Xandr: Most-used fields

The table below gives information about most-used fields that you can import from Xandr. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser Name	Advertiser Name	The name of the advertiser.	dimension
Bidder	Bidder	The Bidder object, which is typically a Demand-Side Platform (DSP).	dimension
RTB	RTB		dimension
ad_serving_fees	ad_serving_fees	Fees related to serving advertisements. These fees are added to the media cost.	metric
ad_serving_fees_buying_currency	ad_serving_fees_buying_currency	Fees related to serving advertisements in the buying currency.	metric
ad_type.id	ad_type.id		metric
ad_type.name	ad_type.name		dimension
advertiser.id	advertiser.id	The unique identifier for the advertiser.	metric
advertiser.name	advertiser.name	The name of the advertiser.	dimension
advertiser_code	advertiser_code	The custom code assigned to the advertiser.	dimension
advertiser_currency	advertiser_currency	The currency used by the advertiser.	dimension
advertiser_id	advertiser_id	The unique identification number for each advertiser. If the value is 0, either the impression was purchased by an external buyer, or a default or PSA was shown.	dimension
advertiser_name	advertiser_name	The name of the advertiser.	dimension
age_bucket	age_bucket	The bucket for the age of the user.	dimension
age_bucket_id	age_bucket_id	The ID of the age bucket.	dimension
approx_users_count	approx_users_count		metric
approximate_consumer_count	approximate_consumer_count		metric
approximate_incremental_devices	approximate_incremental_devices		metric
ask_price	ask_price	The minimum price a seller will accept for an ad impression in a deal.	metric
attributed_pc_revenue	attributed_pc_revenue	The amount of revenue from all recorded post views.	metric
attributed_pv_revenue	attributed_pv_revenue	The amount of revenue from all recorded post clicks.	metric
attributed_revenue	attributed_revenue	The amount of revenue from all recorded post views and post clicks.	metric
auction_charges_available	auction_charges_available		dimension
auction_id	auction_id	The unique identifier for the individual auction that resulted in an impression.	dimension
auction_service_fees	auction_service_fees	Total fees charged for impressions bought from third parties. These fees are charged in addition to the buyer’s media cost. For more information, see the Buyer Auction Service Chargedocumentation (Customer login required).	metric
auction_service_fees_buying_currency	auction_service_fees_buying_currency	Total fees charged for impressions bought from third parties, in the transaction currency the buyer used to buy the impression. These fees are charged in addition to the buyer’s media cost. For more information, see the Buyer Auction Service Charge documentation(customer login required).	metric
average_consumer_impression_frequency	average_consumer_impression_frequency		metric
average_identified_impression_frequency	average_identified_impression_frequency		dimension
average_impression_frequency	average_impression_frequency		metric
bad_debt_deductions	bad_debt_deductions		metric
bad_debt_fees	bad_debt_fees		metric
bid_rate	bid_rate	The rate at which bids are submitted for a deal.	metric
bid_requests	bid_requests	The total number of bid requests made for inventory.	metric
bid_sent_no_responses	bid_sent_no_responses	The count of bid responses from Xandr where the creative did not ultimately render.	metric
bid_type	bid_type	The optimization phase the node was in when it bid for this impression. Note that the term “give up” is appended to the bid types below if the valuation for that impression falls below the venue’s “give up price”. For more information, see Venues and Give Up (Customer login required). Allowed values: “Manual”: Applies when you are bidding with a CPM goal, whether it’s Base, EAP, or ECP. “Learn”: Applies when you are bidding with optimization (CPA, CPC, or margin) and we do not yet have enough data to bid optimized. “Optimized”: Applies when you are bidding with optimization (CPA, CPC, or margin) and we have enough data to bid optimized. “Unknown”: The node was in an unknown optimization phase. “Optimized give up” “Learn give up” “Manual give up”	dimension
bid_type_id	bid_type_id	The bid type id	dimension
bidder	bidder	The Bidder object, which is typically a Demand-Side Platform (DSP).	dimension
bidder_id	bidder_id	The ID of the Xandr Bidder object, typically a Demand-Side Platform (DSP).	dimension
bidder_seat_id	bidder_seat_id	The unique identifier for the bidder seat, used by external bidders.	dimension
bids	bids	The total number of completed bids.	metric
billable_buyer_imps	billable_buyer_imps	Impressions that are eligible for billing from the buyer’s perspective.	metric
billing_currency	billing_currency		dimension
billing_period.booked_impressions_budget_daily	billing_period.booked_impressions_budget_daily	The daily budget in impressions allocated for this billing period.	dimension
billing_period.booked_impressions_budget_lifetime	billing_period.booked_impressions_budget_lifetime	The total budget in impressions allocated for the lifetime of this billing period.	dimension
billing_period.booked_revenue_budget_daily	billing_period.booked_revenue_budget_daily	The daily revenue budget allocated for this billing period.	dimension
billing_period.booked_revenue_budget_daily_buying_currency	billing_period.booked_revenue_budget_daily_buying_currency	The daily booked revenue budget of the insertion order’s billing period, in the buying currency.	dimension
billing_period.booked_revenue_budget_lifetime	billing_period.booked_revenue_budget_lifetime	The total revenue budget allocated for the lifetime of this billing period.	dimension
billing_period.booked_revenue_budget_lifetime_buying_currency	billing_period.booked_revenue_budget_lifetime_buying_currency	The lifetime booked revenue budget of the insertion order’s billing period, in the buying currency.	metric
billing_period.end_date	billing_period.end_date	The last date of the insertion order’s billing period.	dimension
billing_period.id	billing_period.id	The unique identifier for the billing period.	metric
billing_period.start_date	billing_period.start_date	The earliest date of the insertion order’s billing period.	dimension
billing_period_end_date	billing_period_end_date	The last date of the insertion order’s billing period.	dimension
billing_period_id	billing_period_id	The ID of the billing period.	dimension
billing_period_start_date	billing_period_start_date	The earliest date of the insertion order’s billing period.	dimension
booked_revenue	booked_revenue	The net revenue applied on the Line Item that won the impression.	metric
booked_revenue_adv_curr	booked_revenue_adv_curr	The total revenue booked through a direct advertiser, expressed in the currency of that advertiser.	metric
booked_revenue_buying_currency	booked_revenue_buying_currency	The revenue booked by the buyer to purchase this impression, in the buying currency.	metric
booked_revenue_dollars_buying_currency	booked_revenue_dollars_buying_currency	Network revenue booked through direct advertisers, expressed in the buyer’s transaction currency.	metric
booked_revenue_ecpa	booked_revenue_ecpa	The effective cost per acquisition (conversion) based on booked revenue.	metric
booked_revenue_ecpa_buying_currency	booked_revenue_ecpa_buying_currency	The effective cost per acquisition (conversion) based on booked revenue, in the buying currency.	metric
booked_revenue_ecpc	booked_revenue_ecpc	The effective cost per click based on booked revenue.	metric
booked_revenue_ecpc_buying_currency	booked_revenue_ecpc_buying_currency	The effective cost per click based on booked revenue, in the buying currency.	metric
booked_revenue_ecpm	booked_revenue_ecpm	The effective cost per thousand impressions (CPM) based on booked revenue.	metric
booked_revenue_ecpm_buying_currency	booked_revenue_ecpm_buying_currency	The effective cost per thousand impressions (CPM) based on booked revenue, in the buying currency.	metric
booked_revenue_selling_currency	booked_revenue_selling_currency	The booked revenue, expressed in the selling currency.	metric
booked_revenue_vcpm	booked_revenue_vcpm	The booked revenue vcpm	metric
booked_revenue_vcpm_adv_curr	booked_revenue_vcpm_adv_curr		metric
brand.id	brand.id	The unique identifier for the brand.	metric
brand.name	brand.name	The name of the brand.	dimension
brand_id	brand_id	The ID for the brand as determined by the Xandr creative audit or self-assigned for managed traffic.	dimension
brand_name	brand_name	The name for the brand as determined by the Xandr creative audit or self-assigned for managed traffic.	dimension
buyer.id	buyer.id	The unique identification number for the buyer member.	metric
buyer.name	buyer.name	The name of the buying member.	dimension
buyer_ad_serving_fees	buyer_ad_serving_fees	The buyer ad serving fees	metric
buyer_cost_ecpm	buyer_cost_ecpm	The effective cost per thousand impressions (eCPM) incurred by the buyer for the deal.	metric
buyer_cost_per_video_complete	buyer_cost_per_video_complete		metric
buyer_cpc	buyer_cpc		metric
buyer_cpm	buyer_cpm		metric
buyer_media_cost	buyer_media_cost	The media cost incurred by the buyer.	metric
buyer_media_cost_buying_currency	buyer_media_cost_buying_currency	The media cost for the buyer in the buyer’s preferred currency.	metric
buyer_media_cost_ecpm	buyer_media_cost_ecpm	The effective cost per thousand impressions (CPM) based on buyer media cost.	metric
buyer_member_id	buyer_member_id	The ID of the buying member.	dimension
buyer_member_name	buyer_member_name	The name of the buying member. If the name is ‘Default’ or ‘Default Error’, it indicates no buyer for the impression and a default creative was served.	dimension
buyer_seat_id	buyer_seat_id	A unique identifier for a buyer’s seat, allowing external DSPs to use their own proprietary buyer IDs.	dimension
buyer_type	buyer_type	The type of impression purchased by the buyer member. Possible values: “Real Time” or “Direct”.	dimension
buying_billing_trx_type_id	buying_billing_trx_type_id	The identifier for the transaction type in buying billing, often related to impression types.	dimension
buying_currency	buying_currency	The transaction currency used by the buyer to purchase the impression.	dimension
buying_imp_type	buying_imp_type	The buying imp type	dimension
buying_imp_type_id	buying_imp_type_id	The buying imp type id	dimension
call_type	call_type	The Impression Bus (Impbus) handler from which the impression originated.	dimension
campaign_code	campaign_code	The custom code assigned to the campaign.	dimension
campaign_id	campaign_id	The unique identification number of the campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
campaign_type	campaign_type	The classification of an advertising campaign, such as App, Audience, Search, or Shopping.	dimension
carrier_id	carrier_id	The ID of the carrier for the device on which the impression was served. To retrieve a complete list of carrier IDs and names, use the Carrier Service.	dimension
carrier_name	carrier_name	The name of the carrier for the device on which the impression was served.	dimension
cleared_direct	cleared_direct	Whether or not the buyer pays the seller directly for the cost of media. If 0, Xandr collects the cost of media from the buyer and pays the seller. If 1, the buyer pays the seller directly for the cost of media. Tip: Buyers can match the cost of media on their invoice by filtering out “cleared direct” transactions.	metric
clearing_event.id	clearing_event.id		metric
clearing_event_booked_revenue_ecpm	clearing_event_booked_revenue_ecpm	The clearing event booked revenue ecpm	dimension
clearing_event_booked_revenue_ecpm_buying_currency	clearing_event_booked_revenue_ecpm_buying_currency	The clearing event booked revenue ecpm buying currency	dimension
clearing_event_booked_revenue_per_event	clearing_event_booked_revenue_per_event	The clearing event booked revenue per event	metric
clearing_event_booked_revenue_per_event_buying_currency	clearing_event_booked_revenue_per_event_buying_currency	Booked revenue per clearing event in the buying currency.	dimension
clearing_event_buyer_media_cost_ecpm	clearing_event_buyer_media_cost_ecpm	The clearing event buyer media cost ecpm	dimension
clearing_event_buyer_media_cost_ecpm_buying_currency	clearing_event_buyer_media_cost_ecpm_buying_currency	The clearing event buyer media cost ecpm buying currency	dimension
clearing_event_buyer_media_cost_per_event	clearing_event_buyer_media_cost_per_event	The clearing event buyer media coss per event	metric
clearing_event_buyer_media_cost_per_event_buying_currency	clearing_event_buyer_media_cost_per_event_buying_currency	Buyer media cost per clearing event in the buying currency.	dimension
click_conv_rate	click_conv_rate	The rate of conversions to clicks. Note: This field is identical to click_convs_rate.	metric
click_convs_rate	click_convs_rate	The rate of conversions to clicks.	metric
click_through_rate	click_through_rate	The percentage of impressions that resulted in a click, calculated as Clicks / Impressions.	metric
click_thru_pct	click_thru_pct	The rate of clicks to impressions, expressed as a percentage.	metric
click_to_conversion_rate	click_to_conversion_rate	The rate of conversions that resulted from clicks.	metric
clicks	clicks	The total number of clicks across all impressions. Clicks are deduplicated by auction (maximum 1 click per unique auction) and have a 6-hour TTL.	metric
clicks_and_hits_count	clicks_and_hits_count		metric
clicks_bought	clicks_bought	The total number of clicks purchased or recorded across all impressions.	metric
commissions	commissions	Fees deducted from booked revenue for brokering a relationship with an advertiser, typically applicable to line items and insertion orders.	metric
commissions_buying_currency	commissions_buying_currency	Commissions charged for transactions, expressed in the buyer’s (advertiser’s) preferred currency.	metric
completed_video_views_count	completed_video_views_count		metric
completes	completes	The total count of completed actions, often referring to video completes.	metric
connection_type	connection_type	The type of internet connection at the time of the impression. Possible values: “Carrier-based” or “Wifi or Static”.	dimension
contacts_count	contacts_count		metric
content_delivery_type_id	content_delivery_type_id		dimension
content_network_id	content_network_id		dimension
contributions_post_click_count	contributions_post_click_count		metric
contributions_post_view_count	contributions_post_view_count		metric
contributions_value	contributions_value		metric
conv_rate	conv_rate	The ratio of conversions to impressions.	metric
conversion_device_make	conversion_device_make		dimension
conversion_device_make_id	conversion_device_make_id		dimension
conversion_device_make_name	conversion_device_make_name		dimension
conversion_device_type	conversion_device_type		dimension
conversion_rate	conversion_rate	The percentage of visitors who completed a desired action, calculated as Conversions / Impressions or Conversions / Clicks.	metric
conversions	conversions	The total number of post-view and post-click conversions.	metric
convs_rate	convs_rate	The rate of conversions to impressions.	metric
cost	cost	The total cost to purchase third-party inventory via a Line Item.	metric
cost_buying_currency	cost_buying_currency	The total media cost for direct publisher and purchased real-time inventory in the currency the buyer used to purchase the inventory.	metric
cost_ecpa	cost_ecpa	The effective cost per acquisition.	metric
cost_ecpa_buying_currency	cost_ecpa_buying_currency	The effective cost per acquisition in the buyer’s currency.	metric
cost_ecpc	cost_ecpc	The effective cost per click.	metric
cost_ecpc_advertiser_currency	cost_ecpc_advertiser_currency	The effective cost per click (eCPC) of advertising, expressed in the advertiser’s currency.	metric
cost_ecpc_buying_currency	cost_ecpc_buying_currency	The effective cost per click in the buyer’s currency.	metric
cost_ecpm_advertiser_currency	cost_ecpm_advertiser_currency	The effective cost per thousand impressions (eCPM) of advertising, expressed in the advertiser’s currency.	metric
cost_per_video_complete	cost_per_video_complete	The cost per video completion.	metric
cost_selling_currency	cost_selling_currency	The total cost of the inventory, expressed in the selling currency.	metric
cost_type	cost_type		dimension
cpa	cpa	The advertiser spend per conversion/acquisition. Calculated as Media cost / Conversions.	metric
cpc	cpc	Cost per click. Calculated as Cost / Clicks.	metric
cpm	cpm	Cost per 1000 impressions. Calculated as Cost / Impressions * 1000.	metric
cpm_buying_currency	cpm_buying_currency	The cost per 1000 impressions (CPM) in the buyer’s currency.	metric
cpm_selling_currency	cpm_selling_currency	The cost per 1000 impressions in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting.	metric
creative.id	creative.id	The unique identifier for the creative served in an impression.	metric
creative.name	creative.name	The name of the creative served in an impression.	dimension
creative_asset_identifier	creative_asset_identifier		dimension
creative_code	creative_code	The custom code of the creative.	dimension
creative_hosting_deductions	creative_hosting_deductions		metric
creative_id	creative_id	The unique identification number of the creative. For impressions older than 100 days, creatives may be aggregated into one row with 0 as the creative_id.	dimension
creative_name	creative_name	The display name of the creative.	dimension
creative_overage_fees	creative_overage_fees	Fees charged for hosted creatives that exceed specified size limits.	metric
creative_overage_fees_buying_currency	creative_overage_fees_buying_currency	Fees charged for hosted creatives exceeding size limits, expressed in the buyer’s currency.	metric
cross_device_incremental_imps	cross_device_incremental_imps		metric
ctr	ctr	Click-through rate. Calculated as Clicks / Impressions.	metric
curated_deal	curated_deal	Indicates whether the deal is a curated deal, representing a negotiated agreement between a buyer and a curator.	dimension
curated_deal_advertiser_id	curated_deal_advertiser_id	The unique identifier for the advertiser associated with a curated deal.	dimension
curated_deal_advertiser_name	curated_deal_advertiser_name	The name of the advertiser associated with a curated deal.	dimension
curated_deal_id	curated_deal_id	The unique identifier for a curated deal.	dimension
curated_deal_insertion_order_id	curated_deal_insertion_order_id		dimension
curated_deal_insertion_order_name	curated_deal_insertion_order_name		dimension
curated_deal_line_item_id	curated_deal_line_item_id	Unique identifier for a curated deal line item, which represents a negotiated agreement between a buyer and a curator for specific inventory.	dimension
curated_deal_line_item_name	curated_deal_line_item_name	The name of a curated deal line item, representing a negotiated agreement between a buyer and a curator.	dimension
curated_deal_name	curated_deal_name	The name of a curated deal.	dimension
curated_line_item_name	curated_line_item_name	The name of a curated line item, typically representing a specific advertising campaign or strategy.	dimension
curator_margin	curator_margin	The profit a curator earns on a transaction, typically a percentage of the buyer’s bid (Curator Revenue) or a fixed CPM.	dimension
curator_margin_type	curator_margin_type	The type of margin applied by a curator in a curated deal.	dimension
curator_margin_type_filterable	curator_margin_type_filterable	Indicates if the curator margin type can be used as a filter in reports.	metric
curator_member	curator_member	Refers to the member account acting as a curator in a curated deal, packaging supply and assets for buyers.	dimension
curator_member_id	curator_member_id	The unique identifier for the curator member.	dimension
curator_net_media_cost	curator_net_media_cost	The amount of spend a curator sends to exchange sellers, net of curator fees and margins.	dimension
curator_revenue	curator_revenue	The amount of spend a buyer sends to the curator, net of buyer fees.	dimension
curator_tech_fees	curator_tech_fees	Fees charged by Xandr to a curator on a transaction.	dimension
curator_total_cost	curator_total_cost	The total amount of spend a curator sends to the exchange and exchange sellers, net of curator margin but gross of curator fees.	dimension
data_costs	data_costs	Costs related to the usage of data, such as third-party data segments.	metric
data_costs_buying_currency	data_costs_buying_currency	Costs related to usage of data, in the buying currency. This is applicable when specific segments are applied in line items and associated pricing is displayed in the platform.	metric
data_provider_id	data_provider_id	The unique identifier for the third-party data provider.	dimension
data_provider_name	data_provider_name	The name of the third-party data provider.	dimension
data_type	data_type	The data type	dimension
date	date		dimension
datetime	datetime	The date and time of the event.	dimension
day	day	The day of the auction.	dimension
deal_auction_type_name	deal_auction_type_name	The type of auction for a deal, such as first-price, second-price, or fixed-price.	dimension
deal_code	deal_code	The custom code for the deal. For deals with external supply partners, this string typically identifies the deal.	metric
deal_id	deal_id	The ID of the deal.	dimension
deal_name	deal_name	The name of the deal.	dimension
deal_type	deal_type	The type of deal. Possible values include Open Auction, Private Auction, First Look, Programmatic Guaranteed, and Curated.	dimension
deal_type_id	deal_type_id	The ID of the deal type.	dimension
deal_type_name	deal_type_name	The descriptive name for the category of a deal, such as Open Auction, Private Auction, Curated, First Look, or Programmatic Guaranteed.	dimension
default_no_responses	default_no_responses	The count of ad requests where a default creative was sent but no response was received from the ad server.	metric
device_category	device_category	The general category of the device on which the ad impression was served (e.g., Desktops & Laptops, Mobile Phones, Tablets).	dimension
device_make_id	device_make_id	The ID of the device make on which the impression was served. The make is generally the manufacturer of the device (i.e., Apple). To retrieve a complete list of device make IDs and names, use the Device Make Service.	dimension
device_make_name	device_make_name	The name of the device make on which the impression was served. The make is generally the manufacturer of the device (i.e., Apple).	dimension
device_model_id	device_model_id	The ID of the device model on which the impression was served. The model is generally the specific product (i.e., iPhone). To retrieve a complete list of device model IDs and names, use the Device Model Service.	dimension
device_type	device_type	The type of device from which the impression originated (e.g., PC, Phone, Tablet, TV, Game Console).	dimension
device_type_id	device_type_id	The device type id	dimension
ecpa	ecpa	The effective cost per acquisition (conversion).	metric
ecpa_adv_curr	ecpa_adv_curr	The effective cost per acquisition (conversion) in the advertiser’s currency.	metric
ecpc	ecpc	The effective cost per click.	metric
ecpc_adv_curr	ecpc_adv_curr	The effective cost per click in the advertiser’s currency.	metric
ecpm	ecpm	The effective cost per thousand impressions.	metric
ecpm_adv_curr	ecpm_adv_curr	The effective cost per thousand impressions in the advertiser’s currency.	metric
end_date	end_date	The end date for the data included in a report.	dimension
estimated_number_of_users	estimated_number_of_users	The estimated number of users	metric
estimated_people_reach	estimated_people_reach		metric
exchange_cost	exchange_cost		metric
external_clicks	external_clicks	Clicks recorded by an external click tracker.	metric
external_imps	external_imps	Impressions recorded by an external impression tracker.	metric
filtered_requests	filtered_requests	The number of ad requests that were filtered out by Xandr prior to bidding due to inventory quality controls.	metric
flight.booked_impressions_budget_lifetime	flight.booked_impressions_budget_lifetime	The total number of impressions budgeted for the lifetime of the line item’s flight.	dimension
flight.booked_revenue_budget_daily_advertiser_currency	flight.booked_revenue_budget_daily_advertiser_currency	The daily booked revenue budget for the line item’s flight, in the advertiser’s currency.	metric
flight.booked_revenue_budget_lifetime_advertiser_currency	flight.booked_revenue_budget_lifetime_advertiser_currency	The lifetime booked revenue budget for the line item’s flight, in the advertiser’s currency.	metric
flight.end_date	flight.end_date	The end date of the campaign flight.	dimension
flight.start_date	flight.start_date	The start date of the campaign flight.	dimension
flight_id	flight_id	The ID of the line item flight under which the impression was purchased.	dimension
gender	gender	The gender of the user.	dimension
geo_city_id	geo_city_id	The ID of the user’s city location.	dimension
geo_city_name	geo_city_name	The name of the user’s city location.	dimension
geo_country	geo_country	The geographic country/region code in which the impression took place.	dimension
geo_country_code	geo_country_code	The country code of the user’s location.	dimension
geo_country_id	geo_country_id	The country ID of the user’s location. 250 is shown when the country is unknown or doesn’t map correctly.	dimension
geo_country_name	geo_country_name	The name of the geographic country/region.	dimension
geo_dma	geo_dma	The Designated Market Area (DMA) associated with the impression’s user, based on IP geolocation.	dimension
geo_dma_id	geo_dma_id	The ID of the user’s Designated Market Area (DMA) location.	dimension
geo_dma_name	geo_dma_name	The name of the user’s Designated Market Area (DMA) location.	dimension
geo_region	geo_region	The region of the user’s location.	dimension
geo_region_code	geo_region_code	The region code of the user’s location.	dimension
geo_region_id	geo_region_id	The region ID of the user’s location. 4291 is shown when the region is unknown or doesn’t map correctly.	dimension
geo_region_name	geo_region_name	The name of the region of the user’s location.	dimension
gross_seller_revenue	gross_seller_revenue		metric
gross_win_rate	gross_win_rate	The gross rate at which bids on a deal result in a win.	metric
hour	hour	The hour of the auction. For impressions older than 100 days, the day will be returned instead of the hour.	dimension
identified_imps	identified_imps	The number of impressions where a user could be identified, typically via a user ID or cookie.	metric
imp_time	imp_time	The timestamp of when the impression occurred.	dimension
imp_type	imp_type	The type of impression (e.g., Blank, PSA, Default Error, Kept, Resold, RTB).	dimension
imp_type_id	imp_type_id	The ID for the type of impression.	dimension
impressions	impressions	The total number of ad impressions that were served or resold.	metric
impressions_total	impressions_total	The total number of impressions served.	metric
imps	imps	The total number of impressions recorded (served and resold).	metric
imps_bought	imps_bought		metric
imps_filled	imps_filled	The number of blank, PSA, default, kept, resold, and external impressions.	dimension
imps_filtered_reason	imps_filtered_reason	The reason why an impression request was filtered out by Xandr’s inventory quality controls and the auction was not held.	dimension
imps_matched	imps_matched	The total number of impressions that matched the seller’s deal settings.	metric
imps_resold	imps_resold	The total number of impressions sold to a third-party buyer.	metric
imps_total	imps_total	The total number of impressions (served and resold).	metric
imps_viewed	imps_viewed	The number of measured impressions that were viewable according to the IAB Viewability definition.	metric
imps_won	imps_won	The total number of impressions won in an auction.	metric
ineligible_bid_rate	ineligible_bid_rate	The rate at which bids on a deal were considered ineligible.	metric
insertion_order.booked_impressions_budget_daily	insertion_order.booked_impressions_budget_daily	The daily number of impressions budgeted for the insertion order.	dimension
insertion_order.booked_impressions_budget_lifetime	insertion_order.booked_impressions_budget_lifetime	The total number of impressions budgeted for the lifetime of the insertion order.	dimension
insertion_order.booked_revenue_budget_daily	insertion_order.booked_revenue_budget_daily	The daily revenue budget set for the insertion order.	dimension
insertion_order.booked_revenue_budget_lifetime	insertion_order.booked_revenue_budget_lifetime	The total revenue budgeted for the lifetime of the insertion order.	dimension
insertion_order.end_date	insertion_order.end_date	The end date of the insertion order.	dimension
insertion_order.id	insertion_order.id	The unique identifier for the insertion order under which ad impressions were purchased.	metric
insertion_order.name	insertion_order.name	The name of the insertion order under which ad impressions were purchased.	dimension
insertion_order.start_date	insertion_order.start_date	The start date of the insertion order.	dimension
insertion_order.state	insertion_order.state	The current operational status of the insertion order (e.g., active or inactive).	dimension
insertion_order_code	insertion_order_code	The custom code associated with the insertion order.	dimension
insertion_order_frequency_bucket_id	insertion_order_frequency_bucket_id	The ID of the insertion order frequency bucket. See Insertion Order Frequency Buckets below for possible values.	dimension
insertion_order_id	insertion_order_id	The unique identification number of the insertion order.	dimension
insertion_order_name	insertion_order_name	The name of the insertion order.	dimension
inventory_source	inventory_source	The inventory source	dimension
inventory_source_id	inventory_source_id	The inventory source id	dimension
inventory_source_name	inventory_source_name	The inventory source name	dimension
inventory_url_site_domain	inventory_url_site_domain		dimension
is_curated	is_curated	A boolean indicator specifying if a deal or line item is curated.	dimension
line_id	line_id	The unique identifier for the line item.	dimension
line_item.booked_impressions_budget_daily	line_item.booked_impressions_budget_daily	The daily number of impressions budgeted for the line item.	dimension
line_item.booked_impressions_budget_lifetime	line_item.booked_impressions_budget_lifetime	The total number of impressions budgeted for the lifetime of the line item.	metric
line_item.booked_revenue_budget_daily_adv_curr	line_item.booked_revenue_budget_daily_adv_curr	The daily revenue budget for the line item, expressed in the advertiser’s currency.	metric
line_item.booked_revenue_budget_lifetime_adv_curr	line_item.booked_revenue_budget_lifetime_adv_curr	The total revenue budgeted for the lifetime of the line item, expressed in the advertiser’s currency.	metric
line_item.end_date	line_item.end_date	The end date of the line item.	dimension
line_item.id	line_item.id	The unique identifier for the line item under which ad impressions were purchased.	metric
line_item.name	line_item.name	The name of the line item under which ad impressions were purchased.	dimension
line_item.start_date	line_item.start_date	The start date of the line item.	dimension
line_item.status	line_item.status	The current operational status of the line item.	dimension
line_item.subtype	line_item.subtype	A more granular classification of the line item type (e.g., standard_curated).	dimension
line_item.type	line_item.type	The type of the line item.	dimension
line_item_code	line_item_code	The custom code for the line item.	dimension
line_item_id	line_item_id	The unique identification number of the line item.	dimension
line_item_name	line_item_name	The name of the line item.	dimension
line_item_type	line_item_type	A field describing the line item, provided by the user. See Line Item Service for more information.	dimension
marginal_unique_users	marginal_unique_users	Marginal unique users	metric
marketplace_clearing_event_name	marketplace_clearing_event_name	The name of the underlying auction event that was transacted (e.g., impression, viewable impression, completed video). For more information, see Exchange Traded Views. For a list of Clearing Events and their IDs, seeSupported Viewability Standards .	dimension
media_channel	media_channel		dimension
media_channel_buying	media_channel_buying		dimension
media_channel_group	media_channel_group		dimension
media_cost	media_cost	The media cost for the buyer.	metric
media_cost_advertiser_currency	media_cost_advertiser_currency	The media cost for the buyer in the advertiser’s preferred currency.	metric
media_cost_buying_currency	media_cost_buying_currency	The total cost of purchased inventory in the buyer’s currency.	metric
media_cost_vcpm	media_cost_vcpm	The media cost vcpm	metric
media_cost_vcpm_advertiser_currency	media_cost_vcpm_advertiser_currency	The media cost vcpm advertiser currency	metric
media_type	media_type	The general display style of the creative (e.g., Banner, Pop, Interstitial, Video, Text).	dimension
media_type_id	media_type_id	The ID of the media type.	dimension
mediatype	mediatype	The general display style of the creative.	dimension
mediatype_id	mediatype_id	The ID of the media type to which the subtype belongs.	dimension
member_currency	member_currency	The default currency set for a member account, which can be overridden at more granular levels.	dimension
member_id	member_id	The unique identification number of the member.	dimension
member_name	member_name	The display name of the member (e.g., buyer, seller, publisher, curator).	dimension
metric_type	metric_type		metric
mobile_application_id	mobile_application_id	The unique identifier for the mobile application where the ad request originated.	dimension
mobile_application_name	mobile_application_name	The name of the mobile application where the ad request originated.	dimension
month	month	The month of the auction.	dimension
month_date	month_date	The month in which the auction for the ad impression occurred.	dimension
net_win_rate	net_win_rate	The net rate at which bids on a deal result in a win.	metric
network_profit_buying_currency	network_profit_buying_currency		metric
network_profit_ecpa	network_profit_ecpa		metric
network_profit_ecpm	network_profit_ecpm		metric
network_profit_selling_currency	network_profit_selling_currency	The network profit selling currency	metric
operating_system_family	operating_system_family	The operating system of the device. Use Operating System Family service to obtain a list of operating system families. Use the Operating System Extended service to look up which operating system versions are within a given operating system family.	dimension
operating_system_family_name	operating_system_family_name	The ID of the operating system of the device. Use Operating System Family service to obtain a list of operating system families. Use the Operating System Extended service to look up which operating system versions are within a given operating system family.	dimension
operating_system_name	operating_system_name	The name of the operating system of the device.	dimension
order_id	order_id	The order ID or SKU optionally passed in the conversion pixel. For information about dynamically passing an order ID in a conversion pixel, see Conversion Pixels Advanced(customer login required).	dimension
package_id	package_id	The unique identifier for a package, often associated with a deal, such as an Apple App Store ID or Google Play package name.	dimension
partner_fees	partner_fees	The total amount of third-party costs, budgeted using the Partner Fee Service, that have accrued on an augmented line item over the reported period.	metric
partner_fees_buying_currency	partner_fees_buying_currency	Partner fees, expressed in the buying currency.	metric
payment_type	payment_type	The type of payment model used for bidding and billing, such as CPM (cost-per-mille), CPC (cost-per-click), or CPA (cost-per-acquisition).	dimension
payment_type_id	payment_type_id	The identifier for the payment type used for bidding and billing.	dimension
placement.code	placement.code	The code of the Xandr Placement for the impression.	dimension
placement_code	placement_code	The custom code for the placement.	dimension
placement_group_id	placement_group_id	Unique identifier for a placement group, which organizes placements for management and applies default criteria to child placements.	dimension
placement_group_name	placement_group_name	The name of the placement group.	dimension
placement_id	placement_id	The unique identification number of the placement. For impressions older than 100 days, placements may be aggregated into one row with -1 as the placement_id.	dimension
placement_name	placement_name	The name of the placement. For impressions older than 100 days, placements may be aggregated into one row with ‘All placement data older than 100 days’ as the placement_name.	dimension
platform	platform		dimension
post_auction_discount	post_auction_discount	A discount applied to the winning bid price after an auction is completed.	metric
post_click_conv	post_click_conv		metric
post_click_convs	post_click_convs	The total number of recorded post-click conversions.	metric
post_click_convs_rate	post_click_convs_rate	The rate of post-click conversions to impressions.	metric
post_click_or_post_view_cross_device_conv	post_click_or_post_view_cross_device_conv		dimension
post_click_or_post_view_revenue	post_click_or_post_view_revenue	The total revenue attributed to either post-click or post-view conversions.	metric
post_click_revenue	post_click_revenue	The revenue from post-click conversions.	metric
post_view_conv	post_view_conv		metric
post_view_convs	post_view_convs	The total number of recorded post-view conversions.	metric
post_view_convs_rate	post_view_convs_rate	The rate of post-view conversions to impressions.	metric
post_view_revenue	post_view_revenue	The revenue from post-view conversions.	metric
pricing_media_type_id	pricing_media_type_id	The identifier for the media type classification used for billing purposes, especially for video-specific pricing.	dimension
pricing_media_type_name	pricing_media_type_name	The name of the media type classification used for billing purposes, especially for video-specific pricing.	dimension
priority	priority	A numerical value indicating the prioritization of a deal or campaign in the auction process.	metric
profit_advertiser_currency	profit_advertiser_currency	The profit generated from advertising, expressed in the advertiser’s currency.	metric
profit_buying_currency	profit_buying_currency	The buyer’s profit, expressed in the buying currency.	metric
profit_ecpa	profit_ecpa	The effective profit per acquisition.	metric
profit_ecpc	profit_ecpc	The effective profit per click.	metric
profit_ecpm	profit_ecpm	The profit per 1000 impressions (eCPM), calculated as booked revenue minus total cost per 1000 impressions.	metric
profit_ecpm_buying_currency	profit_ecpm_buying_currency	The effective profit per 1000 impressions in the buying currency.	metric
profit_margin	profit_margin	The buyer’s profit margin, calculated as (booked revenue - total cost) / booked revenue.	metric
profit_selling_currency	profit_selling_currency	The profit generated from advertising, expressed in the seller’s currency.	metric
psas_or_blanks	psas_or_blanks	The count of public service announcements (PSAs) or blank creatives served when no other ad was available.	metric
pub_default_imps_total_revenue	pub_default_imps_total_revenue	The pub default imps total revenue	metric
pub_default_imps_total_revenue_ecpm	pub_default_imps_total_revenue_ecpm	The pub default imps total revenue ecpm	metric
pub_default_imps_total_revenue_ecpm_publisher_currency	pub_default_imps_total_revenue_ecpm_publisher_currency		metric
pub_default_imps_total_revenue_publisher_currency	pub_default_imps_total_revenue_publisher_currency	The pub default imps total revenue publisher currency	metric
publisher.id	publisher.id	The unique identifier for the publisher on whose inventory the ad impression occurred.	metric
publisher.name	publisher.name	The name of the publisher on whose inventory the ad impression occurred.	dimension
publisher_code	publisher_code	The custom code to identify the publisher.	dimension
publisher_currency	publisher_currency	The currency of the publisher.	dimension
publisher_default_revenue	publisher_default_revenue	The revenue paid out to the publisher (based on revshare or CPM) for default impressions.	metric
publisher_default_revenue_publisher_currency	publisher_default_revenue_publisher_currency	The publisher default revenue publisher currency	metric
publisher_filled_revenue	publisher_filled_revenue	The revenue paid out to the publisher (based on revshare or CPM) for filled impressions.	metric
publisher_filled_revenue_publisher_currency	publisher_filled_revenue_publisher_currency	The publisher filled revenue publisher currency	metric
publisher_id	publisher_id	The unique identification number of the publisher.	dimension
publisher_name	publisher_name	The name of the publisher.	dimension
publisher_revenue	publisher_revenue	The revenue paid out to the publisher (based on revshare or cpm).	metric
publisher_revenue_pub_curr	publisher_revenue_pub_curr	The revenue paid out to the publisher (based on revshare or cpm), in the currency of the publisher.	metric
q1_video_views_count	q1_video_views_count		metric
q2_video_views_count	q2_video_views_count		metric
q3_video_views_count	q3_video_views_count		metric
region_id	region_id	The region ID of the user’s location.	dimension
reject_bidder_error_count	reject_bidder_error_count	The number of bids rejected due to bidder errors.	metric
reject_count	reject_count	The total number of rejected bids.	metric
revenue	revenue	The total net revenue.	metric
revenue_buying_currency	revenue_buying_currency	The total revenue in the buying currency.	metric
revenue_ecpa	revenue_ecpa	The effective revenue per acquisition.	metric
revenue_ecpa_buying_currency	revenue_ecpa_buying_currency	The effective revenue per acquisition in the buying currency.	metric
revenue_ecpc	revenue_ecpc	The effective revenue per click.	metric
revenue_ecpc_buying_currency	revenue_ecpc_buying_currency	The effective revenue per click in the buying currency.	metric
revenue_ecpm	revenue_ecpm	The effective revenue per 1000 impressions (eCPM).	metric
revenue_ecpm_buying_currency	revenue_ecpm_buying_currency	The effective revenue per 1000 impressions in the buying currency.	metric
revenue_per_video_complete	revenue_per_video_complete	The revenue per video completion.	metric
revenue_selling_currency	revenue_selling_currency	The total revenue in the selling currency.	metric
revenue_type	revenue_type	For managed line items, this is the basis on which the booked revenue gets recorded for the Seller. Possible values include CPA, CPM, CPC, etc.	dimension
rpm_buying_currency	rpm_buying_currency	The revenue per 1000 impressions in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting.	metric
rpm_selling_currency	rpm_selling_currency	The revenue per 1000 impressions in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting.	metric
sales_tax	sales_tax	Applicable sales, value-added, goods and services, or similar transaction taxes.	metric
second_level_category_id	second_level_category_id	The unique identifier for a sub-category or second-level content category.	dimension
second_level_category_name	second_level_category_name	The name of a sub-category or second-level content category.	dimension
segment_code	segment_code	The (optional) custom code associated with the user segment present for this impression.	dimension
segment_id	segment_id	The ID of the segment pixel.	dimension
segment_name	segment_name	The name of the segment.	dimension
seller_deal	seller_deal	Refers to a deal negotiated and offered by a seller on the Xandr platform.	dimension
seller_deal_id	seller_deal_id	The unique identifier for the seller deal included within a curated deal.	dimension
seller_deal_name	seller_deal_name	The name of the seller deal included within a curated deal.	dimension
seller_deal_type_id	seller_deal_type_id	The identifier for the type of deal offered by the seller, such as Open Auction or Private Auction.	dimension
seller_deal_type_name	seller_deal_type_name	The descriptive name of the deal type offered by the seller, such as Open Auction, Private Auction, Curated, First Look, or Programmatic Guaranteed.	dimension
seller_member_id	seller_member_id	The ID of the selling member.	dimension
seller_member_name	seller_member_name	The name of the selling member.	dimension
seller_revenue	seller_revenue	Revenue earned by the Seller.	dimension
seller_type	seller_type	The type of impression sold by the seller member. Possible values: “Real Time” or “Direct”.	dimension
service_fees	service_fees	The service fees	metric
service_fees_buying_currency	service_fees_buying_currency	The service fees buying currency	metric
serving_fees	serving_fees	Fees related to serving impressions. These fees are added to the media cost.	metric
serving_fees_buying_currency	serving_fees_buying_currency	Serving fees, expressed in the buying currency.	metric
serving_fees_selling_currency	serving_fees_selling_currency	Serving fees, expressed in the selling currency.	metric
site_domain	site_domain	The domain where the impression occurred. For mobile applications, this can be the URL of the app’s location in the app store.	dimension
site_id	site_id	The ID of the site. For impressions older than 100 days, the site_id may be 0.	dimension
site_name	site_name	The name of the site.	dimension
split_id	split_id	The ID of the split that purchased the impressions in this data set. Splits are only applicable to augmented line items.	dimension
split_name	split_name	The name of the split that purchased the impressions in this data set. Splits are only applicable to augmented line items.	dimension
start_date	start_date	The start date for the data included in a report.	dimension
submitted_bids	submitted_bids	The total number of bids submitted.	metric
supply_strategy	supply_strategy		dimension
supply_type	supply_type	The type of inventory (e.g., web, mobile_web, mobile_app).	dimension
supply_type_name	supply_type_name	The classification of the ad inventory channel, such as web, mobile app, or mobile web.	dimension
targeted_curator_media_cost	targeted_curator_media_cost	The cost of media associated with impressions targeted through a curator, net of buyer fees.	metric
targeted_curator_media_cost_ecpm	targeted_curator_media_cost_ecpm	The effective cost per thousand impressions (eCPM) of media associated with impressions targeted through a curator, net of buyer fees.	metric
targeted_curator_revenue	targeted_curator_revenue	The amount of revenue (spend) a buyer sent to the curator for impressions targeted by a segment, net of buyer fees.	metric
targeted_curator_revenue_ecpm	targeted_curator_revenue_ecpm	The effective cost per thousand impressions (eCPM) representing the revenue a buyer sent to the curator for impressions targeted by a segment, net of buyer fees.	metric
targeted_impressions	targeted_impressions	The total number of transacted impressions that were targeted by a specific segment or criteria.	metric
targeted_segment_ids	targeted_segment_ids	The unique identifiers of segments used for targeting in advertising campaigns.	dimension
targeted_view_measured_impressions	targeted_view_measured_impressions	The number of transacted impressions for which Xandr measured viewability, and which were targeted by a segment.	metric
targeted_viewable_impressions	targeted_viewable_impressions	The number of viewed impressions that were targeted by a specific segment.	metric
targeting_type	targeting_type		dimension
top_level_category_id	top_level_category_id	The unique identifier for the primary content category.	dimension
top_level_category_name	top_level_category_name	The name of the primary content category.	dimension
total_ad_requests	total_ad_requests	The total count of ad requests sent to Xandr for an auction.	metric
total_ad_responses	total_ad_responses	The total count of ad responses registered within the Xandr platform.	metric
total_convs	total_convs	The total number of post-view and post-click conversions.	dimension
total_cost	total_cost	The total amount of costs accrued over the reported period of time. This generally includes budgeted costs (media cost, data cost, partner fees, serving fees, commissions) and publisher revenue if tracking publisher payouts.	metric
total_cost_buying_currency	total_cost_buying_currency	The total sum of media costs, data costs, and partner fees in the buying (advertiser) currency.	metric
total_cost_ecpa	total_cost_ecpa	The total effective cost per acquisition.	metric
total_cost_ecpc	total_cost_ecpc	The total effective cost per click.	metric
total_cost_ecpm	total_cost_ecpm	The total effective cost per 1000 impressions (eCPM).	metric
total_cost_selling_currency	total_cost_selling_currency	The total costs, expressed in the selling currency.	metric
total_feature_costs	total_feature_costs	The aggregate costs incurred from using platform features (e.g., Nielsen Digital Ad Ratings, Cross Device).	metric
total_network_rpm_buying_currency	total_network_rpm_buying_currency	The revenue per 1000 impressions in the currency the buyer used to purchase the inventory. Note: exchange rates are not yet available in reporting.	metric
total_network_rpm_selling_currency	total_network_rpm_selling_currency	The revenue per 1000 impressions in the currency the seller used to sell the impression. Note: exchange rates are not yet available in reporting.	metric
total_revenue	total_revenue	The total net revenue.	dimension
total_segment_data_costs	total_segment_data_costs	The total costs associated with the usage of third-party data segments.	metric
total_segment_data_costs_buying_currency	total_segment_data_costs_buying_currency	The total costs related to third-party data segment usage, expressed in the buyer’s transaction currency.	metric
trading_costs	trading_costs		metric
trafficType	trafficType		dimension
unidentified_imps	unidentified_imps	The number of impressions where a user could not be identified.	metric
unique_users	unique_users		metric
uniques	uniques		metric
universal_pixel	universal_pixel	A unified pixel code for easy segmentation and measurement of user interactions on a website.	dimension
user_id	user_id	The unique identifier (64-bit character string) representing the user for the impression.	dimension
vast_100_error_count	vast_100_error_count		metric
vast_101_error_count	vast_101_error_count		metric
vast_102_error_count	vast_102_error_count		metric
vast_200_error_count	vast_200_error_count		metric
vast_201_error_count	vast_201_error_count		metric
vast_202_error_count	vast_202_error_count		metric
vast_203_error_count	vast_203_error_count		metric
vast_300_error_count	vast_300_error_count		metric
vast_301_error_count	vast_301_error_count		metric
vast_302_error_count	vast_302_error_count		metric
vast_303_error_count	vast_303_error_count		metric
vast_400_error_count	vast_400_error_count		metric
vast_401_error_count	vast_401_error_count		metric
vast_402_error_count	vast_402_error_count		metric
vast_403_error_count	vast_403_error_count		metric
vast_405_error_count	vast_405_error_count		metric
vast_500_error_count	vast_500_error_count		metric
vast_501_error_count	vast_501_error_count		metric
vast_502_error_count	vast_502_error_count		metric
vast_503_error_count	vast_503_error_count		metric
vast_600_error_count	vast_600_error_count		metric
vast_601_error_count	vast_601_error_count		metric
vast_602_error_count	vast_602_error_count		metric
vast_603_error_count	vast_603_error_count		metric
vast_604_error_count	vast_604_error_count		metric
vast_900_error_count	vast_900_error_count		metric
vast_901_error_count	vast_901_error_count		metric
vendor	vendor		dimension
vendor_costs	vendor_costs	The total costs associated with third-party vendors, including segment data costs and feature costs.	metric
vendor_costs_buying_currency	vendor_costs_buying_currency	The total costs from third-party vendors, expressed in the transaction currency used by the buyer.	metric
vendor_id	vendor_id	The unique identifier for a third-party vendor.	dimension
vendor_name	vendor_name	The descriptive name of the third-party vendor.	dimension
vendor_type	vendor_type	The classification of a vendor based on the type of third-party data or services they provide.	dimension
venue	venue	The name of the cluster of domain, site, tag, and user country/region that Xandr’s optimization system uses to determine bid valuations.	dimension
video_25_pcts	video_25_pcts	The total number of times the video creatives completed 25% of the entire duration.	metric
video_50_pcts	video_50_pcts	The total number of times the video creatives completed 50% of the entire duration.	metric
video_75_pcts	video_75_pcts	The total number of times the video creatives completed 75% of the entire duration.	metric
video_completion_rate	video_completion_rate	The ratio of video completions to impressions, expressed as a percentage.	metric
video_completions	video_completions	The total number of times the video creatives played for the entire duration.	metric
video_content_genre	video_content_genre		dimension
video_content_network	video_content_network		dimension
video_default_errors	video_default_errors	Errors reported by the video player when a default creative was expected to serve.	metric
video_delivery_type	video_delivery_type		dimension
video_errors	video_errors	The total number of times a video error occurred.	metric
video_player_errors	video_player_errors	Errors reported by the video player after the VAST XML creative has been delivered.	metric
video_served	video_served	The total number of video responses served to the player. An ad response occurs when the VAST document (XML) is served in response to a request.	metric
video_skip_rate	video_skip_rate	The percentage of times the user opted to skip the video.	metric
video_skips	video_skips	The total number of times a user skipped the video.	metric
video_start_rate	video_start_rate	The percentage of times the first segment of the video creative was downloaded and started.	metric
video_starts	video_starts	The total number of times the first segment of the video creative was downloaded and started.	metric
video_starts_count	video_starts_count		metric
view_measured_imps	view_measured_imps	The total number of impressions that were measured for viewability.	metric
view_measurement_rate	view_measurement_rate	The percentage of impressions measured for viewability out of the total number of impressions. Calculated as (View Measured Imps / Imps).	metric
view_rate	view_rate	The percentage of impressions that were viewable out of the total number of impressions measured for viewability. Calculated as (Viewed Imps / View Measured Imps).	metric
viewed_imps	viewed_imps	The number of measured impressions that were considered viewable based on IAB Viewability definition.	metric