Nexta: Most-used fields#
The table below gives information about most-used fields that you can import from Nexta. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
CTR Metric
The Click-Through Rate (CTR) is a key advertising metric representing the percentage of times an ad or listing was clicked out of the total number of times it was displayed.
CampaignID Metric
A unique identifier for a specific advertising campaign managed within the Nexta platform. This ID is used to link campaign performance data and is often mapped to related listings.
Clicks Metric
The total count of user interactions where an ad or listing was clicked, indicating direct engagement.
Date Dimension
The calendar date associated with the collected advertising data, allowing for time-based analysis and filtering of statistics.
Impressions Metric
The total number of times an ad or listing was displayed to users, representing its visibility.
Leads Metric
The number of leads generated by advertising campaigns.
ListingID Metric
A unique identifier for a specific listing within the advertising ecosystem, used for mapping to campaigns and retrieving relevant data.
Name Dimension
The human-readable name associated with an entity, such as a client or a campaign.
SystemCampaignID Metric
A unique identifier for a campaign as it exists in an external or integrated advertising system.
SystemCampaignName Dimension
The name of a campaign as it is defined and recognized in an external or integrated advertising system.