Xandr
The table below gives information about all the data fields that you can import from Xandr.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
25_pcts |
The total number of times the video creatives completed 25% of the entire duration. |
metric |
|
|
|
50_pcts |
The total number of times the video completed 50% of the entire duration of time. |
metric |
|
|
|
75_pcts |
The total number of times the video completed 75% of the entire duration of time. |
metric |
|
|
|
Bidder |
The bidding platform (Adform, DM, Xandr Console) |
dimension |
|
|
|
Call Type |
The bid-call-type (prebid, ptv, ttj) |
dimension |
|
|
|
Companion Ad Clicks |
Companion Ad Clicks |
metric |
|
|
|
Companion Ad Impressions |
Companion Ad Impressions |
metric |
|
|
|
Creative Duration |
The duration of the creative |
metric |
|
|
|
account_manager_for_advertiser |
The account manager for the advertiser. See the "labels" field in the Advertiser Service for more details. |
dimension |
|
|
|
account_manager_for_publisher |
The account manager for the publisher. See the "labels" field in the Publisher Service for more details. |
dimension |
|
|
|
ad_profile_id |
The Ad Profile ID of the Seller Member affected by the error. |
dimension |
|
|
|
ad_requests |
The number of ad requests associated with the placement. |
metric |
|
|
|
ad_responses |
The number of responses delivered to the user's browser (or mediating server). A response can result in an impression, an error in player, or an auction with no impression event. An imp refers to when the video player loads the video and starts the first frame. Videos Served refers to the VAST document being served in response to a request from the video player. |
metric |
|
|
|
ad_serving_fees |
The ad serving fees |
metric |
|
|
|
ad_serving_fees_buying_currency |
The ad serving fees buying currency |
metric |
|
|
|
ad_serving_fees_selling_currency |
The ad serving fees selling currency |
metric |
|
|
|
adjustment_day |
The day of the adjustment. |
dimension |
|
|
|
adjustment_hour |
The hour of the adjustment. |
dimension |
|
|
|
adjustment_id |
The ID of the adjustment used to make changes to booked revenue and media cost values. |
dimension |
|
|
|
advertiser_code |
The custom code for the advertiser. |
dimension |
|
|
|
advertiser_currency |
The currency of the advertiser. |
dimension |
|
|
|
advertiser_id |
The ID of the advertiser. If the value is 0, either the impression was purchased by an external buyer, or a default or PSA was shown. |
dimension |
|
|
|
advertiser_name |
The name of the advertiser. |
dimension |
|
|
|
advertiser_ppm |
Advertiser profit per Mille (1000 imps) |
metric |
|
|
|
advertiser_profit |
Advertiser profit |
metric |
|
|
|
advertiser_revenue |
The revenue recorded for the advertiser. For more information, see Conversion Pixels: Advanced |
metric |
|
|
|
advertiser_roi |
Advertiser return on investment |
metric |
|
|
|
advertiser_rpm |
Advertiser revenue per Mille (1000 imps) |
metric |
|
|
|
advertiser_type |
The type of advertiser. See the "labels" field in the Advertiser Service for more details. |
dimension |
|
|
|
age_bucket |
The age bucket in which the user is contained. See Age Bucket below for more information. |
dimension |
|
|
|
age_bucket_id |
The ID of the age bucket. See Age Bucket below for more information. |
dimension |
|
|
|
ask_price |
The ask price for the deal. |
metric |
|
|
|
attributed_pc_revenue |
The amount of revenue from all recorded post views. |
metric |
|
|
|
attributed_pv_revenue |
The amount of revenue from all recorded post clicks. |
metric |
|
|
|
attributed_revenue |
The amount of revenue from all recorded post views and post clicks. |
metric |
|
|
|
auction_id |
The ID of the impression event. Clients who subscribe to log-level data feedscan use this ID to request additional information about the impression, such as geography and browser. |
dimension |
|
|
|
auction_service_deduction |
The total deductions charged for impressions bought from third parties . These deductions are included in the buyer's media cost and deducted when calculating the seller's payment. For more information, see the Buyer Auction Service Chargedocumentation (Customer login required). |
metric |
|
|
|
auction_service_deduction_adv_curr |
The total deductions charged for impressions bought from third parties, in the currency of the advertiser. These deductions are included in the buyer's media cost and deducted when calculating the seller's payment. For more information, see the Buyer Auction Service Chargedocumentation (Customer login required). Note: If you are not tracking revenue through Xandr, this will be 0 . |
metric |
|
|
|
auction_service_deduction_buying_currency |
The total deductions charged for impressions bought from third parties, in the transaction currency the buyer used to buy the impression. These deductions are included in the buyer's media cost and deducted when calculating the seller's payment. For more information, see the Buyer Auction Service Charge documentation(customer login required). |
metric |
|
|
|
auction_service_fees |
Total fees charged for impressions bought from third parties. These fees are charged in addition to the buyer's media cost. For more information, see the Buyer Auction Service Chargedocumentation (Customer login required). |
metric |
|
|
|
auction_service_fees_adv_curr |
Total fees charged for impressions bought from third parties, in the currency of the advertiser. These fees are charged in addition to the buyer's media cost. For more information, see the Buyer Auction Service Chargedocumentation (Customer login required). Note: If you are not tracking revenue through Xandr, this will be 0 . |
metric |
|
|
|
auction_service_fees_buying_currency |
Total fees charged for impressions bought from third parties, in the transaction currency the buyer used to buy the impression. These fees are charged in addition to the buyer's media cost. For more information, see the Buyer Auction Service Charge documentation(customer login required). |
metric |
|
|
|
audit_completion_date |
The day on which the audits were completed. |
dimension |
|
|
|
audit_reason |
The type of audit. This will be either "Initial" or "Reaudit". |
dimension |
|
|
|
audit_reason_id |
The integer code for the type of audit. There are two allowed values: 1: Initial audit 2: Reaudit |
dimension |
|
|
|
audit_type_id |
The ID of the type of audit performed on the domain where the impression occurred. |
dimension |
|
|
|
audit_type_name |
The name of the type of audit performed on the domain where the impression occurred. Allowed values: "By Seller": The domain was self-audited. "By Xandr": The domain was audited by Xandr. "By Seller & Xandr": The domain was audited by both the seller and Xandr. "Unknown Audit Type": This usually means that the domain is unaudited. In some cases, this means that the domain was not auditable for technical reasons. |
dimension |
|
|
|
average_biased_bid |
The average biased bid for the deal. This is the bid price used for ranking purposes in the auction. |
metric |
|
|
|
average_floor_price |
The average floor price for the deal. |
metric |
|
|
|
average_net_bid |
The average net bid on the deal. This is the bid price that is net of all fees and used in determining seller revenue (prior to any bid price reduction that may take place). |
metric |
|
|
|
avg_bid_reduction |
The average bid reduction you gained on the line item or campaign. This value represents the difference (as a percentage) between your bid and the actual media cost you paid for the impression you won (e.g., due to bid reduction). This value is only valid for RTB bidding (i.e., not Managed). Currently, this value is not accurately calculated for line items for which the payment_auction_event_type field has been set to 2 . |
metric |
|
|
|
avg_daily_uniques |
The average number of users added to a segment per day for a specific month. To view this metric, you must include the month dimension. |
metric |
|
|
|
bid_rate |
The rate of bidding on the deal. |
metric |
|
|
|
bid_requests |
The number of bid requests. |
metric |
|
|
|
bid_sent_no_responses |
Bid responses returned by Xandr where ultimately the creative does not render. The most common scenario in which this occurs is when Xandr receives an ad request from an external system - such as a publisher ad server utilizing prebid or a traditional waterfall - and returns a response, but the external system selects a different bid. Other examples of reasons this can occur include: The end user leaves the page before the impression tracker fires. An ad is requested but never loads due to lazy loading. A video player requests an ad but never plays the ad. |
metric |
|
|
|
bid_type |
The optimization phase the node was in when it bid for this impression. Note that the term "give up" is appended to the bid types below if the valuation for that impression falls below the venue's "give up price". For more information, see Venues and Give Up (Customer login required). Allowed values: "Manual": Applies when you are bidding with a CPM goal, whether it's Base, EAP, or ECP. "Learn": Applies when you are bidding with optimization (CPA, CPC, or margin) and we do not yet have enough data to bid optimized. "Optimized": Applies when you are bidding with optimization (CPA, CPC, or margin) and we have enough data to bid optimized. "Unknown": The node was in an unknown optimization phase. "Optimized give up" "Learn give up" "Manual give up" |
dimension |
|
|
|
bid_type_id |
The bid type id |
dimension |
|
|
|
bidder |
The bidding platform (Adform, DM, Xandr Console) |
dimension |
|
|
|
bidder_id |
The ID of the bidder or DSP (demand side platform) that the buyer used to purchase this impression. |
dimension |
|
|
|
bidder_name |
The name of the bidder or DSP (demand side platform) that the buyer used to purchase this impression. |
dimension |
|
|
|
bidder_name |
The name of the bidder or DSP (demand side platform) that the buyer used to purchase this impression. |
dimension |
|
|
|
bidder_name_from_member_id |
The bidder name from member id |
dimension |
|
|
|
bids |
The number of completed bids. |
metric |
|
|
|
billing_period.booked_imps_budget_daily |
The daily impression budget of the insertion order's billing period. |
metric |
|
|
|
billing_period.booked_imps_budget_lifetime |
The lifetime impression budget of the insertion order's billing period. |
metric |
|
|
|
billing_period.booked_revenue_budget_daily_buying_currency |
the billing period booked revenue budget daily buying currency |
metric |
|
|
|
billing_period.booked_revenue_budget_lifetime_buying_currency |
the billing period booked revenue budget lifetime buying currency |
metric |
|
|
|
billing_period.end_date |
The last date of the insertion order's billing period. Alpha-Beta Notice This field or feature is part of functionality currently in either Alpha or Beta phase. It is therefore subject to change. |
dimension |
|
|
|
billing_period.external_code |
The custom code for the billing period (budget_interval). |
dimension |
|
|
|
billing_period.start_date |
The earliest date of the insertion order's billing period. Alpha-Beta Notice This field or feature is part of functionality currently in either Alpha or Beta phase. It is therefore subject to change. |
dimension |
|
|
|
billing_period_end_date |
The last date of the insertion order's billing period. Alpha-Beta Notice This field or feature is part of functionality currently in either Alpha or Beta phase. It is therefore subject to change. |
dimension |
|
|
|
billing_period_external_code |
The custom code for the billing period (budget_interval). |
dimension |
|
|
|
billing_period_id |
The billing period id |
dimension |
|
|
|
billing_period_start_date |
The earliest date of the insertion order's billing period. Alpha-Beta Notice This field or feature is part of functionality currently in either Alpha or Beta phase. It is therefore subject to change. |
dimension |
|
|
|
billing_transaction_type_id |
The billing transaction type id |
dimension |
|
|
|
booked_revenue |
The total revenue booked through direct advertisers (line item). |
metric |
|
|
|
booked_revenue_adv_curr |
The total revenue booked through a direct advertiser, in the currency of the advertiser. |
metric |
|
|
|
booked_revenue_advertiser_currency |
The booked revenue advertiser currency |
metric |
|
|
|
booked_revenue_buying_currency |
The total revenue booked through direct advertisers (line item) in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
booked_revenue_dollars |
The dollar amount earned by this network on the impression. |
metric |
|
|
|
booked_revenue_dollars_buying_currency |
Network revenue booked through direct advertisers, in the transaction currency the buyer used to buy the impression. |
metric |
|
|
|
booked_revenue_ecpa |
The booked revenue ecpa |
metric |
|
|
|
booked_revenue_ecpa_buying_currency |
The booked revenue ecpa buying currency |
metric |
|
|
|
booked_revenue_ecpc |
The booked revenue ecpc |
metric |
|
|
|
booked_revenue_ecpc_buying_currency |
The booked revenue ecpc buying currency |
metric |
|
|
|
booked_revenue_ecpm |
The booked revenue ecpm |
metric |
|
|
|
booked_revenue_ecpm_buying_currency |
The booked revenue ecpm buying currency |
metric |
|
|
|
booked_revenue_publisher_currency |
The booked revenue publisher currency |
metric |
|
|
|
booked_revenue_selling_currency |
The total revenue booked through direct advertisers (line item) in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
booked_revenue_vcpm |
The booked revenue vcpm |
metric |
|
|
|
booked_revenue_vcpm_adv_currency |
Thebooked revenue vcpm adv curr |
metric |
|
|
|
brand_category_id |
The brand category id |
dimension |
|
|
|
brand_category_name |
The brand category name |
dimension |
|
|
|
brand_id |
The ID of the brand associated with a creative. For imp_type_id = 6, no information is available in the brand_id field for this report. See the Seller Brand Review Report instead. |
dimension |
|
|
|
brand_name |
The name of the brand associated with a creative. For imp_type_id = 6, no information is available in the brand_name field for this report. See the Seller Brand Review Report instead. |
dimension |
|
|
|
brand_offer_category_id |
The ID of the brand offer category associated with the impression. See category_id in the Brand Servicepage. |
dimension |
|
|
|
brand_offer_category_name |
The name of the brand offer category associated with the impression. See category_id in the Brand Servicepage. |
dimension |
|
|
|
browser_id |
The ID of the browser in which the impression was served. To retrieve a complete list of browser IDs and names, use the Browser Service. |
dimension |
|
|
|
browser_name |
The ID of the browser in which the impression was served. |
dimension |
|
|
|
buyer_ad_serving_fees |
The buyer ad serving fees |
metric |
|
|
|
buyer_cost_ecpm |
The cost of the deal to the buyer in eCPM. |
metric |
|
|
|
buyer_currency |
The currency of the buyer. |
dimension |
|
|
|
buyer_ecpm |
The buyer ecpm |
metric |
|
|
|
buyer_ecpm_buyer_curr |
The buyer ecpm buyer curr |
metric |
|
|
|
buyer_media_cost |
The total cost of the inventory purchased. |
metric |
|
|
|
buyer_media_cost_buying_currency |
The total cost of the inventory purchased, in the transaction currency the buyer used to buy the impression. |
metric |
|
|
|
buyer_media_cost_ecpa |
The buyer_media_cost_ecpa |
metric |
|
|
|
buyer_media_cost_ecpc |
buyer_media_cost_ecpc |
metric |
|
|
|
buyer_media_cost_ecpm |
buyer_media_cost_ecpm |
metric |
|
|
|
buyer_member_id |
The ID of the buying member. If the impression was not purchased, this field shows one of the following values: 229 = PSA, 0 = Blank, or 319 = Default. |
dimension |
|
|
|
buyer_member_name |
The name of the buying member. Note: The name might be "Default" or "Default Error", which means that there was no buyer for the impression, and a default creative was served. |
dimension |
|
|
|
buyer_payment_event_type |
buyer_payment_event_type |
dimension |
|
|
|
buyer_payment_event_type_id |
buyer_payment_event_type_id |
dimension |
|
|
|
buyer_payment_event_type_name |
buyer_payment_event_type_name |
dimension |
|
|
|
buyer_payment_event_units |
buyer_payment_event_units |
dimension |
|
|
|
buyer_spend |
The amount the buyer pays for the cost of media. |
metric |
|
|
|
buyer_spend_appnexus_cleared |
The buyer spend Xandr cleared |
metric |
|
|
|
buyer_spend_appnexus_cleared_buyer_curr |
The buyer spend Xandr cleared buyer curr |
metric |
|
|
|
buyer_spend_buyer_curr |
buyer_spend, expressed in the buyer's currency. |
metric |
|
|
|
buyer_spend_direct_cleared |
The buyer spend direct cleared |
metric |
|
|
|
buyer_spend_direct_cleared_buyer_curr |
buyer_spend_direct_cleared_buyer_curr |
metric |
|
|
|
buyer_spend_direct_cleared_seller_curr |
buyer_spend_direct_cleared_seller_curr |
metric |
|
|
|
buyer_type |
The type of impression purchased by the buyer member. Possible values: "Real Time" or "Direct". |
dimension |
|
|
|
buying_currency |
The transaction currency used by the buyer to purchase this impression. |
dimension |
|
|
|
buying_imp_type |
The buying imp type |
dimension |
|
|
|
buying_imp_type_id |
The buying imp type id |
dimension |
|
|
|
call type |
The call type |
dimension |
|
|
|
call_type |
The type of handler that was used to send the impression to Xandr (e.g., ttj, ut, mob, ptv, openrtb) |
dimension |
|
|
|
campaign_code |
The custom code for the campaign. |
dimension |
|
|
|
campaign_group_id |
The unique identification number of the campaign group. |
dimension |
|
|
|
campaign_group_name |
The name of the campaign group. |
dimension |
|
|
|
campaign_id |
The ID of the campaign. |
dimension |
|
|
|
campaign_name |
The name of the campaign. |
dimension |
|
|
|
campaign_priority |
The bidding priority for a campaign that targets direct inventory. (Customer login required) Possible values: 1 - 10, where 10 is the highest priority. |
metric |
|
|
|
campaign_type |
The type of campaigns under the line item. See the labels field in the Line Item Service for more information. |
dimension |
|
|
|
carrier_id |
The ID of the carrier for the device on which the impression was served. To retrieve a complete list of carrier IDs and names, use the Carrier Service. |
dimension |
|
|
|
carrier_name |
The name of the carrier for the device on which the impression was served. |
dimension |
|
|
|
clear_fees |
The fee specified in the buyer member's contract charged on impressions bought from an external or partner seller. |
metric |
|
|
|
cleared_direct |
Whether or not the buyer pays the seller directly for the cost of media. If 0, Xandr collects the cost of media from the buyer and pays the seller. If 1, the buyer pays the seller directly for the cost of media. Tip: Buyers can match the cost of media on their invoice by filtering out "cleared direct" transactions. |
metric |
|
|
|
clearing_event_booked_revenue_ecpm |
The clearing event booked revenue ecpm |
metric |
|
|
|
clearing_event_booked_revenue_ecpm_buying_currency |
The clearing event booked revenue ecpm buying currency |
metric |
|
|
|
clearing_event_booked_revenue_per_event |
The clearing event booked revenue per event |
metric |
|
|
|
clearing_event_booked_revenue_per_event_buying_currency |
The clearing event booked revenue per event buying currency |
metric |
|
|
|
clearing_event_buyer_media_cost_ecpm |
The clearing event buyer media cost ecpm |
metric |
|
|
|
clearing_event_buyer_media_cost_ecpm_buying_currency |
The clearing event buyer media cost ecpm buying currency |
metric |
|
|
|
clearing_event_buyer_media_cost_per_event |
The clearing event buyer media coss per event |
metric |
|
|
|
clearing_event_buyer_media_cost_per_event_buying_currency |
The clearing event buyer media cost per event buying currency |
metric |
|
|
|
click_conv_rate |
The rate of conversions to clicks. Note: This field is identical to click_convs_rate. |
metric |
|
|
|
click_convs_rate |
The rate of conversions to clicks. |
metric |
|
|
|
click_thru_pct |
The rate of clicks to impressions as a percentage. |
metric |
|
|
|
clicks |
The total number of clicks across all impressions. |
metric |
|
|
|
commission_cpm |
The cpm that the member pays a broker. This is set at the line item. |
metric |
|
|
|
commission_revshare |
The revshare that the member pays a broker. This is set at the line item. |
metric |
|
|
|
commissions |
Fees that come out of the booked revenue. |
metric |
|
|
|
commissions_buying_currency |
Fees that come out of the booked revenue in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
commissions_selling_currency |
Fees that come out of the booked revenue in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
completion_rate |
The number of video completions divided by the number of impressions. |
metric |
|
|
|
completions |
The total number of times the video played for the entire duration of time. |
metric |
|
|
|
connection_type |
The type of internet connection at the time of the impression. Possible values: "Carrier-based" or "Wifi or Static". |
dimension |
|
|
|
content_category_id |
The ID of the universal content category associated with this site or placement. |
dimension |
|
|
|
content_category_name |
The name of the universal content category associated with this site or placement. |
dimension |
|
|
|
conv_rate |
The rate of post click and post view conversions to impressions. |
metric |
|
|
|
conversion_rate |
The conversion rate |
metric |
|
|
|
conversions_per_million |
Conversions per million |
metric |
|
|
|
convs |
Total number of conversions across all impressions |
metric |
|
|
|
convs_per_mm |
The number of conversions per million impressions. |
metric |
|
|
|
convs_rate |
The rate of conversions to impressions. |
metric |
|
|
|
cost |
The total amount of media cost for direct publisher and purchased real-time inventory. |
metric |
|
|
|
cost_buying_currency |
The total amount of media cost for direct publisher and purchased real-time inventory in the currency the buyer used to purchase the inventory. Note:exchange rates are not yet available in reporting. |
metric |
|
|
|
cost_ecpa |
The cost per acquisition/conversion. |
metric |
|
|
|
cost_ecpa_advertiser_currency |
The cost ecpa advertiser currency |
metric |
|
|
|
cost_ecpa_buying_currency |
The cost ecpa buying currency |
metric |
|
|
|
cost_ecpa_including_fees |
Cost per conversion including serving fees. |
metric |
|
|
|
cost_ecpa_including_fees_buying_currency |
The cost ecpa including fees buying currency |
metric |
|
|
|
cost_ecpc |
The cost per click. |
metric |
|
|
|
cost_ecpc_advertiser_currency |
The cost ecpc advertiser currency |
metric |
|
|
|
cost_ecpc_buying_currency |
The cost ecpc buying currency |
metric |
|
|
|
cost_ecpc_including_fees |
Cost per click including serving fees. |
metric |
|
|
|
cost_ecpc_including_fees_buying_currency |
The cost ecpc including fees buying currency |
metric |
|
|
|
cost_ecpm |
The cost per 1000 impressions. |
metric |
|
|
|
cost_ecpm_advertiser_currency |
The cost ecpm advertiser currency |
metric |
|
|
|
cost_ecpm_buying_currency |
The cost ecpm buying currency |
metric |
|
|
|
cost_ecpm_including_fees |
Gross serving fees per thousand impressions. |
metric |
|
|
|
cost_ecpm_including_fees_buying_currency |
The cost ecpm including fees buying currency |
metric |
|
|
|
cost_ecpvm |
The cost per 1000 viewable impressions. |
metric |
|
|
|
cost_including_fees |
The total amount of media cost for direct publisher and purchased real-time inventory plus additional fees. |
metric |
|
|
|
cost_per_video_complete |
The cost per video completion. |
metric |
|
|
|
cost_selling_currency |
The total amount of media cost for direct publisher and purchased real-time inventory in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
cpa |
The cost per acquisition. |
metric |
|
|
|
cpc |
The cost per click. |
metric |
|
|
|
cpm |
The cost per 1000 impressions. |
metric |
|
|
|
cpm_buying_currency |
The cost per 1000 impressions in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
cpm_including_fees |
The cost including ad serving fees per 1000 impressions. |
metric |
|
|
|
cpm_selling_currency |
The cost per 1000 impressions in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
cpm_usd |
Cpm in USD |
metric |
|
|
|
cpvm |
The cost per 1000 viewable impressions. |
metric |
|
|
|
creative_audit_status |
The audit status of the creative associated with the impression: "Unaudited" "Self Audit Only" "Xandr Audited" |
dimension |
|
|
|
creative_audit_status_id |
The ID of the audit status of the creative associated with the impression: 0 = unaudited 1 = seller audited only 2 = Xandr audited |
dimension |
|
|
|
creative_category_id |
The ID of the creative category. |
dimension |
|
|
|
creative_category_name |
A classification assigned to both brands and creatives affected by the error. |
dimension |
|
|
|
creative_code |
The code for the creative. Note:For impressions older than 100 days, creatives will be aggregated into one row with "All creative data older than 100 days" as the creative_name. For external click or impression trackers, creative_code will be "External Clicks" or "External Imps". |
dimension |
|
|
|
creative_hosting_fees |
The creative hosting fees |
metric |
|
|
|
creative_hosting_fees_buying_currency |
The creative hosting fees buying currency |
metric |
|
|
|
creative_id |
The ID of the creative. Note: For impressions older than 100 days, creatives will be aggregated into one row with 0 as the creative_id. For external click or impression trackers, creative_id will be "External Clicks" or "External Imps". |
dimension |
|
|
|
creative_name |
The name of the creative. Note: For impressions older than 100 days, creatives will be aggregated into one row with "All creative data older than 100 days" as the creative_name. For external click or impression trackers, creative_name will be "External Clicks" or "External Imps". |
dimension |
|
|
|
creative_overage_fees |
Total fees charged for hosted creatives that exceed the creative size limit. |
metric |
|
|
|
creative_overage_fees_adv_curr |
Total fees charged for hosted creatives that exceed the creative size limit, in the currency of the advertiser. Note: If you are not tracking revenue through Xandr, this will be 0 . |
metric |
|
|
|
creative_overage_fees_buying_currency |
Total fees charged for hosted creatives that exceed the creative size limit, in the transaction currency the buyer used to buy the impression. |
metric |
|
|
|
creative_size |
The size of the creative affected by the error. |
dimension |
|
|
|
ctr |
The rate of clicks to impressions. |
metric |
|
|
|
curator_member_id |
The curator member id |
dimension |
|
|
|
daily_uniques |
The number of unique user IDs added to the segment on a specific day. To view this metric, you must include the day dimension. |
metric |
|
|
|
data_clearing_fee_usd |
The data clearing fee usd |
metric |
|
|
|
data_costs |
The total cost of 3rd party data used on the campaign. |
metric |
|
|
|
data_costs_buying_currency |
The total cost of 3rd party data used on the campaign in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
data_costs_buying_currency_duplicate_DEPRECATED |
The total cost of 3rd party data used on the campaign in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
data_costs_selling_currency |
The total cost of 3rd party data used on the campaign the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
data_provider_id |
The ID of the third-party that provided the targeting data. |
dimension |
|
|
|
data_provider_name |
The name and ID of the third-party that provided the targeting data. |
dimension |
|
|
|
data_provider_payout_usd |
The data provider payout usd |
metric |
|
|
|
data_type |
The data type |
dimension |
|
|
|
datetime |
The date and time when the conversion pixel fired. |
dimension |
|
|
|
day |
The day of the auction. |
dimension |
|
|
|
deal_auction_type_name |
The deal auction type name |
dimension |
|
|
|
deal_code |
The custom code for the deal. For deals with external supply partners, this is generally the string that you use to identify the deal. |
dimension |
|
|
|
deal_id |
The ID of the deal. For more information about negotiated deals between buyers and sellers, see Deal Service and Deal Buyer Access Service. |
dimension |
|
|
|
deal_name |
The name of the deal. |
dimension |
|
|
|
deal_type |
The deal type |
dimension |
|
|
|
deal_type_id |
The deal type id |
dimension |
|
|
|
deal_type_name |
Whether the deal is a public deal or a private deal. |
dimension |
|
|
|
default_no_responses |
Ad requests where a default creative was sent but no response was received from the end ad server. This could be the result of an error or an alternate default tag was chosen by the final ad server. |
metric |
|
|
|
defaults |
Ad requests where a default creative served because there were no valid bids. |
metric |
|
|
|
delivery_rate |
The delivery rate |
metric |
|
|
|
device_make_id |
The ID of the device make on which the impression was served. The make is generally the manufacturer of the device (i.e., Apple). To retrieve a complete list of device make IDs and names, use the Device Make Service. |
dimension |
|
|
|
device_make_name |
The name of the device make on which the impression was served. The make is generally the manufacturer of the device (i.e., Apple). |
dimension |
|
|
|
device_model_id |
The ID of the device model on which the impression was served. The model is generally the specific product (i.e., iPhone). To retrieve a complete list of device model IDs and names, use the Device Model Service. |
dimension |
|
|
|
device_model_name |
The name of the device model on which the impression was served. The model is generally the specific product (i.e., IPhone). |
dimension |
|
|
|
device_type |
The type of device on which the impression was served. Possible values are: "desktops & laptops" "tablets" "mobile phones" "tv" "game consoles" "set top box" "media players" "other devices" |
dimension |
|
|
|
device_type_id |
The device type id |
dimension |
|
|
|
discrepancy_allowance |
The discrepancy allowance |
metric |
|
|
|
domains_exposed |
Whether this inventory's domains are exposed for targeting by buyers. Allowed values: "Exposed" "Not exposed" |
dimension |
|
|
|
domains_exposed_id |
An integer that denotes whether this inventory's domains are exposed for targeting by buyers. Allowed values: 0 (False) 1 (True) |
dimension |
|
|
|
ecpa |
The effective advertiser spend per conversion/acquisition. |
metric |
|
|
|
ecpa_adv_curr |
The cost per acquisition in the advertiser currency type. |
metric |
|
|
|
ecpc |
The effective advertiser spend per click. |
metric |
|
|
|
ecpc_adv_curr |
The cost per click in the advertiser currency type. |
metric |
|
|
|
ecpm |
Amount of currency spent per 1000 impressions. |
metric |
|
|
|
ecpm_adv_curr |
The cost per 1,000 impressions in the advertiser currency type. |
metric |
|
|
|
ecpm_pub_curr |
Amount of currency spent per 1000 impressions, in the currency of the publisher. |
metric |
|
|
|
end_date |
The day and time when the deal stops being available to the buyer. |
dimension |
|
|
|
entity_member_id |
If imp_type is 1, 2, 3, 4, 6, or 8, the ID of the buying member; otherwise, the ID of the selling member. |
dimension |
|
|
|
error_count |
The amount of errors logged on the Xandr platform over the timeframe selected (a randomly selected set of 1% of the errors multiplied by 100 to account for the sampling). |
metric |
|
|
|
error_id |
The specific error that occurred and was logged in ImpBus (ties to Error Message) |
dimension |
|
|
|
error_message |
A generic Error Message that describes the error that occurred (ties to Error ID) |
dimension |
|
|
|
errors |
The total number of times an error occurred. |
metric |
|
|
|
estimated_number_of_users |
The estimated number of users |
metric |
|
|
|
estimated_number_of_users_adjusted |
The estimated number of users adjusted |
metric |
|
|
|
estimated_number_of_users_adjusted_new |
The estimated number of users adjusted new |
metric |
|
|
|
exposed_for_resale |
Whether this inventory is exposed for resale. Allowed values: "Exposed" "Not Exposed" |
dimension |
|
|
|
exposed_for_resale_id |
An integer that denotes whether this inventory is exposed for resale. Allowed values: 0 (False) 1 (True) |
dimension |
|
|
|
external_click |
The number of external clicks. |
metric |
|
|
|
external_clicks |
The number of external (non-network) clicks. |
metric |
|
|
|
external_data |
Additional data optionally passed in the conversion pixel, for example, the conversion geography, an affiliate code, or other information related to the sale or user. For information about dynamically passing external data in a conversion pixel, see Conversion Pixels Advanced (customer login required). |
dimension |
|
|
|
external_impression |
The number of impressions from an impression tracker. |
metric |
|
|
|
external_imps |
The number of external (non-network) impressions. |
metric |
|
|
|
external_inv_id |
An optional code passed in the query string to further break out inventory. Read more here. Note: For impressions older than 100 days, the external_inv_id will be 0. |
dimension |
|
|
|
external_inv_name |
An optional name assigned to the external inventory ID. Read more here. |
dimension |
|
|
|
fill_rate |
The percentage of ad requests that were filled with demand. (Kept Impressions and Resold Impressions / total number of impressions). |
metric |
|
|
|
fill_rate |
The percentage of ad requests that were filled with demand. (Kept Impressions and Resold Impressions / total number of impressions). |
metric |
|
|
|
filtered_requests |
Ad requests filtered pre-bid by Xandr for inventory quality. |
metric |
|
|
|
flight.booked_impressions_budget_daily |
The daily impression budget for the line item's flight. |
metric |
|
|
|
flight.booked_impressions_budget_lifetime |
The lifetime impression budget for the line item's flight. |
metric |
|
|
|
flight.booked_revenue_budget_daily_advertiser_currency |
flight booked revenue budget daily advertiser currency |
metric |
|
|
|
flight.booked_revenue_budget_lifetime_advertiser_currency |
flight booked revenue budget lifetime advertiser currency |
metric |
|
|
|
flight.end_date |
The end date of the line item's flight. |
dimension |
|
|
|
flight.start_date |
The start date of the line item's flight. |
dimension |
|
|
|
flight_id |
The flight id |
dimension |
|
|
|
fold_position |
The fold position, i.e. where on the page the placement is located. For allowed values, see fold_position_id. |
dimension |
|
|
|
fold_position_id |
The ID of the fold position, i.e. where on the page the placement is located. Possible values for impressions: 0 = "unknown" 1 = "above" 2 = "below" |
dimension |
|
|
|
forex_allowance |
The forex allowance |
dimension |
|
|
|
fx_margin_deductions |
The fx margin deductions |
metric |
|
|
|
fx_margin_deductions_buying_currency |
The fx margin deductions buying currency |
metric |
|
|
|
fx_margin_fees |
The fx margin fees |
metric |
|
|
|
fx_margin_fees_buying_currency |
The fx margin fees buying currency |
metric |
|
|
|
gender |
The gender of the user. Note: For impressions older than 100 days, the gender will be "u". |
dimension |
|
|
|
geo_city_id |
The ID of the user's city location. For city IDs, see City Service. |
dimension |
|
|
|
geo_city_name |
The name of the user's city location. For city names, see City Service. |
dimension |
|
|
|
geo_country |
The code for the geographic country. For impression requests for which we received no indication that the ad was rendered (i.e., non-transacted), country information is not provided. |
dimension |
|
|
|
geo_country_code |
The country code of the user's location as defined by the Country Service. |
dimension |
|
|
|
geo_country_id |
The country ID of the user's location as defined by the Country Service. 250 is shown in cases where we don't know the country or if the country doesn't map correctly to a location in our database. |
dimension |
|
|
|
geo_country_name |
The name of the geographic country. For impression requests for which we received no indication that the ad was rendered (i.e., non-transacted), country information may not be provided. |
dimension |
|
|
|
geo_dma_id |
The ID of the user's designated market area location as defined by the Designated Market Area Service. Why am I seeing a DMA ID of 1? Our reporting derives DMA from the city logged for the auction. However, our geo provider is sometimes unable to determine a city from the IP address associated with the impression, even when DMA is determined. Therefore, there are cases where a campaign targeting a specific DMA has impressions in reporting showing a DMA of 1. |
dimension |
|
|
|
geo_dma_name |
The name of the user's designated market area location as defined by the Designated Market Area Service. |
dimension |
|
|
|
geo_postal_code |
The postal code of the user's location. For postal codes, see Postal Code Service. |
dimension |
|
|
|
geo_region_code |
The region code of the user's location as defined by the Region Service. |
dimension |
|
|
|
geo_region_id |
The region ID of the user's location as defined by the Region Service. 4291 is shown in cases where we don't know the region or if the region doesn't map correctly to a location in our database. |
dimension |
|
|
|
geo_region_name |
The name of the region of the user's location as defined by the Region Service. |
dimension |
|
|
|
gross_win_rate |
The gross win rate for the deal. |
metric |
|
|
|
header_bidding_demand_partner |
The name and ID of the demand partner associated with the placement. |
dimension |
|
|
|
header_bidding_demand_partner_id |
The ID of the demand partner associated with the placement. |
dimension |
|
|
|
header_bidding_demand_partner_name |
The demand partner associated with the placement. |
dimension |
|
|
|
height |
The height of the creative. |
metric |
|
|
|
hour |
The hour of the auction. Note: For impressions older than 100 days, the day will be returned rather than the hour. |
dimension |
|
|
|
imp_requests |
The total number of ad calls (impression requests). |
metric |
|
|
|
imp_time |
The date and time of the impression (when the creative was served). |
dimension |
|
|
|
imp_type_id |
The ID for the type of impression. Possible values (associated types in parentheses):1 ("Blank"): No creative served. 2 ("PSA"): A public service announcement served because there were no valid bids and no default creative was available. 3 ("Default Error"): A default creative served due to a timeout issue. 4 ("Default"): A default creative served because there were no valid bids. 5 ("Kept"): Your advertiser's creative served on your publisher's site. 6 ("Resold"): Your publisher's impression was sold to a third-party buyer. 7 ("RTB"): Your advertiser's creative served on third-party inventory. 8 ("PSA Error"): A public service announcement served due to a timeout issue or lack of a default creative. 9 ("External Impression"): An impression from an impression tracker. 10 ("External Click"): A click from a click tracker. |
dimension |
|
|
|
imp_type_name |
The name of the type of impression that occurred. For possible values and more information about each type, see imp_type_id. |
dimension |
|
|
|
imps |
The total number of impressions (served and resold). |
metric |
|
|
|
imps_appnexus_cleared |
If this is set to 1, then the impression was successfully served on direct inventory. Possible values: 0 = not direct inventory 1 = direct inventory |
dimension |
|
|
|
imps_blacklisted |
The number of impressions that didn't serve because a site was blacklisted. |
metric |
|
|
|
imps_blank |
The number of impressions served with a blank. |
metric |
|
|
|
imps_default |
The number of impressions that defaulted. |
metric |
|
|
|
imps_default_bidder |
The number of impressions that defaulted because there were no valid bids. |
metric |
|
|
|
imps_default_error |
The number of impressions that defaulted due to a timeout issue. |
metric |
|
|
|
imps_delivered |
The total number of impressions served successfully. |
dimension |
|
|
|
imps_direct_cleared |
If this is set to 1, then the impression was successfully served on direct inventory. Possible values: 0 = not direct inventory 1 = direct inventory |
dimension |
|
|
|
imps_filled |
The number of blank, PSA, default, kept, resold, and external impressions. |
metric |
|
|
|
imps_filtered |
The total number of bid requests for which Xandr did not hold an auction due to inventory quality concerns. See imps_filtered_reason_id and imps_filtered_reason (under Dimensions) for a list of the possible reasons. |
metric |
|
|
|
imps_filtered_reason |
The reason why the impression request was filtered out by Xandr inventory quality controls and the auction was not held. Possible reasons are: "Invalid Domain" (1) "Invalid IP" (2) "Suspected Domain Detection Tampering" (3, 4, 5) "Unknown" (6, 7)"Valid Impression" (0) is also a valid filtered request reason, but in that case, an auction was held and it was not filtered. |
dimension |
|
|
|
imps_filtered_reason_id |
The numeric ID associated with the reason why the impression request was filtered out by Xandr inventory quality controls and the auction was not held. Possible values are integers between 0 and 7. See imps_filtered_reason below for more information. |
dimension |
|
|
|
imps_insertion |
imps insertion |
metric |
|
|
|
imps_kept |
The number of impressions your advertiser purchased from your publisher. |
metric |
|
|
|
imps_master_creative |
The total number of impressions from the master creative in page-level roadblocking. Note: This metric is in alpha testing and not available to all customers. |
metric |
|
|
|
imps_matched |
The total number of impressions that match the seller's settings (not the buyer's) on the deal. |
metric |
|
|
|
imps_not_delivered |
The total number of impressions where someone other than Xandr served the impression. |
dimension |
|
|
|
imps_psa |
The number of impressions served a PSA. |
metric |
|
|
|
imps_psa_error |
The number of impressions served a PSA due to a timeout issue or lack of a default creative. |
metric |
|
|
|
imps_resold |
The number of impressions your publisher sold to a third party. |
metric |
|
|
|
imps_rtb |
The number of impressions your advertiser bought from a third party. |
metric |
|
|
|
imps_sold |
The number of impressions you sold to other members. |
metric |
|
|
|
imps_total |
The total number of impressions (served and resold). |
metric |
|
|
|
imps_viewed |
The number of measured impressions that were viewable, per the IAB Viewability definition, which states that an impression is viewable if 50% of the pixels are in-view during 1 consecutive second. |
metric |
|
|
|
imps_won |
The total number of impressions won. |
metric |
|
|
|
included_header_bidding_demand |
The included demand from non-Xandr demand partners. |
metric |
|
|
|
ineligible_bid_rate |
The rate of ineligible bids on the deal. |
metric |
|
|
|
insertion_order.billing_code |
The billing code associated with the insertion order. |
dimension |
|
|
|
insertion_order.booked_impressions_budget_daily |
The daily impression budget for the insertion order. |
metric |
|
|
|
insertion_order.booked_impressions_budget_lifetime |
The lifetime impression budget for the insertion order. |
metric |
|
|
|
insertion_order.booked_revenue_budget_daily |
The daily budget in revenue for the insertion order. |
metric |
|
|
|
insertion_order.booked_revenue_budget_lifetime |
The lifetime budget in revenu for the insertion order. |
metric |
|
|
|
insertion_order.end_date |
The end date of the non-seamless insertion order associated with the impression. For seamless orders, see billing_period.end_date . |
dimension |
|
|
|
insertion_order.lifetime_pacing |
The insertion order lifetime pacing |
metric |
|
|
|
insertion_order.sales_rep_label |
The insertion order sales rep label |
metric |
|
|
|
insertion_order.start_date |
The start date of the non-seamless insertion order associated with the impression. For seamless orders, see billing_period.start_date . |
dimension |
|
|
|
insertion_order.state |
The state of the insertion order (e.g., active, inactive). |
dimension |
|
|
|
insertion_order.trafficker_label |
The insertion order trafficker label |
dimension |
|
|
|
insertion_order.type |
The type of insertion order associated with the impression (e.g. Legacy, Seamless). |
dimension |
|
|
|
insertion_order.type_label |
The insertion order type label |
dimension |
|
|
|
insertion_order_code |
The custom code for the insertion order. |
dimension |
|
|
|
insertion_order_frequency_bucket |
The bucket for how frequently the insertion order's creatives were displayed. See Insertion Order Frequency Buckets. |
dimension |
|
|
|
insertion_order_frequency_bucket_id |
The ID of the insertion order frequency bucket. See Insertion Order Frequency Buckets below for possible values. |
dimension |
|
|
|
insertion_order_id |
The ID of the insertion order. |
dimension |
|
|
|
insertion_order_name |
The name of the insertion order. |
dimension |
|
|
|
insertion_order_type |
A field describing the insertion order, provided by the user. See Insertion Order Service for more information. |
dimension |
|
|
|
inventory_class |
The class of the inventory. |
dimension |
|
|
|
inventory_source |
The inventory source |
dimension |
|
|
|
inventory_source_id |
The inventory source id |
dimension |
|
|
|
inventory_source_name |
The inventory source name |
dimension |
|
|
|
is_buy_side_billing_trx_type |
The is buy side billing trx type |
dimension |
|
|
|
is_cross_seat_activity |
The cross seat activity |
dimension |
|
|
|
is_curated |
Is curated |
dimension |
|
|
|
is_deal |
Is deal |
dimension |
|
|
|
is_delivered |
If true, the impression was served successfully. |
dimension |
|
|
|
is_delivered |
Is delivered |
dimension |
|
|
|
is_dw |
If true, the impression was served by Xandr. |
dimension |
|
|
|
is_remarketing |
If 1, the campaign is remarketing. If 0, the campaign is not remarketing. |
metric |
|
|
|
is_remarketing |
If 1, the campaign is remarketing. If 0, the campaign is not remarketing. |
metric |
|
|
|
is_sell_side_billing_trx_type |
Is sell side billig trx type |
dimension |
|
|
|
is_valid_buyer |
Is valid buyer |
dimension |
|
|
|
is_valid_buying_imp_type |
Is valid buying imp type |
dimension |
|
|
|
is_valid_seller |
Is valid seller |
dimension |
|
|
|
key_name |
The name of the targeting key. |
dimension |
|
|
|
key_name_label |
The label for the key. The label can be a more descriptive version of the key name. |
dimension |
|
|
|
key_value |
The value associated with the targeting key. |
dimension |
|
|
|
key_value_label |
The label for the value. The label can be a more descriptive version of the key value. |
dimension |
|
|
|
language_id |
The ID of the language. |
dimension |
|
|
|
language_name |
The name of the language. |
dimension |
|
|
|
last_fired |
The date on which the conversion pixel last fired. If the pixel has never fired, this will be 1900-01-01 00:00:00. |
dimension |
|
|
|
line_item.booked_impressions_budget_daily |
The daily impression budget for the line item. |
metric |
|
|
|
line_item.booked_impressions_budget_lifetime |
The lifetime impression budget for the line item. |
metric |
|
|
|
line_item.booked_revenue_budget_daily_adv_curr |
The daily budget in revenue for the line item. |
metric |
|
|
|
line_item.booked_revenue_budget_lifetime_adv_curr |
The lifetime budget in revenue for the line item. |
metric |
|
|
|
line_item.comments |
Any comments related to this line item. |
dimension |
|
|
|
line_item.end_date |
The end date of the non-augmented line item. For augmented line Items (ALIs), see flight.end_date . |
dimension |
|
|
|
line_item.lifetime_pacing |
The line item lifetime pacing |
dimension |
|
|
|
line_item.salesrep_label |
The line item salesrep label |
dimension |
|
|
|
line_item.start_date |
The start date of the non-augmented line item. For augmented line Items (ALIs), see flight.start_date . |
dimension |
|
|
|
line_item.status |
The state of the line item (e.g., active, inactive). |
dimension |
|
|
|
line_item.trafficker_label |
The line item trafficker label |
dimension |
|
|
|
line_item.true_line_item_type |
The line item true line item type |
dimension |
|
|
|
line_item.type |
The line item type (e.g., standard, augmented). |
dimension |
|
|
|
line_item.type_label |
The line item type label |
dimension |
|
|
|
line_item_code |
The custom code for the line item. |
dimension |
|
|
|
line_item_frequency_bucket |
The bucket for how frequently the line item's creatives were displayed. See Line Item Frequency Buckets. |
dimension |
|
|
|
line_item_frequency_bucket_id |
The ID of the line item frequency bucket. See Line Item Frequency Buckets below for possible values |
dimension |
|
|
|
line_item_id |
The ID of the line item. |
dimension |
|
|
|
line_item_name |
The name of the line item. |
dimension |
|
|
|
line_item_type |
A field describing the line item, provided by the user. See Line Item Service for more information. |
dimension |
|
|
|
logged_error_message |
Logged error message |
dimension |
|
|
|
marginal_unique_users |
Marginal unique users |
metric |
|
|
|
marketplace_clearing_event |
The concatenated value of the name and ID of the underlying auction event that was transacted (e.g., impression, viewable impression, completed video). For more information, see Exchange Traded Views. For a list of Clearing Events and their IDs, see Supported Viewability Standards . |
dimension |
|
|
|
marketplace_clearing_event_buyer_media_cost_ecpm |
The total media cost per 1000 events (for the associated Clearing Event). |
metric |
|
|
|
marketplace_clearing_event_id |
The ID of the underlying auction event that was transacted (e.g., impression, viewable impression, completed video). For more information, see Exchange Traded Views. For a list of Clearing Events and their IDs, seeSupported Viewability Standards . |
dimension |
|
|
|
marketplace_clearing_event_name |
The name of the underlying auction event that was transacted (e.g., impression, viewable impression, completed video). For more information, see Exchange Traded Views. For a list of Clearing Events and their IDs, seeSupported Viewability Standards . |
dimension |
|
|
|
marketplace_clearing_event_name |
The name of the underlying auction event that was transacted (e.g., impression, viewable impression, completed video). For more information, see Exchange Traded Views. For a list of Clearing Events and their IDs, seeSupported Viewability Standards . |
dimension |
|
|
|
marketplace_clearing_event_units |
The total number of events purchased (for the associated Clearing Event). When buying a Clearing Event other than impression (e.g., viewable impressions), the number of billed events will be less than the number of impressions. For more information, see Exchange Traded Views. |
metric |
|
|
|
marketplace_clearing_event_units_cpm |
marketplace clearing event units cpm |
metric |
|
|
|
marketplace_clearing_events_booked_revenue_cpm |
The total revenue per 1000 events (for the associated Clearing Event). |
metric |
|
|
|
media_buy_cost |
The amount paid for the external click. The third-party ad server passes this in the "ancost" parameter of the click tracker's query string. |
metric |
|
|
|
media_buy_rev_share_pct |
The percentage of revenue that the member pays the publisher. |
metric |
|
|
|
media_cost |
The total cost of the inventory purchased. |
metric |
|
|
|
media_cost_adv_curr |
The total cost of the inventory purchased, in the currency of the advertiser. Note: If you are not tracking revenue through Xandr, this will be 0. |
metric |
|
|
|
media_cost_advertiser_currency |
The media cost advertiser currency |
metric |
|
|
|
media_cost_buying_currency |
The media cost buying currency |
metric |
|
|
|
media_cost_pub_curr |
The media cost, expressed in the currency of the publisher. You must group by publisher or publisher_currency when pulling this report if you are reporting across publishers who use different currencies. |
metric |
|
|
|
media_cost_vcpm |
The media cost vcpm |
metric |
|
|
|
media_cost_vcpm_advertiser_currency |
The media cost vcpm advertiser currency |
metric |
|
|
|
media_subtype |
The display style of creatives that can use this template. Each media subtype belongs to a superordinate media type, for example, the "Standard Banner" media subtype belongs to the "Banner" media type. See Media Subtype Service for more details. |
dimension |
|
|
|
media_subtype_id |
The ID of media subtype. See Media Subtype Service for more details. |
dimension |
|
|
|
media_type |
The specific display style of a creative. You can use the Media Subtype Service to view all possible media subtypes. |
dimension |
|
|
|
media_type_id |
The media type id |
dimension |
|
|
|
mediatype |
The mediatype |
dimension |
|
|
|
mediatype_id |
The ID of the specific display style of a creative. You can use the Media Subtype Service to view all possible media subtypes. |
dimension |
|
|
|
member_id |
The ID of the member. |
dimension |
|
|
|
member_id_filter |
The member id filter |
dimension |
|
|
|
member_id_str |
The member id str |
dimension |
|
|
|
member_name |
The name of the member whose creative was audited. |
dimension |
|
|
|
mobile_application_id |
A targetable Apple App Store ID, Google Play package name, or Windows application ID. |
dimension |
|
|
|
mobile_application_name |
The name of the mobile application as it appears in the Apple App and Google Play Stores. |
dimension |
|
|
|
month |
The month of the auction. |
dimension |
|
|
|
monthly_uniques |
The number of unique user IDs added to the segment in a specific month. To view this metric, you must include the month dimension. |
metric |
|
|
|
net_media_cost |
The total cost of inventory purchased, less the buyer's auction service charge deductions. |
metric |
|
|
|
net_media_cost_adv_curr |
The total cost of inventory purchased, less the buyer's auction service charge deductions, in the currency of the advertiser. Note: If you are not tracking revenue through Xandr, this will be 0 . |
metric |
|
|
|
net_media_cost_buying_currency |
The total amount to be paid for media purchases, less the Auction Service Deduction, in the transaction currency the buyer used to buy the impression. |
metric |
|
|
|
net_win_rate |
The net win rate for the deal. |
metric |
|
|
|
network_advertiser_rpm |
The network advertiser rpm |
metric |
|
|
|
network_advertiser_rpm_adv_curr |
The network advertiser rpm adv curr |
metric |
|
|
|
network_ppm |
Network profit per Mille (1000 imps) |
metric |
|
|
|
network_ppm_net_commissions |
The network ppm net comissions |
metric |
|
|
|
network_ppm_selling_currency |
The network ppm selling currency |
metric |
|
|
|
network_profit |
Network profit booked through direct advertisers and resold to real-time buyers. |
metric |
|
|
|
network_profit_net_commissions |
The network profit net commissions |
metric |
|
|
|
network_profit_selling_currency |
The network profit selling currency |
metric |
|
|
|
network_resold_rpm |
The network resold rpm |
metric |
|
|
|
network_revenue |
Network revenue booked through direct advertisers and resold to real-time buyers |
metric |
|
|
|
network_revenue_net_commissions |
The network revenue net commissions |
metric |
|
|
|
network_revenue_selling_currency |
The network revenue selling currency |
metric |
|
|
|
network_roi |
Network return on investment. Returned as a percentage, e.g., 0.94 = 94% |
metric |
|
|
|
network_roi |
Network return on investment. Returned as a percentage, e.g., 0.94 = 94% |
metric |
|
|
|
network_roi_net_commissions |
The network roi net comissions |
metric |
|
|
|
network_rpm |
Network revenue per Mille (1000 imps) |
metric |
|
|
|
network_rpm |
Network revenue per Mille (1000 imps) |
metric |
|
|
|
network_rpm_net_commissions |
Network revenue per Mille (1000 imps) comissions |
metric |
|
|
|
non_hosted_video_ad_serving_fees |
The non hosted video ad serving fees |
metric |
|
|
|
non_hosted_video_ad_serving_fees_selling_currency |
The non hosted video ad serving fees selling currency |
metric |
|
|
|
num_audits_completed |
The number of audits completed in the grouping specified. |
metric |
|
|
|
operating_system_family |
The operating system of the device. Use Operating System Family service to obtain a list of operating system families. Use the Operating System Extended service to look up which operating system versions are within a given operating system family. |
dimension |
|
|
|
operating_system_family_id |
The ID of the operating system of the device. Use Operating System Family service to obtain a list of operating system families. Use the Operating System Extended service to look up which operating system versions are within a given operating system family. |
dimension |
|
|
|
operating_system_family_name |
The ID of the operating system of the device. Use Operating System Family service to obtain a list of operating system families. Use the Operating System Extended service to look up which operating system versions are within a given operating system family. |
dimension |
|
|
|
operating_system_id |
The ID of the operating system of the device. Use Operating System Family service to obtain a list of operating system families. Use the Operating System Extended service to look up which operating system versions are within a given operating system family. |
dimension |
|
|
|
operating_system_name |
The ID of the operating system of the device. Use Operating System Family service to obtain a list of operating system families. Use the Operating System Extended service to look up which operating system versions are within a given operating system family. |
dimension |
|
|
|
order_id |
The order ID or SKU optionally passed in the conversion pixel. For information about dynamically passing an order ID in a conversion pixel, see Conversion Pixels Advanced(customer login required). |
dimension |
|
|
|
package_id |
The ID of the package, if the deal is associated with a package. The integer value of the package that the deal was created from. This value will be 0 if the deal was not created from a package. |
dimension |
|
|
|
payment_type |
The type of payment to a broker. Possible values: "cpm", "revshare", "cpvm". |
dimension |
|
|
|
payment_type_id |
The payment type id |
dimension |
|
|
|
pixel_id |
The ID of the pixel used to track the conversion. For more information, see the Conversion Pixel Service. |
dimension |
|
|
|
pixel_name |
The name of the conversion pixel. |
dimension |
|
|
|
placement_code |
The custom code for the placement. |
dimension |
|
|
|
placement_id |
The ID of the placement. Note:For impressions older than 14 months, placements will be aggregated into one row with -1 as the placement_id. |
dimension |
|
|
|
placement_name |
The name of the placement. Note:For impressions older than 14 months, placements will be aggregated into one row with "All placement data older than 14 months" as the placement_name. |
dimension |
|
|
|
post_click_conversion_pixel |
The number of post click conversions for a specific pixel. |
metric |
|
|
|
post_click_conversion_rate |
The post click conversion rate |
metric |
|
|
|
post_click_conversions |
The post click conversions |
metric |
|
|
|
post_click_convs |
The total number of recorded post-click conversions. |
metric |
|
|
|
post_click_convs_pixel |
The post click conversion pixel |
dimension |
|
|
|
post_click_convs_rate |
The rate of post-click conversions to impressions. |
metric |
|
|
|
post_click_or_post_view_conv |
The type of conversion. If "Post Click", the conversion is attributed to a user clicking a creative. If "Post View", the conversion is attributed to a user viewing a creative. The conversion type is defined when the conversion pixel is assigned to a line item. |
dimension |
|
|
|
post_click_or_post_view_revenue |
The revenue optionally passed in the conversion pixel using the "value" parameter. |
metric |
|
|
|
post_click_revenue |
The revenue from post-click conversions. |
metric |
|
|
|
post_click_revenue_pixel |
The amount of revenue earned for a specific pixel. |
metric |
|
|
|
post_view_conversion_pixel |
The number of post view conversions for a specific pixel. |
metric |
|
|
|
post_view_conversion_rate |
The post view conversion rate |
metric |
|
|
|
post_view_conversions |
The post view conversions |
metric |
|
|
|
post_view_convs |
The total number of recorded post-view conversions. |
metric |
|
|
|
post_view_convs_pixel |
Post view conversions for the pixel. |
metric |
|
|
|
post_view_convs_rate |
The rate of post-view conversions to impressions. |
metric |
|
|
|
post_view_revenue |
The revenue from post-view conversions. |
metric |
|
|
|
post_view_revenue_pixel |
The amount of revenue earned for a specific pixel. |
metric |
|
|
|
ppm |
The profit per 1000 impressions. |
metric |
|
|
|
ppm_buying_currency |
The profit per 1000 impressions in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
ppm_including_fees |
The profit including additional fees per 1000 impressions. |
metric |
|
|
|
ppm_selling_currency |
The profit per 1000 impressions in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
predict_rev_type |
The optimization phase of a campaign that served on the publisher's inventory. Possible values: -2 = No predict phase -1 = Base predict phase 0 = Learn giveup 1 = Learn 2 = Throttled 3 = Optimized 4 = Biased 5 = Optimized 1 8 = Optimized giveup 9 = Base bid below giveup |
metric |
|
|
|
predict_type_rev |
The optimization phase of the campaign. Possible values: -2 = No predict phase -1 = Base predict phase 0 = Learn giveup 1 = Learn 2 = Throttled 3 = Optimized 4 = Biased 5 = Optimized 1 8 = Optimized giveup 9 = Base bid below giveup |
metric |
|
|
|
pricing_media_type_id |
ID of the video-specific media type classification (for billing only). If you don't have video-specific pricing, this field is irrelevant. Possible values are 0, 1, 2, 3. |
dimension |
|
|
|
pricing_media_type_name |
Name of the video-specific media type classification (for billing only). If you don't have video-specific pricing, this field is irrelevant. Possible values are "--", "Non-Video", "Video (Hosted)", "Video (Non-Hosted)". |
dimension |
|
|
|
pricing_type |
The way the member is paid by the advertiser. Possible values: "none", "cpm', "cpc", "cpa", "cost_plus_cpm", or "cost_plus_margin". |
dimension |
|
|
|
priority |
For a private auction only, the priority the seller assigned to the deal. |
dimension |
|
|
|
profit |
The total network revenue minus network cost. |
metric |
|
|
|
profit_advertiser_buying_currency |
The profit advertiser buying currency |
metric |
|
|
|
profit_advertiser_currency |
The profit advertiser currency |
metric |
|
|
|
profit_buying_currency |
The total network revenue minus network cost in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
profit_ecpm |
The profit per 1000 impressions. |
metric |
|
|
|
profit_ecpm_buying_currency |
The profit ecpm buying currency |
metric |
|
|
|
profit_ecpm_including_fees |
Profit per thousand impressions after commissions and serving fees. |
metric |
|
|
|
profit_ecpm_including_fees_buying_currency |
The profit ecpm including fees buying currency |
metric |
|
|
|
profit_including_fees |
The total network revenue minus network cost and additional fees. |
metric |
|
|
|
profit_including_fees_buying_currency |
The profit including fees buying currency |
metric |
|
|
|
profit_margin |
The profit as a percentage of revenue. |
metric |
|
|
|
profit_margin_including_fees |
Profit margin after commissions and serving fees. |
metric |
|
|
|
profit_net_including_fees |
Net profit after commissions and serving fees. |
metric |
|
|
|
profit_selling_currency |
The total network revenue minus network cost in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
psas_or_blanks |
The number of blanks or PSAs served. |
metric |
|
|
|
pub_default_imps_total_revenue |
The pub default imps total revenue |
metric |
|
|
|
pub_default_imps_total_revenue_ecpm |
The pub default imps total revenue ecpm |
metric |
|
|
|
pub_default_imps_total_revenue_ecpm_publisher_curr |
The pub default imps total revenue ecpm publisher currency |
metric |
|
|
|
pub_default_imps_total_revenue_publisher_currency |
The pub default imps total revenue publisher currency |
metric |
|
|
|
pub_rule_code |
The custom code for the publisher rule. |
dimension |
|
|
|
pub_rule_id |
The ID of the publisher rule. |
dimension |
|
|
|
pub_rule_name |
The name of the publisher rule. |
dimension |
|
|
|
publisher_code |
The custom code for the publisher. |
dimension |
|
|
|
publisher_currency |
The currency of the publisher. |
dimension |
|
|
|
publisher_currency |
The currency of the publisher. |
dimension |
|
|
|
publisher_default_revenue |
The revenue paid out to the publisher (based on revshare or CPM) for default impressions. |
metric |
|
|
|
publisher_default_revenue_publisher_currency |
The publisher default revenue publisher currency |
metric |
|
|
|
publisher_default_rpm |
The publisher revenue per 1000 default impressions. |
metric |
|
|
|
publisher_default_rpm_publisher_currency |
The publisher default rpm publisher currency |
metric |
|
|
|
publisher_filled_revenue |
The revenue paid out to the publisher (based on revshare or CPM) for filled impressions. |
metric |
|
|
|
publisher_filled_revenue_publisher_currency |
The publisher filled revenue publisher currency |
metric |
|
|
|
publisher_filled_rpm |
The publisher revenue per 1000 filled impressions. |
metric |
|
|
|
publisher_filled_rpm_publisher_currency |
The publisher revenue per 1000 filled impressions, in the publisher's currency. |
metric |
|
|
|
publisher_id |
The ID of the publisher. |
dimension |
|
|
|
publisher_name |
The name of the publisher. |
dimension |
|
|
|
publisher_revenue |
The revenue paid out to the publisher (based on revshare or cpm). |
metric |
|
|
|
publisher_revenue_pub_curr |
The revenue paid out to the publisher (based on revshare or cpm), in the currency of the publisher. |
metric |
|
|
|
publisher_rpm |
The publisher revenue per 1000 impressions. |
metric |
|
|
|
publisher_rpm |
The publisher revenue per 1000 impressions. |
metric |
|
|
|
publisher_rpm_pub_curr |
The publisher revenue per 1000 impressions, in the currency of the publisher. |
metric |
|
|
|
publisher_rpm_publisher_currency |
The publisher rpm publisher currency |
metric |
|
|
|
quality_cpm |
The quality cpm |
metric |
|
|
|
quality_imps |
The quality imps |
metric |
|
|
|
reach_expansion_factor |
The reach expansion factor |
metric |
|
|
|
reject_below_floor_count |
The number of bids rejected because they are below the reserve price set on the auction. |
metric |
|
|
|
reject_below_floor_ym_count |
The number of bids rejected because they are below the yield management floor set for the deal. |
metric |
|
|
|
reject_bidder_error_count |
The number of bids rejected due to bidder errors. |
metric |
|
|
|
reject_bidder_error_deal_not_available_count |
The number of bids rejected because the deal was no longer available. |
metric |
|
|
|
reject_blocked_by_ad_profile_adserver_count |
The number of bids rejected because an ad server associated to the creative that the buyer bid with is blocked. |
metric |
|
|
|
reject_blocked_by_ad_profile_audit_status_count |
The number of bids blocked by the Ad Profile due to their audit status. This typically happens when the buyer is bidding with an unaudited creative and the seller has blocked unaudited creatives in ad quality. |
metric |
|
|
|
reject_blocked_by_ad_profile_brand_count |
The number of bids blocked by the ad profile due to brand exclusions. |
metric |
|
|
|
reject_blocked_by_ad_profile_category_count |
The number of bids rejected because the ad profile does not allow the category of the creative. |
metric |
|
|
|
reject_blocked_by_ad_profile_count |
The sum of all bids rejected by the Ad Profile. |
metric |
|
|
|
reject_blocked_by_ad_profile_creative_count |
The number of bids rejected because the creative ad server was blocked by the ad profile. |
metric |
|
|
|
reject_blocked_by_ad_profile_language_count |
The number of bids rejected because the language of the ad was blocked by the ad profile. |
metric |
|
|
|
reject_blocked_by_ad_profile_member_count |
The number of bids rejected because the member was blocked by the ad profile. |
metric |
|
|
|
reject_blocked_by_ad_profile_tech_attribute_count |
The number of bids rejected because a technical attribute of the ad was blocked by the ad profile. |
metric |
|
|
|
reject_blocked_by_deal_adserver_count |
The number of bids blocked due to adserver constraints on the deal. |
metric |
|
|
|
reject_blocked_by_deal_below_floor_count |
The number of bids rejected because they are below the deal's floor price. |
metric |
|
|
|
reject_blocked_by_deal_brand_count |
The number of bids rejected because their brand was blocked by the deal. |
metric |
|
|
|
reject_blocked_by_deal_category_count |
The number of bids rejected because the deal does not allow the category of the creative. |
metric |
|
|
|
reject_blocked_by_deal_count |
The sum of all bids rejected due to constraints of the deal. |
metric |
|
|
|
reject_blocked_by_deal_creative_count |
The number of bids blocked by the deal due to their language settings. |
metric |
|
|
|
reject_blocked_by_deal_language_count |
The number of bids blocked by the deal due to their language settings. |
metric |
|
|
|
reject_blocked_by_deal_media_subtype_count |
The number of bids rejected due to their media subtypes. |
metric |
|
|
|
reject_blocked_by_deal_payment_type_count |
The number of bids rejected because their payment type was not allowed by the deal. |
metric |
|
|
|
reject_blocked_by_deal_size_count |
The number of bids rejected because they did not match the size requirements for the deal. |
metric |
|
|
|
reject_blocked_by_deal_tech_attribute_count |
The number of bids rejected because a technical attribute was blocked by the deal. |
metric |
|
|
|
reject_blocked_by_dynamic_adserver_count |
The number of bids rejected due to adserver constraints dynamically passed in by the seller at the time of the impression request. |
metric |
|
|
|
reject_blocked_by_dynamic_brand_count |
The number of bids rejected because the brand is blocked dynamically by the bid request passed in by the seller. |
metric |
|
|
|
reject_blocked_by_dynamic_category_count |
The number of bids rejected because the creative category is blocked dynamically by the bid request passed in by the seller. |
metric |
|
|
|
reject_blocked_by_dynamic_language_count |
The number of bids rejected because the language is blocked dynamically by the bid request passed in by the seller. |
metric |
|
|
|
reject_blocked_by_dynamic_tech_attribute_count |
The number of bids rejected because their techincal attributes are blocked dynamically by the bid request passed in by the seller. |
metric |
|
|
|
reject_count |
The total number of rejected bids. |
metric |
|
|
|
reject_invalid_creative_count |
The number of bids rejected due to invalid creatives that the buyer bid with. |
metric |
|
|
|
reject_invalid_creative_not_ssl_count |
The number of bids rejected due to the creative not being SSL approved for a secure auction. |
metric |
|
|
|
reject_other_advertiser_exclusion_count |
The total number of bids rejected due to advertiser exclusions not listed above. |
metric |
|
|
|
reject_other_count |
The number of bids rejected for reasons not listed here. |
metric |
|
|
|
reject_other_data_protection_count |
The total number of bids rejected for data security reasons not listed here. |
metric |
|
|
|
reseller_revenue |
The total revenue on resold impressions through direct publishers. |
metric |
|
|
|
reseller_revenue_advertiser_currency |
The reseller revenue advertiser currency |
metric |
|
|
|
reseller_revenue_buying_currency |
The total revenue on resold impressions through direct publishers in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
reseller_revenue_pub_curr |
The revenue generated through sales to external (RTB) buyers, in the currency of the publisher. |
metric |
|
|
|
reseller_revenue_publisher_currency |
The reseller revenue publisher currency |
metric |
|
|
|
reseller_revenue_selling_currency |
The total revenue on resold impressions through direct publishers in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
response_rate |
The response rate |
metric |
|
|
|
revenue |
The sum of booked revenue and reseller revenue. |
metric |
|
|
|
revenue_adv_curr |
The sum of booked revenue and reseller revenue, in the currency of the advertiser. |
metric |
|
|
|
revenue_advertiser_currency |
The revenue advertiser currency |
metric |
|
|
|
revenue_buying_currency |
The sum of booked revenue and reseller revenue in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
revenue_ecpa |
The total revenue per conversion. |
metric |
|
|
|
revenue_ecpa_adv_curr |
The total revenue per conversion in the advertiser's currency. |
metric |
|
|
|
revenue_ecpa_buying_currency |
The revenue ecpa buying currency |
metric |
|
|
|
revenue_ecpa_including_fees |
Revenue per conversion after commissions. |
metric |
|
|
|
revenue_ecpa_including_fees_adv_currency |
Revenue per conversion after commissions, in the advertiser's currency. |
metric |
|
|
|
revenue_ecpc |
The total revenue per click. |
metric |
|
|
|
revenue_ecpc_adv_curr |
The total revenue per click in the advertiser's currency. |
metric |
|
|
|
revenue_ecpc_buying_currency |
The revenue ecpc buying currency |
metric |
|
|
|
revenue_ecpc_including_fees |
Revenue per click after commissions. |
metric |
|
|
|
revenue_ecpc_including_fees_adv_currency |
Revenue per click after commissions, in the advertiser's currency. |
metric |
|
|
|
revenue_ecpm |
The total revenue per 1000 impressions. |
metric |
|
|
|
revenue_ecpm_adv_curr |
The total revenue per 1000 impressions in the advertiser's currency. |
metric |
|
|
|
revenue_ecpm_buying_currency |
The revenue ecpm buying currency |
metric |
|
|
|
revenue_ecpm_including_fees |
Revenue per thousand impressions after commissions. |
metric |
|
|
|
revenue_ecpm_including_fees_adv_currency |
Revenue per thousand impressions after commissions, in the advertiser's currency. |
metric |
|
|
|
revenue_including_fees |
The sum of booked revenue and reseller revenue minus commissions. |
metric |
|
|
|
revenue_per_video_complete |
The revenue per video completion. |
metric |
|
|
|
revenue_publisher_currency |
The revenue publisher currency |
metric |
|
|
|
revenue_selling_currency |
The sum of booked revenue and reseller revenue in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
revenue_type |
The basis on which the member gets paid. |
dimension |
|
|
|
revenue_type_id |
Possible values: -1 = No Payment, 0 = Flat CPM, 1 = Cost Plus CPM, 2 = Cost Plus Margin, 3 = CPC, 4 = CPA, 5 = Revshare, or 6 = Flat Fee, 7 = Variable CPM, 8 = Estimated CPM, or 9 = CPVM. |
dimension |
|
|
|
revenue_value |
The amount that the advertiser pays the member. This is set at the line item. |
metric |
|
|
|
rpm |
The revenue per 1000 impressions. |
metric |
|
|
|
rpm |
The revenue per 1000 impressions. |
metric |
|
|
|
rpm_adv_curr |
The revenue per thousand impressions, in the currency of the advertiser. |
metric |
|
|
|
rpm_buying_currency |
The revenue per 1000 impressions in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
rpm_including_fees |
The revenue minus commissions per 1000 impressions. |
metric |
|
|
|
rpm_selling_currency |
The revenue per 1000 impressions in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
sales_tax |
The amount of sales tax collected. This field is only populated when the Buyer's billing address is located in one of the following U.S. states: NY, TX or NJ. Xandr is required (by the relevant local state regulator) to collect this tax. |
metric |
|
|
|
salesperson_for_advertiser |
The salesperson for the advertiser. See the "labels" field in the Advertiser Service for more details. |
dimension |
|
|
|
salesperson_for_publisher |
The salesperson for the publisher. See the "labels" field in the Publisher Service for more details. |
dimension |
|
|
|
salesrep_for_insertion_order |
A custom reporting field containing the sales representative for the insertion order. See the labels field in the Insertion Order Service for more information. You may only select one reporting label per report. |
dimension |
|
|
|
salesrep_for_line_item |
A custom reporting field containing the sales representative for the line item. See the labels field in the Line Item Service for more information. You may only select one reporting label per report. |
dimension |
|
|
|
second_level_category_id |
The ID of the second-level content category assigned to the domain. Note: If the domain is an a top-level category, you should not request this dimension. |
dimension |
|
|
|
second_level_category_name |
The name of the second-level content category assigned to the domain. Note: If the domain is an a top-level category, you should not request this dimension. |
dimension |
|
|
|
segment_code |
The (optional) custom code associated with the user segment present for this impression. |
dimension |
|
|
|
segment_id |
The ID of the segment pixel. |
dimension |
|
|
|
segment_name |
The name of the segment. |
dimension |
|
|
|
seller_currency |
The seller member's selected currency. For a list of supported currencies, see Supported Currencies. |
dimension |
|
|
|
seller_ecpm |
The seller revenue on the deal, represented in eCPM. |
metric |
|
|
|
seller_media_cost |
The amount owed to the publisher, in USD. |
metric |
|
|
|
seller_media_cost_selling_currency |
The amount owed to the publisher, in the transaction currency the seller used to sell the impression. |
metric |
|
|
|
seller_member_group |
The seller member group |
dimension |
|
|
|
seller_member_id |
The ID of the selling member. |
dimension |
|
|
|
seller_member_name |
The name of the selling member. |
dimension |
|
|
|
seller_payment |
The seller payment |
dimension |
|
|
|
seller_payment_pct |
The seller payment pct |
dimension |
|
|
|
seller_revenue |
Revenue earned by the Seller. |
metric |
|
|
|
seller_revenue_ecpm |
The seller revenue on the deal, represented in eCPM. |
metric |
|
|
|
seller_revenue_event_type |
The seller revenue event type |
dimension |
|
|
|
seller_revenue_event_type_id |
The seller revenue event type id |
dimension |
|
|
|
seller_revenue_event_type_name |
The seller revenue event type name |
dimension |
|
|
|
seller_revenue_event_units |
The seller revenue event units |
dimension |
|
|
|
seller_revenue_seller_currency |
The seller revenue seller currency |
dimension |
|
|
|
seller_type |
The type of impression sold by the seller member. Possible values: "Real Time" or "Direct". |
dimension |
|
|
|
selling_currency |
The transaction currency used by the seller to sell this impression. |
dimension |
|
|
|
selling_currency |
The transaction currency used by the seller to sell this impression. |
dimension |
|
|
|
selling_imp_type |
The type of impression. For possible values, see imp_type_id. |
dimension |
|
|
|
service_deductions |
The service deductions |
metric |
|
|
|
service_deductions_buying_currency |
The service deductions buying currency |
metric |
|
|
|
service_fees |
The service fees |
metric |
|
|
|
service_fees_buying_currency |
The service fees buying currency |
metric |
|
|
|
serving_fees |
Fees that are added to the media cost. |
metric |
|
|
|
serving_fees_buying_currency |
Fees that are added to the media cost in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
serving_fees_selling_currency |
Fees that are added to the media cost in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
site_code |
The custom code for the site. |
dimension |
|
|
|
site_domain |
The site domain of an impression. |
dimension |
|
|
|
site_id |
The ID of the site. Note: For impressions older than 14 months, the site_id will be 0. |
dimension |
|
|
|
site_name |
The name of the site. |
dimension |
|
|
|
size |
The size of the placement/creative served. |
dimension |
|
|
|
skip_rate |
The number of video skips divided by the number of impressions. |
metric |
|
|
|
skips |
The total number of times a user skipped the video. |
metric |
|
|
|
sold_network_rpm |
The revenue per 1000 impressions that were not defaults or errors. |
metric |
|
|
|
sold_network_rpm_buying_currency |
The revenue per 1000 impressions that were not defaults or errors in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
sold_network_rpm_selling_currency |
The revenue per 1000 impressions that were not defaults or errors in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
sold_publisher_rpm |
The cost per 1000 impressions that were not defaults or errors. |
metric |
|
|
|
sold_publisher_rpm_selling_currency |
The sold publisher rpm selling currency |
metric |
|
|
|
spend |
The amount spend |
metric |
|
|
|
spend_adv_curr |
The total amount spent by the advertiser in the advertiser's preferred currency. |
metric |
|
|
|
start_date |
The day and time when the deal starts being available to the buyer. |
dimension |
|
|
|
start_rate |
The number of video starts divided by the number of impressions. |
metric |
|
|
|
starts |
The total number of times the first segment of the video creative was downloaded and started. |
metric |
|
|
|
submitted_bids |
The number of submitted bids. |
metric |
|
|
|
supply_type |
The type of inventory. Possible values: "web", "mobile_web", or "mobile_app", or "facebook_sidebar". |
dimension |
|
|
|
tag_id |
The ID of the placement to which the click tracker is associated. If 0, the click tracker is not associated to a placement. |
dimension |
|
|
|
tag_name |
The name of the tag associated with the impression. |
dimension |
|
|
|
targeted_segment_ids |
The comma-separated list of IDs for each of the segments used when targeting. |
dimension |
|
|
|
technical_attribute_id |
The technical attribute id |
dimension |
|
|
|
technical_attribute_name |
The feature of the creative, such as whether it is an image, flash, video, is expandable, etc., that is affected by the error. |
dimension |
|
|
|
third_party_costs |
The third party costs |
dimension |
|
|
|
top_level_category_id |
The ID of the top content category assigned to the domain. |
dimension |
|
|
|
top_level_category_name |
The name of the top content category assigned to the domain. |
dimension |
|
|
|
total_ad_requests |
The total number of ad requests sent to Xandr for auction. |
metric |
|
|
|
total_ad_responses |
The total number of ad responses counted within AppNex |
metric |
|
|
|
total_audit_fee |
The total fees for audits in the grouping specified. |
metric |
|
|
|
total_conversions |
The total number of post-view and post-click conversions. |
metric |
|
|
|
total_convs |
The total number of post-view and post-click conversions. |
metric |
|
|
|
total_imps |
The total number of impressions |
metric |
|
|
|
total_loads |
The total number of times the segment pixel loaded. |
metric |
|
|
|
total_network_rpm |
The revenue per 1000 impressions. |
metric |
|
|
|
total_network_rpm_buying_currency |
The revenue per 1000 impressions in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
total_network_rpm_selling_currency |
The revenue per 1000 impressions in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting. |
metric |
|
|
|
total_publisher_rpm |
The cost per 1000 impressions. |
metric |
|
|
|
total_publisher_rpm |
The cost per 1000 impressions. |
metric |
|
|
|
total_publisher_rpm_selling_currency |
The total publisher rpm selling currency |
metric |
|
|
|
total_revenue |
The total revenue. |
metric |
|
|
|
total_revenue_adv_curr |
The total revenue in the advertiser's currency |
metric |
|
|
|
total_revenue_including_fees |
Total revenue after commissions. |
metric |
|
|
|
total_revenue_including_fees_adv_currency |
Total revenue after commissions, in the advertiser's currency. |
metric |
|
|
|
total_revenue_including_fees_pixel |
Total revenue for the pixel after commissions |
metric |
|
|
|
total_revenue_pixel |
Total revenue for the pixel. |
metric |
|
|
|
tracker_id |
The ID of the click tracker. |
dimension |
|
|
|
trafficker_for_insertion_order |
A custom reporting field containing the trafficker for the insertion order. See the labels field in the Insertion Order Service for more information. You may only select one reporting label per report. |
dimension |
|
|
|
trafficker_for_line_item |
A custom reporting field containing the trafficker for the line item. See the labels field in the Line Item Service for more information. You may only select one reporting label per report. |
dimension |
|
|
|
type_for_insertion_order |
A custom reporting field describing the type of insertion order. See the labels field in the Insertion Order Service for more information. You may only select one reporting label per report. |
dimension |
|
|
|
type_for_line_item |
A custom reporting field describing the type of line item. See the labels field in the Line Item Service for more information. You may only select one reporting label per report. |
dimension |
|
|
|
user_group_for_campaign |
The test/control user group for the campaign. See the "labels" field in the Campaign Service for more details. |
dimension |
|
|
|
user_id |
The ID of the user that clicked or viewed the creative. This field has been deprecated from the API Log Level Data service (in compliance with GDPR) and that service has been deprecated. However the field is still available via Cloud Export. For details, see Changes to Log-Level Data and Console Reporting. |
dimension |
|
|
|
vast_error_rate |
The vast error rate |
metric |
|
|
|
venue |
The name of the cluster of domain, site, tag, and user country that Xandr' optimization system uses to determine bid valuations. |
dimension |
|
|
|
venue_id |
The ID of the cluster of domain, site, tag, and user country that Xandr' optimization system uses to determine bid valuations. |
dimension |
|
|
|
video_analytics_media_subtype |
The video analytics media subtype |
metric |
|
|
|
video_context |
The type of the video creative. See Video Contextbelow for possible values. |
dimension |
|
|
|
video_default_errors |
Errors reported from the video player when a default creative should have served. |
metric |
|
|
|
video_fill |
The video fill |
metric |
|
|
|
video_playback_method |
The playback method for the creative. See Playback Methodbelow for possible values. |
dimension |
|
|
|
video_player_errors |
Errors reported from the video player after the VAST XML has been delivered. |
metric |
|
|
|
video_player_size |
Size of the video player (small,medium,large,..) |
dimension |
|
|
|
view_measured_imps |
The total number of impressions that were measured for viewability. |
metric |
|
|
|
view_measurement_rate |
The percentage of impressions measured for viewability out of the total number of impressions. (View Measured Imps / Imps) |
metric |
|
|
|
view_rate |
The percentage of impressions that were viewable out of the total number of impressions measured for viewability. (Viewed Imps / View Measured Imps) |
metric |
|
|
|
viewdef_definition_id |
The viewdef definition id |
dimension |
|
|
|
viewdef_view_rate |
The viewdef view rate |
metric |
|
|
|
viewdef_viewed_imps |
The viewdef viewed impressions |
metric |
|
|
|
width |
The width of the creative. |
metric |
|
|
|
year |
Year |
dimension |
|