Innovid: Most-used fields#
The table below gives information about most-used fields that you can import from Innovid. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Client Id Metric
A unique identifier for the client.
Client Name Dimension
Name of the client.
ad_id Ad Id Dimension
A unique identifier for the specific ad creative.
advertiser_id Advertiser Id Dimension
A unique identifier for the advertiser.
advertiser_name Advertiser Name Dimension
The name of the advertiser.
awareness Awareness Metric
A metric that measures the level of awareness generated by a video advertising campaign. This data is available as part of campaign delivery reports.
brand_id Brand Id Metric
A unique identifier for the brand.
brand_name Brand Name Dimension
The name of the brand associated with the campaign.
campaign_id Campaign Id Dimension
A unique identifier for the ad campaign.
campaign_name Campaign Name Dimension
The name of the ad campaign.
clickthrough ClickThrough Metric
A metric representing the number of times users clicked on the ad.
companion_clickthroughs Companion ClickThroughs Metric
The number of clicks recorded for companion creatives.
companion_impressions Companion Tracked Ads Metric
A metric for impressions recorded specifically for tracked companion ads.
date Date Dimension
The date of the report or event.
engagements Engagements Metric
A metric indicating user interactions with the ad beyond simple clicks, such as hovers, shares, or other custom events.
format_name Format Name Dimension
The name of the ad format used for the creative.
impressions Impressions Metric
The total number of times an ad was displayed.
measurable_impression Measurable Impression Metric
The count of ad impressions that meet the Interactive Advertising Bureau (IAB) criteria for being measurable, indicating that the ad has had the opportunity to be seen.
placement_id Placement Id Metric
A unique identifier for the ad placement.
placement_name Placement Name Dimension
The name of the ad placement where the creative was shown.
publisher_id Publisher Id Metric
A unique identifier for the publisher.
publisher_name Publisher Name Dimension
The name of the publisher where the ad was delivered.
skip Skip Metric
The number of times the video ad was skipped by users.
tag_type Tag Type Dimension
The type of ad tag used for the creative.
time_earned Time Earned Metric
A metric representing the total amount of time users actively engaged with the ad beyond the initial view, often indicating extended interaction.
video_duration Video Duration Metric
The total duration of the video creative.
video_name Video Name Dimension
The name of the video creative.
viewable_impression_iab Viewable Impression (IAB) Metric
The count of ad impressions that adhere to the Interactive Advertising Bureau (IAB) viewability standards, meaning the ad creative has met specific criteria for being considered viewable by a user.
views Views Metric
The total number of times a video ad creative was viewed by users. This metric is collected as part of Campaign Delivery reports.
vp100 100% Metric
The percentage of impressions where 100% of the video ad was in view.
vp25 25% Metric
The percentage of impressions where at least 25% of the video ad was in view.
vp50 50% Metric
The percentage of impressions where at least 50% of the video ad was in view.
vp75 75% Metric
The percentage of impressions where at least 75% of the video ad was in view.