Outbrain

The table below gives information about all the data fields that you can import from Outbrain.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name	Field API name	Description	Use in Adverity
	Date	Date	dimension
Report End Date	Report End Date	End date of the report	dimension
Report Start Date	Report Start Date	Start date of the report	dimension
promotedLinkArchived	archived		dimension
averageValue	averageValue		metric
budget	budget		dimension
budget.amount	budget.amount	The monetary amount of this Budget	metric
budget.amountRemaining	budget.amountRemaining	The unspent monetary amount remaining on this Budget.	metric
budget.amountSpent	budget.amountSpent	Money spent today for Daily budget. Money spent this month for Monthly budget or from the beginning of history for Campaign budget.	metric
budget.creationTime	budget.creationTime	The time when this Budget was created.	dimension
budget.currency	budget.currency	The currency denomination applied to the budget amount	dimension
budget.endDate	budget.endDate		dimension
budget.id	budget.id	The id of this Budget	dimension
budget.lastModified	budget.lastModified	The last modification date of this Budget	dimension
	budget.maximumAmount	The maximum amount allowed if defined	metric
budget.name	budget.name	The name of this Budget.	dimension
budget.pacing	budget.pacing	Controls how fast the Budget will be spent	dimension
budget.runForever	budget.runForever	Designates whether the budged has an end date. In case of true then 'endDate' attribute will not be part of the Budgets' attributes.	dimension
budget.shared	budget.shared	Whether the Budget is shared between Campaigns provided for convenience based on the number of Campaigns associated to this	dimension
budget.startDate	budget.startDate	The date this Budget is scheduled to begin spending	dimension
budget.type	budget.type	Controls on which period the Budget refreshes	dimension
promotedLinkCachedImageUrl	cachedImageUrl		dimension
	campaignEnabled	Whether campaign is enabled or not	dimension
	campaignId	The ID of the campaign to which the PromotedLink belongs	dimension
	campaignName	The name of the campaign to which the PromotedLink belongs.	dimension
campaignOnAir	campaignOnAir	Is the campaign on air. Same as campaignOnAir in Live Status.	dimension
	campaignOnAirReason	The reason for the campaign on air status. Same as onAirReason in Live Status.	dimension
category	category		dimension
clicks	clicks	Total PromotedLinks clicks across the entire query range.	metric
geoCode	code		dimension
conversionRate	conversionRate	The average rate of conversions per click percentage across the entire query range (conversions / clicks)/100	metric
conversionWindow	conversionWindow		metric
conversions	conversions	The total number of conversions calculated across the entire query range.	metric
cpa	cpa	The average CPA (Cost Per Acquisition) calculated across the entire query range spend / conversions.	metric
cpc	cpc	Cost per click calculated as price / clicks	metric
creationTime	creationTime		dimension
ctr	ctr	The average CTR (Click Through Rate) percentage across the entire query range (clicks / impressions)/100.	metric
ecpc	ecpc	The effective (calculated) average CPC (Cost Per Click) across the entire query range spend / clicks.	metric
enabled	enabled		dimension
fromDate	fromDate	The first day of the result date period.	dimension
id	id		dimension
impressions	impressions	Total number of PromotedLinks impressions across the entire query range.	metric
includeInConversions	includeInConversions		dimension
isValuable	isValuable		dimension
lastModified	lastModified		dimension
marketerId	marketerId	The marketer Id of Conversion Event	dimension
marketerName	marketerName	The marketer Name of Conversion Event	dimension
name	name		dimension
campaignOnAirReason	onAirReason		dimension
platform	platform		dimension
	promotedLinkArchived	Whether the PromotedLink is archived or not.	dimension
	promotedLinkCachedImageUrl	The URL of the PromotedLink's image cached on Outbrain's servers.	dimension
	promotedLinkCreationTime	CreationTime	dimension
	promotedLinkEnabled	Whether the PromotedLink is enabled or not.	dimension
promotedLinkId	promotedLinkId	The recent created promoted link id	dimension
	promotedLinkLastModified	The time when the PromotedLink was last modified	dimension
	promotedLinkName	The recent created promoted link name	dimension
	promotedLinkSectionName	The section name of the site the PromotedLink URL points to	dimension
	promotedLinkStatus	The review status of the PromotedLink.	dimension
	promotedLinkText	The text of the PromotedLink.	dimension
	promotedLinkUrl	The URL visitors will be sent to upon clicking the PromotedLink.	dimension
	publisherId	Identifiers of the publisher related to the section.	dimension
	publisherName	Name of the publisher related to the section.	dimension
roas	roas		metric
	sectionId	Section id	dimension
promotedLinkSectionName	sectionName	Section name	dimension
segment	segment		dimension
promotedLinkName	siteName		dimension
spend	spend	The total amount of money spent across the entire query range.	metric
promotedLinkStatus	status		dimension
sumValue	sumValue		metric
promotedLinkText	text		dimension
toDate	toDate	The last day of the result date period (inclusive).	dimension
totalAverageValue	totalAverageValue		metric
totalConversions	totalConversions		metric
totalCpa	totalCpa		metric
totalRoas	totalRoas		metric
totalSumValue	totalSumValue		metric
trackingStatus	trackingStatus		dimension
type	type		dimension
promotedLinkUrl	url		dimension
viewAverageValue	viewAverageValue		metric
viewConversionRate	viewConversionRate		metric
viewConversions	viewConversions		metric
viewSumValue	viewSumValue		metric