Stackadapt: Most-used fields#
The table below gives information about most-used fields that you can import from Stackadapt. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Advertiser |
Advertiser |
dimension |
|
Campaign |
Campaign |
dimension |
|
Campaign ID |
Campaign ID |
metric |
|
acomp_25 |
acomp_25 |
metric |
|
acomp_50 |
acomp_50 |
metric |
|
acomp_75 |
acomp_75 |
metric |
|
advertiser_id |
advertiser_id |
Advertiser ID. |
dimension |
advertiser_name |
advertiser_name |
The name of the advertiser. |
dimension |
atos |
atos |
Advantage/TASA Open Standard (reading management software offered jointly by Advantage Learning Systems and Touchstone Applied Science Associates) |
metric |
audience |
audience |
dimension |
|
campaign |
campaign |
The name of the campaign. |
dimension |
campaign_id |
campaign_id |
dimension |
|
campaign_name |
campaign_name |
dimension |
|
campaign_type |
campaign_type |
The type of the campaign. |
dimension |
channel |
channel |
dimension |
|
click |
click |
The number of clicks. |
metric |
click_url |
click_url |
URL of the click. |
dimension |
conv |
conv |
Number of conversions. |
metric |
conv_click |
conv_click |
metric |
|
conv_cost |
conv_cost |
metric |
|
conv_imp |
conv_imp |
metric |
|
conv_rev |
conv_rev |
dimension |
|
conversion_tracker_id |
conversion_tracker_id |
dimension |
|
cost |
cost |
Total amount of costs. |
metric |
country |
country |
dimension |
|
cpm_cost |
cpm_cost |
metric |
|
creative_name |
creative_name |
dimension |
|
creative_size |
creative_size |
dimension |
|
creatives |
creatives |
dimension |
|
ctr |
ctr |
Number of clicks devided by impressions. |
metric |
cvr |
cvr |
Cost Value Reconciliations (CVR) are carried out in order to monitor and measure expenditures against budgets on construction projects. |
metric |
data_source |
data_source |
dimension |
|
date |
date |
Date. |
dimension |
demographics_segment |
demographics_segment |
dimension |
|
devicetype |
devicetype |
dimension |
|
ecpa |
ecpa |
eCPA is effective cost per action. |
metric |
ecpc |
ecpc |
eCPC is effective cost per click. |
metric |
ecpe |
ecpe |
eCPE is effective cost per engagement. |
metric |
ecpm |
ecpm |
eCPM is effective cost per thousand advertising impressions. |
metric |
ecpv |
ecpv |
eCPV is effective cost per view. |
metric |
end_date |
end_date |
dimension |
|
engage_rate |
engage_rate |
metric |
|
heading |
heading |
Something that forms or serves as a head. |
dimension |
image_url |
image_url |
dimension |
|
imp |
imp |
The number of impressions. |
metric |
line_item |
line_item |
dimension |
|
line_item_id |
line_item_id |
The id of the line item. |
dimension |
line_item_name |
line_item_name |
The name of the line item. |
dimension |
medium |
medium |
dimension |
|
native_ad_id |
native_ad_id |
dimension |
|
nativead |
nativead |
Native ad model. |
dimension |
page_start |
page_start |
metric |
|
page_time |
page_time |
Time spent on one page. |
metric |
page_time_15s |
page_time_15s |
metric |
|
page_view |
page_view |
metric |
|
region |
region |
dimension |
|
revenue |
revenue |
metric |
|
roas |
roas |
metric |
|
source |
source |
dimension |
|
start_date |
start_date |
dimension |
|
tagline |
tagline |
Tags. |
dimension |
time_on_site |
time_on_site |
metric |
|
time_segment |
time_segment |
Can be hourly/daily/total. |
dimension |
total_conversions |
total_conversions |
metric |
|
unique_imp |
unique_imp |
metric |
|
user_id |
user_id |
dimension |
|
vcomp_0 |
vcomp_0 |
metric |
|
vcomp_25 |
vcomp_25 |
metric |
|
vcomp_50 |
vcomp_50 |
metric |
|
vcomp_75 |
vcomp_75 |
metric |
|
vcomp_95 |
vcomp_95 |
metric |
|
vcomp_rate |
vcomp_rate |
metric |