Outbrain: Most-used fields#
The table below gives information about most-used fields that you can import from Outbrain. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Country |
country |
dimension |
|
Date |
Date |
Date |
dimension |
Publisher |
Publisher |
dimension |
|
Report End Date |
Report End Date |
End date of the report |
dimension |
Report Start Date |
Report Start Date |
Start date of the report |
dimension |
advertiser |
advertiser |
dimension |
|
advertiser_id |
advertiser_id |
dimension |
|
approvalStatus.isEditable |
approvalStatus.isEditable |
dimension |
|
approvalStatus.status |
approvalStatus.status |
dimension |
|
archived |
promotedLinkArchived |
dimension |
|
averageValue |
averageValue |
metric |
|
budget |
budget |
dimension |
|
budget.amount |
budget.amount |
The monetary amount of this Budget |
metric |
budget.amountRemaining |
budget.amountRemaining |
The unspent monetary amount remaining on this Budget. |
metric |
budget.amountSpent |
budget.amountSpent |
Money spent today for Daily budget. Money spent this month for Monthly budget or from the beginning of history for Campaign budget. |
metric |
budget.creationTime |
budget.creationTime |
The time when this Budget was created. |
dimension |
budget.currency |
budget.currency |
The currency denomination applied to the budget amount |
dimension |
budget.dailyTarget |
budget.dailyTarget |
metric |
|
budget.endDate |
budget.endDate |
dimension |
|
budget.id |
budget.id |
The id of this Budget |
dimension |
budget.lastModified |
budget.lastModified |
The last modification date of this Budget |
dimension |
budget.maximumAmount |
budget.maximumAmount |
The maximum amount allowed if defined |
dimension |
budget.name |
budget.name |
The name of this Budget. |
dimension |
budget.pacing |
budget.pacing |
Controls how fast the Budget will be spent |
dimension |
budget.runForever |
budget.runForever |
Designates whether the budged has an end date. In case of true then ‘endDate’ attribute will not be part of the Budgets’ attributes. |
dimension |
budget.shared |
budget.shared |
Whether the Budget is shared between Campaigns provided for convenience based on the number of Campaigns associated to this |
dimension |
budget.startDate |
budget.startDate |
The date this Budget is scheduled to begin spending |
dimension |
budget.type |
budget.type |
Controls on which period the Budget refreshes |
dimension |
budgetAmount |
budgetAmount |
metric |
|
budgetAmountRemaining |
budgetAmountRemaining |
metric |
|
budgetAmountSpent |
budgetAmountSpent |
metric |
|
budgetCreationTime |
budgetCreationTime |
dimension |
|
budgetCurrency |
budgetCurrency |
dimension |
|
budgetEndDate |
budgetEndDate |
dimension |
|
budgetId |
budgetId |
dimension |
|
budgetLastModified |
budgetLastModified |
dimension |
|
budgetName |
budgetName |
dimension |
|
budgetPacing |
budgetPacing |
dimension |
|
budgetRunForever |
budgetRunForever |
dimension |
|
budgetShared |
budgetShared |
dimension |
|
budgetStartDate |
budgetStartDate |
dimension |
|
budgetType |
budgetType |
dimension |
|
cachedImageUrl |
promotedLinkCachedImageUrl |
dimension |
|
campaignEnabled |
campaignEnabled |
Whether campaign is enabled or not |
dimension |
campaignId |
campaignId |
The ID of the campaign to which the PromotedLink belongs |
dimension |
campaignIdentifier |
campaignIdentifier |
metric |
|
campaignName |
campaignName |
The name of the campaign to which the PromotedLink belongs. |
dimension |
campaignOnAir |
campaignOnAir |
Is the campaign on air. Same as campaignOnAir in Live Status. |
dimension |
campaignOnAirReason |
campaignOnAirReason |
The reason for the campaign on air status. Same as onAirReason in Live Status. |
dimension |
campaignOptimization.automaticModeMaxAvgDailyCpc |
campaignOptimization.automaticModeMaxAvgDailyCpc |
metric |
|
campaignOptimization.automaticModeMaxCpc |
campaignOptimization.automaticModeMaxCpc |
metric |
|
campaignOptimization.baseCpc |
campaignOptimization.baseCpc |
metric |
|
campaignOptimization.conversions |
campaignOptimization.conversions |
dimension |
|
campaignOptimization.maxCpcAdjustmentOverManualInFullyAutomated |
campaignOptimization.maxCpcAdjustmentOverManualInFullyAutomated |
metric |
|
campaignOptimization.maxCpcBidPercentage |
campaignOptimization.maxCpcBidPercentage |
metric |
|
campaignOptimization.maxCpcRecommendation |
campaignOptimization.maxCpcRecommendation |
dimension |
|
campaignOptimization.optimizationType |
campaignOptimization.optimizationType |
dimension |
|
campaignOptimization.targetConversionId |
campaignOptimization.targetConversionId |
dimension |
|
campaign_id |
campaign_id |
dimension |
|
campaign_name |
campaign_name |
dimension |
|
campaign_objective |
campaign_objective |
dimension |
|
category |
category |
dimension |
|
clickout.totalAverageValue |
clickout.totalAverageValue |
metric |
|
clickout.totalConversions |
clickout.totalConversions |
metric |
|
clickout.totalCpa |
clickout.totalCpa |
metric |
|
clickout.totalRoas |
clickout.totalRoas |
metric |
|
clickout.totalSumValue |
clickout.totalSumValue |
metric |
|
clickout.viewAverageValue |
clickout.viewAverageValue |
metric |
|
clickout.viewConversionRate |
clickout.viewConversionRate |
metric |
|
clickout.viewConversions |
clickout.viewConversions |
metric |
|
clickout.viewSumValue |
clickout.viewSumValue |
metric |
|
clicks |
clicks |
Total PromotedLinks clicks across the entire query range. |
metric |
code |
geoCode |
dimension |
|
conversionRate |
conversionRate |
The average rate of conversions per click percentage across the entire query range (conversions / clicks)/100 |
metric |
conversionWindow |
conversionWindow |
metric |
|
conversions |
conversions |
The total number of conversions calculated across the entire query range. |
metric |
cpa |
cpa |
The average CPA (Cost Per Acquisition) calculated across the entire query range spend / conversions. |
metric |
cpc |
cpc |
Cost per click calculated as price / clicks |
metric |
cpm |
cpm |
metric |
|
creationTime |
promotedLinkCreationTime |
dimension |
|
creationTime_date |
creationTime_date |
dimension |
|
creativeFormat |
creativeFormat |
dimension |
|
ctr |
ctr |
The average CTR (Click Through Rate) percentage across the entire query range (clicks / impressions)/100. |
metric |
currency |
currency |
dimension |
|
data_currency |
data_currency |
dimension |
|
data_source |
data_source |
dimension |
|
date |
date |
dimension |
|
dstFeeCost |
dstFeeCost |
metric |
|
ecpc |
ecpc |
The effective (calculated) average CPC (Cost Per Click) across the entire query range spend / clicks. |
metric |
enabled |
promotedLinkEnabled |
dimension |
|
engagementTimeSpentOnPage |
engagementTimeSpentOnPage |
metric |
|
fromDate |
fromDate |
The first day of the result date period. |
dimension |
geoCode |
geoCode |
dimension |
|
geoId |
geoId |
dimension |
|
geoName |
geoName |
dimension |
|
id |
id |
dimension |
|
identifier |
identifier |
metric |
|
imageMetadata.id |
imageMetadata.id |
dimension |
|
imageMetadata.originalImageUrl |
imageMetadata.originalImageUrl |
dimension |
|
imageMetadata.requestedImageUrl |
imageMetadata.requestedImageUrl |
dimension |
|
impressions |
impressions |
Total number of PromotedLinks impressions across the entire query range. |
metric |
includeInConversions |
includeInConversions |
dimension |
|
internalId |
internalId |
metric |
|
lastModified |
promotedLinkLastModified |
dimension |
|
lastModified_date |
lastModified_date |
dimension |
|
loaded_at |
loaded_at |
dimension |
|
marketerId |
marketerId |
The marketer Id of Conversion Event |
dimension |
marketerName |
marketerName |
The marketer Name of Conversion Event |
dimension |
name |
name |
dimension |
|
objective |
objective |
dimension |
|
onAirReason |
campaignOnAirReason |
dimension |
|
orderValue |
orderValue |
dimension |
|
platform |
platform |
dimension |
|
premiumPurchase.viewAverageValue |
premiumPurchase.viewAverageValue |
metric |
|
premiumPurchase.viewConversionRate |
premiumPurchase.viewConversionRate |
metric |
|
premiumPurchase.viewConversions |
premiumPurchase.viewConversions |
metric |
|
premiumPurchase.viewSumValue |
premiumPurchase.viewSumValue |
metric |
|
promotedLinkId |
promotedLinkId |
The recent created promoted link id |
dimension |
publisher |
publisher |
dimension |
|
publisherId |
publisherId |
Identifiers of the publisher related to the section. |
dimension |
publisherName |
publisherName |
Name of the publisher related to the section. |
dimension |
publisherUrl |
publisherUrl |
dimension |
|
publisher_name |
publisher_name |
dimension |
|
qualityRead.averageValue |
qualityRead.averageValue |
metric |
|
qualityRead.conversionRate |
qualityRead.conversionRate |
metric |
|
qualityRead.conversions |
qualityRead.conversions |
metric |
|
qualityRead.cpa |
qualityRead.cpa |
metric |
|
qualityRead.sumValue |
qualityRead.sumValue |
metric |
|
qualityRead.totalAverageValue |
qualityRead.totalAverageValue |
metric |
|
qualityRead.totalConversions |
qualityRead.totalConversions |
metric |
|
qualityRead.totalCpa |
qualityRead.totalCpa |
metric |
|
qualityRead.totalSumValue |
qualityRead.totalSumValue |
metric |
|
qualityRead.viewAverageValue |
qualityRead.viewAverageValue |
metric |
|
qualityRead.viewConversionRate |
qualityRead.viewConversionRate |
metric |
|
qualityRead.viewConversions |
qualityRead.viewConversions |
metric |
|
qualityRead.viewSumValue |
qualityRead.viewSumValue |
metric |
|
qualityVisit30.averageValue |
qualityVisit30.averageValue |
metric |
|
qualityVisit30.conversionRate |
qualityVisit30.conversionRate |
metric |
|
qualityVisit30.conversions |
qualityVisit30.conversions |
metric |
|
qualityVisit30.cpa |
qualityVisit30.cpa |
metric |
|
qualityVisit30.sumValue |
qualityVisit30.sumValue |
metric |
|
qualityVisit30.totalAverageValue |
qualityVisit30.totalAverageValue |
metric |
|
qualityVisit30.totalConversions |
qualityVisit30.totalConversions |
metric |
|
qualityVisit30.totalCpa |
qualityVisit30.totalCpa |
metric |
|
qualityVisit30.totalSumValue |
qualityVisit30.totalSumValue |
metric |
|
qualityVisit30.viewAverageValue |
qualityVisit30.viewAverageValue |
metric |
|
qualityVisit30.viewConversionRate |
qualityVisit30.viewConversionRate |
metric |
|
qualityVisit30.viewConversions |
qualityVisit30.viewConversions |
metric |
|
qualityVisit30.viewSumValue |
qualityVisit30.viewSumValue |
metric |
|
qualityVisit45.averageValue |
qualityVisit45.averageValue |
metric |
|
qualityVisit45.conversionRate |
qualityVisit45.conversionRate |
metric |
|
qualityVisit45.conversions |
qualityVisit45.conversions |
metric |
|
qualityVisit45.cpa |
qualityVisit45.cpa |
metric |
|
qualityVisit45.sumValue |
qualityVisit45.sumValue |
metric |
|
qualityVisit45.totalAverageValue |
qualityVisit45.totalAverageValue |
metric |
|
qualityVisit45.totalConversions |
qualityVisit45.totalConversions |
metric |
|
qualityVisit45.totalCpa |
qualityVisit45.totalCpa |
metric |
|
qualityVisit45.totalSumValue |
qualityVisit45.totalSumValue |
metric |
|
qualityVisit45.viewAverageValue |
qualityVisit45.viewAverageValue |
metric |
|
qualityVisit45.viewConversionRate |
qualityVisit45.viewConversionRate |
metric |
|
qualityVisit45.viewConversions |
qualityVisit45.viewConversions |
metric |
|
qualityVisit45.viewSumValue |
qualityVisit45.viewSumValue |
metric |
|
roas |
roas |
metric |
|
scrollDepthSettingValue |
scrollDepthSettingValue |
metric |
|
sectionId |
sectionId |
Section id |
dimension |
sectionName |
promotedLinkSectionName |
Section name |
dimension |
sectionUrl |
sectionUrl |
dimension |
|
segment |
segment |
dimension |
|
spend |
spend |
The total amount of money spent across the entire query range. |
metric |
standardPurchase.averageValue |
standardPurchase.averageValue |
metric |
|
standardPurchase.conversionRate |
standardPurchase.conversionRate |
metric |
|
standardPurchase.conversions |
standardPurchase.conversions |
metric |
|
standardPurchase.cpa |
standardPurchase.cpa |
metric |
|
standardPurchase.sumValue |
standardPurchase.sumValue |
metric |
|
standardPurchase.totalAverageValue |
standardPurchase.totalAverageValue |
metric |
|
standardPurchase.totalConversions |
standardPurchase.totalConversions |
metric |
|
standardPurchase.totalCpa |
standardPurchase.totalCpa |
metric |
|
standardPurchase.totalSumValue |
standardPurchase.totalSumValue |
metric |
|
standardPurchase.viewAverageValue |
standardPurchase.viewAverageValue |
metric |
|
standardPurchase.viewConversionRate |
standardPurchase.viewConversionRate |
metric |
|
standardPurchase.viewConversions |
standardPurchase.viewConversions |
metric |
|
standardPurchase.viewSumValue |
standardPurchase.viewSumValue |
metric |
|
status |
promotedLinkStatus |
dimension |
|
sumValue |
sumValue |
metric |
|
targeting |
targeting |
dimension |
|
targetingStatus |
targetingStatus |
dimension |
|
text |
promotedLinkText |
dimension |
|
timeOnPageSettingValue |
timeOnPageSettingValue |
metric |
|
title |
title |
dimension |
|
toDate |
toDate |
The last day of the result date period (inclusive). |
dimension |
totalAverageValue |
totalAverageValue |
metric |
|
totalConversions |
totalConversions |
metric |
|
totalCpa |
totalCpa |
metric |
|
totalRoas |
totalRoas |
metric |
|
totalSumValue |
totalSumValue |
metric |
|
trackingStatus |
trackingStatus |
dimension |
|
trialPurchase.averageValue |
trialPurchase.averageValue |
metric |
|
trialPurchase.conversionRate |
trialPurchase.conversionRate |
metric |
|
trialPurchase.conversions |
trialPurchase.conversions |
metric |
|
trialPurchase.cpa |
trialPurchase.cpa |
metric |
|
trialPurchase.sumValue |
trialPurchase.sumValue |
metric |
|
trialPurchase.totalAverageValue |
trialPurchase.totalAverageValue |
metric |
|
trialPurchase.totalConversions |
trialPurchase.totalConversions |
metric |
|
trialPurchase.totalCpa |
trialPurchase.totalCpa |
metric |
|
trialPurchase.totalSumValue |
trialPurchase.totalSumValue |
metric |
|
trialPurchase.viewAverageValue |
trialPurchase.viewAverageValue |
metric |
|
trialPurchase.viewConversionRate |
trialPurchase.viewConversionRate |
metric |
|
trialPurchase.viewConversions |
trialPurchase.viewConversions |
metric |
|
trialPurchase.viewSumValue |
trialPurchase.viewSumValue |
metric |
|
type |
type |
dimension |
|
url |
promotedLinkUrl |
dimension |
|
viewAverageValue |
viewAverageValue |
metric |
|
viewConversionRate |
viewConversionRate |
metric |
|
viewConversions |
viewConversions |
metric |
|
viewSumValue |
viewSumValue |
metric |