Webtrends

The table below gives information about all the data fields that you can import from Webtrends.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Description	Use in Adverity
Bounce Rate	Ratio of sessions that ended after only one page view to the number of sessions that contained more than one page view.	metric
Cart Add Events	Count of events where a product or set of products was added to the cart.	metric
Entry Page Session	Count of sessions with the page (dimension value) as the entry page.	metric
Events	Count of all interactions including page views and other clicks that are tracked.	metric
Product View Events	Count of events where a product page was viewed.	metric
Purchase Conversion Rate	Ratio of sessions that had a purchase to total sessions.	metric
Purchases	Count of events that had a purchase.	metric
Revenue	Total revenue from transaction.	metric
Sessions	Count of unique sessions that begin when a user views their first page and ends when the user leaves the site or remains idle beyond the idle-time limit (typically 30 minutes).	metric
Single Page View Sessions	Count of sessions with only one page view.	metric
Time into Session (secs)	Time (in seconds) from the start of the session to a particular hit in which the dimension value occurred.	metric
Time on Page	Time on Page	metric
Time on Site	Time on Site	metric
Transaction Subtotal	Transaction Subtotal	metric
Units	Units	metric
Users	Count of unique users in the selected time period.	metric
Views	Count of views of a page; tracked as a page load.	metric
Views per Session	Number of page views per session.	metric