Instagram Business

The table below gives information about all the data fields that you can import from Instagram Business.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name	Field API name	Description	Use in Adverity
Hashtag	Hashtag		dimension
accounts_engaged	accounts_engaged		metric
	caption		metric
	children		metric
clips_replays_count	clips_replays_count		metric
comments	comments		metric
	comments_count		metric
date	date		metric
datetime	datetime		metric
engagement	engagement		metric
	engagements	Total number of likes and comments on the media object.	metric
exits	exits	Number of times someone exited the story.	metric
fetch_date	fetch_date		metric
fetch_datetime	fetch_datetime		metric
follower_count	follower_count		metric
follower_demographics_age	follower_demographics_age		metric
follower_demographics_country	follower_demographics_country		metric
follower_demographics_gender	follower_demographics_gender		metric
follows	follows		metric
	hashtag		metric
	hashtag_id		metric
hidden	hidden		metric
id	id		metric
ig_reels_aggregated_all_plays_count	ig_reels_aggregated_all_plays_count		metric
ig_reels_avg_watch_time	ig_reels_avg_watch_time		metric
ig_reels_video_view_total_time	ig_reels_video_view_total_time		metric
image	image		dimension
impressions	impressions		metric
instagram_business_account_id	instagram_business_account_id		metric
instagram_id	instagram_id		metric
instagram_media_caption	instagram_media_caption		metric
instagram_media_comments_count	instagram_media_comments_count		metric
instagram_media_id	instagram_media_id		metric
instagram_media_is_comment_enabled	instagram_media_is_comment_enabled		metric
instagram_media_like_count	instagram_media_like_count		metric
instagram_media_permalink	instagram_media_permalink		metric
instagram_media_product_type	instagram_media_product_type		metric
instagram_media_shortcode	instagram_media_shortcode		metric
instagram_media_thumbnail_url	instagram_media_thumbnail_url		metric
instagram_media_timestamp	instagram_media_timestamp		metric
instagram_media_type	instagram_media_type		metric
instagram_media_url	instagram_media_url		metric
instagram_media_username	instagram_media_username		metric
instagram_name	instagram_name		metric
instagram_name	instagram_name	Instagram name	dimension
instagram_story_caption	instagram_story_caption		metric
instagram_story_id	instagram_story_id		metric
instagram_story_permalink	instagram_story_permalink		metric
	instagram_story_thumbnail_url		metric
instagram_story_type	instagram_story_type		metric
instagram_story_url	instagram_story_url		metric
instagram_username	instagram_username		metric
lifetime_follower_count	lifetime_follower_count		metric
like_count	like_count		metric
likes	likes		metric
	media_id		metric
	media_type		metric
	media_url		metric
	navigation_swipe_forward		metric
	navigation_tap_back		metric
	navigation_tap_exit		metric
	navigation_tap_forward		metric
period	period		metric
	permalink		metric
phone_call_clicks	phone_call_clicks		metric
plays	plays		metric
profile_links_taps	profile_links_taps		metric
profile_visits	profile_visits		metric
reach	reach		metric
replies	replies		metric
	saved		metric
saved	saves		metric
shares	shares		metric
taps_back	taps_back	Total number of taps to see this story’s previous photo or video.	metric
taps_forward	taps_forward	Total number of taps to see this story’s next photo or video.	metric
text	text		metric
timestamp	timestamp		metric
total_interactions	total_interactions		metric
unfollows	unfollows		metric
username	username		metric