Innovid: Most-used fields

The table below gives information about most-used fields that you can import from Innovid. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Client Id	Client Id	A unique identifier for the client.	metric
Client Name	Client Name	Name of the client.	dimension
ad_id	Ad Id	A unique identifier for the specific ad creative.	dimension
advertiser_id	Advertiser Id	A unique identifier for the advertiser.	metric
advertiser_name	Advertiser Name	The name of the advertiser.	dimension
awareness	Awareness	A metric that measures the level of awareness generated by a video advertising campaign. This data is available as part of campaign delivery reports.	metric
brand_id	Brand Id	A unique identifier for the brand.	metric
brand_name	Brand Name	The name of the brand associated with the campaign.	dimension
campaign_id	Campaign Id	A unique identifier for the ad campaign.	metric
campaign_name	Campaign Name	The name of the ad campaign.	dimension
clickthrough	ClickThrough	A metric representing the number of times users clicked on the ad.	metric
companion_clickthroughs	Companion ClickThroughs	The number of clicks recorded for companion creatives.	metric
companion_impressions	Companion Tracked Ads	A metric for impressions recorded specifically for tracked companion ads.	metric
date	Date	The date of the report or event.	dimension
engagements	Engagements	A metric indicating user interactions with the ad beyond simple clicks, such as hovers, shares, or other custom events.	metric
format_name	Format Name	The name of the ad format used for the creative.	dimension
impressions	Impressions	The total number of times an ad was displayed.	metric
measurable_impression	Measurable Impression	The count of ad impressions that meet the Interactive Advertising Bureau (IAB) criteria for being measurable, indicating that the ad has had the opportunity to be seen.	metric
placement_id	Placement Id	A unique identifier for the ad placement.	metric
placement_name	Placement Name	The name of the ad placement where the creative was shown.	dimension
publisher_id	Publisher Id	A unique identifier for the publisher.	metric
publisher_name	Publisher Name	The name of the publisher where the ad was delivered.	dimension
skip	Skip	The number of times the video ad was skipped by users.	metric
tag_type	Tag Type	The type of ad tag used for the creative.	dimension
time_earned	Time Earned	A metric representing the total amount of time users actively engaged with the ad beyond the initial view, often indicating extended interaction.	metric
video_duration	Video Duration	The total duration of the video creative.	metric
video_name	Video Name	The name of the video creative.	dimension
viewable_impression_iab	Viewable Impression (IAB)	The count of ad impressions that adhere to the Interactive Advertising Bureau (IAB) viewability standards, meaning the ad creative has met specific criteria for being considered viewable by a user.	metric
views	Views	The total number of times a video ad creative was viewed by users. This metric is collected as part of Campaign Delivery reports.	metric
vp100	100%	The percentage of impressions where 100% of the video ad was in view.	metric
vp25	25%	The percentage of impressions where at least 25% of the video ad was in view.	metric
vp50	50%	The percentage of impressions where at least 50% of the video ad was in view.	metric
vp75	75%	The percentage of impressions where at least 75% of the video ad was in view.	metric