Sklik: Most-used fields#
The table below gives information about most-used fields that you can import from Sklik. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
account_id Dimension
The unique identifier for the Sklik account, often referred to as the user ID in the API.
account_name Dimension
The name of the Sklik advertising account. While the API primarily uses an account ID (customer_id or userId), this field represents the human-readable name associated with the advertising account.
adSelection Dimension
The method used for selecting which ads to display within the campaign.
avgCpc Metric
The average cost per click (CPC), representing the average price paid for each click on an advertisement.
avgPos Metric
The average position of an advertisement in the display format.
budget.dayBudget Dimension
The daily budget value allocated for the campaign.
budget.name Dimension
The name of the budget associated with the campaign.
campaign.name Dimension
The name of the campaign.
campaign.startDate Dimension
The start date for the campaign.
campaign.totalBudget Metric
The total budget set for the campaign, specified in halers.
campaign.totalBudgetFrom Dimension
The date from which the campaign's total budget is counted.
campaign.totalClicks Dimension
The total allowed clicks for the campaign.
clickMoney Metric
The total amount of money paid specifically for clicks.
clicks Metric
The total number of clicks recorded.
conversionValue Metric
The total value generated from all conversions.
conversions Metric
The total number of conversions, indicating how many times a user completed a desired action, such as making an order.
ctr Metric
The Click-Through Rate (CTR) represents the ratio of clicks to impressions. It is a key performance indicator used to measure the effectiveness of an ad or keyword. A higher CTR indicates that more users found the ad relevant and clicked on it after seeing it.
date Dimension
The start date of the given reporting period, which depends on the selected granularity.
devicesPriceRatio.desktop Metric
The specific ratio of maximum Cost Per Click (CPC) or Cost Per Thousand impressions (CPT) for desktop devices.
devicesPriceRatio.mobile Metric
The specific ratio of maximum Cost Per Click (CPC) or Cost Per Thousand impressions (CPT) for mobile devices.
devicesPriceRatio.other Metric
The specific ratio of maximum Cost Per Click (CPC) or Cost Per Thousand impressions (CPT) for other device types.
devicesPriceRatio.tablet Metric
The specific ratio of maximum Cost Per Click (CPC) or Cost Per Thousand impressions (CPT) for tablet devices.
exhaustedTotalBudget Metric
The amount of the campaign's total budget that has been exhausted, measured in halers. This field is relevant if a total budget is set for the campaign.
granularity Dimension
The aggregation level for statistical data, such as total, daily, weekly, monthly, quarterly, or yearly.
id Dimension
A unique identifier for the entity. In the context of ad reports, this is the ad's ID. For campaigns, it's the campaign's ID. For groups, it's the group's ID.
impressionMoney Metric
The total cost incurred specifically for displaying ad impressions. This is a component of the total price paid for displaying ads, which can include both clicks and impressions.
impressions Metric
The total number of times an ad was displayed.
name Dimension
The name of the advertising entity, such as an ad, ad group, or campaign.
startDate Dimension
The start date of the campaign.
status Dimension
The operational status of an advertising entity, as set by the user or system (e.g., for an ad).
totalBudget Dimension
The overall total budget for the campaign, specified in halers.
totalBudgetFrom Dimension
The date from which the campaign's total money budget is calculated.
totalClicks Dimension
The total number of clicks allowed for the campaign.
totalClicksFrom Dimension
The date from which the campaign's total click budget is calculated.
totalMoney Metric
The total amount of money paid for displaying ads, covering both clicks and impressions.
transactions Metric
The total number of transactions recorded.
type Dimension
The classification or category of an advertising entity, such as the type of ad (e.g., extended, combined, branding) or conversion.