Sklik

C2CClicks

long

C2C Clicks

metric

C2CImpressions

long

C2C Impressions

metric

actualClicks

long

Actual clicks

metric

adSelection

string

Ad selection method

dimension

adStatus

string

ad's status(set by system)

dimension

adType

string

ad's type

dimension

automaticLocation

string

Is automatic location enabled.

dimension

avgCpc

currency

Cost per click - average cost for one click

metric

avgCpc

currency

average cost per click

metric

avgPos

float

Average position in display format

metric

avgPos

float

average position (float)

metric

avgPosition

float

average position (int number * 100)

metric

bannerName

string

Banner's name

dimension

budget.colorCodeId

string

Budget's color.

dimension

budget.dayBudget

currency

Day budget value.

metric

budget.deleteDate

datetime

When was day budget deleted.

dimension

budget.deleted

string

Is budget deleted?

dimension

budget.id

string

Budget's id.

dimension

budget.name

string

Budget's name.

dimension

campaign.actualClicks

long

Actual clicks for campaign

metric

campaign.actualClicks

long

Actual clicks

metric

campaign.adSelection

string

Ad selection method

dimension

campaign.adSelectionId

string

Ad selection method id

dimension

campaign.automaticLocation

string

Is automatic location enabled.

dimension

campaign.budgetId

string

Actual budget id

dimension

campaign.context

string

is it context campaign?

dimension

campaign.contextNetworkId

string

Campaign Context Network ID

dimension

campaign.createDate

datetime

Campaign's create date

dimension

campaign.createDate

datetime

create date

dimension

campaign.defaultBudgetId

string

Default budget id.

dimension

campaign.deleteDate

datetime

Campaign's Deletion date

dimension

campaign.deleteDate

datetime

Deletion date

dimension

campaign.deleted

string

Is campaign deleted?

dimension

campaign.deviceDesktop

string

Is targeting on desktop enabled?

dimension

campaign.deviceMobil

string

Is targeting on mobile enabled?

dimension

campaign.deviceOther

string

Is targeting on other devices enabled?

dimension

campaign.deviceTablet

string

Is targeting on tablet enabled?

dimension

campaign.endDate

datetime

Campaign's end date

dimension

campaign.fulltext

string

is it fulltext campaign?

dimension

campaign.id

string

Campaign's id

dimension

campaign.name

string

Campaign's name

dimension

campaign.paymentMethod

string

Payment method

dimension

campaign.paymentMethodId

string

Campaign Payment Method ID

dimension

campaign.plaTypeId

string

Campaign Pla Type ID

dimension

campaign.startDate

datetime

Campaign's start date

dimension

campaign.status

string

campaign status

dimension

campaign.statusId

string

campaign status id

dimension

campaign.totalBudgetFrom

datetime

Date from which total money budget is counting.

dimension

campaign.totalClicks

long

Total clicks for campaign

metric

campaign.totalClicks

long

Total allowed clicks for campaign

metric

campaign.totalClicksFrom

datetime

Date from which total click budget is counting.

dimension

campaign.totalClicksFrom

datetime

Date from which the total click budget is counted

dimension

categoryId

string

interest category id

dimension

categoryId

string

intend category id

dimension

categoryId

string

theme category id

dimension

clickMoney

currency

money paid for clicks

metric

clicks

long

Number of clicks

metric

clickthruText

string

Url showed in ad

dimension

clickthruUrl

string

Ad's url

dimension

companyName

string

Company or brand name

dimension

context

string

is it context campaign?

dimension

contextNetwork

string

targeted context networks

dimension

contextNetworkId

string

dimension

convCost

currency

cost of conversions

metric

convRate

float

conversions rate

metric

conversionPrice

currency

cost of conversions

metric

conversionRatio

float

conversions rate

metric

conversionValue

float

Value of conversions

metric

conversions

long

Number of conversions

metric

cpc

currency

Cost per click

metric

cpc

currency

cpc set for theme

metric

cpt

currency

cpm set for pattern

metric

cpt

currency

cpm set for theme

metric

createDate

datetime

create date

dimension

createDate

datetime

Group's create date

dimension

createDate

datetime

Pattern create date

dimension

creative1

string

creative1

dimension

creative2

string

creative2

dimension

creative3

string

creative3

dimension

ctr

float

Click Through Rate

metric

defaultBudgetId

string

Default budget id.

dimension

deleteDate

datetime

ad's delete date

dimension

deleteDate

datetime

Deletion date

dimension

deleteDate

datetime

Group's delete date

dimension

deleted

string

is ad deleted?

dimension

deleted

string

is campaign deleted ?

dimension

deleted

string

Is group deleted?

dimension

deleted

string

is keyword deleted ?

dimension

deleted

string

is pattern deleted ?

dimension

deleted

string

is product set deleted?

dimension

deleted

string

is sitelink deleted ?

dimension

deleted

string

is insterest deleted?

dimension

deletedSitelinkInGroup

string

is sitelink in group deleted ?

dimension

description

string

Description

dimension

deviceDesktop

string

Is targeting on desktop enabled?

dimension

deviceMobil

string

Is targeting on mobile enabled?

dimension

deviceOther

string

Is targeting on other devices enabled?

dimension

deviceTablet

string

Is targeting on tablet enabled?

dimension

disabled

string

is keyword disabled ?

dimension

endDate

datetime

Campaign end date

dimension

exhaustedBudget

long

missed impressions because of exhausted budget

metric

exhaustedBudgetShare

long

missed impressions because of exhausted shared budget

metric

exhaustedTotalBudget

currency

If campaign total budget is set, how much of it is exhausted (in halers)

metric

finalUrl

string

Final URL

dimension

fulltext

string

is it fulltext campaign?

dimension

group.createDate

datetime

Group's create date

dimension

group.deleteDate

datetime

Group's delete date

dimension

group.deleted

string

Is group deleted?

dimension

group.id

string

Group's id

dimension

group.maxCpc

currency

maximum cpc for group's targeting

metric

group.maxCpcContext

currency

maximum cpc on Context network for group's targeting

metric

group.maxCpt

currency

maximum cpt(Cost per Thousand) for group's targeting

metric

group.name

string

Group's name

dimension

group.status

string

group status

dimension

group.statusId

string

group status id

dimension

headline1

string

Headline 1

dimension

headline2

string

Headline 2

dimension

height

float

Banner's height

metric

id

string

banner id

dimension

id

string

campaign id

dimension

id

string

ad's id

dimension

id

string

Group's id

dimension

id

string

keyword id

dimension

id

string

Pattern id

dimension

id

string

product set id

dimension

id

string

sitelink id

dimension

id

string

interest id

dimension

id

string

intend id

dimension

id

string

theme id

dimension

image.height

float

Image height

metric

image.id

string

Image id

dimension

image.size

float

Image size

metric

image.url

string

Image URL

dimension

image.width

float

Image width

metric

imageLandscapeLogo.height

float

Landscape image height

metric

imageLandscapeLogo.id

string

Landscape image id

dimension

imageLandscapeLogo.size

float

Landscape image size

metric

imageLandscapeLogo.url

string

Landscape image URL

dimension

imageLandscapeLogo.width

float

Landscape image width

metric

imageLogo.height

float

Logo image height

metric

imageLogo.id

string

Logo image id

dimension

imageLogo.size

float

Logo image size

metric

imageLogo.url

string

Logo image URL

dimension

imageLogo.width

float

Logo image width

metric

imageSquare.height

float

Square image height

metric

imageSquare.id

string

Square image id

dimension

imageSquare.size

float

Square image size

metric

imageSquare.url

string

Square image URL

dimension

imageSquare.width

float

Square image width

metric

imageType

string

Image type

dimension

imageUrl

string

Temporary url for file data

dimension

impressionMoney

currency

money paid for impressions

metric

impressionTrackingTemplate

string

Impression tracking template

dimension

impressions

long

Number of impressions

metric

impressionsFtx

long

impressions in fulltext network

metric

indexDate

string

Pattern index date

dimension

indexDate

dat

index date

dimension

ish

long

not missed impressions percentage in fulltext network

metric

ish

long

not missed impressions percentage

metric

ish

long

not missed impressions percentage in fulltext network

metric

ishContext

long

not missed impressions percentage on context network

metric

ishSum

long

not missed impressions percentage in both networks

metric

keyword.cpc

currency

maximum cpc set exactly for keyword

metric

keyword.createDate

datetime

create date

dimension

keyword.deleteDate

datetime

delete date

dimension

keyword.deleted

string

is keyword deleted ?

dimension

keyword.disabled

string

is keyword disabled?

dimension

keyword.id

string

keyword id

dimension

keyword.matchType

string

keyword's match type

dimension

keyword.matchTypeId

string

keyword's match type id

dimension

keyword.maxCpc

currency

maximum cpc used by keyword

metric

keyword.name

string

keyword itself

dimension

keyword.status

string

parent keyword status

dimension

keyword.statusId

string

parent keyword status id

dimension

keyword.url

string

keyword url

dimension

keyword.urlId

string

keyword url id

dimension

longLine

string

Long line

dimension

lowQuality

string

entity has low quality(lot missed impressions because of low cpc or relevancy

dimension

matchType

string

keyword's match type id

dimension

matchTypeId

string

keyword's match type

dimension

maxCpc

currency

maximum cpc for group's targeting

metric

maxCpc

currency

cpc set for theme(group settings taken into account)

metric

maxCpcContext

currency

maximum cpc on Context network for group's targeting

metric

maxCpt

currency

maximum cpt(Cost per Thousand) for group's targeting

metric

maxCpt

currency

cpm set for theme(group settings taken into account)

metric

maxUserDailyImpressions

long

max impressions per day for ads within this group

metric

missImpressions

long

missed impressions

metric

missedPrice

currency

not paid money because of lost impressions due to exhausted budget or stopped schedule

metric

mobileFinalUrl

string

Final URL

dimension

mobileFinalUrl

string

Mobile Final URL

dimension

name

string

Campaign name

dimension

name

string

Group's name

dimension

name

string

keyword itself

dimension

name

string

sitelink itself

dimension

path1

string

Part path 1

dimension

path2

string

Part path 2

dimension

pattern

string

Pattern name

dimension

paymentMethod

string

Payment method

dimension

plaType

string

dimension

pno

currency

Cost Of Sale(COS)

metric

premiseId

string

firmy premise ID for ad

dimension

premiseMode

string

mode for firmy premise for ad

dimension

premiseModeId

string

mode ID for firmy premise for ad

dimension

quality

string

quality

dimension

qualityHistogram

string

quality histogram

dimension

query

string

query string

dimension

sensitivity

string

ad's sensitivity

dimension

sensitivity

string

group's sensitivity

dimension

shortLine

string

Short line

dimension

startDate

datetime

Campaign start date

dimension

status

string

status of the ad(set by user)

dimension

status

string

campaign status

dimension

status

string

status

dimension

status

string

status of the interest(set by user)

dimension

status

string

status of the intend(set by user)

dimension

statusId

string

status id

dimension

stoppedBySchedule

long

missed impressions because of campaign schedule

metric

totalBudget

currency

Campaign total budget (if set; in halers)

metric

totalClicks

long

Total allowed clicks for campaign

metric

totalClicksFrom

datetime

Date from the total budget for clicks is counted

dimension

totalMoney

currency

total money paid(for clicks and impressions)

metric

totalMoney

currency

total money paid

metric

trackingTemplate

long

Tracking template

dimension

transactions

long

Number of transactions

metric

underForestThreshold

long

missed impressions because of low relevancy

metric

underForestThreshold

long

missed impressions because of low rank

metric

underLowerThreshold

long

missed impressions because of low cpc

metric

underLowerThreshold

long

missed impressions because of low cpc (obsolete)

metric

url

string

keyword url

dimension

url

string

sitelink url

dimension

urlId

string

sitelink url id

dimension

user.id

string

Owner's user's id.

dimension

value

float

conversions value

metric

width

float

Banner's width

metric