Stackadapt: Most-used fields

The table below gives information about most-used fields that you can import from Stackadapt. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign	Campaign	The name of the advertising campaign.	dimension
acomp_25	acomp_25	The number of audio plays that completed at least 25% of the audio.	metric
acomp_50	acomp_50	The number of audio plays that completed at least 50% of the audio.	metric
acomp_75	acomp_75	The number of audio plays that completed at least 75% of the audio.	metric
advertiser_id	advertiser_id	A unique identifier for the advertiser.	dimension
advertiser_name	advertiser_name	The name of the advertiser.	dimension
atos	atos	The average time users spent on the landing page or site after clicking an ad.	metric
campaign	campaign	The name of the advertising campaign.	dimension
campaign_id	campaign_id	A unique identifier for the advertising campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_type	campaign_type	The type or category of the advertising campaign.	dimension
channel	channel	The advertising channel used for the campaign.	dimension
click	click	The number of clicks on the ad.	metric
click_url	click_url	The URL where users are directed after clicking the ad.	dimension
conv	conv	The total number of conversions.	metric
conv_click	conv_click	The number of conversions attributed to clicks.	metric
conv_rev	conv_rev	The revenue generated from conversions.	metric
conversion_tracker_id	conversion_tracker_id	A unique identifier for the conversion tracker.	dimension
conversion_tracker_name	conversion_tracker_name	The name of the conversion tracker configured in StackAdapt.	dimension
cost	cost	The total cost incurred for the ad campaign.	metric
country	country	The country where the ad was displayed or the user is located.	dimension
creatives	creatives	The advertising assets such as images, videos, or text used in a campaign.	dimension
ctr	ctr	The Click-Through Rate, calculated as clicks divided by impressions.	metric
cvr	cvr	Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects.	metric
date	date	The date for which the data is reported, corresponding to the start time of the granularity.	dimension
demographics_segment	demographics_segment	The demographic segment targeted by the campaign.	dimension
devicetype	devicetype	The type of device on which the ad was displayed (e.g., mobile, desktop, tablet).	dimension
ecpa	ecpa	eCPA is effective cost per action.	metric
ecpc	ecpc	eCPC is effective cost per click.	metric
ecpe	ecpe	eCPE is effective cost per engagement.	metric
ecpm	ecpm	eCPM is effective cost per thousand advertising impressions.	metric
ecpv	ecpv	eCPV is effective cost per view.	metric
end_date	end_date	The end date of the reporting period.	dimension
engage_rate	engage_rate	The rate at which users engage with the ad or content.	metric
heading	heading	The heading text used in the ad creative.	dimension
imp	imp	The number of impressions, representing how many times an ad was displayed.	metric
line_item	line_item	A specific component or item within an advertising campaign.	dimension
line_item_id	line_item_id	The identifier of the line item.	dimension
line_item_name	line_item_name	The name of the line item.	dimension
native_ad_id	native_ad_id	The unique identifier for a native ad.	dimension
native_ad_type	native_ad_type	The specific type or format of the native ad creative.	dimension
nativead	nativead	Represents the native ad model.	dimension
page_start	page_start	The number of times a user has spent at least 2 seconds on the site after clicking the ad.	metric
page_time	page_time	Time spent on one page.	metric
page_time_15s	page_time_15s	Time spent on a page, specifically measured for durations of 15 seconds or more.	metric
region	region	The geographical region (e.g., state, province) where the ad was displayed or the user is located.	dimension
revenue	revenue	The revenue generated from conversions.	metric
roas	roas	Return On Ad Spend, a metric indicating the revenue generated for each dollar spent on advertising.	metric
start_date	start_date	The start date of the reporting period.	dimension
tagline	tagline	The tagline text used in the ad creative.	dimension
time_on_site	time_on_site	The average time users spent on the landing page or site after clicking an ad.	metric
time_segment	time_segment	The time granularity for reporting, can be hourly, daily, or total.	dimension
unique_imp	unique_imp	The number of unique users who saw an ad impression.	metric
user_id	user_id	A unique identifier for a user.	dimension
vcomp_0	vcomp_0	The number of times a video view has started.	metric
vcomp_25	vcomp_25	The number of video plays that completed at least 25% of the video.	metric
vcomp_50	vcomp_50	The number of video plays that completed at least 50% of the video.	metric
vcomp_75	vcomp_75	The number of video plays that completed at least 75% of the video.	metric
vcomp_95	vcomp_95	The number of times a video has been watched to at least 95% completion.	metric
vcomp_rate	vcomp_rate	The rate of video completion.	metric