StackAdapt
The table below gives information about all the data fields that you can import from StackAdapt.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
advertiser_id |
Advertiser ID. |
dimension |
|
|
|
advertiser_name |
The name of the advertiser. |
dimension |
|
|
|
atos |
Advantage/TASA Open Standard (reading management software offered jointly by Advantage Learning Systems and Touchstone Applied Science Associates) |
metric |
|
|
|
campaign |
The name of the campaign. |
dimension |
|
|
|
campaign_type |
The type of the campaign. |
dimension |
|
|
|
click |
The number of clicks. |
metric |
|
|
|
click_url |
URL of the click. |
dimension |
|
|
|
conv |
Number of conversions. |
metric |
|
|
|
cost |
Total amount of costs. |
metric |
|
|
|
ctr |
Number of clicks devided by impressions. |
metric |
|
|
|
cvr |
Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects. |
metric |
|
|
|
date |
Date. |
dimension |
|
|
|
ecpa |
eCPA is effective cost per action. |
metric |
|
|
|
ecpc |
eCPC is effective cost per click. |
metric |
|
|
|
ecpe |
eCPE is effective cost per engagement. |
metric |
|
|
|
ecpm |
eCPM is effective cost per thousand advertising impressions. |
metric |
|
|
|
ecpv |
eCPV is effective cost per view. |
metric |
|
|
|
heading |
Something that forms or serves as a head. |
dimension |
|
|
|
imp |
The number of impressions. |
metric |
|
|
|
line_item_id |
The id of the line item. |
metric |
|
|
|
line_item_name |
The name of the line item. |
dimension |
|
|
|
nativead |
Native ad model. |
dimension |
|
|
|
page_time |
Time spent on one page. |
metric |
|
|
|
tagline |
Tags. |
dimension |
|
|
|
time_segment |
Can be hourly/daily/total. |
dimension |
|