Sklik

The table below gives information about all the data fields that you can import from Sklik.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Description

Use in Adverity

Docs

C2CClicks

C2C Clicks

metric

C2CImpressions

C2C Impressions

metric

actualClicks

Actual clicks

metric

adSelection

Ad selection method

dimension

adStatus

ad's status(set by system)

dimension

adType

ad's type

dimension

automaticLocation

Is automatic location enabled.

dimension

avgCpc

Cost per click - average cost for one click

metric

avgCpc

average cost per click

metric

avgPos

Average position in display format

metric

avgPos

average position (float)

metric

avgPosition

average position (int number * 100)

metric

bannerName

Banner's name

dimension

budget.colorCodeId

Budget's color.

dimension

budget.dayBudget

Day budget value.

metric

budget.deleteDate

When was day budget deleted.

dimension

budget.deleted

Is budget deleted?

dimension

budget.id

Budget's id.

dimension

budget.name

Budget's name.

dimension

campaign.actualClicks

Actual clicks for campaign

metric

campaign.actualClicks

Actual clicks

metric

campaign.adSelection

Ad selection method

dimension

campaign.adSelectionId

Ad selection method id

dimension

campaign.automaticLocation

Is automatic location enabled.

dimension

campaign.budgetId

Actual budget id

dimension

campaign.context

is it context campaign?

dimension

campaign.contextNetworkId

Campaign Context Network ID

dimension

campaign.createDate

Campaign's create date

dimension

campaign.createDate

create date

dimension

campaign.defaultBudgetId

Default budget id.

dimension

campaign.deleteDate

Campaign's Deletion date

dimension

campaign.deleteDate

Deletion date

dimension

campaign.deleted

Is campaign deleted?

dimension

campaign.deviceDesktop

Is targeting on desktop enabled?

dimension

campaign.deviceMobil

Is targeting on mobile enabled?

dimension

campaign.deviceOther

Is targeting on other devices enabled?

dimension

campaign.deviceTablet

Is targeting on tablet enabled?

dimension

campaign.endDate

Campaign's end date

dimension

campaign.fulltext

is it fulltext campaign?

dimension

campaign.id

Campaign's id

dimension

campaign.name

Campaign's name

dimension

campaign.paymentMethod

Payment method

dimension

campaign.paymentMethodId

Campaign Payment Method ID

dimension

campaign.plaTypeId

Campaign Pla Type ID

dimension

campaign.startDate

Campaign's start date

dimension

campaign.status

campaign status

dimension

campaign.statusId

campaign status id

dimension

campaign.totalBudgetFrom

Date from which total money budget is counting.

dimension

campaign.totalClicks

Total clicks for campaign

metric

campaign.totalClicks

Total allowed clicks for campaign

metric

campaign.totalClicksFrom

Date from which total click budget is counting.

dimension

campaign.totalClicksFrom

Date from which the total click budget is counted

dimension

categoryId

interest category id

dimension

categoryId

intend category id

dimension

categoryId

theme category id

dimension

clickMoney

money paid for clicks

metric

clicks

Number of clicks

metric

clickthruText

Url showed in ad

dimension

clickthruUrl

Ad's url

dimension

companyName

Company or brand name

dimension

context

is it context campaign?

dimension

contextNetwork

targeted context networks

dimension

contextNetworkId

dimension

convCost

cost of conversions

metric

convRate

conversions rate

metric

conversionPrice

cost of conversions

metric

conversionRatio

conversions rate

metric

conversionValue

Value of conversions

metric

conversions

Number of conversions

metric

cpc

Cost per click

metric

cpc

cpc set for theme

metric

cpt

cpm set for pattern

metric

cpt

cpm set for theme

metric

createDate

create date

dimension

createDate

Group's create date

dimension

createDate

Pattern create date

dimension

creative1

creative1

dimension

creative2

creative2

dimension

creative3

creative3

dimension

ctr

Click Through Rate

metric

defaultBudgetId

Default budget id.

dimension

deleteDate

ad's delete date

dimension

deleteDate

Deletion date

dimension

deleteDate

Group's delete date

dimension

deleted

is ad deleted?

dimension

deleted

is campaign deleted ?

dimension

deleted

Is group deleted?

dimension

deleted

is keyword deleted ?

dimension

deleted

is pattern deleted ?

dimension

deleted

is product set deleted?

dimension

deleted

is sitelink deleted ?

dimension

deleted

is insterest deleted?

dimension

deletedSitelinkInGroup

is sitelink in group deleted ?

dimension

description

Description

dimension

deviceDesktop

Is targeting on desktop enabled?

dimension

deviceMobil

Is targeting on mobile enabled?

dimension

deviceOther

Is targeting on other devices enabled?

dimension

deviceTablet

Is targeting on tablet enabled?

dimension

disabled

is keyword disabled ?

dimension

endDate

Campaign end date

dimension

exhaustedBudget

missed impressions because of exhausted budget

metric

exhaustedBudgetShare

missed impressions because of exhausted shared budget

metric

exhaustedTotalBudget

If campaign total budget is set, how much of it is exhausted (in halers)

metric

finalUrl

Final URL

dimension

fulltext

is it fulltext campaign?

dimension

group.createDate

Group's create date

dimension

group.deleteDate

Group's delete date

dimension

group.deleted

Is group deleted?

dimension

group.id

Group's id

dimension

group.maxCpc

maximum cpc for group's targeting

metric

group.maxCpcContext

maximum cpc on Context network for group's targeting

metric

group.maxCpt

maximum cpt(Cost per Thousand) for group's targeting

metric

group.name

Group's name

dimension

group.status

group status

dimension

group.statusId

group status id

dimension

headline1

Headline 1

dimension

headline2

Headline 2

dimension

height

Banner's height

metric

id

banner id

dimension

id

campaign id

dimension

id

ad's id

dimension

id

Group's id

dimension

id

keyword id

dimension

id

Pattern id

dimension

id

product set id

dimension

id

sitelink id

dimension

id

interest id

dimension

id

intend id

dimension

id

theme id

dimension

image.height

Image height

metric

image.id

Image id

dimension

image.size

Image size

metric

image.url

Image URL

dimension

image.width

Image width

metric

imageLandscapeLogo.height

Landscape image height

metric

imageLandscapeLogo.id

Landscape image id

dimension

imageLandscapeLogo.size

Landscape image size

metric

imageLandscapeLogo.url

Landscape image URL

dimension

imageLandscapeLogo.width

Landscape image width

metric

imageLogo.height

Logo image height

metric

imageLogo.id

Logo image id

dimension

imageLogo.size

Logo image size

metric

imageLogo.url

Logo image URL

dimension

imageLogo.width

Logo image width

metric

imageSquare.height

Square image height

metric

imageSquare.id

Square image id

dimension

imageSquare.size

Square image size

metric

imageSquare.url

Square image URL

dimension

imageSquare.width

Square image width

metric

imageType

Image type

dimension

imageUrl

Temporary url for file data

dimension

impressionMoney

money paid for impressions

metric

impressionTrackingTemplate

Impression tracking template

dimension

impressions

Number of impressions

metric

impressionsFtx

impressions in fulltext network

metric

indexDate

Pattern index date

dimension

indexDate

index date

dimension

ish

not missed impressions percentage in fulltext network

metric

ish

not missed impressions percentage

metric

ish

not missed impressions percentage in fulltext network

metric

ishContext

not missed impressions percentage on context network

metric

ishSum

not missed impressions percentage in both networks

metric

keyword.cpc

maximum cpc set exactly for keyword

metric

keyword.createDate

create date

dimension

keyword.deleteDate

delete date

dimension

keyword.deleted

is keyword deleted ?

dimension

keyword.disabled

is keyword disabled?

dimension

keyword.id

keyword id

dimension

keyword.matchType

keyword's match type

dimension

keyword.matchTypeId

keyword's match type id

dimension

keyword.maxCpc

maximum cpc used by keyword

metric

keyword.name

keyword itself

dimension

keyword.status

parent keyword status

dimension

keyword.statusId

parent keyword status id

dimension

keyword.url

keyword url

dimension

keyword.urlId

keyword url id

dimension

longLine

Long line

dimension

lowQuality

entity has low quality(lot missed impressions because of low cpc or relevancy

dimension

matchType

keyword's match type id

dimension

matchTypeId

keyword's match type

dimension

maxCpc

maximum cpc for group's targeting

metric

maxCpc

cpc set for theme(group settings taken into account)

metric

maxCpcContext

maximum cpc on Context network for group's targeting

metric

maxCpt

maximum cpt(Cost per Thousand) for group's targeting

metric

maxCpt

cpm set for theme(group settings taken into account)

metric

maxUserDailyImpressions

max impressions per day for ads within this group

metric

missImpressions

missed impressions

metric

missedPrice

not paid money because of lost impressions due to exhausted budget or stopped schedule

metric

mobileFinalUrl

Final URL

dimension

mobileFinalUrl

Mobile Final URL

dimension

name

Campaign name

dimension

name

Group's name

dimension

name

keyword itself

dimension

name

sitelink itself

dimension

path1

Part path 1

dimension

path2

Part path 2

dimension

pattern

Pattern name

dimension

paymentMethod

Payment method

dimension

plaType

dimension

pno

Cost Of Sale(COS)

metric

premiseId

firmy premise ID for ad

dimension

premiseMode

mode for firmy premise for ad

dimension

premiseModeId

mode ID for firmy premise for ad

dimension

quality

quality

dimension

qualityHistogram

quality histogram

dimension

query

query string

dimension

sensitivity

ad's sensitivity

dimension

sensitivity

group's sensitivity

dimension

shortLine

Short line

dimension

startDate

Campaign start date

dimension

status

status of the ad(set by user)

dimension

status

campaign status

dimension

status

status

dimension

status

status of the interest(set by user)

dimension

status

status of the intend(set by user)

dimension

statusId

status id

dimension

stoppedBySchedule

missed impressions because of campaign schedule

metric

totalBudget

Campaign total budget (if set; in halers)

metric

totalClicks

Total allowed clicks for campaign

metric

totalClicksFrom

Date from the total budget for clicks is counted

dimension

totalMoney

total money paid(for clicks and impressions)

metric

totalMoney

total money paid

metric

trackingTemplate

Tracking template

dimension

transactions

Number of transactions

metric

underForestThreshold

missed impressions because of low relevancy

metric

underForestThreshold

missed impressions because of low rank

metric

underLowerThreshold

missed impressions because of low cpc

metric

underLowerThreshold

missed impressions because of low cpc (obsolete)

metric

url

keyword url

dimension

url

sitelink url

dimension

urlId

sitelink url id

dimension

user.id

Owner's user's id.

dimension

value

conversions value

metric

width

Banner's width

metric