Singular: Most-used fields#
The table below gives information about most-used fields that you can import from Singular. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
ARPU |
ARPU |
dimension |
Ad ARPU |
Ad ARPU |
dimension |
Ad ROI |
Ad ROI |
dimension |
Ad Revenue |
Ad Revenue |
dimension |
Ads CPE |
Ads CPE |
dimension |
Ads ECVR |
Ads ECVR |
dimension |
Date |
Date |
dimension |
Net Revenue |
Net Revenue |
dimension |
Original Revenue |
Original Revenue |
dimension |
Paying Users |
Paying Users |
dimension |
ROI |
ROI |
dimension |
ROI (roi) |
ROI (roi) |
dimension |
ROI (tracker_roi) |
ROI (tracker_roi) |
dimension |
Raw Revenue |
Raw Revenue |
dimension |
Retained Users |
Retained Users |
dimension |
Retention Rate |
Retention Rate |
dimension |
Revenue |
Revenue |
dimension |
Revenue (revenue) |
Revenue (revenue) |
dimension |
Revenue (tracker_revenue) |
Revenue (tracker_revenue) |
dimension |
Total ARPU |
Total ARPU |
dimension |
Total ROI |
Total ROI |
dimension |
ad_arpu |
ad_arpu |
dimension |
ad_monetization_roi |
ad_monetization_roi |
dimension |
adn_account_id |
adn_account_id |
dimension |
adn_account_name |
adn_account_name |
dimension |
adn_campaign_id |
adn_campaign_id |
dimension |
adn_campaign_name |
adn_campaign_name |
dimension |
adn_campaign_url |
adn_campaign_url |
dimension |
adn_clicks |
adn_clicks |
metric |
adn_cost |
adn_cost |
metric |
adn_creative_id |
adn_creative_id |
dimension |
adn_creative_name |
adn_creative_name |
dimension |
adn_impressions |
adn_impressions |
metric |
adn_installs |
adn_installs |
metric |
adn_original_cost |
adn_original_cost |
metric |
adn_sub_adnetwork_name |
adn_sub_adnetwork_name |
dimension |
adn_sub_campaign_id |
adn_sub_campaign_id |
dimension |
adn_sub_campaign_name |
adn_sub_campaign_name |
dimension |
app |
app |
dimension |
asset_id |
asset_id |
dimension |
asset_name |
asset_name |
dimension |
bid_amount |
bid_amount |
dimension |
bid_strategy |
bid_strategy |
dimension |
bid_type |
bid_type |
dimension |
campaign_objective |
campaign_objective |
dimension |
campaign_status |
campaign_status |
dimension |
city_field |
city_field |
dimension |
completed_video_view_rate |
completed_video_view_rate |
metric |
completed_video_views |
completed_video_views |
metric |
country_field |
country_field |
dimension |
creative_height |
creative_height |
dimension |
creative_image |
creative_image |
dimension |
creative_is_video |
creative_is_video |
dimension |
creative_text |
creative_text |
dimension |
creative_type |
creative_type |
dimension |
creative_url |
creative_url |
dimension |
creative_width |
creative_width |
dimension |
ctr |
ctr |
metric |
custom_clicks |
custom_clicks |
metric |
custom_impressions |
custom_impressions |
metric |
custom_installs |
custom_installs |
metric |
daily_active_users |
daily_active_users |
metric |
data_connector_id |
data_connector_id |
dimension |
data_connector_source_name |
data_connector_source_name |
dimension |
data_connector_timestamp_utc |
data_connector_timestamp_utc |
dimension |
data_connector_username |
data_connector_username |
dimension |
dma_id_field |
dma_id_field |
dimension |
dma_name_field |
dma_name_field |
dimension |
end_date |
end_date |
dimension |
iap (unique) CPE |
iap (unique) CPE |
dimension |
iap (unique) ECVR |
iap (unique) ECVR |
dimension |
iap CPE |
iap CPE |
dimension |
iap ECVR |
iap ECVR |
dimension |
iap_custom (unique) CPE |
iap_custom (unique) CPE |
dimension |
iap_custom (unique) ECVR |
iap_custom (unique) ECVR |
dimension |
iap_custom CPE |
iap_custom CPE |
dimension |
iap_custom ECVR |
iap_custom ECVR |
dimension |
iap_revenue |
iap_revenue |
metric |
iap_revenue (unique) |
iap_revenue (unique) |
metric |
iap_revenue (unique) CPE |
iap_revenue (unique) CPE |
dimension |
iap_revenue (unique) ECVR |
iap_revenue (unique) ECVR |
dimension |
iap_revenue CPE |
iap_revenue CPE |
dimension |
iap_revenue ECVR |
iap_revenue ECVR |
dimension |
iapauto (unique) CPE |
iapauto (unique) CPE |
dimension |
iapauto (unique) ECVR |
iapauto (unique) ECVR |
dimension |
iapauto CPE |
iapauto CPE |
dimension |
iapauto ECVR |
iapauto ECVR |
dimension |
keyword |
keyword |
dimension |
keyword_id |
keyword_id |
dimension |
min_roas |
min_roas |
dimension |
modeled_conversion_value_count |
modeled_conversion_value_count |
metric |
modeled_conversion_value_count_confidence_interval |
modeled_conversion_value_count_confidence_interval |
metric |
original_bid_amount |
original_bid_amount |
dimension |
original_metadata_currency |
original_metadata_currency |
dimension |
os |
os |
dimension |
platform |
platform |
dimension |
publisher_id |
publisher_id |
dimension |
publisher_site_id |
publisher_site_id |
dimension |
publisher_site_name |
publisher_site_name |
dimension |
region_field |
region_field |
dimension |
skan_app_id |
skan_app_id |
dimension |
skan_campaign_id |
skan_campaign_id |
dimension |
skan_conversion_value |
skan_conversion_value |
dimension |
skan_conversion_values_count |
skan_conversion_values_count |
dimension |
skan_conversion_values_ratio |
skan_conversion_values_ratio |
dimension |
skan_ecpi |
skan_ecpi |
dimension |
skan_estimated_revenue |
skan_estimated_revenue |
metric |
skan_estimated_roi |
skan_estimated_roi |
dimension |
skan_installs |
skan_installs |
metric |
skan_network_id |
skan_network_id |
dimension |
skan_ocvr |
skan_ocvr |
dimension |
skan_publisher_id |
skan_publisher_id |
dimension |
skan_redownloads |
skan_redownloads |
dimension |
skan_report_network_clicks |
skan_report_network_clicks |
metric |
skan_report_network_impressions |
skan_report_network_impressions |
metric |
skan_validated |
skan_validated |
dimension |
source |
source |
dimension |
standardized_bid_strategy |
standardized_bid_strategy |
dimension |
standardized_bid_type |
standardized_bid_type |
dimension |
start_date |
start_date |
dimension |
sub_campaign_id |
sub_campaign_id |
dimension |
sub_campaign_name |
sub_campaign_name |
dimension |
total_revenue_14d |
total_revenue_14d |
metric |
total_revenue_1d |
total_revenue_1d |
metric |
total_revenue_2d |
total_revenue_2d |
metric |
total_revenue_30d |
total_revenue_30d |
metric |
total_revenue_360d |
total_revenue_360d |
metric |
total_revenue_3d |
total_revenue_3d |
metric |
total_revenue_7d |
total_revenue_7d |
metric |
total_revenue_90d |
total_revenue_90d |
metric |
total_revenue_actual |
total_revenue_actual |
metric |
total_revenue_ltv |
total_revenue_ltv |
metric |
tracker_campaign_id |
tracker_campaign_id |
dimension |
tracker_campaign_name |
tracker_campaign_name |
dimension |
tracker_clicks |
tracker_clicks |
metric |
tracker_conversions |
tracker_conversions |
metric |
tracker_impressions |
tracker_impressions |
metric |
tracker_installs |
tracker_installs |
metric |
tracker_reengagements |
tracker_reengagements |
metric |
unified_campaign_id |
unified_campaign_id |
dimension |
unified_campaign_name |
unified_campaign_name |
dimension |
video_views |
video_views |
metric |
video_views_25pct |
video_views_25pct |
metric |
video_views_50pct |
video_views_50pct |
metric |
video_views_75pct |
video_views_75pct |
metric |