Taboola

The table below gives information about all the data fields that you can import from Taboola.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Data Type	Description	Use in Adverity
account_id	string	ID of the account in question	dimension
account_name	string	Human-readable account name	dimension
actions	long	Total number of actions (also referred to as conversions)	metric
campaign	string	ID of the campaign in question	dimension
campaign_name	string	Human-readable campaign name	dimension
clicks	long	Total number of clicks	metric
content_provider	string	Machine-readable provider name	dimension
content_provider_name	string	Human-readable content provider name	dimension
cpa	float	Average CAP (Cost Per Action). Calculated as Spend/Actions	metric
cpa_actions_num	long	Total number of actions (also referred to as conversions)	metric
cpa_conversion_rate	float	Average Conversion Rate. Calculated as Actions/Clicks	metric
cpc	float	Average CPC of total clicks. Calculated as Spend/Clicks	metric
cpm	float	Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions	metric
ctr	float	Average CTR (Clicks Through Rate). Calculated as Clicks/Impressions	metric
currency	currency	The currency for columns of type "money"	metric
cvr	float	Average Conversion Rate. Calculated as Actions/Clicks	metric
date	datetime	Exact date for day dimension. Beginning of period for week/month dimensions	dimension
impressions	long	Total number of impressions	metric
item	string	Unique ID of an item	dimension
item_name	string	The "display name" of an item (item.title)	dimension
roas	percentage	Return on ad spend - the total conversion value amount divided by the total ad spend	metric
site	string	Machine-readable site name	dimension
site_name	string	Human-readable site name	dimension
spent	float	Total spent amount	metric
thumbnail_url	string	The URL of the item's thumbnail	dimension
url	string	The URL of the item	dimension