PowerLinks: Supported Fields

The table below gives information about all the data fields that you can import from PowerLinks.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

Field UI name below refers to how the name displayed in Adverity.

Field API name	Description	Use in Adverity
Ad Unit	Native Ad Unit ID. Please find a list of Open RTB Native Ad Unit IDs below.	dimension
Advertiser	No description	dimension
Agency	Publisher	dimension
Audience ID	ID of target group	dimension
Browser Family	Browser groups	dimension
Buyer	Buyer-specific ID for the user as mapped by the exchange for the buyer. At least one of buyeruid or id is recommended.	dimension
Buyer Platform Fee		metric
Buyer eCPC	e.g. revenue	metric
Buyer eCPM	e.g. revenue	metric
City	City using United Nations Code for Trade & Transport Locations.	dimension
Click Through Rate	CTR	metric
Click Through Rate	CTR	metric
Clicks	Nr. of Clicks (metric)	metric
Clicks	Nr. of Clicks (metric)	metric
Conversion Identifier	A unique identifier for this impression within the context of the bid request (typically, starts with 1 and increments.	dimension
Conversions	Nr. of Conversions (metric)	metric
Conversions	Nr. of Conversions (metric)	metric
Country	Country code using ISO-3166-1-alpha-3.	dimension
Creative	Creative ID to assist with ad quality checking.	dimension
Data Fee		metric
Device Make	The general type of device. make string Device make (e.g., “Apple”).	dimension
Device Model	Device model (e.g., “iPhone”).	dimension
Device OS	Device operating system (e.g., “iOS”).	dimension
Device Type	Type of device (e.g. Tablet, Smartphone, PC, etc.)	dimension
Gross Bid Value		metric
Impressions	Nr. of Impressions (metric)	metric
Impressions	Nr. of Impressions (metric)	metric
Language	Browser language using ISO-639-1-alpha-2.	dimension
Layout	The Layout ID of the native ad unit. See the table of Native Layout IDs below.	dimension
Line Item		dimension
Media Spend	Cost represented for a specific media	metric
Net	e.g. revenue	metric
Order		dimension
Post Click Conversions	Conversions achieved after a click	metric
Post Click Conversions	Conversions achieved after a click	metric
Post View Conversions	Conversions achieved after a view	metric
Post View Conversions	Conversions achieved after a view	metric
Region	Region code using ISO-3166-2; 2-letter state code if USA.	dimension
Seller	Source of information	dimension
Seller Platform Fee		metric
Seller Revenue		metric
Seller eCPC		metric
Seller eCPM		metric
Source	Source of information	dimension
Source Type	Source of location data; recommended when passing lat/lon.	dimension
Tag ID		dimension
Total Spend	Total cost	metric
Video Complete	Video watched at 100%	metric
Video Complete	Video watched at 100%	metric
Video First Quartile	Video watched at first 25%	metric
Video First Quartile	Video watched at first 25%	metric
Video Midpoint	Video watched halfway through	metric
Video Midpoint	Video watched halfway through	metric
Video Start	Video loaded	metric
Video Start	Video loaded	metric
Video Third Quartile	Video watched at 75%	metric
Video Third Quartile	Video watched at 75%	metric
advertiser_id	No description	dimension
eCPV Complete		metric
eCPV Complete		metric
eCPV First Quartile		metric
eCPV First Quartile		metric
eCPV Midpoint		metric
eCPV Midpoint		metric
eCPV Start		metric
eCPV Start		metric
eCPV Third Quartile		metric
eCPV Third Quartile		metric