myTarget
The table below gives information about all the data fields that you can import from myTarget.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
account |
account |
|
dimension |
|
|
account_id |
account_id |
|
dimension |
|
|
account_type |
account_type |
|
dimension |
|
|
ad_offers_earn_offer_rewards |
ad_offers_earn_offer_rewards |
|
metric |
|
|
ad_offers_offer_postponed |
ad_offers_offer_postponed |
|
metric |
|
|
ad_offers_upload_receipt |
ad_offers_upload_receipt |
|
metric |
|
|
agency |
agency |
|
dimension |
|
|
agency_username |
agency_username |
|
dimension |
|
|
banner_call_to_action |
banner_call_to_action |
|
dimension |
|
|
banner_campaign_id |
banner_campaign_id |
|
dimension |
|
|
banner_content |
banner_content |
|
dimension |
|
|
banner_created |
banner_created |
|
dimension |
|
|
banner_deeplink |
banner_deeplink |
|
dimension |
|
|
banner_id |
banner_id |
|
dimension |
|
|
banner_products |
banner_products |
|
dimension |
|
|
banner_textblocks |
banner_textblocks |
|
dimension |
|
|
banner_updated |
banner_updated |
|
dimension |
|
|
banner_urls |
banner_urls |
|
dimension |
|
|
banner_video_params |
banner_video_params |
|
dimension |
|
|
base_clicks |
base_clicks |
|
metric |
|
|
base_cpa |
base_cpa |
|
metric |
|
|
base_cpc |
base_cpc |
|
metric |
|
|
base_cpm |
base_cpm |
|
metric |
|
|
base_cr |
base_cr |
|
metric |
|
|
base_ctr |
base_ctr |
|
metric |
|
|
base_goals |
base_goals |
|
metric |
|
|
base_shows |
base_shows |
|
metric |
|
|
base_spent |
base_spent |
|
metric |
|
|
branch_username |
branch_username |
|
dimension |
|
|
campaign_banner_uniq_shows_limit |
campaign_banner_uniq_shows_limit |
|
metric |
|
|
campaign_budget_limit |
campaign_budget_limit |
|
metric |
|
|
campaign_budget_limit_day |
campaign_budget_limit_day |
|
metric |
|
|
campaign_created |
campaign_created |
|
dimension |
|
|
campaign_date_end |
campaign_date_end |
|
dimension |
|
|
campaign_date_start |
campaign_date_start |
|
dimension |
|
|
campaign_id |
campaign_id |
|
dimension |
|
|
campaign_name |
campaign_name |
|
dimension |
|
|
campaign_objective |
campaign_objective |
|
dimension |
|
|
campaign_targetings |
campaign_targetings |
|
dimension |
|
|
campaign_uniq_shows_limit |
campaign_uniq_shows_limit |
|
metric |
|
|
campaign_uniq_shows_period |
campaign_uniq_shows_period |
|
dimension |
|
|
campaign_updated |
campaign_updated |
|
dimension |
|
|
carousel_slide_1_clicks |
carousel_slide_1_clicks |
|
metric |
|
|
carousel_slide_1_ctr |
carousel_slide_1_ctr |
|
metric |
|
|
carousel_slide_1_shows |
carousel_slide_1_shows |
|
metric |
|
|
carousel_slide_2_clicks |
carousel_slide_2_clicks |
|
metric |
|
|
carousel_slide_2_ctr |
carousel_slide_2_ctr |
|
metric |
|
|
carousel_slide_2_shows |
carousel_slide_2_shows |
|
metric |
|
|
carousel_slide_3_clicks |
carousel_slide_3_clicks |
|
metric |
|
|
carousel_slide_3_ctr |
carousel_slide_3_ctr |
|
metric |
|
|
carousel_slide_3_shows |
carousel_slide_3_shows |
|
metric |
|
|
carousel_slide_4_clicks |
carousel_slide_4_clicks |
|
metric |
|
|
carousel_slide_4_ctr |
carousel_slide_4_ctr |
|
metric |
|
|
carousel_slide_4_shows |
carousel_slide_4_shows |
|
metric |
|
|
carousel_slide_5_clicks |
carousel_slide_5_clicks |
|
metric |
|
|
carousel_slide_5_ctr |
carousel_slide_5_ctr |
|
metric |
|
|
carousel_slide_5_shows |
carousel_slide_5_shows |
|
metric |
|
|
carousel_slide_6_clicks |
carousel_slide_6_clicks |
|
metric |
|
|
carousel_slide_6_ctr |
carousel_slide_6_ctr |
|
metric |
|
|
carousel_slide_6_shows |
carousel_slide_6_shows |
|
metric |
|
|
|
clicks |
the number of clicks on the ad |
metric |
|
|
|
cpa |
average cost per 1 goal achievement |
metric |
|
|
|
cpc |
average cost per 1 click |
metric |
|
|
|
cpm |
average cost per 1000 views |
metric |
|
|
|
cr |
ratio of acheived goals to the number of clicks |
metric |
|
|
|
ctr |
click-through rate- ratio of users who clicked on the ad to the total number of those who viewed it |
metric |
|
|
currency |
currency |
|
dimension |
|
|
date |
date |
date |
dimension |
|
|
events_clicks_on_external_url |
events_clicks_on_external_url |
|
metric |
|
|
events_comments |
events_comments |
|
metric |
|
|
events_joinings |
events_joinings |
|
metric |
|
|
events_launching_video |
events_launching_video |
|
metric |
|
|
events_likes |
events_likes |
|
metric |
|
|
events_moving_into_group |
events_moving_into_group |
|
metric |
|
|
events_opening_app |
events_opening_app |
|
metric |
|
|
events_opening_post |
events_opening_post |
|
metric |
|
|
events_sending_form |
events_sending_form |
|
metric |
|
|
events_shares |
events_shares |
|
metric |
|
|
events_votings |
events_votings |
|
metric |
|
|
|
goals |
the number of acheived goals (Top@Mail.ru goals for websites and installations for mobile apps) |
metric |
|
|
id |
id |
ID |
dimension |
|
|
moat_active_in_view_time |
moat_active_in_view_time |
|
metric |
|
|
moat_attention_quality |
moat_attention_quality |
|
metric |
|
|
moat_human_and_viewable_perc |
moat_human_and_viewable_perc |
|
metric |
|
|
moat_human_impressions |
moat_human_impressions |
|
metric |
|
|
moat_impressions |
moat_impressions |
|
metric |
|
|
moat_impressions_analyzed |
moat_impressions_analyzed |
|
metric |
|
|
moat_in_view |
moat_in_view |
|
metric |
|
|
moat_in_view_diff_percent |
moat_in_view_diff_percent |
|
metric |
|
|
moat_in_view_percent |
moat_in_view_percent |
|
metric |
|
|
moat_never_1_sec_visible |
moat_never_1_sec_visible |
|
metric |
|
|
moat_never_1_sec_visible_percent |
moat_never_1_sec_visible_percent |
|
metric |
|
|
moat_never_50_perc_visible |
moat_never_50_perc_visible |
|
metric |
|
|
moat_never_50_perc_visible_percent |
moat_never_50_perc_visible_percent |
|
metric |
|
|
moat_never_focused |
moat_never_focused |
|
metric |
|
|
moat_never_focused_percent |
moat_never_focused_percent |
|
metric |
|
|
moat_never_visible |
moat_never_visible |
|
metric |
|
|
moat_never_visible_percent |
moat_never_visible_percent |
|
metric |
|
|
playable_playable_call_to_action |
playable_playable_call_to_action |
|
metric |
|
|
playable_playable_game_close |
playable_playable_game_close |
|
metric |
|
|
playable_playable_game_open |
playable_playable_game_open |
|
metric |
|
|
romi_adv_cost_share |
romi_adv_cost_share |
|
metric |
|
|
romi_romi |
romi_romi |
|
metric |
|
|
romi_value |
romi_value |
|
metric |
|
|
|
shows |
the number of impressions (times when the ad was displayed to users) |
metric |
|
|
|
spent |
charged sum |
metric |
|
|
tps_tpd |
tps_tpd |
|
metric |
|
|
tps_tps |
tps_tps |
|
metric |
|
|
uniques_frequency |
uniques_frequency |
|
metric |
|
|
uniques_increment |
uniques_increment |
|
metric |
|
|
uniques_reach |
uniques_reach |
|
metric |
|
|
uniques_total |
uniques_total |
|
metric |
|
|
username |
username |
|
dimension |
|
|
video_depth_of_view |
video_depth_of_view |
|
metric |
|
|
video_fullscreen_off |
video_fullscreen_off |
|
metric |
|
|
video_fullscreen_on |
video_fullscreen_on |
|
metric |
|
|
video_paused |
video_paused |
|
metric |
|
|
video_resumed_after_pause |
video_resumed_after_pause |
|
metric |
|
|
video_sound_turned_off |
video_sound_turned_off |
|
metric |
|
|
video_sound_turned_on |
video_sound_turned_on |
|
metric |
|
|
video_started |
video_started |
|
metric |
|
|
video_viewed_100_percent |
video_viewed_100_percent |
|
metric |
|
|
video_viewed_100_percent_cost |
video_viewed_100_percent_cost |
|
metric |
|
|
video_viewed_100_percent_rate |
video_viewed_100_percent_rate |
|
metric |
|
|
video_viewed_10_seconds |
video_viewed_10_seconds |
|
metric |
|
|
video_viewed_10_seconds_cost |
video_viewed_10_seconds_cost |
|
metric |
|
|
video_viewed_10_seconds_rate |
video_viewed_10_seconds_rate |
|
metric |
|
|
video_viewed_25_percent |
video_viewed_25_percent |
|
metric |
|
|
video_viewed_25_percent_cost |
video_viewed_25_percent_cost |
|
metric |
|
|
video_viewed_25_percent_rate |
video_viewed_25_percent_rate |
|
metric |
|
|
video_viewed_50_percent |
video_viewed_50_percent |
|
metric |
|
|
video_viewed_50_percent_cost |
video_viewed_50_percent_cost |
|
metric |
|
|
video_viewed_50_percent_rate |
video_viewed_50_percent_rate |
|
metric |
|
|
video_viewed_75_percent |
video_viewed_75_percent |
|
metric |
|
|
video_viewed_75_percent_cost |
video_viewed_75_percent_cost |
|
metric |
|
|
video_viewed_75_percent_rate |
video_viewed_75_percent_rate |
|
metric |
|
|
viral_clicks_on_external_url |
viral_clicks_on_external_url |
|
metric |
|
|
viral_comments |
viral_comments |
|
metric |
|
|
viral_frequency |
viral_frequency |
|
metric |
|
|
viral_impressions |
viral_impressions |
|
metric |
|
|
viral_increment |
viral_increment |
|
metric |
|
|
viral_joinings |
viral_joinings |
|
metric |
|
|
viral_launching_video |
viral_launching_video |
|
metric |
|
|
viral_likes |
viral_likes |
|
metric |
|
|
viral_moving_into_group |
viral_moving_into_group |
|
metric |
|
|
viral_opening_app |
viral_opening_app |
|
metric |
|
|
viral_opening_post |
viral_opening_post |
|
metric |
|
|
viral_reach |
viral_reach |
|
metric |
|
|
viral_sending_form |
viral_sending_form |
|
metric |
|
|
viral_shares |
viral_shares |
|
metric |
|
|
viral_total |
viral_total |
|
metric |
|
|
viral_votings |
viral_votings |
|
metric |
|