Placed: Most-used fields

The table below gives information about most-used fields that you can import from Placed. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	The advertiser name.	dimension
baselineCvr	baselineCvr	Percentage of visitors per impressions served. Conversion Rate: Baseline.	metric
behavioralLift	behavioralLift	Percent difference between exposed users’ actual visits during a campaign and their expected visit rates.	metric
behavioralLiftConfidence	behavioralLiftConfidence	Likelihood the campaign drove lift, calculated as 1 minus the p-value. The p-value indicates the likelihood of observing non-0 lift even if the campaign didn’t drive lift.	metric
behavioralLiftIndex	behavioralLiftIndex	Measure of how more or less likely exposed users are to have driven incremental visits vs the synthetic control. 100 = baseline. Calculated as (Store Visits / Expected Store Visits) * 100.	metric
behavioralLiftIndexConfidence	behavioralLiftIndexConfidence	Likelihood the campaign drove lift, calculated as 1 minus the p-value. The p-value indicates the likelihood of observing non-0 lift even if the campaign didn’t drive lift.	metric
behavioralLiftVisits	behavioralLiftVisits	Total store visits driven by media exposure.	metric
campaign	campaign	The campaign name.	dimension
category	category		dimension
cpv	cpv	Cost associated to drive total visits. A low value indicates efficient media spend. Calculated as Ad Spend / Store Visits.	metric
cvr	cvr	Percentage of exposed visitors per impressions served.	metric
dayOfWeek	dayOfWeek		dimension
daypart	daypart		dimension
endDate	endDate	The end date. Formatted YYYY-MM-DD.	dimension
frequency	frequency	Average number of impressions served per exposed user. Calculated as Impressions / Reach.	metric
impressionIndex	impressionIndex	The index of impressions.	metric
impressions	impressions	Number of campaign impressions to date. Total impressions per partner may not align exactly with total ad network impressions.	metric
income	income		dimension
liftSales	liftSales	Standard lift revenue by exposure.	metric
liftVisits	liftVisits	Standard store visits driven by media exposure.	metric
lineItem	lineItem		dimension
market	market		dimension
name	name	The report name.	dimension
network	network		dimension
partner	partner		dimension
percentVisitors	percentVisitors	The percentage of store visits.	metric
reach	reach	Total number of users exposed to the campaign.	metric
reportId	reportId	The identifier of the report.	dimension
returningCvr	returningCvr	Percentage of returning visitors per impressions served.	metric
sales	sales	Store sales driven by exposed users.	metric
spend	spend	Total estimated campaign cost to an advertiser to date, based on spend data provided by the advertiser or partner. A CPM is calculated based on partner-level spend and impressions and used to derive ad spend.	metric
standardLift	standardLift	Percent difference between exposed users’ actual visits during a campaign and their expected visit rates. Standard lift does not take prior business visitation into account. Calculated as (Conversion Rate - Expected Conversion Rate) / Expected Conversion Rate.	metric
standardLiftConfidence	standardLiftConfidence	Standard lift confidence.	metric
startDate	startDate	The start date. Formatted YYYY-MM-DD.	dimension
status	status	The status of the report: COMPLETED, PENDING, PROCESSING.	dimension
type	type	The type of the report: OVERALL, PARTNER, CUSTOM.	dimension
visits	visits	Total number of store visits attributed to exposed users during the campaign.	metric
yearMonthDay	yearMonthDay		dimension