Singular: Most-used fields

The table below gives information about most-used fields that you can import from Singular. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
adn_creative_name	adn_creative_name	The name of the creative asset used in the ad campaign.	dimension
app	app	The name of the application as identified in Singular.	dimension
country_field	country_field	The country where the user is located, often inferred from campaign targeting settings if not directly available.	dimension
custom_clicks	custom_clicks	The number of clicks on ads or marketing content recorded via custom tracking mechanisms.	metric
custom_installs	custom_installs	The number of application installs attributed through custom tracking mechanisms.	dimension
end_date	end_date	The end date for the data query range (inclusive).	dimension
os	os	The operating system of the user’s device (e.g., iOS, Android).	dimension
platform	platform	The platform on which the application is running (e.g., iOS, Android). Often similar to OS.	dimension
publisher_id	publisher_id	The identifier for the publisher site or app where the ad was displayed.	dimension
publisher_site_name	publisher_site_name	The name of the publisher site or app where the ad was displayed.	dimension
source	source	The name of the ad network or traffic source where campaigns are run, as identified in Singular.	dimension
start_date	start_date	The start date for the data query range (inclusive).	dimension
sub_campaign_name	sub_campaign_name	The name of a sub-campaign, used to identify and categorize marketing efforts at a more detailed level.	dimension
unified_campaign_name	unified_campaign_name	A standardized campaign name used across different data sources for unified reporting.	dimension