Salesforce Marketing Cloud: Most-used fields

The table below gives information about most-used fields that you can import from Salesforce Marketing Cloud. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account ID	Account ID	A unique identifier for the account.	dimension
Account Name	Account Name	The name of the account.	dimension
AccountID	AccountID	A unique identifier for the account.	metric
ActionDateTime	ActionDateTime	The date and time when an action or event occurred.	dimension
ActivityExternalKey	ActivityExternalKey	A user-supplied unique identifier for an activity, similar to CustomerKey for other objects.	dimension
ActivityID	ActivityID	A unique identifier for an activity.	dimension
ActivityName	ActivityName	The name of a Marketing Cloud activity, such as a Query Activity or Automation activity.	dimension
ActivityType	ActivityType	The classification or type of a Marketing Cloud activity.	dimension
Advertiser	Advertiser		dimension
AgeGroup	AgeGroup	The demographic age group of a subscriber, often used for segmentation.	dimension
Author	Author	The creator or author of a content asset or activity.	dimension
BatchID	BatchID	An identifier that connects sends to later events like clicks and opens.	metric
BounceCategory	BounceCategory	The category of an email bounce (e.g., Hard Bounce, Soft Bounce).	dimension
BounceCategoryID	BounceCategoryID	The unique identifier for the category of an email bounce.	metric
BounceSubcategory	BounceSubcategory	The subcategory of an email bounce, providing more specific details.	dimension
BounceType	BounceType	The type of email bounce (e.g., Block Bounce, Content Bounce).	dimension
BounceTypeID	BounceTypeID	The unique identifier for the type of an email bounce.	metric
Bounced	Bounced	An indicator or count for emails that failed to deliver to the recipient.	metric
Browser	Browser	The web browser used by a subscriber when interacting with an email (e.g., opening a link).	dimension
BusinessUnit	BusinessUnit	The specific business unit within the Marketing Cloud account associated with the data.	dimension
CUSTOMER_ID	CUSTOMER_ID	The unique identifier for a customer. This is a common field in Data Extensions.	dimension
Campaign	Campaign	The marketing campaign associated with the data.	dimension
Campaign End Date	Campaign End Date	The end date of a marketing campaign.	dimension
Campaign Start Date	Campaign Start Date	The start date of a marketing campaign.	dimension
CampaignID	CampaignID	The ID for a send that customers use as a campaign ID.	dimension
Campaign_start	Campaign_start	The start date of a marketing campaign.	dimension
Category	Category	The category or folder an asset belongs to in Content Builder.	metric
ChangedOn	ChangedOn	The date and time when an object’s information was last modified.	dimension
ClickLinkName	ClickLinkName	The name of the link that was clicked in an email.	dimension
ClickURL	ClickURL	The URL of the link that was clicked in an email.	dimension
Clicked	Clicked	An indicator or count for instances where a recipient clicked on a link within a marketing message.	metric
Client.ID	Client.ID	The ID of the account that originated the send.	metric
CodeID	CodeID		dimension
Contactid	Contactid	A unique identifier for a contact in the system, potentially mapping to CustomerKey or SubscriberKey.	metric
Contactkey	Contactkey	A unique identifier for a contact in Marketing Cloud, similar to SubscriberKey.	dimension
ConversationID	ConversationID	A unique identifier for a mobile conversation, typically within MobileConnect.	dimension
ConversationStateID	ConversationStateID	The current state identifier of a mobile conversation in MobileConnect.	dimension
Country	Country	The country associated with a subscriber or event location.	dimension
Country Code	Country Code	A code representing the country associated with a customer or interaction, often following international standards like ISO 3166-1 alpha-2.	dimension
Country Name	Country Name	The full name of the country associated with a customer or interaction.	dimension
CreateDateTime	CreateDateTime	The date and time of an object’s creation.	dimension
CreatedDate	CreatedDate	The date and time of the object’s creation.	dimension
Currency	Currency	The currency used for financial transactions or related data, typically specified by an ISO currency code.	dimension
Customer name	Customer name	The name of the customer or subscriber associated with the marketing activity.	dimension
CustomerFirstName	CustomerFirstName	The first name of a customer or subscriber, typically stored in a Data Extension or Subscriber record.	dimension
CustomerID	CustomerID	A unique identifier for a customer, typically used for tracking and personalization.	metric
CustomerKey	CustomerKey	A user-supplied unique identifier for an object within an object type, often used as an external key.	dimension
CustomerLastName	CustomerLastName	The last name of a customer or subscriber, typically stored in a Data Extension or Subscriber record.	dimension
Customer_id	Customer_id	A unique identifier for a customer, typically used for tracking and personalization.	dimension
DE_insertDate	DE_insertDate	The date when a record was inserted into a Data Extension.	dimension
DOI	DOI	Indicates the status of Double Opt-In for a subscriber.	dimension
DOIDate	DOIDate	The date and time a subscriber completed the Double Opt-In process.	dimension
Date	Date	The date of an event or record.	dimension
DateAdded	DateAdded	The date when a record or subscriber was added to the system.	dimension
Delivered	Delivered	Indicates if an email was successfully delivered.	metric
Description	Description	A descriptive text about the object or asset.	dimension
Device	Device	The type of device (e.g., mobile, desktop) used by a subscriber when interacting with an email or message.	dimension
Deviceid	Deviceid	A unique identifier for a specific device.	dimension
Domain	Domain	The email domain associated with an event.	dimension
Duplicates	Duplicates	The number of duplicate email addresses associated with a send. This property exists only when a send targets multiple lists.	metric
E-mail	E-mail	The email address of the recipient.	dimension
EID	EID	The Tenant Enterprise ID from which an event was produced.	metric
Email	Email	The email address of the recipient.	dimension
Email.ID	Email.ID	A unique identifier for an email.	metric
Email.ObjectID	Email.ObjectID	A system-controlled, read-only text string identifier for an email object.	dimension
Email.PartnerKey	Email.PartnerKey	A unique identifier provided by a partner for an email object.	dimension
EmailAddress	EmailAddress	The email address of the recipient.	dimension
EmailClient	EmailClient	The email client (e.g., Outlook, Gmail) used by a subscriber to view an email.	dimension
EmailID	EmailID	A unique identifier for an email asset.	metric
EmailName	EmailName	The name of the email asset.	dimension
EmailOptOuts	EmailOptOuts	The number of times subscribers opted out of email communications.	metric
EmailSendDefinition.CustomerKey	EmailSendDefinition.CustomerKey	The user-supplied unique identifier for an Email Send Definition.	dimension
EmailSendDefinition.ObjectID	EmailSendDefinition.ObjectID	The system-controlled, read-only text string identifier for an Email Send Definition.	dimension
EmailSendDefinition.PartnerKey	EmailSendDefinition.PartnerKey	A unique identifier provided by a partner for an Email Send Definition.	dimension
EmailSubject	EmailSubject	The subject line of the email.	dimension
EventDate	EventDate	The date when a tracking event occurred.	dimension
EventType	EventType	The type of tracking event (e.g., Sent, Open, Click, Bounce, Unsubscribe).	dimension
ExistingUndeliverables	ExistingUndeliverables	The number of bounces that occurred on previous sends.	metric
ExistingUnsubscribes	ExistingUnsubscribes	The number of unsubscribe events that occurred in previous sends.	metric
FirstName	FirstName	The first name of the subscriber.	dimension
ForwardedEmails	ForwardedEmails	The number of emails forwarded.	metric
FromAddress	FromAddress	The email address that appears as the sender.	dimension
FromName	FromName	The name of the sender.	dimension
Gender	Gender	The gender of a customer or subscriber, often used for segmentation and personalization.	dimension
HardBounces	HardBounces	The number of hard bounces for an email send. Hard bounces indicate permanent delivery failures.	metric
HashedSubscriberKey	HashedSubscriberKey	A cryptographic hash of the subscriber’s key, used for secure or anonymous identification.	dimension
ID	ID	A read-only identifier for an object, often an integer.	dimension
ID_Campaign	ID_Campaign	A unique identifier for a marketing campaign.	dimension
Inbound	Inbound	Indicates an inbound message or interaction, typically for SMS in MobileConnect.	dimension
InvalidAddresses	InvalidAddresses	The number of invalid addresses associated with a send.	metric
Inventory Source	Inventory Source		dimension
IsMultipart	IsMultipart	Indicates if an email is a multipart email (e.g., HTML and plain text).	dimension
IsTest	IsTest	A boolean flag indicating if a send, activity, or event was part of a test.	dimension
IsUnique	IsUnique	Indicates if an event (like an open or click) is unique for a subscriber.	dimension
IsValid	IsValid	A boolean flag indicating the validity of a record or configuration.	dimension
JBActivityID	JBActivityID	A unique identifier for an activity within a Journey Builder journey.	dimension
JBDefinitionID	JBDefinitionID	A unique identifier for a journey definition in Journey Builder.	dimension
JobID	JobID	A unique identifier for a send job.	metric
Job_CreatedDate	Job_CreatedDate	The date when a specific job was created.	dimension
JourneyActivityObjectID	JourneyActivityObjectID	The system-controlled identifier for a Journey Builder activity.	dimension
JourneyID	JourneyID	A unique identifier for a Journey Builder journey.	dimension
JourneyName	JourneyName	The name of the Journey Builder journey.	dimension
JourneyStatus	JourneyStatus	The current status of a Journey Builder journey (e.g., Running, Paused, Stopped).	dimension
KeywordID	KeywordID	A unique identifier for an SMS keyword used in MobileConnect.	dimension
Lang	Lang	The language preference of a subscriber or content.	dimension
LastName	LastName	The last name of the subscriber.	dimension
LastPublishedDate	LastPublishedDate	The date when a journey or asset was last published.	dimension
Leads	Leads		dimension
LinkContent	LinkContent	The content of the link in an email.	dimension
LinkName	LinkName	The name of the link within an email.	dimension
List.ID	List.ID	The unique identifier for the list of subscribers.	metric
List.ListName	List.ListName	The name of the subscriber list.	dimension
List.ObjectID	List.ObjectID	A system-controlled, read-only text string identifier for a list object.	dimension
List.PartnerKey	List.PartnerKey	A unique identifier provided by a partner for a list object.	dimension
ListClassification	ListClassification	The classification for a list, such as Public, Private, Salesforce, GlobalUnsubscribe, or Master.	dimension
ListID	ListID	A unique identifier for a subscriber list.	metric
ListName	ListName	The name of the subscriber list.	dimension
MID	MID	The Tenant Business Unit ID from which an event was produced.	metric
Market Name	Market Name	The name identifying the specific market segment or geographical region targeted by a marketing campaign or associated with a customer.	dimension
MessageID	MessageID	A unique identifier for a sent message, applicable to email and SMS.	metric
MessageText	MessageText	The content or body of an SMS message.	dimension
Mobile	Mobile	Indicates if an interaction occurred on a mobile device or refers to mobile contact information.	metric
MobileMessageRecurrenceID	MobileMessageRecurrenceID	A unique identifier for a recurring mobile message schedule.	dimension
MobileMessageTrackingID	MobileMessageTrackingID	A unique identifier used for tracking a specific mobile message.	metric
ModifiedDate	ModifiedDate	The date and time when the object information was last modified.	dimension
ModifiedDateTime	ModifiedDateTime	The date and time when an object was last modified.	dimension
Name	Name	The name of the object or entity.	dimension
NumberDelivered	NumberDelivered	The total number of emails successfully delivered.	metric
NumberErrored	NumberErrored	The total number of emails that encountered an error during delivery.	metric
NumberExcluded	NumberExcluded	The total number of subscribers excluded from a send.	metric
NumberSent	NumberSent	The total number of emails sent.	metric
NumberTargeted	NumberTargeted	The total number of recipients targeted for a send.	metric
ObjectID	ObjectID	A system-controlled, read-only text string identifier for an object.	dimension
Opened	Opened	An indicator or count for instances where a recipient opened a marketing message.	metric
OperatingSystem	OperatingSystem	The operating system used by a subscriber’s device (e.g., iOS, Android, Windows) when interacting with an email or message.	dimension
OptedIntoEmail	OptedIntoEmail	A boolean flag indicating if a subscriber has opted into receiving email communications.	metric
OptedIntoSMS	OptedIntoSMS	A boolean flag indicating if a subscriber has opted into receiving SMS communications.	metric
Optedin	Optedin	A boolean flag indicating if a subscriber has opted into communications.	dimension
Optindate	Optindate	The date and time a subscriber opted into communications.	dimension
Optoutdate	Optoutdate	The date and time a subscriber opted out of communications.	dimension
Ordinal	Ordinal	The sequential order or position of an item in a list or series.	metric
OtherBounces	OtherBounces	The number of bounces that are not classified as hard or soft bounces.	metric
Outbound	Outbound	Indicates an outbound message or interaction, typically for SMS in MobileConnect.	dimension
Page Name	Page Name	The name or title of a content asset, such as a Cloud Page, email, or content block.	dimension
Partner	Partner	The unique identifier for a partner associated with an object. This property is accessible only via API.	dimension
PartnerKey	PartnerKey	A unique identifier provided by a partner for an object, accessible only via SOAP API.	dimension
PhoneNumber	PhoneNumber	The mobile phone number of a subscriber, typically used for SMS communications.	metric
PreviewURL	PreviewURL	The URL that can be used to preview the message associated with a send.	dimension
Reason	Reason	The reason provided for an action, such as an unsubscribe or bounce.	dimension
Report Date	Report Date	The date for which the marketing performance data or report was generated.	dimension
ResponseToMobileMessageTrackingID	ResponseToMobileMessageTrackingID	The tracking ID of the mobile message to which a response was sent.	dimension
ResponseType	ResponseType	The type of response received (e.g., click, open, bounce).	dimension
Revision	Revision	The revision number of an object, indicating changes over time.	dimension
SMSBatchID	SMSBatchID	A batch identifier that ties together a group of SMS sent events to other related events.	metric
SMSJobID	SMSJobID	A unique identifier for a specific SMS send job.	dimension
SMSOptOuts	SMSOptOuts	The number of times subscribers opted out of SMS communications.	metric
SMSStandardStatusCodeId	SMSStandardStatusCodeId	A standard code indicating the status of an SMS message delivery.	metric
Segment	Segment	The audience segment to which a subscriber belongs.	dimension
Segment Id	Segment Id	A unique identifier for a subscriber segment. This relates to audience segmentation.	dimension
SendDate	SendDate	The date when an email send occurred or was scheduled.	dimension
SendGroupID	SendGroupID	A unique identifier for a group of messages sent together.	dimension
SendID	SendID	A unique identifier for a specific send.	metric
SendJobID	SendJobID	A unique identifier for an email send job.	dimension
SendPersonID	SendPersonID	An identifier for the person or subscriber targeted by a send, often related to SubscriberKey or CustomerKey.	dimension
SendSegmentID	SendSegmentID	An identifier for the segment targeted by a specific send.	dimension
SendSplitID	SendSplitID	An identifier for a specific split or variation within an A/B test send.	dimension
SendStatus	SendStatus	The status of an email send (e.g., Delivered, Bounced).	dimension
Sent	Sent	Indicates if an email or message was sent.	dimension
SentDate	SentDate	The date when an email was sent.	dimension
ServiceID	ServiceID	A unique identifier for a service involved in the marketing process.	dimension
SharedKeyword	SharedKeyword	An SMS keyword that is shared across multiple business units or accounts in MobileConnect.	dimension
ShortCode	ShortCode	The short code used for sending and receiving SMS messages.	metric
SoftBounces	SoftBounces	The number of soft bounces for an email send, indicating temporary delivery failures.	metric
Source	Source	The origin or source of a subscriber, event, or data record.	dimension
Status	Status	The status of a send job or other object.	dimension
Subject	Subject	The subject line of an email.	dimension
SubjectLine	SubjectLine	The subject line of the email.	dimension
SubsciberID	SubsciberID	A unique identifier for a subscriber.	metric
SubscriberID	SubscriberID	A unique identifier for a subscriber.	metric
SubscriberKey	SubscriberKey	A unique identifier for a subscriber.	dimension
TimeStamp	TimeStamp	The timestamp of an event or record, usually in UTC Epoch time.	dimension
Total Revenue	Total Revenue		metric
TotalEmailActiveAudience	TotalEmailActiveAudience		metric
TotalNumberOfOrders	TotalNumberOfOrders		metric
TotalSMSActiveAudience	TotalSMSActiveAudience		metric
TotalSignUps	TotalSignUps		metric
TriggeredSendCustomerKey	TriggeredSendCustomerKey	The user-supplied unique identifier for a triggered send definition.	dimension
TriggeredSendDefinitionObjectID	TriggeredSendDefinitionObjectID	Identifies the triggered send definition associated with an event.	dimension
TriggererSendDefinitionObjectID	TriggererSendDefinitionObjectID	Identifies the unique object ID for the triggered send definition associated with an event.	dimension
Type	Type	The type of an object or asset.	dimension
URL	URL	A URL associated with an email or click event.	dimension
URLID	URLID	The ID associated with a specific URL in a tracked email.	metric
UUID	UUID	A universally unique identifier for a record or object.	dimension
Undelivered	Undelivered	Indicates if an email or message was not delivered.	metric
UniqueClicks	UniqueClicks	The number of unique clicks on links within an email.	metric
UniqueOpens	UniqueOpens	The number of unique opens for an email.	metric
UnsubDate	UnsubDate	The date when a subscriber unsubscribed from communications.	dimension
Unsubscribed	Unsubscribed	An indicator or count for recipients who opted out of receiving further marketing communications.	metric
Unsubscribes	Unsubscribes	The total number of unsubscribes from an email send or list.	metric
VersionID	VersionID	A unique identifier for a specific version of an object or record.	dimension
VersionNumber	VersionNumber	The numerical version of an object or record.	metric
account_name	account_name	The name of the Marketing Cloud account or business unit from which data is collected.	dimension
advertiserName	advertiserName		dimension
assetType.displayName	assetType.displayName	The display name of the content asset type.	dimension
assetType.id	assetType.id	The unique identifier of the content asset type.	metric
assetType.name	assetType.name	The name of the content asset type.	dimension
blacklist	blacklist	Indicates whether a subscriber or address is on a suppression or exclusion list.	dimension
campaign_name	campaign_name	The name of the marketing campaign.	dimension
campaign_type	campaign_type	The classification or type of a marketing campaign (e.g., email, SMS, social).	dimension
category.id	category.id	The unique identifier of the category the asset belongs to.	metric
category.name	category.name	The name of the category the asset belongs to.	dimension
category.parentId	category.parentId	The identifier of the parent category for hierarchical organization of assets.	metric
channel	channel	The marketing communication channel used for an interaction, such as email, SMS, or push notification.	dimension
channel_grouping	channel_grouping	A categorization of marketing channels into broader groups for analytical and reporting purposes.	dimension
channel_name	channel_name	The specific name or identifier of the marketing communication channel.	dimension
confirm_date	confirm_date	The date and time when a confirmation event occurred.	dimension
confirmed	confirmed	A boolean flag indicating if an action or status has been confirmed.	dimension
consumer_id	consumer_id	A unique identifier for a consumer or individual. This may map to CustomerKey or SubscriberKey.	dimension
country	country	The geographical country associated with a subscriber or contact.	dimension
createdBy.email	createdBy.email	The email address of the user who created the asset.	dimension
createdBy.id	createdBy.id	The unique identifier of the user who created the asset.	metric
createdBy.name	createdBy.name	The name of the user who created the asset.	dimension
createdBy.userId	createdBy.userId	The user ID of the creator of the asset.	metric
createdDate	createdDate	The date and time when the asset was created.	dimension
customerKey	customerKey	A unique identifier for an asset, supplied by the customer.	dimension
data.email.attributes.0.attributeType	data.email.attributes.0.attributeType	The type of an attribute associated with an email asset, part of its metadata.	dimension
data.email.attributes.0.channel	data.email.attributes.0.channel	The communication channel associated with an email attribute, e.g., ‘email’, ‘SMS’.	dimension
data.email.attributes.0.displayName	data.email.attributes.0.displayName	The display name for an attribute within an email asset.	dimension
data.email.attributes.0.name	data.email.attributes.0.name	The programmatic name of an attribute associated with an email asset.	dimension
data.email.attributes.0.order	data.email.attributes.0.order	The display order of an attribute within an email asset’s attributes.	metric
data.email.attributes.0.value	data.email.attributes.0.value	The value assigned to an attribute within an email asset.	dimension
data.email.legacy.legacyCategoryId	data.email.legacy.legacyCategoryId	The category ID from a legacy system for an email asset.	metric
data.email.legacy.legacyId	data.email.legacy.legacyId	The legacy ID for an email, which corresponds to the EmailID for Content Builder assets.	metric
data.email.legacy.legacyKey	data.email.legacy.legacyKey	The unique key from a legacy system for an email asset.	dimension
data.email.legacy.legacyType	data.email.legacy.legacyType	The content type from a legacy system for an email asset.	dimension
data.email.options.characterEncoding	data.email.options.characterEncoding	The character encoding used for an email’s content.	dimension
day	day	The specific day on which a marketing event or data record occurred.	dimension
description	description	A descriptive text about the asset.	dimension
emailAddress	emailAddress	The email address of the recipient.	dimension
emailId	emailId	A unique identifier for an email.	metric
enterpriseId	enterpriseId	The ID of the enterprise account.	metric
eventBusinessCreationTimestamp	eventBusinessCreationTimestamp	The timestamp indicating when a business event record was created.	dimension
id	id	A unique identifier for the object or asset.	dimension
impressions	impressions	The total number of times a marketing message or content was displayed to recipients.	metric
indexVersion	indexVersion		metric
insertDate	insertDate	The date when a data record was initially inserted into the system.	dimension
isProcessed	isProcessed	A boolean flag indicating whether an item or event has been processed.	dimension
jobid	jobid	A unique identifier for a send job.	dimension
journey_step	journey_step	The current step or activity within a Journey Builder journey.	dimension
language	language	The language preference for content or subscriber communication.	dimension
lastClickDate	lastClickDate	The date and time of the last click by a subscriber.	dimension
lastOpenDate	lastOpenDate	The date and time of the last open by a subscriber.	dimension
legacyData.legacyCategoryId	legacyData.legacyCategoryId	The category ID from a legacy system for general data.	metric
legacyData.legacyId	legacyData.legacyId	The unique identifier from a legacy system for general data.	metric
legacyData.legacyKey	legacyData.legacyKey	The unique key from a legacy system for general data.	dimension
legacyData.legacyType	legacyData.legacyType	The type of data from a legacy system.	dimension
memberId	memberId	The ID of the business unit or member account.	metric
modelVersion	modelVersion		metric
modifiedBy.email	modifiedBy.email	The email address of the user who last modified the asset.	dimension
modifiedBy.id	modifiedBy.id	The unique identifier of the user who last modified the asset.	metric
modifiedBy.name	modifiedBy.name	The name of the user who last modified the asset.	dimension
modifiedBy.userId	modifiedBy.userId	The user ID of the modifier of the asset.	metric
modifiedDate	modifiedDate	The date and time when the asset was last modified.	dimension
month	month	The month of a specific date, often used for grouping or filtering data.	metric
name	name	The name of the object, asset, or field.	dimension
objectID	objectID	A system-controlled, read-only text string identifier for an object.	dimension
offline_online	offline_online		dimension
organic_paid	organic_paid		dimension
owner.email	owner.email	The email address of the owner of the asset.	dimension
owner.id	owner.id	The unique identifier of the owner of the asset.	metric
owner.name	owner.name	The name of the owner of the asset.	dimension
owner.userId	owner.userId	The user ID of the owner of the asset.	metric
platform	platform	The specific Salesforce Marketing Cloud platform or studio (e.g., Email Studio, Mobile Studio) where the event or data originated.	dimension
profileID	profileID	A unique identifier for a user profile or subscriber profile.	dimension
publisher_name	publisher_name		dimension
publisher_platform	publisher_platform		dimension
segment	segment	The audience segment to which a subscriber belongs or for which a campaign was targeted.	dimension
sent	sent	Indicates if an email or message was sent.	metric
siteName	siteName	The name of the website or digital property associated with a marketing interaction or content.	dimension
site_key	site_key		dimension
sms	sms	Generic field related to SMS, could indicate SMS engagement or content.	dimension
sms_date	sms_date	The date and time associated with an SMS message or event.	dimension
sms_unsubscribe	sms_unsubscribe	A boolean flag indicating if a subscriber has opted out of SMS communications.	dimension
smtpMessage	smtpMessage	The full SMTP (Simple Mail Transfer Protocol) message received when an email bounce occurred.	dimension
smtpbouncereason	smtpbouncereason	The reason provided by the SMTP server for an email bounce, indicating why delivery failed.	dimension
status	status	The current status of an object or activity.	dimension
status.id	status.id	The unique identifier for the status of an object.	metric
status.name	status.name	The name of the status of an object.	dimension
thumbnail.thumbnailUrl	thumbnail.thumbnailUrl	The URL of the thumbnail image for an asset.	dimension
total bounces	total bounces	The total number of email bounces, including both hard and soft bounces.	metric
updateDate	updateDate	The date and time when an object or record was last modified.	dimension
url	url	A URL associated with an email or click event.	dimension
uuid	uuid	A universally unique identifier for a record or object.	dimension
variant	variant	A specific version or variation used in A/B testing or personalized content delivery.	dimension
version	version	The version number of a content asset or other record.	dimension