Webtrends
The table below gives information about all the data fields that you can import from Webtrends.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
---|---|---|---|---|---|
|
Bounce Rate |
percentage |
Ratio of sessions that ended after only one page view to the number of sessions that contained more than one page view. |
metric |
|
|
Cart Add Events |
long |
Count of events where a product or set of products was added to the cart. |
metric |
|
|
Entry Page Session |
long |
Count of sessions with the page (dimension value) as the entry page. |
metric |
|
|
Events |
long |
Count of all interactions including page views and other clicks that are tracked. |
metric |
|
|
Product View Events |
long |
Count of events where a product page was viewed. |
metric |
|
|
Purchase Conversion Rate |
percentage |
Ratio of sessions that had a purchase to total sessions. |
metric |
|
|
Purchases |
long |
Count of events that had a purchase. |
metric |
|
|
Revenue |
float |
Total revenue from transaction. |
metric |
|
|
Sessions |
long |
Count of unique sessions that begin when a user views their first page and ends when the user leaves the site or remains idle beyond the idle-time limit (typically 30 minutes). |
metric |
|
|
Single Page View Sessions |
long |
Count of sessions with only one page view. |
metric |
|
|
Time into Session (secs) |
datetime |
Time (in seconds) from the start of the session to a particular hit in which the dimension value occurred. |
metric |
|
|
Time on Page |
datetime |
Time on Page |
metric |
|
|
Time on Site |
datetime |
Time on Site |
metric |
|
|
Transaction Subtotal |
float |
Transaction Subtotal |
metric |
|
|
Units |
long |
Units |
metric |
|
|
Users |
long |
Count of unique users in the selected time period. |
metric |
|
|
Views |
long |
Count of views of a page; tracked as a page load. |
metric |
|
|
Views per Session |
percentage |
Number of page views per session. |
metric |
|