Marketo
The table below gives information about all the data fields that you can import from Marketo.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
acquisition_date |
The acquisition date. |
dimension |
|
|
|
acquisition_program |
The acquisition program. |
dimension |
|
|
|
activity_date |
The Activity date |
dimension |
|
|
|
activity_id |
The Activity ID. |
dimension |
|
|
|
activity_type_id |
The activity type ID. |
dimension |
|
|
|
address |
The address. |
dimension |
|
|
|
annual_revenue |
The annual revenue. |
metric |
|
|
|
anonymous_ip |
The anonymous ip. |
dimension |
|
|
|
attributes_name |
The Attribute names. |
dimension |
|
|
|
attributes_value |
The Attribute values. |
dimension |
|
|
|
billing_address |
The billing address |
dimension |
|
|
|
billing_city |
The billing city |
dimension |
|
|
|
billing_country |
The billing country |
dimension |
|
|
|
billing_postal_code |
The billing postal code. |
dimension |
|
|
|
billing_state |
The billing state. |
dimension |
|
|
|
black_listed |
The the lead black listed. |
dimension |
|
|
|
black_listed_cause |
The black listed cause. |
dimension |
|
|
|
campaign_id |
The Campaign ID. |
dimension |
|
|
|
city |
The city. |
dimension |
|
|
|
company_name |
The company name. |
dimension |
|
|
|
company_notes |
The company notes. |
dimension |
|
|
|
contact_company |
The contact company. |
dimension |
|
|
|
cookies |
The cookies. |
dimension |
|
|
|
country |
The country |
dimension |
|
|
|
created_at |
The date the lead was created at. |
dimension |
|
|
|
date_of_birth |
The date of birth. |
dimension |
|
|
|
department |
The department. |
dimension |
|
|
|
do_not_call |
Do not call yes or no. |
dimension |
|
|
|
do_not_call_cause |
The do not call cause. |
dimension |
|
|
|
do_not_call_reason |
The do not call reason. |
dimension |
|
|
|
email_address |
The email address. |
dimension |
|
|
|
email_invalid |
Is the email invalid. |
dimension |
|
|
|
email_invalid_cause |
The email invalid cause. |
dimension |
|
|
|
email_suspended |
Is the email suspended. |
dimension |
|
|
|
email_suspended_at |
The date the email was suspended at. |
dimension |
|
|
|
email_suspended_cause |
The email suspended cause. |
dimension |
|
|
|
external_company_id |
The external company ID. |
dimension |
|
|
|
external_sales_person_id |
The external sales person ID. |
dimension |
|
|
|
fax_number |
The fax number. |
dimension |
|
|
|
first_name |
The first name. |
dimension |
|
|
|
full_name |
The full name. |
dimension |
|
|
|
industry |
The industry name |
dimension |
|
|
|
inferred_city |
The inferred city. |
dimension |
|
|
|
inferred_country |
The inferred country. |
dimension |
|
|
|
inferred_metropolitan_area |
The inferred metropolitan area. |
dimension |
|
|
|
inferred_phone_area_code |
The inferred phone area code. |
dimension |
|
|
|
inferred_postal_code |
The inferred postal code. |
dimension |
|
|
|
inferred_state_region |
The inferred state/region. |
dimension |
|
|
|
inferrred_company |
The inferrred company. |
dimension |
|
|
|
is_anonymous |
Are they anonymous. |
dimension |
|
|
|
is_customer |
Are they a customer |
dimension |
|
|
|
is_lead |
Are they a lead. |
dimension |
|
|
|
is_partner |
Are they a partner. |
dimension |
|
|
|
job_title |
The job title. |
dimension |
|
|
|
last_name |
The last name. |
dimension |
|
|
|
lead_id |
The Lead ID. |
dimension |
|
|
|
lead_partition_id |
The lead partition ID. |
dimension |
|
|
|
lead_person |
The lead person. |
dimension |
|
|
|
lead_rating |
The lead rating. |
metric |
|
|
|
lead_revenue_cycle_model_id |
The lead revenue cycle model ID |
dimension |
|
|
|
lead_revenue_stage_id |
The lead revenue stage ID |
dimension |
|
|
|
lead_score |
The lead score. |
metric |
|
|
|
lead_source |
The lead source. |
dimension |
|
|
|
lead_status |
The lead status. |
dimension |
|
|
|
main_phone |
The main phone number. |
dimension |
|
|
|
marketing_suspended |
Is marketing suspended. |
dimension |
|
|
|
marketing_suspended_cause |
The marketing suspended cause. |
dimension |
|
|
|
marketo_guid |
The Marketo GUID. |
dimension |
|
|
|
middle_name |
The middle name. |
dimension |
|
|
|
mobile_phone_number |
The mobile phone number. |
dimension |
|
|
|
num_employees |
The number of employees. |
metric |
|
|
|
original_referrer |
The original referrer. |
dimension |
|
|
|
original_search_engine |
The original search engine. |
dimension |
|
|
|
original_search_type |
The original search type. |
dimension |
|
|
|
original_source_info |
The original source info. |
dimension |
|
|
|
original_source_type |
The original source type. |
dimension |
|
|
|
person_notes |
The person notes. |
dimension |
|
|
|
person_time_zone |
The person time zone. |
dimension |
|
|
|
person_type |
The person type. |
dimension |
|
|
|
phone_number |
The phone number. |
dimension |
|
|
|
postal_code |
The postal code. |
dimension |
|
|
|
primary_attribute_value_id |
The primary attribute value ID. |
dimension |
|
|
|
primary_attribute_value_name |
The primary attribue value name. |
dimension |
|
|
|
primary_lead_interest |
The primary lead interest. |
dimension |
|
|
|
priority |
The prioritiy |
metric |
|
|
|
registration_source_info |
The registration source info. |
dimension |
|
|
|
registration_source_type |
The registration source type. |
dimension |
|
|
|
relative_score |
The relative score. |
metric |
|
|
|
relative_urgency |
The relative urgency. |
metric |
|
|
|
role |
The lead role. |
dimension |
|
|
|
salutation |
The salutation. |
dimension |
|
|
|
sic_code |
The SIC code. |
dimension |
|
|
|
site |
The name of the site. |
dimension |
|
|
|
state |
The state. |
dimension |
|
|
|
unsubscribed |
Is the lead unsubscribed. |
dimension |
|
|
|
unsubscribed_reason |
The unsubscribed reason. |
dimension |
|
|
|
updated_at |
The date the lead was updated at. |
dimension |
|
|
|
urgency |
The urgency. |
metric |
|
|
|
website |
The website. |
dimension |
|