Google Display & Video 360: Most-used fields#
The table below gives information about most-used fields that you can import from Google Display & Video 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
1+: Unique Reach: Impression Reach |
1+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least once. |
metric |
10+: Unique Reach: Impression Reach |
10+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least 10 times. This metric accounts for deduplicated users across devices, campaigns, inventory, and formats. |
metric |
2+: Unique Reach: Impression Reach |
2+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least twice. |
metric |
3+: Unique Reach: Impression Reach |
3+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least 3 times. |
metric |
4+: Unique Reach: Impression Reach |
4+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least 4 times. |
metric |
5+: Unique Reach: Impression Reach |
5+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least 5 times. |
metric |
6+: Unique Reach: Impression Reach |
6+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least 6 times. |
metric |
7+: Unique Reach: Impression Reach |
7+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least 7 times. |
metric |
8+: Unique Reach: Impression Reach |
8+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least 8 times. |
metric |
9+: Unique Reach: Impression Reach |
9+: Unique Reach: Impression Reach |
The estimated number of unique users who saw an ad at least 9 times. |
metric |
Absolute Brand Lift |
Absolute Brand Lift |
The difference in positive survey responses between users exposed to an ad and a control group, measuring the ad’s influence on brand perception. |
dimension |
Active View: Average Viewable Time (seconds) |
Active View: Average Viewable Time (seconds) |
The average time, in seconds, that the ad appeared on screen in a viewable state. Only viewable impressions are included in this metric. |
metric |
Activity |
Activity |
Refers to a Floodlight activity, which tracks user actions and conversions on websites or apps. |
dimension |
Activity ID |
Activity ID |
The unique identifier for a Floodlight activity, which tracks user actions or conversions on an advertiser’s website or app. |
dimension |
AdXpose Fee (Adv Currency) |
AdXpose Fee (Adv Currency) |
The fee charged for using AdXpose, a third-party ad verification service, calculated in the advertiser’s currency. |
metric |
Adloox Fee (Adv Currency) |
Adloox Fee (Adv Currency) |
The fee charged for using Adloox (now known as Scope3), a third-party ad verification service, calculated in the advertiser’s currency. |
metric |
Adloox Pre-Bid Fee (Adv Currency) |
Adloox Pre-Bid Fee (Adv Currency) |
The fee charged for using Adloox (now known as Scope3) pre-bid segments for brand suitability, fraud avoidance, or viewability optimization, calculated in the advertiser’s currency. |
metric |
Adsafe Fee (Adv Currency) |
Adsafe Fee (Adv Currency) |
The fee charged for using AdSafe, a third-party ad verification service, calculated in the advertiser’s currency. |
metric |
Advertiser_Currency |
Advertiser_Currency |
The currency used by the advertiser for financial transactions and reporting within Display & Video 360. |
dimension |
Advertiser_ID |
Advertiser_ID |
The unique system-assigned identifier for an advertiser within Display & Video 360. |
dimension |
Age (YouTube) |
Age (YouTube) |
The age group demographic of the audience interacting with YouTube ads. |
dimension |
Agency Trading Desk Fee (Adv Currency) |
Agency Trading Desk Fee (Adv Currency) |
The fee charged by an Agency Trading Desk, calculated in the advertiser’s currency. |
metric |
Aggregate Knowledge Fee (Adv Currency) |
Aggregate Knowledge Fee (Adv Currency) |
The fee charged for using Aggregate Knowledge, a third-party service, calculated in the advertiser’s currency. |
metric |
All Survey Responses |
All Survey Responses |
The total number of survey responses collected for Brand Lift studies, including both exposed and baseline groups. |
metric |
Anonymous Inventory Modeling |
Anonymous Inventory Modeling |
A dimension indicating whether an impression was acquired through modeled frequency management or if the inventory source is anonymous (publisher name available, but not the specific URL). |
dimension |
Audience |
Audience |
A defined group of users segmented for advertising purposes based on shared characteristics, behaviors, or interests. |
dimension |
Audience ID |
Audience ID |
The unique identifier for an audience list used for targeting. |
dimension |
Audience List Cost (USD) |
Audience List Cost (USD) |
The cost associated with targeting a specific audience list, in USD. |
metric |
Audience segment |
Audience segment |
A group of users defined by specific demographic, interest, or behavioral characteristics, used for targeting. |
dimension |
Audience segment type |
Audience segment type |
The classification of an audience segment (e.g., affinity, in-market, custom). |
dimension |
Audio Cost eCPCL (Adv Currency) |
Audio Cost eCPCL (Adv Currency) |
The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency. |
metric |
Audio Media Cost eCPCL (Adv Currency) |
Audio Media Cost eCPCL (Adv Currency) |
The effective Cost Per Completed Listen for audio ads, calculated in the advertiser’s currency. |
metric |
Audio Revenue eCPCL (Adv Currency) |
Audio Revenue eCPCL (Adv Currency) |
The average cost of each complete audio impression, based on the revenue generated, calculated in the advertiser’s currency. This metric indicates the effective cost per completed listen for audio ads. |
metric |
Audio Stops (Audio) |
Audio Stops (Audio) |
The number of times the audio of an ad was stopped by the user. |
metric |
Average Watch Time per Impression (seconds) |
Average Watch Time per Impression (seconds) |
The average number of seconds a user watched a TrueView in-stream or bumper ad per impression. Watch time is measured from the start of the ad until it is completed, skipped, or stops playing. |
metric |
Baseline Positive Response Rate |
Baseline Positive Response Rate |
The rate of positive responses to brand or product surveys from the baseline group, which consists of users not exposed to the ad. |
dimension |
Baseline Survey Responses |
Baseline Survey Responses |
The total number of survey responses collected from the control group in brand lift studies. |
dimension |
Bids |
Bids |
The number of bids made for ad impressions within programmatic advertising. This reflects the platform’s activity in attempting to acquire inventory. |
metric |
Billable Cost (Adv Currency) |
Billable Cost (Adv Currency) |
The total cost invoiced to partners for using Display & Video 360, reported in the advertiser’s currency. |
metric |
Budget Segment Type |
Budget Segment Type |
The type of budget allocation for a specific segment within an insertion order, determining how spend is distributed over a period. |
dimension |
CM Placement ID |
CM Placement ID |
The unique identifier for a placement in Campaign Manager 360 (CM360), which can be associated with creatives in Display & Video 360. |
dimension |
CM360 Placement |
CM360 Placement |
The unique identifier for an ad placement as defined in Campaign Manager 360, which is automatically imported into Display & Video 360 as a creative. |
dimension |
CM360 Post-Click Revenue |
CM360 Post-Click Revenue |
The revenue generated from post-click conversions, as measured by Campaign Manager 360 (CM360) Floodlight Sales tags. |
metric |
CM360 Post-View Revenue |
CM360 Post-View Revenue |
The revenue generated from post-view conversions, as measured by Campaign Manager 360 (CM360) Floodlight Sales tags. |
metric |
CM360_Placement_ID |
CM360_Placement_ID |
The unique identifier for a placement in Campaign Manager 360 (CM360), which can be associated with creatives in Display & Video 360. |
dimension |
CPM Fee 1 (Adv Currency) |
CPM Fee 1 (Adv Currency) |
The first CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 1 (USD) |
CPM Fee 1 (USD) |
A custom Cost Per Mille (CPM) fee, expressed in US Dollars, that can be applied to a campaign. |
metric |
CPM Fee 2 (Adv Currency) |
CPM Fee 2 (Adv Currency) |
The second CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 2 (USD) |
CPM Fee 2 (USD) |
A custom Cost Per Mille (CPM) fee, expressed in US Dollars, that can be applied to a campaign. |
metric |
CPM Fee 3 (Adv Currency) |
CPM Fee 3 (Adv Currency) |
The third CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 3 (USD) |
CPM Fee 3 (USD) |
A custom Cost Per Mille (CPM) fee, expressed in US Dollars, that can be applied to a campaign. |
metric |
CPM Fee 4 (Adv Currency) |
CPM Fee 4 (Adv Currency) |
The fourth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 4 (USD) |
CPM Fee 4 (USD) |
A custom Cost Per Mille (CPM) fee, expressed in US Dollars, that can be applied to a campaign. |
metric |
CPM Fee 5 (Adv Currency) |
CPM Fee 5 (Adv Currency) |
The fifth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
CPM Fee 5 (USD) |
CPM Fee 5 (USD) |
A custom Cost Per Mille (CPM) fee, expressed in US Dollars, that can be applied to a campaign. |
metric |
Campaign Brand Safety Custom Settings |
Campaign Brand Safety Custom Settings |
Custom configurations for brand safety at the campaign level, allowing advertisers to specify content classifiers to avoid. |
dimension |
Campaign Brand Safety Sensitivity Setting |
Campaign Brand Safety Sensitivity Setting |
The sensitivity setting for brand safety at the campaign level, used to block inventory based on the subject matter of its surrounding content. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Budget |
Campaign Budget |
The total budget allocated to a campaign, often segmented over specific periods. This field helps track the financial spend for a campaign. |
metric |
Campaign Budget Segments |
Campaign Budget Segments |
A collection of defined budget segments for a campaign, specifying allocations and durations for spending. |
dimension |
Campaign Creative Types |
Campaign Creative Types |
The types of creative assets used within a campaign (e.g., image, video, native). The DV360 API campaigns resource can include creative types. |
dimension |
Campaign Demographic Targeting Age |
Campaign Demographic Targeting Age |
The age group targeted for the advertising campaign. |
dimension |
Campaign Demographic Targeting Gender |
Campaign Demographic Targeting Gender |
The gender targeted for the advertising campaign. |
dimension |
Campaign Demographic Targeting Household Income |
Campaign Demographic Targeting Household Income |
The household income demographic targeted for the advertising campaign. |
dimension |
Campaign Demographic Targeting Parental Status |
Campaign Demographic Targeting Parental Status |
Parental status categories (e.g., Parent, Not a Parent, Unknown) used for demographic targeting at the campaign level. |
dimension |
Campaign Digital Content Labels - Exclude |
Campaign Digital Content Labels - Exclude |
A list of digital content labels (e.g., DL-G, DL-PG, DL-MA) to exclude from serving ads at the campaign level, used for brand safety. |
dimension |
Campaign End Date |
Campaign End Date |
The planned date on which the campaign is scheduled to conclude. |
dimension |
Campaign Environment Targeting |
Campaign Environment Targeting |
The digital environments (e.g., web, mobile app, video) targeted for the advertising campaign. |
dimension |
Campaign Frequency Amount |
Campaign Frequency Amount |
A positive integer indicating the maximum number of times an ad can be shown to the same user within a specified frequency period at the campaign level. |
metric |
Campaign Frequency Enabled |
Campaign Frequency Enabled |
Indicates whether impression-based frequency capping is enabled or disabled for a campaign. |
dimension |
Campaign Frequency Exposures |
Campaign Frequency Exposures |
The maximum number of times an ad in a campaign can be shown to the same user within a specified frequency period. |
metric |
Campaign Frequency Period |
Campaign Frequency Period |
The time unit (e.g., Days, Weeks, Months) for which the campaign’s frequency cap is applied, controlling ad exposure over a given duration. |
dimension |
Campaign Geography Targeting - Exclude |
Campaign Geography Targeting - Exclude |
A list of geographic regions (e.g., countries, states, cities, zip codes) to exclude from a campaign’s targeting. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Geography Targeting - Include |
Campaign Geography Targeting - Include |
A list of geographic regions (e.g., countries, states, cities, zip codes) to include in a campaign’s targeting. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Goal |
Campaign Goal |
The primary objective or goal defined for the advertising campaign (e.g., brand awareness, website traffic, conversions). |
dimension |
Campaign Goal KPI |
Campaign Goal KPI |
The Key Performance Indicator (KPI) chosen as the primary goal for the campaign (e.g., CPM, CPA, CTR, Viewable %). |
dimension |
Campaign ID |
Campaign ID |
A unique system-generated identifier for an advertising campaign in Display & Video 360. |
dimension |
Campaign Inventory Source Targeting - Authorized Seller Options |
Campaign Inventory Source Targeting - Authorized Seller Options |
Settings to target inventory from authorized digital sellers (e.g., Authorized Direct Sellers and Resellers) at the campaign level, based on ads.txt and app-ads.txt files. |
dimension |
Campaign Inventory Source Targeting - Exclude |
Campaign Inventory Source Targeting - Exclude |
A list of inventory sources to exclude from a campaign’s targeting. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Inventory Source Targeting - Include |
Campaign Inventory Source Targeting - Include |
A list of inventory sources to include in a campaign’s targeting. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Inventory Source Targeting - Target New Exchanges |
Campaign Inventory Source Targeting - Target New Exchanges |
Indicates whether a campaign is set to automatically target new ad exchanges as they become available. |
dimension |
Campaign Language Targeting - Exclude |
Campaign Language Targeting - Exclude |
A list of languages to exclude from a campaign’s targeting. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Language Targeting - Include |
Campaign Language Targeting - Include |
A list of languages to include in a campaign’s targeting. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Name |
Campaign Name |
The user-defined name of the campaign. |
dimension |
Campaign Position Targeting - Display On Screen |
Campaign Position Targeting - Display On Screen |
Targeting based on where a display ad is located on the screen (e.g., above or below the fold) at the campaign level. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Position Targeting - Display Position In Content |
Campaign Position Targeting - Display Position In Content |
Targeting based on where a display ad is located relative to content (e.g., in-article, in-feed, in-banner) at the campaign level. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Position Targeting - Video On Screen |
Campaign Position Targeting - Video On Screen |
Targeting based on where a video ad is located on the screen (e.g., above or below the fold) at the campaign level. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Position Targeting - Video Position In Content |
Campaign Position Targeting - Video Position In Content |
Targeting based on where a video ad is located relative to content (e.g., pre-roll, mid-roll, post-roll) at the campaign level. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign Start Date |
Campaign Start Date |
The planned date on which the campaign is scheduled to begin. |
dimension |
Campaign Status |
Campaign Status |
The operational status of the campaign, controlling whether insertion orders under it can spend budgets and bid on inventory (e.g., active, paused, archived). |
dimension |
Campaign Third Party Verification Labels |
Campaign Third Party Verification Labels |
Labels used for third-party brand safety and suitability verification services applied at the campaign level. Multiple labels from a single vendor are separated by a semicolon. |
dimension |
Campaign Third Party Verification Services |
Campaign Third Party Verification Services |
The third-party vendor providing verification services for the campaign, such as Integral Ad Science or DoubleVerify. Only one vendor can be selected per entity. |
dimension |
Campaign Timestamp |
Campaign Timestamp |
The timestamp when the campaign was last updated. |
dimension |
Campaign Viewability Targeting Active View |
Campaign Viewability Targeting Active View |
Enables targeting inventory based on predicted viewability using Google’s Active View technology at the campaign level. This field is sunsetting for campaign-level targeting. |
dimension |
CampaignBrand Safety Sensitivity Setting |
CampaignBrand Safety Sensitivity Setting |
The sensitivity setting for brand safety at the campaign level, used to block inventory based on the subject matter of its surrounding content. This field is sunsetting for campaign-level targeting. |
dimension |
Campaign_Goal_KPI |
Campaign_Goal_KPI |
The specific Key Performance Indicator (KPI) selected to measure the success of the campaign goal, such as Cost Per Mille (CPM), Cost Per Acquisition (CPA), Click-Through Rate (CTR), or Viewability Percentage. |
dimension |
Campaign_Goal_KPI_Value |
Campaign_Goal_KPI_Value |
The target value for the selected Key Performance Indicator (KPI) that the campaign aims to achieve. |
metric |
Campaign_ID |
Campaign_ID |
The unique system-assigned identifier for an advertising campaign in Display & Video 360. |
dimension |
Conversion type |
Conversion type |
The type of conversion (e.g., purchase, lead, sign-up). |
dimension |
Cookie Reach: Average Impression Frequency |
Cookie Reach: Average Impression Frequency |
The average number of times an ad is seen by unique cookies during the reporting period. |
metric |
Cookie Reach: Impression Reach |
Cookie Reach: Impression Reach |
The estimated number of unique cookies that saw an ad during the reporting period. |
metric |
Cost (Adv Currency) |
Cost (Adv Currency) |
The total cost incurred for the advertising activity, reported in the advertiser’s currency. |
metric |
Cost / Conversion (Adv Currency) |
Cost / Conversion (Adv Currency) |
The cost incurred per conversion, calculated in the advertiser’s currency. This metric indicates the efficiency of ad spend in driving desired user actions. |
metric |
Cost eCPA (Adv Currency) |
Cost eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) in the advertiser’s currency. |
metric |
Cost eCPA (PC) (Adv Currency) |
Cost eCPA (PC) (Adv Currency) |
The effective Cost Per Acquisition for post-click conversions, calculated in the advertiser’s currency. |
metric |
Cost eCPC (Adv Currency) |
Cost eCPC (Adv Currency) |
The effective Cost Per Click, calculated in the advertiser’s currency. |
metric |
Cost eCPM (Adv Currency) |
Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions), calculated in the advertiser’s currency. |
metric |
Country Name |
Country Name |
The name of the country where ad impressions were served or users are located. |
dimension |
Creative Id |
Creative Id |
The unique identifier for a creative asset within Display & Video 360. |
dimension |
Creative name |
Creative name |
The display name or title of the creative. |
dimension |
Creative_ID |
Creative_ID |
The unique system-assigned identifier for a creative asset used in advertising campaigns within Display & Video 360. |
dimension |
Current Insertion Order Goal Type |
Current Insertion Order Goal Type |
The type of goal defined for the current insertion order (e.g., impressions, clicks, conversions). |
dimension |
Custom Bidding Algorithm Id |
Custom Bidding Algorithm Id |
The unique system-assigned identifier for a custom bidding algorithm. |
metric |
Custom Bidding Algorithm Name |
Custom Bidding Algorithm Name |
The user-defined display name for a custom bidding algorithm. |
dimension |
Custom Bidding: % Impressions with positive custom value |
Custom Bidding: % Impressions with positive custom value |
The percentage of impressions that were assigned a positive value by a custom bidding script, indicating their relevance to campaign goals. |
metric |
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency) |
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency) |
An estimated Cost Per Mille (CPM) for impressions that have a specific custom value, reported in the advertiser’s currency, derived from custom bidding strategies. |
metric |
Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency) |
Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency) |
The estimated total cost, in advertiser currency, for impressions achieved through a custom bidding algorithm that uses a custom value. |
metric |
Custom Fee 1 (Adv Currency) |
Custom Fee 1 (Adv Currency) |
The amount of the first custom fee applied to a campaign or line item, billed by the partner, and reported in the advertiser’s currency. |
metric |
Custom Fee 2 (Adv Currency) |
Custom Fee 2 (Adv Currency) |
The amount of the second custom fee applied to a campaign or line item, billed by the partner, and reported in the advertiser’s currency. |
metric |
DCM Placement ID |
DCM Placement ID |
The unique identifier for an ad placement defined in Campaign Manager 360 (DCM). |
metric |
DMA Name |
DMA Name |
The name of the Designated Market Area (DMA). |
dimension |
Data Fees (Adv Currency) |
Data Fees (Adv Currency) |
Fees incurred for the use of third-party data or audience segments, reported in the advertiser’s currency. |
metric |
Data Fees (Partner Currency) |
Data Fees (Partner Currency) |
The fee incurred for using third-party audience segment data, specified in the partner’s currency. |
metric |
Data Fees (USD) |
Data Fees (USD) |
The fee incurred for using third-party audience segment data, expressed in US Dollars. |
metric |
Data Management Platform Fee (Adv Currency) |
Data Management Platform Fee (Adv Currency) |
The fee charged by a Data Management Platform (DMP) for audience segment data, in the advertiser’s currency. |
metric |
DoubleVerify Fee (Adv Currency) |
DoubleVerify Fee (Adv Currency) |
The fee charged to the advertiser for using DoubleVerify’s ad verification services, reported in the advertiser’s currency. |
metric |
DoubleVerify Pre-Bid Fee (Adv Currency) |
DoubleVerify Pre-Bid Fee (Adv Currency) |
The fee charged for using DoubleVerify Pre-Bid, a third-party pre-bid verification service, calculated in the advertiser’s currency. |
metric |
End Day |
End Day |
The scheduled end date for a campaign, line item, or reporting period. |
dimension |
End_Date |
End_Date |
The scheduled end date for an advertising campaign or a specific reporting period. |
dimension |
Engagement Rate (YouTube) |
Engagement Rate (YouTube) |
The rate at which users interact with YouTube ads, calculated as the number of engagements (e.g., clicks on card teasers and icons) divided by the number of ad impressions. |
metric |
Engagements (YouTube) |
Engagements (YouTube) |
The total number of user engagements (e.g., clicks, views, shares) with YouTube ads. |
metric |
Evidon Fee (Adv Currency) |
Evidon Fee (Adv Currency) |
The fee charged for using Evidon, a third-party service, calculated in the advertiser’s currency. |
metric |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID |
Active View: Custom Metric ID |
A filter to specify the ID of a custom Active View metric in a report. |
dimension |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME |
Active View: Custom Metric Name |
A filter to specify the name of a custom Active View metric in a report. |
dimension |
FILTER_ADVERTISER |
Advertiser ID |
Filters reports by the unique identifier of the advertiser. |
dimension |
FILTER_ADVERTISER_CURRENCY |
Advertiser Currency |
Filters reports by the currency used by the advertiser. |
dimension |
FILTER_ADVERTISER_INTEGRATION_CODE |
Advertiser Integration Code |
Filters reports by the advertiser’s integration code, an external identifier. |
dimension |
FILTER_ADVERTISER_INTEGRATION_STATUS |
Advertiser Status |
Filters reports by the status of the advertiser (e.g., active, paused). |
dimension |
FILTER_ADVERTISER_NAME |
Advertiser |
Filters reports by the name of the advertiser. |
dimension |
FILTER_ADVERTISER_TIMEZONE |
Advertiser Time Zone |
A filter dimension for reports, representing the time zone configured for the advertiser. |
dimension |
FILTER_AD_POSITION |
Ad Position |
A filter dimension for reports, indicating where on a page or screen an ad was displayed. |
dimension |
FILTER_AD_TYPE |
Ad Type |
Filters reports by the type of ad (e.g., standard, in-stream video). |
dimension |
FILTER_AMP_PAGE_REQUEST |
AMP Page Request |
A filter to segment data based on whether the impression was served on an Accelerated Mobile Page (AMP) webpage. |
dimension |
FILTER_APP_URL |
App/URL |
Filters reports by the app or URL where impressions were served. |
dimension |
FILTER_APP_URL_EXCLUDED |
App/URL Excluded |
A filter to exclude specific apps or URLs from targeting. |
dimension |
FILTER_AUDIENCE_LIST |
Audience List |
A filter dimension for reports, representing a specific list of target audience segments. |
dimension |
FILTER_AUDIENCE_LIST_TYPE |
Audience List Type |
A filter for the type of audience list used in targeting. Examples include remarketing lists, affinity audiences, or custom audiences. |
dimension |
FILTER_BILLABLE_OUTCOME |
Billable Outcome |
A filter for the billable outcome of an ad impression (e.g., ‘Impression’), which defines how advertisers are charged. |
dimension |
FILTER_BRAND_LIFT_TYPE |
Brand Lift Type |
A filter used to specify the type of Brand Lift metric being reported. |
dimension |
FILTER_BROWSER |
Browser |
A filter dimension for reports, identifying the web browser used by the user viewing the ad. |
dimension |
FILTER_BUDGET_SEGMENT_BUDGET |
Budget Segment Budget |
A filter dimension for reports, representing the allocated budget for a specific budget segment. |
metric |
FILTER_BUDGET_SEGMENT_DESCRIPTION |
Budget Segment Name |
A filter dimension for reports, providing the descriptive name for a budget segment. |
dimension |
FILTER_BUDGET_SEGMENT_END_DATE |
Budget Segment End Date |
A filter dimension for reports, indicating the end date for a specific budget segment. |
dimension |
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE |
Budget Segment Pacing Percentage |
A filter to specify the pacing percentage for a budget segment. |
metric |
FILTER_BUDGET_SEGMENT_START_DATE |
Budget Segment Start Date |
A filter dimension for reports, indicating the start date for a specific budget segment. |
dimension |
FILTER_CAMPAIGN_DAILY_FREQUENCY |
Insertion Order Daily Frequency |
A filter to specify the daily frequency cap for a campaign. |
dimension |
FILTER_CARRIER_NAME |
ISP or Carrier |
A filter for the name of the internet service provider (ISP) or mobile carrier used by the audience. |
dimension |
FILTER_CHANNEL_ID |
Channel ID |
A filter for the unique identifier of a specific channel, such as a YouTube channel, where ads were displayed. |
metric |
FILTER_CHANNEL_NAME |
Channel |
A filter dimension for reports, identifying the advertising channel (e.g., web, app, video). |
dimension |
FILTER_CHANNEL_TYPE |
Channel Type |
A filter dimension for reports, categorizing the type of advertising channel. |
dimension |
FILTER_CITY |
City ID |
A filter dimension for reports, representing the unique identifier for a city. |
dimension |
FILTER_CITY_NAME |
City |
A filter dimension for reports, representing the city where ad impressions occurred. |
dimension |
FILTER_CM360_PLACEMENT_ID |
CM360 Placement ID |
Filters reports by the unique identifier of the Campaign Manager 360 (CM360) placement. |
metric |
FILTER_COMPANION_CREATIVE_ID |
Companion Creative ID |
A filter for the unique identifier of a companion creative that displays alongside a video or rich media ad. |
metric |
FILTER_COMPANION_CREATIVE_NAME |
Companion Creative |
Filters reports by the name of the companion creative associated with a video or audio ad. |
dimension |
FILTER_COUNTRY |
Country |
Filters reports by the country where ad events occurred. |
dimension |
FILTER_CREATIVE |
Creative |
Filters reports by the name of the creative. |
dimension |
FILTER_CREATIVE_ASSET |
Creative Asset |
Filters reports by the name or identifier of a creative asset used within a creative. |
dimension |
FILTER_CREATIVE_ATTRIBUTE |
Creative Attributes |
A filter dimension for reports, detailing characteristics or attributes of the creative asset. |
dimension |
FILTER_CREATIVE_HEIGHT |
Creative Height |
Filters reports by the height of the creative in pixels. |
dimension |
FILTER_CREATIVE_ID |
Creative ID |
Filters reports by the unique identifier of the creative. |
dimension |
FILTER_CREATIVE_INTEGRATION_CODE |
Creative Integration Code |
Filters reports by the creative’s integration code, an external identifier. |
dimension |
FILTER_CREATIVE_RENDERED_IN_AMP |
Creative Rendered in AMP |
A filter to segment data based on whether the creative was rendered within an Accelerated Mobile Page (AMP) environment. |
dimension |
FILTER_CREATIVE_SIZE |
Creative Size |
Filters reports by the dimensions (width x height) of the creative. |
dimension |
FILTER_CREATIVE_SOURCE |
Creative Source |
Filters reports by the source of the creative (e.g., Campaign Manager 360, third-party ad server). |
dimension |
FILTER_CREATIVE_STATUS |
Creative Status |
Filters reports by the status of the creative (e.g., active, paused). |
dimension |
FILTER_CREATIVE_TYPE |
Creative Type |
Filters reports by the type of creative (e.g., standard, in-stream video). |
dimension |
FILTER_CREATIVE_WIDTH |
Creative Width |
Filters reports by the width of the creative in pixels. |
dimension |
FILTER_DATA_SOURCE |
Data Source |
A filter for the origin of the data, such as first-party, third-party, or Google data. |
dimension |
FILTER_DATE |
Date |
Filters reports by the specific date of the recorded data. |
dimension |
FILTER_DAY_OF_WEEK |
Day of Week |
A filter dimension for reports, representing the day of the week (e.g., Monday, Tuesday). |
dimension |
FILTER_DEVICE_MAKE |
Device Make |
A filter for the manufacturer or brand of a device (e.g., Roku, Samsung) on which ads are displayed, used for targeting or reporting device-specific performance. |
dimension |
FILTER_DEVICE_MODEL |
Device Model |
A filter to target or report on specific device makes and models. |
dimension |
FILTER_DEVICE_TYPE |
Device Type |
Filters reports by the type of device used by the audience (e.g., desktop, mobile, tablet). |
dimension |
FILTER_DMA |
DMA Code |
A filter dimension for reports, representing the Designated Market Area (DMA) code. |
dimension |
FILTER_DOMAIN |
Domain |
A filter for the specific web domain where the ad was served. |
dimension |
FILTER_EXCHANGE_CODE |
Exchange Code |
A filter used in performance reports to identify or analyze data based on the ad exchange where the impression was served. |
dimension |
FILTER_EXCHANGE_ID |
Exchange ID |
Filters reports by the unique identifier of the ad exchange. |
metric |
FILTER_FLOODLIGHT_ACTIVITY_ID |
Floodlight Activity ID |
Filters reports by the unique identifier of the Floodlight activity. |
dimension |
FILTER_INSERTION_ORDER |
Insertion Order ID |
Filters reports by the unique identifier of the insertion order. |
metric |
FILTER_INSERTION_ORDER_INTEGRATION_CODE |
Insertion Order Integration Code |
Filters reports by the insertion order’s integration code, an external identifier. |
dimension |
FILTER_INSERTION_ORDER_NAME |
Insertion Order |
Filters reports by the name of the insertion order. |
dimension |
FILTER_INSERTION_ORDER_STATUS |
Insertion Order Status |
Filters reports by the status of the insertion order (e.g., active, paused). |
dimension |
FILTER_INVENTORY_DELIVERY_METHOD |
Inventory Delivery Method |
A filter for the method by which inventory is delivered (e.g., programmatic guaranteed, preferred deal). |
dimension |
FILTER_INVENTORY_RATE_TYPE |
Inventory Rate Type |
Filters reports by the rate type of the inventory (e.g., CPM fixed, CPM floor). |
dimension |
FILTER_INVENTORY_SOURCE_EXTERNAL_ID |
Inventory Source ID (external) |
A filter for the external unique identifier of the inventory source. |
dimension |
FILTER_INVENTORY_SOURCE_GROUP_ID |
Inventory Source Group ID |
A filter that identifies a specific inventory source group, used for targeting or reporting purposes. |
dimension |
FILTER_INVENTORY_SOURCE_ID |
Inventory Source ID |
Filters reports by the unique identifier of the inventory source. |
metric |
FILTER_INVENTORY_SOURCE_NAME |
Inventory Source |
Filters reports by the name of the inventory source. |
dimension |
FILTER_INVENTORY_SOURCE_TYPE |
Inventory Source Type |
Filters reports by the type of inventory source (e.g., open auction, private deal). |
dimension |
FILTER_LINE_ITEM |
Line Item ID |
Filters reports by the unique identifier of the line item. |
metric |
FILTER_LINE_ITEM_BUDGET |
Line Item Budget |
A filter dimension for reports, representing the budget allocated to a specific line item. |
dimension |
FILTER_LINE_ITEM_DAILY_FREQUENCY |
Line Item Daily Frequency |
A filter for the daily frequency cap set on a line item, limiting the number of times an ad is shown to a user per day. |
dimension |
FILTER_LINE_ITEM_END_DATE |
Line Item End Date |
Filters reports by the end date of the line item. |
dimension |
FILTER_LINE_ITEM_INTEGRATION_CODE |
Line Item Integration Code |
Filters reports by the line item’s integration code, an external identifier. |
dimension |
FILTER_LINE_ITEM_NAME |
Line Item |
Filters reports by the name of the line item. |
dimension |
FILTER_LINE_ITEM_START_DATE |
Line Item Start Date |
Filters reports by the start date of the line item. |
dimension |
FILTER_LINE_ITEM_STATUS |
Line Item Status |
Filters reports by the status of the line item (e.g., active, paused). |
dimension |
FILTER_LINE_ITEM_TYPE |
Line Item Type |
Filters reports by the type of line item (e.g., display, video, audio). |
dimension |
FILTER_MATCHED_GENRE_TARGET |
Matched Genre Target |
A DBM API filter for reporting on content genre targets that were matched. |
dimension |
FILTER_MEDIA_PLAN |
Campaign ID |
Filters reports by the unique identifier of the campaign. |
metric |
FILTER_MEDIA_PLAN_NAME |
Campaign |
Filters reports by the name of the campaign. |
dimension |
FILTER_MEDIA_TYPE |
Media Type |
Filters reports by the type of media used (e.g., display, video, audio). |
dimension |
FILTER_MONTH |
Month |
Filters reports by the calendar month of the recorded data. |
dimension |
FILTER_OS |
Operating System |
A filter dimension for reports, identifying the operating system of the device used by the user viewing the ad. |
dimension |
FILTER_PAGE_CATEGORY |
Category |
A dimension used in reports to categorize the content of web pages where ads were served. This field helps in analyzing ad performance based on page content categorization. |
dimension |
FILTER_PAGE_LAYOUT |
Environment |
A filter dimension for reports, describing the environment where the ad was served (e.g., mobile app, mobile web, desktop). |
dimension |
FILTER_PARTNER |
Partner ID |
Filters reports by the unique identifier of the partner. |
dimension |
FILTER_PARTNER_CURRENCY |
Partner Currency |
Filters reports by the currency used by the partner. |
dimension |
FILTER_PARTNER_NAME |
Partner |
Filters reports by the name of the partner. |
dimension |
FILTER_PARTNER_STATUS |
Partner Status |
A filter dimension for reports, indicating the operational status of a partner. |
dimension |
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS |
Placement (All YouTube Channels) |
A filter dimension for reports, allowing filtering by placements across all YouTube channels. |
dimension |
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS |
Placement Name (All YouTube Channels) |
A filter dimension for reports, providing the name of placements across all YouTube channels. |
dimension |
FILTER_PLATFORM |
Platform |
Filters reports by the platform or operating system on which the ad was served. |
dimension |
FILTER_PLAYBACK_METHOD |
Playback Method |
A DBM API filter for specifying the method of video playback in reports. |
dimension |
FILTER_POSITION_IN_CONTENT |
Position in Content |
A filter for the position of an ad within content (e.g., in-stream, out-stream, in-article). |
dimension |
FILTER_PUBLIC_INVENTORY |
Public Inventory |
A filter to target or exclude public inventory sources (e.g., open exchanges). |
dimension |
FILTER_QUARTER |
Quarter |
A filter for the financial quarter in which the data occurred. |
dimension |
FILTER_REGION |
Region ID |
A filter dimension for reports, representing the unique identifier for a geographical region. |
metric |
FILTER_REGION_NAME |
Region |
A filter dimension for reports, representing the geographical region where ad impressions occurred. |
dimension |
FILTER_SITE_ID |
App/URL ID |
Filters reports by the unique identifier of the app or URL (site). |
dimension |
FILTER_SKIPPABLE_SUPPORT |
Video Skippable Support |
A filter used in DBM API reports to indicate whether video ads are skippable. |
dimension |
FILTER_TARGETED_DATA_PROVIDERS |
Targeted Data Providers |
Filters reports by the data providers whose audience segments are targeted in the campaign. |
dimension |
FILTER_TIME_OF_DAY |
Time of Day |
Filters reports by the time of day when ad events occurred. |
metric |
FILTER_TRUEVIEW_AD |
YouTube Ad |
Filters reports by the name of the TrueView (YouTube) ad. |
dimension |
FILTER_TRUEVIEW_AD_GROUP |
YouTube Ad Group |
Filters reports by the name of the TrueView (YouTube) ad group. |
dimension |
FILTER_TRUEVIEW_AD_GROUP_AD_ID |
YouTube Ad ID |
Filters reports by the unique identifier of the TrueView (YouTube) ad. |
dimension |
FILTER_TRUEVIEW_AD_GROUP_ID |
YouTube Ad Group ID |
Filters reports by the unique identifier of the TrueView (YouTube) ad group. |
metric |
FILTER_TRUEVIEW_AD_TYPE_NAME |
YouTube Ad Type |
A filter dimension for reports, representing the specific type of TrueView ad on YouTube (e.g., in-stream, discovery). |
dimension |
FILTER_TRUEVIEW_AGE |
Age |
A filter dimension for reports, representing the age demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_CUSTOM_AFFINITY |
Custom Affinity |
A DBM API filter for targeting custom affinity audiences in TrueView reports. |
dimension |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS |
Detailed Demographics |
A filter for detailed demographic segments of the audience targeted by TrueView ads. |
dimension |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID |
Detailed Demographics ID |
A filter for the unique identifier of detailed demographic segments targeted by TrueView ads. |
metric |
FILTER_TRUEVIEW_GENDER |
Gender |
A filter dimension for reports, representing the gender demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_HOUSEHOLD_INCOME |
Household Income |
A filter dimension for reports, representing the household income demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_INTEREST |
Interest |
A filter for the specific interests of the audience targeted by TrueView ads. |
dimension |
FILTER_TRUEVIEW_PARENTAL_STATUS |
Parental Status |
A filter dimension for reports, representing the parental status demographic targeted or reached by TrueView ads. |
dimension |
FILTER_TRUEVIEW_REMARKETING_LIST_NAME |
Remarketing List |
A filter for the name of the remarketing list used for targeting TrueView ads. |
dimension |
FILTER_USER_LIST |
Audience List ID |
A filter for the unique identifier of a specific user or audience list used for targeting. |
dimension |
FILTER_VARIANT_ID |
Variant ID |
A DBM API filter for identifying a specific variant of an ad or creative in reports. |
metric |
FILTER_VARIANT_NAME |
Variant Name |
The name of the creative or ad variant used as a filter in reports. |
dimension |
FILTER_VARIANT_VERSION |
Variant Version |
A dimension filter for reports, used to break down data by the version of an ad variant. |
dimension |
FILTER_VENDOR_MEASUREMENT_MODE |
Vendor Measurement Mode |
A filter used to specify the mode of vendor measurement for reporting. |
dimension |
FILTER_VIDEO_COMPANION_CREATIVE_SIZE |
Companion Creative Size |
A filter to segment data by the size of companion creatives served alongside video ads. |
dimension |
FILTER_VIDEO_CONTINUOUS_PLAY |
Video Continuous Play |
A filter to segment data based on whether the video ad was set for continuous play. |
dimension |
FILTER_VIDEO_DURATION |
Video Duration |
Filters reports by the duration of the video creative. |
dimension |
FILTER_VIDEO_PLAYER_SIZE |
Video Player Size |
A filter for the dimensions or size of the video player where the ad was shown. |
dimension |
FILTER_WEEK |
Week |
A filter dimension for reports, representing the week for which the data is reported. |
dimension |
FILTER_YEAR |
Year |
A filter dimension for reports, representing the calendar year. |
dimension |
FILTER_YOUTUBE_AD_VIDEO |
YouTube Ad Video |
A filter used in performance reports to specifically target or analyze data related to YouTube video ads. |
dimension |
FILTER_YOUTUBE_AD_VIDEO_ID |
YouTube Ad Video ID |
The unique identifier for a YouTube video used as a creative in an ad. This ID can be used to search for the video on the YouTube platform. |
dimension |
FILTER_ZIP_CODE |
Zip Code ID |
A filter used in reporting to segment data by specific postal codes, enabling regional targeting analysis. |
dimension |
FILTER_ZIP_POSTAL_CODE |
Zip Code |
A filter dimension for reports, representing the zip or postal code. |
dimension |
Floodlight Activity Name |
Floodlight Activity Name |
The name of the Floodlight activity that recorded a conversion. |
dimension |
Floodlight_Activity_ID |
Floodlight_Activity_ID |
The unique numeric identifier for a Floodlight activity, which tracks user conversions and events across the Google Marketing Platform. |
dimension |
Floodlight_Activity_Name |
Floodlight_Activity_Name |
The display name of the Floodlight activity, used for identifying specific conversion tracking setups. |
dimension |
Insertion Order Affinity & In Market Targeting - Exclude |
Insertion Order Affinity & In Market Targeting - Exclude |
Specifies affinity and in-market audience segments to be excluded from an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders. |
dimension |
Insertion Order Affinity & In Market Targeting - Include |
Insertion Order Affinity & In Market Targeting - Include |
Specifies affinity and in-market audience segments to be included in an insertion order’s targeting. The DV360 API is used for setting targeting options for insertion orders. |
dimension |
Insertion Order Algorithm Id |
Insertion Order Algorithm Id |
The ID of a custom bidding algorithm associated with an insertion order, used for optimizing bids across its line items. |
dimension |
Insertion Order App Collection Targeting - Exclude |
Insertion Order App Collection Targeting - Exclude |
A list of app collections to be excluded from targeting for the insertion order. |
dimension |
Insertion Order App Collection Targeting - Include |
Insertion Order App Collection Targeting - Include |
A list of app collections to be included in targeting for the insertion order. |
dimension |
Insertion Order App Targeting - Exclude |
Insertion Order App Targeting - Exclude |
Specifies a list of mobile applications (apps) where ads from this Insertion Order should not be served. This is a negative targeting option to prevent ads from appearing in undesirable app environments. |
dimension |
Insertion Order App Targeting - Include |
Insertion Order App Targeting - Include |
Specifies a list of mobile applications (apps) where ads from this Insertion Order should be served. This is an inclusive targeting option to focus ad delivery on desired app environments. |
dimension |
Insertion Order Apply Floor Price For Deals |
Insertion Order Apply Floor Price For Deals |
Indicates whether a minimum floor price is applied to deals for the insertion order. |
dimension |
Insertion Order Audience Targeting - Exclude |
Insertion Order Audience Targeting - Exclude |
Specifies audience segments or types to be excluded from the insertion order’s targeting. |
dimension |
Insertion Order Audience Targeting - Include |
Insertion Order Audience Targeting - Include |
Specifies audience segments or types to be included in the insertion order’s targeting. |
dimension |
Insertion Order Audio Content Type Targeting |
Insertion Order Audio Content Type Targeting |
Specifies targeting preferences for audio content types (e.g., music, broadcast, podcast) at the insertion order level. |
dimension |
Insertion Order Auto Budget Allocation |
Insertion Order Auto Budget Allocation |
Indicates whether the budget for the Insertion Order is automatically allocated across its duration or line items, optimizing spend towards campaign goals. |
dimension |
Insertion Order Bid Strategy Do Not Exceed |
Insertion Order Bid Strategy Do Not Exceed |
A threshold for the bid strategy at the insertion order level, indicating a maximum CPM value not to be exceeded (if set to 0, it’s not enabled). |
metric |
Insertion Order Bid Strategy Unit |
Insertion Order Bid Strategy Unit |
The unit used for the insertion order’s bid strategy, such as CPA, CPC, or custom impression value/cost. |
dimension |
Insertion Order Brand Safety Custom Settings |
Insertion Order Brand Safety Custom Settings |
Customized brand safety settings applied at the insertion order level to manage ad content suitability. |
dimension |
Insertion Order Brand Safety Sensitivity Setting |
Insertion Order Brand Safety Sensitivity Setting |
The brand safety sensitivity setting applied to an insertion order, controlling content suitability. |
dimension |
Insertion Order Browser Targeting - Exclude |
Insertion Order Browser Targeting - Exclude |
This field specifies the web browsers to be excluded from targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER. |
dimension |
Insertion Order Browser Targeting - Include |
Insertion Order Browser Targeting - Include |
This field specifies the web browsers to be included in targeting for a given insertion order. It uses TargetingOption resource IDs for TARGETING_TYPE_BROWSER. |
dimension |
Insertion Order Budget Segments |
Insertion Order Budget Segments |
A breakdown of the insertion order’s total budget into smaller segments, each with its own allocated amount and date range. |
dimension |
Insertion Order Budget Type |
Insertion Order Budget Type |
Defines how the budget for the Insertion Order is measured, either based on currency (e.g., USD) or a number of impressions. |
dimension |
Insertion Order Carrier Targeting - Exclude |
Insertion Order Carrier Targeting - Exclude |
A list of mobile carriers or ISPs to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Carrier Targeting - Include |
Insertion Order Carrier Targeting - Include |
Defines which wireless carriers or internet service providers (ISPs) to include when targeting ads within an insertion order. |
dimension |
Insertion Order Category Targeting - Exclude |
Insertion Order Category Targeting - Exclude |
A list of content categories to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Category Targeting - Include |
Insertion Order Category Targeting - Include |
Determines the content categories to include for ad targeting at the insertion order level. |
dimension |
Insertion Order Channel Targeting - Exclude |
Insertion Order Channel Targeting - Exclude |
A list of specific channels (custom groups of websites or apps) to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Channel Targeting - Include |
Insertion Order Channel Targeting - Include |
Specifies the advertising channels to include for ad display within an insertion order. |
dimension |
Insertion Order Connection Speed Targeting |
Insertion Order Connection Speed Targeting |
Targets users based on their internet connection speed (e.g., broadband, dial-up) at the insertion order level. |
dimension |
Insertion Order Content Duration Targeting |
Insertion Order Content Duration Targeting |
Specifies content duration preferences for targeting at the insertion order level. |
dimension |
Insertion Order Content Genre Targeting - Exclude |
Insertion Order Content Genre Targeting - Exclude |
A list of content genres to exclude from an insertion order’s targeting. |
dimension |
Insertion Order Content Genre Targeting - Include |
Insertion Order Content Genre Targeting - Include |
A list of content genres to include in an insertion order’s targeting. |
dimension |
Insertion Order Content Stream Type Targeting |
Insertion Order Content Stream Type Targeting |
Specifies content stream type preferences (e.g., live, on-demand) for targeting at the insertion order level. |
dimension |
Insertion Order Custom List Targeting |
Insertion Order Custom List Targeting |
Targeting based on custom lists, allowing for inclusion or exclusion of specific user segments for an insertion order. |
dimension |
Insertion Order Daypart Targeting |
Insertion Order Daypart Targeting |
Specifies the days of the week and times of day when ads are eligible to serve within an insertion order. |
dimension |
Insertion Order Daypart Targeting Time Zone |
Insertion Order Daypart Targeting Time Zone |
Sets the time zone to be used for daypart targeting within an insertion order, either based on the user’s local time or the advertiser’s time zone. |
dimension |
Insertion Order Demographic Targeting Age |
Insertion Order Demographic Targeting Age |
The age demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Gender |
Insertion Order Demographic Targeting Gender |
The gender demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Household Income |
Insertion Order Demographic Targeting Household Income |
The household income demographic segments targeted by the insertion order. |
dimension |
Insertion Order Demographic Targeting Parental Status |
Insertion Order Demographic Targeting Parental Status |
The parental status demographic segments targeted by the insertion order. |
dimension |
Insertion Order Details |
Insertion Order Details |
Comprehensive details about an insertion order, including its unique ID, display name, type, status, associated costs, budget pacing, frequency capping, and integration specifics. |
dimension |
Insertion Order Device Targeting - Exclude |
Insertion Order Device Targeting - Exclude |
A list of device types or models to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Device Targeting - Include |
Insertion Order Device Targeting - Include |
Selects specific device types (e.g., computers, smartphones, tablets, connected TVs) to include for ad targeting within an insertion order. |
dimension |
Insertion Order Digital Content Labels - Exclude |
Insertion Order Digital Content Labels - Exclude |
A list of digital content labels to be excluded from targeting for the insertion order (e.g., G, PG, MA). |
dimension |
Insertion Order Environment Targeting |
Insertion Order Environment Targeting |
Targets ads based on the environment where they will be displayed (e.g., web, in-app) at the insertion order level. |
dimension |
Insertion Order Fees |
Insertion Order Fees |
All fees associated with the insertion order, which can include various categories, amounts, and types. |
dimension |
Insertion Order Frequency Amount |
Insertion Order Frequency Amount |
The numerical value that defines the frequency cap for an insertion order, for example, the ‘y’ in ‘show x impressions over y period’. |
metric |
Insertion Order Frequency Enabled |
Insertion Order Frequency Enabled |
Indicates whether impression-based frequency capping is enabled for the insertion order. |
dimension |
Insertion Order Frequency Exposures |
Insertion Order Frequency Exposures |
The number of times an ad in the insertion order can be shown to the same user within the specified frequency period. |
metric |
Insertion Order Frequency Period |
Insertion Order Frequency Period |
The time unit (e.g., minutes, hours, days, weeks, months) over which the frequency cap for the insertion order is applied. |
dimension |
Insertion Order Geography Targeting - Exclude |
Insertion Order Geography Targeting - Exclude |
A list of geographic regions to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Geography Targeting - Include |
Insertion Order Geography Targeting - Include |
Defines the geographic locations (e.g., countries, regions, cities) to include for ad targeting within an insertion order. |
dimension |
Insertion Order ID |
Insertion Order ID |
A unique system-generated identifier for an insertion order. |
dimension |
Insertion Order Insertion Order Optimization |
Insertion Order Insertion Order Optimization |
Specifies the optimization objective or strategy applied to the Insertion Order, such as maximizing viewable impressions or achieving a certain KPI. |
dimension |
Insertion Order Integration Code |
Insertion Order Integration Code |
An optional external identifier used for tracking purposes for a specific insertion order. |
dimension |
Insertion Order Inventory Source Targeting - Authorized Seller Options |
Insertion Order Inventory Source Targeting - Authorized Seller Options |
Specifies whether the insertion order targets inventory from authorized sellers (e.g., direct sellers, resellers) as defined by ads.txt. |
dimension |
Insertion Order Inventory Source Targeting - Exclude |
Insertion Order Inventory Source Targeting - Exclude |
A list of inventory sources (e.g., ad exchanges) to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Inventory Source Targeting - Include |
Insertion Order Inventory Source Targeting - Include |
Specifies which inventory sources (e.g., exchanges, publishers) to include for ad delivery within an insertion order. |
dimension |
Insertion Order Inventory Source Targeting - Target New Exchanges |
Insertion Order Inventory Source Targeting - Target New Exchanges |
Indicates whether the insertion order is configured to automatically target newly integrated inventory exchanges. |
dimension |
Insertion Order Io Objective |
Insertion Order Io Objective |
The objective set for an Insertion Order, which determines default KPIs, line item types, and bid strategies. This field is in beta and currently only available to participating clients. |
dimension |
Insertion Order Io Subtype |
Insertion Order Io Subtype |
The specific subtype of the insertion order, such as Standard, Connected TV, or Digital Out of Home. |
dimension |
Insertion Order Keyword List Targeting - Exclude |
Insertion Order Keyword List Targeting - Exclude |
A list of keyword lists to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Keyword Targeting - Exclude |
Insertion Order Keyword Targeting - Exclude |
Specifies keywords or phrases that are excluded from content targeting for this Insertion Order. Ads will not be served on content identified by these keywords. |
dimension |
Insertion Order Keyword Targeting - Include |
Insertion Order Keyword Targeting - Include |
Specifies keywords or phrases that are included in content targeting for this Insertion Order. Ads will be served on content identified by these keywords. |
dimension |
Insertion Order Kpi Algorithm Id |
Insertion Order Kpi Algorithm Id |
The identifier of the Key Performance Indicator (KPI) algorithm applied at the insertion order level. |
dimension |
Insertion Order Kpi Type |
Insertion Order Kpi Type |
The type of Key Performance Indicator (KPI) set as the performance goal for the insertion order (e.g., CPM, CPC, CPA, CTR, Viewability). |
dimension |
Insertion Order Kpi Value |
Insertion Order Kpi Value |
The target value for the Key Performance Indicator (KPI) associated with the Insertion Order, used to measure its success against defined objectives. |
metric |
Insertion Order Language Targeting - Exclude |
Insertion Order Language Targeting - Exclude |
A list of languages to be excluded from targeting for the insertion order. |
dimension |
Insertion Order Language Targeting - Include |
Insertion Order Language Targeting - Include |
Targets users based on their browser or device language settings at the insertion order level. |
dimension |
Insertion Order Measure DAR |
Insertion Order Measure DAR |
Indicates whether audience measurement using Nielsen Digital Ad Ratings (DAR) is enabled for the insertion order. |
dimension |
Insertion Order Measure DAR Channel |
Insertion Order Measure DAR Channel |
The specific channel measured with Nielsen Digital Ad Ratings for the insertion order. |
dimension |
Insertion Order Name |
Insertion Order Name |
The name of the insertion order. |
dimension |
Insertion Order Pacing |
Insertion Order Pacing |
Defines the strategy for how an insertion order’s budget is spent over its flight, such as evenly distributed or accelerated. |
dimension |
Insertion Order Pacing Amount |
Insertion Order Pacing Amount |
The specific budget amount designated for pacing an insertion order over its flight. |
metric |
Insertion Order Pacing Rate |
Insertion Order Pacing Rate |
The rate at which an insertion order’s budget is paced, such as ‘ASAP’, ‘Even’, or ‘Ahead’. |
dimension |
Insertion Order Position Targeting - Audio Position In Content |
Insertion Order Position Targeting - Audio Position In Content |
Targets specific positions for audio ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order. |
dimension |
Insertion Order Position Targeting - Display On Screen |
Insertion Order Position Targeting - Display On Screen |
Targets the on-screen position where display ads will appear for an insertion order. |
dimension |
Insertion Order Position Targeting - Display Position In Content |
Insertion Order Position Targeting - Display Position In Content |
Targets specific outstream positions for display ads within content (e.g., in-article, in-banner, in-feed) for an insertion order. |
dimension |
Insertion Order Position Targeting - Video On Screen |
Insertion Order Position Targeting - Video On Screen |
Specifies targeting for the on-screen position of video ads within an Insertion Order, ensuring ads appear in visible and desirable locations. |
dimension |
Insertion Order Position Targeting - Video Position In Content |
Insertion Order Position Targeting - Video Position In Content |
Targets specific instream positions for video ads within content (e.g., pre-roll, mid-roll, post-roll) for an insertion order. |
dimension |
Insertion Order Site Targeting - Exclude |
Insertion Order Site Targeting - Exclude |
Excludes specific websites or URLs from serving ads for the insertion order. |
dimension |
Insertion Order Site Targeting - Include |
Insertion Order Site Targeting - Include |
Specifies which websites to include for ad targeting within an insertion order. |
dimension |
Insertion Order Status |
Insertion Order Status |
The current status of an insertion order, controlling whether its line items can bid on inventory. Possible values include Active, Paused, Draft, and Archived. |
dimension |
Insertion Order Third Party Verification Labels |
Insertion Order Third Party Verification Labels |
Labels provided by a third-party verification service to apply brand safety, suitability, fraud prevention, and viewability settings at the insertion order level. Note: This field will no longer be writable after February 2026. |
dimension |
Insertion Order Third Party Verification Services |
Insertion Order Third Party Verification Services |
The third-party vendor providing verification services for an insertion order, such as Integral Ad Science or DoubleVerify. |
dimension |
Insertion Order Timestamp |
Insertion Order Timestamp |
The timestamp indicating the creation or last update time of an insertion order. |
dimension |
Insertion Order Type |
Insertion Order Type |
The classification of an insertion order (e.g., standard, YouTube & Partners). The DV360 API allows for creating insertion orders. |
dimension |
Insertion Order Video Player Size Targeting |
Insertion Order Video Player Size Targeting |
Targets ads based on the size of the video player where they will be displayed within an insertion order. |
dimension |
Insertion Order Viewability Omid Targeting Enabled |
Insertion Order Viewability Omid Targeting Enabled |
Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the insertion order. |
dimension |
Insertion Order Viewability Targeting Active View |
Insertion Order Viewability Targeting Active View |
The Active View settings applied to an insertion order to target inventory based on its predicted viewability. |
metric |
Insertion Order_Format |
Insertion Order_Format |
The ad format used within the insertion order. |
dimension |
Insertion Order_ID |
Insertion Order_ID |
The unique identifier for the insertion order. |
dimension |
Insertion Order_Publisher |
Insertion Order_Publisher |
The publisher associated with the insertion order. |
dimension |
Insertion Order_audience_type |
Insertion Order_audience_type |
The type of audience targeted by the insertion order. |
dimension |
Insertion Order_demographic |
Insertion Order_demographic |
Demographic targeting settings applied to the insertion order. |
dimension |
Insertion Order_end_date |
Insertion Order_end_date |
The planned end date for the insertion order. |
dimension |
Insertion Order_start_date |
Insertion Order_start_date |
The planned start date for the insertion order. |
dimension |
Insertion Order_targeting |
Insertion Order_targeting |
The overall targeting criteria configured for the insertion order. |
dimension |
Insertion_Order |
Insertion_Order |
The name of the insertion order, which groups line items under a common budget and flight dates. |
dimension |
Insertion_Order_Audience_Targeting_Exclude |
Insertion_Order_Audience_Targeting_Exclude |
Specifies audience segments to be excluded from targeting for an insertion order. Excluded users will not be shown ads from this insertion order. |
dimension |
Insertion_Order_Audience_Targeting_Include |
Insertion_Order_Audience_Targeting_Include |
Specifies audience segments to be included in targeting for an insertion order. Ads from this insertion order will only be shown to users within these segments. |
dimension |
Insertion_Order_Audience_Targeting_Similar_Audiences |
Insertion_Order_Audience_Targeting_Similar_Audiences |
Enables targeting of users who share similar characteristics with an existing audience segment, allowing for expanded reach to new, relevant users for an insertion order. |
dimension |
Insertion_Order_ID |
Insertion_Order_ID |
The unique numeric identifier of the insertion order. |
dimension |
Insertion_Order_Measure_DAR |
Insertion_Order_Measure_DAR |
Indicates whether audience measurement for the insertion order is enabled using Nielsen Digital Ad Ratings (DAR) to track impressions and demographics. |
dimension |
Insertion_Order_Measure_DAR_Channel |
Insertion_Order_Measure_DAR_Channel |
Specifies the particular channel (e.g., desktop, mobile, connected TV) for which Nielsen Digital Ad Ratings (DAR) measurement is applied to the insertion order. |
dimension |
Integral Ad Science Pre-Bid Fee (Adv Currency) |
Integral Ad Science Pre-Bid Fee (Adv Currency) |
The fee charged by Integral Ad Science (IAS) for pre-bid brand safety and viewability segments, in the advertiser’s currency. |
metric |
Integral Ad Science Video Fee (Adv Currency) |
Integral Ad Science Video Fee (Adv Currency) |
The fee charged for using Integral Ad Science (IAS) Video, a third-party video ad verification service, calculated in the advertiser’s currency. |
metric |
Inventory Commitment |
Inventory Commitment |
Specifies the type of inventory commitment, such as guaranteed or non-guaranteed. |
dimension |
Inventory Media Cost Type |
Inventory Media Cost Type |
The type of media cost associated with inventory, which can influence how Display & Video 360 fees are calculated (e.g., distinguishing between open auction vs. YouTube or programmatic guaranteed inventory). |
dimension |
Inventory Source Commitment Type |
Inventory Source Commitment Type |
The commitment type of the inventory source, such as Guaranteed or Nonguaranteed. |
dimension |
Inventory Source End Date |
End Date |
The end date for which an inventory source or deal is active. |
dimension |
Inventory Source Exchange |
Exchange |
The ad exchange through which the inventory source is provided. |
dimension |
Inventory Source Format |
Inventory Source Format |
The format of the inventory provided by the source, such as audio, display, or video. |
dimension |
Inventory Source Group Name |
Inventory Source Group Name |
The display name of a collection of targetable inventory sources. |
dimension |
Inventory Source ID |
Inventory Source ID |
A unique system-generated identifier for an inventory source. |
dimension |
Inventory Source Order Name |
Inventory Source Order Name |
The name of the inventory source order, which specifies the details of a publisher’s ad inventory deal. |
dimension |
Inventory Source Product Name |
Inventory Source Product Name |
The name of the product within an inventory source order, detailing specific ad placements or inventory offerings. |
dimension |
Inventory Source Rate Type |
Inventory Source Rate Type |
The rate type of the inventory source (e.g., CPM Fixed, CPM Floor, Auction). |
dimension |
Inventory Source Start Date |
Start Date |
The start date for which an inventory source or deal is active. |
dimension |
Language |
Language |
A dimension representing the language targeted or associated with ad impressions. |
dimension |
Life Event |
Life Event |
Audience targeting based on significant life events (e.g., college graduation, moving). |
dimension |
Line Item Affinity & In Market Targeting - Exclude |
Line Item Affinity & In Market Targeting - Exclude |
Specifies affinity and in-market audience segments to be excluded from targeting for a line item. |
dimension |
Line Item Affinity & In Market Targeting - Include |
Line Item Affinity & In Market Targeting - Include |
A list of affinity and/or in-market audience lists to be included in targeting for the line item. |
dimension |
Line Item Algorithm Id |
Line Item Algorithm Id |
The ID of a custom bidding algorithm associated with a line item, used for optimizing bids. |
dimension |
Line Item App Collection Targeting - Exclude |
Line Item App Collection Targeting - Exclude |
A list of app collections to be excluded from targeting for the line item. |
dimension |
Line Item App Collection Targeting - Include |
Line Item App Collection Targeting - Include |
Includes specific app collections (categories of apps) for targeting ads within the line item. |
dimension |
Line Item App Targeting - Exclude |
Line Item App Targeting - Exclude |
A list of mobile applications to exclude from a line item’s targeting. |
dimension |
Line Item App Targeting - Include |
Line Item App Targeting - Include |
A list of mobile applications to include in a line item’s targeting. |
dimension |
Line Item Apply Floor Price For Deals |
Line Item Apply Floor Price For Deals |
Indicates whether the line item should prioritize deals over open auction inventory and adhere to a floor price for deals. |
dimension |
Line Item Audience Targeting - Exclude |
Line Item Audience Targeting - Exclude |
Specifies audience segments to be excluded from targeting for a line item. Excluded users will not be shown ads from this line item. |
dimension |
Line Item Audience Targeting - Include |
Line Item Audience Targeting - Include |
Specifies audience segments to be included in targeting for a line item. Ads from this line item will only be shown to users within these segments. |
dimension |
Line Item Audio Content Type Targeting |
Line Item Audio Content Type Targeting |
Specifies targeting preferences for audio content types (e.g., music, broadcast, podcast) at the line item level. |
dimension |
Line Item Bid Multipliers |
Line Item Bid Multipliers |
Adjustments that multiply the base bid for specific targeting criteria within a line item. |
dimension |
Line Item Bid Strategy Do Not Exceed |
Line Item Bid Strategy Do Not Exceed |
A setting to define a maximum average CPM (Cost Per Mille) that a line item’s bid strategy should not exceed. |
metric |
Line Item Bid Strategy Type |
Line Item Bid Strategy Type |
The type of bidding strategy employed for a line item (e.g., maximize conversions, target CPA). |
dimension |
Line Item Bid Strategy Unit |
Line Item Bid Strategy Unit |
The unit used for the line item’s bid strategy (e.g., CPA, CPC, custom impression value/cost). |
dimension |
Line Item Bid Strategy Value |
Line Item Bid Strategy Value |
The target value for the line item’s bid strategy, defining the desired cost or performance metric. |
metric |
Line Item Brand Safety Custom Settings |
Line Item Brand Safety Custom Settings |
Custom configurations for brand safety at the line item level, allowing advertisers to specify content classifiers to avoid. |
dimension |
Line Item Brand Safety Sensitivity Setting |
Line Item Brand Safety Sensitivity Setting |
The sensitivity setting for brand safety at the line item level, used to block inventory based on the subject matter of its surrounding content. |
dimension |
Line Item Browser Targeting - Exclude |
Line Item Browser Targeting - Exclude |
A list of web browsers to exclude from a line item’s targeting. |
dimension |
Line Item Browser Targeting - Include |
Line Item Browser Targeting - Include |
A list of web browsers to include in a line item’s targeting. |
dimension |
Line Item Budget Amount |
Line Item Budget Amount |
The total budget allocated to the line item. |
dimension |
Line Item Budget Type |
Line Item Budget Type |
The method used to manage the line item’s budget (e.g., daily, flight, total). |
dimension |
Line Item Carrier Targeting - Exclude |
Line Item Carrier Targeting - Exclude |
A list of network carriers or Internet Service Providers (ISPs) to exclude from a line item’s targeting. |
dimension |
Line Item Carrier Targeting - Include |
Line Item Carrier Targeting - Include |
A list of network carriers or Internet Service Providers (ISPs) to include in a line item’s targeting. |
dimension |
Line Item Category Targeting - Exclude |
Line Item Category Targeting - Exclude |
A list of content categories to exclude from a line item’s targeting. |
dimension |
Line Item Category Targeting - Include |
Line Item Category Targeting - Include |
A list of content categories to include in a line item’s targeting. |
dimension |
Line Item Channel Targeting - Exclude |
Line Item Channel Targeting - Exclude |
A list of custom groups of related websites and apps to exclude from a line item’s targeting. |
dimension |
Line Item Channel Targeting - Include |
Line Item Channel Targeting - Include |
A list of custom groups of related websites and apps to include in a line item’s targeting. |
dimension |
Line Item Combined Audience Targeting |
Line Item Combined Audience Targeting |
Allows targeting of combined audience lists (a consolidation of different audience sources) for a line item. |
dimension |
Line Item Connection Speed Targeting |
Line Item Connection Speed Targeting |
Allows targeting of ads based on the user’s internet connection speed (e.g., 2G, 3G, DSL, 4G) for a line item. |
dimension |
Line Item Content Duration Targeting |
Line Item Content Duration Targeting |
Allows targeting of ads based on the duration of video content (e.g., 0-1 minute, 1-5 minutes) for a line item. |
dimension |
Line Item Content Genre Targeting - Exclude |
Line Item Content Genre Targeting - Exclude |
A list of content genres to exclude from a line item’s targeting. |
dimension |
Line Item Content Genre Targeting - Include |
Line Item Content Genre Targeting - Include |
A list of content genres to include in a line item’s targeting. |
dimension |
Line Item Content Stream Type Targeting |
Line Item Content Stream Type Targeting |
Allows targeting of ads based on the type of content stream (e.g., live, on-demand) for a line item. |
dimension |
Line Item Conversion Counting Pct |
Line Item Conversion Counting Pct |
The percentage of post-view conversions that will be counted for the line item. |
metric |
Line Item Conversion Counting Type |
Line Item Conversion Counting Type |
Specifies how conversions are counted for the line item, such as counting all conversions, only post-click, or a percentage of conversions. |
dimension |
Line Item Conversion Floodlight Activity Ids |
Line Item Conversion Floodlight Activity Ids |
The Floodlight activity IDs used to track conversions for the line item. |
dimension |
Line Item Creative Assignments |
Line Item Creative Assignments |
The list of creative assets assigned to a specific line item. |
dimension |
Line Item Custom List Targeting |
Line Item Custom List Targeting |
Allows targeting of ads to custom audience lists (built from keywords, URLs, and apps) for a line item. |
dimension |
Line Item Daypart Targeting |
Line Item Daypart Targeting |
Specifies the days and times during which a line item’s ads will be served. |
dimension |
Line Item Daypart Targeting Time Zone |
Line Item Daypart Targeting Time Zone |
The timezone used for daypart targeting for a line item (e.g., local time or advertiser’s timezone). |
dimension |
Line Item Demographic Targeting Age |
Line Item Demographic Targeting Age |
The age demographic segments targeted by the line item. |
dimension |
Line Item Demographic Targeting Gender |
Line Item Demographic Targeting Gender |
The gender demographic segments targeted by the line item. |
dimension |
Line Item Demographic Targeting Household Income |
Line Item Demographic Targeting Household Income |
Allows targeting of ads to a specific household income range for a line item. |
dimension |
Line Item Demographic Targeting Parental Status |
Line Item Demographic Targeting Parental Status |
Allows targeting of ads to a specific parental status (e.g., Parent, Not a Parent, Unknown) for a line item. |
dimension |
Line Item Details |
Line Item Details |
Detailed information and settings pertaining to a specific line item, including its type, status, and various targeting options. |
dimension |
Line Item Device Targeting - Exclude |
Line Item Device Targeting - Exclude |
A list of device types or device make/models to exclude from a line item’s targeting. |
dimension |
Line Item Device Targeting - Include |
Line Item Device Targeting - Include |
A list of device types or device make/models to include in a line item’s targeting. |
dimension |
Line Item Digital Content Labels - Exclude |
Line Item Digital Content Labels - Exclude |
This field defines the Digital Content Labels (content ratings) to be excluded from a line item’s targeting, often used for brand safety. It uses TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION. |
dimension |
Line Item End Date |
Line Item End Date |
The date when the line item is scheduled to end, or it can be set to inherit the end date from its parent Insertion Order. |
dimension |
Line Item Environment Targeting |
Line Item Environment Targeting |
This field specifies the ad serving environments (e.g., web, mobile app) targeted by the line item. It uses TARGETING_TYPE_ENVIRONMENT. |
dimension |
Line Item Fees |
Line Item Fees |
A list of all fees associated with a line item, including category, amount, type, and invoicing status. |
dimension |
Line Item Frequency Amount |
Line Item Frequency Amount |
A positive integer indicating the maximum number of times an ad can be shown to the same user within a specified frequency period for a line item. |
dimension |
Line Item Frequency Enabled |
Line Item Frequency Enabled |
Indicates whether impression-based frequency capping is enabled or disabled for a line item. |
dimension |
Line Item Frequency Exposures |
Line Item Frequency Exposures |
The maximum number of times an ad in a line item can be shown to the same user within a specified frequency period. |
metric |
Line Item Frequency Period |
Line Item Frequency Period |
The time unit (e.g., Days, Weeks, Months) for which the line item’s frequency cap is applied, controlling ad exposure over a given duration. |
dimension |
Line Item Geography Regional Location List Targeting - Exclude |
Line Item Geography Regional Location List Targeting - Exclude |
A list of regional location lists to be excluded from targeting for the line item. |
dimension |
Line Item Geography Regional Location List Targeting - Include |
Line Item Geography Regional Location List Targeting - Include |
Includes specific geographic regions for targeting ads within the line item. |
dimension |
Line Item Geography Targeting - Exclude |
Line Item Geography Targeting - Exclude |
A list of geographic regions to exclude from a line item’s targeting. |
dimension |
Line Item Geography Targeting - Include |
Line Item Geography Targeting - Include |
A list of geographic regions to include in a line item’s targeting. |
dimension |
Line Item ID |
Line Item ID |
A unique, system-assigned identifier for the line item. |
dimension |
Line Item Integration Code |
Line Item Integration Code |
An optional code used for tracking purposes associated with the line item. |
dimension |
Line Item Inventory Mode |
Line Item Inventory Mode |
The mode or type of inventory source targeted by a line item, such as open auction, private marketplace, or app mediation partners. |
dimension |
Line Item Inventory Source Targeting - Authorized Seller Options |
Line Item Inventory Source Targeting - Authorized Seller Options |
Settings for a line item to target inventory from authorized direct sellers, authorized direct sellers and resellers, or authorized and non-participating publishers. |
dimension |
Line Item Inventory Source Targeting - Exclude |
Line Item Inventory Source Targeting - Exclude |
A list of inventory sources (e.g., exchanges, private deals) to exclude from a line item’s targeting. |
dimension |
Line Item Inventory Source Targeting - Include |
Line Item Inventory Source Targeting - Include |
A list of inventory sources (e.g., exchanges, private deals) to include in a line item’s targeting. |
dimension |
Line Item Inventory Source Targeting - Target New Exchanges |
Line Item Inventory Source Targeting - Target New Exchanges |
Indicates whether a line item is set to automatically target new ad exchanges as they become available. |
dimension |
Line Item Io Name |
Line Item Io Name |
The display name of the insertion order associated with a line item. Insertion Orders contain a set of line items related to the same advertising campaign. |
dimension |
Line Item Keyword List Targeting - Exclude |
Line Item Keyword List Targeting - Exclude |
A list of keyword lists to exclude from a line item’s targeting. |
dimension |
Line Item Keyword Targeting - Exclude |
Line Item Keyword Targeting - Exclude |
A list of keyword strings to exclude from a line item’s targeting. |
dimension |
Line Item Keyword Targeting - Include |
Line Item Keyword Targeting - Include |
A list of keyword strings to include in a line item’s targeting. |
dimension |
Line Item Language Targeting - Exclude |
Line Item Language Targeting - Exclude |
A list of languages to exclude from a line item’s targeting. |
dimension |
Line Item Language Targeting - Include |
Line Item Language Targeting - Include |
A list of languages to include in a line item’s targeting. |
dimension |
Line Item Name |
Line Item Name |
The user-defined name of the line item. |
dimension |
Line Item Optimized Targeting |
Line Item Optimized Targeting |
Indicates whether optimized targeting is enabled for the line item, allowing the system to find new, relevant audiences beyond manually selected targeting. |
dimension |
Line Item Pacing |
Line Item Pacing |
The time period used to spend the budget amount for a line item (e.g., Daily, Monthly, Flight). |
dimension |
Line Item Pacing Amount |
Line Item Pacing Amount |
The amount to spend per the time period set by the pacing type for a line item. |
metric |
Line Item Pacing Rate |
Line Item Pacing Rate |
The rate at which a line item’s budget is spent (e.g., ASAP, Even, Ahead). |
dimension |
Line Item Partner Revenue Amount |
Line Item Partner Revenue Amount |
The revenue amount generated for the partner by the line item. |
metric |
Line Item Partner Revenue Model |
Line Item Partner Revenue Model |
The model used to calculate the revenue generated for the partner by the line item. |
dimension |
Line Item Position Targeting - Audio Position In Content |
Line Item Position Targeting - Audio Position In Content |
This field defines the position of audio ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item. It uses TARGETING_TYPE_CONTENT_INSTREAM_POSITION or TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION. |
dimension |
Line Item Position Targeting - Display Position In Content |
Line Item Position Targeting - Display Position In Content |
Specifies where a display ad is located relative to content (e.g., in-article, in-feed, in-banner) for a line item. |
dimension |
Line Item Position Targeting - On Screen |
Line Item Position Targeting - On Screen |
Specifies where an ad is located on the screen (e.g., above or below the fold) for a line item. |
dimension |
Line Item Position Targeting - Video Position In Content |
Line Item Position Targeting - Video Position In Content |
Specifies where a video ad is located relative to content (e.g., pre-roll, mid-roll, post-roll) for a line item. |
dimension |
Line Item Private Deal Group Targeting Include |
Line Item Private Deal Group Targeting Include |
A list of private deal groups to include in a line item’s targeting for inventory sources. |
dimension |
Line Item Proximity Targeting |
Line Item Proximity Targeting |
Allows targeting of ads to users in close proximity to a point of interest, business chain, or specific address for a line item. |
dimension |
Line Item Site Targeting - Exclude |
Line Item Site Targeting - Exclude |
A list of specific websites or URLs to exclude from a line item’s targeting. |
dimension |
Line Item Site Targeting - Include |
Line Item Site Targeting - Include |
A list of specific websites or URLs to include in a line item’s targeting. |
dimension |
Line Item Start Date |
Line Item Start Date |
The date when the line item is scheduled to begin, or it can be set to inherit the start date from its parent Insertion Order. |
dimension |
Line Item Status |
Line Item Status |
The current status of the line item, which controls whether it can spend its budget and bid on inventory (e.g., Active, Paused, Draft, Archived). |
dimension |
Line Item Subtype |
Line Item Subtype |
A field that further distinguishes line items based on their ad format or objective (e.g., Simple, Non-Skippable, Action, Reach, View, Audio, Target Frequency). |
dimension |
Line Item Third Party Verification Labels |
Line Item Third Party Verification Labels |
A list of labels provided by a selected third-party verification service to define content exclusions or brand safety settings for the line item. Multiple labels are separated by a semicolon. |
dimension |
Line Item Third Party Verification Services |
Line Item Third Party Verification Services |
The third-party vendor providing verification services (e.g., Integral Ad Science, DoubleVerify, Scope3) for the line item. Only one vendor can be selected per entity. |
dimension |
Line Item Timestamp |
Line Item Timestamp |
The timestamp indicating the creation or last update time of a line item. |
dimension |
Line Item TrueView Bid Strategy Type |
Line Item TrueView Bid Strategy Type |
The specific bidding strategy type used for TrueView video line items. |
dimension |
Line Item TrueView Bid Strategy Value |
Line Item TrueView Bid Strategy Value |
The target value for the TrueView line item’s bid strategy (e.g., target CPV or CPA). |
metric |
Line Item TrueView Category Exclusions Targeting |
Line Item TrueView Category Exclusions Targeting |
Excludes specific content categories for TrueView ads within the line item to maintain brand suitability. |
dimension |
Line Item TrueView Connected TV Bid Adjustment Option |
Line Item TrueView Connected TV Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on connected TV devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Connected TV Bid Adjustment Percentage |
Line Item TrueView Connected TV Bid Adjustment Percentage |
The percentage by which bids for TrueView ads displayed on connected TV devices are adjusted for the line item. |
metric |
Line Item TrueView Desktop Bid Adjustment Option |
Line Item TrueView Desktop Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on desktop devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Desktop Bid Adjustment Percentage |
Line Item TrueView Desktop Bid Adjustment Percentage |
The percentage by which bids for TrueView ads displayed on desktop devices are adjusted for the line item. |
metric |
Line Item TrueView Inventory Source Targeting |
Line Item TrueView Inventory Source Targeting |
Specifies the inventory sources targeted for TrueView ads within the line item, such as YouTube or video partners. |
dimension |
Line Item TrueView Mobile Bid Adjustment Option |
Line Item TrueView Mobile Bid Adjustment Option |
The option chosen for adjusting bids for TrueView ads displayed on mobile devices (e.g., increase or decrease). |
dimension |
Line Item TrueView Mobile Bid Adjustment Percentage |
Line Item TrueView Mobile Bid Adjustment Percentage |
A percentage to adjust bids for TrueView ads on mobile devices for a line item. |
metric |
Line Item TrueView Tablet Bid Adjustment Option |
Line Item TrueView Tablet Bid Adjustment Option |
An option to adjust bids for TrueView ads on tablet devices for a line item. |
dimension |
Line Item TrueView Tablet Bid Adjustment Percentage |
Line Item TrueView Tablet Bid Adjustment Percentage |
A percentage to adjust bids for TrueView ads on tablet devices for a line item. |
metric |
Line Item TrueView Third-Party Brand Safety Reporting ID |
Line Item TrueView Third-Party Brand Safety Reporting ID |
An identifier used by a third-party brand safety vendor to track and report on brand safety events for TrueView line items. This ID helps in custom reporting for brand suitability. |
dimension |
Line Item TrueView Third-Party Brand Safety Vendor |
Line Item TrueView Third-Party Brand Safety Vendor |
The third-party vendor used for brand safety verification of TrueView line items. |
dimension |
Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID |
Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID |
The reporting ID provided by a third-party vendor for viewability measurement of TrueView line items. |
dimension |
Line Item TrueView Third-Party Viewability Vendor |
Line Item TrueView Third-Party Viewability Vendor |
The third-party vendor used for viewability measurement of TrueView ads within the line item. |
dimension |
Line Item TrueView Video Ad Formats |
Line Item TrueView Video Ad Formats |
The formats of TrueView video ads supported or used by the line item (e.g., in-stream, bumper). |
dimension |
Line Item TrueView Video Ad Inventory Control |
Line Item TrueView Video Ad Inventory Control |
Controls where TrueView video ads can be served for a line item. |
dimension |
Line Item TrueView View Frequency Enabled |
Line Item TrueView View Frequency Enabled |
Indicates if frequency capping is enabled for TrueView line items. |
dimension |
Line Item TrueView View Frequency Exposures |
Line Item TrueView View Frequency Exposures |
The number of exposures allowed within a specified period for TrueView line item frequency capping. |
metric |
Line Item TrueView View Frequency Period |
Line Item TrueView View Frequency Period |
The time period (e.g., Days, Weeks, Months) over which TrueView line item frequency exposures are measured. |
dimension |
Line Item Type |
Line Item Type |
The classification of the line item based on its media buy and ad format, such as Display, Video, TrueView, or Audio. |
dimension |
Line Item Video Player Size Targeting |
Line Item Video Player Size Targeting |
Allows targeting of video ads based on the size of the video player (e.g., unknown, small, large, HD) for a line item. |
dimension |
Line Item Viewability Omid Targeting Enabled |
Line Item Viewability Omid Targeting Enabled |
Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the line item. |
dimension |
Line Item Viewability Targeting Active View |
Line Item Viewability Targeting Active View |
Settings that control the predicted viewability percentage for impressions a line item will bid on, powered by Google’s Active View technology. |
metric |
Line_Item |
Line_Item |
The name of the line item, which bids on impressions and serves creatives. |
dimension |
Line_Item_Audience_Targeting_Exclude |
Line_Item_Audience_Targeting_Exclude |
Specifies audience segments to be excluded from targeting for a line item. Excluded users will not be shown ads from this line item. |
dimension |
Line_Item_Audience_Targeting_Include |
Line_Item_Audience_Targeting_Include |
Specifies audience segments to be included in targeting for a line item. Ads from this line item will only be shown to users within these segments. |
dimension |
Line_Item_Audience_Targeting_Similar_Audiences |
Line_Item_Audience_Targeting_Similar_Audiences |
Enables targeting of users who share similar characteristics with an existing audience segment, allowing for expanded reach to new, relevant users for a line item. |
dimension |
Line_Item_Combined_Audience_Targeting |
Line_Item_Combined_Audience_Targeting |
Allows for complex audience targeting strategies by combining multiple audience segments using logical operators (e.g., AND, OR) for a line item. |
dimension |
Line_Item_Conversion_Counting_Pct |
Line_Item_Conversion_Counting_Pct |
The percentage of conversions to count for the line item, used for conversion optimization. |
metric |
Line_Item_Conversion_Counting_Type |
Line_Item_Conversion_Counting_Type |
The method used for counting conversions for the line item (e.g., one-per-click, many-per-click). |
dimension |
Line_Item_Conversion_Floodlight_Activity_Ids |
Line_Item_Conversion_Floodlight_Activity_Ids |
A list of Floodlight activity IDs used to track conversions for the line item. |
dimension |
Line_Item_End_Date |
Line_Item_End_Date |
The scheduled end date for the line item’s flight. |
dimension |
Line_Item_ID |
Line_Item_ID |
The unique numeric identifier of the line item. |
dimension |
Line_Item_Start_Date |
Line_Item_Start_Date |
The scheduled start date for the line item’s flight. |
dimension |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
The number of Active View impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions |
The number of Active View measurable impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
The rate at which Active View impressions were audible and fully on-screen for at least half of their duration, capped at 15 seconds. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions |
This metric counts the number of TrueView impressions where the ad was audible and fully on-screen for at least half of its duration, as measured by Active View. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions |
This metric counts the total number of TrueView impressions that were measurable by Active View for the ‘audible & fully on-screen for half of duration’ criterion. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
The rate at which TrueView video ads were considered viewable, meaning they were audible, fully on screen, and played for at least half their duration. |
metric |
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS |
Active View: Impressions Audible and Visible at Completion |
A metric representing the number of impressions where the ad was audible, visible, and played to completion according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE |
Active View: Impression Distribution (Not Measurable) |
The distribution of impressions that were not measurable by Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE |
Active View: Impression Distribution (Not Viewable) |
The distribution of impressions that were measurable but not viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE |
Active View: Impression Distribution (Viewable) |
The distribution of impressions that were considered viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
Active View: Eligible Impressions |
The number of impressions that were eligible for Active View measurement. |
metric |
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
Active View: Measurable Impressions |
The number of impressions that Active View was able to measure for viewability. |
metric |
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS |
Active View: % Measurable Impressions |
The percentage of impressions that Active View was able to measure for viewability, out of all eligible impressions. |
metric |
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS |
Active View: % Viewable Impressions |
A metric representing the percentage of impressions that were considered viewable according to Active View criteria. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS |
Active View: % Audible Impressions |
The percentage of Active View impressions where the ad’s audio was audible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START |
Active View: % Audible and Visible at Start |
The percentage of Active View impressions where the ad was both audible and visible at the start of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR |
Active View: % Audible and Visible at First Quartile |
The percentage of Active View impressions where the ad was both audible and visible through the first quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE |
Active View: % Audible and Visible at Completion |
The percentage of Active View impressions where the ad was both audible and visible through its full completion. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR |
Active View: % Audible and Visible at Midpoint |
The percentage of Active View measurable video impressions that were both audible and visible at the midpoint of the video play. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR |
Active View: % Audible and Visible at Third Quartile |
The percentage of Active View impressions where the ad was both audible and visible through the third quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC |
Active View: % Fully On-Screen 2 sec |
The percentage of Active View impressions where the ad was fully on-screen for at least 2 seconds. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN |
Active View: % Full-Screen |
The percentage of Active View impressions where the video ad was played in full-screen mode. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND |
Active View: % In Background |
The percentage of Active View impressions where the ad was playing in the background (not in the active browser tab or window). |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED |
Active View: % of Ad Played |
The percentage of the total ad duration that was played in viewable and audible conditions according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Completed Impressions Audible and Visible |
The percentage of completed Active View impressions where the ad was both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE |
Active View: % of Completed Impressions Visible |
A metric representing the percentage of impressions that completed their video playback while also being visible on screen. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of First Quartile Impressions Audible and Visible |
The percentage of Active View impressions that reached the first quartile while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE |
Active View: % of First Quartile Impressions Visible |
The percentage of Active View impressions that reached the first quartile while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Midpoint Impressions Audible and Visible |
The percentage of Active View impressions that reached the midpoint while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE |
Active View: % of Midpoint Impressions Visible |
The percentage of Active View impressions that reached the midpoint while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Third Quartile Impressions Audible and Visible |
The percentage of Active View impressions that reached the third quartile while being both audible and visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE |
Active View: % of Third Quartile Impressions Visible |
The percentage of Active View impressions that reached the third quartile while being visible. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE |
Active View: % Play Time Audible |
The percentage of an ad’s total play time during which it was audible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE |
Active View: % Play Time Audible and Visible |
The percentage of an ad’s total play time during which it was both audible and visible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE |
Active View: % Play Time Visible |
The percentage of an ad’s total play time during which it was visible according to Active View. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD |
Active View: % Visible 10 Seconds |
The percentage of Active View impressions where the ad was visible for at least 10 seconds. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START |
Active View: % Visible at Start |
The percentage of Active View impressions where the ad was visible at the start of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR |
Active View: % Visible at First Quartile |
The percentage of Active View impressions where the ad was visible through the first quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE |
Active View: % Visible at Completion |
The percentage of Active View impressions where the ad was visible through its full completion. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR |
Active View: % Visible at Midpoint |
The percentage of Active View impressions where the ad was visible through the midpoint of its playback. |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR |
Active View: % Visible at Third Quartile |
The percentage of Active View impressions where the ad was visible through the third quartile of its playback. |
metric |
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS |
Active View: Not Measurable Impressions |
The number of impressions that were not measurable by Active View. |
metric |
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS |
Active View: Not Viewable Impressions |
The number of measurable impressions that were determined to be not viewable by Active View. |
metric |
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD |
Active View: Impressions Visible 10 Seconds |
The number of Active View impressions where the ad was visible for at least 10 seconds. |
metric |
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
Active View: Viewable Impressions |
The number of measurable impressions that were determined to be viewable by Active View. |
metric |
METRIC_AUDIO_MUTES_AUDIO |
Audio Mutes (Audio) |
The number of times the audio of an ad was muted by the user. |
metric |
METRIC_AVERAGE_DISPLAY_TIME |
Average Display Time |
The average time an ad was displayed. |
metric |
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER |
Average Impression Frequency per User |
The average number of times an ad impression is shown to a unique user within a specified period. |
metric |
METRIC_AVERAGE_INTERACTION_TIME |
Average Interaction Time |
The average time users spent interacting with an ad. |
metric |
METRIC_BILLABLE_IMPRESSIONS |
Billable Impressions |
The number of impressions for which the advertiser is charged. |
metric |
METRIC_CARD_CLICKS |
Card Clicks |
The total number of clicks on interactive cards displayed alongside YouTube ads, such as shopping cards, that direct users to external landing pages. |
dimension |
METRIC_CLICKS |
Clicks |
The total number of clicks on an ad. |
metric |
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE |
% Clicks Leading to Conversions |
A metric representing the percentage of clicks that resulted in a post-click conversion. |
metric |
METRIC_CM360_POST_CLICK_REVENUE |
CM360 Post-Click Revenue |
Revenue generated from conversions that occurred after a user clicked on an ad, as reported by Campaign Manager 360. |
metric |
METRIC_CM360_POST_VIEW_REVENUE |
CM360 Post-View Revenue |
Revenue generated from conversions that occurred after a user viewed an ad (without clicking), as reported by Campaign Manager 360. |
metric |
METRIC_COMPANION_CLICKS_AUDIO |
Companion Clicks (Audio) |
The number of clicks on companion creatives associated with audio ads. |
metric |
METRIC_COMPANION_IMPRESSIONS_AUDIO |
Companion Views (Audio) |
A metric representing the number of companion impressions for audio ads. |
metric |
METRIC_COMPLETE_LISTENS_AUDIO |
Complete Listens (Audio) |
The number of times an audio ad was listened to completely. |
metric |
METRIC_COMPLETION_RATE_AUDIO |
Completion Rate (Audio) |
The rate at which audio ads were played to completion. |
metric |
METRIC_CONVERSIONS_PER_MILLE |
Conversions per 1000 Impressions |
A metric that calculates the number of conversions achieved for every 1000 impressions. |
metric |
METRIC_CTR |
Click Rate (CTR) |
A metric representing the percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100. |
metric |
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED |
% Composition Impressions (Co-Viewed) |
The percentage of impressions that were part of a co-viewing event, indicating household-level reach. |
dimension |
METRIC_DEMO_POPULATION |
Population |
The total population size of the demographic segment being reported on. |
dimension |
METRIC_ENGAGEMENTS |
Engagements |
A metric representing user interactions with an ad beyond a standard click, such as hovering, playing a video, or expanding a creative. |
metric |
METRIC_ENGAGEMENT_RATE |
Engagement Rate |
The percentage of impressions that resulted in user engagement with the ad. |
metric |
METRIC_EXPANSIONS |
Expansions |
A metric representing the number of times an expandable creative asset was expanded by a user interaction. |
metric |
METRIC_FEE32_ADVERTISER |
Regulatory Operating Costs (Advertiser Currency) |
Regulatory operating costs incurred in the advertiser’s currency. |
metric |
METRIC_FIRST_QUARTILE_AUDIO |
First-Quartile (Audio) |
The number of times an audio ad was played through its first quartile (25% of its duration). |
metric |
METRIC_FLOODLIGHT_IMPRESSIONS |
Floodlight Impressions |
A metric representing the total number of impressions recorded by Floodlight activities, indicating how many times Floodlight tags were loaded on web pages. |
metric |
METRIC_GMAIL_CONVERSIONS |
Gmail Conversions |
The number of conversions that occurred directly from Gmail ads. |
metric |
METRIC_GMAIL_POST_VIEW_CONVERSIONS |
Gmail Post-View Conversions |
The number of conversions attributed to impressions on Gmail ads. |
metric |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS |
Viewable Impressions |
The number of viewable impressions corrected for Gross Rating Point (GRP) calculations. |
metric |
METRIC_IMPRESSIONS |
Impressions |
The total number of times an ad was displayed. |
metric |
METRIC_IMPRESSIONS_COVIEWED |
Impressions (Co-Viewed) |
The number of impressions that account for co-viewing, where multiple people watch ads together on connected TV devices. |
metric |
METRIC_IMPRESSIONS_TO_CONVERSION_RATE |
% Impressions Leading to Conversions |
The percentage of impressions that ultimately resulted in a conversion. |
metric |
METRIC_INTERACTIVE_IMPRESSIONS |
Interactive Impressions |
The number of impressions where users interacted with the ad, such as clicks or hovers. |
metric |
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
Invalid Active View Measurable Impressions |
A metric representing the number of invalid impressions that were measurable with Active View. |
metric |
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
Invalid Active View Viewable Impressions |
The number of viewable impressions that were identified as invalid by Active View. |
metric |
METRIC_INVALID_IMPRESSIONS |
Invalid Impressions |
A metric that reports the number of impressions that were identified as invalid, often due to non-human traffic or other non-compliant activity. |
metric |
METRIC_LAST_CLICKS |
Post-Click Conversions |
Conversions attributed to the last click on an ad. |
metric |
METRIC_LAST_IMPRESSIONS |
Post-View Conversions |
Conversions attributed to the last impression of an ad where no click occurred. |
metric |
METRIC_MEDIA_COST_ADVERTISER |
Media Cost (Advertiser Currency) |
The cost of media buys, reported in the advertiser’s currency. |
metric |
METRIC_MEDIA_COST_PARTNER |
Media Cost (Partner Currency) |
The cost of media buys, reported in the partner’s currency. |
metric |
METRIC_MEDIA_COST_USD |
Media Cost (USD) |
The cost of media buys, reported in US Dollars. |
metric |
METRIC_MEDIA_FEE1_PARTNER |
Media Fee 1 (Partner Currency) |
The amount of Media Fee 1, expressed in the partner’s currency. |
metric |
METRIC_MEDIA_FEE1_USD |
Media Fee 1 (USD) |
The amount of Media Fee 1, expressed in USD. |
metric |
METRIC_MEDIA_FEE2_PARTNER |
Media Fee 2 (Partner Currency) |
The second media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE2_USD |
Media Fee 2 (USD) |
The second media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE3_PARTNER |
Media Fee 3 (Partner Currency) |
The third media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE3_USD |
Media Fee 3 (USD) |
The third media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE4_PARTNER |
Media Fee 4 (Partner Currency) |
The fourth media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE4_USD |
Media Fee 4 (USD) |
The fourth media fee applied, reported in USD. |
metric |
METRIC_MEDIA_FEE5_PARTNER |
Media Fee 5 (Partner Currency) |
The fifth media fee applied, reported in partner currency. |
metric |
METRIC_MEDIA_FEE5_USD |
Media Fee 5 (USD) |
The fifth media fee applied, reported in USD. |
metric |
METRIC_MIDPOINT_AUDIO |
Midpoint (Audio) |
The number of times an audio ad was played through its midpoint (50% of its duration). |
metric |
METRIC_PAUSES_AUDIO |
Pauses (Audio) |
The number of times an audio creative was paused during playback. |
metric |
METRIC_PLATFORM_FEE_PARTNER |
Platform Fee (Partner Currency) |
The platform fee charged for using the Display & Video 360 platform, expressed in the partner’s currency. |
metric |
METRIC_PLATFORM_FEE_RATE |
Platform Fee Rate |
The rate of the platform fee charged for using the Display & Video 360 platform. |
metric |
METRIC_PLATFORM_FEE_USD |
Platform Fee (USD) |
The platform fee charged for using the Display & Video 360 platform, expressed in USD. |
metric |
METRIC_PROFIT_ADVERTISER |
Profit (Advertiser Currency) |
The difference between how much an advertiser charged and their costs for running a campaign, calculated as Revenue - Total Media Cost - Agency markup (if applicable). This is also known as “net income.” |
metric |
METRIC_PROFIT_MARGIN |
Profit Margin |
The ratio of profitability, calculated as Profit / Revenue. Higher numbers indicate higher profitability. |
metric |
METRIC_PROFIT_PARTNER |
Profit (Partner Currency) |
The difference between how much was charged and the costs for running a campaign, calculated in the partner’s specified currency. |
dimension |
METRIC_PROFIT_USD |
Profit (USD) |
The difference between how much was charged and the costs for running a campaign, calculated in United States dollars. |
dimension |
METRIC_REVENUE_PARTNER |
Revenue (Partner Currency) |
A metric representing the total revenue generated for the partner, expressed in the partner’s currency. |
dimension |
METRIC_REVENUE_USD |
Revenue (USD) |
A metric representing the total revenue generated, expressed in US Dollars. |
metric |
METRIC_RICH_MEDIA_ENGAGEMENTS |
Rich Media Engagements |
A metric that measures the total number of user engagements with rich media ads. |
metric |
METRIC_RICH_MEDIA_SCROLLS |
Scrolls |
A metric that counts the number of times users scrolled within a rich media ad. |
metric |
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS |
Complete Views (Video) |
The number of times a rich media video ad was played to completion. |
metric |
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES |
First-Quartile Views (Video) |
The number of times a rich media video ad was played through its first quartile (25%). |
metric |
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS |
Fullscreens (Video) |
The number of times a rich media video ad was viewed in full-screen mode. |
metric |
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS |
Midpoint Views (Video) |
The number of times a rich media video ad was played through its midpoint (50%). |
metric |
METRIC_RICH_MEDIA_VIDEO_MUTES |
Audio Mutes (Video) |
The number of times the audio of a rich media video ad was muted by the user. |
metric |
METRIC_RICH_MEDIA_VIDEO_PAUSES |
Pauses (Video) |
The number of times a rich media video creative was paused by users. |
metric |
METRIC_RICH_MEDIA_VIDEO_PLAYS |
Starts (Video) |
The number of times a rich media video ad started playing. |
metric |
METRIC_RICH_MEDIA_VIDEO_SKIPS |
Skips (Video) |
The number of times a rich media video ad was skipped by users. |
metric |
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES |
Third-Quartile Views (Video) |
The number of times a rich media video ad was played through its third quartile (75%). |
metric |
METRIC_STARTS_AUDIO |
Starts (Audio) |
The number of times an audio ad started playing. |
metric |
METRIC_STORE_VISIT_CONVERSIONS |
Store Visit Conversions |
A metric representing conversions that occur when a user visits a physical store after interacting with an ad. |
metric |
METRIC_TARGET_RATING_POINTS_COVIEWED |
Target Rating Points (Co-Viewed) |
A measure of the gross rating points delivered to a target audience, accounting for co-viewing households. |
dimension |
METRIC_THIRD_QUARTILE_AUDIO |
Third-Quartile (Audio) |
The number of times an audio ad was played through its third quartile (75% of its duration). |
metric |
METRIC_TOTAL_CONVERSIONS |
Total Conversions |
The total number of conversion events recorded. |
metric |
METRIC_TOTAL_INTERACTION_TIME |
Total Interaction Time |
A metric representing the total time users spent interacting with an ad. |
metric |
METRIC_TOTAL_MEDIA_COST_ADVERTISER |
Total Media Cost (Advertiser Currency) |
The total media cost, reported in the advertiser’s currency. |
metric |
METRIC_TOTAL_MEDIA_COST_PARTNER |
Total Media Cost (Partner Currency) |
A metric representing the total cost of media purchased, expressed in the partner’s currency. |
metric |
METRIC_TOTAL_MEDIA_COST_USD |
Total Media Cost (USD) |
The total cost of media purchased for advertising, expressed in US Dollars. |
metric |
METRIC_TOTAL_USERS |
Total Users |
The total estimated number of unique users reached by the ads. |
metric |
METRIC_TRACKED_ADS |
Tracked Ads |
A metric representing the total number of ads that were tracked. |
metric |
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW |
Conversions |
A metric representing the total number of conversions attributed to TrueView ads, where multiple conversions can be counted per view. |
metric |
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW |
View Conversion Rate |
The conversion rate specifically for TrueView ads, calculated as one conversion per view. |
metric |
METRIC_TRUEVIEW_EARNED_LIKES |
Earned Likes |
The number of likes earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS |
Earned Playlist Additions |
The number of playlist additions earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_SHARES |
Earned Shares |
The number of shares earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS |
Earned Subscribers |
The number of subscribers earned by TrueView ads. |
metric |
METRIC_TRUEVIEW_EARNED_VIEWS |
Earned Views |
The number of additional views earned from TrueView ads (e.g., from shares or follow-on views). |
metric |
METRIC_TRUEVIEW_IMPRESSION_SHARE |
Impression Share |
The percentage of impressions that your TrueView ads received compared to the total number of impressions they were eligible to receive. |
metric |
METRIC_TRUEVIEW_UNIQUE_VIEWERS |
Unique Viewers |
The estimated number of unique individuals who viewed a TrueView ad. |
metric |
METRIC_TRUEVIEW_VIEWS |
TrueView: Views |
The number of views for TrueView video ads. |
metric |
METRIC_TRUEVIEW_VIEW_RATE |
TrueView: View Rate |
The rate at which TrueView video ads are viewed, calculated as TrueView Views divided by TrueView impressions. |
dimension |
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION |
View through Conversion |
A metric representing a conversion that occurs after a user has viewed an ad, but without directly clicking on it. |
dimension |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY |
Unique Reach: Average Impression Frequency |
The average number of times a unique user saw an ad. |
metric |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED |
Unique Reach: Average Impression Frequency (Co-Viewed) |
The average number of times unique users in co-viewing households were exposed to an ad. |
dimension |
METRIC_UNIQUE_REACH_CLICK_REACH |
Unique Reach: Click Reach |
A metric representing the number of unique users who clicked on an ad. |
metric |
METRIC_UNIQUE_REACH_IMPRESSION_REACH |
Unique Reach: Impression Reach |
The number of unique users who saw at least one ad impression. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH |
Unique Reach: Incremental Click Reach |
The additional number of unique users reached through clicks, beyond those reached by impressions alone. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH |
Unique Reach: Incremental Impression Reach |
The incremental number of unique users reached by impressions. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH |
Unique Reach: Incremental Total Reach |
The incremental total number of unique users reached. |
metric |
METRIC_UNIQUE_REACH_INCREMENTAL_VIEWABLE_IMPRESSION_REACH |
Unique Reach: Incremental Viewable Impression Reach |
The incremental reach achieved from viewable impressions, representing the number of new unique users exposed to an ad. |
metric |
METRIC_UNIQUE_REACH_TOTAL_REACH |
Unique Reach: Total Reach |
The total number of unique users reached across all campaign creatives. |
metric |
METRIC_VIDEO_COMPANION_CLICKS |
Companion Clicks (Video) |
The number of clicks on companion creatives associated with video ads. |
metric |
METRIC_VIDEO_COMPANION_IMPRESSIONS |
Companion Views (Video) |
The number of impressions or views served for companion creatives associated with video ads. |
metric |
METRIC_VIDEO_COMPLETION_RATE |
Completion Rate (Video) |
The percentage of video ads that were played to completion. |
metric |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED |
Unique Reach: Impression Reach (Co-Viewed) |
The impression reach among a demographic, accounting for co-viewing. |
metric |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED |
% Population Reach (Co-Viewed) |
The percentage of the total population reached by impressions, considering co-viewing events. |
dimension |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED |
% Composition Reach (Co-Viewed) |
The percentage of the total reach that comes from co-viewing households. |
dimension |
METRIC_WIN_LOSS_RATE |
Win Rate |
The rate at which bids placed by the line item won impressions, often referred to as win rate. |
metric |
MOAT Video Fee (Adv Currency) |
MOAT Video Fee (Adv Currency) |
The fee charged for using MOAT Video, a third-party video ad measurement service, calculated in the advertiser’s currency. |
metric |
Max Video Duration (seconds) |
Max Video Duration (seconds) |
The maximum allowed duration, in seconds, for a video creative. |
dimension |
Measurement_Source |
Measurement_Source |
The source from which advertising campaign data or reporting data is collected, providing context for measurement and troubleshooting. |
dimension |
Media Cost (Advertiser Currency) |
Media Cost (Advertiser Currency) |
The cost of all impressions, clicks, and activities for the line item, reported in the advertiser’s currency. This is calculated based on the pricing information and cost structure of the placement. |
metric |
Media Cost (Partner Currency) |
Media Cost (Partner Currency) |
The cost of all impressions, clicks, and activities for the line item, reported in the partner’s currency. |
metric |
Media Cost (USD) |
Media Cost (USD) |
The cost of all impressions, clicks, and activities for the line item, reported in US Dollars. |
metric |
Media Cost Viewable eCPM (Adv Currency) |
Media Cost Viewable eCPM (Adv Currency) |
The effective Cost Per Mille (eCPM) for viewable impressions, calculated in the advertiser’s currency. This metric represents the cost for one thousand viewable impressions. |
metric |
Media Cost eCPA (Adv Currency) |
Media Cost eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) for media spend, calculated in the advertiser’s currency, representing the average cost to acquire a conversion. |
metric |
Media Cost eCPA (Partner Currency) |
Media Cost eCPA (Partner Currency) |
The effective Cost Per Acquisition (eCPA) for media spend, calculated in the partner’s local currency, representing the average cost to acquire a conversion. |
metric |
Media Cost eCPC (Adv Currency) |
Media Cost eCPC (Adv Currency) |
The average cost per click (CPC), based on the media cost, in advertiser currency. |
metric |
Media Cost eCPM (Adv Currency) |
Media Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) for media costs, expressed in the advertiser’s currency. |
metric |
Media Fee 1 (Adv Currency) |
Media Fee 1 (Adv Currency) |
The first media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 1 (Partner Currency) |
Media Fee 1 (Partner Currency) |
Represents the first media fee applied to the line item, reported in the partner’s currency. |
metric |
Media Fee 1 (USD) |
Media Fee 1 (USD) |
Represents the first media fee applied to the line item, reported in US Dollars. |
metric |
Media Fee 2 (Adv Currency) |
Media Fee 2 (Adv Currency) |
The second media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 2 (Partner Currency) |
Media Fee 2 (Partner Currency) |
Represents the second media fee applied to the line item, reported in the partner’s currency. |
metric |
Media Fee 2 (USD) |
Media Fee 2 (USD) |
Represents the second media fee applied to the line item, reported in US Dollars. |
metric |
Media Fee 3 (Adv Currency) |
Media Fee 3 (Adv Currency) |
The third media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 3 (Partner Currency) |
Media Fee 3 (Partner Currency) |
Represents the third media fee applied to the line item, reported in the partner’s currency. |
metric |
Media Fee 3 (USD) |
Media Fee 3 (USD) |
Represents the third media fee applied to the line item, reported in US Dollars. |
metric |
Media Fee 4 (Adv Currency) |
Media Fee 4 (Adv Currency) |
The fourth media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 4 (Partner Currency) |
Media Fee 4 (Partner Currency) |
Represents the fourth media fee applied to the line item, reported in the partner’s currency. |
metric |
Media Fee 4 (USD) |
Media Fee 4 (USD) |
Represents the fourth media fee applied to the line item, reported in US Dollars. |
metric |
Media Fee 5 (Adv Currency) |
Media Fee 5 (Adv Currency) |
The fifth media fee applied to the campaign or line item, reported in the advertiser’s currency. |
metric |
Media Fee 5 (Partner Currency) |
Media Fee 5 (Partner Currency) |
Represents the fifth media fee applied to the line item, reported in the partner’s currency. |
metric |
Media Fee 5 (USD) |
Media Fee 5 (USD) |
Represents the fifth media fee applied to the line item, reported in US Dollars. |
metric |
MediaCost Data Fee (Adv Currency) |
MediaCost Data Fee (Adv Currency) |
The fee associated with using third-party audience segment data or other partner costs within Display & Video 360, reported in the advertiser’s currency. |
metric |
Media_Cost__Advertiser_Currency_ |
Media_Cost__Advertiser_Currency_ |
The total cost of media for an advertising campaign, reported in the advertiser’s currency. |
metric |
Nielsen Digital Ad Ratings Fee (Adv Currency) |
Nielsen Digital Ad Ratings Fee (Adv Currency) |
The fee charged for using Nielsen Digital Ad Ratings to measure the reach and frequency of ads across demographic segments, reported in the advertiser’s currency. |
metric |
Nielsen Digital Ad Ratings Fee (USD) |
Nielsen Digital Ad Ratings Fee (USD) |
The fee charged for using Nielsen Digital Ad Ratings to measure the reach and frequency of ads across demographic segments, reported in USD. |
metric |
Partner_ID |
Partner_ID |
The unique numeric identifier of the partner associated with the advertiser. |
dimension |
Placement |
Placement |
The specific location or context where an ad is displayed. |
dimension |
Placement ID |
Placement ID |
The unique identifier for an ad placement. |
metric |
Platform Fee (Adv Currency) |
Platform Fee (Adv Currency) |
The fee charged by the advertising platform, expressed in the advertiser’s currency. |
metric |
Platform Fee (Partner Currency) |
Platform Fee (Partner Currency) |
The fee charged by the platform for the line item, reported in the partner’s currency. |
metric |
Platform Fee (USD) |
Platform Fee (USD) |
The fee charged by the platform for the line item, reported in US Dollars. |
metric |
Platform Fee Rate |
Platform Fee Rate |
The rate of the fee charged by the platform. |
metric |
Post_Click_Conversions |
Post_Click_Conversions |
The number of conversions that occurred after a user clicked on an ad. |
metric |
Post_View_Conversions |
Post_View_Conversions |
The number of conversions that occurred after a user viewed an ad but did not click. |
metric |
Potential Viewable Impressions |
Potential Viewable Impressions |
The estimated number of impressions that had the potential to be viewable. |
dimension |
Profit (Advertiser Currency) |
Profit (Advertiser Currency) |
The financial profit calculated in the advertiser’s currency, representing the difference between the advertiser’s revenue and their total costs for running a campaign. This is also known as ‘net income’. |
metric |
Profit (Partner Currency) |
Profit (Partner Currency) |
The profit generated from advertising campaigns, calculated in the partner’s local currency. This metric is derived from revenue and media cost data available in the partner’s currency. |
metric |
Profit (USD) |
Profit (USD) |
The profit generated from advertising campaigns, calculated in United States Dollars (USD). This metric is derived from revenue and media cost data, converted to USD. |
metric |
Profit Margin |
Profit Margin |
The ratio of profitability, calculated as Profit divided by Revenue. Higher values indicate greater profitability. |
metric |
Publisher |
Publisher |
The entity or website that provides ad inventory where advertisements are displayed. |
dimension |
Publisher property |
Publisher property |
Refers to characteristics or attributes of a publisher’s inventory or website/app. |
dimension |
Purchased Traffic Type Name |
Purchased Traffic Type Name |
Indicates whether the traffic originated from paid or organic sources. ‘Purchased’ traffic is redirected from properties other than owned (acquired or other incentivized activity). |
dimension |
Revenue |
Revenue |
A metric representing the total revenue generated from advertising activities. |
metric |
Revenue (Adv Currency) |
Revenue (Adv Currency) |
The total revenue generated from the advertising activity, reported in the advertiser’s currency. |
metric |
Revenue (Partner Currency) |
Revenue (Partner Currency) |
The revenue generated by the line item, reported in the partner’s currency. This can include revenue from various sources like post-click or post-view conversions, or YouTube-specific revenue metrics. |
metric |
Revenue (USD) |
Revenue (USD) |
The revenue generated by the line item, reported in US Dollars. This can include revenue from various sources like post-click or post-view conversions, or YouTube-specific revenue metrics. |
metric |
Revenue Viewable eCPM (Adv Currency) |
Revenue Viewable eCPM (Adv Currency) |
The average CPM earned for Viewable Impressions, based on the Revenue generated, calculated as Revenue / Viewable Impressions × 1000. |
metric |
Revenue eCPA (Adv Currency) |
Revenue eCPA (Adv Currency) |
The effective Cost Per Acquisition (eCPA) reflecting the revenue generated per conversion, calculated in the advertiser’s currency. |
metric |
Revenue eCPA (PV) (Adv Currency) |
Revenue eCPA (PV) (Adv Currency) |
The effective Cost Per Acquisition based on post-view conversions, calculated in the advertiser’s currency. |
metric |
Revenue eCPC (Adv Currency) |
Revenue eCPC (Adv Currency) |
The average cost per click (CPC) calculated based on revenue, in advertiser currency. |
metric |
Revenue eCPM (Adv Currency) |
Revenue eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) in terms of revenue, expressed in the advertiser’s currency. |
metric |
Source Campaign |
Source Campaign |
The name or identifier of the original campaign from which an ad event or conversion originated. |
dimension |
Start Day |
Start Day |
The scheduled start date for a campaign, line item, or reporting period. |
dimension |
Start_Date |
Start_Date |
The start date for the reporting period or campaign flight. |
dimension |
Targeting |
Targeting |
The settings and criteria used to define which users, content, or technology an ad campaign will reach or avoid. |
dimension |
Third-Party Ad Server Fee (Adv Currency) |
Third-Party Ad Server Fee (Adv Currency) |
The fee for utilizing a third-party ad server in Display & Video 360, reported in the advertiser’s currency. This can include advanced ad serving fees. |
metric |
Time to Conversion (hours) |
Time to Conversion (hours) |
The duration, in hours, from the initial ad interaction (click or impression) to a recorded conversion event. |
metric |
Time_of_Day |
Time_of_Day |
A dimension representing the time of day when ad impressions occurred, used for dayparting analysis. |
metric |
Time_to_Conversion__hours_ |
Time_to_Conversion__hours_ |
The duration in hours that a conversion is attributed to an ad interaction, defined by the post-click or post-view conversion window. |
metric |
Total Audio Media Cost eCPCL (Adv Currency) |
Total Audio Media Cost eCPCL (Adv Currency) |
The average cost per complete audio impression, calculated based on media cost spent, in the advertiser’s currency. |
metric |
Total Conversion Value (Adv Currency) |
Total Conversion Value (Adv Currency) |
The total value of all conversions attributed to advertising campaigns, expressed in the advertiser’s currency. |
dimension |
Total Conversion Value (Partner Currency) |
Total Conversion Value (Partner Currency) |
The total monetary value of all conversions, expressed in the partner’s currency. |
metric |
Total Conversion Value (USD) |
Total Conversion Value (USD) |
The total monetary value of all conversions, expressed in U.S. Dollars. |
metric |
Total Media Cost (Advertiser Currency) |
Total Media Cost (Advertiser Currency) |
The total cost of all media associated with the line item, reported in the advertiser’s currency. |
metric |
Total Media Cost (Partner Currency) |
Total Media Cost (Partner Currency) |
The total cost of all media associated with the line item, reported in the partner’s currency. |
metric |
Total Media Cost (USD) |
Total Media Cost (USD) |
The total cost of all media associated with the line item, reported in US Dollars. |
metric |
Total Media Cost Viewable eCPM (Adv Currency) |
Total Media Cost Viewable eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) for viewable impressions, including all media costs, calculated in the advertiser’s currency. |
metric |
Total Media Cost eCPA (Adv Currency) |
Total Media Cost eCPA (Adv Currency) |
The average cost of each conversion, based on the total media cost paid, calculated as Total Media Cost / Conversions. |
metric |
Total Media Cost eCPC (Adv Currency) |
Total Media Cost eCPC (Adv Currency) |
The effective cost per click based on the total media cost, calculated in the advertiser’s currency. |
metric |
Total Media Cost eCPM (Adv Currency) |
Total Media Cost eCPM (Adv Currency) |
The effective Cost Per Mille (thousand impressions) for the total media cost, expressed in the advertiser’s currency. |
metric |
Total Video Media Cost eCPCV (Adv Currency) |
Total Video Media Cost eCPCV (Adv Currency) |
The average cost of each complete video view, based on the total media cost, in advertiser currency, calculated as Total Media Cost / Complete Views (Video). |
metric |
Total_Conversions |
Total_Conversions |
The total number of conversions recorded, including both post-click and post-view conversions. |
metric |
TrueView Ad |
TrueView Ad |
Identifies a specific TrueView ad creative. |
dimension |
TrueView Ad Group |
TrueView Ad Group |
The name of an ad group specifically designed for TrueView ads on YouTube and partner sites. |
dimension |
TrueView Ad Group Affinity & In Market Targeting - Include |
TrueView Ad Group Affinity & In Market Targeting - Include |
Specifies the affinity and in-market audience segments to be included for TrueView ad group targeting. |
dimension |
TrueView Ad Group Audience Targeting - Include |
TrueView Ad Group Audience Targeting - Include |
Defines the audience lists, such as first-party, third-party, lookalike, or custom lists, to be included for TrueView ad group targeting. |
dimension |
TrueView Ad Group Category Targeting - Include |
TrueView Ad Group Category Targeting - Include |
Specifies the content categories to be included in targeting for TrueView ad groups. |
dimension |
TrueView Ad Group Custom List Targeting |
TrueView Ad Group Custom List Targeting |
Allows targeting of custom audience lists, such as custom affinity or custom intent audiences, for TrueView ad groups. |
dimension |
TrueView Ad Group Geography Targeting - Exclude |
TrueView Ad Group Geography Targeting - Exclude |
A list of geographic regions to exclude from targeting for TrueView Ad Groups. These are typically represented by Display & Video 360 API TargetingOption resource IDs for the TARGETING_TYPE_GEO_REGION type. |
dimension |
TrueView Ad Group Geography Targeting - Include |
TrueView Ad Group Geography Targeting - Include |
A list of geographic regions to include in targeting for TrueView Ad Groups. These are typically represented by Display & Video 360 API TargetingOption resource IDs for the TARGETING_TYPE_GEO_REGION type. |
dimension |
TrueView Ad Group Keyword Targeting - Include |
TrueView Ad Group Keyword Targeting - Include |
Specifies the keyword strings to be included in targeting for TrueView ad groups. |
dimension |
TrueView Ad Group Name |
TrueView Ad Group Name |
The name of the ad group that contains TrueView ads. |
dimension |
TrueView Ad Group Placement Targeting - URLs - Exclude |
TrueView Ad Group Placement Targeting - URLs - Exclude |
Specifies the URLs of websites or placements to be excluded from targeting for TrueView ad groups. |
dimension |
TrueView Ad Group Placement Targeting - URLs - Include |
TrueView Ad Group Placement Targeting - URLs - Include |
Specifies the URLs of websites or placements to be included in targeting for TrueView ad groups. |
dimension |
TrueView Ad Group Video Ad Format |
TrueView Ad Group Video Ad Format |
The specific ad format used within a TrueView ad group, such as in-stream, in-feed video, bumper, or non-skippable. |
dimension |
TrueView Ad ID |
TrueView Ad ID |
The unique identifier for a TrueView ad within a TrueView ad group. |
dimension |
TrueView Ad Type |
TrueView Ad Type |
The type of TrueView ad format (e.g., In-stream, Video Discovery, Bumper, Non Skippable, Responsive). |
dimension |
TrueView Call to Action |
TrueView Call to Action |
The text or phrase used for the call-to-action button on a TrueView ad. |
dimension |
TrueView DCM Tracking - Ad Id |
TrueView DCM Tracking - Ad Id |
The unique identifier for an ad used for DoubleClick Campaign Manager (DCM), now Campaign Manager 360, tracking for TrueView ads. |
metric |
TrueView DCM Tracking - Creative Id |
TrueView DCM Tracking - Creative Id |
The unique identifier for a creative used for DoubleClick Campaign Manager (DCM), now Campaign Manager 360, tracking for TrueView ads. |
metric |
TrueView DCM Tracking - Placement Id |
TrueView DCM Tracking - Placement Id |
The Campaign Manager 360 (DCM) Placement ID used for tracking where TrueView ads are served. |
metric |
TrueView Display URL |
TrueView Display URL |
The display URL shown for a TrueView responsive ad. This may be composed of multiple paths. |
dimension |
TrueView Display URL Path 1 |
TrueView Display URL Path 1 |
The first customizable path segment of the user-friendly display URL in a TrueView ad. |
dimension |
TrueView Display URL Path 2 |
TrueView Display URL Path 2 |
The second customizable path segment of the user-friendly display URL in a TrueView ad. |
dimension |
TrueView Headline |
TrueView Headline |
The main headline text for a TrueView ad. |
dimension |
TrueView Landing Page URL |
TrueView Landing Page URL |
The URL to which users are directed after clicking a TrueView ad. |
dimension |
TrueView Landing Page URL Suffix |
TrueView Landing Page URL Suffix |
A string appended to the landing page URL for TrueView (YouTube) ads, used for tracking additional parameters. |
dimension |
TrueView Mobile Landing Page URL |
TrueView Mobile Landing Page URL |
The landing page URL specifically for TrueView ads served on mobile devices. |
dimension |
TrueView Name |
TrueView Name |
The name assigned to a TrueView ad or TrueView campaign component. |
dimension |
TrueView Status |
TrueView Status |
The current status of a TrueView ad. |
dimension |
TrueView Video Discovery Description 1 |
TrueView Video Discovery Description 1 |
The first line of descriptive text for a TrueView Video Discovery ad. |
dimension |
TrueView Video Discovery Description 2 |
TrueView Video Discovery Description 2 |
The second line of descriptive text for a TrueView Video Discovery ad. |
dimension |
TrueView Video Discovery Headline |
TrueView Video Discovery Headline |
The headline text for a TrueView Video Discovery ad. |
dimension |
TrueView Video Discovery Landing Page |
TrueView Video Discovery Landing Page |
The URL of the landing page where users are directed after clicking a TrueView Video Discovery ad. |
dimension |
TrueView Video Discovery Video Thumbnail |
TrueView Video Discovery Video Thumbnail |
The thumbnail image used for a TrueView Video Discovery ad. |
dimension |
TrueView Video Id |
TrueView Video Id |
The unique identifier for the YouTube video used in a TrueView ad. |
dimension |
Unique User: Average Impression Frequency |
Unique User: Average Impression Frequency |
The average number of times a unique user is shown an ad during the reporting period. |
metric |
Vendor_Measurement_Mode |
Vendor_Measurement_Mode |
A filter used in reporting to specify the mode or type of third-party vendor measurement. |
dimension |
Video ID |
Video ID |
The unique identifier for a video creative used in advertising. |
dimension |
Video Media Cost eCPCV (Adv Currency) |
Video Media Cost eCPCV (Adv Currency) |
The effective Cost Per Completed View for video ads, including media costs, calculated in the advertiser’s currency. |
metric |
Video Revenue eCPCV (Adv Currency) |
Video Revenue eCPCV (Adv Currency) |
The effective Cost Per Completed View for video ads, calculated in the advertiser’s currency. |
metric |
Video Title |
Video Title |
The title of the video creative used in an advertisement. |
dimension |
Video content duration bucket |
Video content duration bucket |
A categorization of video content based on its duration (e.g., 0-1 min, 1-5 min, over 60 min). |
dimension |
Year Month |
Year Month |
A dimension that breaks down reporting data by month and year, using the network time zone. It can be used to filter data by month in ‘YYYY-MM’ format. |
metric |
YouTube Ad Format |
YouTube Ad Format |
The specific format of an advertisement served on YouTube and Google video partners, such as in-stream (skippable/non-skippable), in-feed, bumper, Shorts, Masthead, or audio ads. |
dimension |
YouTube: Revenue eCPV (Adv Currency) |
YouTube: Revenue eCPV (Adv Currency) |
The effective Cost Per View for YouTube ad revenue, expressed in the advertiser’s currency. |
metric |
YouTube_Ad_Format |
YouTube_Ad_Format |
The specific ad format used for YouTube ads, such as in-stream, in-feed, bumper, or non-skippable. |
dimension |
activeDisplayAudienceSize |
activeDisplayAudienceSize |
The estimated active audience size in the Display network for a first-party audience, considering privacy thresholds. |
dimension |
adServerConfig.cmHybridConfig.cmAccountId |
adServerConfig.cmHybridConfig.cmAccountId |
The immutable account ID of the Campaign Manager 360 (CM360) Floodlight configuration that is linked with the Display & Video 360 advertiser. |
metric |
adServerConfig.cmHybridConfig.cmAdvertiserIds |
adServerConfig.cmHybridConfig.cmAdvertiserIds |
A list of Campaign Manager 360 (CM360) advertiser IDs associated with the hybrid ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.cmFloodlightConfigId |
adServerConfig.cmHybridConfig.cmFloodlightConfigId |
The immutable ID of the Campaign Manager 360 (CM360) Floodlight configuration linked with the Display & Video 360 advertiser. |
metric |
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized |
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized |
Indicates whether Floodlight linking is authorized for advertisers using a hybrid Campaign Manager 360 (CM360) ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.cmSyncableSiteIds |
adServerConfig.cmHybridConfig.cmSyncableSiteIds |
A list of Campaign Manager 360 (CM360) site IDs whose placements are configured to be synced to Display & Video 360 as creatives. |
dimension |
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled |
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled |
Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration. |
dimension |
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled |
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled |
Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration. |
dimension |
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled |
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled |
Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled in the advertiser’s ad server configuration. |
dimension |
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled |
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled |
Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled in the advertiser’s ad server configuration. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmAccountId |
adServerConfig.thirdPartyOnlyConfig.cmAccountId |
The Campaign Manager 360 (CM360) account ID associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds |
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds |
A list of Campaign Manager 360 (CM360) advertiser IDs associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId |
The Campaign Manager 360 (CM360) Floodlight configuration ID associated with advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized |
Indicates whether Floodlight linking is authorized for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds |
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds |
A list of Campaign Manager 360 (CM360) site IDs whose placements are synced to Display & Video 360 as creatives for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled |
Indicates whether cost reporting from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled |
Indicates whether data sharing from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers. |
dimension |
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled |
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled |
Indicates whether pixel order ID reporting is enabled for a third-party only ad server configuration. |
dimension |
ad_format |
ad_format |
The specific format of the advertisement (e.g., banner, video, native). |
dimension |
ad_name |
ad_name |
The name given to an ad for identification and reporting purposes. |
dimension |
ad_serving_method_placement |
ad_serving_method_placement |
The method by which ad inventory is delivered, such as programmatic guaranteed or preferred deal, relevant to the placement. |
dimension |
ad_status |
ad_status |
The current operational status of the ad (e.g., Active, Paused, Draft, Archived). |
dimension |
ad_type |
ad_type |
The type of ad, such as display, video, or audio. |
dimension |
additionalDimensions |
additionalDimensions |
Additional dimensions (width and height in pixels) associated with a creative beyond its primary dimensions. |
dimension |
advertiser |
advertiser |
The name of the advertiser. |
dimension |
advertiserId |
advertiserId |
The unique identifier of the advertiser. |
dimension |
advertiser_status |
advertiser_status |
The current status of the advertiser (e.g., active, paused, scheduled for deletion). |
dimension |
advertiser_time_zone |
advertiser_time_zone |
The time zone configured for the advertiser, used for campaign scheduling and reporting. |
dimension |
ageRangeDetails.ageRange |
ageRangeDetails.ageRange |
The specific age range targeted by an assigned targeting option. |
dimension |
appCategoryDetails.displayName |
appCategoryDetails.displayName |
The display name of the app category targeted by an assigned targeting option. |
dimension |
appId |
appId |
The unique identifier of the app targeted by an assigned targeting option. |
dimension |
assets |
assets |
A collection of assets (e.g., images, videos) associated with a creative. |
dimension |
assignedTargetingOption.appDetails.appId |
assignedTargetingOption.appDetails.appId |
The unique identifier of the mobile application being targeted or excluded. |
dimension |
assignedTargetingOption.appDetails.appPlatform |
assignedTargetingOption.appDetails.appPlatform |
The platform of the mobile application being targeted or excluded (e.g., Android, iOS). |
dimension |
assignedTargetingOption.appDetails.displayName |
assignedTargetingOption.appDetails.displayName |
The display name of the mobile application being targeted or excluded. |
dimension |
assignedTargetingOption.appDetails.negative |
assignedTargetingOption.appDetails.negative |
A boolean indicating if the application is being negatively targeted (excluded). |
dimension |
assignedTargetingOption.assignedTargetingOptionId |
assignedTargetingOption.assignedTargetingOptionId |
The unique numeric identifier of the assigned targeting option. |
dimension |
assignedTargetingOption.assignedTargetingOptionIdAlias |
assignedTargetingOption.assignedTargetingOptionIdAlias |
An alias for the unique identifier of an assigned targeting option, which can be used for retrieving or deleting existing targeting. |
dimension |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId |
The ID of a first-party or third-party audience to be excluded from an audience group. |
metric |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.recency |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.recency |
The recency setting (e.g., number of days) for excluding a first-party or third-party audience from an audience group. |
dimension |
assignedTargetingOption.audienceGroupDetails.excludedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
assignedTargetingOption.audienceGroupDetails.excludedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
The ID of a Google audience (e.g., Affinity, In-market) to be excluded from an audience group. |
metric |
assignedTargetingOption.audienceGroupDetails.includedCustomListGroup.settings.{NUM}.customListId |
assignedTargetingOption.audienceGroupDetails.includedCustomListGroup.settings.{NUM}.customListId |
The ID of a custom audience list to be included in an audience group. |
metric |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId |
The ID of a first-party or third-party audience to be included in an audience group. |
metric |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.recency |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.recency |
The recency setting (e.g., number of days) for including a first-party or third-party audience in an audience group. |
dimension |
assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
The ID of a Google audience (e.g., Affinity, In-market) to be included in an audience group. |
metric |
assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus |
assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus |
The authorized seller status targeted by an assigned targeting option. |
dimension |
assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId |
assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId |
The unique identifier of the authorized seller status targeting option. |
metric |
assignedTargetingOption.browserDetails.displayName |
assignedTargetingOption.browserDetails.displayName |
The display name of the browser targeted or excluded by an assigned targeting option. |
dimension |
assignedTargetingOption.browserDetails.negative |
assignedTargetingOption.browserDetails.negative |
A boolean indicating if the browser is being negatively targeted (excluded). |
dimension |
assignedTargetingOption.browserDetails.targetingOptionId |
assignedTargetingOption.browserDetails.targetingOptionId |
The unique identifier of the browser targeting option. |
metric |
assignedTargetingOption.categoryDetails.displayName |
assignedTargetingOption.categoryDetails.displayName |
The display name of the content category targeted or excluded by an assigned targeting option. |
dimension |
assignedTargetingOption.categoryDetails.negative |
assignedTargetingOption.categoryDetails.negative |
A boolean indicating if the content category is being negatively targeted (excluded). |
dimension |
assignedTargetingOption.categoryDetails.targetingOptionId |
assignedTargetingOption.categoryDetails.targetingOptionId |
The unique identifier of the content category targeting option. |
metric |
assignedTargetingOption.channelDetails.channelId |
assignedTargetingOption.channelDetails.channelId |
The unique identifier of the channel targeted or excluded by an assigned targeting option. |
metric |
assignedTargetingOption.channelDetails.negative |
assignedTargetingOption.channelDetails.negative |
A boolean indicating if the channel is being negatively targeted (excluded). |
dimension |
assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition |
assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition |
The position of outstream video content targeted by an assigned targeting option. |
dimension |
assignedTargetingOption.dayAndTimeDetails.dayOfWeek |
assignedTargetingOption.dayAndTimeDetails.dayOfWeek |
The day of the week targeted by an assigned targeting option for dayparting. |
dimension |
assignedTargetingOption.dayAndTimeDetails.endHour |
assignedTargetingOption.dayAndTimeDetails.endHour |
The ending hour (24-hour format) for dayparting targeting. |
metric |
assignedTargetingOption.dayAndTimeDetails.startHour |
assignedTargetingOption.dayAndTimeDetails.startHour |
The starting hour (24-hour format) for dayparting targeting. |
metric |
assignedTargetingOption.dayAndTimeDetails.timeZoneResolution |
assignedTargetingOption.dayAndTimeDetails.timeZoneResolution |
The time zone resolution for day and time targeting, indicating whether it’s based on advertiser or user time zones. |
dimension |
assignedTargetingOption.deviceMakeModelDetails.displayName |
assignedTargetingOption.deviceMakeModelDetails.displayName |
The display name of the device make and model targeted or excluded. |
dimension |
assignedTargetingOption.deviceMakeModelDetails.negative |
assignedTargetingOption.deviceMakeModelDetails.negative |
A boolean indicating if the device make and model is being negatively targeted (excluded). |
dimension |
assignedTargetingOption.deviceMakeModelDetails.targetingOptionId |
assignedTargetingOption.deviceMakeModelDetails.targetingOptionId |
The unique identifier of the device make and model targeting option. |
metric |
assignedTargetingOption.deviceTypeDetails.deviceType |
assignedTargetingOption.deviceTypeDetails.deviceType |
The type of device targeted (e.g., computer, smartphone, tablet). |
dimension |
assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier |
assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier |
The digital content label rating tier to be excluded from targeting. |
dimension |
assignedTargetingOption.environmentDetails.environment |
assignedTargetingOption.environmentDetails.environment |
The digital environment targeted (e.g., web, mobile app, video). |
dimension |
assignedTargetingOption.exchangeDetails.exchange |
assignedTargetingOption.exchangeDetails.exchange |
The ad exchange targeted by an assigned targeting option. |
dimension |
assignedTargetingOption.geoRegionDetails.displayName |
assignedTargetingOption.geoRegionDetails.displayName |
The display name of the geographic region targeted or excluded. |
dimension |
assignedTargetingOption.geoRegionDetails.geoRegionType |
assignedTargetingOption.geoRegionDetails.geoRegionType |
The type of geographic region targeted (e.g., country, state, city). |
dimension |
assignedTargetingOption.geoRegionDetails.negative |
assignedTargetingOption.geoRegionDetails.negative |
A boolean indicating if the geographic region is being negatively targeted (excluded). |
dimension |
assignedTargetingOption.geoRegionDetails.targetingOptionId |
assignedTargetingOption.geoRegionDetails.targetingOptionId |
The unique identifier of the geographic region targeting option. |
metric |
assignedTargetingOption.inheritance |
assignedTargetingOption.inheritance |
The status indicating whether a targeting option is directly assigned to a resource or inherited from a parent resource like a partner or advertiser. |
dimension |
assignedTargetingOption.inventorySourceDetails.inventorySourceId |
assignedTargetingOption.inventorySourceDetails.inventorySourceId |
The unique identifier of the inventory source targeted by an assigned targeting option. |
metric |
assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId |
assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId |
The unique identifier of the inventory source group targeted by an assigned targeting option. |
metric |
assignedTargetingOption.keywordDetails.keyword |
assignedTargetingOption.keywordDetails.keyword |
The specific keyword targeted or excluded by an assigned targeting option. |
dimension |
assignedTargetingOption.keywordDetails.negative |
assignedTargetingOption.keywordDetails.negative |
A boolean indicating if the keyword is being negatively targeted (excluded). |
dimension |
assignedTargetingOption.languageDetails.displayName |
assignedTargetingOption.languageDetails.displayName |
The display name of the language targeted by an assigned targeting option. |
dimension |
assignedTargetingOption.languageDetails.targetingOptionId |
assignedTargetingOption.languageDetails.targetingOptionId |
The unique identifier of the language targeting option. |
metric |
assignedTargetingOption.name |
assignedTargetingOption.name |
The resource name of the assigned targeting option. |
dimension |
assignedTargetingOption.nativeContentPositionDetails.contentPosition |
assignedTargetingOption.nativeContentPositionDetails.contentPosition |
The position of native content targeted by an assigned targeting option. |
dimension |
assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId |
assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId |
The unique identifier of the negative keyword list used for exclusion. |
metric |
assignedTargetingOption.omidDetails.omid |
assignedTargetingOption.omidDetails.omid |
The Open Measurement Interface Definition (OMID) setting for an assigned targeting option, related to viewability measurement. |
dimension |
assignedTargetingOption.onScreenPositionDetails.onScreenPosition |
assignedTargetingOption.onScreenPositionDetails.onScreenPosition |
The on-screen position of an ad targeted by an assigned targeting option. |
dimension |
assignedTargetingOption.onScreenPositionDetails.targetingOptionId |
assignedTargetingOption.onScreenPositionDetails.targetingOptionId |
The unique identifier of the on-screen position targeting option. |
metric |
assignedTargetingOption.operatingSystemDetails.displayName |
assignedTargetingOption.operatingSystemDetails.displayName |
The display name of the operating system targeted or excluded. |
dimension |
assignedTargetingOption.operatingSystemDetails.negative |
assignedTargetingOption.operatingSystemDetails.negative |
A boolean indicating if the operating system is being negatively targeted (excluded). |
dimension |
assignedTargetingOption.operatingSystemDetails.targetingOptionId |
assignedTargetingOption.operatingSystemDetails.targetingOptionId |
The unique identifier of the operating system targeting option. |
metric |
assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory |
assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory |
The sensitive content category to be excluded from targeting. |
dimension |
assignedTargetingOption.targetingType |
assignedTargetingOption.targetingType |
The type of targeting option being applied (e.g., AGE_RANGE, BROWSER). |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM} |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM} |
A custom segment ID from Integral Ad Science (IAS) used for third-party verification. |
metric |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable |
A boolean indicating whether unrateable inventory should be excluded by Integral Ad Science (IAS) verification. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk |
Represents the Integral Ad Science (IAS) setting to exclude ad fraud risk for targeting. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk |
Represents the Integral Ad Science (IAS) setting to exclude adult content risk for brand safety targeting. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk |
Represents the Integral Ad Science (IAS) setting to exclude alcohol-related content risk for brand safety targeting. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk |
Represents the Integral Ad Science (IAS) setting to exclude drugs-related content risk for brand safety targeting. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedGamblingRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedGamblingRisk |
Represents the Integral Ad Science (IAS) setting to exclude gambling-related content risk for brand safety targeting. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk |
Represents the Integral Ad Science (IAS) setting to exclude hate speech risk for brand safety targeting. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk |
Represents the Integral Ad Science (IAS) setting to exclude illegal downloads risk for brand safety targeting. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk |
Represents the Integral Ad Science (IAS) setting to exclude offensive language risk for brand safety targeting. |
dimension |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk |
Represents the Integral Ad Science (IAS) setting to exclude violence risk for brand safety targeting. |
dimension |
assignedTargetingOption.urlDetails.negative |
assignedTargetingOption.urlDetails.negative |
Indicates whether the URL is being negatively targeted (excluded) from serving ads. |
dimension |
assignedTargetingOption.urlDetails.url |
assignedTargetingOption.urlDetails.url |
The specific URL, such as ‘example.com’, used for targeting or exclusion in an ad campaign. |
dimension |
assignedTargetingOption.viewabilityDetails.viewability |
assignedTargetingOption.viewabilityDetails.viewability |
Controls the predicted viewability percentage for impressions a line item will bid on, powered by Google’s Active View technology. |
dimension |
audienceSource |
audienceSource |
The source from which the audience data originates (e.g., Display & Video 360, Campaign Manager 360, Google Ad Manager). |
dimension |
audienceType |
audienceType |
The specific type of audience, such as Customer Match based on contact info, device IDs, user IDs, or activity-based audiences. |
dimension |
audience_placement |
audience_placement |
The audience segment being targeted or associated with a specific ad placement. |
dimension |
audioContentTypeDetails.audioContentType |
audioContentTypeDetails.audioContentType |
The type of audio content, such as music, broadcast, or podcast, used for targeting. |
dimension |
authorizedSellerStatusDetails.authorizedSellerStatus |
authorizedSellerStatusDetails.authorizedSellerStatus |
Specifies whether to target inventory from all authorized sellers, or only those that directly own the inventory, as indicated by ads.txt and app-ads.txt files. |
dimension |
bidStrategy.fixedBid.bidAmountMicros |
bidStrategy.fixedBid.bidAmountMicros |
The fixed bid amount, in micros, used by the bid strategy. One micro is one millionth of the currency unit. |
metric |
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId |
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId |
The ID of the custom bidding algorithm used for automated bidding strategies aiming to maximize spend. |
metric |
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros |
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros |
The maximum average CPM bid amount, in micros, for a bid strategy designed to maximize spend. |
dimension |
bidStrategy.maximizeSpendAutoBid.performanceGoalType |
bidStrategy.maximizeSpendAutoBid.performanceGoalType |
The performance goal type for a bid strategy focused on maximizing spend, such as impressions or conversions. |
dimension |
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals |
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals |
Indicates whether the bid strategy will automatically raise bids for programmatic deals to maximize spend. |
dimension |
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId |
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId |
The ID of the custom bidding algorithm used for automated bidding strategies aimed at achieving a specific performance goal. |
dimension |
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros |
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros |
The maximum average Cost Per Mille (CPM) that can be bid, in micros of the advertiser’s currency, when the bidding strategy is set to automatically optimize towards a performance goal while spending the full budget. |
dimension |
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros |
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros |
The target performance goal amount, in micros, for a bid strategy. One micro is one millionth of the currency unit. |
metric |
bidStrategy.performanceGoalAutoBid.performanceGoalType |
bidStrategy.performanceGoalAutoBid.performanceGoalType |
The type of performance goal (e.g., CPA, CPC, Viewable CPM) that the automated bidding strategy aims to minimize or achieve while spending the full budget. |
dimension |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource |
The source of the effective target CPA (Cost Per Action) for an ad group specifically for YouTube and Partners inventory. |
dimension |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue |
The value of the effective target CPA (Cost Per Action) for an ad group specifically for YouTube and Partners inventory. |
dimension |
bidStrategy.youtubeAndPartnersBid.type |
bidStrategy.youtubeAndPartnersBid.type |
The bidding strategy type specifically applied to YouTube and partner inventory. |
dimension |
bidStrategy.youtubeAndPartnersBid.value |
bidStrategy.youtubeAndPartnersBid.value |
The target value (e.g., CPA, ROAS, CPM, CPV) used by the YouTube and Partners bidding strategy. |
metric |
billingConfig.billingProfileId |
billingConfig.billingProfileId |
The unique ID of the billing profile assigned to the advertiser. |
metric |
browserDetails.displayName |
browserDetails.displayName |
The display name of the web browser being targeted. |
dimension |
budget.automationType |
budget.automationType |
The type of automation applied to the budget, controlling how budget allocation is managed (e.g., automated or manual). |
dimension |
budget.budgetAllocationType |
budget.budgetAllocationType |
The type of budget allocation, specifying how the budget is distributed, for example, automatic or fixed, at the line item or campaign level. |
dimension |
budget.budgetSegments |
budget.budgetSegments |
A collection of segments that define the allocation of a campaign’s budget over specific periods. |
dimension |
budget.budgetUnit |
budget.budgetUnit |
The unit in which the budget is measured, either currency or impressions. |
dimension |
budget.maxAmount |
budget.maxAmount |
The maximum budget amount, in micros of the currency, that a line item or campaign is allowed to spend. |
dimension |
businessChainDetails.businessChain |
businessChainDetails.businessChain |
The identifier of a business chain used to target ads around its physical locations. |
dimension |
businessChainDetails.geoRegion |
businessChainDetails.geoRegion |
The geographic region relevant to the business chain for location-based targeting. |
dimension |
businessChainDetails.geoRegionType |
businessChainDetails.geoRegionType |
The type of geographic region (e.g., country, state) used in conjunction with business chain targeting. |
dimension |
campaignBudgets |
campaignBudgets |
The list of budgets available to a campaign. If not specified, the campaign uses an unlimited budget. |
dimension |
campaignFlight.plannedDates.endDate |
campaignFlight.plannedDates.endDate |
The planned end date for the campaign’s flight, resolved relative to the parent advertiser’s time zone. |
dimension |
campaignFlight.plannedDates.endDate.day |
campaignFlight.plannedDates.endDate.day |
The day component of the planned end date for the campaign’s flight. |
metric |
campaignFlight.plannedDates.endDate.month |
campaignFlight.plannedDates.endDate.month |
The month component of the planned end date for the campaign’s flight. |
metric |
campaignFlight.plannedDates.endDate.year |
campaignFlight.plannedDates.endDate.year |
The year component of the planned end date for the campaign’s flight. |
metric |
campaignFlight.plannedDates.startDate |
campaignFlight.plannedDates.startDate |
The planned start date for the campaign’s flight, resolved relative to the parent advertiser’s time zone. |
dimension |
campaignFlight.plannedDates.startDate.day |
campaignFlight.plannedDates.startDate.day |
The day component of the planned start date for the campaign’s flight. |
metric |
campaignFlight.plannedDates.startDate.month |
campaignFlight.plannedDates.startDate.month |
The month component of the planned start date for the campaign’s flight. |
metric |
campaignFlight.plannedDates.startDate.year |
campaignFlight.plannedDates.startDate.year |
The year component of the planned start date for the campaign’s flight. |
metric |
campaignFlight.plannedSpendAmountMicros |
campaignFlight.plannedSpendAmountMicros |
The amount, in micros, that the campaign is expected to spend during its planned duration. This is used for tracking and alerts, not limiting serving. |
metric |
campaignGoal.campaignGoalType |
campaignGoal.campaignGoalType |
The overall objective of the campaign, such as driving app installs or engagements, raising brand awareness, or driving online/offline sales. |
dimension |
campaignGoal.performanceGoal.performanceGoalAmountMicros |
campaignGoal.performanceGoal.performanceGoalAmountMicros |
The specific goal amount, in micros of the advertiser’s currency, for the campaign’s performance goal. |
metric |
campaignGoal.performanceGoal.performanceGoalPercentageMicros |
campaignGoal.performanceGoal.performanceGoalPercentageMicros |
The decimal representation of the goal percentage in micros for the campaign’s performance goal. |
dimension |
campaignGoal.performanceGoal.performanceGoalString |
campaignGoal.performanceGoal.performanceGoalString |
The string representation of the performance goal value set for a campaign or insertion order, corresponding to a specific performance goal type (e.g., CPM, CPA, CTR). |
dimension |
campaignGoal.performanceGoal.performanceGoalType |
campaignGoal.performanceGoal.performanceGoalType |
The specific type of key performance indicator (KPI) for the campaign’s performance goal, such as CPM, CPC, CPA, CTR, or viewability percentage. |
dimension |
campaignId |
campaignId |
The unique identifier of the campaign. |
metric |
campaign_frequency |
campaign_frequency |
The frequency cap settings applied at the campaign level, controlling how often a user sees ads from the campaign within a specific timeframe. |
dimension |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
campaign_status |
campaign_status |
The current operational status of the campaign (e.g., Active, Paused, Archived). |
dimension |
carrierAndIspDetails.displayName |
carrierAndIspDetails.displayName |
The display name of the carrier or Internet Service Provider (ISP) being targeted. |
dimension |
carrierAndIspDetails.type |
carrierAndIspDetails.type |
Indicates whether the targeting is for a mobile carrier or an Internet Service Provider (ISP). |
dimension |
categoryDetails.displayName |
categoryDetails.displayName |
The display name of the app category being targeted or excluded from ad serving. |
dimension |
channel |
channel |
The distribution channel where the ad was served (e.g., YouTube, app). |
dimension |
channelId |
channelId |
The unique identifier for a channel, which is a custom group of related websites and applications used for targeting. |
dimension |
channel_campaign |
channel_campaign |
The advertising channel (e.g., web, app, video) associated with a campaign. |
dimension |
clicks |
clicks |
The number of times users clicked on the ad. |
metric |
cmPlacementId |
cmPlacementId |
The unique identifier of the Campaign Manager 360 (CM360) placement associated with a creative, applicable for creatives synced from Campaign Manager. |
dimension |
cmTrackingAd.cmAdId |
cmTrackingAd.cmAdId |
The unique identifier of the ad in Campaign Manager 360 for a tracking ad associated with the creative. |
metric |
cmTrackingAd.cmCreativeId |
cmTrackingAd.cmCreativeId |
The unique identifier of the creative in Campaign Manager 360 for a tracking ad associated with the creative. |
dimension |
cmTrackingAd.cmPlacementId |
cmTrackingAd.cmPlacementId |
The unique identifier of the placement in Campaign Manager 360 for a tracking ad associated with the creative. |
dimension |
comScore vCE in DoubleClick Fee (Adv Currency) |
comScore vCE in DoubleClick Fee (Adv Currency) |
The fee charged for using comScore vCE (validated Campaign Essentials) for ad verification, reported in the advertiser’s currency. |
metric |
comScore vCE in DoubleClick Fee (USD) |
comScore vCE in DoubleClick Fee (USD) |
The fee charged for using comScore vCE (validated Campaign Essentials) for ad verification, reported in USD. |
metric |
commitment |
commitment |
Details regarding the commitment type or contractual agreement for ad delivery. |
dimension |
companionCreativeIds |
companionCreativeIds |
A list of creative IDs for companion creatives that are served alongside a primary video or audio creative. |
dimension |
contactInfoList.consent.adPersonalization |
contactInfoList.consent.adPersonalization |
Indicates the user’s consent status for ad personalization, used in Customer Match audiences. |
dimension |
contactInfoList.consent.adUserData |
contactInfoList.consent.adUserData |
Indicates the user’s consent status for the use of ad user data, used in Customer Match audiences. |
dimension |
contactInfoList.contactInfos |
contactInfoList.contactInfos |
A list of contact information objects, such as hashed email or phone numbers, used to define members of a Customer Match audience. |
dimension |
containsEuPoliticalAds |
containsEuPoliticalAds |
A declaration indicating whether a line item or advertiser will serve European Union political ads. |
dimension |
contentDurationDetails.contentDuration |
contentDurationDetails.contentDuration |
The specified duration of video or audio content (e.g., 0-1 minute, 1-5 minutes, over 60 minutes) used for targeting. |
dimension |
contentGenreDetails.displayName |
contentGenreDetails.displayName |
The display name of the content genre (e.g., action, comedy) used for targeting. |
dimension |
contentInstreamPositionDetails.contentInstreamPosition |
contentInstreamPositionDetails.contentInstreamPosition |
The position of an ad within streaming content, such as pre-roll (before content), mid-roll (during content), or post-roll (after content). |
dimension |
contentOutstreamPositionDetails.contentOutstreamPosition |
contentOutstreamPositionDetails.contentOutstreamPosition |
The position of an outstream ad, such as in-article, in-banner, or in-feed. |
dimension |
contentStreamTypeDetails.contentStreamType |
contentStreamTypeDetails.contentStreamType |
The type of content stream, indicating whether the content is live-streamed or viewed on-demand, used for targeting. |
dimension |
conversionCounting |
conversionCounting |
Settings that control how conversions are tracked and counted for a line item. |
dimension |
conversionCounting.floodlightActivityConfigs |
conversionCounting.floodlightActivityConfigs |
A collection of configurations for Floodlight activities used to count conversions for line items in Display & Video 360. |
dimension |
conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId |
conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId |
The unique ID of a specific Floodlight activity used for conversion tracking. |
metric |
conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays |
conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays |
The number of days in the post-click lookback window for a specific Floodlight activity, defining the period after an ad click during which a conversion is recorded. |
metric |
conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays |
conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays |
The number of days in the post-view lookback window for a specific Floodlight activity, defining the period after an ad impression during which a conversion is recorded. |
metric |
conversionCounting.postViewCountPercentageMillis |
conversionCounting.postViewCountPercentageMillis |
The percentage of post-view conversions that will be counted for the line item, expressed in millis (1/1000 of a percent). |
metric |
conversions |
conversions |
The total number of conversions recorded for the ad. |
metric |
counterEvents |
counterEvents |
A list of counter events configured for a rich media creative, tracking user interactions such as mouse-overs, clicks, or keyboard entries. |
dimension |
country |
country |
The country where the ad was displayed or targeted. |
dimension |
createTime |
createTime |
The timestamp when the creative was created, assigned by the system. |
dimension |
creative |
creative |
The name or identifier of the creative asset. |
dimension |
creativeAttributes |
creativeAttributes |
A system-generated list of attributes describing the creative, such as its interactive features or technology used (e.g., VAST, Active View). |
dimension |
creativeConfig.dynamicCreativeEnabled |
creativeConfig.dynamicCreativeEnabled |
Indicates whether the advertiser is enabled to use dynamic creatives, which can adapt content based on user data. |
dimension |
creativeConfig.iasClientId |
creativeConfig.iasClientId |
The client ID provided by Integral Ad Science (IAS) for configuring campaign monitoring, appended to the creative tag by DV360. |
dimension |
creativeConfig.obaComplianceDisabled |
creativeConfig.obaComplianceDisabled |
Indicates whether Display & Video 360’s Online Behavioral Advertising (OBA) compliance is disabled for the advertiser. |
dimension |
creativeConfig.videoCreativeDataSharingAuthorized |
creativeConfig.videoCreativeDataSharingAuthorized |
Authorizes Google to use video creatives from this advertiser for reporting and features related to television campaigns, applicable with a CM360 hybrid ad server configuration. |
dimension |
creativeConfigs |
creativeConfigs |
Configuration details for the creative assets. |
dimension |
creativeId |
creativeId |
The unique system-assigned identifier for the creative. |
dimension |
creativeIds |
creativeIds |
A list of unique identifiers for the creatives associated with a line item. |
dimension |
creativeIds.{NUM} |
creativeIds.{NUM} |
A single unique identifier for a creative within the list associated with a line item. |
metric |
creativeType |
creativeType |
The immutable type of the creative, which defines its format and behavior (e.g., standard, video, native, audio). |
dimension |
creative_category_creative |
creative_category_creative |
The category or attributes assigned to a creative asset. |
dimension |
creative_language_placement |
creative_language_placement |
The language of the creative as targeted or associated with a specific placement. |
dimension |
creative_size_creative |
creative_size_creative |
The dimensions (width x height) of the creative asset in pixels. |
dimension |
creative_size_placement |
creative_size_placement |
The dimensions (width x height) of the creative as it is served within a specific placement. |
dimension |
creative_type_creative |
creative_type_creative |
The type of the creative asset, such as standard display, video, audio, or native. |
dimension |
creative_type_placement |
creative_type_placement |
The type of creative as it is associated with a specific ad placement. |
dimension |
customListId |
customListId |
The unique system-generated identifier for a custom list entity, such as a custom affinity or custom intent audience list. |
metric |
dataAccessConfig.sdfConfig.adminEmail |
dataAccessConfig.sdfConfig.adminEmail |
The email address of an administrator to whom Structured Data File (SDF) processing status reports will be sent. |
dimension |
dataAccessConfig.sdfConfig.overridePartnerSdfConfig |
dataAccessConfig.sdfConfig.overridePartnerSdfConfig |
A configuration setting indicating whether the partner-level Structured Data File (SDF) configuration is overridden. |
dimension |
dataAccessConfig.sdfConfig.sdfConfig.adminEmail |
dataAccessConfig.sdfConfig.sdfConfig.adminEmail |
The administrative email address associated with the Structured Data File (SDF) configuration. |
dimension |
dataAccessConfig.sdfConfig.sdfConfig.version |
dataAccessConfig.sdfConfig.sdfConfig.version |
The version of the Structured Data File (SDF) configuration used for data access. |
dimension |
dataAccessConfig.sdfConfig.version |
dataAccessConfig.sdfConfig.version |
The version of the Structured Data File (SDF) being used for data access and processing. |
dimension |
data_source_placement |
data_source_placement |
The source of the data used for targeting or reporting for a specific ad placement. |
dimension |
date |
date |
The specific date for which the report data is aggregated. |
dimension |
dealId |
dealId |
The unique identifier for a programmatic deal. |
dimension |
deliveryMethod |
deliveryMethod |
The method by which the ad was delivered. |
dimension |
description |
description |
A user-provided text description for an entity, such as an audience list or campaign. |
dimension |
deviceMakeModelDetails.displayName |
deviceMakeModelDetails.displayName |
The display name for the make and model of a targeted device. |
dimension |
deviceTypeDetails.deviceType |
deviceTypeDetails.deviceType |
The specific type or category of device being targeted (e.g., desktop, mobile, tablet, connected TV). |
dimension |
device_category |
device_category |
A dimension identifying the category of device used by the audience (e.g., desktop, mobile, tablet, connected TV). |
dimension |
device_placement |
device_placement |
The type of device (e.g., desktop, mobile, tablet, connected TV) targeted for the ad placement. |
dimension |
device_type |
device_type |
The type of device on which the ad was displayed (e.g., desktop, mobile, tablet). |
dimension |
digitalContentLabelDetails.contentRatingTier |
digitalContentLabelDetails.contentRatingTier |
The brand safety tier or rating for digital content, such as ‘General’, ‘Parental Guidance’, or ‘Mature’, used for targeting and exclusions. |
dimension |
dimensions.heightPixels |
dimensions.heightPixels |
The height of the creative in pixels. |
metric |
dimensions.widthPixels |
dimensions.widthPixels |
The width of the creative in pixels. |
dimension |
displayAudienceSize |
displayAudienceSize |
The estimated overall audience size in the Display network, subject to privacy thresholds. |
dimension |
displayDesktopAudienceSize |
displayDesktopAudienceSize |
The estimated audience size specifically for desktop devices within the Display network, subject to privacy thresholds. |
dimension |
displayMobileAppAudienceSize |
displayMobileAppAudienceSize |
The estimated audience size for mobile app inventory for a first-party or third-party audience. |
dimension |
displayMobileWebAudienceSize |
displayMobileWebAudienceSize |
The estimated audience size for mobile web inventory for a first-party or third-party audience. |
dimension |
displayName |
displayName |
The user-friendly name of an entity. |
dimension |
dynamic |
dynamic |
Indicates whether the creative is a dynamic creative, meaning its content can change based on various factors. |
dimension |
entityStatus |
entityStatus |
The current status of an entity, such as active, paused, or archived. |
dimension |
environmentDetails.environment |
environmentDetails.environment |
The digital environment targeted for an advertising campaign, such as web, mobile app, or video. |
dimension |
exchange |
exchange |
The ad exchange through which the impression was purchased. |
dimension |
exchangeConfig.enabledExchanges |
exchangeConfig.enabledExchanges |
A list of all ad exchanges that are enabled for a partner. |
dimension |
exchangeDetails.exchange |
exchangeDetails.exchange |
The specific ad exchange targeted by an assigned targeting option. |
dimension |
excludeNewExchanges |
excludeNewExchanges |
A boolean value indicating whether to exclude newly added exchanges from line item targeting. If set to true, line items will not automatically spend on new exchanges. |
dimension |
exitEvents |
exitEvents |
A list of exit events configured for a creative, specifying the URLs to which a user is directed upon clicking a specific area or interaction point. |
dimension |
expandOnHover |
expandOnHover |
A creative setting indicating if an ad expands upon a user’s mouse hover interaction. |
dimension |
expandingDirection |
expandingDirection |
The direction in which an expandable creative expands (e.g., Up, Down, Left, Right, Full Screen). |
dimension |
firstAndThirdPartyAudienceId |
firstAndThirdPartyAudienceId |
The unique ID of a first-party or third-party audience. |
metric |
firstAndThirdPartyAudienceType |
firstAndThirdPartyAudienceType |
The type of the audience, indicating whether it’s a first-party (client data) or third-party (data provider) audience. |
dimension |
first_quartile |
first_quartile |
Indicates if the video ad played to 25% of its duration. |
metric |
flight |
flight |
The overall duration or schedule for a campaign or line item. |
dimension |
flight.dateRange.endDate.day |
flight.dateRange.endDate.day |
The day of the month for the end date of the campaign or line item’s flight. |
metric |
flight.dateRange.endDate.month |
flight.dateRange.endDate.month |
The month for the end date of the campaign or line item’s flight. |
metric |
flight.dateRange.endDate.year |
flight.dateRange.endDate.year |
The year for the end date of the campaign or line item’s flight. |
metric |
flight.dateRange.startDate.day |
flight.dateRange.startDate.day |
The day of the month for the start date of the campaign or line item’s flight. |
metric |
flight.dateRange.startDate.month |
flight.dateRange.startDate.month |
The month for the start date of the campaign or line item’s flight. |
metric |
flight.dateRange.startDate.year |
flight.dateRange.startDate.year |
The year for the start date of the campaign or line item’s flight. |
metric |
flight.flightDateType |
flight.flightDateType |
The type of date range used for the flight, such as custom dates, current day, or previous day. |
dimension |
frequencyCap.maxImpressions |
frequencyCap.maxImpressions |
The maximum number of times an ad can be shown to a single user within a specified time period. |
metric |
frequencyCap.maxViews |
frequencyCap.maxViews |
The maximum number of times a user can view an ad within a specified time period before it stops being served to them. This is applicable to YouTube and Partners resources. |
dimension |
frequencyCap.timeUnit |
frequencyCap.timeUnit |
The unit of time for the frequency cap, such as day, week, or month. |
dimension |
frequencyCap.timeUnitCount |
frequencyCap.timeUnitCount |
The number of time units for the frequency cap (e.g., 3 for 3 days). |
dimension |
frequencyCap.unlimited |
frequencyCap.unlimited |
Indicates whether frequency capping is disabled, allowing unlimited impressions for a user. |
dimension |
genderDetails.gender |
genderDetails.gender |
The gender of the audience targeted for an advertising campaign. |
dimension |
generalConfig.currencyCode |
generalConfig.currencyCode |
The three-letter currency code (e.g., “USD”, “EUR”) used for financial reporting and budgeting within the general configuration. |
dimension |
generalConfig.domainUrl |
generalConfig.domainUrl |
The primary domain URL associated with the advertiser’s general configuration. |
dimension |
generalConfig.timeZone |
generalConfig.timeZone |
The time zone set for the advertiser or partner in the general configuration, used for reporting and campaign scheduling. |
dimension |
geoRegionDetails.displayName |
geoRegionDetails.displayName |
The display name of the targeted geographic region, such as a country, state, or city. |
dimension |
geoRegionDetails.geoRegionType |
geoRegionDetails.geoRegionType |
The type of the targeted geographic region, such as country, state, or city. |
dimension |
gmailAudienceSize |
gmailAudienceSize |
The estimated audience size for Gmail inventory. |
dimension |
guaranteedOrderId |
guaranteedOrderId |
The unique identifier for a guaranteed programmatic order. |
dimension |
hostingSource |
hostingSource |
Indicates the source where the creative is hosted, such as Campaign Manager 360, a third-party ad server, or directly hosted by Display & Video 360. |
dimension |
householdIncomeDetails.householdIncome |
householdIncomeDetails.householdIncome |
The household income demographic targeted for an advertising campaign. |
dimension |
html5Video |
html5Video |
Indicates if a third-party VAST tag creative requires HTML5 video support. |
dimension |
iasCampaignMonitoring |
iasCampaignMonitoring |
A boolean flag indicating whether Integral Ad Science (IAS) campaign monitoring is enabled for the creative. |
dimension |
impressions |
impressions |
The number of times the ad was displayed. |
metric |
insertionOrderId |
insertionOrderId |
The unique identifier of the insertion order. |
dimension |
insertionOrderType |
insertionOrderType |
The type of insertion order, which determines applicable settings and options, such as ad format or targeting. Examples include “Real-time bidding” (RTB) or “Over-the-top” (OTT). |
dimension |
insertion_order_frequency |
insertion_order_frequency |
The frequency cap settings applied at the insertion order level, controlling how often a user sees ads from line items within that insertion order. |
dimension |
insertion_order_integration_code |
insertion_order_integration_code |
An optional code used for tracking purposes for an insertion order. |
dimension |
insertion_order_name |
insertion_order_name |
The name of the insertion order. |
dimension |
insertion_order_status |
insertion_order_status |
The status of the insertion order, such as active, paused, draft, or archived. |
dimension |
integrationCode |
integrationCode |
A code used for integrating the creative with external systems or for internal identification purposes. |
metric |
integrationDetails.details |
integrationDetails.details |
Additional specific details regarding the integration of the insertion order with other systems. |
dimension |
integrationDetails.integrationCode |
integrationDetails.integrationCode |
A custom code used for integrating with external systems. |
dimension |
inventorySourceId |
inventorySourceId |
The unique identifier of the inventory source. |
metric |
inventorySourceProductType |
inventorySourceProductType |
The type of product associated with the inventory source. |
dimension |
inventorySourceType |
inventorySourceType |
The type of the inventory source, such as open auction or private marketplace. |
dimension |
inventory_id |
inventory_id |
The unique identifier of the inventory where the ad was served. |
dimension |
jsTrackerUrl |
jsTrackerUrl |
The URL of a JavaScript tracker used for recording impressions or other metrics. |
dimension |
kpi.kpiAlgorithmId |
kpi.kpiAlgorithmId |
The unique identifier for the algorithm used to optimize for a specific Key Performance Indicator (KPI). |
dimension |
kpi.kpiAmountMicros |
kpi.kpiAmountMicros |
The goal amount of a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros of the advertiser’s currency. |
metric |
kpi.kpiPercentageMicros |
kpi.kpiPercentageMicros |
The decimal representation of the goal percentage for a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros. |
dimension |
kpi.kpiString |
kpi.kpiString |
A string value representing a Key Performance Indicator (KPI) for a campaign or insertion order. |
dimension |
kpi.kpiType |
kpi.kpiType |
The type of Key Performance Indicator (KPI) used to measure campaign or insertion order performance. |
dimension |
languageDetails.displayName |
languageDetails.displayName |
The display name of the language targeted for an advertising campaign. |
dimension |
language_creative |
language_creative |
The language of the creative content. |
dimension |
lineItemId |
lineItemId |
The unique identifier of the line item. |
dimension |
lineItemIds |
lineItemIds |
A list of unique identifiers for the line items with which the creative is associated. |
dimension |
lineItemType |
lineItemType |
The type of the line item, which determines applicable settings and targeting options. |
dimension |
line_item_frequency |
line_item_frequency |
The frequency cap settings applied at the line item level, controlling how often a user sees ads from that specific line item. |
dimension |
line_item_name |
line_item_name |
The name of the line item. |
dimension |
line_item_type |
line_item_type |
The type of the line item, which determines applicable settings and targeting options. |
dimension |
mediaDuration |
mediaDuration |
The total duration of the media asset within the creative, applicable to video, audio, or native video creatives. |
dimension |
media_channel |
media_channel |
The advertising channel (e.g., web, app, video) associated with a campaign. |
dimension |
media_cost_USD |
media_cost_USD |
The media cost in US dollars. |
metric |
media_cost_advertiser_currency |
media_cost_advertiser_currency |
The media cost in the advertiser’s currency. |
metric |
media_cost_partner_currency |
media_cost_partner_currency |
The media cost in the partner’s currency. |
metric |
membershipDurationDays |
membershipDurationDays |
The duration in days that an entry remains in an audience after a qualifying event. |
metric |
midpoint |
midpoint |
Indicates if the video ad played to 50% of its duration. |
metric |
mobileApp |
mobileApp |
Details about the mobile application targeted by the ad. |
dimension |
mobileApp.appId |
mobileApp.appId |
The unique ID of the mobile application. |
dimension |
mobileApp.displayName |
mobileApp.displayName |
The display name of the mobile application. |
dimension |
mobileApp.platform |
mobileApp.platform |
The platform of the mobile application (e.g., iOS, Android). |
dimension |
mobileApp.publisher |
mobileApp.publisher |
The publisher of the mobile application. |
dimension |
mobileDeviceIdList.consent.adPersonalization |
mobileDeviceIdList.consent.adPersonalization |
The consent setting for ad personalization for users in a mobile device ID list. |
dimension |
mobileDeviceIdList.consent.adUserData |
mobileDeviceIdList.consent.adUserData |
The consent setting for sending user data to Google for advertising purposes for users in a mobile device ID list. |
dimension |
mobileDeviceIdList.mobileDeviceIds |
mobileDeviceIdList.mobileDeviceIds |
A list of mobile device IDs defining Customer Match audience members. |
dimension |
mp3Audio |
mp3Audio |
Indicates whether a third-party audio creative supports the MP3 audio format. |
dimension |
nativeContentPositionDetails.contentPosition |
nativeContentPositionDetails.contentPosition |
The position of native content where an ad is targeted, such as in-article or in-feed. |
dimension |
negativelyTargetedLineItemCount |
negativelyTargetedLineItemCount |
The count of line items that have explicitly excluded this channel from their targeting. |
dimension |
notes |
notes |
Free-form text for notes or additional information related to the creative. |
dimension |
obaIcon.clickTrackingUrl |
obaIcon.clickTrackingUrl |
The required click tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks user clicks. |
dimension |
obaIcon.dimensions.heightPixels |
obaIcon.dimensions.heightPixels |
The height of the OBA (Online Behavioral Advertising) icon in pixels. |
dimension |
obaIcon.dimensions.widthPixels |
obaIcon.dimensions.widthPixels |
The width of the OBA (Online Behavioral Advertising) icon in pixels. |
dimension |
obaIcon.landingPageUrl |
obaIcon.landingPageUrl |
The required landing page URL for the OBA (Online Behavioral Advertising) icon, to which a user is directed upon clicking the icon. |
dimension |
obaIcon.position |
obaIcon.position |
The position of the OBA (Online Behavioral Advertising) icon on the creative (e.g., top-right, bottom-left). |
dimension |
obaIcon.program |
obaIcon.program |
The program or certification (e.g., AdChoices) represented by the OBA (Online Behavioral Advertising) icon. |
dimension |
obaIcon.resourceMimeType |
obaIcon.resourceMimeType |
The MIME (Multipurpose Internet Mail Extensions) type of the OBA (Online Behavioral Advertising) icon resource, indicating its format (e.g., image/png). |
dimension |
obaIcon.resourceUrl |
obaIcon.resourceUrl |
The URL where the OBA (Online Behavioral Advertising) icon’s image or resource is hosted. |
dimension |
obaIcon.viewTrackingUrl |
obaIcon.viewTrackingUrl |
The required view tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks impressions of the icon. |
dimension |
oggAudio |
oggAudio |
Indicates whether a third-party audio creative supports the OGG audio format. |
dimension |
omidDetails.omid |
omidDetails.omid |
The Open Measurement Interface Definition (OMID) setting for an assigned targeting option, related to viewability measurement for enabled inventory. |
dimension |
onScreenPositionDetails.onScreenPosition |
onScreenPositionDetails.onScreenPosition |
The on-screen position of an ad targeted by an assigned targeting option, such as above or below the fold. |
dimension |
operatingSystemDetails.displayName |
operatingSystemDetails.displayName |
The display name of the operating system targeted for an advertising campaign. |
dimension |
optimizationObjective |
optimizationObjective |
The specific goal or objective that the campaign or insertion order is optimized towards, influencing bid strategies and KPIs. |
dimension |
p100_audio |
p100_audio |
Indicates if an audio ad played to 100% of its duration. |
metric |
p100_videos |
p100_videos |
Indicates if a video ad played to 100% of its duration. |
metric |
p25_audio |
p25_audio |
Indicates if an audio ad played to 25% of its duration. |
metric |
p25_video |
p25_video |
Indicates if a video ad played to 25% of its duration. |
metric |
p50_audio |
p50_audio |
The 50th percentile (median) for audio ads, indicating the point at which 50% of audio impressions have reached a certain completion or listen-through threshold. This metric reflects the typical engagement level with audio content. |
metric |
p50_video |
p50_video |
The 50th percentile (median) for video ads, indicating the point at which 50% of video impressions have reached a certain completion or viewability threshold. This metric reflects the typical engagement level with video content. |
metric |
p75_audio |
p75_audio |
A metric representing the 75th percentile of audio-related performance, indicating a high threshold of a specific audio metric. |
metric |
p75_video |
p75_video |
A metric representing the 75th percentile of video-related performance, indicating a high threshold of a specific video metric. |
metric |
pacing.dailyMaxImpressions |
pacing.dailyMaxImpressions |
The maximum number of impressions allowed per day for pacing the ad delivery. |
dimension |
pacing.dailyMaxMicros |
pacing.dailyMaxMicros |
The maximum budget, in micros, allowed per day for pacing the ad delivery. |
dimension |
pacing.pacingPeriod |
pacing.pacingPeriod |
The period over which the budget is paced, such as daily or flight-based. |
dimension |
pacing.pacingType |
pacing.pacingType |
The method of pacing used for ad delivery, such as even or as fast as possible. |
dimension |
parentalStatusDetails.parentalStatus |
parentalStatusDetails.parentalStatus |
The parental status of the audience targeted (e.g., Parent, Not a Parent, Unknown). This is used for demographic targeting. |
dimension |
partnerCosts |
partnerCosts |
A list of additional costs incurred by the partner for the campaign. |
dimension |
partnerCosts.costType |
partnerCosts.costType |
The type of expense incurred in running a campaign, such as fees for using DV360 or third-party services. This refers to a partner cost type. |
dimension |
partnerCosts.feeAmount |
partnerCosts.feeAmount |
The amount of the fee for a partner cost, which can be a fixed amount (CPM) or part of a percentage surcharge. |
dimension |
partnerCosts.feePercentageMillis |
partnerCosts.feePercentageMillis |
The percentage surcharge for a partner cost, based on media cost and expressed in millipercents. |
dimension |
partnerCosts.feeType |
partnerCosts.feeType |
The type of fee for a partner cost, such as a fixed CPM fee or a percentage surcharge based on media cost. |
dimension |
partnerCosts.invoiceType |
partnerCosts.invoiceType |
The invoice type for a partner cost, indicating if it’s billed through DV360 or directly by the partner. |
dimension |
partnerCosts.{NUM}.costType |
partnerCosts.{NUM}.costType |
The type of expense incurred in running a campaign, such as fees for using DV360 or third-party services. This is a specific cost type within a list of partner costs. |
dimension |
partnerCosts.{NUM}.feeAmount |
partnerCosts.{NUM}.feeAmount |
The amount of the fee for a specific partner cost, which can be a fixed amount (CPM) or part of a percentage surcharge. |
metric |
partnerCosts.{NUM}.feePercentageMillis |
partnerCosts.{NUM}.feePercentageMillis |
The percentage surcharge for a specific partner cost, based on media cost and expressed in millipercents. |
metric |
partnerCosts.{NUM}.feeType |
partnerCosts.{NUM}.feeType |
The type of fee for a specific partner cost, such as a fixed CPM fee or a percentage surcharge based on media cost. |
dimension |
partnerCosts.{NUM}.invoiceType |
partnerCosts.{NUM}.invoiceType |
The invoice type for a specific partner cost, indicating if it’s billed through DV360 or directly by the partner. |
dimension |
partnerId |
partnerId |
The unique identifier of the partner associated with an advertiser. |
metric |
partnerRevenueModel.markupAmount |
partnerRevenueModel.markupAmount |
The amount of markup applied by the partner in their revenue model, in micros. One micro is one millionth of the currency unit. |
dimension |
partnerRevenueModel.markupType |
partnerRevenueModel.markupType |
The markup type applied to the partner revenue model, defining how revenue is calculated (e.g., fixed CPM, percentage of media cost). |
dimension |
partner_currency |
partner_currency |
The currency of the partner, specified in ISO 4217 format. |
dimension |
partner_placement |
partner_placement |
The Display & Video 360 partner associated with the ad placement. |
dimension |
partner_status |
partner_status |
The operational status of the partner (e.g., active, paused, archived). |
dimension |
placement_ad_serving_method |
placement_ad_serving_method |
The method by which ad inventory is delivered for a specific placement, such as programmatic guaranteed or preferred deal. |
dimension |
placement_audience |
placement_audience |
The audience segment being targeted for a specific ad placement. |
dimension |
placement_creative_language |
placement_creative_language |
The language of the creative content as targeted or associated with a specific placement. |
dimension |
placement_creative_size |
placement_creative_size |
The dimensions (width x height) of the creative as it is served within a specific placement. |
dimension |
placement_creative_type |
placement_creative_type |
The type of creative as it is associated with a specific ad placement. |
dimension |
placement_data_source |
placement_data_source |
The source of the data used for targeting or reporting for a specific ad placement. |
dimension |
placement_device |
placement_device |
The type of device (e.g., desktop, mobile, tablet, connected TV) targeted for the ad placement. |
dimension |
placement_funnel |
placement_funnel |
dimension |
|
placement_market_geo |
placement_market_geo |
The geographic market targeted by the ad placement. |
dimension |
placement_market_target |
placement_market_target |
The geographic market targeted by a specific ad placement. |
dimension |
placement_partner |
placement_partner |
The Display & Video 360 partner associated with the ad placement. |
dimension |
placement_products |
placement_products |
dimension |
|
placement_programmatic_deal_type |
placement_programmatic_deal_type |
The type of programmatic deal used for the ad placement, such as open auction, private auction, preferred deal, or programmatic guaranteed. |
dimension |
placement_sub_partner |
placement_sub_partner |
dimension |
|
placement_targeting |
placement_targeting |
The specific criteria and options used to define the audience or context for an ad placement. |
dimension |
poiDetails.displayName |
poiDetails.displayName |
The display name of the Point of Interest (POI) used for targeting. |
dimension |
poiDetails.latitude |
poiDetails.latitude |
The latitude coordinate of the Point of Interest (POI) used for targeting. |
dimension |
poiDetails.longitude |
poiDetails.longitude |
The longitude coordinate of the Point of Interest (POI) used for targeting. |
dimension |
positivelyTargetedLineItemCount |
positivelyTargetedLineItemCount |
The count of line items that have explicitly included this channel in their targeting. |
dimension |
programmatic_deal_type_placement |
programmatic_deal_type_placement |
The type of programmatic deal used for the ad placement, such as open auction, private auction, preferred deal, or programmatic guaranteed. |
dimension |
progressOffset.percentage |
progressOffset.percentage |
The offset in percentage of the audio or video creative’s duration, used for tracking playback progress. |
dimension |
progressOffset.seconds |
progressOffset.seconds |
The offset in seconds from the start of the audio or video creative, used for tracking playback progress. |
metric |
publisherName |
publisherName |
The name of the publisher providing the ad inventory. |
dimension |
rateDetails.inventorySourceRateType |
rateDetails.inventorySourceRateType |
The rate type of the inventory source, such as CPM or fixed price. |
dimension |
rateDetails.minimumSpend.currencyCode |
rateDetails.minimumSpend.currencyCode |
The currency code for the minimum spend amount. |
dimension |
rateDetails.minimumSpend.nanos |
rateDetails.minimumSpend.nanos |
The fractional amount of the minimum spend, in nanos (one billionth of a unit). |
dimension |
rateDetails.minimumSpend.units |
rateDetails.minimumSpend.units |
The whole amount of the minimum spend. |
dimension |
rateDetails.rate.currencyCode |
rateDetails.rate.currencyCode |
The currency code for the rate. |
dimension |
rateDetails.rate.nanos |
rateDetails.rate.nanos |
The fractional amount of the rate, in nanos (one billionth of a unit). |
metric |
rateDetails.rate.units |
rateDetails.rate.units |
The whole amount of the rate. |
metric |
rateDetails.unitsPurchased |
rateDetails.unitsPurchased |
The number of units purchased at the specified rate (e.g., impressions, clicks). |
dimension |
readAdvertiserIds |
readAdvertiserIds |
A list of advertiser IDs that the current user has read access to. |
dimension |
readPartnerIds |
readPartnerIds |
A list of partner IDs that the current user has read access to. |
dimension |
readWriteAccessors.advertisers.advertiserIds |
readWriteAccessors.advertisers.advertiserIds |
A list of advertiser IDs that the current user has read and write access to. |
dimension |
readWriteAccessors.partner.partnerId |
readWriteAccessors.partner.partnerId |
The unique identifier of the partner that the current user has read and write access to. |
dimension |
requireHtml5 |
requireHtml5 |
Indicates whether the creative requires HTML5 video support for proper rendering and playback. |
dimension |
requireMraid |
requireMraid |
Indicates whether the creative requires MRAID (Mobile Rich Media Ad Interface Definitions) support for interactive mobile ad functionality. |
dimension |
requirePingForAttribution |
requirePingForAttribution |
Indicates whether a ping is required for attribution tracking for the creative. |
dimension |
reservationType |
reservationType |
The type of inventory reservation, such as guaranteed or preferred. |
dimension |
revenue_advertiser_currency |
revenue_advertiser_currency |
A metric representing the revenue generated from advertising activities, calculated in the advertiser’s currency. |
metric |
reviewStatus.approvalStatus |
reviewStatus.approvalStatus |
The overall approval status of the creative, summarizing its content, policy, and landing page review statuses. |
dimension |
reviewStatus.contentAndPolicyReviewStatus |
reviewStatus.contentAndPolicyReviewStatus |
The review status of the creative’s content and its compliance with advertising policies. |
dimension |
reviewStatus.creativeAndLandingPageReviewStatus |
reviewStatus.creativeAndLandingPageReviewStatus |
The review status of the creative itself and its associated landing page. |
dimension |
reviewStatus.exchangeReviewStatuses |
reviewStatus.exchangeReviewStatuses |
A list of review statuses for the creative across different ad exchanges. |
dimension |
seller_name |
seller_name |
The name of the seller or ad exchange providing the inventory. |
dimension |
sensitiveCategoryDetails.sensitiveCategory |
sensitiveCategoryDetails.sensitiveCategory |
The specific sensitive content category (e.g., Adult, Violence, Gambling) used for brand safety targeting exclusions. |
dimension |
servingConfig.exemptTvFromViewabilityTargeting |
servingConfig.exemptTvFromViewabilityTargeting |
Indicates whether connected TV devices are exempt from viewability targeting settings for video line items under the advertiser. |
dimension |
skipOffset.percentage |
skipOffset.percentage |
The offset in percentage of the video or audio creative’s duration after which the ad becomes skippable. |
dimension |
skipOffset.seconds |
skipOffset.seconds |
The offset in seconds from the start of the video or audio creative after which the ad becomes skippable. |
metric |
skippable |
skippable |
Indicates whether a video creative has a skip button and allows users to skip the ad after a certain duration. |
dimension |
spend |
spend |
The total amount of money spent on the ad campaign. |
metric |
status.configStatus |
status.configStatus |
The configuration status of the entity, indicating if it’s properly set up. |
dimension |
status.entityPauseReason |
status.entityPauseReason |
The reason why an entity (e.g., line item) is currently paused. |
dimension |
status.entityStatus |
status.entityStatus |
The overall status of an entity, such as active, paused, or archived. |
dimension |
status.sellerPauseReason |
status.sellerPauseReason |
The reason why a seller’s inventory or deal is currently paused. |
dimension |
status.sellerStatus |
status.sellerStatus |
The current status of the seller’s inventory or deal. |
dimension |
subExchangeDetails.displayName |
subExchangeDetails.displayName |
The display name of the sub-exchange, a categorized subset of exchange inventory used for targeting. |
dimension |
targetingExpansion |
targetingExpansion |
Settings that control optimized targeting for a line item, allowing expansion beyond selected audiences. |
dimension |
targetingExpansion.audienceExpansionLevel |
targetingExpansion.audienceExpansionLevel |
The level of audience expansion applied to targeting. |
dimension |
targetingExpansion.audienceExpansionSeedListExcluded |
targetingExpansion.audienceExpansionSeedListExcluded |
Indicates whether the seed list for audience expansion is excluded. This applies to YouTube and Partners line item and ad group resources. |
dimension |
targetingExpansion.enableOptimizedTargeting |
targetingExpansion.enableOptimizedTargeting |
A boolean indicating whether Optimized Targeting is enabled for the line item to expand reach using machine learning. |
dimension |
targetingOptionId |
targetingOptionId |
A unique identifier for a specific targeting option. |
metric |
targetingType |
targetingType |
The specific category or type of targeting being applied, such as TARGETING_TYPE_GEO_REGION or TARGETING_TYPE_DEVICE_TYPE. |
dimension |
thirdPartyTag |
thirdPartyTag |
The original HTML or JavaScript tag provided by a third-party ad server for the creative. |
dimension |
thirdPartyUrls |
thirdPartyUrls |
A list of URLs from third-party tracking vendors used to monitor interactions and events for a creative. |
dimension |
third_quartile |
third_quartile |
Indicates if the video ad played to 75% of its duration. |
metric |
timeRange.endTime |
timeRange.endTime |
The end date and time of a specified time range. |
dimension |
timeRange.startTime |
timeRange.startTime |
The start date and time of a specified time range. |
dimension |
timerEvents |
timerEvents |
A list of timer events configured for a rich media creative, tracking the duration of user engagement with specific creative elements. |
dimension |
trackerUrls |
trackerUrls |
A list of URLs used by analytics providers or third-party ad technology vendors for tracking purposes. |
dimension |
transcodes |
transcodes |
Output-only field providing details on the various transcoded versions of an audio/video creative’s main asset, optimized for different players and bandwidths. |
dimension |
trueview_frequency |
trueview_frequency |
The frequency cap settings specifically for TrueView ads, limiting how often a user encounters them. |
dimension |
universalAdId.id |
universalAdId.id |
The unique identifier for a creative, assigned by a registry, which is universally unique across different advertising platforms. This is part of the VAST 4.0 standard. |
dimension |
universalAdId.registry |
universalAdId.registry |
The registry (e.g., Ad-ID, Clearcast, DV360) that provides the unique creative identifier for a Universal Ad ID. This is part of the VAST 4.0 standard. |
dimension |
updateDate |
updateDate |
The date when the entity (e.g., campaign, line item) was last updated. |
dimension |
updateTime |
updateTime |
The time when the entity was last updated. |
dimension |
userRewardedContentDetails.userRewardedContent |
userRewardedContentDetails.userRewardedContent |
User rewarded content status for video ads, used for targeting options related to content that offers users a reward for engagement. |
dimension |
vastTagUrl |
vastTagUrl |
The URL of the VAST (Video Ad Serving Template) tag for a third-party video creative. |
dimension |
videoPlayerSizeDetails.videoPlayerSize |
videoPlayerSizeDetails.videoPlayerSize |
The size of the video player where an ad is displayed, used for targeting options. Possible values include Small, Large, HD, and Unknown. |
dimension |
video_duration |
video_duration |
The total duration of the video creative in seconds. |
metric |
video_player_size |
video_player_size |
The dimensions or size of the video player where the ad was rendered. |
dimension |
viewabilityDetails.viewability |
viewabilityDetails.viewability |
The predicted viewability percentage threshold (e.g., 50% or more) that a line item will bid on, powered by Google’s Active View technology. |
dimension |
views |
views |
The number of views recorded for a video ad. |
metric |
vpaid |
vpaid |
Indicates whether a third-party VAST tag creative requires VPAID (Video Player Ad-Serving Interface Definition) support. |
dimension |
warningMessages |
warningMessages |
A list of warning messages associated with a line item. These warnings do not prevent the line item from being saved but may affect or block its serving. |
dimension |
warningMessages.{NUM} |
warningMessages.{NUM} |
A specific non-critical issue or alert message related to a resource. |
dimension |
year_campaign |
year_campaign |
The calendar year during which the campaign is active. |
dimension |
youtubeAndPartnersSettings |
youtubeAndPartnersSettings |
Settings specific to YouTube & Partners line items, including various targeting and measurement configurations. |
dimension |
youtubeAndPartnersSettings.contentCategory |
youtubeAndPartnersSettings.contentCategory |
The content category for YouTube & Partners line items. This field is no longer updated and will be removed, with content category settings now controlled at the advertiser level. |
dimension |
youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv |
youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv |
A boolean indicating whether Google TV inventory is included in the inventory source settings for YouTube & Partners line items. |
dimension |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube |
A boolean indicating whether YouTube inventory is included in the inventory source settings for YouTube & Partners line items. |
dimension |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners |
A boolean indicating whether YouTube Video Partners inventory is included in the inventory source settings for YouTube & Partners line items. |
dimension |
youtubeAndPartnersSettings.leadFormId |
youtubeAndPartnersSettings.leadFormId |
The identifier for a lead form associated with YouTube & Partners line items. This setting is part of the YouTube and Partners campaign configuration. |
dimension |
youtubeAndPartnersSettings.linkedMerchantId |
youtubeAndPartnersSettings.linkedMerchantId |
The identifier for a linked merchant account associated with YouTube & Partners line items, often used for shopping campaigns. This setting is part of the YouTube and Partners campaign configuration. |
dimension |
youtubeAndPartnersSettings.relatedVideoIds |
youtubeAndPartnersSettings.relatedVideoIds |
A list of IDs for videos related to a YouTube ad, which can be displayed below the ad. |
dimension |
youtubeAndPartnersSettings.targetFrequency.targetCount |
youtubeAndPartnersSettings.targetFrequency.targetCount |
The desired average number of times a YouTube & Partners ad from a line item should be shown to the same person over a specified time period. |
dimension |
youtubeAndPartnersSettings.targetFrequency.timeUnit |
youtubeAndPartnersSettings.targetFrequency.timeUnit |
The time unit (e.g., Day, Week, Month) in which the target frequency for YouTube & Partners ads will be applied. |
dimension |
youtubeAndPartnersSettings.targetFrequency.timeUnitCount |
youtubeAndPartnersSettings.targetFrequency.timeUnitCount |
The number of time units for which the target frequency for YouTube & Partners ads will last. |
dimension |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs |
Configuration settings for third-party brand lift measurement vendors used with YouTube & Partners ads. |
dimension |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs |
Configuration settings for third-party brand safety measurement vendors used with YouTube & Partners ads. |
dimension |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs |
Configuration settings for third-party reach measurement vendors used with YouTube & Partners ads. |
dimension |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs |
Configuration settings for third-party viewability measurement vendors used with YouTube & Partners ads. |
dimension |
youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration |
youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration |
The minimum duration for video ads within a video ad sequence campaign for YouTube & Partners, ensuring a certain viewing threshold. |
dimension |
youtubeAndPartnersSettings.videoAdSequenceSettings.steps |
youtubeAndPartnersSettings.videoAdSequenceSettings.steps |
The defined steps or order in which video ads are delivered to an audience in a YouTube Ad Sequence campaign. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions |
youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions |
The maximum number of impressions allowed within the view frequency cap for YouTube & Partners line items, controlling how often an ad is shown to a unique user. This setting is part of the YouTube and Partners campaign configuration. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.maxViews |
youtubeAndPartnersSettings.viewFrequencyCap.maxViews |
The maximum number of views allowed within the view frequency cap for YouTube & Partners line items, controlling how often an ad is viewed by a unique user. This setting is part of the YouTube and Partners campaign configuration. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnit |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnit |
The time unit (e.g., Days, Weeks, Months) in which the view frequency cap for YouTube & Partners ads will be applied. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount |
The number of time units for which the view frequency cap for YouTube & Partners ads will last. |
dimension |
youtubeAndPartnersSettings.viewFrequencyCap.unlimited |
youtubeAndPartnersSettings.viewFrequencyCap.unlimited |
Indicates whether an unlimited view frequency cap is applied to YouTube & Partners ads. If true, other frequency cap fields are not applicable. |
dimension |
youtubeAudienceSize |
youtubeAudienceSize |
The estimated size of the audience on YouTube for a given first or third-party audience list. |
dimension |