Instagram Business

The table below gives information about all the data fields that you can import from Instagram Business.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Data Type

Description

Use in Adverity

Docs

Timezone

Timezone

DateTime

dimension

audience_city

audience_city

String

dimension

audience_country

audience_country

String

dimension

audience_gender_age

audience_gender_age

String

dimension

audience_locale

audience_locale

String

dimension

caption

caption

String

A caption for the photo/video

dimension

children

metric

comments

comments

Long

metric

comments_count

comments_count

Long

Number of comments for each of the media objects published

metric

date

date

Date

dimension

datetime

datetime

DateTime

dimension

email_contacts

email_contacts

Long

Total number of taps on the email link in the Business User's profile.

metric

engagement

engagement

Long

metric

engagements

long

Total number of likes and comments on the media object.

metric

exits

exits

Long

Number of times someone exited the story.

metric

fetch_date

fetch_date

Date

dimension

fetch_datetime

fetch_datetime

DateTime

dimension

follower_count

follower_count

Long

Total number of new followers each day within the specified range.

metric

get_directions_clicks

get_directions_clicks

Long

Total number of taps on the directions link in the Business User's profile.

metric

hashtag

metric

hashtag_id

metric

hidden

hidden

Boolean

Whether or not a comment is hidden. True or False values.

dimension

id

id

Long

ID

dimension

impressions

impressions

Long

Total number of times the media object has been seen.

metric

instagram_business_account_id

instagram_business_account_id

Long

Instagram business account ID

dimension

instagram_id

instagram_id

Long

Instagram ID

dimension

instagram_media_caption

instagram_media_caption

String

dimension

instagram_media_comments_count

instagram_media_comments_count

Long

metric

instagram_media_id

instagram_media_id

Long

dimension

instagram_media_like_count

instagram_media_like_count

Long

metric

instagram_media_permalink

instagram_media_permalink

String

dimension

instagram_media_product_type

instagram_media_product_type

String

dimension

instagram_media_shortcode

instagram_media_shortcode

String

dimension

instagram_media_thumbnail_url

instagram_media_thumbnail_url

String

dimension

instagram_media_timestamp

instagram_media_timestamp

String

dimension

instagram_media_type

instagram_media_type

String

dimension

instagram_media_url

instagram_media_url

String

dimension

instagram_media_username

instagram_media_username

String

dimension

instagram_media_video_title

instagram_media_video_title

String

dimension

instagram_name

instagram_name

String

Instagram name

dimension

instagram_story_caption

instagram_story_caption

String

metric

instagram_story_id

instagram_story_id

Long

dimension

instagram_story_permalink

instagram_story_permalink

String

dimension

instagram_story_thumbnail_url

instagram_story_thumbnail_url

String

dimension

instagram_story_type

instagram_story_type

String

dimension

instagram_story_url

instagram_story_url

String

dimension

instagram_username

instagram_username

String

Instagram username

dimension

lifetime_follower_count

lifetime_follower_count

Long

metric

like_count

like_count

Long

Number of likes for each of the media objects published

metric

likes

likes

Long

metric

media

string

dimension

media_id

metric

media_type

media_type

String

Media type. e.g. video, image

dimension

media_url

metric

online_followers

online_followers

String

dimension

period

period

String

metric

permalink

permalink

String

Permalink

dimension

phone_call_clicks

phone_call_clicks

Long

Total number of taps on the call link in the Business User's profile.

metric

plays

plays

Long

metric

profile_views

profile_views

Long

Total number of users who have viewed the Business User's profile within the specified period.

metric

reach

reach

Long

Total number of unique accounts that have seen the media object.

metric

replies

replies

Long

Total number of replies to the story.

metric

saved

saved

Long

Total number of unique accounts that have saved the media object.

metric

shares

shares

Long

metric

taps_back

taps_back

Long

Total number of taps to see this story's previous photo or video.

metric

taps_forward

taps_forward

Long

Total number of taps to see this story's next photo or video.

metric

text

text

String

dimension

text_message_clicks

text_message_clicks

Long

Total number of taps on the text message link in the Business User's profile.

metric

timestamp

timestamp

String

Timestamp in the following format 2017-08-31T18:10:00+0000

dimension

total_interactions

total_interactions

Long

metric

username

username

String

Username

dimension

video_views

video_views

Long

(Videos only) Total number of times the video has been seen. Returns 0 for videos in carousel albums.

metric

website_clicks

website_clicks

Long

Total number of taps on the website link in the Business User's profile.

metric