Ligatus
The table below gives information about all the data fields that you can import from Ligatus.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
|
account |
string |
The name of the account. |
dimension |
|
|
|
account_format_lookup_key |
string |
The account format lookup key. |
dimension |
|
|
|
account_id |
string |
The account ID. |
dimension |
|
|
|
account_name |
string |
The account name. |
dimension |
|
|
|
ad |
string |
The name of the ad. |
dimension |
|
|
|
additional_name |
string |
The additional name. |
dimension |
|
|
|
advertiser_account |
string |
The name of the advertiser account. |
dimension |
|
|
|
advertiser_customer |
string |
The name of the advertiser customer. |
dimension |
|
|
|
age |
string |
The age. |
dimension |
|
|
|
ais |
long |
The number of impressions. |
metric |
|
|
|
bid_requests |
long |
The number of bid requests. |
metric |
|
|
|
bids |
long |
The number of bids. |
metric |
|
|
|
campaign |
string |
The name of the campaign. |
dimension |
|
|
|
carrier |
string |
The name of the carrier. |
dimension |
|
|
|
category |
string |
The name of the category. |
dimension |
|
|
|
clicks |
long |
The number of clicks. |
metric |
|
|
|
conversion_rate |
percentage |
The conversion rate. |
metric |
|
|
|
country |
string |
The country. |
dimension |
|
|
|
ctr |
percentage |
The click-through rate. |
metric |
|
|
|
date |
date |
The date. |
dimension |
|
|
|
device_brand |
string |
The brand of the device. |
dimension |
|
|
|
devicetype |
string |
The type of the device. |
dimension |
|
|
|
downloads |
long |
The number of downloads. |
metric |
|
|
|
downloads2 |
long |
The number of downloads2. |
metric |
|
|
|
downloads3 |
long |
The number of downloads3. |
metric |
|
|
|
downloads_value |
float |
The value of downloads. |
metric |
|
|
|
e_cpc |
currency |
The cost per click. |
metric |
|
|
|
e_cpm |
currency |
The cost per thousand impressions. |
metric |
|
|
|
e_cpx1 |
currency |
The cost per value1. |
metric |
|
|
|
e_cpx2 |
currency |
The cost per value2. |
metric |
|
|
|
e_cpx3 |
currency |
The cost per value3. |
metric |
|
|
|
earnings |
currency |
The amount of earnings. |
metric |
|
|
|
gender |
string |
The gender. |
dimension |
|
|
|
model |
string |
The name of the model. |
dimension |
|
|
|
os |
string |
The name of the operating system. |
dimension |
|
|
|
os_version |
string |
The operating system version. |
dimension |
|
|
|
region |
string |
The name of the region. |
dimension |
|
|
|
site |
string |
The name of the site. |
dimension |
|
|
|
supply_type |
string |
The name of the supply type. |
dimension |
|
|
|
video_completes |
long |
The number of videos completed. |
metric |
|
|
|
video_firstquartile |
long |
The number of videos watched to the first quartile. |
metric |
|
|
|
video_midpoint |
long |
The number of videos watched to the midpoint. |
metric |
|
|
|
video_thirdquartile |
long |
The number of videos watched to the third quartile. |
metric |
|
|
|
win_rate |
percentage |
The win rate. |
metric |
|