Google Display & Video 360: Most-used fields#
The table below gives information about most-used fields that you can import from Google Display & Video 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Absolute Brand Lift |
Absolute Brand Lift |
The absolute change in brand-related metrics (e.g., brand awareness, ad recall) resulting from an advertising campaign. |
dimension |
Active View: Average Viewable Time (seconds) |
Active View: Average Viewable Time (seconds) |
The average time, in seconds, that the ad appeared on screen in a viewable state. Only viewable impressions are included in this metric. |
metric |
AdXpose Fee (Adv Currency) |
AdXpose Fee (Adv Currency) |
The fee charged by AdXpose, expressed in the advertiser’s currency. |
metric |
Adloox Fee (Adv Currency) |
Adloox Fee (Adv Currency) |
The fee charged by Adloox, a third-party vendor for brand safety and ad verification, calculated in the advertiser’s currency. |
metric |
Adloox Pre-Bid Fee (Adv Currency) |
Adloox Pre-Bid Fee (Adv Currency) |
The pre-bid fee charged by Adloox, a third-party vendor for brand safety and ad verification, calculated in the advertiser’s currency. |
metric |
Adsafe Fee (Adv Currency) |
Adsafe Fee (Adv Currency) |
The fee charged by Adsafe, expressed in the advertiser’s currency. |
metric |
Advertiser_Currency |
Advertiser_Currency |
The currency used by the advertiser for billing and reporting, as defined in Display & Video 360 reports. |
dimension |
Advertiser_ID |
Advertiser_ID |
The unique identifier for an advertiser in Display & Video 360, assigned by the system. Advertisers represent real-life businesses running advertising campaigns. |
dimension |
Age (YouTube) |
Age (YouTube) |
The age group demographic of the audience interacting with YouTube ads. |
dimension |
Agency Trading Desk Fee (Adv Currency) |
Agency Trading Desk Fee (Adv Currency) |
The fee charged by an agency trading desk for managing programmatic advertising campaigns, calculated in the advertiser’s currency. |
metric |
Aggregate Knowledge Fee (Adv Currency) |
Aggregate Knowledge Fee (Adv Currency) |
The fee charged for Aggregate Knowledge services, expressed in the advertiser’s currency. |
metric |
All Survey Responses |
All Survey Responses |
The total number of responses received in brand lift surveys. |
metric |
Anonymous Inventory Modeling |
Anonymous Inventory Modeling |
A dimension indicating whether an impression was acquired through modeled frequency management or if the inventory source is anonymous (publisher name available, but not the specific URL). |
dimension |
Audience ID |
Audience ID |
The unique identifier for an audience list used for targeting. |
dimension |
Audience List Cost (USD) |
Audience List Cost (USD) |
The cost associated with targeting a specific audience list, in USD. |
metric |
Audience segment |
Audience segment |
A group of users defined by specific demographic, interest, or behavioral characteristics, used for targeting. |
dimension |
Audience segment type |
Audience segment type |
The classification of an audience segment (e.g., affinity, in-market, custom). |
dimension |
Audio Cost eCPCL (Adv Currency) |
Audio Cost eCPCL (Adv Currency) |
The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency. |
metric |
Audio Media Cost eCPCL (Adv Currency) |
Audio Media Cost eCPCL (Adv Currency) |
The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency. |
metric |
Audio Revenue eCPCL (Adv Currency) |
Audio Revenue eCPCL (Adv Currency) |
The average cost of each complete audio impression, based on the revenue generated, calculated in the advertiser’s currency. This metric indicates the effective cost per completed listen for audio ads. |
metric |
Audio Stops (Audio) |
Audio Stops (Audio) |
The number of times the audio of an ad was stopped by the user. |
metric |
Average Watch Time per Impression (seconds) |
Average Watch Time per Impression (seconds) |
The average number of seconds a user watched a TrueView in-stream or bumper ad per impression. Watch time is measured from the start of the ad until it is completed, skipped, or stops playing. |
metric |
Baseline Positive Response Rate |
Baseline Positive Response Rate |
The rate of positive responses from the control group in brand lift surveys, serving as a baseline. |
dimension |
Baseline Survey Responses |
Baseline Survey Responses |
The total number of survey responses collected from the control group in brand lift studies. |
dimension |
Bids |
Bids |
The total number of bids made in an auction for ad impressions. |
metric |
Billable Cost (Adv Currency) |
Billable Cost (Adv Currency) |
The total cost invoiced to partners for using Display & Video 360, reported in the advertiser’s currency. |
metric |
Budget Segment Type |
Budget Segment Type |
The type of budget allocation for a specific segment within an insertion order, determining how spend is distributed over a period. |
dimension |
CM Placement ID |
CM Placement ID |
The unique identifier for a placement in Campaign Manager 360 (CM360), which can be associated with creatives in Display & Video 360. |
dimension |
CM360_Placement_ID |
CM360_Placement_ID |
A unique identifier for a placement within Campaign Manager 360 (CM360), used to associate with creatives in Display & Video 360. |
dimension |
CPM Fee 1 (Adv Currency) |
CPM Fee 1 (Adv Currency) |
The first CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 1 (USD) |
CPM Fee 1 (USD) |
The first CPM fee applied to impressions, reported in USD. |
metric |
CPM Fee 2 (Adv Currency) |
CPM Fee 2 (Adv Currency) |
The second CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 2 (USD) |
CPM Fee 2 (USD) |
The second CPM fee applied to impressions, reported in USD. |
metric |
CPM Fee 3 (Adv Currency) |
CPM Fee 3 (Adv Currency) |
The third CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 3 (USD) |
CPM Fee 3 (USD) |
The third CPM fee applied to impressions, reported in USD. |
metric |
CPM Fee 4 (Adv Currency) |
CPM Fee 4 (Adv Currency) |
The fourth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 4 (USD) |
CPM Fee 4 (USD) |
The fourth CPM fee applied to impressions, reported in USD. |
metric |
CPM Fee 5 (Adv Currency) |
CPM Fee 5 (Adv Currency) |
The fifth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 5 (USD) |
CPM Fee 5 (USD) |
The fifth CPM fee applied to impressions, reported in USD. |
metric |
Campaign Budget |
Campaign Budget |
The total budget allocated to a campaign, often segmented over specific periods. This field helps track the financial spend for a campaign. |
metric |
Campaign Creative Types |
Campaign Creative Types |
The types of creative assets used within a campaign (e.g., image, video, native). The DV360 API campaigns resource can include creative types. |
dimension |
Campaign Demographic Targeting Age |
Campaign Demographic Targeting Age |
The age group targeted for the advertising campaign. |
dimension |
Campaign Demographic Targeting Gender |
Campaign Demographic Targeting Gender |
The gender targeted for the advertising campaign. |
dimension |
Campaign Demographic Targeting Household Income |
Campaign Demographic Targeting Household Income |
The household income demographic targeted for the advertising campaign. |
dimension |
Campaign End Date |
Campaign End Date |
The planned date on which the campaign is scheduled to conclude. |
dimension |
Campaign Environment Targeting |
Campaign Environment Targeting |
The digital environments (e.g., web, mobile app, video) targeted for the advertising campaign. |
dimension |
Campaign Goal |
Campaign Goal |
The primary objective or goal defined for the advertising campaign (e.g., brand awareness, website traffic, conversions). |
dimension |
Campaign Goal KPI |
Campaign Goal KPI |
The Key Performance Indicator (KPI) chosen as the primary goal for the campaign (e.g., CPM, CPA, CTR, Viewable %). |
dimension |
Campaign Name |
Campaign Name |
The user-defined name of the campaign. |
dimension |
Campaign Start Date |
Campaign Start Date |
The planned date on which the campaign is scheduled to begin. |
dimension |
Campaign_Goal |
Campaign_Goal |
The overarching objective for the campaign, such as raising brand awareness, driving online actions, or driving app installs. |
dimension |
Campaign_Goal_KPI |
Campaign_Goal_KPI |
The Key Performance Indicator (KPI) selected to measure the success of the campaign goal, such as CPM, CTR, or CPA. |
dimension |
Campaign_Goal_KPI_Value |
Campaign_Goal_KPI_Value |
The target numerical value for the chosen Campaign Goal KPI. For percentage-based KPIs, this value is entered as a percentage. |
metric |
Campaign_ID |
Campaign_ID |
The unique identifier for a campaign in Display & Video 360, assigned by the system. Campaigns group together related insertion orders with a common business goal. |
dimension |
Conversion type |
Conversion type |
The type of conversion (e.g., purchase, lead, sign-up). |
dimension |
Cost (Adv Currency) |
Cost (Adv Currency) |
The total cost incurred for the advertising activity, reported in the advertiser’s currency. |
metric |
Cost / Conversion (Adv Currency) |
Cost / Conversion (Adv Currency) |
The average cost incurred for each conversion, reported in the advertiser’s currency. |
metric |
Cost eCPA (Adv Currency) |
Cost eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) in the advertiser’s currency. |
metric |
Cost eCPA (PC) (Adv Currency) |
Cost eCPA (PC) (Adv Currency) |
The effective Cost Per Acquisition for post-click conversions, calculated in the advertiser’s currency. |
metric |
Cost eCPC (Adv Currency) |
Cost eCPC (Adv Currency) |
The effective Cost Per Click, calculated in the advertiser’s currency. |
metric |
Cost eCPM (Adv Currency) |
Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions), calculated in the advertiser’s currency. |
metric |
Country Name |
Country Name |
The name of the country where ad impressions were served or users are located. |
dimension |
Creative_ID |
Creative_ID |
The unique identifier for an ad creative in Display & Video 360, assigned by the system. |
dimension |
Current Insertion Order Goal Type |
Current Insertion Order Goal Type |
The type of goal defined for the current insertion order (e.g., impressions, clicks, conversions). |
dimension |
Custom Bidding Algorithm Id |
Custom Bidding Algorithm Id |
The unique system-assigned identifier for a custom bidding algorithm. |
metric |
Custom Bidding Algorithm Name |
Custom Bidding Algorithm Name |
The user-defined display name for a custom bidding algorithm. |
dimension |
Custom Bidding: % Impressions with positive custom value |
Custom Bidding: % Impressions with positive custom value |
The percentage of impressions that were assigned a positive value by a custom bidding script, indicating their relevance to campaign goals. |
metric |
DCM Placement ID |
DCM Placement ID |
The unique identifier for an ad placement defined in Campaign Manager 360 (DCM). |
metric |
DMA Name |
DMA Name |
The name of the Designated Market Area (DMA). |
dimension |
Data Fees (Adv Currency) |
Data Fees (Adv Currency) |
Fees incurred for the use of third-party data or audience segments, reported in the advertiser’s currency. |
metric |
Data Fees (Partner Currency) |
Data Fees (Partner Currency) |
Fees incurred for using third-party audience segment data, reported in partner currency. |
metric |
Data Fees (USD) |
Data Fees (USD) |
Fees incurred for using third-party audience segment data, reported in USD. |
metric |
Data Management Platform Fee (Adv Currency) |
Data Management Platform Fee (Adv Currency) |
The fee charged by a Data Management Platform (DMP) for audience segment data, in the advertiser’s currency. |
metric |
DoubleVerify Fee (Adv Currency) |
DoubleVerify Fee (Adv Currency) |
The fee charged to the advertiser for using DoubleVerify’s ad verification services, reported in the advertiser’s currency. |
metric |
DoubleVerify Pre-Bid Fee (Adv Currency) |
DoubleVerify Pre-Bid Fee (Adv Currency) |
The fee charged by DoubleVerify (DV) for pre-bid verification services such as brand safety, fraud, and viewability, in the advertiser’s currency. |
metric |
End_Date |
End_Date |
The end date for a campaign, line item, or the reporting data range. |
dimension |
Engagement Rate (YouTube) |
Engagement Rate (YouTube) |
The rate at which users interact with YouTube ads, calculated as the number of engagements (e.g., clicks on card teasers and icons) divided by the number of ad impressions. |
metric |
Engagements (YouTube) |
Engagements (YouTube) |
The total number of user engagements (e.g., clicks, views, shares) with YouTube ads. |
metric |
Evidon Fee (Adv Currency) |
Evidon Fee (Adv Currency) |
The fee charged by Evidon, expressed in the advertiser’s currency. |
metric |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID |
Active View: Custom Metric ID |
A filter to specify the ID of a custom Active View metric in a report. |
dimension |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME |
Active View: Custom Metric Name |
A filter to specify the name of a custom Active View metric in a report. |
dimension |
FILTER_ADVERTISER |
Advertiser ID |
Filters reports by the unique identifier of the advertiser. |
dimension |
FILTER_ADVERTISER_CURRENCY |
Advertiser Currency |
Filters reports by the currency used by the advertiser. |
dimension |
FILTER_ADVERTISER_INTEGRATION_CODE |
Advertiser Integration Code |
Filters reports by the advertiser’s integration code, an external identifier. |
dimension |
FILTER_ADVERTISER_INTEGRATION_STATUS |
Advertiser Status |
Filters reports by the status of the advertiser (e.g., active, paused). |
dimension |
FILTER_ADVERTISER_NAME |
Advertiser |
Filters reports by the name of the advertiser. |
dimension |
FILTER_ADVERTISER_TIMEZONE |
Advertiser Time Zone |
A filter dimension for reports, representing the time zone configured for the advertiser. |
dimension |
FILTER_AD_POSITION |
Ad Position |
A filter dimension for reports, indicating where on a page or screen an ad was displayed. |
dimension |
FILTER_AD_TYPE |
Ad Type |
Filters reports by the type of ad (e.g., standard, in-stream video). |
dimension |
FILTER_AMP_PAGE_REQUEST |
AMP Page Request |
A filter to segment data based on whether the impression was served on an Accelerated Mobile Page (AMP) webpage. |
dimension |
FILTER_APP_URL |
App/URL |
Filters reports by the app or URL where impressions were served. |
dimension |
FILTER_APP_URL_EXCLUDED |
App/URL Excluded |
A filter to exclude specific apps or URLs from targeting. |
dimension |
FILTER_AUDIENCE_LIST |
Audience List |
A filter dimension for reports, representing a specific list of target audience segments. |
dimension |
FILTER_AUDIENCE_LIST_TYPE |
Audience List Type |
A filter for the type of audience list used in targeting. Examples include remarketing lists, affinity audiences, or custom audiences. |
dimension |
FILTER_BILLABLE_OUTCOME |
Billable Outcome |
A filter for the billable outcome of an ad impression (e.g., ‘Impression’), which defines how advertisers are charged. |
dimension |
FILTER_BRAND_LIFT_TYPE |
Brand Lift Type |
A filter to specify the type of brand lift measurement used in a report. |
dimension |
FILTER_BROWSER |
Browser |
A filter dimension for reports, identifying the web browser used by the user viewing the ad. |
dimension |
FILTER_BUDGET_SEGMENT_BUDGET |
Budget Segment Budget |
A filter dimension for reports, representing the allocated budget for a specific budget segment. |
metric |
FILTER_BUDGET_SEGMENT_DESCRIPTION |
Budget Segment Name |
A filter dimension for reports, providing the descriptive name for a budget segment. |
dimension |
FILTER_BUDGET_SEGMENT_END_DATE |
Budget Segment End Date |
A filter dimension for reports, indicating the end date for a specific budget segment. |
dimension |
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE |
Budget Segment Pacing Percentage |
A filter to specify the pacing percentage for a budget segment. |
metric |
FILTER_BUDGET_SEGMENT_START_DATE |
Budget Segment Start Date |
A filter dimension for reports, indicating the start date for a specific budget segment. |
dimension |
FILTER_CAMPAIGN_DAILY_FREQUENCY |
Insertion Order Daily Frequency |
A filter to specify the daily frequency cap for a campaign. |
dimension |
FILTER_CARRIER_NAME |
ISP or Carrier |
A filter for the name of the internet service provider (ISP) or mobile carrier used by the audience. |
dimension |
FILTER_CHANNEL_ID |
Channel ID |
A filter for the unique identifier of a specific channel, such as a YouTube channel, where ads were displayed. |
metric |
FILTER_CHANNEL_NAME |
Channel |
A filter dimension for reports, identifying the advertising channel (e.g., web, app, video). |
dimension |
FILTER_CHANNEL_TYPE |
Channel Type |
A filter dimension for reports, categorizing the type of advertising channel. |
dimension |
FILTER_CITY |
City ID |
A filter dimension for reports, representing the unique identifier for a city. |
dimension |
FILTER_CITY_NAME |
City |
A filter dimension for reports, representing the city where ad impressions occurred. |
dimension |
FILTER_CM360_PLACEMENT_ID |
CM360 Placement ID |
Filters reports by the unique identifier of the Campaign Manager 360 (CM360) placement. |
dimension |
FILTER_COMPANION_CREATIVE_ID |
Companion Creative ID |
A filter for the unique identifier of a companion creative that displays alongside a video or rich media ad. |
metric |
FILTER_COMPANION_CREATIVE_NAME |
Companion Creative |
Filters reports by the name of the companion creative associated with a video or audio ad. |
dimension |
FILTER_COUNTRY |
Country |
Filters reports by the country where ad events occurred. |
dimension |
FILTER_CREATIVE |
Creative |
Filters reports by the name of the creative. |
dimension |
FILTER_CREATIVE_ASSET |
Creative Asset |
Filters reports by the name or identifier of a creative asset used within a creative. |
dimension |
FILTER_CREATIVE_ATTRIBUTE |
Creative Attributes |
A filter dimension for reports, detailing characteristics or attributes of the creative asset. |
dimension |
FILTER_CREATIVE_HEIGHT |
Creative Height |
Filters reports by the height of the creative in pixels. |
dimension |
FILTER_CREATIVE_ID |
Creative ID |
Filters reports by the unique identifier of the creative. |
dimension |
FILTER_CREATIVE_INTEGRATION_CODE |
Creative Integration Code |
Filters reports by the creative’s integration code, an external identifier. |
dimension |
FILTER_CREATIVE_RENDERED_IN_AMP |
Creative Rendered in AMP |
A filter to segment data based on whether the creative was rendered within an Accelerated Mobile Page (AMP) environment. |
dimension |
FILTER_CREATIVE_SIZE |
Creative Size |
Filters reports by the dimensions (width x height) of the creative. |
dimension |
FILTER_CREATIVE_SOURCE |
Creative Source |
Filters reports by the source of the creative (e.g., Campaign Manager 360, third-party ad server). |
dimension |
FILTER_CREATIVE_STATUS |
Creative Status |
Filters reports by the status of the creative (e.g., active, paused). |
dimension |
FILTER_CREATIVE_TYPE |
Creative Type |
Filters reports by the type of creative (e.g., standard, in-stream video). |
dimension |
FILTER_CREATIVE_WIDTH |
Creative Width |
Filters reports by the width of the creative in pixels. |
dimension |
FILTER_DATA_SOURCE |
Data Source |
A filter for the origin of the data, such as first-party, third-party, or Google data. |
dimension |
FILTER_DATE |
Date |
Filters reports by the specific date of the recorded data. |
dimension |
FILTER_DAY_OF_WEEK |
Day of Week |
A filter dimension for reports, representing the day of the week (e.g., Monday, Tuesday). |
dimension |
FILTER_DEVICE_MODEL |
Device Model |
Filters reports by the specific model of the device used by the audience. |
dimension |
FILTER_DEVICE_TYPE |
Device Type |
Filters reports by the type of device used by the audience (e.g., desktop, mobile, tablet). |
dimension |
FILTER_DMA |
DMA Code |
A filter dimension for reports, representing the Designated Market Area (DMA) code. |
dimension |
FILTER_DOMAIN |
Domain |
A filter for the specific web domain where the ad was served. |
dimension |
FILTER_EXCHANGE_ID |
Exchange ID |
Filters reports by the unique identifier of the ad exchange. |
metric |
FILTER_FLOODLIGHT_ACTIVITY_ID |
Floodlight Activity ID |
Filters reports by the unique identifier of the Floodlight activity. |
metric |
FILTER_INSERTION_ORDER |
Insertion Order ID |
Filters reports by the unique identifier of the insertion order. |
dimension |
FILTER_INSERTION_ORDER_INTEGRATION_CODE |
Insertion Order Integration Code |
Filters reports by the insertion order’s integration code, an external identifier. |
dimension |
FILTER_INSERTION_ORDER_NAME |
Insertion Order |
Filters reports by the name of the insertion order. |
dimension |
FILTER_INSERTION_ORDER_STATUS |
Insertion Order Status |
Filters reports by the status of the insertion order (e.g., active, paused). |
dimension |
FILTER_INVENTORY_DELIVERY_METHOD |
Inventory Delivery Method |
A filter for the method by which inventory is delivered (e.g., programmatic guaranteed, preferred deal). |
dimension |
FILTER_INVENTORY_RATE_TYPE |
Inventory Rate Type |
Filters reports by the rate type of the inventory (e.g., CPM fixed, CPM floor). |
dimension |
FILTER_INVENTORY_SOURCE_EXTERNAL_ID |
Inventory Source ID (external) |
A filter for the external unique identifier of the inventory source. |
dimension |
FILTER_INVENTORY_SOURCE_GROUP_ID |
Inventory Source Group ID |
A filter that identifies a specific inventory source group, used for targeting or reporting purposes. |
metric |
FILTER_INVENTORY_SOURCE_ID |
Inventory Source ID |
Filters reports by the unique identifier of the inventory source. |
metric |
FILTER_INVENTORY_SOURCE_NAME |
Inventory Source |
Filters reports by the name of the inventory source. |
dimension |
FILTER_INVENTORY_SOURCE_TYPE |
Inventory Source Type |
Filters reports by the type of inventory source (e.g., open auction, private deal). |
dimension |
FILTER_LINE_ITEM |
Line Item ID |
Filters reports by the unique identifier of the line item. |
dimension |
FILTER_LINE_ITEM_BUDGET |
Line Item Budget |
A filter dimension for reports, representing the budget allocated to a specific line item. |
dimension |
FILTER_LINE_ITEM_DAILY_FREQUENCY |
Line Item Daily Frequency |
A filter for the daily frequency cap set on a line item, limiting the number of times an ad is shown to a user per day. |
dimension |
FILTER_LINE_ITEM_END_DATE |
Line Item End Date |
Filters reports by the end date of the line item. |
dimension |
FILTER_LINE_ITEM_INTEGRATION_CODE |
Line Item Integration Code |
Filters reports by the line item’s integration code, an external identifier. |
dimension |
FILTER_LINE_ITEM_NAME |
Line Item |
Filters reports by the name of the line item. |
dimension |
FILTER_LINE_ITEM_START_DATE |
Line Item Start Date |
Filters reports by the start date of the line item. |
dimension |
FILTER_LINE_ITEM_STATUS |
Line Item Status |
Filters reports by the status of the line item (e.g., active, paused). |
dimension |
FILTER_LINE_ITEM_TYPE |
Line Item Type |
Filters reports by the type of line item (e.g., display, video, audio). |
dimension |
FILTER_MEDIA_PLAN |
Campaign ID |
Filters reports by the unique identifier of the campaign. |
dimension |
FILTER_MEDIA_PLAN_NAME |
Campaign |
Filters reports by the name of the campaign. |
dimension |
FILTER_MEDIA_TYPE |
Media Type |
Filters reports by the type of media used (e.g., display, video, audio). |
dimension |
FILTER_MONTH |
Month |
Filters reports by the calendar month of the recorded data. |
dimension |
FILTER_OS |
Operating System |
A filter dimension for reports, identifying the operating system of the device used by the user viewing the ad. |
dimension |
FILTER_PAGE_CATEGORY |
Category |
A filter dimension for reports, categorizing the content of the web page or app where the ad was shown. |
dimension |
FILTER_PAGE_LAYOUT |
Environment |
A filter dimension for reports, describing the environment where the ad was served (e.g., mobile app, mobile web, desktop). |
dimension |
FILTER_PARTNER |
Partner ID |
Filters reports by the unique identifier of the partner. |
dimension |
FILTER_PARTNER_CURRENCY |
Partner Currency |
Filters reports by the currency used by the partner. |
dimension |
FILTER_PARTNER_NAME |
Partner |
Filters reports by the name of the partner. |
dimension |
FILTER_PARTNER_STATUS |
Partner Status |
A filter dimension for reports, indicating the operational status of a partner. |
dimension |
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS |
Placement (All YouTube Channels) |
A filter dimension for reports, allowing filtering by placements across all YouTube channels. |
dimension |
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS |
Placement Name (All YouTube Channels) |
A filter dimension for reports, providing the name of placements across all YouTube channels. |
dimension |
FILTER_PLATFORM |
Platform |
Filters reports by the platform or operating system on which the ad was served. |
dimension |
FILTER_PLAYBACK_METHOD |
Playback Method |
A filter to segment data by the video playback method (e.g., auto-play, click-to-play). |
dimension |
FILTER_POSITION_IN_CONTENT |
Position in Content |
A filter for the position of an ad within content (e.g., in-stream, out-stream, in-article). |
dimension |
FILTER_PUBLIC_INVENTORY |
Public Inventory |
A filter to target or exclude public inventory sources (e.g., open exchanges). |
dimension |
FILTER_QUARTER |
Quarter |
A filter for the financial quarter in which the data occurred. |
dimension |
FILTER_REGION |
Region ID |
A filter dimension for reports, representing the unique identifier for a geographical region. |
metric |
FILTER_REGION_NAME |
Region |
A filter dimension for reports, representing the geographical region where ad impressions occurred. |
dimension |
FILTER_SITE_ID |
App/URL ID |
Filters reports by the unique identifier of the app or URL (site). |
dimension |
FILTER_SKIPPABLE_SUPPORT |
Video Skippable Support |
A filter to identify video creatives that support skippable ads. |
dimension |
FILTER_TARGETED_DATA_PROVIDERS |
Targeted Data Providers |
Filters reports by the data providers whose audience segments are targeted in the campaign. |
dimension |
FILTER_TIME_OF_DAY |
Time of Day |
Filters reports by the time of day when ad events occurred. |
metric |
FILTER_TRUEVIEW_AD |
YouTube Ad |
Filters reports by the name of the TrueView (YouTube) ad. |
dimension |
FILTER_TRUEVIEW_AD_GROUP |
YouTube Ad Group |
Filters reports by the name of the TrueView (YouTube) ad group. |
dimension |
FILTER_TRUEVIEW_AD_GROUP_AD_ID |
YouTube Ad ID |
Filters reports by the unique identifier of the TrueView (YouTube) ad. |
metric |
FILTER_TRUEVIEW_AD_GROUP_ID |
YouTube Ad Group ID |
Filters reports by the unique identifier of the TrueView (YouTube) ad group. |
metric |
FILTER_TRUEVIEW_AD_TYPE_NAME |
YouTube Ad Type |
A filter dimension for reports, representing the specific type of TrueView ad on YouTube (e.g., in-stream, discovery). |
dimension |
FILTER_TRUEVIEW_AGE |
Age |
A filter dimension for reports, representing the age demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS |
Detailed Demographics |
A filter for detailed demographic segments of the audience targeted by TrueView ads. |
dimension |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID |
Detailed Demographics ID |
A filter for the unique identifier of detailed demographic segments targeted by TrueView ads. |
metric |
FILTER_TRUEVIEW_GENDER |
Gender |
A filter dimension for reports, representing the gender demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_HOUSEHOLD_INCOME |
Household Income |
A filter dimension for reports, representing the household income demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_INTEREST |
Interest |
A filter for the specific interests of the audience targeted by TrueView ads. |
dimension |
FILTER_TRUEVIEW_PARENTAL_STATUS |
Parental Status |
A filter dimension for reports, representing the parental status demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_REMARKETING_LIST_NAME |
Remarketing List |
A filter for the name of the remarketing list used for targeting TrueView ads. |
dimension |
FILTER_USER_LIST |
Audience List ID |
A filter for the unique identifier of a specific user or audience list used for targeting. |
dimension |
FILTER_VARIANT_NAME |
Variant Name |
The name of the creative or ad variant used as a filter in reports. |
dimension |
FILTER_VENDOR_MEASUREMENT_MODE |
Vendor Measurement Mode |
A filter used to specify the mode of vendor measurement for reporting. |
dimension |
FILTER_VIDEO_COMPANION_CREATIVE_SIZE |
Companion Creative Size |
A filter to segment data by the size of companion creatives served alongside video ads. |
dimension |
FILTER_VIDEO_CONTINUOUS_PLAY |
Video Continuous Play |
A filter to segment data based on whether the video ad was set for continuous play. |
dimension |
FILTER_VIDEO_DURATION |
Video Duration |
Filters reports by the duration of the video creative. |
metric |
FILTER_VIDEO_PLAYER_SIZE |
Video Player Size |
A filter for the dimensions or size of the video player where the ad was shown. |
dimension |
FILTER_WEEK |
Week |
A filter dimension for reports, representing the week for which the data is reported. |
dimension |
FILTER_YEAR |
Year |
A filter dimension for reports, representing the calendar year. |
metric |
FILTER_ZIP_POSTAL_CODE |
Zip Code |
A filter dimension for reports, representing the zip or postal code. |
dimension |
Floodlight Activity Name |
Floodlight Activity Name |
The name of the Floodlight activity that recorded a conversion. |
dimension |
Floodlight_Activity_ID |
Floodlight_Activity_ID |
A unique identifier for a Floodlight activity, used for conversion tracking in Display & Video 360. |
dimension |
Floodlight_Activity_Name |
Floodlight_Activity_Name |
The name of the Floodlight activity used for conversion tracking. |
dimension |
Insertion Order Affinity & In Market Targeting - Exclude |
Insertion Order Affinity & In Market Targeting - Exclude |
Specifies affinity and in-market audience segments to be excluded from an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders. |
dimension |
Insertion Order Affinity & In Market Targeting - Include |
Insertion Order Affinity & In Market Targeting - Include |
Specifies affinity and in-market audience segments to be included in an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders. |
dimension |
Insertion Order App Collection Targeting - Exclude |
Insertion Order App Collection Targeting - Exclude |
A list of app collections to be excluded from targeting for the insertion order. |
dimension |
Insertion Order App Collection Targeting - Include |
Insertion Order App Collection Targeting - Include |
A list of app collections to be included in targeting for the insertion order. |
dimension |
Insertion Order Apply Floor Price For Deals |
Insertion Order Apply Floor Price For Deals |
Indicates whether a minimum floor price is applied to deals for the insertion order. |
dimension |
Insertion Order Audience Targeting - Exclude |
Insertion Order Audience Targeting - Exclude |
Specifies audience segments or types to be excluded from the insertion order’s targeting. |
dimension |
Insertion Order Audience Targeting - Include |
Insertion Order Audience Targeting - Include |
Specifies audience segments or types to be included in the insertion order’s targeting. |
dimension |
Insertion Order Bid Strategy Do Not Exceed |
Insertion Order Bid Strategy Do Not Exceed |
A threshold for the bid strategy at the insertion order level, indicating a maximum CPM value not to be exceeded (if set to 0, it’s not enabled). |
dimension |
Insertion Order Bid Strategy Unit |
Insertion Order Bid Strategy Unit |
The unit used for the insertion order’s bid strategy, such as CPA, CPC, or custom impression value/cost. |
dimension |
Insertion Order Brand Safety Custom Settings |
Insertion Order Brand Safety Custom Settings |
Customized brand safety settings applied at the insertion order level to manage ad content suitability. |
dimension |
Insertion Order Brand Safety Sensitivity Setting |
Insertion Order Brand Safety Sensitivity Setting |
The brand safety sensitivity setting applied to an insertion order, controlling content suitability. |
dimension |
Insertion Order Browser Targeting - Exclude |
Insertion Order Browser Targeting - Exclude |
This field specifies the web browsers to be excluded from targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER. |
dimension |
Insertion Order Browser Targeting - Include |
Insertion Order Browser Targeting - Include |
This field specifies the web browsers to be included in targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER. |
dimension |
Insertion Order Budget Segments |
Insertion Order Budget Segments |
A breakdown of the insertion order’s total budget into smaller segments, each with its own allocated amount and date range. |
dimension |
Insertion Order Carrier Targeting - Exclude |
Insertion Order Carrier Targeting - Exclude |
A list of mobile carriers or ISPs to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Carrier Targeting - Include |
Insertion Order Carrier Targeting - Include |
Defines which wireless carriers or internet service providers (ISPs) to include when targeting ads within an insertion order. |
dimension |
Insertion Order Category Targeting - Exclude |
Insertion Order Category Targeting - Exclude |
A list of content categories to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Category Targeting - Include |
Insertion Order Category Targeting - Include |
Determines the content categories to include for ad targeting at the insertion order level. |
dimension |
Insertion Order Channel Targeting - Exclude |
Insertion Order Channel Targeting - Exclude |
A list of specific channels (custom groups of websites or apps) to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Channel Targeting - Include |
Insertion Order Channel Targeting - Include |
Specifies the advertising channels to include for ad display within an insertion order. |
dimension |
Insertion Order Connection Speed Targeting |
Insertion Order Connection Speed Targeting |
Targets users based on their internet connection speed (e.g., broadband, dial-up) at the insertion order level. |
dimension |
Insertion Order Content Duration Targeting |
Insertion Order Content Duration Targeting |
Specifies content duration preferences for targeting at the insertion order level. |
dimension |
Insertion Order Content Stream Type Targeting |
Insertion Order Content Stream Type Targeting |
Specifies content stream type preferences (e.g., live, on-demand) for targeting at the insertion order level. |
dimension |
Insertion Order Custom List Targeting |
Insertion Order Custom List Targeting |
Targeting based on custom lists, allowing for inclusion or exclusion of specific user segments for an insertion order. |
dimension |
Insertion Order Daypart Targeting |
Insertion Order Daypart Targeting |
Specifies the days of the week and times of day when ads are eligible to serve within an insertion order. |
dimension |
Insertion Order Daypart Targeting Time Zone |
Insertion Order Daypart Targeting Time Zone |
Sets the time zone to be used for daypart targeting within an insertion order, either based on the user’s local time or the advertiser’s time zone. |
dimension |
Insertion Order Demographic Targeting Age |
Insertion Order Demographic Targeting Age |
The age demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Gender |
Insertion Order Demographic Targeting Gender |
The gender demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Household Income |
Insertion Order Demographic Targeting Household Income |
The household income demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Parental Status |
Insertion Order Demographic Targeting Parental Status |
The parental status demographic segments targeted by the insertion order. |
dimension |
Insertion Order Details |
Insertion Order Details |
Comprehensive details about an insertion order, including its unique ID, display name, type, status, associated costs, budget pacing, frequency capping, and integration specifics. |
dimension |
Insertion Order Device Targeting - Exclude |
Insertion Order Device Targeting - Exclude |
A list of device types or models to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Device Targeting - Include |
Insertion Order Device Targeting - Include |
Selects specific device types (e.g., computers, smartphones, tablets, connected TVs) to include for ad targeting within an insertion order. |
dimension |
Insertion Order Digital Content Labels - Exclude |
Insertion Order Digital Content Labels - Exclude |
A list of digital content labels to be excluded from targeting for the insertion order (e.g., G, PG, MA). |
dimension |
Insertion Order Environment Targeting |
Insertion Order Environment Targeting |
Targets ads based on the environment where they will be displayed (e.g., web, in-app) at the insertion order level. |
dimension |
Insertion Order Fees |
Insertion Order Fees |
All fees associated with the insertion order, which can include various categories, amounts, and types. |
dimension |
Insertion Order Frequency Amount |
Insertion Order Frequency Amount |
The numerical value that defines the frequency cap for an insertion order, for example, the ‘y’ in ‘show x impressions over y period’. |
metric |
Insertion Order Frequency Enabled |
Insertion Order Frequency Enabled |
Indicates whether impression-based frequency capping is enabled for the insertion order. |
dimension |
Insertion Order Frequency Exposures |
Insertion Order Frequency Exposures |
The number of times an ad in the insertion order can be shown to the same user within the specified frequency period. |
metric |
Insertion Order Frequency Period |
Insertion Order Frequency Period |
The time unit (e.g., minutes, hours, days, weeks, months) over which the frequency cap for the insertion order is applied. |
dimension |
Insertion Order Geography Targeting - Exclude |
Insertion Order Geography Targeting - Exclude |
A list of geographic regions to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Geography Targeting - Include |
Insertion Order Geography Targeting - Include |
Defines the geographic locations (e.g., countries, regions, cities) to include for ad targeting within an insertion order. |
dimension |
Insertion Order Inventory Source Targeting - Authorized Seller Options |
Insertion Order Inventory Source Targeting - Authorized Seller Options |
Specifies whether the insertion order targets inventory from authorized sellers (e.g., direct sellers, resellers) as defined by ads.txt. |
dimension |
Insertion Order Inventory Source Targeting - Exclude |
Insertion Order Inventory Source Targeting - Exclude |
A list of inventory sources (e.g., ad exchanges) to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Inventory Source Targeting - Include |
Insertion Order Inventory Source Targeting - Include |
Specifies which inventory sources (e.g., exchanges, publishers) to include for ad delivery within an insertion order. |
dimension |
Insertion Order Inventory Source Targeting - Target New Exchanges |
Insertion Order Inventory Source Targeting - Target New Exchanges |
Indicates whether the insertion order is configured to automatically target newly integrated inventory exchanges. |
dimension |
Insertion Order Io Objective |
Insertion Order Io Objective |
The primary objective set for an insertion order, such as brand awareness or conversions. |
dimension |
Insertion Order Io Subtype |
Insertion Order Io Subtype |
The specific subtype of the insertion order, such as Standard, Connected TV, or Digital Out of Home. |
dimension |
Insertion Order Keyword List Targeting - Exclude |
Insertion Order Keyword List Targeting - Exclude |
A list of keyword lists to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Kpi Algorithm Id |
Insertion Order Kpi Algorithm Id |
The identifier of the Key Performance Indicator (KPI) algorithm applied at the insertion order level. |
dimension |
Insertion Order Kpi Type |
Insertion Order Kpi Type |
The type of Key Performance Indicator (KPI) set as the performance goal for the insertion order (e.g., CPM, CPC, CPA, CTR, Viewability). |
dimension |
Insertion Order Language Targeting - Exclude |
Insertion Order Language Targeting - Exclude |
A list of languages to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Language Targeting - Include |
Insertion Order Language Targeting - Include |
Targets users based on their browser or device language settings at the insertion order level. |
dimension |
Insertion Order Name |
Insertion Order Name |
The name of the insertion order. |
dimension |
Insertion Order Pacing |
Insertion Order Pacing |
Defines the strategy for how an insertion order’s budget is spent over its flight, such as evenly distributed or accelerated. |
dimension |
Insertion Order Pacing Amount |
Insertion Order Pacing Amount |
The specific budget amount designated for pacing an insertion order over its flight. |
dimension |
Insertion Order Pacing Rate |
Insertion Order Pacing Rate |
The rate at which an insertion order’s budget is paced, such as ‘ASAP’, ‘Even’, or ‘Ahead’. |
dimension |
Insertion Order Position Targeting - Audio Position In Content |
Insertion Order Position Targeting - Audio Position In Content |
Targets specific positions for audio ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order. |
dimension |
Insertion Order Position Targeting - Display On Screen |
Insertion Order Position Targeting - Display On Screen |
Targets the on-screen position where display ads will appear for an insertion order. |
dimension |
Insertion Order Position Targeting - Display Position In Content |
Insertion Order Position Targeting - Display Position In Content |
Targets specific outstream positions for display ads within content (e.g., in-article, in-banner, in-feed) for an insertion order. |
dimension |
Insertion Order Position Targeting - Video Position In Content |
Insertion Order Position Targeting - Video Position In Content |
Targets specific instream positions for video ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order. |
dimension |
Insertion Order Site Targeting - Exclude |
Insertion Order Site Targeting - Exclude |
Excludes specific websites or URLs from serving ads for the insertion order. |
dimension |
Insertion Order Site Targeting - Include |
Insertion Order Site Targeting - Include |
Specifies which websites to include for ad targeting within an insertion order. |
dimension |
Insertion Order Third Party Verification Labels |
Insertion Order Third Party Verification Labels |
Labels provided by a third-party verification service to apply brand safety, suitability, fraud prevention, and viewability settings at the insertion order level. Note: This field will no longer be writable after February 2026. |
dimension |
Insertion Order Third Party Verification Services |
Insertion Order Third Party Verification Services |
The third-party vendor providing verification services for an insertion order, such as Integral Ad Science or DoubleVerify. |
dimension |
Insertion Order Timestamp |
Insertion Order Timestamp |
The timestamp indicating the creation or last update time of an insertion order. |
dimension |
Insertion Order Type |
Insertion Order Type |
The classification of an insertion order (e.g., standard, YouTube & Partners). The DV360 API allows for creating insertion orders. |
dimension |
Insertion Order Video Player Size Targeting |
Insertion Order Video Player Size Targeting |
Targets ads based on the size of the video player where they will be displayed within an insertion order. |
dimension |
Insertion Order Viewability Omid Targeting Enabled |
Insertion Order Viewability Omid Targeting Enabled |
Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the insertion order. |
dimension |
Insertion Order Viewability Targeting Active View |
Insertion Order Viewability Targeting Active View |
The Active View settings applied to an insertion order to target inventory based on its predicted viewability. |
dimension |
Insertion Order_Format |
Insertion Order_Format |
The ad format used within the insertion order. |
dimension |
Insertion Order_ID |
Insertion Order_ID |
The unique identifier for the insertion order. |
dimension |
Insertion Order_Publisher |
Insertion Order_Publisher |
The publisher associated with the insertion order. |
dimension |
Insertion Order_audience_type |
Insertion Order_audience_type |
The type of audience targeted by the insertion order. |
dimension |
Insertion Order_demographic |
Insertion Order_demographic |
Demographic targeting settings applied to the insertion order. |
dimension |
Insertion Order_end_date |
Insertion Order_end_date |
The planned end date for the insertion order. |
dimension |
Insertion Order_start_date |
Insertion Order_start_date |
The planned start date for the insertion order. |
dimension |
Insertion Order_targeting |
Insertion Order_targeting |
The overall targeting criteria configured for the insertion order. |
dimension |
Insertion_Order |
Insertion_Order |
A unique identifier or name for an Insertion Order, which is a key component in Display & Video 360 that outlines the budget and duration for a set of line items within an advertising campaign. |
dimension |
Insertion_Order_Audience_Targeting_Exclude |
Insertion_Order_Audience_Targeting_Exclude |
A list of audience segments to explicitly exclude from targeting for an insertion order. |
dimension |
Insertion_Order_Audience_Targeting_Include |
Insertion_Order_Audience_Targeting_Include |
A list of audience segments to include in targeting for an insertion order. |
dimension |
Insertion_Order_Audience_Targeting_Similar_Audiences |
Insertion_Order_Audience_Targeting_Similar_Audiences |
A list of similar audience segments used for targeting an insertion order, based on existing audience profiles. |
dimension |
Insertion_Order_ID |
Insertion_Order_ID |
The unique identifier for an insertion order, a contract that specifies how much an advertiser will spend on an advertising campaign over a given period. |
dimension |
Insertion_Order_Measure_DAR |
Insertion_Order_Measure_DAR |
Indicates the Nielsen Digital Ad Ratings (DAR) measurement status or configuration for an Insertion Order. |
dimension |
Insertion_Order_Measure_DAR_Channel |
Insertion_Order_Measure_DAR_Channel |
The specific channel configured to be measured with Nielsen Digital Ad Ratings (DAR) for an Insertion Order. |
dimension |
Integral Ad Science Pre-Bid Fee (Adv Currency) |
Integral Ad Science Pre-Bid Fee (Adv Currency) |
The fee charged by Integral Ad Science (IAS) for pre-bid brand safety and viewability segments, in the advertiser’s currency. |
metric |
Integral Ad Science Video Fee (Adv Currency) |
Integral Ad Science Video Fee (Adv Currency) |
The fee charged by Integral Ad Science (IAS) specifically for video verification services, in the advertiser’s currency. |
metric |
Inventory Commitment |
Inventory Commitment |
Specifies the type of inventory commitment, such as guaranteed or non-guaranteed. |
dimension |
Inventory Source End Date |
End Date |
The end date for which an inventory source or deal is active. |
dimension |
Inventory Source Exchange |
Exchange |
The ad exchange through which the inventory source is provided. |
dimension |
Inventory Source Group Name |
Inventory Source Group Name |
The name of the group to which an inventory source belongs. |
dimension |
Inventory Source Order Name |
Inventory Source Order Name |
The name of the inventory source order, which specifies the details of a publisher’s ad inventory deal. |
dimension |
Inventory Source Product Name |
Inventory Source Product Name |
The name of the product within an inventory source order, detailing specific ad placements or inventory offerings. |
dimension |
Inventory Source Start Date |
Start Date |
The start date for which an inventory source or deal is active. |
dimension |
Language |
Language |
The language associated with campaign targeting or reporting data, such as the language of the user’s browser or the creative itself. This relates to language targeting options in DV360 API. |
dimension |
Life Event |
Life Event |
Audience targeting based on significant life events (e.g., college graduation, moving). |
dimension |
Line Item Affinity & In Market Targeting - Exclude |
Line Item Affinity & In Market Targeting - Exclude |
A list of affinity and/or in-market audience lists to be excluded from targeting for the line item. |
dimension |
Line Item Affinity & In Market Targeting - Include |
Line Item Affinity & In Market Targeting - Include |
A list of affinity and/or in-market audience lists to be included in targeting for the line item. |
dimension |
Line Item App Collection Targeting - Exclude |
Line Item App Collection Targeting - Exclude |
A list of app collections to be excluded from targeting for the line item. |
dimension |
Line Item App Collection Targeting - Include |
Line Item App Collection Targeting - Include |
Includes specific app collections (categories of apps) for targeting ads within the line item. |
dimension |
Line Item Audience Targeting - Exclude |
Line Item Audience Targeting - Exclude |
Specifies audience segments or types to be excluded from the line item’s targeting. |
dimension |
Line Item Audience Targeting - Include |
Line Item Audience Targeting - Include |
Specifies audience segments or types to be included in the line item’s targeting. |
dimension |
Line Item Bid Multipliers |
Line Item Bid Multipliers |
Adjustments that multiply the base bid for specific targeting criteria within a line item. |
dimension |
Line Item Bid Strategy Type |
Line Item Bid Strategy Type |
The type of bidding strategy employed for a line item (e.g., maximize conversions, target CPA). |
dimension |
Line Item Bid Strategy Unit |
Line Item Bid Strategy Unit |
The unit used for the line item’s bid strategy (e.g., CPA, CPC, custom impression value/cost). |
dimension |
Line Item Bid Strategy Value |
Line Item Bid Strategy Value |
The target value for the line item’s bid strategy, defining the desired cost or performance metric. |
metric |
Line Item Budget Amount |
Line Item Budget Amount |
The total budget allocated to the line item. |
metric |
Line Item Budget Type |
Line Item Budget Type |
The method used to manage the line item’s budget (e.g., daily, flight, total). |
dimension |
Line Item Conversion Counting Pct |
Line Item Conversion Counting Pct |
The percentage of post-view conversions that will be counted for the line item. |
metric |
Line Item Conversion Counting Type |
Line Item Conversion Counting Type |
Specifies how conversions are counted for the line item, such as counting all conversions, only post-click, or a percentage of conversions. |
dimension |
Line Item Conversion Floodlight Activity Ids |
Line Item Conversion Floodlight Activity Ids |
The Floodlight activity IDs used to track conversions for the line item. |
dimension |
Line Item Creative Assignments |
Line Item Creative Assignments |
The list of creative assets assigned to a specific line item. |
dimension |
Line Item Demographic Targeting Age |
Line Item Demographic Targeting Age |
The age demographic segments targeted by the line item. |
dimension |
Line Item Demographic Targeting Gender |
Line Item Demographic Targeting Gender |
The gender demographic segments targeted by the line item. |
dimension |
Line Item Digital Content Labels - Exclude |
Line Item Digital Content Labels - Exclude |
This field defines the Digital Content Labels (content ratings) to be excluded from a line item’s targeting, often used for brand safety. It uses TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION. |
dimension |
Line Item Environment Targeting |
Line Item Environment Targeting |
This field specifies the ad serving environments (e.g., web, mobile app) targeted by the line item. It uses TARGETING_TYPE_ENVIRONMENT. |
dimension |
Line Item Geography Regional Location List Targeting - Exclude |
Line Item Geography Regional Location List Targeting - Exclude |
A list of regional location lists to be excluded from targeting for the line item. |
dimension |
Line Item Geography Regional Location List Targeting - Include |
Line Item Geography Regional Location List Targeting - Include |
Includes specific geographic regions for targeting ads within the line item. |
dimension |
Line Item Inventory Mode |
Line Item Inventory Mode |
The mode or type of inventory source targeted by a line item, such as open auction, private marketplace, or app mediation partners. |
dimension |
Line Item Io Name |
Line Item Io Name |
The display name of the Insertion Order associated with a specific Line Item. |
dimension |
Line Item Optimized Targeting |
Line Item Optimized Targeting |
Indicates whether optimized targeting is enabled for the line item, allowing the system to find new, relevant audiences beyond manually selected targeting. |
dimension |
Line Item Partner Revenue Amount |
Line Item Partner Revenue Amount |
The revenue amount generated for the partner by the line item. |
dimension |
Line Item Partner Revenue Model |
Line Item Partner Revenue Model |
The model used to calculate the revenue generated for the partner by the line item. |
dimension |
Line Item Position Targeting - Audio Position In Content |
Line Item Position Targeting - Audio Position In Content |
This field defines the position of audio ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item. It uses TARGETING_TYPE_CONTENT_INSTREAM_POSITION or TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION. |
dimension |
Line Item TrueView Bid Strategy Type |
Line Item TrueView Bid Strategy Type |
The specific bidding strategy type used for TrueView video line items. |
dimension |
Line Item TrueView Bid Strategy Value |
Line Item TrueView Bid Strategy Value |
The target value for the TrueView line item’s bid strategy (e.g., target CPV or CPA). |
metric |
Line Item TrueView Category Exclusions Targeting |
Line Item TrueView Category Exclusions Targeting |
Excludes specific content categories for TrueView ads within the line item to maintain brand suitability. |
dimension |
Line Item TrueView Connected TV Bid Adjustment Option |
Line Item TrueView Connected TV Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on connected TV devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Connected TV Bid Adjustment Percentage |
Line Item TrueView Connected TV Bid Adjustment Percentage |
The percentage by which bids for TrueView ads displayed on connected TV devices are adjusted for the line item. |
metric |
Line Item TrueView Desktop Bid Adjustment Option |
Line Item TrueView Desktop Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on desktop devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Desktop Bid Adjustment Percentage |
Line Item TrueView Desktop Bid Adjustment Percentage |
The percentage by which bids for TrueView ads displayed on desktop devices are adjusted for the line item. |
metric |
Line Item TrueView Inventory Source Targeting |
Line Item TrueView Inventory Source Targeting |
Specifies the inventory sources targeted for TrueView ads within the line item, such as YouTube or video partners. |
dimension |
Line Item TrueView Mobile Bid Adjustment Option |
Line Item TrueView Mobile Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on mobile devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Third-Party Brand Safety Vendor |
Line Item TrueView Third-Party Brand Safety Vendor |
The third-party vendor used for brand safety verification of TrueView line items. |
dimension |
Line Item TrueView Third-Party Viewability Vendor |
Line Item TrueView Third-Party Viewability Vendor |
The third-party vendor used for viewability measurement of TrueView ads within the line item. |
dimension |
Line Item TrueView Video Ad Formats |
Line Item TrueView Video Ad Formats |
The formats of TrueView video ads supported or used by the line item (e.g., in-stream, bumper). |
dimension |
Line Item TrueView View Frequency Enabled |
Line Item TrueView View Frequency Enabled |
Indicates if frequency capping is enabled for TrueView line items. |
dimension |
Line Item TrueView View Frequency Exposures |
Line Item TrueView View Frequency Exposures |
The number of exposures allowed within a specified period for TrueView line item frequency capping. |
dimension |
Line Item TrueView View Frequency Period |
Line Item TrueView View Frequency Period |
The time period (e.g., Days, Weeks, Months) over which TrueView line item frequency exposures are measured. |
dimension |
Line Item Viewability Targeting Active View |
Line Item Viewability Targeting Active View |
This field specifies the Active View viewability criteria for a line item, indicating the desired percentage of viewable impressions. It uses TARGETING_TYPE_VIEWABILITY. |
metric |
Line_Item |
Line_Item |
The name of the line item, which defines how ads are served and to whom. |
dimension |
Line_Item_Audience_Targeting_Exclude |
Line_Item_Audience_Targeting_Exclude |
A list of audience segments to explicitly exclude from targeting for a line item. |
dimension |
Line_Item_Audience_Targeting_Include |
Line_Item_Audience_Targeting_Include |
A list of audience segments to include in targeting for a line item. |
dimension |
Line_Item_Audience_Targeting_Similar_Audiences |
Line_Item_Audience_Targeting_Similar_Audiences |
A list of similar audience segments used for targeting a line item, based on existing audience profiles. |
dimension |
Line_Item_Combined_Audience_Targeting |
Line_Item_Combined_Audience_Targeting |
The specific targeting applied at the line item level using combined audience lists. These lists are created by merging various audience types (first-party, third-party, Google audiences) to precisely define which user segments a line item’s ads will be shown to or excluded from. |
dimension |
Line_Item_Conversion_Counting_Pct |
Line_Item_Conversion_Counting_Pct |
The percentage of post-view conversions to be counted for a line item when a customizable counting method is applied. |
metric |
Line_Item_Conversion_Counting_Type |
Line_Item_Conversion_Counting_Type |
The method used to count conversions for a line item, such as counting all post-click and post-view conversions, or only post-click conversions. |
dimension |
Line_Item_Conversion_Floodlight_Activity_Ids |
Line_Item_Conversion_Floodlight_Activity_Ids |
The IDs of the Floodlight activities linked to a line item for conversion tracking. |
dimension |
Line_Item_End_Date |
Line_Item_End_Date |
The end date for the line item’s flight or active duration. |
dimension |
Line_Item_ID |
Line_Item_ID |
The unique identifier for a line item, which defines the specific targeting, bidding, and creative settings for ad serving within an insertion order. |
dimension |
Line_Item_Start_Date |
Line_Item_Start_Date |
The start date for the line item’s flight or active duration. |
dimension |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
The number of Active View impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions |
The number of Active View measurable impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
The rate at which Active View impressions were audible and fully on-screen for at least half of their duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions |
This metric counts the number of TrueView impressions where the ad was audible and fully on-screen for at least half of its duration, as measured by Active View. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions |
This metric counts the total number of TrueView impressions that were measurable by Active View for the ‘audible & fully on-screen for half of duration’ criterion. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
The rate at which TrueView video ads were considered viewable, meaning they were audible, fully on screen, and played for at least half their duration. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS |
Active View: Impressions Audible and Visible at Completion |
A metric representing the number of impressions where the ad was audible, visible, and played to completion according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE |
Active View: Impression Distribution (Not Measurable) |
The distribution of impressions that were not measurable by Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE |
Active View: Impression Distribution (Not Viewable) |
The distribution of impressions that were measurable but not viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE |
Active View: Impression Distribution (Viewable) |
The distribution of impressions that were considered viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
Active View: Eligible Impressions |
The number of impressions that were eligible for Active View measurement. |
metric |
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
Active View: Measurable Impressions |
The number of impressions that Active View was able to measure for viewability. |
metric |
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS |
Active View: % Measurable Impressions |
The percentage of impressions that Active View was able to measure for viewability, out of all eligible impressions. |
metric |
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS |
Active View: % Viewable Impressions |
A metric representing the percentage of impressions that were considered viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS |
Active View: % Audible Impressions |
The percentage of Active View impressions where the ad’s audio was audible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START |
Active View: % Audible and Visible at Start |
The percentage of Active View impressions where the ad was both audible and visible at the start of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR |
Active View: % Audible and Visible at First Quartile |
The percentage of Active View impressions where the ad was both audible and visible through the first quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE |
Active View: % Audible and Visible at Completion |
The percentage of Active View impressions where the ad was both audible and visible through its full completion. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR |
Active View: % Audible and Visible at Midpoint |
The percentage of Active View measurable video impressions that were both audible and visible at the midpoint of the video play. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR |
Active View: % Audible and Visible at Third Quartile |
The percentage of Active View impressions where the ad was both audible and visible through the third quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC |
Active View: % Fully On-Screen 2 sec |
The percentage of Active View impressions where the ad was fully on-screen for at least 2 seconds. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN |
Active View: % Full-Screen |
The percentage of Active View impressions where the video ad was played in full-screen mode. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND |
Active View: % In Background |
The percentage of Active View impressions where the ad was playing in the background (not in the active browser tab or window). |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED |
Active View: % of Ad Played |
The percentage of the total ad duration that was played in viewable and audible conditions according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Completed Impressions Audible and Visible |
The percentage of completed Active View impressions where the ad was both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE |
Active View: % of Completed Impressions Visible |
A metric representing the percentage of impressions that completed their video playback while also being visible on screen. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of First Quartile Impressions Audible and Visible |
The percentage of Active View impressions that reached the first quartile while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE |
Active View: % of First Quartile Impressions Visible |
The percentage of Active View impressions that reached the first quartile while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Midpoint Impressions Audible and Visible |
The percentage of Active View impressions that reached the midpoint while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE |
Active View: % of Midpoint Impressions Visible |
The percentage of Active View impressions that reached the midpoint while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Third Quartile Impressions Audible and Visible |
The percentage of Active View impressions that reached the third quartile while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE |
Active View: % of Third Quartile Impressions Visible |
The percentage of Active View impressions that reached the third quartile while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE |
Active View: % Play Time Audible |
The percentage of an ad’s total play time during which it was audible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE |
Active View: % Play Time Audible and Visible |
The percentage of an ad’s total play time during which it was both audible and visible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE |
Active View: % Play Time Visible |
The percentage of an ad’s total play time during which it was visible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD |
Active View: % Visible 10 Seconds |
The percentage of Active View impressions where the ad was visible for at least 10 seconds. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START |
Active View: % Visible at Start |
The percentage of Active View impressions where the ad was visible at the start of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR |
Active View: % Visible at First Quartile |
The percentage of Active View impressions where the ad was visible through the first quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE |
Active View: % Visible at Completion |
The percentage of Active View impressions where the ad was visible through its full completion. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR |
Active View: % Visible at Midpoint |
The percentage of Active View impressions where the ad was visible through the midpoint of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR |
Active View: % Visible at Third Quartile |
The percentage of Active View impressions where the ad was visible through the third quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS |
Active View: Not Measurable Impressions |
The number of impressions that were not measurable by Active View. |
metric |
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS |
Active View: Not Viewable Impressions |
The number of measurable impressions that were determined to be not viewable by Active View. |
metric |
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD |
Active View: Impressions Visible 10 Seconds |
The number of Active View impressions where the ad was visible for at least 10 seconds. |
metric |
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
Active View: Viewable Impressions |
The number of measurable impressions that were determined to be viewable by Active View. |
metric |
METRIC_AUDIO_MUTES_AUDIO |
Audio Mutes (Audio) |
The number of times the audio of an ad was muted by the user. |
metric |
METRIC_AVERAGE_DISPLAY_TIME |
Average Display Time |
The average time an ad was displayed. |
metric |
METRIC_AVERAGE_INTERACTION_TIME |
Average Interaction Time |
metric |
|
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS |
Begin to Render Eligible Impressions |
The number of impressions that were eligible to begin rendering, according to the “Begin to Render” measurement methodology. This metric counts impressions that meet the criteria for being renderable. |
dimension |
METRIC_BEGIN_TO_RENDER_IMPRESSIONS |
Begin to Render Impressions |
The number of impressions that actually began rendering on the user’s screen, based on the “Begin to Render” measurement standard. |
dimension |
METRIC_BILLABLE_IMPRESSIONS |
Billable Impressions |
The number of impressions for which the advertiser is charged. |
metric |
METRIC_CARD_CLICKS |
Card Clicks |
The total number of clicks on cards displayed with a YouTube ad. |
dimension |
METRIC_CLICKS |
Clicks |
The total number of clicks on an ad. |
metric |
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE |
% Clicks Leading to Conversions |
A metric representing the percentage of clicks that resulted in a post-click conversion. |
metric |
METRIC_CM360_POST_CLICK_REVENUE |
CM360 Post-Click Revenue |
Revenue generated from conversions that occurred after a user clicked on an ad, as reported by Campaign Manager 360. |
metric |
METRIC_CM360_POST_VIEW_REVENUE |
CM360 Post-View Revenue |
Revenue generated from conversions that occurred after a user viewed an ad (without clicking), as reported by Campaign Manager 360. |
metric |
METRIC_COMPANION_CLICKS_AUDIO |
Companion Clicks (Audio) |
The number of clicks on companion creatives associated with audio ads. |
metric |
METRIC_COMPANION_IMPRESSIONS_AUDIO |
Companion Views (Audio) |
The number of impressions served for companion ads that accompany an audio ad. |
dimension |
METRIC_COMPLETE_LISTENS_AUDIO |
Complete Listens (Audio) |
The number of times an audio ad was listened to completely. |
metric |
METRIC_COMPLETION_RATE_AUDIO |
Completion Rate (Audio) |
The rate at which audio ads were played to completion. |
metric |
METRIC_CTR |
Click Rate (CTR) |
A metric representing the percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100. |
metric |
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED |
% Composition Impressions (Co-Viewed) |
The percentage of impressions that were part of a co-viewing event, indicating household-level reach. |
dimension |
METRIC_DEMO_POPULATION |
Population |
The total population size of the demographic segment being reported on. |
dimension |
METRIC_ENGAGEMENTS |
Engagements |
A metric representing user interactions with an ad beyond a standard click, such as hovering, playing a video, or expanding a creative. |
metric |
METRIC_ENGAGEMENT_RATE |
Engagement Rate |
The percentage of impressions that resulted in user engagement with the ad. |
metric |
METRIC_EXPANSIONS |
Expansions |
metric |
|
METRIC_FEE32_ADVERTISER |
Regulatory Operating Costs (Advertiser Currency) |
Regulatory operating costs incurred in the advertiser’s currency. |
metric |
METRIC_FIRST_QUARTILE_AUDIO |
First-Quartile (Audio) |
The number of times an audio ad was played through its first quartile (25% of its duration). |
metric |
METRIC_FLOODLIGHT_IMPRESSIONS |
Floodlight Impressions |
A metric representing the total number of impressions recorded by Floodlight activities, indicating how many times Floodlight tags were loaded on web pages. |
metric |
METRIC_GMAIL_CONVERSIONS |
Gmail Conversions |
The number of conversions that occurred directly from Gmail ads. |
metric |
METRIC_GMAIL_POST_VIEW_CONVERSIONS |
Gmail Post-View Conversions |
The number of conversions attributed to impressions on Gmail ads. |
metric |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS |
Viewable Impressions |
The number of viewable impressions corrected for Gross Rating Point (GRP) calculations. |
metric |
METRIC_IMPRESSIONS |
Impressions |
The total number of times an ad was displayed. |
metric |
METRIC_IMPRESSIONS_COVIEWED |
Impressions (Co-Viewed) |
The number of impressions that account for co-viewing, where multiple people watch ads together on connected TV devices. |
metric |
METRIC_IMPRESSIONS_TO_CONVERSION_RATE |
% Impressions Leading to Conversions |
The percentage of impressions that ultimately resulted in a conversion. |
metric |
METRIC_INTERACTIVE_IMPRESSIONS |
Interactive Impressions |
The number of impressions where users interacted with the ad, such as clicks or hovers. |
metric |
METRIC_LAST_CLICKS |
Post-Click Conversions |
Conversions attributed to the last click on an ad. |
metric |
METRIC_LAST_IMPRESSIONS |
Post-View Conversions |
Conversions attributed to the last impression of an ad where no click occurred. |
metric |
METRIC_MEDIA_COST_ADVERTISER |
Media Cost (Advertiser Currency) |
The cost of media buys, reported in the advertiser’s currency. |
metric |
METRIC_MEDIA_COST_PARTNER |
Media Cost (Partner Currency) |
The cost of media buys, reported in the partner’s currency. |
metric |
METRIC_MEDIA_COST_USD |
Media Cost (USD) |
The cost of media buys, reported in US Dollars. |
metric |
METRIC_MEDIA_FEE1_PARTNER |
Media Fee 1 (Partner Currency) |
The amount of Media Fee 1, expressed in the partner’s currency. |
metric |
METRIC_MEDIA_FEE1_USD |
Media Fee 1 (USD) |
The amount of Media Fee 1, expressed in USD. |
metric |
METRIC_MEDIA_FEE2_PARTNER |
Media Fee 2 (Partner Currency) |
The second media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE2_USD |
Media Fee 2 (USD) |
The second media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE3_PARTNER |
Media Fee 3 (Partner Currency) |
The third media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE3_USD |
Media Fee 3 (USD) |
The third media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE4_PARTNER |
Media Fee 4 (Partner Currency) |
The fourth media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE4_USD |
Media Fee 4 (USD) |
The fourth media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE5_PARTNER |
Media Fee 5 (Partner Currency) |
The fifth media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE5_USD |
Media Fee 5 (USD) |
The fifth media fee applied, reported in USD. |
metric |
METRIC_MIDPOINT_AUDIO |
Midpoint (Audio) |
The number of times an audio ad was played through its midpoint (50% of its duration). |
metric |
METRIC_PAUSES_AUDIO |
Pauses (Audio) |
The number of times an audio creative was paused during playback. |
metric |
METRIC_PLATFORM_FEE_PARTNER |
Platform Fee (Partner Currency) |
The platform fee charged for using the Display & Video 360 platform, expressed in the partner’s currency. |
metric |
METRIC_PLATFORM_FEE_RATE |
Platform Fee Rate |
The rate of the platform fee charged for using the Display & Video 360 platform. |
metric |
METRIC_PLATFORM_FEE_USD |
Platform Fee (USD) |
The platform fee charged for using the Display & Video 360 platform, expressed in USD. |
metric |
METRIC_PROFIT_ADVERTISER |
Profit (Advertiser Currency) |
The difference between how much an advertiser charged and their costs for running a campaign, calculated as Revenue - Total Media Cost - Agency markup (if applicable). This is also known as “net income.” |
metric |
METRIC_PROFIT_MARGIN |
Profit Margin |
The ratio of profitability, calculated as Profit / Revenue. Higher numbers indicate higher profitability. |
metric |
METRIC_PROFIT_PARTNER |
Profit (Partner Currency) |
The difference between how much was charged and the costs for running a campaign, calculated in the partner’s specified currency. |
dimension |
METRIC_PROFIT_USD |
Profit (USD) |
The difference between how much was charged and the costs for running a campaign, calculated in United States dollars. |
dimension |
METRIC_REVENUE_PARTNER |
Revenue (Partner Currency) |
A metric representing the total revenue generated for the partner, expressed in the partner’s currency. |
metric |
METRIC_REVENUE_USD |
Revenue (USD) |
A metric representing the total revenue generated, expressed in US Dollars. |
metric |
METRIC_RICH_MEDIA_ENGAGEMENTS |
Rich Media Engagements |
The total number of engagements with rich media ads, such as expansions, video plays, or custom interactions. |
metric |
METRIC_RICH_MEDIA_SCROLLS |
Scrolls |
The number of times a user scrolled within a rich media creative. |
metric |
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS |
Complete Views (Video) |
The number of times a rich media video ad was played to completion. |
metric |
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES |
First-Quartile Views (Video) |
The number of times a rich media video ad was played through its first quartile (25%). |
metric |
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS |
Fullscreens (Video) |
The number of times a rich media video ad was viewed in full-screen mode. |
metric |
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS |
Midpoint Views (Video) |
The number of times a rich media video ad was played through its midpoint (50%). |
metric |
METRIC_RICH_MEDIA_VIDEO_MUTES |
Audio Mutes (Video) |
The number of times the audio of a rich media video ad was muted by the user. |
metric |
METRIC_RICH_MEDIA_VIDEO_PAUSES |
Pauses (Video) |
The number of times a rich media video creative was paused by users. |
metric |
METRIC_RICH_MEDIA_VIDEO_PLAYS |
Starts (Video) |
The number of times a rich media video ad started playing. |
metric |
METRIC_RICH_MEDIA_VIDEO_SKIPS |
Skips (Video) |
The number of times a rich media video ad was skipped by users. |
metric |
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES |
Third-Quartile Views (Video) |
The number of times a rich media video ad was played through its third quartile (75%). |
metric |
METRIC_STARTS_AUDIO |
Starts (Audio) |
The number of times an audio ad started playing. |
metric |
METRIC_STORE_VISIT_CONVERSIONS |
Store Visit Conversions |
A metric representing conversions that occur when a user visits a physical store after interacting with an ad. |
metric |
METRIC_TARGET_RATING_POINTS_COVIEWED |
Target Rating Points (Co-Viewed) |
A measure of the gross rating points delivered to a target audience, accounting for co-viewing households. |
dimension |
METRIC_THIRD_QUARTILE_AUDIO |
Third-Quartile (Audio) |
The number of times an audio ad was played through its third quartile (75% of its duration). |
metric |
METRIC_TOTAL_CONVERSIONS |
Total Conversions |
The total number of conversion events recorded. |
metric |
METRIC_TOTAL_INTERACTION_TIME |
Total Interaction Time |
metric |
|
METRIC_TOTAL_MEDIA_COST_ADVERTISER |
Total Media Cost (Advertiser Currency) |
The total media cost, reported in the advertiser’s currency. |
metric |
METRIC_TOTAL_MEDIA_COST_PARTNER |
Total Media Cost (Partner Currency) |
A metric representing the total cost of media purchased, expressed in the partner’s currency. |
metric |
METRIC_TOTAL_MEDIA_COST_USD |
Total Media Cost (USD) |
The total cost of media purchased for advertising, expressed in US Dollars. |
metric |
METRIC_TRACKED_ADS |
Tracked Ads |
The total count of ads for which performance or delivery metrics are being monitored and reported, often in conjunction with Campaign Manager 360 tracking. |
dimension |
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW |
Conversions |
A metric representing the total number of conversions attributed to TrueView ads, where multiple conversions can be counted per view. |
metric |
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW |
View Conversion Rate |
The conversion rate for TrueView ads, calculated as one conversion per view. |
metric |
METRIC_TRUEVIEW_EARNED_LIKES |
Earned Likes |
The number of likes earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS |
Earned Playlist Additions |
The number of playlist additions earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_SHARES |
Earned Shares |
The number of shares earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS |
Earned Subscribers |
The number of subscribers earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_VIEWS |
Earned Views |
The number of additional views earned from TrueView ads (e.g., from shares or follow-on views). |
metric |
METRIC_TRUEVIEW_IMPRESSION_SHARE |
Impression Share |
The percentage of impressions that your TrueView ads received compared to the total number of impressions they were eligible to receive. |
metric |
METRIC_TRUEVIEW_UNIQUE_VIEWERS |
Unique Viewers |
The estimated number of unique individuals who viewed a TrueView ad. |
metric |
METRIC_TRUEVIEW_VIEWS |
TrueView: Views |
The number of views for TrueView video ads. |
metric |
METRIC_TRUEVIEW_VIEW_RATE |
TrueView: View Rate |
The rate at which TrueView video ads are viewed, calculated as TrueView Views divided by TrueView impressions. |
dimension |
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION |
View through Conversion |
A metric representing a conversion that occurs after a user has viewed an ad, but without directly clicking on it. |
metric |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY |
Unique Reach: Average Impression Frequency |
The average number of times a unique user saw an ad. |
metric |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED |
Unique Reach: Average Impression Frequency (Co-Viewed) |
The average number of times unique users in co-viewing households were exposed to an ad. |
dimension |
METRIC_UNIQUE_REACH_CLICK_REACH |
Unique Reach: Click Reach |
A metric representing the number of unique users who clicked on an ad. |
metric |
METRIC_UNIQUE_REACH_IMPRESSION_REACH |
Unique Reach: Impression Reach |
The number of unique users who saw at least one ad impression. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH |
Unique Reach: Incremental Click Reach |
The additional number of unique users reached through clicks, beyond those reached by impressions alone. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH |
Unique Reach: Incremental Impression Reach |
The incremental number of unique users reached by impressions. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH |
Unique Reach: Incremental Total Reach |
The incremental total number of unique users reached. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_VIEWABLE_IMPRESSION_REACH |
Unique Reach: Incremental Viewable Impression Reach |
The incremental reach achieved from viewable impressions, representing the number of new unique users exposed to an ad. |
metric |
METRIC_UNIQUE_REACH_TOTAL_REACH |
Unique Reach: Total Reach |
The total number of unique users reached across all campaign creatives. |
metric |
METRIC_VENDOR_BLOCKED_ADS |
Vendor Blocked Ads |
dimension |
|
METRIC_VIDEO_COMPANION_CLICKS |
Companion Clicks (Video) |
The number of clicks on companion creatives associated with video ads. |
metric |
METRIC_VIDEO_COMPANION_IMPRESSIONS |
Companion Views (Video) |
The number of impressions or views served for companion creatives associated with video ads. |
metric |
METRIC_VIDEO_COMPLETION_RATE |
Completion Rate (Video) |
The percentage of video ads that were played to completion. |
metric |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED |
Unique Reach: Impression Reach (Co-Viewed) |
The impression reach among a demographic, accounting for co-viewing. |
metric |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED |
% Population Reach (Co-Viewed) |
The percentage of the total population reached by impressions, considering co-viewing events. |
dimension |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED |
% Composition Reach (Co-Viewed) |
The percentage of the total reach that comes from co-viewing households. |
dimension |
METRIC_WIN_LOSS_RATE |
Win Rate |
The percentage of bid requests won out of the total bid opportunities, indicating the success rate of bidding strategies. |
metric |
MOAT Video Fee (Adv Currency) |
MOAT Video Fee (Adv Currency) |
The fee charged by MOAT for video ad verification and measurement services, calculated in the advertiser’s currency. |
metric |
Max Video Duration (seconds) |
Max Video Duration (seconds) |
The maximum allowed duration, in seconds, for a video creative. |
metric |
Measurement_Source |
Measurement_Source |
The source from which a metric was measured, indicating whether it was directly measured by client code or inferred. |
dimension |
Media Cost Viewable eCPM (Adv Currency) |
Media Cost Viewable eCPM (Adv Currency) |
The effective Cost Per Mille (eCPM) for viewable impressions, calculated in the advertiser’s currency. This metric represents the cost for one thousand viewable impressions. |
metric |
Media Cost eCPA (Adv Currency) |
Media Cost eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) for media spend, calculated in the advertiser’s currency, representing the average cost to acquire a conversion. |
metric |
Media Cost eCPA (PV) (Adv Currency) |
Media Cost eCPA (PV) (Adv Currency) |
The average cost of each post-view conversion, based on the media cost, in advertiser currency. |
metric |
Media Cost eCPA (Partner Currency) |
Media Cost eCPA (Partner Currency) |
The effective Cost Per Acquisition (eCPA) for media spend, calculated in the partner’s local currency, representing the average cost to acquire a conversion. |
metric |
Media Cost eCPC (Adv Currency) |
Media Cost eCPC (Adv Currency) |
The average cost per click (CPC), based on the media cost, in advertiser currency. |
metric |
Media Cost eCPM (Adv Currency) |
Media Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) for media costs, expressed in the advertiser’s currency. |
metric |
Media Fee 1 (Adv Currency) |
Media Fee 1 (Adv Currency) |
The first media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 2 (Adv Currency) |
Media Fee 2 (Adv Currency) |
The second media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 3 (Adv Currency) |
Media Fee 3 (Adv Currency) |
The third media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 4 (Adv Currency) |
Media Fee 4 (Adv Currency) |
The fourth media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 5 (Adv Currency) |
Media Fee 5 (Adv Currency) |
The fifth media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
MediaCost Data Fee (Adv Currency) |
MediaCost Data Fee (Adv Currency) |
The fee incurred for using third-party audience segment data, expressed in the advertiser’s currency. |
metric |
Media_Cost__Advertiser_Currency_ |
Media_Cost__Advertiser_Currency_ |
The total cost of media purchases, reported in the advertiser’s currency. |
metric |
Nielsen Digital Ad Ratings Fee (Adv Currency) |
Nielsen Digital Ad Ratings Fee (Adv Currency) |
The fee for using Nielsen Digital Ad Ratings for campaign measurement, calculated in the advertiser’s currency. |
metric |
Nielsen Digital Ad Ratings Fee (USD) |
Nielsen Digital Ad Ratings Fee (USD) |
The fee charged for Nielsen Digital Ad Ratings (DAR) measurement, reported in USD. |
metric |
Partner_ID |
Partner_ID |
A unique identifier for the partner. |
dimension |
Placement |
Placement |
The specific location or context where an ad is displayed. |
dimension |
Placement ID |
Placement ID |
The unique identifier for an ad placement. |
metric |
Platform Fee (Adv Currency) |
Platform Fee (Adv Currency) |
The fee charged by the advertising platform, expressed in the advertiser’s currency. |
metric |
Post-Click Conversions + Cross-Environment |
Post-Click Conversions + Cross-Environment |
Conversions attributed to clicks that occurred across different devices or environments. Note: This metric was deprecated as of February 28, 2024. |
metric |
Post-View Conversions + Cross-Environment |
Post-View Conversions + Cross-Environment |
Conversions attributed to impressions (views) that occurred across different devices or environments. Note: This metric was deprecated as of February 28, 2024. |
metric |
Post_Click_Conversions |
Post_Click_Conversions |
The number of conversions that occurred after a user clicked on an ad. |
metric |
Post_View_Conversions |
Post_View_Conversions |
The number of conversions that occurred after a user viewed an ad but did not click on it. |
metric |
Potential Viewable Impressions |
Potential Viewable Impressions |
The total number of impressions that were eligible to have their viewability measured by Active View. |
dimension |
Publisher |
Publisher |
The entity or website that provides ad inventory where advertisements are displayed. |
dimension |
Publisher property |
Publisher property |
Refers to characteristics or attributes of a publisher’s inventory or website/app. |
dimension |
Revenue (Adv Currency) |
Revenue (Adv Currency) |
The total revenue generated from the advertising activity, reported in the advertiser’s currency. |
metric |
Revenue Viewable eCPM (Adv Currency) |
Revenue Viewable eCPM (Adv Currency) |
The average CPM earned for Viewable Impressions, based on the Revenue generated, calculated as Revenue / Viewable Impressions × 1000. |
metric |
Revenue eCPA (Adv Currency) |
Revenue eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) reflecting the revenue generated per conversion, calculated in the advertiser’s currency. |
metric |
Revenue eCPA (PV) (Adv Currency) |
Revenue eCPA (PV) (Adv Currency) |
The effective Cost Per Acquisition based on post-view conversions, calculated in the advertiser’s currency. |
metric |
Revenue eCPC (Adv Currency) |
Revenue eCPC (Adv Currency) |
The average cost per click (CPC) calculated based on revenue, in advertiser currency. |
metric |
Revenue eCPM (Adv Currency) |
Revenue eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) in terms of revenue, expressed in the advertiser’s currency. |
metric |
Source Campaign |
Source Campaign |
The name or identifier of the original campaign from which an ad event or conversion originated. |
dimension |
Start_Date |
Start_Date |
The date when an advertising campaign, insertion order, or line item is scheduled to begin running. |
dimension |
Third-Party Ad Server Fee (Adv Currency) |
Third-Party Ad Server Fee (Adv Currency) |
The fee charged by a third-party ad server for serving creatives, expressed in the advertiser’s currency. |
metric |
Time to Conversion (hours) |
Time to Conversion (hours) |
The duration, in hours, from the initial ad interaction (click or impression) to a recorded conversion event. |
metric |
Time_of_Day |
Time_of_Day |
The hour of the day when an advertising event occurred, used for reporting and analysis. |
metric |
Time_to_Conversion__hours_ |
Time_to_Conversion__hours_ |
The duration, measured in hours, from a user’s first interaction with an ad to the completion of a conversion event. |
metric |
Total Audio Media Cost eCPCL (Adv Currency) |
Total Audio Media Cost eCPCL (Adv Currency) |
The average cost per complete audio impression, calculated based on media cost spent, in the advertiser’s currency. |
metric |
Total Conversion Value (Adv Currency) |
Total Conversion Value (Adv Currency) |
The total value of all conversions attributed to advertising campaigns, expressed in the advertiser’s currency. |
metric |
Total Conversion Value (Partner Currency) |
Total Conversion Value (Partner Currency) |
The total monetary value of all conversions, expressed in the partner’s currency. |
metric |
Total Conversion Value (USD) |
Total Conversion Value (USD) |
The total monetary value of all conversions, expressed in U.S. Dollars. |
metric |
Total Media Cost eCPA (Adv Currency) |
Total Media Cost eCPA (Adv Currency) |
The average cost of each conversion, based on the total media cost paid, calculated as Total Media Cost / Conversions. |
metric |
Total Media Cost eCPC (Adv Currency) |
Total Media Cost eCPC (Adv Currency) |
The effective cost per click based on the total media cost, calculated in the advertiser’s currency. |
metric |
Total Media Cost eCPM (Adv Currency) |
Total Media Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) for the total media cost, expressed in the advertiser’s currency. |
metric |
Total Video Media Cost eCPCV (Adv Currency) |
Total Video Media Cost eCPCV (Adv Currency) |
The average cost of each complete video view, based on the total media cost, in advertiser currency, calculated as Total Media Cost / Complete Views (Video). |
metric |
Total_Conversions |
Total_Conversions |
The total number of all conversion events recorded for an ad campaign or line item. |
metric |
TrueView Ad |
TrueView Ad |
Identifies a specific TrueView ad creative. |
dimension |
TrueView Ad Group Affinity & In Market Targeting - Include |
TrueView Ad Group Affinity & In Market Targeting - Include |
A list of affinity and in-market audience segments included for TrueView (YouTube) ad group targeting. |
dimension |
TrueView Ad Group Audience Targeting - Include |
TrueView Ad Group Audience Targeting - Include |
Specifies the audience segments to include for targeting within a TrueView ad group. |
dimension |
TrueView Ad Group Category Targeting - Include |
TrueView Ad Group Category Targeting - Include |
A list of content categories included for TrueView (YouTube) ad group targeting. |
dimension |
TrueView Ad Group Custom List Targeting |
TrueView Ad Group Custom List Targeting |
A list of custom audience lists (Custom Affinity or Custom Intent) to target for a TrueView Ad Group. |
dimension |
TrueView Ad Group Keyword Targeting - Include |
TrueView Ad Group Keyword Targeting - Include |
A list of keywords included for TrueView (YouTube) ad group targeting. |
dimension |
TrueView Ad Group Name |
TrueView Ad Group Name |
The name of the ad group that contains TrueView ads. |
dimension |
TrueView Ad Group Placement Targeting - URLs - Exclude |
TrueView Ad Group Placement Targeting - URLs - Exclude |
A list of URLs (websites or webpages) to exclude from targeting for a TrueView Ad Group. |
dimension |
TrueView Ad Group Placement Targeting - URLs - Include |
TrueView Ad Group Placement Targeting - URLs - Include |
Indicates if TrueView (YouTube) ad groups are set to include placement targeting for specific URLs. |
dimension |
TrueView Ad Group Video Ad Format |
TrueView Ad Group Video Ad Format |
The specific video ad format used within a TrueView ad group (e.g., In-stream, In-feed Video, Bumper, Non Skippable). |
dimension |
TrueView DCM Tracking - Ad Id |
TrueView DCM Tracking - Ad Id |
The Campaign Manager 360 (DCM) Ad ID used for tracking TrueView ad performance. |
metric |
TrueView DCM Tracking - Creative Id |
TrueView DCM Tracking - Creative Id |
The Campaign Manager 360 (DCM) Creative ID used for tracking TrueView ad creative performance. |
metric |
TrueView DCM Tracking - Placement Id |
TrueView DCM Tracking - Placement Id |
The Campaign Manager 360 (DCM) Placement ID used for tracking where TrueView ads are served. |
metric |
TrueView Display URL |
TrueView Display URL |
The URL displayed in a TrueView ad. |
dimension |
TrueView Display URL Path 1 |
TrueView Display URL Path 1 |
The first part of the hierarchical display URL for a TrueView ad, used to show a simplified, user-friendly URL in the ad. |
dimension |
TrueView Display URL Path 2 |
TrueView Display URL Path 2 |
The second part of the hierarchical display URL for a TrueView ad, providing further detail in a user-friendly format. |
dimension |
TrueView Landing Page URL |
TrueView Landing Page URL |
The URL to which users are directed after clicking a TrueView ad. |
dimension |
TrueView Landing Page URL Suffix |
TrueView Landing Page URL Suffix |
A string appended to the landing page URL for TrueView (YouTube) ads, used for tracking additional parameters. |
dimension |
TrueView Mobile Landing Page URL |
TrueView Mobile Landing Page URL |
The landing page URL specifically for TrueView ads served on mobile devices. |
dimension |
TrueView Name |
TrueView Name |
The name assigned to a TrueView ad or TrueView campaign component. |
dimension |
Vendor_Measurement_Mode |
Vendor_Measurement_Mode |
The mode or method used by a third-party vendor for ad measurement and verification. |
dimension |
Video ID |
Video ID |
The unique identifier for a video creative used in advertising. |
dimension |
Video Revenue eCPCV (Adv Currency) |
Video Revenue eCPCV (Adv Currency) |
The effective Cost Per Completed View for video ads, calculated in the advertiser’s currency. |
metric |
Video Title |
Video Title |
The title of the video creative used in an advertisement. |
dimension |
Video content duration bucket |
Video content duration bucket |
A categorization of video content based on its duration (e.g., 0-1 min, 1-5 min, over 60 min). |
dimension |
YouTube: Revenue eCPV (Adv Currency) |
YouTube: Revenue eCPV (Adv Currency) |
The effective Cost Per View for YouTube ad revenue, expressed in the advertiser’s currency. |
metric |
activeDisplayAudienceSize |
activeDisplayAudienceSize |
The estimated number of active users within the audience on the Display Network. |
dimension |
adGroupFormat |
adGroupFormat |
The format of the ad group, defining the type of ads served, such as in-stream, in-feed, bumper, non-skippable, audio, responsive, or masthead ads. |
dimension |
adGroupId |
adGroupId |
The unique system-assigned identifier for an ad group within Display & Video 360. |
dimension |
adServerConfig.cmHybridConfig.cmAccountId |
adServerConfig.cmHybridConfig.cmAccountId |
The immutable account ID of the Campaign Manager 360 (CM360) Floodlight configuration that is linked with the Display & Video 360 advertiser. |
metric |
adServerConfig.cmHybridConfig.cmAdvertiserIds |
adServerConfig.cmHybridConfig.cmAdvertiserIds |
A list of Campaign Manager 360 (CM360) advertiser IDs associated with the hybrid ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.cmFloodlightConfigId |
adServerConfig.cmHybridConfig.cmFloodlightConfigId |
The immutable ID of the Campaign Manager 360 (CM360) Floodlight configuration linked with the Display & Video 360 advertiser. |
metric |
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized |
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized |
Indicates whether Floodlight linking is authorized for advertisers using a hybrid Campaign Manager 360 (CM360) ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.cmSyncableSiteIds |
adServerConfig.cmHybridConfig.cmSyncableSiteIds |
A list of Campaign Manager 360 (CM360) site IDs whose placements are configured to be synced to Display & Video 360 as creatives. |
dimension |
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled |
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled |
Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled |
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled |
Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration. |
dimension |
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled |
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled |
Indicates whether cost reporting from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled. |
dimension |
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled |
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled |
Indicates whether data sharing from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmAccountId |
adServerConfig.thirdPartyOnlyConfig.cmAccountId |
The Campaign Manager 360 (CM360) account ID associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds |
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds |
A list of Campaign Manager 360 (CM360) advertiser IDs associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId |
The Campaign Manager 360 (CM360) Floodlight configuration ID associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized |
Indicates whether Floodlight linking is authorized for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds |
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds |
A list of Campaign Manager 360 (CM360) site IDs whose placements are synced to Display & Video 360 as creatives for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled |
Indicates whether cost reporting from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled |
Indicates whether data sharing from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled |
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled |
Indicates whether order ID reporting is enabled for pixels used with a third-party ad server. |
dimension |
ad_format |
ad_format |
The specific format of the advertisement (e.g., banner, video, native). |
dimension |
ad_type |
ad_type |
The broad classification of the advertisement, such as standard display, in-stream video, or native. |
dimension |
additionalDimensions |
additionalDimensions |
Additional dimensions (width and height in pixels) associated with a creative beyond its primary dimensions. |
dimension |
adserving_cost |
adserving_cost |
The costs associated with serving ads through an ad server, covering delivery and tracking. |
metric |
advertiser |
advertiser |
The name of the advertiser. |
dimension |
advertiserId |
advertiserId |
The unique identifier of the advertiser. |
dimension |
advertiser_status |
advertiser_status |
The current serving status of the advertiser (e.g., active, paused, archived). |
dimension |
advertiser_time_zone |
advertiser_time_zone |
The time zone configured for the advertiser’s account. |
dimension |
ageRangeDetails.ageRange |
ageRangeDetails.ageRange |
Details the age range targeted by an ad, such as “18-24”, “25-34”, etc. |
dimension |
agency |
agency |
The agency responsible for managing the advertising campaigns within Display & Video 360. Often represented as a Partner in the DV360 API. |
dimension |
appCategoryDetails.displayName |
appCategoryDetails.displayName |
The human-readable name of the application category. |
dimension |
appId |
appId |
The unique identifier of a mobile application, often used when targeting app users or for Customer Match audiences with mobile device IDs. |
dimension |
assets |
assets |
A collection of assets (e.g., images, videos) associated with a creative. |
dimension |
assignedTargetingOption.appDetails.appId |
assignedTargetingOption.appDetails.appId |
The unique identifier of an app that is either targeted or excluded by an assigned targeting option. |
dimension |
assignedTargetingOption.appDetails.appPlatform |
assignedTargetingOption.appDetails.appPlatform |
The operating system platform of the app that is targeted or excluded (e.g., Android, iOS). |
dimension |
assignedTargetingOption.appDetails.displayName |
assignedTargetingOption.appDetails.displayName |
The human-readable name of the app that is targeted or excluded. |
dimension |
assignedTargetingOption.appDetails.negative |
assignedTargetingOption.appDetails.negative |
Indicates whether the app is excluded from targeting (true) or included (false). |
dimension |
assignedTargetingOption.assignedTargetingOptionId |
assignedTargetingOption.assignedTargetingOptionId |
The unique identifier for a specific targeting option that has been assigned to a campaign, insertion order, or line item. |
dimension |
assignedTargetingOption.assignedTargetingOptionIdAlias |
assignedTargetingOption.assignedTargetingOptionIdAlias |
An alternative identifier (alias) for an assigned targeting option, which can be used to retrieve or delete existing targeting configurations. |
dimension |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId |
The ID of a first-party or third-party audience that is explicitly excluded from an audience group within an assigned targeting option. |
metric |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.recency |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.recency |
The recency setting for an excluded first and third-party audience group, defining how recently users interacted to be included in the segment. |
dimension |
assignedTargetingOption.audienceGroupDetails.excludedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
assignedTargetingOption.audienceGroupDetails.excludedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
The ID of a Google audience segment that is excluded from targeting. |
metric |
assignedTargetingOption.audienceGroupDetails.includedCustomListGroup.settings.{NUM}.customListId |
assignedTargetingOption.audienceGroupDetails.includedCustomListGroup.settings.{NUM}.customListId |
The ID of a custom list audience segment that is included in targeting. |
metric |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId |
The ID of a first-party or third-party audience that is explicitly included in an audience group within an assigned targeting option. |
metric |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.recency |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.recency |
The recency setting for an included first and third-party audience group, defining how recently users interacted to be included in the segment. |
dimension |
assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
The ID of a Google audience that is explicitly included in an audience group within an assigned targeting option. |
metric |
assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus |
assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus |
The authorized seller status, indicating if the seller of inventory is approved (e.g., AUTHORIZED_SELLERS_ONLY) for an assigned targeting option. |
dimension |
assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId |
assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId |
The unique identifier for the targeting option related to authorized seller status. |
metric |
assignedTargetingOption.browserDetails.displayName |
assignedTargetingOption.browserDetails.displayName |
The display name of the web browser targeted by an assigned targeting option (e.g., Chrome, Firefox). |
dimension |
assignedTargetingOption.browserDetails.negative |
assignedTargetingOption.browserDetails.negative |
A boolean indicating whether the specified browser is negatively targeted (excluded) by an assigned targeting option. |
dimension |
assignedTargetingOption.browserDetails.targetingOptionId |
assignedTargetingOption.browserDetails.targetingOptionId |
The unique identifier for the targeting option related to web browsers. |
metric |
assignedTargetingOption.categoryDetails.displayName |
assignedTargetingOption.categoryDetails.displayName |
The display name of the content category targeted by an assigned targeting option (e.g., Arts & Entertainment, Sports). |
dimension |
assignedTargetingOption.categoryDetails.negative |
assignedTargetingOption.categoryDetails.negative |
Indicates whether the content category is excluded from targeting (true) or included (false). |
dimension |
assignedTargetingOption.categoryDetails.targetingOptionId |
assignedTargetingOption.categoryDetails.targetingOptionId |
The unique identifier for the targeting option related to content categories. |
metric |
assignedTargetingOption.channelDetails.channelId |
assignedTargetingOption.channelDetails.channelId |
The unique identifier of a channel (custom group of websites/apps) targeted by an assigned targeting option. |
metric |
assignedTargetingOption.channelDetails.negative |
assignedTargetingOption.channelDetails.negative |
A boolean indicating whether the specified channel is negatively targeted (excluded) by an assigned targeting option. |
dimension |
assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition |
assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition |
The position of an outstream video ad relative to the content (e.g., BELOW_THE_CONTENT, ABOVE_THE_CONTENT) for an assigned targeting option. |
dimension |
assignedTargetingOption.dayAndTimeDetails.dayOfWeek |
assignedTargetingOption.dayAndTimeDetails.dayOfWeek |
The specific day of the week (e.g., MONDAY, TUESDAY) for dayparting in an assigned targeting option. |
dimension |
assignedTargetingOption.dayAndTimeDetails.endHour |
assignedTargetingOption.dayAndTimeDetails.endHour |
The ending hour for dayparting in an assigned targeting option (0-23, representing midnight to 11 PM). |
metric |
assignedTargetingOption.dayAndTimeDetails.startHour |
assignedTargetingOption.dayAndTimeDetails.startHour |
The starting hour for dayparting in an assigned targeting option (0-23, representing midnight to 11 PM). |
metric |
assignedTargetingOption.dayAndTimeDetails.timeZoneResolution |
assignedTargetingOption.dayAndTimeDetails.timeZoneResolution |
The method used to resolve the timezone for dayparting (e.g., ADVERTISER_TIME_ZONE, USER_TIME_ZONE) in an assigned targeting option. |
dimension |
assignedTargetingOption.deviceMakeModelDetails.displayName |
assignedTargetingOption.deviceMakeModelDetails.displayName |
The display name of the device make and model targeted by an assigned targeting option (e.g., Apple iPhone X, Samsung Galaxy S20). |
dimension |
assignedTargetingOption.deviceMakeModelDetails.negative |
assignedTargetingOption.deviceMakeModelDetails.negative |
Indicates whether the device make and model are excluded from targeting (true) or included (false). |
dimension |
assignedTargetingOption.deviceMakeModelDetails.targetingOptionId |
assignedTargetingOption.deviceMakeModelDetails.targetingOptionId |
The unique identifier for the targeting option related to device make and model. |
metric |
assignedTargetingOption.deviceTypeDetails.deviceType |
assignedTargetingOption.deviceTypeDetails.deviceType |
The specific device type targeted by an assigned targeting option (e.g., DEVICE_TYPE_MOBILE, DEVICE_TYPE_TABLET, DEVICE_TYPE_DESKTOP). |
dimension |
assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier |
assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier |
The digital content label rating tier that is excluded from ad serving (e.g., DL_ADULT, DL_MATURE) for an assigned targeting option. |
dimension |
assignedTargetingOption.environmentDetails.environment |
assignedTargetingOption.environmentDetails.environment |
The type of environment where ads can be served (e.g., ENVIRONMENT_WEB, ENVIRONMENT_APP) for an assigned targeting option. |
dimension |
assignedTargetingOption.exchangeDetails.exchange |
assignedTargetingOption.exchangeDetails.exchange |
The specific ad exchange targeted by an assigned targeting option (e.g., GOOGLE_AD_MANAGER, OPENX). |
dimension |
assignedTargetingOption.geoRegionDetails.displayName |
assignedTargetingOption.geoRegionDetails.displayName |
The display name of the geographical region targeted by an assigned targeting option (e.g., United States, California). |
dimension |
assignedTargetingOption.geoRegionDetails.geoRegionType |
assignedTargetingOption.geoRegionDetails.geoRegionType |
The type of geographical region targeted (e.g., GEO_REGION_TYPE_COUNTRY, GEO_REGION_TYPE_STATE) for an assigned targeting option. |
dimension |
assignedTargetingOption.geoRegionDetails.negative |
assignedTargetingOption.geoRegionDetails.negative |
Indicates whether the geographic region is excluded from targeting (true) or included (false). |
dimension |
assignedTargetingOption.geoRegionDetails.targetingOptionId |
assignedTargetingOption.geoRegionDetails.targetingOptionId |
The unique identifier for the targeting option related to geographical regions. |
metric |
assignedTargetingOption.inheritance |
assignedTargetingOption.inheritance |
Indicates whether a targeting option is inherited from a parent resource (e.g., campaign inherits from advertiser) or explicitly set at the current level. |
dimension |
assignedTargetingOption.inventorySourceDetails.inventorySourceId |
assignedTargetingOption.inventorySourceDetails.inventorySourceId |
The unique identifier of the inventory source targeted by an assigned targeting option, representing a specific publisher or deal. |
metric |
assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId |
assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId |
The unique identifier of the inventory source group targeted by an assigned targeting option, which is a collection of inventory sources. |
metric |
assignedTargetingOption.keywordDetails.keyword |
assignedTargetingOption.keywordDetails.keyword |
A specific keyword used for targeting in an assigned targeting option, often for contextual targeting. |
dimension |
assignedTargetingOption.keywordDetails.negative |
assignedTargetingOption.keywordDetails.negative |
A boolean indicating whether the specified keyword is negatively targeted (excluded) by an assigned targeting option. |
dimension |
assignedTargetingOption.languageDetails.displayName |
assignedTargetingOption.languageDetails.displayName |
The display name of the language targeted by an assigned targeting option (e.g., English, Spanish). |
dimension |
assignedTargetingOption.languageDetails.targetingOptionId |
assignedTargetingOption.languageDetails.targetingOptionId |
The unique identifier for the targeting option related to languages. |
metric |
assignedTargetingOption.name |
assignedTargetingOption.name |
The resource name of the assigned targeting option, a system-generated identifier. |
dimension |
assignedTargetingOption.nativeContentPositionDetails.contentPosition |
assignedTargetingOption.nativeContentPositionDetails.contentPosition |
The position of native content where ads are targeted (e.g., in-article, in-feed). |
dimension |
assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId |
assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId |
The unique identifier of a negative keyword list that is applied to an assigned targeting option to prevent ads from showing for certain keywords. |
metric |
assignedTargetingOption.omidDetails.omid |
assignedTargetingOption.omidDetails.omid |
The Open Measurement Interface Definition (OMID) partner used for viewability measurement in an assigned targeting option. |
dimension |
assignedTargetingOption.onScreenPositionDetails.onScreenPosition |
assignedTargetingOption.onScreenPositionDetails.onScreenPosition |
The on-screen position where an ad is displayed (e.g., ABOVE_THE_FOLD, BELOW_THE_FOLD) for an assigned targeting option. |
dimension |
assignedTargetingOption.onScreenPositionDetails.targetingOptionId |
assignedTargetingOption.onScreenPositionDetails.targetingOptionId |
The unique identifier for the targeting option related to on-screen ad position. |
metric |
assignedTargetingOption.operatingSystemDetails.displayName |
assignedTargetingOption.operatingSystemDetails.displayName |
The display name of the operating system targeted by an assigned targeting option (e.g., Android, iOS). |
dimension |
assignedTargetingOption.operatingSystemDetails.negative |
assignedTargetingOption.operatingSystemDetails.negative |
A boolean indicating whether the specified operating system is negatively targeted (excluded) by an assigned targeting option. |
dimension |
assignedTargetingOption.operatingSystemDetails.targetingOptionId |
assignedTargetingOption.operatingSystemDetails.targetingOptionId |
The unique identifier for the targeting option related to operating systems. |
metric |
assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory |
assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory |
A sensitive content category that is excluded from ad serving (e.g., SENSITIVE_CATEGORY_ALCOHOL) for an assigned targeting option. |
dimension |
assignedTargetingOption.targetingType |
assignedTargetingOption.targetingType |
The broad category of targeting (e.g., AGE_RANGE, BROWSER, GEO_REGION) for an assigned targeting option. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM} |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM} |
A custom segment ID provided by Integral Ad Science (IAS) for third-party verification and targeting. |
metric |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable |
Indicates whether unrateable content is excluded based on Integral Ad Science (IAS) brand safety settings. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk |
The ad fraud risk level (as defined by Integral Ad Science) that is excluded as a targeting option. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk |
Indicates whether adult content, as classified by Integral Ad Science (IAS), is excluded for brand safety purposes. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk |
A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an alcohol-related risk. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk |
A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a drug-related risk. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedGamblingRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedGamblingRisk |
Indicates whether Integral Ad Science (IAS) is configured to exclude inventory identified with gambling risk. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk |
A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a hate speech risk. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk |
A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an illegal downloads risk. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk |
A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying an offensive language risk. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk |
A targeting option that, when set, excludes inventory identified by Integral Ad Science (IAS) as carrying a violence risk. |
dimension |
assignedTargetingOption.urlDetails.negative |
assignedTargetingOption.urlDetails.negative |
Indicates whether the URL is explicitly excluded from targeting (true) or included (false). |
dimension |
assignedTargetingOption.urlDetails.url |
assignedTargetingOption.urlDetails.url |
The specific URL targeted or excluded by an assigned targeting option. |
dimension |
assignedTargetingOption.viewabilityDetails.viewability |
assignedTargetingOption.viewabilityDetails.viewability |
A targeting option related to the viewability of an ad, allowing advertisers to specify viewability criteria for serving ads. |
dimension |
assignedTargetingOptionId |
assignedTargetingOptionId |
The unique system-assigned identifier for a specific targeting option that has been applied to an entity (e.g., line item or ad group). This ID is unique within a given resource and targeting type. |
metric |
assignedTargetingOptionIdAlias |
assignedTargetingOptionIdAlias |
An alternative identifier for an assignedTargetingOptionId, which can be used when retrieving or deleting existing targeting options for specific targeting types. |
dimension |
audienceSource |
audienceSource |
The source from which the audience data originated (e.g., Display & Video 360, Campaign Manager 360, YouTube). |
dimension |
audienceType |
audienceType |
The category or type of audience, such as Customer Match, custom affinity, or first-party data. |
dimension |
audioContentTypeDetails.audioContentType |
audioContentTypeDetails.audioContentType |
Details the specific type of audio content targeted, such as “Podcast” or “Music”. |
dimension |
authorizedSellerStatusDetails.authorizedSellerStatus |
authorizedSellerStatusDetails.authorizedSellerStatus |
The status indicating whether a seller of inventory is authorized (e.g., direct, reseller) to sell through ads.txt. |
dimension |
bidStrategy.fixedBid.bidAmountMicros |
bidStrategy.fixedBid.bidAmountMicros |
The fixed bid amount, in micros, used by the bid strategy. One micro is one millionth of the currency unit. |
metric |
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId |
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId |
The ID of the custom bidding algorithm used for automated bidding strategies aiming to maximize spend. |
metric |
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros |
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros |
The maximum average CPM bid amount, in micros, for a bid strategy designed to maximize spend. |
dimension |
bidStrategy.maximizeSpendAutoBid.performanceGoalType |
bidStrategy.maximizeSpendAutoBid.performanceGoalType |
The performance goal type for a bid strategy focused on maximizing spend, such as impressions or conversions. |
dimension |
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals |
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals |
Indicates whether the bid strategy will automatically raise bids for programmatic deals to maximize spend. |
dimension |
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId |
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId |
The ID of the custom bidding algorithm used for automated bidding strategies aimed at achieving a specific performance goal. |
dimension |
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros |
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros |
The maximum average CPM bid amount, in micros, for a bid strategy aimed at achieving a specific performance goal. |
dimension |
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros |
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros |
The target performance goal amount, in micros, for a bid strategy. One micro is one millionth of the currency unit. |
metric |
bidStrategy.performanceGoalAutoBid.performanceGoalType |
bidStrategy.performanceGoalAutoBid.performanceGoalType |
The type of performance goal set for the automated bid strategy, such as cost-per-acquisition or return on ad spend. |
dimension |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource |
Indicates the source from which the effective Target CPA (Cost Per Acquisition) for a YouTube and Partners ad group is derived. |
dimension |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue |
The effective Target CPA value for a YouTube and Partners ad group. |
dimension |
bidStrategy.youtubeAndPartnersBid.type |
bidStrategy.youtubeAndPartnersBid.type |
The bidding strategy type specifically applied to YouTube and partner inventory. |
dimension |
bidStrategy.youtubeAndPartnersBid.value |
bidStrategy.youtubeAndPartnersBid.value |
The target value (e.g., CPA, ROAS, CPM, CPV) used by the YouTube and Partners bidding strategy. |
metric |
billingConfig.billingProfileId |
billingConfig.billingProfileId |
The unique ID of the billing profile assigned to the advertiser. |
metric |
browserDetails.displayName |
browserDetails.displayName |
The display name of the browser targeted by an ad, such as “Chrome”, “Firefox”, etc. |
dimension |
budget.automationType |
budget.automationType |
The type of automation applied to the budget, controlling how budget allocation is managed (e.g., automated or manual). |
dimension |
budget.budgetAllocationType |
budget.budgetAllocationType |
The method used to allocate the budget, such as daily or flight-based. |
dimension |
budget.budgetSegments |
budget.budgetSegments |
A collection of segments that define the allocation of a campaign’s budget over specific periods. |
dimension |
budget.budgetUnit |
budget.budgetUnit |
The unit in which the budget is measured, either currency or impressions. |
dimension |
budget.maxAmount |
budget.maxAmount |
The maximum amount allocated for the budget, in micros. One micro is one millionth of the currency unit. |
dimension |
businessChainDetails.businessChain |
businessChainDetails.businessChain |
The display name of the business chain being targeted (e.g., “KFC”, “Chase Bank”). |
dimension |
businessChainDetails.geoRegion |
businessChainDetails.geoRegion |
The geographic region associated with the business chain targeting. |
dimension |
businessChainDetails.geoRegionType |
businessChainDetails.geoRegionType |
The type of geographic region (e.g., city, state) used for targeting locations of a business chain. |
dimension |
buying_type |
buying_type |
The method or strategy used to purchase ad inventory, such as programmatic guaranteed, preferred deal, or open auction. |
dimension |
campaignBudgets |
campaignBudgets |
The list of budgets allocated to a specific campaign. |
dimension |
campaignFlight.plannedDates.endDate |
campaignFlight.plannedDates.endDate |
The planned end date for the campaign flight. This date is used for alerts and warnings, rather than directly affecting ad serving. |
dimension |
campaignFlight.plannedDates.endDate.day |
campaignFlight.plannedDates.endDate.day |
The day component of the planned end date for the campaign flight. |
metric |
campaignFlight.plannedDates.endDate.month |
campaignFlight.plannedDates.endDate.month |
The month component of the planned end date for the campaign flight. |
metric |
campaignFlight.plannedDates.endDate.year |
campaignFlight.plannedDates.endDate.year |
The year component of the planned end date for the campaign flight. |
metric |
campaignFlight.plannedDates.startDate |
campaignFlight.plannedDates.startDate |
The planned start date for the campaign flight. This date is used for alerts and warnings, rather than directly affecting ad serving. |
dimension |
campaignFlight.plannedDates.startDate.day |
campaignFlight.plannedDates.startDate.day |
The day component of the planned start date for the campaign flight. |
metric |
campaignFlight.plannedDates.startDate.month |
campaignFlight.plannedDates.startDate.month |
The month component of the planned start date for the campaign flight. |
metric |
campaignFlight.plannedDates.startDate.year |
campaignFlight.plannedDates.startDate.year |
The year component of the planned start date for the campaign flight. |
metric |
campaignFlight.plannedSpendAmountMicros |
campaignFlight.plannedSpendAmountMicros |
The planned amount, in micros of the advertiser’s currency, that the campaign is expected to spend for its given planned dates. This is used for tracking in the DV360 UI, not limiting serving. |
metric |
campaignGoal.campaignGoalType |
campaignGoal.campaignGoalType |
The primary goal of the campaign, such as driving app installs, raising brand awareness, or generating online actions. |
dimension |
campaignGoal.performanceGoal.performanceGoalAmountMicros |
campaignGoal.performanceGoal.performanceGoalAmountMicros |
The target amount, in micros of the campaign’s currency, for the performance goal of the campaign. |
metric |
campaignGoal.performanceGoal.performanceGoalPercentageMicros |
campaignGoal.performanceGoal.performanceGoalPercentageMicros |
The percentage value for the campaign’s performance goal, expressed in micro-units. This is often used for conversion rates or view rates. |
dimension |
campaignGoal.performanceGoal.performanceGoalString |
campaignGoal.performanceGoal.performanceGoalString |
A string representation of the campaign’s performance goal, often indicating the type of goal or a specific target. |
dimension |
campaignGoal.performanceGoal.performanceGoalType |
campaignGoal.performanceGoal.performanceGoalType |
The type of performance goal set for the campaign, such as CPM, CPC, CPA, CTR, or viewability. |
dimension |
campaignId |
campaignId |
The unique identifier of the campaign. |
metric |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary goal or aim of an advertising campaign, such as brand awareness, app installs, or online conversions. |
dimension |
carrierAndIspDetails.displayName |
carrierAndIspDetails.displayName |
The display name of the carrier or Internet Service Provider (ISP) targeted by an ad. |
dimension |
carrierAndIspDetails.type |
carrierAndIspDetails.type |
The type of network carrier or Internet Service Provider (ISP) targeted. |
dimension |
categoryDetails.displayName |
categoryDetails.displayName |
The display name of the content category used for targeting or exclusion. |
dimension |
channel |
channel |
The distribution channel where the ad was served (e.g., YouTube, app). |
dimension |
clicks |
clicks |
The number of times users clicked on the ad. |
metric |
cmPlacementId |
cmPlacementId |
The unique identifier of the Campaign Manager 360 (CM360) placement associated with a creative, applicable for creatives synced from Campaign Manager. |
dimension |
cmTrackingAd.cmAdId |
cmTrackingAd.cmAdId |
The unique identifier of the ad in Campaign Manager 360 for a tracking ad associated with the creative. |
metric |
cmTrackingAd.cmCreativeId |
cmTrackingAd.cmCreativeId |
The unique identifier of the creative in Campaign Manager 360 for a tracking ad associated with the creative. |
dimension |
cmTrackingAd.cmPlacementId |
cmTrackingAd.cmPlacementId |
The unique identifier of the placement in Campaign Manager 360 for a tracking ad associated with the creative. |
dimension |
comScore vCE in DoubleClick Fee (Adv Currency) |
comScore vCE in DoubleClick Fee (Adv Currency) |
The fee for using comScore vCE for viewability measurement within DoubleClick, calculated in the advertiser’s currency. |
metric |
comScore vCE in DoubleClick Fee (USD) |
comScore vCE in DoubleClick Fee (USD) |
The fee charged for comScore vCE (Validated Campaign Essentials) measurement, reported in USD. |
metric |
commitment |
commitment |
Details regarding the commitment type or contractual agreement for ad delivery. |
dimension |
companionCreativeIds |
companionCreativeIds |
A list of creative IDs for companion creatives that are served alongside a primary video or audio creative. |
dimension |
contactInfoList.consent.adPersonalization |
contactInfoList.consent.adPersonalization |
The consent status provided by the user for using their data for ad personalization, as part of a Customer Match contact information list. |
dimension |
contactInfoList.consent.adUserData |
contactInfoList.consent.adUserData |
The consent status provided by the user for using their general ad-related data, as part of a Customer Match contact information list. |
dimension |
contactInfoList.contactInfos |
contactInfoList.contactInfos |
A list of contact information objects that define the members of a Customer Match audience. |
dimension |
containsEuPoliticalAds |
containsEuPoliticalAds |
Indicates whether the ad campaign contains political ads targeting the European Union. |
dimension |
contentDurationDetails.contentDuration |
contentDurationDetails.contentDuration |
Details the duration of content targeted, such as “short” or “long”. |
dimension |
contentGenreDetails.displayName |
contentGenreDetails.displayName |
The display name of the content genre targeted, such as “Action” or “Comedy”. |
dimension |
contentInstreamPositionDetails.contentInstreamPosition |
contentInstreamPositionDetails.contentInstreamPosition |
Details the in-stream position of content where ads are targeted to appear. |
dimension |
contentOutstreamPositionDetails.contentOutstreamPosition |
contentOutstreamPositionDetails.contentOutstreamPosition |
The specific position where an outstream ad appears within content (e.g., in-article, in-banner, in-feed, interstitial). |
dimension |
contentStreamTypeDetails.contentStreamType |
contentStreamTypeDetails.contentStreamType |
The type of content stream (e.g., live, on-demand) being targeted. |
dimension |
conversionCounting |
conversionCounting |
Settings related to how conversions are counted and attributed for the campaign or line item. |
dimension |
conversionCounting.floodlightActivityConfigs |
conversionCounting.floodlightActivityConfigs |
Configuration settings for Floodlight activities used in conversion counting, including details for post-click and post-view lookback windows. |
dimension |
conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId |
conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId |
The unique identifier for a Floodlight activity associated with conversion tracking. |
metric |
conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays |
conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays |
The number of days within which a post-click conversion will be counted after a user clicks an ad. |
metric |
conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays |
conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays |
The number of days within which a post-view conversion will be counted after a user views an ad. |
metric |
conversionCounting.postViewCountPercentageMillis |
conversionCounting.postViewCountPercentageMillis |
The percentage, in millis (thousandths of a percent), of post-view conversions that will be counted. |
metric |
conversions |
conversions |
The total number of conversions recorded for the ad. |
metric |
counterEvents |
counterEvents |
A list of counter events configured for a rich media creative, tracking user interactions such as mouse-overs, clicks, or keyboard entries. |
dimension |
country |
country |
The country where the ad was displayed or targeted. |
dimension |
createTime |
createTime |
The timestamp when the creative was created, assigned by the system. |
dimension |
creative |
creative |
The name or identifier of the creative asset. |
dimension |
creativeAttributes |
creativeAttributes |
A system-generated list of attributes describing the creative, such as its interactive features or technology used (e.g., VAST, Active View). |
dimension |
creativeConfig.dynamicCreativeEnabled |
creativeConfig.dynamicCreativeEnabled |
Indicates whether the advertiser is enabled to use dynamic creatives, which can adapt content based on user data. |
dimension |
creativeConfig.iasClientId |
creativeConfig.iasClientId |
The client ID provided by Integral Ad Science (IAS) for configuring campaign monitoring, appended to the creative tag by DV360. |
dimension |
creativeConfig.obaComplianceDisabled |
creativeConfig.obaComplianceDisabled |
Indicates whether Display & Video 360’s Online Behavioral Advertising (OBA) compliance is disabled for the advertiser. |
dimension |
creativeConfig.videoCreativeDataSharingAuthorized |
creativeConfig.videoCreativeDataSharingAuthorized |
Authorizes Google to use video creatives from this advertiser for reporting and features related to television campaigns, applicable with a CM360 hybrid ad server configuration. |
dimension |
creativeConfigs |
creativeConfigs |
Configuration details for the creative assets. |
dimension |
creativeId |
creativeId |
The unique system-assigned identifier for the creative. |
dimension |
creativeIds |
creativeIds |
A list of unique identifiers for the creatives associated with an entity. |
dimension |
creativeIds.{NUM} |
creativeIds.{NUM} |
A list of unique identifiers for the creatives associated with an entity, such as a line item. |
metric |
creativeType |
creativeType |
The immutable type of the creative, which defines its format and behavior (e.g., standard, video, native, audio). |
dimension |
customListId |
customListId |
The unique identifier for a custom audience list used in targeting. |
metric |
dataAccessConfig.sdfConfig.adminEmail |
dataAccessConfig.sdfConfig.adminEmail |
The email address of the administrator who receives status reports for Structured Data File (SDF) processing. |
dimension |
dataAccessConfig.sdfConfig.overridePartnerSdfConfig |
dataAccessConfig.sdfConfig.overridePartnerSdfConfig |
A configuration setting indicating whether the partner-level Structured Data File (SDF) configuration is overridden. |
dimension |
dataAccessConfig.sdfConfig.sdfConfig.adminEmail |
dataAccessConfig.sdfConfig.sdfConfig.adminEmail |
The administrative email address associated with the Structured Data File (SDF) configuration. |
dimension |
dataAccessConfig.sdfConfig.sdfConfig.version |
dataAccessConfig.sdfConfig.sdfConfig.version |
The version of the Structured Data File (SDF) configuration used for data access. |
dimension |
dataAccessConfig.sdfConfig.version |
dataAccessConfig.sdfConfig.version |
The version of the Structured Data File (SDF) configuration used for data access. |
dimension |
data_currency |
data_currency |
The currency in which the reported data is presented. |
dimension |
date |
date |
The specific date for which the report data is aggregated. |
dimension |
dealId |
dealId |
The unique identifier for a programmatic deal. |
dimension |
deliveryMethod |
deliveryMethod |
The method by which the ad was delivered. |
dimension |
description |
description |
A user-provided description of the audience or other entity. |
dimension |
deviceMakeModelDetails.displayName |
deviceMakeModelDetails.displayName |
The display name of the device make and model targeted by an ad. |
dimension |
deviceTypeDetails.deviceType |
deviceTypeDetails.deviceType |
Details the type of device targeted by an ad, such as “Mobile”, “Tablet”, or “Desktop”. |
dimension |
device_type |
device_type |
The type of device on which the ad was displayed (e.g., desktop, mobile, tablet). |
dimension |
digitalContentLabelDetails.contentRatingTier |
digitalContentLabelDetails.contentRatingTier |
Details the content rating tier for digital content, used for targeting or brand safety. |
dimension |
digitalContentLabelExclusionDetails.excludedContentRatingTier |
digitalContentLabelExclusionDetails.excludedContentRatingTier |
The content rating tier excluded through digital content label targeting, specifying the level of content that ads should not appear alongside. |
dimension |
dimensions.heightPixels |
dimensions.heightPixels |
The height of the creative in pixels. |
metric |
dimensions.widthPixels |
dimensions.widthPixels |
The width of the creative in pixels. |
dimension |
displayAudienceSize |
displayAudienceSize |
The estimated total audience size within the Display Network. |
dimension |
displayDesktopAudienceSize |
displayDesktopAudienceSize |
The estimated audience size on desktop devices within the Display Network. |
dimension |
displayMobileAppAudienceSize |
displayMobileAppAudienceSize |
The estimated audience size on mobile applications within the Display Network. |
dimension |
displayMobileWebAudienceSize |
displayMobileWebAudienceSize |
The estimated audience size on mobile web browsers within the Display Network. |
dimension |
displayName |
displayName |
The user-friendly name of an entity. |
dimension |
dv360_fees |
dv360_fees |
The total fees associated with using the Display & Video 360 platform for advertising campaigns. |
metric |
dynamic |
dynamic |
Indicates whether the creative is a dynamic creative, meaning its content can change based on various factors. |
dimension |
entity |
entity |
A general reference to an advertising resource such as an advertiser, campaign, insertion order, or line item. |
dimension |
entityStatus |
entityStatus |
The current status of an entity, such as active, paused, or archived. |
dimension |
environmentDetails.environment |
environmentDetails.environment |
Details the environment where an ad is served, such as “Web”, “App”, or “Connected TV”. |
dimension |
exchange |
exchange |
The ad exchange through which the impression was purchased. |
dimension |
exchangeConfig.enabledExchanges |
exchangeConfig.enabledExchanges |
The list of ad exchanges that are enabled for the partner. |
dimension |
exchangeDetails.exchange |
exchangeDetails.exchange |
The specific ad exchange (e.g., Google Ad Manager, AppNexus) being targeted. |
dimension |
excludeNewExchanges |
excludeNewExchanges |
Indicates whether new ad exchanges should be excluded from targeting. |
dimension |
exitEvents |
exitEvents |
A list of exit events configured for a creative, specifying the URLs to which a user is directed upon clicking a specific area or interaction point. |
dimension |
expandOnHover |
expandOnHover |
A creative setting indicating if an ad expands upon a user’s mouse hover interaction. |
dimension |
expandingDirection |
expandingDirection |
The direction in which an expandable creative expands (e.g., Up, Down, Left, Right, Full Screen). |
dimension |
firstAndThirdPartyAudienceId |
firstAndThirdPartyAudienceId |
The unique identifier for a first-party or third-party audience list used in targeting. |
metric |
firstAndThirdPartyAudienceType |
firstAndThirdPartyAudienceType |
The type of audience (e.g., first-party, third-party, affinity, in-market) used for targeting. |
dimension |
first_quartile |
first_quartile |
Indicates if the video ad played to 25% of its duration. |
metric |
flight |
flight |
Details about the flight dates of a campaign or line item, including start and end times. |
dimension |
flight.dateRange.endDate.day |
flight.dateRange.endDate.day |
The day of the month for the end date of a campaign or line item’s flight. |
metric |
flight.dateRange.endDate.month |
flight.dateRange.endDate.month |
The month for the end date of a campaign or line item’s flight. |
metric |
flight.dateRange.endDate.year |
flight.dateRange.endDate.year |
The year for the end date of a campaign or line item’s flight. |
metric |
flight.dateRange.startDate.day |
flight.dateRange.startDate.day |
The day of the month for the start date of a campaign or line item’s flight. |
metric |
flight.dateRange.startDate.month |
flight.dateRange.startDate.month |
The month for the start date of a campaign or line item’s flight. |
metric |
flight.dateRange.startDate.year |
flight.dateRange.startDate.year |
The year for the start date of a campaign or line item’s flight. |
metric |
flight.flightDateType |
flight.flightDateType |
The type of flight dates set for a line item, indicating if they are inherited, custom, or trigger-based. |
dimension |
format_size |
format_size |
The dimensions (width x height) or size of the ad creative. |
dimension |
format_type |
format_type |
The type of ad creative format, such as display, video, audio, or native. |
dimension |
frequencyCap.maxImpressions |
frequencyCap.maxImpressions |
The maximum number of times an ad can be shown to a single user within a specified time period. |
metric |
frequencyCap.maxViews |
frequencyCap.maxViews |
The maximum number of times a user can view an ad within a specified time period before it stops being served to them. This is applicable to YouTube and Partners resources. |
dimension |
frequencyCap.timeUnit |
frequencyCap.timeUnit |
The unit of time for the frequency cap, such as day, week, or month. |
dimension |
frequencyCap.timeUnitCount |
frequencyCap.timeUnitCount |
The number of time units for the frequency cap (e.g., 3 for 3 days). |
dimension |
frequencyCap.unlimited |
frequencyCap.unlimited |
Indicates whether frequency capping is disabled, allowing unlimited impressions for a user. |
dimension |
genderDetails.gender |
genderDetails.gender |
Details the gender targeted by an ad. |
dimension |
generalConfig.currencyCode |
generalConfig.currencyCode |
The three-letter currency code (e.g., “USD”, “EUR”) used for financial reporting and budgeting within the general configuration. |
dimension |
generalConfig.domainUrl |
generalConfig.domainUrl |
The primary domain URL associated with the advertiser’s general configuration. |
dimension |
generalConfig.timeZone |
generalConfig.timeZone |
The time zone set for the advertiser or partner in the general configuration, used for reporting and campaign scheduling. |
dimension |
geoRegionDetails.displayName |
geoRegionDetails.displayName |
The display name of the geographical region targeted by an ad, such as “United States” or “California”. |
dimension |
geoRegionDetails.geoRegionType |
geoRegionDetails.geoRegionType |
The type of geographical region targeted, such as “Country”, “State”, or “City”. |
dimension |
gmailAudienceSize |
gmailAudienceSize |
The estimated audience size reachable through Gmail. |
dimension |
guaranteedOrderId |
guaranteedOrderId |
The unique identifier for a guaranteed programmatic order. |
dimension |
hostingSource |
hostingSource |
Indicates the source where the creative is hosted, such as Campaign Manager 360, a third-party ad server, or directly hosted by Display & Video 360. |
dimension |
householdIncomeDetails.householdIncome |
householdIncomeDetails.householdIncome |
Details the household income range targeted by an ad. |
dimension |
html5Video |
html5Video |
Indicates if a third-party VAST tag creative requires HTML5 video support. |
dimension |
iasCampaignMonitoring |
iasCampaignMonitoring |
A boolean flag indicating whether Integral Ad Science (IAS) campaign monitoring is enabled for the creative. |
dimension |
impressions |
impressions |
The number of times the ad was displayed. |
metric |
insertionOrderId |
insertionOrderId |
The unique identifier of the insertion order. |
dimension |
insertionOrderType |
insertionOrderType |
The type of insertion order, which determines applicable settings and options, such as ad format or targeting. Examples include “Real-time bidding” (RTB) or “Over-the-top” (OTT). |
dimension |
insertion_order_integration_code |
insertion_order_integration_code |
A unique code used for integrating an insertion order with external systems. |
dimension |
insertion_order_name |
insertion_order_name |
The name of the insertion order. |
dimension |
insertion_order_status |
insertion_order_status |
The operational status of an insertion order, indicating if it’s active, paused, or archived. |
dimension |
integrationCode |
integrationCode |
A code used for integrating the creative with external systems or for internal identification purposes. |
metric |
integrationDetails.details |
integrationDetails.details |
Additional specific details regarding the integration of the insertion order with other systems. |
dimension |
integrationDetails.integrationCode |
integrationDetails.integrationCode |
A custom code used for integrating with external systems. |
dimension |
inventorySourceId |
inventorySourceId |
The unique identifier of the inventory source. |
metric |
inventorySourceProductType |
inventorySourceProductType |
The type of product associated with the inventory source. |
dimension |
inventorySourceType |
inventorySourceType |
The type of the inventory source, such as open auction or private marketplace. |
dimension |
inventory_id |
inventory_id |
The unique identifier of the inventory where the ad was served. |
dimension |
jsTrackerUrl |
jsTrackerUrl |
The URL of a JavaScript tracker used for recording impressions or other metrics. |
dimension |
kpi.kpiAlgorithmId |
kpi.kpiAlgorithmId |
The unique identifier for the algorithm used to optimize for a specific Key Performance Indicator (KPI). |
dimension |
kpi.kpiAmountMicros |
kpi.kpiAmountMicros |
The goal amount of a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros of the advertiser’s currency. |
metric |
kpi.kpiPercentageMicros |
kpi.kpiPercentageMicros |
The decimal representation of the goal percentage for a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros. |
dimension |
kpi.kpiString |
kpi.kpiString |
A string value representing a Key Performance Indicator (KPI) for a campaign or insertion order. |
dimension |
kpi.kpiType |
kpi.kpiType |
The type of Key Performance Indicator (KPI) used to measure campaign or insertion order performance. |
dimension |
languageDetails.displayName |
languageDetails.displayName |
The display name of the language targeted by an ad, such as “English” or “Spanish”. |
dimension |
last_refresh_date |
last_refresh_date |
The date and time when the data for a specific report or entity was last updated or refreshed in the platform. |
dimension |
lineItemId |
lineItemId |
The unique identifier of the line item. |
dimension |
lineItemIds |
lineItemIds |
A list of unique identifiers for the line items with which the creative is associated. |
dimension |
lineItemType |
lineItemType |
The type of line item, such as standard, programmatic guaranteed, or TrueView. |
dimension |
line_item_name |
line_item_name |
The name of the line item. |
dimension |
line_item_type |
line_item_type |
The type of line item (e.g., Display, Video, Audio, YouTube & Partners). |
dimension |
mediaDuration |
mediaDuration |
The total duration of the media asset within the creative, applicable to video, audio, or native video creatives. |
dimension |
media_channel |
media_channel |
dimension |
|
media_cost_USD |
media_cost_USD |
The total cost of media purchases, reported in US Dollars. |
metric |
media_cost_advertiser_currency |
media_cost_advertiser_currency |
The total cost of media purchases, reported in the advertiser’s local currency. |
metric |
media_cost_partner_currency |
media_cost_partner_currency |
The total cost of media purchases, reported in the partner’s local currency. |
metric |
membershipDurationDays |
membershipDurationDays |
The number of days an entry remains active in the audience list after a qualifying event, applicable to first-party audiences. |
metric |
midpoint |
midpoint |
Indicates if the video ad played to 50% of its duration. |
metric |
mobileApp |
mobileApp |
Details about the mobile application targeted by the ad. |
dimension |
mobileApp.appId |
mobileApp.appId |
The unique identifier for a mobile application. |
dimension |
mobileApp.displayName |
mobileApp.displayName |
The display name of the mobile application. |
dimension |
mobileApp.platform |
mobileApp.platform |
The operating system platform of the mobile application (e.g., iOS, Android). |
dimension |
mobileApp.publisher |
mobileApp.publisher |
The publisher of the mobile application. |
dimension |
mobileDeviceIdList.consent.adPersonalization |
mobileDeviceIdList.consent.adPersonalization |
The consent status provided by the user for using their data for ad personalization, as part of a Customer Match mobile device ID list. |
dimension |
mobileDeviceIdList.consent.adUserData |
mobileDeviceIdList.consent.adUserData |
The consent status provided by the user for using their general ad-related data, as part of a Customer Match mobile device ID list. |
dimension |
mobileDeviceIdList.mobileDeviceIds |
mobileDeviceIdList.mobileDeviceIds |
A list of mobile device identifiers used to define the members of a Customer Match audience. |
dimension |
mp3Audio |
mp3Audio |
Indicates whether a third-party audio creative supports the MP3 audio format. |
dimension |
nativeContentPositionDetails.contentPosition |
nativeContentPositionDetails.contentPosition |
The position of native content ads on a page, such as in-article, in-feed, peripheral, or recommendation. |
dimension |
notes |
notes |
Free-form text for notes or additional information related to the creative. |
dimension |
obaIcon.clickTrackingUrl |
obaIcon.clickTrackingUrl |
The required click tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks user clicks. |
dimension |
obaIcon.dimensions.heightPixels |
obaIcon.dimensions.heightPixels |
The height of the OBA (Online Behavioral Advertising) icon in pixels. |
dimension |
obaIcon.dimensions.widthPixels |
obaIcon.dimensions.widthPixels |
The width of the OBA (Online Behavioral Advertising) icon in pixels. |
dimension |
obaIcon.landingPageUrl |
obaIcon.landingPageUrl |
The required landing page URL for the OBA (Online Behavioral Advertising) icon, to which a user is directed upon clicking the icon. |
dimension |
obaIcon.position |
obaIcon.position |
The position of the OBA (Online Behavioral Advertising) icon on the creative (e.g., top-right, bottom-left). |
dimension |
obaIcon.program |
obaIcon.program |
The program or certification (e.g., AdChoices) represented by the OBA (Online Behavioral Advertising) icon. |
dimension |
obaIcon.resourceMimeType |
obaIcon.resourceMimeType |
The MIME (Multipurpose Internet Mail Extensions) type of the OBA (Online Behavioral Advertising) icon resource, indicating its format (e.g., image/png). |
dimension |
obaIcon.resourceUrl |
obaIcon.resourceUrl |
The URL where the OBA (Online Behavioral Advertising) icon’s image or resource is hosted. |
dimension |
obaIcon.viewTrackingUrl |
obaIcon.viewTrackingUrl |
The required view tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks impressions of the icon. |
dimension |
oggAudio |
oggAudio |
Indicates whether a third-party audio creative supports the OGG audio format. |
dimension |
omidDetails.omid |
omidDetails.omid |
The type of Open Measurement (OMID) enabled inventory to target, used for third-party viewability and verification measurement. |
dimension |
onScreenPositionDetails.onScreenPosition |
onScreenPositionDetails.onScreenPosition |
Details the on-screen position where an ad is targeted to appear. |
dimension |
operatingSystemDetails.displayName |
operatingSystemDetails.displayName |
The display name of the operating system targeted by an ad, such as “Android” or “iOS”. |
dimension |
optimizationObjective |
optimizationObjective |
The specific goal or objective that the campaign or insertion order is optimized towards, influencing bid strategies and KPIs. |
dimension |
p100_audio |
p100_audio |
The percentage of audio ad plays that reached 100% completion. |
metric |
p100_videos |
p100_videos |
The percentage of video ad plays that reached 100% completion. |
metric |
p25_audio |
p25_audio |
The percentage of audio ad plays that reached 25% completion. |
metric |
p25_video |
p25_video |
The percentage of video ad plays that reached 25% completion. |
metric |
p50_audio |
p50_audio |
The percentage of audio ad plays that reached 50% completion. |
metric |
p50_video |
p50_video |
The percentage of video ad plays that reached 50% completion. |
metric |
p75_audio |
p75_audio |
The percentage of audio ad plays that reached 75% completion. |
metric |
p75_video |
p75_video |
The percentage of video ad plays that reached 75% completion. |
metric |
pacing.dailyMaxImpressions |
pacing.dailyMaxImpressions |
The maximum number of impressions allowed per day for pacing the ad delivery. |
dimension |
pacing.dailyMaxMicros |
pacing.dailyMaxMicros |
The maximum budget, in micros, allowed per day for pacing the ad delivery. |
dimension |
pacing.pacingPeriod |
pacing.pacingPeriod |
The period over which the budget is paced, such as daily or flight-based. |
dimension |
pacing.pacingType |
pacing.pacingType |
The method of pacing used for ad delivery, such as even or as fast as possible. |
dimension |
parentalStatusDetails.parentalStatus |
parentalStatusDetails.parentalStatus |
Details the parental status targeted by an ad. |
dimension |
partnerCosts |
partnerCosts |
A list of additional costs incurred by the partner for the campaign. |
dimension |
partnerCosts.costType |
partnerCosts.costType |
The type of cost incurred by partners. |
dimension |
partnerCosts.feeAmount |
partnerCosts.feeAmount |
The flat fee amount for a partner cost. |
dimension |
partnerCosts.feePercentageMillis |
partnerCosts.feePercentageMillis |
The fee as a percentage in millis (thousandths of a percent) for a partner cost. |
dimension |
partnerCosts.feeType |
partnerCosts.feeType |
The type of fee for a partner cost. |
dimension |
partnerCosts.invoiceType |
partnerCosts.invoiceType |
The invoicing method for a partner cost. |
dimension |
partnerCosts.{NUM}.costType |
partnerCosts.{NUM}.costType |
The type of cost incurred by partners. |
dimension |
partnerCosts.{NUM}.feeAmount |
partnerCosts.{NUM}.feeAmount |
The flat fee amount for a partner cost. |
metric |
partnerCosts.{NUM}.feePercentageMillis |
partnerCosts.{NUM}.feePercentageMillis |
The fee as a percentage in millis (thousandths of a percent) for a partner cost. |
metric |
partnerCosts.{NUM}.feeType |
partnerCosts.{NUM}.feeType |
The type of fee for a partner cost. |
dimension |
partnerCosts.{NUM}.invoiceType |
partnerCosts.{NUM}.invoiceType |
The invoicing method for a partner cost. |
dimension |
partnerId |
partnerId |
The unique identifier of the partner associated with an advertiser. |
metric |
partnerRevenueModel.markupAmount |
partnerRevenueModel.markupAmount |
The amount of markup applied by the partner in their revenue model, in micros. One micro is one millionth of the currency unit. |
dimension |
partnerRevenueModel.markupType |
partnerRevenueModel.markupType |
The type of markup applied by the partner in their revenue model, such as a percentage or a fixed amount. |
dimension |
partner_currency |
partner_currency |
The currency used by the partner for billing and reporting. |
dimension |
partner_status |
partner_status |
The current status of the partner (e.g., active, paused, archived). |
dimension |
poiDetails.displayName |
poiDetails.displayName |
The display name of the Point of Interest (POI) being targeted for proximity campaigns. |
dimension |
poiDetails.latitude |
poiDetails.latitude |
The latitude coordinate of the Point of Interest (POI) being targeted for proximity campaigns. |
dimension |
poiDetails.longitude |
poiDetails.longitude |
The longitude coordinate of the Point of Interest (POI) being targeted for proximity campaigns. |
dimension |
product |
product |
The type of advertising product or media product being utilized for campaigns within Display & Video 360, which specifies the nature of the ad space or inventory being bought (e.g., display, video, audio). |
dimension |
progressOffset.percentage |
progressOffset.percentage |
The offset in percentage of the audio or video creative’s duration, used for tracking playback progress. |
dimension |
progressOffset.seconds |
progressOffset.seconds |
The offset in seconds from the start of the audio or video creative, used for tracking playback progress. |
metric |
publisherName |
publisherName |
The name of the publisher providing the ad inventory. |
dimension |
quarters |
quarters |
A temporal dimension representing financial quarters for reporting and analysis. |
dimension |
rateDetails.inventorySourceRateType |
rateDetails.inventorySourceRateType |
The rate type of the inventory source, such as CPM or fixed price. |
dimension |
rateDetails.minimumSpend.currencyCode |
rateDetails.minimumSpend.currencyCode |
The currency code for the minimum spend amount. |
dimension |
rateDetails.minimumSpend.nanos |
rateDetails.minimumSpend.nanos |
The fractional amount of the minimum spend, in nanos (one billionth of a unit). |
dimension |
rateDetails.minimumSpend.units |
rateDetails.minimumSpend.units |
The whole amount of the minimum spend. |
dimension |
rateDetails.rate.currencyCode |
rateDetails.rate.currencyCode |
The currency code for the rate. |
dimension |
rateDetails.rate.nanos |
rateDetails.rate.nanos |
The fractional amount of the rate, in nanos (one billionth of a unit). |
metric |
rateDetails.rate.units |
rateDetails.rate.units |
The whole amount of the rate. |
metric |
rateDetails.unitsPurchased |
rateDetails.unitsPurchased |
The number of units purchased at the specified rate (e.g., impressions, clicks). |
dimension |
readAdvertiserIds |
readAdvertiserIds |
A list of advertiser IDs that the current user has read access to. |
dimension |
readPartnerIds |
readPartnerIds |
A list of partner IDs that the current user has read access to. |
dimension |
readWriteAccessors.advertisers.advertiserIds |
readWriteAccessors.advertisers.advertiserIds |
A list of advertiser IDs that the current user has read and write access to. |
dimension |
readWriteAccessors.partner.partnerId |
readWriteAccessors.partner.partnerId |
The unique identifier of the partner that the current user has read and write access to. |
dimension |
requireHtml5 |
requireHtml5 |
Indicates whether the creative requires HTML5 video support for proper rendering and playback. |
dimension |
requireMraid |
requireMraid |
Indicates whether the creative requires MRAID (Mobile Rich Media Ad Interface Definitions) support for interactive mobile ad functionality. |
dimension |
requirePingForAttribution |
requirePingForAttribution |
Indicates whether a ping is required for attribution tracking for the creative. |
dimension |
reservationType |
reservationType |
The type of inventory reservation, such as guaranteed or preferred. |
dimension |
revenue_advertiser_currency |
revenue_advertiser_currency |
The total revenue generated from advertising, reported in the advertiser’s currency. |
metric |
reviewStatus.approvalStatus |
reviewStatus.approvalStatus |
The overall approval status of the creative, summarizing its content, policy, and landing page review statuses. |
dimension |
reviewStatus.contentAndPolicyReviewStatus |
reviewStatus.contentAndPolicyReviewStatus |
The review status of the creative’s content and its compliance with advertising policies. |
dimension |
reviewStatus.creativeAndLandingPageReviewStatus |
reviewStatus.creativeAndLandingPageReviewStatus |
The review status of the creative itself and its associated landing page. |
dimension |
reviewStatus.exchangeReviewStatuses |
reviewStatus.exchangeReviewStatuses |
A list of review statuses for the creative across different ad exchanges. |
dimension |
reviewStatus.publisherReviewStatuses |
reviewStatus.publisherReviewStatuses |
The review statuses from individual publishers for a creative. This field is deprecated and will no longer be populated. |
dimension |
seller_name |
seller_name |
The name of the seller or ad exchange providing the inventory. |
dimension |
sensitiveCategoryDetails.sensitiveCategory |
sensitiveCategoryDetails.sensitiveCategory |
The sensitive content category (e.g., Adult, Violence, Gambling) used for targeting exclusion to ensure brand safety. |
dimension |
servingConfig.exemptTvFromViewabilityTargeting |
servingConfig.exemptTvFromViewabilityTargeting |
Indicates whether connected TV devices are exempt from viewability targeting settings for video line items under the advertiser. |
dimension |
skipOffset.percentage |
skipOffset.percentage |
The offset in percentage of the video or audio creative’s duration after which the ad becomes skippable. |
dimension |
skipOffset.seconds |
skipOffset.seconds |
The offset in seconds from the start of the video or audio creative after which the ad becomes skippable. |
metric |
skippable |
skippable |
Indicates whether a video creative has a skip button and allows users to skip the ad after a certain duration. |
dimension |
spend |
spend |
The total amount of money spent on the ad campaign. |
metric |
status |
status |
The current operational state of an entity, such as active, paused, or pending. |
dimension |
status.configStatus |
status.configStatus |
The configuration status of the entity, indicating if it’s properly set up. |
dimension |
status.entityPauseReason |
status.entityPauseReason |
The reason why an entity (e.g., line item) is currently paused. |
dimension |
status.entityStatus |
status.entityStatus |
The overall status of an entity, such as active, paused, or archived. |
dimension |
status.sellerPauseReason |
status.sellerPauseReason |
The reason why a seller’s inventory or deal is currently paused. |
dimension |
status.sellerStatus |
status.sellerStatus |
The current status of the seller’s inventory or deal. |
dimension |
subExchangeDetails.displayName |
subExchangeDetails.displayName |
The display name of a sub-exchange, which is a categorized subset of exchange inventory. |
dimension |
target |
target |
The specific audience, inventory, or context an ad campaign is configured to reach. |
dimension |
targeting |
targeting |
A general term referring to the criteria used to define the audience or inventory for an advertising campaign. |
dimension |
targetingExpansion |
targetingExpansion |
Settings related to expanding targeting beyond the defined criteria to reach a wider audience. |
dimension |
targetingExpansion.audienceExpansionLevel |
targetingExpansion.audienceExpansionLevel |
The level of audience expansion applied to targeting. |
dimension |
targetingExpansion.audienceExpansionSeedListExcluded |
targetingExpansion.audienceExpansionSeedListExcluded |
Indicates whether the seed list is excluded from audience expansion for targeting. |
dimension |
targetingExpansion.enableOptimizedTargeting |
targetingExpansion.enableOptimizedTargeting |
Indicates whether optimized targeting is enabled. |
dimension |
targetingOptionId |
targetingOptionId |
The unique identifier for a specific targeting option. |
metric |
targetingType |
targetingType |
The specific category or type of targeting being applied, such as TARGETING_TYPE_GEO_REGION or TARGETING_TYPE_DEVICE_TYPE. |
dimension |
targeting_type |
targeting_type |
The category or method of targeting used for an ad campaign, such as device, geography, or audience. |
dimension |
thirdPartyTag |
thirdPartyTag |
The original HTML or JavaScript tag provided by a third-party ad server for the creative. |
dimension |
thirdPartyUrls |
thirdPartyUrls |
A list of URLs from third-party tracking vendors used to monitor interactions and events for a creative. |
dimension |
third_quartile |
third_quartile |
Indicates if the video ad played to 75% of its duration. |
metric |
timeRange.endTime |
timeRange.endTime |
The end date and time of a specified time range. |
dimension |
timeRange.startTime |
timeRange.startTime |
The start date and time of a specified time range. |
dimension |
timerEvents |
timerEvents |
A list of timer events configured for a rich media creative, tracking the duration of user engagement with specific creative elements. |
dimension |
trackerUrls |
trackerUrls |
A list of URLs used by analytics providers or third-party ad technology vendors for tracking purposes. |
dimension |
transcodes |
transcodes |
Output-only field providing details on the various transcoded versions of an audio/video creative’s main asset, optimized for different players and bandwidths. |
dimension |
universalAdId.id |
universalAdId.id |
The unique identifier for a creative, assigned by a registry, which is universally unique across different advertising platforms. This is part of the VAST 4.0 standard. |
dimension |
universalAdId.registry |
universalAdId.registry |
The registry (e.g., Ad-ID, Clearcast, DV360) that provides the unique creative identifier for a Universal Ad ID. This is part of the VAST 4.0 standard. |
dimension |
updateDate |
updateDate |
The date when the entity was last updated. |
dimension |
updateTime |
updateTime |
The time when the entity was last updated. |
dimension |
userRewardedContentDetails.userRewardedContent |
userRewardedContentDetails.userRewardedContent |
The status indicating whether the ad offers a reward to the user for viewing the content. |
dimension |
vastTagUrl |
vastTagUrl |
The URL of the VAST (Video Ad Serving Template) tag for a third-party video creative. |
dimension |
videoPlayerSizeDetails.videoPlayerSize |
videoPlayerSizeDetails.videoPlayerSize |
The size of the video player where the ad is served (e.g., small, large, HD). |
dimension |
video_completions |
video_completions |
The number of times a video ad played to completion. |
metric |
video_duration |
video_duration |
The total duration of the video creative in seconds. |
metric |
video_player_size |
video_player_size |
The dimensions or size of the video player where the ad was rendered. |
dimension |
video_quartile_25_views |
video_quartile_25_views |
The number of times a video ad was viewed through the first 25% of its duration. |
metric |
video_quartile_50_views |
video_quartile_50_views |
The number of times a video ad was viewed through the midpoint (50%) of its duration. |
metric |
video_quartile_75_views |
video_quartile_75_views |
The number of times a video ad was viewed through the third 75% of its duration. |
metric |
video_views |
video_views |
The total number of times a video ad was played. |
metric |
viewabilityDetails.viewability |
viewabilityDetails.viewability |
Details the viewability criteria or settings for an ad. |
dimension |
views |
views |
The number of views recorded for a video ad. |
metric |
vpaid |
vpaid |
Indicates whether a third-party VAST tag creative requires VPAID (Video Player Ad-Serving Interface Definition) support. |
dimension |
warningMessages |
warningMessages |
A list of warning messages associated with the entity or its configuration. |
dimension |
warningMessages.{NUM} |
warningMessages.{NUM} |
A list of warning messages associated with an entity, such as a line item. |
dimension |
youtubeAndPartnersSettings |
youtubeAndPartnersSettings |
Configuration settings specific to advertising on YouTube and Google video partners. |
dimension |
youtubeAndPartnersSettings.contentCategory |
youtubeAndPartnersSettings.contentCategory |
The content category for YouTube and Partners inventory. |
dimension |
youtubeAndPartnersSettings.effectiveContentCategory |
youtubeAndPartnersSettings.effectiveContentCategory |
The effective content category applied to YouTube and Partners inventory. |
dimension |
youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv |
youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv |
Indicates whether Google TV inventory is included for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube |
Indicates whether YouTube inventory is included for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners |
Indicates whether YouTube video partners inventory is included for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.leadFormId |
youtubeAndPartnersSettings.leadFormId |
The ID of the lead form associated with YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.linkedMerchantId |
youtubeAndPartnersSettings.linkedMerchantId |
The ID of the linked merchant account for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.relatedVideoIds |
youtubeAndPartnersSettings.relatedVideoIds |
A list of IDs for videos related to YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.targetFrequency.targetCount |
youtubeAndPartnersSettings.targetFrequency.targetCount |
The target number of impressions or views for frequency capping in YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.targetFrequency.timeUnit |
youtubeAndPartnersSettings.targetFrequency.timeUnit |
The time unit (e.g., DAY, WEEK) for frequency capping in YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.targetFrequency.timeUnitCount |
youtubeAndPartnersSettings.targetFrequency.timeUnitCount |
The number of time units for frequency capping in YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs |
Configuration settings for brand lift measurement provided by third-party vendors for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs |
Configuration settings for brand safety measurement provided by third-party vendors for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs |
Configuration settings for reach measurement provided by third-party vendors for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs |
Configuration settings for viewability measurement provided by third-party vendors for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration |
youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration |
The minimum duration for a video ad in a sequence for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.videoAdSequenceSettings.steps |
youtubeAndPartnersSettings.videoAdSequenceSettings.steps |
The steps defined for a video ad sequence for YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions |
youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions |
The maximum number of impressions for view frequency capping in YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.maxViews |
youtubeAndPartnersSettings.viewFrequencyCap.maxViews |
The maximum number of views for view frequency capping in YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnit |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnit |
The time unit (e.g., DAY, WEEK) for view frequency capping in YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount |
The number of time units for view frequency capping in YouTube and Partners ads. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.unlimited |
youtubeAndPartnersSettings.viewFrequencyCap.unlimited |
Indicates whether view frequency capping for YouTube and Partners ads is unlimited. |
dimension |
youtubeAudienceSize |
youtubeAudienceSize |
The estimated audience size reachable through YouTube. |
dimension |