Similarweb: Most-used fields#
The table below gives information about most-used fields that you can import from Similarweb. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Category Metric
The classification or grouping of a website, app, or keyword based on its industry or topic.
Unique Visitors unique_visitors Metric
The total number of distinct individual users who visited a website or app within a given period.
Visits visits Metric
Estimated number of visits to the website, providing a key metric for overall website traffic and engagement.
ad_network Dimension
The advertising platform or network through which ads are served and traffic is generated.
affinity Metric
The degree of interest or overlap an audience has with other websites, apps, or topics.
age_18_to_24 Metric
The percentage or count of users in the 18-24 age demographic.
age_25_to_34 Metric
The percentage or count of users in the 25-34 age demographic.
age_35_to_44 Metric
The percentage or count of users in the 35-44 age demographic.
age_45_to_54 Metric
The percentage or count of users in the 45-54 age demographic.
age_55_plus Metric
The percentage or count of users in the 55 and above age demographic.
age_55_to_64 Metric
The percentage or count of users in the 55-64 age demographic.
age_65_plus Metric
The percentage or count of users in the 65 and above age demographic.
app_category_name Dimension
The specific category assigned to a mobile application (e.g., "Games", "Social Networking").
app_id Dimension
A unique identifier for a specific mobile application.
app_name Dimension
The name of a mobile application.
average_time Metric
The average duration a user spends on a website or app during a visit.
average_visit_duration Metric
The average length of time a user spends on a website during a single visit.
base_domain Dimension
The root domain of a website, excluding subdomains.
bounce_rate Metric
The percentage of single-page visits where a user leaves a site from the entrance page without interacting further.
branded_visits Metric
The number of visits to a website resulting from searches for branded keywords (e.g., company name, product name).
category Dimension
The classification or grouping of a website, app, or keyword based on its industry or topic.
category_ranking Metric
The rank of a website or app within its specific industry or topic category.
change Metric
The percentage or absolute difference in a metric over a specified period.
clicks Metric
The number of times users clicked on an element, such as a search result, advertisement, or internal link, leading to traffic on a website or app.
competition Metric
A metric indicating the level of competitive intensity for a keyword, market segment, or industry, based on factors like advertiser density or market share.
country Dimension
The geographical country associated with the data.
country_name Dimension
The full name of the geographical country.
country_numeric Metric
Represents the country for which data is collected. The Similarweb API uses 2-letter ISO country codes or 'world' for worldwide data. This field provides a numeric representation of the country.
cpc Metric
The average Cost Per Click for advertising on a given keyword or platform.
cpc_high_bid Metric
The estimated higher end of the Cost Per Click (CPC) bid range for a specific keyword or advertising platform.
cpc_low_bid Metric
The estimated lower end of the Cost Per Click (CPC) bid range for a specific keyword or advertising platform.
date Dimension
The specific date for which the data is reported.
desktop_visit_share Metric
The percentage of total website visits that originate from desktop devices.
difficulty Metric
A score representing the estimated effort required to rank highly for a specific keyword in organic search results.
domain Dimension
The internet domain name of a website being analyzed.
downloads Metric
This field represents the estimated number of downloads for mobile applications. Data is collected from the Similarweb App Intelligence add-on. Note that as of November 30, 2022, new data for iOS downloads is not available, though historical data is still supported.
end_date Dimension
The concluding date for the data collection period.
female Metric
The percentage or count of female users in the audience demographic.
global_ranking Metric
The global rank of a website or app based on its traffic and engagement metrics.
granularity Dimension
The time interval at which data is aggregated, such as daily, weekly, or monthly.
has_adsense Dimension
Indicates whether a website uses Google AdSense for advertising.
installs Metric
The total number of times a mobile application has been installed.
keyword Dimension
A specific word or phrase used in search engines.
main_domain Dimension
The primary or top-level domain of a website.
male Metric
The percentage or count of male users in the audience demographic.
mobile_web_visit_share Metric
The percentage of total website visits that originate from mobile web browsers.
new_users Metric
The number of unique individuals who have used an application for the first time during the specified period. This metric is typically available for app intelligence data.
non_branded_visits Metric
The number of visits to a website resulting from searches for generic or non-branded keywords.
organic Metric
Refers to traffic or keywords obtained through unpaid search results.
organic_branded_visits Metric
The number of organic visits to a website resulting from searches for branded keywords.
organic_non_branded_visits Metric
The number of organic visits to a website resulting from searches for generic or non-branded keywords.
overlap Metric
The extent to which an audience or keyword set is shared between two or more entities.
page Dimension
Refers to a specific web page within a domain or represents the count of page views a website or app receives.
page_views Metric
This field provides the estimated number of pages viewed on a website for the specified domain, indicating user engagement.
pages_per_visit Metric
The average number of pages viewed during a single visit to a website.
pages_views Metric
The total number of pages viewed on a website.
paid Metric
Refers to traffic or keywords obtained through paid advertising campaigns.
paid_branded_visits Metric
The number of paid visits to a website resulting from searches for branded keywords.
paid_non_branded_visits Metric
The number of paid visits to a website resulting from searches for generic or non-branded keywords.
pop_change Metric
The change in a popularity-related metric over time, such as trends in traffic, audience engagement, or ranking shifts.
position Metric
The ranking of a website or a specific keyword in search engine results pages (SERPs).
queried_domain Dimension
This field specifies the target website domain for which data is being retrieved. It should be provided without 'www.' or protocol prefixes (e.g., 'example.com').
rank Metric
The numerical order of a website or app within a specific category or overall market.
report_date Dimension
The specific date for which the data in the report is generated.
retention_day Metric
This field represents the percentage of users who continue to use a mobile application on a specific day (e.g., Day 1, Day 7, Day 30) after their initial installation. It is a key metric for measuring app stickiness and user loyalty.
retention_value Metric
The percentage of mobile app users who return to use an app within a specified number of days (e.g., 1, 2, 3, 4, 5, 7, 14, or 30 days) after their initial engagement.
returning_users Metric
The number of unique individuals who have previously used an application and returned to use it again during the specified period. This metric is typically available for app intelligence data, helping to measure user retention.
score Metric
A calculated metric, such as a Popularity Score or rating, derived from website traffic, user engagement statistics, or app details, often compared against industry averages to gauge performance or reputation.
search_term Dimension
A specific keyword or phrase used by users in search engines.
serp_features Dimension
Identifies the various special elements or rich results displayed on Search Engine Results Pages (SERPs), such as answer boxes, featured snippets, or site links.
share Metric
The percentage of a total metric attributed to a specific segment or entity (e.g., market share, traffic share).
shared_keywords Metric
Keywords for which multiple websites or competitors rank in search results.
source_type Dimension
The general category of traffic source, such as organic search, paid search, social, or referral.
start_date Dimension
The beginning date for the data collection period.
top_url Dimension
The highest-ranking or most-visited Uniform Resource Locator (URL) associated with a specific keyword, domain, or search query.
total_search_visits Metric
The aggregated number of visits to a website originating from search engines (both organic and paid).
traffic_share Metric
The percentage of overall market traffic that a specific website or entity commands.
unique-installs unique_installs Metric
This field indicates the total number of unique downloads or installs for a mobile application within a specified timeframe.
url Dimension
The uniform resource locator of a web page or resource.
visits_desktop Metric
The number of visits to a website originating from desktop devices.
visits_mobile Metric
The number of visits to a website originating from mobile devices.
volume Metric
The total quantity or count of a specific metric, such as website visits, page views, unique visitors, app installs, or downloads.
website_categories Dimension
Categories assigned to a website based on its content and industry.
zero_clicks_share Metric
The percentage of search queries that are answered directly on the Search Engine Results Page (SERP) without the user clicking through to any website.