Similarweb
The table below gives information about all the data fields that you can import from Similarweb.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
Category |
Category |
Long |
|
dimension |
|
|
unique_visitors |
Unique Visitors |
Float |
|
metric |
|
|
active_users |
active_users |
Float |
|
metric |
|
|
ad_network |
ad_network |
String |
|
dimension |
|
|
affinity |
affinity |
Float |
|
metric |
|
|
age_18_to_24 |
age_18_to_24 |
Float |
|
metric |
|
|
age_25_to_34 |
age_25_to_34 |
Float |
|
metric |
|
|
age_35_to_44 |
age_35_to_44 |
Float |
|
metric |
|
|
age_45_to_54 |
age_45_to_54 |
Float |
|
metric |
|
|
age_55_plus |
age_55_plus |
Float |
|
metric |
|
|
age_55_to_64 |
age_55_to_64 |
Float |
|
metric |
|
|
age_65_plus |
age_65_plus |
Float |
|
metric |
|
|
app_category_name |
app_category_name |
String |
|
dimension |
|
|
app_id |
app_id |
String |
|
dimension |
|
|
app_name |
app_name |
String |
|
dimension |
|
|
average_time |
average_time |
Float |
|
metric |
|
|
average_visit_duration |
average_visit_duration |
Float |
average_visit_duration |
metric |
|
|
base_domain |
base_domain |
String |
|
dimension |
|
|
bounce_rate |
bounce_rate |
Float |
bounce_rate |
metric |
|
|
branded_visits |
branded_visits |
Long |
|
metric |
|
|
category |
category |
String |
|
dimension |
|
|
category_ranking |
category_ranking |
Long |
|
metric |
|
|
change |
change |
Float |
change |
metric |
|
|
children |
children |
String |
|
dimension |
|
|
|
children_page |
string |
children_page |
dimension |
|
|
country |
country |
String |
|
dimension |
|
|
country_name |
country_name |
String |
|
dimension |
|
|
cpc |
cpc |
Float |
cpc |
metric |
|
|
date |
date |
Date |
date |
dimension |
|
|
desktop_visit_share |
desktop_visit_share |
Float |
|
metric |
|
|
destination_url |
destination_url |
String |
|
dimension |
|
|
domain |
domain |
String |
domain |
dimension |
|
|
downloads |
downloads |
Float |
|
metric |
|
|
end_date |
end_date |
Date |
|
dimension |
|
|
female |
female |
Float |
|
metric |
|
|
global_ranking |
global_ranking |
Long |
|
metric |
|
|
granularity |
granularity |
String |
|
dimension |
|
|
has_adsense |
has_adsense |
Boolean |
|
metric |
|
|
installs |
installs |
Float |
|
metric |
|
|
keyword |
keyword |
String |
|
dimension |
|
|
main_domain |
main_domain |
String |
|
dimension |
|
|
main_page |
main_page |
String |
|
dimension |
|
|
main_share |
main_share |
Float |
|
metric |
|
|
male |
male |
Float |
|
metric |
|
|
visits |
mobile-overview-share |
Float |
|
metric |
|
|
mobile_web_visit_share |
mobile_web_visit_share |
Float |
|
metric |
|
|
non_branded_visits |
non_branded_visits |
Long |
|
metric |
|
|
organic |
organic |
Float |
|
metric |
|
|
organic_branded_visits |
organic_branded_visits |
Long |
|
metric |
|
|
organic_non_branded_visits |
organic_non_branded_visits |
Long |
|
metric |
|
|
overlap |
overlap |
Float |
|
metric |
|
|
page |
page |
String |
page |
dimension |
|
|
pages_per_visit |
pages_per_visit |
Float |
pages_per_visit |
metric |
|
|
pages_views |
pages_views |
Float |
|
metric |
|
|
paid |
paid |
Float |
|
metric |
|
|
paid_branded_visits |
paid_branded_visits |
Long |
|
metric |
|
|
paid_non_branded_visits |
paid_non_branded_visits |
Long |
|
metric |
|
|
pop_change |
pop_change |
Float |
|
metric |
|
|
position |
position |
Long |
position |
metric |
|
|
rank |
rank |
Long |
|
metric |
|
|
report_date |
report_date |
Date |
|
dimension |
|
|
retention_day |
retention_day |
Long |
|
metric |
|
|
retention_value |
retention_value |
Float |
|
metric |
|
|
score |
score |
Float |
|
metric |
|
|
search_term |
search_term |
String |
search_term |
dimension |
|
|
share |
share |
Float |
share |
metric |
|
|
shared_keywords |
shared_keywords |
Float |
|
metric |
|
|
source_type |
source_type |
String |
source_type |
dimension |
|
|
start_date |
start_date |
Date |
|
dimension |
|
|
total_search_visits |
total_search_visits |
Long |
|
metric |
|
|
traffic_share |
traffic_share |
Float |
|
metric |
|
|
unique_installs |
unique-installs |
Float |
|
metric |
|
|
url |
url |
String |
url |
dimension |
|
|
value |
value |
Float |
|
metric |
|
|
|
visits |
long |
visits |
metric |
|
|
visits_desktop |
visits_desktop |
Float |
|
metric |
|
|
visits_mobile |
visits_mobile |
Float |
|
metric |
|
|
volume |
volume |
Float |
volume |
metric |
|
|
website_categories |
website_categories |
String |
|
dimension |
|