Innovid
The table below gives information about all the data fields that you can import from Innovid.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
|
100% |
long |
Number of time the video was viewed entirely |
metric |
|
|
|
25% |
long |
Number of time the video was viewed till 25% of completion |
metric |
|
|
|
3rd Party Placement Id |
string |
Unique identifier of the placement from the 3rd party. |
dimension |
|
|
|
50% |
long |
Number of time the video was viewed till 50% of completion |
metric |
|
|
|
75% |
|
Number of time the video was viewed till 25% of completion |
|
|
|
|
Ad Id |
string |
Unique identifier of the ad |
dimension |
|
|
|
Advertiser Id |
string |
Unique identifier of the advertiser |
dimension |
|
|
|
Advertiser Name |
string |
Name of the advertiser |
dimension |
|
|
|
Awareness |
long |
Number of awareness the video generated |
metric |
|
|
|
Brand Id |
string |
Unique identifier of the brand |
dimension |
|
|
|
Brand Name |
string |
Name of the brand |
dimension |
|
|
|
Campaign Id |
string |
|
dimension |
|
|
|
Campaign Name |
string |
Name of the campaign |
dimension |
|
|
|
ClickThrough |
long |
Number of Clicks on the ad |
metric |
|
|
|
Client Id |
string |
|
dimension |
|
|
|
Client Name |
string |
Name of the client |
dimension |
|
|
|
Companion ClickThroughs |
long |
The number of Clicks recorded for companion creatives, which are additional creatives that accompany in-stream video |
metric |
|
|
|
Companion Impressions |
long |
The number of impressions recorded for companion creatives, which are additional creatives that accompany in-stream video |
metric |
|
|
|
Custom Field 1 |
|
Field n*1 created by the client |
|
|
|
|
Custom Field 2 |
|
Field n*2 created by the client |
|
|
|
|
Custom Field 3 |
|
Field n*3 created by the client |
|
|
|
|
Date |
Date |
Date |
dimension |
|
|
|
Engagements |
long |
Number of engagements the video generated |
metric |
|
|
|
Format Name |
string |
Name of the format of the video |
dimension |
|
|
|
Impressions |
long |
Number of times the ad was displayed |
metric |
|
|
|
Placement Id |
string |
Unique identifier of the placement |
dimension |
|
|
|
Placement Name |
string |
Name of the placement |
dimension |
|
|
|
Publisher Id |
string |
Unique identifier of the Publisher |
dimension |
|
|
|
Publisher Name |
string |
Name of the publisher |
dimension |
|
|
|
Skip |
long |
Number of time the video was skiped |
metric |
|
|
|
Tag Type |
string |
|
dimension |
|
|
|
Time Earned |
long |
Number of earned views x watch time |
metric |
|
|
|
Video Duration |
long |
Length (in sec) of the video |
metric |
|
|
|
Video Name |
string |
Name of the video |
dimension |
|