PowerLinks
The table below gives information about all the data fields that you can import from PowerLinks.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
|
|
string |
Native Ad Unit ID. Please find a list of Open RTB Native Ad Unit IDs below. |
dimension |
|
|
|
|
string |
No description |
dimension |
|
|
|
|
string |
No description |
dimension |
|
|
|
|
string |
Publisher |
dimension |
|
|
|
|
string |
ID of target group |
dimension |
|
|
|
|
string |
Browser groups |
dimension |
|
|
|
|
string |
Buyer-specific ID for the user as mapped by the exchange for the buyer. At least one of buyeruid or id is recommended. |
dimension |
|
|
|
|
string |
City using United Nations Code for Trade & Transport Locations. |
dimension |
|
|
|
|
string |
A unique identifier for this impression within the context of the bid request (typically, starts with 1 and increments. |
dimension |
|
|
|
|
string |
Country code using ISO-3166-1-alpha-3. |
dimension |
|
|
|
|
string |
Creative ID to assist with ad quality checking. |
dimension |
|
|
|
|
string |
The general type of device. make string Device make (e.g., “Apple”). |
dimension |
|
|
|
|
string |
Device model (e.g., “iPhone”). |
dimension |
|
|
|
|
string |
Device operating system (e.g., “iOS”). |
dimension |
|
|
|
|
string |
Type of device (e.g. Tablet, Smartphone, PC, etc.) |
dimension |
|
|
|
|
string |
Browser language using ISO-639-1-alpha-2. |
dimension |
|
|
|
|
string |
The Layout ID of the native ad unit. See the table of Native Layout IDs below. |
dimension |
|
|
|
|
string |
|
dimension |
|
|
|
|
string |
|
dimension |
|
|
|
|
string |
Region code using ISO-3166-2; 2-letter state code if USA. |
dimension |
|
|
|
|
string |
Source of information |
dimension |
|
|
|
|
string |
Source of information |
dimension |
|
|
|
|
string |
Source of location data; recommended when passing lat/lon. |
dimension |
|
|
|
|
string |
|
dimension |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
e.g. revenue |
metric |
|
|
|
|
float |
e.g. revenue |
metric |
|
|
|
|
float |
CTR |
metric |
|
|
|
|
float |
Nr. of Clicks (metric) |
metric |
|
|
|
|
float |
Nr. of Conversions (metric) |
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
Nr. of Impressions (metric) |
metric |
|
|
|
|
float |
Cost represented for a specific media |
metric |
|
|
|
|
float |
Conversions achieved after a click |
metric |
|
|
|
|
float |
Conversions achieved after a view |
metric |
|
|
|
|
float |
Total cost |
metric |
|
|
|
|
float |
Video watched at 100% |
metric |
|
|
|
|
float |
Video watched at first 25% |
metric |
|
|
|
|
float |
Video watched halfway through |
metric |
|
|
|
|
float |
Video loaded |
metric |
|
|
|
|
float |
Video watched at 75% |
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
CTR |
metric |
|
|
|
|
float |
Nr. of Clicks (metric) |
metric |
|
|
|
|
float |
Nr. of Conversions (metric) |
metric |
|
|
|
|
float |
Nr. of Impressions (metric) |
metric |
|
|
|
|
float |
e.g. revenue |
metric |
|
|
|
|
float |
Conversions achieved after a click |
metric |
|
|
|
|
float |
Conversions achieved after a view |
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
Video watched at 100% |
metric |
|
|
|
|
float |
Video watched at first 25% |
metric |
|
|
|
|
float |
Video watched halfway through |
metric |
|
|
|
|
float |
Video loaded |
metric |
|
|
|
|
float |
Video watched at 75% |
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|
|
|
|
float |
|
metric |
|