Salesforce Marketing Cloud: Most-used fields

The table below gives information about most-used fields that you can import from Salesforce Marketing Cloud. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
BatchID	BatchID	An identifier that connects sends to later events like clicks and opens.	metric
Client.ID	Client.ID	The ID of the account that originated the send.	metric
CreatedDate	CreatedDate	The date and time of the object’s creation.	dimension
Duplicates	Duplicates	The number of duplicate email addresses associated with a send. This property exists only when a send targets multiple lists.	metric
Email.ID	Email.ID	A unique identifier for an email.	metric
Email.ObjectID	Email.ObjectID	A system-controlled, read-only text string identifier for an email object.	dimension
Email.PartnerKey	Email.PartnerKey	A unique identifier provided by a partner for an email object.	dimension
EmailName	EmailName	The name of the email asset.	dimension
EventDate	EventDate	The date when a tracking event occurred.	dimension
EventType	EventType	The type of tracking event (e.g., Sent, Open, Click, Bounce, Unsubscribe).	dimension
ExistingUndeliverables	ExistingUndeliverables	The number of bounces that occurred on previous sends.	metric
ExistingUnsubscribes	ExistingUnsubscribes	The number of unsubscribe events that occurred in previous sends.	metric
ForwardedEmails	ForwardedEmails	The number of emails forwarded.	metric
FromAddress	FromAddress	The email address that appears as the sender.	dimension
FromName	FromName	The name of the sender.	dimension
HardBounces	HardBounces	The number of hard bounces for an email send. Hard bounces indicate permanent delivery failures.	metric
ID	ID	A read-only identifier for an object, often an integer.	dimension
Inbound	Inbound	Represents data that is being ingested into Salesforce Marketing Cloud, typically in bulk, to update or add contact information and other related datasets within Data Extensions. This process involves staging the data and then completing an ingest job to import it.	dimension
InvalidAddresses	InvalidAddresses	The number of invalid addresses associated with a send.	metric
IsMultipart	IsMultipart	Indicates if an email send definition is composed of multiple parts, such as HTML and plain text versions.	dimension
List.ID	List.ID	The unique identifier for the list of subscribers.	metric
List.ListName	List.ListName	The name of the subscriber list.	dimension
List.ObjectID	List.ObjectID	A system-controlled, read-only text string identifier for a list object.	dimension
List.PartnerKey	List.PartnerKey	A unique identifier provided by a partner for a list object.	dimension
ModifiedDate	ModifiedDate	The date and time when the object information was last modified.	dimension
NumberDelivered	NumberDelivered	The total number of emails successfully delivered.	metric
NumberErrored	NumberErrored	The total number of emails that encountered an error during delivery.	metric
NumberExcluded	NumberExcluded	The total number of subscribers excluded from a send.	metric
NumberSent	NumberSent	The total number of emails sent.	metric
NumberTargeted	NumberTargeted	The total number of recipients targeted for a send.	metric
ObjectID	ObjectID	A system-controlled, read-only text string identifier for an object.	dimension
OtherBounces	OtherBounces	The number of bounces that are not classified as hard or soft bounces.	metric
PartnerKey	PartnerKey	A unique identifier provided by a partner for an object, accessible only via SOAP API.	dimension
PreviewURL	PreviewURL	The URL that can be used to preview the message associated with a send.	dimension
ResponseToMobileMessageTrackingID	ResponseToMobileMessageTrackingID	This identifier links an inbound mobile message, which is a response from a subscriber, to the original outbound mobile message that prompted the response. It allows for tracking and correlating mobile conversations within Salesforce Marketing Cloud.	dimension
SendDate	SendDate	The date when an email send occurred or was scheduled.	dimension
SendID	SendID	A unique identifier for a specific send.	metric
SentDate	SentDate	The date when an email was sent.	dimension
SoftBounces	SoftBounces	The number of soft bounces for an email send, indicating temporary delivery failures.	metric
Status	Status	The status of a send job or other object.	dimension
Subject	Subject	The subject line of an email.	dimension
SubscriberKey	SubscriberKey	A unique identifier for a subscriber.	dimension
TriggeredSendDefinitionObjectID	TriggeredSendDefinitionObjectID	Identifies the triggered send definition associated with an event.	dimension
URL	URL	A URL associated with an email or click event.	dimension
URLID	URLID	The ID associated with a specific URL in a tracked email.	metric
UniqueClicks	UniqueClicks	The number of unique clicks on links within an email.	metric
UniqueOpens	UniqueOpens	The number of unique opens for an email.	metric
Unsubscribes	Unsubscribes	The total number of unsubscribes from an email send or list.	metric