Nielsen Ad Intel: Most-used fields#
The table below gives information about most-used fields that you can import from Nielsen Ad Intel. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_class AdClass Metric
Classification or category of the advertisement.
ad_type AdType Metric
The specific type or format of the advertisement.
advertiser Advertiser Metric
The company or entity responsible for the advertisement. This field can also be used as a filter in both Creative and Spend Reports.
advertising_site AdvertisingSite Metric
The specific website or platform where the advertisement was displayed.
banner_format BannerFormat Metric
The layout or structural format of a banner advertisement.
brand Brand Metric
The brand associated with the advertisement. This field is available in the Spend Report data.
channel Channel Metric
The specific medium or platform through which the advertisement was delivered, such as TV, digital, print, or radio.
country Country Metric
The country where the advertisement was aired or displayed.
creative_bannersize BannerSize Metric
The dimensions (e.g., width x height) of a banner advertisement.
creative_bannertype BannerType Metric
The specific classification of a banner advertisement, e.g., static, animated.
creative_colour_bw Colourbw Metric
Indicates whether the creative content is in color or black and white.
creative_computed_volume ComputedVolume Metric
The calculated volume or size associated with the creative, representing its overall presence or impact.
creative_cost_eur CostEUR Metric
The estimated cost of the creative in Euros.
creative_daypart DayPart Metric
The specific time segment of the day (e.g., 'morning', 'prime time') during which an ad was aired or published.
creative_event_date EventDate Metric
The date when the creative event (e.g., ad airing) occurred. This field can also be used as a filter in the Creative Report.
creative_event_datetime EventDateTime Metric
The specific date and time when the creative event (e.g., ad airing) occurred. This field can also be used as a filter in the Creative Report.
creative_event_time EventTime Metric
The specific time when the creative event occurred.
creative_gfk_ad_break GfkAdBreak Metric
Identifies the GfK-specific ad break in which the creative was placed.
creative_impressions Impressions Metric
The total number of times an ad creative appeared or was viewed by an audience.
creative_next_programme NextProgramme Metric
The name of the television or radio program scheduled immediately after the ad placement.
creative_page_equivalent PageEquivalent Metric
The equivalent space the creative occupies, often expressed in terms of pages for print media.
creative_page_number PageNumber Metric
The page number within a publication where the creative appeared.
creative_percentage_found PercentageFound Metric
The percentage indicating how frequently a specific creative was identified or detected within the monitored media.
creative_position Position Metric
The placement position of the creative within the media where it appeared.
creative_position_in_ad_break PositionInAdBreak Metric
The sequential position of the creative within a television or radio advertising break.
creative_previous_programme PreviousProgramme Metric
The name of the television or radio program scheduled immediately before the ad placement.
creative_publication_channel PublicationChannel Metric
The specific channel of publication (e.g., magazine, newspaper, TV channel) where the creative appeared.
creative_publication_group PublicationGroup Metric
The categorization or group to which the publication belongs where the creative was displayed.
creative_publication_half PublicationHalf Metric
Indicates whether the creative appeared in the first or second half of a print publication.
creative_publication_quarter PublicationQuarter Metric
Indicates whether the creative appeared in a specific quarter of a print publication.
creative_publication_type PublicationType Metric
The general category of publication (e.g., print, digital, broadcast).
creative_publisher Publisher Metric
The entity responsible for publishing the creative.
creative_reference CreativeReference Metric
A unique identifier or reference code for the creative.
creative_section Section Metric
The specific section of a publication (e.g., 'News', 'Sports') where the creative was placed.
creative_space Space Metric
The allocated space or area used by the creative within the publication.
creative_spots_in_ad_break SpotsInAdBreak Metric
The total number of advertising spots within a television or radio ad break.
creative_url CreativeUrl Metric
The URL where the creative asset can be accessed or viewed.
creative_web_category WebCategory Metric
The categorization of the website or digital platform where the creative was displayed.
customfield_display_name DisplayName Metric
The user-friendly name for a custom field associated with an ad creative. Custom fields allow for capturing additional, flexible data points not covered by standard fields.
customfield_name FieldName Metric
The programmatic or internal name of a custom field defined within the Nielsen Ad Intel API, used for identifying specific custom data points.
customfield_value Value Metric
The actual value stored in a custom field for a particular ad creative. This provides the specific data captured for the defined custom field.
date Date Metric
The date associated with the advertising event or data record.
description Description Metric
A textual description providing details about the creative or an associated event.
duration Duration Metric
The length of time the creative was displayed or broadcast, particularly for video or audio ads.
end_line EndLine Metric
The concluding text or tagline of an advertisement.
first_recorded_date FirstRecordedDate Metric
The earliest date when the creative was observed and recorded by Nielsen Ad Intel.
incentives Incentives Metric
Information about any promotional offers or incentives included in the creative.
landing_page LandingPage Metric
The URL of the destination page that users are directed to after clicking a digital creative.
last_recorded_date LastRecordedDate Metric
The most recent date when the creative was observed and recorded by Nielsen Ad Intel.
market Market Metric
The specific geographical or demographic market where the advertisement was targeted. This field is available in the Spend Report data.
media Media Metric
The type of media (e.g., TV, digital, print, radio) used for the advertisement. This field is available in both Creative and Spend Reports.
media_agency MediaAgency Metric
The media agency responsible for planning and purchasing media placements for the advertisement.
media_agency_group MediaAgencyGroup Metric
The larger corporate group to which the media agency belongs.
media_extension Extension Metric
The file extension of the media asset (e.g., .jpg, .mp4).
media_file_path VirtualDirectoryPath Metric
The virtual directory path where the media file for the creative is stored.
media_file_type FileType Metric
The specific type of media file (e.g., image, video, audio).
media_thumbnail Thumbnail Metric
A small preview image or graphic representing the creative content. This field is explicitly available in the Creative Report.
nielsen_code NielsenCode Metric
A unique identification code assigned by Nielsen to an ad creative. This field is available in the Creative Report data.
postcode Postcode Metric
The postal code associated with the location where the advertisement was displayed or targeted.
product Product Metric
The specific product being advertised. This field is available in the Spend Report data.
sector Sector Metric
The industry sector to which the advertiser or product belongs. This field is available in the Spend Report data and can be used as a filter in both Creative and Spend Reports.
static_dynamic StaticDynamic Metric
Indicates whether the creative is static (unchanging) or dynamic (interactive/changing).
story_line StoryLine Metric
A brief narrative or plot summary of the creative content.
sub_market SubMarket Metric
A more granular subdivision of the primary market.
target_page TargetPage Metric
The specific page number or digital URL that the advertisement directs to or appears on.
title Title Metric
The main title or headline of the advertisement. This field is available in the Creative Report data.
translation_description TransDescription Metric
A translated version of the advertisement's description, available within the Creative Report's 'Translations' data.
translation_end_line TransEndLine Metric
A translated version of the advertisement's concluding text or tagline, available within the Creative Report's 'Translations' data.
translation_title TransTitle Metric
A translated version of the advertisement's main title, available within the Creative Report's 'Translations' data.
version Version Metric
The version identifier of the creative, indicating different iterations or variations.