Moz: Most-used fields

The table below gives information about most-used fields that you can import from Moz. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Report Date	Report Date	dimension
Report URL	Report URL	dimension
date_disappeared	date_disappeared	dimension
date_first_seen	date_first_seen	dimension
date_last_seen	date_last_seen	dimension
deleted_pages_to_page	deleted_pages_to_page	metric
deleted_pages_to_root_domain	deleted_pages_to_root_domain	metric
deleted_pages_to_subdomain	deleted_pages_to_subdomain	metric
deleted_root_domains_to_page	deleted_root_domains_to_page	metric
deleted_root_domains_to_root_domain	deleted_root_domains_to_root_domain	metric
deleted_root_domains_to_subdomain	deleted_root_domains_to_subdomain	metric
domain_authority	domain_authority	metric
external_indirect_pages_to_root_domain	external_indirect_pages_to_root_domain	metric
external_nofollow_pages_to_page	external_nofollow_pages_to_page	metric
external_nofollow_pages_to_root_domain	external_nofollow_pages_to_root_domain	metric
external_nofollow_pages_to_subdomain	external_nofollow_pages_to_subdomain	metric
external_pages	external_pages	metric
external_pages_to_page	external_pages_to_page	metric
external_pages_to_root_domain	external_pages_to_root_domain	metric
external_pages_to_subdomain	external_pages_to_subdomain	metric
external_redirect_pages_to_page	external_redirect_pages_to_page	metric
external_redirect_pages_to_root_domain	external_redirect_pages_to_root_domain	metric
external_redirect_pages_to_subdomain	external_redirect_pages_to_subdomain	metric
external_root_domains	external_root_domains	metric
http_code	http_code	metric
indirect_root_domains_to_page	indirect_root_domains_to_page	metric
indirect_root_domains_to_root_domain	indirect_root_domains_to_root_domain	metric
last_crawled	last_crawled	dimension
link_propensity	link_propensity	metric
nofollow	nofollow	dimension
nofollow_pages_from_page	nofollow_pages_from_page	metric
nofollow_pages_from_root_domain	nofollow_pages_from_root_domain	metric
nofollow_pages_to_page	nofollow_pages_to_page	metric
nofollow_pages_to_root_domain	nofollow_pages_to_root_domain	metric
nofollow_pages_to_subdomain	nofollow_pages_to_subdomain	metric
nofollow_root_domains_from_page	nofollow_root_domains_from_page	metric
nofollow_root_domains_from_root_domain	nofollow_root_domains_from_root_domain	metric
nofollow_root_domains_to_page	nofollow_root_domains_to_page	metric
nofollow_root_domains_to_root_domain	nofollow_root_domains_to_root_domain	metric
nofollow_root_domains_to_subdomain	nofollow_root_domains_to_subdomain	metric
page_authority	page_authority	metric
pages_crawled_from_root_domain	pages_crawled_from_root_domain	metric
pages_from_page	pages_from_page	metric
pages_from_root_domain	pages_from_root_domain	metric
pages_to_page	pages_to_page	metric
pages_to_root_domain	pages_to_root_domain	metric
pages_to_subdomain	pages_to_subdomain	metric
redirect	redirect	dimension
redirect_pages_to_page	redirect_pages_to_page	metric
redirect_pages_to_root_domain	redirect_pages_to_root_domain	metric
redirect_pages_to_subdomain	redirect_pages_to_subdomain	metric
rel_canonical	rel_canonical	dimension
root_domains_from_page	root_domains_from_page	metric
root_domains_from_root_domain	root_domains_from_root_domain	metric
root_domains_to_page	root_domains_to_page	metric
root_domains_to_root_domain	root_domains_to_root_domain	metric
root_domains_to_subdomain	root_domains_to_subdomain	metric
source.deleted_pages_to_page	source.deleted_pages_to_page	metric
source.deleted_pages_to_root_domain	source.deleted_pages_to_root_domain	metric
source.deleted_pages_to_subdomain	source.deleted_pages_to_subdomain	metric
source.deleted_root_domains_to_page	source.deleted_root_domains_to_page	metric
source.deleted_root_domains_to_root_domain	source.deleted_root_domains_to_root_domain	metric
source.deleted_root_domains_to_subdomain	source.deleted_root_domains_to_subdomain	metric
source.domain_authority	source.domain_authority	metric
source.external_indirect_pages_to_root_domain	source.external_indirect_pages_to_root_domain	metric
source.external_nofollow_pages_to_page	source.external_nofollow_pages_to_page	metric
source.external_nofollow_pages_to_root_domain	source.external_nofollow_pages_to_root_domain	metric
source.external_nofollow_pages_to_subdomain	source.external_nofollow_pages_to_subdomain	metric
source.external_pages_to_page	source.external_pages_to_page	metric
source.external_pages_to_root_domain	source.external_pages_to_root_domain	metric
source.external_pages_to_subdomain	source.external_pages_to_subdomain	metric
source.external_redirect_pages_to_page	source.external_redirect_pages_to_page	metric
source.external_redirect_pages_to_root_domain	source.external_redirect_pages_to_root_domain	metric
source.external_redirect_pages_to_subdomain	source.external_redirect_pages_to_subdomain	metric
source.http_code	source.http_code	metric
source.indirect_root_domains_to_page	source.indirect_root_domains_to_page	metric
source.indirect_root_domains_to_root_domain	source.indirect_root_domains_to_root_domain	metric
source.last_crawled	source.last_crawled	dimension
source.link_propensity	source.link_propensity	metric
source.nofollow_pages_from_page	source.nofollow_pages_from_page	metric
source.nofollow_pages_from_root_domain	source.nofollow_pages_from_root_domain	metric
source.nofollow_pages_to_page	source.nofollow_pages_to_page	metric
source.nofollow_pages_to_root_domain	source.nofollow_pages_to_root_domain	metric
source.nofollow_pages_to_subdomain	source.nofollow_pages_to_subdomain	metric
source.nofollow_root_domains_from_page	source.nofollow_root_domains_from_page	metric
source.nofollow_root_domains_from_root_domain	source.nofollow_root_domains_from_root_domain	metric
source.nofollow_root_domains_to_page	source.nofollow_root_domains_to_page	metric
source.nofollow_root_domains_to_root_domain	source.nofollow_root_domains_to_root_domain	metric
source.nofollow_root_domains_to_subdomain	source.nofollow_root_domains_to_subdomain	metric
source.page	source.page	dimension
source.page_authority	source.page_authority	metric
source.pages_crawled_from_root_domain	source.pages_crawled_from_root_domain	metric
source.pages_from_page	source.pages_from_page	metric
source.pages_from_root_domain	source.pages_from_root_domain	metric
source.pages_to_page	source.pages_to_page	metric
source.pages_to_root_domain	source.pages_to_root_domain	metric
source.pages_to_subdomain	source.pages_to_subdomain	metric
source.redirect_pages_to_page	source.redirect_pages_to_page	metric
source.redirect_pages_to_root_domain	source.redirect_pages_to_root_domain	metric
source.redirect_pages_to_subdomain	source.redirect_pages_to_subdomain	metric
source.root_domain	source.root_domain	dimension
source.root_domains_from_page	source.root_domains_from_page	metric
source.root_domains_from_root_domain	source.root_domains_from_root_domain	metric
source.root_domains_to_page	source.root_domains_to_page	metric
source.root_domains_to_root_domain	source.root_domains_to_root_domain	metric
source.root_domains_to_subdomain	source.root_domains_to_subdomain	metric
source.spam_score	source.spam_score	metric
source.subdomain	source.subdomain	dimension
source.title	source.title	dimension
spam_score	spam_score	metric
target.deleted_pages_to_page	target.deleted_pages_to_page	metric
target.deleted_pages_to_root_domain	target.deleted_pages_to_root_domain	metric
target.deleted_pages_to_subdomain	target.deleted_pages_to_subdomain	metric
target.deleted_root_domains_to_page	target.deleted_root_domains_to_page	metric
target.deleted_root_domains_to_root_domain	target.deleted_root_domains_to_root_domain	metric
target.deleted_root_domains_to_subdomain	target.deleted_root_domains_to_subdomain	metric
target.domain_authority	target.domain_authority	metric
target.external_indirect_pages_to_root_domain	target.external_indirect_pages_to_root_domain	metric
target.external_nofollow_pages_to_page	target.external_nofollow_pages_to_page	metric
target.external_nofollow_pages_to_root_domain	target.external_nofollow_pages_to_root_domain	metric
target.external_nofollow_pages_to_subdomain	target.external_nofollow_pages_to_subdomain	metric
target.external_pages_to_page	target.external_pages_to_page	metric
target.external_pages_to_root_domain	target.external_pages_to_root_domain	metric
target.external_pages_to_subdomain	target.external_pages_to_subdomain	metric
target.external_redirect_pages_to_page	target.external_redirect_pages_to_page	metric
target.external_redirect_pages_to_root_domain	target.external_redirect_pages_to_root_domain	metric
target.external_redirect_pages_to_subdomain	target.external_redirect_pages_to_subdomain	metric
target.http_code	target.http_code	metric
target.indirect_root_domains_to_page	target.indirect_root_domains_to_page	metric
target.indirect_root_domains_to_root_domain	target.indirect_root_domains_to_root_domain	metric
target.last_crawled	target.last_crawled	dimension
target.link_propensity	target.link_propensity	metric
target.nofollow_pages_from_page	target.nofollow_pages_from_page	metric
target.nofollow_pages_from_root_domain	target.nofollow_pages_from_root_domain	metric
target.nofollow_pages_to_page	target.nofollow_pages_to_page	metric
target.nofollow_pages_to_root_domain	target.nofollow_pages_to_root_domain	metric
target.nofollow_pages_to_subdomain	target.nofollow_pages_to_subdomain	metric
target.nofollow_root_domains_from_page	target.nofollow_root_domains_from_page	metric
target.nofollow_root_domains_from_root_domain	target.nofollow_root_domains_from_root_domain	metric
target.nofollow_root_domains_to_page	target.nofollow_root_domains_to_page	metric
target.nofollow_root_domains_to_root_domain	target.nofollow_root_domains_to_root_domain	metric
target.nofollow_root_domains_to_subdomain	target.nofollow_root_domains_to_subdomain	metric
target.page	target.page	dimension
target.page_authority	target.page_authority	metric
target.pages_crawled_from_root_domain	target.pages_crawled_from_root_domain	metric
target.pages_from_page	target.pages_from_page	metric
target.pages_from_root_domain	target.pages_from_root_domain	metric
target.pages_to_page	target.pages_to_page	metric
target.pages_to_root_domain	target.pages_to_root_domain	metric
target.pages_to_subdomain	target.pages_to_subdomain	metric
target.redirect_pages_to_page	target.redirect_pages_to_page	metric
target.redirect_pages_to_root_domain	target.redirect_pages_to_root_domain	metric
target.redirect_pages_to_subdomain	target.redirect_pages_to_subdomain	metric
target.root_domain	target.root_domain	dimension
target.root_domains_from_page	target.root_domains_from_page	metric
target.root_domains_from_root_domain	target.root_domains_from_root_domain	metric
target.root_domains_to_page	target.root_domains_to_page	metric
target.root_domains_to_root_domain	target.root_domains_to_root_domain	metric
target.root_domains_to_subdomain	target.root_domains_to_subdomain	metric
target.spam_score	target.spam_score	metric
target.subdomain	target.subdomain	dimension
target.title	target.title	dimension
title	title	dimension
via_redirect	via_redirect	dimension
via_rel_canonical	via_rel_canonical	dimension