Taboola
The table below gives information about all the data fields that you can import from Taboola.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
account_id |
ID of the account in question |
dimension |
|
|
|
account_name |
Human-readable account name |
dimension |
|
|
|
actions |
Total number of actions (also referred to as conversions) |
metric |
|
|
|
campaign |
ID of the campaign in question |
dimension |
|
|
|
campaign_name |
Human-readable campaign name |
dimension |
|
|
|
clicks |
Total number of clicks |
metric |
|
|
|
content_provider |
Machine-readable provider name |
dimension |
|
|
|
content_provider_name |
Human-readable content provider name |
dimension |
|
|
|
cpa |
Average CAP (Cost Per Action). Calculated as Spend/Actions |
metric |
|
|
|
cpa_actions_num |
Total number of actions (also referred to as conversions) |
metric |
|
|
|
cpa_conversion_rate |
Average Conversion Rate. Calculated as Actions/Clicks |
metric |
|
|
|
cpc |
Average CPC of total clicks. Calculated as Spend/Clicks |
metric |
|
|
|
cpm |
Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions |
metric |
|
|
|
ctr |
Average CTR (Clicks Through Rate). Calculated as Clicks/Impressions |
metric |
|
|
|
currency |
The currency for columns of type "money" |
metric |
|
|
|
cvr |
Average Conversion Rate. Calculated as Actions/Clicks |
metric |
|
|
|
date |
Exact date for day dimension. Beginning of period for week/month dimensions |
dimension |
|
|
|
impressions |
Total number of impressions |
metric |
|
|
|
item |
Unique ID of an item |
dimension |
|
|
|
item_name |
The "display name" of an item (item.title) |
dimension |
|
|
|
roas |
Return on ad spend - the total conversion value amount divided by the total ad spend |
metric |
|
|
|
site |
Machine-readable site name |
dimension |
|
|
|
site_name |
Human-readable site name |
dimension |
|
|
|
spent |
Total spent amount |
metric |
|
|
|
thumbnail_url |
The URL of the item's thumbnail |
dimension |
|
|
|
url |
The URL of the item |
dimension |
|