Similarweb: Supported Fields

Similarweb: Supported Fields#

The table below gives information about all the data fields that you can import from Similarweb.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

Field UI name below refers to how the name displayed in Adverity.

Field UI name

Field API name

Use in Adverity

Category

Category

metric

ad_network

ad_network

dimension

affinity

affinity

metric

age_18_to_24

age_18_to_24

metric

age_25_to_34

age_25_to_34

metric

age_35_to_44

age_35_to_44

metric

age_45_to_54

age_45_to_54

metric

age_55_to_64

age_55_to_64

metric

age_65_plus

age_65_plus

metric

aud

aud

metric

average_visit_duration

average_visit_duration

metric

base_domain

base_domain

dimension

bounce_rate

bounce_rate

metric

change

change

metric

children

children

dimension

clicks

clicks

metric

competition

competition

metric

country

country

dimension

cpc

cpc

metric

cpc_high_bid

cpc_high_bid

metric

cpc_low_bid

cpc_low_bid

metric

date

date

dimension

difficulty

difficulty

metric

domain

domain

dimension

end_date

end_date

dimension

eur

eur

metric

female

female

metric

gbp

gbp

metric

granularity

granularity

dimension

has_adsense

has_adsense

dimension

jpy

jpy

metric

keyword

keyword

dimension

main_domain

main_domain

dimension

male

male

metric

visits

mobile-overview-share

dimension

organic

organic

metric

overlap

overlap

metric

page

page

dimension

pages_views

pages_views

metric

paid

paid

metric

pop_change

pop_change

metric

position

position

metric

primary_intent

primary_intent

dimension

report_date

report_date

dimension

score

score

metric

secondary_intent

secondary_intent

dimension

serp_features

serp_features

dimension

share

share

metric

shared_keywords

shared_keywords

metric

source_type

source_type

dimension

start_date

start_date

dimension

top_url

top_url

dimension

traffic_share

traffic_share

metric

url

url

dimension

usd

usd

metric

value

value

metric

visits_desktop

visits_desktop

metric

visits_mobile

visits_mobile

metric

volume

volume

metric

zero_clicks_share

zero_clicks_share

metric