TikTok Ads
The table below gives information about all the data fields that you can import from TikTok Ads.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
Date |
Date |
Date |
Date. |
metric |
|
|
achieve_level |
achieve_level |
Long |
|
metric |
|
|
Real-time installation costs |
activate_cost |
currency |
(DEPRECATED) The average cost for each app install event. (The total count is based on when the conversion actually happened.) |
metric |
|
|
Real-time installation rate |
activate_rate |
float |
(DEPRECATED) The ratio of the number of completed installations to the number of clicks by users. |
metric |
|
|
Real-time installations |
active |
long |
The total number of times an app is installed and activated by an advertiser. |
metric |
|
|
Real-time CTA Conversions |
active_click |
long |
The number of times an app is installed and activated by a user from clicking on an ad within the attribution time. |
metric |
|
|
Real-time cost per CTA Conversion |
active_click_cost |
currency |
The average cost for users to activate by clicking on the ad and completing the download. |
metric |
|
|
Real-time installation costs |
active_cost |
currency |
The average cost for each app install event. (The total count is based on when the conversion actually happened.) |
metric |
|
|
Real-time payments |
active_pay |
long |
The total number of user payments in an app. |
metric |
|
|
Total amount of real-time payment |
active_pay_amount |
currency |
The total amount paid by users. |
metric |
|
|
Real-time value per purchase |
active_pay_avg_amount |
float |
The average amount paid per user per time. |
metric |
|
|
Real-time CTA Purchase |
active_pay_click |
long |
The number of subsequent payments made by the users activated by clicking attribution category. |
metric |
|
|
Real-time cost per CTA purchase |
active_pay_click_cost |
currency |
Average cost of subsequent payment incurred by users clicking attribution category. |
metric |
|
|
Real-time cost per purchase |
active_pay_cost |
currency |
The total amount paid by the user in the app. |
metric |
|
|
Real-time purchases rate |
active_pay_rate |
float |
The average number of payments per user. |
metric |
|
|
Real-time VTA Purchase |
active_pay_show |
long |
Times of subsequent payments made by the users activated by clicking impression category. |
metric |
|
|
Real-time Cost per VTA Purchase |
active_pay_show_cost |
currency |
The average cost per user within impression attribution category and with subsequent payment completed. |
metric |
|
|
Real-time installation costs |
active_rate |
float |
The ratio of the number of completed installations to the number of clicks by users. |
metric |
|
|
Real-time Registration |
active_register |
long |
The number of registrations that you have approved of and are returned successfully. |
metric |
|
|
Real-time CTA Registration |
active_register_click |
float |
The number of subsequent user registrations by users within click attribution category. |
metric |
|
|
Real-time Cost per CTA Registration |
active_register_click_cost |
currency |
The average cost for users to click on ads and complete registration. |
metric |
|
|
Real-time Cost Per Registration |
active_register_cost |
currency |
Cost for each registration. |
metric |
|
|
Real-time Registrations Rate |
active_register_rate |
float |
The ratio of registered users to active users. |
metric |
|
|
Real-time display of registered activation number |
active_register_show |
long |
The number of subsequent user registrations by users within impression attribution category. |
metric |
|
|
Real time display of registration activation cost |
active_register_show_cost |
currency |
The average cost of activation and registration for impression attribution. |
metric |
|
|
Real-time VTA Conversions |
active_show |
float |
The ratio of the number of user installations completed to the number of clicks. |
metric |
|
|
Real-time Cost per VTA Conversion |
active_show_cost |
currency |
The average cost of user downloading and activating the app for impression attribution. |
metric |
|
|
ad_advertiser_id |
ad_advertiser_id |
Long |
|
dimension |
|
|
ad_app_name |
ad_app_name |
String |
|
dimension |
|
|
ad_call_to_action |
ad_call_to_action |
String |
Available Call to Actions: Watch Now, Read More, View Now, Check the Price, Order Now, Install Now, Get Showtimes, Listen Now, Interested, Subscribe, Get Tickets Now, Experience Now, Book Now, Visit a Store. |
dimension |
|
|
ad_call_to_action_id |
ad_call_to_action_id |
Long |
|
dimension |
|
|
ad_card_id |
ad_card_id |
String |
|
dimension |
|
|
ad_click_tracking_url |
ad_click_tracking_url |
String |
|
dimension |
|
|
ad_create_time |
ad_create_time |
DateTime |
Ad creation time. |
dimension |
|
|
ad_creative_image_format |
ad_creative_image_format |
String |
|
dimension |
|
|
ad_creative_image_height |
ad_creative_image_height |
Long |
|
metric |
|
|
ad_creative_image_signature |
ad_creative_image_signature |
String |
|
dimension |
|
|
ad_creative_image_size |
ad_creative_image_size |
Long |
|
metric |
|
|
ad_creative_image_url |
ad_creative_image_url |
String |
|
dimension |
|
|
ad_creative_image_width |
ad_creative_image_width |
Long |
|
metric |
|
|
ad_creative_video_bit_rate |
ad_creative_video_bit_rate |
Long |
|
metric |
|
|
ad_creative_video_duration |
ad_creative_video_duration |
Float |
|
metric |
|
|
ad_creative_video_format |
ad_creative_video_format |
String |
|
dimension |
|
|
ad_creative_video_height |
ad_creative_video_height |
Long |
|
metric |
|
|
ad_creative_video_signature |
ad_creative_video_signature |
String |
|
dimension |
|
|
ad_creative_video_size |
ad_creative_video_size |
Long |
|
metric |
|
|
ad_creative_video_width |
ad_creative_video_width |
Long |
|
metric |
|
|
ad_display_name |
ad_display_name |
String |
|
dimension |
|
|
ad_external_action |
ad_external_action |
String |
|
dimension |
|
|
ad_format |
ad_format |
String |
|
dimension |
|
|
Ad Group Age |
ad_group_age |
long |
Age of targeted ad group. |
metric |
|
|
Ad Group App Download URL |
ad_group_app_download_url |
string |
URL of the app you offer. |
dimension |
|
|
Ad Group App ID |
ad_group_app_id |
string |
Ad Group app identifier. |
dimension |
|
|
Ad Group App Name |
ad_group_app_name |
string |
Name of the app you offer. |
dimension |
|
|
Ad Group App Type |
ad_group_app_type |
string |
Type of Ad Group App. |
dimension |
|
|
Ad Group Audience |
ad_group_audience |
string |
Ad Group Audience. |
dimension |
|
|
Ad Group Bid |
ad_group_bid |
float |
CPC, CPM bidding, oCPC learning bidding. |
metric |
|
|
|
ad_group_bid_type |
string |
Bidding Strategy. Optional values include: BID_TYPE_CUSTOM, BID_TYPE_MAX_CONVERSION. |
dimension |
|
|
Ad Group Billing Event |
ad_group_billing_event |
string |
Bid method. |
dimension |
|
|
Ad Group Budget |
ad_group_budget |
currency |
Ad budget. |
metric |
|
|
|
ad_group_budget_mode |
string |
Ad budget type. Optional values include: BUDGET_MODE_DAY, BUDGET_MODE_INFINITE, BUDGET_MODE_TOTAL. |
dimension |
|
|
Ad Group Category |
ad_group_category |
string |
Campaign classification, improves ad optimization. |
dimension |
|
|
Ad Group Click Tracking URL |
ad_group_click_tracking_url |
string |
Click monitoring URL. Currently Pangle does not support DCM, Sizmek or Flashtalking. |
dimension |
|
|
Ad Group Connection Type |
ad_group_connection_type |
string |
Network condition. Default is unlimited, optional values include：WIFI，2G，3G，4G. |
dimension |
|
|
Ad Group Conversion Bid |
ad_group_conversion_bid |
float |
oCPCconversion bid. |
metric |
|
|
Ad Group Conversion ID |
ad_group_conversion_id |
string |
Ad Group conversion identifier. |
dimension |
|
|
Ad Group Create Time |
ad_group_create_time |
time |
Ad Group creation time . |
dimension |
|
|
Ad Group Creative Material Mode |
ad_group_creative_material_mode |
string |
Creative delivery mode. Note: When you choose automated ad, your creative materials will automatically be combined for delivery. Tiktok Ads' smart optimization algorithm is applied and will be used to achieve the best ad performance during delivery.Optional values include: CUSTOM(custom), DYNAMIC(automated). |
dimension |
|
|
Ad Group Daypartying |
ad_group_dayparting |
string |
Ad delivery period. The format is a 48 * 7 character string, represented by 0 or 1. With half an hour as the minimum granularity, a day (24 hours) is divided by the minimum granularity (30 mins) from Monday to Sunday. Resulting in a 48*7 format. |
dimension |
|
|
Ad Group Deep Bid Type |
ad_group_deep_bid_type |
string |
Deep event bidding type. |
dimension |
|
|
Ad Group Deep Cpabid |
ad_group_deep_cpabid |
string |
Deep bid. |
dimension |
|
|
Ad Group Deep External Action |
ad_group_deep_external_action |
string |
Shallow events. |
dimension |
|
|
Ad Group Display Name |
ad_group_display_name |
string |
Landing page display name. |
dimension |
|
|
Ad Group Excluded Audience |
ad_group_excluded_audience |
string |
A list of audience ID to be excluded. |
dimension |
|
|
Ad Group External Action |
ad_group_external_action |
string |
Shallow event, required when optimize_goal = INSTALL or IN_APP_EVENT, required when pixel_id is specified. |
dimension |
|
|
Ad Group Gender |
ad_group_gender |
string |
Audience gender. Optional values include: GENDER_FEMALE, GENDER_MALE, GENDER_UNLIMITED. |
dimension |
|
|
Ad Group Id |
ad_group_id |
string |
Ad group identifier. Allowable quantity: 1-100. |
dimension |
|
|
ad_group_id |
ad_group_id |
Long |
|
dimension |
|
|
ad_group_id |
ad_group_id |
Long |
|
dimension |
|
|
Ad Group Interest Category |
ad_group_interest_category |
long |
Interest classification. If the interest is specified, users that do not meet interest target will be excluded during delivery. Do not specify if you wish to target everyone. |
dimension |
|
|
Ad Group Keywords |
ad_group_keywords |
string |
An array of keywords, used to describe the keywords of the app/website, the maximum number of keywords is 20. |
dimension |
|
|
Ad Group Landing Page URL |
ad_group_landing_page_url |
string |
Landing page URL. |
dimension |
|
|
Ad Group Language |
ad_group_languages |
string |
Audience language. |
dimension |
|
|
Geographic orientation |
ad_group_location |
long |
Geographic orientation. |
dimension |
|
|
Ad Group Modify Time |
ad_group_modify_time |
time |
Ad Group modification time. |
dimension |
|
|
Ad Group Name |
ad_group_name |
string |
Name of the Ad Group. |
dimension |
|
|
Optimization goal |
ad_group_optimize_goal |
string |
Optimization goal. |
dimension |
|
|
Ad Group Pacing |
ad_group_pacing |
string |
Ad speed type. |
dimension |
|
|
Ad Group Package |
ad_group_package |
string |
Package name, used when app_id is not specified. |
dimension |
|
|
Ad Group Placement |
ad_group_placement |
string |
The location of the placement. If placement_type of the Ad Group is PLACEMENT_TYPE_AUTOMATIC (automatic placement), placement will be returned as None. |
dimension |
|
|
Ad Placement Type |
ad_group_placement_type |
string |
Placement type. Possible values: PLACEMENT_TYPE_AUTOMATIC (automatic placement), PLACEMENT_TYPE_NORMAL (manual placement). |
dimension |
|
|
Ad Group Profile Image |
ad_group_profile_image |
string |
Avatar URL. |
dimension |
|
|
Ad Group Schedule End Time |
ad_group_schedule_end_time |
time |
Ad delivery end time (UTC+0). Format should be 2017-01-01 00:00:00, it is required when schedule_type is 'SCHEDULE_START_END'. |
dimension |
|
|
Ad Group Schedule Start Time |
ad_group_schedule_start_time |
time |
Ad delivery start time (UTC+0). Format should be 2017-01-01 00:00:00. |
dimension |
|
|
Ad Group Schedule Type |
ad_group_schedule_type |
string |
Ad schedule type, optional value: SCHEDULE_FROM_NOW,SCHEDULE_START_END. |
dimension |
|
|
Ad Group Video Tracking URL |
ad_group_video_view_tracking_url |
string |
The Tracking URL of the Ad Group video. |
dimension |
|
|
ad_id |
ad_id |
Long |
Ad identifier. |
dimension |
|
|
ad_image_ids |
ad_image_ids |
String |
Ad image identifiers (Image material or video cover). Video cover is required for certain types of video materials. |
dimension |
|
|
Material type |
ad_image_mode |
string |
Material type. |
dimension |
|
|
ad_impression_tracking_url |
ad_impression_tracking_url |
String |
|
dimension |
|
|
ad_is_aco |
ad_is_aco |
Boolean |
|
dimension |
|
|
ad_is_new_structure |
ad_is_new_structure |
Boolean |
|
dimension |
|
|
ad_landing_page_url |
ad_landing_page_url |
String |
|
dimension |
|
|
ad_landing_page_urls |
ad_landing_page_urls |
String |
|
dimension |
|
|
ad_modify_time |
ad_modify_time |
DateTime |
Time at which the ad was modified. |
dimension |
|
|
ad_name |
ad_name |
String |
Name of an ad. |
metric |
|
|
ad_page_id |
ad_page_id |
String |
|
dimension |
|
|
ad_pixel_id |
ad_pixel_id |
String |
|
dimension |
|
|
ad_playable_url |
ad_playable_url |
String |
|
dimension |
|
|
ad_text |
ad_text |
String |
Text used in ad. |
metric |
|
|
ad_video_id |
ad_video_id |
String |
Ad video identifier. |
dimension |
|
|
add_billing |
add_billing |
Long |
|
metric |
|
|
add_payment_info |
add_payment_info |
Long |
|
metric |
|
|
add_to_wishlist |
add_to_wishlist |
Long |
|
metric |
|
|
add_to_wishlist_rate |
add_to_wishlist_rate |
Float |
|
metric |
|
|
adgroup_advertiser_id |
adgroup_advertiser_id |
Long |
|
dimension |
|
|
adgroup_age_groups |
adgroup_age_groups |
String |
|
dimension |
|
|
adgroup_budget |
adgroup_budget |
Float |
|
metric |
|
|
adgroup_budget_mode |
adgroup_budget_mode |
String |
|
dimension |
|
|
adgroup_conversion_bid_price |
adgroup_conversion_bid_price |
Float |
|
metric |
|
|
adgroup_conversion_id |
adgroup_conversion_id |
Long |
|
dimension |
|
|
adgroup_id |
adgroup_id |
Long |
|
dimension |
|
|
adgroup_name |
adgroup_name |
String |
|
metric |
|
|
adgroup_operation_status |
adgroup_operation_status |
String |
|
dimension |
|
|
adgroup_optimization_goal |
adgroup_optimization_goal |
String |
|
dimension |
|
|
adgroup_placement_type |
adgroup_placement_type |
String |
|
dimension |
|
|
adgroup_schedule_end_time |
adgroup_schedule_end_time |
DateTime |
|
dimension |
|
|
adgroup_schedule_start_time |
adgroup_schedule_start_time |
DateTime |
|
dimension |
|
|
adgroup_secondary_status |
adgroup_secondary_status |
String |
|
dimension |
|
|
adverity_client_id |
adverity_client_id |
Long |
|
dimension |
|
|
adverity_client_name |
adverity_client_name |
String |
|
dimension |
|
|
advertiser_id |
advertiser_id |
Long |
Advertiser identifier. |
dimension |
|
|
advertiser_name |
advertiser_name |
String |
Advertiser Name. |
dimension |
|
|
advertiser_role |
advertiser_role |
String |
|
dimension |
|
|
Advertiser Time Zone |
advertiser_timezone |
string |
Identifier which corresponds to Advertiser's timezone. |
dimension |
|
|
age |
age |
String |
|
dimension |
|
|
app_event_add_to_cart |
app_event_add_to_cart |
Long |
|
metric |
|
|
app_install |
app_install |
Long |
|
metric |
|
|
average_video_play |
average_video_play |
Float |
|
metric |
|
|
average_video_play_per_user |
average_video_play_per_user |
Float |
|
metric |
|
|
button_click |
button_click |
Float |
|
metric |
|
|
button_click_rate |
button_click_rate |
Float |
|
metric |
|
|
campaign_budget |
campaign_budget |
Float |
The campaign budget. |
metric |
|
|
campaign_budget_mode |
campaign_budget_mode |
String |
Budget type. |
dimension |
|
|
Campaign Create Time |
campaign_create_time |
Date |
Time at which the campaign was created. |
metric |
|
|
campaign_id |
campaign_id |
Long |
Filter by campaign IDs. Allowable quantity: 1-100. |
dimension |
|
|
campaign_is_new_structure |
campaign_is_new_structure |
Boolean |
|
dimension |
|
|
campaign_name |
campaign_name |
String |
Filter by campaign name, supports fuzzy matching. |
metric |
|
|
campaign_objective |
campaign_objective |
String |
Filter by campaign's objective. |
dimension |
|
|
Campaign Objective Type |
campaign_objective_type |
string |
Filter by the type of advertising objectives. |
dimension |
|
|
campaign_operation_status |
campaign_operation_status |
String |
|
dimension |
|
|
campaign_secondary_status |
campaign_secondary_status |
String |
|
dimension |
|
|
campaign_status |
campaign_status |
String |
|
dimension |
|
|
campaign_type |
campaign_type |
String |
|
dimension |
|
|
checkout |
checkout |
Long |
|
metric |
|
|
Clicks |
click_cnt |
long |
When the user clicks on the ad material it triggers a click event. The event is considered as an effective ad click. |
metric |
|
|
CPC |
click_cost |
currency |
Advertiser's cost per click. |
metric |
|
|
clicks |
clicks |
Long |
|
metric |
|
|
clicks_on_music_disc |
clicks_on_music_disc |
Long |
|
metric |
|
|
comments |
comments |
Long |
|
metric |
|
|
complete_payment |
complete_payment |
Long |
|
metric |
|
|
complete_tutorial |
complete_tutorial |
Float |
|
metric |
|
|
consultation |
consultation |
Long |
|
metric |
|
|
conversion |
conversion |
Long |
|
metric |
|
|
Real-time CPA |
conversion_cost |
currency |
The Advertiser's cost per conversion. |
metric |
|
|
conversion_rate |
conversion_rate |
Float |
The percentage of the number of times that ads are converted by users to the number of clicks. |
metric |
|
|
Real-time Conversion |
convert_cnt |
long |
The number of times advertisements are converted by users（It is calculated by conversion time). |
metric |
|
|
cost_per_1000_reached |
cost_per_1000_reached |
Float |
|
metric |
|
|
cost_per_custom_app_event |
cost_per_custom_app_event |
Float |
|
metric |
|
|
cost_per_custom_page_event |
cost_per_custom_page_event |
Float |
|
metric |
|
|
cost_per_form |
cost_per_form |
Float |
|
metric |
|
|
cost_per_result |
cost_per_result |
Long |
|
metric |
|
|
Cost per 1,000 People Reached |
cost_per_show_uv_mille |
currency |
The average cost to reach 1,000 unique users. This metric is estimated. |
metric |
|
|
cost_per_unique_custom_app_event |
cost_per_unique_custom_app_event |
Float |
|
metric |
|
|
cost_total_add_payment_info |
cost_total_add_payment_info |
Float |
|
metric |
|
|
cpc |
cpc |
Float |
|
metric |
|
|
cpm |
cpm |
Float |
|
metric |
|
|
create_gamerole |
create_gamerole |
Long |
|
metric |
|
|
create_group |
create_group |
Long |
|
metric |
|
|
Creative Image Format |
creative_image_format |
string |
Format of the picture used. |
dimension |
|
|
Creative Image Hight |
creative_image_height |
float |
Height of the picture used. |
metric |
|
|
Creative Image Signature |
creative_image_signature |
string |
Signature of the picture used. |
dimension |
|
|
Creative Image Size |
creative_image_size |
float |
Size of the picture used. |
metric |
|
|
Creative Image URL |
creative_image_url |
string |
URL of the picture used. |
dimension |
|
|
Creative Image Width |
creative_image_width |
float |
Width of the picture used. |
metric |
|
|
Creative Video Bit Rate |
creative_video_bit_rate |
string |
Bit rate of the video used. |
dimension |
|
|
Creative Video Duration |
creative_video_duration |
time |
Duration of the video used. |
dimension |
|
|
Creative Video Format |
creative_video_format |
string |
Format of the video used. |
dimension |
|
|
Creative Video Height |
creative_video_height |
float |
Height of the video used. |
metric |
|
|
Creative Video Poster URL |
creative_video_poster_url |
string |
Poster URL of the video used. |
dimension |
|
|
Creative Video Signature |
creative_video_signature |
string |
Signature of the video used. |
dimension |
|
|
Creative Video Size |
creative_video_size |
float |
Size of the video used. |
metric |
|
|
Creative Video URL |
creative_video_url |
string |
URL of the video used. |
dimension |
|
|
Creative Video Width |
creative_video_width |
float |
Width of the video used. |
metric |
|
|
cta_conversion |
cta_conversion |
Long |
|
metric |
|
|
cta_purchase |
cta_purchase |
Long |
|
metric |
|
|
cta_registration |
cta_registration |
Long |
|
metric |
|
|
ctr |
ctr |
Float |
The number of clicks that your ad receives divided by the number of times your ad is shown. |
metric |
|
|
currency |
currency |
String |
|
dimension |
|
|
custom_app_event_rate |
custom_app_event_rate |
Float |
|
metric |
|
|
custom_app_events |
custom_app_events |
Long |
|
metric |
|
|
custom_app_events_value |
custom_app_events_value |
Float |
|
metric |
|
|
custom_event_type |
custom_event_type |
String |
|
metric |
|
|
custom_page_event_rate |
custom_page_event_rate |
Float |
|
metric |
|
|
custom_page_events |
custom_page_events |
Long |
|
metric |
|
|
custom_page_events_value |
custom_page_events_value |
Float |
|
metric |
|
|
date |
date |
Date |
|
dimension |
|
|
download_button |
download_button |
Long |
|
metric |
|
|
download_detail |
download_detail |
Long |
|
metric |
|
|
download_start |
download_start |
Long |
|
metric |
|
|
dpa_target_audience_type |
dpa_target_audience_type |
JSON |
|
metric |
|
|
comment |
dy_comment |
long |
Number of comments for the ad. |
metric |
|
|
Home page access |
dy_home_visited |
long |
Number of visits to the ad homepage. |
metric |
|
|
Like |
dy_like |
long |
Number of times an ad is liked. |
metric |
|
|
Share |
dy_share |
long |
Number of times an ad is shared. |
metric |
|
|
CPM |
ecpm |
currency |
The cost of every thousand ad attributions. |
metric |
|
|
follows |
follows |
Long |
|
metric |
|
|
form |
form |
Long |
|
metric |
|
|
form_button |
form_button |
Long |
|
metric |
|
|
form_detail |
form_detail |
Long |
|
metric |
|
|
frequency |
frequency |
Float |
|
metric |
|
|
gender |
gender |
String |
|
dimension |
|
|
impressions |
impressions |
Long |
|
metric |
|
|
in_app_ad_click |
in_app_ad_click |
Long |
|
metric |
|
|
in_app_ad_impr |
in_app_ad_impr |
Long |
|
metric |
|
|
initiate_checkout |
initiate_checkout |
Float |
|
metric |
|
|
join_group |
join_group |
Long |
|
metric |
|
|
launch_app |
launch_app |
Long |
|
metric |
|
|
likes |
likes |
Long |
|
metric |
|
|
loan_apply |
loan_apply |
Long |
|
metric |
|
|
loan_credit |
loan_credit |
Long |
|
metric |
|
|
loan_disbursement |
loan_disbursement |
Long |
|
metric |
|
|
login |
login |
Long |
|
metric |
|
|
mobile_app_id |
mobile_app_id |
Long |
|
dimension |
|
|
next_day_open |
next_day_open |
Long |
|
metric |
|
|
objective_type |
objective_type |
String |
|
metric |
|
|
on_web_order |
on_web_order |
Long |
|
metric |
|
|
online_consult |
online_consult |
Long |
|
metric |
|
|
onsite_add_billing |
onsite_add_billing |
Long |
|
metric |
|
|
onsite_add_to_wishlist |
onsite_add_to_wishlist |
Long |
|
metric |
|
|
onsite_download_start |
onsite_download_start |
Long |
|
metric |
|
|
onsite_form |
onsite_form |
Long |
|
metric |
|
|
onsite_initiate_checkout_count |
onsite_initiate_checkout_count |
Long |
|
metric |
|
|
onsite_on_web_cart |
onsite_on_web_cart |
Long |
|
metric |
|
|
onsite_on_web_detail |
onsite_on_web_detail |
Long |
|
metric |
|
|
onsite_shopping |
onsite_shopping |
Long |
|
metric |
|
|
onsite_shopping_roas |
onsite_shopping_roas |
Long |
|
metric |
|
|
page_browse_consultation |
page_browse_consultation |
Long |
|
metric |
|
|
page_browse_view |
page_browse_view |
Long |
|
metric |
|
|
page_event_search |
page_event_search |
Float |
|
metric |
|
|
placement_type |
placement_type |
String |
|
metric |
|
|
product_details_page_browse |
product_details_page_browse |
Float |
|
metric |
|
|
profile_visits |
profile_visits |
Long |
|
metric |
|
|
promotion_type |
promotion_type |
String |
|
metric |
|
|
province_name |
province_name |
String |
|
dimension |
|
|
purchase |
purchase |
Long |
|
metric |
|
|
ratings |
ratings |
Long |
|
metric |
|
|
reach |
reach |
Long |
|
metric |
|
|
real_time_app_install |
real_time_app_install |
Long |
|
metric |
|
|
real_time_app_install_cost |
real_time_app_install_cost |
Float |
|
metric |
|
|
real_time_conversion |
real_time_conversion |
Long |
|
metric |
|
|
real_time_result |
real_time_result |
Long |
|
metric |
|
|
registration |
registration |
Long |
|
metric |
|
|
result |
result |
Long |
|
metric |
|
|
result_rate |
result_rate |
Float |
|
metric |
|
|
sales_lead |
sales_lead |
Long |
|
metric |
|
|
search |
search |
Long |
|
metric |
|
|
secondary_goal_result |
secondary_goal_result |
JSON |
|
dimension |
|
|
shares |
shares |
Long |
|
metric |
|
|
Impressions |
show_cnt |
long |
The number of ads displayed to users. |
metric |
|
|
Reach |
show_uv |
long |
The number of unique users who saw your ads at least once. This metric is estimated. |
metric |
|
|
skan_achieve_level |
skan_achieve_level |
Long |
|
metric |
|
|
skan_add_payment_info |
skan_add_payment_info |
Long |
|
metric |
|
|
skan_add_to_cart |
skan_add_to_cart |
Long |
|
metric |
|
|
skan_add_to_cart_rate |
skan_add_to_cart_rate |
Float |
|
metric |
|
|
skan_add_to_wishlist |
skan_add_to_wishlist |
Long |
|
metric |
|
|
skan_app_install |
skan_app_install |
Long |
|
metric |
|
|
skan_checkout |
skan_checkout |
Long |
|
metric |
|
|
skan_complete_tutorial |
skan_complete_tutorial |
Long |
|
metric |
|
|
skan_conversion |
skan_conversion |
Long |
|
metric |
|
|
skan_create_gamerole |
skan_create_gamerole |
Long |
|
metric |
|
|
skan_create_group |
skan_create_group |
Long |
|
metric |
|
|
skan_in_app_ad_click |
skan_in_app_ad_click |
Long |
|
metric |
|
|
skan_in_app_ad_impr |
skan_in_app_ad_impr |
Long |
|
metric |
|
|
skan_join_group |
skan_join_group |
Long |
|
metric |
|
|
skan_launch_app |
skan_launch_app |
Long |
|
metric |
|
|
skan_loan_apply |
skan_loan_apply |
Long |
|
metric |
|
|
skan_loan_credit |
skan_loan_credit |
Long |
|
metric |
|
|
skan_loan_disbursement |
skan_loan_disbursement |
Long |
|
metric |
|
|
skan_login |
skan_login |
Long |
|
metric |
|
|
skan_purchase |
skan_purchase |
Long |
|
metric |
|
|
skan_ratings |
skan_ratings |
Long |
|
metric |
|
|
skan_registration |
skan_registration |
Long |
|
metric |
|
|
skan_result |
skan_result |
Long |
|
metric |
|
|
skan_sales_lead |
skan_sales_lead |
Long |
|
metric |
|
|
skan_search |
skan_search |
Long |
|
metric |
|
|
skan_spend_credits |
skan_spend_credits |
Long |
|
metric |
|
|
skan_start_trial |
skan_start_trial |
Long |
|
metric |
|
|
skan_subscribe |
skan_subscribe |
Long |
|
metric |
|
|
skan_total_achieve_level |
skan_total_achieve_level |
Long |
|
metric |
|
|
skan_total_achieve_level_value |
skan_total_achieve_level_value |
Float |
|
metric |
|
|
skan_total_add_payment_info |
skan_total_add_payment_info |
Long |
|
metric |
|
|
skan_total_add_to_cart |
skan_total_add_to_cart |
Long |
|
metric |
|
|
skan_total_add_to_wishlist |
skan_total_add_to_wishlist |
Long |
|
metric |
|
|
skan_total_checkout |
skan_total_checkout |
Long |
|
metric |
|
|
skan_total_complete_tutorial |
skan_total_complete_tutorial |
Long |
|
metric |
|
|
skan_total_create_gamerole |
skan_total_create_gamerole |
Long |
|
metric |
|
|
skan_total_create_group |
skan_total_create_group |
Long |
|
metric |
|
|
skan_total_in_app_ad_click |
skan_total_in_app_ad_click |
Long |
|
metric |
|
|
skan_total_in_app_ad_impr |
skan_total_in_app_ad_impr |
Long |
|
metric |
|
|
skan_total_join_group |
skan_total_join_group |
Long |
|
metric |
|
|
skan_total_launch_app |
skan_total_launch_app |
Long |
|
metric |
|
|
skan_total_loan_apply |
skan_total_loan_apply |
Long |
|
metric |
|
|
skan_total_loan_credit |
skan_total_loan_credit |
Long |
|
metric |
|
|
skan_total_loan_disbursement |
skan_total_loan_disbursement |
Long |
|
metric |
|
|
skan_total_login |
skan_total_login |
Long |
|
metric |
|
|
skan_total_purchase |
skan_total_purchase |
Long |
|
metric |
|
|
skan_total_ratings |
skan_total_ratings |
Long |
|
metric |
|
|
skan_total_registration |
skan_total_registration |
Long |
|
metric |
|
|
skan_total_sales_lead |
skan_total_sales_lead |
Long |
|
metric |
|
|
skan_total_search |
skan_total_search |
Long |
|
metric |
|
|
skan_total_spend_credits |
skan_total_spend_credits |
Long |
|
metric |
|
|
skan_total_start_trial |
skan_total_start_trial |
Long |
|
metric |
|
|
skan_total_subscribe |
skan_total_subscribe |
Long |
|
metric |
|
|
skan_total_view_content |
skan_total_view_content |
Long |
|
metric |
|
|
skan_unlock_achievement |
skan_unlock_achievement |
Long |
|
metric |
|
|
skan_view_content |
skan_view_content |
Long |
|
metric |
|
|
skip ad |
skip |
long |
Number of times an ad is skipped. |
metric |
|
|
spend |
spend |
Float |
|
metric |
|
|
spend_credits |
spend_credits |
Long |
|
metric |
|
|
start_trial |
start_trial |
Long |
|
metric |
|
|
Total expense, consumption |
stat_cost |
currency |
The total cost of ad presentations by advertisers，used to measure the cost of calculating a single conversion event. |
metric |
|
|
stat_time_day |
stat_time_day |
DateTime |
|
dimension |
|
|
subscribe |
subscribe |
Long |
|
metric |
|
|
Conversions |
time_attr_convert_cnt |
long |
Number of times advertisements are converted by users（It is calculated by click time) |
metric |
|
|
total_achieve_level |
total_achieve_level |
Long |
|
metric |
|
|
total_achieve_level_value |
total_achieve_level_value |
Float |
|
metric |
|
|
total_active_pay_roas |
total_active_pay_roas |
Float |
|
metric |
|
|
total_add_billing_value |
total_add_billing_value |
Float |
|
metric |
|
|
total_add_payment_info |
total_add_payment_info |
Long |
|
metric |
|
|
total_add_to_wishlist |
total_add_to_wishlist |
Long |
|
metric |
|
|
total_add_to_wishlist_value |
total_add_to_wishlist_value |
Float |
|
metric |
|
|
total_app_event_add_to_cart |
total_app_event_add_to_cart |
Long |
|
metric |
|
|
total_app_event_add_to_cart_value |
total_app_event_add_to_cart_value |
Float |
|
metric |
|
|
total_button_click_value |
total_button_click_value |
Float |
|
metric |
|
|
total_checkout |
total_checkout |
Long |
|
metric |
|
|
total_checkout_value |
total_checkout_value |
Float |
|
metric |
|
|
total_complete_tutorial |
total_complete_tutorial |
Long |
|
metric |
|
|
total_complete_tutorial_value |
total_complete_tutorial_value |
Float |
|
metric |
|
|
total_create_gamerole |
total_create_gamerole |
Long |
|
metric |
|
|
total_create_gamerole_value |
total_create_gamerole_value |
Float |
|
metric |
|
|
total_create_group |
total_create_group |
Long |
|
metric |
|
|
total_create_group_value |
total_create_group_value |
Float |
|
metric |
|
|
total_download_start_value |
total_download_start_value |
Float |
|
metric |
|
|
total_form_detail_value |
total_form_detail_value |
Float |
|
metric |
|
|
total_form_value |
total_form_value |
Float |
|
metric |
|
|
total_in_app_ad_click |
total_in_app_ad_click |
Long |
|
metric |
|
|
total_in_app_ad_click_value |
total_in_app_ad_click_value |
Float |
|
metric |
|
|
total_in_app_ad_impr |
total_in_app_ad_impr |
Long |
|
metric |
|
|
total_in_app_ad_impr_value |
total_in_app_ad_impr_value |
Float |
|
metric |
|
|
total_initiate_checkout_value |
total_initiate_checkout_value |
Float |
|
metric |
|
|
total_join_group |
total_join_group |
Long |
|
metric |
|
|
total_join_group_value |
total_join_group_value |
Float |
|
metric |
|
|
total_launch_app |
total_launch_app |
Long |
|
metric |
|
|
total_loan_apply |
total_loan_apply |
Long |
|
metric |
|
|
total_loan_credit |
total_loan_credit |
Long |
|
metric |
|
|
total_loan_disbursement |
total_loan_disbursement |
Long |
|
metric |
|
|
total_login |
total_login |
Long |
|
metric |
|
|
total_next_day_open |
total_next_day_open |
Long |
|
metric |
|
|
total_on_web_order_value |
total_on_web_order_value |
Float |
|
metric |
|
|
total_online_consult_value |
total_online_consult_value |
Float |
|
metric |
|
|
total_page_browse_view_value |
total_page_browse_view_value |
Float |
|
metric |
|
|
total_page_event_search_value |
total_page_event_search_value |
Float |
|
metric |
|
|
total_product_details_page_browse_value |
total_product_details_page_browse_value |
Float |
|
metric |
|
|
total_purchase |
total_purchase |
Long |
|
metric |
|
|
total_purchase_value |
total_purchase_value |
Float |
|
metric |
|
|
total_ratings |
total_ratings |
Long |
|
metric |
|
|
total_ratings_value |
total_ratings_value |
Float |
|
metric |
|
|
total_registration |
total_registration |
Long |
|
metric |
|
|
total_sales_lead |
total_sales_lead |
Long |
|
metric |
|
|
total_sales_lead_value |
total_sales_lead_value |
Float |
|
metric |
|
|
total_search |
total_search |
Long |
|
metric |
|
|
total_spend_credits |
total_spend_credits |
Long |
|
metric |
|
|
total_spend_credits_value |
total_spend_credits_value |
Float |
|
metric |
|
|
total_start_trial |
total_start_trial |
Long |
|
metric |
|
|
total_subscribe |
total_subscribe |
Long |
|
metric |
|
|
total_subscribe_value |
total_subscribe_value |
Float |
|
metric |
|
|
total_unlock_achievement |
total_unlock_achievement |
Long |
|
metric |
|
|
total_unlock_achievement_value |
total_unlock_achievement_value |
Float |
|
metric |
|
|
total_user_registration_value |
total_user_registration_value |
Float |
|
metric |
|
|
total_view_content |
total_view_content |
Long |
|
metric |
|
|
total_view_content_value |
total_view_content_value |
Float |
|
metric |
|
|
total_web_event_add_to_cart_value |
total_web_event_add_to_cart_value |
Float |
|
metric |
|
|
unique_custom_app_events |
unique_custom_app_events |
Long |
|
metric |
|
|
unlock_achievement |
unlock_achievement |
Long |
|
metric |
|
|
unlock_achievement_rate |
unlock_achievement_rate |
Float |
|
metric |
|
|
user_registration |
user_registration |
Long |
|
metric |
|
|
value_per_button_click |
value_per_button_click |
Float |
|
metric |
|
|
value_per_custom_app_event |
value_per_custom_app_event |
Long |
|
metric |
|
|
value_per_custom_page_event |
value_per_custom_page_event |
Float |
|
metric |
|
|
value_per_web_event_add_to_cart |
value_per_web_event_add_to_cart |
Float |
|
metric |
|
|
video_play_actions |
video_play_actions |
Long |
|
metric |
|
|
video_views_p100 |
video_views_p100 |
Long |
|
metric |
|
|
video_views_p25 |
video_views_p25 |
Long |
|
metric |
|
|
video_views_p50 |
video_views_p50 |
Long |
|
metric |
|
|
video_views_p75 |
video_views_p75 |
Long |
|
metric |
|
|
video_watched_2s |
video_watched_2s |
Long |
|
metric |
|
|
video_watched_6s |
video_watched_6s |
Long |
|
metric |
|
|
view_content |
view_content |
Long |
|
metric |
|
|
view_content_rate |
view_content_rate |
Float |
|
metric |
|
|
vta_conversion |
vta_conversion |
Long |
|
metric |
|
|
vta_purchase |
vta_purchase |
Long |
|
metric |
|
|
vta_registration |
vta_registration |
Long |
|
metric |
|
|
web_event_add_to_cart |
web_event_add_to_cart |
Long |
|
metric |
|
