Searchmetrics: Most-used fields

The table below gives information about most-used fields that you can import from Searchmetrics. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Top10	Top10		metric
ad_budget	ad_budget	Estimated monthly Google AdWords advertising budget	metric
advertiser_count	advertiser_count	Number of advertisers bidding on the keyword.	metric
competition	competition	An indicator for the advertising competition on that keyword	metric
count_keywords	count_keywords	Number of keywords of this type	metric
country	countrycode	Country name of the server location of the backlink page	dimension
cpc	cpc	Estimated CPC for the keyword in EUR	metric
date	date	Date when the best ranking was found	dimension
delete_date	delete_date	Date on which the keyword was deleted (if deleted)	metric
delta_traffic	delta_traffic	Delta traffic is the difference of traffic for the previous date interval	metric
direct_visits	direct_visits	Number of visitors coming from direct linked sources	metric
directory	directory	Last directory in the URL path of the entry in the organic ranking	dimension
domain	domain	Domain for which the PaidRank is queried	dimension
domain_id	domain_id		dimension
host_id	host_id		dimension
keywords	keyword	Number of keywords within this tag	dimension
organic_visits	organic_visits	Number of visitors coming from organic sources	metric
other_visits	other_visits	Number of visitors coming from other sources	metric
page	page	Ranking Page in Google’s universal search	metric
paid_visits	paid_visits	Number of visitors coming from paid sources (ads)	metric
position	position	Ranking position in Google’s universal search	metric
project	project_id		dimension
project_name	project_name	Name of the project	dimension
referring_visits	referring_visits	Number of visitors coming from referrer sources	metric
se_name	se_name		dimension
search	search	URL of the entry as shown in Google’s ranking	dimension
search_engine	se_id		dimension
search_volume	search_volume	Current monthly search volume in Google.	metric
search_volume_monthly	search_volume_monthly	Google search volume in the chosen country (exact match)	metric
social_visits	social_visits	Number of visitors coming from social sources	metric
sum_visibility	sum_visibility	SEO Visibility	metric
tags	tags	Tags that were given to this in keyword in the belonging project	dimension
title	title	Title of the entry in Google’s ranking	dimension
traffic	traffic	Estimated number of visitors per month that visit the page through paid advertisements.	metric
traffic_monthly	traffic_monthly	Searchmetrics indicator for the traffic, calculated with search volume and position	metric
traffic_volume	traffic_volume	traffic_volume	metric
trend	trend	The element ‘trend’ can be interpreted as follows: no change/ pointing up/ going down	metric
trend_date	trend_date	Date when the best ranking at the trend-interval was found	metric
urls	url		dimension
value	value		metric
year_month	year_month		dimension