Sklik: Most-used fields

The table below gives information about most-used fields that you can import from Sklik. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	The unique identifier for the Sklik account, often referred to as the user ID in the API.	dimension
account_name	account_name	The name of the Sklik advertising account. While the API primarily uses an account ID (customer_id or userId), this field represents the human-readable name associated with the advertising account.	dimension
adSelection	adSelection	Ad selection strategy for the campaign, determining how ads are chosen for display. Possible values include ‘weighted’ (preferring ads with higher CTR), ‘random’, ‘cpa’ (preferring ads with lower CPA), and ‘cos’ (preferring ads with lower CTR).	dimension
avgCpc	avgCpc	Average cost per click (CPC) incurred for ads.	metric
avgPos	avgPos	Average position of the ad in search results or on display networks.	metric
budget.dayBudget	budget.dayBudget	The daily budget value allocated for the campaign.	dimension
budget.name	budget.name		dimension
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.startDate	campaign.startDate	The start date for the campaign.	dimension
campaign.totalBudget	campaign.totalBudget	The total budget set for the campaign, specified in halers.	metric
campaign.totalBudgetFrom	campaign.totalBudgetFrom	The date from which the campaign’s total budget is counted.	dimension
campaign.totalClicks	campaign.totalClicks	The total allowed clicks for the campaign.	dimension
clickMoney	clickMoney	The total amount of money paid specifically for clicks.	metric
clicks	clicks	The total number of clicks recorded.	metric
conversionValue	conversionValue	The total value generated from recorded conversions.	metric
conversions	conversions	The total number of conversions recorded, indicating how many times a user completed a desired action (e.g., an order or registration).	metric
ctr	ctr	The Click-Through Rate (CTR) represents the ratio of clicks to impressions. It is a key performance indicator used to measure the effectiveness of an ad or keyword. A higher CTR indicates that more users found the ad relevant and clicked on it after seeing it.	metric
date	date	The start date of the given reporting period, which depends on the selected granularity.	dimension
devicesPriceRatio.desktop	devicesPriceRatio.desktop		metric
devicesPriceRatio.mobile	devicesPriceRatio.mobile		metric
devicesPriceRatio.other	devicesPriceRatio.other		metric
devicesPriceRatio.tablet	devicesPriceRatio.tablet		metric
granularity	granularity	The aggregation level for statistical data, such as total, daily, weekly, monthly, quarterly, or yearly.	dimension
id	id	A unique identifier for the entity. In the context of ad reports, this is the ad’s ID. For campaigns, it’s the campaign’s ID. For groups, it’s the group’s ID.	dimension
impressionMoney	impressionMoney	Total price paid for displaying ads, covering both clicks and impressions.	metric
impressions	impressions	The total number of times an ad was displayed.	metric
name	name	The name of the entity. This can refer to a campaign name, ad name, or conversion name, used for identification and display.	dimension
startDate	startDate	The start date of the campaign.	dimension
status	status	The operational status of an entity, such as a campaign or ad. This can be user-defined or system-defined (e.g., active, suspended, deleted, preparing, complete, error).	dimension
totalBudget	totalBudget	The overall total budget for the campaign, specified in halers.	dimension
totalClicks	totalClicks	The total number of clicks allowed for the campaign.	dimension
totalMoney	totalMoney	The total amount of money paid for displaying ads, covering both clicks and impressions.	metric
transactions	transactions	The total number of transactions recorded.	metric
type	type	The type of the entity. For campaigns, this can be ‘fulltext’, ‘context’, ‘product’, ‘video’, ‘simple’, or ‘zbozi’. For ads, it indicates the ad’s type (e.g., ‘eta’, ‘combined’, ‘branding’, ‘dynamicBanner’). For conversions, it specifies the conversion type.	dimension