Outbrain

The table below gives information about all the data fields that you can import from Outbrain.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name	Field API name	Data Type	Description	Use in Adverity
	Date	date	Date	dimension
Report End Date	Report End Date	String	End date of the report	dimension
Report Start Date	Report Start Date	Date	Start date of the report	dimension
promotedLinkArchived	archived	Boolean		dimension
averageValue	averageValue	Float		metric
budget	budget	String		dimension
budget.amount	budget.amount	Float	The monetary amount of this Budget	metric
budget.amountRemaining	budget.amountRemaining	Float	The unspent monetary amount remaining on this Budget.	metric
budget.amountSpent	budget.amountSpent	Float	Money spent today for Daily budget. Money spent this month for Monthly budget or from the beginning of history for Campaign budget.	metric
budget.creationTime	budget.creationTime	DateTime	The time when this Budget was created.	dimension
budget.currency	budget.currency	String	The currency denomination applied to the budget amount	dimension
budget.endDate	budget.endDate	Date		dimension
budget.id	budget.id	String	The id of this Budget	dimension
budget.lastModified	budget.lastModified	DateTime	The last modification date of this Budget	dimension
	budget.maximumAmount	float	The maximum amount allowed if defined	metric
budget.name	budget.name	String	The name of this Budget.	dimension
budget.pacing	budget.pacing	String	Controls how fast the Budget will be spent	dimension
budget.runForever	budget.runForever	Boolean	Designates whether the budged has an end date. In case of true then 'endDate' attribute will not be part of the Budgets' attributes.	dimension
budget.shared	budget.shared	Boolean	Whether the Budget is shared between Campaigns provided for convenience based on the number of Campaigns associated to this	dimension
budget.startDate	budget.startDate	Date	The date this Budget is scheduled to begin spending	dimension
budget.type	budget.type	String	Controls on which period the Budget refreshes	dimension
promotedLinkCachedImageUrl	cachedImageUrl	String		dimension
	campaignEnabled	string	Whether campaign is enabled or not	dimension
	campaignId	string	The ID of the campaign to which the PromotedLink belongs	dimension
	campaignName	string	The name of the campaign to which the PromotedLink belongs.	dimension
campaignOnAir	campaignOnAir	Boolean	Is the campaign on air. Same as campaignOnAir in Live Status.	dimension
	campaignOnAirReason	string	The reason for the campaign on air status. Same as onAirReason in Live Status.	dimension
category	category	String		dimension
clicks	clicks	Long	Total PromotedLinks clicks across the entire query range.	metric
geoCode	code	String		dimension
conversionRate	conversionRate	Float	The average rate of conversions per click percentage across the entire query range (conversions / clicks)/100	metric
conversionWindow	conversionWindow	Long		metric
conversions	conversions	Float	The total number of conversions calculated across the entire query range.	metric
cpa	cpa	Float	The average CPA (Cost Per Acquisition) calculated across the entire query range spend / conversions.	metric
cpc	cpc	Float	Cost per click calculated as price / clicks	metric
creationTime	creationTime	DateTime		dimension
ctr	ctr	Float	The average CTR (Click Through Rate) percentage across the entire query range (clicks / impressions)/100.	metric
ecpc	ecpc	Float	The effective (calculated) average CPC (Cost Per Click) across the entire query range spend / clicks.	metric
enabled	enabled	Boolean		dimension
fromDate	fromDate	Date	The first day of the result date period.	dimension
id	id	String		dimension
impressions	impressions	Float	Total number of PromotedLinks impressions across the entire query range.	metric
includeInConversions	includeInConversions	Boolean		dimension
isValuable	isValuable	Boolean		dimension
lastModified	lastModified	DateTime		dimension
marketerId	marketerId	String	The marketer Id of Conversion Event	dimension
marketerName	marketerName	String	The marketer Name of Conversion Event	dimension
name	name	String		dimension
campaignOnAirReason	onAirReason	String		dimension
platform	platform	String		dimension
	promotedLinkArchived	string	Whether the PromotedLink is archived or not.	dimension
	promotedLinkCachedImageUrl	string	The URL of the PromotedLink's image cached on Outbrain's servers.	dimension
	promotedLinkCreationTime	string	CreationTime	dimension
	promotedLinkEnabled	string	Whether the PromotedLink is enabled or not.	dimension
promotedLinkId	promotedLinkId	String	The recent created promoted link id	dimension
	promotedLinkLastModified	string	The time when the PromotedLink was last modified	dimension
	promotedLinkName	string	The recent created promoted link name	dimension
	promotedLinkSectionName	string	The section name of the site the PromotedLink URL points to	dimension
	promotedLinkStatus	string	The review status of the PromotedLink.	dimension
	promotedLinkText	string	The text of the PromotedLink.	dimension
	promotedLinkUrl	string	The URL visitors will be sent to upon clicking the PromotedLink.	dimension
	publisherId	string	Identifiers of the publisher related to the section.	dimension
	publisherName	string	Name of the publisher related to the section.	dimension
roas	roas	Float		metric
	sectionId	string	Section id	dimension
promotedLinkSectionName	sectionName	String	Section name	dimension
segment	segment	String		dimension
promotedLinkName	siteName	String		dimension
spend	spend	Float	The total amount of money spent across the entire query range.	metric
promotedLinkStatus	status	String		dimension
sumValue	sumValue	Float		metric
promotedLinkText	text	String		dimension
toDate	toDate	Date	The last day of the result date period (inclusive).	dimension
totalAverageValue	totalAverageValue	Float		metric
totalConversions	totalConversions	Float		metric
totalCpa	totalCpa	Float		metric
totalRoas	totalRoas	Float		metric
totalSumValue	totalSumValue	Float		metric
trackingStatus	trackingStatus	String		dimension
type	type	String		dimension
promotedLinkUrl	url	String		dimension
viewAverageValue	viewAverageValue	Float		metric
viewConversionRate	viewConversionRate	Long		metric
viewConversions	viewConversions	Float		metric
viewSumValue	viewSumValue	Float		metric