Moz: Most-used fields#
The table below gives information about most-used fields that you can import from Moz. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Report Date Dimension
The date when the page's metrics were last crawled by Moz, indicating the freshness of the reported SEO data. The date is in 'YYYY-MM-DD' format.
Report URL Dimension
The target URL for which the SEO metrics or backlink data is being reported. This corresponds to the 'target' parameter in link-related API calls or 'targets' in URL Metrics calls, and can be a page, subdomain, or root domain depending on the report scope. [1, 2]
date_disappeared Dimension
The date in 'YYYY-MM-DD' format when the link was most recently removed or ceased to be present on its source page.
date_first_seen Dimension
The date in 'YYYY-MM-DD' format when the link was first observed by Moz.
date_last_seen Dimension
The date in 'YYYY-MM-DD' format when the link was most recently observed by Moz.
deleted_pages_to_page Metric
The number of unique pages that were previously linking to this specific page but are now deleted.
deleted_pages_to_root_domain Metric
The number of unique pages that were previously linking to this root domain but are now deleted.
deleted_pages_to_subdomain Metric
The number of unique pages that were previously linking to this subdomain but are now deleted.
deleted_root_domains_to_page Metric
The number of unique root domains that were previously linking to this specific page but are now deleted.
deleted_root_domains_to_root_domain Metric
The number of unique root domains that were previously linking to this root domain but are now deleted.
deleted_root_domains_to_subdomain Metric
The number of unique root domains that were previously linking to this subdomain but are now deleted.
domain_authority Metric
A Moz proprietary score (1-100) predicting a root domain's ranking potential in search engine results.
external_indirect_pages_to_root_domain Metric
The count of unique external pages linking to the root domain indirectly through redirects or rel-canonical tags.
external_nofollow_pages_to_page Metric
The number of unique external pages linking to this specific page with only 'nofollow' links.
external_nofollow_pages_to_root_domain Metric
The number of unique external pages linking to this root domain with only 'nofollow' links.
external_nofollow_pages_to_subdomain Metric
The number of unique external pages linking to this subdomain with only 'nofollow' links.
external_pages Metric
The total number of unique pages from different root domains that link to the target.
external_pages_to_page Metric
The number of unique pages from a different root domain currently linking to this specific page.
external_pages_to_root_domain Metric
The number of unique pages from a different root domain currently linking to this root domain.
external_pages_to_subdomain Metric
The number of unique pages from a different root domain currently linking to this subdomain.
external_redirect_pages_to_page Metric
The number of unique external pages redirecting to this specific page.
external_redirect_pages_to_root_domain Metric
The number of unique external pages redirecting to this root domain.
external_redirect_pages_to_subdomain Metric
The number of unique external pages redirecting to this subdomain.
external_root_domains Metric
The total number of unique root domains that link to the target.
http_code Metric
The HTTP status code returned by the host during the most recent crawl of the page. A value of 0 indicates the page has never been crawled.
indirect_root_domains_to_page Metric
The number of unique root domains linking to a specific page via a redirecting page or rel-canonical link, excluding internal links.
indirect_root_domains_to_root_domain Metric
The number of unique root domains linking to the target root domain indirectly through redirects or rel-canonical links, excluding internal links.
last_crawled Dimension
The date in 'YYYY-MM-DD' format when the page was most recently crawled. This field is empty if the page has never been crawled.
link_propensity Metric
A metric indicating the likelihood of a given URL receiving inbound links from other pages.
method anchor_text Dimension
The report type used for data collection. In this case, it refers to the Anchor Text report.
nofollow Dimension
Indicates whether the link is a 'nofollow' link, meaning search engines should not pass link equity to the target.
nofollow_pages_from_page Metric
The unique count of pages linked from the target page using only nofollow attributes.
nofollow_pages_from_root_domain Metric
The unique count of pages linked from the target root domain using only nofollow attributes.
nofollow_pages_to_page Metric
The number of unique pages currently linking to this specific page with only 'nofollow' links.
nofollow_pages_to_root_domain Metric
The number of unique pages currently linking to this root domain with only 'nofollow' links.
nofollow_pages_to_subdomain Metric
The number of unique pages currently linking to this subdomain with only 'nofollow' links.
nofollow_root_domains_from_page Metric
The unique count of root domains linked from the target page using only nofollow attributes.
nofollow_root_domains_from_root_domain Metric
The unique count of root domains linked from the target root domain using only nofollow attributes.
nofollow_root_domains_to_page Metric
The number of unique root domains currently linking to this specific page with only 'nofollow' links.
nofollow_root_domains_to_root_domain Metric
The number of unique root domains currently linking to this root domain with only 'nofollow' links.
nofollow_root_domains_to_subdomain Metric
The number of unique root domains currently linking to this subdomain with only 'nofollow' links.
page_authority Metric
A Moz proprietary score (1-100) predicting a specific page's ranking potential in search engine results.
pages_crawled_from_root_domain Metric
The number of pages successfully crawled on the target root domain.
pages_from_page Metric
The unique count of pages linked from the target page.
pages_from_root_domain Metric
The unique count of pages linked from the target root domain.
pages_to_page Metric
The number of unique pages currently linking to this specific page. Pages that link to themselves do not contribute to this count.
pages_to_root_domain Metric
The number of unique pages currently linking to this root domain.
pages_to_subdomain Metric
The number of unique pages currently linking to this subdomain.
redirect Dimension
Indicates whether the link is a redirect, meaning it points to an intermediary page that then redirects to the final target.
redirect_pages_to_page Metric
The number of unique pages currently redirecting to this specific page.
redirect_pages_to_root_domain Metric
The number of unique pages currently redirecting to this root domain.
redirect_pages_to_subdomain Metric
The number of unique pages currently redirecting to this subdomain.
rel_canonical Dimension
Indicates whether the link includes a 'rel-canonical' tag, used to specify the preferred version of a page to search engines.
root_domains_from_page Metric
The unique count of root domains linked from the target page.
root_domains_from_root_domain Metric
The unique count of root domains linked from the target root domain.
root_domains_to_page Metric
The number of unique root domains currently linking to this specific page.
root_domains_to_root_domain Metric
The number of unique root domains currently linking to this root domain.
root_domains_to_subdomain Metric
The number of unique root domains currently linking to this subdomain.
source.deleted_pages_to_page Metric
The number of unique pages that were previously linking to the source page but are now deleted.
source.deleted_pages_to_root_domain Metric
The number of unique pages that were previously linking to the source root domain but are now deleted.
source.deleted_pages_to_subdomain Metric
The number of unique pages that were previously linking to the source subdomain but are now deleted.
source.deleted_root_domains_to_page Metric
The number of unique root domains that were previously linking to the source page but are now deleted.
source.deleted_root_domains_to_root_domain Metric
The number of unique root domains that were previously linking to the source root domain but are now deleted.
source.deleted_root_domains_to_subdomain Metric
The number of unique root domains that were previously linking to the source subdomain but are now deleted.
source.domain_authority Metric
The Domain Authority score (1-100) for the root domain of the source linking page.
source.external_indirect_pages_to_root_domain Metric
The count of unique external pages linking indirectly to the source root domain via redirects or rel-canonical tags.
source.external_nofollow_pages_to_page Metric
The number of unique external pages linking to the source page with only 'nofollow' links.
source.external_nofollow_pages_to_root_domain Metric
The number of unique external pages linking to the source root domain with only 'nofollow' links.
source.external_nofollow_pages_to_subdomain Metric
The number of unique external pages linking to the source subdomain with only 'nofollow' links.
source.external_pages_to_page Metric
The number of unique pages from a different root domain currently linking to the source page.
source.external_pages_to_root_domain Metric
The number of unique pages from a different root domain currently linking to the source root domain.
source.external_pages_to_subdomain Metric
The number of unique pages from a different root domain currently linking to the source subdomain.
source.external_redirect_pages_to_page Metric
The number of unique external pages redirecting to the source page.
source.external_redirect_pages_to_root_domain Metric
The number of unique external pages redirecting to the source root domain.
source.external_redirect_pages_to_subdomain Metric
The number of unique external pages redirecting to the source subdomain.
source.http_code Metric
The HTTP status code returned by the host during the most recent crawl of the source page. A value of 0 indicates the page has never been crawled.
source.indirect_root_domains_to_page Metric
The number of unique root domains linking indirectly to the source page via redirects or rel-canonical tags, excluding internal links.
source.indirect_root_domains_to_root_domain Metric
The number of unique root domains linking indirectly to the source root domain via redirects or rel-canonical tags, excluding internal links.
source.last_crawled Dimension
The date in 'YYYY-MM-DD' format when the source page was most recently crawled. This field is empty if the page has never been crawled.
source.link_propensity Metric
The link propensity of the source URL, indicating the likelihood of it receiving inbound links.
source.nofollow_pages_from_page Metric
The unique count of pages linked from the source page using only nofollow attributes.
source.nofollow_pages_from_root_domain Metric
The unique count of pages linked from the source root domain using only nofollow attributes.
source.nofollow_pages_to_page Metric
The number of unique pages currently linking to the source page with only 'nofollow' links.
source.nofollow_pages_to_root_domain Metric
The number of unique pages currently linking to the source root domain with only 'nofollow' links.
source.nofollow_pages_to_subdomain Metric
The number of unique pages currently linking to the source subdomain with only 'nofollow' links.
source.nofollow_root_domains_from_page Metric
The unique count of root domains linked from the source page using only nofollow attributes.
source.nofollow_root_domains_from_root_domain Metric
The unique count of root domains linked from the source root domain using only nofollow attributes.
source.nofollow_root_domains_to_page Metric
The number of unique root domains currently linking to the source page with only 'nofollow' links.
source.nofollow_root_domains_to_root_domain Metric
The number of unique root domains currently linking to the source root domain with only 'nofollow' links.
source.nofollow_root_domains_to_subdomain Metric
The number of unique root domains currently linking to the source subdomain with only 'nofollow' links.
source.page Dimension
The canonicalized URL of the source page.
source.page_authority Metric
The Page Authority score (1-100) for the source linking page.
source.pages_crawled_from_root_domain Metric
The number of pages successfully crawled on the source root domain.
source.pages_from_page Metric
The unique count of pages linked from the source page.
source.pages_from_root_domain Metric
The unique count of pages linked from the source root domain.
source.pages_to_page Metric
The number of unique pages currently linking to the source page. Pages that link to themselves do not contribute to this count.
source.pages_to_root_domain Metric
The number of unique pages currently linking to the source root domain.
source.pages_to_subdomain Metric
The number of unique pages currently linking to the source subdomain.
source.redirect_pages_to_page Metric
The number of unique pages currently redirecting to the source page.
source.redirect_pages_to_root_domain Metric
The number of unique pages currently redirecting to the source root domain.
source.redirect_pages_to_subdomain Metric
The number of unique pages currently redirecting to the source subdomain.
source.root_domain Dimension
The canonicalized root domain of the source page.
source.root_domains_from_page Metric
The unique count of root domains linked from the source page.
source.root_domains_from_root_domain Metric
The unique count of root domains linked from the source root domain.
source.root_domains_to_page Metric
The number of unique root domains currently linking to the source page.
source.root_domains_to_root_domain Metric
The number of unique root domains currently linking to the source root domain.
source.root_domains_to_subdomain Metric
The number of unique root domains currently linking to the source subdomain.
source.spam_score Metric
The Spam Score of the source URL, estimating the likelihood of the source website containing spammy or low-quality content.
source.subdomain Dimension
The canonicalized subdomain of the source page.
source.title Dimension
The title of the source page as observed during the most recent crawl. This field is empty if the page has never been crawled.
spam_score Metric
A Moz-developed metric that estimates the likelihood of a website containing spammy or low-quality content.
target.deleted_pages_to_page Metric
The number of unique pages that were previously linking to the target page but are now deleted.
target.deleted_pages_to_root_domain Metric
The number of unique pages that were previously linking to the target root domain but are now deleted.
target.deleted_pages_to_subdomain Metric
The number of unique pages that were previously linking to the target subdomain but are now deleted.
target.deleted_root_domains_to_page Metric
The number of unique root domains that were previously linking to the target page but are now deleted.
target.deleted_root_domains_to_root_domain Metric
The number of unique root domains that were previously linking to the target root domain but are now deleted.
target.deleted_root_domains_to_subdomain Metric
The number of unique root domains that were previously linking to the target subdomain but are now deleted.
target.domain_authority Metric
The Domain Authority score (1-100) for the root domain of the target page.
target.external_indirect_pages_to_root_domain Metric
The count of unique external pages linking indirectly to the target root domain via redirects or rel-canonical tags.
target.external_nofollow_pages_to_page Metric
The number of unique external pages linking to the target page with only 'nofollow' links.
target.external_nofollow_pages_to_root_domain Metric
The number of unique external pages linking to the target root domain with only 'nofollow' links.
target.external_nofollow_pages_to_subdomain Metric
The number of unique external pages linking to the target subdomain with only 'nofollow' links.
target.external_pages_to_page Metric
The number of unique pages from a different root domain currently linking to the target page.
target.external_pages_to_root_domain Metric
The number of unique pages from a different root domain currently linking to the target root domain.
target.external_pages_to_subdomain Metric
The number of unique pages from a different root domain currently linking to the target subdomain.
target.external_redirect_pages_to_page Metric
The number of unique external pages redirecting to the target page.
target.external_redirect_pages_to_root_domain Metric
The number of unique external pages redirecting to the target root domain.
target.external_redirect_pages_to_subdomain Metric
The number of unique external pages redirecting to the target subdomain.
target.http_code Metric
The HTTP status code returned by the host during the most recent crawl of the target page. A value of 0 indicates the page has never been crawled.
target.indirect_root_domains_to_page Metric
The number of unique root domains linking indirectly to the target page via redirects or rel-canonical tags, excluding internal links.
target.indirect_root_domains_to_root_domain Metric
The number of unique root domains linking indirectly to the target root domain via redirects or rel-canonical tags, excluding internal links.
target.last_crawled Dimension
The date in 'YYYY-MM-DD' format when the target page was most recently crawled. This field is empty if the page has never been crawled.
target.link_propensity Metric
The link propensity of the target URL, indicating the likelihood of it receiving inbound links.
target.nofollow_pages_from_page Metric
The unique count of pages linked from the target page using only nofollow attributes.
target.nofollow_pages_from_root_domain Metric
The unique count of pages linked from the target root domain using only nofollow attributes.
target.nofollow_pages_to_page Metric
The number of unique pages currently linking to the target page with only 'nofollow' links.
target.nofollow_pages_to_root_domain Metric
The number of unique pages currently linking to the target root domain with only 'nofollow' links.
target.nofollow_pages_to_subdomain Metric
The number of unique pages currently linking to the target subdomain with only 'nofollow' links.
target.nofollow_root_domains_from_page Metric
The unique count of root domains linked from the target page using only nofollow attributes.
target.nofollow_root_domains_from_root_domain Metric
The unique count of root domains linked from the target root domain using only nofollow attributes.
target.nofollow_root_domains_to_page Metric
The number of unique root domains currently linking to the target page with only 'nofollow' links.
target.nofollow_root_domains_to_root_domain Metric
The number of unique root domains currently linking to the target root domain with only 'nofollow' links.
target.nofollow_root_domains_to_subdomain Metric
The number of unique root domains currently linking to the target subdomain with only 'nofollow' links.
target.page Dimension
The canonicalized URL of the target page.
target.page_authority Metric
The Page Authority score (1-100) for the target page.
target.pages_crawled_from_root_domain Metric
The number of pages successfully crawled on the target root domain.
target.pages_from_page Metric
The unique count of pages linked from the target page.
target.pages_from_root_domain Metric
The unique count of pages linked from the target root domain.
target.pages_to_page Metric
The number of unique pages currently linking to the target page. Pages that link to themselves do not contribute to this count.
target.pages_to_root_domain Metric
The number of unique pages currently linking to the target root domain.
target.pages_to_subdomain Metric
The number of unique pages currently linking to the target subdomain.
target.redirect_pages_to_page Metric
The number of unique pages currently redirecting to the target page.
target.redirect_pages_to_root_domain Metric
The number of unique pages currently redirecting to the target root domain.
target.redirect_pages_to_subdomain Metric
The number of unique pages currently redirecting to the target subdomain.
target.root_domain Dimension
The canonicalized root domain of the target page.
target.root_domains_from_page Metric
The unique count of root domains linked from the target page.
target.root_domains_from_root_domain Metric
The unique count of root domains linked from the target root domain.
target.root_domains_to_page Metric
The number of unique root domains currently linking to the target page.
target.root_domains_to_root_domain Metric
The number of unique root domains currently linking to the target root domain.
target.root_domains_to_subdomain Metric
The number of unique root domains currently linking to the target subdomain.
target.spam_score Metric
The Spam Score of the target URL, estimating the likelihood of the target website containing spammy or low-quality content.
target.subdomain Dimension
The canonicalized subdomain of the target page.
target.title Dimension
The title of the target page as observed during the most recent crawl. This field is empty if the page has never been crawled.
title Dimension
The title of the page as observed during the most recent crawl. This field is empty if the page has never been crawled.
via_redirect Dimension
Indicates whether this link is an indirect link that passes through a redirecting page to reach the target.
via_rel_canonical Dimension
Indicates whether this link is an indirect link specified by a 'rel-canonical' tag.