Webtrends: Most-used fields

The table below gives information about most-used fields that you can import from Webtrends. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AVG View Time (sec)	AVG View Time (sec)	The average amount of time, in seconds, a user spent viewing a page or content.	metric
AVG Visit Duration (min)	AVG Visit Duration (min)	The average duration, in minutes, of a user’s visit to the website.	metric
Active Visits	Active Visits	The number of visits that are currently active on the website.	dimension
Average Revenue per Order	Average Revenue per Order	The average revenue generated for each order placed.	dimension
Average Units per Order	Average Units per Order	The average number of units purchased per order.	dimension
Average Visit Duration (Minutes)	Average Visit Duration (Minutes)	The average duration, in minutes, of a user’s visit to the website.	metric
Avg View Time (Sec)	Avg View Time (Sec)	The average amount of time, in seconds, a user spent viewing a page or content.	metric
Avg Visit Duration (Min)	Avg Visit Duration (Min)	The average duration, in minutes, of a user’s visit to the website.	metric
Bounce Rate	Bounce Rate	Ratio of sessions that ended after only one page view to the number of sessions that contained more than one page view.	dimension
Campaign	Campaign	The name or identifier of the marketing campaign associated with the visit.	dimension
Clicks	Clicks	The total number of clicks recorded for an element or advertisement.	metric
Clickthroughs	Clickthroughs	The total number of times users clicked on an advertisement or link and were directed to a different page or site.	dimension
Country	Country	The geographical country from which the visit originated.	dimension
Creative	Creative	The specific creative asset (e.g., ad, image) displayed as part of a campaign.	dimension
Daily Visitors	Daily Visitors	The number of unique visitors to the website on a daily basis.	dimension
Date	Date	The calendar date associated with the collected data.	dimension
Device	Device	The type of device used by the visitor (e.g., desktop, mobile, tablet).	dimension
Device Model	Device Model	The specific model of the device used by the visitor.	dimension
Device Type	Device Type	The general category of device used by the visitor.	dimension
Download Visits	Download Visits	The number of visits during which a download occurred.	metric
Downloads	Downloads	The total number of files or content downloaded.	metric
Entry Page	Entry Page	The first page viewed by a visitor during a session.	dimension
Entry Page Visits	Entry Page Visits	The number of visits that started on a specific entry page.	dimension
Event Hits	Event Hits	The total number of times a specific event was triggered.	metric
Event Visits	Event Visits	The number of visits during which a specific event occurred.	metric
Hits	Hits	The total number of requests made to the web server.	metric
Media Downloads	Media Downloads	The number of media files downloaded by users.	metric
Mobile Device	Mobile Device	Indicates if the visit originated from a mobile device.	dimension
Mobile OS	Mobile OS	The operating system of the mobile device used by the visitor.	dimension
Monthly Visitors	Monthly Visitors	The number of unique visitors to the website on a monthly basis.	dimension
Most Recent Search Engine	Most Recent Search Engine	The search engine most recently used by a visitor to find the website.	dimension
Most Recent Search Phrase	Most Recent Search Phrase	The search phrase most recently used by a visitor to find the website.	dimension
Orders	Orders	The total number of orders placed.	metric
Page	Page	The specific page being viewed or analyzed.	dimension
Page Views	Page Views	The total number of times pages were viewed.	dimension
Pages	Pages	A count of the number of distinct pages on the website.	dimension
Platform	Platform	The operating system or computing platform used by the visitor.	dimension
Quarterly Visitors	Quarterly Visitors	The number of unique visitors to the website on a quarterly basis.	dimension
Referring Domain	Referring Domain	The domain name of the website that referred a visitor to the current website.	dimension
Referring Site	Referring Site	The website that referred a visitor to the current website.	dimension
Referring Url (hit)	Referring Url (hit)	The URL of the page that referred a visitor to the current page. This field refers to the referrer for an individual hit.	dimension
Revenue	Revenue	Total revenue from transaction.	metric
Search Engine	Search Engine	The search engine used by the visitor to find the website.	dimension
Session duration	Session duration	The total duration of a user’s session.	metric
Single Page View Visits	Single Page View Visits	The number of visits that consisted of only a single page view.	dimension
Tablets	Tablets	The number of visits originating from tablet devices.	metric
Time Period	Time Period	The defined time frame for which data is reported (e.g., day, week, month).	dimension
Title	Title	The title of the page being viewed.	dimension
Traffic Source	Traffic Source	The origin of website traffic (e.g., direct, organic search, referral).	dimension
URL	URL	The full Uniform Resource Locator of the page.	dimension
Units	Units	Units	metric
Views per Visit	Views per Visit	The average number of page views per visit.	metric
Visit Duration (Minutes)	Visit Duration (Minutes)	The total duration, in minutes, of a user’s visit.	metric
Visit Duration (min)	Visit Duration (min)	The total duration, in minutes, of a user’s visit.	dimension
Visit Page Views	Visit Page Views	The total number of page views recorded during a visit.	metric
Visits	Visits	The total number of individual sessions or visits to the website.	metric
Weekly Visitors	Weekly Visitors	The number of unique visitors to the website on a weekly basis.	dimension
Yearly Visitors	Yearly Visitors	The number of unique visitors to the website on a yearly basis.	dimension
bounces	bounces	The number of visits that ended after only one page view.	metric