Sklik: Most-used fields

The table below gives information about most-used fields that you can import from Sklik. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	The unique identifier for the Sklik account, often referred to as the user ID in the API.	dimension
account_name	account_name	The name of the Sklik advertising account. While the API primarily uses an account ID (customer_id or userId), this field represents the human-readable name associated with the advertising account.	dimension
budget.dayBudget	budget.dayBudget	The daily budget value allocated for the campaign.	metric
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.startDate	campaign.startDate	The start date for the campaign.	dimension
campaign.totalBudget	campaign.totalBudget	The total budget set for the campaign, specified in halers.	metric
campaign.totalBudgetFrom	campaign.totalBudgetFrom	The date from which the campaign’s total budget is counted.	dimension
campaign.totalClicks	campaign.totalClicks	The total allowed clicks for the campaign.	dimension
clickMoney	clickMoney	The total amount of money paid specifically for clicks.	metric
clicks	clicks	The total number of clicks recorded.	metric
ctr	ctr	The Click-Through Rate (CTR) represents the ratio of clicks to impressions. It is a key performance indicator used to measure the effectiveness of an ad or keyword. A higher CTR indicates that more users found the ad relevant and clicked on it after seeing it.	metric
date	date	The start date of the given reporting period, which depends on the selected granularity.	dimension
granularity	granularity	The aggregation level for statistical data, such as total, daily, weekly, monthly, quarterly, or yearly.	dimension
id	id	A unique identifier for the entity. In the context of ad reports, this is the ad’s ID. For campaigns, it’s the campaign’s ID. For groups, it’s the group’s ID.	dimension
impressions	impressions	The total number of times an ad was displayed.	metric
startDate	startDate	The start date of the campaign.	dimension
totalBudget	totalBudget	The overall total budget for the campaign, specified in halers.	metric
totalClicks	totalClicks	The total number of clicks allowed for the campaign.	dimension
totalMoney	totalMoney	The total amount of money paid for displaying ads, covering both clicks and impressions.	metric
transactions	transactions	The total number of transactions recorded.	metric