Instagram Business: Most-used fields#
The table below gives information about most-used fields that you can import from Instagram Business. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Account Name |
Account Name |
dimension |
|
Country |
Country |
dimension |
|
Follower Growth |
Follower Growth |
metric |
|
Reels Play Count |
Reels Play Count |
metric |
|
Total Plays |
Total Plays |
metric |
|
Video Views |
Video Views |
metric |
|
account_id |
account_id |
dimension |
|
account_name |
account_name |
dimension |
|
accounts_engaged |
accounts_engaged |
metric |
|
ad_creative_object_type |
ad_creative_object_type |
dimension |
|
age |
age |
dimension |
|
audience_city |
audience_city |
dimension |
|
audience_country |
audience_country |
dimension |
|
audience_gender_age |
audience_gender_age |
dimension |
|
audience_locale |
audience_locale |
dimension |
|
caption |
caption |
metric |
|
caption.text |
caption.text |
dimension |
|
carousel_album_engagement |
carousel_album_engagement |
metric |
|
carousel_album_impressions |
carousel_album_impressions |
metric |
|
carousel_album_reach |
carousel_album_reach |
metric |
|
carousel_album_saved |
carousel_album_saved |
dimension |
|
carousel_album_video_views |
carousel_album_video_views |
dimension |
|
children |
children |
metric |
|
clicks |
clicks |
metric |
|
clips_replays_count |
clips_replays_count |
metric |
|
comments |
comments |
metric |
|
comments.AD |
comments.AD |
metric |
|
comments.LIVE |
comments.LIVE |
metric |
|
comments.POST |
comments.POST |
metric |
|
comments.REEL |
comments.REEL |
metric |
|
comments_count |
comments_count |
metric |
|
date |
date |
metric |
|
datetime |
datetime |
metric |
|
email_contacts |
email_contacts |
metric |
|
engagement |
engagement |
dimension |
|
engagements |
engagements |
Total number of likes and comments on the media object. |
metric |
exits |
exits |
Number of times someone exited the story. |
dimension |
fetch_date |
fetch_date |
metric |
|
fetch_datetime |
fetch_datetime |
metric |
|
follower_count |
follower_count |
metric |
|
follower_count_by_breakdown |
follower_count_by_breakdown |
metric |
|
follower_demographics_age |
follower_demographics_age |
metric |
|
follower_demographics_city |
follower_demographics_city |
metric |
|
follower_demographics_country |
follower_demographics_country |
metric |
|
follower_demographics_gender |
follower_demographics_gender |
metric |
|
follower_demographics_gender_age |
follower_demographics_gender_age |
metric |
|
follower_demographics_gender_code |
follower_demographics_gender_code |
dimension |
|
follows |
follows |
metric |
|
follows_and_unfollows |
follows_and_unfollows |
metric |
|
follows_and_unfollows.FOLLOWER |
follows_and_unfollows.FOLLOWER |
metric |
|
follows_and_unfollows.NON_FOLLOWER |
follows_and_unfollows.NON_FOLLOWER |
metric |
|
gender |
gender |
dimension |
|
get_directions_clicks |
get_directions_clicks |
metric |
|
hashtag |
hashtag |
metric |
|
hashtag_id |
hashtag_id |
metric |
|
id |
id |
metric |
|
ig_reels_aggregated_all_plays_count |
ig_reels_aggregated_all_plays_count |
metric |
|
ig_reels_avg_watch_time |
ig_reels_avg_watch_time |
metric |
|
ig_reels_video_view_total_time |
ig_reels_video_view_total_time |
metric |
|
impressions |
impressions |
metric |
|
instagram_business_account_id |
instagram_business_account_id |
metric |
|
instagram_id |
instagram_id |
metric |
|
instagram_media_caption |
instagram_media_caption |
metric |
|
instagram_media_comments_count |
instagram_media_comments_count |
metric |
|
instagram_media_id |
instagram_media_id |
metric |
|
instagram_media_id_child |
metric |
||
instagram_media_id_child_{NUM} |
instagram_media_id_child_{NUM} |
dimension |
|
instagram_media_like_count |
instagram_media_like_count |
metric |
|
instagram_media_permalink |
instagram_media_permalink |
metric |
|
instagram_media_product_type |
instagram_media_product_type |
metric |
|
instagram_media_shortcode |
instagram_media_shortcode |
metric |
|
instagram_media_thumbnail_url |
instagram_media_thumbnail_url |
metric |
|
instagram_media_timestamp |
instagram_media_timestamp |
metric |
|
instagram_media_type |
instagram_media_type |
metric |
|
instagram_media_url |
instagram_media_url |
Use this dimension to preview an image |
metric |
instagram_media_url_child |
metric |
||
instagram_media_url_child_{NUM} |
instagram_media_url_child_{NUM} |
dimension |
|
instagram_media_username |
instagram_media_username |
metric |
|
instagram_media_video_title |
instagram_media_video_title |
dimension |
|
instagram_name |
instagram_name |
Instagram name |
metric |
instagram_story_caption |
instagram_story_caption |
metric |
|
instagram_story_id |
instagram_story_id |
metric |
|
instagram_story_permalink |
instagram_story_permalink |
metric |
|
instagram_story_thumbnail_url |
instagram_story_thumbnail_url |
metric |
|
instagram_story_type |
instagram_story_type |
metric |
|
instagram_story_url |
instagram_story_url |
metric |
|
instagram_username |
instagram_username |
metric |
|
interactions |
interactions |
metric |
|
lifetime_follower |
lifetime_follower |
metric |
|
lifetime_follower_count |
lifetime_follower_count |
metric |
|
lifetime_follower_country |
lifetime_follower_country |
metric |
|
lifetime_media_count |
media_count |
metric |
|
like_count |
like_count |
metric |
|
likes |
likes |
metric |
|
likes.AD |
likes.AD |
metric |
|
likes.IGTV |
likes.IGTV |
metric |
|
likes.POST |
likes.POST |
metric |
|
likes.REEL |
likes.REEL |
metric |
|
link |
link |
dimension |
|
media |
media |
dimension |
|
media.id |
media.id |
metric |
|
media_category |
media_category |
dimension |
|
media_id |
media_id |
metric |
|
media_type |
media_type |
metric |
|
media_url |
media_url |
metric |
|
navigation_swipe_forward |
navigation_swipe_forward |
metric |
|
navigation_tap_back |
navigation_tap_back |
metric |
|
navigation_tap_exit |
navigation_tap_exit |
metric |
|
navigation_tap_forward |
navigation_tap_forward |
metric |
|
online_followers |
online_followers |
dimension |
|
period |
period |
metric |
|
permalink |
permalink |
metric |
|
phone_call_clicks |
phone_call_clicks |
metric |
|
plays |
plays |
metric |
|
post_id |
post_id |
dimension |
|
post_publish_date |
post_publish_date |
dimension |
|
post_text |
post_text |
dimension |
|
post_type |
post_type |
dimension |
|
post_url |
post_url |
dimension |
|
posts |
posts |
metric |
|
profile_links_taps |
profile_links_taps |
metric |
|
profile_links_taps.CALL |
profile_links_taps.CALL |
metric |
|
profile_links_taps.DIRECTION |
profile_links_taps.DIRECTION |
metric |
|
profile_links_taps.EMAIL |
profile_links_taps.EMAIL |
metric |
|
profile_views |
profile_views |
metric |
|
profile_visits |
profile_visits |
metric |
|
reach |
reach |
metric |
|
reach.AD |
reach.AD |
metric |
|
reach.CAROUSEL_CONTAINER |
reach.CAROUSEL_CONTAINER |
metric |
|
reach.CAROUSEL_ITEM |
reach.CAROUSEL_ITEM |
metric |
|
reach.DEFAULT_DO_NOT_USE |
reach.DEFAULT_DO_NOT_USE |
metric |
|
reach.FOLLOWER |
reach.FOLLOWER |
metric |
|
reach.HIGHLIGHT_POST_FACADE |
reach.HIGHLIGHT_POST_FACADE |
metric |
|
reach.IGTV |
reach.IGTV |
metric |
|
reach.LIVE |
reach.LIVE |
metric |
|
reach.NON_FOLLOWER |
reach.NON_FOLLOWER |
metric |
|
reach.POST |
reach.POST |
metric |
|
reach.PROFILE_PIC |
reach.PROFILE_PIC |
metric |
|
reach.REEL |
reach.REEL |
metric |
|
reach.STORY |
reach.STORY |
metric |
|
replies |
replies |
metric |
|
saved |
metric |
||
saved.AD |
saved.AD |
metric |
|
saved.IGTV |
saved.IGTV |
metric |
|
saved.POST |
saved.POST |
metric |
|
saved.REEL |
saved.REEL |
metric |
|
saves |
saved |
metric |
|
shares |
shares |
metric |
|
shares.AD |
shares.AD |
metric |
|
shares.IGTV |
shares.IGTV |
metric |
|
shares.POST |
shares.POST |
metric |
|
shares.REEL |
shares.REEL |
metric |
|
social_comments |
social_comments |
metric |
|
social_engagements |
social_engagements |
metric |
|
social_follows |
social_follows |
dimension |
|
social_impressions |
social_impressions |
metric |
|
social_likes |
social_likes |
metric |
|
social_shares |
social_shares |
metric |
|
social_video_views |
social_video_views |
dimension |
|
social_video_views_{NUM} |
social_video_views_{NUM} |
dimension |
|
taps_back |
taps_back |
Total number of taps to see this story’s previous photo or video. |
dimension |
taps_forward |
taps_forward |
Total number of taps to see this story’s next photo or video. |
dimension |
text_message_clicks |
text_message_clicks |
metric |
|
thumbnail |
thumbnail |
dimension |
|
thumbnail_url |
thumbnail_url |
dimension |
|
time_creation_post |
time_creation_post |
dimension |
|
time_creation_post_day |
time_creation_post_day |
metric |
|
time_creation_post_hour |
time_creation_post_hour |
metric |
|
time_creation_post_minute |
time_creation_post_minute |
metric |
|
time_creation_post_month |
time_creation_post_month |
metric |
|
time_creation_post_second |
time_creation_post_second |
metric |
|
time_creation_post_year |
time_creation_post_year |
metric |
|
timestamp |
timestamp |
metric |
|
total_interactions |
total_interactions |
metric |
|
total_interactions.AD |
total_interactions.AD |
metric |
|
total_interactions.IGTV |
total_interactions.IGTV |
metric |
|
total_interactions.LIVE |
total_interactions.LIVE |
metric |
|
total_interactions.POST |
total_interactions.POST |
metric |
|
total_interactions.REEL |
total_interactions.REEL |
metric |
|
total_interactions.STORY |
total_interactions.STORY |
metric |
|
total_reach |
total_reach |
metric |
|
unfollows |
unfollows |
metric |
|
user |
user |
dimension |
|
user.id |
user.id |
metric |
|
username |
username |
metric |
|
video_views |
video_views |
metric |
|
views |
views |
metric |
|
views.AD |
views.AD |
metric |
|
views.CAROUSEL_CONTAINER |
views.CAROUSEL_CONTAINER |
metric |
|
views.CAROUSEL_ITEM |
views.CAROUSEL_ITEM |
metric |
|
views.DEFAULT_DO_NOT_USE |
views.DEFAULT_DO_NOT_USE |
metric |
|
views.FOLLOWER |
views.FOLLOWER |
metric |
|
views.HIGHLIGHT_POST_FACADE |
views.HIGHLIGHT_POST_FACADE |
metric |
|
views.IGTV |
views.IGTV |
metric |
|
views.LIVE |
views.LIVE |
metric |
|
views.NON_FOLLOWER |
views.NON_FOLLOWER |
metric |
|
views.POST |
views.POST |
metric |
|
views.PROFILE_PIC |
views.PROFILE_PIC |
metric |
|
views.REEL |
views.REEL |
metric |
|
views.STORY |
views.STORY |
metric |
|
views.UNKNOWN |
views.UNKNOWN |
metric |
|
website |
website |
dimension |
|
website_clicks |
website_clicks |
metric |