Moz

The table below gives information about all the data fields that you can import from Moz.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Data Type	Description	Use in Adverity
Account Name	String	Name of the account	dimension
Avg CPC	float	Average cost per click.	metric
Avg Pos.	float	Average position.	metric
CTR	String	Average click-through rate.	dimension
Campaign Name	String	name of the campaign	dimension
Channel	String	channel	dimension
Clicks	long	clicks	metric
Conv. Rate	String	Conversion rate	dimension
Cost	String	cost paid	dimension
Date	Date	delivery date	dimension
Headline	String	headline of campaign	dimension
Headline 2	String	second headline of campaign	dimension
Imp.share	String	number of impressions received divided by the estimated number of impressions eligible to receive	dimension
Impressions	Long	The total number of impressions.	metric
Keyword	String	campaign keyword	dimension
Lost-rank	String	percentage of time campaigns weren't shown	dimension
Profile Name		name of profile	dimension
Report End Date	Date	end date of report	dimension
Report Start Date	Date	start date of report	dimension
clicks	Long	Aggregate clicks.	metric
engaged_vcpi	String	engaged to vcpi	dimension
engagement	String	engagement	dimension
hq responses_vcpi	String	headquarter responses to vcpi	dimension
hq_resp	String	headquarter response	dimension
registrations	String	registrations	dimension
registrations_vcpi	String	registrations to vcpi	dimension
responses	String	responses	dimension
responses_vcpi	String	responses from vcpi	dimension
visits	long	The total number of visits.	metric
visits_vcpi	String	vcpi visits	dimension
Currency	String	Currency of	dimension