Searchmetrics: Most-used fields

The table below gives information about most-used fields that you can import from Searchmetrics. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Top10	Top10	Indicates if a keyword or URL ranks within the top 10 positions in search engine results, a key metric for SEO performance.	metric
ad_budget	ad_budget	The allocated budget for advertising campaigns, relevant for market analysis and competitor insights.	metric
advertiser_count	advertiser_count	The number of advertisers competing for specific keywords or ad placements, useful for competitive analysis.	metric
competition	competition	Measures the level of competition for a given keyword or market segment, aiding in competitive strategy.	metric
count_keywords	count_keywords	The total number of keywords identified or analyzed for a domain, project, or specific report.	metric
country	countrycode	The country code used to filter data by geographical region, allowing for region-specific market analysis.	dimension
cpc	cpc	Cost Per Click, a metric indicating the average cost of a click on a paid advertisement.	metric
date	date	The specific date associated with the collected data point or report.	dimension
delete_date	delete_date	Date on which the keyword was deleted (if deleted)	metric
delta_traffic	delta_traffic	The change in website traffic over a specified period, indicating growth or decline in visibility.	metric
direct_visits	direct_visits	The number of website visits where users typed the URL directly into their browser or used a bookmark.	metric
directory	directory	Represents a specific directory or segment within a website’s URL structure. This is relevant for analyzing SEO performance or content effectiveness within particular sections of a domain.	dimension
domain	domain	The website domain being analyzed or reported on.	dimension
domain_id	domain_id	A unique identifier for a specific website domain within the platform.	dimension
host_id	host_id	A unique identifier for a host, likely referring to a specific domain or sub-domain being tracked and analyzed within the platform for SEO or market performance.	dimension
keywords	keyword	Specific search terms or phrases being analyzed for SEO performance, content optimization, or market research.	dimension
organic_visits	organic_visits	The number of website visits originating from unpaid search engine results, reflecting SEO visibility.	metric
other_visits	other_visits	The number of visits to a specific page or domain that are categorized as secondary or miscellaneous, excluding primary traffic sources.	metric
page	page	Refers to a specific web page or URL on a website, typically used to track and report on individual page performance metrics, such as rankings, visibility, or traffic.	metric
paid_visits	paid_visits	The number of website visits generated from paid advertising campaigns.	metric
position	position	The ranking position of a keyword or URL in search engine results.	metric
project	project_id	A unique identifier for a configured project within the platform, used for project-specific reports and analysis.	dimension
project_name	project_name	The name of the configured project.	dimension
referring_visits	referring_visits	The number of website visits originating from referral sources, such as backlinks from other websites.	metric
se_name	se_name	The name of the search engine (e.g., Google, Bing) from which data is collected.	dimension
search	search	Represents a search query or a specific search term used for analysis within the platform.	dimension
search_engine	se_id	A unique identifier for a specific search engine.	dimension
search_volume	search_volume	The estimated number of times a specific keyword is searched within a given period.	metric
search_volume_monthly	search_volume_monthly	The estimated monthly number of times a specific keyword is searched.	metric
social_visits	social_visits	The number of website visits originating from social media platforms.	metric
sum_visibility	sum_visibility	An aggregate metric representing the overall SEO visibility of a domain or set of keywords.	metric
tags	tags	Keywords or labels assigned to content or data entries for categorization, topic identification, or filtering in reports.	dimension
title	title	The title of a web page or content piece, which is a key element for SEO performance and user engagement.	dimension
traffic	traffic	The total number of visits to a website or specific pages, a fundamental metric for digital performance.	metric
traffic_monthly	traffic_monthly	The total number of visits to a website or specific pages within a given month.	metric
traffic_volume	traffic_volume	The overall volume of traffic received by a website or specific pages.	metric
trend	trend	Indicates the direction or pattern of change in a metric over time, used for market and performance analysis.	metric
trend_date	trend_date	The date associated with a specific trend data point.	metric
urls	url	The specific URL(s) being analyzed or included in a report.	dimension
value	value	A generic numerical field representing a specific metric’s quantifiable data point. In the context of SEO, content, or market analysis, this could be a score, ranking position, visibility index, or any other measurable outcome.	metric
year_month	year_month	The specific year and month for which the data is reported.	dimension