Teads Ad Manager: Most-used fields#
The table below gives information about most-used fields that you can import from Teads Ad Manager. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Advertiser ID Dimension
The unique Teads ID of the advertiser.
Advertiser name Dimension
The name of the advertiser.
App Name Dimension
The name of the mobile application where the ad was shown.
App Platform Dimension
The platform where the ad impressions occurred, such as iOS, Android, or web.
Auction has billable Dimension
Indicates whether an ad auction resulted in a billable event. This is related to the advertiser_billable_volume metric in the Teads Reporting API.
Billable events Metric
The number of billable events delivered (e.g., clicks for CPC, impressions for Display CPM).
Billable impressions Metric
The number of impressions delivered that are considered billable.
Browser Dimension
The name of the browser used by the user.
Budget delivered Metric
The total advertiser budget consumed, including Added Value budget, Ad Manager fee, and Agency fee.
Budget delivered - CPC Metric
The amount of budget delivered based on a Cost Per Click (CPC) model.
Budget delivered - CPM Metric
The amount of budget delivered based on a Cost Per Mille (CPM) or cost per thousand impressions model.
Budget delivered - Cost per result Metric
The amount of budget delivered, calculated as cost per desired result or action.
Budget delivered Agency Fee Metric
The agency fee included in the budget delivered, which is not invoiced by Teads.
Budget delivered Fee Metric
The Ad Manager fee included in the budget delivered.
Budget delivered Teads Metric
The total value delivered by Teads, including Added Value budget and Ad Manager fee, but excluding Agency fee.
Budget delivered Teads - CPC Metric
The budget delivered specifically by Teads campaigns based on a Cost Per Click (CPC) model.
Budget delivered Teads - CPM Metric
The budget delivered specifically by Teads campaigns based on a Cost Per Mille (CPM) model.
Budget delivered Teads - Cost per result Metric
The average price of each result, based on the value delivered by Teads, including advertising cost and Ad Manager fee.
Budget delivered Total Ad Cost Metric
The advertising cost portion of the budget delivered, excluding Teads Ad Manager fees and agency fees.
Budget delivered Total Ad Cost - CPC Metric
The total advertising cost delivered based on a Cost Per Click (CPC) model.
Budget delivered Total Ad Cost - CPM Metric
The total advertising cost delivered based on a Cost Per Mille (CPM) model.
Budget delivered Total Ad Cost - Cost per result Metric
The total advertising cost delivered, calculated as cost per desired result or action.
Budget spent Metric
The total budget spent or invoiced by Teads, which includes the Ad Manager fee but excludes Added Value budget or Agency fee.
Budget spent - CPC Metric
The total budget spent on campaigns based on a Cost Per Click (CPC) model.
Budget spent - CPM Metric
The total budget spent on campaigns based on a Cost Per Mille (CPM) model.
Budget spent - Cost per result Metric
The average price of each result, considering the budget spent (invoiced by Teads) and the total volume delivered.
Budget spent currency Dimension
The currency in which the budget was spent.
Campaign ID Dimension
The unique Teads ID of the campaign.
Campaign budget Metric
The total budget allocated or booked for a specific advertising campaign.
Campaign currency Dimension
The currency of the campaign budget.
Campaign external integration code Dimension
A user-defined code used to integrate campaign data from Teads with an external reporting system.
Campaign name Dimension
The name of the campaign.
Channel Dimension
Represents the family of the creative used in the ad, such as Video, Viewable Display, or Standard Display.
Clicks Metric
The number of clicks recorded for the ad.
Clickthrough rate Metric
The ratio of clicks to impressions (Clicks / Impressions).
Conversion type Dimension
The specific type of conversion event tracked (e.g., purchase, lead, sign-up).
Cookieless impressions Metric
The total number of ad impressions served without the use of third-party cookies for tracking.
Country code Dimension
The country code of the user, in ISO 3166-1 alpha-2 format.
Country name Dimension
The name of the country where the user activity originated.
Creative ID Dimension
The unique Teads ID of the creative.
Creative external integration code Dimension
A user-defined code used to integrate creative data with an external reporting system.
Creative family Dimension
The creative family type (e.g., Video, Viewable Display).
Creative name Dimension
The name of the creative.
Creative portfolio item Dimension
The commercial name of the creative type.
Creative size Dimension
The size of the creative (e.g., landscape, square, vertical, social).
Creative type Dimension
The specific type of creative (e.g., Carousel, Scroller).
Day Dimension
The specific day for which the report data is aggregated.
Device Dimension
The type of device on which the ad was displayed (e.g., Desktop, SmartTV, Smartphone, Tablet).
Display 5 second view Metric
The number of display ads viewed for at least 5 seconds.
Fee Metric
The budget spent on Ad Manager fee cost or the platform fee associated with the campaign or line item.
Impressions Metric
The number of times an ad was displayed.
Line End Date Dimension
The end date of the line item's campaign period.
Line Group ID Metric
The unique identifier for a Line Group in Teads Ad Manager.
Line Group Name Dimension
The name associated with a Line Group in Teads Ad Manager.
Line ID Dimension
The unique identifier for the line item.
Line Item Name Dimension
The name of the line item.
Line Start Date Dimension
The start date of the line item's campaign period.
Line item ID Dimension
The unique Teads ID of the line item.
Line item billable event Dimension
The billable event configured for the line item.
Line item budget Metric
The total budget allocated or booked for a specific line item within a campaign.
Line item name Dimension
The name of the line item.
Line item targeting mode Dimension
Indicates the targeting mode of a line item. It specifies if the line item is configured to use only cookieless signals for its targeting or if it uses standard targeting methods.
Lumen - Attention seconds per 1000 impressions Metric
The average number of seconds of active attention generated for every 1000 ad impressions, as measured by Lumen, an attention measurement provider.
Lumen - Eyes-on Dwell Time Metric
The predicted total aggregated duration a user's eyes are focused on an ad, as measured by Lumen's eye-tracking data models.
Lumen - View Rate Metric
A metric representing the average number of seconds of active attention generated for every 1000 ad impressions, as measured by Lumen, an attention measurement provider.
MOAT - 1 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 1 second. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 10 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 10 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 11 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 11 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 12 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 12 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 13 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 13 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 14 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 14 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 15 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 15 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 16 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 16 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 17 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 17 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 18 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 18 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 19 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 19 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 2 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 2 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 20 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 20 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 21 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 21 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 22 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 22 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 23 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 23 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 24 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 24 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 25 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 25 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 26 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 26 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 27 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 27 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 28 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 28 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 29 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 29 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 3 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 3 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 30 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 30 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 4 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 4 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 5 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 5 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 6 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 6 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 7 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 7 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 8 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 8 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - 9 Sec In-View Impressions Metric
The number of impressions measured by Moat that were in-view for at least 9 seconds. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - Average Ad Length (ms) Metric
The average duration, in milliseconds, that an ad was displayed, as measured by Moat. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - Average In-View Time (ms) Metric
The average time, in milliseconds, that an ad was considered in-view, as measured by Moat. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - Complete In-View Impressions Metric
The number of impressions measured by Moat that achieved a complete in-view status. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - Impressions Analyzed (filtered for IVT) Metric
The number of impressions analyzed by Moat for In-View Time (IVT), after applying specific filters. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - Impressions Analyzed (unfiltered for IVT) Metric
The total number of impressions analyzed by Moat for In-View Time (IVT), without applying any filters. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - In-View Measurable Impressions MOAT - In-View Measurable Impressions Metric
The number of impressions that were considered measurable and in-view by MOAT, an independent third-party verification vendor.
MOAT - Total Ad Length (ms) Metric
The total duration, in milliseconds, that ads were displayed across all impressions, as measured by Moat. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - Total In-View Time (ms) Metric
The total time, in milliseconds, that ads were considered in-view across all impressions, as measured by Moat. These are available through the `moat_*` metrics in the Teads Reporting API.
MOAT - Valid and Viewable % Metric
The percentage of impressions that were deemed valid and viewable according to MOAT standards.
MOAT - Valid and Viewable Impressions Metric
The number of impressions deemed valid and viewable according to MOAT standards.
Month Dimension
The month for which the report data is aggregated.
Post click conversions Metric
Conversions attributed to a click on the ad.
Post view conversions Metric
Conversions attributed to an impression (view) of the ad.
Progress-1 Metric
The number of times the ad was viewed for at least 1 second.
Progress-10 Metric
The number of times the ad was viewed for at least 10 seconds.
Progress-11 Metric
The number of times the ad was viewed for at least 11 seconds.
Progress-12 Metric
The number of times the ad was viewed for at least 12 seconds.
Progress-13 Metric
The number of times the ad was viewed for at least 13 seconds.
Progress-14 Metric
The number of times the ad was viewed for at least 14 seconds.
Progress-15 Metric
The number of times the ad was viewed for at least 15 seconds.
Progress-16 Metric
The number of times the ad was viewed for at least 16 seconds.
Progress-17 Metric
The number of times the ad was viewed for at least 17 seconds.
Progress-18 Metric
The number of times the ad was viewed for at least 18 seconds.
Progress-19 Metric
The number of times the ad was viewed for at least 19 seconds.
Progress-2 Metric
The number of times the ad was viewed for at least 2 seconds.
Progress-20 Metric
The number of times the ad was viewed for at least 20 seconds.
Progress-21 Metric
The number of times the ad was viewed for at least 21 seconds.
Progress-22 Metric
The number of times the ad was viewed for at least 22 seconds.
Progress-23 Metric
The number of times the ad was viewed for at least 23 seconds.
Progress-24 Metric
The number of times the ad was viewed for at least 24 seconds.
Progress-25 Metric
The number of times the ad was viewed for at least 25 seconds.
Progress-26 Metric
The number of times the ad was viewed for at least 26 seconds.
Progress-27 Metric
The number of times the ad was viewed for at least 27 seconds.
Progress-28 Metric
The number of times the ad was viewed for at least 28 seconds.
Progress-29 Metric
The number of times the ad was viewed for at least 29 seconds.
Progress-3 Metric
The number of times the ad was viewed for at least 3 seconds.
Progress-30 Metric
The number of times the ad was viewed for at least 30 seconds.
Progress-4 Metric
The number of times the ad was viewed for at least 4 seconds.
Progress-5 Metric
The number of times the ad was viewed for at least 5 seconds.
Progress-6 Metric
The number of times the ad was viewed for at least 6 seconds.
Progress-7 Metric
The number of times the ad was viewed for at least 7 seconds.
Progress-8 Metric
The number of times the ad was viewed for at least 8 seconds.
Progress-9 Metric
The number of times the ad was viewed for at least 9 seconds.
Seat id Dimension
The unique identifier of the Teads seat.
Seat name Dimension
The name of the Teads seat.
Total ad cost Metric
The budget spent specifically on the advertising cost, excluding other fees. It does not include Added Value Budget, Ad Manager fee, or Agency fee.
Unique viewers Dimension
The number of unique individuals who viewed the ad.
Video completes Metric
The number of times a video ad played to 100% completion.
Video completion rate Metric
The percentage of video ads that played to completion. This metric is related to video engagement and can be derived from video progress events, such as `video_start` mentioned in the API's configurable metrics.
Video first quartile Metric
The number of times a video ad played past the 25% mark.
Video midpoint Metric
The number of times a video ad played past the 50% mark.
Video progress 10 second Metric
Indicates that a video ad played for at least 10 seconds.
Video progress 15 second Metric
The number of video ads that played for at least 15 seconds.
Video progress 20 second Metric
Indicates that a video ad played for at least 20 seconds.
Video starts Metric
The number of times a video ad began playing.
Video third quartile Metric
The number of times a video ad played past the 75% mark.
Website domain Dimension
The internet domain name of the website where the ad was displayed.
Website or App Dimension
Indicates whether the ad was displayed on a website or within a mobile application.
Week Dimension
The week for which the report data is aggregated.
Year Dimension
The year for which the report data is aggregated.