Searchmetric
The table below gives information about all the data fields that you can import from Searchmetric.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
0 Response |
Available credits |
metric |
|
|
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YYYYMMDD |
Paid Visibility of the given domain for the respective date |
metric |
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|
abs |
the absolute change in comparison to the to the last crawl |
metric |
|
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|
abs |
the absolute change in the visibility in comparison to the to the last crawl |
metric |
|
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|
abs |
the absolute change in the visibility in comparison to the to the parameter [trend_date] |
metric |
|
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|
abs |
the absolute change in comparison to the to the parameter [trend_date] |
metric |
|
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|
abs |
the absolute change in the visibility in comparison to the trend interval |
metric |
|
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|
abs |
The absolute change in the visibility in comparison to the previous week. |
metric |
|
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abs |
The absolute change in the position in comparison to the previous week. |
metric |
|
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ad_budget |
AdWords budget spent on the keyword in the last month in our database. |
metric |
|
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ad_budget |
AdWords budget spent on the keyword in the last month in our database. |
dimension |
|
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ad_budget |
Monthly Google AdWords ad budget that is spent on the keyword. |
metric |
|
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ad_budget |
Estimated monthly Google AdWords advertising budget |
metric |
|
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adbudget |
Monthly Google AdWords ad budget that is spent on the keyword. |
metric |
|
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adbudget_monthly |
Monthly Google AdWords ad budget that is spent on the keyword. |
metric |
|
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advertiser_count |
Number of advertisers bidding on the keyword. |
metric |
|
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|
anchortext |
Anchor text |
dimension |
|
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anchortext_frequency_1 |
Number of anchors |
metric |
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anchortext_frequency_2 |
Number of anchors |
metric |
|
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anchortext_frequency_3 |
Number of anchors |
metric |
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anchortext_frequency_4 |
Number of anchors |
metric |
|
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anchortext_frequency_5 |
Number of anchors |
metric |
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anchortext_text_1 |
Text of the anchors |
dimension |
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anchortext_text_2 |
Text of the anchors |
dimension |
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anchortext_text_3 |
Text of the anchors |
dimension |
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anchortext_text_4 |
Text of the anchors |
dimension |
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anchortext_text_5 |
Text of the anchors |
dimension |
|
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api_status |
Status of the crawl, it can be new or done |
dimension |
|
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api_status |
Status of the requested crawl |
dimension |
|
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audit_dt |
The day the crawl had been completed |
dimension |
|
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audit_name |
audit name |
dimension |
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audit_url |
The url the crawl has been set up for |
dimension |
|
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average_cpc |
Average cpc of the url |
metric |
|
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avg_cpc |
Avarage cpc of the url |
metric |
|
|
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avg_position |
The average position of the given domain with the shared keywords with the respective competitor domain. |
dimension |
|
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avg_position |
Average position of the url |
metric |
|
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avg_position |
Avarage position of the url |
metric |
|
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avg_position_1 |
Own average position |
metric |
|
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avg_position_1 |
The average position of the given domain with the shared keywords with the respective competitor domain. |
metric |
|
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avg_position_2 |
Competitor average position |
metric |
|
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avg_position_2 |
The average position of the respective competitor domain with the shared keywords with the given domain. |
metric |
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avgrank |
Average Link Rank of the specified domain |
metric |
|
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backlinkpage |
URL on which the backlink was found |
dimension |
|
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backlinks |
Number of backlinks |
metric |
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backlinks |
Link popularity = number of referring links |
metric |
|
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backlinks_max |
Maximum number of backlinks |
metric |
|
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benchmarks |
Url of a benchmark |
dimension |
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best_rank |
All time high of the Social Rank of the given domain |
dimension |
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bounce_rate |
Average visitors bounce rate within the considered time range |
metric |
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bounce_rate |
Bounce rate |
dimension |
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bounce_rate |
Bounce rate within the specified date interval |
metric |
|
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ccode |
Country code of the server location of the backlink page |
dimension |
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ccode |
Country code |
dimension |
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city |
City of the server location of the backlink page |
dimension |
|
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class_b |
Number of referring IPs with a different B-class |
metric |
|
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class_c |
Number of referring IPs with a different C-class |
metric |
|
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clicks_day |
Estimated clicks per day through paid advertisements |
metric |
|
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code |
Code of the optimization issue. |
dimension |
|
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common_keywords |
Common keywords between domain and competitor |
dimension |
|
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common_keywords |
Number of shared keywords of the competitor with the given domain. |
metric |
|
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comp_kw_count |
Number of common keywords |
metric |
|
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comp_position_avg |
Average position of competitor url, based on the common keywords |
metric |
|
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comp_potential_seo_value |
SEO value potential of competitor url, based on the common keywords |
metric |
|
|
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comp_seo_value_total |
SEO value of competitor url, based on the common keywords |
metric |
|
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comp_traffic_index_total |
Traffic index of competitor url, based on the common keywords |
metric |
|
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competition |
This is an indicator for the competion for the given keyword in the Paid Index. The higher it is the more domains that have placed AdWords ads for the keyword. |
metric |
|
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competition |
An indicator for the advertising competition on the keyword. The higher it is the stronger is the competition. Minimum is 0, maximum is 100. |
metric |
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competition |
Google Advertising competition on the keyword |
dimension |
|
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competition |
An indicator for the advertising competition on that keyword |
metric |
|
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competitor_keyword_count_avg |
Average number of keywords of top 10 competitors |
metric |
|
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competitor_traffic_index_avg |
Average traffic index of top 10 competitors |
metric |
|
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competitors |
Average number of ranking URLs of the top 10 competitors |
metric |
|
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competitors_avg_backlinks |
Average number of backlinks of the top 10 competitors |
metric |
|
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competitors_avg_referred_domains |
Average number of referred domains of top 10 competitors |
metric |
|
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competitors_avg_svi |
Average of social visibility of top 10 competitors |
metric |
|
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competitors_median |
Median of the Social Rank of the given domain's competitors |
metric |
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conversion_rate |
Defined conversion rate |
metric |
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conversion_rate_1 |
Defined conversion rate 1 |
metric |
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conversion_rate_1 |
Conversion rate for conversion target 1 |
metric |
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conversion_rate_2 |
Defined conversion rate 2 |
metric |
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conversion_rate_2 |
Conversion rate for conversion target 2 |
metric |
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conversion_rate_3 |
Defined conversion rate 3 |
metric |
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conversion_rate_3 |
Conversion rate for conversion target 3 |
metric |
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conversion_rate_4 |
Defined conversion rate 4 |
metric |
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conversion_rate_4 |
Conversion rate for conversion target 4 |
metric |
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conversion_value |
Defined conversion value |
metric |
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costs |
Traffic value |
metric |
|
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costs |
Traffic Value: Value of the Competitor Traffic Index if it was bought via AdWords. Currency is (if not specified otherwise) EUR. |
metric |
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count |
Number of URLs with the respective optimization issue that could be found on the project. |
metric |
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count |
Number of urls |
metric |
|
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count |
Domain score between 0 and 100 |
dimension |
|
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count |
Count value |
metric |
|
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count |
Count of uploaded URLs in this call. Please note that only valid URLs are counted |
metric |
|
|
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count_free |
Free URLs left for the current day |
dimension |
|
|
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count_keywords |
Number of keywords |
metric |
|
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count_keywords |
Number of keywords of this type |
metric |
|
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count_used |
Number of already uploaded URLs the current day |
metric |
|
|
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country |
Country name of the server location of the backlink page |
dimension |
|
|
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cpc |
Estimated CPC in Google Adwords for the respective keyword. |
metric |
|
|
|
cpc |
Estimated CPC for the keyword in EUR. |
metric |
|
|
|
cpc |
Keyword CPC |
metric |
|
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cpc |
Estimated CPC in AdWords for the specific keyword. |
metric |
|
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cpc |
Cpc of the keyword |
metric |
|
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cpc |
Cpc of a similar keyword |
metric |
|
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cpc |
Estimated CPC for the keyword |
metric |
|
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cpc |
Estimated average CPC |
metric |
|
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cpc |
Estimated CPC for the keyword in EUR |
metric |
|
|
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crawl_id |
Identifier for the crawl |
dimension |
|
|
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crawl_id |
Id of the crawl |
dimension |
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crawl_id |
Id of the generated Crawl |
dimension |
|
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crawled_urls |
Number of crawled urls |
metric |
|
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current_conversion_value |
Current conversion value |
metric |
|
|
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current_traffic_real |
Current traffic (pulled from the web analytics) |
metric |
|
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date |
Actual date |
dimension |
|
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date |
Date of one of the requestet days |
dimension |
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date |
Date of the data |
dimension |
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date |
Time range |
dimension |
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date |
Last update date |
dimension |
|
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date |
Date when the best ranking was found |
dimension |
|
|
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deeplinks |
Number of links pointing to subpages of the given domain (deeplinks) |
metric |
|
|
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deeplinks_percentage |
Percentage of deeplinks |
metric |
|
|
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delete_date |
Date when the search engine has been deleted from the project. Returns 0 if the search engine still exists |
dimension |
|
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delete_date |
Date on which the keyword was deleted (if deleted) |
dimension |
|
|
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delta_conversion_value |
Delta between the current conversion value and forecasted |
metric |
|
|
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delta_seo_ppc_conversion_rate_1 |
Delta between SEO and PPC conversion rate 1 |
metric |
|
|
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delta_seo_ppc_conversion_rate_2 |
Delta between SEO and PPC conversion rate 2 |
metric |
|
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delta_seo_ppc_conversion_rate_3 |
Delta between SEO and PPC conversion rate 3 |
metric |
|
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delta_seo_ppc_conversion_rate_4 |
Delta between SEO and PPC conversion rate 4 |
metric |
|
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delta_seo_ppc_position |
Delta between SEO and PPC position |
metric |
|
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delta_seo_ppc_traffic |
Delta between SEO and PPC traffic |
metric |
|
|
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delta_traffic |
The Losers data shows organic keywords for the chosen domain that lost positions since the selected reporting period. The Delta Traffic Index displays the differences from the estimated Traffic Index for each keywords. |
metric |
|
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delta_traffic |
Difference in traffic in comparison to trend interval |
metric |
|
|
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delta_traffic |
Difference in traffic in comparison to trend interval |
dimension |
|
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|
delta_traffic |
The Losers data shows organic keywords for the chosen domain that lost positions since the selected reporting period. The Delta Traffic Index displays the differences from the estimated Traffic Index for each keywords. |
dimension |
|
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delta_traffic |
Delta traffic (forcasted - actual) |
dimension |
|
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delta_traffic |
Delta traffic is the difference of traffic for the previous date interval |
metric |
|
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delta_traffic_index |
Delta between traffic index and traffic potential |
metric |
|
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delta_traffic_index |
Traffic index delta |
metric |
|
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delta_traffic_monthly |
Difference in estimated monthly traffic between current and last month via the respective keyword for the given domain. |
metric |
|
|
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delta_traffic_potential |
Delta between actual traffic and forecasted |
metric |
|
|
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desktop |
Desktop distribution |
dimension |
|
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diff_keyword |
Difference between own keyword count and competitor keyword count |
dimension |
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|
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diff_keywords |
Number of keyword rankings of the competitor domain in the organic search that are not shared with the given domain. |
metric |
|
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direct_visits |
Number of visitors coming from direct linked sources |
metric |
|
|
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directory |
Last directory in the URL path of the entry in the organic ranking |
dimension |
|
|
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dom1_adspending |
Estimated ad spendings for the first URL (url_1) |
metric |
|
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dom1_pos |
Position of the first URL (url_1) |
dimension |
|
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dom1_traffic |
Average traffic for the first URL (url_1) |
metric |
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dom1_type |
Paid ad type of the first URL. Possible values are: '1' => high performance ad (HPA) / '2' => performance ad (PA) |
dimension |
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dom2_adspending |
Estimated ad spendings for the second URL (url_2) |
metric |
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dom2_pos |
Position of second URL 1 (url_2) |
dimension |
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dom2_traffic |
Average traffic for the second URL (url_2) |
metric |
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dom2_type |
Paid ad type of the second URL. Possible values are: '1' => high performance ad (HPA) / '2' => performance ad (PA) |
dimension |
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domain |
Domain |
dimension |
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domain |
Domain of the entry |
dimension |
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domain |
Competitor domain |
dimension |
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domain |
Domain which has been checked |
dimension |
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domain |
Domain for which the PaidRank is queried |
dimension |
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domainpopularity |
Popularity of the domain |
dimension |
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domainpopularity |
Domain Popularity = number of referring domains |
dimension |
|
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engine_count |
Number of tracked search engines |
metric |
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engine_id |
ID of the search engine |
dimension |
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engines |
Tracked search engines |
metric |
|
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estimation |
Indicator if traffic values are based on real data (null) or if it is based on Google data |
metric |
|
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exclude_parameters |
Lists all parameters that are excluded during setup |
dimension |
|
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exclude_urls |
Lists all urls that are excluded during setup |
dimension |
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extL |
Number of links on the backlink page that go to external pages |
metric |
|
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fb |
|
dimension |
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fb |
Total number of likes, shares and comments for the respective URL on Facebook |
metric |
|
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fb.to |
|
dimension |
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fbco |
Total number of comments for the respective URL on Facebook |
metric |
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fbli |
Total number of likes for the respective URL on Facebook |
metric |
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fbsh |
Total number of shares for the respective URL on Facebook |
metric |
|
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follow_percentage |
Percentage of links to follow |
metric |
|
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frequency |
Number of external links pointing to the respective target page |
metric |
|
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frequency |
Absolute total frequency of the anchor text |
metric |
|
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geolocation_ccode_1 |
Top geolocation code |
dimension |
|
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geolocation_ccode_2 |
Top geolocation code |
dimension |
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geolocation_ccode_3 |
Top geolocation code |
dimension |
|
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geolocation_percentage_1 |
Percentage of links from the geolocation |
metric |
|
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geolocation_percentage_2 |
Percentage of links from the geolocation |
metric |
|
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geolocation_percentage_3 |
Percentage of links from the geolocation |
metric |
|
|
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gp |
Google+ |
dimension |
|
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gp |
Total number of shares of the respective URL on GooglePlus |
metric |
|
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gp.to |
Google+ |
dimension |
|
|
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homelinks |
Number of links pointing to the homepage of the given domain |
metric |
|
|
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homelinks_percentage |
Percentage of links to go to homepage |
metric |
|
|
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host |
Host of the entry |
dimension |
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id |
Id of the url |
dimension |
|
|
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id |
PaidRank |
metric |
|
|
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industry_id_1 |
Number of links from the industry |
metric |
|
|
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industry_id_2 |
Id of the industry |
dimension |
|
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industry_id_3 |
Id of the industry |
dimension |
|
|
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industry_percentage_1 |
Percentage of links from the industry |
metric |
|
|
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industry_percentage_2 |
Percentage of links from the industry |
metric |
|
|
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industry_percentage_3 |
Percentage of links from the industry |
metric |
|
|
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industry_text_1 |
Top industry from which the links come |
dimension |
|
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industry_text_2 |
Top industry from which the links come |
dimension |
|
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industry_text_3 |
Top industry from which the links come |
dimension |
|
|
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intL |
Number of links on the backlink page that go to internal pages |
metric |
|
|
|
integration |
The types of universal search integrations that can be found for this keyword. |
metric |
|
|
|
integration |
Universal search items that can be found in the search results for this keyword (e.g. news,video,images etc.). |
dimension |
|
|
|
ip |
Number of referring IPs |
metric |
|
|
|
ip |
IP of the backlink page |
dimension |
|
|
|
ippopularity |
IP popularity |
dimension |
|
|
|
ippopularity_class_c |
IP-C-Class popularity |
dimension |
|
|
|
is_project_se |
If you want to check project keywords, you have to add project searchengine |
dimension |
|
|
|
kd |
The keyword difficulty is an indicator how easy it will be to optimize the specific keyword. 0 means very easy and 100 means very difficult. |
metric |
|
|
|
keyword |
Main keyword for content optimization |
dimension |
|
|
|
keyword |
The keyword |
dimension |
|
|
|
keyword |
The keyword on which the analysis is based upon |
dimension |
|
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|
keyword |
Keyword |
dimension |
|
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|
keyword |
Keyword for which the data is shown. |
dimension |
|
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|
keyword |
Targeted keyword |
dimension |
|
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|
keyword |
a similar keyword |
dimension |
|
|
|
keyword |
Keyword for which the data is returned. |
dimension |
|
|
|
keyword |
Keyword that is used to find similar keywords |
dimension |
|
|
|
keyword |
Common keyword |
dimension |
|
|
|
keyword_count |
Number of entered keywords for the project |
metric |
|
|
|
keyword_count |
Number of keywords |
metric |
|
|
|
keyword_count |
Number of keywords with this position |
metric |
|
|
|
keyword_count |
Number of keywords with rankings |
metric |
|
|
|
keyword_count |
Number of keywords of the urls |
metric |
|
|
|
keyword_coverage |
Keyword coverage in percent |
metric |
|
|
|
keyword_difficulty |
Keyword difficulty |
dimension |
|
|
|
keyword_difficulty |
The keyword difficulty is an indicator how easy it will be to optimize the specific keyword. 0 means very easy and 100 means very difficult. |
metric |
|
|
|
keyword_per |
The percentual value of the keyword_count in comparision of all keywords |
metric |
|
|
|
keywords |
Number of keywords within this tag |
metric |
|
|
|
kw_relevance |
Relevance of the common keywords |
dimension |
|
|
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latest_backlinks |
Newest backlinks |
dimension |
|
|
|
level |
Either [ERROR], [WARN] or [INFO]. |
dimension |
|
|
|
li |
|
dimension |
|
|
|
li |
Total number of shares of the respective URL on LinkedIn |
metric |
|
|
|
linkedpage |
URL of the target page |
dimension |
|
|
|
linking_subdomains |
Total number of different subdomains from this domain which link to the given URL |
metric |
|
|
|
links |
Number of links from domains with the respective type pointing to the given domain. |
metric |
|
|
|
links |
Number of links with the given SPS |
metric |
|
|
|
links |
Total number of links from the specified subdomain |
metric |
|
|
|
links_total |
Total number of links from this domain to the given URL |
metric |
|
|
|
linktarget |
Target URL of the link |
metric |
|
|
|
linktext |
Anchor text |
dimension |
|
|
|
loser |
Number of keyword, that has a lose position |
metric |
|
|
|
loser |
Number of loser urls |
metric |
|
|
|
market_traffic_potential |
Highest traffic potential (position 1) |
metric |
|
|
|
market_value_potential |
Highest SEO value potential |
metric |
|
|
|
marketshare |
Marketshare of the entry |
dimension |
|
|
|
marketshare |
Marketshare |
dimension |
|
|
|
max |
Maximum SEO value potential |
metric |
|
|
|
max_level |
The maximum level crawled |
metric |
|
|
|
max_potential |
Traffic potential in absolute clicks in relation with top ranking position 1. |
metric |
|
|
|
maxrank |
All time high of the link rank of the specified domain |
dimension |
|
|
|
min |
Minimum SEO value potential |
metric |
|
|
|
mobile |
Mobile distribution (smartphone+tablet) |
dimension |
|
|
|
mobile_traffic |
Mobile traffic |
metric |
|
|
|
mobile_traffic_ratio |
percentage of mobile traffic |
metric |
|
|
|
my_position_avg |
Average position of your url, based on the common keywords |
metric |
|
|
|
my_potential_seo_value |
SEO value potential of your url, based on the common keywords |
metric |
|
|
|
my_seo_value_total |
SEO value of your url, based on the common keywords |
metric |
|
|
|
my_traffic_index_total |
Traffic index of your url, based on the common keywords |
metric |
|
|
|
name |
The name of the crawl |
dimension |
|
|
|
newsdomains |
Number of news websites pointing to the given URL. |
metric |
|
|
|
newslinks |
Percentage of links from newspages |
metric |
|
|
|
newslinks |
Number of links from news websites pointing to the given URL. |
metric |
|
|
|
nofollow |
0 = follow/1=nofollow |
dimension |
|
|
|
nofollow_percentage |
Percentage of links doen't follow |
metric |
|
|
|
non_mobile_traffic |
Non-mobile traffic |
metric |
|
|
|
non_mobile_traffic_ratio |
percentage non mobile traffic |
metric |
|
|
|
only_below_start_page |
Defines whether or not the crawl includes only pages below the entry page |
dimension |
|
|
|
opt_failed |
Crawl has error |
dimension |
|
|
|
organic_type |
Organic type |
dimension |
|
|
|
organic_visits |
Number of visitors coming from organic sources |
metric |
|
|
|
original_position |
Actual position of the given domain for the respective keyword in Google's organic search index. Can be different to se_position because everything is included. e.g. maps, video, adwords |
metric |
|
|
|
other_kw_count |
Uncommon keywords |
dimension |
|
|
|
other_visits |
Number of visitors coming from other sources |
metric |
|
|
|
own |
Number of url of the given domain |
metric |
|
|
|
page |
Ranking page of the keyword in the organic search |
metric |
|
|
|
page |
Actual result page |
dimension |
|
|
|
page |
Result page in Google's paid search |
metric |
|
|
|
page |
Ranking Page in Google's organic search |
metric |
|
|
|
page |
Number of Google result page |
metric |
|
|
|
page |
Ranking Page in Google's universal search |
metric |
|
|
|
page_impressions |
Total number of page impressions within the considered time range |
metric |
|
|
|
pages_crawled |
The amount of pages crawled |
metric |
|
|
|
pages_max |
The maximum amount of pages that were chosen in the setup |
metric |
|
|
|
pages_per_visit |
Average number of pages viewed per visits within the considered time range |
metric |
|
|
|
pages_per_visit |
Pages per visit within the specified date interval |
metric |
|
|
|
paid_type |
Paid type |
dimension |
|
|
|
paid_visits |
Number of visitors coming from paid sources (ads) |
metric |
|
|
|
per |
the relative/percentual change in comparison to the last crawl |
metric |
|
|
|
per |
the relative/percentual change in the visibility in comparison to the last crawl |
dimension |
|
|
|
per |
the relative/percentual change in the visibility in comparison to the parameter [trend_date] |
metric |
|
|
|
per |
the relative/percentual change in comparison to the parameter [trend_date] |
metric |
|
|
|
per |
the relative/percentual change in the visibility in comparison to the trend interval |
metric |
|
|
|
per |
The relative/percentual change in the visibility in comparison to the previous week. |
metric |
|
|
|
per |
The relative/percentual change in the position in comparison to the previous week |
metric |
|
|
|
per |
The relative/percentual change in the position in comparison to the previous week. |
metric |
|
|
|
percentage |
Percentage of links pointing to the target page in relation to all links pointing to the belonging domain |
metric |
|
|
|
percentage |
Percentual frequency of the anchor text in relation to all anchor texts |
metric |
|
|
|
pi |
|
dimension |
|
|
|
pi |
Total number of shares of the respective URL on Pinterest |
metric |
|
|
|
pos |
All links on the backlink page are numbered in order of appearance. |
dimension |
|
|
|
position |
Ranking position of the keyword on the url |
dimension |
|
|
|
position |
Ranking position of the keyword in the organic search |
metric |
|
|
|
position |
Actual position |
dimension |
|
|
|
position |
Best position of the URL |
dimension |
|
|
|
position |
Position of the keyword |
dimension |
|
|
|
position |
Position of the keyword |
metric |
|
|
|
position |
Position of a similar keyword |
metric |
|
|
|
position |
Actual position of the given domain for the respective keyword in Google's organic search index. |
metric |
|
|
|
position |
Position of the given domain for the respective keyword in Google's organic search index in the queried month. |
metric |
|
|
|
position |
Keyword position in Google's paid search |
metric |
|
|
|
position |
Ranking position in Google's organic search |
metric |
|
|
|
position |
SERP = search engine ranking position |
dimension |
|
|
|
position |
Ranking position in Google's universal search |
metric |
|
|
|
position_last |
Position of the given domain for the respective keyword in Google's organic search index in the previous month. |
metric |
|
|
|
pot_utilization |
Potential of the utilization out of the Traffic data |
metric |
|
|
|
pot_utilization |
Traffic potential usage |
dimension |
|
|
|
potential |
Potential of the identified optimization issue. Possible values are: 1 (lowest), 2 and 3 (highest). |
dimension |
|
|
|
ppc_conversion_rate_1 |
Definded PPC Conversion Rate 1 |
metric |
|
|
|
ppc_conversion_rate_2 |
Definded PPC Conversion Rate 2 |
metric |
|
|
|
ppc_conversion_rate_3 |
Definded PPC Conversion Rate 3 |
metric |
|
|
|
ppc_conversion_rate_4 |
Definded PPC Conversion Rate 4 |
metric |
|
|
|
ppc_delta_traffic |
the potential ppc traffic of the project |
metric |
|
|
|
ppc_position |
PPC ranking position |
metric |
|
|
|
ppc_traffic |
Amount of traffic coming from paid sources within the considered time range |
metric |
|
|
|
ppc_traffic |
PPC traffic |
metric |
|
|
|
project_id |
Project id |
dimension |
|
|
|
project_id |
ID of the queried project |
dimension |
|
|
|
project_name |
Name of the project |
dimension |
|
|
|
project_url |
URL of the project |
dimension |
|
|
|
protocol |
HTTP protocol of the url |
dimension |
|
|
|
proxy |
The proxy defined in the crawls setup |
dimension |
|
|
|
rank |
Link rank of the specified domain |
dimension |
|
|
|
rank |
Average rank of the paid advertisements |
metric |
|
|
|
rank |
Current Social Rank of the given domain |
metric |
|
|
|
rankings |
Number of rankings within this tag |
metric |
|
|
|
refdoms |
Number of referred domains |
metric |
|
|
|
refdoms |
Number of domains with the respective type pointing to the given domain. |
metric |
|
|
|
refdoms |
Number of referring domains pointing to the respective target page |
metric |
|
|
|
refdoms |
Number of referring domains with the respective anchor text |
metric |
|
|
|
refdoms_max |
Maximum number of referred domains |
metric |
|
|
|
referred_domains |
Number of referred domains |
metric |
|
|
|
referring_visits |
Number of visitors coming from referrer sources |
metric |
|
|
|
remove_parameters |
Lists all parameter that have been removed |
dimension |
|
|
|
score |
score |
metric |
|
|
|
se_id |
The search engine defined in the setup |
dimension |
|
|
|
se_id |
Searchengine |
dimension |
|
|
|
se_position |
Ranking position in Google's organic search |
metric |
|
|
|
se_position |
Actual organic position of the given domain for the respective keyword in Google's organic search index. |
metric |
|
|
|
search |
URL of the indexed landing page as shown in Google. |
dimension |
|
|
|
search |
URL of the entry as shown in Google's organic ranking |
dimension |
|
|
|
search |
URL of the entry as shown in Google's ranking |
dimension |
|
|
|
search_volume |
Search volume for the keyword |
dimension |
|
|
|
search_volume |
Search volume of the keyword |
metric |
|
|
|
search_volume |
Search volume of a similar keyword |
metric |
|
|
|
search_volume |
Current monthly search volume in Google. |
metric |
|
|
|
search_volume_avg |
Average monthly search volume in Google. |
metric |
|
|
|
search_volume_monthly |
Estimated search volume in Google for the respective Keyword. |
metric |
|
|
|
search_volume_monthly |
Current monthly search volume in Google. |
metric |
|
|
|
search_volume_monthly |
Local Google search volume in Google (exact match) |
dimension |
|
|
|
search_volume_monthly |
Google search volume in the chosen country (exact match) |
metric |
|
|
|
search_volume_total |
Search volume of the url |
metric |
|
|
|
seo_traffic |
Amount of traffic coming from organic sources within the considered time range |
metric |
|
|
|
seo_value |
Actual SEO value (SEO traffic * Keyword CPC) |
metric |
|
|
|
seo_value |
SEO value |
metric |
|
|
|
seo_value_delta |
Delta between SEO value and SEO value potential |
metric |
|
|
|
seo_value_potential |
SEO value potential |
metric |
|
|
|
seva_delta |
Delta between SEO value and SEO value potential |
metric |
|
|
|
since |
Date on which this optimization issue was found first. |
dimension |
|
|
|
smartphone |
Smartphone distribution |
dimension |
|
|
|
smartphone_mobile_traffic_ratio |
percentage smartphone traffic |
metric |
|
|
|
smartphone_traffic |
Smartphione traffic |
metric |
|
|
|
social |
Social visibility |
metric |
|
|
|
social_fbsh |
Number of shares on facebook |
metric |
|
|
|
social_gp |
Number of links on google plus |
metric |
|
|
|
social_sum |
Number of all links on social networks |
metric |
|
|
|
social_sum |
Number of all links on social media |
metric |
|
|
|
social_traffic |
Amount of traffic coming from social sources within the considered time range |
metric |
|
|
|
social_tw |
Number of links on twitter |
metric |
|
|
|
social_visits |
Number of visitors coming from social sources |
metric |
|
|
|
sr |
Searchmetrics page strength |
dimension |
|
|
|
sr |
SPS (Searchmetrics Page Strength) |
metric |
|
|
|
sr |
SPS of the queried domain |
metric |
|
|
|
sr |
Searchmetrics Page Strength (SPS) |
metric |
|
|
|
start_page |
The entry page for the crawl |
dimension |
|
|
|
subdomain |
Subdomain which links to the given URL |
dimension |
|
|
|
success |
Status of the call |
dimension |
|
|
|
sumL |
Number of links on the backlink page |
metric |
|
|
|
sum_visibility |
Visibility contribution of the respective keyword for the specific domain. |
dimension |
|
|
|
sum_visibility |
Visibility of all keywords of this type |
dimension |
|
|
|
sum_visibility |
SEO Visibility |
metric |
|
|
|
svi |
Social visibility |
metric |
|
|
|
svi |
Social visibility of the given domain on the Monday of the week, that belongs to the respective timestamp. |
metric |
|
|
|
svi_pre |
Last value of visibility |
metric |
|
|
|
svi_trend |
Visibility trend in percent |
metric |
|
|
|
tablet |
Tablet distribution |
dimension |
|
|
|
tablet_mobile_traffic_ratio |
percentage tablet traffic |
metric |
|
|
|
tablet_traffic |
Tablet traffic |
metric |
|
|
|
tag |
Text of the tag |
dimension |
|
|
|
tag |
Link type (text/image/javascript/iframe etc.) |
dimension |
|
|
|
tag_frequency_1 |
Number of links from the tag or element |
metric |
|
|
|
tag_frequency_2 |
Number of links from the tag or element |
metric |
|
|
|
tag_frequency_3 |
Number of links from the tag or element |
metric |
|
|
|
tag_frequency_4 |
Number of links from the tag or element |
metric |
|
|
|
tag_frequency_5 |
Number of links from the tag or element |
metric |
|
|
|
tag_text_1 |
HTML tag or element of the links |
dimension |
|
|
|
tag_text_2 |
HTML tag or element of the links |
dimension |
|
|
|
tag_text_3 |
HTML tag or element of the links |
dimension |
|
|
|
tag_text_4 |
HTML tag or element of the links |
dimension |
|
|
|
tag_text_5 |
HTML tag or element of the links |
dimension |
|
|
|
tags |
Tags that were given to this in keyword in the belonging project |
dimension |
|
|
|
targeted_conversion_value |
Targeted conversion value |
metric |
|
|
|
targeted_position |
Targeted position |
dimension |
|
|
|
targeted_pot_utilization |
targeted POT utilization |
metric |
|
|
|
targeted_seo_value_potential |
Targeted SEO value potential |
metric |
|
|
|
targeted_traffic_potential |
Targeted position potential traffic |
metric |
|
|
|
targeted_traffic_real |
Forcasted traffic |
metric |
|
|
|
time_on_site |
Average time spent from visitors on the site within the considered time range |
metric |
|
|
|
time_on_site |
Time on site within the specified date interval |
dimension |
|
|
|
timest |
Timestamp of start |
dimension |
|
|
|
title |
Title of the entry in the search engine's organic ranking. |
dimension |
|
|
|
title |
Title of the competitor url |
dimension |
|
|
|
title |
Title of your url |
dimension |
|
|
|
title |
Title of the url |
dimension |
|
|
|
title |
Page title of the page on which the backlink was found |
dimension |
|
|
|
title |
Title of the ad |
dimension |
|
|
|
title |
Title of the entry in Google's organic ranking |
dimension |
|
|
|
title |
Title of the search engine netry |
dimension |
|
|
|
title |
Title of the entry in Google's ranking |
dimension |
|
|
|
tix_delta |
Delta between traffic index and traffic potential |
metric |
|
|
|
to |
Total number of social links |
metric |
|
|
|
total_avg_cpc |
Average cpc of the competitor url |
metric |
|
|
|
total_avg_cpc |
Average cpc of your url |
metric |
|
|
|
total_avg_position |
Average position of the competitor url |
dimension |
|
|
|
total_avg_position |
Average position of your url |
metric |
|
|
|
total_avg_seo_value |
SEO value |
metric |
|
|
|
total_keyword_position |
Total number of keywords with rankings for the respective universal search type |
metric |
|
|
|
total_kw_count |
Number of keywords |
metric |
|
|
|
total_kw_count |
Total number of keywords of the competitor |
metric |
|
|
|
total_kw_count |
Total number of keyword rankings of the competitor domain in the organic search. |
metric |
|
|
|
total_kw_max |
Total keyword count |
metric |
|
|
|
total_search_volume |
Search volume of the competitor url |
metric |
|
|
|
total_search_volume |
Aggregated Search volume of your url ranking keywords |
metric |
|
|
|
total_search_volume |
Ranking keywords aggregated search volume |
dimension |
|
|
|
total_search_volume |
Ranking keywords aggregated search volume |
metric |
|
|
|
total_seo_value |
Competitor url SEO value |
metric |
|
|
|
total_seo_value |
Your own SEO value |
metric |
|
|
|
total_seo_value_potential |
SEO value potential |
metric |
|
|
|
total_traffic_index |
Traffic index |
metric |
|
|
|
total_traffic_potential |
Traffic potential |
metric |
|
|
|
total_visibility |
Visibility of the url |
metric |
|
|
|
traffic |
Estimation of traffic based on search volume and position |
metric |
|
|
|
traffic |
Total domain traffic for the considered time range |
metric |
|
|
|
traffic |
Traffic index |
metric |
|
|
|
traffic |
Traffic for the URL |
metric |
|
|
|
traffic |
Estimated number of visitors per month that visit the page through paid advertisements. |
metric |
|
|
|
traffic_1 |
Own traffic index |
metric |
|
|
|
traffic_1 |
Traffic Index: Organic traffic index of the given domain via the shared keywords with the respective competitor domain. |
metric |
|
|
|
traffic_2 |
Competitor traffic index |
metric |
|
|
|
traffic_2 |
Competitor Traffic Index: Organic traffic index of the competitor domain via the shared keywords with the given domain. |
metric |
|
|
|
traffic_index |
Traffic index |
metric |
|
|
|
traffic_index |
Traffic index of the url |
metric |
|
|
|
traffic_index_delta |
Delta between traffic index and traffic potential |
metric |
|
|
|
traffic_index_domain |
Traffic index of the whole domain |
metric |
|
|
|
traffic_index_potential |
Traffic potential |
metric |
|
|
|
traffic_index_total |
Traffic index |
metric |
|
|
|
traffic_max |
Maximum of traffic |
metric |
|
|
|
traffic_monthly |
Estimated current monthly traffic of the given domain from Google via the respective keyword. |
metric |
|
|
|
traffic_monthly |
Estimated monthly of the given domain from Google via the respective keyword in the queried month. |
metric |
|
|
|
traffic_monthly |
Estimation of monthly traffic based on search volume and position |
metric |
|
|
|
traffic_monthly |
Searchmetrics indicator for the traffic, calculated with search volume and position |
metric |
|
|
|
traffic_monthly_last |
Estimated monthly traffic last month of the given domain from Google via the respective keyword. |
metric |
|
|
|
traffic_potential |
Position 1 estimated traffic |
metric |
|
|
|
traffic_potential |
SEO traffic potential |
metric |
|
|
|
traffic_potential |
Traffic potential |
metric |
|
|
|
traffic_potential_total |
Traffic potential |
metric |
|
|
|
traffic_seo_plus_ppc |
Sum of SEO and PPC traffic |
metric |
|
|
|
traffic_volume |
Estimated traffic volume per month. |
metric |
|
|
|
traffic_volume |
Estimated current monthly traffic of the given domain from Google via the respective keyword. |
metric |
|
|
|
traffic_volume |
Estimated search volume per month. |
metric |
|
|
|
traffic_volume |
Search volume |
metric |
|
|
|
traffic_volume |
traffic_volume |
metric |
|
|
|
trend |
Trend in [count] in comparison to last week. |
metric |
|
|
|
trend |
The element 'trend' can be interpreted as follows: no change/pointing up/ going down |
dimension |
|
|
|
trend |
The element 'trend' can be interpreted as follows no change/pointing up/ going down |
dimension |
|
|
|
trend |
URL of the indexed landing page as shown in Google. |
dimension |
|
|
|
trend |
The element 'trend' can be interpreted as follows no change/pointing up/ going down |
metric |
|
|
|
trend |
The relative distribution of the search volume per month over the year for the respective keyword. |
metric |
|
|
|
trend |
Trend for the search volume of the keyword in the previous year. Format is e.g. 81:66:74:66:66:66:81:81:100:100:81:100. The last number is the December of the previous year. |
metric |
|
|
|
trend |
The element 'trend' can be interpreted as follows: no change/ pointing up/ going down |
dimension |
|
|
|
trend_date |
Date that is used for trend calculation / comparison (see parameter description) |
dimension |
|
|
|
trend_date |
Trend date |
dimension |
|
|
|
trend_date |
Date when the best ranking at the trend-interval was found |
dimension |
|
|
|
trend_position |
Ranking position change since last update date |
metric |
|
|
|
trend_position |
Difference in keyword position between current and previous month. |
metric |
|
|
|
trend_traffic |
Trend for Webanalytics Traffic data |
dimension |
|
|
|
trend_traffic_index |
Trend traffic index |
metric |
|
|
|
ts |
Timestamp |
dimension |
|
|
|
ts_created |
Date when the search engine has been added to the project |
dimension |
|
|
|
tw |
|
dimension |
|
|
|
tw |
Total number of shares of the respective URL in Twitter tweets |
metric |
|
|
|
tw.to |
|
dimension |
|
|
|
type |
Universal type |
dimension |
|
|
|
type |
Type of link |
dimension |
|
|
|
type |
Universal search result type |
dimension |
|
|
|
type |
Type of universal search integration |
dimension |
|
|
|
url |
The project domain |
dimension |
|
|
|
url |
Domain |
dimension |
|
|
|
url |
Url of the content |
dimension |
|
|
|
url |
Url on which the keyword ranked |
dimension |
|
|
|
url |
URL of the indexed landing page. |
dimension |
|
|
|
url |
URL of the entry |
dimension |
|
|
|
url |
URL of the entry in the organic ranking |
dimension |
|
|
|
url |
The url |
dimension |
|
|
|
url |
Url |
dimension |
|
|
|
url |
Ranking url |
dimension |
|
|
|
url |
Best URL in the specified interval (date_from, date_to) |
dimension |
|
|
|
url |
A competitor url |
dimension |
|
|
|
url |
Your own url |
dimension |
|
|
|
url |
A url of the given domain |
dimension |
|
|
|
url |
Display URL of the ad |
dimension |
|
|
|
url |
Link-URL of the entry Google's organic ranking |
dimension |
|
|
|
url |
URL of the search engine entry |
dimension |
|
|
|
url |
URL for which the Social Visibilty is determined |
dimension |
|
|
|
url |
Link-URL of the entry Google's ranking |
dimension |
|
|
|
url_last |
URL of the indexed landing page for the last reporting period. |
dimension |
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url_type |
Type of the domain.(project,benchmark,other) |
dimension |
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visibility |
Searchmetrics SEO Visibility |
dimension |
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visibility |
Visibility contribution of the respective keyword for the specific domain. |
metric |
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visibility |
Visibility contribution of the respective keyword for the specific domain. |
dimension |
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visibility |
Searchmetrics Paid Visibility |
dimension |
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visibility_abs |
Absolute visibility for the respective universal search type |
metric |
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visibility_per |
Percentage of total Visibility for universal search. |
metric |
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winner |
Number of keyword, that has a better position |
metric |
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winner |
Number of winner urls |
metric |
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