Placed
The table below gives information about all the data fields that you can import from Placed.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
Advertiser |
advertiser |
string |
The advertiser name. |
dimension |
|
|
Baseline Conversion Rate |
baselineCvr |
percentage |
Percentage of visitors per impressions served. Conversion Rate: Baseline. |
metric |
|
|
Behavioral Lift |
behavioralLift |
percentage |
Percent difference between exposed users' actual visits during a campaign and their expected visit rates. |
metric |
|
|
Behavioral Lift Confidence |
behavioralLiftConfidence |
float |
Likelihood the campaign drove lift, calculated as 1 minus the p-value. The p-value indicates the likelihood of observing non-0 lift even if the campaign didn't drive lift. |
metric |
|
|
Behavioral Lift Index |
behavioralLiftIndex |
percentage |
Measure of how more or less likely exposed users are to have driven incremental visits vs the synthetic control. 100 = baseline. Calculated as `(Store Visits / Expected Store Visits) * 100`. |
metric |
|
|
Behavioral Lift Index Confidence |
behavioralLiftIndexConfidence |
float |
Likelihood the campaign drove lift, calculated as 1 minus the p-value. The p-value indicates the likelihood of observing non-0 lift even if the campaign didn't drive lift. |
metric |
|
|
Behavioral Lift Sales |
behavioralLiftSales |
float |
Incremental store sales driven by exposed users, derived from survey data. Calculated as `Lift Store Visits * Purchase Rate * Average Order Volume`. |
metric |
|
|
Behavioral Lift Visits |
behavioralLiftVisits |
long |
Total store visits driven by media exposure. |
metric |
|
|
Campaign |
campaign |
string |
The campaign name. |
dimension |
|
|
Cost per Behavioral Lift Visit. |
cpblv |
currency |
Cost associated to drive incremental visits. A low value indicates efficient media spend. Calculated as `Ad Spend / Lift Store Visits`. |
metric |
|
|
Cost per Standard Lift Visit |
cplv |
currency |
A low value indicates efficient media spend. Calculated as `Ad Spend / Standard Store Visits`. |
metric |
|
|
Cost per Store Visit |
cpv |
currency |
Cost associated to drive total visits. A low value indicates efficient media spend. Calculated as `Ad Spend / Store Visits`. |
metric |
|
|
Conversion Rate |
cvr |
percentage |
Percentage of exposed visitors per impressions served. |
metric |
|
|
End Date |
endDate |
date |
The end date. Formatted YYYY-MM-DD. |
dimension |
|
|
Frequency |
frequency |
long |
Average number of impressions served per exposed user. Calculated as `Impressions / Reach`. |
metric |
|
|
Impression Index |
impressionIndex |
float |
The index of impressions. |
metric |
|
|
Impressions |
impressions |
long |
Number of campaign impressions to date. Total impressions per partner may not align exactly with total ad network impressions. |
metric |
|
|
Standard Lift Revenue |
liftSales |
long |
Standard lift revenue by exposure. |
metric |
|
|
Standard Lift Store Visits |
liftVisits |
long |
Standard store visits driven by media exposure. |
metric |
|
|
Name |
name |
string |
The report name. |
dimension |
|
|
Visitor Percentage |
percentVisitors |
percentage |
The percentage of store visits. |
metric |
|
|
Reach |
reach |
long |
Total number of users exposed to the campaign. |
metric |
|
|
Report ID |
reportId |
string |
The identifier of the report. |
dimension |
|
|
Returning Conversion Rate |
returningCvr |
percentage |
Percentage of returning visitors per impressions served. |
metric |
|
|
Revenue |
sales |
long |
Store sales driven by exposed users. |
metric |
|
|
Spend |
spend |
currency |
Total estimated campaign cost to an advertiser to date, based on spend data provided by the advertiser or partner. A CPM is calculated based on partner-level spend and impressions and used to derive ad spend. |
metric |
|
|
Standard Lift |
standardLift |
percentage |
Percent difference between exposed users' actual visits during a campaign and their expected visit rates. Standard lift does not take prior business visitation into account. Calculated as `(Conversion Rate - Expected Conversion Rate) / Expected Conversion Rate`. |
metric |
|
|
Standard Lift Confidence |
standardLiftConfidence |
float |
Standard lift confidence. |
metric |
|
|
Standard Lift Index |
standardLiftIndex |
float |
Standard lift index. |
metric |
|
|
Start Date |
startDate |
date |
The start date. Formatted YYYY-MM-DD. |
dimension |
|
|
Status |
status |
string |
The status of the report: COMPLETED, PENDING, PROCESSING. |
dimension |
|
|
Type |
type |
string |
The type of the report: OVERALL, PARTNER, CUSTOM. |
dimension |
|
|
Store Visits |
visits |
long |
Total number of store visits attributed to exposed users during the campaign. |
metric |
|