myTarget: Most-used fields#
The table below gives information about most-used fields that you can import from myTarget. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
account_id |
account_id |
dimension |
|
account_type |
account_type |
dimension |
|
banner_call_to_action |
banner_call_to_action |
dimension |
|
banner_campaign_id |
banner_campaign_id |
dimension |
|
banner_content |
banner_content |
dimension |
|
banner_created |
banner_created |
dimension |
|
banner_deeplink |
banner_deeplink |
dimension |
|
banner_id |
banner_id |
dimension |
|
banner_products |
banner_products |
dimension |
|
banner_textblocks |
banner_textblocks |
dimension |
|
banner_updated |
banner_updated |
dimension |
|
banner_urls |
banner_urls |
dimension |
|
banner_video_params |
banner_video_params |
dimension |
|
base_clicks |
base_clicks |
metric |
|
base_cpa |
base_cpa |
metric |
|
base_cpc |
base_cpc |
metric |
|
base_cpm |
base_cpm |
metric |
|
base_cr |
base_cr |
metric |
|
base_ctr |
base_ctr |
metric |
|
base_goals |
base_goals |
metric |
|
base_shows |
base_shows |
metric |
|
base_spent |
base_spent |
metric |
|
campaign_budget_limit |
campaign_budget_limit |
dimension |
|
campaign_budget_limit_day |
campaign_budget_limit_day |
metric |
|
campaign_created |
campaign_created |
dimension |
|
campaign_date_end |
campaign_date_end |
dimension |
|
campaign_date_start |
campaign_date_start |
dimension |
|
campaign_id |
campaign_id |
dimension |
|
campaign_name |
campaign_name |
dimension |
|
campaign_objective |
campaign_objective |
dimension |
|
campaign_targetings |
campaign_targetings |
dimension |
|
campaign_updated |
campaign_updated |
dimension |
|
carousel_slide_1_clicks |
carousel_slide_1_clicks |
metric |
|
carousel_slide_1_ctr |
carousel_slide_1_ctr |
metric |
|
carousel_slide_1_shows |
carousel_slide_1_shows |
metric |
|
carousel_slide_2_clicks |
carousel_slide_2_clicks |
metric |
|
carousel_slide_2_ctr |
carousel_slide_2_ctr |
metric |
|
carousel_slide_2_shows |
carousel_slide_2_shows |
metric |
|
carousel_slide_3_clicks |
carousel_slide_3_clicks |
metric |
|
carousel_slide_3_ctr |
carousel_slide_3_ctr |
metric |
|
carousel_slide_3_shows |
carousel_slide_3_shows |
metric |
|
carousel_slide_4_clicks |
carousel_slide_4_clicks |
metric |
|
carousel_slide_4_ctr |
carousel_slide_4_ctr |
metric |
|
carousel_slide_4_shows |
carousel_slide_4_shows |
metric |
|
carousel_slide_5_clicks |
carousel_slide_5_clicks |
metric |
|
carousel_slide_5_ctr |
carousel_slide_5_ctr |
metric |
|
carousel_slide_5_shows |
carousel_slide_5_shows |
metric |
|
carousel_slide_6_clicks |
carousel_slide_6_clicks |
metric |
|
carousel_slide_6_ctr |
carousel_slide_6_ctr |
metric |
|
carousel_slide_6_shows |
carousel_slide_6_shows |
metric |
|
clicks |
clicks |
the number of clicks on the ad |
metric |
cpa |
cpa |
average cost per 1 goal achievement |
metric |
cpc |
cpc |
average cost per 1 click |
metric |
cpm |
cpm |
average cost per 1000 views |
metric |
cr |
cr |
ratio of acheived goals to the number of clicks |
metric |
ctr |
ctr |
click-through rate- ratio of users who clicked on the ad to the total number of those who viewed it |
metric |
currency |
currency |
dimension |
|
date |
date |
date |
dimension |
goals |
goals |
the number of acheived goals (Top@Mail.ru goals for websites and installations for mobile apps) |
metric |
id |
id |
ID |
dimension |
shows |
shows |
the number of impressions (times when the ad was displayed to users) |
metric |
spent |
spent |
charged sum |
metric |
uniques_frequency |
uniques_frequency |
metric |
|
uniques_increment |
uniques_increment |
metric |
|
uniques_reach |
uniques_reach |
metric |
|
uniques_total |
uniques_total |
metric |
|
video_depth_of_view |
video_depth_of_view |
metric |
|
video_fullscreen_off |
video_fullscreen_off |
metric |
|
video_fullscreen_on |
video_fullscreen_on |
metric |
|
video_paused |
video_paused |
metric |
|
video_resumed_after_pause |
video_resumed_after_pause |
metric |
|
video_sound_turned_off |
video_sound_turned_off |
metric |
|
video_sound_turned_on |
video_sound_turned_on |
metric |
|
video_started |
video_started |
metric |
|
video_viewed_100_percent |
video_viewed_100_percent |
metric |
|
video_viewed_100_percent_cost |
video_viewed_100_percent_cost |
metric |
|
video_viewed_100_percent_rate |
video_viewed_100_percent_rate |
metric |
|
video_viewed_10_seconds |
video_viewed_10_seconds |
metric |
|
video_viewed_10_seconds_cost |
video_viewed_10_seconds_cost |
metric |
|
video_viewed_10_seconds_rate |
video_viewed_10_seconds_rate |
metric |
|
video_viewed_25_percent |
video_viewed_25_percent |
metric |
|
video_viewed_25_percent_cost |
video_viewed_25_percent_cost |
metric |
|
video_viewed_25_percent_rate |
video_viewed_25_percent_rate |
metric |
|
video_viewed_50_percent |
video_viewed_50_percent |
metric |
|
video_viewed_50_percent_cost |
video_viewed_50_percent_cost |
metric |
|
video_viewed_50_percent_rate |
video_viewed_50_percent_rate |
metric |
|
video_viewed_75_percent |
video_viewed_75_percent |
metric |
|
video_viewed_75_percent_cost |
video_viewed_75_percent_cost |
metric |
|
video_viewed_75_percent_rate |
video_viewed_75_percent_rate |
metric |