Searchmetrics

The table below gives information about all the data fields that you can import from Searchmetrics.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Description	Use in Adverity
0 Response	Available credits	metric
YYYYMMDD	Paid Visibility of the given domain for the respective date	metric
abs	the absolute change in comparison to the to the parameter [trend_date]	metric
abs	the absolute change in the visibility in comparison to the trend interval	metric
abs	The absolute change in the visibility in comparison to the previous week.	metric
abs	the absolute change in the visibility in comparison to the to the parameter [trend_date]	metric
abs	The absolute change in the position in comparison to the previous week.	metric
abs	the absolute change in comparison to the to the last crawl	metric
abs	the absolute change in the visibility in comparison to the to the last crawl	metric
ad_budget	Monthly Google AdWords ad budget that is spent on the keyword.	metric
ad_budget	AdWords budget spent on the keyword in the last month in our database.	metric
ad_budget	AdWords budget spent on the keyword in the last month in our database.	dimension
ad_budget	Estimated monthly Google AdWords advertising budget	metric
adbudget	Monthly Google AdWords ad budget that is spent on the keyword.	metric
adbudget_monthly	Monthly Google AdWords ad budget that is spent on the keyword.	metric
advertiser_count	Number of advertisers bidding on the keyword.	metric
anchortext	Anchor text	dimension
anchortext_frequency_1	Number of anchors	metric
anchortext_frequency_2	Number of anchors	metric
anchortext_frequency_3	Number of anchors	metric
anchortext_frequency_4	Number of anchors	metric
anchortext_frequency_5	Number of anchors	metric
anchortext_text_1	Text of the anchors	dimension
anchortext_text_2	Text of the anchors	dimension
anchortext_text_3	Text of the anchors	dimension
anchortext_text_4	Text of the anchors	dimension
anchortext_text_5	Text of the anchors	dimension
api_status	Status of the crawl, it can be new or done	dimension
api_status	Status of the requested crawl	dimension
audit_dt	The day the crawl had been completed	dimension
audit_name	audit name	dimension
audit_url	The url the crawl has been set up for	dimension
average_cpc	Average cpc of the url	metric
avg_cpc	Avarage cpc of the url	metric
avg_position	The average position of the given domain with the shared keywords with the respective competitor domain.	dimension
avg_position	Average position of the url	metric
avg_position	Avarage position of the url	metric
avg_position_1	Own average position	metric
avg_position_1	The average position of the given domain with the shared keywords with the respective competitor domain.	metric
avg_position_2	Competitor average position	metric
avg_position_2	The average position of the respective competitor domain with the shared keywords with the given domain.	metric
avgrank	Average Link Rank of the specified domain	metric
backlinkpage	URL on which the backlink was found	dimension
backlinks	Number of backlinks	metric
backlinks	Link popularity = number of referring links	metric
backlinks_max	Maximum number of backlinks	metric
benchmarks	Url of a benchmark	dimension
best_rank	All time high of the Social Rank of the given domain	dimension
bounce_rate	Average visitors bounce rate within the considered time range	metric
bounce_rate	Bounce rate	dimension
bounce_rate	Bounce rate within the specified date interval	metric
ccode	Country code	dimension
ccode	Country code of the server location of the backlink page	dimension
city	City of the server location of the backlink page	dimension
class_b	Number of referring IPs with a different B-class	metric
class_c	Number of referring IPs with a different C-class	metric
clicks_day	Estimated clicks per day through paid advertisements	metric
code	Code of the optimization issue.	dimension
common_keywords	Common keywords between domain and competitor	dimension
common_keywords	Number of shared keywords of the competitor with the given domain.	metric
comp_kw_count	Number of common keywords	metric
comp_position_avg	Average position of competitor url, based on the common keywords	metric
comp_potential_seo_value	SEO value potential of competitor url, based on the common keywords	metric
comp_seo_value_total	SEO value of competitor url, based on the common keywords	metric
comp_traffic_index_total	Traffic index of competitor url, based on the common keywords	metric
competition	This is an indicator for the competion for the given keyword in the Paid Index. The higher it is the more domains that have placed AdWords ads for the keyword.	metric
competition	An indicator for the advertising competition on the keyword. The higher it is the stronger is the competition. Minimum is 0, maximum is 100.	metric
competition	An indicator for the advertising competition on that keyword	metric
competition	Google Advertising competition on the keyword	dimension
competitor_keyword_count_avg	Average number of keywords of top 10 competitors	metric
competitor_traffic_index_avg	Average traffic index of top 10 competitors	metric
competitors	Average number of ranking URLs of the top 10 competitors	metric
competitors_avg_backlinks	Average number of backlinks of the top 10 competitors	metric
competitors_avg_referred_domains	Average number of referred domains of top 10 competitors	metric
competitors_avg_svi	Average of social visibility of top 10 competitors	metric
competitors_median	Median of the Social Rank of the given domain’s competitors	metric
conversion_rate	Defined conversion rate	metric
conversion_rate_1	Conversion rate for conversion target 1	metric
conversion_rate_1	Defined conversion rate 1	metric
conversion_rate_2	Defined conversion rate 2	metric
conversion_rate_2	Conversion rate for conversion target 2	metric
conversion_rate_3	Conversion rate for conversion target 3	metric
conversion_rate_3	Defined conversion rate 3	metric
conversion_rate_4	Defined conversion rate 4	metric
conversion_rate_4	Conversion rate for conversion target 4	metric
conversion_value	Defined conversion value	metric
costs	Traffic Value: Value of the Competitor Traffic Index if it was bought via AdWords. Currency is (if not specified otherwise) EUR.	metric
costs	Traffic value	metric
count	Count of uploaded URLs in this call. Please note that only valid URLs are counted	metric
count	Number of URLs with the respective optimization issue that could be found on the project.	metric
count	Domain score between 0 and 100	dimension
count	Count value	metric
count	Number of urls	metric
count_free	Free URLs left for the current day	dimension
count_keywords	Number of keywords	metric
count_keywords	Number of keywords of this type	metric
count_used	Number of already uploaded URLs the current day	metric
country	Country name of the server location of the backlink page	dimension
cpc	Estimated CPC for the keyword in EUR.	metric
cpc	Estimated CPC for the keyword in EUR	metric
cpc	Cpc of the keyword	metric
cpc	Keyword CPC	metric
cpc	Estimated average CPC	metric
cpc	Estimated CPC in AdWords for the specific keyword.	metric
cpc	Estimated CPC for the keyword	metric
cpc	Cpc of a similar keyword	metric
cpc	Estimated CPC in Google Adwords for the respective keyword.	metric
crawl_id	Identifier for the crawl	dimension
crawl_id	Id of the generated Crawl	dimension
crawl_id	Id of the crawl	dimension
crawled_urls	Number of crawled urls	metric
current_conversion_value	Current conversion value	metric
current_traffic_real	Current traffic (pulled from the web analytics)	metric
date	Date of one of the requestet days	dimension
date	Date of the data	dimension
date	Actual date	dimension
date	Last update date	dimension
date	Time range	dimension
date	Date when the best ranking was found	dimension
deeplinks	Number of links pointing to subpages of the given domain (deeplinks)	metric
deeplinks_percentage	Percentage of deeplinks	metric
delete_date	Date when the search engine has been deleted from the project. Returns 0 if the search engine still exists	dimension
delete_date	Date on which the keyword was deleted (if deleted)	dimension
delta_conversion_value	Delta between the current conversion value and forecasted	metric
delta_seo_ppc_conversion_rate_1	Delta between SEO and PPC conversion rate 1	metric
delta_seo_ppc_conversion_rate_2	Delta between SEO and PPC conversion rate 2	metric
delta_seo_ppc_conversion_rate_3	Delta between SEO and PPC conversion rate 3	metric
delta_seo_ppc_conversion_rate_4	Delta between SEO and PPC conversion rate 4	metric
delta_seo_ppc_position	Delta between SEO and PPC position	metric
delta_seo_ppc_traffic	Delta between SEO and PPC traffic	metric
delta_traffic	The Losers data shows organic keywords for the chosen domain that lost positions since the selected reporting period. The Delta Traffic Index displays the differences from the estimated Traffic Index for each keywords.	dimension
delta_traffic	Delta traffic (forcasted - actual)	dimension
delta_traffic	Difference in traffic in comparison to trend interval	dimension
delta_traffic	Delta traffic is the difference of traffic for the previous date interval	metric
delta_traffic	Difference in traffic in comparison to trend interval	metric
delta_traffic	The Losers data shows organic keywords for the chosen domain that lost positions since the selected reporting period. The Delta Traffic Index displays the differences from the estimated Traffic Index for each keywords.	metric
delta_traffic_index	Traffic index delta	metric
delta_traffic_index	Delta between traffic index and traffic potential	metric
delta_traffic_monthly	Difference in estimated monthly traffic between current and last month via the respective keyword for the given domain.	metric
delta_traffic_potential	Delta between actual traffic and forecasted	metric
desktop	Desktop distribution	dimension
diff_keyword	Difference between own keyword count and competitor keyword count	dimension
diff_keywords	Number of keyword rankings of the competitor domain in the organic search that are not shared with the given domain.	metric
direct_visits	Number of visitors coming from direct linked sources	metric
directory	Last directory in the URL path of the entry in the organic ranking	dimension
dom1_adspending	Estimated ad spendings for the first URL (url_1)	metric
dom1_pos	Position of the first URL (url_1)	dimension
dom1_traffic	Average traffic for the first URL (url_1)	metric
dom1_type	Paid ad type of the first URL. Possible values are: ‘1’ => high performance ad (HPA) / ‘2’ => performance ad (PA)	dimension
dom2_adspending	Estimated ad spendings for the second URL (url_2)	metric
dom2_pos	Position of second URL 1 (url_2)	dimension
dom2_traffic	Average traffic for the second URL (url_2)	metric
dom2_type	Paid ad type of the second URL. Possible values are: ‘1’ => high performance ad (HPA) / ‘2’ => performance ad (PA)	dimension
domain	Domain	dimension
domain	Competitor domain	dimension
domain	Domain for which the PaidRank is queried	dimension
domain	Domain which has been checked	dimension
domain	Domain of the entry	dimension
domainpopularity	Domain Popularity = number of referring domains	dimension
domainpopularity	Popularity of the domain	dimension
engine_count	Number of tracked search engines	metric
engine_id	ID of the search engine	dimension
engines	Tracked search engines	metric
estimation	Indicator if traffic values are based on real data (null) or if it is based on Google data	metric
exclude_parameters	Lists all parameters that are excluded during setup	dimension
exclude_urls	Lists all urls that are excluded during setup	dimension
extL	Number of links on the backlink page that go to external pages	metric
fb	Facebook	dimension
fb	Total number of likes, shares and comments for the respective URL on Facebook	metric
fb.to	Facebook	dimension
fbco	Total number of comments for the respective URL on Facebook	metric
fbli	Total number of likes for the respective URL on Facebook	metric
fbsh	Total number of shares for the respective URL on Facebook	metric
follow_percentage	Percentage of links to follow	metric
frequency	Number of external links pointing to the respective target page	metric
frequency	Absolute total frequency of the anchor text	metric
geolocation_ccode_1	Top geolocation code	dimension
geolocation_ccode_2	Top geolocation code	dimension
geolocation_ccode_3	Top geolocation code	dimension
geolocation_percentage_1	Percentage of links from the geolocation	metric
geolocation_percentage_2	Percentage of links from the geolocation	metric
geolocation_percentage_3	Percentage of links from the geolocation	metric
gp	Google+	dimension
gp	Total number of shares of the respective URL on GooglePlus	metric
gp.to	Google+	dimension
homelinks	Number of links pointing to the homepage of the given domain	metric
homelinks_percentage	Percentage of links to go to homepage	metric
host	Host of the entry	dimension
id	Id of the url	dimension
id	PaidRank	metric
industry_id_1	Number of links from the industry	metric
industry_id_2	Id of the industry	dimension
industry_id_3	Id of the industry	dimension
industry_percentage_1	Percentage of links from the industry	metric
industry_percentage_2	Percentage of links from the industry	metric
industry_percentage_3	Percentage of links from the industry	metric
industry_text_1	Top industry from which the links come	dimension
industry_text_2	Top industry from which the links come	dimension
industry_text_3	Top industry from which the links come	dimension
intL	Number of links on the backlink page that go to internal pages	metric
integration	The types of universal search integrations that can be found for this keyword.	metric
integration	Universal search items that can be found in the search results for this keyword (e.g. news,video,images etc.).	dimension
ip	Number of referring IPs	metric
ip	IP of the backlink page	dimension
ippopularity	IP popularity	dimension
ippopularity_class_c	IP-C-Class popularity	dimension
is_project_se	If you want to check project keywords, you have to add project searchengine	dimension
kd	The keyword difficulty is an indicator how easy it will be to optimize the specific keyword. 0 means very easy and 100 means very difficult.	metric
keyword	Keyword for which the data is returned.	dimension
keyword	Main keyword for content optimization	dimension
keyword	The keyword on which the analysis is based upon	dimension
keyword	Keyword for which the data is shown.	dimension
keyword	Keyword that is used to find similar keywords	dimension
keyword	Targeted keyword	dimension
keyword	a similar keyword	dimension
keyword	The keyword	dimension
keyword	Keyword	dimension
keyword	Common keyword	dimension
keyword_count	Number of keywords with rankings	metric
keyword_count	Number of entered keywords for the project	metric
keyword_count	Number of keywords	metric
keyword_count	Number of keywords with this position	metric
keyword_count	Number of keywords of the urls	metric
keyword_coverage	Keyword coverage in percent	metric
keyword_difficulty	The keyword difficulty is an indicator how easy it will be to optimize the specific keyword. 0 means very easy and 100 means very difficult.	metric
keyword_difficulty	Keyword difficulty	dimension
keyword_per	The percentual value of the keyword_count in comparision of all keywords	metric
keywords	Number of keywords within this tag	metric
kw_relevance	Relevance of the common keywords	dimension
latest_backlinks	Newest backlinks	dimension
level	Either [ERROR], [WARN] or [INFO].	dimension
li	Total number of shares of the respective URL on LinkedIn	metric
li	LinkedIn	dimension
linkedpage	URL of the target page	dimension
linking_subdomains	Total number of different subdomains from this domain which link to the given URL	metric
links	Number of links from domains with the respective type pointing to the given domain.	metric
links	Total number of links from the specified subdomain	metric
links	Number of links with the given SPS	metric
links_total	Total number of links from this domain to the given URL	metric
linktarget	Target URL of the link	metric
linktext	Anchor text	dimension
loser	Number of keyword, that has a lose position	metric
loser	Number of loser urls	metric
market_traffic_potential	Highest traffic potential (position 1)	metric
market_value_potential	Highest SEO value potential	metric
marketshare	Marketshare of the entry	dimension
marketshare	Marketshare	dimension
max	Maximum SEO value potential	metric
max_level	The maximum level crawled	metric
max_potential	Traffic potential in absolute clicks in relation with top ranking position 1.	metric
maxrank	All time high of the link rank of the specified domain	dimension
min	Minimum SEO value potential	metric
mobile	Mobile distribution (smartphone+tablet)	dimension
mobile_traffic	Mobile traffic	metric
mobile_traffic_ratio	percentage of mobile traffic	metric
my_position_avg	Average position of your url, based on the common keywords	metric
my_potential_seo_value	SEO value potential of your url, based on the common keywords	metric
my_seo_value_total	SEO value of your url, based on the common keywords	metric
my_traffic_index_total	Traffic index of your url, based on the common keywords	metric
name	The name of the crawl	dimension
newsdomains	Number of news websites pointing to the given URL.	metric
newslinks	Percentage of links from newspages	metric
newslinks	Number of links from news websites pointing to the given URL.	metric
nofollow	0 = follow/1=nofollow	dimension
nofollow_percentage	Percentage of links doen’t follow	metric
non_mobile_traffic	Non-mobile traffic	metric
non_mobile_traffic_ratio	percentage non mobile traffic	metric
only_below_start_page	Defines whether or not the crawl includes only pages below the entry page	dimension
opt_failed	Crawl has error	dimension
organic_type	Organic type	dimension
organic_visits	Number of visitors coming from organic sources	metric
original_position	Actual position of the given domain for the respective keyword in Google’s organic search index. Can be different to se_position because everything is included. e.g. maps, video, adwords	metric
other_kw_count	Uncommon keywords	dimension
other_visits	Number of visitors coming from other sources	metric
own	Number of url of the given domain	metric
page	Number of Google result page	metric
page	Ranking Page in Google’s universal search	metric
page	Ranking page of the keyword in the organic search	metric
page	Result page in Google’s paid search	metric
page	Actual result page	dimension
page	Ranking Page in Google’s organic search	metric
page_impressions	Total number of page impressions within the considered time range	metric
pages_crawled	The amount of pages crawled	metric
pages_max	The maximum amount of pages that were chosen in the setup	metric
pages_per_visit	Pages per visit within the specified date interval	metric
pages_per_visit	Average number of pages viewed per visits within the considered time range	metric
paid_type	Paid type	dimension
paid_visits	Number of visitors coming from paid sources (ads)	metric
per	The relative/percentual change in the visibility in comparison to the previous week.	metric
per	the relative/percentual change in the visibility in comparison to the parameter [trend_date]	metric
per	The relative/percentual change in the position in comparison to the previous week.	metric
per	the relative/percentual change in the visibility in comparison to the last crawl	dimension
per	the relative/percentual change in comparison to the parameter [trend_date]	metric
per	the relative/percentual change in the visibility in comparison to the trend interval	metric
per	The relative/percentual change in the position in comparison to the previous week	metric
per	the relative/percentual change in comparison to the last crawl	metric
percentage	Percentage of links pointing to the target page in relation to all links pointing to the belonging domain	metric
percentage	Percentual frequency of the anchor text in relation to all anchor texts	metric
pi	Total number of shares of the respective URL on Pinterest	metric
pi	Pinterest	dimension
pos	All links on the backlink page are numbered in order of appearance.	dimension
position	Position of the given domain for the respective keyword in Google’s organic search index in the queried month.	metric
position	Position of the keyword	dimension
position	Ranking position in Google’s universal search	metric
position	Ranking position in Google’s organic search	metric
position	Best position of the URL	dimension
position	Keyword position in Google’s paid search	metric
position	Position of a similar keyword	metric
position	Ranking position of the keyword in the organic search	metric
position	Position of the keyword	metric
position	Ranking position of the keyword on the url	dimension
position	Actual position	dimension
position	SERP = search engine ranking position	dimension
position	Actual position of the given domain for the respective keyword in Google’s organic search index.	metric
position_last	Position of the given domain for the respective keyword in Google’s organic search index in the previous month.	metric
pot_utilization	Potential of the utilization out of the Traffic data	metric
pot_utilization	Traffic potential usage	dimension
potential	Potential of the identified optimization issue. Possible values are: 1 (lowest), 2 and 3 (highest).	dimension
ppc_conversion_rate_1	Definded PPC Conversion Rate 1	metric
ppc_conversion_rate_2	Definded PPC Conversion Rate 2	metric
ppc_conversion_rate_3	Definded PPC Conversion Rate 3	metric
ppc_conversion_rate_4	Definded PPC Conversion Rate 4	metric
ppc_delta_traffic	the potential ppc traffic of the project	metric
ppc_position	PPC ranking position	metric
ppc_traffic	Amount of traffic coming from paid sources within the considered time range	metric
ppc_traffic	PPC traffic	metric
project_id	ID of the queried project	dimension
project_id	Project id	dimension
project_name	Name of the project	dimension
project_url	URL of the project	dimension
protocol	HTTP protocol of the url	dimension
proxy	The proxy defined in the crawls setup	dimension
rank	Current Social Rank of the given domain	metric
rank	Average rank of the paid advertisements	metric
rank	Link rank of the specified domain	dimension
rankings	Number of rankings within this tag	metric
refdoms	Number of referring domains pointing to the respective target page	metric
refdoms	Number of domains with the respective type pointing to the given domain.	metric
refdoms	Number of referring domains with the respective anchor text	metric
refdoms	Number of referred domains	metric
refdoms_max	Maximum number of referred domains	metric
referred_domains	Number of referred domains	metric
referring_visits	Number of visitors coming from referrer sources	metric
remove_parameters	Lists all parameter that have been removed	dimension
score	score	metric
se_id	Searchengine	dimension
se_id	The search engine defined in the setup	dimension
se_position	Ranking position in Google’s organic search	metric
se_position	Actual organic position of the given domain for the respective keyword in Google’s organic search index.	metric
search	URL of the entry as shown in Google’s organic ranking	dimension
search	URL of the indexed landing page as shown in Google.	dimension
search	URL of the entry as shown in Google’s ranking	dimension
search_volume	Search volume of the keyword	metric
search_volume	Search volume for the keyword	dimension
search_volume	Current monthly search volume in Google.	metric
search_volume	Search volume of a similar keyword	metric
search_volume_avg	Average monthly search volume in Google.	metric
search_volume_monthly	Estimated search volume in Google for the respective Keyword.	metric
search_volume_monthly	Current monthly search volume in Google.	metric
search_volume_monthly	Google search volume in the chosen country (exact match)	metric
search_volume_monthly	Local Google search volume in Google (exact match)	dimension
search_volume_total	Search volume of the url	metric
seo_traffic	Amount of traffic coming from organic sources within the considered time range	metric
seo_value	SEO value	metric
seo_value	Actual SEO value (SEO traffic * Keyword CPC)	metric
seo_value_delta	Delta between SEO value and SEO value potential	metric
seo_value_potential	SEO value potential	metric
seva_delta	Delta between SEO value and SEO value potential	metric
since	Date on which this optimization issue was found first.	dimension
smartphone	Smartphone distribution	dimension
smartphone_mobile_traffic_ratio	percentage smartphone traffic	metric
smartphone_traffic	Smartphione traffic	metric
social	Social visibility	metric
social_fbsh	Number of shares on facebook	metric
social_gp	Number of links on google plus	metric
social_sum	Number of all links on social media	metric
social_sum	Number of all links on social networks	metric
social_traffic	Amount of traffic coming from social sources within the considered time range	metric
social_tw	Number of links on twitter	metric
social_visits	Number of visitors coming from social sources	metric
sr	SPS (Searchmetrics Page Strength)	metric
sr	SPS of the queried domain	metric
sr	Searchmetrics page strength	dimension
sr	Searchmetrics Page Strength (SPS)	metric
start_page	The entry page for the crawl	dimension
subdomain	Subdomain which links to the given URL	dimension
success	Status of the call	dimension
sumL	Number of links on the backlink page	metric
sum_visibility	Visibility of all keywords of this type	dimension
sum_visibility	SEO Visibility	metric
sum_visibility	Visibility contribution of the respective keyword for the specific domain.	dimension
svi	Social visibility of the given domain on the Monday of the week, that belongs to the respective timestamp.	metric
svi	Social visibility	metric
svi_pre	Last value of visibility	metric
svi_trend	Visibility trend in percent	metric
tablet	Tablet distribution	dimension
tablet_mobile_traffic_ratio	percentage tablet traffic	metric
tablet_traffic	Tablet traffic	metric
tag	Link type (text/image/javascript/iframe etc.)	dimension
tag	Text of the tag	dimension
tag_frequency_1	Number of links from the tag or element	metric
tag_frequency_2	Number of links from the tag or element	metric
tag_frequency_3	Number of links from the tag or element	metric
tag_frequency_4	Number of links from the tag or element	metric
tag_frequency_5	Number of links from the tag or element	metric
tag_text_1	HTML tag or element of the links	dimension
tag_text_2	HTML tag or element of the links	dimension
tag_text_3	HTML tag or element of the links	dimension
tag_text_4	HTML tag or element of the links	dimension
tag_text_5	HTML tag or element of the links	dimension
tags	Tags that were given to this in keyword in the belonging project	dimension
targeted_conversion_value	Targeted conversion value	metric
targeted_position	Targeted position	dimension
targeted_pot_utilization	targeted POT utilization	metric
targeted_seo_value_potential	Targeted SEO value potential	metric
targeted_traffic_potential	Targeted position potential traffic	metric
targeted_traffic_real	Forcasted traffic	metric
time_on_site	Time on site within the specified date interval	dimension
time_on_site	Average time spent from visitors on the site within the considered time range	metric
timest	Timestamp of start	dimension
title	Title of the entry in Google’s organic ranking	dimension
title	Page title of the page on which the backlink was found	dimension
title	Title of the url	dimension
title	Title of the entry in the search engine’s organic ranking.	dimension
title	Title of the competitor url	dimension
title	Title of the ad	dimension
title	Title of the entry in Google’s ranking	dimension
title	Title of your url	dimension
title	Title of the search engine netry	dimension
tix_delta	Delta between traffic index and traffic potential	metric
to	Total number of social links	metric
total_avg_cpc	Average cpc of your url	metric
total_avg_cpc	Average cpc of the competitor url	metric
total_avg_position	Average position of the competitor url	dimension
total_avg_position	Average position of your url	metric
total_avg_seo_value	SEO value	metric
total_keyword_position	Total number of keywords with rankings for the respective universal search type	metric
total_kw_count	Total number of keywords of the competitor	metric
total_kw_count	Total number of keyword rankings of the competitor domain in the organic search.	metric
total_kw_count	Number of keywords	metric
total_kw_max	Total keyword count	metric
total_search_volume	Aggregated Search volume of your url ranking keywords	metric
total_search_volume	Search volume of the competitor url	metric
total_search_volume	Ranking keywords aggregated search volume	dimension
total_search_volume	Ranking keywords aggregated search volume	metric
total_seo_value	Your own SEO value	metric
total_seo_value	Competitor url SEO value	metric
total_seo_value_potential	SEO value potential	metric
total_traffic_index	Traffic index	metric
total_traffic_potential	Traffic potential	metric
total_visibility	Visibility of the url	metric
traffic	Traffic for the URL	metric
traffic	Estimation of traffic based on search volume and position	metric
traffic	Traffic index	metric
traffic	Total domain traffic for the considered time range	metric
traffic	Estimated number of visitors per month that visit the page through paid advertisements.	metric
traffic_1	Traffic Index: Organic traffic index of the given domain via the shared keywords with the respective competitor domain.	metric
traffic_1	Own traffic index	metric
traffic_2	Competitor Traffic Index: Organic traffic index of the competitor domain via the shared keywords with the given domain.	metric
traffic_2	Competitor traffic index	metric
traffic_index	Traffic index of the url	metric
traffic_index	Traffic index	metric
traffic_index_delta	Delta between traffic index and traffic potential	metric
traffic_index_domain	Traffic index of the whole domain	metric
traffic_index_potential	Traffic potential	metric
traffic_index_total	Traffic index	metric
traffic_max	Maximum of traffic	metric
traffic_monthly	Estimation of monthly traffic based on search volume and position	metric
traffic_monthly	Estimated monthly of the given domain from Google via the respective keyword in the queried month.	metric
traffic_monthly	Estimated current monthly traffic of the given domain from Google via the respective keyword.	metric
traffic_monthly	Searchmetrics indicator for the traffic, calculated with search volume and position	metric
traffic_monthly_last	Estimated monthly traffic last month of the given domain from Google via the respective keyword.	metric
traffic_potential	Traffic potential	metric
traffic_potential	SEO traffic potential	metric
traffic_potential	Position 1 estimated traffic	metric
traffic_potential_total	Traffic potential	metric
traffic_seo_plus_ppc	Sum of SEO and PPC traffic	metric
traffic_volume	Estimated traffic volume per month.	metric
traffic_volume	traffic_volume	metric
traffic_volume	Estimated current monthly traffic of the given domain from Google via the respective keyword.	metric
traffic_volume	Search volume	metric
traffic_volume	Estimated search volume per month.	metric
trend	The element ‘trend’ can be interpreted as follows no change/pointing up/ going down	metric
trend	Trend for the search volume of the keyword in the previous year. Format is e.g. 81:66:74:66:66:66:81:81:100:100:81:100. The last number is the December of the previous year.	metric
trend	The element ‘trend’ can be interpreted as follows: no change/pointing up/ going down	dimension
trend	The element ‘trend’ can be interpreted as follows no change/pointing up/ going down	dimension
trend	The relative distribution of the search volume per month over the year for the respective keyword.	metric
trend	Trend in [count] in comparison to last week.	metric
trend	URL of the indexed landing page as shown in Google.	dimension
trend	The element ‘trend’ can be interpreted as follows: no change/ pointing up/ going down	dimension
trend_date	Trend date	dimension
trend_date	Date that is used for trend calculation / comparison (see parameter description)	dimension
trend_date	Date when the best ranking at the trend-interval was found	dimension
trend_position	Ranking position change since last update date	metric
trend_position	Difference in keyword position between current and previous month.	metric
trend_traffic	Trend for Webanalytics Traffic data	dimension
trend_traffic_index	Trend traffic index	metric
ts	Timestamp	dimension
ts_created	Date when the search engine has been added to the project	dimension
tw	Total number of shares of the respective URL in Twitter tweets	metric
tw	Twitter	dimension
tw.to	Twitter	dimension
type	Type of link	dimension
type	Universal search result type	dimension
type	Universal type	dimension
type	Type of universal search integration	dimension
url	Url on which the keyword ranked	dimension
url	A competitor url	dimension
url	Link-URL of the entry Google’s ranking	dimension
url	Domain	dimension
url	A url of the given domain	dimension
url	Display URL of the ad	dimension
url	Your own url	dimension
url	Url of the content	dimension
url	Url	dimension
url	URL of the indexed landing page.	dimension
url	Ranking url	dimension
url	The url	dimension
url	URL of the search engine entry	dimension
url	Link-URL of the entry Google’s organic ranking	dimension
url	URL of the entry in the organic ranking	dimension
url	The project domain	dimension
url	URL of the entry	dimension
url	Best URL in the specified interval (date_from, date_to)	dimension
url	URL for which the Social Visibilty is determined	dimension
url_last	URL of the indexed landing page for the last reporting period.	dimension
url_type	Type of the domain.(project,benchmark,other)	dimension
visibility	Searchmetrics SEO Visibility	dimension
visibility	Visibility contribution of the respective keyword for the specific domain.	metric
visibility	Searchmetrics Paid Visibility	dimension
visibility	Visibility contribution of the respective keyword for the specific domain.	dimension
visibility_abs	Absolute visibility for the respective universal search type	metric
visibility_per	Percentage of total Visibility for universal search.	metric
winner	Number of winner urls	metric
winner	Number of keyword, that has a better position	metric