Nexta: Most-used fields

The table below gives information about most-used fields that you can import from Nexta. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
CTR	CTR	The Click-Through Rate (CTR) is a key advertising metric representing the percentage of times an ad or listing was clicked out of the total number of times it was displayed.	metric
CampaignID	CampaignID	A unique identifier for a specific advertising campaign managed within the Nexta platform. This ID is used to link campaign performance data and is often mapped to related listings.	metric
Clicks	Clicks	The total count of user interactions where an ad or listing was clicked, indicating direct engagement.	metric
Date	Date	The calendar date associated with the collected advertising data, allowing for time-based analysis and filtering of statistics.	dimension
Impressions	Impressions	The total number of times an ad or listing was displayed to users, representing its visibility.	metric
Leads	Leads	The number of leads generated by advertising campaigns.	metric
ListingID	ListingID	A unique identifier for a specific listing within the advertising ecosystem, used for mapping to campaigns and retrieving relevant data.	metric
Name	Name	The human-readable name associated with an entity, such as a client or a campaign.	dimension
SystemCampaignID	SystemCampaignID	A unique identifier for a campaign as it exists in an external or integrated advertising system.	metric
SystemCampaignName	SystemCampaignName	The name of a campaign as it is defined and recognized in an external or integrated advertising system.	dimension