Nexta
The table below gives information about all the data fields that you can import from Nexta.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
CTR |
CTR |
Clickthrough rate (CTR) measures how often a viewer clicks your ad after it's shown to them. |
metric |
|
|
Campaign ID |
CampaignID |
The identifier of the campaign. |
dimension |
|
|
Campaign Name |
CampaignName |
The name of the campaign. |
dimension |
|
|
Clicks |
Clicks |
The total amount of clicks your campaign has received. |
metric |
|
|
Client ID |
ClientID |
The identifier of the client. |
dimension |
|
|
Cost |
Cost |
Cost |
metric |
|
|
Date |
Date |
Date in the format YYYY-MM-DD. |
dimension |
|
|
Impressions |
Impressions |
The number of times your ads were on screen. It may include multiple views of your ads by same people. |
metric |
|
|
Leads |
Leads |
The number of leads. |
metric |
|
|
Client name |
Name |
The name of the client. |
dimension |
|
|
Relevance Score |
RelevanceScore |
Relevance Score. |
dimension |
|
|
Client status |
Status |
The status of the client. |
dimension |
|
|
System Audience ID |
SystemAudienceID |
The system identifier of the audience. |
dimension |
|
|
System Audience Name |
SystemAudienceName |
The system name of the audience. |
dimension |
|
|
System Banner ID |
SystemBannerID |
The system identifier of the banner. |
dimension |
|
|
System Banner Name |
SystemBannerName |
The system name of the banner. |
dimension |
|
|
System Campaign ID |
SystemCampaignID |
The system identifier of the campaign. |
dimension |
|
|
System Campaign Name |
SystemCampaignName |
The system name of the campaign. |
dimension |
|
|
System Device ID |
SystemDeviceID |
The system identifier of the device. |
dimension |
|
|
System Device Name |
SystemDeviceName |
The system name of the device. |
dimension |
|
|
System Domain ID |
SystemDomainID |
The system identifier of the domain. |
dimension |
|
|
System Domain Name |
SystemDomainName |
The system name of the domain. |
dimension |
|
|
System Keyword ID |
SystemKeywordID |
The system identifier of the keyword. |
dimension |
|
|
System Keyword Name |
SystemKeywordName |
The system name of the keyword. |
dimension |
|
|
System Line Item ID |
SystemLineItemID |
The system identifier of the Line Item. |
dimension |
|
|
System Line Item Name |
SystemLineItemName |
The system name of the Line Item. |
dimension |
|
|
System Location ID |
SystemLocationID |
The system identifier of the location. |
dimension |
|
|
System Location Name |
SystemLocationName |
The system name of the location. |
dimension |
|
|
System Placement ID |
SystemPlacementID |
The system identifier of the placement. |
dimension |
|
|
System Placement Name |
SystemPlacementName |
The system name of the placement. |
dimension |
|
|
System Segment ID |
SystemSegmentID |
The system identifier of the segment. |
dimension |
|
|
System Segment Name |
SystemSegmentName |
The system name of the segment. |
dimension |
|
|
System Type |
SystemType |
The type of the system. |
dimension |
|
|
Unique Impressions |
UniqueImpressions |
The number of impressions by different users. |
metric |
|
|
View Impressions |
ViewImpressions |
View impressions. |
metric |
|
|
eCPC |
eCPC |
Cost per Click. The average cost for each click (all). |
metric |
|
|
eCPL |
eCPL |
Effective cost per Lead. The average cost for each lead. |
metric |
|
|
eCPM |
eCPM |
Cost per Mille. The average cost for 1000 impressions. |
metric |
|