Kochava: Most-used fields

The table below gives information about most-used fields that you can import from Kochava. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
app_guid	app_guid	app_guid	dimension
attribution_attribution_action	attribution_attribution_action	The action through which attribution was achieved, install or event.	dimension
attribution_campaign	attribution_campaign	The datatypeva-specific ID of the campaign to which the the install was attributed.	dimension
attribution_campaign_id	attribution_campaign_id	The datatypeva-specific ID of the campaign to which the event was attributed.	dimension
attribution_campaign_name	attribution_campaign_name	The user defined name for the campaign to which the install was attributed.	dimension
attribution_creative	attribution_creative	Data received on install in the creative_id parameter.	dimension
attribution_date_adjusted	attribution_date_adjusted	The date and time of attribution (Adjusted to the Selected Time Zone).	dimension
attribution_date_utc	attribution_date_utc	The date and time of attribution. (Coordinated Universal Time).	dimension
attribution_matched_by	attribution_matched_by	The means by which the user was attributed(click/impression).	dimension
attribution_matched_to	attribution_matched_to	The initial action by which attribution was matched, impression or click or impression with click.	dimension
attribution_network	attribution_network	The datatypeva-specific ID of the Network to which the install was attributed.	metric
attribution_network_id	attribution_network_id	Unique identifier associated with the network to which the event was attributed.	dimension
attribution_network_name	attribution_network_name	The name of the Network to which the install was attributed.	dimension
attribution_seconds_since	attribution_seconds_since	The number of seconds since attribution was made.	metric
attribution_site	attribution_site	Identifies the site to which the install was served within the publisher partner.	dimension
attribution_site_id	attribution_site_id	Identifies the site to which the event was attributed within the publisher partner.	dimension
attribution_tier	attribution_tier	The tier/segment to which the attribution is associated.	dimension
attribution_timestamp	attribution_timestamp	The date and time of attribution(Coordinated Universal Time).	dimension
attribution_timestamp_adjusted	attribution_timestamp_adjusted	The date and time of attribution (Adjusted to the Selected Time Zone).	dimension
attribution_tracker	attribution_tracker	The datatypeva-specific ID of the tracker to which the install was attributed.	metric
attribution_tracker_id	attribution_tracker_id	The datatypeva-specific ID of the tracker to which the event was attributed.	dimension
attribution_tracker_name	attribution_tracker_name	The user defined name for the tracker to which the install was attributed.	dimension
click_campaign	click_campaign	The datatypeva-specific ID of the campaign to which the click was attributed.	dimension
click_campaign_name	click_campaign_name	The user defined name for the campaign to which the click was attributed.	dimension
click_country_code	click_country_code	2-digit country designation where the click originated, based on IP lookup.	dimension
click_creative	click_creative	Data received on click in the creative_id parameter.	dimension
click_date_adjusted	click_date_adjusted	Date and time of the click (Selected Time Zone)	dimension
click_date_utc	click_date_utc	Date and time of the click (Coordinated Universal Time).	dimension
click_device_id	click_device_id	An internal identifier used for mapping purposes.	dimension
click_device_ua	click_device_ua	User Agent of the device gathered upon click.	dimension
click_device_ver	click_device_ver	The device type and version of the device received on click.	dimension
click_duplicate	click_duplicate	The ID assigned to duplicate clicks.	dimension
click_identifiers	click_identifiers	An array of all device identifiers received on the click.	dimension
click_identifiers_adid	click_identifiers_adid	Raw ADID provided on the click (Android specific).	dimension
click_identifiers_android_id	click_identifiers_android_id	Raw Android_ID received on the click (Android specific).	dimension
click_identifiers_android_id_md5	click_identifiers_android_id_md5	MD5 encrypted Android_ID received on the click (Android specific).	dimension
click_identifiers_android_id_sha1	click_identifiers_android_id_sha1	SHA1 encrypted Android_ID received on the click (Android specific).	dimension
click_identifiers_email_0	click_identifiers_email_0	Primary email address delivered with the click.	dimension
click_identifiers_email_1	click_identifiers_email_1	Secondary email address delivered with the click.	dimension
click_identifiers_idfa	click_identifiers_idfa	Raw IDFA received on the click (iOS specific).	dimension
click_identifiers_ip	click_identifiers_ip	Raw IP address where the click originated.	dimension
click_identifiers_waid	click_identifiers_waid	Raw WAID received on the click (Windows specific).	dimension
click_ip	click_ip	The IP address from which the click originated.	dimension
click_matched_impression	click_matched_impression	ID representation of the impression which the click was matched to.	dimension
click_matched_install	click_matched_install	ID representation of the install which matched to the click.	metric
click_month	click_month	The numeric value of the month the install was received.	metric
click_network	click_network	The datatypeva-specific ID of the Network to which the click originated.	metric
click_network_name	click_network_name	The name of the Network to which the click originated.	dimension
click_original_request	click_original_request	Raw URL which was received for specific click.	dimension
click_price	click_price	The price per click.	dimension
click_site	click_site	Identifies the site to which the click was served within the publisher partner.	dimension
click_status	click_status	Indicator to define if the click has simply been received (publish) or matched to an install.	dimension
click_tracker	click_tracker	The datatypeva-specific ID of the tracker to which the click originated.	metric
click_tracker_name	click_tracker_name	The user defined name for the tracker to which the click originated.	dimension
clickgeo_area_code	clickgeo_area_code	The area code where the click originated, based on IP lookup.	dimension
clickgeo_city	clickgeo_city	The name of the city where the click originated, based on IP lookup.	dimension
clickgeo_continent_code	clickgeo_continent_code	2-digit continent designation where the click originated, based on IP lookup.	dimension
clickgeo_country_code	clickgeo_country_code	2-digit country designation where the click originated, based on IP lookup.	dimension
clickgeo_country_code3	clickgeo_country_code3	3-digit country designation where the click originated, based on IP lookup.	dimension
clickgeo_country_name	clickgeo_country_name	The name of the country where the click originated, based on IP lookup.	dimension
clickgeo_dma_code	clickgeo_dma_code	The code for the designated marketing area where the click originated, based on IP lookup.	metric
clickgeo_latitude	clickgeo_latitude	The latitude where the click originated, based on IP lookup.	metric
clickgeo_longitude	clickgeo_longitude	The longitude where the click originated, based on IP lookup.	metric
clickgeo_postal_code	clickgeo_postal_code	The postal code of the region where the click originated, based on IP lookup.	dimension
clickgeo_region	clickgeo_region	An alpha-numeric code identifying the geographic region where the click originated, based on IP lookup.	dimension
count	count	Number of events (based on selection) during defined time frame.	metric
device_id_adid	device_id_adid	Raw ADID provided on the event (Android specific).	dimension
device_id_android_id	device_id_android_id	Raw Android_ID received on the event (Android specific).	dimension
device_id_idfa	device_id_idfa	Raw IDFA provided on the event (iOS specific)	dimension
device_id_idfv	device_id_idfv	Raw IDFV provided on the event (iOS specific)	dimension
device_id_kochava	device_id_kochava		dimension
device_os	device_os	The operating system of the device.	dimension
device_type	device_type	The device type of the device.	dimension
device_version	device_version	The device version of the mobile device.	dimension
event_att	event_att		dimension
event_name	event_name	The name of the advertiser defined and integrated event.	dimension
event_time_registered	event_time_registered	The time that the event was performed by the mobile device.	metric
geo_city	geo_city	The name of the city where the event originated, based on IP lookup.	dimension
geo_country	geo_country	The name of the country where the event originated, based on IP lookup.	dimension
geo_lat	geo_lat	The latitude where the event originated, based on IP lookup.	metric
geo_lon	geo_lon	The longitude where the event originated, based on IP lookup.	metric
geo_region	geo_region	An alpha-numeric code identifying the geographic region where the event originated, based on IP lookup.	dimension
impression_campaign	impression_campaign	The datatypeva-specific ID of the campaign to which the click was attributed.	dimension
impression_campaign_name	impression_campaign_name	The user defined name for the campaign to which the click was attributed.	dimension
impression_country_code	impression_country_code	2-digit country designation where the impression originated, based on IP lookup.	dimension
impression_creative	impression_creative	Data received on impression in the creative_id parameter.	dimension
impression_date_adjusted	impression_date_adjusted	The date the impression occurred (Selected Time Zone).	dimension
impression_date_utc	impression_date_utc	The date the impression occurred in UTC.	dimension
impression_device_ver	impression_device_ver	The device type and version of the device received on impression.	dimension
impression_identifiers	impression_identifiers	An array of all device identifiers received on the impression.	dimension
impression_imp_id	impression_imp_id	Unique identifier associated with the impression which has been received.	dimension
impression_ip	impression_ip	The IP address from which the impression originated.	dimension
impression_kochava_imp_id	impression_kochava_imp_id		dimension
impression_matched_click	impression_matched_click	ID representation of the click which the impression was matched to.	dimension
impression_matched_install	impression_matched_install	ID representation of the install which matched to the impression.	dimension
impression_network	impression_network	The datatypeva-specific ID of the Network to which the impression originated.	metric
impression_network_name	impression_network_name	The name of the Network to which the impression originated.	dimension
impression_original_request	impression_original_request	Raw URL which was received for specific impression.	dimension
impression_site	impression_site	Identifies the site to which the impression was served within the publisher partner.	dimension
impression_tracker	impression_tracker	The datatypeva-specific ID of the tracker to which the impression was attributed.	metric
impression_tracker_name	impression_tracker_name	The user defined name for the tracker to which the click was attributed.	dimension
install_click_date_adjusted	install_click_date_adjusted	The date and time the click occurred which led to install (Selected Time Zone).	dimension
install_click_date_utc	install_click_date_utc	The date and time the click occurred which led to install (Coordinated Universal Time).	dimension
install_date_adjusted	install_date_adjusted	The date and time of install (Selected Time Zone).	dimension
install_date_utc	install_date_utc	The date and time of install (Coordinated Universal Time).	dimension
install_device_ua	install_device_ua	User Agent of the device gathered upon install.	dimension
install_device_version	install_device_version	The device version of the mobile device.	dimension
install_devices_adid	install_devices_adid	Raw ADID provided on install (Android specific).	dimension
install_devices_android_id	install_devices_android_id	Raw Android_ID received on install (Android specific).	dimension
install_devices_email_0	install_devices_email_0	Primary email address delivered with install.	dimension
install_devices_email_1	install_devices_email_1	Secondary email address delivered with the click.	dimension
install_devices_idfa	install_devices_idfa	Raw IDFA received on install (iOS specific).	dimension
install_devices_ids	install_devices_ids	An array of all device identifiers received on install.	dimension
install_devices_ip	install_devices_ip	The IP address from which the install originated.	dimension
install_devices_waid	install_devices_waid	Raw WAID received on install (Windows specific).	dimension
install_impression_date_adjusted	install_impression_date_adjusted	The date and time the impression occurred which led to install (Selected Time Zone).	dimension
install_kochava_device_id	install_kochava_device_id		dimension
install_matched_by	install_matched_by	The ID type to which installation is attributed.	dimension
install_matched_on	install_matched_on	Unique identifier to which the install is matched on.	dimension
install_original_request	install_original_request	Raw URL which was received for specific install.	dimension
install_receipt_status	install_receipt_status	Indication whether a receipt was received from the app store for the associated install as well as the level of authentication of the receipt.	dimension
install_status	install_status	Indicator to define if an install has been simply been received (publish) or matched to a click.	dimension
installgeo_city	installgeo_city	The name of the city where the install originated, based on IP lookup.	dimension
installgeo_country_code	installgeo_country_code	2-digit continent designation where the install originated, based on IP lookup.	dimension
installgeo_country_name	installgeo_country_name	The name of the country where the install originated, based on IP lookup.	dimension
kochava_click_id	kochava_click_id		dimension
partner_click_id	partner_click_id	Click ID as received from the partner.	dimension
request_ip	request_ip	The IP address from which the request originated.	dimension
request_ua	request_ua	User Agent from which the request originated.	dimension
timestamp_adjusted	timestamp_adjusted	The date and time of the event (Selected Time Zone).	dimension
timestamp_utc	timestamp_utc	The date and time of the event (Coordinated Universal Time).	dimension