Nielsen Ad Intel: Most-used fields

The table below gives information about most-used fields that you can import from Nielsen Ad Intel. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Advertiser	advertiser	dimension
AdvertisingSite	advertising_site	dimension
BannerFormat	banner_format	dimension
BannerSize	creative_bannersize	dimension
BannerType	creative_bannertype	dimension
Brand	brand	dimension
Channel	channel	dimension
CostEUR	creative_cost_eur	metric
Country	country	dimension
CreativeReference	creative_reference	metric
CreativeUrl	creative_url	dimension
Date	date	dimension
EventDate	creative_event_date	dimension
EventDateTime	creative_event_datetime	dimension
EventTime	creative_event_time	dimension
Extension	media_extension	dimension
FileType	media_file_type	dimension
GfkAdBreak	creative_gfk_ad_break	dimension
Market	market	dimension
Media	media	dimension
Product	product	dimension
PublicationChannel	creative_publication_channel	dimension
PublicationType	creative_publication_type	dimension
Publisher	creative_publisher	dimension
Sector	sector	dimension
StaticDynamic	static_dynamic	dimension
SubMarket	sub_market	dimension
Title	title	dimension
VirtualDirectoryPath	media_file_path	dimension
WebCategory	creative_web_category	dimension
ad_class	AdClass	metric
ad_type	AdType	metric
advertiser	Advertiser	metric
advertising_site	AdvertisingSite	metric
banner_format	BannerFormat	metric
brand	Brand	metric
channel	Channel	metric
country	Country	metric
creative_bannersize	BannerSize	metric
creative_bannertype	BannerType	metric
creative_colour_bw	Colourbw	metric
creative_computed_volume	ComputedVolume	metric
creative_cost_eur	CostEUR	metric
creative_daypart	DayPart	metric
creative_event_date	EventDate	metric
creative_event_datetime	EventDateTime	metric
creative_event_time	EventTime	metric
creative_gfk_ad_break	GfkAdBreak	metric
creative_impressions	Impressions	metric
creative_next_programme	NextProgramme	metric
creative_page_equivalent	PageEquivalent	metric
creative_page_number	PageNumber	metric
creative_percentage_found	PercentageFound	metric
creative_position	Position	metric
creative_position_in_ad_break	PositionInAdBreak	metric
creative_previous_programme	PreviousProgramme	metric
creative_publication_channel	PublicationChannel	metric
creative_publication_group	PublicationGroup	metric
creative_publication_half	PublicationHalf	metric
creative_publication_quarter	PublicationQuarter	metric
creative_publication_type	PublicationType	metric
creative_publisher	Publisher	metric
creative_reference	CreativeReference	metric
creative_section	Section	metric
creative_space	Space	metric
creative_spots_in_ad_break	SpotsInAdBreak	metric
creative_url	CreativeUrl	metric
creative_web_category	WebCategory	metric
customfield_display_name	DisplayName	metric
customfield_name	FieldName	metric
customfield_value	Value	metric
date	Date	metric
description	Description	metric
duration	Duration	metric
end_line	EndLine	metric
first_recorded_date	FirstRecordedDate	metric
incentives	Incentives	metric
landing_page	LandingPage	metric
last_recorded_date	LastRecordedDate	metric
market	Market	metric
media	Media	metric
media_agency	MediaAgency	metric
media_agency_group	MediaAgencyGroup	metric
media_extension	Extension	metric
media_file_path	VirtualDirectoryPath	metric
media_file_type	FileType	metric
media_thumbnail	Thumbnail	metric
nielsen_code	NielsenCode	metric
postcode	Postcode	metric
product	Product	metric
sector	Sector	metric
static_dynamic	StaticDynamic	metric
story_line	StoryLine	metric
sub_market	SubMarket	metric
target_page	TargetPage	metric
title	Title	metric
translation_description	TransDescription	metric
translation_end_line	TransEndLine	metric
translation_title	TransTitle	metric
version	Version	metric