Similarweb: Most-used fields#
The table below gives information about most-used fields that you can import from Similarweb. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Category |
Category |
dimension |
Channel |
Channel |
dimension |
Channel Type |
Channel Type |
dimension |
Gender |
Gender |
dimension |
Share |
Share |
metric |
Unique Visitors |
unique_visitors |
dimension |
ad_network |
ad_network |
dimension |
affinity |
affinity |
metric |
age_18_to_24 |
age_18_to_24 |
metric |
age_25_to_34 |
age_25_to_34 |
metric |
age_35_to_44 |
age_35_to_44 |
metric |
age_45_to_54 |
age_45_to_54 |
metric |
age_55_plus |
age_55_plus |
metric |
age_55_to_64 |
age_55_to_64 |
metric |
age_65_plus |
age_65_plus |
metric |
app_category_name |
app_category_name |
dimension |
app_id |
app_id |
dimension |
app_name |
app_name |
dimension |
aud |
aud |
metric |
average_time |
average_time |
metric |
average_visit_duration |
average_visit_duration |
dimension |
base_domain |
base_domain |
dimension |
bounce_rate |
bounce_rate |
dimension |
branded_visits |
branded_visits |
metric |
category |
category |
dimension |
category_ranking |
category_ranking |
metric |
change |
change |
metric |
channel |
channel |
dimension |
clicks |
clicks |
metric |
competition |
competition |
metric |
country |
country |
dimension |
country_name |
country_name |
dimension |
cpc |
cpc |
metric |
cpc_high_bid |
cpc_high_bid |
metric |
cpc_low_bid |
cpc_low_bid |
metric |
date |
date |
dimension |
desktop_visit_share |
desktop_visit_share |
metric |
device_type |
device_type |
dimension |
difficulty |
difficulty |
metric |
domain |
domain |
dimension |
downloads |
downloads |
metric |
end_date |
end_date |
dimension |
eur |
eur |
metric |
female |
female |
metric |
gbp |
gbp |
metric |
global_ranking |
global_ranking |
metric |
granularity |
granularity |
dimension |
has_adsense |
has_adsense |
dimension |
installs |
installs |
metric |
jpy |
jpy |
metric |
keyword |
keyword |
dimension |
main_domain |
main_domain |
dimension |
male |
male |
metric |
mobile_web_visit_share |
mobile_web_visit_share |
metric |
non_branded_visits |
non_branded_visits |
metric |
organic |
organic |
metric |
organic_branded_visits |
organic_branded_visits |
metric |
organic_non_branded_visits |
organic_non_branded_visits |
metric |
overlap |
overlap |
metric |
page |
page |
dimension |
pages_per_visit |
pages_per_visit |
dimension |
pages_views |
pages_views |
metric |
paid |
paid |
metric |
paid_branded_visits |
paid_branded_visits |
metric |
paid_non_branded_visits |
paid_non_branded_visits |
metric |
pop_change |
pop_change |
metric |
position |
position |
metric |
primary_intent |
primary_intent |
dimension |
rank |
rank |
metric |
report_date |
report_date |
dimension |
score |
score |
metric |
search_term |
search_term |
dimension |
secondary_intent |
secondary_intent |
dimension |
serp_features |
serp_features |
dimension |
share |
share |
metric |
shared_keywords |
shared_keywords |
metric |
source_type |
source_type |
dimension |
start_date |
start_date |
dimension |
top_url |
top_url |
dimension |
total_search_visits |
total_search_visits |
metric |
total_visits |
total_visits |
dimension |
traffic |
traffic |
metric |
traffic_share |
traffic_share |
metric |
url |
url |
dimension |
usd |
usd |
metric |
visits_desktop |
visits_desktop |
metric |
visits_mobile |
visits_mobile |
metric |
volume |
volume |
metric |
website_categories |
website_categories |
dimension |
week |
week |
dimension |
zero_clicks_share |
zero_clicks_share |
metric |