StackAdapt

The table below gives information about all the data fields that you can import from StackAdapt.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Data Type	Description	Use in Adverity
advertiser_id	string	Advertiser ID.	dimension
advertiser_name	string	The name of the advertiser.	dimension
atos	long	Advantage/TASA Open Standard (reading management software offered jointly by Advantage Learning Systems and Touchstone Applied Science Associates)	metric
campaign	string	The name of the campaign.	dimension
campaign_type	string	The type of the campaign.	dimension
click	long	The number of clicks.	metric
click_url	string	URL of the click.	dimension
conv	long	Number of conversions.	metric
cost	float	Total amount of costs.	metric
ctr	float	Number of clicks devided by impressions.	metric
cvr	long	Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects.	metric
date	date	Date.	dimension
ecpa	long	eCPA is effective cost per action.	metric
ecpc	float	eCPC is effective cost per click.	metric
ecpe	long	eCPE is effective cost per engagement.	metric
ecpm	float	eCPM is effective cost per thousand advertising impressions.	metric
ecpv	long	eCPV is effective cost per view.	metric
heading	string	Something that forms or serves as a head.	dimension
imp	long	The number of impressions.	metric
line_item_id	long	The id of the line item.	metric
line_item_name	string	The name of the line item.	dimension
nativead	string	Native ad model.	dimension
page_time	long	Time spent on one page.	metric
tagline	string	Tags.	dimension
time_segment	string	Can be hourly/daily/total.	dimension