Kochava

app_guid

string

app_guid

dimension

attribution_attribution_action

string

The action through which attribution was achieved, install or event.

dimension

attribution_campaign

string

The user defined name for the campaign to which the event was attributed.

dimension

attribution_campaign

string

The datatypeva-specific ID of the campaign to which the the install was attributed.

dimension

attribution_campaign_id

string

The datatypeva-specific ID of the campaign to which the event was attributed.

dimension

attribution_campaign_name

string

The user defined name for the campaign to which the install was attributed.

dimension

attribution_creative

string

Data received on event in the creative_id parameter.

dimension

attribution_creative

string

Data received on install in the creative_id parameter.

dimension

attribution_date_adjusted

datetime

The date and time of attribution (Adjusted to the Selected Time Zone).

dimension

attribution_date_utc

datetime

The date and time of attribution. (Coordinated Universal Time).

dimension

attribution_matched_by

string

The means by which the user was attributed(click/impression).

dimension

attribution_matched_to

string

The initial action by which attribution was matched, impression or click or impression with click.

dimension

attribution_network

string

The datatypeva-specific ID of the Network to which the event was attributed.

dimension

attribution_network

string

The datatypeva-specific ID of the Network to which the install was attributed.

dimension

attribution_network_id

string

Unique identifier associated with the network to which the event was attributed.

dimension

attribution_network_name

string

The name of the Network to which the install was attributed.

dimension

attribution_seconds_since

long

The number of seconds since attribution was made.

metric

attribution_site

string

Identifies the site to which the install was served within the publisher partner.

dimension

attribution_site_id

string

Identifies the site to which the event was attributed within the publisher partner.

dimension

attribution_tier

string

The tier/segment to which the attribution is associated.

dimension

attribution_timestamp

datetime

The date and time of attribution(Coordinated Universal Time).

dimension

attribution_timestamp_adjusted

datetime

The date and time of attribution (Adjusted to the Selected Time Zone).

dimension

attribution_tracker

string

The datatypeva-specific ID of the tracker to which the event was attributed.

dimension

attribution_tracker

string

The datatypeva-specific ID of the tracker to which the install was attributed.

dimension

attribution_tracker_id

string

The datatypeva-specific ID of the tracker to which the event was attributed.

dimension

attribution_tracker_name

string

The user defined name for the tracker to which the event was attributed.

dimension

attribution_tracker_name

string

The user defined name for the tracker to which the install was attributed.

dimension

click_campaign

string

The datatypeva-specific ID of the campaign to which the click was attributed.

dimension

click_campaign_name

string

The user defined name for the campaign to which the click was attributed.

dimension

click_country_code

string

2-digit country designation where the click originated, based on IP lookup.

dimension

click_creative

string

Data received on click in the creative_id parameter.

dimension

click_date_adjusted

datetime

Date and time of the click (Selected Time Zone)

dimension

click_date_utc

datetime

Date and time of the click (Coordinated Universal Time).

dimension

click_device_id

string

An internal identifier used for mapping purposes.

dimension

click_device_ua

string

User Agent of the device gathered upon click.

dimension

click_device_ver

string

The device type and version of the device received on click.

dimension

click_duplicate

string

The ID assigned to duplicate clicks.

dimension

click_identifiers

string

An array of all device identifiers received on the click.

dimension

click_identifiers_adid

string

Raw ADID provided on the click (Android specific).

dimension

click_identifiers_android_id

string

Raw Android_ID received on the click (Android specific).

dimension

click_identifiers_android_id_md5

string

MD5 encrypted Android_ID received on the click (Android specific).

dimension

click_identifiers_android_id_sha1

string

SHA1 encrypted Android_ID received on the click (Android specific).

dimension

click_identifiers_custom

string

Custom provided identifier received with the click.

dimension

click_identifiers_email_0

string

Primary email address delivered with the click.

dimension

click_identifiers_email_1

string

Secondary email address delivered with the click.

dimension

click_identifiers_idfa

string

Raw IDFA received on the click (iOS specific).

dimension

click_identifiers_ip

string

Raw IP address where the click originated.

dimension

click_identifiers_waid

string

Raw WAID received on the click (Windows specific).

dimension

click_ip

string

The IP address from which the click originated.

dimension

click_matched_impression

string

ID representation of the impression which the click was matched to.

dimension

click_matched_install

string

ID representation of the install which matched to the click.

dimension

click_month

string

The numeric value of the month the install was received.

dimension

click_network

string

The datatypeva-specific ID of the Network to which the click originated.

dimension

click_network_name

string

The name of the Network to which the click originated.

dimension

click_original_request

string

Raw URL which was received for specific click.

dimension

click_price

currency

The price per click.

metric

click_site

string

Identifies the site to which the click was served within the publisher partner.

dimension

click_status

string

Indicator to define if the click has simply been received (publish) or matched to an install.

dimension

click_tier

string

The click tier

dimension

click_tracker

string

The datatypeva-specific ID of the tracker to which the click originated.

dimension

click_tracker_name

string

The user defined name for the tracker to which the click originated.

dimension

clickgeo_area_code

string

The area code where the click originated, based on IP lookup.

dimension

clickgeo_city

string

The name of the city where the click originated, based on IP lookup.

dimension

clickgeo_continent_code

string

2-digit continent designation where the click originated, based on IP lookup.

dimension

clickgeo_country_code

string

2-digit country designation where the click originated, based on IP lookup.

dimension

clickgeo_country_code3

string

3-digit country designation where the click originated, based on IP lookup.

dimension

clickgeo_country_name

string

The name of the country where the click originated, based on IP lookup.

dimension

clickgeo_dma_code

string

The code for the designated marketing area where the click originated, based on IP lookup.

dimension

clickgeo_latitude

string

The latitude where the click originated, based on IP lookup.

dimension

clickgeo_longitude

string

The longitude where the click originated, based on IP lookup.

dimension

clickgeo_postal_code

string

The postal code of the region where the click originated, based on IP lookup.

dimension

clickgeo_region

string

An alpha-numeric code identifying the geographic region where the click originated, based on IP lookup.

dimension

count

long

Number of events (based on selection) during defined time frame.

metric

custom_dimensions

string

Custom provided dimensions received with the event.

dimension

datatypeva_click_id

string

Click ID assigned by datatypeva.

dimension

datatypeva_device_id

string

datatypeva generated Unique ID assigned to device.

dimension

device_id_adid

string

Raw ADID provided on the event (Android specific).

dimension

device_id_android_id

string

Raw Android_ID received on the event (Android specific).

dimension

device_id_custom

string

Custom provided identifier received with the event .

dimension

device_id_datatypeva

string

Kochva generated Unique ID assigned to device.

dimension

device_id_idfa

string

Raw IDFA provided on the event (iOS specific)

dimension

device_id_idfv

string

Raw IDFV provided on the event (iOS specific)

dimension

device_os

string

The operating system of the device.

dimension

device_type

string

The device type of the device.

dimension

device_version

string

The device version of the mobile device.

dimension

dimension_count

long

Number of custom events (based on selection).

metric

dimension_data

string

Data provided dimensions received with the event.

dimension

dimension_sum

long

The sum of event data.

metric

event_name

string

The name of the advertiser defined and integrated event.

dimension

event_time_registered

string

The time that the event was performed by the mobile device.

dimension

geo_city

string

The name of the city where the event originated, based on IP lookup.

dimension

geo_country

string

The name of the country where the event originated, based on IP lookup.

dimension

geo_lat

string

The latitude where the event originated, based on IP lookup.

dimension

geo_lon

string

The longitude where the event originated, based on IP lookup.

dimension

geo_region

string

An alpha-numeric code identifying the geographic region where the event originated, based on IP lookup.

dimension

impression_campaign

string

The datatypeva-specific ID of the campaign to which the impression is associated.

dimension

impression_campaign

string

The datatypeva-specific ID of the campaign to which the click was attributed.

dimension

impression_campaign_name

string

The user defined name for the campaign to which the impression is associated.

dimension

impression_campaign_name

string

The user defined name for the campaign to which the click was attributed.

dimension

impression_country_code

string

2-digit country designation where the impression originated, based on IP lookup.

dimension

impression_creative

string

The ID/name of the creative which was served with the impression.

dimension

impression_creative

string

Data received on impression in the creative_id parameter.

dimension

impression_datatypeva_imp_id

string

datatypeva generated unique identifier associated with the impression which has been received.

dimension

impression_date_adjusted

datetime

The date the impression occurred (Selected Time Zone).

dimension

impression_date_utc

datetime

Date and time of the impression (Coordinated Universal Time).

dimension

impression_date_utc

datetime

The date the impression occurred in UTC.

dimension

impression_device_ver

string

The device type and version of the device which received on impression.

dimension

impression_device_ver

string

The device type and version of the device received on impression.

dimension

impression_identifiers

string

An array of all device identifiers received on the impression.

dimension

impression_imp_id

string

Unique identifier associated with the impression which has been received.

dimension

impression_ip

string

The IP address from which the impression originated.

dimension

impression_matched_click

string

ID representation of the click which the impression was matched to.

dimension

impression_matched_install

string

ID representation of the install which matched to the impression.

dimension

impression_network

string

The datatypeva-specific ID of the Network to which the impression originated.

dimension

impression_network_name

string

The name of the Network to which the impression originated.

dimension

impression_original_request

string

Raw URL which was received for specific impression.

dimension

impression_site

string

Identifies the site to which the impression was served within the publisher partner.

dimension

impression_tier

string

The tier/segment to which the impression is associated.

dimension

impression_tracker

string

The datatypeva-specific ID of the tracker to which the impression is associated.

dimension

impression_tracker

string

The datatypeva-specific ID of the tracker to which the impression was attributed.

dimension

impression_tracker_name

string

The user defined name for the tracker to which the impression is associated.

dimension

impression_tracker_name

string

The user defined name for the tracker to which the click was attributed.

dimension

install_click_date_adjusted

datetime

The date and time the click occurred which led to install (Selected Time Zone).

dimension

install_click_date_utc

datetime

The date and time the click occurred which led to install (Coordinated Universal Time).

dimension

install_datatypeva_device_id

string

Install ID assigned by datatypeva

dimension

install_date_adjusted

datetime

The date the install occurred (Selected Time Zone).

dimension

install_date_adjusted

datetime

The date and time of install (Selected Time Zone).

dimension

install_date_utc

datetime

Date and time of the install (Coordinated Universal Time).

dimension

install_date_utc

datetime

The date and time of install (Coordinated Universal Time).

dimension

install_device_ua

string

User Agent of the device gathered upon install.

dimension

install_device_version

string

The device type and version of the device received on install.

dimension

install_device_version

string

The device version of the mobile device.

dimension

install_devices_adid

string

Raw ADID provided on the install (Android specific).

dimension

install_devices_adid

string

Raw ADID provided on install (Android specific).

dimension

install_devices_android_id

string

Raw Android_ID provided on the install (Android specific).

dimension

install_devices_android_id

string

Raw Android_ID received on install (Android specific).

dimension

install_devices_custom

string

Custom provided identifier received with the install.

dimension

install_devices_custom

string

Custom provided identifier received with install.

dimension

install_devices_custom_id

string

Unique identifier associated with the custom provided identifier.

dimension

install_devices_email_0

string

Primary email address delivered with the install.

dimension

install_devices_email_0

string

Primary email address delivered with install.

dimension

install_devices_email_1

string

Secondary email address delivered with the install.

dimension

install_devices_email_1

string

Secondary email address delivered with the click.

dimension

install_devices_idfa

string

Raw IDFA provided on the install (iOS specific).

dimension

install_devices_idfa

string

Raw IDFA received on install (iOS specific).

dimension

install_devices_ids

string

An array of the device identifiers received on install.

dimension

install_devices_ids

string

An array of all device identifiers received on install.

dimension

install_devices_ip

string

The IP address from which the install originated.

dimension

install_devices_waid

string

Raw WAID received on install (Windows specific).

dimension

install_impression_date_adjusted

datetime

The date and time the impression occurred which led to install (Selected Time Zone).

dimension

install_impression_date_utc

datetime

The date and time the impression occurred which led to install (Coordinated Universal Time).

dimension

install_matched_by

string

Defines the nature of the data point on which the click was matched to the install.

dimension

install_matched_by

string

The ID type to which installation is attributed.

dimension

install_matched_on

string

ID representation of the install which matched to the click.

dimension

install_matched_on

string

Unique identifier to which the install is matched on.

dimension

install_original_request

string

Raw URL which was received for specific install.

dimension

install_price

currency

The user defined price per click or price per install.

metric

install_receipt_status

string

Indication whether a receipt was received from the app store for the associated install as well as the level of authentication of the receipt.

dimension

install_reprocessed_for

string

If a value is present this signifies that the install was a reprocessed install(not the first install from the device).

dimension

install_san_original

string

The original Self Attributing Network to which the install is attributed.

dimension

install_status

string

Indicator to define if an install has been simply been received (publish) or matched to a click.

dimension

installgeo_area_code

string

The area code where the install originated, based on IP lookup.

dimension

installgeo_city

string

The name of the city where the install originated, based on IP lookup.

dimension

installgeo_continent_code

string

2-digit continent designation where the impression originated, based on IP lookup.

dimension

installgeo_country_code

string

2-digit continent designation where the install originated, based on IP lookup.

dimension

installgeo_country_code3

string

3-digit continent designation where the impression originated, based on IP lookup.

dimension

installgeo_country_name

string

The name of the country where the install originated, based on IP lookup.

dimension

installgeo_dma_code

string

The code for the designated marketing area where the install originated, based on IP lookup.

dimension

installgeo_latitude

string

The latitude where the install originated, based on IP lookup.

dimension

installgeo_longitude

string

The longitude where the install originated, based on IP lookup.

dimension

installgeo_postal_code

string

The postal code of the region where the install originated, based on IP lookup.

dimension

installgeo_region

string

An alpha-numeric code identifying the geographic region where the install originated, based on IP lookup.

dimension

is_reengagement

string

Indicator if event is being attributed to the last reengagment.

dimension

partner_click_id

string

Click ID as received from the partner.

dimension

reengage_campaign

datetime

Date and time of the event (Coordinated Universal Time).

dimension

reengage_campaign_name

datetime

Date and time of the event (Selected Time Zone).

dimension

reengage_click_date_adjusted

datetime

Date and time of the click (Selcted Time Zone).

dimension

reengage_click_date_utc

datetime

Date and time of the click (Coordinated Universal Time).

dimension

reengage_click_month

string

The numeric value of the month the click was received.

dimension

reengage_country_code

string

2-digit country designation where the reengagement originated, based on IP lookup.

dimension

reengage_creative

string

Data received on reengagment in the creative_id parameter.

dimension

reengage_device_id

string

The primary device ID received on reengagment.

dimension

reengage_device_ver

string

The device type and version of the device received on reengagement.

dimension

reengage_duplicate

string

The ID assigned to duplicate rengagments.

dimension

reengage_event_date_adjusted

datetime

Date and time of the event (Selected Time Zone).

dimension

reengage_event_date_utc

datetime

Date and time of the event (Coordinated Universal Time).

dimension

reengage_event_name

string

The name of the advertiser defined and integrated event for reengagement.

dimension

reengage_identifiers

string

Identifiers available for attribution on the reengagement.

dimension

reengage_ip

string

Raw IP address where the reengagement originated.

dimension

reengage_matched_impression

string

ID representation of the impression which the reengagment was matched to.

dimension

reengage_matched_install

string

ID representation of the install which matched to the reengagment.

dimension

reengage_network

string

The datatypeva-specific ID of the Network to which the reengagment originated.

dimension

reengage_network_name

string

The name of the Network to which the reengagment originated.

dimension

reengage_original_request

string

Raw URL which was received for specific reengagment.

dimension

reengage_site

string

Identifies the site to which the reengagment was served within the publisher partner.

dimension

reengage_status

string

Indicator to define if the click has been matched to an event for reengagment.

dimension

reengage_tier

string

The tier/segment to which the reengagement is associated.

dimension

reengage_tracker

string

The datatypeva-specific ID of the tracker to which the reengagment originated.

dimension

reengage_tracker_name

string

The user defined name for the tracker to which the reengagment originated.

dimension

reengagegeo_area_code

string

The area code where the reengagement originated, based on IP lookup.

dimension

reengagegeo_city

string

The name of the city where the reengagement originated, based on IP lookup.

dimension

reengagegeo_continent_code

string

2-digit continent designation where the reengagment originated, based on IP lookup.

dimension

reengagegeo_country_code

string

2-digit country designation where the reengagment originated, based on IP lookup.

dimension

reengagegeo_country_code3

string

3-digit country designation where the reengagment originated, based on IP lookup.

dimension

reengagegeo_country_name

string

The name of the country where the reengagment originated, based on IP lookup.

dimension

reengagegeo_dma_code

string

The code for the designated marketing area where the reengagment originated, based on IP lookup.

dimension

reengagegeo_latitude

string

The latitude where the reengagment originated, based on IP lookup.

dimension

reengagegeo_longitude

string

The longitude where the reengagement originated, based on IP lookup.

dimension

reengagegeo_postal_code

string

The postal code of the region where the reengagement originated, based on IP lookup.

dimension

reengagegeo_region

string

An alpha-numeric code identifying the geographic region where the reengagement originated, based on IP lookup.

dimension

request_ip

string

The IP address from which the request originated.

dimension

request_ua

string

User Agent from which the request originated.

dimension

timestamp_adjusted

datetime

The date and time of the event (Selected Time Zone).

dimension

timestamp_utc

datetime

The date and time of the event (Coordinated Universal Time).

dimension