Marketo: Most-used fields

The table below gives information about most-used fields that you can import from Marketo. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Browser	Browser	dimension
Category	Category	metric
Client IP Address	Client IP Address	dimension
Date	Date	dimension
Details	Details	dimension
Device	Device	dimension
Email	Email	dimension
Form Fields	Form Fields	dimension
Is Mobile Device	Is Mobile Device	dimension
Link	Link	dimension
Platform	Platform	dimension
Query Parameters	Query Parameters	dimension
Referrer URL	Referrer URL	dimension
Search Engine	Search Engine	dimension
Source	Source	dimension
Subcategory	Subcategory	metric
URL	URL	dimension
User Agent	User Agent	dimension
Webform ID	Webform ID	metric
Webpage ID	Webpage ID	metric
Webpage URL	Webpage URL	dimension
acquisitionProgramId	acquisitionProgramId	metric
activityDate	activityDate	dimension
activityTypeId	activityTypeId	metric
address	address	dimension
annualRevenue	annualRevenue	dimension
anonymousIP	anonymousIP	dimension
behaviorScore	behaviorScore	dimension
billingCity	billingCity	dimension
billingCountry	billingCountry	dimension
billingPostalCode	billingPostalCode	dimension
billingState	billingState	dimension
billingStreet	billingStreet	dimension
campaign	campaign	dimension
campaignId	campaignId	metric
channel	channel	dimension
city	city	dimension
company	company	dimension
contactCompany	contactCompany	metric
contactid	contactid	dimension
cookies	cookies	dimension
country	country	dimension
createdAt	createdAt	dimension
date	date	dimension
dateOfBirth	dateOfBirth	dimension
department	department	dimension
description	description	dimension
doNotCall	doNotCall	dimension
doNotCallReason	doNotCallReason	dimension
email	email	dimension
emailInvalid	emailInvalid	dimension
emailInvalidCause	emailInvalidCause	dimension
emailSuspended	emailSuspended	dimension
emailSuspendedAt	emailSuspendedAt	dimension
emailSuspendedCause	emailSuspendedCause	dimension
enableMunchkin	enableMunchkin	dimension
fax	fax	dimension
firstName	firstName	dimension
folder.folderName	folder.folderName	dimension
folder.id	folder.id	metric
folder.name	folder.name	dimension
folder.type	folder.type	dimension
folderId.id	folderId.id	metric
folderId.type	folderId.type	dimension
folderType	folderType	dimension
formPrefill	formPrefill	dimension
fromEmail.type	fromEmail.type	dimension
fromEmail.value	fromEmail.value	dimension
fromName.type	fromName.type	dimension
fromName.value	fromName.value	dimension
gender	gender	dimension
groupId	groupId	dimension
id	id	dimension
industry	industry	dimension
inferredCity	inferredCity	dimension
inferredCompany	inferredCompany	dimension
inferredCountry	inferredCountry	dimension
inferredMetropolitanArea	inferredMetropolitanArea	metric
inferredPhoneAreaCode	inferredPhoneAreaCode	dimension
inferredPostalCode	inferredPostalCode	dimension
inferredStateRegion	inferredStateRegion	dimension
inquiry	inquiry	dimension
isAnonymous	isAnonymous	dimension
isArchive	isArchive	dimension
isLead	isLead	dimension
isOpenTrackingDisabled	isOpenTrackingDisabled	dimension
isSystem	isSystem	dimension
keywords	keywords	dimension
language	language	dimension
lastName	lastName	dimension
lastProgramSuccess	lastProgramSuccess	dimension
lastReferredEnrollment	lastReferredEnrollment	dimension
lastReferredVisit	lastReferredVisit	dimension
leadId	leadId	metric
leadPartitionId	leadPartitionId	metric
leadPerson	leadPerson	metric
leadRevenueCycleModelId	leadRevenueCycleModelId	dimension
leadRevenueStageId	leadRevenueStageId	dimension
leadRole	leadRole	dimension
leadScore	leadScore	metric
leadSource	leadSource	dimension
leadStatus	leadStatus	dimension
leadid	leadid	dimension
locale	locale	dimension
mainPhone	mainPhone	dimension
marketingSuspended	marketingSuspended	dimension
marketingSuspendedCause	marketingSuspendedCause	dimension
marketingSuspendedDate	marketingSuspendedDate	dimension
marketingSuspendedReason	marketingSuspendedReason	dimension
marketoGUID	marketoGUID	metric
medium	medium	dimension
middleName	middleName	dimension
mimeType	mimeType	dimension
mktoAcquisitionDate	mktoAcquisitionDate	dimension
mktoDoNotCallCause	mktoDoNotCallCause	dimension
mktoIsCustomer	mktoIsCustomer	dimension
mktoIsPartner	mktoIsPartner	dimension
mktoName	mktoName	dimension
mobilePhone	mobilePhone	dimension
name	name	dimension
numberOfEmployees	numberOfEmployees	dimension
operational	operational	dimension
organization	organization	dimension
originApplication	originApplication	dimension
originalReferrer	originalReferrer	dimension
originalSearchEngine	originalSearchEngine	dimension
originalSearchPhrase	originalSearchPhrase	dimension
originalSourceInfo	originalSourceInfo	dimension
originalSourceType	originalSourceType	dimension
parent	parent	dimension
parent.id	parent.id	metric
parent.type	parent.type	dimension
path	path	dimension
personTimeZone	personTimeZone	dimension
personType	personType	dimension
phone	phone	dimension
postalCode	postalCode	dimension
preHeader	preHeader	dimension
primaryAttributeValue	primaryAttributeValue	dimension
primaryAttributeValueId	primaryAttributeValueId	metric
priority	priority	dimension
programId	programId	metric
registrationSourceInfo	registrationSourceInfo	dimension
registrationSourceType	registrationSourceType	dimension
relativeScore	relativeScore	dimension
relativeUrgency	relativeUrgency	dimension
replyEmail.type	replyEmail.type	dimension
replyEmail.value	replyEmail.value	dimension
role	role	dimension
safetoSend	safetoSend	dimension
salutation	salutation	dimension
sfdcId	sfdcId	dimension
sfdcName	sfdcName	dimension
sicCode	sicCode	dimension
site	site	dimension
size	size	metric
source	source	dimension
sourceDetail	sourceDetail	dimension
state	state	dimension
status	status	dimension
statuscode	statuscode	dimension
subject.type	subject.type	dimension
subject.value	subject.value	dimension
subscriptionOptIn	subscriptionOptIn	dimension
subscriptionOptInDateStamp	subscriptionOptInDateStamp	dimension
subscriptionOptOutDateStamp	subscriptionOptOutDateStamp	dimension
supressEmail	supressEmail	dimension
template	template	metric
templateType	templateType	dimension
textOnly	textOnly	dimension
title	title	dimension
type	type	dimension
unsubscribed	unsubscribed	dimension
unsubscribedReason	unsubscribedReason	dimension
updatedAt	updatedAt	dimension
urgency	urgency	dimension
url	url	dimension
value	value	dimension
website	website	dimension
workSpaceId	workSpaceId	metric
workspace	workspace	dimension