operatingSystemDetails.negative	A boolean indicating whether the specified operating system is negatively targeted (excluded) by an assigned targeting option.	dimension
assignedTargetingOption.operatingSystemDetails.targetingOptionId	assignedTargetingOption.operatingSystemDetails.targetingOptionId	The unique identifier for the targeting option related to operating systems.	metric
assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory	assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory	A sensitive content category that is excluded from ad serving (e.g., SENSITIVE_CATEGORY_ALCOHOL) for an assigned targeting option.	dimension
assignedTargetingOption.targetingType	assignedTargetingOption.targetingType	The broad category of targeting (e.g., AGE_RANGE, BROWSER, GEO_REGION) for an assigned targeting option.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM}	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM}	A custom segment ID from Integral Ad Science (IAS), a third-party verifier, used for targeting or exclusion within an assigned targeting option.	metric
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable	A boolean indicating whether unrateable inventory, as determined by Integral Ad Science (IAS), is excluded from ad serving for an assigned targeting option.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk	A level of ad fraud risk (e.g., HIGH_RISK, MEDIUM_RISK) from Integral Ad Science (IAS) that is excluded from ad serving for an assigned targeting option.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk	A level of adult content risk (e.g., HIGH_RISK, MEDIUM_RISK) from Integral Ad Science (IAS) that is excluded from ad serving for an assigned targeting option.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an alcohol-related risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a drug-related risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a hate speech risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an illegal downloads risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an offensive language risk.	dimension
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk	assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk	A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a violence risk.	dimension
assignedTargetingOption.viewabilityDetails.viewability	assignedTargetingOption.viewabilityDetails.viewability	A targeting option related to the viewability of an ad, allowing advertisers to specify viewability criteria for serving ads.	dimension
assignedUserRoleId	Assigned user role ID	The unique identifier for a user role that has been assigned to a user within Display & Video 360.	dimension
assignedUserRoles	assignedUserRoles	A list or collection of user roles assigned to a user.	dimension
audience	audience	A group of users targeted by an advertising campaign, defined by various characteristics such as demographics, interests, or behaviors.	dimension
audience name	audience name	The name of an audience segment.	dimension
audienceSource	audienceSource	The source from which the audience data originated (e.g., Display & Video 360, Campaign Manager 360, YouTube).	dimension
audienceType	audienceType	The category or type of audience, such as Customer Match, custom affinity, or first-party data.	dimension
audience_placement	audience_placement	The audience targeting criteria applied to a specific placement.	dimension
audience_targeting	audience_targeting	The method of targeting ads to specific audience segments based on demographics, interests, or behaviors.	dimension
audioContentTypeDetails.audioContentType	audioContentTypeDetails.audioContentType	Details the specific type of audio content targeted, such as “Podcast” or “Music”.	dimension
authorizedSellerStatusDetails.authorizedSellerStatus	authorizedSellerStatusDetails.authorizedSellerStatus		dimension
bidStrategy.fixedBid.bidAmountMicros	bidStrategy.fixedBid.bidAmountMicros	The fixed bid amount, in micros, used by the bid strategy. One micro is one millionth of the currency unit.	metric
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId	bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId	The ID of the custom bidding algorithm used for automated bidding strategies aiming to maximize spend.	metric
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros	bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros	The maximum average CPM bid amount, in micros, for a bid strategy designed to maximize spend.	metric
bidStrategy.maximizeSpendAutoBid.performanceGoalType	bidStrategy.maximizeSpendAutoBid.performanceGoalType	The performance goal type for a bid strategy focused on maximizing spend, such as impressions or conversions.	dimension
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals	bidStrategy.maximizeSpendAutoBid.raiseBidForDeals	Indicates whether the bid strategy will automatically raise bids for programmatic deals to maximize spend.	dimension
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId	bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId	The ID of the custom bidding algorithm used for automated bidding strategies aimed at achieving a specific performance goal.	dimension
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros	bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros	The maximum average CPM bid amount, in micros, for a bid strategy aimed at achieving a specific performance goal.	dimension
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros	bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros	The target performance goal amount, in micros, for a bid strategy. One micro is one millionth of the currency unit.	dimension
bidStrategy.performanceGoalAutoBid.performanceGoalType	bidStrategy.performanceGoalAutoBid.performanceGoalType	The type of performance goal set for the automated bid strategy, such as cost-per-acquisition or return on ad spend.	dimension
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource	bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource	Indicates the source from which the effective Target CPA (Cost Per Acquisition) for a YouTube and Partners ad group is derived.	dimension
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue	bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue	The effective Target CPA value for a YouTube and Partners ad group.	dimension
bidStrategy.youtubeAndPartnersBid.type	bidStrategy.youtubeAndPartnersBid.type	The bidding strategy type specifically applied to YouTube and partner inventory.	dimension
bidStrategy.youtubeAndPartnersBid.value	bidStrategy.youtubeAndPartnersBid.value	The bid value set for campaigns or line items targeting YouTube and Google video partners inventory.	metric
billingConfig.billingProfileId	billingConfig.billingProfileId		metric
browserDetails.displayName	browserDetails.displayName	The display name of the browser targeted by an ad, such as “Chrome”, “Firefox”, etc.	dimension
budget.automationType	budget.automationType	The type of automation applied to the budget, controlling how budget allocation is managed (e.g., automated or manual).	dimension
budget.budgetAllocationType	budget.budgetAllocationType	The method used to allocate the budget, such as daily or flight-based.	dimension
budget.budgetSegments	budget.budgetSegments	Individual segments that comprise the overall budget, each potentially with its own spending allocation and duration.	dimension
budget.budgetUnit	budget.budgetUnit	The unit in which the budget is measured, either currency or impressions.	dimension
budget.maxAmount	budget.maxAmount	The maximum amount allocated for the budget, in micros. One micro is one millionth of the currency unit.	metric
budget_planned	budget_planned	The allocated or planned financial budget for an advertising campaign or insertion order.	dimension
businessChainDetails.businessChain	businessChainDetails.businessChain		dimension
businessChainDetails.geoRegion	businessChainDetails.geoRegion		dimension
businessChainDetails.geoRegionType	businessChainDetails.geoRegionType		dimension
buying_type	buying_type	The method or strategy used to purchase ad inventory, such as programmatic guaranteed, preferred deal, or open auction.	dimension
campaign	campaign	The display name of an advertising campaign, which groups related insertion orders and defines overall marketing goals.	dimension
campaignBudgets	campaignBudgets	The list of budgets allocated to a specific campaign.	dimension
campaignFlight.plannedDates.endDate	campaignFlight.plannedDates.endDate	The planned end date for the campaign flight. This date is used for alerts and warnings, rather than directly affecting ad serving.	dimension
campaignFlight.plannedDates.endDate.day	campaignFlight.plannedDates.endDate.day	The day component of the planned end date for the campaign flight.	metric
campaignFlight.plannedDates.endDate.month	campaignFlight.plannedDates.endDate.month	The month component of the planned end date for the campaign flight.	metric
campaignFlight.plannedDates.endDate.year	campaignFlight.plannedDates.endDate.year	The year component of the planned end date for the campaign flight.	metric
campaignFlight.plannedDates.startDate	campaignFlight.plannedDates.startDate	The planned start date for the campaign flight. This date is used for alerts and warnings, rather than directly affecting ad serving.	dimension
campaignFlight.plannedDates.startDate.day	campaignFlight.plannedDates.startDate.day	The day component of the planned start date for the campaign flight.	metric
campaignFlight.plannedDates.startDate.month	campaignFlight.plannedDates.startDate.month	The month component of the planned start date for the campaign flight.	metric
campaignFlight.plannedDates.startDate.year	campaignFlight.plannedDates.startDate.year	The year component of the planned start date for the campaign flight.	metric
campaignGoal.campaignGoalType	campaignGoal.campaignGoalType	The primary goal of the campaign, such as driving app installs, raising brand awareness, or generating online actions.	dimension
campaignGoal.performanceGoal.performanceGoalAmountMicros	campaignGoal.performanceGoal.performanceGoalAmountMicros	The numerical value for the campaign’s performance goal, expressed in micro-units.	metric
campaignGoal.performanceGoal.performanceGoalPercentageMicros	campaignGoal.performanceGoal.performanceGoalPercentageMicros	The percentage value for the campaign’s performance goal, expressed in micro-units. This is often used for conversion rates or view rates.	dimension
campaignGoal.performanceGoal.performanceGoalString	campaignGoal.performanceGoal.performanceGoalString	A string representation of the campaign’s performance goal, often indicating the type of goal or a specific target.	dimension
campaignGoal.performanceGoal.performanceGoalType	campaignGoal.performanceGoal.performanceGoalType	The type of performance goal set for the campaign, such as CPM, CPC, CPA, CTR, or viewability.	dimension
campaignId	campaignId	The unique identifier of the campaign.	metric
campaign_end_date	campaign_end_date	The scheduled end date for the advertising campaign.	dimension
campaign_frequency	campaign_frequency	The average number of times a user is exposed to ads within a specific campaign over a given period.	dimension
campaign_group	campaign_group		dimension
campaign_id	campaign_id	The unique identifier of the campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The primary goal or aim of an advertising campaign, such as brand awareness, app installs, or online conversions.	dimension
campaign_start_date	campaign_start_date	The scheduled start date for the advertising campaign.	dimension
campaign_status	campaign_status	The current status of a campaign (e.g., active, paused, archived).	dimension
campaign_target	campaign_target	The specific objective or audience that an advertising campaign aims to achieve or reach.	dimension
campaign_type	campaign_type	The strategic classification of an advertising campaign (e.g., brand awareness, direct response, app install).	dimension
carrierAndIspDetails.displayName	carrierAndIspDetails.displayName	The display name of the carrier or Internet Service Provider (ISP) targeted by an ad.	dimension
carrierAndIspDetails.type	carrierAndIspDetails.type	The type of network carrier or Internet Service Provider (ISP) targeted.	dimension
categoryDetails.displayName	categoryDetails.displayName	The display name of the content category used for targeting or exclusion.	dimension
category_name	category_name	The name of a content category or targeting category, used to classify inventory or audience interests.	dimension
channel	channel	The distribution channel where the ad was served (e.g., YouTube, app).	dimension
channelId	channelId	The unique identifier for a YouTube channel used in targeting.	metric
channel_campaign	channel_campaign	The channel associated with a campaign.	dimension
channel_name	channel_name	The name of the advertising channel.	dimension
channel_type	channel_type	The classification of the channel through which ads are delivered.	dimension
clicks	clicks	The number of times users clicked on the ad.	metric
cmPlacementId	cmPlacementId	The unique identifier of the Campaign Manager 360 (CM360) placement associated with a creative, applicable for creatives synced from Campaign Manager.	metric
cmTrackingAd.cmAdId	cmTrackingAd.cmAdId	The unique identifier of the ad in Campaign Manager 360 for a tracking ad associated with the creative.	metric
cmTrackingAd.cmCreativeId	cmTrackingAd.cmCreativeId	The unique identifier of the creative in Campaign Manager 360 for a tracking ad associated with the creative.	metric
cmTrackingAd.cmPlacementId	cmTrackingAd.cmPlacementId	The unique identifier of the placement in Campaign Manager 360 for a tracking ad associated with the creative.	metric
comScore vCE in DoubleClick Fee (Adv Currency)	comScore vCE in DoubleClick Fee (Adv Currency)	The fee for using comScore vCE for viewability measurement within DoubleClick, calculated in the advertiser’s currency.	metric
commitment	commitment	Details regarding the commitment type or contractual agreement for ad delivery.	dimension
companionCreativeIds	companionCreativeIds	A list of creative IDs for companion creatives that are served alongside a primary video or audio creative.	dimension
complete_views	complete_views	The total number of times an audio or video creative was played to completion.	metric
contactInfoList.consent.adPersonalization	contactInfoList.consent.adPersonalization	The consent status provided by the user for using their data for ad personalization, as part of a Customer Match contact information list.	dimension
contactInfoList.consent.adUserData	contactInfoList.consent.adUserData	The consent status provided by the user for using their general ad-related data, as part of a Customer Match contact information list.	dimension
contactInfoList.contactInfos	contactInfoList.contactInfos	A list of contact information objects that define the members of a Customer Match audience.	dimension
containsEuPoliticalAds	containsEuPoliticalAds	Indicates whether the ad campaign contains political ads targeting the European Union.	dimension
contentDurationDetails.contentDuration	contentDurationDetails.contentDuration	Details the duration of content targeted, such as “short” or “long”.	dimension
contentGenreDetails.displayName	contentGenreDetails.displayName	The display name of the content genre targeted, such as “Action” or “Comedy”.	dimension
contentInstreamPositionDetails.contentInstreamPosition	contentInstreamPositionDetails.contentInstreamPosition	Details the in-stream position of content where ads are targeted to appear.	dimension
contentOutstreamPositionDetails.contentOutstreamPosition	contentOutstreamPositionDetails.contentOutstreamPosition		dimension
contentStreamTypeDetails.contentStreamType	contentStreamTypeDetails.contentStreamType		dimension
conversionCounting	conversionCounting	Settings related to how conversions are counted and attributed for the campaign or line item.	dimension
conversionCounting.floodlightActivityConfigs	conversionCounting.floodlightActivityConfigs	Configuration settings for Floodlight activities used in conversion counting, including details for post-click and post-view lookback windows.	dimension
conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId	conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId	The unique identifier for a Floodlight activity associated with conversion tracking.	metric
conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays	conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays	The number of days within which a post-click conversion will be counted after a user clicks an ad.	metric
conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays	conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays	The number of days within which a post-view conversion will be counted after a user views an ad.	metric
conversionCounting.postViewCountPercentageMillis	conversionCounting.postViewCountPercentageMillis	The percentage, in millis (thousandths of a percent), of post-view conversions that will be counted.	metric
conversion_name	conversion_name	The user-defined name for a specific conversion event being tracked.	dimension
conversions	conversions	The total number of conversions recorded for the ad.	metric
cost_media	cost_media	The financial cost associated with purchasing ad media and inventory.	metric
counterEvents	counterEvents	A list of counter events configured for a rich media creative, tracking user interactions such as mouse-overs, clicks, or keyboard entries.	dimension
country	country	The country where the ad was displayed or targeted.	dimension
country_code	country_code	The standardized code (e.g., ISO 3166-1 alpha-2) for the country targeted or where the ad activity occurred.	dimension
country_name	country_name	The full name of the country targeted or where the ad activity occurred.	dimension
createTime	createTime	The timestamp when the creative was created, assigned by the system.	dimension
creative	creative	The name or identifier of the creative asset.	dimension
creative type	creative type	The specific type of an ad creative, such as standard image, video, or native. This is a duplicate of ‘Creative_Format’.	dimension
creativeAttributes	creativeAttributes	A system-generated list of attributes describing the creative, such as its interactive features or technology used (e.g., VAST, Active View).	dimension
creativeConfig.dynamicCreativeEnabled	creativeConfig.dynamicCreativeEnabled		dimension
creativeConfig.iasClientId	creativeConfig.iasClientId		metric
creativeConfig.obaComplianceDisabled	creativeConfig.obaComplianceDisabled		dimension
creativeConfig.videoCreativeDataSharingAuthorized	creativeConfig.videoCreativeDataSharingAuthorized		dimension
creativeConfigs	creativeConfigs	Configuration details for the creative assets.	dimension
creativeId	creativeId	The unique system-assigned identifier for the creative.	metric
creativeIds	creativeIds	A list of unique identifiers for the creatives associated with an entity.	dimension
creativeIds.{NUM}	creativeIds.{NUM}	A list of unique identifiers for the creatives associated with an entity, such as a line item.	metric
creativeType	creativeType	The immutable type of the creative, which defines its format and behavior (e.g., standard, video, native, audio).	dimension
creative_category_creative	creative_category_creative	The category of the creative, defining its content type.	dimension
creative_id	creative_id	The unique identifier of the creative.	dimension
creative_language_placement	creative_language_placement	The language of the creative as it relates to where it is placed.	dimension
creative_name	creative_name	The name of the creative asset.	dimension
creative_name_display	creative_name_display	The user-friendly name of the creative as displayed in the platform.	dimension
creative_size	creative_size	The dimensions (width and height in pixels) of an advertisement creative.	dimension
creative_size_creative	creative_size_creative	The dimensions (e.g., width x height) of the creative asset.	dimension
creative_size_placement	creative_size_placement	The required dimensions (e.g., width x height) of the creative for a specific placement.	dimension
creative_type_creative	creative_type_creative	The type of the creative asset (e.g., image, video, HTML5).	dimension
creative_type_placement	creative_type_placement	The type of creative required for a specific ad placement.	dimension
currency	currency	The currency in which financial metrics are reported, typically specified by ISO 4217 standard codes.	dimension
current_date	current_date		dimension
customListId	customListId	The unique identifier for a custom audience list used in targeting.	metric
dataAccessConfig.sdfConfig.adminEmail	dataAccessConfig.sdfConfig.adminEmail	The administrator’s email address associated with the Structured Data File (SDF) configuration for data access.	dimension
dataAccessConfig.sdfConfig.overridePartnerSdfConfig	dataAccessConfig.sdfConfig.overridePartnerSdfConfig	Indicates whether the partner’s Structured Data File (SDF) configuration is overridden for data access.	dimension
dataAccessConfig.sdfConfig.sdfConfig.adminEmail	dataAccessConfig.sdfConfig.sdfConfig.adminEmail	The administrator’s email address within the nested Structured Data File (SDF) configuration for data access.	dimension
dataAccessConfig.sdfConfig.sdfConfig.version	dataAccessConfig.sdfConfig.sdfConfig.version	The version of the Structured Data File (SDF) configuration used for data access.	dimension
dataAccessConfig.sdfConfig.version	dataAccessConfig.sdfConfig.version	The version of the Structured Data File (SDF) configuration used for data access.	dimension
data_currency	data_currency	The currency in which the reported data is presented.	dimension
data_source_placement	data_source_placement	The data source used for a particular placement.	dimension
date	date	The specific date for which the report data is aggregated.	dimension
date_end	date_end	The end date of a campaign, line item, or reporting period.	dimension
date_start	date_start	The start date of a campaign, line item, or reporting period.	dimension
date_today	date_today	The current date at the time of data collection or report generation.	dimension
day of week	day of week	The day of the week (e.g., Monday, Tuesday) on which data or events were recorded, used for scheduling and reporting.	dimension
dealId	dealId	The unique identifier for a programmatic deal.	dimension
deliveryMethod	deliveryMethod	The method by which the ad was delivered.	dimension
description	description	A user-provided description of the audience or other entity.	dimension
deviceMakeModelDetails.displayName	deviceMakeModelDetails.displayName	The display name of the device make and model targeted by an ad.	dimension
deviceTypeDetails.deviceType	deviceTypeDetails.deviceType	Details the type of device targeted by an ad, such as “Mobile”, “Tablet”, or “Desktop”.	dimension
device_category	device_category	The broad category of the device on which ads are displayed (e.g., mobile, tablet, desktop, connected TV).	dimension
device_placement	device_placement	The device targeting settings for a specific placement.	dimension
device_type	device_type	The type of device on which the ad was displayed (e.g., desktop, mobile, tablet).	dimension
digitalContentLabelDetails.contentRatingTier	digitalContentLabelDetails.contentRatingTier	Details the content rating tier for digital content, used for targeting or brand safety.	dimension
dimensions.heightPixels	dimensions.heightPixels	The height of the creative in pixels.	metric
dimensions.widthPixels	dimensions.widthPixels	The width of the creative in pixels.	metric
displayAudienceSize	displayAudienceSize	The estimated total audience size within the Display Network.	dimension
displayDesktopAudienceSize	displayDesktopAudienceSize	The estimated audience size on desktop devices within the Display Network.	dimension
displayMobileAppAudienceSize	displayMobileAppAudienceSize	The estimated audience size on mobile applications within the Display Network.	dimension
displayMobileWebAudienceSize	displayMobileWebAudienceSize	The estimated audience size on mobile web browsers within the Display Network.	dimension
displayName	displayName	The user-friendly name of an entity.	dimension
dv360_cost_usd	dv360_cost_usd	The total cost incurred for advertising activities within Display & Video 360, calculated in US Dollars.	metric
dv360_fees	dv360_fees	The total fees associated with using the Display & Video 360 platform for advertising campaigns.	metric
dynamic	dynamic	Indicates whether the creative is a dynamic creative, meaning its content can change based on various factors.	dimension
email	Email	The email address associated with a user account.	dimension
enddate	enddate	The end date of a campaign, line item, or reporting period. This is a duplicate of ‘date_end’.	dimension
entity	entity	A general reference to an advertising resource such as an advertiser, campaign, insertion order, or line item.	dimension
entityStatus	entityStatus	The current status of an entity, such as active, paused, or archived.	dimension
environmentDetails.environment	environmentDetails.environment	Details the environment where an ad is served, such as “Web”, “App”, or “Connected TV”.	dimension
exchange	exchange	The ad exchange through which the impression was purchased.	dimension
exchangeConfig.enabledExchanges	exchangeConfig.enabledExchanges		dimension
exchangeDetails.exchange	exchangeDetails.exchange		dimension
excludeNewExchanges	excludeNewExchanges	Indicates whether new ad exchanges should be excluded from targeting.	dimension
exitEvents	exitEvents	A list of exit events configured for a creative, specifying the URLs to which a user is directed upon clicking a specific area or interaction point.	dimension
expandOnHover	expandOnHover	Indicates whether an expandable creative is configured to expand upon a user’s mouse-over (hover) action.	dimension
expandingDirection	expandingDirection	The direction in which an expandable creative expands (e.g., Up, Down, Left, Right, Full Screen).	dimension
firstAndThirdPartyAudienceId	firstAndThirdPartyAudienceId	The unique identifier for a first-party or third-party audience list used in targeting.	metric
firstAndThirdPartyAudienceType	firstAndThirdPartyAudienceType	The type of audience (e.g., first-party, third-party, affinity, in-market) used for targeting.	dimension
firstPartyAndPartnerAudienceId	firstPartyAndPartnerAudienceId	The unique system-assigned identifier for a first-party or partner audience list.	metric
firstPartyAndPartnerAudienceType	firstPartyAndPartnerAudienceType	Indicates whether the audience is a first-party (client-owned data) or partner (third-party provider) audience.	dimension
first_quartile	first_quartile	Indicates if the video ad played to 25% of its duration.	metric
flight	flight	Details about the flight dates of a campaign or line item, including start and end times.	dimension
flight.dateRange.endDate.day	flight.dateRange.endDate.day	The day of the month for the end date of a campaign or line item’s flight.	metric
flight.dateRange.endDate.month	flight.dateRange.endDate.month	The month for the end date of a campaign or line item’s flight.	metric
flight.dateRange.endDate.year	flight.dateRange.endDate.year	The year for the end date of a campaign or line item’s flight.	metric
flight.dateRange.startDate.day	flight.dateRange.startDate.day	The day of the month for the start date of a campaign or line item’s flight.	metric
flight.dateRange.startDate.month	flight.dateRange.startDate.month	The month for the start date of a campaign or line item’s flight.	metric
flight.dateRange.startDate.year	flight.dateRange.startDate.year	The year for the start date of a campaign or line item’s flight.	metric
flight.flightDateType	flight.flightDateType	The type of flight dates set for a line item, indicating if they are inherited, custom, or trigger-based.	dimension
format_size	format_size	The size specifications of the ad format, often referring to width and height.	dimension
format_type	format_type	The type of ad creative format, such as display, video, audio, or native.	dimension
frequencyCap.maxImpressions	frequencyCap.maxImpressions	The maximum number of times an ad can be shown to a single user within a specified time period.	metric
frequencyCap.maxViews	frequencyCap.maxViews	The maximum number of times a user can view an ad within a specified time period before it stops being served to them. This is applicable to YouTube and Partners resources.	dimension
frequencyCap.timeUnit	frequencyCap.timeUnit	The unit of time for the frequency cap, such as day, week, or month.	dimension
frequencyCap.timeUnitCount	frequencyCap.timeUnitCount	The number of time units for the frequency cap (e.g., 3 for 3 days).	metric
frequencyCap.unlimited	frequencyCap.unlimited	Indicates whether frequency capping is disabled, allowing unlimited impressions for a user.	dimension
genderDetails.gender	genderDetails.gender	Details the gender targeted by an ad.	dimension
generalConfig.currencyCode	generalConfig.currencyCode	The three-letter currency code (e.g., “USD”, “EUR”) used for financial reporting and budgeting within the general configuration.	dimension
generalConfig.domainUrl	generalConfig.domainUrl		dimension
generalConfig.timeZone	generalConfig.timeZone	The time zone set for the advertiser or partner in the general configuration, used for reporting and campaign scheduling.	dimension
geoRegionDetails.displayName	geoRegionDetails.displayName	The display name of the geographical region targeted by an ad, such as “United States” or “California”.	dimension
geoRegionDetails.geoRegionType	geoRegionDetails.geoRegionType	The type of geographical region targeted, such as “Country”, “State”, or “City”.	dimension
gmailAudienceSize	gmailAudienceSize	The estimated audience size reachable through Gmail.	dimension
guaranteedOrderId	guaranteedOrderId	The unique identifier for a guaranteed programmatic order.	dimension
hostingSource	hostingSource	Indicates the source where the creative is hosted, such as Campaign Manager 360, a third-party ad server, or directly hosted by Display & Video 360.	dimension
householdIncomeDetails.householdIncome	householdIncomeDetails.householdIncome	Details the household income range targeted by an ad.	dimension
html5Video	html5Video	Indicates if a third-party VAST tag creative requires HTML5 video support.	dimension
iasCampaignMonitoring	iasCampaignMonitoring	A boolean flag indicating whether Integral Ad Science (IAS) campaign monitoring is enabled for the creative.	dimension
impressions	impressions	The number of times the ad was displayed.	metric
impressions_view_rate	impressions_view_rate	The percentage of impressions that were considered viewable according to industry standards.	metric
insertionOrderId	insertionOrderId	The unique identifier of the insertion order.	metric
insertionOrderType	insertionOrderType	The type of insertion order, which determines applicable settings and options, such as ad format or targeting. Examples include “Real-time bidding” (RTB) or “Over-the-top” (OTT).	dimension
insertion_order	insertion_order	The display name of an insertion order, which is a subdivision of a campaign and contains a set of line items.	dimension
insertion_order_frequency	insertion_order_frequency	The average number of times a user is exposed to ads within a specific insertion order over a given period.	dimension
insertion_order_id	insertion_order_id	The unique identifier of the insertion order.	dimension
insertion_order_name	insertion_order_name	The name of the insertion order.	dimension
insertion_order_status	insertion_order_status	The operational status of an insertion order, indicating if it’s active, paused, or archived.	dimension
integrationCode	integrationCode	A code used for integrating the creative with external systems or for internal identification purposes.	dimension
integrationDetails.details	integrationDetails.details	Additional specific details regarding the integration of the insertion order with other systems.	dimension
integrationDetails.integrationCode	integrationDetails.integrationCode	A custom code used for integrating with external systems.	dimension
inventory	inventory	The available ad space on publishers’ websites or apps where ads can be served.	dimension
inventorySourceId	inventorySourceId	The unique identifier of the inventory source.	metric
inventorySourceProductType	inventorySourceProductType	The type of product associated with the inventory source.	dimension
inventorySourceType	inventorySourceType	The type of the inventory source, such as open auction or private marketplace.	dimension
inventory_id	inventory_id	The unique identifier of the inventory where the ad was served.	dimension
jsTrackerUrl	jsTrackerUrl	The URL of a JavaScript tracker used for recording impressions or other metrics.	dimension
kpi.kpiAlgorithmId	kpi.kpiAlgorithmId	The unique identifier for the algorithm used to optimize for a specific Key Performance Indicator (KPI).	dimension
kpi.kpiAmountMicros	kpi.kpiAmountMicros	The numerical value for a Key Performance Indicator (KPI), expressed in micro-units.	metric
kpi.kpiPercentageMicros	kpi.kpiPercentageMicros	The percentage value for a Key Performance Indicator (KPI), expressed in micro-units.	metric
kpi.kpiString	kpi.kpiString	A string representation of the Key Performance Indicator (KPI).	dimension
kpi.kpiType	kpi.kpiType	The type of Key Performance Indicator (KPI) used to measure campaign or insertion order performance.	dimension
languageDetails.displayName	languageDetails.displayName	The display name of the language targeted by an ad, such as “English” or “Spanish”.	dimension
language_creative	language_creative	The language specified for the creative content.	dimension
lastLoginTime	Last login time	The timestamp of the user’s last login to the platform.	dimension
line item_name	line item_name	The display name of a line item, which defines the specifics of ad delivery, bidding, and targeting.	dimension
lineItemId	lineItemId	The unique identifier of the line item.	metric
lineItemIds	lineItemIds	A list of unique identifiers for the line items with which the creative is associated.	dimension
lineItemType	lineItemType	The type of line item, such as standard, programmatic guaranteed, or TrueView.	dimension
line_item	line_item	The name or identifier of the line item, which defines how ads are bought and served within a campaign.	dimension
line_item_frequency	line_item_frequency	The average number of times a user is exposed to ads within a specific line item over a given period.	dimension
line_item_id	line_item_id	The unique identifier of the line item.	dimension
line_item_name	line_item_name	The name of the line item.	dimension
marketing_channel	marketing_channel	The specific channel through which marketing efforts are delivered, such as display advertising, video, or social media.	dimension
measurable_impressions	measurable_impressions	The number of ad impressions that met the criteria for being measurable according to viewability standards.	metric
mediaDuration	mediaDuration	The duration of the media asset within the creative, typically for video or audio creatives.	dimension
media_channel	media_channel	The channel through which media is delivered, such as display, video, or audio.	dimension
media_cost	media_cost	The total cost of purchasing ad impressions or media inventory.	metric
membershipDurationDays	membershipDurationDays	The number of days an entry remains active in the audience list after a qualifying event, applicable to first-party audiences.	dimension
midpoint	midpoint	Indicates if the video ad played to 50% of its duration.	metric
mobileApp	mobileApp	Details about the mobile application targeted by the ad.	dimension
mobileApp.appId	mobileApp.appId	The unique identifier for a mobile application.	dimension
mobileApp.displayName	mobileApp.displayName	The display name of the mobile application.	dimension
mobileApp.platform	mobileApp.platform	The operating system platform of the mobile application (e.g., iOS, Android).	dimension
mobileApp.publisher	mobileApp.publisher	The publisher of the mobile application.	dimension
mobileDeviceIdList.consent.adPersonalization	mobileDeviceIdList.consent.adPersonalization	The consent status provided by the user for using their data for ad personalization, as part of a Customer Match mobile device ID list.	dimension
mobileDeviceIdList.consent.adUserData	mobileDeviceIdList.consent.adUserData	The consent status provided by the user for using their general ad-related data, as part of a Customer Match mobile device ID list.	dimension
mobileDeviceIdList.mobileDeviceIds	mobileDeviceIdList.mobileDeviceIds	A list of mobile device identifiers used to define the members of a Customer Match audience.	dimension
month of year	month of year	The month of the year in which data or events were recorded, used for time-based reporting.	dimension
mp3Audio	mp3Audio	Indicates whether a third-party audio creative supports the MP3 audio format.	dimension
nativeContentPositionDetails.contentPosition	nativeContentPositionDetails.contentPosition		dimension
negativelyTargetedLineItemCount	negativelyTargetedLineItemCount		dimension
notes	notes	Free-form text for notes or additional information related to the creative.	dimension
obaIcon.clickTrackingUrl	obaIcon.clickTrackingUrl	The required click tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks user clicks.	dimension
obaIcon.dimensions.heightPixels	obaIcon.dimensions.heightPixels	The height of the OBA (Online Behavioral Advertising) icon in pixels.	dimension
obaIcon.dimensions.widthPixels	obaIcon.dimensions.widthPixels	The width of the OBA (Online Behavioral Advertising) icon in pixels.	dimension
obaIcon.landingPageUrl	obaIcon.landingPageUrl	The required landing page URL for the OBA (Online Behavioral Advertising) icon, to which a user is directed upon clicking the icon.	dimension
obaIcon.position	obaIcon.position	The position of the OBA (Online Behavioral Advertising) icon on the creative (e.g., top-right, bottom-left).	dimension
obaIcon.program	obaIcon.program	The program or certification (e.g., AdChoices) represented by the OBA (Online Behavioral Advertising) icon.	dimension
obaIcon.resourceMimeType	obaIcon.resourceMimeType	The MIME (Multipurpose Internet Mail Extensions) type of the OBA (Online Behavioral Advertising) icon resource, indicating its format (e.g., image/png).	dimension
obaIcon.resourceUrl	obaIcon.resourceUrl	The URL where the OBA (Online Behavioral Advertising) icon’s image or resource is hosted.	dimension
obaIcon.viewTrackingUrl	obaIcon.viewTrackingUrl	The required view tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks impressions of the icon.	dimension
oggAudio	oggAudio	Indicates whether a third-party audio creative supports the OGG audio format.	dimension
omidDetails.omid	omidDetails.omid	Details related to the Open Measurement Interface Definition (OMID), used for third-party viewability and verification measurement.	dimension
onScreenPositionDetails.onScreenPosition	onScreenPositionDetails.onScreenPosition	Details the on-screen position where an ad is targeted to appear.	dimension
operatingSystemDetails.displayName	operatingSystemDetails.displayName	The display name of the operating system targeted by an ad, such as “Android” or “iOS”.	dimension
optimizationObjective	optimizationObjective	The specific goal or objective that the campaign or insertion order is optimized towards, influencing bid strategies and KPIs.	dimension
pacing.dailyMaxImpressions	pacing.dailyMaxImpressions	The maximum number of impressions allowed per day for pacing the ad delivery.	dimension
pacing.dailyMaxMicros	pacing.dailyMaxMicros	The maximum budget, in micros, allowed per day for pacing the ad delivery.	metric
pacing.pacingPeriod	pacing.pacingPeriod	The period over which the budget is paced, such as daily or flight-based.	dimension
pacing.pacingType	pacing.pacingType	The method of pacing used for ad delivery, such as even or as fast as possible.	dimension
parentalStatusDetails.parentalStatus	parentalStatusDetails.parentalStatus	Details the parental status targeted by an ad.	dimension
partner	partner	The identifier for a partner entity in Display & Video 360.	dimension
partnerCosts	partnerCosts	A list of additional costs incurred by the partner for the campaign.	dimension
partnerCosts.costType	partnerCosts.costType	The type of cost incurred by partners.	dimension
partnerCosts.feeAmount	partnerCosts.feeAmount	The flat fee amount for a partner cost.	dimension
partnerCosts.feePercentageMillis	partnerCosts.feePercentageMillis	The fee as a percentage in millis (thousandths of a percent) for a partner cost.	dimension
partnerCosts.feeType	partnerCosts.feeType	The type of fee for a partner cost.	dimension
partnerCosts.invoiceType	partnerCosts.invoiceType	The invoicing method for a partner cost.	dimension
partnerCosts.{NUM}.costType	partnerCosts.{NUM}.costType	The type of cost incurred by partners.	dimension
partnerCosts.{NUM}.feeAmount	partnerCosts.{NUM}.feeAmount	The flat fee amount for a partner cost.	metric
partnerCosts.{NUM}.feePercentageMillis	partnerCosts.{NUM}.feePercentageMillis	The fee as a percentage in millis (thousandths of a percent) for a partner cost.	metric
partnerCosts.{NUM}.feeType	partnerCosts.{NUM}.feeType	The type of fee for a partner cost.	dimension
partnerCosts.{NUM}.invoiceType	partnerCosts.{NUM}.invoiceType	The invoicing method for a partner cost.	dimension
partnerId	partnerId	The unique identifier of the partner associated with an advertiser.	metric
partnerRevenueModel.markupAmount	partnerRevenueModel.markupAmount	The amount of markup applied by the partner in their revenue model, in micros. One micro is one millionth of the currency unit.	dimension
partnerRevenueModel.markupType	partnerRevenueModel.markupType	The type of markup applied by the partner in their revenue model, such as a percentage or a fixed amount.	dimension
partner_placement	partner_placement	The partner associated with a specific placement.	dimension
placement_ad_serving_method	placement_ad_serving_method	The ad serving method used for the placement.	dimension
placement_audience	placement_audience	The audience segment targeted by the placement.	dimension
placement_creative_language	placement_creative_language	The language of creatives allowed for the placement.	dimension
placement_creative_size	placement_creative_size	The size requirements for creatives in the placement.	dimension
placement_creative_type	placement_creative_type	The type of creatives allowed for the placement.	dimension
placement_data_source	placement_data_source	The data source used for the placement.	dimension
placement_device	placement_device	The device types targeted by the placement.	dimension
placement_funnel	placement_funnel	The stage of the marketing funnel that the placement targets.	dimension
placement_key	placement_key	A unique identifier or key for an ad placement.	dimension
placement_market_geo	placement_market_geo	The geographic market targeted by the placement.	dimension
placement_market_target	placement_market_target	The target market segment for the placement.	dimension
placement_name	placement_name	The name of the ad placement.	dimension
placement_partner	placement_partner	The partner associated with the placement.	dimension
placement_products	placement_products	The products associated with the placement.	dimension
placement_programmatic_deal_type	placement_programmatic_deal_type	The type of programmatic deal for the placement (e.g., Private Marketplace, Programmatic Guaranteed).	dimension
placement_sub_partner	placement_sub_partner	A sub-partner or reseller associated with the placement.	dimension
placement_targeting	placement_targeting	The overall targeting settings applied to the placement.	dimension
placement_type	placement_type	The type of ad placement (e.g., display, video, mobile).	dimension
platform_name	platform_name	The name of the advertising platform where the ad was served.	dimension
poiDetails.displayName	poiDetails.displayName		dimension
poiDetails.latitude	poiDetails.latitude		dimension
poiDetails.longitude	poiDetails.longitude		dimension
positivelyTargetedLineItemCount	positivelyTargetedLineItemCount		dimension
product	product	The specific product being advertised or associated with a conversion.	dimension
product_category	product_category	The category to which a product belongs, used for targeting or reporting product-specific campaign performance.	dimension
programmatic_deal_type_placement	programmatic_deal_type_placement	The type of programmatic deal for a specific placement.	dimension
programmatic_fee	programmatic_fee	Fees associated with programmatic ad buying, such as exchange fees or platform fees.	metric
programmatic_type	programmatic_type	The specific programmatic buying method used for an ad campaign.	dimension
progressOffset.percentage	progressOffset.percentage	The offset in percentage of the audio or video creative’s duration, used for tracking playback progress.	dimension
progressOffset.seconds	progressOffset.seconds	The offset in seconds from the start of the audio or video creative, used for tracking playback progress.	metric
publisherName	publisherName	The name of the publisher providing the ad inventory.	dimension
quarters	quarters	A temporal dimension representing financial quarters for reporting and analysis.	dimension
rateDetails.inventorySourceRateType	rateDetails.inventorySourceRateType	The rate type of the inventory source, such as CPM or fixed price.	dimension
rateDetails.minimumSpend.currencyCode	rateDetails.minimumSpend.currencyCode	The currency code for the minimum spend amount.	dimension
rateDetails.minimumSpend.nanos	rateDetails.minimumSpend.nanos	The fractional amount of the minimum spend, in nanos (one billionth of a unit).	metric
rateDetails.minimumSpend.units	rateDetails.minimumSpend.units	The whole amount of the minimum spend.	metric
rateDetails.rate.currencyCode	rateDetails.rate.currencyCode	The currency code for the rate.	dimension
rateDetails.rate.nanos	rateDetails.rate.nanos	The fractional amount of the rate, in nanos (one billionth of a unit).	metric
rateDetails.rate.units	rateDetails.rate.units	The whole amount of the rate.	metric
rateDetails.unitsPurchased	rateDetails.unitsPurchased	The number of units purchased at the specified rate (e.g., impressions, clicks).	metric
readAdvertiserIds	readAdvertiserIds	A list of advertiser IDs that the current user has read access to.	dimension
readPartnerIds	readPartnerIds	A list of partner IDs that the current user has read access to.	dimension
readWriteAccessors.advertisers.advertiserIds	readWriteAccessors.advertisers.advertiserIds	A list of advertiser IDs that the current user has read and write access to.	dimension
readWriteAccessors.partner.partnerId	readWriteAccessors.partner.partnerId	The unique identifier of the partner that the current user has read and write access to.	metric
region	region	A geographical area or region targeted by an advertising campaign or where ad events occurred.	dimension
report_ends_at	report_ends_at	The timestamp indicating when a report’s data collection period concludes.	dimension
report_id	report_id	The unique identifier for a generated report.	dimension
report_starts_at	report_starts_at	The timestamp indicating when a report’s data collection period begins.	dimension
report_type	report_type	The type of report generated, indicating the data source and structure (e.g., standard performance, Floodlight, metadata).	dimension
reported_at	reported_at	The timestamp indicating when a report was generated or the data was recorded.	dimension
requireHtml5	requireHtml5	Indicates whether the creative requires HTML5 video support for proper rendering and playback.	dimension
requireMraid	requireMraid	Indicates whether the creative requires MRAID (Mobile Rich Media Ad Interface Definitions) support for interactive mobile ad functionality.	dimension
requirePingForAttribution	requirePingForAttribution	Indicates whether a ping is required for attribution tracking for the creative.	dimension
reservationType	reservationType	The type of inventory reservation, such as guaranteed or preferred.	dimension
revenue	revenue	The total revenue generated from advertising campaigns.	metric
reviewStatus.approvalStatus	reviewStatus.approvalStatus	The overall approval status of the creative, summarizing its content, policy, and landing page review statuses.	dimension
reviewStatus.contentAndPolicyReviewStatus	reviewStatus.contentAndPolicyReviewStatus	The review status of the creative’s content and its compliance with advertising policies.	dimension
reviewStatus.creativeAndLandingPageReviewStatus	reviewStatus.creativeAndLandingPageReviewStatus	The review status of the creative itself and its associated landing page.	dimension
reviewStatus.exchangeReviewStatuses	reviewStatus.exchangeReviewStatuses	A list of review statuses for the creative across different ad exchanges.	dimension
reviewStatus.publisherReviewStatuses	reviewStatus.publisherReviewStatuses		dimension
seller_name	seller_name	The name of the seller or ad exchange providing the inventory.	dimension
sensitiveCategoryDetails.sensitiveCategory	sensitiveCategoryDetails.sensitiveCategory	Details the sensitive content categories that an ad may be targeted to or excluded from.	dimension
servingConfig.exemptTvFromViewabilityTargeting	servingConfig.exemptTvFromViewabilityTargeting		dimension
site_name	site_name	The name of the website or app where an ad is displayed.	dimension
skipOffset.percentage	skipOffset.percentage	The offset in percentage of the video or audio creative’s duration after which the ad becomes skippable.	dimension
skipOffset.seconds	skipOffset.seconds	The offset in seconds from the start of the video or audio creative after which the ad becomes skippable.	metric
skippable	skippable	Indicates whether a video creative has a skip button and allows users to skip the ad after a certain duration.	dimension
source_campaign	source_campaign	The name or identifier of the original campaign from which an ad event or conversion originated. This is a duplicate of ‘Source Campaign’.	dimension
spend	spend	The total amount of money spent on the ad campaign.	metric
start_date	start_date	The start date for the reporting period or an entity’s effective period.	dimension
startdate	startdate	The start date of a campaign, line item, or reporting period. This is a duplicate of ‘date_start’.	dimension
status	status	The current operational state of an entity, such as active, paused, or pending.	dimension
status.configStatus	status.configStatus	The configuration status of the entity, indicating if it’s properly set up.	dimension
status.entityPauseReason	status.entityPauseReason	The reason why an entity (e.g., line item) is currently paused.	dimension
status.entityStatus	status.entityStatus	The overall status of an entity, such as active, paused, or archived.	dimension
status.sellerPauseReason	status.sellerPauseReason	The reason why a seller’s inventory or deal is currently paused.	dimension
status.sellerStatus	status.sellerStatus	The current status of the seller’s inventory or deal.	dimension
subExchangeDetails.displayName	subExchangeDetails.displayName		dimension
sum_clicks	sum_clicks	The total number of clicks on an ad.	metric
sum_impressions	sum_impressions	The total number of times an ad creative was displayed.	metric
sum_revenue	sum_revenue	The total revenue generated from advertising activities.	metric
sum_views	sum_views	The total number of times a video ad was viewed.	metric
target	target	The specific audience, inventory, or context an ad campaign is configured to reach.	dimension
targeting	targeting	A general term referring to the criteria used to define the audience or inventory for an advertising campaign.	dimension
targetingExpansion	targetingExpansion	Settings related to expanding targeting beyond the defined criteria to reach a wider audience.	dimension
targetingExpansion.audienceExpansionLevel	targetingExpansion.audienceExpansionLevel	The level of audience expansion applied to targeting.	dimension
targetingExpansion.audienceExpansionSeedListExcluded	targetingExpansion.audienceExpansionSeedListExcluded	Indicates whether the seed list is excluded from audience expansion for targeting.	dimension
targetingExpansion.enableOptimizedTargeting	targetingExpansion.enableOptimizedTargeting	Indicates whether optimized targeting is enabled.	dimension
targetingOptionId	targetingOptionId	The unique identifier for a specific targeting option.	metric
targetingType	targetingType	The specific category or type of targeting being applied, such as TARGETING_TYPE_GEO_REGION or TARGETING_TYPE_DEVICE_TYPE.	dimension
targeting_type	targeting_type	The category or method of targeting used for an ad campaign, such as device, geography, or audience.	dimension
targeting_type_display	targeting_type_display	The human-readable name of the targeting type used for an ad campaign.	dimension
thirdPartyTag	thirdPartyTag	The original HTML or JavaScript tag provided by a third-party ad server for the creative.	dimension
thirdPartyUrls	thirdPartyUrls	A list of URLs from third-party tracking vendors used to monitor interactions and events for a creative.	dimension
third_quartile	third_quartile	Indicates if the video ad played to 75% of its duration.	metric
timeRange.endTime	timeRange.endTime	The end date and time of a specified time range.	dimension
timeRange.startTime	timeRange.startTime	The start date and time of a specified time range.	dimension
timerEvents	timerEvents	A list of timer events configured for a rich media creative, tracking the duration of user engagement with specific creative elements.	dimension
trackerUrls	trackerUrls	A list of URLs used by analytics providers or third-party ad technology vendors for tracking purposes.	dimension
transcodes	transcodes	Output-only field providing details on the various transcoded versions of an audio/video creative’s main asset, optimized for different players and bandwidths.	dimension
trueview_frequency	trueview_frequency	The average number of times a user is exposed to TrueView (YouTube) ads over a given period.	dimension
trueview_views	trueview_views	The number of views received for a TrueView ad.	metric
universalAdId.id	universalAdId.id	The unique identifier for a creative, assigned by a registry, which is universally unique across different advertising platforms. This is part of the VAST 4.0 standard.	dimension
universalAdId.registry	universalAdId.registry	The registry (e.g., Ad-ID, Clearcast, DV360) that provides the unique creative identifier for a Universal Ad ID. This is part of the VAST 4.0 standard.	dimension
updateDate	updateDate	The date when the entity was last updated.	dimension
updateTime	updateTime	The time when the entity was last updated.	dimension
updated_date	updated_date	The date when an entity was last updated.	dimension
userId	User ID	The unique identifier for a user in the platform.	metric
userRewardedContentDetails.userRewardedContent	userRewardedContentDetails.userRewardedContent		dimension
userRole	User role	The specific role assigned to a user, defining their permissions and access within the platform.	dimension
vastTagUrl	vastTagUrl	The URL of the VAST (Video Ad Serving Template) tag for a third-party video creative.	dimension
videoPlayerSizeDetails.videoPlayerSize	videoPlayerSizeDetails.videoPlayerSize		dimension
video_completions	video_completions	The total number of times a video ad was played to 100% completion.	metric
video_duration	video_duration	The total duration of the video creative in seconds.	metric
video_exposure_time	video_exposure_time	The duration, in seconds, for which a video advertisement was exposed to a user.	metric
video_in_view_time	video_in_view_time	The cumulative duration, in seconds, during which a video advertisement was considered in view by a user.	metric
video_play	video_play	A metric indicating the initiation of a video advertisement play.	metric
video_player_size	video_player_size	The dimensions or size of the video player where the ad was rendered.	dimension
video_quartile_25_views	video_quartile_25_views	The number of times a video ad was viewed to at least 25% of its duration.	metric
video_quartile_50_views	video_quartile_50_views	The number of times a video ad was viewed to at least 50% of its duration.	metric
video_quartile_75_views	video_quartile_75_views	The number of times a video ad was viewed to at least 75% of its duration.	metric
viewabilityDetails.viewability	viewabilityDetails.viewability	Details the viewability criteria or settings for an ad.	dimension
views	views	The number of views recorded for a video ad.	metric
vpaid	vpaid	Indicates whether a third-party VAST tag creative requires VPAID (Video Player Ad-Serving Interface Definition) support.	dimension
warningMessages	warningMessages	A list of warning messages associated with the entity or its configuration.	dimension
warningMessages.{NUM}	warningMessages.{NUM}	A list of warning messages associated with an entity, such as a line item.	dimension
year_campaign	year_campaign	The year in which a campaign runs.	dimension
youtubeAndPartnersSettings	youtubeAndPartnersSettings	Configuration settings specific to advertising on YouTube and Google video partners.	dimension
youtubeAndPartnersSettings.contentCategory	youtubeAndPartnersSettings.contentCategory	The content category for YouTube and Partners inventory.	dimension
youtubeAndPartnersSettings.effectiveContentCategory	youtubeAndPartnersSettings.effectiveContentCategory	The effective content category applied to YouTube and Partners inventory.	dimension
youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv	youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv	Indicates whether Google TV inventory is included for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube	youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube	Indicates whether YouTube inventory is included for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners	youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners	Indicates whether YouTube video partners inventory is included for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.leadFormId	youtubeAndPartnersSettings.leadFormId	The ID of the lead form associated with YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.linkedMerchantId	youtubeAndPartnersSettings.linkedMerchantId	The ID of the linked merchant account for YouTube and Partners ads.	metric
youtubeAndPartnersSettings.relatedVideoIds	youtubeAndPartnersSettings.relatedVideoIds	A list of IDs for videos related to YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.targetFrequency.targetCount	youtubeAndPartnersSettings.targetFrequency.targetCount	The target number of impressions or views for frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.targetFrequency.timeUnit	youtubeAndPartnersSettings.targetFrequency.timeUnit	The time unit (e.g., DAY, WEEK) for frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.targetFrequency.timeUnitCount	youtubeAndPartnersSettings.targetFrequency.timeUnitCount	The number of time units for frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs	Configuration settings for brand lift measurement provided by third-party vendors for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs	Configuration settings for brand safety measurement provided by third-party vendors for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.placementId	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.placementId	The placement ID associated with a specific third-party brand safety vendor configuration for YouTube and Partners ads.	metric
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.vendor	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.vendor	The third-party vendor used for brand safety measurement for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs	Configuration settings for reach measurement provided by third-party vendors for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs	Configuration settings for viewability measurement provided by third-party vendors for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.placementId	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.placementId	The placement ID associated with a specific third-party viewability vendor configuration for YouTube and Partners ads.	metric
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.vendor	youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.vendor	The third-party vendor used for viewability measurement for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration	youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration	The minimum duration for a video ad in a sequence for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.videoAdSequenceSettings.steps	youtubeAndPartnersSettings.videoAdSequenceSettings.steps	The steps defined for a video ad sequence for YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions	youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions	The maximum number of impressions for view frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.viewFrequencyCap.maxViews	youtubeAndPartnersSettings.viewFrequencyCap.maxViews	The maximum number of views for view frequency capping in YouTube and Partners ads.	metric
youtubeAndPartnersSettings.viewFrequencyCap.timeUnit	youtubeAndPartnersSettings.viewFrequencyCap.timeUnit	The time unit (e.g., DAY, WEEK) for view frequency capping in YouTube and Partners ads.	dimension
youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount	youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount	The number of time units for view frequency capping in YouTube and Partners ads.	metric
youtubeAndPartnersSettings.viewFrequencyCap.unlimited	youtubeAndPartnersSettings.viewFrequencyCap.unlimited	Indicates whether view frequency capping for YouTube and Partners ads is unlimited.	dimension
youtubeAudienceSize	youtubeAudienceSize	The estimated audience size reachable through YouTube.	dimension