Xandr: Most-used fields

The table below gives information about most-used fields that you can import from Xandr. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_serving_fees	ad_serving_fees	General fees related to the delivery and display of advertisements across the Xandr platform. This metric is often included in network-wide billing or analytics reports.	metric
ad_serving_fees_buying_currency	ad_serving_fees_buying_currency	Total ad serving fees, expressed in the currency used by the buyer for the impression.	metric
advertiser_code	advertiser_code	The custom code assigned to the advertiser.	dimension
advertiser_currency	advertiser_currency	The currency used by the advertiser.	dimension
advertiser_id	advertiser_id	The unique identification number for each advertiser. If the value is 0, either the impression was purchased by an external buyer, or a default or PSA was shown.	dimension
advertiser_name	advertiser_name	The name of the advertiser.	dimension
age_bucket	age_bucket	The bucket for the age of the user.	dimension
age_bucket_id	age_bucket_id	The ID of the age bucket.	dimension
approx_users_count	approx_users_count	The estimated number of unique individuals or devices that have been exposed to advertisements.	metric
approximate_consumer_count	approximate_consumer_count	The approximate number of unique consumers who viewed an impression due to cross-device audience extension.	metric
approximate_incremental_devices	approximate_incremental_devices	The total number of unique cookies, mobile devices, or other device types reached by the impressions.	metric
ask_price	ask_price	The minimum price that a seller will accept for a given impression or deal.	metric
attributed_pc_revenue	attributed_pc_revenue	Revenue attributed to conversions that occurred after a user interacted with an advertisement, commonly referred to as post-click revenue. This metric is available in reports related to advertiser attributed conversions.	metric
attributed_pv_revenue	attributed_pv_revenue	Revenue attributed to conversions that occurred after a user viewed an advertisement, commonly referred to as post-view revenue. This metric is available in reports related to advertiser attributed conversions.	metric
attributed_revenue	attributed_revenue	The total amount of post-view and post-click attributed revenue.	metric
auction_service_fees	auction_service_fees	The fees charged to a buyer for participating in real-time bidding (RTB) auctions, as specified in the buyer member’s contract. This is often referred to as the Buyer Auction Service Charge (BASC).	metric
auction_service_fees_buying_currency	auction_service_fees_buying_currency	Total fees charged for impressions purchased from third parties, expressed in the currency used by the buyer for the transaction.	metric
average_impression_frequency	average_impression_frequency	The average number of times each unique user or device was exposed to advertisements.	metric
bid_rate	bid_rate	The percentage of auctions in which a buyer submitted a bid, representing their participation rate in a deal.	metric
bid_requests	bid_requests	The total number of requests sent to potential buyers (bidders) for an impression opportunity.	metric
bid_sent_no_responses	bid_sent_no_responses	The count of bid responses returned by Xandr where the creative ultimately did not render, often due to an external system selecting a different bid, a user leaving the page, lazy loading, or a video not playing.	metric
bid_type	bid_type	The optimization phase of the bid for an impression.	dimension
bid_type_id	bid_type_id	The unique identifier for the type or optimization phase of a bid, indicating how the bid was placed or optimized for an impression.	dimension
bids	bids	The total number of bids submitted by buyers in response to bid requests for impression opportunities.	metric
billable_buyer_imps	billable_buyer_imps	The number of impressions delivered on behalf of a buyer for which the buyer will be billed. This is a key metric in financial reconciliation reports.	metric
billing_period.end_date	billing_period.end_date	The last date of the insertion order’s billing period.	dimension
billing_period.start_date	billing_period.start_date	The earliest date of the insertion order’s billing period.	dimension
billing_period_end_date	billing_period_end_date	The last date of the insertion order’s billing period.	dimension
billing_period_id	billing_period_id	The unique identifier for a specific billing period.	dimension
billing_period_start_date	billing_period_start_date	The earliest date of the insertion order’s billing period.	dimension
booked_revenue	booked_revenue	The net revenue applied on the Line Item that won the impression.	metric
booked_revenue_adv_curr	booked_revenue_adv_curr	The total revenue booked through a direct advertiser, expressed in the currency of that advertiser.	metric
booked_revenue_buying_currency	booked_revenue_buying_currency	The revenue booked by the buyer to purchase this impression, in the buying currency.	metric
booked_revenue_ecpc_buying_currency	booked_revenue_ecpc_buying_currency	The effective cost per click (ECPC) of booked revenue, calculated in the buyer’s currency. Booked revenue refers to the total revenue booked through direct advertisers. The buying currency is the transaction currency used by the buyer.	metric
booked_revenue_ecpm	booked_revenue_ecpm	The effective cost per mille (eCPM) of booked revenue. Booked revenue refers to the total revenue booked through direct advertisers.	dimension
booked_revenue_ecpm_buying_currency	booked_revenue_ecpm_buying_currency	The effective cost per mille (eCPM) of booked revenue, calculated in the buyer’s currency. Booked revenue refers to the total revenue booked through direct advertisers. The buying currency is the transaction currency used by the buyer.	metric
booked_revenue_selling_currency	booked_revenue_selling_currency	The total revenue booked through direct advertisers, calculated in the seller’s currency. The selling currency is the transaction currency used by the seller.	metric
brand_id	brand_id	The unique identifier for a specific brand. This is used in reports like ‘Seller Brand Review Report’ and ‘Publisher Brand Review Report’.	dimension
brand_name	brand_name	The name of the brand. This is used in reports like ‘Seller Brand Review Report’ and ‘Publisher Brand Review Report’.	dimension
buyer_ad_serving_fees	buyer_ad_serving_fees	Fees charged to the buyer for the ad serving function, which are additional to the media cost. This often relates to the Buyer Auction Service Charge (BASC) for impressions bought from third parties.	metric
buyer_cost_ecpm	buyer_cost_ecpm	The effective cost per mille (eCPM) from the buyer’s perspective.	metric
buyer_media_cost	buyer_media_cost	The total media cost incurred by the buyer.	metric
buyer_media_cost_buying_currency	buyer_media_cost_buying_currency	The media cost for the buyer in the buyer’s preferred currency.	metric
buyer_member_id	buyer_member_id	The ID of the buying member.	dimension
buyer_member_name	buyer_member_name	The name of the buying member (advertiser or agency) associated with the reported data.	dimension
buyer_seat_id	buyer_seat_id	The unique identifier for a buyer’s seat, often corresponding to an advertiser ID from their Demand-Side Platform (DSP), used when bidding on impressions.	dimension
buying_billing_trx_type_id	buying_billing_trx_type_id	An identifier for the type of transaction within the buying billing process, which may be related to different impression types or financial events.	dimension
buying_currency	buying_currency	The transaction currency used by the buyer to purchase the impression.	dimension
buying_imp_type	buying_imp_type	The descriptive name for the type of impression from the buyer’s perspective, such as Resold, RTB, or External Impression.	dimension
buying_imp_type_id	buying_imp_type_id	The unique identifier for the type of impression from the buyer’s perspective, corresponding to specific impression categories like Resold or RTB.	dimension
call_type	call_type	This field indicates the type of ad request or bid call, such as OpenRTB2 or Prebid, which influences how impressions are recorded and processed.	dimension
campaign_code	campaign_code	The custom code assigned to the campaign.	dimension
campaign_id	campaign_id	The unique identification number of the campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
click_conv_rate	click_conv_rate	The rate of conversions to clicks.	metric
click_convs_rate	click_convs_rate	The rate of conversions to clicks.	metric
click_thru_pct	click_thru_pct	The rate of clicks to impressions, expressed as a percentage.	metric
clicks	clicks	The total number of clicks across all impressions. Clicks are deduplicated by auction (maximum 1 click per unique auction) and have a 6-hour TTL.	metric
commissions_buying_currency	commissions_buying_currency	Commissions incurred, expressed in the currency used by the buyer for the transaction.	metric
completion_rate	completion_rate	The percentage of ad impressions or views that are completed from start to finish. This metric is commonly used to evaluate the effectiveness and engagement level of video advertising campaigns.	metric
conv_rate	conv_rate	The ratio of conversions to impressions.	metric
convs_per_mm	convs_per_mm	The total number of conversions recorded per million impressions served.	metric
convs_rate	convs_rate	The rate of conversions to impressions.	metric
cost	cost	The total cost to purchase third-party inventory via a Line Item.	metric
cost_buying_currency	cost_buying_currency	The total media cost for direct publisher and purchased real-time inventory in the currency the buyer used to purchase the inventory.	metric
cost_ecpa	cost_ecpa	The effective cost per acquisition.	metric
cost_ecpa_buying_currency	cost_ecpa_buying_currency	The effective cost per acquisition in the buyer’s currency.	metric
cost_ecpc	cost_ecpc	The effective cost per click.	metric
cost_ecpc_buying_currency	cost_ecpc_buying_currency	The effective cost per click in the buyer’s currency.	metric
cost_per_video_complete	cost_per_video_complete	The cost per video completion.	metric
cost_type	cost_type	Defines the method by which advertising costs are calculated, such as Cost Per Acquisition (CPA), Cost Per Click (CPC), or Cost Per Mille (CPM - cost per 1000 impressions).	dimension
cpa	cpa	The advertiser spend per conversion/acquisition. Calculated as Media cost / Conversions.	metric
cpc	cpc	Cost per click. Calculated as Cost / Clicks.	metric
cpm	cpm	Cost per 1000 impressions. Calculated as Cost / Impressions * 1000.	metric
cpm_buying_currency	cpm_buying_currency	The cost per 1000 impressions (CPM) in the buyer’s currency.	metric
creative_code	creative_code	A custom alphanumeric code assigned to a creative for identification and organization within the Xandr platform.	dimension
creative_hosting_deductions	creative_hosting_deductions		metric
creative_hosting_fees	creative_hosting_fees	Fees incurred by the buyer for hosting creative assets, typically charged when creative sizes or usage exceed predefined limits.	metric
creative_id	creative_id	The unique identifier for the creative.	dimension
creative_name	creative_name	The display name of the creative.	dimension
creative_overage_fees	creative_overage_fees	Charges incurred when hosted creative assets exceed specified size limits or usage thresholds.	metric
creative_overage_fees_buying_currency	creative_overage_fees_buying_currency	Charges incurred when hosted creative assets exceed specified size limits or usage thresholds, expressed in the transaction currency used by the buyer.	metric
cross_device_incremental_imps	cross_device_incremental_imps	The number of impressions delivered on devices outside of the targeted segments, attributed to cross-device audience extension through a cross-device graph.	metric
ctr	ctr	Click-through rate. Calculated as Clicks / Impressions.	metric
curated_deal	curated_deal	Curated deals represent a negotiated agreement between a buyer and a curator, combining proprietary assets like audience data or preferred inventory access with Xandr Marketplace supply to create unique offerings.	dimension
curated_deal_id	curated_deal_id	This field represents the unique identifier assigned to a specific curated deal, used for targeting and reporting purposes within the Xandr platform.	dimension
data_costs	data_costs	This field represents the aggregated monetary value of costs associated with using third-party data segments and services in ad campaigns. These costs are incurred when third-party data is used to target users and win an impression.	metric
data_costs_buying_currency	data_costs_buying_currency	Costs related to usage of data, in the buying currency. This is applicable when specific segments are applied in line items and associated pricing is displayed in the platform.	metric
data_provider_id	data_provider_id	This field represents the unique identifier for a third-party data provider whose data segments are utilized in advertising campaigns.	dimension
data_provider_name	data_provider_name	This field provides the display name of the third-party data provider whose data segments are used in advertising campaigns.	dimension
data_type	data_type	This field indicates the category or classification of the data being used, with common types including ‘Segment’ for user segments and ‘Cross Device’ for cross-device targeting.	dimension
day	day	The day of the auction.	dimension
deal_auction_type_name	deal_auction_type_name	The name of the auction type for a specific deal, such as ‘First Price’ or ‘Second Price’. This is relevant for ‘Buyer Deal Metrics’ and ‘Seller Deal Metrics’ reports.	dimension
deal_code	deal_code	A custom code or internal ID used to identify a deal.	dimension
deal_id	deal_id	The ID of the deal.	dimension
deal_name	deal_name	The name of the deal.	dimension
deal_type	deal_type	The type of deal under which an impression was transacted, such as Open Auction, Private Auction, Curated, First Look, or Programmatic Guaranteed.	dimension
deal_type_id	deal_type_id	The unique identifier for the type of deal, which categorizes how an impression was transacted (e.g., Open Auction, Private Auction).	metric
deal_type_name	deal_type_name	The name of the deal type, such as ‘Programmatic Guaranteed’ or ‘Private Auction’. This is relevant for ‘Buyer Deal Metrics’ and ‘Seller Deal Metrics’ reports.	dimension
default_no_responses	default_no_responses	Ad requests where a default creative was sent but no response was received from the end ad server.	metric
ecpa	ecpa	The effective cost per acquisition (conversion).	metric
ecpa_adv_curr	ecpa_adv_curr	The effective cost per acquisition (eCPA) in the advertiser’s currency.	metric
ecpc	ecpc	The effective cost per click.	metric
ecpc_adv_curr	ecpc_adv_curr	The effective cost per click (eCPC) in the advertiser’s currency.	metric
ecpm	ecpm	The effective cost per thousand impressions (eCPM).	metric
ecpm_adv_curr	ecpm_adv_curr	The effective cost per thousand impressions (eCPM) in the advertiser’s currency.	metric
end_date	end_date	The non-inclusive end date for the report data. For hourly data, format is ‘YYYY-MM-DD HH:MM:SS’; for daily, monthly, or yearly data, format is ‘YYYY-MM-DD’.	dimension
estimated_people_reach	estimated_people_reach	The estimated number of people reached, deduplicated across user-specified dimensions. This metric is currently available in the US only.	metric
exchange	exchange		dimension
exchange_cost	exchange_cost	The cost associated with inventory acquired through the Xandr ad exchange.	metric
external_clicks	external_clicks	Clicks recorded by an external click tracker.	metric
external_imps	external_imps	Impressions recorded by an external impression tracker.	metric
filtered_requests	filtered_requests	Ad requests filtered pre-bid by Xandr for inventory quality.	metric
gender	gender	The gender of the user.	dimension
geo_city_id	geo_city_id	The ID of the user’s city location.	dimension
geo_city_name	geo_city_name	The name of the user’s city location.	dimension
geo_country	geo_country	The geographic country/region code in which the impression took place.	dimension
geo_country_code	geo_country_code	The country code of the user’s location.	dimension
geo_country_id	geo_country_id	The country ID of the user’s location. 250 is shown when the country is unknown or doesn’t map correctly.	dimension
geo_country_name	geo_country_name	The name of the geographic country/region.	dimension
geo_dma	geo_dma	The Designated Market Area (DMA) associated with the impression’s user, based on IP geolocation.	dimension
geo_dma_id	geo_dma_id	The ID of the user’s Designated Market Area (DMA) location.	dimension
geo_dma_name	geo_dma_name	The name of the user’s Designated Market Area (DMA) location.	dimension
geo_postal_code	geo_postal_code	The postal code of the user’s geographical location.	dimension
geo_region	geo_region	The region of the user’s location.	dimension
geo_region_code	geo_region_code	The region code of the user’s location.	dimension
geo_region_id	geo_region_id	The region ID of the user’s location. 4291 is shown when the region is unknown or doesn’t map correctly.	dimension
geo_region_name	geo_region_name	The name of the region of the user’s location.	dimension
gross_win_rate	gross_win_rate	The ratio of impressions won to the total number of impressions that matched targeting settings, expressed as a percentage.	metric
hour	hour	The hour of the auction. For impressions older than 100 days, the day will be returned instead of the hour.	dimension
imp_type	imp_type	The type of impression (e.g., Blank, PSA, Default Error, Kept, Resold, RTB).	dimension
imp_type_id	imp_type_id	The ID for the type of impression.	dimension
imps	imps	The total number of impressions recorded (served and resold).	metric
imps_matched	imps_matched	The total count of available impressions that successfully matched the deal’s targeting settings and buyer’s acceptance status.	metric
imps_resold	imps_resold	The number of impressions that were resold through direct publishers.	metric
imps_viewed	imps_viewed	The number of measured impressions that were viewable according to the IAB Viewability definition.	metric
imps_won	imps_won	The total number of impressions for which a bid successfully won the auction.	metric
ineligible_bid_rate	ineligible_bid_rate	The percentage of bids that were rejected or deemed ineligible for a deal, calculated as the count of rejected bids divided by the total bids.	metric
insertion_order_code	insertion_order_code	The custom code associated with the insertion order.	dimension
insertion_order_id	insertion_order_id	The unique identification number of the insertion order.	dimension
insertion_order_name	insertion_order_name	The name of the insertion order.	dimension
inventory_source	inventory_source	The source or type of inventory where ads are displayed (e.g., web, mobile web, mobile app).	dimension
inventory_source_id	inventory_source_id	The ID of the external inventory source defined by the publisher.	dimension
inventory_source_name	inventory_source_name	The name of the external inventory source defined by the publisher.	dimension
line_item_code	line_item_code	The custom code for the line item.	dimension
line_item_id	line_item_id	The unique identification number of the line item.	dimension
line_item_name	line_item_name	The name of the line item.	dimension
media_cost	media_cost	The media cost for the buyer.	metric
media_cost_advertiser_currency	media_cost_advertiser_currency	The media cost for the buyer in the advertiser’s preferred currency.	metric
media_cost_buying_currency	media_cost_buying_currency	This field represents the currency used by the buyer (advertiser) for media costs within the Xandr platform.	metric
media_type	media_type	The general display style of the creative (e.g., Banner, Pop, Interstitial, Video, Text).	dimension
media_type_id	media_type_id	The ID of the media type.	dimension
mediatype	mediatype	The general display style of the creative.	dimension
mediatype_id	mediatype_id	The ID of the media type to which the subtype belongs.	dimension
member_id	member_id	The unique identification number of the member.	dimension
metric_type	metric_type	The classification of a metric used to measure the performance of campaigns or deals.	metric
mobile_application_id	mobile_application_id	The unique identifier for a mobile application to which an ad request’s bundle was mapped.	dimension
month	month	The month of the auction.	dimension
net_win_rate	net_win_rate	The rate of impressions won compared to the total number of bids made by the buyer for a deal.	metric
package_id	package_id	The unique identifier for a package from which a deal was created. This value is 0 if the deal was not associated with a package.	dimension
partner_fees	partner_fees	Fees incurred for third-party services, distinct from publisher costs, that are budgeted and tracked, such as ad serving, creative hosting, data, or post-bid reporting fees.	metric
partner_fees_buying_currency	partner_fees_buying_currency	Partner fees expressed in the currency used by the buyer for the transaction.	metric
placement_code	placement_code	The custom code for the placement.	dimension
placement_id	placement_id	The unique identifier for the placement where the ad was served.	dimension
placement_name	placement_name	The name of the placement where the ad was served.	dimension
post_auction_discount	post_auction_discount		metric
post_click_convs	post_click_convs	The total number of recorded post-click conversions.	metric
post_click_convs_rate	post_click_convs_rate	The rate of post-click conversions relative to impressions.	metric
post_click_revenue	post_click_revenue	The total revenue generated from post-click conversions.	metric
post_view_convs	post_view_convs	The total number of recorded post-view conversions.	metric
post_view_convs_rate	post_view_convs_rate	The rate of post-view conversions relative to impressions.	metric
post_view_revenue	post_view_revenue	The total revenue generated from post-view conversions.	metric
pricing_media_type_id	pricing_media_type_id	A unique identifier for the video-specific media type classification, primarily used for billing purposes.	dimension
pricing_media_type_name	pricing_media_type_name	The descriptive name corresponding to the pricing media type ID, classifying the media type (e.g., video, display) relevant for billing.	dimension
priority	priority	Determines the order in which an order line consumes ad capacity, as configured in the ad server. This field can be used to filter data based on priority levels (e.g., PRIORITY>=5).	dimension
profit_advertiser_currency	profit_advertiser_currency	The calculated profit expressed in the advertiser’s local currency.	metric
profit_buying_currency	profit_buying_currency	The buyer’s profit, expressed in the buying currency.	metric
profit_ecpa	profit_ecpa	The effective profit per acquisition.	metric
profit_ecpc	profit_ecpc	The effective profit per click.	metric
profit_ecpm	profit_ecpm	The profit per 1000 impressions (eCPM), calculated as booked revenue minus total cost per 1000 impressions.	metric
profit_ecpm_buying_currency	profit_ecpm_buying_currency	The effective profit per 1000 impressions in the buying currency.	metric
profit_margin	profit_margin	The buyer’s profit margin, calculated as (booked revenue - total cost) / booked revenue.	metric
profit_selling_currency	profit_selling_currency	The profit generated, calculated in the seller’s currency. Profit is a standard metric available in many reports. The selling currency is the transaction currency used by the seller.	metric
psas_or_blanks	psas_or_blanks	The count of Public Service Announcements (PSAs) or blank creatives served when no other eligible ad was available.	metric
publisher_code	publisher_code	The custom code to identify the publisher.	dimension
publisher_currency	publisher_currency	The currency used by the publisher.	dimension
publisher_id	publisher_id	The unique identification number of the publisher.	dimension
publisher_name	publisher_name	The name of the publisher.	dimension
revenue	revenue	The total net revenue.	metric
revenue_buying_currency	revenue_buying_currency	Revenue generated, expressed in the buying currency.	metric
revenue_ecpa	revenue_ecpa	The effective revenue per acquisition.	metric
revenue_ecpa_buying_currency	revenue_ecpa_buying_currency	The effective revenue per acquisition in the buying currency.	metric
revenue_ecpc	revenue_ecpc	The effective revenue per click.	metric
revenue_ecpc_buying_currency	revenue_ecpc_buying_currency	The effective revenue per click in the buying currency.	metric
revenue_ecpm	revenue_ecpm	The effective revenue per 1000 impressions (eCPM).	metric
revenue_ecpm_buying_currency	revenue_ecpm_buying_currency	The effective revenue per 1000 impressions in the buying currency.	metric
revenue_per_video_complete	revenue_per_video_complete	The revenue per video completion.	metric
revenue_selling_currency	revenue_selling_currency	The total revenue earned, calculated in the seller’s currency. Revenue is a standard metric available across various report types. The selling currency is the transaction currency used by the seller.	metric
revenue_type	revenue_type	The classification of how revenue is recorded and generated, such as CPM (Cost Per Mille) or CPA (Cost Per Acquisition), used in line item setup.	dimension
rpm	rpm	Revenue per mille (RPM), representing the revenue earned per 1,000 impressions or ad requests.	metric
sales_tax	sales_tax	This field represents any applicable sales, value-added, goods and services, or similar transaction taxes that are applied to transactions within the Xandr platform.	dimension
segment_code	segment_code	A user-defined unique identifier for a segment, allowing data providers to use their own identifiers within the Xandr backend for segment management.	dimension
segment_id	segment_id	The unique numerical identifier assigned by the Xandr API to reference a specific segment.	dimension
segment_name	segment_name	The descriptive name assigned to a segment, used for identification and display.	dimension
seller_member_id	seller_member_id	The ID of the selling member.	dimension
seller_member_name	seller_member_name	The name of the selling member.	dimension
seller_revenue	seller_revenue	The revenue earned by the seller. Revenue is a standard metric available across various report types.	metric
seller_type	seller_type	The type of selling relationship between the member and Xandr (e.g., “platform”, “partner”).	dimension
service_fees	service_fees	General charges applied for various services provided within the platform, which can include a combination of different operational or ad serving fees.	metric
service_fees_buying_currency	service_fees_buying_currency	DSP Service fee charged to buying members, expressed in the currency used by the buyer.	metric
serving_fees_buying_currency	serving_fees_buying_currency	Total ad serving fees, expressed in the currency used by the buyer for the impression.	metric
site_domain	site_domain	The domain of the website where the ad was served. This is available in reports such as ‘Network Site Domain Performance’ and ‘Site Domain Performance Report’.	dimension
site_id	site_id	The unique identifier for a specific website (site) where ads are served. This is a common dimension in many reports.	dimension
site_name	site_name	The name of the site.	dimension
split_id	split_id	The ID of the split that purchased the impressions in this data set. Splits are only applicable to augmented line items.	dimension
split_name	split_name	The name of the split that purchased the impressions in this data set. Splits are only applicable to augmented line items.	dimension
start_date	start_date	The start date for the report data. For hourly data, format is ‘YYYY-MM-DD HH:MM:SS’; for daily, monthly, or yearly data, format is ‘YYYY-MM-DD’.	dimension
submitted_bids	submitted_bids	The total count of bids submitted by buyers in an auction.	metric
supply_type	supply_type	The type of inventory (e.g., web, mobile_web, mobile_app).	dimension
targeted_segment_ids	targeted_segment_ids	A list of unique identifiers for segments that were targeted. This is relevant for reports like ‘Buyer Segment Performance Report’ and ‘Curator Segment Performance Report’.	dimension
total_ad_requests	total_ad_requests	The aggregate number of ad requests sent to Xandr for auction opportunities.	metric
total_ad_responses	total_ad_responses	The aggregate number of ad responses recorded within the Xandr platform.	metric
total_convs	total_convs	The total number of post-view and post-click conversions.	metric
total_cost	total_cost	The total amount of costs accrued over the reported period of time. This generally includes budgeted costs (media cost, data cost, partner fees, serving fees, commissions) and publisher revenue if tracking publisher payouts.	metric
total_cost_buying_currency	total_cost_buying_currency	The total sum of media costs, data costs, and partner fees in the buying (advertiser) currency.	metric
total_cost_ecpa	total_cost_ecpa	The total effective cost per acquisition.	metric
total_cost_ecpc	total_cost_ecpc	The total effective cost per click.	metric
total_cost_ecpm	total_cost_ecpm	The total effective cost per 1000 impressions (eCPM).	metric
total_cost_selling_currency	total_cost_selling_currency	The total cost incurred, calculated in the seller’s currency. Cost is a standard metric available across various report types. The selling currency is the transaction currency used by the seller.	metric
total_feature_costs	total_feature_costs	The cumulative costs associated with using specific features or functionalities provided by Xandr or third-party vendors, as detailed in the Vendor Usage Report.	metric
total_revenue	total_revenue	The total net revenue.	metric
total_segment_data_costs	total_segment_data_costs	The aggregated costs incurred for utilizing third-party user segment data in targeting, as reported in the Data Usage and Vendor Usage Reports.	metric
total_segment_data_costs_buying_currency	total_segment_data_costs_buying_currency	The total costs associated with using segment data, calculated in the buyer’s currency. This is relevant for the ‘Buyer Data Usage Report’.	metric
unidentified_imps	unidentified_imps	The total number of impressions where a cookie, device ID, or other identifying information was not included in the ad request.	metric
vendor	vendor	The name or identifier of a third-party vendor providing data or services. This is relevant for the ‘Vendor Usage Report’.	dimension
vendor_costs	vendor_costs	The costs associated with services or data from a third-party vendor. This is relevant for the ‘Vendor Usage Report’.	dimension
vendor_costs_buying_currency	vendor_costs_buying_currency	The costs associated with services or data from a third-party vendor, calculated in the buyer’s currency. This is relevant for the ‘Vendor Usage Report’.	dimension
vendor_id	vendor_id	The unique identifier for a third-party vendor. This is relevant for the ‘Vendor Usage Report’.	dimension
vendor_name	vendor_name	The name of a third-party vendor. This is relevant for the ‘Vendor Usage Report’.	dimension
vendor_type	vendor_type	The classification of a third-party vendor based on the type of data or services it provides.	dimension
video_25_pcts	video_25_pcts	The total number of times the video creatives completed 25% of the entire duration.	metric
video_50_pcts	video_50_pcts	The total number of times the video creatives completed 50% of the entire duration.	metric
video_75_pcts	video_75_pcts	The total number of times the video creatives completed 75% of the entire duration.	metric
video_completion_rate	video_completion_rate	The ratio of video completions to impressions, expressed as a percentage.	metric
video_completions	video_completions	The total number of times the video creatives played for the entire duration.	metric
video_default_errors	video_default_errors	Errors encountered when a video ad defaults, often due to technical issues. This is relevant for ‘Video Analytics’ reports.	metric
video_errors	video_errors	The total number of times a video error occurred.	metric
video_player_errors	video_player_errors	Errors originating from the video player during ad playback. This is relevant for ‘Video Analytics’ reports.	metric
video_served	video_served	The total number of video responses served to the player. An ad response occurs when the VAST document (XML) is served in response to a request.	metric
video_skip_rate	video_skip_rate	The percentage of times the user opted to skip the video.	metric
video_skips	video_skips	The total number of times a user skipped the video.	metric
video_start_rate	video_start_rate	The percentage of times the first segment of the video creative was downloaded and started.	metric
video_starts	video_starts	The total number of times the first segment of the video creative was downloaded and started.	metric
view_measured_imps	view_measured_imps	The total number of impressions that were measured for viewability.	metric
view_measurement_rate	view_measurement_rate	The percentage of impressions measured for viewability out of the total number of impressions. Calculated as (View Measured Imps / Imps).	metric
view_rate	view_rate	The percentage of impressions that were viewable out of the total number of impressions measured for viewability. Calculated as (Viewed Imps / View Measured Imps).	metric