Stackadapt: Most-used fields#
The table below gives information about most-used fields that you can import from Stackadapt. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Advertiser |
Advertiser |
The name of the advertiser. |
dimension |
Campaign |
Campaign |
The name of the advertising campaign. |
dimension |
Campaign ID |
Campaign ID |
A unique identifier for the advertising campaign. |
metric |
acomp_25 |
acomp_25 |
The number of audio plays that completed at least 25% of the audio. |
metric |
acomp_50 |
acomp_50 |
The number of audio plays that completed at least 50% of the audio. |
metric |
acomp_75 |
acomp_75 |
The number of audio plays that completed at least 75% of the audio. |
metric |
ad_size |
ad_size |
The dimensions of the ad creative, such as width and height. This field refers to either image or video creative sizes. |
dimension |
advertiser_id |
advertiser_id |
A unique identifier for the advertiser. |
dimension |
advertiser_name |
advertiser_name |
The name of the advertiser. |
dimension |
atos |
atos |
The average time users spent on the landing page or site after clicking an ad. |
metric |
audience |
audience |
The targeted group of individuals for an advertising campaign. |
dimension |
campaign |
campaign |
The name of the advertising campaign. |
dimension |
campaign_id |
campaign_id |
A unique identifier for the advertising campaign. |
dimension |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
campaign_type |
campaign_type |
The type or category of the advertising campaign. |
dimension |
channel |
channel |
The advertising channel used for the campaign. |
dimension |
channel_name |
channel_name |
The name of the advertising channel used for the campaign. |
dimension |
click |
click |
The number of clicks on the ad. |
metric |
click_url |
click_url |
The URL where users are directed after clicking the ad. |
dimension |
conv |
conv |
The total number of conversions. |
metric |
conv_click |
conv_click |
The number of conversions attributed to clicks. |
metric |
conv_cost |
conv_cost |
The cost incurred per conversion. |
metric |
conv_imp |
conv_imp |
The number of conversions attributed to impressions. |
metric |
conv_rev |
conv_rev |
The revenue generated from conversions. |
dimension |
conversion_tracker_id |
conversion_tracker_id |
A unique identifier for the conversion tracker. |
dimension |
conversion_tracker_name |
conversion_tracker_name |
The name of the conversion tracker configured in StackAdapt. |
dimension |
cost |
cost |
The total cost incurred for the ad campaign. |
metric |
country |
country |
The country where the ad was displayed or the user is located. |
dimension |
cpm_cost |
cpm_cost |
The cost incurred per one thousand ad impressions (CPM). |
metric |
creative_name |
creative_name |
The name of the ad creative. |
dimension |
creative_size |
creative_size |
The dimensions of the creative asset, such as width and height. |
dimension |
creatives |
creatives |
The advertising assets such as images, videos, or text used in a campaign. |
dimension |
ctr |
ctr |
The Click-Through Rate, calculated as clicks divided by impressions. |
metric |
cvr |
cvr |
Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects. |
metric |
data_source |
data_source |
The origin of the data, indicating where it was collected from (e.g., StackAdapt API). |
dimension |
date |
date |
The date for which the data is reported, corresponding to the start time of the granularity. |
dimension |
demographics_segment |
demographics_segment |
The demographic segment targeted by the campaign. |
dimension |
devicetype |
devicetype |
The type of device on which the ad was displayed (e.g., mobile, desktop, tablet). |
dimension |
ecpa |
ecpa |
eCPA is effective cost per action. |
metric |
ecpc |
ecpc |
eCPC is effective cost per click. |
metric |
ecpe |
ecpe |
eCPE is effective cost per engagement. |
metric |
ecpm |
ecpm |
eCPM is effective cost per thousand advertising impressions. |
metric |
ecpv |
ecpv |
eCPV is effective cost per view. |
metric |
end_date |
end_date |
The end date of the reporting period. |
dimension |
engage_rate |
engage_rate |
The rate at which users engage with the ad or content. |
metric |
heading |
heading |
The heading text used in the ad creative. |
dimension |
image_url |
image_url |
The URL of the image creative used in the ad. |
dimension |
imp |
imp |
The number of impressions, representing how many times an ad was displayed. |
metric |
line_item |
line_item |
A specific component or item within an advertising campaign. |
dimension |
line_item_id |
line_item_id |
The identifier of the line item. |
dimension |
line_item_name |
line_item_name |
The name of the line item. |
dimension |
medium |
medium |
The general category of the advertising channel, such as social, email, or display. |
dimension |
native_ad_id |
native_ad_id |
The unique identifier for a native ad. |
dimension |
native_ad_type |
native_ad_type |
The specific type or format of the native ad creative. |
dimension |
nativead |
nativead |
Represents the native ad model. |
dimension |
page_start |
page_start |
The number of times a user has spent at least 2 seconds on the site after clicking the ad. |
metric |
page_time |
page_time |
Time spent on one page. |
metric |
page_time_15s |
page_time_15s |
Time spent on a page, specifically measured for durations of 15 seconds or more. |
metric |
page_view |
page_view |
The number of times a page was viewed. |
metric |
region |
region |
The geographical region (e.g., state, province) where the ad was displayed or the user is located. |
dimension |
revenue |
revenue |
The revenue generated from conversions. |
metric |
roas |
roas |
Return On Ad Spend, a metric indicating the revenue generated for each dollar spent on advertising. |
metric |
source |
source |
The origin of traffic or data, such as a search engine or specific website. |
dimension |
start_date |
start_date |
The start date of the reporting period. |
dimension |
tagline |
tagline |
The tagline text used in the ad creative. |
dimension |
time_on_site |
time_on_site |
The average time users spent on the landing page or site after clicking an ad. |
metric |
time_segment |
time_segment |
The time granularity for reporting, can be hourly, daily, or total. |
dimension |
total_conversions |
total_conversions |
The total number of conversions recorded. |
metric |
unique_imp |
unique_imp |
The number of unique users who saw an ad impression. |
metric |
user_id |
user_id |
A unique identifier for a user. |
dimension |
vcomp_0 |
vcomp_0 |
The number of times a video view has started. |
metric |
vcomp_25 |
vcomp_25 |
The number of video plays that completed at least 25% of the video. |
metric |
vcomp_50 |
vcomp_50 |
The number of video plays that completed at least 50% of the video. |
metric |
vcomp_75 |
vcomp_75 |
The number of video plays that completed at least 75% of the video. |
metric |
vcomp_95 |
vcomp_95 |
The number of times a video has been watched to at least 95% completion. |
metric |
vcomp_rate |
vcomp_rate |
The rate of video completion. |
metric |