Nielsen Ad Intel: Most-used fields

The table below gives information about most-used fields that you can import from Nielsen Ad Intel. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser	advertiser	Represents the advertiser of the ad. This is an alias for ‘advertiser’.	dimension
AdvertisingSite	advertising_site	Represents the specific website or platform where the advertisement was displayed. This is an alias for ‘advertising_site’.	dimension
BannerFormat	banner_format	Represents the layout or structural format of a banner advertisement. This is an alias for ‘banner_format’.	dimension
BannerSize	creative_bannersize	Represents the dimensions of a banner advertisement. This is an alias for ‘creative_bannersize’.	dimension
BannerType	creative_bannertype	Represents the specific classification of a banner advertisement. This is an alias for ‘creative_bannertype’.	dimension
Brand	brand	Represents the brand associated with the advertisement. This is an alias for ‘brand’.	dimension
Channel	channel	Represents the specific medium or platform through which the advertisement was delivered. This is an alias for ‘channel’.	dimension
CostEUR	creative_cost_eur	Represents the estimated cost of the creative in Euros. This is an alias for ‘creative_cost_eur’.	metric
Country	country	Represents the country where the advertisement was aired or displayed. This is an alias for ‘country’.	dimension
CreativeReference	creative_reference	Represents a unique identifier for the creative. This is an alias for ‘creative_reference’.	metric
CreativeUrl	creative_url	Represents the URL where the creative asset can be accessed. This is an alias for ‘creative_url’.	dimension
Date	date	Represents the date associated with the data. This is an alias for ‘date’.	dimension
EventDate	creative_event_date	Represents the date when the creative event occurred. This is an alias for ‘creative_event_date’.	dimension
EventDateTime	creative_event_datetime	Represents the specific date and time of the creative event. This is an alias for ‘creative_event_datetime’.	dimension
EventTime	creative_event_time	Represents the specific time when the creative event occurred. This is an alias for ‘creative_event_time’.	dimension
Extension	media_extension	Represents the file extension of the media asset. This is an alias for ‘media_extension’.	dimension
FileType	media_file_type	Represents the specific type of media file. This is an alias for ‘media_file_type’.	dimension
GfkAdBreak	creative_gfk_ad_break	Represents the GfK-specific ad break identifier. This is an alias for ‘creative_gfk_ad_break’.	dimension
Market	market	Represents the market where the advertisement was targeted. This is an alias for ‘market’.	dimension
Media	media	Represents the type of media used for the advertisement. This is an alias for ‘media’.	dimension
Product	product	Represents the specific product being advertised. This is an alias for ‘product’.	dimension
PublicationChannel	creative_publication_channel	Represents the specific channel of publication. This is an alias for ‘creative_publication_channel’.	dimension
PublicationType	creative_publication_type	Represents the general category of publication. This is an alias for ‘creative_publication_type’.	dimension
Publisher	creative_publisher	Represents the entity responsible for publishing the creative. This is an alias for ‘creative_publisher’.	dimension
Sector	sector	Represents the industry sector of the advertiser or product. This is an alias for ‘sector’.	dimension
StaticDynamic	static_dynamic	Indicates whether the creative is static or dynamic. This is an alias for ‘static_dynamic’.	dimension
SubMarket	sub_market	Represents a granular subdivision of the primary market. This is an alias for ‘sub_market’.	dimension
Title	title	Represents the main title or headline of the advertisement. This is an alias for ‘title’.	dimension
VirtualDirectoryPath	media_file_path	Represents the virtual directory path of the media file. This is an alias for ‘media_file_path’.	dimension
WebCategory	creative_web_category	Represents the categorization of the website or digital platform where the creative was displayed. This is an alias for ‘creative_web_category’.	dimension
ad_class	AdClass	Classification or category of the advertisement.	metric
ad_type	AdType	The specific type or format of the advertisement.	metric
advertiser	Advertiser	The company or entity responsible for the advertisement. This field can also be used as a filter in both Creative and Spend Reports.	metric
advertising_site	AdvertisingSite	The specific website or platform where the advertisement was displayed.	metric
banner_format	BannerFormat	The layout or structural format of a banner advertisement.	metric
brand	Brand	The brand associated with the advertisement. This field is available in the Spend Report data.	metric
channel	Channel	The specific medium or platform through which the advertisement was delivered, such as TV, digital, print, or radio.	metric
country	Country	The country where the advertisement was aired or displayed.	metric
creative_bannersize	BannerSize	The dimensions (e.g., width x height) of a banner advertisement.	metric
creative_bannertype	BannerType	The specific classification of a banner advertisement, e.g., static, animated.	metric
creative_colour_bw	Colourbw		metric
creative_computed_volume	ComputedVolume		metric
creative_cost_eur	CostEUR	The estimated cost of the creative in Euros.	metric
creative_daypart	DayPart		metric
creative_event_date	EventDate	The date when the creative event (e.g., ad airing) occurred. This field can also be used as a filter in the Creative Report.	metric
creative_event_datetime	EventDateTime	The specific date and time when the creative event (e.g., ad airing) occurred. This field can also be used as a filter in the Creative Report.	metric
creative_event_time	EventTime	The specific time when the creative event occurred.	metric
creative_gfk_ad_break	GfkAdBreak	Identifies the GfK-specific ad break in which the creative was placed.	metric
creative_impressions	Impressions	The total number of times an ad creative appeared or was viewed by an audience.	metric
creative_next_programme	NextProgramme		metric
creative_page_equivalent	PageEquivalent		metric
creative_page_number	PageNumber		metric
creative_percentage_found	PercentageFound		metric
creative_position	Position		metric
creative_position_in_ad_break	PositionInAdBreak		metric
creative_previous_programme	PreviousProgramme		metric
creative_publication_channel	PublicationChannel	The specific channel of publication (e.g., magazine, newspaper, TV channel) where the creative appeared.	metric
creative_publication_group	PublicationGroup		metric
creative_publication_half	PublicationHalf		metric
creative_publication_quarter	PublicationQuarter		metric
creative_publication_type	PublicationType	The general category of publication (e.g., print, digital, broadcast).	metric
creative_publisher	Publisher	The entity responsible for publishing the creative.	metric
creative_reference	CreativeReference	A unique identifier or reference code for the creative.	metric
creative_section	Section		metric
creative_space	Space		metric
creative_spots_in_ad_break	SpotsInAdBreak		metric
creative_url	CreativeUrl	The URL where the creative asset can be accessed or viewed.	metric
creative_web_category	WebCategory	The categorization of the website or digital platform where the creative was displayed.	metric
customfield_display_name	DisplayName	The user-friendly name for a custom field associated with an ad creative. Custom fields allow for capturing additional, flexible data points not covered by standard fields.	metric
customfield_name	FieldName	The programmatic or internal name of a custom field defined within the Nielsen Ad Intel API, used for identifying specific custom data points.	metric
customfield_value	Value	The actual value stored in a custom field for a particular ad creative. This provides the specific data captured for the defined custom field.	metric
date	Date	The date associated with the reported data, typically for spend or creative occurrence. This field is available in the Spend Report data.	metric
description	Description	A textual description or content related to the ad creative.	metric
duration	Duration		metric
end_line	EndLine	The concluding text or tagline of an advertisement.	metric
first_recorded_date	FirstRecordedDate		metric
incentives	Incentives		metric
landing_page	LandingPage		metric
last_recorded_date	LastRecordedDate		metric
market	Market	The specific geographical or demographic market where the advertisement was targeted. This field is available in the Spend Report data.	metric
media	Media	The type of media (e.g., TV, digital, print, radio) used for the advertisement. This field is available in both Creative and Spend Reports.	metric
media_agency	MediaAgency		metric
media_agency_group	MediaAgencyGroup		metric
media_extension	Extension	The file extension of the media asset (e.g., .jpg, .mp4).	metric
media_file_path	VirtualDirectoryPath	The virtual directory path where the media file for the creative is stored.	metric
media_file_type	FileType	The specific type of media file (e.g., image, video, audio).	metric
media_thumbnail	Thumbnail		metric
nielsen_code	NielsenCode	A unique identification code assigned by Nielsen to an ad creative. This field is available in the Creative Report data.	metric
postcode	Postcode		metric
product	Product	The specific product being advertised. This field is available in the Spend Report data.	metric
sector	Sector	The industry sector to which the advertiser or product belongs. This field is available in the Spend Report data and can be used as a filter in both Creative and Spend Reports.	metric
static_dynamic	StaticDynamic	Indicates whether the creative is static (unchanging) or dynamic (interactive/changing).	metric
story_line	StoryLine		metric
sub_market	SubMarket	A more granular subdivision of the primary market.	metric
target_page	TargetPage		metric
title	Title	The main title or headline of the advertisement. This field is available in the Creative Report data.	metric
translation_description	TransDescription	A translated version of the advertisement’s description, available within the Creative Report’s ‘Translations’ data.	metric
translation_end_line	TransEndLine	A translated version of the advertisement’s concluding text or tagline, available within the Creative Report’s ‘Translations’ data.	metric
translation_title	TransTitle	A translated version of the advertisement’s main title, available within the Creative Report’s ‘Translations’ data.	metric
version	Version		metric