Similarweb

The table below gives information about all the data fields that you can import from Similarweb.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name	Field API name	Description	Use in Adverity
Category	Category		dimension
unique_visitors	Unique Visitors		metric
active_users	active_users		metric
ad_network	ad_network		dimension
affinity	affinity		metric
age_18_to_24	age_18_to_24		metric
age_25_to_34	age_25_to_34		metric
age_35_to_44	age_35_to_44		metric
age_45_to_54	age_45_to_54		metric
age_55_plus	age_55_plus		metric
age_55_to_64	age_55_to_64		metric
age_65_plus	age_65_plus		metric
app_category_name	app_category_name		dimension
app_id	app_id		dimension
app_name	app_name		dimension
aud	aud	PPC spend in Australian Dollars	metric
average_time	average_time		metric
average_visit_duration	average_visit_duration	average_visit_duration	metric
base_domain	base_domain		dimension
bounce_rate	bounce_rate	bounce_rate	metric
branded_visits	branded_visits		metric
category	category		dimension
category_ranking	category_ranking		metric
change	change	change	metric
children	children		dimension
	children_page	children_page	dimension
country	country		dimension
country_name	country_name		dimension
cpc	cpc	cpc	metric
currencies	currencies	PPC spend data in different currencies	dimension
date	date	date	dimension
desktop_visit_share	desktop_visit_share		metric
destination_url	destination_url		dimension
domain	domain	domain	dimension
downloads	downloads		metric
end_date	end_date		dimension
eur	eur	PPC spend in Euros	metric
female	female		metric
gbp	gbp	PPC spend in British Pounds	metric
global_ranking	global_ranking		metric
granularity	granularity		dimension
has_adsense	has_adsense		metric
installs	installs		metric
jpy	jpy	PPC spend in Japanese Yen	metric
keyword	keyword		dimension
main_domain	main_domain		dimension
main_page	main_page		dimension
main_share	main_share		metric
male	male		metric
visits	mobile-overview-share		metric
mobile_web_visit_share	mobile_web_visit_share		metric
non_branded_visits	non_branded_visits		metric
organic	organic		metric
organic_branded_visits	organic_branded_visits		metric
organic_non_branded_visits	organic_non_branded_visits		metric
overlap	overlap		metric
page	page	page	dimension
pages_per_visit	pages_per_visit	pages_per_visit	metric
pages_views	pages_views		metric
paid	paid		metric
paid_branded_visits	paid_branded_visits		metric
paid_non_branded_visits	paid_non_branded_visits		metric
pop_change	pop_change		metric
position	position	position	metric
rank	rank		metric
records	records	Audience interests records data	dimension
report_date	report_date		dimension
retention_day	retention_day		metric
retention_value	retention_value		metric
score	score		metric
search_term	search_term	search_term	dimension
share	share	share	metric
shared_keywords	shared_keywords		metric
source_type	source_type	source_type	dimension
start_date	start_date		dimension
total_search_visits	total_search_visits		metric
traffic_share	traffic_share		metric
unique_installs	unique-installs		metric
url	url	url	dimension
usd	usd	PPC spend in US Dollars	metric
value	value		metric
	visits	visits	metric
visits_desktop	visits_desktop		metric
visits_mobile	visits_mobile		metric
volume	volume	volume	metric
website_categories	website_categories		dimension