Similarweb: Most-used fields

The table below gives information about most-used fields that you can import from Similarweb. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Category	Category	The classification or grouping of a website, app, or keyword based on its industry or topic.	metric
Channel	Channel	The specific source or medium through which users arrive at a website or app (e.g., Direct, Search, Social, Referral, Mail, Display Ads).	dimension
Channel Type	Channel Type	The specific type of marketing or traffic channel, such as social, paid search, or direct.	dimension
Gender	Gender	The gender demographic of the audience.	dimension
Share	Share	The percentage of a total metric attributed to a specific segment or entity (e.g., market share, traffic share).	metric
Unique Visitors	unique_visitors	The total number of distinct individual users who visited a website or app within a given period.	metric
ad_network	ad_network	The advertising platform or network through which ads are served and traffic is generated.	dimension
affinity	affinity	The degree of interest or overlap an audience has with other websites, apps, or topics.	metric
age_18_to_24	age_18_to_24	The percentage or count of users in the 18-24 age demographic.	metric
age_25_to_34	age_25_to_34	The percentage or count of users in the 25-34 age demographic.	metric
age_35_to_44	age_35_to_44	The percentage or count of users in the 35-44 age demographic.	metric
age_45_to_54	age_45_to_54	The percentage or count of users in the 45-54 age demographic.	metric
age_55_plus	age_55_plus	The percentage or count of users in the 55 and above age demographic.	metric
age_55_to_64	age_55_to_64	The percentage or count of users in the 55-64 age demographic.	metric
age_65_plus	age_65_plus	The percentage or count of users in the 65 and above age demographic.	metric
app_category_name	app_category_name	The specific category assigned to a mobile application (e.g., “Games”, “Social Networking”).	dimension
app_id	app_id	A unique identifier for a specific mobile application.	dimension
app_name	app_name	The name of a mobile application.	dimension
aud	aud	The value of a metric expressed in Australian Dollars (AUD).	metric
average_time	average_time	The average duration a user spends on a website or app during a visit.	metric
average_visit_duration	average_visit_duration	The average length of time a user spends on a website during a single visit.	metric
base_domain	base_domain	The root domain of a website, excluding subdomains.	dimension
bounce_rate	bounce_rate	The percentage of single-page visits where a user leaves a site from the entrance page without interacting further.	metric
branded_visits	branded_visits	The number of visits to a website resulting from searches for branded keywords (e.g., company name, product name).	metric
category	category	The classification or grouping of a website, app, or keyword based on its industry or topic.	dimension
category_ranking	category_ranking	The rank of a website or app within its specific industry or topic category.	metric
change	change	The percentage or absolute difference in a metric over a specified period.	metric
channel	channel	The specific source or medium through which users arrive at a website or app (e.g., Direct, Search, Social, Referral, Mail, Display Ads).	dimension
clicks	clicks	The number of times users click on a link, ad, or search result.	metric
competition	competition	A measure of how many other websites or advertisers are targeting a specific keyword or market segment.	metric
country	country	The geographical country associated with the data.	dimension
country_name	country_name	The full name of the geographical country.	dimension
cpc	cpc	The average Cost Per Click for advertising on a given keyword or platform.	metric
cpc_high_bid	cpc_high_bid	The estimated highest Cost Per Click (CPC) bid for a specific keyword or advertising placement.	metric
cpc_low_bid	cpc_low_bid	The estimated lowest Cost Per Click (CPC) bid for a specific keyword or advertising placement.	metric
date	date	The specific date for which the data is reported.	dimension
desktop_visit_share	desktop_visit_share	The percentage of total website visits that originate from desktop devices.	metric
device_type	device_type	The type of device used to access a website or app, such as desktop or mobile.	dimension
difficulty	difficulty	An estimated metric indicating how challenging it is to rank for a specific keyword in organic search results.	metric
domain	domain	The internet domain name of a website being analyzed.	dimension
downloads	downloads	This field represents the estimated number of downloads for mobile applications. Data is collected from the Similarweb App Intelligence add-on. Note that as of November 30, 2022, new data for iOS downloads is not available, though historical data is still supported.	metric
end_date	end_date	The concluding date for the data collection period.	dimension
eur	eur	The value of a metric expressed in Euros (EUR).	metric
female	female	The percentage or count of female users in the audience demographic.	metric
gbp	gbp	The value of a metric expressed in Great British Pounds (GBP).	metric
global_ranking	global_ranking	The global rank of a website or app based on its traffic and engagement metrics.	metric
granularity	granularity	The time interval at which data is aggregated, such as daily, weekly, or monthly.	dimension
has_adsense	has_adsense	Indicates whether a website uses Google AdSense for advertising.	dimension
installs	installs	The total number of times a mobile application has been installed.	metric
jpy	jpy	The value of a metric expressed in Japanese Yen (JPY).	metric
keyword	keyword	A specific word or phrase used in search engines.	dimension
main_domain	main_domain	The primary or top-level domain of a website.	dimension
male	male	The percentage or count of male users in the audience demographic.	metric
mobile_web_visit_share	mobile_web_visit_share	The percentage of total website visits that originate from mobile web browsers.	metric
non_branded_visits	non_branded_visits	The number of visits to a website resulting from searches for generic or non-branded keywords.	metric
organic	organic	Refers to traffic or keywords obtained through unpaid search results.	metric
organic_branded_visits	organic_branded_visits	The number of organic visits to a website resulting from searches for branded keywords.	metric
organic_non_branded_visits	organic_non_branded_visits	The number of organic visits to a website resulting from searches for generic or non-branded keywords.	metric
overlap	overlap	The extent to which an audience or keyword set is shared between two or more entities.	metric
page	page	Refers to a specific web page within a domain or represents the count of page views a website or app receives.	dimension
pages_per_visit	pages_per_visit	The average number of pages viewed during a single visit to a website.	metric
pages_views	pages_views	The total number of pages viewed on a website.	metric
paid	paid	Refers to traffic or keywords obtained through paid advertising campaigns.	metric
paid_branded_visits	paid_branded_visits	The number of paid visits to a website resulting from searches for branded keywords.	metric
paid_non_branded_visits	paid_non_branded_visits	The number of paid visits to a website resulting from searches for generic or non-branded keywords.	metric
pop_change	pop_change	The change in a popularity-related metric over time, such as trends in traffic, audience engagement, or ranking shifts.	metric
position	position	The ranking of a website or a specific keyword in search engine results pages (SERPs).	metric
primary_intent	primary_intent	The main purpose or goal of a user’s activity or search, inferred from keywords, browsing behavior, or content consumption patterns.	dimension
rank	rank	The numerical order of a website or app within a specific category or overall market.	metric
report_date	report_date	The specific date for which the data in the report is generated.	dimension
score	score	This field likely indicates a proprietary metric reflecting the overall performance, popularity, or category ranking of a website or application. It could be derived from various underlying data points such as traffic, engagement, or market share.	metric
search_term	search_term	A specific keyword or phrase used by users in search engines.	dimension
secondary_intent	secondary_intent	A supporting or less dominant purpose or goal of a user’s activity or search, complementing the primary intent.	dimension
serp_features	serp_features	Special elements displayed on a Search Engine Results Page (SERP), such as featured snippets, image packs, or local packs.	dimension
share	share	The percentage of a total metric attributed to a specific segment or entity (e.g., market share, traffic share).	metric
shared_keywords	shared_keywords	Keywords for which multiple websites or competitors rank in search results.	metric
source_type	source_type	The general category of traffic source, such as organic search, paid search, social, or referral.	dimension
start_date	start_date	The beginning date for the data collection period.	dimension
top_url	top_url	The most visited or highest-ranking URL for a given keyword or domain.	dimension
total_search_visits	total_search_visits	The aggregated number of visits to a website originating from search engines (both organic and paid).	metric
traffic	traffic	The overall volume of visits or interactions a website or app receives.	metric
traffic_share	traffic_share	The percentage of overall market traffic that a specific website or entity commands.	metric
url	url	The uniform resource locator of a web page or resource.	dimension
usd	usd	The value of a metric expressed in United States Dollars (USD).	metric
visits_desktop	visits_desktop	The number of visits to a website originating from desktop devices.	metric
visits_mobile	visits_mobile	The number of visits to a website originating from mobile devices.	metric
volume	volume	The total quantity or count of a specific metric, such as website visits, page views, unique visitors, app installs, or downloads.	metric
website_categories	website_categories	Categories assigned to a website based on its content and industry.	dimension
week	week	The specific week for which the data is reported.	dimension
zero_clicks_share	zero_clicks_share	The percentage of search queries that result in no clicks to a website, often due to answers provided directly on the SERP.	metric