Google Display & Video 360: Most-used fields#
The table below gives information about most-used fields that you can import from Google Display & Video 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Active View: Average Viewable Time (seconds) |
Active View: Average Viewable Time (seconds) |
The average time, in seconds, that the ad appeared on screen in a viewable state. Only viewable impressions are included in this metric. |
metric |
Age (YouTube) |
Age (YouTube) |
The age group demographic of the audience interacting with YouTube ads. |
dimension |
Anonymous Inventory Modeling |
Anonymous Inventory Modeling |
A dimension indicating whether an impression was acquired through modeled frequency management or if the inventory source is anonymous (publisher name available, but not the specific URL). |
dimension |
Audience ID |
Audience ID |
The unique identifier for an audience list used for targeting. |
dimension |
Audience List Cost (USD) |
Audience List Cost (USD) |
The cost associated with targeting a specific audience list, in USD. |
metric |
Audience segment |
Audience segment |
A group of users defined by specific demographic, interest, or behavioral characteristics, used for targeting. |
dimension |
Audience segment type |
Audience segment type |
The classification of an audience segment (e.g., affinity, in-market, custom). |
dimension |
Audio Cost eCPCL (Adv Currency) |
Audio Cost eCPCL (Adv Currency) |
The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency. |
metric |
Audio Media Cost eCPCL (Adv Currency) |
Audio Media Cost eCPCL (Adv Currency) |
The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency. |
metric |
Audio Revenue eCPCL (Adv Currency) |
Audio Revenue eCPCL (Adv Currency) |
The average cost of each complete audio impression, based on the revenue generated, calculated in the advertiser’s currency. This metric indicates the effective cost per completed listen for audio ads. |
metric |
Audio Stops (Audio) |
Audio Stops (Audio) |
The number of times the audio of an ad was stopped by the user. |
metric |
Average Watch Time per Impression (seconds) |
Average Watch Time per Impression (seconds) |
The average number of seconds a user watched a TrueView in-stream or bumper ad per impression. Watch time is measured from the start of the ad until it is completed, skipped, or stops playing. |
metric |
Baseline Survey Responses |
Baseline Survey Responses |
The total number of survey responses collected from the control group in brand lift studies. |
dimension |
Billable Cost (Adv Currency) |
Billable Cost (Adv Currency) |
The total cost invoiced to partners for using Display & Video 360, reported in the advertiser’s currency. |
metric |
Budget Segment Type |
Budget Segment Type |
The type of budget allocation for a specific segment within an insertion order, determining how spend is distributed over a period. |
dimension |
CM Placement ID |
CM Placement ID |
The unique identifier for a placement in Campaign Manager 360 (CM360), which can be associated with creatives in Display & Video 360. |
dimension |
CPM Fee 1 (Adv Currency) |
CPM Fee 1 (Adv Currency) |
The first CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 2 (Adv Currency) |
CPM Fee 2 (Adv Currency) |
The second CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 3 (Adv Currency) |
CPM Fee 3 (Adv Currency) |
The third CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 4 (Adv Currency) |
CPM Fee 4 (Adv Currency) |
The fourth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 5 (Adv Currency) |
CPM Fee 5 (Adv Currency) |
The fifth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Campaign Budget |
Campaign Budget |
The total budget allocated to a campaign, often segmented over specific periods. This field helps track the financial spend for a campaign. |
metric |
Campaign Creative Types |
Campaign Creative Types |
The types of creative assets used within a campaign (e.g., image, video, native). The DV360 API campaigns resource can include creative types. |
dimension |
Campaign Demographic Targeting Age |
Campaign Demographic Targeting Age |
The age group targeted for the advertising campaign. |
dimension |
Campaign Demographic Targeting Gender |
Campaign Demographic Targeting Gender |
The gender targeted for the advertising campaign. |
dimension |
Campaign Demographic Targeting Household Income |
Campaign Demographic Targeting Household Income |
The household income demographic targeted for the advertising campaign. |
dimension |
Campaign End Date |
Campaign End Date |
The planned date on which the campaign is scheduled to conclude. |
dimension |
Campaign Environment Targeting |
Campaign Environment Targeting |
The digital environments (e.g., web, mobile app, video) targeted for the advertising campaign. |
dimension |
Campaign Goal |
Campaign Goal |
The primary objective or goal defined for the advertising campaign (e.g., brand awareness, website traffic, conversions). |
dimension |
Campaign Goal KPI |
Campaign Goal KPI |
The Key Performance Indicator (KPI) chosen as the primary goal for the campaign (e.g., CPM, CPA, CTR, Viewable %). |
dimension |
Campaign Name |
Campaign Name |
The user-defined name of the campaign. |
dimension |
Campaign Start Date |
Campaign Start Date |
The planned date on which the campaign is scheduled to begin. |
dimension |
Conversion type |
Conversion type |
The type of conversion (e.g., purchase, lead, sign-up). |
dimension |
Cost (Adv Currency) |
Cost (Adv Currency) |
The total cost incurred for the advertising activity, reported in the advertiser’s currency. |
metric |
Cost eCPA (Adv Currency) |
Cost eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) in the advertiser’s currency. |
metric |
Cost eCPA (PC) (Adv Currency) |
Cost eCPA (PC) (Adv Currency) |
The effective Cost Per Acquisition for post-click conversions, calculated in the advertiser’s currency. |
metric |
Cost eCPC (Adv Currency) |
Cost eCPC (Adv Currency) |
The effective Cost Per Click, calculated in the advertiser’s currency. |
metric |
Cost eCPM (Adv Currency) |
Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions), calculated in the advertiser’s currency. |
metric |
Country Name |
Country Name |
The name of the country where ad impressions were served or users are located. |
dimension |
Current Insertion Order Goal Type |
Current Insertion Order Goal Type |
The type of goal defined for the current insertion order (e.g., impressions, clicks, conversions). |
dimension |
Custom Bidding Algorithm Id |
Custom Bidding Algorithm Id |
The unique system-assigned identifier for a custom bidding algorithm. |
metric |
Custom Bidding Algorithm Name |
Custom Bidding Algorithm Name |
The user-defined display name for a custom bidding algorithm. |
dimension |
Custom Bidding: % Impressions with positive custom value |
Custom Bidding: % Impressions with positive custom value |
The percentage of impressions that were assigned a positive value by a custom bidding script, indicating their relevance to campaign goals. |
metric |
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency) |
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency) |
An estimated Cost Per Mille (CPM) for impressions that have a specific custom value, reported in the advertiser’s currency, derived from custom bidding strategies. |
metric |
Custom Fee 1 (Adv Currency) |
Custom Fee 1 (Adv Currency) |
The amount of the first custom fee applied to a campaign or line item, billed by the partner, and reported in the advertiser’s currency. |
metric |
Custom Fee 2 (Adv Currency) |
Custom Fee 2 (Adv Currency) |
The amount of the second custom fee applied to a campaign or line item, billed by the partner, and reported in the advertiser’s currency. |
metric |
DCM Placement ID |
DCM Placement ID |
The unique identifier for an ad placement defined in Campaign Manager 360 (DCM). |
metric |
DMA Name |
DMA Name |
The name of the Designated Market Area (DMA). |
dimension |
Data Fees (Adv Currency) |
Data Fees (Adv Currency) |
Fees incurred for the use of third-party data or audience segments, reported in the advertiser’s currency. |
metric |
Data Management Platform Fee (Adv Currency) |
Data Management Platform Fee (Adv Currency) |
The fee charged by a Data Management Platform (DMP) for audience segment data, in the advertiser’s currency. |
metric |
DoubleVerify Fee (Adv Currency) |
DoubleVerify Fee (Adv Currency) |
The fee charged to the advertiser for using DoubleVerify’s ad verification services, reported in the advertiser’s currency. |
metric |
Engagement Rate (YouTube) |
Engagement Rate (YouTube) |
The rate at which users interact with YouTube ads, calculated as the number of engagements (e.g., clicks on card teasers and icons) divided by the number of ad impressions. |
metric |
Engagements (YouTube) |
Engagements (YouTube) |
The total number of user engagements (e.g., clicks, views, shares) with YouTube ads. |
metric |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID |
Active View: Custom Metric ID |
A filter to specify the ID of a custom Active View metric in a report. |
dimension |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME |
Active View: Custom Metric Name |
A filter to specify the name of a custom Active View metric in a report. |
dimension |
FILTER_ADVERTISER |
Advertiser ID |
Filters reports by the unique identifier of the advertiser. |
dimension |
FILTER_ADVERTISER_CURRENCY |
Advertiser Currency |
Filters reports by the currency used by the advertiser. |
dimension |
FILTER_ADVERTISER_INTEGRATION_CODE |
Advertiser Integration Code |
Filters reports by the advertiser’s integration code, an external identifier. |
dimension |
FILTER_ADVERTISER_INTEGRATION_STATUS |
Advertiser Status |
Filters reports by the status of the advertiser (e.g., active, paused). |
dimension |
FILTER_ADVERTISER_NAME |
Advertiser |
Filters reports by the name of the advertiser. |
dimension |
FILTER_ADVERTISER_TIMEZONE |
Advertiser Time Zone |
A filter dimension for reports, representing the time zone configured for the advertiser. |
dimension |
FILTER_AD_POSITION |
Ad Position |
A filter dimension for reports, indicating where on a page or screen an ad was displayed. |
dimension |
FILTER_AD_TYPE |
Ad Type |
Filters reports by the type of ad (e.g., standard, in-stream video). |
dimension |
FILTER_AMP_PAGE_REQUEST |
AMP Page Request |
A filter to segment data based on whether the impression was served on an Accelerated Mobile Page (AMP) webpage. |
dimension |
FILTER_APP_URL |
App/URL |
Filters reports by the app or URL where impressions were served. |
dimension |
FILTER_APP_URL_EXCLUDED |
App/URL Excluded |
A filter to exclude specific apps or URLs from targeting. |
dimension |
FILTER_AUDIENCE_LIST |
Audience List |
A filter dimension for reports, representing a specific list of target audience segments. |
dimension |
FILTER_AUDIENCE_LIST_TYPE |
Audience List Type |
A filter for the type of audience list used in targeting. Examples include remarketing lists, affinity audiences, or custom audiences. |
dimension |
FILTER_BILLABLE_OUTCOME |
Billable Outcome |
A filter for the billable outcome of an ad impression (e.g., ‘Impression’), which defines how advertisers are charged. |
dimension |
FILTER_BROWSER |
Browser |
A filter dimension for reports, identifying the web browser used by the user viewing the ad. |
dimension |
FILTER_BUDGET_SEGMENT_BUDGET |
Budget Segment Budget |
A filter dimension for reports, representing the allocated budget for a specific budget segment. |
dimension |
FILTER_BUDGET_SEGMENT_DESCRIPTION |
Budget Segment Name |
A filter dimension for reports, providing the descriptive name for a budget segment. |
dimension |
FILTER_BUDGET_SEGMENT_END_DATE |
Budget Segment End Date |
A filter dimension for reports, indicating the end date for a specific budget segment. |
dimension |
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE |
Budget Segment Pacing Percentage |
A filter to specify the pacing percentage for a budget segment. |
metric |
FILTER_BUDGET_SEGMENT_START_DATE |
Budget Segment Start Date |
A filter dimension for reports, indicating the start date for a specific budget segment. |
dimension |
FILTER_CAMPAIGN_DAILY_FREQUENCY |
Insertion Order Daily Frequency |
A filter to specify the daily frequency cap for a campaign. |
dimension |
FILTER_CARRIER_NAME |
ISP or Carrier |
A filter for the name of the internet service provider (ISP) or mobile carrier used by the audience. |
dimension |
FILTER_CHANNEL_ID |
Channel ID |
A filter for the unique identifier of a specific channel, such as a YouTube channel, where ads were displayed. |
metric |
FILTER_CHANNEL_NAME |
Channel |
A filter dimension for reports, identifying the advertising channel (e.g., web, app, video). |
dimension |
FILTER_CHANNEL_TYPE |
Channel Type |
A filter dimension for reports, categorizing the type of advertising channel. |
dimension |
FILTER_CITY |
City ID |
A filter dimension for reports, representing the unique identifier for a city. |
dimension |
FILTER_CITY_NAME |
City |
A filter dimension for reports, representing the city where ad impressions occurred. |
dimension |
FILTER_CM360_PLACEMENT_ID |
CM360 Placement ID |
Filters reports by the unique identifier of the Campaign Manager 360 (CM360) placement. |
dimension |
FILTER_COMPANION_CREATIVE_ID |
Companion Creative ID |
A filter for the unique identifier of a companion creative that displays alongside a video or rich media ad. |
dimension |
FILTER_COMPANION_CREATIVE_NAME |
Companion Creative |
Filters reports by the name of the companion creative associated with a video or audio ad. |
dimension |
FILTER_COUNTRY |
Country |
Filters reports by the country where ad events occurred. |
dimension |
FILTER_CREATIVE |
Creative |
Filters reports by the name of the creative. |
dimension |
FILTER_CREATIVE_ASSET |
Creative Asset |
Filters reports by the name or identifier of a creative asset used within a creative. |
dimension |
FILTER_CREATIVE_ATTRIBUTE |
Creative Attributes |
A filter dimension for reports, detailing characteristics or attributes of the creative asset. |
dimension |
FILTER_CREATIVE_HEIGHT |
Creative Height |
Filters reports by the height of the creative in pixels. |
dimension |
FILTER_CREATIVE_ID |
Creative ID |
Filters reports by the unique identifier of the creative. |
dimension |
FILTER_CREATIVE_INTEGRATION_CODE |
Creative Integration Code |
Filters reports by the creative’s integration code, an external identifier. |
dimension |
FILTER_CREATIVE_RENDERED_IN_AMP |
Creative Rendered in AMP |
A filter to segment data based on whether the creative was rendered within an Accelerated Mobile Page (AMP) environment. |
dimension |
FILTER_CREATIVE_SIZE |
Creative Size |
Filters reports by the dimensions (width x height) of the creative. |
dimension |
FILTER_CREATIVE_SOURCE |
Creative Source |
Filters reports by the source of the creative (e.g., Campaign Manager 360, third-party ad server). |
dimension |
FILTER_CREATIVE_STATUS |
Creative Status |
Filters reports by the status of the creative (e.g., active, paused). |
dimension |
FILTER_CREATIVE_TYPE |
Creative Type |
Filters reports by the type of creative (e.g., standard, in-stream video). |
dimension |
FILTER_CREATIVE_WIDTH |
Creative Width |
Filters reports by the width of the creative in pixels. |
dimension |
FILTER_DATA_SOURCE |
Data Source |
A filter for the origin of the data, such as first-party, third-party, or Google data. |
dimension |
FILTER_DATE |
Date |
Filters reports by the specific date of the recorded data. |
dimension |
FILTER_DAY_OF_WEEK |
Day of Week |
A filter dimension for reports, representing the day of the week (e.g., Monday, Tuesday). |
dimension |
FILTER_DEVICE_MAKE |
Device Make |
A filter for the manufacturer or brand of a device (e.g., Roku, Samsung) on which ads are displayed, used for targeting or reporting device-specific performance. |
dimension |
FILTER_DEVICE_TYPE |
Device Type |
Filters reports by the type of device used by the audience (e.g., desktop, mobile, tablet). |
dimension |
FILTER_DMA |
DMA Code |
A filter dimension for reports, representing the Designated Market Area (DMA) code. |
dimension |
FILTER_DOMAIN |
Domain |
A filter for the specific web domain where the ad was served. |
dimension |
FILTER_EXCHANGE_CODE |
Exchange Code |
A filter used in performance reports to identify or analyze data based on the ad exchange where the impression was served. |
dimension |
FILTER_EXCHANGE_ID |
Exchange ID |
Filters reports by the unique identifier of the ad exchange. |
dimension |
FILTER_FLOODLIGHT_ACTIVITY_ID |
Floodlight Activity ID |
Filters reports by the unique identifier of the Floodlight activity. |
dimension |
FILTER_INSERTION_ORDER |
Insertion Order ID |
Filters reports by the unique identifier of the insertion order. |
metric |
FILTER_INSERTION_ORDER_INTEGRATION_CODE |
Insertion Order Integration Code |
Filters reports by the insertion order’s integration code, an external identifier. |
dimension |
FILTER_INSERTION_ORDER_NAME |
Insertion Order |
Filters reports by the name of the insertion order. |
dimension |
FILTER_INSERTION_ORDER_STATUS |
Insertion Order Status |
Filters reports by the status of the insertion order (e.g., active, paused). |
dimension |
FILTER_INVENTORY_DELIVERY_METHOD |
Inventory Delivery Method |
A filter for the method by which inventory is delivered (e.g., programmatic guaranteed, preferred deal). |
dimension |
FILTER_INVENTORY_RATE_TYPE |
Inventory Rate Type |
Filters reports by the rate type of the inventory (e.g., CPM fixed, CPM floor). |
dimension |
FILTER_INVENTORY_SOURCE_EXTERNAL_ID |
Inventory Source ID (external) |
A filter for the external unique identifier of the inventory source. |
dimension |
FILTER_INVENTORY_SOURCE_GROUP_ID |
Inventory Source Group ID |
A filter that identifies a specific inventory source group, used for targeting or reporting purposes. |
dimension |
FILTER_INVENTORY_SOURCE_ID |
Inventory Source ID |
Filters reports by the unique identifier of the inventory source. |
metric |
FILTER_INVENTORY_SOURCE_NAME |
Inventory Source |
Filters reports by the name of the inventory source. |
dimension |
FILTER_INVENTORY_SOURCE_TYPE |
Inventory Source Type |
Filters reports by the type of inventory source (e.g., open auction, private deal). |
dimension |
FILTER_LINE_ITEM |
Line Item ID |
Filters reports by the unique identifier of the line item. |
metric |
FILTER_LINE_ITEM_BUDGET |
Line Item Budget |
A filter dimension for reports, representing the budget allocated to a specific line item. |
metric |
FILTER_LINE_ITEM_DAILY_FREQUENCY |
Line Item Daily Frequency |
A filter for the daily frequency cap set on a line item, limiting the number of times an ad is shown to a user per day. |
dimension |
FILTER_LINE_ITEM_END_DATE |
Line Item End Date |
Filters reports by the end date of the line item. |
dimension |
FILTER_LINE_ITEM_INTEGRATION_CODE |
Line Item Integration Code |
Filters reports by the line item’s integration code, an external identifier. |
dimension |
FILTER_LINE_ITEM_NAME |
Line Item |
Filters reports by the name of the line item. |
dimension |
FILTER_LINE_ITEM_START_DATE |
Line Item Start Date |
Filters reports by the start date of the line item. |
dimension |
FILTER_LINE_ITEM_STATUS |
Line Item Status |
Filters reports by the status of the line item (e.g., active, paused). |
dimension |
FILTER_LINE_ITEM_TYPE |
Line Item Type |
Filters reports by the type of line item (e.g., display, video, audio). |
dimension |
FILTER_MEDIA_PLAN |
Campaign ID |
Filters reports by the unique identifier of the campaign. |
metric |
FILTER_MEDIA_PLAN_NAME |
Campaign |
Filters reports by the name of the campaign. |
dimension |
FILTER_MEDIA_TYPE |
Media Type |
Filters reports by the type of media used (e.g., display, video, audio). |
dimension |
FILTER_MONTH |
Month |
Filters reports by the calendar month of the recorded data. |
dimension |
FILTER_OS |
Operating System |
A filter dimension for reports, identifying the operating system of the device used by the user viewing the ad. |
dimension |
FILTER_PAGE_LAYOUT |
Environment |
A filter dimension for reports, describing the environment where the ad was served (e.g., mobile app, mobile web, desktop). |
dimension |
FILTER_PARTNER |
Partner ID |
Filters reports by the unique identifier of the partner. |
metric |
FILTER_PARTNER_CURRENCY |
Partner Currency |
Filters reports by the currency used by the partner. |
dimension |
FILTER_PARTNER_NAME |
Partner |
Filters reports by the name of the partner. |
dimension |
FILTER_PARTNER_STATUS |
Partner Status |
A filter dimension for reports, indicating the operational status of a partner. |
dimension |
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS |
Placement (All YouTube Channels) |
A filter dimension for reports, allowing filtering by placements across all YouTube channels. |
dimension |
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS |
Placement Name (All YouTube Channels) |
A filter dimension for reports, providing the name of placements across all YouTube channels. |
dimension |
FILTER_PLATFORM |
Platform |
Filters reports by the platform or operating system on which the ad was served. |
dimension |
FILTER_POSITION_IN_CONTENT |
Position in Content |
A filter for the position of an ad within content (e.g., in-stream, out-stream, in-article). |
dimension |
FILTER_PUBLIC_INVENTORY |
Public Inventory |
A filter to target or exclude public inventory sources (e.g., open exchanges). |
dimension |
FILTER_QUARTER |
Quarter |
A filter for the financial quarter in which the data occurred. |
dimension |
FILTER_REGION |
Region ID |
A filter dimension for reports, representing the unique identifier for a geographical region. |
metric |
FILTER_REGION_NAME |
Region |
A filter dimension for reports, representing the geographical region where ad impressions occurred. |
dimension |
FILTER_SITE_ID |
App/URL ID |
Filters reports by the unique identifier of the app or URL (site). |
dimension |
FILTER_TARGETED_DATA_PROVIDERS |
Targeted Data Providers |
Filters reports by the data providers whose audience segments are targeted in the campaign. |
dimension |
FILTER_TIME_OF_DAY |
Time of Day |
Filters reports by the time of day when ad events occurred. |
metric |
FILTER_TRUEVIEW_AD |
YouTube Ad |
Filters reports by the name of the TrueView (YouTube) ad. |
dimension |
FILTER_TRUEVIEW_AD_GROUP |
YouTube Ad Group |
Filters reports by the name of the TrueView (YouTube) ad group. |
dimension |
FILTER_TRUEVIEW_AD_GROUP_AD_ID |
YouTube Ad ID |
Filters reports by the unique identifier of the TrueView (YouTube) ad. |
metric |
FILTER_TRUEVIEW_AD_GROUP_ID |
YouTube Ad Group ID |
Filters reports by the unique identifier of the TrueView (YouTube) ad group. |
metric |
FILTER_TRUEVIEW_AD_TYPE_NAME |
YouTube Ad Type |
A filter dimension for reports, representing the specific type of TrueView ad on YouTube (e.g., in-stream, discovery). |
dimension |
FILTER_TRUEVIEW_AGE |
Age |
A filter dimension for reports, representing the age demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS |
Detailed Demographics |
A filter for detailed demographic segments of the audience targeted by TrueView ads. |
dimension |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID |
Detailed Demographics ID |
A filter for the unique identifier of detailed demographic segments targeted by TrueView ads. |
metric |
FILTER_TRUEVIEW_GENDER |
Gender |
A filter dimension for reports, representing the gender demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_HOUSEHOLD_INCOME |
Household Income |
A filter dimension for reports, representing the household income demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_INTEREST |
Interest |
A filter for the specific interests of the audience targeted by TrueView ads. |
dimension |
FILTER_TRUEVIEW_PARENTAL_STATUS |
Parental Status |
A filter dimension for reports, representing the parental status demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_REMARKETING_LIST_NAME |
Remarketing List |
A filter for the name of the remarketing list used for targeting TrueView ads. |
dimension |
FILTER_USER_LIST |
Audience List ID |
A filter for the unique identifier of a specific user or audience list used for targeting. |
metric |
FILTER_VARIANT_NAME |
Variant Name |
The name of the creative or ad variant used as a filter in reports. |
dimension |
FILTER_VENDOR_MEASUREMENT_MODE |
Vendor Measurement Mode |
A filter used to specify the mode of vendor measurement for reporting. |
dimension |
FILTER_VIDEO_COMPANION_CREATIVE_SIZE |
Companion Creative Size |
A filter to segment data by the size of companion creatives served alongside video ads. |
dimension |
FILTER_VIDEO_CONTINUOUS_PLAY |
Video Continuous Play |
A filter to segment data based on whether the video ad was set for continuous play. |
dimension |
FILTER_VIDEO_DURATION |
Video Duration |
Filters reports by the duration of the video creative. |
metric |
FILTER_VIDEO_PLAYER_SIZE |
Video Player Size |
A filter for the dimensions or size of the video player where the ad was shown. |
dimension |
FILTER_WEEK |
Week |
A filter dimension for reports, representing the week for which the data is reported. |
dimension |
FILTER_YEAR |
Year |
A filter dimension for reports, representing the calendar year. |
metric |
FILTER_YOUTUBE_AD_VIDEO |
YouTube Ad Video |
A filter used in performance reports to specifically target or analyze data related to YouTube video ads. |
dimension |
FILTER_YOUTUBE_AD_VIDEO_ID |
YouTube Ad Video ID |
The unique identifier for a YouTube video used as a creative in an ad. This ID can be used to search for the video on the YouTube platform. |
dimension |
FILTER_ZIP_POSTAL_CODE |
Zip Code |
A filter dimension for reports, representing the zip or postal code. |
dimension |
Floodlight Activity Name |
Floodlight Activity Name |
The name of the Floodlight activity that recorded a conversion. |
dimension |
Insertion Order Affinity & In Market Targeting - Exclude |
Insertion Order Affinity & In Market Targeting - Exclude |
Specifies affinity and in-market audience segments to be excluded from an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders. |
dimension |
Insertion Order Affinity & In Market Targeting - Include |
Insertion Order Affinity & In Market Targeting - Include |
Specifies affinity and in-market audience segments to be included in an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders. |
dimension |
Insertion Order App Collection Targeting - Exclude |
Insertion Order App Collection Targeting - Exclude |
A list of app collections to be excluded from targeting for the insertion order. |
dimension |
Insertion Order App Collection Targeting - Include |
Insertion Order App Collection Targeting - Include |
A list of app collections to be included in targeting for the insertion order. |
dimension |
Insertion Order App Targeting - Exclude |
Insertion Order App Targeting - Exclude |
Specifies a list of mobile applications (apps) where ads from this Insertion Order should not be served. This is a negative targeting option to prevent ads from appearing in undesirable app environments. |
dimension |
Insertion Order App Targeting - Include |
Insertion Order App Targeting - Include |
Specifies a list of mobile applications (apps) where ads from this Insertion Order should be served. This is an inclusive targeting option to focus ad delivery on desired app environments. |
dimension |
Insertion Order Apply Floor Price For Deals |
Insertion Order Apply Floor Price For Deals |
Indicates whether a minimum floor price is applied to deals for the insertion order. |
dimension |
Insertion Order Audience Targeting - Exclude |
Insertion Order Audience Targeting - Exclude |
Specifies audience segments or types to be excluded from the insertion order’s targeting. |
dimension |
Insertion Order Audience Targeting - Include |
Insertion Order Audience Targeting - Include |
Specifies audience segments or types to be included in the insertion order’s targeting. |
dimension |
Insertion Order Auto Budget Allocation |
Insertion Order Auto Budget Allocation |
Indicates whether the budget for the Insertion Order is automatically allocated across its duration or line items, optimizing spend towards campaign goals. |
dimension |
Insertion Order Bid Strategy Do Not Exceed |
Insertion Order Bid Strategy Do Not Exceed |
A threshold for the bid strategy at the insertion order level, indicating a maximum CPM value not to be exceeded (if set to 0, it’s not enabled). |
dimension |
Insertion Order Bid Strategy Unit |
Insertion Order Bid Strategy Unit |
The unit used for the insertion order’s bid strategy, such as CPA, CPC, or custom impression value/cost. |
dimension |
Insertion Order Brand Safety Custom Settings |
Insertion Order Brand Safety Custom Settings |
Customized brand safety settings applied at the insertion order level to manage ad content suitability. |
dimension |
Insertion Order Brand Safety Sensitivity Setting |
Insertion Order Brand Safety Sensitivity Setting |
The brand safety sensitivity setting applied to an insertion order, controlling content suitability. |
dimension |
Insertion Order Browser Targeting - Exclude |
Insertion Order Browser Targeting - Exclude |
This field specifies the web browsers to be excluded from targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER. |
dimension |
Insertion Order Browser Targeting - Include |
Insertion Order Browser Targeting - Include |
This field specifies the web browsers to be included in targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER. |
dimension |
Insertion Order Budget Segments |
Insertion Order Budget Segments |
A breakdown of the insertion order’s total budget into smaller segments, each with its own allocated amount and date range. |
dimension |
Insertion Order Budget Type |
Insertion Order Budget Type |
Defines how the budget for the Insertion Order is measured, either based on currency (e.g., USD) or a number of impressions. |
dimension |
Insertion Order Carrier Targeting - Exclude |
Insertion Order Carrier Targeting - Exclude |
A list of mobile carriers or ISPs to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Carrier Targeting - Include |
Insertion Order Carrier Targeting - Include |
Defines which wireless carriers or internet service providers (ISPs) to include when targeting ads within an insertion order. |
dimension |
Insertion Order Category Targeting - Exclude |
Insertion Order Category Targeting - Exclude |
A list of content categories to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Category Targeting - Include |
Insertion Order Category Targeting - Include |
Determines the content categories to include for ad targeting at the insertion order level. |
dimension |
Insertion Order Channel Targeting - Exclude |
Insertion Order Channel Targeting - Exclude |
A list of specific channels (custom groups of websites or apps) to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Channel Targeting - Include |
Insertion Order Channel Targeting - Include |
Specifies the advertising channels to include for ad display within an insertion order. |
dimension |
Insertion Order Connection Speed Targeting |
Insertion Order Connection Speed Targeting |
Targets users based on their internet connection speed (e.g., broadband, dial-up) at the insertion order level. |
dimension |
Insertion Order Content Duration Targeting |
Insertion Order Content Duration Targeting |
Specifies content duration preferences for targeting at the insertion order level. |
dimension |
Insertion Order Content Stream Type Targeting |
Insertion Order Content Stream Type Targeting |
Specifies content stream type preferences (e.g., live, on-demand) for targeting at the insertion order level. |
dimension |
Insertion Order Custom List Targeting |
Insertion Order Custom List Targeting |
Targeting based on custom lists, allowing for inclusion or exclusion of specific user segments for an insertion order. |
dimension |
Insertion Order Daypart Targeting |
Insertion Order Daypart Targeting |
Specifies the days of the week and times of day when ads are eligible to serve within an insertion order. |
dimension |
Insertion Order Daypart Targeting Time Zone |
Insertion Order Daypart Targeting Time Zone |
Sets the time zone to be used for daypart targeting within an insertion order, either based on the user’s local time or the advertiser’s time zone. |
dimension |
Insertion Order Demographic Targeting Age |
Insertion Order Demographic Targeting Age |
The age demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Gender |
Insertion Order Demographic Targeting Gender |
The gender demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Household Income |
Insertion Order Demographic Targeting Household Income |
The household income demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Parental Status |
Insertion Order Demographic Targeting Parental Status |
The parental status demographic segments targeted by the insertion order. |
dimension |
Insertion Order Details |
Insertion Order Details |
Comprehensive details about an insertion order, including its unique ID, display name, type, status, associated costs, budget pacing, frequency capping, and integration specifics. |
dimension |
Insertion Order Device Targeting - Exclude |
Insertion Order Device Targeting - Exclude |
A list of device types or models to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Device Targeting - Include |
Insertion Order Device Targeting - Include |
Selects specific device types (e.g., computers, smartphones, tablets, connected TVs) to include for ad targeting within an insertion order. |
dimension |
Insertion Order Digital Content Labels - Exclude |
Insertion Order Digital Content Labels - Exclude |
A list of digital content labels to be excluded from targeting for the insertion order (e.g., G, PG, MA). |
dimension |
Insertion Order Environment Targeting |
Insertion Order Environment Targeting |
Targets ads based on the environment where they will be displayed (e.g., web, in-app) at the insertion order level. |
dimension |
Insertion Order Fees |
Insertion Order Fees |
All fees associated with the insertion order, which can include various categories, amounts, and types. |
dimension |
Insertion Order Frequency Amount |
Insertion Order Frequency Amount |
The numerical value that defines the frequency cap for an insertion order, for example, the ‘y’ in ‘show x impressions over y period’. |
metric |
Insertion Order Frequency Enabled |
Insertion Order Frequency Enabled |
Indicates whether impression-based frequency capping is enabled for the insertion order. |
dimension |
Insertion Order Frequency Exposures |
Insertion Order Frequency Exposures |
The number of times an ad in the insertion order can be shown to the same user within the specified frequency period. |
metric |
Insertion Order Frequency Period |
Insertion Order Frequency Period |
The time unit (e.g., minutes, hours, days, weeks, months) over which the frequency cap for the insertion order is applied. |
dimension |
Insertion Order Geography Targeting - Exclude |
Insertion Order Geography Targeting - Exclude |
A list of geographic regions to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Geography Targeting - Include |
Insertion Order Geography Targeting - Include |
Defines the geographic locations (e.g., countries, regions, cities) to include for ad targeting within an insertion order. |
dimension |
Insertion Order Insertion Order Optimization |
Insertion Order Insertion Order Optimization |
Specifies the optimization objective or strategy applied to the Insertion Order, such as maximizing viewable impressions or achieving a certain KPI. |
dimension |
Insertion Order Inventory Source Targeting - Authorized Seller Options |
Insertion Order Inventory Source Targeting - Authorized Seller Options |
Specifies whether the insertion order targets inventory from authorized sellers (e.g., direct sellers, resellers) as defined by ads.txt. |
dimension |
Insertion Order Inventory Source Targeting - Exclude |
Insertion Order Inventory Source Targeting - Exclude |
A list of inventory sources (e.g., ad exchanges) to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Inventory Source Targeting - Include |
Insertion Order Inventory Source Targeting - Include |
Specifies which inventory sources (e.g., exchanges, publishers) to include for ad delivery within an insertion order. |
dimension |
Insertion Order Inventory Source Targeting - Target New Exchanges |
Insertion Order Inventory Source Targeting - Target New Exchanges |
Indicates whether the insertion order is configured to automatically target newly integrated inventory exchanges. |
dimension |
Insertion Order Io Subtype |
Insertion Order Io Subtype |
The specific subtype of the insertion order, such as Standard, Connected TV, or Digital Out of Home. |
dimension |
Insertion Order Keyword List Targeting - Exclude |
Insertion Order Keyword List Targeting - Exclude |
A list of keyword lists to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Keyword Targeting - Exclude |
Insertion Order Keyword Targeting - Exclude |
Specifies keywords or phrases that are excluded from content targeting for this Insertion Order. Ads will not be served on content identified by these keywords. |
dimension |
Insertion Order Keyword Targeting - Include |
Insertion Order Keyword Targeting - Include |
Specifies keywords or phrases that are included in content targeting for this Insertion Order. Ads will be served on content identified by these keywords. |
dimension |
Insertion Order Kpi Algorithm Id |
Insertion Order Kpi Algorithm Id |
The identifier of the Key Performance Indicator (KPI) algorithm applied at the insertion order level. |
dimension |
Insertion Order Kpi Type |
Insertion Order Kpi Type |
The type of Key Performance Indicator (KPI) set as the performance goal for the insertion order (e.g., CPM, CPC, CPA, CTR, Viewability). |
dimension |
Insertion Order Kpi Value |
Insertion Order Kpi Value |
The target value for the Key Performance Indicator (KPI) associated with the Insertion Order, used to measure its success against defined objectives. |
metric |
Insertion Order Language Targeting - Exclude |
Insertion Order Language Targeting - Exclude |
A list of languages to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Language Targeting - Include |
Insertion Order Language Targeting - Include |
Targets users based on their browser or device language settings at the insertion order level. |
dimension |
Insertion Order Measure DAR |
Insertion Order Measure DAR |
dimension |
|
Insertion Order Measure DAR Channel |
Insertion Order Measure DAR Channel |
dimension |
|
Insertion Order Name |
Insertion Order Name |
The name of the insertion order. |
dimension |
Insertion Order Pacing |
Insertion Order Pacing |
Defines the strategy for how an insertion order’s budget is spent over its flight, such as evenly distributed or accelerated. |
dimension |
Insertion Order Pacing Amount |
Insertion Order Pacing Amount |
The specific budget amount designated for pacing an insertion order over its flight. |
metric |
Insertion Order Pacing Rate |
Insertion Order Pacing Rate |
The rate at which an insertion order’s budget is paced, such as ‘ASAP’, ‘Even’, or ‘Ahead’. |
dimension |
Insertion Order Position Targeting - Audio Position In Content |
Insertion Order Position Targeting - Audio Position In Content |
Targets specific positions for audio ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order. |
dimension |
Insertion Order Position Targeting - Display On Screen |
Insertion Order Position Targeting - Display On Screen |
Targets the on-screen position where display ads will appear for an insertion order. |
dimension |
Insertion Order Position Targeting - Display Position In Content |
Insertion Order Position Targeting - Display Position In Content |
Targets specific outstream positions for display ads within content (e.g., in-article, in-banner, in-feed) for an insertion order. |
dimension |
Insertion Order Position Targeting - Video On Screen |
Insertion Order Position Targeting - Video On Screen |
Specifies targeting for the on-screen position of video ads within an Insertion Order, ensuring ads appear in visible and desirable locations. |
dimension |
Insertion Order Position Targeting - Video Position In Content |
Insertion Order Position Targeting - Video Position In Content |
Targets specific instream positions for video ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order. |
dimension |
Insertion Order Site Targeting - Exclude |
Insertion Order Site Targeting - Exclude |
Excludes specific websites or URLs from serving ads for the insertion order. |
dimension |
Insertion Order Site Targeting - Include |
Insertion Order Site Targeting - Include |
Specifies which websites to include for ad targeting within an insertion order. |
dimension |
Insertion Order Third Party Verification Labels |
Insertion Order Third Party Verification Labels |
Labels provided by a third-party verification service to apply brand safety, suitability, fraud prevention, and viewability settings at the insertion order level. Note: This field will no longer be writable after February 2026. |
dimension |
Insertion Order Third Party Verification Services |
Insertion Order Third Party Verification Services |
The third-party vendor providing verification services for an insertion order, such as Integral Ad Science or DoubleVerify. |
dimension |
Insertion Order Timestamp |
Insertion Order Timestamp |
The timestamp indicating the creation or last update time of an insertion order. |
dimension |
Insertion Order Type |
Insertion Order Type |
The classification of an insertion order (e.g., standard, YouTube & Partners). The DV360 API allows for creating insertion orders. |
dimension |
Insertion Order Video Player Size Targeting |
Insertion Order Video Player Size Targeting |
Targets ads based on the size of the video player where they will be displayed within an insertion order. |
dimension |
Insertion Order Viewability Omid Targeting Enabled |
Insertion Order Viewability Omid Targeting Enabled |
Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the insertion order. |
dimension |
Insertion Order Viewability Targeting Active View |
Insertion Order Viewability Targeting Active View |
The Active View settings applied to an insertion order to target inventory based on its predicted viewability. |
dimension |
Insertion Order_Format |
Insertion Order_Format |
The ad format used within the insertion order. |
dimension |
Insertion Order_ID |
Insertion Order_ID |
The unique identifier for the insertion order. |
dimension |
Insertion Order_Publisher |
Insertion Order_Publisher |
The publisher associated with the insertion order. |
dimension |
Insertion Order_audience_type |
Insertion Order_audience_type |
The type of audience targeted by the insertion order. |
dimension |
Insertion Order_demographic |
Insertion Order_demographic |
Demographic targeting settings applied to the insertion order. |
dimension |
Insertion Order_end_date |
Insertion Order_end_date |
The planned end date for the insertion order. |
dimension |
Insertion Order_start_date |
Insertion Order_start_date |
The planned start date for the insertion order. |
dimension |
Insertion Order_targeting |
Insertion Order_targeting |
The overall targeting criteria configured for the insertion order. |
dimension |
Integral Ad Science Pre-Bid Fee (Adv Currency) |
Integral Ad Science Pre-Bid Fee (Adv Currency) |
The fee charged by Integral Ad Science (IAS) for pre-bid brand safety and viewability segments, in the advertiser’s currency. |
metric |
Inventory Commitment |
Inventory Commitment |
Specifies the type of inventory commitment, such as guaranteed or non-guaranteed. |
dimension |
Inventory Source End Date |
End Date |
The end date for which an inventory source or deal is active. |
dimension |
Inventory Source Exchange |
Exchange |
The ad exchange through which the inventory source is provided. |
dimension |
Inventory Source Order Name |
Inventory Source Order Name |
The name of the inventory source order, which specifies the details of a publisher’s ad inventory deal. |
dimension |
Inventory Source Product Name |
Inventory Source Product Name |
The name of the product within an inventory source order, detailing specific ad placements or inventory offerings. |
dimension |
Inventory Source Start Date |
Start Date |
The start date for which an inventory source or deal is active. |
dimension |
Life Event |
Life Event |
Audience targeting based on significant life events (e.g., college graduation, moving). |
dimension |
Line Item Affinity & In Market Targeting - Include |
Line Item Affinity & In Market Targeting - Include |
A list of affinity and/or in-market audience lists to be included in targeting for the line item. |
dimension |
Line Item App Collection Targeting - Exclude |
Line Item App Collection Targeting - Exclude |
A list of app collections to be excluded from targeting for the line item. |
dimension |
Line Item App Collection Targeting - Include |
Line Item App Collection Targeting - Include |
Includes specific app collections (categories of apps) for targeting ads within the line item. |
dimension |
Line Item Bid Multipliers |
Line Item Bid Multipliers |
Adjustments that multiply the base bid for specific targeting criteria within a line item. |
dimension |
Line Item Bid Strategy Type |
Line Item Bid Strategy Type |
The type of bidding strategy employed for a line item (e.g., maximize conversions, target CPA). |
dimension |
Line Item Bid Strategy Unit |
Line Item Bid Strategy Unit |
The unit used for the line item’s bid strategy (e.g., CPA, CPC, custom impression value/cost). |
dimension |
Line Item Bid Strategy Value |
Line Item Bid Strategy Value |
The target value for the line item’s bid strategy, defining the desired cost or performance metric. |
metric |
Line Item Budget Amount |
Line Item Budget Amount |
The total budget allocated to the line item. |
metric |
Line Item Budget Type |
Line Item Budget Type |
The method used to manage the line item’s budget (e.g., daily, flight, total). |
dimension |
Line Item Conversion Counting Pct |
Line Item Conversion Counting Pct |
The percentage of post-view conversions that will be counted for the line item. |
metric |
Line Item Conversion Counting Type |
Line Item Conversion Counting Type |
Specifies how conversions are counted for the line item, such as counting all conversions, only post-click, or a percentage of conversions. |
dimension |
Line Item Conversion Floodlight Activity Ids |
Line Item Conversion Floodlight Activity Ids |
The Floodlight activity IDs used to track conversions for the line item. |
dimension |
Line Item Creative Assignments |
Line Item Creative Assignments |
The list of creative assets assigned to a specific line item. |
dimension |
Line Item Demographic Targeting Age |
Line Item Demographic Targeting Age |
The age demographic segments targeted by the line item. |
dimension |
Line Item Demographic Targeting Gender |
Line Item Demographic Targeting Gender |
The gender demographic segments targeted by the line item. |
dimension |
Line Item Digital Content Labels - Exclude |
Line Item Digital Content Labels - Exclude |
This field defines the Digital Content Labels (content ratings) to be excluded from a line item’s targeting, often used for brand safety. It uses TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION. |
dimension |
Line Item Environment Targeting |
Line Item Environment Targeting |
This field specifies the ad serving environments (e.g., web, mobile app) targeted by the line item. It uses TARGETING_TYPE_ENVIRONMENT. |
dimension |
Line Item Geography Regional Location List Targeting - Exclude |
Line Item Geography Regional Location List Targeting - Exclude |
A list of regional location lists to be excluded from targeting for the line item. |
dimension |
Line Item Geography Regional Location List Targeting - Include |
Line Item Geography Regional Location List Targeting - Include |
Includes specific geographic regions for targeting ads within the line item. |
dimension |
Line Item Inventory Mode |
Line Item Inventory Mode |
The mode or type of inventory source targeted by a line item, such as open auction, private marketplace, or app mediation partners. |
dimension |
Line Item Io Name |
Line Item Io Name |
The display name of the parent Insertion Order to which the Line Item belongs. This provides a user-friendly name for the Insertion Order. |
dimension |
Line Item Optimized Targeting |
Line Item Optimized Targeting |
Indicates whether optimized targeting is enabled for the line item, allowing the system to find new, relevant audiences beyond manually selected targeting. |
dimension |
Line Item Partner Revenue Amount |
Line Item Partner Revenue Amount |
The revenue amount generated for the partner by the line item. |
dimension |
Line Item Partner Revenue Model |
Line Item Partner Revenue Model |
The model used to calculate the revenue generated for the partner by the line item. |
dimension |
Line Item Position Targeting - Audio Position In Content |
Line Item Position Targeting - Audio Position In Content |
This field defines the position of audio ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item. It uses TARGETING_TYPE_CONTENT_INSTREAM_POSITION or TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION. |
dimension |
Line Item TrueView Bid Strategy Type |
Line Item TrueView Bid Strategy Type |
The specific bidding strategy type used for TrueView video line items. |
dimension |
Line Item TrueView Bid Strategy Value |
Line Item TrueView Bid Strategy Value |
The target value for the TrueView line item’s bid strategy (e.g., target CPV or CPA). |
metric |
Line Item TrueView Category Exclusions Targeting |
Line Item TrueView Category Exclusions Targeting |
Excludes specific content categories for TrueView ads within the line item to maintain brand suitability. |
dimension |
Line Item TrueView Connected TV Bid Adjustment Option |
Line Item TrueView Connected TV Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on connected TV devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Connected TV Bid Adjustment Percentage |
Line Item TrueView Connected TV Bid Adjustment Percentage |
The percentage by which bids for TrueView ads displayed on connected TV devices are adjusted for the line item. |
metric |
Line Item TrueView Desktop Bid Adjustment Option |
Line Item TrueView Desktop Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on desktop devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Desktop Bid Adjustment Percentage |
Line Item TrueView Desktop Bid Adjustment Percentage |
The percentage by which bids for TrueView ads displayed on desktop devices are adjusted for the line item. |
metric |
Line Item TrueView Inventory Source Targeting |
Line Item TrueView Inventory Source Targeting |
Specifies the inventory sources targeted for TrueView ads within the line item, such as YouTube or video partners. |
dimension |
Line Item TrueView Mobile Bid Adjustment Option |
Line Item TrueView Mobile Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on mobile devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Third-Party Brand Safety Reporting ID |
Line Item TrueView Third-Party Brand Safety Reporting ID |
An identifier used by a third-party brand safety vendor to track and report on brand safety events for TrueView line items. This ID helps in custom reporting for brand suitability. |
dimension |
Line Item TrueView Third-Party Brand Safety Vendor |
Line Item TrueView Third-Party Brand Safety Vendor |
The third-party vendor used for brand safety verification of TrueView line items. |
dimension |
Line Item TrueView Third-Party Viewability Vendor |
Line Item TrueView Third-Party Viewability Vendor |
The third-party vendor used for viewability measurement of TrueView ads within the line item. |
dimension |
Line Item TrueView Video Ad Formats |
Line Item TrueView Video Ad Formats |
The formats of TrueView video ads supported or used by the line item (e.g., in-stream, bumper). |
dimension |
Line Item TrueView View Frequency Enabled |
Line Item TrueView View Frequency Enabled |
Indicates if frequency capping is enabled for TrueView line items. |
dimension |
Line Item TrueView View Frequency Exposures |
Line Item TrueView View Frequency Exposures |
The number of exposures allowed within a specified period for TrueView line item frequency capping. |
dimension |
Line Item TrueView View Frequency Period |
Line Item TrueView View Frequency Period |
The time period (e.g., Days, Weeks, Months) over which TrueView line item frequency exposures are measured. |
dimension |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
The number of Active View impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions |
The number of Active View measurable impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
The rate at which Active View impressions were audible and fully on-screen for at least half of their duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions |
This metric counts the number of TrueView impressions where the ad was audible and fully on-screen for at least half of its duration, as measured by Active View. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions |
This metric counts the total number of TrueView impressions that were measurable by Active View for the ‘audible & fully on-screen for half of duration’ criterion. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
The rate at which TrueView video ads were considered viewable, meaning they were audible, fully on screen, and played for at least half their duration. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS |
Active View: Impressions Audible and Visible at Completion |
A metric representing the number of impressions where the ad was audible, visible, and played to completion according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE |
Active View: Impression Distribution (Not Measurable) |
The distribution of impressions that were not measurable by Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE |
Active View: Impression Distribution (Not Viewable) |
The distribution of impressions that were measurable but not viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE |
Active View: Impression Distribution (Viewable) |
The distribution of impressions that were considered viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
Active View: Eligible Impressions |
The number of impressions that were eligible for Active View measurement. |
metric |
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
Active View: Measurable Impressions |
The number of impressions that Active View was able to measure for viewability. |
dimension |
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS |
Active View: % Measurable Impressions |
The percentage of impressions that Active View was able to measure for viewability, out of all eligible impressions. |
metric |
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS |
Active View: % Viewable Impressions |
A metric representing the percentage of impressions that were considered viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS |
Active View: % Audible Impressions |
The percentage of Active View impressions where the ad’s audio was audible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START |
Active View: % Audible and Visible at Start |
The percentage of Active View impressions where the ad was both audible and visible at the start of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR |
Active View: % Audible and Visible at First Quartile |
The percentage of Active View impressions where the ad was both audible and visible through the first quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE |
Active View: % Audible and Visible at Completion |
The percentage of Active View impressions where the ad was both audible and visible through its full completion. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR |
Active View: % Audible and Visible at Midpoint |
The percentage of Active View measurable video impressions that were both audible and visible at the midpoint of the video play. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR |
Active View: % Audible and Visible at Third Quartile |
The percentage of Active View impressions where the ad was both audible and visible through the third quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC |
Active View: % Fully On-Screen 2 sec |
The percentage of Active View impressions where the ad was fully on-screen for at least 2 seconds. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN |
Active View: % Full-Screen |
The percentage of Active View impressions where the video ad was played in full-screen mode. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND |
Active View: % In Background |
The percentage of Active View impressions where the ad was playing in the background (not in the active browser tab or window). |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED |
Active View: % of Ad Played |
The percentage of the total ad duration that was played in viewable and audible conditions according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Completed Impressions Audible and Visible |
The percentage of completed Active View impressions where the ad was both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE |
Active View: % of Completed Impressions Visible |
A metric representing the percentage of impressions that completed their video playback while also being visible on screen. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of First Quartile Impressions Audible and Visible |
The percentage of Active View impressions that reached the first quartile while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE |
Active View: % of First Quartile Impressions Visible |
The percentage of Active View impressions that reached the first quartile while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Midpoint Impressions Audible and Visible |
The percentage of Active View impressions that reached the midpoint while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE |
Active View: % of Midpoint Impressions Visible |
The percentage of Active View impressions that reached the midpoint while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Third Quartile Impressions Audible and Visible |
The percentage of Active View impressions that reached the third quartile while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE |
Active View: % of Third Quartile Impressions Visible |
The percentage of Active View impressions that reached the third quartile while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE |
Active View: % Play Time Audible |
The percentage of an ad’s total play time during which it was audible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE |
Active View: % Play Time Audible and Visible |
The percentage of an ad’s total play time during which it was both audible and visible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE |
Active View: % Play Time Visible |
The percentage of an ad’s total play time during which it was visible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD |
Active View: % Visible 10 Seconds |
The percentage of Active View impressions where the ad was visible for at least 10 seconds. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START |
Active View: % Visible at Start |
The percentage of Active View impressions where the ad was visible at the start of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR |
Active View: % Visible at First Quartile |
The percentage of Active View impressions where the ad was visible through the first quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE |
Active View: % Visible at Completion |
The percentage of Active View impressions where the ad was visible through its full completion. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR |
Active View: % Visible at Midpoint |
The percentage of Active View impressions where the ad was visible through the midpoint of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR |
Active View: % Visible at Third Quartile |
The percentage of Active View impressions where the ad was visible through the third quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS |
Active View: Not Measurable Impressions |
The number of impressions that were not measurable by Active View. |
metric |
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS |
Active View: Not Viewable Impressions |
The number of measurable impressions that were determined to be not viewable by Active View. |
metric |
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD |
Active View: Impressions Visible 10 Seconds |
The number of Active View impressions where the ad was visible for at least 10 seconds. |
metric |
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
Active View: Viewable Impressions |
The number of measurable impressions that were determined to be viewable by Active View. |
dimension |
METRIC_AUDIO_MUTES_AUDIO |
Audio Mutes (Audio) |
The number of times the audio of an ad was muted by the user. |
metric |
METRIC_AVERAGE_DISPLAY_TIME |
Average Display Time |
The average time an ad was displayed. |
metric |
METRIC_BILLABLE_IMPRESSIONS |
Billable Impressions |
The number of impressions for which the advertiser is charged. |
metric |
METRIC_CLICKS |
Clicks |
The total number of clicks on an ad. |
metric |
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE |
% Clicks Leading to Conversions |
A metric representing the percentage of clicks that resulted in a post-click conversion. |
metric |
METRIC_CM360_POST_CLICK_REVENUE |
CM360 Post-Click Revenue |
Revenue generated from conversions that occurred after a user clicked on an ad, as reported by Campaign Manager 360. |
metric |
METRIC_CM360_POST_VIEW_REVENUE |
CM360 Post-View Revenue |
Revenue generated from conversions that occurred after a user viewed an ad (without clicking), as reported by Campaign Manager 360. |
metric |
METRIC_COMPANION_CLICKS_AUDIO |
Companion Clicks (Audio) |
The number of clicks on companion creatives associated with audio ads. |
metric |
METRIC_COMPLETE_LISTENS_AUDIO |
Complete Listens (Audio) |
The number of times an audio ad was listened to completely. |
metric |
METRIC_COMPLETION_RATE_AUDIO |
Completion Rate (Audio) |
The rate at which audio ads were played to completion. |
metric |
METRIC_CTR |
Click Rate (CTR) |
A metric representing the percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100. |
metric |
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED |
% Composition Impressions (Co-Viewed) |
The percentage of impressions that were part of a co-viewing event, indicating household-level reach. |
dimension |
METRIC_DEMO_POPULATION |
Population |
The total population size of the demographic segment being reported on. |
dimension |
METRIC_ENGAGEMENTS |
Engagements |
A metric representing user interactions with an ad beyond a standard click, such as hovering, playing a video, or expanding a creative. |
metric |
METRIC_ENGAGEMENT_RATE |
Engagement Rate |
The percentage of impressions that resulted in user engagement with the ad. |
metric |
METRIC_FEE32_ADVERTISER |
Regulatory Operating Costs (Advertiser Currency) |
Regulatory operating costs incurred in the advertiser’s currency. |
metric |
METRIC_FIRST_QUARTILE_AUDIO |
First-Quartile (Audio) |
The number of times an audio ad was played through its first quartile (25% of its duration). |
metric |
METRIC_FLOODLIGHT_IMPRESSIONS |
Floodlight Impressions |
A metric representing the total number of impressions recorded by Floodlight activities, indicating how many times Floodlight tags were loaded on web pages. |
metric |
METRIC_GMAIL_CONVERSIONS |
Gmail Conversions |
The number of conversions that occurred directly from Gmail ads. |
metric |
METRIC_GMAIL_POST_VIEW_CONVERSIONS |
Gmail Post-View Conversions |
The number of conversions attributed to impressions on Gmail ads. |
metric |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS |
Viewable Impressions |
The number of viewable impressions corrected for Gross Rating Point (GRP) calculations. |
metric |
METRIC_IMPRESSIONS |
Impressions |
The total number of times an ad was displayed. |
metric |
METRIC_IMPRESSIONS_COVIEWED |
Impressions (Co-Viewed) |
The number of impressions that account for co-viewing, where multiple people watch ads together on connected TV devices. |
metric |
METRIC_IMPRESSIONS_TO_CONVERSION_RATE |
% Impressions Leading to Conversions |
The percentage of impressions that ultimately resulted in a conversion. |
metric |
METRIC_INTERACTIVE_IMPRESSIONS |
Interactive Impressions |
The number of impressions where users interacted with the ad, such as clicks or hovers. |
metric |
METRIC_LAST_CLICKS |
Post-Click Conversions |
Conversions attributed to the last click on an ad. |
metric |
METRIC_LAST_IMPRESSIONS |
Post-View Conversions |
Conversions attributed to the last impression of an ad where no click occurred. |
metric |
METRIC_MEDIA_COST_ADVERTISER |
Media Cost (Advertiser Currency) |
The cost of media buys, reported in the advertiser’s currency. |
metric |
METRIC_MEDIA_COST_PARTNER |
Media Cost (Partner Currency) |
The cost of media buys, reported in the partner’s currency. |
metric |
METRIC_MEDIA_COST_USD |
Media Cost (USD) |
The cost of media buys, reported in US Dollars. |
metric |
METRIC_MEDIA_FEE1_PARTNER |
Media Fee 1 (Partner Currency) |
The amount of Media Fee 1, expressed in the partner’s currency. |
metric |
METRIC_MEDIA_FEE1_USD |
Media Fee 1 (USD) |
The amount of Media Fee 1, expressed in USD. |
metric |
METRIC_MEDIA_FEE2_PARTNER |
Media Fee 2 (Partner Currency) |
The second media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE2_USD |
Media Fee 2 (USD) |
The second media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE3_PARTNER |
Media Fee 3 (Partner Currency) |
The third media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE3_USD |
Media Fee 3 (USD) |
The third media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE4_PARTNER |
Media Fee 4 (Partner Currency) |
The fourth media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE4_USD |
Media Fee 4 (USD) |
The fourth media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE5_PARTNER |
Media Fee 5 (Partner Currency) |
The fifth media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE5_USD |
Media Fee 5 (USD) |
The fifth media fee applied, reported in USD. |
metric |
METRIC_MIDPOINT_AUDIO |
Midpoint (Audio) |
The number of times an audio ad was played through its midpoint (50% of its duration). |
metric |
METRIC_PAUSES_AUDIO |
Pauses (Audio) |
The number of times an audio creative was paused during playback. |
metric |
METRIC_PLATFORM_FEE_PARTNER |
Platform Fee (Partner Currency) |
The platform fee charged for using the Display & Video 360 platform, expressed in the partner’s currency. |
metric |
METRIC_PLATFORM_FEE_RATE |
Platform Fee Rate |
The rate of the platform fee charged for using the Display & Video 360 platform. |
metric |
METRIC_PLATFORM_FEE_USD |
Platform Fee (USD) |
The platform fee charged for using the Display & Video 360 platform, expressed in USD. |
metric |
METRIC_PROFIT_ADVERTISER |
Profit (Advertiser Currency) |
The difference between how much an advertiser charged and their costs for running a campaign, calculated as Revenue - Total Media Cost - Agency markup (if applicable). This is also known as “net income.” |
metric |
METRIC_PROFIT_MARGIN |
Profit Margin |
The ratio of profitability, calculated as Profit / Revenue. Higher numbers indicate higher profitability. |
metric |
METRIC_PROFIT_PARTNER |
Profit (Partner Currency) |
The difference between how much was charged and the costs for running a campaign, calculated in the partner’s specified currency. |
metric |
METRIC_PROFIT_USD |
Profit (USD) |
The difference between how much was charged and the costs for running a campaign, calculated in United States dollars. |
metric |
METRIC_REVENUE_PARTNER |
Revenue (Partner Currency) |
A metric representing the total revenue generated for the partner, expressed in the partner’s currency. |
metric |
METRIC_REVENUE_USD |
Revenue (USD) |
A metric representing the total revenue generated, expressed in US Dollars. |
metric |
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS |
Complete Views (Video) |
The number of times a rich media video ad was played to completion. |
metric |
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES |
First-Quartile Views (Video) |
The number of times a rich media video ad was played through its first quartile (25%). |
metric |
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS |
Fullscreens (Video) |
The number of times a rich media video ad was viewed in full-screen mode. |
metric |
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS |
Midpoint Views (Video) |
The number of times a rich media video ad was played through its midpoint (50%). |
metric |
METRIC_RICH_MEDIA_VIDEO_MUTES |
Audio Mutes (Video) |
The number of times the audio of a rich media video ad was muted by the user. |
metric |
METRIC_RICH_MEDIA_VIDEO_PAUSES |
Pauses (Video) |
The number of times a rich media video creative was paused by users. |
dimension |
METRIC_RICH_MEDIA_VIDEO_PLAYS |
Starts (Video) |
The number of times a rich media video ad started playing. |
metric |
METRIC_RICH_MEDIA_VIDEO_SKIPS |
Skips (Video) |
The number of times a rich media video ad was skipped by users. |
dimension |
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES |
Third-Quartile Views (Video) |
The number of times a rich media video ad was played through its third quartile (75%). |
metric |
METRIC_STARTS_AUDIO |
Starts (Audio) |
The number of times an audio ad started playing. |
metric |
METRIC_STORE_VISIT_CONVERSIONS |
Store Visit Conversions |
A metric representing conversions that occur when a user visits a physical store after interacting with an ad. |
metric |
METRIC_TARGET_RATING_POINTS_COVIEWED |
Target Rating Points (Co-Viewed) |
A measure of the gross rating points delivered to a target audience, accounting for co-viewing households. |
dimension |
METRIC_THIRD_QUARTILE_AUDIO |
Third-Quartile (Audio) |
The number of times an audio ad was played through its third quartile (75% of its duration). |
metric |
METRIC_TOTAL_CONVERSIONS |
Total Conversions |
The total number of conversion events recorded. |
metric |
METRIC_TOTAL_MEDIA_COST_ADVERTISER |
Total Media Cost (Advertiser Currency) |
The total media cost, reported in the advertiser’s currency. |
metric |
METRIC_TOTAL_MEDIA_COST_PARTNER |
Total Media Cost (Partner Currency) |
A metric representing the total cost of media purchased, expressed in the partner’s currency. |
metric |
METRIC_TOTAL_MEDIA_COST_USD |
Total Media Cost (USD) |
The total cost of media purchased for advertising, expressed in US Dollars. |
metric |
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW |
Conversions |
A metric representing the total number of conversions attributed to TrueView ads, where multiple conversions can be counted per view. |
dimension |
METRIC_TRUEVIEW_EARNED_LIKES |
Earned Likes |
The number of likes earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS |
Earned Playlist Additions |
The number of playlist additions earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_SHARES |
Earned Shares |
The number of shares earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS |
Earned Subscribers |
The number of subscribers earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_VIEWS |
Earned Views |
The number of additional views earned from TrueView ads (e.g., from shares or follow-on views). |
metric |
METRIC_TRUEVIEW_IMPRESSION_SHARE |
Impression Share |
The percentage of impressions that your TrueView ads received compared to the total number of impressions they were eligible to receive. |
metric |
METRIC_TRUEVIEW_UNIQUE_VIEWERS |
Unique Viewers |
The estimated number of unique individuals who viewed a TrueView ad. |
metric |
METRIC_TRUEVIEW_VIEWS |
TrueView: Views |
The number of views for TrueView video ads. |
metric |
METRIC_TRUEVIEW_VIEW_RATE |
TrueView: View Rate |
The rate at which TrueView video ads are viewed, calculated as TrueView Views divided by TrueView impressions. |
metric |
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION |
View through Conversion |
A metric representing a conversion that occurs after a user has viewed an ad, but without directly clicking on it. |
dimension |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY |
Unique Reach: Average Impression Frequency |
The average number of times a unique user saw an ad. |
metric |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED |
Unique Reach: Average Impression Frequency (Co-Viewed) |
The average number of times unique users in co-viewing households were exposed to an ad. |
dimension |
METRIC_UNIQUE_REACH_CLICK_REACH |
Unique Reach: Click Reach |
A metric representing the number of unique users who clicked on an ad. |
metric |
METRIC_UNIQUE_REACH_IMPRESSION_REACH |
Unique Reach: Impression Reach |
The number of unique users who saw at least one ad impression. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH |
Unique Reach: Incremental Click Reach |
The additional number of unique users reached through clicks, beyond those reached by impressions alone. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH |
Unique Reach: Incremental Impression Reach |
The incremental number of unique users reached by impressions. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH |
Unique Reach: Incremental Total Reach |
The incremental total number of unique users reached. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_VIEWABLE_IMPRESSION_REACH |
Unique Reach: Incremental Viewable Impression Reach |
The incremental reach achieved from viewable impressions, representing the number of new unique users exposed to an ad. |
metric |
METRIC_UNIQUE_REACH_TOTAL_REACH |
Unique Reach: Total Reach |
The total number of unique users reached across all campaign creatives. |
metric |
METRIC_VIDEO_COMPANION_CLICKS |
Companion Clicks (Video) |
The number of clicks on companion creatives associated with video ads. |
metric |
METRIC_VIDEO_COMPANION_IMPRESSIONS |
Companion Views (Video) |
The number of impressions or views served for companion creatives associated with video ads. |
metric |
METRIC_VIDEO_COMPLETION_RATE |
Completion Rate (Video) |
The percentage of video ads that were played to completion. |
metric |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED |
Unique Reach: Impression Reach (Co-Viewed) |
The impression reach among a demographic, accounting for co-viewing. |
metric |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED |
% Population Reach (Co-Viewed) |
The percentage of the total population reached by impressions, considering co-viewing events. |
dimension |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED |
% Composition Reach (Co-Viewed) |
The percentage of the total reach that comes from co-viewing households. |
dimension |
Market |
Market |
Represents a geographical or demographic market segment used for targeting or reporting, allowing analysis of ad performance in specific markets. |
dimension |
Max Video Duration (seconds) |
Max Video Duration (seconds) |
The maximum allowed duration, in seconds, for a video creative. |
dimension |
Media Cost Viewable eCPM (Adv Currency) |
Media Cost Viewable eCPM (Adv Currency) |
The effective Cost Per Mille (eCPM) for viewable impressions, calculated in the advertiser’s currency. This metric represents the cost for one thousand viewable impressions. |
metric |
Media Cost eCPA (Adv Currency) |
Media Cost eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) for media spend, calculated in the advertiser’s currency, representing the average cost to acquire a conversion. |
metric |
Media Cost eCPA (PV) (Adv Currency) |
Media Cost eCPA (PV) (Adv Currency) |
The average cost of each post-view conversion, based on the media cost, in advertiser currency. |
metric |
Media Cost eCPA (Partner Currency) |
Media Cost eCPA (Partner Currency) |
The effective Cost Per Acquisition (eCPA) for media spend, calculated in the partner’s local currency, representing the average cost to acquire a conversion. |
metric |
Media Cost eCPC (Adv Currency) |
Media Cost eCPC (Adv Currency) |
The average cost per click (CPC), based on the media cost, in advertiser currency. |
metric |
Media Cost eCPM (Adv Currency) |
Media Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) for media costs, expressed in the advertiser’s currency. |
metric |
Media Fee 1 (Adv Currency) |
Media Fee 1 (Adv Currency) |
The first media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 2 (Adv Currency) |
Media Fee 2 (Adv Currency) |
The second media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 3 (Adv Currency) |
Media Fee 3 (Adv Currency) |
The third media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 4 (Adv Currency) |
Media Fee 4 (Adv Currency) |
The fourth media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 5 (Adv Currency) |
Media Fee 5 (Adv Currency) |
The fifth media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Placement |
Placement |
The specific location or context where an ad is displayed. |
dimension |
Placement ID |
Placement ID |
The unique identifier for an ad placement. |
metric |
Platform Fee (Adv Currency) |
Platform Fee (Adv Currency) |
The fee charged by the advertising platform, expressed in the advertiser’s currency. |
metric |
Post-Click Conversions + Cross-Environment |
Post-Click Conversions + Cross-Environment |
Conversions attributed to clicks that occurred across different devices or environments. Note: This metric was deprecated as of February 28, 2024. |
metric |
Post-View Conversions + Cross-Environment |
Post-View Conversions + Cross-Environment |
Conversions attributed to impressions (views) that occurred across different devices or environments. Note: This metric was deprecated as of February 28, 2024. |
metric |
Publisher |
Publisher |
The entity or website that provides ad inventory where advertisements are displayed. |
dimension |
Publisher property |
Publisher property |
Refers to characteristics or attributes of a publisher’s inventory or website/app. |
dimension |
Revenue (Adv Currency) |
Revenue (Adv Currency) |
The total revenue generated from the advertising activity, reported in the advertiser’s currency. |
metric |
Revenue Viewable eCPM (Adv Currency) |
Revenue Viewable eCPM (Adv Currency) |
The average CPM earned for Viewable Impressions, based on the Revenue generated, calculated as Revenue / Viewable Impressions × 1000. |
metric |
Revenue eCPA (Adv Currency) |
Revenue eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) reflecting the revenue generated per conversion, calculated in the advertiser’s currency. |
metric |
Revenue eCPA (PV) (Adv Currency) |
Revenue eCPA (PV) (Adv Currency) |
The effective Cost Per Acquisition based on post-view conversions, calculated in the advertiser’s currency. |
metric |
Revenue eCPC (Adv Currency) |
Revenue eCPC (Adv Currency) |
The average cost per click (CPC) calculated based on revenue, in advertiser currency. |
metric |
Revenue eCPM (Adv Currency) |
Revenue eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) in terms of revenue, expressed in the advertiser’s currency. |
metric |
Source Campaign |
Source Campaign |
The name or identifier of the original campaign from which an ad event or conversion originated. |
dimension |
Time to Conversion (hours) |
Time to Conversion (hours) |
The duration, in hours, from the initial ad interaction (click or impression) to a recorded conversion event. |
dimension |
Total Audio Media Cost eCPCL (Adv Currency) |
Total Audio Media Cost eCPCL (Adv Currency) |
The average cost per complete audio impression, calculated based on media cost spent, in the advertiser’s currency. |
metric |
Total Conversion Value (Adv Currency) |
Total Conversion Value (Adv Currency) |
The total value of all conversions attributed to advertising campaigns, expressed in the advertiser’s currency. |
metric |
Total Conversion Value (Partner Currency) |
Total Conversion Value (Partner Currency) |
The total monetary value of all conversions, expressed in the partner’s currency. |
metric |
Total Conversion Value (USD) |
Total Conversion Value (USD) |
The total monetary value of all conversions, expressed in U.S. Dollars. |
metric |
Total Media Cost eCPA (Adv Currency) |
Total Media Cost eCPA (Adv Currency) |
The average cost of each conversion, based on the total media cost paid, calculated as Total Media Cost / Conversions. |
metric |
Total Media Cost eCPC (Adv Currency) |
Total Media Cost eCPC (Adv Currency) |
The effective cost per click based on the total media cost, calculated in the advertiser’s currency. |
metric |
Total Media Cost eCPM (Adv Currency) |
Total Media Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) for the total media cost, expressed in the advertiser’s currency. |
metric |
Total Video Media Cost eCPCV (Adv Currency) |
Total Video Media Cost eCPCV (Adv Currency) |
The average cost of each complete video view, based on the total media cost, in advertiser currency, calculated as Total Media Cost / Complete Views (Video). |
metric |
TrueView Ad |
TrueView Ad |
Identifies a specific TrueView ad creative. |
dimension |
TrueView Ad Group Name |
TrueView Ad Group Name |
The name of the ad group that contains TrueView ads. |
dimension |
TrueView DCM Tracking - Placement Id |
TrueView DCM Tracking - Placement Id |
The Campaign Manager 360 (DCM) Placement ID used for tracking where TrueView ads are served. |
dimension |
TrueView Landing Page URL |
TrueView Landing Page URL |
The URL to which users are directed after clicking a TrueView ad. |
dimension |
TrueView Landing Page URL Suffix |
TrueView Landing Page URL Suffix |
A string appended to the landing page URL for TrueView (YouTube) ads, used for tracking additional parameters. |
dimension |
TrueView Mobile Landing Page URL |
TrueView Mobile Landing Page URL |
The landing page URL specifically for TrueView ads served on mobile devices. |
dimension |
TrueView Name |
TrueView Name |
The name assigned to a TrueView ad or TrueView campaign component. |
dimension |
Video ID |
Video ID |
The unique identifier for a video creative used in advertising. |
dimension |
Video Revenue eCPCV (Adv Currency) |
Video Revenue eCPCV (Adv Currency) |
The effective Cost Per Completed View for video ads, calculated in the advertiser’s currency. |
metric |
Video Title |
Video Title |
The title of the video creative used in an advertisement. |
dimension |
Video content duration bucket |
Video content duration bucket |
A categorization of video content based on its duration (e.g., 0-1 min, 1-5 min, over 60 min). |
dimension |
YouTube: Revenue eCPV (Adv Currency) |
YouTube: Revenue eCPV (Adv Currency) |
The effective Cost Per View for YouTube ad revenue, expressed in the advertiser’s currency. |
metric |
adGroupFormat |
adGroupFormat |
The format or type of ads within an ad group, such as Masthead, In-Stream, or Video Discovery. |
dimension |
adGroupId |
adGroupId |
A unique system-generated identifier for an ad group within Display & Video 360. |
dimension |
adServerConfig.cmHybridConfig.cmAccountId |
adServerConfig.cmHybridConfig.cmAccountId |
The immutable account ID of the Campaign Manager 360 (CM360) Floodlight configuration that is linked with the Display & Video 360 advertiser. |
metric |
adServerConfig.cmHybridConfig.cmAdvertiserIds |
adServerConfig.cmHybridConfig.cmAdvertiserIds |
A list of Campaign Manager 360 (CM360) advertiser IDs associated with the hybrid ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.cmFloodlightConfigId |
adServerConfig.cmHybridConfig.cmFloodlightConfigId |
The immutable ID of the Campaign Manager 360 (CM360) Floodlight configuration linked with the Display & Video 360 advertiser. |
metric |
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized |
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized |
Indicates whether Floodlight linking is authorized for advertisers using a hybrid Campaign Manager 360 (CM360) ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.cmSyncableSiteIds |
adServerConfig.cmHybridConfig.cmSyncableSiteIds |
A list of Campaign Manager 360 (CM360) site IDs whose placements are configured to be synced to Display & Video 360 as creatives. |
dimension |
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled |
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled |
Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled |
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled |
Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmAccountId |
adServerConfig.thirdPartyOnlyConfig.cmAccountId |
The Campaign Manager 360 (CM360) account ID associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds |
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds |
A list of Campaign Manager 360 (CM360) advertiser IDs associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId |
The Campaign Manager 360 (CM360) Floodlight configuration ID associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized |
Indicates whether Floodlight linking is authorized for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds |
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds |
A list of Campaign Manager 360 (CM360) site IDs whose placements are synced to Display & Video 360 as creatives for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled |
Indicates whether cost reporting from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled |
Indicates whether data sharing from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers. |
dimension |
ad_format |
ad_format |
The specific format of the advertisement (e.g., banner, video, native). |
dimension |
additionalDimensions |
additionalDimensions |
Additional dimensions (width and height in pixels) associated with a creative beyond its primary dimensions. |
dimension |
adserving_cost |
adserving_cost |
The costs associated with serving ads through an ad server, covering delivery and tracking. |
metric |
advertiser |
advertiser |
The name of the advertiser. |
dimension |
advertiserId |
advertiserId |
The unique identifier of the advertiser. |
metric |
advertiser_id |
advertiser_id |
A unique system-generated identifier for an advertiser within Display & Video 360. |
dimension |
agency |
agency |
The agency responsible for managing the advertising campaigns within Display & Video 360. Often represented as a Partner in the DV360 API. |
dimension |
assets |
assets |
A collection of assets (e.g., images, videos) associated with a creative. |
dimension |
assignedTargetingOptionId |
assignedTargetingOptionId |
A unique system-generated identifier for a specific targeting option that has been assigned to a resource such as a line item or an ad group. |
metric |
bidStrategy.fixedBid.bidAmountMicros |
bidStrategy.fixedBid.bidAmountMicros |
The fixed bid amount, in micros, used by the bid strategy. One micro is one millionth of the currency unit. |
dimension |
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId |
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId |
The ID of the custom bidding algorithm used for automated bidding strategies aiming to maximize spend. |
dimension |
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros |
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros |
The maximum average CPM bid amount, in micros, for a bid strategy designed to maximize spend. |
dimension |
bidStrategy.maximizeSpendAutoBid.performanceGoalType |
bidStrategy.maximizeSpendAutoBid.performanceGoalType |
The performance goal type for a bid strategy focused on maximizing spend, such as impressions or conversions. |
dimension |
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals |
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals |
Indicates whether the bid strategy will automatically raise bids for programmatic deals to maximize spend. |
dimension |
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId |
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId |
The ID of the custom bidding algorithm used for automated bidding strategies aimed at achieving a specific performance goal. |
metric |
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros |
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros |
The target performance goal amount, in micros, for a bid strategy. One micro is one millionth of the currency unit. |
dimension |
bidStrategy.youtubeAndPartnersBid.type |
bidStrategy.youtubeAndPartnersBid.type |
The bidding strategy type specifically applied to YouTube and partner inventory. |
dimension |
bidStrategy.youtubeAndPartnersBid.value |
bidStrategy.youtubeAndPartnersBid.value |
The target value (e.g., CPA, ROAS, CPM, CPV) used by the YouTube and Partners bidding strategy. |
metric |
billingConfig.billingProfileId |
billingConfig.billingProfileId |
The unique ID of the billing profile assigned to the advertiser. |
metric |
budget.automationType |
budget.automationType |
The type of automation applied to the budget, controlling how budget allocation is managed (e.g., automated or manual). |
dimension |
budget.budgetSegments |
budget.budgetSegments |
A collection of segments that define the allocation of a campaign’s budget over specific periods. |
dimension |
budget.budgetUnit |
budget.budgetUnit |
The unit in which the budget is measured, either currency or impressions. |
dimension |
buying_type |
buying_type |
The method or strategy used to purchase ad inventory, such as programmatic guaranteed, preferred deal, or open auction. |
dimension |
campaignId |
campaignId |
The unique identifier of the campaign. |
dimension |
campaign_id |
campaign_id |
A unique system-generated identifier for a campaign within Display & Video 360. |
dimension |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary goal or aim of an advertising campaign, such as brand awareness, app installs, or online conversions. |
dimension |
channel |
channel |
The distribution channel where the ad was served (e.g., YouTube, app). |
dimension |
channelDetails.channelId |
channelDetails.channelId |
A unique system-generated identifier for a channel, typically used in channel targeting to include or exclude specific channels. |
metric |
channelDetails.negative |
channelDetails.negative |
A boolean indicator within channel details that specifies whether the channel is used for negative targeting (i.e., to exclude ads from being served on it). |
dimension |
clicks |
clicks |
The number of times users clicked on the ad. |
metric |
cmPlacementId |
cmPlacementId |
The unique identifier of the Campaign Manager 360 (CM360) placement associated with a creative, applicable for creatives synced from Campaign Manager. |
metric |
cmTrackingAd.cmAdId |
cmTrackingAd.cmAdId |
The unique identifier of the ad in Campaign Manager 360 for a tracking ad associated with the creative. |
dimension |
cmTrackingAd.cmCreativeId |
cmTrackingAd.cmCreativeId |
The unique identifier of the creative in Campaign Manager 360 for a tracking ad associated with the creative. |
dimension |
cmTrackingAd.cmPlacementId |
cmTrackingAd.cmPlacementId |
The unique identifier of the placement in Campaign Manager 360 for a tracking ad associated with the creative. |
dimension |
commitment |
commitment |
Details regarding the commitment type or contractual agreement for ad delivery. |
dimension |
companionCreativeIds |
companionCreativeIds |
A list of creative IDs for companion creatives that are served alongside a primary video or audio creative. |
dimension |
conversions |
conversions |
The total number of conversions recorded for the ad. |
metric |
counterEvents |
counterEvents |
A list of counter events configured for a rich media creative, tracking user interactions such as mouse-overs, clicks, or keyboard entries. |
dimension |
country |
country |
The country where the ad was displayed or targeted. |
dimension |
createTime |
createTime |
The timestamp when the creative was created, assigned by the system. |
dimension |
creative |
creative |
The name or identifier of the creative asset. |
dimension |
creativeAttributes |
creativeAttributes |
A system-generated list of attributes describing the creative, such as its interactive features or technology used (e.g., VAST, Active View). |
dimension |
creativeConfig.dynamicCreativeEnabled |
creativeConfig.dynamicCreativeEnabled |
Indicates whether the advertiser is enabled to use dynamic creatives, which can adapt content based on user data. |
dimension |
creativeConfig.iasClientId |
creativeConfig.iasClientId |
The client ID provided by Integral Ad Science (IAS) for configuring campaign monitoring, appended to the creative tag by DV360. |
dimension |
creativeConfig.obaComplianceDisabled |
creativeConfig.obaComplianceDisabled |
Indicates whether Display & Video 360’s Online Behavioral Advertising (OBA) compliance is disabled for the advertiser. |
dimension |
creativeConfig.videoCreativeDataSharingAuthorized |
creativeConfig.videoCreativeDataSharingAuthorized |
Authorizes Google to use video creatives from this advertiser for reporting and features related to television campaigns, applicable with a CM360 hybrid ad server configuration. |
dimension |
creativeConfigs |
creativeConfigs |
Configuration details for the creative assets. |
dimension |
creativeId |
creativeId |
The unique system-assigned identifier for the creative. |
metric |
creativeType |
creativeType |
The immutable type of the creative, which defines its format and behavior (e.g., standard, video, native, audio). |
dimension |
creative_id |
creative_id |
A unique system-generated identifier for a creative asset used in ads within Display & Video 360. |
dimension |
dataAccessConfig.sdfConfig.overridePartnerSdfConfig |
dataAccessConfig.sdfConfig.overridePartnerSdfConfig |
A configuration setting indicating whether the partner-level Structured Data File (SDF) configuration is overridden. |
dimension |
dataAccessConfig.sdfConfig.sdfConfig.adminEmail |
dataAccessConfig.sdfConfig.sdfConfig.adminEmail |
The administrative email address associated with the Structured Data File (SDF) configuration. |
dimension |
dataAccessConfig.sdfConfig.sdfConfig.version |
dataAccessConfig.sdfConfig.sdfConfig.version |
The version of the Structured Data File (SDF) configuration used for data access. |
dimension |
data_currency |
data_currency |
The currency in which the reported data is presented. |
dimension |
date |
date |
The specific date for which the report data is aggregated. |
dimension |
dealId |
dealId |
The unique identifier for a programmatic deal. |
dimension |
deliveryMethod |
deliveryMethod |
The method by which the ad was delivered. |
dimension |
device_type |
device_type |
The type of device on which the ad was displayed (e.g., desktop, mobile, tablet). |
dimension |
dimensions.heightPixels |
dimensions.heightPixels |
The height of the creative in pixels. |
metric |
dimensions.widthPixels |
dimensions.widthPixels |
The width of the creative in pixels. |
metric |
displayName |
displayName |
The user-friendly name of an entity. |
dimension |
dv360_fees |
dv360_fees |
The total fees associated with using the Display & Video 360 platform for advertising campaigns. |
metric |
dynamic |
dynamic |
Indicates whether the creative is a dynamic creative, meaning its content can change based on various factors. |
dimension |
entity |
entity |
A general reference to an advertising resource such as an advertiser, campaign, insertion order, or line item. |
dimension |
entityStatus |
entityStatus |
The current status of an entity, such as active, paused, or archived. |
dimension |
exchange |
exchange |
The ad exchange through which the impression was purchased. |
dimension |
exitEvents |
exitEvents |
A list of exit events configured for a creative, specifying the URLs to which a user is directed upon clicking a specific area or interaction point. |
dimension |
expandOnHover |
expandOnHover |
A creative setting indicating if an ad expands upon a user’s mouse hover interaction. |
dimension |
expandingDirection |
expandingDirection |
The direction in which an expandable creative expands (e.g., Up, Down, Left, Right, Full Screen). |
dimension |
first_quartile |
first_quartile |
Indicates if the video ad played to 25% of its duration. |
metric |
format_size |
format_size |
The dimensions (width x height) or size of the ad creative. |
dimension |
format_type |
format_type |
The type of ad creative format, such as display, video, audio, or native. |
dimension |
frequencyCap.maxImpressions |
frequencyCap.maxImpressions |
The maximum number of times an ad can be shown to a single user within a specified time period. |
dimension |
frequencyCap.maxViews |
frequencyCap.maxViews |
The maximum number of times a user can view an ad within a specified time period before it stops being served to them. This is applicable to YouTube and Partners resources. |
dimension |
frequencyCap.timeUnit |
frequencyCap.timeUnit |
The unit of time for the frequency cap, such as day, week, or month. |
dimension |
frequencyCap.timeUnitCount |
frequencyCap.timeUnitCount |
The number of time units for the frequency cap (e.g., 3 for 3 days). |
dimension |
frequencyCap.unlimited |
frequencyCap.unlimited |
Indicates whether frequency capping is disabled, allowing unlimited impressions for a user. |
dimension |
generalConfig.currencyCode |
generalConfig.currencyCode |
The three-letter currency code (e.g., “USD”, “EUR”) used for financial reporting and budgeting within the general configuration. |
dimension |
generalConfig.domainUrl |
generalConfig.domainUrl |
The primary domain URL associated with the advertiser’s general configuration. |
dimension |
generalConfig.timeZone |
generalConfig.timeZone |
The time zone set for the advertiser or partner in the general configuration, used for reporting and campaign scheduling. |
dimension |
guaranteedOrderId |
guaranteedOrderId |
The unique identifier for a guaranteed programmatic order. |
dimension |
hostingSource |
hostingSource |
Indicates the source where the creative is hosted, such as Campaign Manager 360, a third-party ad server, or directly hosted by Display & Video 360. |
dimension |
html5Video |
html5Video |
Indicates if a third-party VAST tag creative requires HTML5 video support. |
dimension |
iasCampaignMonitoring |
iasCampaignMonitoring |
A boolean flag indicating whether Integral Ad Science (IAS) campaign monitoring is enabled for the creative. |
dimension |
impressions |
impressions |
The number of times the ad was displayed. |
metric |
insertionOrderId |
insertionOrderId |
The unique identifier of the insertion order. |
dimension |
insertionOrderType |
insertionOrderType |
The type of insertion order, which determines applicable settings and options, such as ad format or targeting. Examples include “Real-time bidding” (RTB) or “Over-the-top” (OTT). |
dimension |
insertion_order_id |
insertion_order_id |
A unique system-generated identifier for an insertion order within Display & Video 360. |
dimension |
insertion_order_name |
insertion_order_name |
The name of the insertion order. |
dimension |
integrationCode |
integrationCode |
A code used for integrating the creative with external systems or for internal identification purposes. |
dimension |
integrationDetails.details |
integrationDetails.details |
Additional specific details regarding the integration of the insertion order with other systems. |
dimension |
integrationDetails.integrationCode |
integrationDetails.integrationCode |
A custom code used for integrating with external systems. |
dimension |
inventorySourceId |
inventorySourceId |
The unique identifier of the inventory source. |
metric |
inventorySourceProductType |
inventorySourceProductType |
The type of product associated with the inventory source. |
dimension |
inventorySourceType |
inventorySourceType |
The type of the inventory source, such as open auction or private marketplace. |
dimension |
inventory_id |
inventory_id |
The unique identifier of the inventory where the ad was served. |
dimension |
jsTrackerUrl |
jsTrackerUrl |
The URL of a JavaScript tracker used for recording impressions or other metrics. |
dimension |
kpi.kpiAlgorithmId |
kpi.kpiAlgorithmId |
The unique identifier for the algorithm used to optimize for a specific Key Performance Indicator (KPI). |
dimension |
kpi.kpiAmountMicros |
kpi.kpiAmountMicros |
The goal amount of a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros of the advertiser’s currency. |
dimension |
kpi.kpiPercentageMicros |
kpi.kpiPercentageMicros |
The decimal representation of the goal percentage for a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros. |
dimension |
kpi.kpiString |
kpi.kpiString |
A string value representing a Key Performance Indicator (KPI) for a campaign or insertion order. |
dimension |
kpi.kpiType |
kpi.kpiType |
The type of Key Performance Indicator (KPI) used to measure campaign or insertion order performance. |
dimension |
language |
language |
Specifies the language targeted for ad delivery or represents the language of the content where ads were served, used for targeting or reporting. |
dimension |
last_refresh_date |
last_refresh_date |
The date and time when the data for a specific report or entity was last updated or refreshed in the platform. |
dimension |
lineItemId |
lineItemId |
The unique identifier of the line item. |
dimension |
lineItemIds |
lineItemIds |
A list of unique identifiers for the line items with which the creative is associated. |
dimension |
line_item_id |
line_item_id |
A unique system-generated identifier for a line item within Display & Video 360. |
dimension |
line_item_name |
line_item_name |
The name of the line item. |
dimension |
mediaDuration |
mediaDuration |
The total duration of the media asset within the creative, applicable to video, audio, or native video creatives. |
dimension |
midpoint |
midpoint |
Indicates if the video ad played to 50% of its duration. |
metric |
mobileApp |
mobileApp |
Details about the mobile application targeted by the ad. |
dimension |
mp3Audio |
mp3Audio |
Indicates whether a third-party audio creative supports the MP3 audio format. |
dimension |
notes |
notes |
Free-form text for notes or additional information related to the creative. |
dimension |
obaIcon.clickTrackingUrl |
obaIcon.clickTrackingUrl |
The required click tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks user clicks. |
dimension |
obaIcon.dimensions.heightPixels |
obaIcon.dimensions.heightPixels |
The height of the OBA (Online Behavioral Advertising) icon in pixels. |
dimension |
obaIcon.dimensions.widthPixels |
obaIcon.dimensions.widthPixels |
The width of the OBA (Online Behavioral Advertising) icon in pixels. |
dimension |
obaIcon.landingPageUrl |
obaIcon.landingPageUrl |
The required landing page URL for the OBA (Online Behavioral Advertising) icon, to which a user is directed upon clicking the icon. |
dimension |
obaIcon.position |
obaIcon.position |
The position of the OBA (Online Behavioral Advertising) icon on the creative (e.g., top-right, bottom-left). |
dimension |
obaIcon.program |
obaIcon.program |
The program or certification (e.g., AdChoices) represented by the OBA (Online Behavioral Advertising) icon. |
dimension |
obaIcon.resourceMimeType |
obaIcon.resourceMimeType |
The MIME (Multipurpose Internet Mail Extensions) type of the OBA (Online Behavioral Advertising) icon resource, indicating its format (e.g., image/png). |
dimension |
obaIcon.resourceUrl |
obaIcon.resourceUrl |
The URL where the OBA (Online Behavioral Advertising) icon’s image or resource is hosted. |
dimension |
obaIcon.viewTrackingUrl |
obaIcon.viewTrackingUrl |
The required view tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks impressions of the icon. |
dimension |
oggAudio |
oggAudio |
Indicates whether a third-party audio creative supports the OGG audio format. |
dimension |
optimizationObjective |
optimizationObjective |
The specific goal or objective that the campaign or insertion order is optimized towards, influencing bid strategies and KPIs. |
dimension |
pacing.dailyMaxImpressions |
pacing.dailyMaxImpressions |
The maximum number of impressions allowed per day for pacing the ad delivery. |
dimension |
pacing.dailyMaxMicros |
pacing.dailyMaxMicros |
The maximum budget, in micros, allowed per day for pacing the ad delivery. |
dimension |
pacing.pacingPeriod |
pacing.pacingPeriod |
The period over which the budget is paced, such as daily or flight-based. |
dimension |
pacing.pacingType |
pacing.pacingType |
The method of pacing used for ad delivery, such as even or as fast as possible. |
dimension |
partnerCosts |
partnerCosts |
A list of additional costs incurred by the partner for the campaign. |
dimension |
partnerId |
partnerId |
The unique identifier of the partner associated with an advertiser. |
metric |
partnerRevenueModel.markupAmount |
partnerRevenueModel.markupAmount |
The amount of markup applied by the partner in their revenue model, in micros. One micro is one millionth of the currency unit. |
dimension |
product |
product |
The type of advertising product or media product being utilized for campaigns within Display & Video 360, which specifies the nature of the ad space or inventory being bought (e.g., display, video, audio). |
dimension |
progressOffset.percentage |
progressOffset.percentage |
The offset in percentage of the audio or video creative’s duration, used for tracking playback progress. |
dimension |
progressOffset.seconds |
progressOffset.seconds |
The offset in seconds from the start of the audio or video creative, used for tracking playback progress. |
metric |
publisherName |
publisherName |
The name of the publisher providing the ad inventory. |
dimension |
quarters |
quarters |
A temporal dimension representing financial quarters for reporting and analysis. |
dimension |
rateDetails.inventorySourceRateType |
rateDetails.inventorySourceRateType |
The rate type of the inventory source, such as CPM or fixed price. |
dimension |
rateDetails.minimumSpend.currencyCode |
rateDetails.minimumSpend.currencyCode |
The currency code for the minimum spend amount. |
dimension |
rateDetails.minimumSpend.nanos |
rateDetails.minimumSpend.nanos |
The fractional amount of the minimum spend, in nanos (one billionth of a unit). |
metric |
rateDetails.minimumSpend.units |
rateDetails.minimumSpend.units |
The whole amount of the minimum spend. |
metric |
rateDetails.rate.currencyCode |
rateDetails.rate.currencyCode |
The currency code for the rate. |
dimension |
rateDetails.rate.nanos |
rateDetails.rate.nanos |
The fractional amount of the rate, in nanos (one billionth of a unit). |
metric |
rateDetails.rate.units |
rateDetails.rate.units |
The whole amount of the rate. |
metric |
rateDetails.unitsPurchased |
rateDetails.unitsPurchased |
The number of units purchased at the specified rate (e.g., impressions, clicks). |
metric |
readAdvertiserIds |
readAdvertiserIds |
A list of advertiser IDs that the current user has read access to. |
dimension |
readPartnerIds |
readPartnerIds |
A list of partner IDs that the current user has read access to. |
dimension |
readWriteAccessors.advertisers.advertiserIds |
readWriteAccessors.advertisers.advertiserIds |
A list of advertiser IDs that the current user has read and write access to. |
dimension |
readWriteAccessors.partner.partnerId |
readWriteAccessors.partner.partnerId |
The unique identifier of the partner that the current user has read and write access to. |
metric |
requireHtml5 |
requireHtml5 |
Indicates whether the creative requires HTML5 video support for proper rendering and playback. |
dimension |
requireMraid |
requireMraid |
Indicates whether the creative requires MRAID (Mobile Rich Media Ad Interface Definitions) support for interactive mobile ad functionality. |
dimension |
requirePingForAttribution |
requirePingForAttribution |
Indicates whether a ping is required for attribution tracking for the creative. |
dimension |
reservationType |
reservationType |
The type of inventory reservation, such as guaranteed or preferred. |
dimension |
reviewStatus.approvalStatus |
reviewStatus.approvalStatus |
The overall approval status of the creative, summarizing its content, policy, and landing page review statuses. |
dimension |
reviewStatus.contentAndPolicyReviewStatus |
reviewStatus.contentAndPolicyReviewStatus |
The review status of the creative’s content and its compliance with advertising policies. |
dimension |
reviewStatus.creativeAndLandingPageReviewStatus |
reviewStatus.creativeAndLandingPageReviewStatus |
The review status of the creative itself and its associated landing page. |
dimension |
reviewStatus.exchangeReviewStatuses |
reviewStatus.exchangeReviewStatuses |
A list of review statuses for the creative across different ad exchanges. |
dimension |
seller_name |
seller_name |
The name of the seller or ad exchange providing the inventory. |
dimension |
servingConfig.exemptTvFromViewabilityTargeting |
servingConfig.exemptTvFromViewabilityTargeting |
Indicates whether connected TV devices are exempt from viewability targeting settings for video line items under the advertiser. |
dimension |
skipOffset.percentage |
skipOffset.percentage |
The offset in percentage of the video or audio creative’s duration after which the ad becomes skippable. |
dimension |
skipOffset.seconds |
skipOffset.seconds |
The offset in seconds from the start of the video or audio creative after which the ad becomes skippable. |
metric |
skippable |
skippable |
Indicates whether a video creative has a skip button and allows users to skip the ad after a certain duration. |
dimension |
spend |
spend |
The total amount of money spent on the ad campaign. |
metric |
status |
status |
The current operational state of an entity, such as active, paused, or pending. |
dimension |
status.configStatus |
status.configStatus |
The configuration status of the entity, indicating if it’s properly set up. |
dimension |
status.entityPauseReason |
status.entityPauseReason |
The reason why an entity (e.g., line item) is currently paused. |
dimension |
status.entityStatus |
status.entityStatus |
The overall status of an entity, such as active, paused, or archived. |
dimension |
status.sellerPauseReason |
status.sellerPauseReason |
The reason why a seller’s inventory or deal is currently paused. |
dimension |
status.sellerStatus |
status.sellerStatus |
The current status of the seller’s inventory or deal. |
dimension |
target |
target |
The specific audience, inventory, or context an ad campaign is configured to reach. |
dimension |
targeting |
targeting |
A general term referring to the criteria used to define the audience or inventory for an advertising campaign. |
dimension |
targetingExpansion.audienceExpansionLevel |
targetingExpansion.audienceExpansionLevel |
The level of audience expansion applied to targeting. |
dimension |
targetingType |
targetingType |
The specific category or type of targeting being applied, such as TARGETING_TYPE_GEO_REGION or TARGETING_TYPE_DEVICE_TYPE. |
dimension |
targeting_type |
targeting_type |
The category or method of targeting used for an ad campaign, such as device, geography, or audience. |
dimension |
thirdPartyTag |
thirdPartyTag |
The original HTML or JavaScript tag provided by a third-party ad server for the creative. |
dimension |
thirdPartyUrls |
thirdPartyUrls |
A list of URLs from third-party tracking vendors used to monitor interactions and events for a creative. |
dimension |
third_quartile |
third_quartile |
Indicates if the video ad played to 75% of its duration. |
metric |
timeRange.endTime |
timeRange.endTime |
The end date and time of a specified time range. |
dimension |
timeRange.startTime |
timeRange.startTime |
The start date and time of a specified time range. |
dimension |
timerEvents |
timerEvents |
A list of timer events configured for a rich media creative, tracking the duration of user engagement with specific creative elements. |
dimension |
trackerUrls |
trackerUrls |
A list of URLs used by analytics providers or third-party ad technology vendors for tracking purposes. |
dimension |
transcodes |
transcodes |
Output-only field providing details on the various transcoded versions of an audio/video creative’s main asset, optimized for different players and bandwidths. |
dimension |
universalAdId.id |
universalAdId.id |
The unique identifier for a creative, assigned by a registry, which is universally unique across different advertising platforms. This is part of the VAST 4.0 standard. |
dimension |
universalAdId.registry |
universalAdId.registry |
The registry (e.g., Ad-ID, Clearcast, DV360) that provides the unique creative identifier for a Universal Ad ID. This is part of the VAST 4.0 standard. |
dimension |
updateTime |
updateTime |
The time when the entity was last updated. |
dimension |
vastTagUrl |
vastTagUrl |
The URL of the VAST (Video Ad Serving Template) tag for a third-party video creative. |
dimension |
video_completions |
video_completions |
The number of times a video ad played to completion. |
metric |
video_duration |
video_duration |
The total duration of the video creative in seconds. |
metric |
video_player_size |
video_player_size |
The dimensions or size of the video player where the ad was rendered. |
dimension |
video_quartile_25_views |
video_quartile_25_views |
The number of times a video ad was viewed through the first 25% of its duration. |
metric |
video_quartile_50_views |
video_quartile_50_views |
The number of times a video ad was viewed through the midpoint (50%) of its duration. |
metric |
video_quartile_75_views |
video_quartile_75_views |
The number of times a video ad was viewed through the third 75% of its duration. |
metric |
video_views |
video_views |
The total number of times a video ad was played. |
metric |
views |
views |
The number of views recorded for a video ad. |
metric |
vpaid |
vpaid |
Indicates whether a third-party VAST tag creative requires VPAID (Video Player Ad-Serving Interface Definition) support. |
dimension |