Google Display & Video 360: Most-used fields#
The table below gives information about most-used fields that you can import from Google Display & Video 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
1+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least once.
10+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least 10 times. This metric accounts for deduplicated users across devices, campaigns, inventory, and formats.
2+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least twice.
3+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least 3 times.
4+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least 4 times.
5+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least 5 times.
6+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least 6 times.
7+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least 7 times.
8+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least 8 times.
9+: Unique Reach: Impression Reach Metric
The estimated number of unique users who saw an ad at least 9 times.
Absolute Brand Lift Dimension
The difference in positive survey responses between users exposed to an ad and a control group, measuring the ad's influence on brand perception.
Active View: Average Viewable Time (seconds) Metric
The average time, in seconds, that the ad appeared on screen in a viewable state. Only viewable impressions are included in this metric.
Activity Dimension
Refers to a Floodlight activity, which tracks user actions and conversions on websites or apps.
Activity ID Dimension
The unique identifier for a Floodlight activity, which tracks user actions or conversions on an advertiser's website or app.
AdXpose Fee (Adv Currency) Metric
This represents the fee charged by AdXpose, a third-party ad verification service, for its services, expressed in the advertiser's currency.
Adsafe Fee (Adv Currency) Metric
This represents the fee charged by Adsafe, a third-party ad verification service, for its services, expressed in the advertiser's currency.
Age (YouTube) Dimension
The age group demographic of the audience interacting with YouTube ads.
Agency Trading Desk Fee (Adv Currency) Metric
This represents the fee charged by an Agency Trading Desk for their services in managing programmatic campaigns, expressed in the advertiser's currency.
Aggregate Knowledge Fee (Adv Currency) Metric
This represents the fee charged by Aggregate Knowledge, a third-party service provider, for its services, expressed in the advertiser's currency.
All Survey Responses Dimension
The total number of survey responses collected for Brand Lift studies, including both exposed and baseline groups.
Audience Dimension
A defined group of users segmented for advertising purposes based on shared characteristics, behaviors, or interests.
Audience ID Dimension
The unique identifier for an audience list used for targeting.
Audience List Cost (USD) Metric
The cost associated with targeting a specific audience list, in USD.
Audience segment Dimension
A group of users defined by specific demographic, interest, or behavioral characteristics, used for targeting.
Audience segment type Dimension
The classification of an audience segment (e.g., affinity, in-market, custom).
Audio Revenue eCPCL (Adv Currency) Metric
The average cost of each complete audio impression, based on the revenue generated, calculated in the advertiser's currency. This metric indicates the effective cost per completed listen for audio ads.
Audio Stops (Audio) Metric
The number of times the audio of an ad was stopped by the user.
Average Watch Time per Impression (seconds) Metric
The average number of seconds a user watched a TrueView in-stream or bumper ad per impression. Watch time is measured from the start of the ad until it is completed, skipped, or stops playing.
Baseline Positive Response Rate Dimension
The rate of positive responses to brand or product surveys from the baseline group, which consists of users not exposed to the ad.
Baseline Survey Responses Dimension
The total number of survey responses collected from the control group in brand lift studies.
Bids Metric
The number of bids made in ad auctions. This metric reflects the activity of your programmatic advertising campaigns in attempting to secure ad impressions.
Billable Cost (Adv Currency) Metric
The total cost invoiced to partners for using Display & Video 360, reported in the advertiser's currency.
Budget Segment Type Dimension
The type of budget allocation for a specific segment within an insertion order, determining how spend is distributed over a period.
CM Placement ID Dimension
The unique identifier for a placement in Campaign Manager 360 (CM360), which can be associated with creatives in Display & Video 360.
CM360 Post-Click Revenue Metric
The revenue generated from post-click conversions, as measured by Campaign Manager 360 (CM360) Floodlight Sales tags.
CM360 Post-View Revenue Metric
The revenue generated from post-view conversions, as measured by Campaign Manager 360 (CM360) Floodlight Sales tags.
CPM Fee 1 (Adv Currency) Metric
The first CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.
CPM Fee 2 (Adv Currency) Metric
The second CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.
CPM Fee 3 (Adv Currency) Metric
The third CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.
CPM Fee 4 (Adv Currency) Metric
The fourth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.
CPM Fee 5 (Adv Currency) Metric
The fifth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.
Campaign Brand Safety Custom Settings Dimension
Custom configurations for brand safety at the campaign level, allowing advertisers to specify content classifiers to avoid.
Campaign Brand Safety Sensitivity Setting Brand Safety Sensitivity Setting Dimension
The sensitivity setting for brand safety at the campaign level, used to block inventory based on the subject matter of its surrounding content. This field is sunsetting for campaign-level targeting.
Campaign Budget Dimension
The total budget allocated to a campaign, often segmented over specific periods. This field helps track the financial spend for a campaign.
Campaign Budget Segments Dimension
A collection of defined budget segments for a campaign, specifying allocations and durations for spending.
Campaign Creative Types Dimension
The types of creative assets used within a campaign (e.g., image, video, native). The DV360 API campaigns resource can include creative types.
Campaign Demographic Targeting Age Dimension
The age group targeted for the advertising campaign.
Campaign Demographic Targeting Gender Dimension
The gender targeted for the advertising campaign.
Campaign Demographic Targeting Household Income Dimension
The household income demographic targeted for the advertising campaign.
Campaign Demographic Targeting Parental Status Dimension
Parental status categories (e.g., Parent, Not a Parent, Unknown) used for demographic targeting at the campaign level.
Campaign Digital Content Labels - Exclude Dimension
A list of digital content labels (e.g., DL-G, DL-PG, DL-MA) to exclude from serving ads at the campaign level, used for brand safety.
Campaign End Date Dimension
The planned date on which the campaign is scheduled to conclude.
Campaign Environment Targeting Dimension
The digital environments (e.g., web, mobile app, video) targeted for the advertising campaign.
Campaign Frequency Amount Metric
A positive integer indicating the maximum number of times an ad can be shown to the same user within a specified frequency period at the campaign level.
Campaign Frequency Enabled Dimension
Indicates whether impression-based frequency capping is enabled or disabled for a campaign.
Campaign Frequency Exposures Metric
The maximum number of times an ad in a campaign can be shown to the same user within a specified frequency period.
Campaign Frequency Period Dimension
The time unit (e.g., Days, Weeks, Months) for which the campaign's frequency cap is applied, controlling ad exposure over a given duration.
Campaign Geography Targeting - Exclude Dimension
A list of geographic regions (e.g., countries, states, cities, zip codes) to exclude from a campaign's targeting. This field is sunsetting for campaign-level targeting.
Campaign Geography Targeting - Include Dimension
A list of geographic regions (e.g., countries, states, cities, zip codes) to include in a campaign's targeting. This field is sunsetting for campaign-level targeting.
Campaign Goal Dimension
The primary objective or goal defined for the advertising campaign (e.g., brand awareness, website traffic, conversions).
Campaign Goal KPI Dimension
The Key Performance Indicator (KPI) chosen as the primary goal for the campaign (e.g., CPM, CPA, CTR, Viewable %).
Campaign ID Dimension
A unique system-generated identifier for an advertising campaign in Display & Video 360.
Campaign Inventory Source Targeting - Authorized Seller Options Dimension
Settings to target inventory from authorized digital sellers (e.g., Authorized Direct Sellers and Resellers) at the campaign level, based on ads.txt and app-ads.txt files.
Campaign Inventory Source Targeting - Exclude Dimension
A list of inventory sources to exclude from a campaign's targeting. This field is sunsetting for campaign-level targeting.
Campaign Inventory Source Targeting - Include Dimension
A list of inventory sources to include in a campaign's targeting. This field is sunsetting for campaign-level targeting.
Campaign Inventory Source Targeting - Target New Exchanges Dimension
Indicates whether a campaign is set to automatically target new ad exchanges as they become available.
Campaign Language Targeting - Exclude Dimension
A list of languages to exclude from a campaign's targeting. This field is sunsetting for campaign-level targeting.
Campaign Language Targeting - Include Dimension
A list of languages to include in a campaign's targeting. This field is sunsetting for campaign-level targeting.
Campaign Name Name Dimension
The user-defined name of the campaign.
Campaign Position Targeting - Display On Screen Dimension
Targeting based on where a display ad is located on the screen (e.g., above or below the fold) at the campaign level. This field is sunsetting for campaign-level targeting.
Campaign Position Targeting - Display Position In Content Dimension
Targeting based on where a display ad is located relative to content (e.g., in-article, in-feed, in-banner) at the campaign level. This field is sunsetting for campaign-level targeting.
Campaign Position Targeting - Video On Screen Dimension
Targeting based on where a video ad is located on the screen (e.g., above or below the fold) at the campaign level. This field is sunsetting for campaign-level targeting.
Campaign Position Targeting - Video Position In Content Dimension
Targeting based on where a video ad is located relative to content (e.g., pre-roll, mid-roll, post-roll) at the campaign level. This field is sunsetting for campaign-level targeting.
Campaign Start Date Dimension
The planned date on which the campaign is scheduled to begin.
Campaign Status Dimension
The operational status of the campaign, controlling whether insertion orders under it can spend budgets and bid on inventory (e.g., active, paused, archived).
Campaign Third Party Verification Labels Dimension
Labels used for third-party brand safety and suitability verification services applied at the campaign level. Multiple labels from a single vendor are separated by a semicolon.
Campaign Third Party Verification Services Dimension
The third-party vendor providing verification services for the campaign, such as Integral Ad Science or DoubleVerify. Only one vendor can be selected per entity.
Campaign Timestamp Dimension
The timestamp when the campaign was last updated.
Campaign Viewability Targeting Active View Metric
Enables targeting inventory based on predicted viewability using Google's Active View technology at the campaign level. This field is sunsetting for campaign-level targeting.
CampaignBrand Safety Sensitivity Setting Dimension
The sensitivity setting for brand safety at the campaign level, used to block inventory based on the subject matter of its surrounding content. This field is sunsetting for campaign-level targeting.
Conversion type Dimension
The type of conversion (e.g., purchase, lead, sign-up).
Cookie Reach: Average Impression Frequency Metric
This metric indicates the average number of times an ad is seen by unique users, measured across devices and based on unique cookies, mobile device IDs, and aggregated sign-in data.
Cookie Reach: Impression Reach Metric
This metric represents the estimated number of unique users who saw an ad during the reporting period, based on unique cookies, mobile device IDs, and aggregated sign-in data.
Cost (Adv Currency) Metric
The total cost incurred for the advertising activity, reported in the advertiser's currency.
Cost eCPM (Adv Currency) Metric
The effective cost per thousand impressions (eCPM), calculated based on the media cost spent, reported in the advertiser's currency.
Country Name Dimension
The name of the country where ad impressions were served or users are located.
Creative Length Size Dimension
The dimensions (width and height in pixels) of a creative for visual ads, or the duration (in seconds) for video and audio creatives.
Current Insertion Order Goal Type Dimension
The type of goal defined for the current insertion order (e.g., impressions, clicks, conversions).
Custom Bidding Algorithm Id Metric
The unique system-assigned identifier for a custom bidding algorithm.
Custom Bidding Algorithm Name Dimension
The display name of the custom bidding algorithm.
Custom Bidding: % Impressions with positive custom value Metric
The percentage of impressions that were assigned a positive value by a custom bidding script, indicating their relevance to campaign goals.
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency) Metric
An estimated Cost Per Mille (CPM) for impressions that have a specific custom value, reported in the advertiser's currency, derived from custom bidding strategies.
Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency) Metric
The estimated total cost, in advertiser currency, for impressions achieved through a custom bidding algorithm that uses a custom value.
Custom Fee 1 (Adv Currency) Metric
The amount of the first custom fee applied to a campaign or line item, billed by the partner, and reported in the advertiser's currency.
Custom Fee 2 (Adv Currency) Metric
The amount of the second custom fee applied to a campaign or line item, billed by the partner, and reported in the advertiser's currency.
DCM Placement ID Metric
The unique identifier for an ad placement defined in Campaign Manager 360 (DCM).
DMA Name Dimension
The name of the Designated Market Area (DMA).
DV360 Activity Dimension
The user-defined display name for a Floodlight activity, which tracks conversions and other events in DV360.
DV360 Activity ID Metric
The unique, system-assigned identifier for a Floodlight activity in DV360, used to track conversions and other events.
DV360 Activity Integration Code Dimension
Refers to the unique tag string or snippet of code generated for a Floodlight activity, used for integration on websites or apps to track specific conversion events.
DV360 Activity Status Dimension
The current operational status of a Display & Video 360 activity, indicating whether it is active, paused, or archived.
Data Fees (Adv Currency) Metric
Fees incurred for the use of third-party data or audience segments, reported in the advertiser's currency.
Data Management Platform Fee (Adv Currency) Metric
The fee charged by a Data Management Platform (DMP) for audience segment data, in the advertiser's currency.
DayofWeek Dimension
The specific day of the week (e.g., Monday, Tuesday) when reported events took place. This is a standard dimension in DV360 reporting.
DoubleVerify Fee (Adv Currency) Metric
The fee charged to the advertiser for using DoubleVerify's ad verification services, reported in the advertiser's currency.
DoubleVerify Pre-Bid Fee (Adv Currency) Metric
The fee charged for using DoubleVerify Pre-Bid, a third-party pre-bid verification service, calculated in the advertiser's currency.
Engagement Rate (YouTube) Metric
The rate at which users interact with YouTube ads, calculated as the number of engagements (e.g., clicks on card teasers and icons) divided by the number of ad impressions.
Engagements (YouTube) Metric
The total number of user engagements (e.g., clicks, views, shares) with YouTube ads.
Evidon Fee (Adv Currency) Metric
The fee charged by Evidon, a third-party vendor specializing in ad verification and privacy compliance, for its services, expressed in the advertiser's currency.
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID Active View: Custom Metric ID Dimension
A filter to specify the ID of a custom Active View metric in a report.
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME Active View: Custom Metric Name Dimension
A filter to specify the name of a custom Active View metric in a report.
FILTER_ADVERTISER Advertiser ID Dimension
Filters reports by the unique identifier of the advertiser.
FILTER_ADVERTISER_CURRENCY Advertiser Currency Dimension
Filters reports by the currency used by the advertiser.
FILTER_ADVERTISER_INTEGRATION_CODE Advertiser Integration Code Dimension
Filters reports by the advertiser's integration code, an external identifier.
FILTER_ADVERTISER_INTEGRATION_STATUS Advertiser Status Dimension
Filters reports by the status of the advertiser (e.g., active, paused).
FILTER_ADVERTISER_NAME Advertiser Dimension
Filters reports by the name of the advertiser.
FILTER_ADVERTISER_TIMEZONE Advertiser Time Zone Dimension
A filter dimension for reports, representing the time zone configured for the advertiser.
FILTER_AD_POSITION Ad Position Dimension
A filter dimension for reports, indicating where on a page or screen an ad was displayed.
FILTER_AD_TYPE Ad Type Dimension
Filters reports by the type of ad (e.g., standard, in-stream video).
FILTER_AMP_PAGE_REQUEST AMP Page Request Dimension
A filter to segment data based on whether the impression was served on an Accelerated Mobile Page (AMP) webpage.
FILTER_APP_URL App/URL Dimension
Filters reports by the app or URL where impressions were served.
FILTER_APP_URL_EXCLUDED App/URL Excluded Dimension
A filter to exclude specific apps or URLs from targeting.
FILTER_AUDIENCE_LIST Audience List Dimension
A filter dimension for reports, representing a specific list of target audience segments.
FILTER_AUDIENCE_LIST_TYPE Audience List Type Dimension
A filter for the type of audience list used in targeting. Examples include remarketing lists, affinity audiences, or custom audiences.
FILTER_BILLABLE_OUTCOME Billable Outcome Dimension
A filter for the billable outcome of an ad impression (e.g., 'Impression'), which defines how advertisers are charged.
FILTER_BRAND_LIFT_TYPE Brand Lift Type Dimension
A filter used to specify the type of Brand Lift metric being reported.
FILTER_BROWSER Browser Dimension
A filter dimension for reports, identifying the web browser used by the user viewing the ad.
FILTER_BUDGET_SEGMENT_BUDGET Budget Segment Budget Metric
A filter dimension for reports, representing the allocated budget for a specific budget segment.
FILTER_BUDGET_SEGMENT_DESCRIPTION Budget Segment Name Dimension
A filter dimension for reports, providing the descriptive name for a budget segment.
FILTER_BUDGET_SEGMENT_END_DATE Budget Segment End Date Dimension
A filter dimension for reports, indicating the end date for a specific budget segment.
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE Budget Segment Pacing Percentage Dimension
A filter to specify the pacing percentage for a budget segment.
FILTER_BUDGET_SEGMENT_START_DATE Budget Segment Start Date Dimension
A filter dimension for reports, indicating the start date for a specific budget segment.
FILTER_CAMPAIGN_DAILY_FREQUENCY Insertion Order Daily Frequency Dimension
A filter to specify the daily frequency cap for a campaign.
FILTER_CHANNEL_ID Channel ID Metric
A filter for the unique identifier of a specific channel, such as a YouTube channel, where ads were displayed.
FILTER_CHANNEL_NAME Channel Dimension
A filter dimension for reports, identifying the advertising channel (e.g., web, app, video).
FILTER_CHANNEL_TYPE Channel Type Dimension
A filter dimension for reports, categorizing the type of advertising channel.
FILTER_CITY City ID Dimension
A filter dimension for reports, representing the unique identifier for a city.
FILTER_CITY_NAME City Dimension
A filter dimension for reports, representing the city where ad impressions occurred.
FILTER_CM360_PLACEMENT_ID CM360 Placement ID Metric
Filters reports by the unique identifier of the Campaign Manager 360 (CM360) placement.
FILTER_COMPANION_CREATIVE_ID Companion Creative ID Dimension
A filter for the unique identifier of a companion creative that displays alongside a video or rich media ad.
FILTER_COMPANION_CREATIVE_NAME Companion Creative Dimension
Filters reports by the name of the companion creative associated with a video or audio ad.
FILTER_COUNTRY Country Dimension
Filters reports by the country where ad events occurred.
FILTER_CREATIVE Creative Dimension
Filters reports by the name of the creative.
FILTER_CREATIVE_ASSET Creative Asset Dimension
Filters reports by the name or identifier of a creative asset used within a creative.
FILTER_CREATIVE_ATTRIBUTE Creative Attributes Dimension
A filter dimension for reports, detailing characteristics or attributes of the creative asset.
FILTER_CREATIVE_HEIGHT Creative Height Dimension
Filters reports by the height of the creative in pixels.
FILTER_CREATIVE_ID Creative ID Dimension
Filters reports by the unique identifier of the creative.
FILTER_CREATIVE_INTEGRATION_CODE Creative Integration Code Dimension
Filters reports by the creative's integration code, an external identifier.
FILTER_CREATIVE_RENDERED_IN_AMP Creative Rendered in AMP Dimension
A filter to segment data based on whether the creative was rendered within an Accelerated Mobile Page (AMP) environment.
FILTER_CREATIVE_SIZE Creative Size Dimension
Filters reports by the dimensions (width x height) of the creative.
FILTER_CREATIVE_SOURCE Creative Source Dimension
Filters reports by the source of the creative (e.g., Campaign Manager 360, third-party ad server).
FILTER_CREATIVE_STATUS Creative Status Dimension
Filters reports by the status of the creative (e.g., active, paused).
FILTER_CREATIVE_TYPE Creative Type Dimension
Filters reports by the type of creative (e.g., standard, in-stream video).
FILTER_CREATIVE_WIDTH Creative Width Dimension
Filters reports by the width of the creative in pixels.
FILTER_DATA_SOURCE Data Source Dimension
A filter for the origin of the data, such as first-party, third-party, or Google data.
FILTER_DATE Date Dimension
Filters reports by the specific date of the recorded data.
FILTER_DAY_OF_WEEK Day of Week Dimension
A filter dimension for reports, representing the day of the week (e.g., Monday, Tuesday).
FILTER_DEVICE_MAKE Device Make Dimension
A filter for the manufacturer or brand of a device (e.g., Roku, Samsung) on which ads are displayed, used for targeting or reporting device-specific performance.
FILTER_DEVICE_MODEL Device Model Dimension
A filter to target or report on specific device makes and models.
FILTER_DEVICE_TYPE Device Type Dimension
Filters reports by the type of device used by the audience (e.g., desktop, mobile, tablet).
FILTER_DMA DMA Code Dimension
A filter dimension for reports, representing the Designated Market Area (DMA) code.
FILTER_EXCHANGE_CODE Exchange Code Dimension
A filter used in performance reports to identify or analyze data based on the ad exchange where the impression was served.
FILTER_EXCHANGE_ID Exchange ID Dimension
Filters reports by the unique identifier of the ad exchange.
FILTER_FLOODLIGHT_ACTIVITY_ID Floodlight Activity ID Dimension
Filters reports by the unique identifier of the Floodlight activity.
FILTER_INSERTION_ORDER Insertion Order ID Dimension
Filters reports by the unique identifier of the insertion order.
FILTER_INSERTION_ORDER_INTEGRATION_CODE Insertion Order Integration Code Dimension
Filters reports by the insertion order's integration code, an external identifier.
FILTER_INSERTION_ORDER_NAME Insertion Order Dimension
Filters reports by the name of the insertion order.
FILTER_INSERTION_ORDER_STATUS Insertion Order Status Dimension
Filters reports by the status of the insertion order (e.g., active, paused).
FILTER_INVENTORY_DELIVERY_METHOD Inventory Delivery Method Dimension
A filter for the method by which inventory is delivered (e.g., programmatic guaranteed, preferred deal).
FILTER_INVENTORY_RATE_TYPE Inventory Rate Type Dimension
Filters reports by the rate type of the inventory (e.g., CPM fixed, CPM floor).
FILTER_INVENTORY_SOURCE_EXTERNAL_ID Inventory Source ID (external) Dimension
A filter for the external unique identifier of the inventory source.
FILTER_INVENTORY_SOURCE_GROUP_ID Inventory Source Group ID Dimension
A filter that identifies a specific inventory source group, used for targeting or reporting purposes.
FILTER_INVENTORY_SOURCE_ID Inventory Source ID Dimension
Filters reports by the unique identifier of the inventory source.
FILTER_INVENTORY_SOURCE_NAME Inventory Source Dimension
Filters reports by the name of the inventory source.
FILTER_INVENTORY_SOURCE_TYPE Inventory Source Type Dimension
Filters reports by the type of inventory source (e.g., open auction, private deal).
FILTER_LINE_ITEM Line Item ID Dimension
Filters reports by the unique identifier of the line item.
FILTER_LINE_ITEM_BUDGET Line Item Budget Dimension
A filter dimension for reports, representing the budget allocated to a specific line item.
FILTER_LINE_ITEM_DAILY_FREQUENCY Line Item Daily Frequency Dimension
A filter used in Display & Video 360 reports to get line item daily frequency data.
FILTER_LINE_ITEM_END_DATE Line Item End Date Dimension
Filters reports by the end date of the line item.
FILTER_LINE_ITEM_INTEGRATION_CODE Line Item Integration Code Dimension
Filters reports by the line item's integration code, an external identifier.
FILTER_LINE_ITEM_LIFETIME_FREQUENCY Line Item Lifetime Frequency Dimension
A filter used in Display & Video 360 reports to get line item lifetime frequency data.
FILTER_LINE_ITEM_NAME Line Item Dimension
Filters reports by the name of the line item.
FILTER_LINE_ITEM_START_DATE Line Item Start Date Dimension
Filters reports by the start date of the line item.
FILTER_LINE_ITEM_STATUS Line Item Status Dimension
Filters reports by the status of the line item (e.g., active, paused).
FILTER_LINE_ITEM_TYPE Line Item Type Dimension
Filters reports by the type of line item (e.g., display, video, audio).
FILTER_MATCHED_GENRE_TARGET Matched Genre Target Dimension
A DBM API filter for reporting on content genre targets that were matched.
FILTER_MEDIA_PLAN Campaign ID Dimension
Filters reports by the unique identifier of the campaign.
FILTER_MEDIA_PLAN_NAME Campaign Dimension
Filters reports by the name of the campaign.
FILTER_MEDIA_TYPE Media Type Dimension
Filters reports by the type of media used (e.g., display, video, audio).
FILTER_MONTH Month Dimension
Filters reports by the calendar month of the recorded data.
FILTER_OS Operating System Dimension
A filter dimension for reports, identifying the operating system of the device used by the user viewing the ad.
FILTER_PAGE_CATEGORY Category Dimension
A dimension used in reports to categorize the content of web pages where ads were served. This field helps in analyzing ad performance based on page content categorization.
FILTER_PAGE_LAYOUT Environment Dimension
A filter dimension for reports, describing the environment where the ad was served (e.g., mobile app, mobile web, desktop).
FILTER_PARTNER Partner ID Dimension
Filters reports by the unique identifier of the partner.
FILTER_PARTNER_CURRENCY Partner Currency Dimension
Filters reports by the currency used by the partner.
FILTER_PARTNER_NAME Partner Dimension
Filters reports by the name of the partner.
FILTER_PARTNER_STATUS Partner Status Dimension
A filter dimension for reports, indicating the operational status of a partner.
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS Placement (All YouTube Channels) Dimension
A filter dimension for reports, allowing filtering by placements across all YouTube channels.
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS Placement Name (All YouTube Channels) Dimension
A filter dimension for reports, providing the name of placements across all YouTube channels.
FILTER_PLATFORM Platform Dimension
Filters reports by the platform or operating system on which the ad was served.
FILTER_PLAYBACK_METHOD Playback Method Dimension
A DBM API filter for specifying the method of video playback in reports.
FILTER_POSITION_IN_CONTENT Position in Content Dimension
A filter for the position of an ad within content (e.g., in-stream, out-stream, in-article).
FILTER_PUBLIC_INVENTORY Public Inventory Dimension
A filter to target or exclude public inventory sources (e.g., open exchanges).
FILTER_QUARTER Quarter Dimension
A filter used in Display & Video 360 reports to segment data by quarter.
FILTER_REGION Region ID Dimension
A filter dimension for reports, representing the unique identifier for a geographical region.
FILTER_REGION_NAME Region Dimension
A filter dimension for reports, representing the geographical region where ad impressions occurred.
FILTER_SITE_ID App/URL ID Dimension
Filters reports by the unique identifier of the app or URL (site).
FILTER_SKIPPABLE_SUPPORT Video Skippable Support Dimension
A filter used in DBM API reports to indicate whether video ads are skippable.
FILTER_TARGETED_DATA_PROVIDERS Targeted Data Providers Dimension
Filters reports by the data providers whose audience segments are targeted in the campaign.
FILTER_TIME_OF_DAY Time of Day Metric
Filters reports by the time of day when ad events occurred.
FILTER_TRUEVIEW_AD YouTube Ad Dimension
Filters reports by the name of the TrueView (YouTube) ad.
FILTER_TRUEVIEW_AD_FORMAT YouTube Ad Format Dimension
This filter/dimension identifies the specific format of a TrueView ad within reports, such as in-stream, in-feed video, bumper, or non-skippable.
FILTER_TRUEVIEW_AD_GROUP YouTube Ad Group Dimension
Filters reports by the name of the TrueView (YouTube) ad group.
FILTER_TRUEVIEW_AD_GROUP_AD_ID YouTube Ad ID Dimension
Filters reports by the unique identifier of the TrueView (YouTube) ad.
FILTER_TRUEVIEW_AD_GROUP_ID YouTube Ad Group ID Dimension
Filters reports by the unique identifier of the TrueView (YouTube) ad group.
FILTER_TRUEVIEW_AD_TYPE_NAME YouTube Ad Type Dimension
A filter dimension for reports, representing the specific type of TrueView ad on YouTube (e.g., in-stream, discovery).
FILTER_TRUEVIEW_AGE Age Dimension
A filter dimension for reports, representing the age demographic targeted or reached by TrueView ads.
FILTER_TRUEVIEW_CUSTOM_AFFINITY Custom Affinity Dimension
A DBM API filter for targeting custom affinity audiences in TrueView reports.
FILTER_TRUEVIEW_GENDER Gender Dimension
A filter dimension for reports, representing the gender demographic targeted or reached by TrueView ads.
FILTER_TRUEVIEW_HOUSEHOLD_INCOME Household Income Dimension
A filter dimension for reports, representing the household income demographic targeted or reached by TrueView ads.
FILTER_TRUEVIEW_INTEREST Interest Dimension
A filter for the specific interests of the audience targeted by TrueView ads.
FILTER_TRUEVIEW_REMARKETING_LIST_NAME Remarketing List Dimension
A filter for the name of the remarketing list used for targeting TrueView ads.
FILTER_USER_LIST Audience List ID Metric
A filter for the unique identifier of a specific user or audience list used for targeting.
FILTER_VARIANT_ID Variant ID Metric
A DBM API filter for identifying a specific variant of an ad or creative in reports.
FILTER_VARIANT_NAME Variant Name Dimension
The name of the creative or ad variant used as a filter in reports.
FILTER_VIDEO_DURATION Video Duration Dimension
Filters reports by the duration of the video creative.
FILTER_VIDEO_PLAYER_SIZE Video Player Size Dimension
A filter for the dimensions or size of the video player where the ad was shown.
FILTER_WEEK Week Dimension
A filter dimension for reports, representing the week for which the data is reported.
FILTER_YEAR Year Dimension
A filter dimension for reports, representing the calendar year.
FILTER_YOUTUBE_AD_VIDEO YouTube Ad Video Dimension
A filter used in performance reports to specifically target or analyze data related to YouTube video ads.
FILTER_YOUTUBE_AD_VIDEO_ID YouTube Ad Video ID Dimension
The unique identifier for a YouTube video used as a creative in an ad. This ID can be used to search for the video on the YouTube platform.
FILTER_ZIP_CODE Zip Code ID Dimension
A filter used in reporting to segment data by specific postal codes, enabling regional targeting analysis.
FILTER_ZIP_POSTAL_CODE Zip Code Dimension
A filter dimension for reports, representing the zip or postal code.
Floodlight Activity Name Dimension
The name of the Floodlight activity that recorded a conversion.
Gmail Post-Click Conversions Metric
The number of conversions attributed to a user clicking on a Gmail ad, based on a defined post-click conversion window.
Insertion Order Affinity & In Market Targeting - Exclude Dimension
Specifies affinity and in-market audience segments to be excluded from an insertion order's targeting. The DV360 API is used for setting targeting options for insertion orders.
Insertion Order Affinity & In Market Targeting - Include Dimension
Specifies affinity and in-market audience segments to be included in an insertion order's targeting. The DV360 API is used for setting targeting options for insertion orders.
Insertion Order Algorithm Id Dimension
The ID of a custom bidding algorithm associated with an insertion order, used for optimizing bids across its line items.
Insertion Order App Collection Targeting - Exclude Dimension
A list of app collections to be excluded from targeting for the insertion order.
Insertion Order App Collection Targeting - Include Dimension
A list of app collections to be included in targeting for the insertion order.
Insertion Order App Targeting - Exclude Dimension
Specifies a list of mobile applications (apps) where ads from this Insertion Order should not be served. This is a negative targeting option to prevent ads from appearing in undesirable app environments.
Insertion Order App Targeting - Include Dimension
Specifies a list of mobile applications (apps) where ads from this Insertion Order should be served. This is an inclusive targeting option to focus ad delivery on desired app environments.
Insertion Order Apply Floor Price For Deals Dimension
Indicates whether a minimum floor price is applied to deals for the insertion order.
Insertion Order Audience Targeting - Exclude Dimension
Specifies audience segments or types to be excluded from the insertion order's targeting.
Insertion Order Audience Targeting - Include Dimension
Specifies audience segments or types to be included in the insertion order's targeting.
Insertion Order Audio Content Type Targeting Dimension
Specifies targeting preferences for audio content types (e.g., music, broadcast, podcast) at the insertion order level.
Insertion Order Auto Budget Allocation Dimension
Indicates whether the budget for the Insertion Order is automatically allocated across its duration or line items, optimizing spend towards campaign goals.
Insertion Order Bid Strategy Do Not Exceed Metric
A threshold for the bid strategy at the insertion order level, indicating a maximum CPM value not to be exceeded (if set to 0, it's not enabled).
Insertion Order Bid Strategy Unit Dimension
The unit used for the insertion order's bid strategy, such as CPA, CPC, or custom impression value/cost.
Insertion Order Brand Safety Custom Settings Dimension
Customized brand safety settings applied at the insertion order level to manage ad content suitability.
Insertion Order Brand Safety Sensitivity Setting Dimension
The brand safety sensitivity setting applied to an insertion order, controlling content suitability.
Insertion Order Browser Targeting - Exclude Dimension
This field specifies the web browsers to be excluded from targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.
Insertion Order Browser Targeting - Include Dimension
This field specifies the web browsers to be included in targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER.
Insertion Order Budget Segments Dimension
A breakdown of the insertion order's total budget into smaller segments, each with its own allocated amount and date range.
Insertion Order Budget Type Dimension
Defines how the budget for the Insertion Order is measured, either based on currency (e.g., USD) or a number of impressions.
Insertion Order Carrier Targeting - Exclude Dimension
A list of mobile carriers or ISPs to be excluded from targeting for the insertion order.
Insertion Order Carrier Targeting - Include Dimension
Defines which wireless carriers or internet service providers (ISPs) to include when targeting ads within an insertion order.
Insertion Order Category Targeting - Exclude Dimension
A list of content categories to be excluded from targeting for the insertion order.
Insertion Order Category Targeting - Include Dimension
Determines the content categories to include for ad targeting at the insertion order level.
Insertion Order Channel Targeting - Exclude Dimension
A list of specific channels (custom groups of websites or apps) to be excluded from targeting for the insertion order.
Insertion Order Channel Targeting - Include Dimension
Specifies the advertising channels to include for ad display within an insertion order.
Insertion Order Connection Speed Targeting Dimension
Targets users based on their internet connection speed (e.g., broadband, dial-up) at the insertion order level.
Insertion Order Content Duration Targeting Dimension
Specifies content duration preferences for targeting at the insertion order level.
Insertion Order Content Genre Targeting - Exclude Dimension
A list of content genres to exclude from an insertion order's targeting.
Insertion Order Content Genre Targeting - Include Dimension
A list of content genres to include in an insertion order's targeting.
Insertion Order Content Stream Type Targeting Dimension
Specifies content stream type preferences (e.g., live, on-demand) for targeting at the insertion order level.
Insertion Order Custom List Targeting Dimension
Targeting based on custom lists, allowing for inclusion or exclusion of specific user segments for an insertion order.
Insertion Order Daypart Targeting Dimension
Specifies the days of the week and times of day when ads are eligible to serve within an insertion order.
Insertion Order Daypart Targeting Time Zone Dimension
Sets the time zone to be used for daypart targeting within an insertion order, either based on the user's local time or the advertiser's time zone.
Insertion Order Demographic Targeting Age Dimension
The age demographic segments targeted by the insertion order.
Insertion Order Demographic Targeting Gender Dimension
The gender demographic segments targeted by the insertion order.
Insertion Order Demographic Targeting Household Income Dimension
The household income demographic segments targeted by the insertion order.
Insertion Order Demographic Targeting Parental Status Dimension
The parental status demographic segments targeted by the insertion order.
Insertion Order Details Dimension
Comprehensive details about an insertion order, including its unique ID, display name, type, status, associated costs, budget pacing, frequency capping, and integration specifics.
Insertion Order Device Targeting - Exclude Dimension
A list of device types or models to be excluded from targeting for the insertion order.
Insertion Order Device Targeting - Include Dimension
Selects specific device types (e.g., computers, smartphones, tablets, connected TVs) to include for ad targeting within an insertion order.
Insertion Order Digital Content Labels - Exclude Dimension
A list of digital content labels to be excluded from targeting for the insertion order (e.g., G, PG, MA).
Insertion Order Environment Targeting Dimension
Targets ads based on the environment where they will be displayed (e.g., web, in-app) at the insertion order level.
Insertion Order Fees Dimension
All fees associated with the insertion order, which can include various categories, amounts, and types.
Insertion Order Frequency Amount Metric
The numerical value that defines the frequency cap for an insertion order, for example, the 'y' in 'show x impressions over y period'.
Insertion Order Frequency Enabled Dimension
Indicates whether impression-based frequency capping is enabled for the insertion order.
Insertion Order Frequency Exposures Metric
The number of times an ad in the insertion order can be shown to the same user within the specified frequency period.
Insertion Order Frequency Period Dimension
The time unit (e.g., minutes, hours, days, weeks, months) over which the frequency cap for the insertion order is applied.
Insertion Order Geography Targeting - Exclude Dimension
A list of geographic regions to be excluded from targeting for the insertion order.
Insertion Order Geography Targeting - Include Dimension
Defines the geographic locations (e.g., countries, regions, cities) to include for ad targeting within an insertion order.
Insertion Order ID Dimension
A unique system-generated identifier for an insertion order.
Insertion Order Insertion Order Optimization Dimension
Specifies the optimization objective or strategy applied to the Insertion Order, such as maximizing viewable impressions or achieving a certain KPI.
Insertion Order Integration Code Dimension
An optional external identifier used for tracking purposes for a specific insertion order.
Insertion Order Inventory Source Targeting - Authorized Seller Options Dimension
Specifies whether the insertion order targets inventory from authorized sellers (e.g., direct sellers, resellers) as defined by ads.txt.
Insertion Order Inventory Source Targeting - Exclude Dimension
A list of inventory sources (e.g., ad exchanges) to be excluded from targeting for the insertion order.
Insertion Order Inventory Source Targeting - Include Dimension
Specifies which inventory sources (e.g., exchanges, publishers) to include for ad delivery within an insertion order.
Insertion Order Inventory Source Targeting - Target New Exchanges Dimension
Indicates whether the insertion order is configured to automatically target newly integrated inventory exchanges.
Insertion Order Io Objective Dimension
The objective set for an Insertion Order, which determines default KPIs, line item types, and bid strategies. This field is in beta and currently only available to participating clients.
Insertion Order Io Subtype Dimension
The specific subtype of the insertion order, such as Standard, Connected TV, or Digital Out of Home.
Insertion Order Keyword List Targeting - Exclude Dimension
A list of keyword lists to be excluded from targeting for the insertion order.
Insertion Order Keyword Targeting - Exclude Dimension
Specifies keywords or phrases that are excluded from content targeting for this Insertion Order. Ads will not be served on content identified by these keywords.
Insertion Order Keyword Targeting - Include Dimension
Specifies keywords or phrases that are included in content targeting for this Insertion Order. Ads will be served on content identified by these keywords.
Insertion Order Kpi Algorithm Id Dimension
The identifier of the Key Performance Indicator (KPI) algorithm applied at the insertion order level.
Insertion Order Kpi Type Dimension
The type of Key Performance Indicator (KPI) set as the performance goal for the insertion order (e.g., CPM, CPC, CPA, CTR, Viewability).
Insertion Order Kpi Value Metric
The target value for the Key Performance Indicator (KPI) associated with the Insertion Order, used to measure its success against defined objectives.
Insertion Order Language Targeting - Exclude Dimension
A list of languages to be excluded from targeting for the insertion order.
Insertion Order Language Targeting - Include Dimension
Targets users based on their browser or device language settings at the insertion order level.
Insertion Order Measure DAR Dimension
Indicates whether audience measurement using Nielsen Digital Ad Ratings (DAR) is enabled for the insertion order.
Insertion Order Measure DAR Channel Dimension
The specific channel measured with Nielsen Digital Ad Ratings for the insertion order.
Insertion Order Name Dimension
The name of the insertion order.
Insertion Order Pacing Dimension
Defines the strategy for how an insertion order's budget is spent over its flight, such as evenly distributed or accelerated.
Insertion Order Pacing Amount Metric
The specific budget amount designated for pacing an insertion order over its flight.
Insertion Order Pacing Rate Dimension
The rate at which an insertion order's budget is paced, such as 'ASAP', 'Even', or 'Ahead'.
Insertion Order Position Targeting - Audio Position In Content Dimension
Targets specific positions for audio ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order.
Insertion Order Position Targeting - Display On Screen Dimension
Targets the on-screen position where display ads will appear for an insertion order.
Insertion Order Position Targeting - Display Position In Content Dimension
Targets specific outstream positions for display ads within content (e.g., in-article, in-banner, in-feed) for an insertion order.
Insertion Order Position Targeting - Video On Screen Dimension
Specifies targeting for the on-screen position of video ads within an Insertion Order, ensuring ads appear in visible and desirable locations.
Insertion Order Position Targeting - Video Position In Content Dimension
Targets specific instream positions for video ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order.
Insertion Order Proximity Location List Targeting Dimension
This field defines whether an Insertion Order targets specific geographic areas based on proximity to points of interest, street addresses, or latitude/longitude coordinates, using a pre-defined proximity location list.
Insertion Order Proximity Targeting Dimension
This field specifies the use of proximity targeting at the Insertion Order level to deliver ads to users based on their real-time geographical vicinity to a specified location, such as a business chain, point of interest, or defined coordinates.
Insertion Order Site Targeting - Exclude Dimension
Excludes specific websites or URLs from serving ads for the insertion order.
Insertion Order Site Targeting - Include Dimension
Specifies which websites to include for ad targeting within an insertion order.
Insertion Order Status Dimension
The current status of an insertion order, controlling whether its line items can bid on inventory. Possible values include Active, Paused, Draft, and Archived.
Insertion Order Third Party Verification Labels Dimension
Labels provided by a third-party verification service to apply brand safety, suitability, fraud prevention, and viewability settings at the insertion order level. Note: This field will no longer be writable after February 2026.
Insertion Order Third Party Verification Services Dimension
The third-party vendor providing verification services for an insertion order, such as Integral Ad Science or DoubleVerify.
Insertion Order Timestamp Dimension
The timestamp indicating the creation or last update time of an insertion order.
Insertion Order Type Dimension
The classification of an insertion order (e.g., standard, YouTube & Partners). The DV360 API allows for creating insertion orders.
Insertion Order Video Player Size Targeting Dimension
Targets ads based on the size of the video player where they will be displayed within an insertion order.
Insertion Order Viewability Omid Targeting Enabled Dimension
Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the insertion order.
Insertion Order Viewability Targeting Active View Dimension
The Active View settings applied to an insertion order to target inventory based on its predicted viewability.
Insertion Order_Format Dimension
The ad format used within the insertion order.
Insertion Order_ID Dimension
The unique identifier for the insertion order.
Insertion Order_Publisher Dimension
The publisher associated with the insertion order.
Insertion Order_audience_type Dimension
The type of audience targeted by the insertion order.
Insertion Order_demographic Dimension
Demographic targeting settings applied to the insertion order.
Insertion Order_end_date Dimension
The planned end date for the insertion order.
Insertion Order_start_date Dimension
The planned start date for the insertion order.
Insertion Order_targeting Dimension
The overall targeting criteria configured for the insertion order.
Integral Ad Science Pre-Bid Fee (Adv Currency) Metric
The fee charged by Integral Ad Science (IAS) for pre-bid brand safety and viewability segments, in the advertiser's currency.
Integral Ad Science Video Fee (Adv Currency) Metric
The fee charged for using Integral Ad Science (IAS) Video, a third-party video ad verification service, calculated in the advertiser's currency.
Inventory Commitment Dimension
Specifies the type of inventory commitment, such as guaranteed or non-guaranteed.
Inventory Media Cost Type Dimension
The type of media cost associated with inventory, which can influence how Display & Video 360 fees are calculated (e.g., distinguishing between open auction vs. YouTube or programmatic guaranteed inventory).
Inventory Source Commitment Type Dimension
The commitment type of the inventory source, such as Guaranteed or Nonguaranteed.
Inventory Source End Date End Date Dimension
The end date for which an inventory source or deal is active.
Inventory Source Exchange Exchange Dimension
The ad exchange through which the inventory source is provided.
Inventory Source Format Dimension
The format of the inventory provided by the source, such as audio, display, or video.
Inventory Source Group Name Dimension
The display name of a collection of targetable inventory sources.
Inventory Source ID Dimension
A unique system-generated identifier for an inventory source.
Inventory Source Order Name Dimension
The name of the inventory source order, which specifies the details of a publisher's ad inventory deal.
Inventory Source Product Name Dimension
The name of the product within an inventory source order, detailing specific ad placements or inventory offerings.
Inventory Source Publisher/Seller Dimension
The entity (publisher or seller) that provides the advertising inventory where ads are served. Inventory sources can include third-party exchanges, private marketplaces, or Google-owned properties.
Inventory Source Rate Type Dimension
The rate type of the inventory source (e.g., CPM Fixed, CPM Floor, Auction).
Inventory Source Start Date Start Date Dimension
The start date for which an inventory source or deal is active.
Line Item Affinity & In Market Targeting - Exclude Dimension
Specifies affinity and in-market audience segments to be excluded from targeting for a line item.
Line Item Affinity & In Market Targeting - Include Dimension
A list of affinity and/or in-market audience lists to be included in targeting for the line item.
Line Item Algorithm Id Dimension
The ID of a custom bidding algorithm associated with a line item, used for optimizing bids.
Line Item App Collection Targeting - Exclude Dimension
A list of app collections to be excluded from targeting for the line item.
Line Item App Collection Targeting - Include Dimension
Includes specific app collections (categories of apps) for targeting ads within the line item.
Line Item App Targeting - Exclude Dimension
A list of mobile applications to exclude from a line item's targeting.
Line Item App Targeting - Include Dimension
A list of mobile applications to include in a line item's targeting.
Line Item Apply Floor Price For Deals Dimension
Indicates whether the line item should prioritize deals over open auction inventory and adhere to a floor price for deals.
Line Item Audience Targeting - Exclude Dimension
Specifies audience segments to be excluded from targeting for a line item. Excluded users will not be shown ads from this line item.
Line Item Audience Targeting - Include Dimension
Specifies audience segments to be included in targeting for a line item. Ads from this line item will only be shown to users within these segments.
Line Item Audio Content Type Targeting Dimension
Specifies targeting preferences for audio content types (e.g., music, broadcast, podcast) at the line item level.
Line Item Bid Multipliers Dimension
Adjustments that multiply the base bid for specific targeting criteria within a line item.
Line Item Bid Strategy Do Not Exceed Dimension
A setting to define a maximum average CPM (Cost Per Mille) that a line item's bid strategy should not exceed.
Line Item Bid Strategy Type Dimension
The type of bidding strategy employed for a line item (e.g., maximize conversions, target CPA).
Line Item Bid Strategy Unit Dimension
The unit used for the line item's bid strategy (e.g., CPA, CPC, custom impression value/cost).
Line Item Bid Strategy Value Dimension
The target value for the line item's bid strategy, defining the desired cost or performance metric.
Line Item Brand Safety Custom Settings Dimension
Custom configurations for brand safety at the line item level, allowing advertisers to specify content classifiers to avoid.
Line Item Brand Safety Sensitivity Setting Dimension
The sensitivity setting for brand safety at the line item level, used to block inventory based on the subject matter of its surrounding content.
Line Item Browser Targeting - Exclude Dimension
A list of web browsers to exclude from a line item's targeting.
Line Item Browser Targeting - Include Dimension
A list of web browsers to include in a line item's targeting.
Line Item Budget Amount Metric
The total budget allocated to the line item.
Line Item Budget Type Dimension
The method used to manage the line item's budget (e.g., daily, flight, total).
Line Item Carrier Targeting - Exclude Dimension
A list of network carriers or Internet Service Providers (ISPs) to exclude from a line item's targeting.
Line Item Carrier Targeting - Include Dimension
A list of network carriers or Internet Service Providers (ISPs) to include in a line item's targeting.
Line Item Category Targeting - Exclude Dimension
A list of content categories to exclude from a line item's targeting.
Line Item Category Targeting - Include Dimension
A list of content categories to include in a line item's targeting.
Line Item Channel Targeting - Exclude Dimension
A list of custom groups of related websites and apps to exclude from a line item's targeting.
Line Item Channel Targeting - Include Dimension
A list of custom groups of related websites and apps to include in a line item's targeting.
Line Item Combined Audience Targeting Dimension
Allows targeting of combined audience lists (a consolidation of different audience sources) for a line item.
Line Item Connection Speed Targeting Dimension
Allows targeting of ads based on the user's internet connection speed (e.g., 2G, 3G, DSL, 4G) for a line item.
Line Item Content Duration Targeting Dimension
Allows targeting of ads based on the duration of video content (e.g., 0-1 minute, 1-5 minutes) for a line item.
Line Item Content Genre Targeting - Exclude Dimension
A list of content genres to exclude from a line item's targeting.
Line Item Content Genre Targeting - Include Dimension
A list of content genres to include in a line item's targeting.
Line Item Content Stream Type Targeting Dimension
Allows targeting of ads based on the type of content stream (e.g., live, on-demand) for a line item.
Line Item Conversion Counting Pct Metric
The percentage of post-view conversions that will be counted for the line item.
Line Item Conversion Counting Type Dimension
Specifies how conversions are counted for the line item, such as counting all conversions, only post-click, or a percentage of conversions.
Line Item Conversion Floodlight Activity Ids Dimension
The Floodlight activity IDs used to track conversions for the line item.
Line Item Creative Assignments Dimension
The list of creative assets assigned to a specific line item.
Line Item Custom List Targeting Dimension
Allows targeting of ads to custom audience lists (built from keywords, URLs, and apps) for a line item.
Line Item Daypart Targeting Dimension
Specifies the days and times during which a line item's ads will be served.
Line Item Daypart Targeting Time Zone Dimension
The timezone used for daypart targeting for a line item (e.g., local time or advertiser's timezone).
Line Item Demographic Targeting Age Dimension
The age demographic segments targeted by the line item.
Line Item Demographic Targeting Gender Dimension
The gender demographic segments targeted by the line item.
Line Item Demographic Targeting Household Income Dimension
Allows targeting of ads to a specific household income range for a line item.
Line Item Demographic Targeting Parental Status Dimension
Allows targeting of ads to a specific parental status (e.g., Parent, Not a Parent, Unknown) for a line item.
Line Item Details Dimension
Detailed information and settings pertaining to a specific line item, including its type, status, and various targeting options.
Line Item Device Targeting - Exclude Dimension
A list of device types or device make/models to exclude from a line item's targeting.
Line Item Device Targeting - Include Dimension
A list of device types or device make/models to include in a line item's targeting.
Line Item Digital Content Labels - Exclude Dimension
This field defines the Digital Content Labels (content ratings) to be excluded from a line item's targeting, often used for brand safety. It uses TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION.
Line Item End Date Dimension
The date when the line item is scheduled to end, or it can be set to inherit the end date from its parent Insertion Order.
Line Item Environment Targeting Dimension
This field specifies the ad serving environments (e.g., web, mobile app) targeted by the line item. It uses TARGETING_TYPE_ENVIRONMENT.
Line Item Fees Dimension
A list of all fees associated with a line item, including category, amount, type, and invoicing status.
Line Item Frequency Amount Dimension
A positive integer indicating the maximum number of times an ad can be shown to the same user within a specified frequency period for a line item.
Line Item Frequency Enabled Dimension
Indicates whether impression-based frequency capping is enabled or disabled for a line item.
Line Item Frequency Exposures Metric
The maximum number of times an ad in a line item can be shown to the same user within a specified frequency period.
Line Item Frequency Period Dimension
The time unit (e.g., Days, Weeks, Months) for which the line item's frequency cap is applied, controlling ad exposure over a given duration.
Line Item Geography Regional Location List Targeting - Exclude Dimension
A list of regional location lists to be excluded from targeting for the line item.
Line Item Geography Regional Location List Targeting - Include Dimension
Includes specific geographic regions for targeting ads within the line item.
Line Item Geography Targeting - Exclude Dimension
A list of geographic regions to exclude from a line item's targeting.
Line Item Geography Targeting - Include Dimension
A list of geographic regions to include in a line item's targeting.
Line Item ID Dimension
A unique, system-assigned identifier for the line item.
Line Item Integration Code Dimension
An optional code used for tracking purposes associated with the line item.
Line Item Inventory Mode Dimension
The mode or type of inventory source targeted by a line item, such as open auction, private marketplace, or app mediation partners.
Line Item Inventory Source Targeting - Authorized Seller Options Dimension
Settings for a line item to target inventory from authorized direct sellers, authorized direct sellers and resellers, or authorized and non-participating publishers.
Line Item Inventory Source Targeting - Exclude Dimension
A list of inventory sources (e.g., exchanges, private deals) to exclude from a line item's targeting.
Line Item Inventory Source Targeting - Include Dimension
A list of inventory sources (e.g., exchanges, private deals) to include in a line item's targeting.
Line Item Inventory Source Targeting - Target New Exchanges Dimension
Indicates whether a line item is set to automatically target new ad exchanges as they become available.
Line Item Io Name Dimension
The display name of the insertion order associated with a line item. Insertion Orders contain a set of line items related to the same advertising campaign.
Line Item Keyword List Targeting - Exclude Dimension
A list of keyword lists to exclude from a line item's targeting.
Line Item Keyword Targeting - Exclude Dimension
A list of keyword strings to exclude from a line item's targeting.
Line Item Keyword Targeting - Include Dimension
A list of keyword strings to include in a line item's targeting.
Line Item Language Targeting - Exclude Dimension
A list of languages to exclude from a line item's targeting.
Line Item Language Targeting - Include Dimension
A list of languages to include in a line item's targeting.
Line Item Name Dimension
The user-defined name of the line item.
Line Item Optimized Targeting Dimension
Indicates whether optimized targeting is enabled for the line item, allowing the system to find new, relevant audiences beyond manually selected targeting.
Line Item Pacing Dimension
The time period used to spend the budget amount for a line item (e.g., Daily, Monthly, Flight).
Line Item Pacing Amount Metric
The amount to spend per the time period set by the pacing type for a line item.
Line Item Pacing Rate Dimension
The rate at which a line item's budget is spent (e.g., ASAP, Even, Ahead).
Line Item Partner Revenue Amount Metric
The revenue amount generated for the partner by the line item.
Line Item Partner Revenue Model Dimension
The model used to calculate the revenue generated for the partner by the line item.
Line Item Position Targeting - Audio Position In Content Dimension
This field defines the position of audio ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item. It uses TARGETING_TYPE_CONTENT_INSTREAM_POSITION or TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION.
Line Item Position Targeting - Display Position In Content Dimension
Specifies where a display ad is located relative to content (e.g., in-article, in-feed, in-banner) for a line item.
Line Item Position Targeting - On Screen Dimension
Specifies where an ad is located on the screen (e.g., above or below the fold) for a line item.
Line Item Position Targeting - Video Position In Content Dimension
Specifies where a video ad is located relative to content (e.g., pre-roll, mid-roll, post-roll) for a line item.
Line Item Private Deal Group Targeting Include Dimension
A list of private deal groups to include in a line item's targeting for inventory sources.
Line Item Proximity Location List Targeting Dimension
This field defines whether a Line Item targets specific geographic areas using a pre-defined list of proximity locations, such as points of interest, street addresses, or latitude/longitude coordinates.
Line Item Proximity Targeting Dimension
Allows targeting of ads to users in close proximity to a point of interest, business chain, or specific address for a line item.
Line Item Site Targeting - Exclude Dimension
A list of specific websites or URLs to exclude from a line item's targeting.
Line Item Site Targeting - Include Dimension
A list of specific websites or URLs to include in a line item's targeting.
Line Item Start Date Dimension
The date when the line item is scheduled to begin, or it can be set to inherit the start date from its parent Insertion Order.
Line Item Status Dimension
The current status of the line item, which controls whether it can spend its budget and bid on inventory (e.g., Active, Paused, Draft, Archived).
Line Item Subtype Dimension
A field that further distinguishes line items based on their ad format or objective (e.g., Simple, Non-Skippable, Action, Reach, View, Audio, Target Frequency).
Line Item Third Party Verification Labels Dimension
A list of labels provided by a selected third-party verification service to define content exclusions or brand safety settings for the line item. Multiple labels are separated by a semicolon.
Line Item Third Party Verification Services Dimension
The third-party vendor providing verification services (e.g., Integral Ad Science, DoubleVerify, Scope3) for the line item. Only one vendor can be selected per entity.
Line Item Timestamp Dimension
The timestamp indicating the creation or last update time of a line item.
Line Item TrueView Bid Strategy Type Dimension
The specific bidding strategy type used for TrueView video line items.
Line Item TrueView Bid Strategy Value Metric
The target value for the TrueView line item's bid strategy (e.g., target CPV or CPA).
Line Item TrueView Category Exclusions Targeting Dimension
Excludes specific content categories for TrueView ads within the line item to maintain brand suitability.
Line Item TrueView Connected TV Bid Adjustment Option Dimension
The option chosen for adjusting bids for TrueView ads displayed on connected TV devices (e.g., increase or decrease).
Line Item TrueView Connected TV Bid Adjustment Percentage Metric
The percentage by which bids for TrueView ads displayed on connected TV devices are adjusted for the line item.
Line Item TrueView Desktop Bid Adjustment Option Dimension
The option chosen for adjusting bids for TrueView ads displayed on desktop devices (e.g., increase or decrease).
Line Item TrueView Desktop Bid Adjustment Percentage Metric
The percentage by which bids for TrueView ads displayed on desktop devices are adjusted for the line item.
Line Item TrueView Inventory Source Targeting Dimension
Specifies the inventory sources targeted for TrueView ads within the line item, such as YouTube or video partners.
Line Item TrueView Mobile Bid Adjustment Option Dimension
The option chosen for adjusting bids for TrueView ads displayed on mobile devices (e.g., increase or decrease).
Line Item TrueView Mobile Bid Adjustment Percentage Metric
A percentage to adjust bids for TrueView ads on mobile devices for a line item.
Line Item TrueView Tablet Bid Adjustment Option Dimension
An option to adjust bids for TrueView ads on tablet devices for a line item.
Line Item TrueView Tablet Bid Adjustment Percentage Metric
A percentage to adjust bids for TrueView ads on tablet devices for a line item.
Line Item TrueView Target Frequency Count Dimension
A positive integer amount for the number of TrueView views, which defines how often an ad should be shown (the 'x' in 'Show x views over the period').
Line Item TrueView Third-Party Brand Safety Reporting ID Dimension
An identifier used by a third-party brand safety vendor to track and report on brand safety events for TrueView line items. This ID helps in custom reporting for brand suitability.
Line Item TrueView Third-Party Brand Safety Vendor Dimension
The third-party vendor used for brand safety verification of TrueView line items.
Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID Dimension
The reporting ID provided by a third-party vendor for viewability measurement of TrueView line items.
Line Item TrueView Third-Party Viewability Vendor Dimension
The third-party vendor used for viewability measurement of TrueView ads within the line item.
Line Item TrueView Video Ad Formats Dimension
The formats of TrueView video ads supported or used by the line item (e.g., in-stream, bumper).
Line Item TrueView Video Ad Inventory Control Dimension
Controls where TrueView video ads can be served for a line item.
Line Item TrueView View Frequency Enabled Dimension
Indicates if frequency capping is enabled for TrueView line items.
Line Item TrueView View Frequency Exposures Metric
The number of exposures allowed within a specified period for TrueView line item frequency capping.
Line Item TrueView View Frequency Period Dimension
The time period (e.g., Days, Weeks, Months) over which TrueView line item frequency exposures are measured.
Line Item Type Dimension
The classification of the line item based on its media buy and ad format, such as Display, Video, TrueView, or Audio.
Line Item Video Player Size Targeting Dimension
Allows targeting of video ads based on the size of the video player (e.g., unknown, small, large, HD) for a line item.
Line Item Viewability Omid Targeting Enabled Dimension
Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the line item.
Line Item Viewability Targeting Active View Dimension
Settings that control the predicted viewability percentage for impressions a line item will bid on, powered by Google's Active View technology.
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions Metric
The number of Active View impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds.
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions Metric
The number of Active View measurable impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds.
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate Metric
The rate at which Active View impressions were audible and fully on-screen for at least half of their duration, capped at 15 seconds.
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions Metric
This metric counts the number of TrueView impressions where the ad was audible and fully on-screen for at least half of its duration, as measured by Active View.
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions Metric
This metric counts the total number of TrueView impressions that were measurable by Active View for the 'audible & fully on-screen for half of duration' criterion.
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate Metric
The rate at which TrueView video ads were considered viewable, meaning they were audible, fully on screen, and played for at least half their duration.
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS Active View: Impressions Audible and Visible at Completion Metric
A metric representing the number of impressions where the ad was audible, visible, and played to completion according to Active View criteria.
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE Active View: Impression Distribution (Not Measurable) Metric
The distribution of impressions that were not measurable by Active View criteria.
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE Active View: Impression Distribution (Not Viewable) Metric
The distribution of impressions that were measurable but not viewable according to Active View criteria.
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE Active View: Impression Distribution (Viewable) Metric
The distribution of impressions that were considered viewable according to Active View criteria.
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Active View: Eligible Impressions Metric
The number of impressions that were eligible for Active View measurement.
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS Active View: Measurable Impressions Metric
The number of impressions that Active View was able to measure for viewability.
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS Active View: % Measurable Impressions Metric
The percentage of impressions that Active View was able to measure for viewability, out of all eligible impressions.
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS Active View: % Viewable Impressions Metric
A metric representing the percentage of impressions that were considered viewable according to Active View criteria.
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS Active View: % Audible Impressions Metric
The percentage of Active View impressions where the ad's audio was audible.
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START Active View: % Audible and Visible at Start Metric
The percentage of Active View impressions where the ad was both audible and visible at the start of its playback.
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR Active View: % Audible and Visible at First Quartile Metric
The percentage of Active View impressions where the ad was both audible and visible through the first quartile of its playback.
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE Active View: % Audible and Visible at Completion Metric
The percentage of Active View impressions where the ad was both audible and visible through its full completion.
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR Active View: % Audible and Visible at Midpoint Metric
The percentage of Active View measurable video impressions that were both audible and visible at the midpoint of the video play.
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR Active View: % Audible and Visible at Third Quartile Metric
The percentage of Active View impressions where the ad was both audible and visible through the third quartile of its playback.
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC Active View: % Fully On-Screen 2 sec Metric
The percentage of Active View impressions where the ad was fully on-screen for at least 2 seconds.
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN Active View: % Full-Screen Metric
The percentage of Active View impressions where the video ad was played in full-screen mode.
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND Active View: % In Background Metric
The percentage of Active View impressions where the ad was playing in the background (not in the active browser tab or window).
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED Active View: % of Ad Played Metric
The percentage of the total ad duration that was played in viewable and audible conditions according to Active View.
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE Active View: % of Completed Impressions Audible and Visible Metric
The percentage of completed Active View impressions where the ad was both audible and visible.
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE Active View: % of Completed Impressions Visible Metric
A metric representing the percentage of impressions that completed their video playback while also being visible on screen.
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE Active View: % of First Quartile Impressions Audible and Visible Metric
The percentage of Active View impressions that reached the first quartile while being both audible and visible.
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE Active View: % of First Quartile Impressions Visible Metric
The percentage of Active View impressions that reached the first quartile while being visible.
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE Active View: % of Midpoint Impressions Audible and Visible Metric
The percentage of Active View impressions that reached the midpoint while being both audible and visible.
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE Active View: % of Midpoint Impressions Visible Metric
The percentage of Active View impressions that reached the midpoint while being visible.
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE Active View: % of Third Quartile Impressions Audible and Visible Metric
The percentage of Active View impressions that reached the third quartile while being both audible and visible.
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE Active View: % of Third Quartile Impressions Visible Metric
The percentage of Active View impressions that reached the third quartile while being visible.
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE Active View: % Play Time Audible Metric
The percentage of an ad's total play time during which it was audible according to Active View.
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE Active View: % Play Time Audible and Visible Metric
The percentage of an ad's total play time during which it was both audible and visible according to Active View.
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE Active View: % Play Time Visible Metric
The percentage of an ad's total play time during which it was visible according to Active View.
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD Active View: % Visible 10 Seconds Metric
The percentage of Active View impressions where the ad was visible for at least 10 seconds.
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START Active View: % Visible at Start Metric
The percentage of Active View impressions where the ad was visible at the start of its playback.
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR Active View: % Visible at First Quartile Metric
The percentage of Active View impressions where the ad was visible through the first quartile of its playback.
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE Active View: % Visible at Completion Metric
The percentage of Active View impressions where the ad was visible through its full completion.
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR Active View: % Visible at Midpoint Metric
The percentage of Active View impressions where the ad was visible through the midpoint of its playback.
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR Active View: % Visible at Third Quartile Metric
The percentage of Active View impressions where the ad was visible through the third quartile of its playback.
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS Active View: Not Measurable Impressions Metric
The number of impressions that were not measurable by Active View.
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS Active View: Not Viewable Impressions Metric
The number of measurable impressions that were determined to be not viewable by Active View.
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD Active View: Impressions Visible 10 Seconds Metric
The number of Active View impressions where the ad was visible for at least 10 seconds.
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS Active View: Viewable Impressions Metric
The number of measurable impressions that were determined to be viewable by Active View.
METRIC_AUDIO_MUTES_AUDIO Audio Mutes (Audio) Metric
The number of times the audio of an ad was muted by the user.
METRIC_AVERAGE_DISPLAY_TIME Average Display Time Metric
The average time an ad was displayed.
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER Average Impression Frequency per User Metric
The average number of times an ad impression is shown to a unique user within a specified period.
METRIC_AVERAGE_INTERACTION_TIME Average Interaction Time Metric
The average time users spent interacting with an ad.
METRIC_BILLABLE_IMPRESSIONS Billable Impressions Metric
The number of impressions for which the advertiser is charged.
METRIC_CARD_CLICKS Card Clicks Metric
The total number of clicks on interactive cards displayed alongside YouTube ads, such as shopping cards, that direct users to external landing pages.
METRIC_CLICKS Clicks Metric
The total number of clicks on an ad.
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE % Clicks Leading to Conversions Metric
A metric representing the percentage of clicks that resulted in a post-click conversion.
METRIC_CM360_POST_CLICK_REVENUE CM360 Post-Click Revenue Metric
Revenue generated from conversions that occurred after a user clicked on an ad, as reported by Campaign Manager 360.
METRIC_CM360_POST_VIEW_REVENUE CM360 Post-View Revenue Metric
Revenue generated from conversions that occurred after a user viewed an ad (without clicking), as reported by Campaign Manager 360.
METRIC_COMPANION_CLICKS_AUDIO Companion Clicks (Audio) Metric
The number of clicks on companion creatives associated with audio ads.
METRIC_COMPANION_IMPRESSIONS_AUDIO Companion Views (Audio) Metric
A metric representing the number of companion impressions for audio ads.
METRIC_COMPLETE_LISTENS_AUDIO Complete Listens (Audio) Metric
The number of times an audio ad was listened to completely.
METRIC_COMPLETION_RATE_AUDIO Completion Rate (Audio) Metric
The rate at which audio ads were played to completion.
METRIC_CONVERSIONS_PER_MILLE Conversions per 1000 Impressions Metric
A metric that calculates the number of conversions achieved for every 1000 impressions.
METRIC_CTR Click Rate (CTR) Metric
A metric representing the percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100.
METRIC_DEMO_POPULATION Population Metric
The total estimated population for a given demographic within the targeted region.
METRIC_ENGAGEMENTS Engagements Metric
A metric representing user interactions with an ad beyond a standard click, such as hovering, playing a video, or expanding a creative.
METRIC_ENGAGEMENT_RATE Engagement Rate Metric
The percentage of impressions that resulted in user engagement with the ad.
METRIC_EXPANSIONS Expansions Metric
This metric represents the number of expansions, indicating instances where an ad unit expanded to a larger size, often in rich media ads.
METRIC_FEE32_ADVERTISER Regulatory Operating Costs (Advertiser Currency) Metric
Regulatory operating costs incurred in the advertiser's currency.
METRIC_FEE32_PARTNER Regulatory Operating Costs (Partner Currency) Metric
This metric represents the regulatory operating costs or Digital Service Taxes (DST) incurred for serving ads in specific countries, reported in the partner's currency.
METRIC_FIRST_QUARTILE_AUDIO First-Quartile (Audio) Metric
The number of times an audio ad was played through its first quartile (25% of its duration).
METRIC_FLOODLIGHT_IMPRESSIONS Floodlight Impressions Metric
A metric representing the total number of impressions recorded by Floodlight activities, indicating how many times Floodlight tags were loaded on web pages.
METRIC_GMAIL_CONVERSIONS Gmail Conversions Metric
The number of conversions that occurred directly from Gmail ads.
METRIC_GMAIL_POST_VIEW_CONVERSIONS Gmail Post-View Conversions Metric
The number of conversions attributed to impressions on Gmail ads.
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS Viewable Impressions Metric
The number of viewable impressions corrected for Gross Rating Point (GRP) calculations.
METRIC_IMPRESSIONS Impressions Metric
The total number of times an ad was displayed.
METRIC_IMPRESSIONS_COVIEWED Impressions (Co-Viewed) Metric
The number of impressions that account for co-viewing, where multiple people watch ads together on connected TV devices.
METRIC_IMPRESSIONS_TO_CONVERSION_RATE % Impressions Leading to Conversions Metric
The percentage of impressions that ultimately resulted in a conversion.
METRIC_INTERACTIVE_IMPRESSIONS Interactive Impressions Metric
The number of impressions where users interacted with the ad, such as clicks or hovers.
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS Invalid Active View Measurable Impressions Metric
A metric representing the number of invalid impressions that were measurable with Active View.
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS Invalid Active View Viewable Impressions Metric
The number of viewable impressions that were identified as invalid by Active View.
METRIC_INVALID_IMPRESSIONS Invalid Impressions Metric
A metric that reports the number of impressions that were identified as invalid, often due to non-human traffic or other non-compliant activity.
METRIC_LAST_CLICKS Post-Click Conversions Metric
Conversions attributed to the last click on an ad.
METRIC_LAST_IMPRESSIONS Post-View Conversions Metric
Conversions attributed to the last impression of an ad where no click occurred.
METRIC_MEDIA_COST_ADVERTISER Media Cost (Advertiser Currency) Metric
The cost of media buys, reported in the advertiser's currency.
METRIC_MEDIA_COST_PARTNER Media Cost (Partner Currency) Dimension
The cost of media buys, reported in the partner's currency.
METRIC_MEDIA_COST_USD Media Cost (USD) Dimension
The cost of media buys, reported in US Dollars.
METRIC_MEDIA_FEE1_PARTNER Media Fee 1 (Partner Currency) Metric
The amount of Media Fee 1, expressed in the partner's currency.
METRIC_MEDIA_FEE1_USD Media Fee 1 (USD) Metric
The amount of Media Fee 1, expressed in USD.
METRIC_MEDIA_FEE2_PARTNER Media Fee 2 (Partner Currency) Metric
The second media fee applied, reported in partner currency.
METRIC_MEDIA_FEE2_USD Media Fee 2 (USD) Metric
The second media fee applied, reported in USD.
METRIC_MEDIA_FEE3_PARTNER Media Fee 3 (Partner Currency) Metric
The third media fee applied, reported in partner currency.
METRIC_MEDIA_FEE3_USD Media Fee 3 (USD) Metric
The third media fee applied, reported in USD.
METRIC_MEDIA_FEE4_PARTNER Media Fee 4 (Partner Currency) Metric
The fourth media fee applied, reported in partner currency.
METRIC_MEDIA_FEE4_USD Media Fee 4 (USD) Metric
The fourth media fee applied, reported in USD.
METRIC_MEDIA_FEE5_PARTNER Media Fee 5 (Partner Currency) Metric
The fifth media fee applied, reported in partner currency.
METRIC_MEDIA_FEE5_USD Media Fee 5 (USD) Metric
The fifth media fee applied, reported in USD.
METRIC_MIDPOINT_AUDIO Midpoint (Audio) Metric
The number of times an audio ad was played through its midpoint (50% of its duration).
METRIC_PAUSES_AUDIO Pauses (Audio) Metric
The number of times an audio creative was paused during playback.
METRIC_PLATFORM_FEE_PARTNER Platform Fee (Partner Currency) Metric
The platform fee charged for using the Display & Video 360 platform, expressed in the partner's currency.
METRIC_PLATFORM_FEE_RATE Platform Fee Rate Metric
The rate of the platform fee charged for using the Display & Video 360 platform.
METRIC_PLATFORM_FEE_USD Platform Fee (USD) Metric
The platform fee charged for using the Display & Video 360 platform, expressed in USD.
METRIC_PROFIT_ADVERTISER Profit (Advertiser Currency) Dimension
The difference between how much an advertiser charged and their costs for running a campaign, calculated as Revenue - Total Media Cost - Agency markup (if applicable). This is also known as “net income.”
METRIC_PROFIT_MARGIN Profit Margin Metric
The ratio of profitability, calculated as Profit / Revenue. Higher numbers indicate higher profitability.
METRIC_PROFIT_PARTNER Profit (Partner Currency) Dimension
The difference between how much was charged and the costs for running a campaign, calculated in the partner's specified currency.
METRIC_PROFIT_USD Profit (USD) Dimension
The difference between how much was charged and the costs for running a campaign, calculated in United States dollars.
METRIC_REVENUE_PARTNER Revenue (Partner Currency) Dimension
A metric representing the total revenue generated for the partner, expressed in the partner's currency.
METRIC_REVENUE_USD Revenue (USD) Dimension
A metric representing the total revenue generated, expressed in US Dollars.
METRIC_RICH_MEDIA_ENGAGEMENTS Rich Media Engagements Metric
A metric that measures the total number of user engagements with rich media ads.
METRIC_RICH_MEDIA_SCROLLS Scrolls Metric
A metric that counts the number of times users scrolled within a rich media ad.
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS Complete Views (Video) Metric
The number of times a rich media video ad was played to completion.
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES First-Quartile Views (Video) Metric
The number of times a rich media video ad was played through its first quartile (25%).
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS Fullscreens (Video) Metric
The number of times a rich media video ad was viewed in full-screen mode.
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS Midpoint Views (Video) Metric
The number of times a rich media video ad was played through its midpoint (50%).
METRIC_RICH_MEDIA_VIDEO_MUTES Audio Mutes (Video) Metric
The number of times the audio of a rich media video ad was muted by the user.
METRIC_RICH_MEDIA_VIDEO_PAUSES Pauses (Video) Metric
The number of times a rich media video creative was paused by users.
METRIC_RICH_MEDIA_VIDEO_PLAYS Starts (Video) Metric
The number of times a rich media video ad started playing.
METRIC_RICH_MEDIA_VIDEO_SKIPS Skips (Video) Metric
The number of times a rich media video ad was skipped by users.
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES Third-Quartile Views (Video) Metric
The number of times a rich media video ad was played through its third quartile (75%).
METRIC_STARTS_AUDIO Starts (Audio) Metric
The number of times an audio ad started playing.
METRIC_STORE_VISIT_CONVERSIONS Store Visit Conversions Dimension
A metric representing conversions that occur when a user visits a physical store after interacting with an ad.
METRIC_THIRD_QUARTILE_AUDIO Third-Quartile (Audio) Metric
The number of times an audio ad was played through its third quartile (75% of its duration).
METRIC_TOTAL_CONVERSIONS Total Conversions Metric
The total number of conversion events recorded.
METRIC_TOTAL_INTERACTION_TIME Total Interaction Time Metric
A metric representing the total time users spent interacting with an ad.
METRIC_TOTAL_MEDIA_COST_ADVERTISER Total Media Cost (Advertiser Currency) Metric
The total media cost, reported in the advertiser's currency.
METRIC_TOTAL_MEDIA_COST_PARTNER Total Media Cost (Partner Currency) Metric
A metric representing the total cost of media purchased, expressed in the partner's currency.
METRIC_TOTAL_MEDIA_COST_USD Total Media Cost (USD) Metric
The total cost of media purchased for advertising, expressed in US Dollars.
METRIC_TOTAL_USERS Total Users Metric
The total estimated number of unique users reached by the ads.
METRIC_TRACKED_ADS Tracked Ads Metric
A metric representing the total number of ads that were tracked.
METRIC_TRACKING_UNCONSENTED_CLICKS Cookie Unconsented Clicks Metric
The number of clicks that occurred on an ad from users who have not consented to cookie tracking. This metric helps assess ad performance under privacy-focused conditions.
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW Conversions Metric
A metric representing the total number of conversions attributed to TrueView ads, where multiple conversions can be counted per view.
METRIC_TRUEVIEW_EARNED_LIKES Earned Likes Metric
The number of likes earned by TrueView ads.
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS Earned Playlist Additions Metric
The number of playlist additions earned by TrueView ads.
METRIC_TRUEVIEW_EARNED_SHARES Earned Shares Metric
The number of shares earned by TrueView ads.
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS Earned Subscribers Metric
The number of subscribers earned by TrueView ads.
METRIC_TRUEVIEW_EARNED_VIEWS Earned Views Metric
The number of additional views earned from TrueView ads (e.g., from shares or follow-on views).
METRIC_TRUEVIEW_IMPRESSION_SHARE Impression Share Metric
The percentage of impressions that your TrueView ads received compared to the total number of impressions they were eligible to receive.
METRIC_TRUEVIEW_VIEWS TrueView: Views Metric
The number of views for TrueView video ads.
METRIC_TRUEVIEW_VIEW_RATE TrueView: View Rate Metric
The rate at which TrueView video ads are viewed, calculated as TrueView Views divided by TrueView impressions.
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION View through Conversion Metric
A metric representing a conversion that occurs after a user has viewed an ad, but without directly clicking on it.
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY Unique Reach: Average Impression Frequency Metric
The average number of times a unique user saw an ad.
METRIC_UNIQUE_REACH_CLICK_REACH Unique Reach: Click Reach Metric
A metric representing the number of unique users who clicked on an ad.
METRIC_UNIQUE_REACH_IMPRESSION_REACH Unique Reach: Impression Reach Metric
The number of unique users who saw at least one ad impression.
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH Unique Reach: Incremental Click Reach Metric
The additional number of unique users reached through clicks, beyond those reached by impressions alone.
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH Unique Reach: Incremental Impression Reach Metric
The incremental number of unique users reached by impressions.
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH Unique Reach: Incremental Total Reach Metric
The incremental total number of unique users reached.
METRIC_UNIQUE_REACH_INCREMENTAL_VIEWABLE_IMPRESSION_REACH Unique Reach: Incremental Viewable Impression Reach Metric
The incremental reach achieved from viewable impressions, representing the number of new unique users exposed to an ad.
METRIC_UNIQUE_REACH_TOTAL_REACH Unique Reach: Total Reach Metric
The total number of unique users reached across all campaign creatives.
METRIC_VENDOR_BLOCKED_ADS Vendor Blocked Ads Metric
This metric indicates the number of ads blocked by a third-party brand safety or verification vendor.
METRIC_VIDEO_COMPANION_CLICKS Companion Clicks (Video) Metric
The number of clicks on companion creatives associated with video ads.
METRIC_VIDEO_COMPANION_IMPRESSIONS Companion Views (Video) Metric
The number of impressions or views served for companion creatives associated with video ads.
METRIC_VIDEO_COMPLETION_RATE Completion Rate (Video) Metric
The percentage of video ads that were played to completion.
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED Unique Reach: Impression Reach (Co-Viewed) Metric
The impression reach among a demographic, accounting for co-viewing.
METRIC_WIN_LOSS_RATE Win Rate Metric
This metric represents the rate at which bids placed in programmatic advertising auctions are successfully won, indicating the effectiveness of bidding strategies.
MOAT Video Fee (Adv Currency) Metric
This represents the fee charged by MOAT Video, a third-party video ad measurement and analytics vendor, for its services, expressed in the advertiser's currency.
Max Video Duration (seconds) Dimension
The maximum allowed duration, in seconds, for a video creative.
Media Cost (Advertiser Currency) Metric
The cost of all impressions, clicks, and activities for the line item, reported in the advertiser's currency. This is calculated based on the pricing information and cost structure of the placement.
Media Cost (Partner Currency) Metric
The cost of all impressions, clicks, and activities for the line item, reported in the partner's currency.
Media Cost (USD) Metric
The cost of all impressions, clicks, and activities for the line item, reported in US Dollars.
Media Cost eCPA (Adv Currency) Metric
The effective Cost Per Acquisition (eCPA) for media spend, calculated in the advertiser's currency, representing the average cost to acquire a conversion.
Media Cost eCPC (Adv Currency) Metric
The average cost per click (CPC), based on the media cost, in advertiser currency.
Media Cost eCPM (Adv Currency) Metric
The effective Cost Per Mille (thousand impressions) for media costs, expressed in the advertiser's currency.
Media Fee 1 (Adv Currency) Metric
The first media fee applied to the campaign or line item, reported in the advertiser's currency.
Media Fee 1 (Partner Currency) Metric
Represents the first media fee applied to the line item, reported in the partner's currency.
Media Fee 1 (USD) Metric
Represents the first media fee applied to the line item, reported in US Dollars.
Media Fee 2 (Adv Currency) Metric
The second media fee applied to the campaign or line item, reported in the advertiser's currency.
Media Fee 2 (Partner Currency) Metric
Represents the second media fee applied to the line item, reported in the partner's currency.
Media Fee 2 (USD) Metric
Represents the second media fee applied to the line item, reported in US Dollars.
Media Fee 3 (Adv Currency) Metric
The third media fee applied to the campaign or line item, reported in the advertiser's currency.
Media Fee 3 (Partner Currency) Metric
Represents the third media fee applied to the line item, reported in the partner's currency.
Media Fee 3 (USD) Metric
Represents the third media fee applied to the line item, reported in US Dollars.
Media Fee 4 (Adv Currency) Metric
The fourth media fee applied to the campaign or line item, reported in the advertiser's currency.
Media Fee 4 (Partner Currency) Metric
Represents the fourth media fee applied to the line item, reported in the partner's currency.
Media Fee 4 (USD) Metric
Represents the fourth media fee applied to the line item, reported in US Dollars.
Media Fee 5 (Adv Currency) Metric
The fifth media fee applied to the campaign or line item, reported in the advertiser's currency.
Media Fee 5 (Partner Currency) Metric
Represents the fifth media fee applied to the line item, reported in the partner's currency.
Media Fee 5 (USD) Metric
Represents the fifth media fee applied to the line item, reported in US Dollars.
MediaCost Data Fee (Adv Currency) Metric
The fee associated with using third-party audience segment data or other partner costs within Display & Video 360, reported in the advertiser's currency.
Nielsen Digital Ad Ratings Fee (Adv Currency) Metric
The fee charged for using Nielsen Digital Ad Ratings to measure the reach and frequency of ads across demographic segments, reported in the advertiser's currency.
Placement Dimension
The specific location or context where an ad is displayed.
Placement ID Dimension
The unique identifier for an ad placement.
Platform Fee (Adv Currency) Metric
The fee charged by the advertising platform, expressed in the advertiser's currency.
Platform Fee (Partner Currency) Metric
The fee charged by the platform for the line item, reported in the partner's currency.
Platform Fee (USD) Metric
The fee charged by the platform for the line item, reported in US Dollars.
Platform Fee Rate Metric
The rate of the fee charged by the platform.
Profit (Advertiser Currency) Metric
The financial profit calculated in the advertiser's currency, representing the difference between the advertiser's revenue and their total costs for running a campaign. This is also known as 'net income'.
Profit (Partner Currency) Metric
The profit generated from advertising campaigns, calculated in the partner's local currency. This metric is derived from revenue and media cost data available in the partner's currency.
Profit (USD) Metric
The profit generated from advertising campaigns, calculated in United States Dollars (USD). This metric is derived from revenue and media cost data, converted to USD.
Profit Margin Metric
The ratio of profitability, calculated as Profit divided by Revenue. Higher values indicate greater profitability.
Publisher Dimension
The entity or website that provides ad inventory where advertisements are displayed.
Publisher property Dimension
Refers to characteristics or attributes of a publisher's inventory or website/app.
Purchased Traffic Type Name Dimension
Indicates whether the traffic originated from paid or organic sources. 'Purchased' traffic is redirected from properties other than owned (acquired or other incentivized activity).
Revenue Metric
A metric representing the total revenue generated from advertising activities.
Revenue (Adv Currency) Metric
The total revenue generated from the advertising activity, reported in the advertiser's currency.
Revenue (Partner Currency) Metric
The revenue generated by the line item, reported in the partner's currency. This can include revenue from various sources like post-click or post-view conversions, or YouTube-specific revenue metrics.
Revenue (USD) Metric
The revenue generated by the line item, reported in US Dollars. This can include revenue from various sources like post-click or post-view conversions, or YouTube-specific revenue metrics.
Revenue Viewable eCPM (Adv Currency) Metric
The average CPM earned for Viewable Impressions, based on the Revenue generated, calculated as Revenue / Viewable Impressions × 1000.
Revenue eCPA (Adv Currency) Metric
The effective Cost Per Acquisition (eCPA) reflecting the revenue generated per conversion, calculated in the advertiser's currency.
Revenue eCPA (PV) (Adv Currency) Metric
The effective Cost Per Acquisition based on post-view conversions, calculated in the advertiser's currency.
Revenue eCPC (Adv Currency) Metric
The average cost per click (CPC) calculated based on revenue, in advertiser currency.
Revenue eCPM (Adv Currency) Metric
The effective Cost Per Mille (thousand impressions) in terms of revenue, expressed in the advertiser's currency.
Source Campaign Dimension
The name or identifier of the original campaign from which an ad event or conversion originated.
Targeting Dimension
The settings and criteria used to define which users, content, or technology an ad campaign will reach or avoid.
Third-Party Ad Server Fee (Adv Currency) Metric
The fee for utilizing a third-party ad server in Display & Video 360, reported in the advertiser's currency. This can include advanced ad serving fees.
Time to Conversion (hours) Dimension
The duration, in hours, from the initial ad interaction (click or impression) to a recorded conversion event.
Total Conversion Value (Adv Currency) Metric
The total value of all conversions attributed to advertising campaigns, expressed in the advertiser's currency.
Total Media Cost (Advertiser Currency) Metric
The total cost of all media associated with the line item, reported in the advertiser's currency.
Total Media Cost (Partner Currency) Metric
The total cost of all media associated with the line item, reported in the partner's currency.
Total Media Cost (USD) Metric
The total cost of all media associated with the line item, reported in US Dollars.
Total Media Cost Viewable eCPM (Adv Currency) Metric
The effective Cost Per Mille (thousand impressions) for viewable impressions, including all media costs, calculated in the advertiser's currency.
Total Media Cost eCPC (Adv Currency) Metric
The effective cost per click based on the total media cost, calculated in the advertiser's currency.
Total Media Cost eCPM (Adv Currency) Metric
The effective Cost Per Mille (thousand impressions) for the total media cost, expressed in the advertiser's currency.
Total Video Media Cost eCPCV (Adv Currency) Metric
The average cost of each complete video view, based on the total media cost, in advertiser currency, calculated as Total Media Cost / Complete Views (Video).
TrueView Ad Dimension
Identifies a specific TrueView ad creative.
TrueView Ad Group Dimension
The name of an ad group specifically designed for TrueView ads on YouTube and partner sites.
TrueView Ad Group Affinity & In Market Targeting - Include Dimension
This field specifies the Affinity and In-Market audience segments that are included for targeting within a TrueView ad group. Affinity audiences reach users based on their long-term interests and habits, while in-market audiences target users actively researching products or services.
TrueView Ad Group Audience Expansion Level Dimension
This field defines how broadly the audience of a TrueView ad group is expanded to reach additional relevant users similar to the targeted audience. This expansion can be adjusted to balance reach and similarity to the original audience segments, influencing the potential increase in impressions, views, clicks, and conversions.
TrueView Ad Group Audience Expansion Seed List Excluded Dimension
This field indicates whether the original seed list, used as a basis for audience expansion in a TrueView ad group, has been excluded from targeting. This ensures that ads do not show to users already present in the source audience list, which is particularly relevant for Lookalike segments.
TrueView Ad Group Audience Targeting - Exclude Dimension
This field specifies the audience segments that are excluded from targeting for a TrueView ad group, preventing ads from being shown to users within those defined groups. This helps to refine targeting and reduce wasted ad spend.
TrueView Ad Group Audience Targeting - Include Dimension
This field specifies the audience segments that are included for targeting within a TrueView ad group, ensuring ads are shown to users who match the defined interests, habits, research intent, or past interactions with the business.
TrueView Ad Group Category Targeting - Exclude Dimension
This field specifies the content categories that are excluded from targeting for a TrueView ad group, preventing ads from appearing on content related to those categories.
TrueView Ad Group Category Targeting - Include Dimension
This field specifies the content categories that are included for targeting within a TrueView ad group, ensuring ads appear on content related to those chosen categories and their subcategories.
TrueView Ad Group Custom List Targeting Dimension
This field enables targeting for a TrueView ad group based on custom audience lists, allowing advertisers to define their ideal audience using combinations of keywords, URLs, and apps.
TrueView Ad Group Demographic Targeting Age Dimension
This field defines the age ranges targeted for a TrueView ad group, allowing ads to be shown to users within specific demographic age segments (e.g., 18-24, 25-34, 35-44, 45-54, 55-64, 65+, Unknown).
TrueView Ad Group Demographic Targeting Gender Dimension
This field defines the gender targeted for a TrueView ad group, allowing ads to be shown to users identified as Male, Female, or Unknown.
TrueView Ad Group Demographic Targeting Household Income Dimension
This field defines the household income ranges targeted for a TrueView ad group, allowing ads to be shown to users within specific household income segments (e.g., Top 10%, 11-20%, Lower 50%, Unknown), where available.
TrueView Ad Group Demographic Targeting Parental Status Dimension
This field defines the parental status targeted for a TrueView ad group, allowing ads to be shown to users identified as Parent, Not a parent, or Unknown. This option is specifically available for Video campaigns.
TrueView Ad Group Geography Targeting - Exclude Dimension
This field defines geographic locations that are explicitly excluded from targeting for a TrueView ad group, preventing ads from being shown in specific countries, regions, cities, or postal codes.
TrueView Ad Group Geography Targeting - Include Dimension
This field defines the geographic locations that are included for targeting within a TrueView ad group, ensuring ads are shown in specified countries, regions, cities, or postal codes.
TrueView Ad Group Keyword Targeting - Exclude Dimension
This field specifies keywords that are excluded from targeting for a TrueView ad group, preventing ads from appearing for content or searches related to those keywords.
TrueView Ad Group Keyword Targeting - Include Dimension
This field specifies keywords that are included for targeting within a TrueView ad group, allowing ads to appear when users search for or interact with content related to those keywords on YouTube.
TrueView Ad Group Lookalike Audience Targeting - Exclude Dimension
This field indicates if a Lookalike audience segment, generated from a seed list to find new potential customers with similar characteristics, is excluded from targeting for a TrueView ad group. This helps in refining audience reach by preventing ads from showing to specific similar audience groups.
TrueView Ad Group Lookalike Audience Targeting - Include Dimension
This field specifies the Lookalike audience segments that are included for targeting within a TrueView ad group. Lookalike segments are created based on an existing seed list to reach new users who share similar attributes with current customers or engaged users.
TrueView Ad Group Name Dimension
The name of the ad group that contains TrueView ads.
TrueView Ad Group Optimized Targeting Dimension
This field enables or disables Optimized Targeting for a TrueView ad group. When enabled, Google AI expands beyond manually selected audience segments to find additional relevant users most likely to convert, optimizing campaign performance.
TrueView Ad Group Placement Targeting - App Collections - Exclude Dimension
This field specifies collections or categories of mobile applications that are excluded from targeting for a TrueView ad group, preventing ads from appearing within apps belonging to those categories.
TrueView Ad Group Placement Targeting - App Collections - Include Dimension
This field specifies collections or categories of mobile applications that are included for targeting within a TrueView ad group, ensuring ads appear within apps belonging to those chosen categories.
TrueView Ad Group Placement Targeting - Apps - Exclude Dimension
This field specifies individual mobile applications that are excluded from targeting for a TrueView ad group, preventing ads from appearing within those particular apps.
TrueView Ad Group Placement Targeting - Apps - Include Dimension
This field specifies individual mobile applications that are included for targeting within a TrueView ad group, ensuring ads appear within those chosen applications.
TrueView Ad Group Placement Targeting - Popular Content - Include Dimension
This field specifies whether to include popular content for placement targeting within a TrueView ad group, allowing ads to be shown on content identified by the system as having high viewership and engagement.
TrueView Ad Group Placement Targeting - URLs - Exclude Dimension
This field specifies individual URLs that are excluded from targeting for a TrueView ad group, preventing ads from appearing on those particular webpages.
TrueView Ad Group Placement Targeting - URLs - Include Dimension
This field specifies individual URLs that are included for targeting within a TrueView ad group, ensuring ads appear on those particular webpages.
TrueView Ad Group Placement Targeting - YouTube Channels - Exclude Dimension
This field specifies individual YouTube channels that are excluded from targeting for a TrueView ad group, preventing ads from appearing on content from those channels.
TrueView Ad Group Placement Targeting - YouTube Channels - Include Dimension
This field specifies individual YouTube channels that are included for targeting within a TrueView ad group, ensuring ads appear on content from those chosen channels.
TrueView Ad Group Placement Targeting - YouTube Videos - Exclude Dimension
This field specifies individual YouTube videos that are excluded from targeting for a TrueView ad group, preventing ads from appearing on those particular videos.
TrueView Ad Group Placement Targeting - YouTube Videos - Include Dimension
This field specifies individual YouTube videos that are included for targeting within a TrueView ad group, ensuring ads appear on those particular videos.
TrueView Ad Group Video Ad Format Dimension
The specific ad format used within a TrueView ad group, such as in-stream, in-feed video, bumper, or non-skippable.
TrueView Ad ID Dimension
The unique identifier for a TrueView ad within a TrueView ad group.
TrueView Ad Type Dimension
The type of TrueView ad format (e.g., In-stream, Video Discovery, Bumper, Non Skippable, Responsive).
TrueView Call to Action Dimension
The text or phrase used for the call-to-action button on a TrueView ad.
TrueView DCM Tracking - Ad Id Metric
The unique identifier for an ad used for DoubleClick Campaign Manager (DCM), now Campaign Manager 360, tracking for TrueView ads.
TrueView DCM Tracking - Creative Id Metric
The unique identifier for a creative used for DoubleClick Campaign Manager (DCM), now Campaign Manager 360, tracking for TrueView ads.
TrueView DCM Tracking - Placement Id Metric
The Campaign Manager 360 (DCM) Placement ID used for tracking where TrueView ads are served.
TrueView Display URL Dimension
The user-friendly URL displayed in a TrueView ad, which is a type of YouTube video ad. This URL can have customizable path segments.
TrueView Display URL Path 1 Dimension
The first customizable path segment of the user-friendly display URL in a TrueView ad.
TrueView Display URL Path 2 Dimension
The second customizable path segment of the user-friendly display URL in a TrueView ad.
TrueView Headline Dimension
The main headline text for a TrueView ad.
TrueView Landing Page URL Dimension
The URL to which users are directed after clicking a TrueView ad.
TrueView Landing Page URL Suffix Dimension
A string appended to the landing page URL for TrueView (YouTube) ads, used for tracking additional parameters.
TrueView Mobile Landing Page URL Dimension
The landing page URL specifically for TrueView ads served on mobile devices.
TrueView Name Dimension
The name assigned to a TrueView ad or TrueView campaign component.
TrueView Status Dimension
The current status of a TrueView ad.
TrueView Video Discovery Description 1 Dimension
The first line of descriptive text for a TrueView Video Discovery ad.
TrueView Video Discovery Description 2 Dimension
The second line of descriptive text for a TrueView Video Discovery ad.
TrueView Video Discovery Headline Dimension
The headline text for a TrueView Video Discovery ad.
TrueView Video Discovery Landing Page Dimension
The URL of the landing page where users are directed after clicking a TrueView Video Discovery ad.
TrueView Video Discovery Video Thumbnail Dimension
The thumbnail image used for a TrueView Video Discovery ad.
TrueView Video Id Dimension
The unique identifier for the YouTube video used in a TrueView ad.
Unique User: Average Impression Frequency Metric
The average number of times a unique user is shown an ad during the reporting period.
Video Cost eCPCV (Adv Currency) Metric
The average cost of each completed video view, calculated based on the media cost spent, reported in the advertiser's currency.
Video Duration (s) Metric
The total length or running time of the video creative, measured in seconds.
Video ID Dimension
The unique identifier for a video creative used in advertising.
Video Media Cost eCPCV (Adv Currency) Metric
The effective Cost Per Completed View for video ads, including media costs, calculated in the advertiser's currency.
Video Revenue eCPCV (Adv Currency) Metric
The effective Cost Per Completed View for video ads, calculated in the advertiser's currency.
Video Title Dimension
The title of the video creative used in an advertisement.
Video content duration bucket Dimension
A categorization of video content based on its duration (e.g., 0-1 min, 1-5 min, over 60 min).
WeekAsDate Dimension
The date representing the beginning of the week for which reporting data is aggregated. DV360 reporting includes a 'Week (First day of week)' dimension.
WeekNum Metric
This field represents the week number of a specific date within a calendar year, typically ranging from 1 to 54, with Week 1 usually starting with January 1st.
Year Month Metric
A dimension that breaks down reporting data by month and year, using the network time zone. It can be used to filter data by month in 'YYYY-MM' format.
YouTube: Revenue eCPV (Adv Currency) Metric
The effective Cost Per View for YouTube ad revenue, expressed in the advertiser's currency.
YouTube_Ad_Format Dimension
The specific ad format used for YouTube ads, such as in-stream, in-feed, bumper, or non-skippable.
adGroupFormat Dimension
The format of the ads within the ad group (e.g., In-stream, In-feed video, Bumper, Non-skippable, Responsive, Efficient reach, YouTube audio, Demand Gen).
adGroupId Metric
The unique numeric ID of the ad group, assigned by the system.
adGroupInventoryControl.adGroupInventoryStrategy Dimension
This field defines the inventory strategy for an ad group, controlling the type and scope of ad inventory where ads are eligible to be served. Options typically include expanded, standard, or limited inventory, which affects brand safety and reach.
adGroupInventoryControl.selectedInventories.allowDiscover Dimension
This field controls whether ads within the ad group are allowed to be served on Google Discover. The Google Discover feed provides personalized content to users, including ads.
adGroupInventoryControl.selectedInventories.allowGmail Dimension
This field controls whether ads within the ad group are allowed to be served on Gmail, specifically within the Social and Promotions tabs.
adGroupInventoryControl.selectedInventories.allowGoogleDisplayNetwork Dimension
This field controls whether ads within the ad group are allowed to be served on the Google Display Network (GDN). The Google Display Network includes a vast collection of websites, mobile apps, and video content where ads can appear.
adGroupInventoryControl.selectedInventories.allowYoutubeFeed Dimension
This field controls whether ads within the ad group are allowed to be served within YouTube feeds, such as the YouTube Home feed or Subscription feed.
adGroupInventoryControl.selectedInventories.allowYoutubeShorts Dimension
Indicates whether the ad group is opted-in to YouTube Shorts inventory.
adGroupInventoryControl.selectedInventories.allowYoutubeStream Dimension
Indicates whether the ad group is configured to allow bids on YouTube in-stream inventory.
adServerConfig.cmHybridConfig.cmAccountId Metric
The immutable account ID of the Campaign Manager 360 (CM360) Floodlight configuration that is linked with the Display & Video 360 advertiser.
adServerConfig.cmHybridConfig.cmAdvertiserIds Dimension
A list of Campaign Manager 360 (CM360) advertiser IDs associated with the hybrid ad server configuration.
adServerConfig.cmHybridConfig.cmFloodlightConfigId Metric
The immutable ID of the Campaign Manager 360 (CM360) Floodlight configuration linked with the Display & Video 360 advertiser.
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized Dimension
Indicates whether Floodlight linking is authorized for advertisers using a hybrid Campaign Manager 360 (CM360) ad server configuration.
adServerConfig.cmHybridConfig.cmSyncableSiteIds Dimension
A list of Campaign Manager 360 (CM360) site IDs whose placements are configured to be synced to Display & Video 360 as creatives.
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled Dimension
Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration.
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled Dimension
Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration.
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled Dimension
Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled in the advertiser's ad server configuration.
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled Dimension
Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled in the advertiser's ad server configuration.
adServerConfig.thirdPartyOnlyConfig.cmAccountId Dimension
The Campaign Manager 360 (CM360) account ID associated with advertisers using only third-party ad servers.
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds Dimension
A list of Campaign Manager 360 (CM360) advertiser IDs associated with advertisers using only third-party ad servers.
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId Dimension
The Campaign Manager 360 (CM360) Floodlight configuration ID associated with advertisers using only third-party ad servers.
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized Dimension
Indicates whether Floodlight linking is authorized for advertisers using only third-party ad servers.
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds Dimension
A list of Campaign Manager 360 (CM360) site IDs whose placements are synced to Display & Video 360 as creatives for advertisers using only third-party ad servers.
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled Dimension
Indicates whether cost reporting from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers.
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled Dimension
Indicates whether data sharing from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers.
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled Dimension
Indicates whether pixel order ID reporting is enabled for a third-party only ad server configuration.
ad_name Dimension
The name given to an ad for identification and reporting purposes.
ad_status Dimension
The current operational status of the ad (e.g., Active, Paused, Draft, Archived).
additionalDimensions Dimension
Additional dimensions (width and height in pixels) associated with a creative beyond its primary dimensions.
advertiserId Dimension
The unique identifier of the advertiser.
ageRangeDetails.ageRange Dimension
The specific age range targeted by an assigned targeting option.
appCategoryDetails.displayName Dimension
The display name of the app category targeted by an assigned targeting option.
assets Dimension
A collection of assets (e.g., images, videos) associated with a creative.
assignedTargetingOptionId Metric
This field is a unique identifier for an assigned targeting option, representing a specific targeting setting applied to an entity like an insertion order or line item in Display & Video 360.
audioContentTypeDetails.audioContentType Dimension
The type of audio content, such as music, broadcast, or podcast, used for targeting.
authorizedSellerStatusDetails.authorizedSellerStatus Dimension
Specifies whether to target inventory from all authorized sellers, or only those that directly own the inventory, as indicated by ads.txt and app-ads.txt files.
bidStrategy.demandGenBid.effectiveBiddingValue Metric
This output-only field represents the final value that is actively utilized by the demand generation bidding strategy. If a specific value is set, it will be used; otherwise, it is inherited from the parent line item's bidding strategy when assigned to an ad group.
bidStrategy.demandGenBid.effectiveBiddingValueSource Dimension
This field specifies the source of the effective bidding value for a Demand Gen campaign's bid strategy, indicating which signals or data points (e.g., conversions, customer lists, user behavior) are primarily used to optimize bids.
bidStrategy.demandGenBid.type Dimension
This field specifies the type of bidding strategy used for Demand Gen resources, such as optimizing for conversions, maximizing revenue with a target Return On Ad Spend (ROAS), maximizing revenue within a budget, maximizing clicks, or optimizing cost per click.
bidStrategy.demandGenBid.value Metric
This field specifies the target value used by a demand generation bidding strategy, which can be set for line items or ad groups. It is applicable for strategies like Target CPA, Target CPC, or Target ROAS.
bidStrategy.fixedBid.bidAmountMicros Dimension
The fixed bid amount, in micros, used by the bid strategy. One micro is one millionth of the currency unit.
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId Dimension
The ID of the custom bidding algorithm used for automated bidding strategies aiming to maximize spend.
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros Dimension
The maximum average CPM bid amount, in micros, for a bid strategy designed to maximize spend.
bidStrategy.maximizeSpendAutoBid.performanceGoalType Dimension
The performance goal type for a bid strategy focused on maximizing spend, such as impressions or conversions.
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals Dimension
Indicates whether the bid strategy will automatically raise bids for programmatic deals to maximize spend.
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId Metric
The ID of the custom bidding algorithm used for automated bidding strategies aimed at achieving a specific performance goal.
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros Dimension
The maximum average Cost Per Mille (CPM) that can be bid, in micros of the advertiser's currency, when the bidding strategy is set to automatically optimize towards a performance goal while spending the full budget.
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros Dimension
The target performance goal amount, in micros, for a bid strategy. One micro is one millionth of the currency unit.
bidStrategy.performanceGoalAutoBid.performanceGoalType Dimension
The type of performance goal (e.g., CPA, CPC, Viewable CPM) that the automated bidding strategy aims to minimize or achieve while spending the full budget.
bidStrategy.youtubeAndPartnersBid.type Dimension
The bidding strategy type specifically applied to YouTube and partner inventory.
bidStrategy.youtubeAndPartnersBid.value Metric
The target value (e.g., CPA, ROAS, CPM, CPV) used by the YouTube and Partners bidding strategy.
billingConfig.billingProfileId Metric
The unique ID of the billing profile assigned to the advertiser.
browserDetails.displayName Dimension
The display name of the web browser being targeted.
budget.automationType Dimension
The type of automation applied to the budget, controlling how budget allocation is managed (e.g., automated or manual).
budget.budgetAllocationType Dimension
The type of budget allocation, specifying how the budget is distributed, for example, automatic or fixed, at the line item or campaign level.
budget.budgetSegments Dimension
A collection of segments that define the allocation of a campaign's budget over specific periods.
budget.budgetUnit Dimension
The unit in which the budget is measured, either currency or impressions.
budget.maxAmount Dimension
The maximum budget amount, in micros of the currency, that a line item or campaign is allowed to spend.
businessChainDetails.businessChain Dimension
The identifier of a business chain used to target ads around its physical locations.
businessChainDetails.geoRegion Dimension
The geographic region relevant to the business chain for location-based targeting.
businessChainDetails.geoRegionType Dimension
The type of geographic region (e.g., country, state) used in conjunction with business chain targeting.
campaignBudgets Dimension
The list of budgets available to a campaign. If not specified, the campaign uses an unlimited budget.
campaignFlight.plannedDates.endDate Dimension
The planned end date for the campaign's flight, resolved relative to the parent advertiser's time zone.
campaignFlight.plannedDates.endDate.day Metric
The day component of the planned end date for the campaign's flight.
campaignFlight.plannedDates.endDate.month Metric
The month component of the planned end date for the campaign's flight.
campaignFlight.plannedDates.endDate.year Metric
The year component of the planned end date for the campaign's flight.
campaignFlight.plannedDates.startDate Dimension
The planned start date for the campaign's flight, resolved relative to the parent advertiser's time zone.
campaignFlight.plannedDates.startDate.day Metric
The day component of the planned start date for the campaign's flight.
campaignFlight.plannedDates.startDate.month Metric
The month component of the planned start date for the campaign's flight.
campaignFlight.plannedDates.startDate.year Metric
The year component of the planned start date for the campaign's flight.
campaignFlight.plannedSpendAmountMicros Dimension
The amount, in micros, that the campaign is expected to spend during its planned duration. This is used for tracking and alerts, not limiting serving.
campaignGoal.campaignGoalType Dimension
The overall objective of the campaign, such as driving app installs or engagements, raising brand awareness, or driving online/offline sales.
campaignGoal.performanceGoal.performanceGoalAmountMicros Dimension
The specific goal amount, in micros of the advertiser's currency, for the campaign's performance goal.
campaignGoal.performanceGoal.performanceGoalPercentageMicros Dimension
The decimal representation of the goal percentage in micros for the campaign's performance goal.
campaignGoal.performanceGoal.performanceGoalString Dimension
The string representation of the performance goal value set for a campaign or insertion order, corresponding to a specific performance goal type (e.g., CPM, CPA, CTR).
campaignGoal.performanceGoal.performanceGoalType Dimension
The specific type of key performance indicator (KPI) for the campaign's performance goal, such as CPM, CPC, CPA, CTR, or viewability percentage.
campaignId Dimension
The unique identifier of the campaign.
campaign_name Dimension
The name of the advertising campaign.
campaign_status Dimension
The current operational status of the campaign (e.g., Active, Paused, Archived).
carrierAndIspDetails.displayName Dimension
The display name of the carrier or Internet Service Provider (ISP) being targeted.
carrierAndIspDetails.type Dimension
Indicates whether the targeting is for a mobile carrier or an Internet Service Provider (ISP).
categoryDetails.displayName Dimension
The display name of the app category being targeted or excluded from ad serving.
channelId Dimension
This field represents the unique identifier for a YouTube channel, used to distinctly identify and refer to the channel in various applications, services, and for targeting purposes.
cmPlacementId Dimension
The unique identifier of the Campaign Manager 360 (CM360) placement associated with a creative, applicable for creatives synced from Campaign Manager.
cmTrackingAd.cmAdId Dimension
The unique identifier of the ad in Campaign Manager 360 for a tracking ad associated with the creative.
cmTrackingAd.cmCreativeId Dimension
The unique identifier of the creative in Campaign Manager 360 for a tracking ad associated with the creative.
cmTrackingAd.cmPlacementId Dimension
The unique identifier of the placement in Campaign Manager 360 for a tracking ad associated with the creative.
comScore vCE in DoubleClick Fee (Adv Currency) Metric
The fee charged for using comScore vCE (validated Campaign Essentials) for ad verification, reported in the advertiser's currency.
commitment Dimension
Details regarding the commitment type or contractual agreement for ad delivery.
companionCreativeIds Dimension
A list of creative IDs for companion creatives that are served alongside a primary video or audio creative.
containsEuPoliticalAds Dimension
A declaration indicating whether a line item or advertiser will serve European Union political ads.
contentDurationDetails.contentDuration Dimension
The specified duration of video or audio content (e.g., 0-1 minute, 1-5 minutes, over 60 minutes) used for targeting.
contentGenreDetails.displayName Dimension
The display name of the content genre (e.g., action, comedy) used for targeting.
contentInstreamPositionDetails.contentInstreamPosition Dimension
The position of an ad within streaming content, such as pre-roll (before content), mid-roll (during content), or post-roll (after content).
contentOutstreamPositionDetails.contentOutstreamPosition Dimension
The position of an outstream ad, such as in-article, in-banner, or in-feed.
contentStreamTypeDetails.contentStreamType Dimension
The type of content stream, indicating whether the content is live-streamed or viewed on-demand, used for targeting.
conversionCounting Dimension
Settings that control how conversions are tracked and counted for a line item.
counterEvents Dimension
A list of counter events configured for a rich media creative, tracking user interactions such as mouse-overs, clicks, or keyboard entries.
country Dimension
The country where the ad was displayed or targeted.
createTime Dimension
The timestamp when the creative was created, assigned by the system.
creativeAttributes Dimension
A system-generated list of attributes describing the creative, such as its interactive features or technology used (e.g., VAST, Active View).
creativeConfig.dynamicCreativeEnabled Dimension
Indicates whether the advertiser is enabled to use dynamic creatives, which can adapt content based on user data.
creativeConfig.iasClientId Metric
The client ID provided by Integral Ad Science (IAS) for configuring campaign monitoring, appended to the creative tag by DV360.
creativeConfig.obaComplianceDisabled Dimension
Indicates whether Display & Video 360's Online Behavioral Advertising (OBA) compliance is disabled for the advertiser.
creativeConfig.videoCreativeDataSharingAuthorized Dimension
Authorizes Google to use video creatives from this advertiser for reporting and features related to television campaigns, applicable with a CM360 hybrid ad server configuration.
creativeConfigs Dimension
Configuration details for the creative assets.
creativeId Metric
The unique system-assigned identifier for the creative.
creativeIds Dimension
A list of unique identifiers for the creatives associated with a line item.
creativeType Dimension
The immutable type of the creative, which defines its format and behavior (e.g., standard, video, native, audio).
dataAccessConfig.sdfConfig.adminEmail Dimension
The email address of an administrator to whom Structured Data File (SDF) processing status reports will be sent.
dataAccessConfig.sdfConfig.overridePartnerSdfConfig Dimension
A configuration setting indicating whether the partner-level Structured Data File (SDF) configuration is overridden.
dataAccessConfig.sdfConfig.sdfConfig.adminEmail Dimension
The administrative email address associated with the Structured Data File (SDF) configuration.
dataAccessConfig.sdfConfig.sdfConfig.version Dimension
The version of the Structured Data File (SDF) configuration used for data access.
dataAccessConfig.sdfConfig.version Dimension
The version of the Structured Data File (SDF) being used for data access and processing.
date_today Dimension
The specific date for which reporting data is collected or a report is generated. DV360 reports include a 'Date' dimension.
dealId Dimension
The unique identifier for a programmatic deal.
defaultBusinessName Dimension
The default business name for an advertiser. If specified, this value is automatically inherited by Demand Gen and YouTube responsive ads when their ad-level business name is left unspecified.
defaultLogoAssetId Metric
The default asset ID for an advertiser's logo. If specified, this asset ID is automatically inherited by Demand Gen and YouTube responsive ads when their ad-level logo asset ID is left unspecified.
deliveryMethod Dimension
The method by which the ad was delivered.
demandGenSettings.linkedMerchantId Metric
The ID of the Google Merchant Center account linked to the Demand Gen line item, used for product-related campaigns.
demandGenSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.placementId Dimension
This field represents the unique identifier (e.g., reporting ID or custom segment ID) provided by a third-party brand safety measurement vendor, used to configure and track brand safety settings for Demand Gen ads.
demandGenSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.vendor Dimension
This field identifies the third-party vendor providing brand safety measurement services for Demand Gen ads.
demandGenSettings.thirdPartyMeasurementConfigs.reachVendorConfigs.{NUM}.vendor Dimension
This field within the demand generation settings specifies the third-party vendor used for measuring reach metrics for ads, allowing for integration with external measurement partners.
demandGenSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.placementId Dimension
This field represents the unique identifier (e.g., reporting ID or custom segment ID) provided by a third-party viewability measurement vendor, used to configure and track viewability settings for Demand Gen ads.
demandGenSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.vendor Dimension
This field identifies the third-party vendor providing viewability measurement services for Demand Gen ads.
deviceMakeModelDetails.displayName Dimension
The display name for the make and model of a targeted device.
deviceTypeDetails.deviceType Dimension
The specific type or category of device being targeted (e.g., desktop, mobile, tablet, connected TV).
digitalContentLabelDetails.contentRatingTier Dimension
The brand safety tier or rating for digital content, such as 'General', 'Parental Guidance', or 'Mature', used for targeting and exclusions.
dimensions.heightPixels Metric
The height of the creative in pixels.
dimensions.widthPixels Metric
The width of the creative in pixels.
displayName Dimension
The user-friendly name of an entity.
dv360_cost_usd Metric
The total cost incurred for advertising activity within Display & Video 360, reported in United States Dollars (USD).
dynamic Dimension
Indicates whether the creative is a dynamic creative, meaning its content can change based on various factors.
entityStatus Dimension
The current status of an entity, such as active, paused, or archived.
environmentDetails.environment Dimension
The digital environment targeted for an advertising campaign, such as web, mobile app, or video.
exchange Dimension
The ad exchange through which the impression was purchased.
exchangeConfig.enabledExchanges Dimension
A list of all ad exchanges that are enabled for a partner.
exchangeDetails.exchange Dimension
The specific ad exchange targeted by an assigned targeting option.
excludeNewExchanges Dimension
A boolean value indicating whether to exclude newly added exchanges from line item targeting. If set to true, line items will not automatically spend on new exchanges.
exitEvents Dimension
A list of exit events configured for a creative, specifying the URLs to which a user is directed upon clicking a specific area or interaction point.
expandOnHover Dimension
A creative setting indicating if an ad expands upon a user's mouse hover interaction.
expandingDirection Dimension
The direction in which an expandable creative expands (e.g., Up, Down, Left, Right, Full Screen).
flight Dimension
The overall duration or schedule for a campaign or line item.
frequencyCap.maxImpressions Dimension
The maximum number of times an ad can be shown to a single user within a specified time period.
frequencyCap.maxViews Dimension
The maximum number of times a user can view an ad within a specified time period before it stops being served to them. This is applicable to YouTube and Partners resources.
frequencyCap.timeUnit Dimension
The unit of time for the frequency cap, such as day, week, or month.
frequencyCap.timeUnitCount Dimension
The number of time units for the frequency cap (e.g., 3 for 3 days).
frequencyCap.unlimited Dimension
Indicates whether frequency capping is disabled, allowing unlimited impressions for a user.
genderDetails.gender Dimension
The gender of the audience targeted for an advertising campaign.
generalConfig.currencyCode Dimension
The three-letter currency code (e.g., "USD", "EUR") used for financial reporting and budgeting within the general configuration.
generalConfig.domainUrl Dimension
The primary domain URL associated with the advertiser's general configuration.
generalConfig.timeZone Dimension
The time zone set for the advertiser or partner in the general configuration, used for reporting and campaign scheduling.
geoRegionDetails.displayName Dimension
The display name of the targeted geographic region, such as a country, state, or city.
geoRegionDetails.geoRegionType Dimension
The type of the targeted geographic region, such as country, state, or city.
geoRegionDetails.targetingOptionId Metric
This field provides the unique identifier for a specific geographic region targeting option, used to define or reference a particular geographical area (e.g., country, state, city) for ad delivery.
guaranteedOrderId Dimension
The unique identifier for a guaranteed programmatic order.
hostingSource Dimension
Indicates the source where the creative is hosted, such as Campaign Manager 360, a third-party ad server, or directly hosted by Display & Video 360.
householdIncomeDetails.householdIncome Dimension
The household income demographic targeted for an advertising campaign.
html5Video Dimension
Indicates if a third-party VAST tag creative requires HTML5 video support.
iasCampaignMonitoring Dimension
A boolean flag indicating whether Integral Ad Science (IAS) campaign monitoring is enabled for the creative.
impressions Metric
The number of times the ad was displayed.
insertionOrderId Dimension
The unique identifier of the insertion order.
insertionOrderType Dimension
The type of insertion order, which determines applicable settings and options, such as ad format or targeting. Examples include "Real-time bidding" (RTB) or "Over-the-top" (OTT).
integrationCode Dimension
A code used for integrating the creative with external systems or for internal identification purposes.
integrationDetails.details Dimension
Additional specific details regarding the integration of the insertion order with other systems.
integrationDetails.integrationCode Dimension
A custom code used for integrating with external systems.
inventorySourceId Metric
The unique identifier of the inventory source.
inventorySourceProductType Dimension
The type of product associated with the inventory source.
inventorySourceType Dimension
The type of the inventory source, such as open auction or private marketplace.
jsTrackerUrl Dimension
The URL of a JavaScript tracker used for recording impressions or other metrics.
kpi.kpiAlgorithmId Dimension
The unique identifier for the algorithm used to optimize for a specific Key Performance Indicator (KPI).
kpi.kpiAmountMicros Metric
The goal amount of a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros of the advertiser's currency.
kpi.kpiPercentageMicros Metric
The decimal representation of the goal percentage for a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros.
kpi.kpiString Dimension
A string value representing a Key Performance Indicator (KPI) for a campaign or insertion order.
kpi.kpiType Dimension
The type of Key Performance Indicator (KPI) used to measure campaign or insertion order performance.
languageDetails.displayName Dimension
The display name of the language targeted for an advertising campaign.
lineItemId Dimension
The unique identifier of the line item.
lineItemIds Dimension
A list of unique identifiers for the line items with which the creative is associated.
lineItemType Dimension
The type of the line item, which determines applicable settings and targeting options.
mediaDuration Dimension
The total duration of the media asset within the creative, applicable to video, audio, or native video creatives.
mobileApp Dimension
Details about the mobile application targeted by the ad.
mp3Audio Dimension
Indicates whether a third-party audio creative supports the MP3 audio format.
nativeContentPositionDetails.contentPosition Dimension
The position of native content where an ad is targeted, such as in-article or in-feed.
notes Dimension
Free-form text for notes or additional information related to the creative.
obaIcon.clickTrackingUrl Dimension
The required click tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks user clicks.
obaIcon.dimensions.heightPixels Dimension
The height of the OBA (Online Behavioral Advertising) icon in pixels.
obaIcon.dimensions.widthPixels Dimension
The width of the OBA (Online Behavioral Advertising) icon in pixels.
obaIcon.landingPageUrl Dimension
The required landing page URL for the OBA (Online Behavioral Advertising) icon, to which a user is directed upon clicking the icon.
obaIcon.position Dimension
The position of the OBA (Online Behavioral Advertising) icon on the creative (e.g., top-right, bottom-left).
obaIcon.program Dimension
The program or certification (e.g., AdChoices) represented by the OBA (Online Behavioral Advertising) icon.
obaIcon.resourceMimeType Dimension
The MIME (Multipurpose Internet Mail Extensions) type of the OBA (Online Behavioral Advertising) icon resource, indicating its format (e.g., image/png).
obaIcon.resourceUrl Dimension
The URL where the OBA (Online Behavioral Advertising) icon's image or resource is hosted.
obaIcon.viewTrackingUrl Dimension
The required view tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks impressions of the icon.
oggAudio Dimension
Indicates whether a third-party audio creative supports the OGG audio format.
omidDetails.omid Dimension
The Open Measurement Interface Definition (OMID) setting for an assigned targeting option, related to viewability measurement for enabled inventory.
onScreenPositionDetails.onScreenPosition Dimension
The on-screen position of an ad targeted by an assigned targeting option, such as above or below the fold.
operatingSystemDetails.displayName Dimension
The display name of the operating system targeted for an advertising campaign.
optimizationObjective Dimension
The specific goal or objective that the campaign or insertion order is optimized towards, influencing bid strategies and KPIs.
pacing.dailyMaxImpressions Dimension
The maximum number of impressions allowed per day for pacing the ad delivery.
pacing.dailyMaxMicros Dimension
The maximum budget, in micros, allowed per day for pacing the ad delivery.
pacing.pacingPeriod Dimension
The period over which the budget is paced, such as daily or flight-based.
pacing.pacingType Dimension
The method of pacing used for ad delivery, such as even or as fast as possible.
parentalStatusDetails.parentalStatus Dimension
The parental status of the audience targeted (e.g., Parent, Not a Parent, Unknown). This is used for demographic targeting.
partnerCosts Dimension
A list of additional costs incurred by the partner for the campaign.
partnerId Dimension
The unique identifier of the partner associated with an advertiser.
partnerRevenueModel.markupAmount Dimension
The amount of markup applied by the partner in their revenue model, in micros. One micro is one millionth of the currency unit.
partnerRevenueModel.markupType Dimension
The markup type applied to the partner revenue model, defining how revenue is calculated (e.g., fixed CPM, percentage of media cost).
platform_name Dimension
The name of the advertising platform or system where the data originated. In this context, it refers to Google Display & Video 360.
poiDetails.displayName Dimension
The display name of the Point of Interest (POI) used for targeting.
poiDetails.latitude Dimension
The latitude coordinate of the Point of Interest (POI) used for targeting.
poiDetails.longitude Dimension
The longitude coordinate of the Point of Interest (POI) used for targeting.
progressOffset.percentage Dimension
The offset in percentage of the audio or video creative's duration, used for tracking playback progress.
progressOffset.seconds Dimension
The offset in seconds from the start of the audio or video creative, used for tracking playback progress.
publisherName Dimension
The name of the publisher providing the ad inventory.
rateDetails.inventorySourceRateType Dimension
The rate type of the inventory source, such as CPM or fixed price.
rateDetails.minimumSpend.currencyCode Dimension
The currency code for the minimum spend amount.
rateDetails.minimumSpend.nanos Metric
The fractional amount of the minimum spend, in nanos (one billionth of a unit).
rateDetails.minimumSpend.units Metric
The whole amount of the minimum spend.
rateDetails.rate.currencyCode Dimension
The currency code for the rate.
rateDetails.rate.nanos Metric
The fractional amount of the rate, in nanos (one billionth of a unit).
rateDetails.rate.units Metric
The whole amount of the rate.
rateDetails.unitsPurchased Metric
The number of units purchased at the specified rate (e.g., impressions, clicks).
readAdvertiserIds Dimension
A list of advertiser IDs that the current user has read access to.
readPartnerIds Dimension
A list of partner IDs that the current user has read access to.
readWriteAccessors.advertisers.advertiserIds Dimension
A list of advertiser IDs that the current user has read and write access to.
readWriteAccessors.partner.partnerId Metric
The unique identifier of the partner that the current user has read and write access to.
requireHtml5 Dimension
Indicates whether the creative requires HTML5 video support for proper rendering and playback.
requireMraid Dimension
Indicates whether the creative requires MRAID (Mobile Rich Media Ad Interface Definitions) support for interactive mobile ad functionality.
requirePingForAttribution Dimension
Indicates whether a ping is required for attribution tracking for the creative.
reservationType Dimension
The type of inventory reservation, such as guaranteed or preferred.
reviewStatus.approvalStatus Dimension
The overall approval status of the creative, summarizing its content, policy, and landing page review statuses.
reviewStatus.contentAndPolicyReviewStatus Dimension
The review status of the creative's content and its compliance with advertising policies.
reviewStatus.creativeAndLandingPageReviewStatus Dimension
The review status of the creative itself and its associated landing page.
reviewStatus.exchangeReviewStatuses Dimension
A list of review statuses for the creative across different ad exchanges.
sensitiveCategoryDetails.sensitiveCategory Dimension
The specific sensitive content category (e.g., Adult, Violence, Gambling) used for brand safety targeting exclusions.
servingConfig.exemptTvFromViewabilityTargeting Dimension
Indicates whether connected TV devices are exempt from viewability targeting settings for video line items under the advertiser.
skipOffset.percentage Dimension
The offset in percentage of the video or audio creative's duration after which the ad becomes skippable.
skipOffset.seconds Dimension
The offset in seconds from the start of the video or audio creative after which the ad becomes skippable.
skippable Dimension
Indicates whether a video creative has a skip button and allows users to skip the ad after a certain duration.
spend Metric
The total amount of money spent on the ad campaign.
start_date Dimension
The planned start date for a campaign, insertion order, or line item.
status.configStatus Dimension
The configuration status of the entity, indicating if it's properly set up.
status.entityPauseReason Dimension
The reason why an entity (e.g., line item) is currently paused.
status.entityStatus Dimension
The overall status of an entity, such as active, paused, or archived.
status.sellerPauseReason Dimension
The reason why a seller's inventory or deal is currently paused.
status.sellerStatus Dimension
The current status of the seller's inventory or deal.
subExchangeDetails.displayName Dimension
The display name of the sub-exchange, a categorized subset of exchange inventory used for targeting.
targetingExpansion Dimension
Settings that control optimized targeting for a line item, allowing expansion beyond selected audiences.
targetingExpansion.audienceExpansionLevel Dimension
The level of audience expansion applied to targeting.
targetingExpansion.audienceExpansionSeedListExcluded Dimension
Indicates whether the seed list for audience expansion is excluded. This applies to YouTube and Partners line item and ad group resources.
targetingExpansion.enableOptimizedTargeting Dimension
A boolean indicating whether Optimized Targeting is enabled for the line item to expand reach using machine learning.
targetingOptionId Metric
A unique identifier for a specific targeting option.
targetingType Dimension
The specific category or type of targeting being applied, such as TARGETING_TYPE_GEO_REGION or TARGETING_TYPE_DEVICE_TYPE.
thirdPartyTag Dimension
The original HTML or JavaScript tag provided by a third-party ad server for the creative.
thirdPartyUrls Dimension
A list of URLs from third-party tracking vendors used to monitor interactions and events for a creative.
timeRange.endTime Dimension
The end date and time of a specified time range.
timeRange.startTime Dimension
The start date and time of a specified time range.
timerEvents Dimension
A list of timer events configured for a rich media creative, tracking the duration of user engagement with specific creative elements.
trackerUrls Dimension
A list of URLs used by analytics providers or third-party ad technology vendors for tracking purposes.
transcodes Dimension
Output-only field providing details on the various transcoded versions of an audio/video creative's main asset, optimized for different players and bandwidths.
universalAdId.id Dimension
The unique identifier for a creative, assigned by a registry, which is universally unique across different advertising platforms. This is part of the VAST 4.0 standard.
universalAdId.registry Dimension
The registry (e.g., Ad-ID, Clearcast, DV360) that provides the unique creative identifier for a Universal Ad ID. This is part of the VAST 4.0 standard.
updateDate Dimension
The date when the entity (e.g., campaign, line item) was last updated.
updateTime Dimension
The time when the entity was last updated.
userRewardedContentDetails.userRewardedContent Dimension
User rewarded content status for video ads, used for targeting options related to content that offers users a reward for engagement.
vastTagUrl Dimension
The URL of the VAST (Video Ad Serving Template) tag for a third-party video creative.
videoPlayerSizeDetails.videoPlayerSize Dimension
The size of the video player where an ad is displayed, used for targeting options. Possible values include Small, Large, HD, and Unknown.
viewabilityDetails.viewability Dimension
The predicted viewability percentage threshold (e.g., 50% or more) that a line item will bid on, powered by Google's Active View technology.
vpaid Dimension
Indicates whether a third-party VAST tag creative requires VPAID (Video Player Ad-Serving Interface Definition) support.
warningMessages Dimension
This field contains non-blocking messages related to a resource (e.g., a line item) that indicate potential issues impacting ad serving or performance, such as invalid flight dates, missing creative assignments, or incorrect targeting configurations.
youtubeAndPartnersSettings Dimension
Settings specific to YouTube & Partners line items, including various targeting and measurement configurations.