Salesforce Marketing Cloud

The table below gives information about all the data fields that you can import from Salesforce Marketing Cloud.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Description

Use in Adverity

Docs

ActionPeriodDeductedValue

ActionPeriodDeductedValue

dimension

ActionPeriodNotes

ActionPeriodNotes

dimension

ActionPeriodType

ActionPeriodType

dimension

Additional

Additional

dimension

BatchID

BatchID

metric

BatchId

BatchId

metric

CaptionName

CaptionName

dimension

CardDesignType

CardDesignType

dimension

CardType

CardType

dimension

CarrierType

CarrierType

dimension

Client.ID

Client.ID

metric

Company

Company

dimension

CompanyId

CompanyId

metric

Contact

Contact

dimension

CreatedDate

CreatedDate

dimension

Delivery

Delivery

dimension

DeliveryDate

DeliveryDate

dimension

Duplicates

Duplicates

metric

Email.ID

Email.ID

metric

Email.ObjectID

Email.ObjectID

dimension

Email.PartnerKey

Email.PartnerKey

dimension

EmailAddress

EmailAddress

dimension

EmailName

EmailName

dimension

EmailSendDate

EmailSendDate

dimension

EventDate

EventDate

dimension

EventType

EventType

dimension

ExistingUndeliverables

ExistingUndeliverables

metric

ExistingUnsubscribes

ExistingUnsubscribes

metric

FeedbackMessage

FeedbackMessage

dimension

FinalOrderPrice

FinalOrderPrice

metric

ForwardedEmails

ForwardedEmails

metric

FromAddress

FromAddress

dimension

FromName

FromName

dimension

GiftCategory

GiftCategory

dimension

GiftCode

GiftCode

dimension

GiftInfoTitle

GiftInfoTitle

dimension

HardBounces

HardBounces

metric

ID

ID

dimension

InvalidAddresses

InvalidAddresses

metric

IsAlwaysOn

IsAlwaysOn

dimension

IsMultipart

IsMultipart

dimension

JobId

JobId

metric

LastName

LastName

dimension

List.ID

List.ID

metric

List.ListName

List.ListName

dimension

List.ObjectID

List.ObjectID

dimension

List.PartnerKey

List.PartnerKey

dimension

MissingAddresses

MissingAddresses

metric

ModifiedDate

ModifiedDate

dimension

NPS

NPS

metric

NumberDelivered

NumberDelivered

metric

NumberErrored

NumberErrored

metric

NumberExcluded

NumberExcluded

metric

NumberSent

NumberSent

metric

NumberTargeted

NumberTargeted

metric

ObjectID

ObjectID

dimension

OrderCardId

OrderCardId

metric

OrderDate

OrderDate

dimension

OrderId

OrderId

metric

OrderProcess

OrderProcess

dimension

OrderStatus

OrderStatus

dimension

OtherBounces

OtherBounces

metric

PageSize

PageSize

dimension

ParentCaptionName

ParentCaptionName

dimension

PartnerKey

PartnerKey

dimension

PartnerProperties.0.Name

PartnerProperties.0.Name

dimension

PartnerProperties.0.Value

PartnerProperties.0.Value

dimension

PaymentMethod

PaymentMethod

dimension

PaymentStatus

PaymentStatus

dimension

PhoneNumber

PhoneNumber

metric

PreviewURL

PreviewURL

dimension

Products

Products

dimension

RecipientFirstName

RecipientFirstName

dimension

RecipientId

RecipientId

metric

RoyaltyHolder

RoyaltyHolder

dimension

SendDate

SendDate

dimension

SendID

SendID

metric

SentDate

SentDate

dimension

Service

Service

dimension

SoftBounces

SoftBounces

metric

Status

Status

dimension

Subject

Subject

dimension

SubscriberKey

SubscriberKey

metric

SurveyDate

SurveyDate

dimension

TotalOrderQuantityOfGiftsAndAssociatedCards

TotalOrderQuantityOfGiftsAndAssociatedCards

metric

TotalOrderQuantityOfPaidCards

TotalOrderQuantityOfPaidCards

metric

TriggeredSendDefinitionObjectID

TriggeredSendDefinitionObjectID

dimension

URL

URL

dimension

URLIDID

URLIDID

dimension

UniqueClicks

UniqueClicks

metric

UniqueOpens

UniqueOpens

metric

Unsubscribes

Unsubscribes

metric

VoucherCodeTypeName

VoucherCodeTypeName

dimension

VoucherComments

VoucherComments

dimension

VoucherReasonName

VoucherReasonName

dimension

account_id

account_id

dimension

assetType.displayName

assetType.displayName

dimension

assetType.id

assetType.id

metric

assetType.name

assetType.name

dimension

category.id

category.id

metric

category.name

category.name

dimension

category.parentId

category.parentId

metric

createdBy.email

createdBy.email

dimension

createdBy.id

createdBy.id

metric

createdBy.name

createdBy.name

dimension

createdBy.userId

createdBy.userId

metric

createdDate

createdDate

dimension

customerKey

customerKey

dimension

data.email.attributes.0.attributeType

data.email.attributes.0.attributeType

dimension

data.email.attributes.0.channel

data.email.attributes.0.channel

dimension

data.email.attributes.0.displayName

data.email.attributes.0.displayName

dimension

data.email.attributes.0.name

data.email.attributes.0.name

dimension

data.email.attributes.0.order

data.email.attributes.0.order

metric

data.email.attributes.0.value

data.email.attributes.0.value

dimension

data.email.legacy.legacyCategoryId

data.email.legacy.legacyCategoryId

metric

data.email.legacy.legacyId

data.email.legacy.legacyId

metric

data.email.legacy.legacyKey

data.email.legacy.legacyKey

dimension

data.email.legacy.legacyType

data.email.legacy.legacyType

dimension

data.email.options.characterEncoding

data.email.options.characterEncoding

dimension

description

description

dimension

enterpriseId

enterpriseId

dimension

first_name

first_name

dimension

id

id

dimension

legacyData.legacyCategoryId

legacyData.legacyCategoryId

metric

legacyData.legacyId

legacyData.legacyId

metric

legacyData.legacyKey

legacyData.legacyKey

dimension

legacyData.legacyType

legacyData.legacyType

dimension

memberId

memberId

dimension

modelVersion

modelVersion

metric

modifiedBy.email

modifiedBy.email

dimension

modifiedBy.id

modifiedBy.id

metric

modifiedBy.name

modifiedBy.name

dimension

modifiedBy.userId

modifiedBy.userId

metric

modifiedDate

modifiedDate

dimension

name

name

dimension

objectID

objectID

dimension

owner.email

owner.email

dimension

owner.id

owner.id

metric

owner.name

owner.name

dimension

owner.userId

owner.userId

metric

status.id

status.id

metric

status.name

status.name

dimension

thumbnail.thumbnailUrl

thumbnail.thumbnailUrl

dimension