Innovid: Most-used fields#
The table below gives information about most-used fields that you can import from Innovid. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
3rd_party_placement_id |
3rd Party Placement Id |
metric |
|
Client Id |
Client Id |
metric |
|
Client Name |
Client Name |
Name of the client |
dimension |
Companion Impressions |
Companion Impressions |
The number of impressions recorded for companion creatives, which are additional creatives that accompany in-stream video |
dimension |
ad_id |
Ad Id |
dimension |
|
advertiser_id |
Advertiser Id |
metric |
|
advertiser_name |
Advertiser Name |
dimension |
|
awareness |
Awareness |
metric |
|
brand_id |
Brand Id |
metric |
|
brand_name |
Brand Name |
dimension |
|
campaign_id |
Campaign Id |
metric |
|
campaign_name |
Campaign Name |
dimension |
|
clickthrough |
ClickThrough |
metric |
|
companion_clickthroughs |
Companion ClickThroughs |
metric |
|
companion_impressions |
Companion Tracked Ads |
metric |
|
date |
Date |
dimension |
|
engagements |
Engagements |
metric |
|
format_name |
Format Name |
dimension |
|
impressions |
Impressions |
metric |
|
placement_id |
Placement Id |
metric |
|
placement_name |
Placement Name |
dimension |
|
publisher_id |
Publisher Id |
metric |
|
publisher_name |
Publisher Name |
dimension |
|
skip |
Skip |
metric |
|
tag_type |
Tag Type |
dimension |
|
time_earned |
Time Earned |
metric |
|
video_duration |
Video Duration |
metric |
|
video_name |
Video Name |
dimension |
|
vp100 |
100% |
metric |
|
vp25 |
25% |
metric |
|
vp50 |
50% |
metric |
|
vp75 |
75% |
metric |