Webtrends: Most-used fields#
The table below gives information about most-used fields that you can import from Webtrends. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
AVG View Time (sec) |
AVG View Time (sec) |
metric |
|
AVG Visit Duration (min) |
AVG Visit Duration (min) |
metric |
|
Active Visits |
Active Visits |
dimension |
|
Advertiser |
Advertiser |
dimension |
|
Average Revenue per Order |
Average Revenue per Order |
dimension |
|
Average Units per Order |
Average Units per Order |
dimension |
|
Average Visit Duration (Minutes) |
Average Visit Duration (Minutes) |
metric |
|
Avg View Time (Sec) |
Avg View Time (Sec) |
metric |
|
Avg Visit Duration (Min) |
Avg Visit Duration (Min) |
metric |
|
Bounce Rate |
Bounce Rate |
Ratio of sessions that ended after only one page view to the number of sessions that contained more than one page view. |
dimension |
Campaign |
Campaign |
dimension |
|
Clicks |
Clicks |
metric |
|
Clickthroughs |
Clickthroughs |
dimension |
|
Completed Forms |
Completed Forms |
metric |
|
Country |
Country |
dimension |
|
Creative |
Creative |
dimension |
|
Daily Visitors |
Daily Visitors |
dimension |
|
Date |
Date |
dimension |
|
Device |
Device |
dimension |
|
Device Model |
Device Model |
dimension |
|
Device Type |
Device Type |
dimension |
|
Download Visits |
Download Visits |
metric |
|
Downloads |
Downloads |
metric |
|
Entry Page |
Entry Page |
dimension |
|
Entry Page Visits |
Entry Page Visits |
dimension |
|
Event Hits |
Event Hits |
metric |
|
Event Visits |
Event Visits |
metric |
|
Hits |
Hits |
metric |
|
Login Completed |
Login Completed |
metric |
|
Media Downloads |
Media Downloads |
metric |
|
Mobile Device |
Mobile Device |
dimension |
|
Mobile OS |
Mobile OS |
dimension |
|
Monthly Visitors |
Monthly Visitors |
dimension |
|
Most Recent Search Engine |
Most Recent Search Engine |
dimension |
|
Most Recent Search Phrase |
Most Recent Search Phrase |
dimension |
|
Orders |
Orders |
metric |
|
Page |
Page |
dimension |
|
Page Views |
Page Views |
dimension |
|
Pages |
Pages |
dimension |
|
Placement |
Placement |
dimension |
|
Platform |
Platform |
dimension |
|
Quarterly Visitors |
Quarterly Visitors |
dimension |
|
Referring Domain |
Referring Domain |
dimension |
|
Referring Site |
Referring Site |
dimension |
|
Referring Url (hit) |
Referring Url (hit) |
dimension |
|
Revenue |
Revenue |
Total revenue from transaction. |
metric |
Search Engine |
Search Engine |
dimension |
|
Session duration |
Session duration |
metric |
|
Single Page View Visits |
Single Page View Visits |
dimension |
|
Tablets |
Tablets |
metric |
|
Time Period |
Time Period |
dimension |
|
Title |
Title |
dimension |
|
Traffic Source |
Traffic Source |
dimension |
|
URL |
URL |
dimension |
|
Units |
Units |
Units |
metric |
Views per Visit |
Views per Visit |
metric |
|
Visit Duration (Minutes) |
Visit Duration (Minutes) |
metric |
|
Visit Duration (min) |
Visit Duration (min) |
dimension |
|
Visit Page Views |
Visit Page Views |
metric |
|
Visits |
Visits |
metric |
|
Weekly Visitors |
Weekly Visitors |
dimension |
|
Yearly Visitors |
Yearly Visitors |
dimension |
|
bounces |
bounces |
metric |