Sklik: Most-used fields

The table below gives information about most-used fields that you can import from Sklik. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	The unique identifier for the Sklik account, often referred to as the user ID in the API.	dimension
account_name	account_name	The name of the Sklik advertising account. While the API primarily uses an account ID (customer_id or userId), this field represents the human-readable name associated with the advertising account.	dimension
adStatus	adStatus	The system-determined operational status of the ad.	dimension
adType	adType	Type of the ad, such as extended text ad (eta), combined ad, branding ad, or dynamic banner ad.	dimension
avgCpc	avgCpc	Average cost for one click.	metric
avgPos	avgPos	Average position in display format.	metric
budget.dayBudget	budget.dayBudget	The daily budget value allocated for the campaign.	metric
budget.name	budget.name	The name of the associated budget.	dimension
campaign.actualClicks	campaign.actualClicks	The actual number of clicks recorded for the campaign.	metric
campaign.createDate	campaign.createDate	The date when the campaign was created.	dimension
campaign.deleteDate	campaign.deleteDate	The date when the campaign was deleted.	dimension
campaign.deleted	campaign.deleted	Indicates whether the campaign has been deleted.	dimension
campaign.endDate	campaign.endDate	The end date for the campaign.	dimension
campaign.id	campaign.id	The unique identifier for the campaign.	metric
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.startDate	campaign.startDate	The start date for the campaign.	dimension
campaign.status	campaign.status	The current operational status of the campaign (e.g., active, suspended, deleted).	dimension
campaign.statusId	campaign.statusId	Numerical identifier for the campaign’s status. It corresponds to the campaign’s textual status.	metric
campaign.totalBudget	campaign.totalBudget	The total budget set for the campaign, specified in halers.	metric
campaign.totalBudgetFrom	campaign.totalBudgetFrom	The date from which the campaign’s total budget is counted.	dimension
campaign.totalClicks	campaign.totalClicks	The total allowed clicks for the campaign.	dimension
campaign.totalClicksFrom	campaign.totalClicksFrom	The date from which the campaign’s total click budget is counted.	dimension
clickMoney	clickMoney	The total amount of money paid specifically for clicks.	metric
clicks	clicks	The total number of clicks recorded.	metric
clickthruUrl	clickthruUrl	The URL to which the user is redirected after clicking on the displayed ad.	dimension
conversionValue	conversionValue	The total value generated from conversions.	metric
conversions	conversions	The total number of conversions (e.g., orders, registrations) recorded.	metric
createDate	createDate	The date when the entity (ad, campaign, or group) was created.	dimension
ctr	ctr		metric
date	date	The start date of the given reporting period, which depends on the selected granularity.	dimension
deleted	deleted	Indicates whether the entity (ad, campaign, or group) has been deleted.	dimension
finalUrl	finalUrl	The final landing page URL for the ad.	dimension
granularity	granularity	The aggregation level for statistical data, such as total, daily, weekly, monthly, quarterly, or yearly.	dimension
group.id	group.id	The unique identifier for the ad group.	metric
group.name	group.name	The name of the ad group.	dimension
id	id	A unique identifier for the entity. In the context of ad reports, this is the ad’s ID. For campaigns, it’s the campaign’s ID. For groups, it’s the group’s ID.	dimension
impressionMoney	impressionMoney	The total amount of money paid specifically for impressions.	metric
impressions	impressions	The total number of times an ad was displayed.	metric
name	name	The name of the specific advertising entity (e.g., campaign, ad group, keyword, or ad). This field is used for identification and display purposes within Sklik reports and management interfaces.	dimension
startDate	startDate	The start date of the campaign.	dimension
status	status	The user-defined status of the entity. For ads, this is the ad’s status set by the user. For groups, it’s the group’s status.	dimension
statusId	statusId	Numerical identifier for the status of an entity. For groups, it corresponds to the textual group status.	metric
totalBudget	totalBudget	The overall total budget for the campaign, specified in halers.	dimension
totalBudgetFrom	totalBudgetFrom	The date from which the total money budget is calculated.	dimension
totalClicks	totalClicks	The total number of clicks allowed for the campaign.	dimension
totalClicksFrom	totalClicksFrom	The date from which the total click budget is calculated.	dimension
totalMoney	totalMoney	The total amount of money paid for displaying ads, covering both clicks and impressions.	metric
transactions	transactions	The total number of transactions recorded.	metric