Marketo

The table below gives information about all the data fields that you can import from Marketo.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Data Type

Description

Use in Adverity

Docs

acquisition_date

datetime

The acquisition date.

dimension

acquisition_program

string

The acquisition program.

dimension

activity_date

string

The Activity date

dimension

activity_id

string

The Activity ID.

dimension

activity_type_id

string

The activity type ID.

dimension

address

string

The address.

dimension

annual_revenue

float

The annual revenue.

metric

anonymous_ip

string

The anonymous ip.

dimension

attributes_name

string

The Attribute names.

dimension

attributes_value

string

The Attribute values.

dimension

billing_address

string

The billing address

dimension

billing_city

string

The billing city

dimension

billing_country

string

The billing country

dimension

billing_postal_code

string

The billing postal code.

dimension

billing_state

string

The billing state.

dimension

black_listed

string

The the lead black listed.

dimension

black_listed_cause

string

The black listed cause.

dimension

campaign_id

string

The Campaign ID.

dimension

city

string

The city.

dimension

company_name

string

The company name.

dimension

company_notes

string

The company notes.

dimension

contact_company

string

The contact company.

dimension

cookies

string

The cookies.

dimension

country

string

The country

dimension

created_at

datetime

The date the lead was created at.

dimension

date_of_birth

date

The date of birth.

dimension

department

string

The department.

dimension

do_not_call

string

Do not call yes or no.

dimension

do_not_call_cause

string

The do not call cause.

dimension

do_not_call_reason

string

The do not call reason.

dimension

email_address

string

The email address.

dimension

email_invalid

string

Is the email invalid.

dimension

email_invalid_cause

string

The email invalid cause.

dimension

email_suspended

string

Is the email suspended.

dimension

email_suspended_at

datetime

The date the email was suspended at.

dimension

email_suspended_cause

string

The email suspended cause.

dimension

external_company_id

string

The external company ID.

dimension

external_sales_person_id

string

The external sales person ID.

dimension

fax_number

string

The fax number.

dimension

first_name

string

The first name.

dimension

full_name

string

The full name.

dimension

industry

string

The industry name

dimension

inferred_city

string

The inferred city.

dimension

inferred_country

string

The inferred country.

dimension

inferred_metropolitan_area

string

The inferred metropolitan area.

dimension

inferred_phone_area_code

string

The inferred phone area code.

dimension

inferred_postal_code

string

The inferred postal code.

dimension

inferred_state_region

string

The inferred state/region.

dimension

inferrred_company

string

The inferrred company.

dimension

is_anonymous

string

Are they anonymous.

dimension

is_customer

string

Are they a customer

dimension

is_lead

string

Are they a lead.

dimension

is_partner

string

Are they a partner.

dimension

job_title

string

The job title.

dimension

last_name

string

The last name.

dimension

lead_id

string

The Lead ID.

dimension

lead_partition_id

string

The lead partition ID.

dimension

lead_person

string

The lead person.

dimension

lead_rating

long

The lead rating.

metric

lead_revenue_cycle_model_id

string

The lead revenue cycle model ID

dimension

lead_revenue_stage_id

string

The lead revenue stage ID

dimension

lead_score

long

The lead score.

metric

lead_source

string

The lead source.

dimension

lead_status

string

The lead status.

dimension

main_phone

string

The main phone number.

dimension

marketing_suspended

string

Is marketing suspended.

dimension

marketing_suspended_cause

string

The marketing suspended cause.

dimension

marketo_guid

string

The Marketo GUID.

dimension

middle_name

string

The middle name.

dimension

mobile_phone_number

string

The mobile phone number.

dimension

num_employees

long

The number of employees.

metric

original_referrer

string

The original referrer.

dimension

original_search_engine

string

The original search engine.

dimension

original_search_type

string

The original search type.

dimension

original_source_info

string

The original source info.

dimension

original_source_type

string

The original source type.

dimension

person_notes

string

The person notes.

dimension

person_time_zone

string

The person time zone.

dimension

person_type

string

The person type.

dimension

phone_number

string

The phone number.

dimension

postal_code

string

The postal code.

dimension

primary_attribute_value_id

string

The primary attribute value ID.

dimension

primary_attribute_value_name

string

The primary attribue value name.

dimension

primary_lead_interest

string

The primary lead interest.

dimension

priority

long

The prioritiy

metric

registration_source_info

string

The registration source info.

dimension

registration_source_type

string

The registration source type.

dimension

relative_score

long

The relative score.

metric

relative_urgency

long

The relative urgency.

metric

role

string

The lead role.

dimension

salutation

string

The salutation.

dimension

sic_code

string

The SIC code.

dimension

site

string

The name of the site.

dimension

state

string

The state.

dimension

unsubscribed

string

Is the lead unsubscribed.

dimension

unsubscribed_reason

string

The unsubscribed reason.

dimension

updated_at

datetime

The date the lead was updated at.

dimension

urgency

float

The urgency.

metric

website

string

The website.

dimension