Innovid: Most-used fields

The table below gives information about most-used fields that you can import from Innovid. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Client Id	Client Id	A unique identifier for the client.	metric
Client Name	Client Name	Name of the client.	dimension
Companion Impressions	Companion Impressions	The number of impressions recorded for companion creatives, which are additional creatives that accompany in-stream video.	dimension
ad_id	Ad Id	A unique identifier for the specific ad creative.	dimension
advertiser_country	advertiser_country		dimension
advertiser_id	Advertiser Id	A unique identifier for the advertiser.	metric
advertiser_name	Advertiser Name	The name of the advertiser.	dimension
brand_id	Brand Id	A unique identifier for the brand.	metric
brand_name	Brand Name	The name of the brand associated with the campaign.	dimension
campaign_id	Campaign Id	A unique identifier for the ad campaign.	metric
campaign_name	Campaign Name	The name of the ad campaign.	dimension
clickthrough	ClickThrough	A metric representing the number of times users clicked on the ad.	metric
companion_clickthroughs	Companion ClickThroughs	The number of clicks recorded for companion creatives.	metric
companion_impressions	Companion Tracked Ads	A metric for impressions recorded specifically for tracked companion ads.	metric
date	Date	The date of the report or event.	dimension
engagements	Engagements	A metric indicating user interactions with the ad beyond simple clicks, such as hovers, shares, or other custom events.	metric
format_name	Format Name	The name of the ad format used for the creative.	dimension
impressions	Impressions	The total number of times an ad was displayed.	metric
measurable_impression	Measurable Impression	The total count of impressions that were measurable, meaning they met the criteria to be assessed for viewability in viewability reports.	metric
measurable_player_size_l	Measurable Player Size L	The number of measurable impressions where the video player was categorized as Large in size.	metric
measurable_player_size_m	Measurable Player Size M	The number of measurable impressions where the video player was categorized as Medium in size.	metric
measurable_player_size_s	Measurable Player Size S	The number of measurable impressions where the video player was categorized as Small in size.	metric
measurable_player_volume_h	Measurable Player Volume H	The number of measurable impressions where the video player’s volume was categorized as High.	metric
measurable_player_volume_l	Measurable Player Volume L	The number of measurable impressions where the video player’s volume was categorized as Low.	metric
non_measurable_impression_iframe	Non Measurable Impression - Iframe	The number of non-measurable impressions attributed to being served within an iframe.	metric
non_measurable_impression_no_js	Non Measurable Impression - No JS	The number of non-measurable impressions where JavaScript was not available or executed.	metric
non_measurable_impression_other	Non Measurable Impression - Other	The number of non-measurable impressions attributed to reasons other than iframe, no JS, or VPAID.	metric
non_measurable_impression_vpaid	Non Measurable Impression - VAPID	The number of non-measurable impressions delivered using the VPAID (Video Player Ad-Serving Interface Definition) standard.	metric
placement_id	Placement Id	A unique identifier for the ad placement.	metric
placement_name	Placement Name	The name of the ad placement where the creative was shown.	dimension
publisher_id	Publisher Id	A unique identifier for the publisher.	metric
publisher_name	Publisher Name	The name of the publisher where the ad was delivered.	dimension
skip	Skip	The number of times the video ad was skipped by users.	metric
tag_type	Tag Type	The type of ad tag used for the creative.	dimension
time_earned	Time Earned	A metric representing the total amount of time users actively engaged with the ad beyond the initial view, often indicating extended interaction.	metric
video_duration	Video Duration	The total duration of the video creative.	metric
video_name	Video Name	The name of the video creative.	dimension
viewable_impression_iab	Viewable Impression (IAB)	The number of viewable impressions as defined by IAB (Interactive Advertising Bureau) standards, meaning a minimum percentage of the ad was in view for a minimum duration.	metric
viewable_player_size_l	Viewable Player Size L	The number of viewable impressions where the video player was categorized as Large in size.	metric
viewable_player_size_m	Viewable Player Size M	The number of viewable impressions where the video player was categorized as Medium in size.	metric
viewable_player_size_s	Viewable Player Size S	The number of viewable impressions where the video player was categorized as Small in size.	metric
viewable_player_volume_h	Viewable Player Volume H	The number of viewable impressions where the video player’s volume was categorized as High.	metric
viewable_player_volume_l	Viewable Player Volume L	The number of viewable impressions where the video player’s volume was categorized as Low.	metric
views	Views	The total number of times the video creative was viewed.	metric
vp100	100%	The percentage of impressions where 100% of the video ad was in view.	metric
vp25	25%	The percentage of impressions where at least 25% of the video ad was in view.	metric
vp50	50%	The percentage of impressions where at least 50% of the video ad was in view.	metric
vp75	75%	The percentage of impressions where at least 75% of the video ad was in view.	metric