Moz: Most-used fields#
The table below gives information about most-used fields that you can import from Moz. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Report Date |
Report Date |
The date when the SEO metrics or backlink data for the specified URL was last observed or crawled by Moz. This could represent the ‘last_crawled’ date for URL metrics [1] or ‘date_last_seen’ for link-specific data. [2] |
dimension |
Report URL |
Report URL |
The target URL for which the SEO metrics or backlink data is being reported. This corresponds to the ‘target’ parameter in link-related API calls or ‘targets’ in URL Metrics calls, and can be a page, subdomain, or root domain depending on the report scope. [1, 2] |
dimension |
date_disappeared |
date_disappeared |
The date in ‘YYYY-MM-DD’ format when the link was most recently removed or ceased to be present on its source page. |
dimension |
date_first_seen |
date_first_seen |
The date in ‘YYYY-MM-DD’ format when the link was first observed by Moz. |
dimension |
date_last_seen |
date_last_seen |
The date in ‘YYYY-MM-DD’ format when the link was most recently observed by Moz. |
dimension |
deleted_pages_to_page |
deleted_pages_to_page |
The number of unique pages that were previously linking to this specific page but are now deleted. |
metric |
deleted_pages_to_root_domain |
deleted_pages_to_root_domain |
The number of unique pages that were previously linking to this root domain but are now deleted. |
metric |
deleted_pages_to_subdomain |
deleted_pages_to_subdomain |
The number of unique pages that were previously linking to this subdomain but are now deleted. |
metric |
deleted_root_domains_to_page |
deleted_root_domains_to_page |
The number of unique root domains that were previously linking to this specific page but are now deleted. |
metric |
deleted_root_domains_to_root_domain |
deleted_root_domains_to_root_domain |
The number of unique root domains that were previously linking to this root domain but are now deleted. |
metric |
deleted_root_domains_to_subdomain |
deleted_root_domains_to_subdomain |
The number of unique root domains that were previously linking to this subdomain but are now deleted. |
metric |
domain_authority |
domain_authority |
A Moz proprietary score (1-100) predicting a root domain’s ranking potential in search engine results. |
metric |
external_indirect_pages_to_root_domain |
external_indirect_pages_to_root_domain |
The count of unique external pages linking to the root domain indirectly through redirects or rel-canonical tags. |
metric |
external_nofollow_pages_to_page |
external_nofollow_pages_to_page |
The number of unique external pages linking to this specific page with only ‘nofollow’ links. |
metric |
external_nofollow_pages_to_root_domain |
external_nofollow_pages_to_root_domain |
The number of unique external pages linking to this root domain with only ‘nofollow’ links. |
metric |
external_nofollow_pages_to_subdomain |
external_nofollow_pages_to_subdomain |
The number of unique external pages linking to this subdomain with only ‘nofollow’ links. |
metric |
external_pages |
external_pages |
The total number of unique pages from different root domains that link to the target. |
metric |
external_pages_to_page |
external_pages_to_page |
The number of unique pages from a different root domain currently linking to this specific page. |
metric |
external_pages_to_root_domain |
external_pages_to_root_domain |
The number of unique pages from a different root domain currently linking to this root domain. |
metric |
external_pages_to_subdomain |
external_pages_to_subdomain |
The number of unique pages from a different root domain currently linking to this subdomain. |
metric |
external_redirect_pages_to_page |
external_redirect_pages_to_page |
The number of unique external pages redirecting to this specific page. |
metric |
external_redirect_pages_to_root_domain |
external_redirect_pages_to_root_domain |
The number of unique external pages redirecting to this root domain. |
metric |
external_redirect_pages_to_subdomain |
external_redirect_pages_to_subdomain |
The number of unique external pages redirecting to this subdomain. |
metric |
external_root_domains |
external_root_domains |
The total number of unique root domains that link to the target. |
metric |
http_code |
http_code |
The HTTP status code returned by the host during the most recent crawl of the page. A value of 0 indicates the page has never been crawled. |
metric |
indirect_root_domains_to_page |
indirect_root_domains_to_page |
The number of unique root domains linking to a specific page via a redirecting page or rel-canonical link, excluding internal links. |
metric |
indirect_root_domains_to_root_domain |
indirect_root_domains_to_root_domain |
The number of unique root domains linking to the target root domain indirectly through redirects or rel-canonical links, excluding internal links. |
metric |
last_crawled |
last_crawled |
The date in ‘YYYY-MM-DD’ format when the page was most recently crawled. This field is empty if the page has never been crawled. |
dimension |
link_propensity |
link_propensity |
A metric indicating the likelihood of a given URL receiving inbound links from other pages. |
metric |
method |
anchor_text |
The report type used for data collection. In this case, it refers to the Anchor Text report. |
dimension |
nofollow |
nofollow |
Indicates whether the link is a ‘nofollow’ link, meaning search engines should not pass link equity to the target. |
dimension |
nofollow_pages_from_page |
nofollow_pages_from_page |
The unique count of pages linked from the target page using only nofollow attributes. |
metric |
nofollow_pages_from_root_domain |
nofollow_pages_from_root_domain |
The unique count of pages linked from the target root domain using only nofollow attributes. |
metric |
nofollow_pages_to_page |
nofollow_pages_to_page |
The number of unique pages currently linking to this specific page with only ‘nofollow’ links. |
metric |
nofollow_pages_to_root_domain |
nofollow_pages_to_root_domain |
The number of unique pages currently linking to this root domain with only ‘nofollow’ links. |
metric |
nofollow_pages_to_subdomain |
nofollow_pages_to_subdomain |
The number of unique pages currently linking to this subdomain with only ‘nofollow’ links. |
metric |
nofollow_root_domains_from_page |
nofollow_root_domains_from_page |
The unique count of root domains linked from the target page using only nofollow attributes. |
metric |
nofollow_root_domains_from_root_domain |
nofollow_root_domains_from_root_domain |
The unique count of root domains linked from the target root domain using only nofollow attributes. |
metric |
nofollow_root_domains_to_page |
nofollow_root_domains_to_page |
The number of unique root domains currently linking to this specific page with only ‘nofollow’ links. |
metric |
nofollow_root_domains_to_root_domain |
nofollow_root_domains_to_root_domain |
The number of unique root domains currently linking to this root domain with only ‘nofollow’ links. |
metric |
nofollow_root_domains_to_subdomain |
nofollow_root_domains_to_subdomain |
The number of unique root domains currently linking to this subdomain with only ‘nofollow’ links. |
metric |
page_authority |
page_authority |
A Moz proprietary score (1-100) predicting a specific page’s ranking potential in search engine results. |
metric |
pages_crawled_from_root_domain |
pages_crawled_from_root_domain |
The number of pages successfully crawled on the target root domain. |
metric |
pages_from_page |
pages_from_page |
The unique count of pages linked from the target page. |
metric |
pages_from_root_domain |
pages_from_root_domain |
The unique count of pages linked from the target root domain. |
metric |
pages_to_page |
pages_to_page |
The number of unique pages currently linking to this specific page. Pages that link to themselves do not contribute to this count. |
metric |
pages_to_root_domain |
pages_to_root_domain |
The number of unique pages currently linking to this root domain. |
metric |
pages_to_subdomain |
pages_to_subdomain |
The number of unique pages currently linking to this subdomain. |
metric |
redirect |
redirect |
Indicates whether the link is a redirect, meaning it points to an intermediary page that then redirects to the final target. |
dimension |
redirect_pages_to_page |
redirect_pages_to_page |
The number of unique pages currently redirecting to this specific page. |
metric |
redirect_pages_to_root_domain |
redirect_pages_to_root_domain |
The number of unique pages currently redirecting to this root domain. |
metric |
redirect_pages_to_subdomain |
redirect_pages_to_subdomain |
The number of unique pages currently redirecting to this subdomain. |
metric |
rel_canonical |
rel_canonical |
Indicates whether the link includes a ‘rel-canonical’ tag, used to specify the preferred version of a page to search engines. |
dimension |
root_domains_from_page |
root_domains_from_page |
The unique count of root domains linked from the target page. |
metric |
root_domains_from_root_domain |
root_domains_from_root_domain |
The unique count of root domains linked from the target root domain. |
metric |
root_domains_to_page |
root_domains_to_page |
The number of unique root domains currently linking to this specific page. |
metric |
root_domains_to_root_domain |
root_domains_to_root_domain |
The number of unique root domains currently linking to this root domain. |
metric |
root_domains_to_subdomain |
root_domains_to_subdomain |
The number of unique root domains currently linking to this subdomain. |
metric |
source.deleted_pages_to_page |
source.deleted_pages_to_page |
The number of unique pages that were previously linking to the source page but are now deleted. |
metric |
source.deleted_pages_to_root_domain |
source.deleted_pages_to_root_domain |
The number of unique pages that were previously linking to the source root domain but are now deleted. |
metric |
source.deleted_pages_to_subdomain |
source.deleted_pages_to_subdomain |
The number of unique pages that were previously linking to the source subdomain but are now deleted. |
metric |
source.deleted_root_domains_to_page |
source.deleted_root_domains_to_page |
The number of unique root domains that were previously linking to the source page but are now deleted. |
metric |
source.deleted_root_domains_to_root_domain |
source.deleted_root_domains_to_root_domain |
The number of unique root domains that were previously linking to the source root domain but are now deleted. |
metric |
source.deleted_root_domains_to_subdomain |
source.deleted_root_domains_to_subdomain |
The number of unique root domains that were previously linking to the source subdomain but are now deleted. |
metric |
source.domain_authority |
source.domain_authority |
The Domain Authority score (1-100) for the root domain of the source linking page. |
metric |
source.external_indirect_pages_to_root_domain |
source.external_indirect_pages_to_root_domain |
The count of unique external pages linking indirectly to the source root domain via redirects or rel-canonical tags. |
metric |
source.external_nofollow_pages_to_page |
source.external_nofollow_pages_to_page |
The number of unique external pages linking to the source page with only ‘nofollow’ links. |
metric |
source.external_nofollow_pages_to_root_domain |
source.external_nofollow_pages_to_root_domain |
The number of unique external pages linking to the source root domain with only ‘nofollow’ links. |
metric |
source.external_nofollow_pages_to_subdomain |
source.external_nofollow_pages_to_subdomain |
The number of unique external pages linking to the source subdomain with only ‘nofollow’ links. |
metric |
source.external_pages_to_page |
source.external_pages_to_page |
The number of unique pages from a different root domain currently linking to the source page. |
metric |
source.external_pages_to_root_domain |
source.external_pages_to_root_domain |
The number of unique pages from a different root domain currently linking to the source root domain. |
metric |
source.external_pages_to_subdomain |
source.external_pages_to_subdomain |
The number of unique pages from a different root domain currently linking to the source subdomain. |
metric |
source.external_redirect_pages_to_page |
source.external_redirect_pages_to_page |
The number of unique external pages redirecting to the source page. |
metric |
source.external_redirect_pages_to_root_domain |
source.external_redirect_pages_to_root_domain |
The number of unique external pages redirecting to the source root domain. |
metric |
source.external_redirect_pages_to_subdomain |
source.external_redirect_pages_to_subdomain |
The number of unique external pages redirecting to the source subdomain. |
metric |
source.http_code |
source.http_code |
The HTTP status code returned by the host during the most recent crawl of the source page. A value of 0 indicates the page has never been crawled. |
metric |
source.indirect_root_domains_to_page |
source.indirect_root_domains_to_page |
The number of unique root domains linking indirectly to the source page via redirects or rel-canonical tags, excluding internal links. |
metric |
source.indirect_root_domains_to_root_domain |
source.indirect_root_domains_to_root_domain |
The number of unique root domains linking indirectly to the source root domain via redirects or rel-canonical tags, excluding internal links. |
metric |
source.last_crawled |
source.last_crawled |
The date in ‘YYYY-MM-DD’ format when the source page was most recently crawled. This field is empty if the page has never been crawled. |
dimension |
source.link_propensity |
source.link_propensity |
The link propensity of the source URL, indicating the likelihood of it receiving inbound links. |
metric |
source.nofollow_pages_from_page |
source.nofollow_pages_from_page |
The unique count of pages linked from the source page using only nofollow attributes. |
metric |
source.nofollow_pages_from_root_domain |
source.nofollow_pages_from_root_domain |
The unique count of pages linked from the source root domain using only nofollow attributes. |
metric |
source.nofollow_pages_to_page |
source.nofollow_pages_to_page |
The number of unique pages currently linking to the source page with only ‘nofollow’ links. |
metric |
source.nofollow_pages_to_root_domain |
source.nofollow_pages_to_root_domain |
The number of unique pages currently linking to the source root domain with only ‘nofollow’ links. |
metric |
source.nofollow_pages_to_subdomain |
source.nofollow_pages_to_subdomain |
The number of unique pages currently linking to the source subdomain with only ‘nofollow’ links. |
metric |
source.nofollow_root_domains_from_page |
source.nofollow_root_domains_from_page |
The unique count of root domains linked from the source page using only nofollow attributes. |
metric |
source.nofollow_root_domains_from_root_domain |
source.nofollow_root_domains_from_root_domain |
The unique count of root domains linked from the source root domain using only nofollow attributes. |
metric |
source.nofollow_root_domains_to_page |
source.nofollow_root_domains_to_page |
The number of unique root domains currently linking to the source page with only ‘nofollow’ links. |
metric |
source.nofollow_root_domains_to_root_domain |
source.nofollow_root_domains_to_root_domain |
The number of unique root domains currently linking to the source root domain with only ‘nofollow’ links. |
metric |
source.nofollow_root_domains_to_subdomain |
source.nofollow_root_domains_to_subdomain |
The number of unique root domains currently linking to the source subdomain with only ‘nofollow’ links. |
metric |
source.page |
source.page |
The canonicalized URL of the source page. |
dimension |
source.page_authority |
source.page_authority |
The Page Authority score (1-100) for the source linking page. |
metric |
source.pages_crawled_from_root_domain |
source.pages_crawled_from_root_domain |
The number of pages successfully crawled on the source root domain. |
metric |
source.pages_from_page |
source.pages_from_page |
The unique count of pages linked from the source page. |
metric |
source.pages_from_root_domain |
source.pages_from_root_domain |
The unique count of pages linked from the source root domain. |
metric |
source.pages_to_page |
source.pages_to_page |
The number of unique pages currently linking to the source page. Pages that link to themselves do not contribute to this count. |
metric |
source.pages_to_root_domain |
source.pages_to_root_domain |
The number of unique pages currently linking to the source root domain. |
metric |
source.pages_to_subdomain |
source.pages_to_subdomain |
The number of unique pages currently linking to the source subdomain. |
metric |
source.redirect_pages_to_page |
source.redirect_pages_to_page |
The number of unique pages currently redirecting to the source page. |
metric |
source.redirect_pages_to_root_domain |
source.redirect_pages_to_root_domain |
The number of unique pages currently redirecting to the source root domain. |
metric |
source.redirect_pages_to_subdomain |
source.redirect_pages_to_subdomain |
The number of unique pages currently redirecting to the source subdomain. |
metric |
source.root_domain |
source.root_domain |
The canonicalized root domain of the source page. |
dimension |
source.root_domains_from_page |
source.root_domains_from_page |
The unique count of root domains linked from the source page. |
metric |
source.root_domains_from_root_domain |
source.root_domains_from_root_domain |
The unique count of root domains linked from the source root domain. |
metric |
source.root_domains_to_page |
source.root_domains_to_page |
The number of unique root domains currently linking to the source page. |
metric |
source.root_domains_to_root_domain |
source.root_domains_to_root_domain |
The number of unique root domains currently linking to the source root domain. |
metric |
source.root_domains_to_subdomain |
source.root_domains_to_subdomain |
The number of unique root domains currently linking to the source subdomain. |
metric |
source.spam_score |
source.spam_score |
The Spam Score of the source URL, estimating the likelihood of the source website containing spammy or low-quality content. |
metric |
source.subdomain |
source.subdomain |
The canonicalized subdomain of the source page. |
dimension |
source.title |
source.title |
The title of the source page as observed during the most recent crawl. This field is empty if the page has never been crawled. |
dimension |
spam_score |
spam_score |
A Moz-developed metric that estimates the likelihood of a website containing spammy or low-quality content. |
metric |
target.deleted_pages_to_page |
target.deleted_pages_to_page |
The number of unique pages that were previously linking to the target page but are now deleted. |
metric |
target.deleted_pages_to_root_domain |
target.deleted_pages_to_root_domain |
The number of unique pages that were previously linking to the target root domain but are now deleted. |
metric |
target.deleted_pages_to_subdomain |
target.deleted_pages_to_subdomain |
The number of unique pages that were previously linking to the target subdomain but are now deleted. |
metric |
target.deleted_root_domains_to_page |
target.deleted_root_domains_to_page |
The number of unique root domains that were previously linking to the target page but are now deleted. |
metric |
target.deleted_root_domains_to_root_domain |
target.deleted_root_domains_to_root_domain |
The number of unique root domains that were previously linking to the target root domain but are now deleted. |
metric |
target.deleted_root_domains_to_subdomain |
target.deleted_root_domains_to_subdomain |
The number of unique root domains that were previously linking to the target subdomain but are now deleted. |
metric |
target.domain_authority |
target.domain_authority |
The Domain Authority score (1-100) for the root domain of the target page. |
metric |
target.external_indirect_pages_to_root_domain |
target.external_indirect_pages_to_root_domain |
The count of unique external pages linking indirectly to the target root domain via redirects or rel-canonical tags. |
metric |
target.external_nofollow_pages_to_page |
target.external_nofollow_pages_to_page |
The number of unique external pages linking to the target page with only ‘nofollow’ links. |
metric |
target.external_nofollow_pages_to_root_domain |
target.external_nofollow_pages_to_root_domain |
The number of unique external pages linking to the target root domain with only ‘nofollow’ links. |
metric |
target.external_nofollow_pages_to_subdomain |
target.external_nofollow_pages_to_subdomain |
The number of unique external pages linking to the target subdomain with only ‘nofollow’ links. |
metric |
target.external_pages_to_page |
target.external_pages_to_page |
The number of unique pages from a different root domain currently linking to the target page. |
metric |
target.external_pages_to_root_domain |
target.external_pages_to_root_domain |
The number of unique pages from a different root domain currently linking to the target root domain. |
metric |
target.external_pages_to_subdomain |
target.external_pages_to_subdomain |
The number of unique pages from a different root domain currently linking to the target subdomain. |
metric |
target.external_redirect_pages_to_page |
target.external_redirect_pages_to_page |
The number of unique external pages redirecting to the target page. |
metric |
target.external_redirect_pages_to_root_domain |
target.external_redirect_pages_to_root_domain |
The number of unique external pages redirecting to the target root domain. |
metric |
target.external_redirect_pages_to_subdomain |
target.external_redirect_pages_to_subdomain |
The number of unique external pages redirecting to the target subdomain. |
metric |
target.http_code |
target.http_code |
The HTTP status code returned by the host during the most recent crawl of the target page. A value of 0 indicates the page has never been crawled. |
metric |
target.indirect_root_domains_to_page |
target.indirect_root_domains_to_page |
The number of unique root domains linking indirectly to the target page via redirects or rel-canonical tags, excluding internal links. |
metric |
target.indirect_root_domains_to_root_domain |
target.indirect_root_domains_to_root_domain |
The number of unique root domains linking indirectly to the target root domain via redirects or rel-canonical tags, excluding internal links. |
metric |
target.last_crawled |
target.last_crawled |
The date in ‘YYYY-MM-DD’ format when the target page was most recently crawled. This field is empty if the page has never been crawled. |
dimension |
target.link_propensity |
target.link_propensity |
The link propensity of the target URL, indicating the likelihood of it receiving inbound links. |
metric |
target.nofollow_pages_from_page |
target.nofollow_pages_from_page |
The unique count of pages linked from the target page using only nofollow attributes. |
metric |
target.nofollow_pages_from_root_domain |
target.nofollow_pages_from_root_domain |
The unique count of pages linked from the target root domain using only nofollow attributes. |
metric |
target.nofollow_pages_to_page |
target.nofollow_pages_to_page |
The number of unique pages currently linking to the target page with only ‘nofollow’ links. |
metric |
target.nofollow_pages_to_root_domain |
target.nofollow_pages_to_root_domain |
The number of unique pages currently linking to the target root domain with only ‘nofollow’ links. |
metric |
target.nofollow_pages_to_subdomain |
target.nofollow_pages_to_subdomain |
The number of unique pages currently linking to the target subdomain with only ‘nofollow’ links. |
metric |
target.nofollow_root_domains_from_page |
target.nofollow_root_domains_from_page |
The unique count of root domains linked from the target page using only nofollow attributes. |
metric |
target.nofollow_root_domains_from_root_domain |
target.nofollow_root_domains_from_root_domain |
The unique count of root domains linked from the target root domain using only nofollow attributes. |
metric |
target.nofollow_root_domains_to_page |
target.nofollow_root_domains_to_page |
The number of unique root domains currently linking to the target page with only ‘nofollow’ links. |
metric |
target.nofollow_root_domains_to_root_domain |
target.nofollow_root_domains_to_root_domain |
The number of unique root domains currently linking to the target root domain with only ‘nofollow’ links. |
metric |
target.nofollow_root_domains_to_subdomain |
target.nofollow_root_domains_to_subdomain |
The number of unique root domains currently linking to the target subdomain with only ‘nofollow’ links. |
metric |
target.page |
target.page |
The canonicalized URL of the target page. |
dimension |
target.page_authority |
target.page_authority |
The Page Authority score (1-100) for the target page. |
metric |
target.pages_crawled_from_root_domain |
target.pages_crawled_from_root_domain |
The number of pages successfully crawled on the target root domain. |
metric |
target.pages_from_page |
target.pages_from_page |
The unique count of pages linked from the target page. |
metric |
target.pages_from_root_domain |
target.pages_from_root_domain |
The unique count of pages linked from the target root domain. |
metric |
target.pages_to_page |
target.pages_to_page |
The number of unique pages currently linking to the target page. Pages that link to themselves do not contribute to this count. |
metric |
target.pages_to_root_domain |
target.pages_to_root_domain |
The number of unique pages currently linking to the target root domain. |
metric |
target.pages_to_subdomain |
target.pages_to_subdomain |
The number of unique pages currently linking to the target subdomain. |
metric |
target.redirect_pages_to_page |
target.redirect_pages_to_page |
The number of unique pages currently redirecting to the target page. |
metric |
target.redirect_pages_to_root_domain |
target.redirect_pages_to_root_domain |
The number of unique pages currently redirecting to the target root domain. |
metric |
target.redirect_pages_to_subdomain |
target.redirect_pages_to_subdomain |
The number of unique pages currently redirecting to the target subdomain. |
metric |
target.root_domain |
target.root_domain |
The canonicalized root domain of the target page. |
dimension |
target.root_domains_from_page |
target.root_domains_from_page |
The unique count of root domains linked from the target page. |
metric |
target.root_domains_from_root_domain |
target.root_domains_from_root_domain |
The unique count of root domains linked from the target root domain. |
metric |
target.root_domains_to_page |
target.root_domains_to_page |
The number of unique root domains currently linking to the target page. |
metric |
target.root_domains_to_root_domain |
target.root_domains_to_root_domain |
The number of unique root domains currently linking to the target root domain. |
metric |
target.root_domains_to_subdomain |
target.root_domains_to_subdomain |
The number of unique root domains currently linking to the target subdomain. |
metric |
target.spam_score |
target.spam_score |
The Spam Score of the target URL, estimating the likelihood of the target website containing spammy or low-quality content. |
metric |
target.subdomain |
target.subdomain |
The canonicalized subdomain of the target page. |
dimension |
target.title |
target.title |
The title of the target page as observed during the most recent crawl. This field is empty if the page has never been crawled. |
dimension |
title |
title |
The title of the page as observed during the most recent crawl. This field is empty if the page has never been crawled. |
dimension |
via_redirect |
via_redirect |
Indicates whether this link is an indirect link that passes through a redirecting page to reach the target. |
dimension |
via_rel_canonical |
via_rel_canonical |
Indicates whether this link is an indirect link specified by a ‘rel-canonical’ tag. |
dimension |