Teads Ad Manager

The table below gives information about all the data fields that you can import from Teads Ad Manager.

Field UI name

Field API name

Data Type

Description

Use in Adverity

Docs

Advertiser ID

Advertiser ID

String

dimension

Advertiser name

Advertiser name

String

dimension

App Bundle Id

App Bundle Id

String

dimension

App Name

App Name

String

dimension

App Platform

App Platform

String

dimension

Auction has billable

Auction has billable

Boolean

dimension

Billable events

Billable events

Long

metric

Billable impressions

Billable impressions

Long

metric

Browser

Browser

String

dimension

Browser version

Browser version

String

dimension

Budget delivered

Budget delivered

Float

metric

Budget delivered - CPC

Budget delivered - CPC

Float

metric

Budget delivered - CPM

Budget delivered - CPM

Float

metric

Budget delivered - Cost per result

Budget delivered - Cost per result

Float

metric

Budget delivered Agency Fee

Budget delivered Agency Fee

Long

metric

Budget delivered Fee

Budget delivered Fee

Long

metric

Budget delivered Teads

Budget delivered Teads

Float

metric

Budget delivered Teads - CPC

Budget delivered Teads - CPC

Float

metric

Budget delivered Teads - CPM

Budget delivered Teads - CPM

Float

metric

Budget delivered Teads - Cost per result

Budget delivered Teads - Cost per result

Float

metric

Budget delivered Total Ad Cost

Budget delivered Total Ad Cost

Float

metric

Budget delivered Total Ad Cost - CPC

Budget delivered Total Ad Cost - CPC

Float

metric

Budget delivered Total Ad Cost - CPM

Budget delivered Total Ad Cost - CPM

Float

metric

Budget delivered Total Ad Cost - Cost per result

Budget delivered Total Ad Cost - Cost per result

Float

metric

Budget spent

Budget spent

Float

metric

Budget spent - CPC

Budget spent - CPC

Float

metric

Budget spent - CPM

Budget spent - CPM

Float

metric

Budget spent - Cost per result

Budget spent - Cost per result

Float

metric

Budget spent currency

Budget spent currency

String

dimension

Campaign ID

Campaign ID

String

dimension

Campaign budget

Campaign budget

Float

metric

Campaign currency

Campaign currency

String

dimension

Campaign external integration code

Campaign external integration code

String

dimension

Campaign name

Campaign name

String

dimension

Channel

Channel

String

dimension

Clicks

Clicks

Long

metric

Clickthrough rate

Clickthrough rate

Float

metric

Conversion name

Conversion name

String

dimension

Conversion type

Conversion type

String

dimension

Cookieless impressions

Cookieless impressions

Long

metric

Cookieless impressions rate

Cookieless impressions rate

Float

metric

Country code

Country code

String

dimension

Country name

Country name

String

dimension

Creative ID

Creative ID

String

dimension

Creative external integration code

Creative external integration code

String

dimension

Creative family

Creative family

String

dimension

Creative name

Creative name

String

dimension

Creative portfolio item

Creative portfolio item

String

dimension

Creative size

Creative size

String

dimension

Creative type

Creative type

String

dimension

Day

Day

Date

dimension

Device

Device

String

dimension

Display 1 second view

Display 1 second view

Long

metric

Display 10 second view

Display 10 second view

Long

metric

Display 11 second view

Display 11 second view

Long

metric

Display 12 second view

Display 12 second view

Long

metric

Display 13 second view

Display 13 second view

Long

metric

Display 14 second view

Display 14 second view

Long

metric

Display 15 second view

Display 15 second view

Long

metric

Display 16 second view

Display 16 second view

Long

metric

Display 17 second view

Display 17 second view

Long

metric

Display 18 second view

Display 18 second view

Long

metric

Display 19 second view

Display 19 second view

Long

metric

Display 2 second view

Display 2 second view

Long

metric

Display 20 second view

Display 20 second view

Long

metric

Display 21 second view

Display 21 second view

Long

metric

Display 22 second view

Display 22 second view

Long

metric

Display 23 second view

Display 23 second view

Long

metric

Display 24 second view

Display 24 second view

Long

metric

Display 25 second view

Display 25 second view

Long

metric

Display 26 second view

Display 26 second view

Long

metric

Display 27 second view

Display 27 second view

Long

metric

Display 28 second view

Display 28 second view

Long

metric

Display 29 second view

Display 29 second view

Long

metric

Display 3 second view

Display 3 second view

Long

metric

Display 30 second view

Display 30 second view

Long

metric

Display 4 second view

Display 4 second view

Long

metric

Display 5 second view

Display 5 second view

Long

metric

Display 6 second view

Display 6 second view

Long

metric

Display 7 second view

Display 7 second view

Long

metric

Display 8 second view

Display 8 second view

Long

metric

Display 9 second view

Display 9 second view

Long

metric

Fee

Fee

Long

metric

Hour

Hour

String

dimension

Impressions

Impressions

Long

metric

Line End Date

Line End Date

Date

dimension

Line Group ID

Line Group ID

String

dimension

Line Group Name

Line Group Name

String

dimension

Line ID

Line ID

String

dimension

Line Item Name

Line Item Name

String

dimension

Line Start Date

Line Start Date

Date

dimension

Line item ID

Line item ID

String

dimension

Line item billable event

Line item billable event

String

dimension

Line item budget

Line item budget

Float

metric

Line item name

Line item name

String

dimension

Line item targeting mode

Line item targeting mode

String

dimension

Lumen - Attention seconds per 1000 impressions

Lumen - Attention seconds per 1000 impressions

Float

metric

Lumen - Eyes-on Dwell Time

Lumen - Eyes-on Dwell Time

Float

metric

Lumen - View Rate

Lumen - View Rate

Float

metric

MOAT - 1 Sec In-View Impressions

MOAT - 1 Sec In-View Impressions

Long

metric

MOAT - 10 Sec In-View Impressions

MOAT - 10 Sec In-View Impressions

Long

metric

MOAT - 11 Sec In-View Impressions

MOAT - 11 Sec In-View Impressions

Long

metric

MOAT - 12 Sec In-View Impressions

MOAT - 12 Sec In-View Impressions

Long

metric

MOAT - 13 Sec In-View Impressions

MOAT - 13 Sec In-View Impressions

Long

metric

MOAT - 14 Sec In-View Impressions

MOAT - 14 Sec In-View Impressions

Long

metric

MOAT - 15 Sec In-View Impressions

MOAT - 15 Sec In-View Impressions

Long

metric

MOAT - 16 Sec In-View Impressions

MOAT - 16 Sec In-View Impressions

Long

metric

MOAT - 17 Sec In-View Impressions

MOAT - 17 Sec In-View Impressions

Long

metric

MOAT - 18 Sec In-View Impressions

MOAT - 18 Sec In-View Impressions

Long

metric

MOAT - 19 Sec In-View Impressions

MOAT - 19 Sec In-View Impressions

Long

metric

MOAT - 2 Sec In-View Impressions

MOAT - 2 Sec In-View Impressions

Long

metric

MOAT - 20 Sec In-View Impressions

MOAT - 20 Sec In-View Impressions

Long

metric

MOAT - 21 Sec In-View Impressions

MOAT - 21 Sec In-View Impressions

Long

metric

MOAT - 22 Sec In-View Impressions

MOAT - 22 Sec In-View Impressions

Long

metric

MOAT - 23 Sec In-View Impressions

MOAT - 23 Sec In-View Impressions

Long

metric

MOAT - 24 Sec In-View Impressions

MOAT - 24 Sec In-View Impressions

Long

metric

MOAT - 25 Sec In-View Impressions

MOAT - 25 Sec In-View Impressions

Long

metric

MOAT - 26 Sec In-View Impressions

MOAT - 26 Sec In-View Impressions

Long

metric

MOAT - 27 Sec In-View Impressions

MOAT - 27 Sec In-View Impressions

Long

metric

MOAT - 28 Sec In-View Impressions

MOAT - 28 Sec In-View Impressions

Long

metric

MOAT - 29 Sec In-View Impressions

MOAT - 29 Sec In-View Impressions

Long

metric

MOAT - 3 Sec In-View Impressions

MOAT - 3 Sec In-View Impressions

Long

metric

MOAT - 30 Sec In-View Impressions

MOAT - 30 Sec In-View Impressions

Long

metric

MOAT - 4 Sec In-View Impressions

MOAT - 4 Sec In-View Impressions

Long

metric

MOAT - 5 Sec In-View Impressions

MOAT - 5 Sec In-View Impressions

Long

metric

MOAT - 6 Sec In-View Impressions

MOAT - 6 Sec In-View Impressions

Long

metric

MOAT - 7 Sec In-View Impressions

MOAT - 7 Sec In-View Impressions

Long

metric

MOAT - 8 Sec In-View Impressions

MOAT - 8 Sec In-View Impressions

Long

metric

MOAT - 9 Sec In-View Impressions

MOAT - 9 Sec In-View Impressions

Long

metric

MOAT - Average Ad Length (ms)

MOAT - Average Ad Length (ms)

Float

metric

MOAT - Average In-View Time (ms)

MOAT - Average In-View Time (ms)

Float

metric

MOAT - Complete In-View Impressions

MOAT - Complete In-View Impressions

Long

metric

MOAT - Impressions Analyzed (filtered for IVT)

MOAT - Impressions Analyzed (filtered for IVT)

Long

metric

MOAT - Impressions Analyzed (unfiltered for IVT)

MOAT - Impressions Analyzed (unfiltered for IVT)

Long

metric

MOAT - In-View Measurable Impressions

MOAT - In-View Measurable Impressions

Long

metric

MOAT - Total Ad Length (ms)

MOAT - Total Ad Length (ms)

Long

metric

MOAT - Total In-View Time (ms)

MOAT - Total In-View Time (ms)

Long

metric

MOAT - Valid and Viewable %

MOAT - Valid and Viewable %

Float

metric

MOAT - Valid and Viewable Impressions

MOAT - Valid and Viewable Impressions

Long

metric

Month

Month

String

dimension

Operating system

Operating system

String

dimension

Post click conversions

Post click conversions

Long

metric

Post view conversions

Post view conversions

Long

metric

Progress-1

Progress-1

Long

metric

Progress-10

Progress-10

Long

metric

Progress-11

Progress-11

Long

metric

Progress-12

Progress-12

Long

metric

Progress-13

Progress-13

Long

metric

Progress-14

Progress-14

Long

metric

Progress-15

Progress-15

Long

metric

Progress-16

Progress-16

Long

metric

Progress-17

Progress-17

Long

metric

Progress-18

Progress-18

Long

metric

Progress-19

Progress-19

Long

metric

Progress-2

Progress-2

Long

metric

Progress-20

Progress-20

Long

metric

Progress-21

Progress-21

Long

metric

Progress-22

Progress-22

Long

metric

Progress-23

Progress-23

Long

metric

Progress-24

Progress-24

Long

metric

Progress-25

Progress-25

Long

metric

Progress-26

Progress-26

Long

metric

Progress-27

Progress-27

Long

metric

Progress-28

Progress-28

Long

metric

Progress-29

Progress-29

Long

metric

Progress-3

Progress-3

Long

metric

Progress-30

Progress-30

Long

metric

Progress-4

Progress-4

Long

metric

Progress-5

Progress-5

Long

metric

Progress-6

Progress-6

Long

metric

Progress-7

Progress-7

Long

metric

Progress-8

Progress-8

Long

metric

Progress-9

Progress-9

Long

metric

Seat id

Seat id

String

dimension

Seat name

Seat name

String

dimension

Studio action

Studio action

String

dimension

Studio creative id

Studio creative id

String

dimension

Studio segment

Studio segment

String

dimension

Total ad cost

Total ad cost

Float

metric

Unique viewers

Unique viewers

Long

metric

Video completes

Video completes

Long

metric

Video completion rate

Video completion rate

Float

metric

Video first quartile

Video first quartile

Long

metric

Video midpoint

Video midpoint

Long

metric

Video progress 1 second

Video progress 1 second

Long

metric

Video progress 10 second

Video progress 10 second

Long

metric

Video progress 11 second

Video progress 11 second

Long

metric

Video progress 12 second

Video progress 12 second

Long

metric

Video progress 13 second

Video progress 13 second

Long

metric

Video progress 14 second

Video progress 14 second

Long

metric

Video progress 15 second

Video progress 15 second

Long

metric

Video progress 16 second

Video progress 16 second

Long

metric

Video progress 17 second

Video progress 17 second

Long

metric

Video progress 18 second

Video progress 18 second

Long

metric

Video progress 19 second

Video progress 19 second

Long

metric

Video progress 2 second

Video progress 2 second

Long

metric

Video progress 20 second

Video progress 20 second

Long

metric

Video progress 21 second

Video progress 21 second

Long

metric

Video progress 22 second

Video progress 22 second

Long

metric

Video progress 23 second

Video progress 23 second

Long

metric

Video progress 24 second

Video progress 24 second

Long

metric

Video progress 25 second

Video progress 25 second

Long

metric

Video progress 26 second

Video progress 26 second

Long

metric

Video progress 27 second

Video progress 27 second

Long

metric

Video progress 28 second

Video progress 28 second

Long

metric

Video progress 29 second

Video progress 29 second

Long

metric

Video progress 3 second

Video progress 3 second

Long

metric

Video progress 30 second

Video progress 30 second

Long

metric

Video progress 4 second

Video progress 4 second

Long

metric

Video progress 5 second

Video progress 5 second

Long

metric

Video progress 6 second

Video progress 6 second

Long

metric

Video progress 7 second

Video progress 7 second

Long

metric

Video progress 8 second

Video progress 8 second

Long

metric

Video progress 9 second

Video progress 9 second

Long

metric

Video starts

Video starts

Long

metric

Video third quartile

Video third quartile

Long

metric

Website domain

Website domain

String

dimension

Website or App

Website or App

String

dimension

Week

Week

String

dimension

Year

Year

String

dimension

studio_action_count

studio_action_count

Long

metric