Placed: Most-used fields

The table below gives information about most-used fields that you can import from Placed. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	The name of the advertiser.	dimension
behavioralLift	behavioralLift	Percent difference between exposed users’ actual visits during a campaign and their expected visit rates.	metric
behavioralLiftConfidence	behavioralLiftConfidence	Likelihood the campaign drove lift, calculated as 1 minus the p-value. The p-value indicates the likelihood of observing non-0 lift even if the campaign didn’t drive lift.	metric
behavioralLiftIndex	behavioralLiftIndex	Measures the likelihood of exposed users driving incremental store visits compared to a synthetic control group, with 100 representing the baseline.	metric
behavioralLiftIndexConfidence	behavioralLiftIndexConfidence	Likelihood the campaign drove lift, calculated as 1 minus the p-value. The p-value indicates the likelihood of observing non-0 lift even if the campaign didn’t drive lift.	metric
behavioralLiftVisits	behavioralLiftVisits	Total store visits directly attributable to media exposure.	metric
campaign	campaign	The name of the advertising campaign.	dimension
dayOfWeek	dayOfWeek	Represents the day of the week (e.g., Monday, Tuesday) for data breakdown.	dimension
daypart	daypart	Represents a segment of the day (e.g., morning, afternoon, evening) for data breakdown.	dimension
endDate	endDate	The end date for the report, formatted as YYYY-MM-DD.	dimension
frequency	frequency	Average number of impressions served per exposed user, calculated as Impressions / Reach.	metric
impressionIndex	impressionIndex	The index of impressions, indicating relative impression performance.	metric
impressions	impressions	The total number of times an advertisement was displayed to users within a campaign.	metric
liftVisits	liftVisits	Standard store visits driven by media exposure.	metric
market	market	The geographical market or region targeted by the campaign.	dimension
name	name	The name of the report.	dimension
partner	partner	The partner (e.g., ad network) associated with the campaign or report.	dimension
reach	reach	Total number of unique users who were exposed to the campaign.	metric
reportId	reportId	The unique identifier for the report.	dimension
spend	spend	Total estimated campaign cost to an advertiser to date, based on spend data provided by the advertiser or partner. A CPM is calculated based on partner-level spend and impressions and used to derive ad spend.	metric
standardLift	standardLift	Percent difference between exposed users’ actual visits during a campaign and their expected visit rates. Standard lift does not account for prior business visitation. It is calculated as (Conversion Rate - Expected Conversion Rate) / Expected Conversion Rate.	metric
standardLiftConfidence	standardLiftConfidence	The confidence level associated with the standard lift metric.	metric
startDate	startDate	The start date for the report, formatted as YYYY-MM-DD.	dimension
status	status	The current status of the report, such as COMPLETED, PENDING, or PROCESSING.	dimension
type	type	The classification of the report, such as OVERALL, PARTNER, or CUSTOM.	dimension
visits	visits	Total number of store visits attributed to exposed users during the campaign.	metric
yearMonthDay	yearMonthDay	Represents the date in YYYY-MM-DD format, primarily used for breaking down data on a daily basis.	dimension