Placed: Most-used fields

The table below gives information about most-used fields that you can import from Placed. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	The name of the advertiser.	dimension
baselineCvr	baselineCvr	Percentage of visitors per impressions served. This is the baseline conversion rate.	metric
behavioralLift	behavioralLift	Percent difference between exposed users’ actual visits during a campaign and their expected visit rates.	metric
behavioralLiftConfidence	behavioralLiftConfidence	Likelihood the campaign drove lift, calculated as 1 minus the p-value. The p-value indicates the likelihood of observing non-0 lift even if the campaign didn’t drive lift.	metric
behavioralLiftIndex	behavioralLiftIndex	Measure of how more or less likely exposed users are to have driven incremental visits versus a synthetic control group. A value of 100 represents the baseline. It is calculated as (Store Visits / Expected Store Visits) * 100.	metric
behavioralLiftIndexConfidence	behavioralLiftIndexConfidence	Likelihood the campaign drove lift, calculated as 1 minus the p-value. The p-value indicates the likelihood of observing non-0 lift even if the campaign didn’t drive lift.	metric
behavioralLiftVisits	behavioralLiftVisits	Total store visits directly attributable to media exposure.	metric
campaign	campaign	The name of the advertising campaign.	dimension
category	category	A classification or grouping for data, such as a product category or audience segment.	dimension
cpv	cpv	Cost associated with driving total visits. A low value indicates efficient media spend. Calculated as Ad Spend / Store Visits.	metric
cvr	cvr	Percentage of exposed visitors per impressions served, representing the conversion rate.	metric
dayOfWeek	dayOfWeek	Represents the day of the week (e.g., Monday, Tuesday) for data breakdown.	dimension
daypart	daypart	Represents a segment of the day (e.g., morning, afternoon, evening) for data breakdown.	dimension
endDate	endDate	The end date for the report, formatted as YYYY-MM-DD.	dimension
frequency	frequency	Average number of impressions served per exposed user, calculated as Impressions / Reach.	metric
impressionIndex	impressionIndex	The index of impressions, indicating relative impression performance.	metric
impressions	impressions	Total number of campaign impressions to date. Note that total impressions per partner may not exactly align with total ad network impressions.	metric
income	income	Represents an income demographic segment for audience targeting or reporting.	dimension
liftSales	liftSales	Standard lift in revenue attributed to media exposure.	metric
liftVisits	liftVisits	Standard store visits driven by media exposure.	metric
lineItem	lineItem	A specific item within an advertising campaign, often representing a particular ad or targeting setting.	dimension
market	market	The geographical market or region targeted by the campaign.	dimension
name	name	The name of the report.	dimension
network	network	The advertising network or platform where the campaign is running.	dimension
partner	partner	The partner (e.g., ad network) associated with the campaign or report.	dimension
percentVisitors	percentVisitors	The percentage of total store visits.	metric
reach	reach	Total number of unique users who were exposed to the campaign.	metric
reportId	reportId	The unique identifier for the report.	dimension
returningCvr	returningCvr	Percentage of returning visitors per impressions served.	metric
sales	sales	Store sales generated by exposed users.	metric
spend	spend	Total estimated campaign cost to an advertiser to date, based on spend data provided by the advertiser or partner. A CPM is calculated based on partner-level spend and impressions and used to derive ad spend.	metric
standardLift	standardLift	Percent difference between exposed users’ actual visits during a campaign and their expected visit rates. Standard lift does not account for prior business visitation. It is calculated as (Conversion Rate - Expected Conversion Rate) / Expected Conversion Rate.	metric
standardLiftConfidence	standardLiftConfidence	The confidence level associated with the standard lift metric.	metric
startDate	startDate	The start date for the report, formatted as YYYY-MM-DD.	dimension
status	status	The current status of the report, such as COMPLETED, PENDING, or PROCESSING.	dimension
type	type	The classification of the report, such as OVERALL, PARTNER, or CUSTOM.	dimension
visits	visits	Total number of store visits attributed to exposed users during the campaign.	metric
yearMonthDay	yearMonthDay	Represents the date in YYYY-MM-DD format, typically used for daily data breakdowns.	dimension