Singular
The table below gives information about all the data fields that you can import from Singular.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
ARPU |
ARPU |
|
dimension |
|
|
Ad ARPU |
Ad ARPU |
|
dimension |
|
|
Ad ROI |
Ad ROI |
|
dimension |
|
|
Ad Revenue |
Ad Revenue |
|
dimension |
|
|
Ads |
Ads |
|
dimension |
|
|
Ads CPE |
Ads CPE |
|
dimension |
|
|
Ads ECVR |
Ads ECVR |
|
dimension |
|
|
Completions |
Completions |
|
dimension |
|
|
EXTERNAL_REVENUE |
EXTERNAL_REVENUE |
|
dimension |
|
|
IAP Events |
IAP Events |
|
dimension |
|
|
IsPaid |
IsPaid |
|
dimension |
|
|
Level_10 |
Level_10 |
|
dimension |
|
|
Level_10 (unique) |
Level_10 (unique) |
|
dimension |
|
|
Level_10 (unique) CPE |
Level_10 (unique) CPE |
|
dimension |
|
|
Level_10 (unique) ECVR |
Level_10 (unique) ECVR |
|
dimension |
|
|
Level_10 CPE |
Level_10 CPE |
|
dimension |
|
|
Level_10 ECVR |
Level_10 ECVR |
|
dimension |
|
|
Level_3 |
Level_3 |
|
dimension |
|
|
Level_3 (unique) |
Level_3 (unique) |
|
dimension |
|
|
Level_3 (unique) CPE |
Level_3 (unique) CPE |
|
dimension |
|
|
Level_3 (unique) ECVR |
Level_3 (unique) ECVR |
|
dimension |
|
|
Level_3 CPE |
Level_3 CPE |
|
dimension |
|
|
Level_3 ECVR |
Level_3 ECVR |
|
dimension |
|
|
Level_4 |
Level_4 |
|
dimension |
|
|
Level_4 (unique) |
Level_4 (unique) |
|
dimension |
|
|
Level_4 (unique) CPE |
Level_4 (unique) CPE |
|
dimension |
|
|
Level_4 (unique) ECVR |
Level_4 (unique) ECVR |
|
dimension |
|
|
Level_4 CPE |
Level_4 CPE |
|
dimension |
|
|
Level_4 ECVR |
Level_4 ECVR |
|
dimension |
|
|
Level_7 |
Level_7 |
|
dimension |
|
|
Level_7 (unique) |
Level_7 (unique) |
|
dimension |
|
|
Level_7 (unique) CPE |
Level_7 (unique) CPE |
|
dimension |
|
|
Level_7 (unique) ECVR |
Level_7 (unique) ECVR |
|
dimension |
|
|
Level_7 CPE |
Level_7 CPE |
|
dimension |
|
|
Level_7 ECVR |
Level_7 ECVR |
|
dimension |
|
|
Manual OS |
Manual OS |
|
dimension |
|
|
Net Revenue |
Net Revenue |
|
dimension |
|
|
Original Revenue |
Original Revenue |
|
dimension |
|
|
Paying Users |
Paying Users |
|
dimension |
|
|
ROI |
ROI |
|
dimension |
|
|
Raw Revenue |
Raw Revenue |
|
dimension |
|
|
Retained Users |
Retained Users |
|
dimension |
|
|
Retention Rate |
Retention Rate |
|
dimension |
|
|
Revenue |
Revenue |
|
dimension |
|
|
SESSION |
SESSION |
|
dimension |
|
|
SESSION CPE |
SESSION CPE |
|
dimension |
|
|
SESSION ECVR |
SESSION ECVR |
|
dimension |
|
|
Scan Toy |
Scan Toy |
|
dimension |
|
|
Scan Toy CPE |
Scan Toy CPE |
|
dimension |
|
|
Scan Toy ECVR |
Scan Toy ECVR |
|
dimension |
|
|
Sources |
Sources |
|
dimension |
|
|
Total ARPU |
Total ARPU |
|
dimension |
|
|
Total ROI |
Total ROI |
|
dimension |
|
|
adn_account_id |
adn_account_id |
|
dimension |
|
|
adn_account_name |
adn_account_name |
|
dimension |
|
|
adn_campaign_id |
adn_campaign_id |
|
dimension |
|
|
adn_campaign_name |
adn_campaign_name |
|
dimension |
|
|
adn_campaign_url |
adn_campaign_url |
|
dimension |
|
|
adn_clicks |
adn_clicks |
|
metric |
|
|
adn_cost |
adn_cost |
|
metric |
|
|
adn_creative_id |
adn_creative_id |
|
dimension |
|
|
adn_creative_name |
adn_creative_name |
|
dimension |
|
|
adn_impressions |
adn_impressions |
|
metric |
|
|
adn_installs |
adn_installs |
|
metric |
|
|
adn_original_cost |
adn_original_cost |
|
metric |
|
|
adn_sub_adnetwork_name |
adn_sub_adnetwork_name |
|
dimension |
|
|
adn_sub_campaign_id |
adn_sub_campaign_id |
|
dimension |
|
|
adn_sub_campaign_name |
adn_sub_campaign_name |
|
dimension |
|
|
app |
app |
|
dimension |
|
|
asset_id |
asset_id |
|
dimension |
|
|
asset_name |
asset_name |
|
dimension |
|
|
bid_amount |
bid_amount |
|
dimension |
|
|
bid_strategy |
bid_strategy |
|
dimension |
|
|
bid_type |
bid_type |
|
dimension |
|
|
campaign_objective |
campaign_objective |
|
dimension |
|
|
campaign_status |
campaign_status |
|
dimension |
|
|
champion_level_reach_14 |
champion_level_reach_14 |
|
dimension |
|
|
champion_level_reach_14 (unique) |
champion_level_reach_14 (unique) |
|
dimension |
|
|
champion_level_reach_14 (unique) CPE |
champion_level_reach_14 (unique) CPE |
|
dimension |
|
|
champion_level_reach_14 (unique) ECVR |
champion_level_reach_14 (unique) ECVR |
|
dimension |
|
|
champion_level_reach_14 CPE |
champion_level_reach_14 CPE |
|
dimension |
|
|
champion_level_reach_14 ECVR |
champion_level_reach_14 ECVR |
|
dimension |
|
|
champion_level_reach_7 |
champion_level_reach_7 |
|
dimension |
|
|
champion_level_reach_7 (unique) |
champion_level_reach_7 (unique) |
|
dimension |
|
|
champion_level_reach_7 (unique) CPE |
champion_level_reach_7 (unique) CPE |
|
dimension |
|
|
champion_level_reach_7 (unique) ECVR |
champion_level_reach_7 (unique) ECVR |
|
dimension |
|
|
champion_level_reach_7 CPE |
champion_level_reach_7 CPE |
|
dimension |
|
|
champion_level_reach_7 ECVR |
champion_level_reach_7 ECVR |
|
dimension |
|
|
city_field |
city_field |
|
dimension |
|
|
click_popup |
click_popup |
|
dimension |
|
|
click_popup CPE |
click_popup CPE |
|
dimension |
|
|
click_popup ECVR |
click_popup ECVR |
|
dimension |
|
|
completed_video_view_rate |
completed_video_view_rate |
|
dimension |
|
|
completed_video_views |
completed_video_views |
|
dimension |
|
|
country_field |
country_field |
|
dimension |
|
|
creative_height |
creative_height |
|
dimension |
|
|
creative_image |
creative_image |
|
dimension |
|
|
creative_is_video |
creative_is_video |
|
dimension |
|
|
creative_text |
creative_text |
|
dimension |
|
|
creative_type |
creative_type |
|
dimension |
|
|
creative_url |
creative_url |
|
dimension |
|
|
creative_width |
creative_width |
|
dimension |
|
|
ctr |
ctr |
|
metric |
|
|
custom_clicks |
custom_clicks |
|
metric |
|
|
custom_impressions |
custom_impressions |
|
metric |
|
|
custom_installs |
custom_installs |
|
dimension |
|
|
daily_active_users |
daily_active_users |
|
metric |
|
|
data_connector_id |
data_connector_id |
|
dimension |
|
|
data_connector_source_name |
data_connector_source_name |
|
dimension |
|
|
data_connector_timestamp_utc |
data_connector_timestamp_utc |
|
dimension |
|
|
data_connector_username |
data_connector_username |
|
dimension |
|
|
dma_id_field |
dma_id_field |
|
dimension |
|
|
dma_name_field |
dma_name_field |
|
dimension |
|
|
end_date |
end_date |
|
dimension |
|
|
get_anyblueprint |
get_anyblueprint |
|
dimension |
|
|
get_anyblueprint CPE |
get_anyblueprint CPE |
|
dimension |
|
|
get_anyblueprint ECVR |
get_anyblueprint ECVR |
|
dimension |
|
|
get_dustblueprint |
get_dustblueprint |
|
dimension |
|
|
get_dustblueprint CPE |
get_dustblueprint CPE |
|
dimension |
|
|
get_dustblueprint ECVR |
get_dustblueprint ECVR |
|
dimension |
|
|
iap |
iap |
|
dimension |
|
|
iap (unique) |
iap (unique) |
|
dimension |
|
|
iap (unique) CPE |
iap (unique) CPE |
|
dimension |
|
|
iap (unique) ECVR |
iap (unique) ECVR |
|
dimension |
|
|
iap CPE |
iap CPE |
|
dimension |
|
|
iap ECVR |
iap ECVR |
|
dimension |
|
|
iap_custom |
iap_custom |
|
dimension |
|
|
iap_custom (unique) |
iap_custom (unique) |
|
dimension |
|
|
iap_custom (unique) CPE |
iap_custom (unique) CPE |
|
dimension |
|
|
iap_custom (unique) ECVR |
iap_custom (unique) ECVR |
|
dimension |
|
|
iap_custom CPE |
iap_custom CPE |
|
dimension |
|
|
iap_custom ECVR |
iap_custom ECVR |
|
dimension |
|
|
iap_revenue |
iap_revenue |
|
dimension |
|
|
iap_revenue (unique) |
iap_revenue (unique) |
|
dimension |
|
|
iap_revenue (unique) CPE |
iap_revenue (unique) CPE |
|
dimension |
|
|
iap_revenue (unique) ECVR |
iap_revenue (unique) ECVR |
|
dimension |
|
|
iap_revenue CPE |
iap_revenue CPE |
|
dimension |
|
|
iap_revenue ECVR |
iap_revenue ECVR |
|
dimension |
|
|
iapauto |
iapauto |
|
dimension |
|
|
iapauto (unique) |
iapauto (unique) |
|
dimension |
|
|
iapauto (unique) CPE |
iapauto (unique) CPE |
|
dimension |
|
|
iapauto (unique) ECVR |
iapauto (unique) ECVR |
|
dimension |
|
|
iapauto CPE |
iapauto CPE |
|
dimension |
|
|
iapauto ECVR |
iapauto ECVR |
|
dimension |
|
|
keyword |
keyword |
|
dimension |
|
|
keyword_id |
keyword_id |
|
dimension |
|
|
level_10 |
level_10 |
|
dimension |
|
|
level_10 CPE |
level_10 CPE |
|
dimension |
|
|
level_10 ECVR |
level_10 ECVR |
|
dimension |
|
|
level_2 |
level_2 |
|
dimension |
|
|
level_4 |
level_4 |
|
dimension |
|
|
level_6 |
level_6 |
|
dimension |
|
|
level_8 |
level_8 |
|
dimension |
|
|
lvlup |
lvlup |
|
dimension |
|
|
min_roas |
min_roas |
|
dimension |
|
|
modeled_conversion_value_count |
modeled_conversion_value_count |
|
metric |
|
|
modeled_conversion_value_count_confidence_interval |
modeled_conversion_value_count_confidence_interval |
|
metric |
|
|
original_bid_amount |
original_bid_amount |
|
dimension |
|
|
original_metadata_currency |
original_metadata_currency |
|
dimension |
|
|
os |
os |
|
dimension |
|
|
platform |
platform |
|
dimension |
|
|
publisher_id |
publisher_id |
|
dimension |
|
|
publisher_site_id |
publisher_site_id |
|
dimension |
|
|
publisher_site_name |
publisher_site_name |
|
dimension |
|
|
region_field |
region_field |
|
dimension |
|
|
scan_toy |
scan_toy |
|
dimension |
|
|
scan_toy (unique) |
scan_toy (unique) |
|
dimension |
|
|
scan_toy (unique) CPE |
scan_toy (unique) CPE |
|
dimension |
|
|
scan_toy (unique) ECVR |
scan_toy (unique) ECVR |
|
dimension |
|
|
scan_toy CPE |
scan_toy CPE |
|
dimension |
|
|
scan_toy ECVR |
scan_toy ECVR |
|
dimension |
|
|
sgl_subscribe |
sgl_subscribe |
|
dimension |
|
|
sgl_subscribe CPE |
sgl_subscribe CPE |
|
dimension |
|
|
sgl_subscribe ECVR |
sgl_subscribe ECVR |
|
dimension |
|
|
skan_app_id |
skan_app_id |
|
dimension |
|
|
skan_campaign_id |
skan_campaign_id |
|
dimension |
|
|
skan_conversion_value |
skan_conversion_value |
|
dimension |
|
|
skan_conversion_values_count |
skan_conversion_values_count |
|
metric |
|
|
skan_conversion_values_ratio |
skan_conversion_values_ratio |
|
metric |
|
|
skan_ecpi |
skan_ecpi |
|
metric |
|
|
skan_estimated_revenue |
skan_estimated_revenue |
|
metric |
|
|
skan_estimated_roi |
skan_estimated_roi |
|
metric |
|
|
skan_installs |
skan_installs |
|
metric |
|
|
skan_network_id |
skan_network_id |
|
dimension |
|
|
skan_ocvr |
skan_ocvr |
|
metric |
|
|
skan_publisher_id |
skan_publisher_id |
|
dimension |
|
|
skan_redownloads |
skan_redownloads |
|
dimension |
|
|
skan_report_network_clicks |
skan_report_network_clicks |
|
metric |
|
|
skan_report_network_impressions |
skan_report_network_impressions |
|
metric |
|
|
skan_validated |
skan_validated |
|
dimension |
|
|
source |
source |
|
dimension |
|
|
standardized_bid_strategy |
standardized_bid_strategy |
|
dimension |
|
|
standardized_bid_type |
standardized_bid_type |
|
dimension |
|
|
start_date |
start_date |
|
dimension |
|
|
stronghold_level_reach_6 |
stronghold_level_reach_6 |
|
dimension |
|
|
stronghold_level_reach_6 (unique) |
stronghold_level_reach_6 (unique) |
|
dimension |
|
|
stronghold_level_reach_6 (unique) CPE |
stronghold_level_reach_6 (unique) CPE |
|
dimension |
|
|
stronghold_level_reach_6 (unique) ECVR |
stronghold_level_reach_6 (unique) ECVR |
|
dimension |
|
|
stronghold_level_reach_6 CPE |
stronghold_level_reach_6 CPE |
|
dimension |
|
|
stronghold_level_reach_6 ECVR |
stronghold_level_reach_6 ECVR |
|
dimension |
|
|
stronghold_level_reach_7 |
stronghold_level_reach_7 |
|
dimension |
|
|
stronghold_level_reach_7 (unique) |
stronghold_level_reach_7 (unique) |
|
dimension |
|
|
stronghold_level_reach_7 (unique) CPE |
stronghold_level_reach_7 (unique) CPE |
|
dimension |
|
|
stronghold_level_reach_7 (unique) ECVR |
stronghold_level_reach_7 (unique) ECVR |
|
dimension |
|
|
stronghold_level_reach_7 CPE |
stronghold_level_reach_7 CPE |
|
dimension |
|
|
stronghold_level_reach_7 ECVR |
stronghold_level_reach_7 ECVR |
|
dimension |
|
|
stronghold_level_reach_8 |
stronghold_level_reach_8 |
|
dimension |
|
|
stronghold_level_reach_8 (unique) |
stronghold_level_reach_8 (unique) |
|
dimension |
|
|
stronghold_level_reach_8 (unique) CPE |
stronghold_level_reach_8 (unique) CPE |
|
dimension |
|
|
stronghold_level_reach_8 (unique) ECVR |
stronghold_level_reach_8 (unique) ECVR |
|
dimension |
|
|
stronghold_level_reach_8 CPE |
stronghold_level_reach_8 CPE |
|
dimension |
|
|
stronghold_level_reach_8 ECVR |
stronghold_level_reach_8 ECVR |
|
dimension |
|
|
sub_campaign_id |
sub_campaign_id |
|
dimension |
|
|
sub_campaign_name |
sub_campaign_name |
|
dimension |
|
|
total_revenue_14d |
total_revenue_14d |
|
metric |
|
|
total_revenue_30d |
total_revenue_30d |
|
dimension |
|
|
tracker_campaign_id |
tracker_campaign_id |
|
dimension |
|
|
tracker_campaign_name |
tracker_campaign_name |
|
dimension |
|
|
tracker_clicks |
tracker_clicks |
|
metric |
|
|
tracker_conversions |
tracker_conversions |
|
metric |
|
|
tracker_impressions |
tracker_impressions |
|
metric |
|
|
tracker_installs |
tracker_installs |
|
metric |
|
|
tracker_reengagements |
tracker_reengagements |
|
metric |
|
|
unified_campaign_id |
unified_campaign_id |
|
dimension |
|
|
unified_campaign_name |
unified_campaign_name |
|
dimension |
|
|
unlock_multiplayer |
unlock_multiplayer |
|
dimension |
|
|
unlock_multiplayer CPE |
unlock_multiplayer CPE |
|
dimension |
|
|
unlock_multiplayer ECVR |
unlock_multiplayer ECVR |
|
dimension |
|
|
video_views |
video_views |
|
dimension |
|
|
video_views_25pct |
video_views_25pct |
|
dimension |
|
|
video_views_50pct |
video_views_50pct |
|
dimension |
|
|
video_views_75pct |
video_views_75pct |
|
dimension |
|
|
view_ad_video |
view_ad_video |
|
dimension |
|
|
view_ad_video CPE |
view_ad_video CPE |
|
dimension |
|
|
view_ad_video ECVR |
view_ad_video ECVR |
|
dimension |
|