Nielsen Ad Intel
The table below gives information about all the data fields that you can import from Nielsen Ad Intel.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
AdClass |
ad_class |
|
|
dimension |
|
|
AdType |
ad_type |
|
|
dimension |
|
|
Advertiser |
advertiser |
|
|
dimension |
|
|
AdvertisingSite |
advertising_site |
|
|
dimension |
|
|
BannerFormat |
banner_format |
|
|
dimension |
|
|
Brand |
brand |
|
|
dimension |
|
|
Channel |
channel |
|
|
dimension |
|
|
Country |
country |
|
|
dimension |
|
|
BannerSize |
creative_bannersize |
|
|
dimension |
|
|
BannerType |
creative_bannertype |
|
|
dimension |
|
|
Colourbw |
creative_colour_bw |
|
|
dimension |
|
|
ComputedVolume |
creative_computed_volume |
|
|
dimension |
|
|
CostEUR |
creative_cost_eur |
|
|
metric |
|
|
DayPart |
creative_daypart |
|
|
metric |
|
|
EventDate |
creative_event_date |
|
|
metric |
|
|
EventDateTime |
creative_event_datetime |
|
|
metric |
|
|
EventTime |
creative_event_time |
|
|
metric |
|
|
GfkAdBreak |
creative_gfk_ad_break |
|
|
dimension |
|
|
Impressions |
creative_impressions |
|
|
metric |
|
|
NextProgramme |
creative_next_programme |
|
|
dimension |
|
|
PageEquivalent |
creative_page_equivalent |
|
|
dimension |
|
|
PageNumber |
creative_page_number |
|
|
metric |
|
|
PercentageFound |
creative_percentage_found |
|
|
metric |
|
|
Position |
creative_position |
|
|
metric |
|
|
PositionInAdBreak |
creative_position_in_ad_break |
|
|
metric |
|
|
PreviousProgramme |
creative_previous_programme |
|
|
metric |
|
|
PublicationChannel |
creative_publication_channel |
|
|
dimension |
|
|
PublicationGroup |
creative_publication_group |
|
|
dimension |
|
|
PublicationHalf |
creative_publication_half |
|
|
metric |
|
|
PublicationQuarter |
creative_publication_quarter |
|
|
metric |
|
|
PublicationType |
creative_publication_type |
|
|
metric |
|
|
Publisher |
creative_publisher |
|
|
dimension |
|
|
CreativeReference |
creative_reference |
|
|
dimension |
|
|
Section |
creative_section |
|
|
dimension |
|
|
Space |
creative_space |
|
|
dimension |
|
|
SpotsInAdBreak |
creative_spots_in_ad_break |
|
|
dimension |
|
|
CreativeUrl |
creative_url |
|
|
dimension |
|
|
WebCategory |
creative_web_category |
|
|
dimension |
|
|
DisplayName |
customfield_display_name |
|
|
dimension |
|
|
FieldName |
customfield_name |
|
|
dimension |
|
|
Value |
customfield_value |
|
|
metric |
|
|
Date |
date |
|
|
dimension |
|
|
Description |
description |
|
|
dimension |
|
|
Duration |
duration |
|
|
metric |
|
|
EndLine |
end_line |
|
|
dimension |
|
|
FirstRecordedDate |
first_recorded_date |
|
|
metric |
|
|
Incentives |
incentives |
|
|
dimension |
|
|
LandingPage |
landing_page |
|
|
dimension |
|
|
LastRecordedDate |
last_recorded_date |
|
|
metric |
|
|
Market |
market |
|
|
dimension |
|
|
Media |
media |
|
|
dimension |
|
|
MediaAgency |
media_agency |
|
|
dimension |
|
|
MediaAgencyGroup |
media_agency_group |
|
|
dimension |
|
|
<Extension>k__BackingField |
media_extension |
|
|
dimension |
|
|
<VirtualDirectoryPath>k__BackingField |
media_file_path |
|
|
dimension |
|
|
<FileType>k__BackingField |
media_file_type |
|
|
dimension |
|
|
Thumbnail |
media_thumbnail |
|
|
dimension |
|
|
NielsenCode |
nielsen_code |
|
|
dimension |
|
|
Postcode |
postcode |
|
|
dimension |
|
|
Product |
product |
|
|
dimension |
|
|
Sector |
sector |
|
|
dimension |
|
|
StaticDynamic |
static_dynamic |
|
|
dimension |
|
|
StoryLine |
story_line |
|
|
dimension |
|
|
SubMarket |
sub_market |
|
|
dimension |
|
|
TargetPage |
target_page |
|
|
dimension |
|
|
Title |
title |
|
|
dimension |
|
|
TransDescription |
translation_description |
|
|
dimension |
|
|
TransEndLine |
translation_end_line |
|
|
dimension |
|
|
TransTitle |
translation_title |
|
|
dimension |
|
|
Version |
version |
|
|
dimension |
|