Salesforce Marketing Cloud

The table below gives information about all the data fields that you can import from Salesforce Marketing Cloud.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Data Type

Description

Use in Adverity

Docs

ActionPeriodDeductedValue

ActionPeriodDeductedValue

String

dimension

ActionPeriodNotes

ActionPeriodNotes

String

dimension

ActionPeriodType

ActionPeriodType

String

dimension

Additional

Additional

String

dimension

BatchID

BatchID

Long

metric

BatchId

BatchId

Long

metric

CaptionName

CaptionName

String

dimension

CardDesignType

CardDesignType

String

dimension

CardType

CardType

String

dimension

CarrierType

CarrierType

String

dimension

Client.ID

Client.ID

Long

metric

Company

Company

String

dimension

CompanyId

CompanyId

Long

metric

Contact

Contact

Boolean

dimension

CreatedDate

CreatedDate

DateTime

dimension

Delivery

Delivery

Boolean

dimension

DeliveryDate

DeliveryDate

String

dimension

Duplicates

Duplicates

Long

metric

Email.ID

Email.ID

Long

metric

Email.ObjectID

Email.ObjectID

String

dimension

Email.PartnerKey

Email.PartnerKey

String

dimension

EmailAddress

EmailAddress

String

dimension

EmailName

EmailName

String

dimension

EmailSendDate

EmailSendDate

String

dimension

EventDate

EventDate

String

dimension

EventType

EventType

String

dimension

ExistingUndeliverables

ExistingUndeliverables

Long

metric

ExistingUnsubscribes

ExistingUnsubscribes

Long

metric

FeedbackMessage

FeedbackMessage

String

dimension

FinalOrderPrice

FinalOrderPrice

Float

metric

ForwardedEmails

ForwardedEmails

Long

metric

FromAddress

FromAddress

String

dimension

FromName

FromName

String

dimension

GiftCategory

GiftCategory

String

dimension

GiftCode

GiftCode

String

dimension

GiftInfoTitle

GiftInfoTitle

String

dimension

HardBounces

HardBounces

Long

metric

ID

ID

Long

dimension

InvalidAddresses

InvalidAddresses

Long

metric

IsAlwaysOn

IsAlwaysOn

Boolean

dimension

IsMultipart

IsMultipart

Boolean

dimension

JobId

JobId

Long

metric

LastName

LastName

String

dimension

List.ID

List.ID

Long

metric

List.ListName

List.ListName

String

dimension

List.ObjectID

List.ObjectID

String

dimension

List.PartnerKey

List.PartnerKey

String

dimension

MissingAddresses

MissingAddresses

Long

metric

ModifiedDate

ModifiedDate

String

dimension

NPS

NPS

Long

metric

NumberDelivered

NumberDelivered

Long

metric

NumberErrored

NumberErrored

Long

metric

NumberExcluded

NumberExcluded

Long

metric

NumberSent

NumberSent

Long

metric

NumberTargeted

NumberTargeted

Long

metric

ObjectID

ObjectID

String

dimension

OrderCardId

OrderCardId

Long

metric

OrderDate

OrderDate

String

dimension

OrderId

OrderId

Long

metric

OrderProcess

OrderProcess

Boolean

dimension

OrderStatus

OrderStatus

String

dimension

OtherBounces

OtherBounces

Long

metric

PageSize

PageSize

String

dimension

ParentCaptionName

ParentCaptionName

String

dimension

PartnerKey

PartnerKey

String

dimension

PartnerProperties.0.Name

PartnerProperties.0.Name

String

dimension

PartnerProperties.0.Value

PartnerProperties.0.Value

String

dimension

PaymentMethod

PaymentMethod

String

dimension

PaymentStatus

PaymentStatus

String

dimension

PhoneNumber

PhoneNumber

Long

metric

PreviewURL

PreviewURL

String

dimension

Products

Products

Boolean

dimension

RecipientFirstName

RecipientFirstName

String

dimension

RecipientId

RecipientId

Long

metric

RoyaltyHolder

RoyaltyHolder

String

dimension

SendDate

SendDate

DateTime

dimension

SendID

SendID

Long

metric

SentDate

SentDate

DateTime

dimension

Service

Service

Boolean

dimension

SoftBounces

SoftBounces

Long

metric

Status

Status

String

dimension

Subject

Subject

String

dimension

SubscriberKey

SubscriberKey

String

metric

SurveyDate

SurveyDate

String

dimension

TotalOrderQuantityOfGiftsAndAssociatedCards

TotalOrderQuantityOfGiftsAndAssociatedCards

Long

metric

TotalOrderQuantityOfPaidCards

TotalOrderQuantityOfPaidCards

Long

metric

TriggeredSendDefinitionObjectID

TriggeredSendDefinitionObjectID

String

dimension

URL

URL

String

dimension

URLIDID

URLIDID

String

dimension

UniqueClicks

UniqueClicks

Long

metric

UniqueOpens

UniqueOpens

Long

metric

Unsubscribes

Unsubscribes

Long

metric

VoucherCodeTypeName

VoucherCodeTypeName

String

dimension

VoucherComments

VoucherComments

String

dimension

VoucherReasonName

VoucherReasonName

String

dimension

account_id

account_id

Long

dimension

assetType.displayName

assetType.displayName

String

dimension

assetType.id

assetType.id

Long

metric

assetType.name

assetType.name

String

dimension

category.id

category.id

Long

metric

category.name

category.name

String

dimension

category.parentId

category.parentId

Long

metric

createdBy.email

createdBy.email

String

dimension

createdBy.id

createdBy.id

Long

metric

createdBy.name

createdBy.name

String

dimension

createdBy.userId

createdBy.userId

Long

metric

createdDate

createdDate

String

dimension

customerKey

customerKey

String

dimension

data.email.attributes.0.attributeType

data.email.attributes.0.attributeType

String

dimension

data.email.attributes.0.channel

data.email.attributes.0.channel

String

dimension

data.email.attributes.0.displayName

data.email.attributes.0.displayName

String

dimension

data.email.attributes.0.name

data.email.attributes.0.name

String

dimension

data.email.attributes.0.order

data.email.attributes.0.order

Long

metric

data.email.attributes.0.value

data.email.attributes.0.value

String

dimension

data.email.legacy.legacyCategoryId

data.email.legacy.legacyCategoryId

Long

metric

data.email.legacy.legacyId

data.email.legacy.legacyId

Long

metric

data.email.legacy.legacyKey

data.email.legacy.legacyKey

String

dimension

data.email.legacy.legacyType

data.email.legacy.legacyType

String

dimension

data.email.options.characterEncoding

data.email.options.characterEncoding

String

dimension

description

description

String

dimension

enterpriseId

enterpriseId

String

dimension

first_name

first_name

String

dimension

id

id

Long

dimension

legacyData.legacyCategoryId

legacyData.legacyCategoryId

Long

metric

legacyData.legacyId

legacyData.legacyId

Long

metric

legacyData.legacyKey

legacyData.legacyKey

String

dimension

legacyData.legacyType

legacyData.legacyType

String

dimension

memberId

memberId

String

dimension

modelVersion

modelVersion

Long

metric

modifiedBy.email

modifiedBy.email

String

dimension

modifiedBy.id

modifiedBy.id

Long

metric

modifiedBy.name

modifiedBy.name

String

dimension

modifiedBy.userId

modifiedBy.userId

Long

metric

modifiedDate

modifiedDate

String

dimension

name

name

String

dimension

objectID

objectID

String

dimension

owner.email

owner.email

String

dimension

owner.id

owner.id

Long

metric

owner.name

owner.name

String

dimension

owner.userId

owner.userId

Long

metric

status.id

status.id

Long

metric

status.name

status.name

String

dimension

thumbnail.thumbnailUrl

thumbnail.thumbnailUrl

String

dimension