myTarget
The table below gives information about all the data fields that you can import from myTarget.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
account |
account |
String |
|
dimension |
|
|
account_id |
account_id |
Long |
|
dimension |
|
|
account_type |
account_type |
String |
|
dimension |
|
|
ad_offers_earn_offer_rewards |
ad_offers_earn_offer_rewards |
Long |
|
metric |
|
|
ad_offers_offer_postponed |
ad_offers_offer_postponed |
Long |
|
metric |
|
|
ad_offers_upload_receipt |
ad_offers_upload_receipt |
Long |
|
metric |
|
|
agency |
agency |
String |
|
dimension |
|
|
agency_username |
agency_username |
String |
|
dimension |
|
|
banner_call_to_action |
banner_call_to_action |
String |
|
dimension |
|
|
banner_campaign_id |
banner_campaign_id |
Long |
|
dimension |
|
|
banner_content |
banner_content |
String |
|
dimension |
|
|
banner_created |
banner_created |
DateTime |
|
dimension |
|
|
banner_deeplink |
banner_deeplink |
String |
|
dimension |
|
|
banner_id |
banner_id |
Long |
|
dimension |
|
|
banner_products |
banner_products |
JSON |
|
dimension |
|
|
banner_textblocks |
banner_textblocks |
String |
|
dimension |
|
|
banner_updated |
banner_updated |
DateTime |
|
dimension |
|
|
banner_urls |
banner_urls |
String |
|
dimension |
|
|
banner_video_params |
banner_video_params |
JSON |
|
dimension |
|
|
base_clicks |
base_clicks |
Long |
|
metric |
|
|
base_cpa |
base_cpa |
Long |
|
metric |
|
|
base_cpc |
base_cpc |
Long |
|
metric |
|
|
base_cpm |
base_cpm |
Long |
|
metric |
|
|
base_cr |
base_cr |
Long |
|
metric |
|
|
base_ctr |
base_ctr |
Long |
|
metric |
|
|
base_goals |
base_goals |
Long |
|
metric |
|
|
base_shows |
base_shows |
Long |
|
metric |
|
|
base_spent |
base_spent |
Long |
|
metric |
|
|
branch_username |
branch_username |
String |
|
dimension |
|
|
campaign_banner_uniq_shows_limit |
campaign_banner_uniq_shows_limit |
Long |
|
metric |
|
|
campaign_budget_limit |
campaign_budget_limit |
Float |
|
metric |
|
|
campaign_budget_limit_day |
campaign_budget_limit_day |
Float |
|
metric |
|
|
campaign_created |
campaign_created |
DateTime |
|
dimension |
|
|
campaign_date_end |
campaign_date_end |
Date |
|
dimension |
|
|
campaign_date_start |
campaign_date_start |
Date |
|
dimension |
|
|
campaign_id |
campaign_id |
Long |
|
dimension |
|
|
campaign_name |
campaign_name |
String |
|
dimension |
|
|
campaign_objective |
campaign_objective |
String |
|
dimension |
|
|
campaign_targetings |
campaign_targetings |
String |
|
dimension |
|
|
campaign_uniq_shows_limit |
campaign_uniq_shows_limit |
Long |
|
metric |
|
|
campaign_uniq_shows_period |
campaign_uniq_shows_period |
String |
|
dimension |
|
|
campaign_updated |
campaign_updated |
DateTime |
|
dimension |
|
|
carousel_slide_1_clicks |
carousel_slide_1_clicks |
Long |
|
metric |
|
|
carousel_slide_1_ctr |
carousel_slide_1_ctr |
Long |
|
metric |
|
|
carousel_slide_1_shows |
carousel_slide_1_shows |
Long |
|
metric |
|
|
carousel_slide_2_clicks |
carousel_slide_2_clicks |
Long |
|
metric |
|
|
carousel_slide_2_ctr |
carousel_slide_2_ctr |
Long |
|
metric |
|
|
carousel_slide_2_shows |
carousel_slide_2_shows |
Long |
|
metric |
|
|
carousel_slide_3_clicks |
carousel_slide_3_clicks |
Long |
|
metric |
|
|
carousel_slide_3_ctr |
carousel_slide_3_ctr |
Long |
|
metric |
|
|
carousel_slide_3_shows |
carousel_slide_3_shows |
Long |
|
metric |
|
|
carousel_slide_4_clicks |
carousel_slide_4_clicks |
Long |
|
metric |
|
|
carousel_slide_4_ctr |
carousel_slide_4_ctr |
Long |
|
metric |
|
|
carousel_slide_4_shows |
carousel_slide_4_shows |
Long |
|
metric |
|
|
carousel_slide_5_clicks |
carousel_slide_5_clicks |
Long |
|
metric |
|
|
carousel_slide_5_ctr |
carousel_slide_5_ctr |
Long |
|
metric |
|
|
carousel_slide_5_shows |
carousel_slide_5_shows |
Long |
|
metric |
|
|
carousel_slide_6_clicks |
carousel_slide_6_clicks |
Long |
|
metric |
|
|
carousel_slide_6_ctr |
carousel_slide_6_ctr |
Long |
|
metric |
|
|
carousel_slide_6_shows |
carousel_slide_6_shows |
Long |
|
metric |
|
|
|
clicks |
long |
the number of clicks on the ad |
metric |
|
|
|
cpa |
currency |
average cost per 1 goal achievement |
metric |
|
|
|
cpc |
currency |
average cost per 1 click |
metric |
|
|
|
cpm |
currency |
average cost per 1000 views |
metric |
|
|
|
cr |
percentage |
ratio of acheived goals to the number of clicks |
metric |
|
|
|
ctr |
percentage |
click-through rate- ratio of users who clicked on the ad to the total number of those who viewed it |
metric |
|
|
currency |
currency |
String |
|
dimension |
|
|
date |
date |
Date |
date |
dimension |
|
|
events_clicks_on_external_url |
events_clicks_on_external_url |
Long |
|
metric |
|
|
events_comments |
events_comments |
Long |
|
metric |
|
|
events_joinings |
events_joinings |
Long |
|
metric |
|
|
events_launching_video |
events_launching_video |
Long |
|
metric |
|
|
events_likes |
events_likes |
Long |
|
metric |
|
|
events_moving_into_group |
events_moving_into_group |
Long |
|
metric |
|
|
events_opening_app |
events_opening_app |
Long |
|
metric |
|
|
events_opening_post |
events_opening_post |
Long |
|
metric |
|
|
events_sending_form |
events_sending_form |
Long |
|
metric |
|
|
events_shares |
events_shares |
Long |
|
metric |
|
|
events_votings |
events_votings |
Long |
|
metric |
|
|
|
goals |
long |
the number of acheived goals (Top@Mail.ru goals for websites and installations for mobile apps) |
metric |
|
|
id |
id |
Long |
ID |
dimension |
|
|
moat_active_in_view_time |
moat_active_in_view_time |
Long |
|
metric |
|
|
moat_attention_quality |
moat_attention_quality |
Long |
|
metric |
|
|
moat_human_and_viewable_perc |
moat_human_and_viewable_perc |
Long |
|
metric |
|
|
moat_human_impressions |
moat_human_impressions |
Long |
|
metric |
|
|
moat_impressions |
moat_impressions |
Long |
|
metric |
|
|
moat_impressions_analyzed |
moat_impressions_analyzed |
Long |
|
metric |
|
|
moat_in_view |
moat_in_view |
Long |
|
metric |
|
|
moat_in_view_diff_percent |
moat_in_view_diff_percent |
Long |
|
metric |
|
|
moat_in_view_percent |
moat_in_view_percent |
Long |
|
metric |
|
|
moat_never_1_sec_visible |
moat_never_1_sec_visible |
Long |
|
metric |
|
|
moat_never_1_sec_visible_percent |
moat_never_1_sec_visible_percent |
Long |
|
metric |
|
|
moat_never_50_perc_visible |
moat_never_50_perc_visible |
Long |
|
metric |
|
|
moat_never_50_perc_visible_percent |
moat_never_50_perc_visible_percent |
Long |
|
metric |
|
|
moat_never_focused |
moat_never_focused |
Long |
|
metric |
|
|
moat_never_focused_percent |
moat_never_focused_percent |
Long |
|
metric |
|
|
moat_never_visible |
moat_never_visible |
Long |
|
metric |
|
|
moat_never_visible_percent |
moat_never_visible_percent |
Long |
|
metric |
|
|
playable_playable_call_to_action |
playable_playable_call_to_action |
Long |
|
metric |
|
|
playable_playable_game_close |
playable_playable_game_close |
Long |
|
metric |
|
|
playable_playable_game_open |
playable_playable_game_open |
Long |
|
metric |
|
|
romi_adv_cost_share |
romi_adv_cost_share |
Long |
|
metric |
|
|
romi_romi |
romi_romi |
Long |
|
metric |
|
|
romi_value |
romi_value |
Long |
|
metric |
|
|
|
shows |
long |
the number of impressions (times when the ad was displayed to users) |
metric |
|
|
|
spent |
currency |
charged sum |
metric |
|
|
tps_tpd |
tps_tpd |
Long |
|
metric |
|
|
tps_tps |
tps_tps |
Long |
|
metric |
|
|
uniques_frequency |
uniques_frequency |
Long |
|
metric |
|
|
uniques_increment |
uniques_increment |
Long |
|
metric |
|
|
uniques_reach |
uniques_reach |
Long |
|
metric |
|
|
uniques_total |
uniques_total |
Long |
|
metric |
|
|
username |
username |
String |
|
dimension |
|
|
video_depth_of_view |
video_depth_of_view |
Long |
|
metric |
|
|
video_fullscreen_off |
video_fullscreen_off |
Long |
|
metric |
|
|
video_fullscreen_on |
video_fullscreen_on |
Long |
|
metric |
|
|
video_paused |
video_paused |
Long |
|
metric |
|
|
video_resumed_after_pause |
video_resumed_after_pause |
Long |
|
metric |
|
|
video_sound_turned_off |
video_sound_turned_off |
Long |
|
metric |
|
|
video_sound_turned_on |
video_sound_turned_on |
Long |
|
metric |
|
|
video_started |
video_started |
Long |
|
metric |
|
|
video_viewed_100_percent |
video_viewed_100_percent |
Long |
|
metric |
|
|
video_viewed_100_percent_cost |
video_viewed_100_percent_cost |
Long |
|
metric |
|
|
video_viewed_100_percent_rate |
video_viewed_100_percent_rate |
Long |
|
metric |
|
|
video_viewed_10_seconds |
video_viewed_10_seconds |
Long |
|
metric |
|
|
video_viewed_10_seconds_cost |
video_viewed_10_seconds_cost |
Long |
|
metric |
|
|
video_viewed_10_seconds_rate |
video_viewed_10_seconds_rate |
Long |
|
metric |
|
|
video_viewed_25_percent |
video_viewed_25_percent |
Long |
|
metric |
|
|
video_viewed_25_percent_cost |
video_viewed_25_percent_cost |
Long |
|
metric |
|
|
video_viewed_25_percent_rate |
video_viewed_25_percent_rate |
Long |
|
metric |
|
|
video_viewed_50_percent |
video_viewed_50_percent |
Long |
|
metric |
|
|
video_viewed_50_percent_cost |
video_viewed_50_percent_cost |
Long |
|
metric |
|
|
video_viewed_50_percent_rate |
video_viewed_50_percent_rate |
Long |
|
metric |
|
|
video_viewed_75_percent |
video_viewed_75_percent |
Long |
|
metric |
|
|
video_viewed_75_percent_cost |
video_viewed_75_percent_cost |
Long |
|
metric |
|
|
video_viewed_75_percent_rate |
video_viewed_75_percent_rate |
Long |
|
metric |
|
|
viral_clicks_on_external_url |
viral_clicks_on_external_url |
Long |
|
metric |
|
|
viral_comments |
viral_comments |
Long |
|
metric |
|
|
viral_frequency |
viral_frequency |
Long |
|
metric |
|
|
viral_impressions |
viral_impressions |
Long |
|
metric |
|
|
viral_increment |
viral_increment |
Long |
|
metric |
|
|
viral_joinings |
viral_joinings |
Long |
|
metric |
|
|
viral_launching_video |
viral_launching_video |
Long |
|
metric |
|
|
viral_likes |
viral_likes |
Long |
|
metric |
|
|
viral_moving_into_group |
viral_moving_into_group |
Long |
|
metric |
|
|
viral_opening_app |
viral_opening_app |
Long |
|
metric |
|
|
viral_opening_post |
viral_opening_post |
Long |
|
metric |
|
|
viral_reach |
viral_reach |
Long |
|
metric |
|
|
viral_sending_form |
viral_sending_form |
Long |
|
metric |
|
|
viral_shares |
viral_shares |
Long |
|
metric |
|
|
viral_total |
viral_total |
Long |
|
metric |
|
|
viral_votings |
viral_votings |
Long |
|
metric |
|