Ligatus: Most-used fields

The table below gives information about most-used fields that you can import from Ligatus. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Device	Device		dimension
account_id	account_id	The account ID.	dimension
account_name	account_name	The account name.	dimension
ad_campaign_id	ad_campaign_id		dimension
ad_id	ad_id		dimension
ad_name	ad_name		dimension
advertiser_account_id	advertiser_account_id		dimension
advertiser_account_name	advertiser_account_name		dimension
advertiser_customer_id	advertiser_customer_id		dimension
advertiser_customer_name	advertiser_customer_name		dimension
age	age	The age.	dimension
ais	ais	The number of impressions.	metric
bid_requests	bid_requests	The number of bid requests.	metric
bids	bids	The number of bids.	metric
campaign_id	campaign_id		dimension
campaign_name	campaign_name		dimension
carrier	carrier	The name of the carrier.	metric
category	category	The name of the category.	metric
clicks	clicks	The number of clicks.	metric
conversion_rate	conversion_rate	The conversion rate.	metric
country	country	The country.	metric
ctr	ctr	The click-through rate.	metric
date	date	The date.	dimension
device_brand	device_brand	The brand of the device.	dimension
devicetype	devicetype	The type of the device.	metric
e_cpc	e_cpc	The cost per click.	metric
e_cpm	e_cpm	The cost per thousand impressions.	metric
earnings	earnings	The amount of earnings.	metric
gender	gender	The gender.	dimension
os_version	os_version	The operating system version.	dimension
region	region	The name of the region.	metric
site_id	site_id		dimension
site_name	site_name		dimension
supply_type	supply_type	The name of the supply type.	dimension
video_firstquartile	video_firstquartile	The number of videos watched to the first quartile.	metric
video_midpoint	video_midpoint	The number of videos watched to the midpoint.	metric
video_thirdquartile	video_thirdquartile	The number of videos watched to the third quartile.	metric
win_rate	win_rate	The win rate.	metric