Kochava
The table below gives information about all the data fields that you can import from Kochava.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
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app_guid |
app_guid |
dimension |
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|
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attribution_attribution_action |
The action through which attribution was achieved, install or event. |
dimension |
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|
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attribution_campaign |
The user defined name for the campaign to which the event was attributed. |
dimension |
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|
|
attribution_campaign |
The datatypeva-specific ID of the campaign to which the the install was attributed. |
dimension |
|
|
|
attribution_campaign_id |
The datatypeva-specific ID of the campaign to which the event was attributed. |
dimension |
|
|
|
attribution_campaign_name |
The user defined name for the campaign to which the install was attributed. |
dimension |
|
|
|
attribution_creative |
Data received on event in the creative_id parameter. |
dimension |
|
|
|
attribution_creative |
Data received on install in the creative_id parameter. |
dimension |
|
|
|
attribution_date_adjusted |
The date and time of attribution (Adjusted to the Selected Time Zone). |
dimension |
|
|
|
attribution_date_utc |
The date and time of attribution. (Coordinated Universal Time). |
dimension |
|
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attribution_matched_by |
The means by which the user was attributed(click/impression). |
dimension |
|
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attribution_matched_to |
The initial action by which attribution was matched, impression or click or impression with click. |
dimension |
|
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attribution_network |
The datatypeva-specific ID of the Network to which the event was attributed. |
dimension |
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|
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attribution_network |
The datatypeva-specific ID of the Network to which the install was attributed. |
dimension |
|
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attribution_network_id |
Unique identifier associated with the network to which the event was attributed. |
dimension |
|
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attribution_network_name |
The name of the Network to which the install was attributed. |
dimension |
|
|
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attribution_seconds_since |
The number of seconds since attribution was made. |
metric |
|
|
|
attribution_site |
Identifies the site to which the install was served within the publisher partner. |
dimension |
|
|
|
attribution_site_id |
Identifies the site to which the event was attributed within the publisher partner. |
dimension |
|
|
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attribution_tier |
The tier/segment to which the attribution is associated. |
dimension |
|
|
|
attribution_timestamp |
The date and time of attribution(Coordinated Universal Time). |
dimension |
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|
attribution_timestamp_adjusted |
The date and time of attribution (Adjusted to the Selected Time Zone). |
dimension |
|
|
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attribution_tracker |
The datatypeva-specific ID of the tracker to which the event was attributed. |
dimension |
|
|
|
attribution_tracker |
The datatypeva-specific ID of the tracker to which the install was attributed. |
dimension |
|
|
|
attribution_tracker_id |
The datatypeva-specific ID of the tracker to which the event was attributed. |
dimension |
|
|
|
attribution_tracker_name |
The user defined name for the tracker to which the event was attributed. |
dimension |
|
|
|
attribution_tracker_name |
The user defined name for the tracker to which the install was attributed. |
dimension |
|
|
|
click_campaign |
The datatypeva-specific ID of the campaign to which the click was attributed. |
dimension |
|
|
|
click_campaign_name |
The user defined name for the campaign to which the click was attributed. |
dimension |
|
|
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click_country_code |
2-digit country designation where the click originated, based on IP lookup. |
dimension |
|
|
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click_creative |
Data received on click in the creative_id parameter. |
dimension |
|
|
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click_date_adjusted |
Date and time of the click (Selected Time Zone) |
dimension |
|
|
|
click_date_utc |
Date and time of the click (Coordinated Universal Time). |
dimension |
|
|
|
click_device_id |
An internal identifier used for mapping purposes. |
dimension |
|
|
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click_device_ua |
User Agent of the device gathered upon click. |
dimension |
|
|
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click_device_ver |
The device type and version of the device received on click. |
dimension |
|
|
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click_duplicate |
The ID assigned to duplicate clicks. |
dimension |
|
|
|
click_identifiers |
An array of all device identifiers received on the click. |
dimension |
|
|
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click_identifiers_adid |
Raw ADID provided on the click (Android specific). |
dimension |
|
|
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click_identifiers_android_id |
Raw Android_ID received on the click (Android specific). |
dimension |
|
|
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click_identifiers_android_id_md5 |
MD5 encrypted Android_ID received on the click (Android specific). |
dimension |
|
|
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click_identifiers_android_id_sha1 |
SHA1 encrypted Android_ID received on the click (Android specific). |
dimension |
|
|
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click_identifiers_custom |
Custom provided identifier received with the click. |
dimension |
|
|
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click_identifiers_email_0 |
Primary email address delivered with the click. |
dimension |
|
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click_identifiers_email_1 |
Secondary email address delivered with the click. |
dimension |
|
|
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click_identifiers_idfa |
Raw IDFA received on the click (iOS specific). |
dimension |
|
|
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click_identifiers_ip |
Raw IP address where the click originated. |
dimension |
|
|
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click_identifiers_waid |
Raw WAID received on the click (Windows specific). |
dimension |
|
|
|
click_ip |
The IP address from which the click originated. |
dimension |
|
|
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click_matched_impression |
ID representation of the impression which the click was matched to. |
dimension |
|
|
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click_matched_install |
ID representation of the install which matched to the click. |
dimension |
|
|
|
click_month |
The numeric value of the month the install was received. |
dimension |
|
|
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click_network |
The datatypeva-specific ID of the Network to which the click originated. |
dimension |
|
|
|
click_network_name |
The name of the Network to which the click originated. |
dimension |
|
|
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click_original_request |
Raw URL which was received for specific click. |
dimension |
|
|
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click_price |
The price per click. |
metric |
|
|
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click_site |
Identifies the site to which the click was served within the publisher partner. |
dimension |
|
|
|
click_status |
Indicator to define if the click has simply been received (publish) or matched to an install. |
dimension |
|
|
|
click_tier |
The click tier |
dimension |
|
|
|
click_tracker |
The datatypeva-specific ID of the tracker to which the click originated. |
dimension |
|
|
|
click_tracker_name |
The user defined name for the tracker to which the click originated. |
dimension |
|
|
|
clickgeo_area_code |
The area code where the click originated, based on IP lookup. |
dimension |
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|
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clickgeo_city |
The name of the city where the click originated, based on IP lookup. |
dimension |
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clickgeo_continent_code |
2-digit continent designation where the click originated, based on IP lookup. |
dimension |
|
|
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clickgeo_country_code |
2-digit country designation where the click originated, based on IP lookup. |
dimension |
|
|
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clickgeo_country_code3 |
3-digit country designation where the click originated, based on IP lookup. |
dimension |
|
|
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clickgeo_country_name |
The name of the country where the click originated, based on IP lookup. |
dimension |
|
|
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clickgeo_dma_code |
The code for the designated marketing area where the click originated, based on IP lookup. |
dimension |
|
|
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clickgeo_latitude |
The latitude where the click originated, based on IP lookup. |
dimension |
|
|
|
clickgeo_longitude |
The longitude where the click originated, based on IP lookup. |
dimension |
|
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clickgeo_postal_code |
The postal code of the region where the click originated, based on IP lookup. |
dimension |
|
|
|
clickgeo_region |
An alpha-numeric code identifying the geographic region where the click originated, based on IP lookup. |
dimension |
|
|
|
count |
Number of events (based on selection) during defined time frame. |
metric |
|
|
|
custom_dimensions |
Custom provided dimensions received with the event. |
dimension |
|
|
|
datatypeva_click_id |
Click ID assigned by datatypeva. |
dimension |
|
|
|
datatypeva_device_id |
datatypeva generated Unique ID assigned to device. |
dimension |
|
|
|
device_id_adid |
Raw ADID provided on the event (Android specific). |
dimension |
|
|
|
device_id_android_id |
Raw Android_ID received on the event (Android specific). |
dimension |
|
|
|
device_id_custom |
Custom provided identifier received with the event . |
dimension |
|
|
|
device_id_datatypeva |
Kochva generated Unique ID assigned to device. |
dimension |
|
|
|
device_id_idfa |
Raw IDFA provided on the event (iOS specific) |
dimension |
|
|
|
device_id_idfv |
Raw IDFV provided on the event (iOS specific) |
dimension |
|
|
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device_os |
The operating system of the device. |
dimension |
|
|
|
device_type |
The device type of the device. |
dimension |
|
|
|
device_version |
The device version of the mobile device. |
dimension |
|
|
|
dimension_count |
Number of custom events (based on selection). |
metric |
|
|
|
dimension_data |
Data provided dimensions received with the event. |
dimension |
|
|
|
dimension_sum |
The sum of event data. |
metric |
|
|
|
event_name |
The name of the advertiser defined and integrated event. |
dimension |
|
|
|
event_time_registered |
The time that the event was performed by the mobile device. |
dimension |
|
|
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geo_city |
The name of the city where the event originated, based on IP lookup. |
dimension |
|
|
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geo_country |
The name of the country where the event originated, based on IP lookup. |
dimension |
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|
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geo_lat |
The latitude where the event originated, based on IP lookup. |
dimension |
|
|
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geo_lon |
The longitude where the event originated, based on IP lookup. |
dimension |
|
|
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geo_region |
An alpha-numeric code identifying the geographic region where the event originated, based on IP lookup. |
dimension |
|
|
|
impression_campaign |
The datatypeva-specific ID of the campaign to which the impression is associated. |
dimension |
|
|
|
impression_campaign |
The datatypeva-specific ID of the campaign to which the click was attributed. |
dimension |
|
|
|
impression_campaign_name |
The user defined name for the campaign to which the impression is associated. |
dimension |
|
|
|
impression_campaign_name |
The user defined name for the campaign to which the click was attributed. |
dimension |
|
|
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impression_country_code |
2-digit country designation where the impression originated, based on IP lookup. |
dimension |
|
|
|
impression_creative |
The ID/name of the creative which was served with the impression. |
dimension |
|
|
|
impression_creative |
Data received on impression in the creative_id parameter. |
dimension |
|
|
|
impression_datatypeva_imp_id |
datatypeva generated unique identifier associated with the impression which has been received. |
dimension |
|
|
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impression_date_adjusted |
The date the impression occurred (Selected Time Zone). |
dimension |
|
|
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impression_date_utc |
Date and time of the impression (Coordinated Universal Time). |
dimension |
|
|
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impression_date_utc |
The date the impression occurred in UTC. |
dimension |
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|
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impression_device_ver |
The device type and version of the device which received on impression. |
dimension |
|
|
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impression_device_ver |
The device type and version of the device received on impression. |
dimension |
|
|
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impression_identifiers |
An array of all device identifiers received on the impression. |
dimension |
|
|
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impression_imp_id |
Unique identifier associated with the impression which has been received. |
dimension |
|
|
|
impression_ip |
The IP address from which the impression originated. |
dimension |
|
|
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impression_matched_click |
ID representation of the click which the impression was matched to. |
dimension |
|
|
|
impression_matched_install |
ID representation of the install which matched to the impression. |
dimension |
|
|
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impression_network |
The datatypeva-specific ID of the Network to which the impression originated. |
dimension |
|
|
|
impression_network_name |
The name of the Network to which the impression originated. |
dimension |
|
|
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impression_original_request |
Raw URL which was received for specific impression. |
dimension |
|
|
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impression_site |
Identifies the site to which the impression was served within the publisher partner. |
dimension |
|
|
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impression_tier |
The tier/segment to which the impression is associated. |
dimension |
|
|
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impression_tracker |
The datatypeva-specific ID of the tracker to which the impression is associated. |
dimension |
|
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impression_tracker |
The datatypeva-specific ID of the tracker to which the impression was attributed. |
dimension |
|
|
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impression_tracker_name |
The user defined name for the tracker to which the impression is associated. |
dimension |
|
|
|
impression_tracker_name |
The user defined name for the tracker to which the click was attributed. |
dimension |
|
|
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install_click_date_adjusted |
The date and time the click occurred which led to install (Selected Time Zone). |
dimension |
|
|
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install_click_date_utc |
The date and time the click occurred which led to install (Coordinated Universal Time). |
dimension |
|
|
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install_datatypeva_device_id |
Install ID assigned by datatypeva |
dimension |
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install_date_adjusted |
The date the install occurred (Selected Time Zone). |
dimension |
|
|
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install_date_adjusted |
The date and time of install (Selected Time Zone). |
dimension |
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install_date_utc |
Date and time of the install (Coordinated Universal Time). |
dimension |
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install_date_utc |
The date and time of install (Coordinated Universal Time). |
dimension |
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install_device_ua |
User Agent of the device gathered upon install. |
dimension |
|
|
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install_device_version |
The device type and version of the device received on install. |
dimension |
|
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install_device_version |
The device version of the mobile device. |
dimension |
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|
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install_devices_adid |
Raw ADID provided on the install (Android specific). |
dimension |
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install_devices_adid |
Raw ADID provided on install (Android specific). |
dimension |
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install_devices_android_id |
Raw Android_ID provided on the install (Android specific). |
dimension |
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install_devices_android_id |
Raw Android_ID received on install (Android specific). |
dimension |
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install_devices_custom |
Custom provided identifier received with the install. |
dimension |
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install_devices_custom |
Custom provided identifier received with install. |
dimension |
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install_devices_custom_id |
Unique identifier associated with the custom provided identifier. |
dimension |
|
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install_devices_email_0 |
Primary email address delivered with the install. |
dimension |
|
|
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install_devices_email_0 |
Primary email address delivered with install. |
dimension |
|
|
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install_devices_email_1 |
Secondary email address delivered with the install. |
dimension |
|
|
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install_devices_email_1 |
Secondary email address delivered with the click. |
dimension |
|
|
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install_devices_idfa |
Raw IDFA provided on the install (iOS specific). |
dimension |
|
|
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install_devices_idfa |
Raw IDFA received on install (iOS specific). |
dimension |
|
|
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install_devices_ids |
An array of the device identifiers received on install. |
dimension |
|
|
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install_devices_ids |
An array of all device identifiers received on install. |
dimension |
|
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install_devices_ip |
The IP address from which the install originated. |
dimension |
|
|
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install_devices_waid |
Raw WAID received on install (Windows specific). |
dimension |
|
|
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install_impression_date_adjusted |
The date and time the impression occurred which led to install (Selected Time Zone). |
dimension |
|
|
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install_impression_date_utc |
The date and time the impression occurred which led to install (Coordinated Universal Time). |
dimension |
|
|
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install_matched_by |
Defines the nature of the data point on which the click was matched to the install. |
dimension |
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|
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install_matched_by |
The ID type to which installation is attributed. |
dimension |
|
|
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install_matched_on |
ID representation of the install which matched to the click. |
dimension |
|
|
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install_matched_on |
Unique identifier to which the install is matched on. |
dimension |
|
|
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install_original_request |
Raw URL which was received for specific install. |
dimension |
|
|
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install_price |
The user defined price per click or price per install. |
metric |
|
|
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install_receipt_status |
Indication whether a receipt was received from the app store for the associated install as well as the level of authentication of the receipt. |
dimension |
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|
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install_reprocessed_for |
If a value is present this signifies that the install was a reprocessed install(not the first install from the device). |
dimension |
|
|
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install_san_original |
The original Self Attributing Network to which the install is attributed. |
dimension |
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|
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install_status |
Indicator to define if an install has been simply been received (publish) or matched to a click. |
dimension |
|
|
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installgeo_area_code |
The area code where the install originated, based on IP lookup. |
dimension |
|
|
|
installgeo_city |
The name of the city where the install originated, based on IP lookup. |
dimension |
|
|
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installgeo_continent_code |
2-digit continent designation where the impression originated, based on IP lookup. |
dimension |
|
|
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installgeo_country_code |
2-digit continent designation where the install originated, based on IP lookup. |
dimension |
|
|
|
installgeo_country_code3 |
3-digit continent designation where the impression originated, based on IP lookup. |
dimension |
|
|
|
installgeo_country_name |
The name of the country where the install originated, based on IP lookup. |
dimension |
|
|
|
installgeo_dma_code |
The code for the designated marketing area where the install originated, based on IP lookup. |
dimension |
|
|
|
installgeo_latitude |
The latitude where the install originated, based on IP lookup. |
dimension |
|
|
|
installgeo_longitude |
The longitude where the install originated, based on IP lookup. |
dimension |
|
|
|
installgeo_postal_code |
The postal code of the region where the install originated, based on IP lookup. |
dimension |
|
|
|
installgeo_region |
An alpha-numeric code identifying the geographic region where the install originated, based on IP lookup. |
dimension |
|
|
|
is_reengagement |
Indicator if event is being attributed to the last reengagment. |
dimension |
|
|
|
partner_click_id |
Click ID as received from the partner. |
dimension |
|
|
|
reengage_campaign |
Date and time of the event (Coordinated Universal Time). |
dimension |
|
|
|
reengage_campaign_name |
Date and time of the event (Selected Time Zone). |
dimension |
|
|
|
reengage_click_date_adjusted |
Date and time of the click (Selcted Time Zone). |
dimension |
|
|
|
reengage_click_date_utc |
Date and time of the click (Coordinated Universal Time). |
dimension |
|
|
|
reengage_click_month |
The numeric value of the month the click was received. |
dimension |
|
|
|
reengage_country_code |
2-digit country designation where the reengagement originated, based on IP lookup. |
dimension |
|
|
|
reengage_creative |
Data received on reengagment in the creative_id parameter. |
dimension |
|
|
|
reengage_device_id |
The primary device ID received on reengagment. |
dimension |
|
|
|
reengage_device_ver |
The device type and version of the device received on reengagement. |
dimension |
|
|
|
reengage_duplicate |
The ID assigned to duplicate rengagments. |
dimension |
|
|
|
reengage_event_date_adjusted |
Date and time of the event (Selected Time Zone). |
dimension |
|
|
|
reengage_event_date_utc |
Date and time of the event (Coordinated Universal Time). |
dimension |
|
|
|
reengage_event_name |
The name of the advertiser defined and integrated event for reengagement. |
dimension |
|
|
|
reengage_identifiers |
Identifiers available for attribution on the reengagement. |
dimension |
|
|
|
reengage_ip |
Raw IP address where the reengagement originated. |
dimension |
|
|
|
reengage_matched_impression |
ID representation of the impression which the reengagment was matched to. |
dimension |
|
|
|
reengage_matched_install |
ID representation of the install which matched to the reengagment. |
dimension |
|
|
|
reengage_network |
The datatypeva-specific ID of the Network to which the reengagment originated. |
dimension |
|
|
|
reengage_network_name |
The name of the Network to which the reengagment originated. |
dimension |
|
|
|
reengage_original_request |
Raw URL which was received for specific reengagment. |
dimension |
|
|
|
reengage_site |
Identifies the site to which the reengagment was served within the publisher partner. |
dimension |
|
|
|
reengage_status |
Indicator to define if the click has been matched to an event for reengagment. |
dimension |
|
|
|
reengage_tier |
The tier/segment to which the reengagement is associated. |
dimension |
|
|
|
reengage_tracker |
The datatypeva-specific ID of the tracker to which the reengagment originated. |
dimension |
|
|
|
reengage_tracker_name |
The user defined name for the tracker to which the reengagment originated. |
dimension |
|
|
|
reengagegeo_area_code |
The area code where the reengagement originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_city |
The name of the city where the reengagement originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_continent_code |
2-digit continent designation where the reengagment originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_country_code |
2-digit country designation where the reengagment originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_country_code3 |
3-digit country designation where the reengagment originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_country_name |
The name of the country where the reengagment originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_dma_code |
The code for the designated marketing area where the reengagment originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_latitude |
The latitude where the reengagment originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_longitude |
The longitude where the reengagement originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_postal_code |
The postal code of the region where the reengagement originated, based on IP lookup. |
dimension |
|
|
|
reengagegeo_region |
An alpha-numeric code identifying the geographic region where the reengagement originated, based on IP lookup. |
dimension |
|
|
|
request_ip |
The IP address from which the request originated. |
dimension |
|
|
|
request_ua |
User Agent from which the request originated. |
dimension |
|
|
|
timestamp_adjusted |
The date and time of the event (Selected Time Zone). |
dimension |
|
|
|
timestamp_utc |
The date and time of the event (Coordinated Universal Time). |
dimension |
|