Teads Ad Manager: Most-used fields#
The table below gives information about most-used fields that you can import from Teads Ad Manager. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Advertiser ID |
Advertiser ID |
The unique Teads ID of the advertiser. |
dimension |
Advertiser name |
Advertiser name |
The name of the advertiser. |
dimension |
App Bundle Id |
App Bundle Id |
A unique identifier for a mobile application, such as the bundle ID for iOS or package name for Android. |
dimension |
App Name |
App Name |
The name of the mobile application where the ad was shown. |
dimension |
App Platform |
App Platform |
The platform where the ad impressions occurred, such as iOS, Android, or web. |
dimension |
Auction has billable |
Auction has billable |
Indicates whether the auction included a billable event. |
dimension |
Billable events |
Billable events |
The number of billable events delivered (e.g., clicks for CPC, impressions for Display CPM). |
metric |
Billable impressions |
Billable impressions |
The number of impressions delivered that are considered billable. |
metric |
Browser |
Browser |
The web browser used by the user who viewed the ad (e.g., Chrome, Firefox, Safari). |
dimension |
Browser version |
Browser version |
The specific version of the web browser used by the user. |
dimension |
Budget delivered |
Budget delivered |
The total advertiser budget consumed, including Added Value budget, Ad Manager fee, and Agency fee. |
metric |
Budget delivered - CPC |
Budget delivered - CPC |
The average price of a click, based on the total budget delivered, including advertising cost, TAM fee, and agency fee. |
metric |
Budget delivered - CPM |
Budget delivered - CPM |
The average price of 1000 impressions (display) or starts (video), based on the total budget delivered, including advertising cost, TAM fee, and agency fee. |
metric |
Budget delivered - Cost per result |
Budget delivered - Cost per result |
The average price of a result, based on the total budget delivered, including advertising cost, TAM fee, and agency fee. |
metric |
Budget delivered Agency Fee |
Budget delivered Agency Fee |
The agency fee included in the budget delivered, which is not invoiced by Teads. |
metric |
Budget delivered Fee |
Budget delivered Fee |
The Ad Manager fee included in the budget delivered. |
metric |
Budget delivered Teads |
Budget delivered Teads |
The total value delivered by Teads, including Added Value budget and Ad Manager fee, but excluding Agency fee. |
metric |
Budget delivered Teads - CPC |
Budget delivered Teads - CPC |
The average price of a click delivered by Teads, including advertising cost and TAM fee. |
metric |
Budget delivered Teads - CPM |
Budget delivered Teads - CPM |
The average price of 1000 impressions (display) or starts (video) delivered by Teads, including advertising cost and TAM fee. |
metric |
Budget delivered Teads - Cost per result |
Budget delivered Teads - Cost per result |
The average price of a result delivered by Teads, including advertising cost and TAM fee. |
metric |
Budget delivered Total Ad Cost |
Budget delivered Total Ad Cost |
The advertising cost portion of the budget delivered, excluding Teads Ad Manager fees and agency fees. |
metric |
Budget delivered Total Ad Cost - CPC |
Budget delivered Total Ad Cost - CPC |
The average price of a click, considering only the advertising cost portion of the budget delivered. |
metric |
Budget delivered Total Ad Cost - CPM |
Budget delivered Total Ad Cost - CPM |
The average price of 1000 impressions (display) or starts (video), considering only the advertising cost portion of the budget delivered. |
metric |
Budget delivered Total Ad Cost - Cost per result |
Budget delivered Total Ad Cost - Cost per result |
The average price of a result, considering only the advertising cost portion of the budget delivered. |
metric |
Budget spent |
Budget spent |
The total budget spent or invoiced by Teads, which includes the Ad Manager fee but excludes Added Value budget or Agency fee. |
metric |
Budget spent - CPC |
Budget spent - CPC |
The average price of a click, considering the budget spent (invoiced by Teads) and the total volume delivered. |
metric |
Budget spent - CPM |
Budget spent - CPM |
The average price of 1000 impressions (display) or starts (video), considering the budget spent (invoiced by Teads) and the total volume delivered. |
metric |
Budget spent - Cost per result |
Budget spent - Cost per result |
The average price per desired outcome, based on the total budget spent (invoiced by Teads). |
metric |
Budget spent currency |
Budget spent currency |
The currency in which the budget was spent. |
dimension |
Campaign ID |
Campaign ID |
The unique Teads ID of the campaign. |
dimension |
Campaign budget |
Campaign budget |
The total budget booked for a campaign. |
metric |
Campaign currency |
Campaign currency |
The currency of the campaign budget. |
dimension |
Campaign external integration code |
Campaign external integration code |
An external integration code for the campaign, used for integrating with other reporting systems. |
dimension |
Campaign name |
Campaign name |
The name of the campaign. |
dimension |
Channel |
Channel |
The primary media channel or creative family used for ad delivery, such as Video or Viewable Display. |
dimension |
Clicks |
Clicks |
The number of clicks recorded for the ad. |
dimension |
Clickthrough rate |
Clickthrough rate |
The ratio of clicks to impressions (Clicks / Impressions). |
dimension |
Conversion type |
Conversion type |
The specific type of conversion event tracked (e.g., purchase, lead, sign-up). |
dimension |
Cookieless impressions |
Cookieless impressions |
The total number of ad impressions served without the use of third-party cookies for tracking. |
metric |
Cookieless impressions rate |
Cookieless impressions rate |
The percentage of total impressions that were served without the use of third-party cookies. |
metric |
Country code |
Country code |
The country code of the user, in ISO 3166-1 alpha-2 format. |
dimension |
Country name |
Country name |
The name of the country where the user activity originated. |
dimension |
Creative ID |
Creative ID |
The unique Teads ID of the creative. |
dimension |
Creative external integration code |
Creative external integration code |
A code for integrating with another reporting system, specific to the creative. |
metric |
Creative family |
Creative family |
The creative family type (e.g., Video, Viewable Display). |
dimension |
Creative name |
Creative name |
The name of the creative. |
dimension |
Creative portfolio item |
Creative portfolio item |
The commercial name of the creative type. |
dimension |
Creative size |
Creative size |
The size of the creative (e.g., landscape, square, vertical, social). |
dimension |
Creative type |
Creative type |
The specific type of creative (e.g., Carousel, Scroller). |
dimension |
Day |
Day |
The specific day for which the report data is aggregated. |
dimension |
DayofWeek |
DayofWeek |
The day of the week the event occurred. |
dimension |
Device |
Device |
The type of device on which the ad was displayed (e.g., Desktop, SmartTV, Smartphone, Tablet). |
dimension |
Display 1 second view |
Display 1 second view |
The number of times a display ad was in view for at least 1 second. |
metric |
Display 10 second view |
Display 10 second view |
The number of times a display ad was in view for at least 10 seconds. |
metric |
Display 11 second view |
Display 11 second view |
The number of times a display ad was in view for at least 11 seconds. |
metric |
Display 12 second view |
Display 12 second view |
The number of times a display ad was in view for at least 12 seconds. |
metric |
Display 13 second view |
Display 13 second view |
The number of times a display ad was in view for at least 13 seconds. |
metric |
Display 14 second view |
Display 14 second view |
The number of times a display ad was in view for at least 14 seconds. |
metric |
Display 15 second view |
Display 15 second view |
The number of times a display ad was in view for at least 15 seconds. |
metric |
Display 16 second view |
Display 16 second view |
The number of times a display ad was in view for at least 16 seconds. |
metric |
Display 17 second view |
Display 17 second view |
The number of times a display ad was in view for at least 17 seconds. |
metric |
Display 18 second view |
Display 18 second view |
The number of times a display ad was in view for at least 18 seconds. |
metric |
Display 19 second view |
Display 19 second view |
The number of times a display ad was in view for at least 19 seconds. |
metric |
Display 2 second view |
Display 2 second view |
The number of times a display ad was in view for at least 2 seconds. |
metric |
Display 20 second view |
Display 20 second view |
The number of times a display ad was in view for at least 20 seconds. |
metric |
Display 21 second view |
Display 21 second view |
The number of times a display ad was in view for at least 21 seconds. |
metric |
Display 22 second view |
Display 22 second view |
The number of times a display ad was in view for at least 22 seconds. |
metric |
Display 23 second view |
Display 23 second view |
The number of times a display ad was in view for at least 23 seconds. |
metric |
Display 24 second view |
Display 24 second view |
The number of times a display ad was in view for at least 24 seconds. |
metric |
Display 25 second view |
Display 25 second view |
The number of times a display ad was in view for at least 25 seconds. |
metric |
Display 26 second view |
Display 26 second view |
The number of times a display ad was in view for at least 26 seconds. |
metric |
Display 27 second view |
Display 27 second view |
The number of times a display ad was in view for at least 27 seconds. |
metric |
Display 28 second view |
Display 28 second view |
The number of times a display ad was in view for at least 28 seconds. |
metric |
Display 29 second view |
Display 29 second view |
The number of times a display ad was in view for at least 29 seconds. |
metric |
Display 3 second view |
Display 3 second view |
The number of times a display ad was in view for at least 3 seconds. |
metric |
Display 30 second view |
Display 30 second view |
The number of times a display ad was in view for at least 30 seconds. |
metric |
Display 4 second view |
Display 4 second view |
The number of times a display ad was in view for at least 4 seconds. |
metric |
Display 5 second view |
Display 5 second view |
The number of display ad impressions that were in view for at least 5 seconds. |
metric |
Display 6 second view |
Display 6 second view |
The number of times a display ad was in view for at least 6 seconds. |
metric |
Display 7 second view |
Display 7 second view |
The number of times a display ad was in view for at least 7 seconds. |
metric |
Display 8 second view |
Display 8 second view |
The number of times a display ad was in view for at least 8 seconds. |
metric |
Display 9 second view |
Display 9 second view |
The number of times a display ad was in view for at least 9 seconds. |
metric |
Fee |
Fee |
The budget spent on the Ad Manager fee cost. |
metric |
Hour |
Hour |
The hour of the day for which the data is reported. |
dimension |
Impressions |
Impressions |
The number of times an ad was displayed. |
dimension |
Line End Date |
Line End Date |
The end date of the line item’s campaign period. |
dimension |
Line Group ID |
Line Group ID |
The unique identifier of the Line Group. |
metric |
Line Group Name |
Line Group Name |
The name of the Line Group. |
dimension |
Line ID |
Line ID |
The unique identifier for the line item. |
metric |
Line Item Name |
Line Item Name |
The name of the line item. |
dimension |
Line Start Date |
Line Start Date |
The start date of the line item’s campaign period. |
dimension |
Line item ID |
Line item ID |
The unique Teads ID of the line item. |
dimension |
Line item billable event |
Line item billable event |
The billable event configured for the line item. |
dimension |
Line item budget |
Line item budget |
The total budget booked for the line item. |
metric |
Line item name |
Line item name |
The name of the line item. |
dimension |
Line item targeting mode |
Line item targeting mode |
The specific rules or criteria applied to a line item to define its audience or placement targeting. |
dimension |
Lumen - Attention seconds per 1000 impressions |
Lumen - Attention seconds per 1000 impressions |
The average number of seconds of attention generated per 1000 ad impressions, as measured by Lumen. |
metric |
Lumen - Eyes-on Dwell Time |
Lumen - Eyes-on Dwell Time |
The average time (in seconds) that users spent actively viewing an ad, as measured by Lumen. |
metric |
Lumen - View Rate |
Lumen - View Rate |
The percentage of ad impressions that were considered viewable and received attention, as measured by Lumen. |
metric |
MOAT - 1 Sec In-View Impressions |
MOAT - 1 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 1 second, as measured by MOAT. |
metric |
MOAT - 10 Sec In-View Impressions |
MOAT - 10 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 10 seconds, as measured by MOAT. |
metric |
MOAT - 11 Sec In-View Impressions |
MOAT - 11 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 11 seconds, as measured by MOAT. |
metric |
MOAT - 12 Sec In-View Impressions |
MOAT - 12 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 12 seconds, as measured by MOAT. |
metric |
MOAT - 13 Sec In-View Impressions |
MOAT - 13 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 13 seconds, as measured by MOAT. |
metric |
MOAT - 14 Sec In-View Impressions |
MOAT - 14 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 14 seconds, as measured by MOAT. |
metric |
MOAT - 15 Sec In-View Impressions |
MOAT - 15 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 15 seconds, as measured by MOAT. |
metric |
MOAT - 16 Sec In-View Impressions |
MOAT - 16 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 16 seconds, as measured by MOAT. |
metric |
MOAT - 17 Sec In-View Impressions |
MOAT - 17 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 17 seconds, as measured by MOAT. |
metric |
MOAT - 18 Sec In-View Impressions |
MOAT - 18 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 18 seconds, as measured by MOAT. |
metric |
MOAT - 19 Sec In-View Impressions |
MOAT - 19 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 19 seconds, as measured by MOAT. |
metric |
MOAT - 2 Sec In-View Impressions |
MOAT - 2 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 2 seconds, as measured by MOAT. |
metric |
MOAT - 20 Sec In-View Impressions |
MOAT - 20 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 20 seconds, as measured by MOAT. |
metric |
MOAT - 21 Sec In-View Impressions |
MOAT - 21 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 21 seconds, as measured by MOAT. |
metric |
MOAT - 22 Sec In-View Impressions |
MOAT - 22 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 22 seconds, as measured by MOAT. |
metric |
MOAT - 23 Sec In-View Impressions |
MOAT - 23 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 23 seconds, as measured by MOAT. |
metric |
MOAT - 24 Sec In-View Impressions |
MOAT - 24 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 24 seconds, as measured by MOAT. |
metric |
MOAT - 25 Sec In-View Impressions |
MOAT - 25 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 25 seconds, as measured by MOAT. |
metric |
MOAT - 26 Sec In-View Impressions |
MOAT - 26 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 26 seconds, as measured by MOAT. |
metric |
MOAT - 27 Sec In-View Impressions |
MOAT - 27 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 27 seconds, as measured by MOAT. |
metric |
MOAT - 28 Sec In-View Impressions |
MOAT - 28 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 28 seconds, as measured by MOAT. |
metric |
MOAT - 29 Sec In-View Impressions |
MOAT - 29 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 29 seconds, as measured by MOAT. |
metric |
MOAT - 3 Sec In-View Impressions |
MOAT - 3 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 3 seconds, as measured by MOAT. |
metric |
MOAT - 30 Sec In-View Impressions |
MOAT - 30 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 30 seconds, as measured by MOAT. |
metric |
MOAT - 4 Sec In-View Impressions |
MOAT - 4 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 4 seconds, as measured by MOAT. |
metric |
MOAT - 5 Sec In-View Impressions |
MOAT - 5 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 5 seconds, as measured by MOAT. |
metric |
MOAT - 6 Sec In-View Impressions |
MOAT - 6 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 6 seconds, as measured by MOAT. |
metric |
MOAT - 7 Sec In-View Impressions |
MOAT - 7 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 7 seconds, as measured by MOAT. |
metric |
MOAT - 8 Sec In-View Impressions |
MOAT - 8 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 8 seconds, as measured by MOAT. |
metric |
MOAT - 9 Sec In-View Impressions |
MOAT - 9 Sec In-View Impressions |
The number of impressions where the ad was in view for at least 9 seconds, as measured by MOAT. |
metric |
MOAT - Average Ad Length (ms) |
MOAT - Average Ad Length (ms) |
The average duration (in milliseconds) of an ad creative, as measured by MOAT. |
metric |
MOAT - Average In-View Time (ms) |
MOAT - Average In-View Time (ms) |
The average amount of time, in milliseconds, that the ad was in view. |
metric |
MOAT - Complete In-View Impressions |
MOAT - Complete In-View Impressions |
The number of impressions where the ad was in view for its complete duration, as measured by MOAT. |
metric |
MOAT - Impressions Analyzed (filtered for IVT) |
MOAT - Impressions Analyzed (filtered for IVT) |
The total number of impressions analyzed by MOAT, specifically filtered for in-view time. |
metric |
MOAT - Impressions Analyzed (unfiltered for IVT) |
MOAT - Impressions Analyzed (unfiltered for IVT) |
The total number of impressions analyzed by MOAT, without filtering for in-view time. |
metric |
MOAT - In-View Measurable Impressions |
MOAT - In-View Measurable Impressions |
The number of impressions that were measurable for in-view tracking by MOAT. |
metric |
MOAT - Total Ad Length (ms) |
MOAT - Total Ad Length (ms) |
The total duration (in milliseconds) of all ad creatives served, as measured by MOAT. |
metric |
MOAT - Total In-View Time (ms) |
MOAT - Total In-View Time (ms) |
The total time (in milliseconds) that ads were considered in-view according to MOAT’s measurement standards. |
metric |
MOAT - Valid and Viewable % |
MOAT - Valid and Viewable % |
The percentage of impressions that were deemed valid and viewable according to MOAT standards. |
metric |
MOAT - Valid and Viewable Impressions |
MOAT - Valid and Viewable Impressions |
The number of impressions deemed valid and viewable according to MOAT standards. |
metric |
Month |
Month |
The month for which the report data is aggregated. |
dimension |
Post click conversions |
Post click conversions |
Conversions attributed to a click on the ad. |
metric |
Post view conversions |
Post view conversions |
Conversions attributed to an impression (view) of the ad. |
metric |
Progress-1 |
Progress-1 |
Indicates that a creative (display or video) was in view or played for at least 1 second. |
metric |
Progress-10 |
Progress-10 |
Indicates that a creative (display or video) was in view or played for at least 10 seconds. |
metric |
Progress-11 |
Progress-11 |
Indicates that a creative (display or video) was in view or played for at least 11 seconds. |
metric |
Progress-12 |
Progress-12 |
Indicates that a creative (display or video) was in view or played for at least 12 seconds. |
metric |
Progress-13 |
Progress-13 |
Indicates that a creative (display or video) was in view or played for at least 13 seconds. |
metric |
Progress-14 |
Progress-14 |
Indicates that a creative (display or video) was in view or played for at least 14 seconds. |
metric |
Progress-15 |
Progress-15 |
Indicates that a creative (display or video) was in view or played for at least 15 seconds. |
metric |
Progress-16 |
Progress-16 |
Indicates that a creative (display or video) was in view or played for at least 16 seconds. |
metric |
Progress-17 |
Progress-17 |
Indicates that a creative (display or video) was in view or played for at least 17 seconds. |
metric |
Progress-18 |
Progress-18 |
Indicates that a creative (display or video) was in view or played for at least 18 seconds. |
metric |
Progress-19 |
Progress-19 |
Indicates that a creative (display or video) was in view or played for at least 19 seconds. |
metric |
Progress-2 |
Progress-2 |
Indicates that a creative (display or video) was in view or played for at least 2 seconds. |
metric |
Progress-20 |
Progress-20 |
Indicates that a creative (display or video) was in view or played for at least 20 seconds. |
metric |
Progress-21 |
Progress-21 |
Indicates that a creative (display or video) was in view or played for at least 21 seconds. |
metric |
Progress-22 |
Progress-22 |
Indicates that a creative (display or video) was in view or played for at least 22 seconds. |
metric |
Progress-23 |
Progress-23 |
Indicates that a creative (display or video) was in view or played for at least 23 seconds. |
metric |
Progress-24 |
Progress-24 |
Indicates that a creative (display or video) was in view or played for at least 24 seconds. |
metric |
Progress-25 |
Progress-25 |
Indicates that a creative (display or video) was in view or played for at least 25 seconds. |
metric |
Progress-26 |
Progress-26 |
Indicates that a creative (display or video) was in view or played for at least 26 seconds. |
metric |
Progress-27 |
Progress-27 |
Indicates that a creative (display or video) was in view or played for at least 27 seconds. |
metric |
Progress-28 |
Progress-28 |
Indicates that a creative (display or video) was in view or played for at least 28 seconds. |
metric |
Progress-29 |
Progress-29 |
Indicates that a creative (display or video) was in view or played for at least 29 seconds. |
metric |
Progress-3 |
Progress-3 |
Indicates that a creative (display or video) was in view or played for at least 3 seconds. |
metric |
Progress-30 |
Progress-30 |
Represents the percentage of video content watched, specifically tracking when 30% of the video has been viewed. |
metric |
Progress-4 |
Progress-4 |
Represents the percentage of video content watched, specifically tracking when 4% of the video has been viewed. |
metric |
Progress-5 |
Progress-5 |
Represents the percentage of video content watched, specifically tracking when 5% of the video has been viewed. |
metric |
Progress-6 |
Progress-6 |
Represents the percentage of video content watched, specifically tracking when 6% of the video has been viewed. |
metric |
Progress-7 |
Progress-7 |
Represents the percentage of video content watched, specifically tracking when 7% of the video has been viewed. |
metric |
Progress-8 |
Progress-8 |
Represents the percentage of video content watched, specifically tracking when 8% of the video has been viewed. |
metric |
Progress-9 |
Progress-9 |
Represents the percentage of video content watched, specifically tracking when 9% of the video has been viewed. |
metric |
Seat id |
Seat id |
The unique identifier of the Teads seat. |
metric |
Seat name |
Seat name |
The name of the Teads seat. |
dimension |
Studio action |
Studio action |
Custom creative actions tracked through Teads Studio (e.g., Click on Endscreen). |
dimension |
Studio creative id |
Studio creative id |
A unique identifier for the creative asset designed or managed within Teads Studio. |
dimension |
Studio segment |
Studio segment |
dimension |
|
Total ad cost |
Total ad cost |
The total cost incurred for all ad campaigns or line items. |
metric |
Unique viewers |
Unique viewers |
The number of unique individuals who viewed the ad. |
metric |
Video completes |
Video completes |
The number of times a video ad played to 100% completion. |
dimension |
Video completion rate |
Video completion rate |
The percentage of video ads that played to 100% completion. |
dimension |
Video first quartile |
Video first quartile |
The number of times a video ad played past the 25% mark. |
dimension |
Video midpoint |
Video midpoint |
The number of times a video ad played past the 50% mark. |
dimension |
Video progress 1 second |
Video progress 1 second |
Indicates that the video content has been watched for at least 1 second. |
metric |
Video progress 10 second |
Video progress 10 second |
Indicates that the video content has been watched for at least 10 seconds. |
metric |
Video progress 11 second |
Video progress 11 second |
Indicates that the video content has been watched for at least 11 seconds. |
metric |
Video progress 12 second |
Video progress 12 second |
Indicates that the video content has been watched for at least 12 seconds. |
metric |
Video progress 13 second |
Video progress 13 second |
Indicates that the video content has been watched for at least 13 seconds. |
metric |
Video progress 14 second |
Video progress 14 second |
Indicates that the video content has been watched for at least 14 seconds. |
metric |
Video progress 15 second |
Video progress 15 second |
The number of video ad plays that reached or surpassed the 15-second mark. |
metric |
Video progress 16 second |
Video progress 16 second |
Indicates that the video content has been watched for at least 16 seconds. |
metric |
Video progress 17 second |
Video progress 17 second |
Indicates that the video content has been watched for at least 17 seconds. |
metric |
Video progress 18 second |
Video progress 18 second |
Indicates that the video content has been watched for at least 18 seconds. |
metric |
Video progress 19 second |
Video progress 19 second |
Indicates that the video content has been watched for at least 19 seconds. |
metric |
Video progress 2 second |
Video progress 2 second |
Indicates that the video content has been watched for at least 2 seconds. |
metric |
Video progress 20 second |
Video progress 20 second |
Indicates that the video content has been watched for at least 20 seconds. |
metric |
Video progress 21 second |
Video progress 21 second |
Indicates that the video content has been watched for at least 21 seconds. |
metric |
Video progress 22 second |
Video progress 22 second |
Indicates that the video content has been watched for at least 22 seconds. |
metric |
Video progress 23 second |
Video progress 23 second |
Indicates that the video content has been watched for at least 23 seconds. |
metric |
Video progress 24 second |
Video progress 24 second |
Indicates that the video content has been watched for at least 24 seconds. |
metric |
Video progress 25 second |
Video progress 25 second |
Indicates that the video content has been watched for at least 25 seconds. |
metric |
Video progress 26 second |
Video progress 26 second |
Indicates that the video content has been watched for at least 26 seconds. |
metric |
Video progress 27 second |
Video progress 27 second |
Indicates that the video content has been watched for at least 27 seconds. |
metric |
Video progress 28 second |
Video progress 28 second |
Indicates that the video content has been watched for at least 28 seconds. |
metric |
Video progress 29 second |
Video progress 29 second |
Indicates that the video content has been watched for at least 29 seconds. |
metric |
Video progress 3 second |
Video progress 3 second |
Indicates that the video content has been watched for at least 3 seconds. |
metric |
Video progress 30 second |
Video progress 30 second |
Indicates that the video content has been watched for at least 30 seconds. |
metric |
Video progress 4 second |
Video progress 4 second |
Indicates that the video content has been watched for at least 4 seconds. |
metric |
Video progress 5 second |
Video progress 5 second |
Indicates that the video content has been watched for at least 5 seconds. |
metric |
Video progress 6 second |
Video progress 6 second |
Indicates that the video content has been watched for at least 6 seconds. |
metric |
Video progress 7 second |
Video progress 7 second |
Indicates that the video content has been watched for at least 7 seconds. |
metric |
Video progress 8 second |
Video progress 8 second |
Indicates that the video content has been watched for at least 8 seconds. |
metric |
Video progress 9 second |
Video progress 9 second |
Indicates that the video content has been watched for at least 9 seconds. |
metric |
Video starts |
Video starts |
The number of times a video ad began playing. |
dimension |
Video third quartile |
Video third quartile |
The number of times a video ad played past the 75% mark. |
dimension |
Website domain |
Website domain |
The internet domain name of the website where the ad was displayed. |
dimension |
Website or App |
Website or App |
Indicates whether the ad was displayed on a website or within a mobile application. |
dimension |
Week |
Week |
The week for which the report data is aggregated. |
dimension |
Year |
Year |
The year for which the report data is aggregated. |
dimension |
ad_format |
ad_format |
The general category or family of the ad creative, such as Video or Viewable Display. |
dimension |
advertiser |
advertiser |
The name of the advertiser. |
dimension |
advertiser_id |
advertiser_id |
The unique Teads ID of the advertiser. |
dimension |
buying_type |
buying_type |
Indicates the buying model of the advertising campaign or insertion. |
dimension |
campaign_day |
campaign_day |
The specific day on which campaign data is reported. |
metric |
campaign_id |
campaign_id |
The unique Teads ID of the campaign. |
dimension |
campaign_month |
campaign_month |
The month in which campaign data is reported. |
metric |
campaign_name |
campaign_name |
The name of the campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary goal or aim of an advertising campaign (e.g., brand awareness, lead generation, sales). This is a dimension that can be used to segment reporting data. |
dimension |
campaign_year |
campaign_year |
The year in which campaign data is reported. |
metric |
clicks |
clicks |
The number of clicks recorded for the ad. |
metric |
conversions_click |
conversions_click |
Conversions attributed to a click on the ad. |
metric |
conversions_view |
conversions_view |
Conversions attributed to an impression (view) of the ad. |
metric |
country |
country |
The name of the country where the user activity originated. |
dimension |
creative size |
creative size |
The size of the creative (e.g., landscape, square, vertical, social). |
dimension |
creative_id |
creative_id |
The unique Teads ID of the creative. |
dimension |
creative_name |
creative_name |
The name of the creative. |
dimension |
date |
date |
The specific date for which the reporting data is aggregated. |
dimension |
device |
device |
The type of device on which the ad was displayed (e.g., Desktop, SmartTV, Smartphone, Tablet). |
dimension |
device_type |
device_type |
The type of device on which the ad was viewed (e.g., mobile, tablet, desktop). |
dimension |
format_size |
format_size |
The size of the ad creative, such as Landscape, Square, Vertical, or MPU. |
dimension |
format_type |
format_type |
The specific type of the ad creative, such as Video, 360, Carousel, Scroller, or Flow. |
dimension |
impressions |
impressions |
The number of times an ad was displayed. |
metric |
line_item_id |
line_item_id |
The unique Teads ID of the line item. |
dimension |
line_item_name |
line_item_name |
The name of the line item. |
dimension |
spend |
spend |
The total budget spent or invoiced by Teads, which includes the Ad Manager fee but excludes Added Value budget or Agency fee. |
metric |
video_complete |
video_complete |
The number of times a video ad played to 100% completion. |
metric |
video_first_quartile |
video_first_quartile |
The number of times a video ad played past the 25% mark. |
metric |
video_midpoint |
video_midpoint |
The number of times a video ad played past the 50% mark. |
metric |
video_third_quartile |
video_third_quartile |
The number of times a video ad played past the 75% mark. |
metric |