Marketo

The table below gives information about all the data fields that you can import from Marketo.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name below refers to how the name displayed in Adverity.

Field UI name	Field API name	Use in Adverity
Bot Activity Pattern	Bot Activity Pattern	dimension
Browser	Browser	dimension
Campaign Run ID	Campaign Run ID	metric
Category	Category	metric
Choice Number	Choice Number	metric
Details	Details	dimension
Device	Device	dimension
Email	Email	dimension
Is Bot Activity	Is Bot Activity	dimension
Is Mobile Device	Is Mobile Device	dimension
Link	Link	dimension
Platform	Platform	dimension
Step ID	Step ID	metric
Subcategory	Subcategory	metric
URL	URL	dimension
User Agent	User Agent	dimension
accessZoneId	accessZoneId	metric
activityDate	activityDate	dimension
activityTypeId	activityTypeId	metric
address	address	dimension
autoCopyToText	autoCopyToText	dimension
buttonLabel	buttonLabel	dimension
buttonLocation	buttonLocation	metric
campaignId	campaignId	metric
channel	channel	dimension
computedUrl	computedUrl	dimension
createdAt	createdAt	dimension
customHeadHTML	customHeadHTML	dimension
date	date	dimension
description	description	dimension
email	email	dimension
enableMunchkin	enableMunchkin	dimension
facebookOgTags	facebookOgTags	dimension
firstName	firstName	dimension
folder.folderName	folder.folderName	dimension
folder.id	folder.id	metric
folder.name	folder.name	dimension
folder.type	folder.type	dimension
folder.value	folder.value	metric
folderId.id	folderId.id	metric
folderId.type	folderId.type	dimension
folderType	folderType	dimension
fontFamily	fontFamily	dimension
fontSize	fontSize	dimension
formPrefill	formPrefill	dimension
fromEmail.type	fromEmail.type	dimension
fromEmail.value	fromEmail.value	dimension
fromName.type	fromName.type	dimension
fromName.value	fromName.value	dimension
headStart	headStart	dimension
id	id	dimension
isArchive	isArchive	dimension
isOpenTrackingDisabled	isOpenTrackingDisabled	dimension
isSystem	isSystem	dimension
keywords	keywords	dimension
knownVisitor.template	knownVisitor.template	dimension
knownVisitor.type	knownVisitor.type	dimension
labelPosition	labelPosition	dimension
language	language	dimension
lastName	lastName	dimension
leadId	leadId	metric
leadScore	leadScore	metric
leadSource	leadSource	dimension
locale	locale	dimension
marketoGUID	marketoGUID	metric
mimeType	mimeType	dimension
mktoAcquisitionDate	mktoAcquisitionDate	dimension
mobileEnabled	mobileEnabled	dimension
name	name	dimension
operational	operational	dimension
parent	parent	dimension
parent.id	parent.id	metric
parent.type	parent.type	dimension
path	path	dimension
preHeader	preHeader	dimension
primaryAttributeValue	primaryAttributeValue	dimension
primaryAttributeValueId	primaryAttributeValueId	metric
programId	programId	metric
progressiveProfiling	progressiveProfiling	dimension
publishToMSI	publishToMSI	dimension
replyEmail.type	replyEmail.type	dimension
replyEmail.value	replyEmail.value	dimension
robots	robots	dimension
size	size	metric
status	status	dimension
subject.type	subject.type	dimension
subject.value	subject.value	dimension
template	template	metric
templateType	templateType	dimension
textOnly	textOnly	dimension
thankYouList.default	thankYouList.default	dimension
thankYouList.followupType	thankYouList.followupType	dimension
thankYouList.followupValue	thankYouList.followupValue	dimension
thankYouList.values	thankYouList.values	dimension
theme	theme	dimension
title	title	dimension
type	type	dimension
updatedAt	updatedAt	dimension
url	url	dimension
version	version	metric
waitingLabel	waitingLabel	dimension
webView	webView	dimension
workSpaceId	workSpaceId	metric
workspace	workspace	dimension