Google Display & Video 360: Most-used fields#
The table below gives information about most-used fields that you can import from Google Display & Video 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
1_sec_in_view_impressions |
1_sec_in_view_impressions |
metric |
|
2_sec_video_in_view_impressions |
2_sec_video_in_view_impressions |
metric |
|
5_sec_in_view_impressions |
5_sec_in_view_impressions |
metric |
|
Absolute Brand Lift |
Absolute Brand Lift |
dimension |
|
Active View: Average Viewable Time (seconds) |
Active View: Average Viewable Time (seconds) |
metric |
|
Active_view_Total_viewable_time |
Active_view_Total_viewable_time |
metric |
|
Activity |
Activity |
dimension |
|
Activity ID |
Activity ID |
metric |
|
Actual Costs |
Actual Costs |
metric |
|
Ad Name |
Ad Name |
dimension |
|
Ad Size |
Ad Size |
dimension |
|
AdLingo Fee (Adv Currency) |
AdLingo Fee (Adv Currency) |
metric |
|
AdXpose Fee (Adv Currency) |
AdXpose Fee (Adv Currency) |
metric |
|
Adloox Fee (Adv Currency) |
Adloox Fee (Adv Currency) |
metric |
|
Adloox Pre-Bid Fee (Adv Currency) |
Adloox Pre-Bid Fee (Adv Currency) |
metric |
|
Adsafe Fee (Adv Currency) |
Adsafe Fee (Adv Currency) |
metric |
|
Adserving-Costs |
Adserving-Costs |
metric |
|
Advanced Ad Serving Fee (Partner Currency) |
Advanced Ad Serving Fee (Partner Currency) |
metric |
|
Advanced Ad Serving Fee (USD) |
Advanced Ad Serving Fee (USD) |
metric |
|
Advertiser Name |
Advertiser Name |
dimension |
|
Advertiser-Campaign |
Advertiser-Campaign |
dimension |
|
Advertising channel |
Advertising channel |
dimension |
|
Age (YouTube) |
Age (YouTube) |
dimension |
|
Agency |
Agency |
dimension |
|
Agency Trading Desk Fee (Adv Currency) |
Agency Trading Desk Fee (Adv Currency) |
metric |
|
Aggregate Knowledge Fee (Adv Currency) |
Aggregate Knowledge Fee (Adv Currency) |
metric |
|
All Survey Responses |
All Survey Responses |
metric |
|
Anonymous Inventory Modeling |
Anonymous Inventory Modeling |
dimension |
|
Audience List Cost (USD) |
Audience List Cost (USD) |
metric |
|
Audience Type |
Audience Type |
dimension |
|
Audience segment |
Audience segment |
dimension |
|
Audience segment type |
Audience segment type |
dimension |
|
Audio Cost eCPCL (Adv Currency) |
Audio Cost eCPCL (Adv Currency) |
metric |
|
Audio Media Cost eCPCL (Adv Currency) |
Audio Media Cost eCPCL (Adv Currency) |
metric |
|
Audio Stops (Audio) |
Audio Stops (Audio) |
metric |
|
Average Watch Time per Impression (seconds) |
Average Watch Time per Impression (seconds) |
metric |
|
Baseline Positive Response Rate |
Baseline Positive Response Rate |
dimension |
|
Baseline Survey Responses |
Baseline Survey Responses |
dimension |
|
Bids |
Bids |
metric |
|
Billable Cost (Adv Currency) |
Billable Cost (Adv Currency) |
metric |
|
Billable Cost (Partner Currency) |
Billable Cost (Partner Currency) |
metric |
|
Billable Cost (USD) |
Billable Cost (USD) |
metric |
|
Brand |
Brand |
dimension |
|
Budget |
Budget |
metric |
|
Budget Segment ID |
Budget Segment ID |
dimension |
|
Budget Segment Type |
Budget Segment Type |
dimension |
|
CM Placement ID |
CM Placement ID |
metric |
|
CM Post-Click Revenue |
CM Post-Click Revenue |
metric |
|
CM Post-View Revenue |
CM Post-View Revenue |
metric |
|
CM360 Placement |
CM360 Placement |
dimension |
|
CPM Fee 1 (Adv Currency) |
CPM Fee 1 (Adv Currency) |
metric |
|
CPM Fee 1 (Partner Currency) |
CPM Fee 1 (Partner Currency) |
metric |
|
CPM Fee 1 (USD) |
CPM Fee 1 (USD) |
metric |
|
CPM Fee 2 (Adv Currency) |
CPM Fee 2 (Adv Currency) |
metric |
|
CPM Fee 2 (Partner Currency) |
CPM Fee 2 (Partner Currency) |
metric |
|
CPM Fee 2 (USD) |
CPM Fee 2 (USD) |
metric |
|
CPM Fee 3 (Adv Currency) |
CPM Fee 3 (Adv Currency) |
metric |
|
CPM Fee 3 (Partner Currency) |
CPM Fee 3 (Partner Currency) |
metric |
|
CPM Fee 3 (USD) |
CPM Fee 3 (USD) |
metric |
|
CPM Fee 4 (Adv Currency) |
CPM Fee 4 (Adv Currency) |
metric |
|
CPM Fee 4 (Partner Currency) |
CPM Fee 4 (Partner Currency) |
metric |
|
CPM Fee 4 (USD) |
CPM Fee 4 (USD) |
metric |
|
CPM Fee 5 (Adv Currency) |
CPM Fee 5 (Adv Currency) |
metric |
|
CPM Fee 5 (Partner Currency) |
CPM Fee 5 (Partner Currency) |
metric |
|
CPM Fee 5 (USD) |
CPM Fee 5 (USD) |
metric |
|
Campaign Advertiser Id |
Advertiser Id |
metric |
|
Campaign Brand Safety Custom Settings |
Brand Safety Custom Settings |
dimension |
|
Campaign Brand Safety Sensitivity Setting |
Brand Safety Sensitivity Setting |
dimension |
|
Campaign Budget |
Campaign Budget |
metric |
|
Campaign Budget Segments |
Campaign Budget Segments |
dimension |
|
Campaign Category |
Campaign Category |
dimension |
|
Campaign Creative Types |
Creative Types |
dimension |
|
Campaign Demographic Targeting Age |
Campaign Demographic Targeting Age |
dimension |
|
Campaign Demographic Targeting Gender |
Campaign Demographic Targeting Gender |
dimension |
|
Campaign Demographic Targeting Household Income |
Campaign Demographic Targeting Household Income |
dimension |
|
Campaign Demographic Targeting Parental Status |
Campaign Demographic Targeting Parental Status |
dimension |
|
Campaign Description |
Campaign Description |
dimension |
|
Campaign Digital Content Labels - Exclude |
Digital Content Labels - Exclude |
dimension |
|
Campaign End Date |
Campaign End Date |
dimension |
|
Campaign Environment Targeting |
Campaign Environment Targeting |
dimension |
|
Campaign Frequency Amount |
Campaign Frequency Amount |
metric |
|
Campaign Frequency Enabled |
Campaign Frequency Enabled |
dimension |
|
Campaign Frequency Exposures |
Campaign Frequency Exposures |
metric |
|
Campaign Frequency Period |
Campaign Frequency Period |
dimension |
|
Campaign Geography Targeting - Exclude |
Campaign Geography Targeting - Exclude |
dimension |
|
Campaign Geography Targeting - Include |
Campaign Geography Targeting - Include |
dimension |
|
Campaign Goal |
Campaign Goal |
dimension |
|
Campaign Goal KPI |
Campaign Goal KPI |
dimension |
|
Campaign Group Name |
Campaign Group Name |
dimension |
|
Campaign Inventory Source Targeting - Authorized Seller Options |
Campaign Inventory Source Targeting - Authorized Seller Options |
dimension |
|
Campaign Inventory Source Targeting - Exclude |
Campaign Inventory Source Targeting - Exclude |
dimension |
|
Campaign Inventory Source Targeting - Include |
Campaign Inventory Source Targeting - Include |
dimension |
|
Campaign Inventory Source Targeting - Target New Exchanges |
Campaign Inventory Source Targeting - Target New Exchanges |
dimension |
|
Campaign KPI |
Campaign KPI |
dimension |
|
Campaign Language Targeting - Exclude |
Campaign Language Targeting - Exclude |
dimension |
|
Campaign Language Targeting - Include |
Campaign Language Targeting - Include |
dimension |
|
Campaign Name |
Name |
dimension |
|
Campaign Position Targeting - Display On Screen |
Campaign Position Targeting - Display On Screen |
dimension |
|
Campaign Position Targeting - Display Position In Content |
Campaign Position Targeting - Display Position In Content |
dimension |
|
Campaign Position Targeting - Video On Screen |
Campaign Position Targeting - Video On Screen |
dimension |
|
Campaign Position Targeting - Video Position In Content |
Campaign Position Targeting - Video Position In Content |
dimension |
|
Campaign Start Date |
Campaign Start Date |
dimension |
|
Campaign Status |
Campaign Status |
dimension |
|
Campaign Timestamp |
Timestamp |
dimension |
|
Campaign Type |
Campaign Type |
dimension |
|
Campaign Viewability Targeting Active View |
Campaign Viewability Targeting Active View |
metric |
|
CampaignBrand Safety Sensitivity Setting |
CampaignBrand Safety Sensitivity Setting |
dimension |
|
CampaignCountryCode |
CampaignCountryCode |
dimension |
|
CampaignName |
CampaignName |
dimension |
|
CampaignType |
CampaignType |
dimension |
|
Channel Grouping |
Channel Grouping |
dimension |
|
ChannelType |
ChannelType |
dimension |
|
Companion Impressions (Video) |
Companion Impressions (Video) |
metric |
|
Conversion Pixel |
Conversion Pixel |
dimension |
|
Conversion Pixel DCM ID |
Conversion Pixel DCM ID |
metric |
|
Conversion Pixel ID |
Conversion Pixel ID |
metric |
|
Conversion Pixel Integration Code |
Conversion Pixel Integration Code |
dimension |
|
Conversion Pixel Status |
Conversion Pixel Status |
dimension |
|
Conversion type |
Conversion type |
dimension |
|
Cookie Reach |
Cookie Reach |
metric |
|
Cookie Reach: Average Impression Frequency |
Cookie Reach: Average Impression Frequency |
metric |
|
Cookie Reach: Impression Reach |
Cookie Reach: Impression Reach |
metric |
|
Cost |
Cost |
metric |
|
Cost (Adv Currency) |
Cost (Adv Currency) |
metric |
|
Cost (USD) |
Cost (USD) |
metric |
|
Cost / Conversion (Adv Currency) |
Cost / Conversion (Adv Currency) |
metric |
|
Cost eCPA (Adv Currency) |
Cost eCPA (Adv Currency) |
metric |
|
Cost eCPA (PC) (Adv Currency) |
Cost eCPA (PC) (Adv Currency) |
metric |
|
Cost eCPA (PV) (Adv Currency) |
Cost eCPA (PV) (Adv Currency) |
metric |
|
Cost eCPC (Adv Currency) |
Cost eCPC (Adv Currency) |
metric |
|
Cost eCPM (Adv Currency) |
Cost eCPM (Adv Currency) |
metric |
|
Country 3 letter ISO Code |
Country 3 letter ISO Code |
dimension |
|
Country Name |
Country Name |
dimension |
|
Creative Id |
Creative Id |
dimension |
|
Creative name |
Creative name |
dimension |
|
Creative_Format |
Creative_Format |
dimension |
|
Current Insertion Order Goal Type |
Current Insertion Order Goal Type |
dimension |
|
Custom Bidding Algorithm Id |
Custom Bidding Algorithm Id |
metric |
|
Custom Bidding Algorithm Name |
Custom Bidding Algorithm Name |
dimension |
|
Custom Bidding: % Impressions with positive custom value |
Custom Bidding: % Impressions with positive custom value |
metric |
|
Custom Bidding: Custom impression value / cost (Adv Currency) |
Custom Bidding: Custom impression value / cost (Adv Currency) |
metric |
|
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency) |
Custom Bidding: Estimated CPM for impressions with custom value (Adv Currency) |
metric |
|
Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency) |
Custom Bidding: Estimated total cost for impressions with custom value (Adv Currency) |
metric |
|
Custom Fee 1 (Adv Currency) |
Custom Fee 1 (Adv Currency) |
metric |
|
Custom Fee 2 (Adv Currency) |
Custom Fee 2 (Adv Currency) |
metric |
|
Custom Fee 3 (Adv Currency) |
Custom Fee 3 (Adv Currency) |
metric |
|
Custom Fee 4 (Adv Currency) |
Custom Fee 4 (Adv Currency) |
metric |
|
Custom Fee 5 (Adv Currency) |
Custom Fee 5 (Adv Currency) |
metric |
|
DCM Placement ID |
DCM Placement ID |
metric |
|
DCM Post-Click Revenue |
DCM Post-Click Revenue |
metric |
|
DCM Post-View Revenue |
DCM Post-View Revenue |
metric |
|
DMA Name |
DMA Name |
dimension |
|
DV360 Activity |
DV360 Activity |
dimension |
|
DV360 Activity ID |
DV360 Activity ID |
metric |
|
DV360 Activity Integration Code |
DV360 Activity Integration Code |
dimension |
|
DV360 Activity Status |
DV360 Activity Status |
dimension |
|
DV360 Category |
DV360 Category |
dimension |
|
Data Fees (Adv Currency) |
Data Fees (Adv Currency) |
metric |
|
Data Fees (Partner Currency) |
Data Fees (Partner Currency) |
metric |
|
Data Fees (USD) |
Data Fees (USD) |
metric |
|
Data Management Platform Fee (Adv Currency) |
Data Management Platform Fee (Adv Currency) |
metric |
|
Data source |
Data source |
dimension |
|
DataSegment |
DataSegment |
dimension |
|
Datasource |
Datasource |
dimension |
|
Date_Week |
Date_Week |
dimension |
|
Day |
Day |
metric |
|
DayofWeek |
DayofWeek |
dimension |
|
DealType |
DealType |
dimension |
|
DoubleVerify Fee (Adv Currency) |
DoubleVerify Fee (Adv Currency) |
metric |
|
DoubleVerify Pre-Bid Fee (Adv Currency) |
DoubleVerify Pre-Bid Fee (Adv Currency) |
metric |
|
End Day |
End Day |
dimension |
|
Engagement Rate (YouTube) |
Engagement Rate (YouTube) |
metric |
|
Engagements (YouTube) |
Engagements (YouTube) |
metric |
|
Evidon Fee (Adv Currency) |
Evidon Fee (Adv Currency) |
metric |
|
Exchange Rate |
Exchange Rate |
metric |
|
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID |
Active View: Custom Metric ID |
dimension |
|
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME |
Active View: Custom Metric Name |
dimension |
|
FILTER_ADVERTISER |
Advertiser ID |
Advertiser ID |
metric |
FILTER_ADVERTISER_CURRENCY |
Advertiser Currency |
Advertiser currency ISO 4217 three-letter currency code is used for filter value, for example, “USD” for US Dollars |
dimension |
FILTER_ADVERTISER_INTEGRATION_CODE |
Advertiser Integration Code |
dimension |
|
FILTER_ADVERTISER_INTEGRATION_STATUS |
Advertiser Status |
dimension |
|
FILTER_ADVERTISER_NAME |
Advertiser |
dimension |
|
FILTER_ADVERTISER_TIMEZONE |
Advertiser Time Zone |
Advertiser timezone. A valid filter value is a canonical timezone code, for example, America/Los_Angeles. |
dimension |
FILTER_AD_POSITION |
Ad Position |
Ad position Identifies if the creative serves above-the-fold or below-the-fold. Valid values include “ABOVE_THE_FOLD” and “BELOW_THE_FOLD”. |
dimension |
FILTER_AD_TYPE |
Ad Type |
dimension |
|
FILTER_AMP_PAGE_REQUEST |
AMP Page Request |
dimension |
|
FILTER_APP_URL |
App/URL |
dimension |
|
FILTER_APP_URL_EXCLUDED |
App/URL Excluded |
dimension |
|
FILTER_ATTRIBUTED_USERLIST |
Attributed Userlist |
dimension |
|
FILTER_AUDIENCE_LIST |
Audience List |
dimension |
|
FILTER_AUDIENCE_LIST_TYPE |
Audience List Type |
dimension |
|
FILTER_AUTHORIZED_SELLER_STATE |
Authorized Seller State |
dimension |
|
FILTER_BILLABLE_OUTCOME |
Billable Outcome |
dimension |
|
FILTER_BRAND_LIFT_TYPE |
Brand Lift Type |
dimension |
|
FILTER_BROWSER |
Browser |
Browser ID |
dimension |
FILTER_BUDGET_SEGMENT_BUDGET |
Budget Segment Budget |
metric |
|
FILTER_BUDGET_SEGMENT_DESCRIPTION |
Budget Segment Name |
Budget segment description |
metric |
FILTER_BUDGET_SEGMENT_END_DATE |
Budget Segment End Date |
dimension |
|
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE |
Budget Segment Pacing Percentage |
metric |
|
FILTER_BUDGET_SEGMENT_START_DATE |
Budget Segment Start Date |
dimension |
|
FILTER_CAMPAIGN_DAILY_FREQUENCY |
Insertion Order Daily Frequency |
Campaign daily frequency. Valid values include power-of-two ranges such as: “1” , “2” , “3 to 4” , “5 to 8” , “9 to 16”, and so on. |
dimension |
FILTER_CARRIER |
ISP or Carrier ID |
Carrier or ISP ID |
dimension |
FILTER_CARRIER_NAME |
ISP or Carrier |
dimension |
|
FILTER_CHANNEL_ID |
Channel ID |
Channel ID |
metric |
FILTER_CHANNEL_NAME |
Channel |
dimension |
|
FILTER_CHANNEL_TYPE |
Channel Type |
dimension |
|
FILTER_CITY |
City ID |
The id for the city, for example, “1027744” for Seattle. The IDs can be found in the GeoLocation table in the Entity Read File. Retrieves: City City ID |
metric |
FILTER_CITY_NAME |
City |
dimension |
|
FILTER_CM360_PLACEMENT_ID |
CM360 Placement ID |
metric |
|
FILTER_COMPANION_CREATIVE_ID |
Companion Creative ID |
Companion Creative ID |
dimension |
FILTER_COMPANION_CREATIVE_NAME |
Companion Creative |
dimension |
|
FILTER_COUNTRY |
Country |
ISO-3166 alpha-2 country code for this geo location, for example, “US” |
dimension |
FILTER_CREATIVE |
Creative |
dimension |
|
FILTER_CREATIVE_ASSET |
Creative Asset |
dimension |
|
FILTER_CREATIVE_ATTRIBUTE |
Creative Attributes |
dimension |
|
FILTER_CREATIVE_HEIGHT |
Creative Height |
Creative height |
metric |
FILTER_CREATIVE_ID |
Creative ID |
Creative ID |
metric |
FILTER_CREATIVE_INTEGRATION_CODE |
Creative Integration Code |
dimension |
|
FILTER_CREATIVE_RENDERED_IN_AMP |
Creative Rendered in AMP |
dimension |
|
FILTER_CREATIVE_SIZE |
Creative Size |
Creative dimension. Valid values take the format “WidthxHeight” such as “728x90”. Retrieves: Creative Width Creative Height |
dimension |
FILTER_CREATIVE_SOURCE |
Creative Source |
dimension |
|
FILTER_CREATIVE_STATUS |
Creative Status |
dimension |
|
FILTER_CREATIVE_TYPE |
Creative Type |
Creative type. Valid filter values include “IMAGE”, “EXPANDABLE”, and “VIDEO” |
dimension |
FILTER_CREATIVE_WIDTH |
Creative Width |
Creative width |
metric |
FILTER_DATA_PROVIDER |
Data Provider ID |
Data provider ID |
metric |
FILTER_DATA_PROVIDER_NAME |
Data Provider |
dimension |
|
FILTER_DATA_SOURCE |
Data Source |
dimension |
|
FILTER_DATE |
Date |
Date, must be in yyyymmdd format such as “20150430”. |
dimension |
FILTER_DAY_OF_WEEK |
Day of Week |
Day of week. Valid values are “0” for Sunday, “1” for Monday, and so on. |
dimension |
FILTER_DEVICE |
Device |
dimension |
|
FILTER_DEVICE_MAKE |
Device Make |
Device make ID Device Make eg. LG(All Models) |
dimension |
FILTER_DEVICE_MODEL |
Device Model |
Device model ID Device Model eg. Samsung Galaxy S7 Edge (SM-G935F) |
dimension |
FILTER_DEVICE_TYPE |
Device Type |
Device type ID DeviceType eg. Desktop, Smart Phone, Tablet |
dimension |
FILTER_DMA |
DMA Code |
The DMA code for this geo location, for example, “510”. DMA codes can be found in the GeoLocation table in the Entity Read File. Retrieves: DMA Code DMA Name |
dimension |
FILTER_DOMAIN |
Domain |
dimension |
|
FILTER_EXCHANGE_CODE |
Exchange Code |
dimension |
|
FILTER_EXCHANGE_ID |
Exchange ID |
Exchange ID |
metric |
FILTER_EXTENSION |
Extension |
dimension |
|
FILTER_EXTENSION_STATUS |
Extension Status |
dimension |
|
FILTER_EXTENSION_TYPE |
Extension Type |
dimension |
|
FILTER_FLOODLIGHT_ACTIVITY_ID |
Floodlight Activity ID |
Floodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report. Retrieves: DV360 Activity DV360 Activity ID Floodlight Activity ID DV360 Activity Status DV360 Activity Integration Code |
metric |
FILTER_INSERTION_ORDER |
Insertion Order ID |
Insertion order ID |
metric |
FILTER_INSERTION_ORDER_INTEGRATION_CODE |
Insertion Order Integration Code |
dimension |
|
FILTER_INSERTION_ORDER_NAME |
Insertion Order |
dimension |
|
FILTER_INSERTION_ORDER_STATUS |
Insertion Order Status |
dimension |
|
FILTER_INVENTORY_DELIVERY_METHOD |
Inventory Delivery Method |
dimension |
|
FILTER_INVENTORY_MEDIA_COST_TYPE |
Inventory Media Cost Type |
dimension |
|
FILTER_INVENTORY_RATE_TYPE |
Inventory Rate Type |
dimension |
|
FILTER_INVENTORY_SOURCE_EXTERNAL_ID |
Inventory Source ID (external) |
dimension |
|
FILTER_INVENTORY_SOURCE_GROUP_ID |
Inventory Source Group ID |
metric |
|
FILTER_INVENTORY_SOURCE_ID |
Inventory Source ID |
metric |
|
FILTER_INVENTORY_SOURCE_NAME |
Inventory Source |
dimension |
|
FILTER_INVENTORY_SOURCE_TYPE |
Inventory Source Type |
Possible values: “PREFERRED_DEAL” “PRIVATE_EXCHANGE” “PROGRAMMATIC_RESERVE” “PUBLIC” |
dimension |
FILTER_KEYWORD |
Keyword |
Keywords |
dimension |
FILTER_LINE_ITEM |
Line Item ID |
Line item ID |
metric |
FILTER_LINE_ITEM_BUDGET |
Line Item Budget |
dimension |
|
FILTER_LINE_ITEM_DAILY_FREQUENCY |
Line Item Daily Frequency |
Line item daily frequency. Valid filter values include power-of-two ranges, for example, “1”, “2” , “3” to “4” , “5” to “8” , “9” to “16” , … Retrieves: Line Item Daily Frequency |
metric |
FILTER_LINE_ITEM_END_DATE |
Line Item End Date |
dimension |
|
FILTER_LINE_ITEM_INTEGRATION_CODE |
Line Item Integration Code |
dimension |
|
FILTER_LINE_ITEM_LIFETIME_FREQUENCY |
Line Item Lifetime Frequency |
dimension |
|
FILTER_LINE_ITEM_NAME |
Line Item |
dimension |
|
FILTER_LINE_ITEM_PACING_PERCENTAGE |
Line Item Pacing Percentage |
dimension |
|
FILTER_LINE_ITEM_START_DATE |
Line Item Start Date |
dimension |
|
FILTER_LINE_ITEM_STATUS |
Line Item Status |
dimension |
|
FILTER_LINE_ITEM_TYPE |
Line Item Type |
Line item type. Valid filter values include “RTB”, “RMX_NON_RTB”, and “RTB_VIDEO”. |
dimension |
FILTER_MEASUREMENT_SOURCE |
Measurement Source |
dimension |
|
FILTER_MEDIA_PLAN |
Campaign ID |
Campaign ID |
metric |
FILTER_MEDIA_PLAN_NAME |
Campaign |
dimension |
|
FILTER_MEDIA_TYPE |
Media Type |
dimension |
|
FILTER_MONTH |
Month |
Always a number of the form mm, left padded with 0 as needed such as “05” for May. Retrieves the month in the format yyyy/mm |
dimension |
FILTER_ORDER_ID |
Order ID |
Insertion order ID |
dimension |
FILTER_OS |
Operating System |
Operating system ID |
dimension |
FILTER_PAGE_CATEGORY |
Category |
Page category ID |
dimension |
FILTER_PAGE_LAYOUT |
Environment |
Possible values: “DESKTOP_WEB” “DESKTOP_ON_MOBILE” “MOBILE_OPTIMIZED” “MOBILE_APP” “DESKTOP_WEB_VIDEO” “DESKTOP_WEB_GAME” “MOBILE_APP_INTERSTITIAL” “VIDEO_MOBILE_APP_INTERSTITIAL” |
dimension |
FILTER_PARTNER |
Partner ID |
Partner ID |
metric |
FILTER_PARTNER_CURRENCY |
Partner Currency |
Partner currency. ISO 4217 three-letter currency code is used for filter value for US Dollars. Retrieves: Partner currency |
dimension |
FILTER_PARTNER_NAME |
Partner |
dimension |
|
FILTER_PARTNER_STATUS |
Partner Status |
dimension |
|
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS |
Placement (All YouTube Channels) |
dimension |
|
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS |
Placement Name (All YouTube Channels) |
dimension |
|
FILTER_PLATFORM |
Platform |
dimension |
|
FILTER_PLAYBACK_METHOD |
Playback Method |
dimension |
|
FILTER_POSITION_IN_CONTENT |
Position in Content |
dimension |
|
FILTER_PUBLIC_INVENTORY |
Public Inventory |
dimension |
|
FILTER_QUARTER |
Quarter |
dimension |
|
FILTER_REFUND_REASON |
Refund Reason |
dimension |
|
FILTER_REGION |
Region ID |
Region. Retrieves: Region The id for the region, for example, “20267” for ES-A. The IDs can be found in the GeoLocation table in the Entity Read File |
metric |
FILTER_REGION_NAME |
Region |
dimension |
|
FILTER_SITE_ID |
App/URL ID |
Site ID |
dimension |
FILTER_SKIPPABLE_SUPPORT |
Video Skippable Support |
Video Skippable Support |
dimension |
FILTER_TARGETED_DATA_PROVIDERS |
Targeted Data Providers |
dimension |
|
FILTER_TARGETED_USER_LIST |
Attributed Userlist ID |
Targeted user list ID |
dimension |
FILTER_TIME_OF_DAY |
Time of Day |
Hour of day. Valid filter values include 0, 1, …, 23. |
metric |
FILTER_TRUEVIEW_AD |
YouTube Ad |
dimension |
|
FILTER_TRUEVIEW_AD_GROUP |
YouTube Ad Group |
dimension |
|
FILTER_TRUEVIEW_AD_GROUP_AD_ID |
YouTube Ad ID |
TrueView Ad ID |
metric |
FILTER_TRUEVIEW_AD_GROUP_ID |
YouTube Ad Group ID |
TrueView Ad Group ID |
metric |
FILTER_TRUEVIEW_AD_TYPE_NAME |
YouTube Ad Type |
dimension |
|
FILTER_TRUEVIEW_AGE |
Age |
Age range for TrueView reports. Valid values: “18-24” “25-34” “35-44” “45-54” “55-64” “65+” “Unknown” |
dimension |
FILTER_TRUEVIEW_CONVERSION_TYPE |
Conversion Type |
TrueView conversion type |
dimension |
FILTER_TRUEVIEW_CUSTOM_AFFINITY |
Custom Affinity |
dimension |
|
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS |
Detailed Demographics |
dimension |
|
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID |
Detailed Demographics ID |
metric |
|
FILTER_TRUEVIEW_GENDER |
Gender |
Gender for TrueView reports. Valid values are “M”, “F”, and “Unknown”. Retrieves: Gender |
dimension |
FILTER_TRUEVIEW_HOUSEHOLD_INCOME |
Household Income |
dimension |
|
FILTER_TRUEVIEW_INTEREST |
Interest |
TrueView interest ID. Retrieves: Interest ID Interest |
dimension |
FILTER_TRUEVIEW_PARENTAL_STATUS |
Parental Status |
Parental status for TrueView reports. Valid values are “Y”, “N”, and “Unknown”. Retrieves: Parental Status |
dimension |
FILTER_TRUEVIEW_REMARKETING_LIST_NAME |
Remarketing List |
dimension |
|
FILTER_USER_LIST |
Audience List ID |
User list ID |
metric |
FILTER_VARIANT_ID |
Variant ID |
metric |
|
FILTER_VARIANT_NAME |
Variant Name |
dimension |
|
FILTER_VARIANT_VERSION |
Variant Version |
metric |
|
FILTER_VIDEO_COMPANION_CREATIVE_SIZE |
Companion Creative Size |
dimension |
|
FILTER_VIDEO_CONTINUOUS_PLAY |
Video Continuous Play |
dimension |
|
FILTER_VIDEO_DURATION |
Video Duration |
metric |
|
FILTER_VIDEO_PLAYER_SIZE |
Video Player Size |
Video player size. Valid filter values include “BANNER”, “SMALL”, “LARGE”, “HD”, and “UNKNOWN”. |
dimension |
FILTER_WEEK |
Week |
The date of the first day of the week on which to filter, in the form “yyyymmdd”. The date must be a Sunday. Retrieves: Week eg. 2018/12/09 - 2018/12/15 |
dimension |
FILTER_YEAR |
Year |
Year. Always a number of the form “yyyy” such as “2015” |
metric |
FILTER_ZIP_CODE |
Zip Code ID |
ZIP code ID |
dimension |
FILTER_ZIP_POSTAL_CODE |
Zip Code |
dimension |
|
First-Party Audience List |
First-Party Audience List |
dimension |
|
Floodlight Activity Name |
Floodlight Activity Name |
dimension |
|
Gross Cost |
Gross Cost |
metric |
|
Industry |
Industry |
dimension |
|
Insertion Billable Outcome |
Insertion Billable Outcome |
dimension |
|
Insertion Order Affinity & In Market Targeting - Exclude |
Insertion Order Affinity & In Market Targeting - Exclude |
dimension |
|
Insertion Order Affinity & In Market Targeting - Include |
Insertion Order Affinity & In Market Targeting - Include |
dimension |
|
Insertion Order Algorithm Id |
Insertion Order Algorithm Id |
dimension |
|
Insertion Order App Collection Targeting - Exclude |
Insertion Order App Collection Targeting - Exclude |
dimension |
|
Insertion Order App Collection Targeting - Include |
Insertion Order App Collection Targeting - Include |
dimension |
|
Insertion Order App Targeting - Exclude |
Insertion Order App Targeting - Exclude |
dimension |
|
Insertion Order App Targeting - Include |
Insertion Order App Targeting - Include |
dimension |
|
Insertion Order Apply Floor Price For Deals |
Insertion Order Apply Floor Price For Deals |
dimension |
|
Insertion Order Audience Targeting - Exclude |
Insertion Order Audience Targeting - Exclude |
dimension |
|
Insertion Order Audience Targeting - Include |
Insertion Order Audience Targeting - Include |
dimension |
|
Insertion Order Audio Content Type Targeting |
Insertion Order Audio Content Type Targeting |
dimension |
|
Insertion Order Auto Budget Allocation |
Insertion Order Auto Budget Allocation |
dimension |
|
Insertion Order Bid Strategy Do Not Exceed |
Insertion Order Bid Strategy Do Not Exceed |
metric |
|
Insertion Order Bid Strategy Unit |
Insertion Order Bid Strategy Unit |
dimension |
|
Insertion Order Brand Safety Custom Settings |
Insertion Order Brand Safety Custom Settings |
dimension |
|
Insertion Order Brand Safety Sensitivity Setting |
Insertion Order Brand Safety Sensitivity Setting |
dimension |
|
Insertion Order Browser Targeting - Exclude |
Insertion Order Browser Targeting - Exclude |
dimension |
|
Insertion Order Browser Targeting - Include |
Insertion Order Browser Targeting - Include |
dimension |
|
Insertion Order Budget Segments |
Insertion Order Budget Segments |
dimension |
|
Insertion Order Budget Type |
Insertion Order Budget Type |
dimension |
|
Insertion Order Carrier Targeting - Exclude |
Insertion Order Carrier Targeting - Exclude |
dimension |
|
Insertion Order Carrier Targeting - Include |
Insertion Order Carrier Targeting - Include |
dimension |
|
Insertion Order Category Targeting - Exclude |
Insertion Order Category Targeting - Exclude |
dimension |
|
Insertion Order Category Targeting - Include |
Insertion Order Category Targeting - Include |
dimension |
|
Insertion Order Channel Targeting - Exclude |
Insertion Order Channel Targeting - Exclude |
dimension |
|
Insertion Order Channel Targeting - Include |
Insertion Order Channel Targeting - Include |
dimension |
|
Insertion Order Connection Speed Targeting |
Insertion Order Connection Speed Targeting |
dimension |
|
Insertion Order Content Duration Targeting |
Insertion Order Content Duration Targeting |
dimension |
|
Insertion Order Content Genre Targeting - Exclude |
Insertion Order Content Genre Targeting - Exclude |
dimension |
|
Insertion Order Content Genre Targeting - Include |
Insertion Order Content Genre Targeting - Include |
dimension |
|
Insertion Order Content Stream Type Targeting |
Insertion Order Content Stream Type Targeting |
dimension |
|
Insertion Order Custom List Targeting |
Insertion Order Custom List Targeting |
dimension |
|
Insertion Order Daypart Targeting |
Insertion Order Daypart Targeting |
dimension |
|
Insertion Order Daypart Targeting Time Zone |
Insertion Order Daypart Targeting Time Zone |
dimension |
|
Insertion Order Demographic Targeting Age |
Insertion Order Demographic Targeting Age |
dimension |
|
Insertion Order Demographic Targeting Gender |
Insertion Order Demographic Targeting Gender |
dimension |
|
Insertion Order Demographic Targeting Household Income |
Insertion Order Demographic Targeting Household Income |
dimension |
|
Insertion Order Demographic Targeting Parental Status |
Insertion Order Demographic Targeting Parental Status |
dimension |
|
Insertion Order Details |
Insertion Order Details |
dimension |
|
Insertion Order Device Targeting - Exclude |
Insertion Order Device Targeting - Exclude |
dimension |
|
Insertion Order Device Targeting - Include |
Insertion Order Device Targeting - Include |
dimension |
|
Insertion Order Digital Content Labels - Exclude |
Insertion Order Digital Content Labels - Exclude |
dimension |
|
Insertion Order Environment Targeting |
Insertion Order Environment Targeting |
dimension |
|
Insertion Order Fees |
Insertion Order Fees |
dimension |
|
Insertion Order Frequency Amount |
Insertion Order Frequency Amount |
metric |
|
Insertion Order Frequency Enabled |
Insertion Order Frequency Enabled |
dimension |
|
Insertion Order Frequency Exposures |
Insertion Order Frequency Exposures |
metric |
|
Insertion Order Frequency Period |
Insertion Order Frequency Period |
dimension |
|
Insertion Order Geography Targeting - Exclude |
Insertion Order Geography Targeting - Exclude |
dimension |
|
Insertion Order Geography Targeting - Include |
Insertion Order Geography Targeting - Include |
dimension |
|
Insertion Order Insertion Order Optimization |
Insertion Order Insertion Order Optimization |
dimension |
|
Insertion Order Inventory Source Targeting - Authorized Seller Options |
Insertion Order Inventory Source Targeting - Authorized Seller Options |
dimension |
|
Insertion Order Inventory Source Targeting - Exclude |
Insertion Order Inventory Source Targeting - Exclude |
dimension |
|
Insertion Order Inventory Source Targeting - Include |
Insertion Order Inventory Source Targeting - Include |
dimension |
|
Insertion Order Inventory Source Targeting - Target New Exchanges |
Insertion Order Inventory Source Targeting - Target New Exchanges |
dimension |
|
Insertion Order Io Objective |
Insertion Order Io Objective |
dimension |
|
Insertion Order Io Subtype |
Insertion Order Io Subtype |
dimension |
|
Insertion Order Keyword List Targeting - Exclude |
Insertion Order Keyword List Targeting - Exclude |
dimension |
|
Insertion Order Keyword Targeting - Exclude |
Insertion Order Keyword Targeting - Exclude |
dimension |
|
Insertion Order Keyword Targeting - Include |
Insertion Order Keyword Targeting - Include |
dimension |
|
Insertion Order Kpi Algorithm Id |
Insertion Order Kpi Algorithm Id |
dimension |
|
Insertion Order Kpi Type |
Insertion Order Kpi Type |
dimension |
|
Insertion Order Kpi Value |
Insertion Order Kpi Value |
metric |
|
Insertion Order Language Targeting - Exclude |
Insertion Order Language Targeting - Exclude |
dimension |
|
Insertion Order Language Targeting - Include |
Insertion Order Language Targeting - Include |
dimension |
|
Insertion Order Measure DAR |
Insertion Order Measure DAR |
dimension |
|
Insertion Order Measure DAR Channel |
Insertion Order Measure DAR Channel |
dimension |
|
Insertion Order Name |
Insertion Order Name |
dimension |
|
Insertion Order Pacing |
Insertion Order Pacing |
dimension |
|
Insertion Order Pacing Amount |
Insertion Order Pacing Amount |
metric |
|
Insertion Order Pacing Rate |
Insertion Order Pacing Rate |
dimension |
|
Insertion Order Performance Goal Type |
Insertion Order Performance Goal Type |
dimension |
|
Insertion Order Position Targeting - Audio Position In Content |
Insertion Order Position Targeting - Audio Position In Content |
dimension |
|
Insertion Order Position Targeting - Display On Screen |
Insertion Order Position Targeting - Display On Screen |
dimension |
|
Insertion Order Position Targeting - Display Position In Content |
Insertion Order Position Targeting - Display Position In Content |
dimension |
|
Insertion Order Position Targeting - Video On Screen |
Insertion Order Position Targeting - Video On Screen |
dimension |
|
Insertion Order Position Targeting - Video Position In Content |
Insertion Order Position Targeting - Video Position In Content |
dimension |
|
Insertion Order Proximity Location List Targeting |
Insertion Order Proximity Location List Targeting |
dimension |
|
Insertion Order Proximity Targeting |
Insertion Order Proximity Targeting |
dimension |
|
Insertion Order Site Targeting - Exclude |
Insertion Order Site Targeting - Exclude |
dimension |
|
Insertion Order Site Targeting - Include |
Insertion Order Site Targeting - Include |
dimension |
|
Insertion Order Timestamp |
Insertion Order Timestamp |
dimension |
|
Insertion Order Type |
Insertion Order Type |
dimension |
|
Insertion Order Video Player Size Targeting |
Insertion Order Video Player Size Targeting |
dimension |
|
Insertion Order Viewability Omid Targeting Enabled |
Insertion Order Viewability Omid Targeting Enabled |
dimension |
|
Insertion Order Viewability Targeting Active View |
Insertion Order Viewability Targeting Active View |
metric |
|
Insertion Order_Format |
Insertion Order_Format |
dimension |
|
Insertion Order_ID |
Insertion Order_ID |
dimension |
|
Insertion Order_Publisher |
Insertion Order_Publisher |
dimension |
|
Insertion Order_audience_type |
Insertion Order_audience_type |
dimension |
|
Insertion Order_demographic |
Insertion Order_demographic |
dimension |
|
Insertion Order_end_date |
Insertion Order_end_date |
dimension |
|
Insertion Order_start_date |
Insertion Order_start_date |
dimension |
|
Insertion Order_targeting |
Insertion Order_targeting |
dimension |
|
InsertionOrder_Advertiser |
InsertionOrder_Advertiser |
dimension |
|
InsertionOrder_Agency |
InsertionOrder_Agency |
dimension |
|
InsertionOrder_CampaignName |
InsertionOrder_CampaignName |
dimension |
|
InsertionOrder_Market |
InsertionOrder_Market |
dimension |
|
InsertionOrder_Product |
InsertionOrder_Product |
dimension |
|
Integral Ad Science Pre-Bid Fee (Adv Currency) |
Integral Ad Science Pre-Bid Fee (Adv Currency) |
metric |
|
Integral Ad Science Video Fee (Adv Currency) |
Integral Ad Science Video Fee (Adv Currency) |
metric |
|
Interest ID |
Interest ID |
metric |
|
InvSourceType |
InvSourceType |
dimension |
|
Inventory Commitment |
Inventory Commitment |
dimension |
|
Inventory Source Commitment Type |
Inventory Source Commitment Type |
dimension |
|
Inventory Source Delivery Method |
Inventory Source Delivery Method |
dimension |
|
Inventory Source End Date |
End Date |
dimension |
|
Inventory Source Exchange |
Exchange |
dimension |
|
Inventory Source Format |
Inventory Source Format |
dimension |
|
Inventory Source Group Name |
Inventory Source Group Name |
dimension |
|
Inventory Source Order Name |
Inventory Source Order Name |
dimension |
|
Inventory Source Product Name |
Inventory Source Product Name |
dimension |
|
Inventory Source Publisher/Seller |
Inventory Source Publisher/Seller |
dimension |
|
Inventory Source Rate Type |
Inventory Source Rate Type |
dimension |
|
Inventory Source Start Date |
Start Date |
dimension |
|
Inventory Source Status |
Inventory Source Status |
dimension |
|
Language |
Language |
dimension |
|
Life Event |
Life Event |
dimension |
|
Line Item - Advertiser |
Line Item - Advertiser |
dimension |
|
Line Item Affinity & In Market Targeting - Exclude |
Line Item Affinity & In Market Targeting - Exclude |
dimension |
|
Line Item Affinity & In Market Targeting - Include |
Line Item Affinity & In Market Targeting - Include |
dimension |
|
Line Item Algorithm Id |
Line Item Algorithm Id |
dimension |
|
Line Item App Collection Targeting - Exclude |
Line Item App Collection Targeting - Exclude |
dimension |
|
Line Item App Collection Targeting - Include |
Line Item App Collection Targeting - Include |
dimension |
|
Line Item App Targeting - Exclude |
Line Item App Targeting - Exclude |
dimension |
|
Line Item App Targeting - Include |
Line Item App Targeting - Include |
dimension |
|
Line Item Apply Floor Price For Deals |
Line Item Apply Floor Price For Deals |
dimension |
|
Line Item Audience Targeting - Exclude |
Line Item Audience Targeting - Exclude |
dimension |
|
Line Item Audience Targeting - Include |
Line Item Audience Targeting - Include |
dimension |
|
Line Item Audio Content Type Targeting |
Line Item Audio Content Type Targeting |
dimension |
|
Line Item Bid Multipliers |
Line Item Bid Multipliers |
dimension |
|
Line Item Bid Strategy Do Not Exceed |
Line Item Bid Strategy Do Not Exceed |
dimension |
|
Line Item Bid Strategy Type |
Line Item Bid Strategy Type |
dimension |
|
Line Item Bid Strategy Unit |
Line Item Bid Strategy Unit |
dimension |
|
Line Item Bid Strategy Value |
Line Item Bid Strategy Value |
dimension |
|
Line Item Brand Safety Custom Settings |
Line Item Brand Safety Custom Settings |
dimension |
|
Line Item Brand Safety Sensitivity Setting |
Line Item Brand Safety Sensitivity Setting |
dimension |
|
Line Item Browser Targeting - Exclude |
Line Item Browser Targeting - Exclude |
dimension |
|
Line Item Browser Targeting - Include |
Line Item Browser Targeting - Include |
dimension |
|
Line Item Budget Amount |
Line Item Budget Amount |
metric |
|
Line Item Budget Type |
Line Item Budget Type |
dimension |
|
Line Item Carrier Targeting - Exclude |
Line Item Carrier Targeting - Exclude |
dimension |
|
Line Item Carrier Targeting - Include |
Line Item Carrier Targeting - Include |
dimension |
|
Line Item Category Targeting - Exclude |
Line Item Category Targeting - Exclude |
dimension |
|
Line Item Category Targeting - Include |
Line Item Category Targeting - Include |
dimension |
|
Line Item Channel Targeting - Exclude |
Line Item Channel Targeting - Exclude |
dimension |
|
Line Item Channel Targeting - Include |
Line Item Channel Targeting - Include |
dimension |
|
Line Item Combined Audience Targeting |
Line Item Combined Audience Targeting |
dimension |
|
Line Item Connection Speed Targeting |
Line Item Connection Speed Targeting |
dimension |
|
Line Item Content Duration Targeting |
Line Item Content Duration Targeting |
dimension |
|
Line Item Content Genre Targeting - Exclude |
Line Item Content Genre Targeting - Exclude |
dimension |
|
Line Item Content Genre Targeting - Include |
Line Item Content Genre Targeting - Include |
dimension |
|
Line Item Content Stream Type Targeting |
Line Item Content Stream Type Targeting |
dimension |
|
Line Item Conversion Counting Pct |
Line Item Conversion Counting Pct |
metric |
|
Line Item Conversion Counting Type |
Line Item Conversion Counting Type |
dimension |
|
Line Item Conversion Floodlight Activity Ids |
Line Item Conversion Floodlight Activity Ids |
dimension |
|
Line Item Creative Assignments |
Line Item Creative Assignments |
dimension |
|
Line Item Custom List Targeting |
Line Item Custom List Targeting |
dimension |
|
Line Item Daypart Targeting |
Line Item Daypart Targeting |
dimension |
|
Line Item Daypart Targeting Time Zone |
Line Item Daypart Targeting Time Zone |
dimension |
|
Line Item Demographic Targeting Age |
Line Item Demographic Targeting Age |
dimension |
|
Line Item Demographic Targeting Gender |
Line Item Demographic Targeting Gender |
dimension |
|
Line Item Demographic Targeting Household Income |
Line Item Demographic Targeting Household Income |
dimension |
|
Line Item Demographic Targeting Parental Status |
Line Item Demographic Targeting Parental Status |
dimension |
|
Line Item Details |
Line Item Details |
dimension |
|
Line Item Device Targeting - Exclude |
Line Item Device Targeting - Exclude |
dimension |
|
Line Item Device Targeting - Include |
Line Item Device Targeting - Include |
dimension |
|
Line Item Digital Content Labels - Exclude |
Line Item Digital Content Labels - Exclude |
dimension |
|
Line Item Environment Targeting |
Line Item Environment Targeting |
dimension |
|
Line Item Fees |
Line Item Fees |
dimension |
|
Line Item Frequency Amount |
Line Item Frequency Amount |
metric |
|
Line Item Frequency Enabled |
Line Item Frequency Enabled |
dimension |
|
Line Item Frequency Exposures |
Line Item Frequency Exposures |
metric |
|
Line Item Frequency Period |
Line Item Frequency Period |
dimension |
|
Line Item Geography Regional Location List Targeting - Exclude |
Line Item Geography Regional Location List Targeting - Exclude |
dimension |
|
Line Item Geography Regional Location List Targeting - Include |
Line Item Geography Regional Location List Targeting - Include |
dimension |
|
Line Item Geography Targeting - Exclude |
Line Item Geography Targeting - Exclude |
dimension |
|
Line Item Geography Targeting - Include |
Line Item Geography Targeting - Include |
dimension |
|
Line Item Inventory Source Targeting - Authorized Seller Options |
Line Item Inventory Source Targeting - Authorized Seller Options |
dimension |
|
Line Item Inventory Source Targeting - Exclude |
Line Item Inventory Source Targeting - Exclude |
dimension |
|
Line Item Inventory Source Targeting - Include |
Line Item Inventory Source Targeting - Include |
dimension |
|
Line Item Inventory Source Targeting - Target New Exchanges |
Line Item Inventory Source Targeting - Target New Exchanges |
dimension |
|
Line Item Keyword List Targeting - Exclude |
Line Item Keyword List Targeting - Exclude |
dimension |
|
Line Item Keyword Targeting - Exclude |
Line Item Keyword Targeting - Exclude |
dimension |
|
Line Item Keyword Targeting - Include |
Line Item Keyword Targeting - Include |
dimension |
|
Line Item Language Targeting - Exclude |
Line Item Language Targeting - Exclude |
dimension |
|
Line Item Language Targeting - Include |
Line Item Language Targeting - Include |
dimension |
|
Line Item Optimized Targeting |
Optimized Targeting |
dimension |
|
Line Item Pacing |
Line Item Pacing |
dimension |
|
Line Item Pacing Amount |
Line Item Pacing Amount |
metric |
|
Line Item Pacing Rate |
Line Item Pacing Rate |
dimension |
|
Line Item Partner Revenue Amount |
Line Item Partner Revenue Amount |
metric |
|
Line Item Partner Revenue Model |
Line Item Partner Revenue Model |
dimension |
|
Line Item Position Targeting - Audio Position In Content |
Line Item Position Targeting - Audio Position In Content |
dimension |
|
Line Item Position Targeting - Display Position In Content |
Line Item Position Targeting - Display Position In Content |
dimension |
|
Line Item Position Targeting - On Screen |
Line Item Position Targeting - On Screen |
dimension |
|
Line Item Position Targeting - Video Position In Content |
Line Item Position Targeting - Video Position In Content |
dimension |
|
Line Item Private Deal Group Targeting Include |
Line Item Private Deal Group Targeting Include |
dimension |
|
Line Item Proximity Location List Targeting |
Line Item Proximity Location List Targeting |
dimension |
|
Line Item Proximity Targeting |
Line Item Proximity Targeting |
dimension |
|
Line Item Site Targeting - Exclude |
Line Item Site Targeting - Exclude |
dimension |
|
Line Item Site Targeting - Include |
Line Item Site Targeting - Include |
dimension |
|
Line Item Subtype |
Line Item Subtype |
dimension |
|
Line Item Timestamp |
Line Item Timestamp |
dimension |
|
Line Item TrueView Bid Strategy Type |
Line Item TrueView Bid Strategy Type |
dimension |
|
Line Item TrueView Bid Strategy Value |
Line Item TrueView Bid Strategy Value |
metric |
|
Line Item TrueView Category Exclusions Targeting |
Line Item TrueView Category Exclusions Targeting |
dimension |
|
Line Item TrueView Connected TV Bid Adjustment Option |
Line Item TrueView Connected TV Bid Adjustment Option |
dimension |
|
Line Item TrueView Connected TV Bid Adjustment Percentage |
Line Item TrueView Connected TV Bid Adjustment Percentage |
metric |
|
Line Item TrueView Desktop Bid Adjustment Option |
Line Item TrueView Desktop Bid Adjustment Option |
dimension |
|
Line Item TrueView Desktop Bid Adjustment Percentage |
Line Item TrueView Desktop Bid Adjustment Percentage |
metric |
|
Line Item TrueView Inventory Source Targeting |
Line Item TrueView Inventory Source Targeting |
dimension |
|
Line Item TrueView Mobile Bid Adjustment Option |
Line Item TrueView Mobile Bid Adjustment Option |
dimension |
|
Line Item TrueView Mobile Bid Adjustment Percentage |
Line Item TrueView Mobile Bid Adjustment Percentage |
metric |
|
Line Item TrueView Tablet Bid Adjustment Option |
Line Item TrueView Tablet Bid Adjustment Option |
dimension |
|
Line Item TrueView Tablet Bid Adjustment Percentage |
Line Item TrueView Tablet Bid Adjustment Percentage |
metric |
|
Line Item TrueView Third-Party Brand Safety Reporting ID |
Line Item TrueView Third-Party Brand Safety Reporting ID |
dimension |
|
Line Item TrueView Third-Party Brand Safety Vendor |
Line Item TrueView Third-Party Brand Safety Vendor |
dimension |
|
Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID |
Line Item TrueView Third-Party TrueView Third-Party Viewability Reporting ID |
metric |
|
Line Item TrueView Third-Party Viewability Vendor |
Line Item TrueView Third-Party Viewability Vendor |
dimension |
|
Line Item TrueView Video Ad Formats |
Line Item TrueView Video Ad Formats |
dimension |
|
Line Item TrueView Video Ad Inventory Control |
Line Item TrueView Video Ad Inventory Control |
dimension |
|
Line Item TrueView View Frequency Enabled |
Line Item TrueView View Frequency Enabled |
dimension |
|
Line Item TrueView View Frequency Exposures |
Line Item TrueView View Frequency Exposures |
metric |
|
Line Item TrueView View Frequency Period |
Line Item TrueView View Frequency Period |
dimension |
|
Line Item Type |
Type |
dimension |
|
Line Item Video Player Size Targeting |
Line Item Video Player Size Targeting |
dimension |
|
Line Item Viewability Omid Targeting Enabled |
Line Item Viewability Omid Targeting Enabled |
dimension |
|
Line Item Viewability Targeting Active View |
Line Item Viewability Targeting Active View |
dimension |
|
Line Item-Advertiser |
Line Item-Advertiser |
dimension |
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
metric |
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions |
metric |
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE |
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
metric |
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions |
metric |
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions |
metric |
|
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE |
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate |
metric |
|
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS |
Active View: Impressions Audible and Visible at Completion |
Active View: Impressions Audible and Visible at Completion |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE |
Active View: Impression Distribution (Not Measurable) |
Active View: Impression Distribution (Not Measurable) shown as % |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE |
Active View: Impression Distribution (Not Viewable) |
Active View: Impression Distribution (Not Viewable) shown as % |
metric |
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE |
Active View: Impression Distribution (Viewable) |
Active View: Impression Distribution (Viewable) shown as % |
dimension |
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
Active View: Eligible Impressions |
Active View: Eligible Impressions |
metric |
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
Active View: Measurable Impressions |
Active View: Measurable Impressions |
metric |
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS |
Active View: % Measurable Impressions |
Active View: % Measurable Impressions |
metric |
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS |
Active View: % Viewable Impressions |
Active View: % Viewable Impressions |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS |
Active View: % Audible Impressions |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START |
Active View: % Audible and Visible at Start |
Active View: % Audible and Visible at Start |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR |
Active View: % Audible and Visible at First Quartile |
Active View: % Audible and Visible at First Quartile |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE |
Active View: % Audible and Visible at Completion |
Active View: % Audible and Visible at Completion |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR |
Active View: % Audible and Visible at Midpoint |
Active View: % Audible and Visible at Midpoint |
metric |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR |
Active View: % Audible and Visible at Third Quartile |
Active View: % Audible and Visible at Third Quartile |
metric |
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC |
Active View: % Fully On-Screen 2 sec |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN |
Active View: % Full-Screen |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND |
Active View: % In Background |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED |
Active View: % of Ad Played |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Completed Impressions Audible and Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE |
Active View: % of Completed Impressions Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of First Quartile Impressions Audible and Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE |
Active View: % of First Quartile Impressions Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Midpoint Impressions Audible and Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE |
Active View: % of Midpoint Impressions Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE |
Active View: % of Third Quartile Impressions Audible and Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE |
Active View: % of Third Quartile Impressions Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE |
Active View: % Play Time Audible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE |
Active View: % Play Time Audible and Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE |
Active View: % Play Time Visible |
metric |
|
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD |
Active View: % Visible 10 Seconds |
Active View: % Visible 10 Seconds |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START |
Active View: % Visible at Start |
Active View: % Visible at Start |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR |
Active View: % Visible at First Quartile |
Active View: % Visible at First Quartile |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE |
Active View: % Visible at Completion |
Active View: % Visible at Completion |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR |
Active View: % Visible at Midpoint |
Active View: % Visible at Midpoint |
metric |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR |
Active View: % Visible at Third Quartile |
Active View: % Visible at Third Quartile |
metric |
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS |
Active View: Not Measurable Impressions |
Active View: Not Measurable Impressions |
metric |
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS |
Active View: Not Viewable Impressions |
Active View: Not Viewable Impressions |
metric |
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD |
Active View: Impressions Visible 10 Seconds |
Active View: Impressions Visible 10 Seconds |
metric |
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
Active View: Viewable Impressions |
Active View: Viewable Impressions |
metric |
METRIC_AUDIO_MUTES_AUDIO |
Audio Mutes (Audio) |
metric |
|
METRIC_AVERAGE_DISPLAY_TIME |
Average Display Time |
metric |
|
METRIC_AVERAGE_INTERACTION_TIME |
Average Interaction Time |
metric |
|
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS |
Begin to Render Eligible Impressions |
metric |
|
METRIC_BEGIN_TO_RENDER_IMPRESSIONS |
Begin to Render Impressions |
metric |
|
METRIC_BILLABLE_IMPRESSIONS |
Billable Impressions |
metric |
|
METRIC_CARD_CLICKS |
Card Clicks |
metric |
|
METRIC_CLICKS |
Clicks |
Number of times a user has clicked on an ad |
metric |
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE |
% Clicks Leading to Conversions |
% Clicks Leading to Conversions |
dimension |
METRIC_CM360_POST_CLICK_REVENUE |
CM360 Post-Click Revenue |
metric |
|
METRIC_CM360_POST_VIEW_REVENUE |
CM360 Post-View Revenue |
metric |
|
METRIC_COMPANION_CLICKS_AUDIO |
Companion Clicks (Audio) |
metric |
|
METRIC_COMPANION_IMPRESSIONS_AUDIO |
Companion Views (Audio) |
metric |
|
METRIC_COMPLETE_LISTENS_AUDIO |
Complete Listens (Audio) |
metric |
|
METRIC_COMPLETION_RATE_AUDIO |
Completion Rate (Audio) |
metric |
|
METRIC_CONVERSIONS_PER_MILLE |
Conversions per 1000 Impressions |
Conversions per 1000 Impressions |
metric |
METRIC_CTR |
Click Rate (CTR) |
The number of clicks on an ad divided by the number of impressions delivered for an ad, expressed as a percentage. |
metric |
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED |
% Composition Impressions (Co-Viewed) |
dimension |
|
METRIC_DEMO_POPULATION |
Population |
dimension |
|
METRIC_ENGAGEMENTS |
Engagements |
metric |
|
METRIC_ENGAGEMENT_RATE |
Engagement Rate |
metric |
|
METRIC_EXPANSIONS |
Expansions |
metric |
|
METRIC_FEE32_ADVERTISER |
Regulatory Operating Costs (Advertiser Currency) |
metric |
|
METRIC_FEE32_PARTNER |
Regulatory Operating Costs (Partner Currency) |
metric |
|
METRIC_FEE32_USD |
Regulatory Operating Costs (USD) |
metric |
|
METRIC_FIRST_QUARTILE_AUDIO |
First-Quartile (Audio) |
metric |
|
METRIC_FLOODLIGHT_IMPRESSIONS |
Floodlight Impressions |
The number of impressions served. To be used with report type: TYPE_ORDER_ID, TYPE_PIXEL_LOAD |
metric |
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS |
General Invalid Traffic (GIVT) Begin to Render Impressions |
metric |
|
METRIC_GMAIL_CONVERSIONS |
Gmail Conversions |
metric |
|
METRIC_GMAIL_POST_VIEW_CONVERSIONS |
Gmail Post-View Conversions |
metric |
|
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS |
Viewable Impressions |
metric |
|
METRIC_IMPRESSIONS |
Impressions |
Number of impressions. |
metric |
METRIC_IMPRESSIONS_COVIEWED |
Impressions (Co-Viewed) |
metric |
|
METRIC_IMPRESSIONS_TO_CONVERSION_RATE |
% Impressions Leading to Conversions |
% Impressions Leading to Conversions |
metric |
METRIC_INTERACTIVE_IMPRESSIONS |
Interactive Impressions |
metric |
|
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
Invalid Active View Viewable Impressions |
metric |
|
METRIC_INVALID_CLICKS |
Invalid Clicks |
metric |
|
METRIC_INVALID_IMPRESSIONS |
Invalid Impressions |
metric |
|
METRIC_LAST_CLICKS |
Post-Click Conversions |
All conversions where the last recorded interaction prior to conversion is a click in Display & Video 360. Called ‘Post-Click Conversions’ in the DBM UI. |
metric |
METRIC_LAST_IMPRESSIONS |
Post-View Conversions |
All conversions where the last recorded interaction prior to conversion is an impression in Display & Video 360. Called ‘Post-View Conversions’ in the DBM UI. |
metric |
METRIC_MEDIA_COST_ADVERTISER |
Media Cost (Advertiser Currency) |
The raw cost for impressions purchased from an exchange. |
metric |
METRIC_MEDIA_COST_PARTNER |
Media Cost (Partner Currency) |
The raw cost for impressions purchased from an exchange. |
metric |
METRIC_MEDIA_COST_USD |
Media Cost (USD) |
The raw cost for impressions purchased from an exchange. |
metric |
METRIC_MEDIA_FEE1_PARTNER |
Media Fee 1 (Partner Currency) |
Media fee 1 |
metric |
METRIC_MEDIA_FEE1_USD |
Media Fee 1 (USD) |
Media fee 1 |
metric |
METRIC_MEDIA_FEE2_PARTNER |
Media Fee 2 (Partner Currency) |
Media fee 2. |
metric |
METRIC_MEDIA_FEE2_USD |
Media Fee 2 (USD) |
Media fee 2. |
metric |
METRIC_MEDIA_FEE3_PARTNER |
Media Fee 3 (Partner Currency) |
Media Fee 3. |
metric |
METRIC_MEDIA_FEE3_USD |
Media Fee 3 (USD) |
Media Fee 3. |
metric |
METRIC_MEDIA_FEE4_PARTNER |
Media Fee 4 (Partner Currency) |
Media Fee 4. |
metric |
METRIC_MEDIA_FEE4_USD |
Media Fee 4 (USD) |
Media Fee 4. |
metric |
METRIC_MEDIA_FEE5_PARTNER |
Media Fee 5 (Partner Currency) |
Media Fee 5. |
metric |
METRIC_MEDIA_FEE5_USD |
Media Fee 5 (USD) |
Media Fee 5. |
metric |
METRIC_MIDPOINT_AUDIO |
Midpoint (Audio) |
metric |
|
METRIC_PAUSES_AUDIO |
Pauses (Audio) |
metric |
|
METRIC_PLATFORM_FEE_PARTNER |
Platform Fee (Partner Currency) |
metric |
|
METRIC_PLATFORM_FEE_RATE |
Platform Fee Rate |
metric |
|
METRIC_PLATFORM_FEE_USD |
Platform Fee (USD) |
metric |
|
METRIC_PROFIT_ADVERTISER |
Profit (Advertiser Currency) |
The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as “Profit margin fees”). This is sometimes also called “net income.” |
dimension |
METRIC_PROFIT_MARGIN |
Profit Margin |
Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability. |
metric |
METRIC_PROFIT_PARTNER |
Profit (Partner Currency) |
The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as “Profit margin fees”). This is sometimes also called “net income.” |
metric |
METRIC_PROFIT_USD |
Profit (USD) |
The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as “Profit margin fees”). This is sometimes also called “net income.” |
metric |
METRIC_REVENUE_PARTNER |
Revenue (Partner Currency) |
Also known as the “top-line cost,” this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items. |
metric |
METRIC_REVENUE_USD |
Revenue (USD) |
Also known as the “top-line cost,” this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items. |
metric |
METRIC_RICH_MEDIA_ENGAGEMENTS |
Rich Media Engagements |
metric |
|
METRIC_RICH_MEDIA_SCROLLS |
Scrolls |
metric |
|
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS |
Complete Views (Video) |
The number of times a video has been played to its end. |
metric |
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES |
First-Quartile Views (Video) |
The number of times a video has been played to 25% of its entire length. |
metric |
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS |
Fullscreens (Video) |
The number of times a video has been viewed in full screen mode. |
metric |
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS |
Midpoint Views (Video) |
metric |
|
METRIC_RICH_MEDIA_VIDEO_MUTES |
Audio Mutes (Video) |
metric |
|
METRIC_RICH_MEDIA_VIDEO_PAUSES |
Pauses (Video) |
The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren’t counted. |
metric |
METRIC_RICH_MEDIA_VIDEO_PLAYS |
Starts (Video) |
The number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn’t counted. |
metric |
METRIC_RICH_MEDIA_VIDEO_SKIPS |
Skips (Video) |
Retrieves: Skips (Video) |
metric |
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES |
Third-Quartile Views (Video) |
The number of times a video has been played to 75% of its entire length. |
metric |
METRIC_STARTS_AUDIO |
Starts (Audio) |
metric |
|
METRIC_STORE_VISIT_CONVERSIONS |
Store Visit Conversions |
metric |
|
METRIC_TARGET_RATING_POINTS |
Target Rating Points |
dimension |
|
METRIC_TARGET_RATING_POINTS_COVIEWED |
Target Rating Points (Co-Viewed) |
dimension |
|
METRIC_THIRD_QUARTILE_AUDIO |
Third-Quartile (Audio) |
metric |
|
METRIC_TOTAL_CONVERSIONS |
Total Conversions |
The sum of all post-view and post-click conversions. |
metric |
METRIC_TOTAL_INTERACTION_TIME |
Total Interaction Time |
metric |
|
METRIC_TOTAL_MEDIA_COST_ADVERTISER |
Total Media Cost (Advertiser Currency) |
The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost). |
metric |
METRIC_TOTAL_MEDIA_COST_PARTNER |
Total Media Cost (Partner Currency) |
The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost). |
metric |
METRIC_TOTAL_MEDIA_COST_USD |
Total Media Cost (USD) |
The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost). |
metric |
METRIC_TOTAL_USERS |
Total Users |
metric |
|
METRIC_TRACKED_ADS |
Tracked Ads |
metric |
|
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW |
Conversions |
To be used with report type: TYPE_TRUEVIEW |
dimension |
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW |
View Conversion Rate |
To be used with report type: TYPE_TRUEVIEW |
metric |
METRIC_TRUEVIEW_EARNED_LIKES |
Earned Likes |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS |
Earned Playlist Additions |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_EARNED_SHARES |
Earned Shares |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS |
Earned Subscribers |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_EARNED_VIEWS |
Earned Views |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS |
TrueView: General Invalid Traffic (GIVT) Views |
metric |
|
METRIC_TRUEVIEW_IMPRESSION_SHARE |
Impression Share |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_INVALID_VIEWS |
TrueView: Invalid Views |
dimension |
|
METRIC_TRUEVIEW_LOST_IS_BUDGET |
Lost Impression Share (Budget) |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_LOST_IS_RANK |
Lost Impression Share (Rank) |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_UNIQUE_VIEWERS |
Unique Viewers |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_VIEWS |
TrueView: Views |
Report type to be used TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_VIEW_RATE |
TrueView: View Rate |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION |
View through Conversion |
Report type to be used: TYPE TRUEVIEW |
metric |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY |
Unique Reach: Average Impression Frequency |
metric |
|
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED |
Unique Reach: Average Impression Frequency (Co-Viewed) |
dimension |
|
METRIC_UNIQUE_REACH_CLICK_REACH |
Unique Reach: Click Reach |
metric |
|
METRIC_UNIQUE_REACH_IMPRESSION_REACH |
Unique Reach: Impression Reach |
metric |
|
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH |
Unique Reach: Incremental Click Reach |
metric |
|
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH |
Unique Reach: Incremental Impression Reach |
metric |
|
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH |
Unique Reach: Incremental Total Reach |
metric |
|
METRIC_UNIQUE_REACH_TOTAL_REACH |
Unique Reach: Total Reach |
metric |
|
METRIC_VIDEO_COMPANION_CLICKS |
Companion Clicks (Video) |
Report type to be used: TYPE GENERAL |
metric |
METRIC_VIDEO_COMPANION_IMPRESSIONS |
Companion Views (Video) |
Report type to be used: TYPE GENERAL |
metric |
METRIC_VIDEO_COMPLETION_RATE |
Completion Rate (Video) |
Report type to be used: TYPE GENERAL |
metric |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED |
Unique Reach: Impression Reach (Co-Viewed) |
metric |
|
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED |
% Population Reach (Co-Viewed) |
dimension |
|
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED |
% Composition Reach (Co-Viewed) |
dimension |
|
METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS |
Available Requests (Deal) |
metric |
|
METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS |
Targeted Impressions (Deal) |
metric |
|
METRIC_WIN_LOSS_RATE |
Win Rate |
metric |
|
MOAT Video Fee (Adv Currency) |
MOAT Video Fee (Adv Currency) |
metric |
|
Max Video Duration (seconds) |
Max Video Duration (seconds) |
dimension |
|
Media Campaign ID |
Media Campaign ID |
metric |
|
Media Cost (Advertiser Currency)_EUR |
Media Cost (Advertiser Currency)_EUR |
metric |
|
Media Cost Viewable eCPM (Adv Currency) |
Media Cost Viewable eCPM (Adv Currency) |
metric |
|
Media Cost eCPA (Adv Currency) |
Media Cost eCPA (Adv Currency) |
metric |
|
Media Cost eCPA (PC) (Adv Currency) |
Media Cost eCPA (PC) (Adv Currency) |
metric |
|
Media Cost eCPA (PC) (Partner Currency) |
Media Cost eCPA (PC) (Partner Currency) |
metric |
|
Media Cost eCPA (PC) (USD) |
Media Cost eCPA (PC) (USD) |
metric |
|
Media Cost eCPA (PV) (Adv Currency) |
Media Cost eCPA (PV) (Adv Currency) |
metric |
|
Media Cost eCPA (PV) (Partner Currency) |
Media Cost eCPA (PV) (Partner Currency) |
metric |
|
Media Cost eCPA (PV) (USD) |
Media Cost eCPA (PV) (USD) |
metric |
|
Media Cost eCPA (Partner Currency) |
Media Cost eCPA (Partner Currency) |
metric |
|
Media Cost eCPA (USD) |
Media Cost eCPA (USD) |
metric |
|
Media Cost eCPC (Adv Currency) |
Media Cost eCPC (Adv Currency) |
metric |
|
Media Cost eCPC (Partner Currency) |
Media Cost eCPC (Partner Currency) |
metric |
|
Media Cost eCPC (USD) |
Media Cost eCPC (USD) |
metric |
|
Media Cost eCPM (Adv Currency) |
Media Cost eCPM (Adv Currency) |
metric |
|
Media Cost eCPM (Partner Currency) |
Media Cost eCPM (Partner Currency) |
metric |
|
Media Cost eCPM (USD) |
Media Cost eCPM (USD) |
metric |
|
Media Fee 1 (Adv Currency) |
Media Fee 1 (Adv Currency) |
metric |
|
Media Fee 2 (Adv Currency) |
Media Fee 2 (Adv Currency) |
metric |
|
Media Fee 3 (Adv Currency) |
Media Fee 3 (Adv Currency) |
metric |
|
Media Fee 4 (Adv Currency) |
Media Fee 4 (Adv Currency) |
metric |
|
Media Fee 5 (Adv Currency) |
Media Fee 5 (Adv Currency) |
metric |
|
MediaCost Data Fee (Adv Currency) |
MediaCost Data Fee (Adv Currency) |
metric |
|
Mediatype |
Mediatype |
dimension |
|
Mobile Make |
Mobile Make |
dimension |
|
Month Year |
Month Year |
dimension |
|
Nielsen Digital Ad Ratings Fee (Adv Currency) |
Nielsen Digital Ad Ratings Fee (Adv Currency) |
metric |
|
Period |
Period |
dimension |
|
Placement |
Placement |
dimension |
|
Placement Duration |
Placement Duration |
dimension |
|
Placement External ID |
Placement External ID |
dimension |
|
Placement ID |
Placement ID |
dimension |
|
Platform Fee (Adv Currency) |
Platform Fee (Adv Currency) |
metric |
|
Post-Click Conversions + Cross-Environment |
Post-Click Conversions + Cross-Environment |
metric |
|
Post-View Conversions + Cross-Environment |
Post-View Conversions + Cross-Environment |
metric |
|
Profit eCPM (Adv Currency) |
Profit eCPM (Adv Currency) |
metric |
|
Profit eCPM (Partner Currency) |
Profit eCPM (Partner Currency) |
metric |
|
Profit eCPM (USD) |
Profit eCPM (USD) |
metric |
|
Publisher |
Publisher |
dimension |
|
Publisher Impressions |
Publisher Impressions |
metric |
|
Publisher property |
Publisher property |
dimension |
|
Publisher property section |
Publisher property section |
dimension |
|
REACH |
Reach |
metric |
|
Refund Billable Cost (Adv Currency) |
Refund Billable Cost (Adv Currency) |
metric |
|
Report Type |
Report Type |
dimension |
|
Rev_YT |
Rev_YT |
metric |
|
Revenue (Adv Currency) |
Revenue (Adv Currency) |
metric |
|
Revenue (Adv Currency)_EUR |
Revenue (Adv Currency)_EUR |
metric |
|
Revenue (Adv Currency)_GBP |
Revenue (Adv Currency)_GBP |
metric |
|
Revenue eCPA (Adv Currency) |
Revenue eCPA (Adv Currency) |
metric |
|
Revenue eCPA (PC) (Partner Currency) |
Revenue eCPA (PC) (Partner Currency) |
metric |
|
Revenue eCPA (PC) (USD) |
Revenue eCPA (PC) (USD) |
metric |
|
Revenue eCPA (PV) (Adv Currency) |
Revenue eCPA (PV) (Adv Currency) |
metric |
|
Revenue eCPA (PV) (Partner Currency) |
Revenue eCPA (PV) (Partner Currency) |
metric |
|
Revenue eCPA (PV) (USD) |
Revenue eCPA (PV) (USD) |
metric |
|
Revenue eCPA (Partner Currency) |
Revenue eCPA (Partner Currency) |
metric |
|
Revenue eCPA (USD) |
Revenue eCPA (USD) |
metric |
|
Revenue eCPC (Adv Currency) |
Revenue eCPC (Adv Currency) |
metric |
|
Revenue eCPC (Partner Currency) |
Revenue eCPC (Partner Currency) |
metric |
|
Revenue eCPC (USD) |
Revenue eCPC (USD) |
metric |
|
Revenue eCPM (Adv Currency) |
Revenue eCPM (Adv Currency) |
metric |
|
Revenue eCPM (Partner Currency) |
Revenue eCPM (Partner Currency) |
metric |
|
Revenue eCPM (USD) |
Revenue eCPM (USD) |
metric |
|
Revenue_Adv_Currency |
Revenue_Adv_Currency |
metric |
|
Seller Id |
Seller Id |
dimension |
|
Source Campaign |
Source Campaign |
dimension |
|
Source Line Item |
Source Line Item |
dimension |
|
Start Day |
Start Day |
dimension |
|
Strategy Type |
Strategy Type |
dimension |
|
Targeting Type |
Targeting Type |
dimension |
|
Third-Party Ad Server Fee (Adv Currency) |
Third-Party Ad Server Fee (Adv Currency) |
metric |
|
Third-Party Ad Server Fee (Partner Currency) |
Third-Party Ad Server Fee (Partner Currency) |
metric |
|
Third-Party Ad Server Fee (USD) |
Third-Party Ad Server Fee (USD) |
metric |
|
Third-Party Audience List |
Third-Party Audience List |
dimension |
|
Time to Conversion (minutes) |
Time to Conversion (minutes) |
dimension |
|
Total Audio Media Cost eCPCL (Adv Currency) |
Total Audio Media Cost eCPCL (Adv Currency) |
metric |
|
Total Conversion Value (Adv Currency) |
Total Conversion Value (Adv Currency) |
metric |
|
Total Conversion Value (Partner Currency) |
Total Conversion Value (Partner Currency) |
metric |
|
Total Conversion Value (USD) |
Total Conversion Value (USD) |
metric |
|
Total Media Cost eCPC (Adv Currency) |
Total Media Cost eCPC (Adv Currency) |
metric |
|
Total Media Cost eCPM (Adv Currency) |
Total Media Cost eCPM (Adv Currency) |
metric |
|
Total Media Cost eCPM (Partner Currency) |
Total Media Cost eCPM (Partner Currency) |
metric |
|
Total Media Cost eCPM (USD) |
Total Media Cost eCPM (USD) |
metric |
|
Total conversion value |
Total conversion value |
metric |
|
TrueView Action Button Label |
TrueView Action Button Label |
dimension |
|
TrueView Action Headline |
TrueView Action Headline |
dimension |
|
TrueView Ad |
TrueView Ad |
dimension |
|
TrueView Ad Group |
TrueView Ad Group |
dimension |
|
TrueView Ad Group Affinity & In Market Targeting - Exclude |
TrueView Ad Group Affinity & In Market Targeting - Exclude |
dimension |
|
TrueView Ad Group Affinity & In Market Targeting - Include |
TrueView Ad Group Affinity & In Market Targeting - Include |
dimension |
|
TrueView Ad Group Audience Targeting - Exclude |
TrueView Ad Group Audience Targeting - Exclude |
dimension |
|
TrueView Ad Group Audience Targeting - Include |
TrueView Ad Group Audience Targeting - Include |
dimension |
|
TrueView Ad Group Category Targeting - Exclude |
TrueView Ad Group Category Targeting - Exclude |
dimension |
|
TrueView Ad Group Category Targeting - Include |
TrueView Ad Group Category Targeting - Include |
dimension |
|
TrueView Ad Group Custom List Targeting |
TrueView Ad Group Custom List Targeting |
dimension |
|
TrueView Ad Group Demographic Targeting Age |
TrueView Ad Group Demographic Targeting Age |
dimension |
|
TrueView Ad Group Demographic Targeting Gender |
TrueView Ad Group Demographic Targeting Gender |
dimension |
|
TrueView Ad Group Demographic Targeting Household Income |
TrueView Ad Group Demographic Targeting Household Income |
dimension |
|
TrueView Ad Group Demographic Targeting Parental Status |
TrueView Ad Group Demographic Targeting Parental Status |
dimension |
|
TrueView Ad Group Keyword Targeting - Exclude |
TrueView Ad Group Keyword Targeting - Exclude |
dimension |
|
TrueView Ad Group Keyword Targeting - Include |
TrueView Ad Group Keyword Targeting - Include |
dimension |
|
TrueView Ad Group Name |
TrueView Ad Group Name |
dimension |
|
TrueView Ad Group Placement Targeting - App Collections - Exclude |
TrueView Ad Group Placement Targeting - App Collections - Exclude |
dimension |
|
TrueView Ad Group Placement Targeting - App Collections - Include |
TrueView Ad Group Placement Targeting - App Collections - Include |
dimension |
|
TrueView Ad Group Placement Targeting - Apps - Exclude |
TrueView Ad Group Placement Targeting - Apps - Exclude |
dimension |
|
TrueView Ad Group Placement Targeting - Apps - Include |
TrueView Ad Group Placement Targeting - Apps - Include |
dimension |
|
TrueView Ad Group Placement Targeting - Popular Content - Include |
TrueView Ad Group Placement Targeting - Popular Content - Include |
dimension |
|
TrueView Ad Group Placement Targeting - URLs - Exclude |
TrueView Ad Group Placement Targeting - URLs - Exclude |
dimension |
|
TrueView Ad Group Placement Targeting - URLs - Include |
TrueView Ad Group Placement Targeting - URLs - Include |
dimension |
|
TrueView Ad Group Placement Targeting - YouTube Channels - Exclude |
TrueView Ad Group Placement Targeting - YouTube Channels - Exclude |
dimension |
|
TrueView Ad Group Placement Targeting - YouTube Channels - Include |
TrueView Ad Group Placement Targeting - YouTube Channels - Include |
dimension |
|
TrueView Ad Group Placement Targeting - YouTube Videos - Exclude |
TrueView Ad Group Placement Targeting - YouTube Videos - Exclude |
dimension |
|
TrueView Ad Group Placement Targeting - YouTube Videos - Include |
TrueView Ad Group Placement Targeting - YouTube Videos - Include |
dimension |
|
TrueView Ad Group Status |
TrueView Ad Group Status |
dimension |
|
TrueView Ad Group Video Ad Format |
TrueView Ad Group Video Ad Format |
dimension |
|
TrueView Ad Type |
TrueView Ad Type |
dimension |
|
TrueView Call to Action |
TrueView Call to Action |
dimension |
|
TrueView DCM Tracking - Ad Id |
TrueView DCM Tracking - Ad Id |
dimension |
|
TrueView DCM Tracking - Creative Id |
TrueView DCM Tracking - Creative Id |
dimension |
|
TrueView DCM Tracking - Placement Id |
TrueView DCM Tracking - Placement Id |
dimension |
|
TrueView Description 1 |
TrueView Description 1 |
dimension |
|
TrueView Description 2 |
TrueView Description 2 |
dimension |
|
TrueView Display URL Path 1 |
TrueView Display URL Path 1 |
dimension |
|
TrueView Display URL Path 2 |
TrueView Display URL Path 2 |
dimension |
|
TrueView Headline |
TrueView Headline |
dimension |
|
TrueView Name |
TrueView Name |
dimension |
|
TrueView Responsive Ad Display Url Path 1 |
TrueView Responsive Ad Display Url Path 1 |
dimension |
|
TrueView Responsive Ad Display Url Path 2 |
TrueView Responsive Ad Display Url Path 2 |
dimension |
|
TrueView Responsive In-feed Video Description 1 |
TrueView Responsive In-feed Video Description 1 |
dimension |
|
TrueView Responsive In-feed Video Description 2 |
TrueView Responsive In-feed Video Description 2 |
dimension |
|
TrueView Responsive In-feed Video Headline |
TrueView Responsive In-feed Video Headline |
dimension |
|
TrueView Responsive In-feed Video Thumbnail |
TrueView Responsive In-feed Video Thumbnail |
dimension |
|
TrueView Status |
TrueView Status |
dimension |
|
TrueView Video Discovery Description 1 |
TrueView Video Discovery Description 1 |
dimension |
|
TrueView Video Discovery Description 2 |
TrueView Video Discovery Description 2 |
dimension |
|
TrueView Video Discovery Headline |
TrueView Video Discovery Headline |
dimension |
|
TrueView Video Discovery Landing Page |
TrueView Video Discovery Landing Page |
dimension |
|
TrueView Video Discovery Video Thumbnail |
TrueView Video Discovery Video Thumbnail |
dimension |
|
TrueView Video Id |
TrueView Video Id |
dimension |
|
TrueView: GIVT Views |
TrueView: GIVT Views |
metric |
|
TrueView: Revenue eCPV (Partner Currency) |
TrueView: Revenue eCPV (Partner Currency) |
metric |
|
Trueview views |
Trueview views |
metric |
|
URL |
URL |
dimension |
|
Unique User: Average Impression Frequency |
Unique User: Average Impression Frequency |
metric |
|
Vertical |
Vertical |
dimension |
|
Video Duration (s) |
Video Duration (s) |
metric |
|
Video ID |
Video ID |
dimension |
|
Video Revenue eCPCV (Adv Currency) |
Video Revenue eCPCV (Adv Currency) |
metric |
|
Video Revenue eCPCV (Partner Currency) |
Video Revenue eCPCV (Partner Currency) |
metric |
|
Video Revenue eCPCV (USD) |
Video Revenue eCPCV (USD) |
metric |
|
Video Title |
Video Title |
dimension |
|
Video Views |
Video Views |
metric |
|
Video content duration bucket |
Video content duration bucket |
dimension |
|
WeekAsDate |
WeekAsDate |
dimension |
|
WeekNum |
WeekNum |
metric |
|
YouTube Ad Format |
YouTube Ad Format |
dimension |
|
YouTube: Revenue eCPE (Adv Currency) |
YouTube: Revenue eCPE (Adv Currency) |
metric |
|
YouTube: Revenue eCPV (Adv Currency) |
YouTube: Revenue eCPV (Adv Currency) |
metric |
|
YouTube_Ad_Format |
YouTube_Ad_Format |
dimension |
|
account_campaign |
account_campaign |
dimension |
|
account_id |
account_id |
dimension |
|
account_name |
account_name |
dimension |
|
account_status |
account_status |
dimension |
|
activeDisplayAudienceSize |
activeDisplayAudienceSize |
The active size of the audience for display |
dimension |
adServerConfig.cmHybridConfig.cmAccountId |
adServerConfig.cmHybridConfig.cmAccountId |
metric |
|
adServerConfig.cmHybridConfig.cmAdvertiserIds |
adServerConfig.cmHybridConfig.cmAdvertiserIds |
dimension |
|
adServerConfig.cmHybridConfig.cmFloodlightConfigId |
adServerConfig.cmHybridConfig.cmFloodlightConfigId |
metric |
|
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized |
adServerConfig.cmHybridConfig.cmFloodlightLinkingAuthorized |
dimension |
|
adServerConfig.cmHybridConfig.cmSyncableSiteIds |
adServerConfig.cmHybridConfig.cmSyncableSiteIds |
dimension |
|
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled |
adServerConfig.cmHybridConfig.dv360ToCmCostReportingEnabled |
dimension |
|
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled |
adServerConfig.cmHybridConfig.dv360ToCmDataSharingEnabled |
dimension |
|
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled |
adServerConfig.measurementConfig.dv360ToCmCostReportingEnabled |
dimension |
|
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled |
adServerConfig.measurementConfig.dv360ToCmDataSharingEnabled |
dimension |
|
adServerConfig.thirdPartyOnlyConfig.cmAccountId |
adServerConfig.thirdPartyOnlyConfig.cmAccountId |
dimension |
|
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds |
adServerConfig.thirdPartyOnlyConfig.cmAdvertiserIds |
dimension |
|
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightConfigId |
dimension |
|
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized |
adServerConfig.thirdPartyOnlyConfig.cmFloodlightLinkingAuthorized |
dimension |
|
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds |
adServerConfig.thirdPartyOnlyConfig.cmSyncableSiteIds |
dimension |
|
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmCostReportingEnabled |
dimension |
|
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled |
adServerConfig.thirdPartyOnlyConfig.dv360ToCmDataSharingEnabled |
dimension |
|
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled |
adServerConfig.thirdPartyOnlyConfig.pixelOrderIdReportingEnabled |
dimension |
|
ad_duration |
ad_duration |
metric |
|
ad_format |
ad_format |
dimension |
|
ad_format_type |
ad_format_type |
dimension |
|
ad_id |
ad_id |
dimension |
|
ad_name |
ad_name |
dimension |
|
ad_platform |
ad_platform |
dimension |
|
ad_platform_name |
ad_platform_name |
dimension |
|
ad_serving_method_placement |
ad_serving_method_placement |
dimension |
|
ad_type |
ad_type |
dimension |
|
additionalDimensions |
additionalDimensions |
dimension |
|
adserving_cost |
adserving_cost |
metric |
|
adserving_type |
adserving_type |
dimension |
|
adserving_type_display |
adserving_type_display |
dimension |
|
advertiser |
advertiser |
dimension |
|
advertiserId |
advertiserId |
The Advertiser ID. |
metric |
advertiser_id |
advertiser_id |
dimension |
|
advertiser_name |
advertiser_name |
dimension |
|
ageRangeDetails.ageRange |
ageRangeDetails.ageRange |
dimension |
|
agency_commission_percentage |
agency_commission_percentage |
metric |
|
agency_commission_value |
agency_commission_value |
metric |
|
appCategoryDetails.displayName |
appCategoryDetails.displayName |
dimension |
|
appId |
appId |
The ID of the app associated with the audience |
dimension |
assets |
assets |
dimension |
|
assignedTargetingOption.ageRangeDetails.ageRange |
assignedTargetingOption.ageRangeDetails.ageRange |
dimension |
|
assignedTargetingOption.assignedTargetingOptionId |
assignedTargetingOption.assignedTargetingOptionId |
dimension |
|
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId |
assignedTargetingOption.audienceGroupDetails.excludedFirstAndThirdPartyAudienceGroup.settings.{NUM}.firstAndThirdPartyAudienceId |
metric |
|
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId |
assignedTargetingOption.audienceGroupDetails.includedFirstAndThirdPartyAudienceGroups.{NUM}.settings.{NUM}.firstAndThirdPartyAudienceId |
metric |
|
assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
assignedTargetingOption.audienceGroupDetails.includedGoogleAudienceGroup.settings.{NUM}.googleAudienceId |
metric |
|
assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus |
assignedTargetingOption.authorizedSellerStatusDetails.authorizedSellerStatus |
dimension |
|
assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId |
assignedTargetingOption.authorizedSellerStatusDetails.targetingOptionId |
metric |
|
assignedTargetingOption.browserDetails.displayName |
assignedTargetingOption.browserDetails.displayName |
dimension |
|
assignedTargetingOption.browserDetails.negative |
assignedTargetingOption.browserDetails.negative |
dimension |
|
assignedTargetingOption.browserDetails.targetingOptionId |
assignedTargetingOption.browserDetails.targetingOptionId |
metric |
|
assignedTargetingOption.categoryDetails.displayName |
assignedTargetingOption.categoryDetails.displayName |
dimension |
|
assignedTargetingOption.categoryDetails.targetingOptionId |
assignedTargetingOption.categoryDetails.targetingOptionId |
metric |
|
assignedTargetingOption.channelDetails.channelId |
assignedTargetingOption.channelDetails.channelId |
metric |
|
assignedTargetingOption.channelDetails.negative |
assignedTargetingOption.channelDetails.negative |
dimension |
|
assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition |
assignedTargetingOption.contentOutstreamPositionDetails.contentOutstreamPosition |
dimension |
|
assignedTargetingOption.dayAndTimeDetails.dayOfWeek |
assignedTargetingOption.dayAndTimeDetails.dayOfWeek |
dimension |
|
assignedTargetingOption.dayAndTimeDetails.endHour |
assignedTargetingOption.dayAndTimeDetails.endHour |
metric |
|
assignedTargetingOption.dayAndTimeDetails.startHour |
assignedTargetingOption.dayAndTimeDetails.startHour |
metric |
|
assignedTargetingOption.dayAndTimeDetails.timeZoneResolution |
assignedTargetingOption.dayAndTimeDetails.timeZoneResolution |
dimension |
|
assignedTargetingOption.deviceMakeModelDetails.displayName |
assignedTargetingOption.deviceMakeModelDetails.displayName |
dimension |
|
assignedTargetingOption.deviceMakeModelDetails.targetingOptionId |
assignedTargetingOption.deviceMakeModelDetails.targetingOptionId |
metric |
|
assignedTargetingOption.deviceTypeDetails.deviceType |
assignedTargetingOption.deviceTypeDetails.deviceType |
dimension |
|
assignedTargetingOption.deviceTypeDetails.youtubeAndPartnersBidMultiplier |
assignedTargetingOption.deviceTypeDetails.youtubeAndPartnersBidMultiplier |
metric |
|
assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier |
assignedTargetingOption.digitalContentLabelExclusionDetails.excludedContentRatingTier |
dimension |
|
assignedTargetingOption.environmentDetails.environment |
assignedTargetingOption.environmentDetails.environment |
dimension |
|
assignedTargetingOption.exchangeDetails.exchange |
assignedTargetingOption.exchangeDetails.exchange |
dimension |
|
assignedTargetingOption.geoRegionDetails.displayName |
assignedTargetingOption.geoRegionDetails.displayName |
dimension |
|
assignedTargetingOption.geoRegionDetails.geoRegionType |
assignedTargetingOption.geoRegionDetails.geoRegionType |
dimension |
|
assignedTargetingOption.geoRegionDetails.targetingOptionId |
assignedTargetingOption.geoRegionDetails.targetingOptionId |
metric |
|
assignedTargetingOption.inheritance |
assignedTargetingOption.inheritance |
dimension |
|
assignedTargetingOption.inventorySourceDetails.inventorySourceId |
assignedTargetingOption.inventorySourceDetails.inventorySourceId |
metric |
|
assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId |
assignedTargetingOption.inventorySourceGroupDetails.inventorySourceGroupId |
metric |
|
assignedTargetingOption.keywordDetails.keyword |
assignedTargetingOption.keywordDetails.keyword |
dimension |
|
assignedTargetingOption.keywordDetails.negative |
assignedTargetingOption.keywordDetails.negative |
dimension |
|
assignedTargetingOption.languageDetails.displayName |
assignedTargetingOption.languageDetails.displayName |
dimension |
|
assignedTargetingOption.languageDetails.targetingOptionId |
assignedTargetingOption.languageDetails.targetingOptionId |
metric |
|
assignedTargetingOption.name |
assignedTargetingOption.name |
dimension |
|
assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId |
assignedTargetingOption.negativeKeywordListDetails.negativeKeywordListId |
metric |
|
assignedTargetingOption.omidDetails.omid |
assignedTargetingOption.omidDetails.omid |
dimension |
|
assignedTargetingOption.onScreenPositionDetails.onScreenPosition |
assignedTargetingOption.onScreenPositionDetails.onScreenPosition |
dimension |
|
assignedTargetingOption.onScreenPositionDetails.targetingOptionId |
assignedTargetingOption.onScreenPositionDetails.targetingOptionId |
metric |
|
assignedTargetingOption.operatingSystemDetails.displayName |
assignedTargetingOption.operatingSystemDetails.displayName |
dimension |
|
assignedTargetingOption.operatingSystemDetails.negative |
assignedTargetingOption.operatingSystemDetails.negative |
dimension |
|
assignedTargetingOption.operatingSystemDetails.targetingOptionId |
assignedTargetingOption.operatingSystemDetails.targetingOptionId |
metric |
|
assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory |
assignedTargetingOption.sensitiveCategoryExclusionDetails.excludedSensitiveCategory |
dimension |
|
assignedTargetingOption.targetingType |
assignedTargetingOption.targetingType |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM} |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.customSegmentId.{NUM} |
metric |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludeUnrateable |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdFraudRisk |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAdultRisk |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedAlcoholRisk |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedDrugsRisk |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedHateSpeechRisk |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedIllegalDownloadsRisk |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedOffensiveLanguageRisk |
dimension |
|
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk |
assignedTargetingOption.thirdPartyVerifierDetails.integralAdScience.excludedViolenceRisk |
dimension |
|
assignedTargetingOption.viewabilityDetails.viewability |
assignedTargetingOption.viewabilityDetails.viewability |
dimension |
|
assignedUserRoleId |
Assigned user role ID |
The ID of the assigned user role ID |
dimension |
assignedUserRoles |
assignedUserRoles |
dimension |
|
audience |
audience |
dimension |
|
audience name |
audience name |
dimension |
|
audienceSource |
audienceSource |
The source of the audience data |
dimension |
audienceType |
audienceType |
The type of audience |
dimension |
audience_placement |
audience_placement |
dimension |
|
audience_targeting |
audience_targeting |
dimension |
|
audioContentTypeDetails.audioContentType |
audioContentTypeDetails.audioContentType |
dimension |
|
authorizedSellerStatusDetails.authorizedSellerStatus |
authorizedSellerStatusDetails.authorizedSellerStatus |
dimension |
|
bidStrategy.fixedBid.bidAmountMicros |
bidStrategy.fixedBid.bidAmountMicros |
metric |
|
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId |
bidStrategy.maximizeSpendAutoBid.customBiddingAlgorithmId |
metric |
|
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros |
bidStrategy.maximizeSpendAutoBid.maxAverageCpmBidAmountMicros |
metric |
|
bidStrategy.maximizeSpendAutoBid.performanceGoalType |
bidStrategy.maximizeSpendAutoBid.performanceGoalType |
dimension |
|
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals |
bidStrategy.maximizeSpendAutoBid.raiseBidForDeals |
dimension |
|
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId |
bidStrategy.performanceGoalAutoBid.customBiddingAlgorithmId |
dimension |
|
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros |
bidStrategy.performanceGoalAutoBid.maxAverageCpmBidAmountMicros |
dimension |
|
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros |
bidStrategy.performanceGoalAutoBid.performanceGoalAmountMicros |
dimension |
|
bidStrategy.performanceGoalAutoBid.performanceGoalType |
bidStrategy.performanceGoalAutoBid.performanceGoalType |
dimension |
|
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaSource |
dimension |
|
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue |
bidStrategy.youtubeAndPartnersBid.adGroupEffectiveTargetCpaValue |
dimension |
|
bidStrategy.youtubeAndPartnersBid.type |
bidStrategy.youtubeAndPartnersBid.type |
dimension |
|
bidStrategy.youtubeAndPartnersBid.value |
bidStrategy.youtubeAndPartnersBid.value |
metric |
|
billingConfig.billingProfileId |
billingConfig.billingProfileId |
metric |
|
browserDetails.displayName |
browserDetails.displayName |
dimension |
|
budget.automationType |
budget.automationType |
dimension |
|
budget.budgetAllocationType |
budget.budgetAllocationType |
dimension |
|
budget.budgetSegments |
budget.budgetSegments |
dimension |
|
budget.budgetUnit |
budget.budgetUnit |
dimension |
|
budget.maxAmount |
budget.maxAmount |
metric |
|
budget_planned |
budget_planned |
dimension |
|
businessChainDetails.businessChain |
businessChainDetails.businessChain |
dimension |
|
businessChainDetails.geoRegion |
businessChainDetails.geoRegion |
dimension |
|
businessChainDetails.geoRegionType |
businessChainDetails.geoRegionType |
dimension |
|
buying_type |
buying_type |
dimension |
|
campaign |
campaign |
dimension |
|
campaignBudgets |
campaignBudgets |
dimension |
|
campaignFlight.plannedDates.endDate |
campaignFlight.plannedDates.endDate |
dimension |
|
campaignFlight.plannedDates.endDate.day |
campaignFlight.plannedDates.endDate.day |
metric |
|
campaignFlight.plannedDates.endDate.month |
campaignFlight.plannedDates.endDate.month |
metric |
|
campaignFlight.plannedDates.endDate.year |
campaignFlight.plannedDates.endDate.year |
metric |
|
campaignFlight.plannedDates.startDate |
campaignFlight.plannedDates.startDate |
dimension |
|
campaignFlight.plannedDates.startDate.day |
campaignFlight.plannedDates.startDate.day |
metric |
|
campaignFlight.plannedDates.startDate.month |
campaignFlight.plannedDates.startDate.month |
metric |
|
campaignFlight.plannedDates.startDate.year |
campaignFlight.plannedDates.startDate.year |
metric |
|
campaignGoal.campaignGoalType |
campaignGoal.campaignGoalType |
dimension |
|
campaignGoal.performanceGoal.performanceGoalAmountMicros |
campaignGoal.performanceGoal.performanceGoalAmountMicros |
metric |
|
campaignGoal.performanceGoal.performanceGoalPercentageMicros |
campaignGoal.performanceGoal.performanceGoalPercentageMicros |
dimension |
|
campaignGoal.performanceGoal.performanceGoalString |
campaignGoal.performanceGoal.performanceGoalString |
dimension |
|
campaignGoal.performanceGoal.performanceGoalType |
campaignGoal.performanceGoal.performanceGoalType |
dimension |
|
campaignId |
campaignId |
metric |
|
campaign_end_date |
campaign_end_date |
dimension |
|
campaign_frequency |
campaign_frequency |
dimension |
|
campaign_group |
campaign_group |
dimension |
|
campaign_id |
campaign_id |
dimension |
|
campaign_name |
campaign_name |
dimension |
|
campaign_objective |
campaign_objective |
dimension |
|
campaign_start_date |
campaign_start_date |
dimension |
|
campaign_status |
campaign_status |
dimension |
|
campaign_target |
campaign_target |
dimension |
|
campaign_type |
campaign_type |
dimension |
|
carrierAndIspDetails.displayName |
carrierAndIspDetails.displayName |
dimension |
|
carrierAndIspDetails.type |
carrierAndIspDetails.type |
dimension |
|
categoryDetails.displayName |
categoryDetails.displayName |
dimension |
|
category_name |
category_name |
dimension |
|
channel |
channel |
dimension |
|
channelId |
channelId |
metric |
|
channel_campaign |
channel_campaign |
dimension |
|
channel_name |
channel_name |
dimension |
|
channel_type |
channel_type |
dimension |
|
clicks |
clicks |
metric |
|
cmPlacementId |
cmPlacementId |
metric |
|
cmTrackingAd.cmAdId |
cmTrackingAd.cmAdId |
metric |
|
cmTrackingAd.cmCreativeId |
cmTrackingAd.cmCreativeId |
metric |
|
cmTrackingAd.cmPlacementId |
cmTrackingAd.cmPlacementId |
metric |
|
comScore vCE in DoubleClick Fee (Adv Currency) |
comScore vCE in DoubleClick Fee (Adv Currency) |
metric |
|
commitment |
commitment |
dimension |
|
companionCreativeIds |
companionCreativeIds |
dimension |
|
complete_views |
complete_views |
metric |
|
contactInfoList.consent.adPersonalization |
contactInfoList.consent.adPersonalization |
dimension |
|
contactInfoList.consent.adUserData |
contactInfoList.consent.adUserData |
dimension |
|
contactInfoList.contactInfos |
contactInfoList.contactInfos |
dimension |
|
containsEuPoliticalAds |
containsEuPoliticalAds |
dimension |
|
contentDurationDetails.contentDuration |
contentDurationDetails.contentDuration |
dimension |
|
contentGenreDetails.displayName |
contentGenreDetails.displayName |
dimension |
|
contentInstreamPositionDetails.contentInstreamPosition |
contentInstreamPositionDetails.contentInstreamPosition |
dimension |
|
contentOutstreamPositionDetails.contentOutstreamPosition |
contentOutstreamPositionDetails.contentOutstreamPosition |
dimension |
|
contentStreamTypeDetails.contentStreamType |
contentStreamTypeDetails.contentStreamType |
dimension |
|
conversionCounting |
conversionCounting |
dimension |
|
conversionCounting.floodlightActivityConfigs |
conversionCounting.floodlightActivityConfigs |
dimension |
|
conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId |
conversionCounting.floodlightActivityConfigs.{NUM}.floodlightActivityId |
metric |
|
conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays |
conversionCounting.floodlightActivityConfigs.{NUM}.postClickLookbackWindowDays |
metric |
|
conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays |
conversionCounting.floodlightActivityConfigs.{NUM}.postViewLookbackWindowDays |
metric |
|
conversionCounting.postViewCountPercentageMillis |
conversionCounting.postViewCountPercentageMillis |
metric |
|
conversion_name |
conversion_name |
dimension |
|
conversions |
conversions |
metric |
|
cost_media |
cost_media |
metric |
|
counterEvents |
counterEvents |
dimension |
|
country |
country |
dimension |
|
country_code |
country_code |
dimension |
|
country_name |
country_name |
dimension |
|
createTime |
createTime |
dimension |
|
creative |
creative |
dimension |
|
creative type |
creative type |
dimension |
|
creativeAttributes |
creativeAttributes |
dimension |
|
creativeConfig.dynamicCreativeEnabled |
creativeConfig.dynamicCreativeEnabled |
dimension |
|
creativeConfig.iasClientId |
creativeConfig.iasClientId |
metric |
|
creativeConfig.obaComplianceDisabled |
creativeConfig.obaComplianceDisabled |
dimension |
|
creativeConfig.videoCreativeDataSharingAuthorized |
creativeConfig.videoCreativeDataSharingAuthorized |
dimension |
|
creativeConfigs |
creativeConfigs |
dimension |
|
creativeId |
creativeId |
metric |
|
creativeIds |
creativeIds |
dimension |
|
creativeIds.{NUM} |
creativeIds.{NUM} |
metric |
|
creativeType |
creativeType |
dimension |
|
creative_category_creative |
creative_category_creative |
dimension |
|
creative_id |
creative_id |
dimension |
|
creative_language_placement |
creative_language_placement |
dimension |
|
creative_name |
creative_name |
dimension |
|
creative_name_display |
creative_name_display |
dimension |
|
creative_size |
creative_size |
dimension |
|
creative_size_creative |
creative_size_creative |
dimension |
|
creative_size_placement |
creative_size_placement |
dimension |
|
creative_type_creative |
creative_type_creative |
dimension |
|
creative_type_placement |
creative_type_placement |
dimension |
|
currency |
currency |
dimension |
|
current_date |
current_date |
dimension |
|
customListId |
customListId |
metric |
|
dataAccessConfig.sdfConfig.adminEmail |
dataAccessConfig.sdfConfig.adminEmail |
dimension |
|
dataAccessConfig.sdfConfig.overridePartnerSdfConfig |
dataAccessConfig.sdfConfig.overridePartnerSdfConfig |
dimension |
|
dataAccessConfig.sdfConfig.sdfConfig.adminEmail |
dataAccessConfig.sdfConfig.sdfConfig.adminEmail |
dimension |
|
dataAccessConfig.sdfConfig.sdfConfig.version |
dataAccessConfig.sdfConfig.sdfConfig.version |
dimension |
|
dataAccessConfig.sdfConfig.version |
dataAccessConfig.sdfConfig.version |
dimension |
|
data_currency |
data_currency |
dimension |
|
data_source_placement |
data_source_placement |
dimension |
|
date |
date |
dimension |
|
date_end |
date_end |
dimension |
|
date_start |
date_start |
dimension |
|
date_today |
date_today |
dimension |
|
day of week |
day of week |
dimension |
|
dealId |
dealId |
dimension |
|
deliveryMethod |
deliveryMethod |
dimension |
|
description |
description |
The description of the audience |
dimension |
deviceMakeModelDetails.displayName |
deviceMakeModelDetails.displayName |
dimension |
|
deviceTypeDetails.deviceType |
deviceTypeDetails.deviceType |
dimension |
|
device_category |
device_category |
dimension |
|
device_placement |
device_placement |
dimension |
|
device_type |
device_type |
dimension |
|
digitalContentLabelDetails.contentRatingTier |
digitalContentLabelDetails.contentRatingTier |
dimension |
|
dimensions.heightPixels |
dimensions.heightPixels |
metric |
|
dimensions.widthPixels |
dimensions.widthPixels |
metric |
|
displayAudienceSize |
displayAudienceSize |
The total size of the audience for display |
dimension |
displayDesktopAudienceSize |
displayDesktopAudienceSize |
The size of the audience for desktop |
dimension |
displayMobileAppAudienceSize |
displayMobileAppAudienceSize |
The size of the audience for mobile apps |
dimension |
displayMobileWebAudienceSize |
displayMobileWebAudienceSize |
The size of the audience for mobile web |
dimension |
displayName |
displayName |
The display name of the audience |
dimension |
dv360_cost_usd |
dv360_cost_usd |
metric |
|
dv360_fees |
dv360_fees |
metric |
|
dynamic |
dynamic |
dimension |
|
The email of the user |
dimension |
||
enddate |
enddate |
dimension |
|
entity |
entity |
dimension |
|
entityStatus |
entityStatus |
dimension |
|
environmentDetails.environment |
environmentDetails.environment |
dimension |
|
exchange |
exchange |
dimension |
|
exchangeConfig.enabledExchanges |
exchangeConfig.enabledExchanges |
dimension |
|
exchangeDetails.exchange |
exchangeDetails.exchange |
dimension |
|
excludeNewExchanges |
excludeNewExchanges |
dimension |
|
exitEvents |
exitEvents |
dimension |
|
expandOnHover |
expandOnHover |
dimension |
|
expandingDirection |
expandingDirection |
dimension |
|
firstAndThirdPartyAudienceId |
firstAndThirdPartyAudienceId |
metric |
|
firstAndThirdPartyAudienceType |
firstAndThirdPartyAudienceType |
The type of first and third party audience |
dimension |
firstPartyAndPartnerAudienceId |
firstPartyAndPartnerAudienceId |
metric |
|
firstPartyAndPartnerAudienceType |
firstPartyAndPartnerAudienceType |
dimension |
|
first_quartile |
first_quartile |
metric |
|
flight |
flight |
dimension |
|
flight.dateRange.endDate.day |
flight.dateRange.endDate.day |
metric |
|
flight.dateRange.endDate.month |
flight.dateRange.endDate.month |
metric |
|
flight.dateRange.endDate.year |
flight.dateRange.endDate.year |
metric |
|
flight.dateRange.startDate.day |
flight.dateRange.startDate.day |
metric |
|
flight.dateRange.startDate.month |
flight.dateRange.startDate.month |
metric |
|
flight.dateRange.startDate.year |
flight.dateRange.startDate.year |
metric |
|
flight.flightDateType |
flight.flightDateType |
dimension |
|
format_size |
format_size |
dimension |
|
format_type |
format_type |
dimension |
|
frequencyCap.maxImpressions |
frequencyCap.maxImpressions |
metric |
|
frequencyCap.maxViews |
frequencyCap.maxViews |
dimension |
|
frequencyCap.timeUnit |
frequencyCap.timeUnit |
dimension |
|
frequencyCap.timeUnitCount |
frequencyCap.timeUnitCount |
metric |
|
frequencyCap.unlimited |
frequencyCap.unlimited |
dimension |
|
genderDetails.gender |
genderDetails.gender |
dimension |
|
generalConfig.currencyCode |
generalConfig.currencyCode |
dimension |
|
generalConfig.domainUrl |
generalConfig.domainUrl |
dimension |
|
generalConfig.timeZone |
generalConfig.timeZone |
dimension |
|
geoRegionDetails.displayName |
geoRegionDetails.displayName |
dimension |
|
geoRegionDetails.geoRegionType |
geoRegionDetails.geoRegionType |
dimension |
|
gmailAudienceSize |
gmailAudienceSize |
The size of the audience for Gmail |
dimension |
guaranteedOrderId |
guaranteedOrderId |
dimension |
|
hostingSource |
hostingSource |
dimension |
|
householdIncomeDetails.householdIncome |
householdIncomeDetails.householdIncome |
dimension |
|
html5Video |
html5Video |
dimension |
|
iasCampaignMonitoring |
iasCampaignMonitoring |
dimension |
|
impressions |
impressions |
metric |
|
impressions_view_rate |
impressions_view_rate |
metric |
|
insertionOrderId |
insertionOrderId |
metric |
|
insertionOrderType |
insertionOrderType |
dimension |
|
insertion_order |
insertion_order |
dimension |
|
insertion_order_frequency |
insertion_order_frequency |
dimension |
|
insertion_order_id |
insertion_order_id |
dimension |
|
insertion_order_name |
insertion_order_name |
dimension |
|
insertion_order_status |
insertion_order_status |
dimension |
|
integrationCode |
integrationCode |
dimension |
|
integrationDetails.details |
integrationDetails.details |
dimension |
|
integrationDetails.integrationCode |
integrationDetails.integrationCode |
dimension |
|
inventory |
inventory |
dimension |
|
inventorySourceId |
inventorySourceId |
metric |
|
inventorySourceProductType |
inventorySourceProductType |
dimension |
|
inventorySourceType |
inventorySourceType |
dimension |
|
inventory_id |
inventory_id |
dimension |
|
jsTrackerUrl |
jsTrackerUrl |
dimension |
|
kpi.kpiAlgorithmId |
kpi.kpiAlgorithmId |
dimension |
|
kpi.kpiAmountMicros |
kpi.kpiAmountMicros |
metric |
|
kpi.kpiPercentageMicros |
kpi.kpiPercentageMicros |
metric |
|
kpi.kpiString |
kpi.kpiString |
dimension |
|
kpi.kpiType |
kpi.kpiType |
dimension |
|
languageDetails.displayName |
languageDetails.displayName |
dimension |
|
language_creative |
language_creative |
dimension |
|
lastLoginTime |
Last login time |
The time of the last login |
dimension |
line item_name |
line item_name |
dimension |
|
lineItemId |
lineItemId |
metric |
|
lineItemIds |
lineItemIds |
dimension |
|
lineItemType |
lineItemType |
dimension |
|
line_item |
line_item |
dimension |
|
line_item_frequency |
line_item_frequency |
dimension |
|
line_item_id |
line_item_id |
dimension |
|
line_item_name |
line_item_name |
dimension |
|
market_target_placement |
market_target_placement |
dimension |
|
marketing_channel |
marketing_channel |
dimension |
|
measurable_impressions |
measurable_impressions |
metric |
|
mediaDuration |
mediaDuration |
dimension |
|
media_channel |
media_channel |
dimension |
|
media_cost |
media_cost |
metric |
|
membershipDurationDays |
membershipDurationDays |
The number of days a user remains in the audience |
dimension |
midpoint |
midpoint |
metric |
|
mobileApp |
mobileApp |
dimension |
|
mobileApp.appId |
mobileApp.appId |
dimension |
|
mobileApp.displayName |
mobileApp.displayName |
dimension |
|
mobileApp.platform |
mobileApp.platform |
dimension |
|
mobileApp.publisher |
mobileApp.publisher |
dimension |
|
mobileDeviceIdList.consent.adPersonalization |
mobileDeviceIdList.consent.adPersonalization |
dimension |
|
mobileDeviceIdList.consent.adUserData |
mobileDeviceIdList.consent.adUserData |
dimension |
|
mobileDeviceIdList.mobileDeviceIds |
mobileDeviceIdList.mobileDeviceIds |
dimension |
|
month of year |
month of year |
dimension |
|
mp3Audio |
mp3Audio |
dimension |
|
nativeContentPositionDetails.contentPosition |
nativeContentPositionDetails.contentPosition |
dimension |
|
negativelyTargetedLineItemCount |
negativelyTargetedLineItemCount |
dimension |
|
notes |
notes |
dimension |
|
obaIcon.clickTrackingUrl |
obaIcon.clickTrackingUrl |
dimension |
|
obaIcon.dimensions.heightPixels |
obaIcon.dimensions.heightPixels |
dimension |
|
obaIcon.dimensions.widthPixels |
obaIcon.dimensions.widthPixels |
dimension |
|
obaIcon.landingPageUrl |
obaIcon.landingPageUrl |
dimension |
|
obaIcon.position |
obaIcon.position |
dimension |
|
obaIcon.program |
obaIcon.program |
dimension |
|
obaIcon.resourceMimeType |
obaIcon.resourceMimeType |
dimension |
|
obaIcon.resourceUrl |
obaIcon.resourceUrl |
dimension |
|
obaIcon.viewTrackingUrl |
obaIcon.viewTrackingUrl |
dimension |
|
oggAudio |
oggAudio |
dimension |
|
omidDetails.omid |
omidDetails.omid |
dimension |
|
onScreenPositionDetails.onScreenPosition |
onScreenPositionDetails.onScreenPosition |
dimension |
|
operatingSystemDetails.displayName |
operatingSystemDetails.displayName |
dimension |
|
optimizationObjective |
optimizationObjective |
dimension |
|
pacing.dailyMaxImpressions |
pacing.dailyMaxImpressions |
dimension |
|
pacing.dailyMaxMicros |
pacing.dailyMaxMicros |
metric |
|
pacing.pacingPeriod |
pacing.pacingPeriod |
dimension |
|
pacing.pacingType |
pacing.pacingType |
dimension |
|
parentalStatusDetails.parentalStatus |
parentalStatusDetails.parentalStatus |
dimension |
|
partner |
partner |
dimension |
|
partnerCosts |
partnerCosts |
dimension |
|
partnerCosts.costType |
partnerCosts.costType |
dimension |
|
partnerCosts.feeAmount |
partnerCosts.feeAmount |
dimension |
|
partnerCosts.feePercentageMillis |
partnerCosts.feePercentageMillis |
dimension |
|
partnerCosts.feeType |
partnerCosts.feeType |
dimension |
|
partnerCosts.invoiceType |
partnerCosts.invoiceType |
dimension |
|
partnerCosts.{NUM}.costType |
partnerCosts.{NUM}.costType |
dimension |
|
partnerCosts.{NUM}.feeAmount |
partnerCosts.{NUM}.feeAmount |
metric |
|
partnerCosts.{NUM}.feePercentageMillis |
partnerCosts.{NUM}.feePercentageMillis |
metric |
|
partnerCosts.{NUM}.feeType |
partnerCosts.{NUM}.feeType |
dimension |
|
partnerCosts.{NUM}.invoiceType |
partnerCosts.{NUM}.invoiceType |
dimension |
|
partnerId |
partnerId |
The ID of the partner |
metric |
partnerRevenueModel.markupAmount |
partnerRevenueModel.markupAmount |
dimension |
|
partnerRevenueModel.markupType |
partnerRevenueModel.markupType |
dimension |
|
partner_placement |
partner_placement |
dimension |
|
placement_ad_serving_method |
placement_ad_serving_method |
dimension |
|
placement_audience |
placement_audience |
dimension |
|
placement_creative_language |
placement_creative_language |
dimension |
|
placement_creative_size |
placement_creative_size |
dimension |
|
placement_creative_type |
placement_creative_type |
dimension |
|
placement_data_source |
placement_data_source |
dimension |
|
placement_device |
placement_device |
dimension |
|
placement_funnel |
placement_funnel |
dimension |
|
placement_key |
placement_key |
dimension |
|
placement_market_geo |
placement_market_geo |
dimension |
|
placement_market_target |
placement_market_target |
dimension |
|
placement_name |
placement_name |
dimension |
|
placement_partner |
placement_partner |
dimension |
|
placement_products |
placement_products |
dimension |
|
placement_programmatic_deal_type |
placement_programmatic_deal_type |
dimension |
|
placement_sub_partner |
placement_sub_partner |
dimension |
|
placement_targeting |
placement_targeting |
dimension |
|
placement_type |
placement_type |
dimension |
|
platform |
platform |
dimension |
|
platform_name |
platform_name |
dimension |
|
poiDetails.displayName |
poiDetails.displayName |
dimension |
|
poiDetails.latitude |
poiDetails.latitude |
dimension |
|
poiDetails.longitude |
poiDetails.longitude |
dimension |
|
positivelyTargetedLineItemCount |
positivelyTargetedLineItemCount |
dimension |
|
product |
product |
dimension |
|
product_category |
product_category |
dimension |
|
programmatic_deal_type_placement |
programmatic_deal_type_placement |
dimension |
|
programmatic_fee |
programmatic_fee |
metric |
|
programmatic_type |
programmatic_type |
dimension |
|
progressOffset.percentage |
progressOffset.percentage |
dimension |
|
progressOffset.seconds |
progressOffset.seconds |
metric |
|
publisherName |
publisherName |
dimension |
|
quarters |
quarters |
dimension |
|
rateDetails.inventorySourceRateType |
rateDetails.inventorySourceRateType |
dimension |
|
rateDetails.minimumSpend.currencyCode |
rateDetails.minimumSpend.currencyCode |
dimension |
|
rateDetails.minimumSpend.nanos |
rateDetails.minimumSpend.nanos |
metric |
|
rateDetails.minimumSpend.units |
rateDetails.minimumSpend.units |
metric |
|
rateDetails.rate.currencyCode |
rateDetails.rate.currencyCode |
dimension |
|
rateDetails.rate.nanos |
rateDetails.rate.nanos |
metric |
|
rateDetails.rate.units |
rateDetails.rate.units |
metric |
|
rateDetails.unitsPurchased |
rateDetails.unitsPurchased |
metric |
|
readAdvertiserIds |
readAdvertiserIds |
dimension |
|
readPartnerIds |
readPartnerIds |
dimension |
|
readWriteAccessors.advertisers.advertiserIds |
readWriteAccessors.advertisers.advertiserIds |
dimension |
|
readWriteAccessors.partner.partnerId |
readWriteAccessors.partner.partnerId |
metric |
|
region |
region |
dimension |
|
report_ends_at |
report_ends_at |
dimension |
|
report_id |
report_id |
dimension |
|
report_starts_at |
report_starts_at |
dimension |
|
report_type |
report_type |
dimension |
|
reported_at |
reported_at |
dimension |
|
requireHtml5 |
requireHtml5 |
dimension |
|
requireMraid |
requireMraid |
dimension |
|
requirePingForAttribution |
requirePingForAttribution |
dimension |
|
reservationType |
reservationType |
dimension |
|
revenue |
revenue |
metric |
|
reviewStatus.approvalStatus |
reviewStatus.approvalStatus |
dimension |
|
reviewStatus.contentAndPolicyReviewStatus |
reviewStatus.contentAndPolicyReviewStatus |
dimension |
|
reviewStatus.creativeAndLandingPageReviewStatus |
reviewStatus.creativeAndLandingPageReviewStatus |
dimension |
|
reviewStatus.exchangeReviewStatuses |
reviewStatus.exchangeReviewStatuses |
dimension |
|
reviewStatus.publisherReviewStatuses |
reviewStatus.publisherReviewStatuses |
dimension |
|
seller_name |
seller_name |
dimension |
|
sensitiveCategoryDetails.sensitiveCategory |
sensitiveCategoryDetails.sensitiveCategory |
dimension |
|
servingConfig.exemptTvFromViewabilityTargeting |
servingConfig.exemptTvFromViewabilityTargeting |
dimension |
|
site_name |
site_name |
dimension |
|
skipOffset.percentage |
skipOffset.percentage |
dimension |
|
skipOffset.seconds |
skipOffset.seconds |
metric |
|
skippable |
skippable |
dimension |
|
source_campaign |
source_campaign |
dimension |
|
spend |
spend |
metric |
|
spend (exchange rate) |
spend (exchange rate) |
metric |
|
start_date |
start_date |
dimension |
|
startdate |
startdate |
dimension |
|
status |
status |
dimension |
|
status.configStatus |
status.configStatus |
dimension |
|
status.entityPauseReason |
status.entityPauseReason |
dimension |
|
status.entityStatus |
status.entityStatus |
dimension |
|
status.sellerPauseReason |
status.sellerPauseReason |
dimension |
|
status.sellerStatus |
status.sellerStatus |
dimension |
|
subExchangeDetails.displayName |
subExchangeDetails.displayName |
dimension |
|
sum_clicks |
sum_clicks |
metric |
|
sum_impressions |
sum_impressions |
metric |
|
sum_revenue |
sum_revenue |
metric |
|
sum_views |
sum_views |
metric |
|
target |
target |
dimension |
|
targeting |
targeting |
dimension |
|
targetingExpansion |
targetingExpansion |
dimension |
|
targetingExpansion.audienceExpansionLevel |
targetingExpansion.audienceExpansionLevel |
dimension |
|
targetingExpansion.audienceExpansionSeedListExcluded |
targetingExpansion.audienceExpansionSeedListExcluded |
dimension |
|
targetingExpansion.enableOptimizedTargeting |
targetingExpansion.enableOptimizedTargeting |
dimension |
|
targetingOptionId |
targetingOptionId |
metric |
|
targetingType |
targetingType |
dimension |
|
targeting_type |
targeting_type |
dimension |
|
targeting_type_display |
targeting_type_display |
dimension |
|
thirdPartyTag |
thirdPartyTag |
dimension |
|
thirdPartyUrls |
thirdPartyUrls |
dimension |
|
third_quartile |
third_quartile |
metric |
|
timeRange.endTime |
timeRange.endTime |
dimension |
|
timeRange.startTime |
timeRange.startTime |
dimension |
|
timerEvents |
timerEvents |
dimension |
|
trackerUrls |
trackerUrls |
dimension |
|
transcodes |
transcodes |
dimension |
|
trueview_frequency |
trueview_frequency |
dimension |
|
trueview_views |
trueview_views |
metric |
|
universalAdId.id |
universalAdId.id |
dimension |
|
universalAdId.registry |
universalAdId.registry |
dimension |
|
updateDate |
updateDate |
dimension |
|
updateTime |
updateTime |
dimension |
|
updated_date |
updated_date |
dimension |
|
userId |
User ID |
The ID of the user |
metric |
userRewardedContentDetails.userRewardedContent |
userRewardedContentDetails.userRewardedContent |
dimension |
|
userRole |
User role |
The role of the user |
dimension |
vastTagUrl |
vastTagUrl |
dimension |
|
video |
video |
dimension |
|
videoPlayerSizeDetails.videoPlayerSize |
videoPlayerSizeDetails.videoPlayerSize |
dimension |
|
video_completions |
video_completions |
metric |
|
video_duration |
video_duration |
metric |
|
video_exposure_time |
video_exposure_time |
metric |
|
video_in_view_time |
video_in_view_time |
metric |
|
video_play |
video_play |
metric |
|
video_player_size |
video_player_size |
dimension |
|
video_quartile_25_views |
video_quartile_25_views |
metric |
|
video_quartile_50_views |
video_quartile_50_views |
metric |
|
video_quartile_75_views |
video_quartile_75_views |
metric |
|
viewabilityDetails.viewability |
viewabilityDetails.viewability |
dimension |
|
views |
views |
metric |
|
vpaid |
vpaid |
dimension |
|
warningMessages |
warningMessages |
dimension |
|
warningMessages.{NUM} |
warningMessages.{NUM} |
dimension |
|
year_campaign |
year_campaign |
dimension |
|
youtubeAndPartnersSettings |
youtubeAndPartnersSettings |
dimension |
|
youtubeAndPartnersSettings.contentCategory |
youtubeAndPartnersSettings.contentCategory |
dimension |
|
youtubeAndPartnersSettings.effectiveContentCategory |
youtubeAndPartnersSettings.effectiveContentCategory |
dimension |
|
youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv |
youtubeAndPartnersSettings.inventorySourceSettings.includeGoogleTv |
dimension |
|
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutube |
dimension |
|
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners |
youtubeAndPartnersSettings.inventorySourceSettings.includeYoutubeVideoPartners |
dimension |
|
youtubeAndPartnersSettings.leadFormId |
youtubeAndPartnersSettings.leadFormId |
dimension |
|
youtubeAndPartnersSettings.linkedMerchantId |
youtubeAndPartnersSettings.linkedMerchantId |
metric |
|
youtubeAndPartnersSettings.relatedVideoIds |
youtubeAndPartnersSettings.relatedVideoIds |
dimension |
|
youtubeAndPartnersSettings.targetFrequency.targetCount |
youtubeAndPartnersSettings.targetFrequency.targetCount |
dimension |
|
youtubeAndPartnersSettings.targetFrequency.timeUnit |
youtubeAndPartnersSettings.targetFrequency.timeUnit |
dimension |
|
youtubeAndPartnersSettings.targetFrequency.timeUnitCount |
youtubeAndPartnersSettings.targetFrequency.timeUnitCount |
dimension |
|
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandLiftVendorConfigs |
dimension |
|
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs |
dimension |
|
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.placementId |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.placementId |
metric |
|
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.vendor |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.brandSafetyVendorConfigs.{NUM}.vendor |
dimension |
|
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.reachVendorConfigs |
dimension |
|
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs |
dimension |
|
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.placementId |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.placementId |
metric |
|
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.vendor |
youtubeAndPartnersSettings.thirdPartyMeasurementConfigs.viewabilityVendorConfigs.{NUM}.vendor |
dimension |
|
youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration |
youtubeAndPartnersSettings.videoAdSequenceSettings.minimumDuration |
dimension |
|
youtubeAndPartnersSettings.videoAdSequenceSettings.steps |
youtubeAndPartnersSettings.videoAdSequenceSettings.steps |
dimension |
|
youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions |
youtubeAndPartnersSettings.viewFrequencyCap.maxImpressions |
dimension |
|
youtubeAndPartnersSettings.viewFrequencyCap.maxViews |
youtubeAndPartnersSettings.viewFrequencyCap.maxViews |
metric |
|
youtubeAndPartnersSettings.viewFrequencyCap.timeUnit |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnit |
dimension |
|
youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount |
youtubeAndPartnersSettings.viewFrequencyCap.timeUnitCount |
metric |
|
youtubeAndPartnersSettings.viewFrequencyCap.unlimited |
youtubeAndPartnersSettings.viewFrequencyCap.unlimited |
dimension |
|
youtubeAudienceSize |
youtubeAudienceSize |
The size of the audience for YouTube |
dimension |