myTarget: Most-used fields#
The table below gives information about most-used fields that you can import from myTarget. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
account_id |
account_id |
The unique identifier for the advertising account. |
dimension |
account_type |
account_type |
dimension |
|
banner_call_to_action |
banner_call_to_action |
The call to action text used on the banner. |
dimension |
banner_campaign_id |
banner_campaign_id |
The ID of the campaign to which the banner belongs. |
dimension |
banner_content |
banner_content |
The content or creative assets of the banner. |
dimension |
banner_created |
banner_created |
The date and time when the banner was created. |
dimension |
banner_deeplink |
banner_deeplink |
The deep link URL associated with the banner, directing users to a specific in-app location. |
dimension |
banner_id |
banner_id |
The unique identifier for the banner. |
dimension |
banner_products |
banner_products |
Information about the products advertised in the banner. |
dimension |
banner_textblocks |
banner_textblocks |
Text blocks or textual components used within the banner creative. |
dimension |
banner_updated |
banner_updated |
The date and time when the banner was last updated. |
dimension |
banner_urls |
banner_urls |
The URLs associated with the banner, such as landing page links. |
dimension |
banner_video_params |
banner_video_params |
Parameters specific to video creatives used in the banner. |
dimension |
base_clicks |
base_clicks |
The raw count of clicks on the ad without any additional processing or filtering. |
metric |
base_cpa |
base_cpa |
The raw cost per acquisition or action. |
metric |
base_cpc |
base_cpc |
The raw cost per click. |
metric |
base_cpm |
base_cpm |
The raw cost per thousand impressions. |
metric |
base_cr |
base_cr |
The raw conversion rate. |
metric |
base_ctr |
base_ctr |
The raw click-through rate. |
metric |
base_goals |
base_goals |
The raw count of completed goals or conversions. |
metric |
base_shows |
base_shows |
The raw count of impressions or shows. |
metric |
base_spent |
base_spent |
The raw total amount of money spent. |
metric |
campaign_budget_limit |
campaign_budget_limit |
The overall budget limit set for the campaign. |
dimension |
campaign_budget_limit_day |
campaign_budget_limit_day |
The daily budget limit set for the campaign. |
metric |
campaign_created |
campaign_created |
The date and time when the campaign was created. |
dimension |
campaign_date_end |
campaign_date_end |
The end date of the campaign. |
dimension |
campaign_date_start |
campaign_date_start |
The start date of the campaign. |
dimension |
campaign_id |
campaign_id |
The unique identifier for the campaign. |
dimension |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary objective or goal of the advertising campaign. |
dimension |
campaign_targetings |
campaign_targetings |
The targeting settings applied to the campaign, such as demographics or interests. |
dimension |
campaign_updated |
campaign_updated |
The date and time when the campaign was last updated. |
dimension |
carousel_slide_1_clicks |
carousel_slide_1_clicks |
The number of clicks on the first slide of a carousel ad. |
metric |
carousel_slide_1_ctr |
carousel_slide_1_ctr |
The click-through rate for the first slide of a carousel ad. |
metric |
carousel_slide_1_shows |
carousel_slide_1_shows |
The number of shows or impressions for the first slide of a carousel ad. |
metric |
carousel_slide_2_clicks |
carousel_slide_2_clicks |
The number of clicks on the second slide of a carousel ad. |
metric |
carousel_slide_2_ctr |
carousel_slide_2_ctr |
The click-through rate for the second slide of a carousel ad. |
metric |
carousel_slide_2_shows |
carousel_slide_2_shows |
The number of shows or impressions for the second slide of a carousel ad. |
metric |
carousel_slide_3_clicks |
carousel_slide_3_clicks |
The number of clicks on the third slide of a carousel ad. |
metric |
carousel_slide_3_ctr |
carousel_slide_3_ctr |
The click-through rate for the third slide of a carousel ad. |
metric |
carousel_slide_3_shows |
carousel_slide_3_shows |
The number of shows or impressions for the third slide of a carousel ad. |
metric |
carousel_slide_4_clicks |
carousel_slide_4_clicks |
The number of clicks on the fourth slide of a carousel ad. |
metric |
carousel_slide_4_ctr |
carousel_slide_4_ctr |
The click-through rate for the fourth slide of a carousel ad. |
metric |
carousel_slide_4_shows |
carousel_slide_4_shows |
The number of shows or impressions for the fourth slide of a carousel ad. |
metric |
carousel_slide_5_clicks |
carousel_slide_5_clicks |
The number of clicks on the fifth slide of a carousel ad. |
metric |
carousel_slide_5_ctr |
carousel_slide_5_ctr |
The click-through rate for the fifth slide of a carousel ad. |
metric |
carousel_slide_5_shows |
carousel_slide_5_shows |
The number of shows or impressions for the fifth slide of a carousel ad. |
metric |
carousel_slide_6_clicks |
carousel_slide_6_clicks |
The number of clicks on the sixth slide of a carousel ad. |
metric |
carousel_slide_6_ctr |
carousel_slide_6_ctr |
The click-through rate for the sixth slide of a carousel ad. |
metric |
carousel_slide_6_shows |
carousel_slide_6_shows |
The number of shows or impressions for the sixth slide of a carousel ad. |
metric |
clicks |
clicks |
The total number of clicks on the ad. |
metric |
cpa |
cpa |
The cost per acquisition or action, calculated by dividing the total spent by the number of goals. |
metric |
cpc |
cpc |
The cost per click, calculated by dividing the total spent by the number of clicks. |
metric |
cpm |
cpm |
The cost per thousand impressions. |
metric |
cr |
cr |
The conversion rate, representing the percentage of clicks that result in a conversion or goal. |
metric |
ctr |
ctr |
The click-through rate, representing the percentage of impressions that result in a click. |
metric |
currency |
currency |
dimension |
|
date |
date |
The date for which the statistics are reported. |
dimension |
goals |
goals |
The number of completed goals or conversions. |
metric |
id |
id |
A unique identifier for the specific entity (e.g., user, campaign, banner) in the report. |
dimension |
shows |
shows |
The total number of impressions or shows for the ad. |
metric |
spent |
spent |
The total amount of money spent on the ad campaign. |
metric |
uniques_frequency |
uniques_frequency |
The average number of times a unique user has seen an ad. |
metric |
uniques_increment |
uniques_increment |
The incremental number of unique users reached. |
metric |
uniques_reach |
uniques_reach |
The total number of unique users who have seen the ad. |
metric |
uniques_total |
uniques_total |
The total number of unique users reached, often synonymous with uniques_reach. |
metric |
username |
username |
The username associated with the account. |
dimension |
video_depth_of_view |
video_depth_of_view |
A metric indicating the average depth to which a video was viewed. |
metric |
video_fullscreen_off |
video_fullscreen_off |
The number of times a video exited fullscreen mode. |
metric |
video_fullscreen_on |
video_fullscreen_on |
The number of times a video entered fullscreen mode. |
metric |
video_paused |
video_paused |
The number of times a video was paused by the user. |
metric |
video_resumed_after_pause |
video_resumed_after_pause |
The number of times a video was resumed after being paused. |
metric |
video_sound_turned_off |
video_sound_turned_off |
The number of times the sound for a video was turned off. |
metric |
video_sound_turned_on |
video_sound_turned_on |
The number of times the sound for a video was turned on. |
metric |
video_started |
video_started |
The number of times a video ad started playing. |
metric |
video_viewed_100_percent |
video_viewed_100_percent |
The number of times a video was viewed to 100% completion. |
metric |
video_viewed_100_percent_cost |
video_viewed_100_percent_cost |
The cost associated with videos viewed to 100% completion. |
metric |
video_viewed_100_percent_rate |
video_viewed_100_percent_rate |
The rate at which videos were viewed to 100% completion. |
metric |
video_viewed_10_seconds |
video_viewed_10_seconds |
The number of times a video was viewed for at least 10 seconds. |
metric |
video_viewed_10_seconds_cost |
video_viewed_10_seconds_cost |
The cost associated with videos viewed for at least 10 seconds. |
metric |
video_viewed_10_seconds_rate |
video_viewed_10_seconds_rate |
The rate at which videos were viewed for at least 10 seconds. |
metric |
video_viewed_25_percent |
video_viewed_25_percent |
The number of times a video was viewed to 25% completion. |
metric |
video_viewed_25_percent_cost |
video_viewed_25_percent_cost |
The cost associated with videos viewed to 25% completion. |
metric |
video_viewed_25_percent_rate |
video_viewed_25_percent_rate |
The rate at which videos were viewed to 25% completion. |
metric |
video_viewed_50_percent |
video_viewed_50_percent |
The number of times a video was viewed to 50% completion. |
metric |
video_viewed_50_percent_cost |
video_viewed_50_percent_cost |
The cost associated with videos viewed to 50% completion. |
metric |
video_viewed_50_percent_rate |
video_viewed_50_percent_rate |
The rate at which videos were viewed to 50% completion. |
metric |
video_viewed_75_percent |
video_viewed_75_percent |
The number of times a video was viewed to 75% completion. |
metric |
video_viewed_75_percent_cost |
video_viewed_75_percent_cost |
The cost associated with videos viewed to 75% completion. |
metric |
video_viewed_75_percent_rate |
video_viewed_75_percent_rate |
The rate at which videos were viewed to 75% completion. |
metric |