Taboola: Most-used fields

The table below gives information about most-used fields that you can import from Taboola. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Account ID	Account ID	dimension
Custom Conversions {PLACEHOLDER}: CPA	Custom Conversions {PLACEHOLDER}: CPA	metric
Custom Conversions {PLACEHOLDER}: CPA (Clicks)	Custom Conversions {PLACEHOLDER}: CPA (Clicks)	metric
Custom Conversions {PLACEHOLDER}: CPA (Views)	Custom Conversions {PLACEHOLDER}: CPA (Views)	metric
Custom Conversions {PLACEHOLDER}: CVR	Custom Conversions {PLACEHOLDER}: CVR	metric
Custom Conversions {PLACEHOLDER}: CVR (Clicks)	Custom Conversions {PLACEHOLDER}: CVR (Clicks)	metric
Custom Conversions {PLACEHOLDER}: CVR (Views)	Custom Conversions {PLACEHOLDER}: CVR (Views)	metric
Custom Conversions {PLACEHOLDER}: Conversions	Custom Conversions {PLACEHOLDER}: Conversions	metric
Custom Conversions {PLACEHOLDER}: Conversions (Clicks)	Custom Conversions {PLACEHOLDER}: Conversions (Clicks)	metric
Custom Conversions {PLACEHOLDER}: Conversions (Views)	Custom Conversions {PLACEHOLDER}: Conversions (Views)	metric
Custom Conversions {PLACEHOLDER}: Events	Custom Conversions {PLACEHOLDER}: Events	metric
Custom Conversions {PLACEHOLDER}: Events (Clicks)	Custom Conversions {PLACEHOLDER}: Events (Clicks)	metric
Custom Conversions {PLACEHOLDER}: Events (Views)	Custom Conversions {PLACEHOLDER}: Events (Views)	metric
Custom Conversions {PLACEHOLDER}: ROAS	Custom Conversions {PLACEHOLDER}: ROAS	metric
Custom Conversions {PLACEHOLDER}: ROAS (Clicks)	Custom Conversions {PLACEHOLDER}: ROAS (Clicks)	metric
Custom Conversions {PLACEHOLDER}: ROAS (Views)	Custom Conversions {PLACEHOLDER}: ROAS (Views)	metric
Custom Conversions {PLACEHOLDER}: Value	Custom Conversions {PLACEHOLDER}: Value	metric
Custom Conversions {PLACEHOLDER}: Value (Clicks)	Custom Conversions {PLACEHOLDER}: Value (Clicks)	metric
Custom Conversions {PLACEHOLDER}: Value (Views)	Custom Conversions {PLACEHOLDER}: Value (Views)	metric
Hour	hour	dimension
Report End Date	Report End Date	dimension
Report Start Date	Report Start Date	dimension
account_id	account_id	dimension
account_name	account_name	dimension
actions	actions	metric
budget	budget	metric
campaign	campaign	metric
campaign_branding_text	campaign_branding_text	dimension
campaign_cpa_goal	campaign_cpa_goal	metric
campaign_cpc	campaign_cpc	dimension
campaign_daily_ad_delivery_model	campaign_daily_ad_delivery_model	dimension
campaign_daily_cap	campaign_daily_cap	metric
campaign_id	campaign_id	dimension
campaign_name	campaign_name	dimension
campaign_pricing_model	campaign_pricing_model	dimension
campaign_spending_limit	campaign_spending_limit	dimension
campaign_spending_limit_model	campaign_spending_limit_model	dimension
campaign_status	campaign_status	dimension
campaign_tracking_code	campaign_tracking_code	dimension
campaigns_num	campaigns_num	metric
clicks	clicks	metric
content_provider	content_provider	metric
content_provider_name	content_provider_name	dimension
conversions_value	conversions_value	metric
country	country	dimension
country_code	country_code	dimension
country_name	country_name	dimension
cpa	cpa	metric
cpa_actions_num	cpa_actions_num	metric
cpa_conversion_rate	cpa_conversion_rate	metric
cpc	cpc	metric
cpm	cpm	metric
create_time	create_time	dimension
ctr	ctr	metric
currency	currency	dimension
cvr	cvr	metric
date	date	dimension
description	description	dimension
end_date	end_date	dimension
impressions	impressions	metric
item	item	metric
item_name	item_name	dimension
platform	platform	dimension
platform_name	platform_name	dimension
roas	roas	metric
site	site	dimension
site_id	site_id	dimension
site_name	site_name	dimension
spent	spent	metric
start_date	start_date	dimension
thumbnail_url	thumbnail_url	dimension
timezone	timezone	dimension
url	url	dimension
vcpm	vcpm	metric
vctr	vctr	metric
visible_impressions	visible_impressions	metric