Kochava: Most-used fields

The table below gives information about most-used fields that you can import from Kochava. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
app_guid	app_guid	The unique identifier for the application.	dimension
attribution_attribution_action	attribution_attribution_action	The specific action that led to an attribution, such as a click or impression.	dimension
attribution_campaign	attribution_campaign	The Kochava-specific ID of the campaign to which the event was attributed.	dimension
attribution_campaign_id	attribution_campaign_id	The Kochava-specific ID of the campaign to which the event was attributed. This is synonymous with ‘attribution_campaign’.	dimension
attribution_campaign_name	attribution_campaign_name	The user-defined name for the campaign to which the event was attributed.	dimension
attribution_creative	attribution_creative	The data received from the creative_id parameter for the attributed event.	dimension
attribution_date_adjusted	attribution_date_adjusted	The date of attribution, adjusted for a specific time zone.	dimension
attribution_date_utc	attribution_date_utc	The date and time of attribution in Coordinated Universal Time (UTC).	dimension
attribution_matched_by	attribution_matched_by	The method or identifier by which the attribution was made (e.g., device ID, IP address).	dimension
attribution_matched_to	attribution_matched_to	The entity (e.g., click, impression) to which the attribution was matched.	dimension
attribution_network	attribution_network	The Kochava-specific ID of the network to which the attributed event originated.	metric
attribution_network_id	attribution_network_id	The Kochava-specific ID of the network to which the attributed event originated. This is synonymous with ‘attribution_network’.	dimension
attribution_network_name	attribution_network_name	The name of the network to which the attributed event originated.	dimension
attribution_seconds_since	attribution_seconds_since	The number of seconds that have passed since the attributing event (e.g., click or impression) occurred.	metric
attribution_site	attribution_site	The Kochava-specific ID of the site where the attributed event occurred.	dimension
attribution_site_id	attribution_site_id	The Kochava-specific ID of the site where the attributed event occurred. This is synonymous with ‘attribution_site’.	dimension
attribution_tier	attribution_tier	The tier/segment to which the attribution is associated.	dimension
attribution_timestamp	attribution_timestamp	The timestamp of the attribution event.	dimension
attribution_timestamp_adjusted	attribution_timestamp_adjusted	The timestamp of the attribution event, adjusted for a specific time zone.	dimension
attribution_tracker	attribution_tracker	The Kochava-specific ID of the tracker associated with the attributed event.	metric
attribution_tracker_id	attribution_tracker_id	The Kochava-specific ID of the tracker associated with the attributed event. This is synonymous with ‘attribution_tracker’.	dimension
attribution_tracker_name	attribution_tracker_name	The user-defined name of the tracker associated with the attributed event.	dimension
click_campaign	click_campaign	The Kochava-specific ID of the campaign to which the click was attributed.	dimension
click_campaign_name	click_campaign_name	The user-defined name for the campaign to which the click was attributed.	dimension
click_country_code	click_country_code	The two-digit country designation where the click originated, based on IP lookup.	dimension
click_creative	click_creative	Data received on click in the creative_id parameter.	dimension
click_date_adjusted	click_date_adjusted	The date of the click, adjusted for a specific time zone.	dimension
click_date_utc	click_date_utc	The date and time of the click in Coordinated Universal Time (UTC).	dimension
click_device_id	click_device_id	An internal identifier used for mapping purposes for the device associated with the click.	dimension
click_device_ua	click_device_ua	The User Agent of the device gathered upon click.	dimension
click_device_ver	click_device_ver	The device type and version of the device received on a click.	dimension
click_duplicate	click_duplicate	Indicates whether the click was identified as a duplicate.	dimension
click_identifiers	click_identifiers	A collection of identifiers associated with the click event.	dimension
click_identifiers_adid	click_identifiers_adid	The Android Advertising ID (ADID) associated with the click.	dimension
click_identifiers_android_id	click_identifiers_android_id	The Android ID associated with the click.	dimension
click_identifiers_android_id_md5	click_identifiers_android_id_md5	MD5 encrypted Android ID received on the click, specific to Android devices.	dimension
click_identifiers_android_id_sha1	click_identifiers_android_id_sha1	SHA1 encrypted Android ID received on the click, specific to Android devices.	dimension
click_identifiers_email_0	click_identifiers_email_0	The primary email address delivered with the click.	dimension
click_identifiers_email_1	click_identifiers_email_1	The secondary email address delivered with the click.	dimension
click_identifiers_idfa	click_identifiers_idfa	The Identifier for Advertisers (IDFA) associated with the click.	dimension
click_identifiers_ip	click_identifiers_ip	The IP address associated with the click, as an identifier.	dimension
click_identifiers_waid	click_identifiers_waid	The raw WAID received on the click (Windows specific).	dimension
click_ip	click_ip	The raw IP address where the click originated.	dimension
click_matched_impression	click_matched_impression	The ID representation of the impression which the click was matched to.	dimension
click_matched_install	click_matched_install	The ID representation of the install which was matched to the click.	metric
click_month	click_month	The numeric value representing the month in which the click was received.	metric
click_network	click_network	The Kochava-specific ID of the Network to which the click originated.	metric
click_network_name	click_network_name	The name of the Network to which the click originated.	dimension
click_original_request	click_original_request	The raw URL which was received for a specific click.	dimension
click_price	click_price	The cost associated with a specific click.	dimension
click_site	click_site	The Kochava-specific ID of the site where the click occurred.	dimension
click_status	click_status	The processing status of the click event.	dimension
click_tracker	click_tracker	The Kochava-specific ID of the tracker associated with the click.	metric
click_tracker_name	click_tracker_name	The user-defined name of the tracker associated with the click.	dimension
clickgeo_area_code	clickgeo_area_code	The area code where the click originated, determined by IP lookup.	dimension
clickgeo_city	clickgeo_city	The city where the click originated, based on IP lookup.	dimension
clickgeo_continent_code	clickgeo_continent_code	The 2-digit continent designation where the click originated, based on IP lookup.	dimension
clickgeo_country_code	clickgeo_country_code	The two-digit country code where the click originated, based on IP lookup. This is synonymous with ‘click_country_code’.	dimension
clickgeo_country_code3	clickgeo_country_code3	The 3-digit country designation where the click originated, based on IP lookup.	dimension
clickgeo_country_name	clickgeo_country_name	The country name where the click originated, based on IP lookup.	dimension
clickgeo_dma_code	clickgeo_dma_code	The code for the designated marketing area (DMA) where the click originated, based on IP lookup.	metric
clickgeo_latitude	clickgeo_latitude	The latitude of the geographical location where the click originated.	metric
clickgeo_longitude	clickgeo_longitude	The longitude of the geographical location where the click originated.	metric
clickgeo_postal_code	clickgeo_postal_code	The postal code of the region where the click originated, based on IP lookup.	dimension
clickgeo_region	clickgeo_region	An alpha-numeric code identifying the geographic region where the click originated, based on IP lookup.	dimension
count	count	The total count of a specific event or entity.	metric
device_id_adid	device_id_adid	The Android Advertising ID (ADID) of the device.	dimension
device_id_android_id	device_id_android_id	The Android ID of the device.	dimension
device_id_idfa	device_id_idfa	The Identifier for Advertisers (IDFA) of the device.	dimension
device_id_idfv	device_id_idfv	The raw Identifier For Vendor (IDFV) provided on the event, specific to iOS devices.	dimension
device_id_kochava	device_id_kochava	The unique Kochava-specific device ID.	dimension
device_os	device_os	The operating system of the device (e.g., iOS, Android).	dimension
device_type	device_type	The type of device on which the event (e.g., click, install) occurred.	dimension
device_version	device_version	The operating system version of the mobile device.	dimension
dimension_count	dimension_count	The number of custom events, which is based on the specific selection criteria for a report.	metric
dimension_sum	dimension_sum	The aggregated sum of event data for a given report.	metric
event_name	event_name	The user-defined name of the post-install event.	dimension
event_time_registered	event_time_registered	The time when the event was registered in the system.	metric
geo_city	geo_city	The city of the geographical location, based on IP lookup.	dimension
geo_country	geo_country	The country of the geographical location, based on IP lookup.	dimension
geo_lat	geo_lat	The latitude of the geographical location, based on a 3rd party IP lookup service, associated with a general city center location.	metric
geo_lon	geo_lon	The longitude of the geographical location, based on a 3rd party IP lookup service, associated with a general city center location.	metric
geo_region	geo_region	An alpha-numeric code identifying the geographic region where an event originated, based on IP lookup.	dimension
impression_campaign	impression_campaign	The Kochava-specific ID of the campaign associated with the impression.	dimension
impression_campaign_name	impression_campaign_name	The user-defined name for the campaign associated with the impression.	dimension
impression_country_code	impression_country_code	The two-digit country code where the impression originated, based on IP lookup.	dimension
impression_creative	impression_creative	Data received on impression in the creative_id parameter.	dimension
impression_date_adjusted	impression_date_adjusted	The date of the impression, adjusted for a specific time zone.	dimension
impression_date_utc	impression_date_utc	The date and time of the impression in Coordinated Universal Time (UTC).	dimension
impression_device_ver	impression_device_ver	The device type and version of the device that received an impression.	dimension
impression_identifiers	impression_identifiers	A collection of identifiers associated with the impression event.	dimension
impression_imp_id	impression_imp_id	A unique identifier associated with the impression which has been received.	dimension
impression_ip	impression_ip	The raw IP address from which the impression originated.	dimension
impression_kochava_imp_id	impression_kochava_imp_id	The Kochava generated unique identifier associated with the impression.	dimension
impression_matched_click	impression_matched_click	The ID representation of the click which the impression was matched to.	dimension
impression_matched_install	impression_matched_install	The ID representation of the install which was matched to the impression.	metric
impression_network	impression_network	The Kochava-specific ID of the Network to which the impression originated.	metric
impression_network_name	impression_network_name	The name of the Network to which the impression originated.	dimension
impression_original_request	impression_original_request	The raw URL which was received for a specific impression.	dimension
impression_site	impression_site	The Kochava-specific ID of the site where the impression occurred.	dimension
impression_tracker	impression_tracker	The Kochava-specific ID of the tracker associated with the impression.	metric
impression_tracker_name	impression_tracker_name	The user-defined name of the tracker associated with the impression.	dimension
install_click_date_adjusted	install_click_date_adjusted	The date of the click that led to the install, adjusted for a specific time zone.	dimension
install_click_date_utc	install_click_date_utc	The date and time of the click that led to the install, in Coordinated Universal Time (UTC).	dimension
install_date_adjusted	install_date_adjusted	The date of the install, adjusted for a specific time zone.	dimension
install_date_utc	install_date_utc	The date and time of the install in Coordinated Universal Time (UTC).	dimension
install_device_ua	install_device_ua	The User Agent of the device gathered upon install.	dimension
install_device_version	install_device_version	The device type and version of the mobile device recorded at the time of install.	dimension
install_devices_adid	install_devices_adid	The Android Advertising ID (ADID) of the device on which the install occurred.	dimension
install_devices_android_id	install_devices_android_id	The Android ID of the device on which the install occurred.	dimension
install_devices_email_0	install_devices_email_0	The primary email address delivered with the install.	dimension
install_devices_email_1	install_devices_email_1	The secondary email address delivered with the install.	dimension
install_devices_idfa	install_devices_idfa	The Identifier for Advertisers (IDFA) of the device on which the install occurred.	dimension
install_devices_ids	install_devices_ids	An array of all device identifiers received at the time of install.	dimension
install_devices_ip	install_devices_ip	The IP address of the device where the install occurred.	dimension
install_devices_waid	install_devices_waid	The Windows Advertising ID (WAID) of the device on which the install occurred.	dimension
install_impression_date_adjusted	install_impression_date_adjusted	The date of the impression that led to the install, adjusted for a specific time zone.	dimension
install_kochava_device_id	install_kochava_device_id	The Kochava-specific device ID associated with the install.	dimension
install_matched_by	install_matched_by	The method or identifier by which the install was matched.	dimension
install_matched_on	install_matched_on	The method or identifier on which the install was matched.	dimension
install_original_request	install_original_request	The raw URL or request associated with the install.	dimension
install_receipt_status	install_receipt_status	The status of the install receipt, indicating its validity or verification.	dimension
install_status	install_status	The processing status of the install event.	dimension
installgeo_city	installgeo_city	The city where the install occurred, based on IP lookup.	dimension
installgeo_country_code	installgeo_country_code	The two-digit country code where the install occurred, based on IP lookup.	dimension
installgeo_country_name	installgeo_country_name	The country name where the install occurred, based on IP lookup.	dimension
kochava_click_id	kochava_click_id	The unique Kochava-specific ID for a click.	dimension
partner_click_id	partner_click_id	The unique click ID provided by the advertising partner.	dimension
request_ip	request_ip	The IP address from which the original request (e.g., for click, impression, install) originated.	dimension
request_ua	request_ua	The User Agent of the device associated with the original request.	dimension
timestamp_adjusted	timestamp_adjusted	The timestamp of an event, adjusted for a specific time zone.	dimension
timestamp_utc	timestamp_utc	The timestamp of an event in Coordinated Universal Time (UTC).	dimension