Teads Ad Manager#
The table below gives information about all the data fields that you can import from Teads Ad Manager.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
Field UI name |
Field API name |
Use in Adverity |
|---|---|---|
Advertiser ID |
Advertiser ID |
metric |
Advertiser name |
Advertiser name |
dimension |
App Platform |
App Platform |
dimension |
Auction has billable |
Auction has billable |
dimension |
Billable events |
Billable events |
metric |
Browser |
Browser |
dimension |
Budget delivered |
Budget delivered |
metric |
Budget delivered - CPC |
Budget delivered - CPC |
metric |
Budget delivered - CPM |
Budget delivered - CPM |
metric |
Budget delivered - Cost per result |
Budget delivered - Cost per result |
metric |
Budget delivered Agency Fee |
Budget delivered Agency Fee |
metric |
Budget delivered Fee |
Budget delivered Fee |
metric |
Budget delivered Teads |
Budget delivered Teads |
metric |
Budget delivered Teads - CPC |
Budget delivered Teads - CPC |
metric |
Budget delivered Teads - CPM |
Budget delivered Teads - CPM |
metric |
Budget delivered Teads - Cost per result |
Budget delivered Teads - Cost per result |
metric |
Budget delivered Total Ad Cost |
Budget delivered Total Ad Cost |
metric |
Budget delivered Total Ad Cost - CPC |
Budget delivered Total Ad Cost - CPC |
metric |
Budget delivered Total Ad Cost - CPM |
Budget delivered Total Ad Cost - CPM |
metric |
Budget delivered Total Ad Cost - Cost per result |
Budget delivered Total Ad Cost - Cost per result |
metric |
Budget spent |
Budget spent |
metric |
Budget spent - CPC |
Budget spent - CPC |
metric |
Budget spent - CPM |
Budget spent - CPM |
metric |
Budget spent - Cost per result |
Budget spent - Cost per result |
metric |
Budget spent currency |
Budget spent currency |
dimension |
Campaign ID |
Campaign ID |
metric |
Campaign budget |
Campaign budget |
metric |
Campaign currency |
Campaign currency |
dimension |
Campaign name |
Campaign name |
dimension |
Clicks |
Clicks |
metric |
Clickthrough rate |
Clickthrough rate |
metric |
Cookieless impressions |
Cookieless impressions |
metric |
Cookieless impressions rate |
Cookieless impressions rate |
metric |
Country code |
Country code |
dimension |
Country name |
Country name |
dimension |
Creative ID |
Creative ID |
metric |
Creative family |
Creative family |
dimension |
Creative name |
Creative name |
dimension |
Creative type |
Creative type |
dimension |
Day |
Day |
dimension |
Device |
Device |
dimension |
Display 1 second view |
Display 1 second view |
metric |
Display 10 second view |
Display 10 second view |
metric |
Display 11 second view |
Display 11 second view |
metric |
Display 12 second view |
Display 12 second view |
metric |
Display 13 second view |
Display 13 second view |
metric |
Display 14 second view |
Display 14 second view |
metric |
Display 15 second view |
Display 15 second view |
metric |
Display 16 second view |
Display 16 second view |
metric |
Display 17 second view |
Display 17 second view |
metric |
Display 18 second view |
Display 18 second view |
metric |
Display 19 second view |
Display 19 second view |
metric |
Display 2 second view |
Display 2 second view |
metric |
Display 20 second view |
Display 20 second view |
metric |
Display 21 second view |
Display 21 second view |
metric |
Display 22 second view |
Display 22 second view |
metric |
Display 23 second view |
Display 23 second view |
metric |
Display 24 second view |
Display 24 second view |
metric |
Display 25 second view |
Display 25 second view |
metric |
Display 26 second view |
Display 26 second view |
metric |
Display 27 second view |
Display 27 second view |
metric |
Display 28 second view |
Display 28 second view |
metric |
Display 29 second view |
Display 29 second view |
metric |
Display 3 second view |
Display 3 second view |
metric |
Display 30 second view |
Display 30 second view |
metric |
Display 4 second view |
Display 4 second view |
metric |
Display 5 second view |
Display 5 second view |
metric |
Display 6 second view |
Display 6 second view |
metric |
Display 7 second view |
Display 7 second view |
metric |
Display 8 second view |
Display 8 second view |
metric |
Display 9 second view |
Display 9 second view |
metric |
Fee |
Fee |
metric |
Impressions |
Impressions |
metric |
Line Group ID |
Line Group ID |
metric |
Line Group Name |
Line Group Name |
dimension |
Line ID |
Line ID |
metric |
Line Item Name |
Line Item Name |
dimension |
Line Start Date |
Line Start Date |
dimension |
Line item ID |
Line item ID |
metric |
Line item billable event |
Line item billable event |
dimension |
Line item budget |
Line item budget |
metric |
Line item name |
Line item name |
dimension |
Lumen - Attention seconds per 1000 impressions |
Lumen - Attention seconds per 1000 impressions |
metric |
Lumen - Eyes-on Dwell Time |
Lumen - Eyes-on Dwell Time |
metric |
Lumen - View Rate |
Lumen - View Rate |
metric |
MOAT - 1 Sec In-View Impressions |
MOAT - 1 Sec In-View Impressions |
metric |
MOAT - 10 Sec In-View Impressions |
MOAT - 10 Sec In-View Impressions |
metric |
MOAT - 11 Sec In-View Impressions |
MOAT - 11 Sec In-View Impressions |
metric |
MOAT - 12 Sec In-View Impressions |
MOAT - 12 Sec In-View Impressions |
metric |
MOAT - 13 Sec In-View Impressions |
MOAT - 13 Sec In-View Impressions |
metric |
MOAT - 14 Sec In-View Impressions |
MOAT - 14 Sec In-View Impressions |
metric |
MOAT - 15 Sec In-View Impressions |
MOAT - 15 Sec In-View Impressions |
metric |
MOAT - 16 Sec In-View Impressions |
MOAT - 16 Sec In-View Impressions |
metric |
MOAT - 17 Sec In-View Impressions |
MOAT - 17 Sec In-View Impressions |
metric |
MOAT - 18 Sec In-View Impressions |
MOAT - 18 Sec In-View Impressions |
metric |
MOAT - 19 Sec In-View Impressions |
MOAT - 19 Sec In-View Impressions |
metric |
MOAT - 2 Sec In-View Impressions |
MOAT - 2 Sec In-View Impressions |
metric |
MOAT - 20 Sec In-View Impressions |
MOAT - 20 Sec In-View Impressions |
metric |
MOAT - 21 Sec In-View Impressions |
MOAT - 21 Sec In-View Impressions |
metric |
MOAT - 22 Sec In-View Impressions |
MOAT - 22 Sec In-View Impressions |
metric |
MOAT - 23 Sec In-View Impressions |
MOAT - 23 Sec In-View Impressions |
metric |
MOAT - 24 Sec In-View Impressions |
MOAT - 24 Sec In-View Impressions |
metric |
MOAT - 25 Sec In-View Impressions |
MOAT - 25 Sec In-View Impressions |
metric |
MOAT - 26 Sec In-View Impressions |
MOAT - 26 Sec In-View Impressions |
metric |
MOAT - 27 Sec In-View Impressions |
MOAT - 27 Sec In-View Impressions |
metric |
MOAT - 28 Sec In-View Impressions |
MOAT - 28 Sec In-View Impressions |
metric |
MOAT - 29 Sec In-View Impressions |
MOAT - 29 Sec In-View Impressions |
metric |
MOAT - 3 Sec In-View Impressions |
MOAT - 3 Sec In-View Impressions |
metric |
MOAT - 30 Sec In-View Impressions |
MOAT - 30 Sec In-View Impressions |
metric |
MOAT - 4 Sec In-View Impressions |
MOAT - 4 Sec In-View Impressions |
metric |
MOAT - 5 Sec In-View Impressions |
MOAT - 5 Sec In-View Impressions |
metric |
MOAT - 6 Sec In-View Impressions |
MOAT - 6 Sec In-View Impressions |
metric |
MOAT - 7 Sec In-View Impressions |
MOAT - 7 Sec In-View Impressions |
metric |
MOAT - 8 Sec In-View Impressions |
MOAT - 8 Sec In-View Impressions |
metric |
MOAT - 9 Sec In-View Impressions |
MOAT - 9 Sec In-View Impressions |
metric |
MOAT - Average Ad Length (ms) |
MOAT - Average Ad Length (ms) |
metric |
MOAT - Average In-View Time (ms) |
MOAT - Average In-View Time (ms) |
metric |
MOAT - Complete In-View Impressions |
MOAT - Complete In-View Impressions |
metric |
MOAT - Impressions Analyzed (filtered for IVT) |
MOAT - Impressions Analyzed (filtered for IVT) |
metric |
MOAT - Impressions Analyzed (unfiltered for IVT) |
MOAT - Impressions Analyzed (unfiltered for IVT) |
metric |
MOAT - In-View Measurable Impressions |
MOAT - In-View Measurable Impressions |
metric |
MOAT - Total Ad Length (ms) |
MOAT - Total Ad Length (ms) |
metric |
MOAT - Total In-View Time (ms) |
MOAT - Total In-View Time (ms) |
metric |
MOAT - Valid and Viewable % |
MOAT - Valid and Viewable % |
metric |
MOAT - Valid and Viewable Impressions |
MOAT - Valid and Viewable Impressions |
metric |
Month |
Month |
metric |
Post click conversions |
Post click conversions |
metric |
Post view conversions |
Post view conversions |
metric |
Progress-1 |
Progress-1 |
metric |
Progress-10 |
Progress-10 |
metric |
Progress-11 |
Progress-11 |
metric |
Progress-12 |
Progress-12 |
metric |
Progress-13 |
Progress-13 |
metric |
Progress-14 |
Progress-14 |
metric |
Progress-15 |
Progress-15 |
metric |
Progress-16 |
Progress-16 |
metric |
Progress-17 |
Progress-17 |
metric |
Progress-18 |
Progress-18 |
metric |
Progress-19 |
Progress-19 |
metric |
Progress-2 |
Progress-2 |
metric |
Progress-20 |
Progress-20 |
metric |
Progress-21 |
Progress-21 |
metric |
Progress-22 |
Progress-22 |
metric |
Progress-23 |
Progress-23 |
metric |
Progress-24 |
Progress-24 |
metric |
Progress-25 |
Progress-25 |
metric |
Progress-26 |
Progress-26 |
metric |
Progress-27 |
Progress-27 |
metric |
Progress-28 |
Progress-28 |
metric |
Progress-29 |
Progress-29 |
metric |
Progress-3 |
Progress-3 |
metric |
Progress-30 |
Progress-30 |
metric |
Progress-4 |
Progress-4 |
metric |
Progress-5 |
Progress-5 |
metric |
Progress-6 |
Progress-6 |
metric |
Progress-7 |
Progress-7 |
metric |
Progress-8 |
Progress-8 |
metric |
Progress-9 |
Progress-9 |
metric |
Seat id |
Seat id |
metric |
Seat name |
Seat name |
dimension |
Total ad cost |
Total ad cost |
metric |
Video completes |
Video completes |
metric |
Video completion rate |
Video completion rate |
metric |
Video first quartile |
Video first quartile |
metric |
Video midpoint |
Video midpoint |
metric |
Video progress 1 second |
Video progress 1 second |
metric |
Video progress 10 second |
Video progress 10 second |
metric |
Video progress 11 second |
Video progress 11 second |
metric |
Video progress 12 second |
Video progress 12 second |
metric |
Video progress 13 second |
Video progress 13 second |
metric |
Video progress 14 second |
Video progress 14 second |
metric |
Video progress 15 second |
Video progress 15 second |
metric |
Video progress 16 second |
Video progress 16 second |
metric |
Video progress 17 second |
Video progress 17 second |
metric |
Video progress 18 second |
Video progress 18 second |
metric |
Video progress 19 second |
Video progress 19 second |
metric |
Video progress 2 second |
Video progress 2 second |
metric |
Video progress 20 second |
Video progress 20 second |
metric |
Video progress 21 second |
Video progress 21 second |
metric |
Video progress 22 second |
Video progress 22 second |
metric |
Video progress 23 second |
Video progress 23 second |
metric |
Video progress 24 second |
Video progress 24 second |
metric |
Video progress 25 second |
Video progress 25 second |
metric |
Video progress 26 second |
Video progress 26 second |
metric |
Video progress 27 second |
Video progress 27 second |
metric |
Video progress 28 second |
Video progress 28 second |
metric |
Video progress 29 second |
Video progress 29 second |
metric |
Video progress 3 second |
Video progress 3 second |
metric |
Video progress 30 second |
Video progress 30 second |
metric |
Video progress 4 second |
Video progress 4 second |
metric |
Video progress 5 second |
Video progress 5 second |
metric |
Video progress 6 second |
Video progress 6 second |
metric |
Video progress 7 second |
Video progress 7 second |
metric |
Video progress 8 second |
Video progress 8 second |
metric |
Video progress 9 second |
Video progress 9 second |
metric |
Video starts |
Video starts |
metric |
Video third quartile |
Video third quartile |
metric |
Website or App |
Website or App |
dimension |
Week |
Week |
dimension |
Year |
Year |
metric |
Budget Delivered Platform Fee Value |
budget_delivered_platform_fee_value |
metric |
Country Code |
country_code |
dimension |
Country Name |
country_name |
dimension |
Creative External Integration Code |
creative_external_integration_code |
dimension |
Creative External Name |
creative_external_name |
dimension |
Creative ID |
creative_id |
dimension |
Day |
day |
dimension |
Format Creative Type Family Name |
format_creative_type_family_name |
dimension |
Format Size Name |
format_size_name |
dimension |
Hour |
hour |
dimension |
Insertion ID |
insertion_id |
dimension |
Insertion Name |
insertion_name |
dimension |
Insertion Targeting Mode |
insertion_targeting_mode |
dimension |
IO Budget |
io_budget |
dimension |
IO Currency |
io_currency |
dimension |
IO Line Budget |
io_line_budget |
dimension |
IO Line End Date |
io_line_end_date |
dimension |
IO Line External Name |
io_line_external_name |
dimension |
IO Line External Name V2 |
io_line_external_name_v2 |
dimension |
IO Line ID |
io_line_id |
dimension |
IO Line ID V3 |
io_line_id_v3 |
dimension |
IO Line Start Date |
io_line_start_date |
dimension |
Month |
month |
dimension |
Operating System |
operating_system |
dimension |
Portfolio Item Name |
portfolio_item_name |
dimension |
Price Advertiser Event |
price_advertiser_event |
dimension |
Seller Office Name |
seller_office_name |
dimension |
Studio Action |
studio_action |
dimension |
Studio Creative ID |
studio_creative_id |
dimension |
Studio Segment |
studio_segment |
dimension |
UV Impression |
uv_impression |
metric |
Website Domain |
website_domain |
dimension |