Stackadapt: Most-used fields#
The table below gives information about most-used fields that you can import from Stackadapt. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Campaign Dimension
The name of the advertising campaign.
acomp_0 Metric
The number of audio plays that have started.
acomp_25 Metric
The number of audio plays that completed at least 25% of the audio.
acomp_50 Metric
The number of audio plays that completed at least 50% of the audio.
acomp_75 Metric
The number of audio plays that completed at least 75% of the audio.
advertiser_id Dimension
A unique identifier for the advertiser.
advertiser_name Dimension
The name of the advertiser.
atos Metric
The average time users spent on the landing page or site after clicking an ad.
campaign Dimension
The name of the advertising campaign.
campaign_id Dimension
A unique identifier for the advertising campaign.
campaign_name Dimension
The name of the advertising campaign.
campaign_type Dimension
The type or category of the advertising campaign.
channel Dimension
The advertising channel used for the campaign.
click Metric
The number of clicks on the ad.
click_url Dimension
The URL used in the ad creative to direct users to a specific website or landing page.
conv Metric
The total number of conversions.
conv_click Metric
The number of conversions attributed to clicks.
conv_cost Metric
The total cost incurred that is attributed to conversions.
conv_imp Metric
The number of impressions that led to a conversion.
conv_rev Metric
The revenue generated from conversions.
cost Metric
The total cost incurred for the ad campaign.
cpm_cost Metric
The effective cost per thousand advertising impressions.
creatives Dimension
A collection of advertising assets, such as images, videos, headings, and taglines, that constitute an ad unit.
ctr Metric
The Click-Through Rate, calculated as clicks divided by impressions.
cvr Metric
Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects.
date Dimension
The date for which the data is reported, corresponding to the start time of the granularity.
ecpa Metric
eCPA is effective cost per action.
ecpc Metric
eCPC is effective cost per click.
ecpe Dimension
eCPE is effective cost per engagement.
ecpm Metric
eCPM is effective cost per thousand advertising impressions.
ecpv Dimension
eCPV is effective cost per view.
end_date Dimension
The end date of the reporting period.
engage_rate Dimension
The rate at which users engage with the ad or content.
heading Dimension
The main title or headline text used within the ad creative.
image_url Dimension
The URL of the image asset used in an advertising creative for native ads or other visual ad formats.
imp Metric
The number of impressions, representing how many times an ad was displayed.
line_item Dimension
A specific component or item within an advertising campaign.
line_item_id Dimension
The identifier of the line item.
line_item_name Dimension
The name of the line item.
native_ad_id Dimension
A unique identifier for the specific native ad creative.
native_ad_type Dimension
The classification or format of the native ad, indicating its specific type within native advertising campaigns.
nativead Dimension
The name of the ad creative used in a native advertising campaign.
page_start Metric
The number of times a user has spent at least 2 seconds on the site after clicking the ad.
page_time Metric
Time spent on one page.
page_time_120s Metric
The number of times a user has spent at least 120 seconds on a page after clicking an ad.
page_time_15s Metric
Time spent on a page, specifically measured for durations of 15 seconds or more.
page_time_300s Metric
The number of times a user has spent at least 300 seconds on a page after clicking an ad.
page_time_30s Metric
The number of times a user has spent at least 30 seconds on a page after clicking an ad.
page_time_5s Metric
The number of times a user has spent at least 5 seconds on a page after clicking an ad.
page_time_60s Metric
The number of times a user has spent at least 60 seconds on a page after clicking an ad.
page_time_900s Metric
The number of times a user has spent at least 900 seconds on a page after clicking an ad.
page_view Metric
Represents the total number of times an ad or content was displayed on a webpage. This is a key performance indicator for gauging content visibility.
revenue Metric
The revenue generated from conversions.
roas Metric
Return On Ad Spend, a metric indicating the revenue generated for each dollar spent on advertising.
start_date Dimension
The start date of the reporting period.
tagline Dimension
The short descriptive text or slogan used in the ad creative, often appearing below the heading.
time_on_site Metric
The average time users spent on the landing page or site after clicking an ad.
time_segment Dimension
The time granularity for reporting, can be hourly, daily, or total.
unique_imp Metric
The number of unique users who saw an ad impression.
user_id Dimension
A unique identifier for a user.
vcomp_0 Metric
The number of times a video view has started.
vcomp_25 Metric
The number of video plays that completed at least 25% of the video.
vcomp_50 Metric
The number of video plays that completed at least 50% of the video.
vcomp_75 Metric
The number of video plays that completed at least 75% of the video.
vcomp_95 Metric
The number of times a video has been watched to at least 95% completion.
vcomp_rate Metric
The rate of video completion.